Syllabus for M.Com (International Business) 2015 - 2017 Batch

1

Syllabus for

M.Com (International Business) 2015 - 2017 Batch

Knowledge Wisdom Compassion

SREE SARASWATHI THYAGARAJA COLLEGE

An Autonomous

NAAC Re-Accredited with „A‟ Grade, ISO 9001:2008 Certified Institution

(Affiliated to Bharathiar University, Coimbatore & Approved by UGC & AICTE, New Delhi)

Palani Road, Thippampatti, Pollachi - 642 107

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PERSONAL MEMORANDA

1. Register Number :

2. Name :

3. Class :

4. Father‟s Name and Occupation :

5. Permanent Residential Address :…………………………………………..

…………………………………………

…………………………………………

PIN ………………………………………

6. Residential Phone No : STD Code ……………………………..

: Phone No……………………………....

: Mobile No……………………………..

7. Temporary Address :…………………………………………..

…………………………………………

…………………………………………

8. Temporary Phone No : STD Code ……………………………..

: Phone No……………………………....

: Mobile No……………………………..

9. Day Scholar / Hosteller :

10. Blood Group :

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INDEX

Page No.

1. Scheme of Examinations & Syllabus

a. Scheme of Examinations 05 - 07

b. Semester-wise Syllabus 08 – 46

2. Autonomous Examination system and Regulation

a. Examination regulation 47-57

b. Grievance form 58

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1. SCHEME OF EXAMINATION AND SYLLABUS

5

SREE SARASWATHI THYAGARAJA COLLEGE (AUTONOMOUS)

THIPPAMPATTI, POLLACHI – 642 107

Scheme of Examinations and Syllabi for M.Com (IB) (CBCS) for 2015-16 batch and onwards

Batch Code: N5 Medium of Instruction: English

Program Code: MIBAA

S.No Part Spl Code SEM Course Hours Credits Int Ext Total

1 III Z N5MIB1T51 I Core 1:India‟s Foreign

trade 6 5 25 75 100

2 III Z N5MIB1T22 I Core 2:International

Business Environment 6 5 25 75 100

3 III Z N5MIB1T53 I

Core 3:Management

process and Organizational

Behavior

5 4 25 75 100

4 III Z N5MIB1T54 I Core 4:Financial and

Management Accounting 5 4 25 75 100

5 III Z N5MIB1T55 I Core 5: International

Economics 5 4 25 75 100

6 IV Z N5MIB1T26 I Communication for

Executives 5# 2# 25 75 100#

7 Library 2 - - - -

8 III Z N5MIB2T41 II

Core 6:International

Marketing and Brand

Management

5 4 25 75 100


Core 7:Foreign Trade

procedures and

Documentation

5 4 25 75 100

10 III Z N5MIB2T53 II Core 8:EXIM Finance 4 4 25 75 100

11 III Z N5MIB2T44 II Core 9:Business Research

Methods 4 4 25 75 100

12 III Z N5MIB2T45 II Core 10:Operation

Research 5 4 25 75 100



Travel, Tourism and

Hospitality Management

5 4 25 75 100

14 IV Z N5MIB2T57 II Quantitative aptitude and

verbal reasoning 5# 2# 100# - 100#

15 Library 2 - - - -

6

S.No Part Spl Code SEM Course Hours Credits Int Ext Total

16 III Z N5MIB3T21 III


Human Resource

Management

5 4 25 75 100

17 III Z N5MIB3T62 III Core 13:Global Financial

Management 4 4 25 75 100

18 III Z N5MIB3T53 III Core 14:E-Commerce 5 4 25 75 100

19 III A N5MIB3T54A

N5MIB3T54B III

Elective 1:International

Logistics Management/

International services

Marketing

5 4 25 75 100

20 III A N5MIB3T45A

N5MIB3T55B III

Elective 2: International

Transportation

Management/ International

Capital and Money Markets

5 4 25 75 100

21 III Z N5MIB3P46 III Core 15:Computer practical

in Documentation 4 4 40 60 100

22 IV Z N5MIB3R57 III Internship Training - 2# - - 100#

23 IV Z N5MIB3T58 III Yoga for modern age-

Manavalakalai yoga# 3# 1# 50 - 50#

24 III Library 2 - - - -

25 III Z N5MIB4T51 IV Core16:Entrepreneurial

Development 5 4 25 75 100

26 III Z N5MIB4T62 III Core17:Global Strategic

Management 5 4 25 75 100

27 III A N5MIB4T53A

N5MIB4T53B IV

Elective 3: Multimodal

transport Management and

containerization/

International Marketing of

Hospital and Health

Services

5 4 25 75 100

28 III A

N5MIB4T44A

N5MIB4T54B

IV

Elective 4: Supply chain

management and Customer

Relationship Management/

Information Technology for

Business

5 4 25 75 100

29 III Z N5MIB4R55 IV Project work and Viva Voce 4 40 60 100

31 IV Z N5MIB4T26 IV Professional Ethics# 3# 1# 50 50#

30 IV Library 2 - - - -

Total 90+8# 2600#

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# These are the Extra Courses which are conducted during the special hours and the Extra Credits

and Marks provided.

ELECTIVE GROUP I: LOGISTICS MANAGEMENT ELECTIVE GROUP II: SERVICES

MARKETING

Course code Courses

N5MIB3T54A International

Logistics

Management.

5MIB3T45A International

Transportation

Management.

N5MIB4T53A

Multimodal

transport

Management and

containerization

N5MIB4T44A

Supply chain

management and

Customer

Relationship

Management

Expansion of the titles

Spl : Z for compulsory one and A to X for alternatives (shall be indicated along

with code

connected by a hyphen mark)

Code : Code number for each of the course

Part : I to V for the UG programs and blank space for PG programs

Sem : I to X for first semester to last semester (six for UG programs and

four/six/ten for PGprogram)

Course : Title of the paper

Hours : Contact allocated for each course

Credits : Credit weightage allocated for each course and total for each program

Int : Maximum Internal marks allocated for each course

Ext : Maximum External marks allocated for each course

Total : Maximum total marks allocated for each course

CLASSIFICATION OF TOTAL CREDITS AND MARKS:

S.No Course Type No. of Courses Credits Marks

01 Core 17 70 1800

02 Electives 4 20 400

03 Extra Courses 5# 8# 400#

Total Courses and Marks 26 90+8# 2200+400#

# These are the Extra Courses which are conducted during the special hours, the Extra

Credits and Marks provided.

Course code Courses

N5MIB3T54B International

Services

Marketing


Capital and

Money

Markets


Marketing of

Hospital

and Health

Services

N5MIB4T54B Information

Technology for

Business

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SEMESTER I

INDIA`S FOREIGN TRADE

CREDITS: 5 Course Code: N5MIB1T51

Total Instruction Hours: 75

COURSE OBJECTIVES:

To enable the students to learn the trade related aspects of India and policy Implication.

SKILL SET TO BE ACQUIRED:

To enhance the practical knowledge related to the India‟s foreign trade for boosting the

India‟s economy..

UNIT I Hrs: 15 India‟s foreign trade: An overview –Historical perspectives –Trends- Recent trends in

India‟s foreign trade-composition India‟s export trade:Traditional exports – Non – traditional

exports. –– Direction of export tarde- India`s Export potential-Major imports in india-

Foreign trade Policy 2015-2020 - Make in India.

Self study: Directions of India‟s foreign trade.

UNIT II Hrs: 15 Export promotions in India-Department of commerce –Deliberative and consultative

organizations- Commodity boards and organizations-Service and Research Institutions-

Governemnt Trading Organisations.StateGovernement organizations and agencies to setup at

statelevel.Self study: Functions of various export promotion councils.

UNIT III Hrs: 15 Categories of exporters and importers - 100% Export Oriented UNITs (EOU). Status

holders- Eligibility conditions for the issue of certificate – Free trade zones - SEZ in India

and it‟s role .Promotional Measures- Market Development Assistance – Town of export

excellence.

Self study: Status Holder

UNIT IV Hrs: 15

Globalization and Foreign Investment: meaning and dimensions;Stages of

globalization;Essential conditions for globalaization,Globalization of Indian Business.Types

of foreign Investment-Significance of Foreign Investment-Limitations and Dangers of foreign

Capital, Pros and cons of FDI and FII-Foeign Investment in India;New policy-FII

Investments, mergers and Acquisitions;Foreign Investment by Indian companies

Self study: Pros and cons of FDI and FII

UNIT V Hrs 15

Joint Ventures abroad: Introduction, other forms of partnership-Policy perspective, Major

Ventures, Post-Mortem of a transnational partnership-recent ventures.

Self study: Recent ventures

Text Books:

1. International Trade and Export Management (5th

Edition) by Francis Cherunilam,

Himalaya publishing house.

2. Indian Foreign Trade by Raj Agrawal,( latest edition), Excel Books

9

Reference books:

1.Principles of Marketing (7th edition) by Philip Kotler& Gray Armstrong, Prentice Hall

India Ltd

2. Global Marketing Management by Keegan,( latest edition),, Prentice hall India

publications

3. International Marketing Management by Varshney and Bhattacharya,( latest edition),,

sultan Chand and sons

Note: One text book does not cover the entire syllabus and hence two text books

prescribed

SEMESTER I

INTERNATIONAL BUSINESS ENVIRONMENT



COURSE OBJECTIVES:

To enable the students to analyze the business environment and resources availability


To enhance the analytical skill related to cultural and various dimensions in global market

and consumer.

UNIT: I Hrs: 15

International Business Environment: International Business –Meaning-Nature, concepts-

International trade –recent trends-Analyzing the business environment -Micro, Macro

environment-STEPIN factors

Self study: Recent trends in international trade

UNIT II Hrs: 15

The national physical endowment :Topography – Climate – The nature of economic

activity – Rostow`s view. Infrastructure - Transportation- Energy – Communication –

Urbanization – Tax structure, Inflation.

Self study: Topography

UNIT III Hrs: 15

Cultural environment: Material Culture – Language –Aesthetics- Design, colour, Music,

Brand Names – education – religious – attitudes and values – Eastern and western culture.

Self study: Eastern and western culture

UNIT IV Hrs: 15

Legal Environment –Bases for legal system -Jurisdiction, International Legal Disputes-

International disputes resolution crime, Corruption -Commercial law within countries-Impact

on International Law on business - Human rights-Intellectual property rights.

Self study: Intellectual property rights.

UNIT V Hrs: 15

World Resources: Concept and importance in development -Dynamic character of world

resources –Natural Resources and human resources –Usefulness of the study of resources –

Interlink between resources and trade.

Self study: Dynamic character of world resources.

10

Text books:

1. Global Marketing Management (2nd Edition, 2010) by Kiefer Lee, Steve Carter, Oxford

University Press.

2. International Marketing (3rd edition, 1997) by SakOnkvist& John J. Shaw, , Prentice

Hall India Ltd

Reference books

1. International Trade and Export Management (5th Edition) by Francis Cherunilam ,

Himalaya publication .

2. Global Marketing Management (20th

edition, 2000) by Keegan, prentice hall India

publications

3. International Marketing Management (20th edition, 2000) by Varshney and

Bhattacharya, sultan Chand and sons

4. Business Environment (3rd

edition, 2010) by Justin Paul, McGraw Hill Publication.


prescribed

SEMESTER I

MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOUR



COURSE OBJECTIVES:

This course is to acquaint the students with the basic nature of management, its process, tasks

and responsibilities of a professional manager as well as organizational behavioral dynamics

governing an organization.


On successful completion of this course the student will understand the Managerial skills

required in global business organisation

UNIT I: Hrs: 12

Introduction: Meaning and nature of management;importance, scope of

management,Functions of management-Schools of management thought -Scientific

Management- Fayols theory of management-Management systems and processes; Tasks and

responsibilities of a professional manager; Managerial skills.

Self study: Managerial skills.

