SUMMER 2017 July, Semiannual Vol. 24

SUMMER 2017 Ju l y , Sem iannua l Vo l . 24

This image shows the work by Lee Ok-ja, ‘Mud Love’, which was awarded the Bronze Prize in the 2016 Boryeong Mud Festival Photo Contest. The energetic and attractive ‘Mud Face’

of the foreigners inside the image is eye-catching. Boryeong Mud Festival has held the Photo Contest each year since 2012 to increase the interest of tourists. This year, the contest is held during the

Mud Festival, and the award ceremony will be held after the festival period.

HOPEFUL CHANGE, NEWER CHUNGNAM.

summer 2017 July, Semiannual Vol. 24

PUBLISHER.

Governor, Chungcheongnam-do Provincial

Government, 21 Chungnam-daero,

Hongbuk-myeon, Hongseong-gun,

Chungcheongnam-do, Repubilc of Korea

HOMEPAGE. www.chungnam.go.kr

EDITED BY.

Publicity Department of

Chungcheongnam-do Provincial Government

(Phone : +82-41-635-2000)

DESIGNED AND PRINTED BY .

Boowoon Communication Corp.

Nonsan-si,Chungcheongnam-do

(Phone : +82-41-954-5217) the work by Lee Ok-ja that was awarded with the Bronze Prize in the 19th Boryeong Mud Festival Photo Contest in 2016. This year, the contest is held during the Mud Festival, and the award ceremony will be held after the festival period.

COVER : ‘MUD LOVE’


This image shows the work by Lee Ok-ja, ‘Mud Love’, which was awarded the Bronze Prize in the 2016 Boryeong Mud Festival Photo Contest. The energetic and attractive ‘Mud Face’

of the foreigners inside the image is eye-catching. Boryeong Mud Festival has held the Photo Contest each year since 2012 to increase the interest of tourists. This year, the contest is held during the

Mud Festival, and the award ceremony will be held after the festival period.

Unforgettable summer night memories at the Boryeong Mud Festival!

The 20th Boryeong Mud Festival will be held near Chungnam Daecheon Beach from July 21 ~ 30.

Boryeong is famous for being blessed with an abundance of natural resources, beautiful mountains,

and clear pure water. First held in July 1998 to demonstrate the excellence of the mud produced

in the city of Boryeong, the Boryeong Mud Festival has consolidated its position as a global festival

by winning the Korea Festival Content Awards for five consecutive years. The festival comprises

many entertaining facilities and events including a mudflat game experience, a mudflat obstacles

marathon, a mud bath in the experience center, a mud massage, a mud slide, and a kids mud-land.

It also holds various nighttime events such as the opening & closing ceremony performances, a

mud mob-scene, a world mud beauty festival, an open concert for the citizens of Boryeong, a hip-

hop rave party, and an EDM festival. Boryeong Mayor Kim Dong-il commented: “The Gwanghwamun

Mud Festival Publicity Contest is expected to attract not only domestic tourists but also people from

all around the world,” adding, “We hope this year’s festival will be very successful as we have fully

prepared many kinds of exciting events.”

CHUNG NAMCONTENTS | SUMMER 2017 Ju l y , Sem iannua l Vo l . 24

4 Chungcheongnam-do Advances Together with the World

04 Economic Territory Expanded by ‘Pioneering New Market’

06 Selection of Four Companies from the Province for the ‘World Class 300’

08 Reinforcement of Support for Agricultural Food Exports

10 Chungcheongnam-do Reaches Out to the Wider World

10 ‘Call Center’ opened to support foreign citizens’ communication in and adaptation to Korea

12 Dangjin Rice visualizes target for the global market

13 Goodtrae Watermelon popular in Russia

14 Chungnam, a Global Partner

14 16 million dollars attracted from German & Israeli Companies

14 Do-Si·Gun Provincial Tourist Attraction Group “Baekjeya” launched in Japan

18 Chungnam, a Healthy City

18 Full-scale non-fossil fuel and new & renewable energy system

20 Nonsan-si certified as official member of the WHO Western Pacific Healthy Urban League

21 International forum held on the topic of ‘National Safety’

22 Meeting with Global Leaders

22 Government officials from foreign local governments invited to introduce ‘Chungnam’

23 Nonsan-si contracts Friendship Exchange Agreement with local government of

Ulaan Bator, Mongolia

24 Chungnam’s Culture Astonishes the World

24 Yubudo Island makes ‘steady progress’ with its preparations for registration as

UNESCO World Natural Heritage Site

26 World Heritage Baekje Historic Areas introduced to Japan

27 Hapdeokje promoted for registration as World Heritage Irrigation Facility

28 Enjoying Spring & Summer in Chungnam

28 Come to the fun-packed Boryeong Mud Festival!

30 Feel the excitement and joy in Chungnam, Gongju

31 Cheonan Museum’s ‘Outreach Global Culture Experience Class’ popular among students


‘Tail Catching’ by Kim Soon-ja, awarded with the Bronze Prize in the 19th Boryeong Mud Festival in 2016. The participants are divided into groups to enjoy the game of ‘Tail Catching’. In the Boryeong Mud Festival, many tourists participate to enjoy various programs in

each summer vacation. This year, the contest is held during the Mud Festival, and the award ceremony will be held after the festival period.