UNIT II: Hrs: 12

Decision Making: Organizational context of decisions; need for decision making-Decision

making models; Problem Solving and decision making techniques and processes,

Management by Objectives.

Self study: Need for decision making

11

UNIT III: Hrs: 12

Organization Structure and Processes: Organizational climate, culture and managerial

ethos; Organizational structure and design; Centralization and decentralization; Delegation

and inter-department coordination; Managerial communication; planning process; leadership

styles and Controlling Self study: Delegation.

UNIT IV: Hrs: 12

Behavioral Dynamics: Individual determinants of organization behavior: perceptions,

learning, personality, attitudes and values, motivation; Job anxiety and stress.

Self study: Learning

UNIT V: Hrs: 12

Interactive Aspects of Organizational Behavior: Analyzing inter-personal relations; Group

dynamics; Management of organizational conflicts; Management of change; Leadership

styles and influence process.Self study: Group dynamics.

Text books:

1. Business Management by Dinkarpagare,5th

edition,Sultan and sons

2. Management-A Global Perspective, by Koontz, H. and Wehrich ,(12th

edition) TMH

Reference books

1.OrganizationalProcesses by Pareek, U., Oxford and IBH, New Delhi.

2.Management, Robbins by S. P., New Jersey, Englewood Cliffs, (8th

edition) Prentice Hall

Inc.

3.Organizational Behavior by Robbins,(9th

edition )S. P., Prentice Hall of India.

4.Organizational Behavior by Robbins S.P, SeemaSanghi, Pearson Education.

SEMESTER I

FINANCIAL AND MANAGEMENT ACCOUNTING

CREDITS: 4 Course Code:N5MIB1T55

Total Instruction Hrs: 60

COURSE OBJECTIVES: To enable the students to learn the basic concepts, principles,

functions, and application of accounting in management.

SKILL SETS TO BE ACQUIRED: On successful completion of the course the students

will understand the financial accounting along with the preparation of final accounts, the

concepts and application of management accounting.

UNIT I Hrs: 12

Accounting Principles: Concepts and conventions –Types of accounting-Introduction about

IFRS( International Financial Reporting Standards) , Management andCost accounting-Rules

for double entry book keeping-Journal -Ledger- Trial balance.

Self study: Types of Accounting

UNIT II Hrs: 12

Final Accounts: Preparation of Trading ,Profit and Loss Account -Balance Sheet.

12

UNIT III Hrs: 12

Financial Statement Analysis: Meaning – comparative statement analysis-ratio analysis

UNIT – IV Hrs: 12

Cost concepts:Types of cost –Preparation of cost sheet-Types and methods of costing-

marginal costing-CVP Analysis.

UNIT– V Hrs: 12 Budgeting and Budgetary Control: Meaning-Types of Budget: Sales, Cash, Production,

Flexible budgets.

Text Book

1. Management Accounting–Tools and Techniques by N. Vinayakam and I.B. Sinha,

Himalaya Publishing House, Mumbai

Reference Books

1.Advanced Cost and Management Accounting (Istedition, 2005) by Jain &Narang, kalyani

publishers

2.Cost Accounting (3rst

edition, 2006) by Y.Prasad& T.S. Reddy, Margham publishers

3.Accounting principles by Robert Anthony (6th

edition 2006) Anthony, AITBS publishers

& distributors

4.Financial Management (9th

edition, 2004) by I.M.Pandey, vikas publishing house.

5. Financial Management (5th

edition, 2002) by khan and Jain, Tata MC Graw publishing

company

6. Advanced Accountancy (New edition, 2007) by R.L.Gupta and M. Radhasamy, Sultan

chand& sons,

New Delhi

7. Advanced Accountancy (New edition, 2007) by R.L.Gupta and M. Radhasamy, Sultan

chand&sons,New

Delhi

Note: 75% of marks for problems and 25% for theory

13

SEMESTER I

INTERNATIONAL ECONOMICS


Total Instructional Hours: 60

COURSE OBJECTIVES: To enable the students to learn the concept of International

Economics.

SKILL SETS TO BE ACQUIRED: On successful completion of this course the student

will understand the concept and theories of international economics and its relevance to

international trade. Self study: objects of pricing policies.

UNIT I Hrs: 12

Regional Integration:

EU,NAFTA,APEC,LAFTA,Arableague,G8,G15,G77,SAARC,ASEAN,SAFTA,MERCOSU

R ,BRICS, International Commodity Agreement. Self study: SAFTA

UNIT II Hrs: 12 WTO : Structure & Functions, GATT – A historical perspective ,WTO & Globalization

,WTO & Developing countries, WTO activities :An overview , WTO : Task & Challenges

Self study:WTO : Task & Challenges

UNIT III Hrs: 12 International Trade: Internal & International trade – Economic growth and International

trade – Features of International Transactions. International Trade Theories – Comparative

cost theory – Opportunity cost theory – H.O theory - International Trade Equilibrium

Self study: Features of international Transaction

UNIT IV Hrs: 12

Gains from International trade: Terms of trade – Balance of Trade – Balance of Payments

–Disequilibrium and correction measures and Indian perspective –economic effects and trade

restrictionsExchange Rate Theories: PPP theory-interest rate theory- foreign Exchange

Market-Fixed / Flexible rate -surcharge rate - determination of exchange rates.

Self study: determination of exchange rates

UNIT V Hrs: 12

MNC: Introduction, features-emergence of MNC-Classification of MNC-Role of MNC in

developing countries- Drawbacks of MNC –International Monetary System-SDR-Features-

International Liquidity-SDR Operations-SDR and international Liquidity-Limitations of SDR

Self study: Role of MNC in developing countries

Note: Question paper shall cover 100% Theory

Text Books

International Economics (5th Edition, 2007) by M.L.Jhingan, Vrinda Publication Pvt Ltd

Reference Books

1. International Economics (Low Price Edition, 2004) by Paul R. Krugman, Pearson

Education Company

2. International Economics (4th Edition, 2005) by Mithani, Himalaya publishing house

3. International Economics (13th Edition, 2010) by Thomas A Pugel , Tata MC Graw – Hill

Publications

4. International Business (1st edition, 2008)byShyamShukla ,Excel books.

5. International business relation by Dr .Krishnavenimuthia, Himalaya publishing house

6. WTO by Kumar Ratnesh, Deep and Deep publications private limited

14

SEMESTER I

COMMUNICATION FOR EXECUTIVES

CREDITS: 2 Course code: N5MIB1T26


COURSE OBJECTIVES:

To expose students in advance level courses in communicative skills.

.

SKILL SET TO BE ACQUIRED: On successful completion of the course, the students should have acquired proficiency in

communicative skills.

UNIT I Hrs: 13

Communication: Basic Concepts – Process - Kinds – Importance - Barriers

UNIT II Hrs: 12

Fundamentals of Speech, Basics of Grammar, Punctuation and Capitalization

UNIT III Hrs:12

Letter Writing,Report Writing, Drafting e-mail , Description of datum,Resume

UNIT IV Hrs:18

Body language, Audio Visual Aids for Communication, Mock Interview

Reviews of articles, editorials, films, stories, novels, products

UNIT V Hrs:20

Advertising and job description, Research papers and articles, Reading comprehension

Group discussion

Text Book

Developing Communication skills by Krishna Mohan &MeeraBanerji ,Macmillan India

Limited

Reference books

1. Abraham Benjamin Samuel “Practical Communication Communicative EnglishLSRW

2000” SRMECJune 2006 Revised edition

2.Staff of department of humanities and social science, Anna University, “English for

engineers / Technologist”.Vol-I Orient Longman 1990.

3. Herbert.A.J. “The structure of technical English”.Orient Longman, 1995.

4.Pickett and Laster, “Technical English, Writing, Reading and Speaking”, New York

Harper and Row publications, 1997.5.“Interactive course in phonetics and spoken

English” published by Acoustic Engineers (ACEN) 2002.

6. Munter, Mary, “Business communication strategy and skill”, Prentice Hall Inc, New

Jersey, 1987

15

SEMESTER II

INTERNATIONAL MARKETING AND BRAND MANAGEMENT



Course Objective: The international marketing management creates a solid foundation for

the marketing management with a particular focus on marketing on global environment.

SKILL SETS TO BE ACQUIRED It enables the students to focus on Market demands,

clear thinking and innovation.

UNIT – I Hrs: 12

International marketing: Basic Concepts- National & International Marketing–difficulties

& barriers in international marketing. Global Marketing- Driving and restraining forces of

global Marketing-market segmentation

Self Study: Driving and restraining forces of global Marketing.

UNIT:II Hrs:12 Managing marketing: defining customer value & satisfaction – consumer behavior in the

international context. Planning for international Marketing – Marketing research and

Information system- Market entry strategies

Self Study:Market entry strategies

UNIT:III Hrs:12

Product decision: product strategies –product planning, Basics of Branding: Importance,

Basic concepts –Brand personality, brand image, brand identify, brand equity and brand

loyalty; Product vs. corporate branding: Major branding decisions, International branding

strategies. Brand Creation and Development: Identifying and selecting brand name,

Building brand personality, image and identity; Brand positioning and re-launch; Brand

extension.

Self Study:Identifying and selecting brand name

UNIT IV Hrs: 12

Managing Brand Equity and Loyalty: Brand Building in Different Sectors -Customers,

industrial, retail and service brands. Building brands through Internet. Developing

International Brands: Pre-requisites and process; Country-of-origin effects and global

branding; Building Indian brands for global markets.

Self study :Building Indian brands for global markets

UNIT V Hrs: 12

International marketing decisions: Pricing Strategies: determinants and types. Promotion

strategies- advertisement and sales promotion.International services Marketing –Marketing of

Hospital Services,-Marketing of Travel and Tourism services.

Self study: Advertisement and Sales Promotion

Text Book:

1.International Marketing (3rd edition, 1997) by SakOnkvist& John J. Shaw, , Prentice

Hall India Ltd

2. Strategic Brand Management, Kevin Lane Keller, , PHI/Pearson, New Delhi.

16

Reference Books:

1. Principles of Marketing (7th

edition, 2000) by Philip Kotler& Gray Armstrong, 7th

edition, Prentice Hall India Ltd

2. Global Marketing Management (20th

edition, 2000) by Keegan, prentice hall India

publications

3. International Marketing Management (20th edition, 2000) by Varshney and

Bhattacharya, sultan Chand and sons

4. International Marketing (10thedition) by Philip R. Careora, Tata MC Graw – Hill

Publications

5. International Marketing (4th

edition,2010)by P.K.Vasudeva ,EXCEL book


prescribed

SEMESTER II

FOREIGN TRADE PROCEDURES AND DOCUMENTATION



COURSE OBJECTIVES: Understanding the International Business Procedures,

Documentation and Export / Import finance.

SKILL SETS TO BE ACQUIRED: To get the students trained on practical aspects of

EXIM organization.

UNIT – I Hrs: 12

Foreign Trade policy structure, Classification of Goods - what necessitates elaborate

procedures and documentation for foreign trade - Legal and administrative requirements for

engaging in foreign trade: custom, Excise, FEMA. Importer and exporter code number and

registering authorities - Export promotion councils / commodity Boards.

Self study:Commodity Boards.

UNIT – II Hrs: 12

Selecting products for export, consideration – impact of foreign trade policy on products

selection- Selecting export markets; country identification - risk assessment – number of

countries for exports-Concluding sound exports contract: Incoterms.

Self study:Incoterms

UNIT – III Hrs: 12

Compulsory Pre shipment inspection-Central Excise Clearance- Documents.

Self study:Central Excise clearance documents

UNIT – IV Hrs: 12

Foreign Trade documents: Transport documents, commercial documents – characteristics and

uses of various documents-Negotiation of documents- Marine Insurance.-GSP

Self study:Export Insurance.

UNIT – V Hrs: 12

Import of capital goods–EPCG- Advance License – Customs and central excise Tariff

Classification - Import procedure and documentation -Export procedures for Coir and textile

industry.Self study:Import Documents.

17

Text Books:

1.A Guide on Export Policy Procedure and Documentation (19th

edition, 2006), by M. L.

Mahajan, snow white Publications

2.Export and Import Management (Ist Edition, 2006) by Aseem Kumar, Excel Publication

Reference Books :

1.International Trade policy, practices, procedures and Documentation by

Dr.C.Jeevanandam, sulthanchand Publication

2. Export Management (New Edition 1995) by Agarwal&R.k. Varma, king‟s publishers

3. Export Import Procedures and Documentation (4TH

Edition 2007), Jain Khushpat.S,

Dr.W.K.Acharya, Himalaya Publication.


prescribed

SEMESTER – II

EXIM FINANCE



COURSE OBJECTIVES:

To enable the students to know the credit facilities provided to exporters by the EXIM


To enhance the skill related to credit facilities availed by the exporter.

UNIT – I Hrs: 10

Introduction to Export Finance: Terms of International Payments – Modes of International

Payments – Financing of Export Credit needs – Administration of Foreign Exchange.

Self Study: Administration of Foreign Exchange.

UNIT – II Hrs: 10

Foreign Exchange Transactions – purchases and sales transactions – Foreign currency

accounts- Functions – Exchange rates – Exchange quotations – spot and forward transactions

– Merchant rates. Self Study: Merchant rates

UNIT III Hrs: 10

Pre-shipment Finance – Categories of Pre-Shipment Finance – Facilities of Pre-shipment

Credit - Pre-shipment Credit in Foreign Currency (PCFC) – Interest rate on Pre-shipment

Credit, Post-shipment Credit Finance – Categories of Post-Shipment Credit in rupees – Post-

Shipment credit in Foreign Currency – Refinance of Pre-Shipment and Post-shipment

Finance.Self Study : Refinance of Post-shipment Finance

UNIT –IV Hrs: 10

Introduction of import finance – Bulk import finance for inputs – Import finance against

foreign loans of credit – Foreign Exchange for import of inputs – Payments methods for

imports. FEMA regulation for Import.Self study: Foreign Exchange for import of inputs

UNIT – V Hrs: 10

Long term finance – Deferred payments for EXIM – Categories of deferred payments –

Buyers credit – Application procedures for the long term finance – Approval bodies –

conditions for approving. EXIM Bank, EXIM Bank rules and regulation for financial

support,Project preparation for worldwide Organization– Commercial Bank – Export Credit

Guarantee Corporation.Self study :Commercial Bank

18

Text Books:

1. Export Import Finance by Parasram, Anubam publication

2. A Guide on Export Policy Procedure and Documentation (latest edition), by M. L.

Mahajan, snow white Publications

Reference Books

1. International Marketing by M. L. Varma&Agarwal, Kings Publication

2. International Finance by Maurice D. Levi, Routledge Taylor and Francis group.

3. Foreign exchange and risk Management (New Edition 2006) by C.Jeevanandam, sultan

chand& sons

SEMESTER – II

BUSINESS RESEARCH METHODS



COURSE OBJECTIVES:

To enable the students to acquire knowledge of Research

SKILL SET TO BE ACQUIRED: On successful completion of this course, the students

will understand the Analysis and interpretation of data and Application of research

UNIT I Hrs: 10

Business Research: Meaning – Scope and Significance – Utility of Business research –

Qualities of good researcher – Types of research – Research process- Identification, Selection

and formulation of research problems – Hypothesis – Research design. Business Research

Self Study: Business Research

UNIT II Hrs: 10

Statistical applications: Measures of Central tendency – Standard deviation–correlation-

simple correlation Regression - regression- multiple regressions.

UNIT III Hrs: 10

Test of significance: „t‟ Test- large sample and „f‟ Test, test of significance for attributes-

analysis of variants.

UNIT IV Hrs: 10

Sampling and Data collection: Methods and techniques– Sample size – Sampling error –

Fieldwork and data collection. Tools of data collection – Interview schedule - Questionnaire–

Observation, -interview and mailed questionnaire –collection of data through internet- pilot

study and final collection of data.Self study: Data collection

UNIT V Hrs: 10

Analysis and Interpretation: Measurement and scaling techniques – Processing and

analysis of data – Editing and coding – Transcription and Tabulation Report Writing:

Interpretations and report writing – Types and contents and style of reports – Steps in drafting

reports.Self study: Steps in drafting reports. 999

Text Book

1. Research Methodology (2nd

edition, 2006) byC.R. Kothari, New Age International

Publishers

19

Reference Books

1. Business Research Methods (9th

edition, 2009) by cooper R Donald and chandler'S

Pamela, Tata McGraw hill Publication

2. Business Research Methods(5th

edition, 2006)byWilliam G.zikment, Thomson

3. Statistical Methods (33rd

edition, 2008) byS.P. Gupta, Sultan chand& sons

4. Business Research Methods (2nd Edition 2010)by Murthy S N, Bhojanna .,Excel book

Note: Question paper shall cover 60% Theory and 40% Problems.

SEMESTER II

OPERATIONS RESEARCH

M.Com / M.I.B(From 2014 onwards)

Credits : 4 Course Code: N5MIB2T45

Total Instructional Hours:60

COURSE OBJECTIVES: To teach the students about the Industrial applications of

Operations Research.

Skill sets to be acquired: After the completion of the course the students will be able to

solve problems on LPP models, Transportation model, Assignment model, Queuing model,

PERT& CPM Models, Decision theory models.

UNIT I Hrs: 12

Definition of OR - Characteristics of OR - Scope of OR - Uses and limitations of OR -

Linear Programming Problem: Introduction - Mathematical formulation of the problem -

Graphical method of solving LPP – Simplex method.

UNIT II Hrs: 12

The Transportation problem: Introduction-Mathematical formulation-finding initial basic

feasible solution by NWCR, VAM only- MODI‟S method of finding optimal solution (Non-

degenerate problems only). The Assignment problem: Introduction - Mathematical

formulation - Hungarian Assignment method

UNIT III Hrs: 12

Queuing Theory: Introduction - Queuing system - Characteristics of queuing system -

Kendal‟s Notation - Classifications of queues - Problems in (M/M/1) : (/FIFO);

(Derivations not included)

UNIT IV Hrs: 12

Game Theory: Introduction - Two person zero sum game - The Maximin - Minimax principle

- saddle point - problems - Pure and Mixed games - Solution of 2 x 2 rectangular games -

Graphical solution of (2 x n) and (m x 2) games.

UNIT V Hrs: 12

Network scheduling by PERT & CPM - Introduction - Network and basic components -Rules

of network construction - Time calculation in networks - CPM, PERT calculations.

Note: Problems - 80%, Theory - 20% (Derivations may be omitted for all units).

Text book:

1. Kantiswarup, P. K. Gupta, Man Mohan, Operations Research, S.chand& Sons Education

Publications, New Delhi, 2008

http://www.google.co.in/search?q=1.%09Business+Research+Methods+%289+th+edition,+2009%29+by+copper+R+Donald+and+chandler%27S+Pamela,+Tata+Mc+Graw+hill+Publication&spell=1&sa=X&ei=Om16UfiLGMyIrAe6i4HwBg&ved=0CC4QBSgA&biw=1024&bih=625

http://www.google.co.in/search?q=1.%09Business+Research+Methods+%289+th+edition,+2009%29+by+copper+R+Donald+and+chandler%27S+Pamela,+Tata+Mc+Graw+hill+Publication&spell=1&sa=X&ei=Om16UfiLGMyIrAe6i4HwBg&ved=0CC4QBSgA&biw=1024&bih=625

20

Reference books:

1.Premkumargupta, D.S.Hira, Operations Research, S.Chand& Sons Education,2008.

2.Hamdy A. Taha, An Introduction to Operations Research-Pearson‟s Education, 2007.

3. J.K. Sharma, Operations Research-Theory of application, Macmillan India Ltd, 2004.

SEMESTER II

INTERNATIONAL TRAVEL, TOURISM AND HOSPITALITY MANAGEMENT

Credits: 4 Course Code: N5MIB2T56

Total Instructional Hours:60

Course Objectives: To teach the students about the service sector especially travel, tourism

and hospitality industry

Skill sets to be acquired: After the completion of the course the students will be able to get

into this field

UNIT I Hrs: 12

Service marketing-definition, marketing mixes in service - Nature and components of

tourism industry - elements of tourism - Geographical components - Geographical resources

for tourism – General patterns of world tourism - Tourist marketing mix- the tourist products

– Users-Behavior of Users- special features of tourism marketing – market research in

tourism - recent scenario in World Tourism Industry

Self study: Recent Scenario in World Tourism Industry

UNIT II Hrs: 12

Hospitality Products and services – Hotel and Lodging: types of hotels – other lodgings.

Types of food service facilities - commercial food facilities – hotel restaurants – independent

restaurants – institutional food facilities.

Self Study: Emergence of Hotel Restaurant

UNIT III Hrs: 12

Hotel organization – introduction - large Independent hotel structure – Revenue Divisions /

Departments – Accommodations – front office – uniformed services – housekeeping –

laundry – engineering – Health club and recreation – food and beverage – room service – bars

– banquets - kitchens – kitchen stewarding – non Revenue Departments – Finance accounts –

human resources- sales and marketing – minor Revenue departments – small hotel structure.

Self Study:- Small Hotel Structure

UNIT IV Hrs: 12

Travel Agency and Tour Operations-Definition, How to set up travel agency: Market

research, sources of funding, Comparative study of various types of Organization

proprietorship, partnership, Private limited and limited , Govt. rules for getting approval ,

IATA rules, regulation for accreditation,Documentation,Office automation, Practical exercise

in setting up a Travel Agency Information Technology in Tourism – Modern Media

Techniques – Networking – Internet and Tourism Industry – Computer Technology–

computers in Airlines

Self Study: Office Automation

21

UNIT V Hrs: 12

Future trends – introduction – neo tourism – Responsible Tourism-new initiatives in tourism

– Future trends in hospitality – transformation of hospitality industry –surge of hotel

technology –Hotels and Resort by 2055 – future dining trends – specialization – hygiene,

sanitation and safety. Future travel trends – Introduction – space travel – sea travel – air

travel. The future Guest – Introduction – profile of Gen-Y.

Self study: Hygiene, Sanitation and Safety

Text Book:

1. Introduction to Tourism & Hospitality Industry, Sudhir Andrews, Tata McGraw Hill

Education Private Limited, New Delhi.

Reference Books:

1. Services Marketing, Dr.S.Jha, Himalaya Publishing House, Delhi.

2. International Tourism Management, A.K. Bhata, Sterling publishers Pvt. Ltd., New Delhi.

Green Hospitality Management and Eco Hotels, Raju Roy, Anmol Publications Pvt.Ltd.,

New Delhi.

QUANTITATIVE APTITUDE AND VERBAL REASONING

(Common for MBA / MCA / MSW/ M.Com/ MIB/ M.Sc (CS) Students admitted on

2015onwards)

Credits : 2 Course Code: N5MIB2T57

Total instructional Hours: 60

Course Objectives: To inculcate the managerial and problem solving skills among the

students.

Skill sets to be acquired: After the completion of the course the student will be able to

develop reasoning skills and face any competitive examinations with confidence.

UNIT I (12 Hours)

Averages

Problem on Numbers

Problems on Ages

Simple Interest

Compound Interest

UNIT II (12 Hours)

Profit and loss

Time and work

Time and Distance

Problems on trains

Data interpretation

UNIT III (12 Hours)

Analogy

Coding and Decoding

Blood Relations

22

UNIT IV (12 Hours)

Direction sense Test

Logical Venn diagram

Number of ranking and Time Sequence test

UNIT V (12 Hours)

Insert the missing character

Data sufficiency

Situation reaction Test

Series completion

Text book:

1. “Quantitative Aptitude for Competitive Examinations”, Department of

Mathematics,Sree Saraswathi Thyagaraja College, Pollachi, 2015.