HOPEFUL CHANGE, NEWER CHUNGNAM.

summer 2017 July, Semiannual Vol. 24

PUBLISHER.

Governor, Chungcheongnam-do Provincial

Government, 21 Chungnam-daero,

Hongbuk-myeon, Hongseong-gun,

Chungcheongnam-do, Repubilc of Korea

HOMEPAGE. www.chungnam.go.kr

EDITED BY.

Publicity Department of

Chungcheongnam-do Provincial Government

(Phone : +82-41-635-2000)

DESIGNED AND PRINTED BY .

Boowoon Communication Corp.

Nonsan-si,Chungcheongnam-do

(Phone : +82-41-954-5217) by Kim Soon-ja, awarded with the Bronze Prize in the 19th Boryeong Mud Festival in 2016. This year, the contest is held during the Mud Festival, and the award ceremony will be held after the festival period.

COVER : ‘TAIL CATCHING’


‘Tail Catching’ by Kim Soon-ja, awarded with the Bronze Prize in the 19th Boryeong Mud Festival in 2016. The participants are divided into groups to enjoy the game of ‘Tail Catching’. In the Boryeong Mud Festival, many tourists participate to enjoy various programs in

each summer vacation. This year, the contest is held during the Mud Festival, and the award ceremony will be held after the festival period.

Unforgettable summer night memories at the Boryeong Mud Festival!

The 20th Boryeong Mud Festival will be held near Chungnam Daecheon Beach from July 21 ~ 30.

Boryeong is famous for being blessed with an abundance of natural resources, beautiful mountains,

and clear pure water. First held in July 1998 to demonstrate the excellence of the mud produced

in the city of Boryeong, the Boryeong Mud Festival has consolidated its position as a global festival

by winning the Korea Festival Content Awards for five consecutive years. The festival comprises

many entertaining facilities and events including a mudflat game experience, a mudflat obstacles

marathon, a mud bath in the experience center, a mud massage, a mud slide, and a kids mud-land.

It also holds various nighttime events such as the opening & closing ceremony performances, a

mud mob-scene, a world mud beauty festival, an open concert for the citizens of Boryeong, a hip-

hop rave party, and an EDM festival. Boryeong Mayor Kim Dong-il commented: “The Gwanghwamun

Mud Festival Publicity Contest is expected to attract not only domestic tourists but also people from

all around the world,” adding, “We hope this year’s festival will be very successful as we have fully

prepared many kinds of exciting events.”

CHUNG NAMCONTENTS | SUMMER 2017 Ju l y , Sem iannua l Vo l . 24

4 Chungcheongnam-do Advances Together with the World

04 Economic Territory Expanded by ‘Pioneering New Market’

04 Selection of Four Companies from the Province for the ‘World Class 300’

04 Reinforcement of Support for Agricultural Food Exports

10 Chungcheongnam-do Reaches Out to the Wider World

04 ‘Call Center’ opened to support foreign citizens’ communication in and adaptation to Korea

04 Dangjin Rice visualizes target for the global market

04 Goodtrae Watermelon popular in Russia

14 Chungnam, a Global Partner

04 16 million dollars attracted from German & Israeli Companies

04 Do-Si·Gun Provincial Tourist Attraction Group “Baekjeya” launched in Japan

16 Chungnam, a Healthy City

04 Full-scale non-fossil fuel and new & renewable energy system

04 Nonsan-si certified as official member of the WHO Western Pacific Healthy Urban League

04 International forum held on the topic of ‘National Safety’

16 Meeting with Global Leaders

04 Government officials from foreign local governments invited to introduce ‘Chungnam’

04 Nonsan-si contracts Friendship Exchange Agreement with local government of

Ulaan Bator, Mongolia

20 Chungnam’s Culture Astonishes the World

04 Yubudo Island makes ‘steady progress’ with its preparations for registration as

UNESCO World Natural Heritage Site

04 World Heritage Baekje Historic Areas introduced to Japan

04 Hapdeokje promoted for registration as World Heritage Irrigation Facility

24 Enjoying Spring & Summer in Chungnam

04 Come to the fun-packed Boryeong Mud Festival!

04 Feel the excitement and joy in Chungnam, Gongju

04 Cheonan Museum’s ‘Outreach Global Culture Experience Class’ popular among students

2017 Chung Nam4 5Chungcheongnam-do Advances Together with the World - ①

Overseas Buyer Export Conference…Participated in by ten companies from five countries including India, etc.

To improve the export environment and diversify the overseas sales channels, which became

strained as a result of the recent THAAD deployment issue, Chungcheongnam-do held the

Overseas Buyer Invitational Mini Export Conference, receiving 1.568 million dollars of export

consultation and winning export contracts worth US$ 121,000 during the event.

On April 27, Chungcheongnam province held the 2017 Overseas

Buyer Invitational Mini Export Conference jointly with the SMBC

(Small & Medium Business Corporation) and the Chungnam

Headquarters at the Cheil Hotel Onyang.