Reference books:

1.Dr. R.S. Agarwal, Quantitative Aptitude for Competitive Exams-S.Chand and

Company, 2012 Edition, New Delhi (for units I & II only).

2.Dr.R.S. Aggarwal, A Modern Approach to Verbal and Non-Verbal Reasoning-S.chand

and Company, 2011 Edition, New Delhi (For units III, IV, V).

3.AbijitGuha, Quantitative Aptitude for Competitive Exams -Tata McGrawHill 3rd

Edition.

4.B.S. Sijwali, Reasoning Verbal and Non Verbal, Arihant Publications, 2007.

SEMESTER III

INTERNATIONAL HUMAN RESOURCE MANAGEMENT



COURSE OBJECTIVES:To impart knowledge on various functional aspects of managing

human recourses at the global level.

SKILL SETS TO BE ACQUIRED: To develop inter personal and leadership skills in a

diversified working environment.

UNIT I Hrs: 12 The Role of HR Department: Meaning, National Institutes, The role of HR department,

The changing nature of HRM function, Line management in International HRM, The

pressure to outsource some transactional activities, The impact of shared services, The effect

of electronic HRM, The focus on downsizing. Culture and Organization Life :the

importance of different national values, developing global leadership competencies, the

multicultural team .Self study: The multicultural team

UNIT II Hrs: 12

Recruitment and Selection: Introduction: Recruitment, Recruitment methods, selection,

putting recruitment and selection into cultural context, Global pressures on international

recruitment, global skills supply strategies, the role of recruitment in the internationalization

of the organization. Rewards: Rewards and bases of pay, linking culture to employee

behaviors, Factors that create distinctive national rewards systems, the role of unions,

employers associations and collective bargaining, the significance of employees of pay for

performance, comparative evidence on best practice in reward.

23

Self study: Global skills supply strategies

UNIT III Hrs: 12

Training and Development: Comparativetraining and development, National systems:

initial VET, Continuing training –the role of the employer, from training to development,

systems of employee development, workforce achievement: literacy and numeracy,

management development. Employee Relation and Communication: Trade union channels,

works councils/consultation, differences in collective communication. Managing

International Working: Linking international assignment with organizational strategy,

Assignment planning, managing the global assignment cycle: selection, Assignment

implementation.Self study: Differences in collective communication

UNIT IV Hrs: 12

Managing Diversity in International Working: Diversity management programmes,

women in international management, dual-career couples, alternative forms of international

working, measuring the value of international assignment. New development in

international HRM: organizational capability, organizational capability and globalization,

streamlining HR support functions: HR service centres, Global HR implications: re-

centralization and standardization of HR, Global e-enablement of HR processes,

understanding and building centers of excellences.Self study: Global e-enablement of HR

processes

UNIT V Hrs: 12

Managing International HRM: The new role of IHRM Function, Talent management,

Employment Branding, Global capability systems, Management through global networks,

Global Knowledge management strategies.Self study: Global Knowledge management

strategies

Text Book:

1. International Human Resource Management (1st edition 2008)bychris Brewster, Paul

sparrow, Guy vernan ,Universities press(India)private ltd.

Reference Book:

1. Human Resource Management(7th

edition, 2005) by Gary Dessler, Pearson Education

2.International Human Resource Management (3rd

edition, 2004) by Dowling, PJ and

Welch, Thomson

south- western publication

3. Human Resource Management (4th

edition, 2009) by MizaSaiyadain , Tata MC Graw –

Hill publishers

4. Human Resource Management (5th

edition, 2009),byAswathappa , Tata MC Graw – Hill

publishers

5. Human Resource Management(3rd

edition, 2007) by John Bernadin, Tata MC Graw –

Hill publishers

24

SEMESTER III

GLOBAL FINANCIAL MANAGEMENT

Crédits:4 Course Code: N5MIB3T52

Hours per week: 4 hrs Total Instructional Hours: 50

COURSE OBJECTIVE:

To enable the students to learn the concept of foreign exchange.

SKILL SET TO BE ACQUIRED: To enhance the analytical skill related International

Financial Services.

UNIT I Hrs: 10

Financial Management in a Global Context: Introduction, The finance function, the

Emerging Challenges, Recent Changes in Global Financial Markets, Objectives of Firm, Risk

Management and Wealth Maximization.

Self study: Recent Changes in Global Financial Markets

UNIT II Hrs: 10

The nature and Measurement of Exposure and Risk: Introduction, Exchange rate and

Interest rate volatility – recent experience, Exposure and risk: A formal Approach,

Classification of Foreign Exchange Exposure and risk, Accounting Treatment of Transaction

and Translation Exposure, Exchange Rates, Interest Rates, Inflation Rates and Exposure.

Self study: Inflation Rates

UNIT III Hrs: 10

Short-Term Financial Management in a Multinational Corporation: Introduction, Short-

term borrowing and Investment, Where should the Surplus Cash be Held, Centralized Versus

Decentralized Cash Management, Cash Transmission, Introduction, Risk and Return form

Foreign Equity Investment, The International Capital Asset Pricing Model, Equity Financing

in the International Markets.

Self study: , Equity Financing in the International Markets.

UNIT IV Hrs: 10

Long-Term borrowing in the Global Capital Markets: Introduction, The major Market

Segments, the International Financing Decision,

Self study: International Financing Decision

UNIT V Hrs:10

International Project Appraisal: Introduction, A review of the NPV Approach, The

adjusted present Value (APV) framework, Project appraisal in the international Context,

Exchange rate risk and cost of capital, options approach to project appraisal, the practice of

cross-border direct investment appraisal, International joint ventures.

Self study: options approach to project appraisal

Text Book:

1. International Financial Management: by Prakash G Apte, (Fifth Edition 2008), Tata

McGraw-Hill Publishing Company Ltd., Newdelhi.

Reference books:

1. International Financial Management (Revised edition, 2010) by P. K. Jain, Macmillan

India ltd

2. Foreign exchange and risk Management (2006) by C.Jeevanandam, sultan chand& sons

25

3. International Finance (3rd

edition, 2003) by Maurice D. Levi, Tata MC Graw – Hill

Publishers

4. .International Financial Management (4th

Revised edition, 2007) by V. K. Bhalla,

Anmol Publication. Delhi.

5. International Financial Management by H.R. Machiraju, Himalaya Publication, New

Delhi.

SEMESTER III

E-COMMERCE



COURSE OBJECTIVE: This course describes clearly about M.S Office and Internet, which

helps in developing their computer aptitude.

SKILL SETS TO BE ACQUIRED: To equip the students to work in a computerized work

environment.

UNIT 1 Hrs:12

Internet – Evaluation of the Internet – birth of E-Commerce- opportunity revolution –

internet revolution- Commercialization of the internet-future of the internet.

Self study: future of the internet

UNIT II Hrs12

Information Technology and Business- E-Commerce- Emergence of E-Commerce- e-

commerce strategies – Traditional business and electronic business – deciding

strategy,Impact of E-commerce in International Business, Kinds of advertisements in E-

Commerce- Media used for advertisement. New technologies in advertisements.

UNIT III Hrs:12

Electronic payment systems and internet Banking- Modern Payment systems- Mobile

Banking – Smart cards- E-Cashing- Payment security .

Self study: Modern Payment systems

UNIT IV Hrs:12

Electronic security – Classification of intruders – Attacking Methods – Cryptography –

Hackers- Security tolls.International cyber crime laws.

Self study; International cyber crime laws.

UNIT V Hrs:12

Net work security – Firewalls, Intrusion detection system, Viruses and worms, Web

security. Self study; New Firewalls.

Text books

1. Electronic commerce (Edition 2005) by Mr.D.Gopalakrishna, Himalaya publication

2. Business on the Net (Edition 2000) by Kamalesh N Agarwala,Mcmillan India Ltd

3. Information technology(2nd

edition 1996) by ThomosR.Justinpeltier and john blacky,

Prentice Hall,

Reference books

26

1.Electronic commerce (1st Edition 2006) by Ravikalakoto, Andrew B. whinston, Pearson

education.

2.E-commerce (2nd

Edition) by Bajaj and Agitate Tata MC Graw – Hill Publications

3.E-commerce (Edition 2001) by David whitely, Tata MC Graw – Hill Publications

4.E-commerce (2nd

Edition) by kamlesh k Bajaj and Debjani Nag, Tata MC Graw – Hill

Publications

5.E-commerce (Low price Edition) Kenneth by C. laudon Pearson Education

Note: One text book does not cover the entire syllabus and hence three text books

prescribed

SEMESTER – III

INTERNATIONAL LOGISTICS MANAGEMENT (ELECTIVE I)

CREDITS: 4 Course Code:N5MIB3T54A


COURSE OBJECTIVES: This Course provides extensive knowledge and skills on the

latest developments in Logistics & supply chain management.

SKILL SETS TO BE REQUIRED:

To promote professional development of Logistics and Supply Chain Management This help

to advance, study and disseminate techniques and applications on Logistics.

UNIT I Hrs: 12

Marketing logistics system: Concepts- lobjectives of Logistics management- growing

importance of logistic management- functions of logistics management –logistics interface

with marketing - logistic system elements- International Trade Logistics Chain- Shippers

Logistics Requirements in trade- Information and Computer Technology in Logistics

Management.Self study: functions of logistics management

UNIT II Hrs: 12

Elements of Logistics Management: Inventory- Role- purpose, types and functions, element

of inventory cost-Techniques- pre- request of JIT system - warehousing and distribution

center: concept – types & functions – operational mechanism.

Self study: Pre – request of JIT system

UNIT III Hrs: 12

Role of intermediaries: Freight forwarders – freight brokers, stevedores – shipping agents –

productive packing – concept – function – order processing &significance.

Material handling: concept – objective – principles – equipments, PEST management-

International Standards ForPhytosanitary Measures No. 15 (ISPM 15), labeling-UN label

symbols.Self study: Material handling– equipments

UNIT IV Hrs: 12

Reverse logistics: definition and importance – application areas and activities involved –

reverse logistics information system-Green Logistics.

Self study: Reverse Logistics Information System

UNIT V Hrs: 12 Case Studies

(Case studies only from text and reference books only)

Text Books:

27

1.Logistics Management & World Sea borne Trade (1st edition 1996) by Dr. Krishnaveni

Muthaih, Himalaya Publishing House

2. Logistics and Supply Chain Management by K. ShridharaBhat, Himalaya publishing

House

Reference Books:

1.Logistics management for international business - text and cases(1st edition 2009) by

S.Sudaimuthu andS.Anthony Raj, PHI learning private limited.

2. Logistics and supply chain management –cases and concept by G.Raguram and

N.Rangaraj, Macmilan publishers

3. Logistics Management -the integrated supply chain management (18th

edition 2008)

by David J closs, Donald J bowersoxPearson Prentice Hall Publishers

4. Logistics – An Introduction to SCM (2008 edition) by Donald waters, Mac Milan

publishers.

5.Logistics management by elangovan,United Publishers


prescribed

SEMESTER – III

INTERNATIONAL SERVICES MARKETING (Elective I)

CREDITS: 4 Course Code:N5MIB3T54B

Total Instructional Hrs: 60

Course Objective: To enable the student to understand the nature and purpose of various

services& concepts involved.

SKILL SETS TO BE ACQUIRED: The student would acquire the required skill for the

critical analysis of opportunities and challenges in the increasingly globalize market.

UNIT – I Hrs: 12

International Service Marketing:– Classification Of Services – Importance of Services

amarketing - Globalization Of Service – Global Service Strategy – Service Management –

Operation, Strategy, Global services.

Self study area: Importance of Services amarketing

UNIT – II Hrs: 12

Service MarketingConcept- the 7 P‟s of Services – the McDonaldization of Services –

Managing Demand and Supply.- Innovative services in global marketing.

UNIT – III Hrs:1 2

Marketing Mix for Services – Marketing Mix of Selected Services: - Air transport –

Entertainment Marketing –– Communication Marketing – Electricity Marketing.