The export conference was organized with the focus on

supporting and facilitating the recovery of exports in the Chungnam

region in the 1st quarter of this year (an increase of 27.4% compared

to the same period in the previous year, to 18.1 billion dollars), and

continuing into the 2nd quarter.

The conference hosts invited ten major buyer companies from

five countries including Kazakhstan, Japan, Myanmar, India and

New Zealand, while twenty-two small and medium-sized businesses

based in the province also participated in the conference.

Notably, among the companies that participated in the conference

were a number of outstanding small and medium-sized businesses

within the province that specialize in the manufacture of skincare

cosmetics, functional cosmetics and devices, mask packs and health

functional foods.

The conference also featured a space for exchanging exports

with the aim of showing the excellence of products manufactured

by local small and medium-sized companies and boosting exports

between the countries and companies concerned.

The first day (27th) of the conference included a 1:1 export

consultation between foreign buyers and participating companies

from the province, while on the second day foreign buyers had an

opportunity to directly visit the sites of the small and medium-sized

local businesses.

Most of the buyers participating in this year’s conference made

highly favorable comments about the technological excellence and

high quality of the products of companies in the Chungnam region,

and expressed their intention to promote continuous trade, thus

raising expectations for higher exports in the future.

ECONOMIC TERRITORY EXPANDED BY ‘PIONEERING NEW MARKET’

ECONOMY_EXPORT

2017 foreign buyer invitational mini export meeting held in the Cheil Hotel Onyang on April 27.

The province visited small and medium-sized companies

with growth potential to provide them with close support,

including advice on strategies for growth, expert consulting,

and development of the corporate environment, to assist their

designation as World Class 300 companies.

This year some thirty-six Korean companies were selected

for the 2017 World Class 300, including four companies

based in the province, namely, Kirin Industrial (metal

assembly structures, Dangjin), HB Technology (machinery for

producing semiconductors, Asan), Yeonhab (electric circuit

switch/protection/connection device, Cheonan) and TSE

(electronic equipment measurement/test/analysis instrument,

Cheonan).

Since 2011 twelve local companies have been selected as

World Class 300 companies.

The basic criteria for small and medium-sized companies

to be eligible for designation as a World Class 300 company

include posting a sales amount of over KRW 40 billion in

2016 (KRW 10 billion for system SW development & supply

business, engineering business and design business) and less

than KRW 1 trillion.

In addition, their direct & indirect exports must exceed 20%

of the sales amount for the previous year, and their investment

in R&D should be at least 2% of their sales amount in the

previous three years, while the increase in their 5-year average

sales amount should be 15% or higher.

The selected companies receive support for the development

of outstanding R&D core and application technologies for the

next 5 years, overseas marketing to promote their advance into

the target market for the next 3~5 years, free participation in

Job Expos, and training and consulting for 3~5 years.

Lee Dong-soon, head of business commerce & exchange

in the province, remarked, “This project is expected to lead

to the discovery of outstanding small and medium-sized

companies in the province, with the aim of developing them

into global enterprises that will make a significant contribution

to activating the local economy and creating good quality

jobs.”

Increased to 12 companies…Core and application technologies supported

Four companies based in Chungcheongnam-do have been selected for the ‘Korean Hidden

Champions Development Project – Global Growth Stage, under the World Class 300 Project

hosted by the SMBA (Small & Medium Business Administration) and the Ministry of Trade,

Industry & Energy.

The World Class 300 Project aims to develop small and medium-sized companies armed

with the determination to grow and the potential to lead the global market as ‘Hidden

Champions’.

SELECTION OF FOUR COMPANIES FROM THE PROVINCE FOR THE ‘WORLD CLASS 300’

ECONOMY_EXPORT MEASURES

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1 TSE, selected in the World Class 300 Project, receiving the award.2 The general briefing session on Korean Hidden Champions was held in January 24. 3 TSE that was selected in the project held the World Class 300 signboard unveiling ceremony.

2017 Chung Nam6 7Chungcheongnam-do Advances Together with the World - ②

2017 Chung Nam8 9 Harmony between Chungnam and the World - ①

Measures regarding THAAD

Due to serious concerns about a drop in the export of

agricultural foods to China as a result of the deployment

of THAAD in South Korea, Chungcheongnam province

is focusing on the implementation of measures aimed at

supporting the overseas marketing of local companies that

export agricultural foods.

The export volume of agr icu ltura l foods from

Chungcheongnam province to China amounted to about 65

million dollars last year, which accounts for about 17% of its

total export volume.

Although this is about 3 % less than in 2015, China remains

a market with a high potential for expanding local exports.

The province’s main export goods include milk, seasoned

laver, ginseng, powdered milk, chestnuts and orchids.

Among these, dairy products such as milk and powdered

milk are heavily dependent on export to China, and there

are concerns about the damage caused by the THAAD issue

increasing in the future.

The ostensible reason for China’s rejection of customs

clearance of agricultural foods from the province last year

was the failure to pass the local food hygiene standards for

red ginseng tea and seasoned laver - including the detection

of copper and colon bacillus, and an excessive number of

bacteria, etc.

However, as most of the custom clearance rejections

occurred after the decision to deploy THAAD was made

last July, the main cause has been attributed to the Chinese

government’s application of a stricter hygiene standard, as well

as to seasonal causes such as high temperature and humidity.

Accordingly, the province is seeking to diversify its

export markets to include Southeast Asia by supporting the

participation of companies that export agricultural foods

in the Hong Kong Fresh Agricultural Food Expo and the

Malaysia Food Expo.

In addition, the project to support the overseas marketing

of agricultural foods will be promoted in advance by hosting

foreign buyer invitational export meetings on a regular basis.

Moreover, funds of KRW 1.8 bill ion will be made

available at the low interest rate of 1% to enable locally-based

companies to upgrade their sanitary facilities and purchase

raw materials for export in preparation for the Chinese

government’s application of strict hygiene standards.

Also, companies that export agricultural foods to China will

be supported with consistent monitoring of cases of customs

clearance rejections and delays by the General Administration

of Quality Supervision, Inspection and Quarantine in China.

The results of the monitoring will be disclosed to

local companies through the Agricultural Commerce &

Environment in China Briefing Session.

REINFORCEMENT OF SUPPORT FOR AGRICULTURAL FOOD EXPORTS


3

1 2 4

1 Chungnam Booth at the Seoul Food 2017 held for 3 days from May 16. 2 Chungnam Agricultural Food export business meeting.3 Chungnam Booth at the Supermarket Expo in Japan.4 Chungnam food manufacturers promoting their products in the Nonghyup booth at theInternational Food & Beverage Trade Fair.

2017 Chung Nam8 9Chungcheongnam-do Advances Together with the World - ③

Chungnam Multilingual Support Center for Foreign Residents opened…Counselling service provided in 15 languages

The Chungnam Multilingual Support Center for Foreign

Residents was recently opened to assist foreign residents

with their settlement in Chuncheongnam-do and their

communication needs.

On May 16, around 100 guests including Provincial

Governor Ahn Hee-jung, Cheonan Mayor Koo Bon-

young, President Jung Jung-hee of the Culture & Welfare

Committee of the provincial assembly, Ambassador LONG

DIMANCHE of the Cambodian Embassy in Korea, and

a group of foreign residents participated in the opening

ceremony of the call center.

The opening ceremony proceeded with a progress report,

followed by words of encouragement, a congratulatory

message, and a signboard unveiling ceremony.

The call center was established in Cheonan-si, Dongnam-

gu after being selected as the main project by the immigrant

community integrated TF, and has been operated since last

year.

The Cheonan Multicultural Family Support Center is

responsible for operating the center, which is open from 9

a.m. to 6 p.m. on weekdays. It offers counselling on everyday

life and difficulties to foreign workers, marriage immigrants,

naturalized citizens, the children of foreign residents,

compatriot with foreign nationality, and foreign students, etc.

The center also provides an interpretation service to

support the communication needs of foreign residents, and

information on diverse matters including legal affairs, real

estate, communication, finance and investment.

The call center provides its services in fifteen languages

including English, Chinese, Vietnamese, Thai, Khmer

(Cambodian) and Tetum (East Timor), with eight languages

being fully supported and seven partially supported.

The call center has eight staff members, including six

professional counsellors for each language.

A member of the provincial government commented, “This

call center is expected to not only help foreign residents to

settle and adapt to life in the province, but also to assist social

integration.”

Meanwhile, the total number of foreign residents in the

province stood at 88,189 in November 2015, with Cheonan

leading the way at 26,194, followed by Asan with 20,038,

Dangjin with 7,936, Seosan with 5,984, and Nonsan with

5,381.

‘CALL CENTER’ OPENED TO SUPPORT FOREIGN CITIZENS’ COMMUNICATION IN AND ADAPTATION TO KOREA

ECONOMY_HARMONY

12

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1 Employees of Chungnam Multilingual Support Center for Foreign Residents2 Employees taking a phone call3 Inside of the center

2017 Chung Nam10 11Chungcheongnam-do Reaches Out to the Wider World - ①

6 tons of Dangjin Rice exported to Arab Emirates

20 tons of watermelon exported to Sakhalin Oblast on May 24 from the Seobuyeo Nonghyup Nammyeon branch

A total of 6 tons of Dangjin Rice produced by Misomi, an

agricultural corporation located in Godae-myeon, Dangjin-

si, was exported to Arab Emirates on May 16 to increase the

momentum for targeting the global market.

This export has great significance since it has only been 2

weeks since Dangjin City, export company Clean & Green

(CEO Ohta Yoshitoki), and Misomi (CEO Lee Tae-ho) agreed

on a partnership for activating the export of local agricultural

goods including Dangjin Rice on the 28th of last month.

The city and the relevant companies are planning to expand

strategically the export of excellent agricultural processed

goods in Dangjin and study the consumption markets in

Singapore, Japan, and Southeast Asian countries to expand

the export countries steadily.

Even though the exact export volume is not yet confirmed,

baked ginseng is preparing for export in June.