Self study area: Entertainment Marketing

UNIT – IV Hrs: 12

Leisure service marketing – travel and tourism marketing.– global financial services –

professional service marketing – hospital marketing – consultancy marketing.

Self study area: Travel Marketing

UNIT – V Hrs: 12

28

Service Quality: Introduction – Measurement Of Service Quality – TQM- Service marks-

ISO standardsSelf study area: The Gaps Model of Service Quality

Text Book:

1. Services marketing(6th

edition, 2007) by S.M.Jha, Himalaya publishing house

Reference Books: 1.Services Marketing(6

th edition, 2008) by P.N. Reddy, H.R. Appannaiah, S. Anil Kumar,

Nirmala,Himalaya publishing house

2.Relationship Marketing(1st edition, 2007) by Dr.S. Shajahan, Tata MC Graw hill

publishing company ltd

3. Services Marketing: Integrating Customer Focus across the Firm (2nd ed.). Boston,

byZeithaml, Valarie A. and Mary Jo Bitner (2000), MA: McGraw-Hill.

4.Principles of Service Marketing and Management(Second ed.).Lovelock, Christopher

and LaurenWright (2002), Upper Saddle River, NJ: Prentice Hall.

5. Handbook of Services Marketing and Management .by Swartz, Theresa A. and Dawn

Iacobucci (2000), Thousand Oaks, CA: Sage publishing.

SEMESTER III (Elective II)

INTERNATIONAL TRANSPORTATION MANAGEMENT




latest developments in International Transportation Management.


To enhance the knowledge related to International Transportation

UNIT I Hrs: 12

International Air Transportation –Meaning, Importance, Scope and major services- Modes of

Transportation- Transportation Management system.Self-study: Scope of International Air

Transportation

UNIT II Hrs: 12

Types of aircrafts-Aircraft dimensions-Airport Charges-Air cargo Clearance-Air way bill-

Airline Industry, Transportation of Goods through Air, Transportation Infrastructure,

International Air Transport, World Air Cargo Growth, Benefits of Air freight, International

Airports of India, Air cargo chain, Airport Charges, Role of TIACA.Self study: Airway bill

UNIT III Hrs: 12

Airport Classification –Basic Methods of Airfreight –– IATA –consolidation Aircargo& its

benefits.Self study: Basic Methods of Airfreight

UNIT IV Hrs: 12

Ocean Transportation –Meaning, Importance, Types of services, size of vessels, Types of

vessels.- operating system-– ports – major & minor ports of India – conference system –

chartering principle – UN intentional- Shipping formalities, important sea routes, Shipping

Corporation of India, World Major Ports.Self study:conference system.

29

UNIT V Hrs: 12

Export and Import Customs clearance –Introduction, carriage of goods by land, carriage of

goods by sea, ocean freight rate, ocean freight calculation, Duty classification –Customs

clearing process-HS Code.Self study:Customs clearing process

Text Books :

1. Logistics Management & World Sea borne Trade (1st edition 1996) by Dr.

KrishnaveniMuthaih,Himalaya Publishing House

2.Logistics management for international business - text and cases(1st edition 2009) by

S.SudaimuthuandS.Anthony Raj, PHI learning private limited

Reference books :


publishers Note: One text book does not cover the entire syllabus and hence two text books prescribed.

INTERNATIONAL CAPITAL AND MONEY MARKETS (Elective II)

CREDITS: 4 Course Code: Course Code:N5MIB3T55B

Total Instruction Hours:60

COURSE OBJECTIVES: To enable the students to learn the concept of foreign exchange.

SKILL SETS TO BE ACQUIRED: To enhance the analytical skill related International

Financial Services.

UNIT I Hrs: 12

International Money Markets: -Money Market Instruments -Comparison of New York,

Indian Money, Interest Rates in Money Markets-Institutions in international Money Market.

Self Study: Institutions in international Money Markets.

UNIT II Hrs: 12

International Capital Markets: Capital Market Instruments- International Equity Markets-

Issuance of international Equity shares in primary and secondary markets- International stock

exchanges-New York , London, Tokyo, and Hongkong – Depository Receipts.

Self Study: Depositary Receipts.

UNIT III Hrs: 12

Exchanges International Bond Market: Types-Issuance of Bonds-Bond Issue Drill –Bench

Mark Drill - Euro Currency Market:– Euro Dollar– Euro Deposit and Loans,International

Stock Index - Rating Agencies.

Self Study: International Rating Agencies.

UNIT IV Hrs: 12

International Development Associations: International Finance Corporation – World Bank-

Multinational Banking and operations.Self Study: World Bank.

UNIT V Hrs: 12

30

Case study

(Case studies only from text and reference books)

Text Book:

1. International Finance (New edition, 1995) by P. R. Bhatt, Anmol Publication

Reference Books:

1.International Finance (3rd

edition, 2003) by Maurice D. Levi, Tata MC Graw Hill publishers

2.International Financial Management (4th

Revised edition, 2007) by V. K. Bhalla, Anmol

Publication

3.International Financial Management (Revised edition, 1999) by P.K.Jain, Macmillan India ltd

4.International Financial Management (4th

Edition, 1996) by Alan C. Shapiro-Prentice

Hall India Private

Limited

5. Indian Financial System- (3rd Edition,2005 )By H R MachirajuPublisher: Vikas

Publishing House .

6.An Introduction to International Capital Markets (2nd

Edition,2007) Mr Andrew A.

Chisholm Published by John Wiley & Sons,

SEMESTER III

COMPUTER PRACTICALS IN DOCUMENTATION

CREDITS:4 Course Code:N5MIB3P46


Practical List

Preparation of Export documents in M.S. office- Invoice- Bill of exchange- Packing

List – Shipping bills- Letter of credit – Bill of Lading – Certificate of origin- Mate receipt.

Tally – Exchange rate calculations – Calculation of gain/loss in foreign exchange

transaction-Memo voucher- Cheque printing – Inventory maintenance-Cost categories and

Cost centers- Interest calculation- Ratio Analysis –Capital Budgeting.

Text books

1. MS Office 2010 for Dummies (Edition 2010) Wang walance ,Wiley India Pvt Ltd

2. Simple Tally 9 (Edition 2008)Ashok K.Nandhini,KisorK.Nandhini ,BPB Publication Ltd

Reference books :

1. Management Accounting–Tools and Techniques by N. Vinayakam and I.B. Sinha,

Himalaya Publishing House, Mumbai

SEMESTER III

INTERNSHIP TRAINING

CREDITS: 2 Course Code:N5MIB3R57

Internship training is essential to expose the students to the real life work situation and

to strengthen the conceptual knowledge gained in the classroom .One month practical

training should be arranged during the summer vacation after the Second semester. The

training shall be in a Banking, financial institutions Iindustrial enterprises, Travel and

Tourism, Hospitality services, Hospital, Logistics and shipping, consultancy organizations etc

http://www.infibeam.com/Books/search?author=H%20R%20Machiraju

http://www.infibeam.com/Books/vikas-publisher/

http://www.infibeam.com/Books/vikas-publisher/

http://books.global-investor.com/pages/newSearch.htm?ginPtrCode=00000&PageSize=20&BookAuthor=Mr%20Andrew%20A.%20Chisholm

http://books.global-investor.com/pages/newSearch.htm?ginPtrCode=00000&PageSize=20&BookAuthor=Mr%20Andrew%20A.%20Chisholm

http://books.global-investor.com/pages/search.htm?BookPublisher=John%20Wiley%20&%20Sons&PageSize=20&Status=Searching

31

engaged in International Business operations. The candidate should submit a report at the end

of the study. It is compulsory. Internship carries 100 Marks. The viva-voce exam will be

conducted during III semester.

GUIDELINES FOR THE INTERNSHIP PROGRAMME – M.Com(International

Business)

Objective: To give optimum exposure on the practical side of Commerce and Industry.

1. Duration of the internship training is 30 days during the Summer Vacation which falls

at the end of the 2rd

Semester.

2. The departments concerned will prepare on exhaustive panel of Institutions. Industries

and practitioners.

3. The individual student has to identify the institution / industry / practitioners of their

choice and inform the same to the HOD / Staff-in-charge.

4. The students hereafter will be called as Trainees should maintain a work diary in

which the daily work done should be entered and the same should be attested by the

section in-charge.

5. The departments should prepare an outline of the job to be done, sections in which

they have to be attached both in the office as well as in the field.

6. The trainees should strictly adhere to the rules and regulations and office timings of

the institutions to which they are attached.

7. The trainees have to obtain a certificate on successful completion of the internship

from the chief executive of the organization.

8. Monitoring and inspection by staff on a regular basis.

9. Schedule of visit to be made by the staff is to be prepared by the HOD / Staff-in-

charge.

10. Report writing manual and format should be prepared by the respective departments.

11. All model forms are to be attached wherever it is necessary.

12. Expected outcome of the internship training is given separately.

SEMESTER III

32

YOGA FOR THE MODERN AGE

MANAVALAKALAI YOGA


Total Instruction Hours:35

OBJECTIVES: Understanding the Law of Nature – Learning about Management Techniques and Exam

Preparation.

UNIT: 1- Hrs: 7 Simplified Physical Exercises of SKY System Simplified Physical Exercises Kayakalpa

– Managing infatuation – Practice.

UNIT: 2 Hrs: 7

Meditation Definition of Meditation – Mental Frequency – Types – General and Special

meditations in SKY – Importance – Practices – Eye brow centre meditation – Genetic centre

meditation – Clearance – Crown centre meditation.

UNIT: 3 Hrs:7

Management of life Concepts of Life – Problems faced by Individual – Difference between

Ego and Personality – Impact of Ego –Factors influencing Personality – Women

empowerment - Individual difference – Role of Hereditary, Environment.

UNIT:4 Hrs:7

Law of Nature Cause and effect - Unity in diversity – Consciousness and living –

Relation between body and consciousness – Consciousness and Society – Concept of Action-

Karmayoga – Role of karma yoga for self management – Impact of Qualities – Supremacy of

love and compassion.

UNIT: 5 Hrs:7 Management Techniques Stress Management – Emotional Management - Self

Management – Conflict Management – Peer Pressure Management – Self identity – Self

Monitoring – Self Evaluation – Self Reinforcement – Group dynamics – Team Management.

Reference Books:

1. Simplified Physical Exercises – ThathuvagnaniVethathiri Maharishi

2. Karma yoga - ThathuvagnaniVethathiri Maharishi

3. Journey of Conciousness – ThathuvagnaniVethathiri Maharishi

4. Yoga for modern age – ThathuvagnaniVethathiri Maharishi

5. Unified force – ThathuvagnaniVethathiri Maharishi

6. The History of universe and living beings – ThathuvagnaniVethathiri Maharishi

7. Genetic centre – ThathuvagnaniVethathiri Maharishi

8. Psychology - Robrt A. Baron

SEMESTER IV

33

ENTREPRENEURIAL DEVELOPMENT

CREDITS: 4 CourseCode: N5MIB4T51


COURSE OBJECTIVES: To enable the students to learn the concept of Entrepreneurship

SKILL SETS TO BE ACQUIRED: On successful completion of this course, the student

will be well versed in Concept relating to entrepreneur, Knowledge in the finance institution,

subsidies and Promotional agencies of International Business.

UNIT I Hrs: 12

Concept of entrepreneurship: Definition, Nature and characteristics of Entrepreneurship,

functions and types of entrepreneurship, development of women entrepreneur & rural

entrepreneur, including self employment of women scheme.Self study:Rural entrepreneur

UNIT II Hrs: 12

Procedure for setting up of business: types of business organization –legal requirements-

Self study :Policies for Micro,Small & Medium Enterprises.