The baked ginseng already pioneered the export market

in February to China; thus, if this export is confirmed, it

is expected to play the role of a steppingstone enabling the

excellent agricultural specialties of Dangjin to advance into

the overseas market.

“The domestic market is suffering from great difficulties

in the sales channel due to the excessive production of rice

and lack of consumption. We will focus active marketing on

the overseas market to promote the export of rice to create

more income for the farms,” said Woo Hee-sang, head of the

agricultural policy division in Dangjin.

Meanwhile, the Dangjin Rice exported to Arab Emirates is

planned to be sold for use in sushi and for meals.

Goodtrae Watermelon from Buyeo-gun is finally attracting

Russian consumers.

During the hot weather, Goodtrae Watermelon is very

popular not only in Korea but also in foreign countries. On

the 24th, 20 tons of Goodtrae Watermelon was shipped to

Sakhalin Oblast in Russia from the Seobuyeo Nonghyup

Nammyeon branch.

In the event celebrating the first export to Russia, many

guests participated to offer their congratulations, including

Lee Yong-woo, governor of Buyeo Gun, head of organization

& groups, president of the watermelon committee, and

farmers.

Sakhalin Oblast in Russia is a region with the highest

consumption in Russia with population of 600,000, and

there are 30,000 overseas Koreans there. In this region, the

consumption of watermelon is estimated to increase greatly in

May ~ August.

The Gun expects that, by starting with the export of

watermelon to Japan on the 4th and expanding the export to

Sakhalin Oblast in Russia, the brand awareness of Goodtrae

will be increased considerably. Especially, this carries great

significance as the first export to Russia.

Through this export, the preference and consumption

pattern of Russian consumers will be studied to export various

Goodtrae agricultural goods to Russia, including watermelon,

melon, etc.

Goodtrae Watermelon is distributed in the market only

when the sugar content is over 11 brix, and the quality is

famous for being uniform and excellent by using not only

experts with long experience in measuring watermelon but

also the latest equipment such as the non-destructive internal

quality measuring system.

Buyeo Governor Lee Yong-woo, who participated in the

event, expressed his satisfaction with Goodtrae advancing

into the global market through export and emphasized the

need to take greater care in the quality control of Goodtrae

Watermelon in Buyeo.

DANGJIN RICE VISUALIZES TARGET FOR THE GLOBAL MARKET

GOODTRAE WATERMELON POPULAR IN RUSSIA


ECONOMY_EXPORT

Six tons of Dangjin Rice exported to the Arab Emirates will be sold for sushi and other dishes.

The City of Dangjin and the agricultural company Misome agreed to form a partnership to activate overseas exports of agricultural goods.

Goodtrae watermelons

Goodtrae watermelons

Image representing wishes for the success of Goodtrae watermelons before exportation to Russia.

2017 Chung Nam12 13Chungcheongnam-do Reaches Out to the Wider World - ② ③

Governor Ahn Hee-jung signs contract with AJA and Ondolia in Incheon International Airport on May 25

Chungcheongnam-do succeeded in attracting

foreign capital of 16 million dollars from 2 German

& Israeli companies.

Governor Ahn Hee-jung visited Japan and the

US to attract global investment and, after finishing

his schedule on the 25th to move to the US,

signed an investment agreement with German

& Israeli companies at the VIP room of Incheon

International Airport.

AJA CEO Stephen Kang, Armacel l CEO

Liam Douglas, Ondolia CEO Vadim Gekhtman,

Cheonan Mayor Koo Bon-young, and Hongseong

Governor Kim Seok-hwan participated in the

agreement signing ceremony.

According to the agreement, AJA will be investing

11 million dollars until 2022 to establish a new

aerogel (new multi-functional material for insulation,

soundproofing, buffering, etc.) production factory in

the 6186.6㎡land within Cheonan No. 5 Industrial

Complex, Foreign Investment Zone.

In addition, Ondolia will be investing 5 million

dollars until 2022 to extend the heating film (home

appliances, construction, agriculture) production

factory in the land (3305.8㎡) near the factory

located in the Hongseong Gyeolseong Agricultural-

Industrial Complex.

Through this investment, the province is

expecting 520 billion Won in sales, 205 new jobs,

and 419 billion Won in export for the next 5 years.

“Germany and Israel have invested in Chungnam

since last year. I hope that the development of

the two companies will realize not only a win-

win situat ion between the companies and

Chungcheongnam-do but also a good relationship

between the two countries,” said Governor Ahn.

Cheonan Mayor Koo Bon-young believes it is

an outstanding choice to invest in Cheonan, where

many multinational companies including German

companies and automobile & electronics companies

are located. The city will actively support the

development of AJA as well as the city of Cheonan,

he added.

“We welcome the investment of Israel in

Hongseong-gun, and we will show utmost support

for the successful investment of Ondolia,” said Kim

Seok-hwan, governor of Hongseong.

AJA CEO Stephen Kang and Ondolia CEO

Vadim Gekhtman showed gratitude for the interest

and support shown by the province, city, and Gun

and vowed to make their best efforts to realize a

win-win situation between the companies and the

residents.

Meanwhile, the province attracted 7 foreign

investment companies in this year, so the 2017

goal of attracting 8 companies is expected to be

accomplished earlier than planned.

16 MILLION DOLLARS ATTRACTED FROM GERMAN & ISRAELI COMPANIES

ECONOMY_INVESTMENT ATTRACTION

1

21 Investment agreement with German & Israeli companies2 Investment agreement with German & Israeli companies in the VIP room of Incheon International Airport

2017 Chung Nam14 15Chungnam, a Global Partner - ①

Chungcheongnam-do is initiating activity in Japan on

“Baekjeya,” the tourist attraction group organized jointly

with Si & Gun to attract Japanese tourists.

As the first local activity of Baekjeya in Japan, the

province participated in the “2017 Korea Travel Mart,” the

Korean Culture & Tourism Expo held in Osaka on May

22 ~ 24.

In the past, the province and Si & Gun performed the

promotion of Chungnam tourism or activities of attracting

Japanese tourists individually; beginning this year,

however, the province and Si & Gun are planning to carry

out the activity of attracting tourists together to enhance

the synergistic effect.

In this event, the province, Nonsan-si, and Buyeo-

gun participated jointly in the business presentation and

tourism briefing session for personnel of Japanese travel

agencies and also visited local travel agencies to perform

sales call activities.

In addition, various festivals and events within

the province including the Baekje Historic Remains,

2017 Geumsan World Ginseng Expo, Boryeong Mud

Festival, and Big Field Music Festival were introduced

actively to local travel agencies with great interest in

Chungcheongnam-do and historic remains of Baekje.

“Since the Baekje Historic Area was listed in UNESCO,

there has been a great increase in visits by Japanese tourists.

The province will actively attract Japanese tourists this year

centering on large-scale events such as the Boryeong Mud

Festival and Ginseng Expo,” said Lee Hong-woo, head of

tourism marketing in the province.

Meanwhile, the province is carrying out active tourism

marketing activities this year not only to Japan but also

to other Asian countries including China, Taiwan, Hong

Kong, and Malaysia by visiting the relevant countries to

expand the tourism market in Chungnam.

Participates in 2017 Korea Travel Mart on May 22~24 …In addition to sales call activity

DO-SI·GUN PROVINCIAL TOURIST ATTRACTION GROUP “BAEKJEYA” LAUNCHED IN JAPAN

ECONOMY_INVESTMENT ATTRACTION

1 Tourism Marketing Team members2 ‘2017 Korea Travel Mart’ the Korean Culture & Tourism Expo3 Tourism Marketing Team members4 Tourism Briefing Session

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2017 Chung Nam16 17Chungnam, a Global Partner - ②

Service initiated for “establishing energy conversion”…Future climate·energy decentralization will be planned to apply to all areas of the province until 2040

FULL-SCALE NON-FOSSIL FUEL AND NEW & RENEWABLE ENERGY SYSTEM

ECONOMY_ENVIRONMENT

Chungcheongnam-do established the plan for mid- to

long-term strategy on shifting the fossil fuel-centered energy

paradigm to new & renewable energy.

On May 10, the province held the “Chungcheon nam-

do Energy Conversion Vision Establishment Research

& Service” initiation briefing session at the conference

room in the Provincial Office, with 20 people attending

including Administrative Vice Governor Nam Gung-young

and members of the special provincial climate & energy

committee.

The Chungnam Energy Conversion Vision is promoting

the establishment according to the need for planning future

climate and energy policies in response to climate change,

population and industrial structure change, and local

environmental conditions.

The plan is for the province to pursue fair and righteous

energy decentralization for the supply of inexpensive and

stable power by breaking free from the role of power

production base, aim for a safe, decarbonized renewable

energy system, and prepare and lead the conversion process of

the national energy system.

The research & service for establishing the vision will be

completed within this year, and the province will set the

temporal & spatial range to be applied until 2040.

Through research & service, the province will ▲provide the

vision establishment system and project promotion schedule

and ▲ study & analyze the domestic & foreign energy policy

trend and cases, existing energy policies in the province on

responding to climate change, and status & prospects of

energy supply and consumption in Chungnam.

In addition, the future energy scenario will be developed for

Chungnam based on the survey among provincial personnel

on awareness of energy and climate change.

Moreover, the implementation methods for accomplishing

the energy vision & policy goal will be provided by ▲setting

the Chungnam energy policy vision and long-term goal,

▲providing the strategy and main project for realizing the

energy vision, ▲connecting & integrating policies related to

energy & climate change, ▲institutionalizing and activating

the Chungnam energy governance, and ▲providing the

national system improvement plan for energy decentralization. 5

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1 Boryeong Dam PV Power System2 Asan Yekkotje Village3 Jukdo Island4 Briefing session on initiating the establishment of the Chungcheongnam-do Energy Conversion Vision.5 Boryeong Dam PV Power System

2017 Chung Nam18 19Chungnam, a Healthy City - ①

NONSAN-SI CERTIFIED AS OFFICIAL MEMBER OF THE WHO WESTERN PACIFIC HEALTHY URBAN LEAGUE

Efforts for the health of citizens and health policies verified and acknowledged

ECONOMY_ENVIRONMENT

The City of Nonsan (Mayor Hwang Myung-sun) was

certified as an official member of the WHO AFHC (Alliance

for healthy Cities).