UNIT III Hrs: 12

The start-up process: Typeof business -Project identification – selection of the product –

project formulation evaluation – feasibility analysis.Self study:Feasibility Analysis

UNIT IV Hrs: 12

Project report preparation:The Project report - importance - uses– Characteristics of a

Project Report- Basic elements of a Project Report- Preparation of Project Report- [bearing

every detail of the project under various heads like history, product, marketing strategies,

manufacturing process, machinery, raw material,land and building, staffing, cost, means of

finance, profitability etc ] , International project management. Project auditing, Project

Management Information Systems.

UNIT V Hrs: 12

Institutional service to entrepreneur: DIC, SIDO, NSIC, MSME Development Institute,

SSIC, SIDCO, ITCOT, IIC, KVIC and commercial bank. Institutional finance to

entrepreneurs: SFC, TIIC, SIDCS, SIPCOT, SIDBI, Commercial bank and venture capital,

NBFC.Self study:SIDBI

Text Book:

1.Entrepreneurial Development (6th edition, 2006) by C.B.Gupta and N.P.Srinivasan,

Sultan & Chand Sons

Reference Books

1.Fundamentals of Entrepreneurship and Small Business (1st edition, 2007) by

RenuArora, kalyanipublishers

2.Entrepreneurial Development Business (1st edition, 2008) by S.S.Khanka, Sultan &

Chand Sons

3.Entrepreneurial Development Business (1st edition 2005) by P.Saravanavel, Sultan &

Chand Sons

4.Entrepreneurial Development (New edition, 1992) by Gupta C.B and Srinvasan, Tata Mc

Grew hill Publication.

5. Entrepreneurship Development,Ramachandran ,1st Edition Publisher: Tata McGraw-

Hill .

http://www.infibeam.com/Books/search?author=Ramachandran

http://www.infibeam.com/Books/tata-mcgraw-publisher/

http://www.infibeam.com/Books/tata-mcgraw-publisher/

34

6. Entrepreneurship Development and Management, Dr A K Singh,Publisher: Laxmi

7.Marketing Models, Kotler.P. andG.Lilien, (1992) Prentice Hall international inc.,

8.Starting a Successful Business -A Step by Step guide, (1999)RajanChhibba, Penguin

Books India (P) Ltd.

SEMESTER IV

GLOBAL STRATEGIC MANAGEMENT

CREDITS:4 Course Code: N5MIB4T42


COURSE OBJECTIVES: This course examines why global strategic management is vital

in traditional way of doing business. It discusses the complexity of strategic planning process

for MNC and global drivers.

SKILL SETS TO BE ACQUIRED: This helps in acquiring global managerial skills to

achieve success in a global business environment.

UNIT I Hrs: 12

Corporate strategic Plans: mission & vision of the firm, hierarchical levels of planning –

strategic planning, process – merits and limitations – organizational structure and strategy.

Self study: organizational structure and strategy.

UNIT II Hrs:12

Competitive dynamics: Experience curve – BCG approach – Porters approach – Importance

of scanning environment – SWOT analysis –Business Strategy: internal and external

analysis- Strategy and technology – Technology management – In-House development of

technology – Acquisition and absorption of technology

Self study: In-House development of technology

UNIT III Hrs:12

Diversification: Mergers and acquisition –Turnaround management – Implementation of

strategy – Evaluation and control of strategy –Strategies for globalization– Compulsion for

Indian companies to go global –Thrust products for export -Concern for quality.

Self study: Compulsion for Indian companies to go global

UNIT IV Hrs: 12

BPO/KPO: A perception study of Indian BPO Sector –HRD issues to all centres-Effective

communication in KPO- BPO/KPO: The key issues/prospects involved in BPO/KPO sector-

Women empowerment: Role of BPO sector.

Self Study: Prospects involved in BPO/KPO sector

UNIT V Hrs:12

Case Studies

(Case studies only from text and reference books)

Text Book:

1. Strategic Management (Rev edition, 1996) by Ronflavel& John Williams, Prentice Hall

Reference Books

http://www.infibeam.com/Books/search?author=Dr%20A%20K%20Singh

http://www.infibeam.com/Books/laxmi-publisher/

35

1. Business Policy and Strategy (6th

edition, 2006) by Jauch R Lawrence glueck William,

Tata McGraw Hill Publication

2. Strategic planning & management (10th

edition, 2006) by P.K.Ghosh, Sultan chand& sons

3.Strategic management theory (6th

edition, 2010) by Charles W.H.Hill / Gareth R.Jones,

All India Publishers.

4. Global Strategic management (3rd

edition, 2007) by Philippe /Lasserre , Palgrave

Macmillan Publishers.

5.Essentials of strategic management (4th

edition, 2007) by J David Hunger and Thomas

L. WheelestPrentice Hall Publishers.

6.BPO/KPO Management: An industry perspective – (1st edition)byR.Gopal ,Pradip

mandrake ,Excel

SEMESTER III(Elective III)

MULTI MODAL TRANSPORT MANAGEMENTAND CONTAINERISATION




latest developments in Logistics.


To promote professional development of Logistics. This help to study the multi model

transportation and containerization

UNIT I Hrs:12

Multimodal Transport –Meaning, Importance, Benefits- Legislation on multi modal

transport-Multimodal transportation of goods act 1993.

Self study: Benefits of Multimodal Transport

UNIT II Hrs:12

Types of multimodal Transportation -Insurance of Multimodal transportation Operation-

Maritime frauds and container crimes-types security sealing, documentary frauds,Origin of

TEU, Container Classification Numbers, Rating, Tare mass, Payload of containers, marking

and identification of containers.maritime frauds, and container crimes-types, security sealing,

documentary frauds.Self study: Insurance of Multimodal transportation Operation

UNIT III Hrs:12

Containerization –Meaning, Importance, Origin and development, Containerization in India,

recent development in containerization.Self study: Containerization in India

UNIT IV Hrs:12

ICD Roles and functions-clearance through ICD- Role of CONCOR- Requirement for

successful ICD/CFS Design and Layout – Tariff- Strength of CONCOR, Handling

Equipments. Self study: ICD functions

UNIT V 12 Hrs

36

Movement of containers -Container classification –safety of container ships –recent

development in containerization- global container control system, need for movement

container tracking, communication systems,Computerization of payment terms and methods.

Self study: safety of container ships

Text Book:

1.Logistics Management & World Sea borne Trade (1st edition 1996) by Dr.

KrishnaveniMuthaih,Himalaya Publishing House

Reference Books:

1. Logistics management for international business - text and cases(1st edition 2009) by

S.Sudaimuthu and S.Anthony Raj , PHI learning private limited


publishers

INTERNATIONAL MARKETING OF HOSPITAL

AND HEALTH SERVICES (Elective III)

CREDITS: 4 Course Code: N5MIB4T53B


COURSE OBJECTIVES: This course clearly explain health related products and services,

hospital services and Medicare services

SKILL SETS TO BE ACQUIRED: To enable student to focus ona broad skill set to make

more qualified, employment standards in health related products/services in competitive

market

UNIT I Hrs: 12

Marketing plans for services: process, strategy formulation, resource allocation and

monitoring services communications- customer focused services- service quality- SERV

QUAL model.

Self study: SERV QUAL Model

UNIT II Hrs: 12

Hospital services: Selecting Health Care Professionals- Emerging trends in Medicare-

Marketing Medicare – Thrust areas for Medicare services-India‟s role in International health

services

Self study: India‟s role in International health services

UNIT III Hrs: 12

Marketing Mix for Hospitals: Product Mix- Promotion Mix- Price Mix- Place Mix-

Strategic Marketing for Hospitals.

Self study: Place Mix

UNIT IV Hrs: 12

Online Health Services: Organization of Online Health Care Business- On-line Marketing

and On-line financial & clinical transaction.

UNIT V Hrs: 12

37

Legal system: Consumer Rights & Protection, medicine safety rules- Food & Nutrition

Security in India - Health Promotion Agencies-exporting of hospital services from India

Self study: Exporting of Hospital services from India

Text Book

1. Marketing Health Services (1st edition January 2004) by Richard .K. Thomas, Health

Administration

Press;

Reference Books

1.Service marketing(6th

edition, 2008) by S.M.Jha, Himalaya publishing house

2.Changing Trends in Health & Nutrition (New edition, 2008) by Sujata, K.Dass,

Ishapublishing house

3. Teaching Today‟s Health (8th

edition, 2008) by David J. AnsPaugh& Gene Ezell

4. Marketing for Health services (New edition, 1991) by Rod Sheaff

(A framework for communications, evaluation & Total Quality Management)

5.Service Marketing (1rst

edition, 1997) by Helen Woodruff, Macmillan publishing house

6.Service Marketing (New edition, 1997) by P.K.Sinha&S.C.Sahoo, Himalaya publishing house

7. Services Management (1st edition,2007)by Ushadevi.N,Barkavi .V.R,Chand& company –

Newdelhi

8. Services Marketing –The Indian Perspective (1st edition 2006)byRavishankar,Anuragjain

publishing house

SEMESTER IV (Elective IV)

SUPPLY CHAIN MANAGEMENT AND CUSTOMER RELATIONSHIP

MANAGEMENT



COURSE OBJECTIVES: This Course provides the students with the application of supply

chain management and worldwide customer relationship management concepts


To promote professional development of Supply Chain Management This help to advance,

study and disseminate techniques and applications on Supply Chain Management and

customer relation management

UNIT I Hrs: 12

Supply Chain Management: Definition - Flows in Supply Chain - Focus on SCM -

Fundamentals of SCM – Performance Measures of SCM

Self-study: Fundamentals of SCM

UNIT II Hrs: 12

Key Issues in SCM – Make or Buy Decision – Outsourcing – 3Party Logistics (3PL) – 4Party

Logistics (4PL) – 7Party Logistics (7PL)

Self-study: Out Sourcing– 7PL

UNIT III Hrs: 12

38

Managing Supply Chain as a Network - Benchmarking the SCM - Setting Benchmarking

Priorities in SCM.

Self-study: Benchmarking the supply chain

UNIT IV Hrs: 12

Introduction to Customer Relationship Management – Components of CRM – Customer Life

Cycle – B-2-B CRM – Goals of CRM – CRM Functions.

Self-study: Components of Customer Relationship Management

UNIT V Hrs: 12

Customer Acquisition & Loyalty – Merging CRM and Internet – E-CRM: Meaning,

Importance. CRM Strategy – Customer Service in Call Centers.

Self-study: Call Center

Text book:

1. Logistics and Supply Chain Management (Cases and Concepts) by G.Raghuram and

N. Rangaraj –

Macmillan publishers

2. Logistics and Supply Chain Management by - Martin Chirstopher – Pitman

Publishing, Financial

times publication

3. CRM – Getting It Right! By Judith W. Kincaid (2nd edition

) – Pearson Education

Reference Books:

1.Designing and managing the supply chain (concepts, strategies and case studies) by

David Simchi,

Philip kaminsky, Ditch Simchi, Ravi Shankar (3rd

edition) , Tata McGraw – Hill publishers

2. The CRM Hand Book by Dyche.J (3rd edition) Person Education

Note: One text book does not cover the entire syllabus and hence three text books

prescribed

INFORMATION TECHNOLOGY FOR BUSINESS

(Elective IV)

CREDITS: 4 Course Code: N5MIB4T54B

` Total Instructional Hours: 60

COURSE OBJECTIVE: Offers coverage of concepts and trends underlying current and future developments in

information technology, and fundamental principles for the effective use of computer-based

information systems.

SKILL SETS TO BE ACQUIRED:Acquire technical skills to apply in international

business

UNIT I: Hrs: 12

Fundamentals of Computing Introduction to Information Technology (IT), Scope ofIT in

Business, Basics of Hardware and Software, Types of Computers, Types of Software.

UNIT II: Hrs: 12

39

Networks and Telecommunication Introduction to Networking, Network Uses, Intra- and

Inter- Organizational Communication, Network Types, Network Topologies, Network

Devices.

UNIT III: Hrs: 12

Internet and World Wide Web Introduction to Internet and itsApplications, World Wide

Web(WWW), E-Commerce, Network and Internet Security Issues.