AFHC was established in October 2003 and is an

international network of healthy cities in the Western Pacific

region based on international efforts to create healthy cities.

Currently, research institutes and NGO are affiliated to this

alliance, and 176 cities from 9 countries are currently certified

as official members.

A healthy city refers to a city that makes continuous

efforts to enhance the health and quality of life of citizens by

developing the physical, social, and environmental conditions

of the city creatively and consistently and by cooperating

mutually with participating entities within the local society.

To obtain approval from the alliance, the city prepared the

healthy city profile through status analysis, analyzed the main

health issues, and submitted the policy description to acquire

official membership by qualification from the operating

committee of the alliance.

Accordingly, the city will receive the certification plaque

during the AFHC General Meeting to be held in Kuching,

Malaysia in 2018.

“We will do our best to enable all citizens of Nonsan to

enjoy healthy, happy lives by actively developing health-related

policies through mutual cooperation on the international

network with AFHC and by sharing experiences with other

member cities and holding technical consultation,” said Kim

Yeon-an, head of the healthy city support division.

Meanwhile, the city will be holding the Healthy City

Proclamation Ceremony and Health Hanmadang Festival

in September to commemorate the official membership of

AFHC and as part of efforts to make Nonsan a healthy city.

Chungcheongnam Province held an international forum

on the topic of ‘National Safety’ along with the 3rd Memorial

Day of the Sewol Ferry Disaster,

On April 14, the province held the 3rd Memorial Day of

the Sewol Ferry Disaster Risk Management Conference and

the 4th International Disaster Management Symposium at the

Korea Press Center in Seoul.

The forum was held jointly by the province, the Korean

Association for Crisis & Emergency Management, the Korea

Policy Forum and the Korea Policy Research Institute, and

this event managed in joint with the Chungnam Research

Institute and the Chungnam Disaster & Safety Research

Center was held on the topic of ‘Risk management and

disaster preparation by local governments to secure the

national safety.’

The forum was attended by 130 people including members of

the ‘Safe Chungnam Vision 2050’ General Committee, personnel

from the relevant organizations and groups, and government

officials, and consisted of presentations followed by discussions.

During the 1st conference, Kim Hyung-yeul, director of the

Korea Policy Research Institute, and the most senior person in

attendance, and Professor Lee Jae-eun of Chungbuk National

University gave the first keynote presentation on the ‘The

direction of Korean disaster management policies as seen

through the Sewol Ferry Disaster’.

The presentations continued with one by Dr. Qian’an of

the China Science & Technology Institute on the ‘Study

of International Cooperation on Emergencies,’ another by

Dr. Keiko Kitagawa of Seitoku University on the topic of

‘Risk element-based disaster preparation systems’ based on

experience of the Kumamoto Earthquake in 2016.

Dr. Enpang Qui’ang of Tianjin Teacher’s College gave a

keynote presentation on the ‘Core competitiveness of China’s

cooperative system of disease management’.

The 2nd‘Chungnam Disaster Safety Research Center

Session’ included presentations on “Methods of improving the

support system for persons vulnerable to disaster safety’ and

‘The need for local governments to establish disaster & crisis

management departments.’

During the 3rd conference held on the theme of ‘Relief

for disaster victims and disaster preparation,’ presentations

were given on the ‘Issues and methods of improving relief for

disaster victims in Korea’ and ‘A study on disaster vulnerability

based on an analysis of natural disaster damage’.

Yoo Byung-hoon, head of the Disaster & Safety

Management Office, said, “This year, Chungchungnam-do

has declared the Safe Chungnam Vision which makes the

safety of provincial residents its top priority. This international

forum was held to discuss our safety systems once more and

to seek methods of improving public safety. The findings of

the forum will be reviewed and reflected in future projects for

creating a ‘Safe Chungnam’.”

certified as an official member of the WHO AFHC (Alliance for healthy Cities)

National Safety International Forum

Forum held on 14th at the Korea Press Center in conjunction with 3rd Memorial Day of the Sewol Ferry Disaster

INTERNATIONAL FORUM HELD ON THE TOPIC OF ‘NATIONAL SAFETY’

ECONOMY_ENVIRONMENT

2017 Chung Nam20 21Chungnam, a Healthy City - ② ③

K2H program invites four outstanding government officials from China and Cambodia

GOVERNMENT OFFICIALS FROM FOREIGN LOCAL GOVERNMENTS INVITED TO INTRODUCE ‘CHUNGNAM’

ECONOMY_HARMONY

Chungcheongnam-do will operate the K2H (Korea Heart to Heart) program,

an invitational training project for foreign local government officials, for six

months until October 11.

On April 21, the province revealed it had invited one government official each

from its sisterhood relationship and friendship exchange groups in Guizhou,

Hebei and Yanbian Korean Autonomous Prefecture in China, and Siem Reap in

Cambodia, to start the K2H training.