UNIT IV: Hrs: 12

Applications of IT in Functional Areas IT and Marketing, IT and Finance, IT and OM, IT

and HRM, Enterprise Systems, Knowledge Management

UNIT V: Hrs: 12

Emerging Trends in IT Mobile Communication, Bluetooth, Infrared Communication, Global

Positioning System (GPS), Smart Cards, Other Imminent Technologies.

Text book:

1. Electronic Commerce: BY Awad, E.M., Vision to Fulfillment, (3 Edition 2007),

PearsonEducation.

2. Information Technology- The Breaking Wave. Curtin, D. P.; Foley, K.; Sen, K., and

Morin, C., ed. i, 1999, Tata McGraw-Hill.

Reference Books:

1. Introduction toInformation Technology, ITL Education Solutions Ltd., ed. v, 2008,

Pearson Education.

2. Understanding Computers: Today and Tomorrow, Morley, D. and Parker, C. S., ed xi,

2007, Thomson Learning

3. Introduction to Computers, Norton, P., ed. vi, 2005, Tata McGraw-Hill.


prescribed

40

SEMESTER – IV

PROFESSIONAL ETHICS

Credits:1 Course Code: N5MIB2T26

Total Instructional hours: 35

COURSE OBJECTIVES

1. To provide students with an introduction to the philosophical foundation of ethics and

values based decision making and behavior

2. To aid the students in relating Professional code of ethics and how to apply them in

their own work place.

3. To provide the students with resources that may assist them in appreciating Universal

Human Values

UNIT I: Hrs: 7

NATURE AND SCOPE OF BUSINESS ETHICS

Introduction – Scope of business ethics- Religion and Ethics- Types of Ethics – Sources of

business Ethics- Factors influencing business Ethics –Importance of business Ethics

UNIT II : Hrs: 7

PROFESSIONAL ETHICS

Introduction –professional Ethics – Ethical problems faced by managers – New skill required

for managers – Managing ethical conduct in modern times.

UNIT III: Hrs: 7

CORPORATE GOVERNANCE AND CSR

Principles of corporate Governance – Issues involved in corporate Governance- theories of

corporate Governance –CSR – Introduction – various dimensions – Argument for and against

CSR

UNIT IV : Hrs: 7

ETHICS IN INDIA

Religious foundations of ethics-Hinduism-Buddhism-Jainism-Ethical values of Gandhi,

Vivekananda, Aurobindo and Tagore.

UNIT V: Hrs: 7

DIMENSIONS OF ETHICS

Personal ethics-Marketing ethics –Technology ethics –Environmental ethics.

Text books

1. Indian ethos and values in Management: R.Nandagopal,AjithSankar R N,TataMcgrawHill

Education Private Limited, New Delhi (2010).

2. Business Ethics and corporate Governance, S.Prabakaran, Excel books(2010),I edition


prescribed

41

SEMESTER IV

PROJECT WORK AND VIVA VOCE

CREDITS: 4 Course Code: N5MIB4R55

Project work, which is compulsory, carries 100 marks .A student must select a topic for

project work in the first week of the second semester and submit the project report

(dissertation) at the end of the Third semester. Project Viva will be conducted during IV

Semester.

Objectives

The primary objective of the project is to provide an opportunity to our students to make an

intensive study of practical aspects of international business activities to sharpen their

conceptual, analytical and problem solving skills.

Project Period

The students are required to do the project during their fourth semester and to submit on or

before 31 March Every year.

Project Guide

The institution may assign the students to each staff known as project guide to act as a

facilitator and mentor .The project guide may,

1. Help the student identify a project that can be completed within the duration.

2. Provide assistance in data collection.

3. Review periodically the progress of the student

4. Offer necessary help in the preparation of project report

Area of the Project

The research project shall be engaged in Banking, Financial institutions Industrial

enterprises, Travel and Tourism, Hospitality services, Hospital, Logistics and shipping,

consultancy organizations etc engaged in International Business operations.

Evaluation:

The project guide and the external shall evaluate the performance of the student.

Format for project report

1. Title page

2. Acknowledgement/Preface

3. Table of contents

4. List of Table and charts

5. Abbreviations

1)Chapter I: Introduction, Statement of the problem, Objectives, Methodology-Research

Design, Sample design, Sample size, Scope of the study, Limitation, Chapter scheme.

2) Chapter II: Review of Literature

3) Chapter III: Theoretical concept of the study

4) Chapter IV: Analysis and Interpretation

5) Chapter V: Findings, Suggestions, Conclusion

Typing instruction

Paper: 8 ½ * 11 inches in size. Only one side of the sheet should be typed

42

Margin: The lift side margin should not be less than 1 ½ inches (or 40 mm) the right, the top

and bottom

margin one inch (or 25mm)

Font: Times New Roman, Subject matter -12 font size in running format, Heading and

Section headings should be capitalized – 14 font size.

Heading and titles:

Heading and section headings should be capitalized and centered -14 Font size with

Bold

Subdivision headings should be typed from the left hand margin sentence case -12

font size with Bold

Paragraphs should be indented seven space for pica type and nine for elite type

Tables, Graphs and Diagrams

The table number (eg, TABLE 1.5) typed in capitals, should be separated from the

text by two or three spaces.

If an explanatory note to a time is necessary, an asterisk should be used.

The note should be placed immediately below the table.

Line Spacing:

The text of the thesis should be 1.5 line spacing

Pagination: Pages of the text are numbered continuously in Arabic numerals.

Foot note

Footnote citation is indicated by placing an index number i.e a superscript or numeral. The

superscript numeral must appear at the top of the line both in the text and in a footnote.

Footnote is single spaced, with double spacing between two consecutive citations. Footnotes

are numbered consecutively within each chapter or throughout the entire report.

Basic Format: Author‟s name, title of the work, Place of publication: Publisher‟s name, year,

Page no, (s). Note of punctuations. Page number to be preceded by “p” if single or “pp”.if

two or more pages. Title to be underlined

For eg

Drucker1 lays great stress on the concept of self control. Control, according to him means

“the ability to direct one –self and on‟s work” on the basis of the objective1

Bibliography

The format for bibliographical listing for books, reports, articles are for footnote also.

Books and articles can be arranged either chronological order or year wise.

For citing Books

Mann, R.S Social Change and Social Research, New Delhi: Concept Publishing Company,

1988, .27

43

Publication of Government and Public Organisation

Government of India, India 1986: A Reference Annual, New Delhi: Publication Division,

1987, p.127

Quoting from Secondary Sources

1Drucker‟ “Achievement through Human Engineering”, Indian Management, 28, No.8, July,

1988, pp.14, 16.

Gand, William. S., “Foreign Aid: What it is; how it works; why we provide it”, Department

of state Bulletin, 59, No. 1537, 1958, quoted in Todaro, Michael p, Economic Development

in the Third world, New York , Longman, 1981, p.40.

Citing Journal

GoelRanjan, “Achievement Through Human Engineering”, Indian Management, 28, No.8,

July, 1988, pp.14 -16.

Citing Thesis or Dissertation

Pandey, Subrata, A study of organizational and Individual Characteristics in R & D

Organisations, unpublished Ph.D Thesis, Bangalore: Indian Institute of Science, 1986.

For Citing Seminar Paper

Krishnaswami O.R., “Towards Excellence in Cooperative Management” (Paper Presented at

a Seminar on “Excellence in Management”, Cooperative Training College, Bangalore, July

1989)

SCHEDULE

Duration of Project : One Year

1. December - Selection of the area and identification of the problem

2. Jan - Collection of Review of Literatures

3. Feb - Rough Questionnaire Preparation/selecting the mode of data

collection

4. Mar - Preparing the Questionnaire/selection the sources in case of

secondary data

5. June - Data collection

6. July-October - Data analysis/ Writing and correcting project report

7. December - Submission of Project

44

Specimen for front pages for M.Com(IB) Project Report

“A STUDY ON ___________________________________________”

A project report submitted in partial fulfillment of the requirements for the award of the

degree of Master of Commerce(International Business)

Submitted by

(Student Name)

(REG.NO. )

Guide

(Name)

(Designation)

MASTER OF COMMERCE(INTERNATIONAL BUSINESS)


THIPPAMPATTI,

PALANI ROAD, POLLACHI-642 107

April 2016

http://in.f944.mail.yahoo.com/ym/ShowLetter?box=Inbox&MsgId=9824_3196149_672_2871_21875_0_1897_52066_1239458793&bodyPart=2&tnef=&YY=41285&y5beta=yes&y5beta=yes&order=down&sort=date&pos=0&view=a&head=b&VScan=1&Idx=22

45

CERTIFICATE

This is to certify that the project report entitled “A study on ---------------------------------------

-------------------------------------” submitted to the Bharathiar University, in partial fulfillment

of the requirements for the award of the Degree of Master of Commerce(International

Business) is a bonafide record of research work done by ____________ (REG.NO. )

under my guidance and this study has not previously formed the basis for the award of any

Degree/ Diploma/ Associateship/ Fellowship or other similar title of any candidate.

…………………………

.…………………………

Guide Head of the department

(Name) (Name)

………………………… …………………………

Dean Principal

(Name) (Name)

Viva voce held on ……………………

….…………………. ………………………

(Internal Examiner) (External Examiner)

46

DECLARATION

I,____________________ , hereby declare that the project report entitled“A STUDY ---------

--------------------------------------------------------------------------------------------------------”

submitted to the Bharathiar University, in Partial fulfillment of the requirements for the

award of the degree of Master of Commerce(International Business) is a record of original

work done by me, under the guidance of _____________________________,

P.G.Department of Internatioanl Business, Sree Saraswathi Thyagaraja College

(Autonomous),Pollachi and it has not previously formed the basis for the award of any

Degree/ Diploma/ Associateship/ Fellowship or other similar title of any candidate .

Date: Signature of the Candidate

Place: Pollachi

47

----------------------------------------------------------------------------------------------------------------

-

1. Autonomous Examinations System and Regulations

48

EXAMINATION SYSTEM UNDER AUTONOMY

1.Pattern of Examinations:

The college follows semester pattern. Each academic year consists of two semesters and each

semester ends with the End Semester Examination. A student should have a minimum of

75% attendance out of 90 working days to become eligible to sit for the examinations.

2.Internal Examinations:

The questions for every examination shall have equal representation from the units of

syllabus covered. The question paper pattern and coverage of syllabus for each of the internal

(CIA) tests for PG programs other than MBA and MCA are as follows.

i) First Internal Assessment Test

Syllabus : First Two Units

Working Days : On completion of 30 working days, approximately

Duration : Two Hours

Max. Marks : 50

For the First internal assessment test, the question paper pattern shall be as given

below.

Question Paper Pattern

Section A

Attempt all questions (three each from both units)

06 questions – each carrying one mark 06 X 01 = 06

No Choice

Section B

Attempt all questions (two each from both units)

04 questions – each carrying five marks 04 X 05 = 20

Inbuilt Choice [Either / Or]

Section C

Attempt all questions

(Minimum one question shall be asked from each unit)

03 questions - each carrying eight marks 03 X 08 = 24


Reduce these marks to a maximum of 05 i.e., (Marks obtained/50) X 5 === A

ii) Second Internal Assessment Test

Syllabus : Third and Fourth Units

Working Days : On completion of 65 working days approximately,

Duration : Two Hours

Max. Marks : 50

49

For the Second internal assessment test, the question paper pattern shall be as given

below.


Section A



No Choice

Section B

Attempt all questions (two each from both units)



Section C


(Minimum one question shall be asked from each unit)

03 questions - each carrying eight marks 03 X 08 = 24


Reduce these marks to a maximum of 05 i.e., (Marks obtained/50) X 5 === B

iii) Model Examinations

Syllabus : All Five Units

Working Days : On completion of 85 working days approximately,

Examination : Commences any day from 86th

working day to 90th

working day.

Duration : Three Hours

Max. Marks : 75

For the model examinations, the question paper pattern shall be the same for all UG

and PG programs, as given below.


Section A



No Choice

Section B




50

Section C


05 questions – each carrying eight marks 05 X 08 = 40


Reduce these marks to a maximum of 10 i.e., (Marks obtained / 75) X 10 C

The following is the Question Paper Pattern for the courses „Yoga for the modern age‟

& „Professional Ethics‟:



Max. Marks : 50


Section A (5 x 10 = 50 marks)

Five Questions of “either / or” type. Each question carries 10 marks.

Answer all questions

Q.1 (a) ___________________ or

(b) ___________________

Q.2 (a) ___________________ or

(b) ___________________

Q.3 (a) ___________________ or

(b) ___________________

Q.4 (a) ___________________ or

(b) ___________________

Q.5 (a) ___________________ or

(b) ___________________

iv) Assignments

Each student is expected to submit at least two assignments per course. The

assignment topics will be allocated by the course teacher. The students are expected to submit

the first assignment before the commencement of first Internal Assessment Test and the

second assignment before the commencement of second Internal Assessment Test.

51

Typed/computer print outs and photo copies will not be accepted for submission.

Scoring pattern for Assignments

Punctual Submission : 2 Marks

Contents : 4 Marks

Originality/Presentation skill : 4 Marks

Maximum : 10 Marks x 2 Assignments = 20 marks

Reduce these marks to a maximum of 5 i.e., (Marks obtained / 20) X 5 === D

v) Seminars

Each PG student is expected to present the two assignments as seminar in the class.

Scoring pattern for Seminars

Logical and clear presentation : 3

Illustration : 3

Originality / Presentation skill : 4

Maximum : 10Marks x 2seminars = 20marks

Reduce these marks to a maximum of 5 i.e., (Marks obtained / 20) X 5 === F

Calculation of Internal Marks for all PG and Parallel programs:

1. Internal Assessment Test : Average of the two tests.

Reduced to a Maximum of 05Marks (A+B)/2

2. Model Examination : Reduced to a Maximum of 10 Marks (C)

3. Assignment : Reduced to a Maximum of 05 Marks (D)

4. Seminars : Reduced to a Maximum of05 Marks (F)

Internal Marks Scored = ((A + B)/2) + C + D + F

Calculation of Internal Marks for Yoga + Professional Ethics for all PG

1. I Cycle Test : 50 marks test is reduced to the

Maximum to 15 Marks

2. II Cycle Test : 50 marks test is reduced to the

Maximum to 15 Marks

3. Model : 75 marks test is reduced to the

Maximum to 20 Marks

---------------------

50Marks

---------------------

52

Calculation of Exclusive Internal Marks For “Quantitative Aptitude And Verbal

Reasoning” For All PG Programmes

1. Average of two cycle tests – For a maximum of 25 marks

2. Model Examinations – For a maximum of 50 marks

3. Assignment marks – For a maximum of 05 marks

4. Seminar marks – For a maximum of 10 marks

5. Unannounced Quiz – For a maximum of 10 marks

Total marks – 100 marks

vi) Practical Examination

The Internal Assessment marks for practical examinations are based on the

following criteria. The assessment is for 40 % marks of each practical course.

I Cycle Test - 5

II Cycle Test - 5

Model - 10

Lab Performance - 12

Record - 8

--------

Total 40

--------

vii) Project and Viva Voce

The Project assessment will be done for 100 marks for each Project / Research work.

40 marks for Internal assessment mark and 60 marks for External assessment mark.

The Internal Assessment mark for project evaluation is based on the following

criteria.

a. I Review 10

b. Pre Final Review 15

c. Final Review 15

-----------------

Total 40 --------------------

3. External Examinations:

The external examinations for theory courses will be conducted for 75 % marks, for

all UG and PG degree programs. The external theory examinations will be conducted only

after the completion of 90 working days in each semester.

53

Normally, the external practical examinations will be conducted before the

commencement of theory examinations. Under exceptional conditions these examinations

may be conducted after theory examinations are over. The external evaluation will be for 60

% marks of each practical course.

The External Assessment marks for practical examinations are based on the

following criteria. The assessment is for 60 % marks of each practical course.

Programmes(2*24) 48 (Algorithm 12 marks

Key and execution 12 marks)

Record 12

--------

Total 60

-------

The external viva voce examinations Research / project works also will be conducted

before the commencement of theory examinations. Under exceptional conditions these

examinations may be conducted after theory examinations are over. The external assessment

is for 60 % marks of the project / research work / Dissertation.

The External Assessment mark for project evaluation is based on the following

criteria.

a) Assessment (80%) 48

b) Viva (20%) 12

------------------

Total 60

a) Assessment calculation (48 marks)

a. Methodology 10

b. Application Skill / Tools & Techniques / Analysis 18

c. Logical Presentation & result / Future enhancement / Suggestion 10

d. Regularity with Punctuality 10

-------------------

Total 48

54

End Semester Examination Question Paper Pattern


Working Days : On completion of a minimum of 90 working days.


Max. Marks : 75


For the End semester external theory examinations, the question paper pattern shall be

the same for all UG and PG programs, as given below, except in the case of Part – II

English.

Section A



No Choice

Section B




Section C


05 questions – each carrying eight marks 05 X 08 = 40


4. Essential conditions for the Award of Degree / Diploma / Certificates:

1. Pass in all components of the degree, i.e., Part–I, Part–II, Part–III, Part – IV and

Part–V individually is essential for the award of degree.

2. First class with Distinction and above will be awarded for part III only. Ranking

will be based on marks obtained in Part – III only.

3. GPA (Grade Point Average) will be calculated every semester separately. If a

candidate has arrears in a course, then GPA for that particular course will not be

calculated. The CGPA will be calculated for those candidates who have no arrears

at all. The ranking also will be done for those candidates without arrears only.

4. The improvement marks will not be taken for calculating the rank. In the case of

courses which lead to extra credits also, they will neither be considered essential for

passing the degree nor will be included for computing ranking, GPA, CGPA etc.

5. The grading will be awarded for the total marks of each course.

6. Fees shall be paid for all arrears courses compulsorily.

7. There is provision for re-totaling and revaluation for UG and PG programmes on

payment of prescribed fees.

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5. Classification of Successful Candidates [Course-wise]

RANGE OF MARKS

(In percent) GRADE POINTS GRADE DESCRIPTION

90 - 100 9.0 - 10.0 O OUTSTANDING

80 - 89 8.0 - 8.9 D+ EXCELLENT

75 - 79 7.5 - 7.9 D DISTINCTION

70 – 74 7.0 - 7.4 A+ VERY GOOD

60 – 69 6.0 - 6.9 A GOOD

50 – 59 5.0 - 5.9 B AVERAGE

40 – 49 # 4.0 - 4.9 C SATISFACTORY

00 – 39 0.0 U RE-APPEAR

ABSENT 0.0 U ABSENT

Reappearance is necessary for those who score below 50% Marks in PG **;

those who score below 40% Marks in UG*; # only applicable for UG programs

Individual Courses

Ci= Credits earned for course “i” in any semester

Gi= Grade Point obtained for course “I” in any semester

'n' refers to the semester in which such courses were credited.

GRADE POINT AVERAGE [GPA] = ΣCi G i

ΣCi

Sum of the multiplication of grade points by the credits of the courses

GPA = -------------------------------------------------------------------------------------

Sum of the credits of the courses in a semester

Classification of Successful Candidates:

CGPA GRADE CLASSIFICATION OF FINAL RESULT

9.5 to 10.0 O+ First Class - Exemplary *

9.0 and above but below 9.5 O

8.5 and above but below 9.0 D++

First Class with Distinction * 8.0 and above but below 8.5 D+

7.5 and above but below 8.0 D

7.0 and above but below 7.5 A++

First Class 6.5 and above but below 7.0 A+

6.0 and above but below 6.5 A

5.5 and above but below 6.0 B+ Second Class

5.0 and above but below 5.5 B

4.5 and above but below 5.0 C+ # Third Class

4.0 and above but below 4.5 C #

0.0 and above but below 4.0 U Re-appear

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“*” The candidates who have passed in the first appearance and within the prescribed

semester oftheProgramme (Major, Allied and Elective Course alone) are eligible.

“#” Only applicable to U.G. Programme

ΣnΣiCniGni

CUMULATIVE GRADE POINT AVERAGE [CGPA] = ------------------

ΣnΣiCni

Sum of the multiplication of grade points by the credits of entire program

CGPA= --------------------------------------------------------------------------------------

Sum of the Courses of entire Program

In order to get through the examination, each student has to earn the minimum marks

prescribed in the internal (wherever applicable) and external examinations in each of the

theory course, practical course and project viva.

Normally, the ratio between internal and external marks is 25:75. There is no

passing minimum for internal component. The following are the minimum percentage and

marks for passing of each course, at UG and PG levels for external and aggregate is as

follows:

S.No Program Passing Minimum in Percent

External (75) Aggregate (100)

1 UG Degree 40% (30) 40% (40)

2 PG Degree 50% (38) 50% (50)

However, the passing minimum marks may vary depending up on the maximum

marks of each course. The passing minimum at different levels of marks is given in the

following table:

S.No

UG & PG

Maximum Marks Passing minimum for UG Passing minimum for PG

Int. Ext. Total Int. Ext. Agg.

40% Int. Ext. Agg. 50%

1 25 75 100 - 30 40 - 38 50

2 50 150 200 - 60 80 - 75 100

3 40 60 100 - 24 40 - 30 50

4 80 120 200 - 48 80 - 60 100

5 80 20 100 - 8 40 - 10 50

6 160 40 200 - 16 80 - 20 100

7 15 60 75 - 24 30 - 30 38

8 50 - 50 20 - 20 25 - 25

9 - 50 50 - 20 20 - 25 25

10 - - 100 - - - - 50 50

11 20 30 50 - - - - 15 25

12 - - 200 - - - - 100 100

13 10 40 50 - - - - 20 25

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Reappearance

The students having arrears shall appear in the subsequent semester (external)

examinations compulsorily. The candidates may be allowed to write the examination in the

same syllabus for 3 years only. Thereafter, the candidates shall be permitted to write the

examination in the revised / current syllabus depending on various administrative factors.

There is no re-examination for internals.

Criteria for Ranking of Students:

1. Marks secured in all the courses will be considered for PG Programs and marks secured

in core and allied courses (Part-III) will be considered for UG programs, for ranking of

students.

2. Candidate must have passed all courses prescribed chosen / opted in the first attempt

itself.

3. Improvement marks will not be considered for ranking but will be considered for

classification.

External Examination Grievances Committee:

Those students who have grievances in connection with examinations may represent

their grievances, in writing, to the chairman of examination grievance committee in the

prescribed proforma. The Principal will be chairman of this committee.

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THIPPAMPATTI, POLLACHI - 642 107

Student Grievance Form

(Forms Available at Utility Stores)

Date:

Place:

From

Register No : ………………………………………........,

Name : ………………………………………........,

Class : ………………………………………….....,

SreeSaraswathiThyagarajaCollege,

Pollachi – 642 107

To

The Principal / Examination-in-charge,



Through: 1. Head of the Department,

Department of ……………….……….,



2. Dean of the Department

Faculty of ……………………………….,



Respected Sir / Madam,

Sub: ……………………………………………………………………………... - reg.

NATURE OF GRIEVANCE…

…………………………………………………………………………………………………

…………………………………………………………………………………………………

…………………………………………………………………………………………………

Thanking you,

Yours Truly,

Signature

Forwarded by:

1. HOD with comments / recommendation

………………………………………………………………………………………................

2. Dean with comments / recommendation

………………………………………………………………………………………................

3. Signature and Directions of the Principal

………………………………………………………………………………………................

4. Controller of Examinations:

………………………………………………………………………………………................

………………………………………………………………………………………................

Syllabus for M.Com (International Business) 2015 - 2017 Batch

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