Under the K2H program outstanding foreign local government officials are invited

to receive training on the Korean local government administration with the aim of

having them play a central role in exchanges between the two regions in the future.

Among them, Cheong Gwang from Guizhou has already completed a Master’s

course in Korea and is fluent in Korean, and Jin Yanting from Helong in Yanbian,

the region in China that is closest to North Korea, is also very fluent in Korean.

In addition, Ji Zeng Fa from Hebei, which enjoys a sisterhood relationship

with the province, and Pok Srepik, who graduated from the Cambodia Royal

University of Law & Economy, are fluent in English as well as being outstanding

government officials whose abilities have been recognized in their own countries.

Basically, the trainees will follow Korean language classes customized to their

individual level for four days a week for about five months, and will also attend

the main festivals in the region such as the National Junior Sports Festival, Great

Admiral Yisunsin Festival, Hansanmosi Cultural Festival, and Baekje Cultural Festival as well as the World Ginseng Expo.

Notably, the trainees will be considered with task training in consideration of the main provincial policies and their preferred

field, and will receive various types of support, including a home stay, fields trip to industrial facilities, and physical and leisure

activities in their free time, during the training period.

Lee Dong-soon, head of the business commerce & exchange division in the province, stated: “The foreign government officials

will return to their home countries after learning about the administration and historic culture of Chungnam, and will play the

role of strengthening exchanges between the two local governments. We will do our utmost to introduce the trainees to Korea

and Chungnam through this training program and support their efforts to develop themselves into honorary ambassadors.”

NONSAN-SI CONTRACTS FRIENDSHIP EXCHANGE AGREEMENT WITH LOCAL GOVERNMENT OF ULAAN BATOR, MONGOLIA

Win-win synergy & cooperation expected between the two cities

ECONOMY_HARMONY

The City of Nonsan (Mayor Hwang Myung-sun) agreed to

win-win exchange & cooperation with the local government

of Mongolia.

According to the city, the delegation of Nonsan-si, including

Mayor Hwang Myung-sun and Nonsan International

Exchange Team, visited Ulaan Bator’s Nalaikh District

(District Head Radnabazaar Choijinsambu) on May 24

and held a signing ceremony for an agreement to enhance

friendship, exchange & cooperation with the local government

of the Mongolian capital.

This agreement was enabled last June following a visit to

Nonsan by the director of Mongolia’s Industry & Agriculture

Department and other relevant government officials from Ulaan

Bator, who invited government officials of Nonsan to make a

reciprocal visit to the Mongolian capital’s Nalaikh District. With

the conclusion of this agreement, the two cities have agreed to

reinforce mutual development and exchange and cooperation in

the fields of administration, economy and manpower.

Promoted to city status in 2016, the Nalaikh District is

a new city affiliated with Ulaan Bator. It is home to Terelj

National Park, a World Natural Heritage Site, and actively

promotes the construction of infrastructure and the

movement of population for the balanced development of the

city.

During the event, Mayor Hwang introduced Nonsan’s

excellent technologies, tourist attractions and local companies

to District Head Radnabazaar Choijinsambu, and proposed

win-win development between the two cities based on

the convergence of Mongolia’s growth potential and rich

resources with Nonsan’s experience.

Nonsan Mayor Hwang Myung-sunstated, “Outstanding

achievements can be made by combining Mongolia’s

competitiveness and rich natural resources, as recently shown

on the international stage, with the excellent technologies

and experience of Nonsan. We will continue providing active

support for exchange and cooperation in various fields under

this agreement, which is the first meaningful step towards a

mutually prosperous future.”

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1 Janseong Integrity Academy2 Folding fan making experience3 Image of foreign students (From the left, Phok Sreypich, JIN Yan Ting, CHENG Guang, JI Zeng Fa)

2017 Chung Nam22 23Meeting with Global Leaders - ① ②

The City of Nonsan signed a Friendship

Exchange Partnership with a Mongolian Local

Government.

Workshop held for managers of migratory bird habitat to discuss methods

YUBUDO ISLAND MAKES ‘STEADY PROGRESS’ WITH ITS PREPARATIONS FOR REGISTRATION AS UNESCO WORLD NATURAL HERITAGE SITE

CULTURE_ATTRACTIONS

Seocheon-gun (Governor, Noh Bak-rae) held an

international workshop to commemorate the World Migratory

Bird Day (May 10) on May 23 ~ 24 at the National Institute

of Ecology (NIE) and the river Geumgang Estuary, Yubudo

Island.

The workshop was held on the topic of ‘Promoting a

Culture of Birdwatching & Sustainable Tourism’ with 100

participants including domestic and foreign experts and local

government officials including Professor Lee Woo-shin of

Seoul National University and Senior Officer Mike Crosby

(Bird life International Headquarters).

The workshop introduced outstand ing cases of

birdwatching tourism based on the preservation of migratory

birds and their habitats, and included discussions on methods

of promoting a culture of birdwatching.

A seminar was held on the 23rd at the National Institute of

Ecology (NIE) on “Methods of activating the local economy

through the registration of the river Geumgang Estuary,

Yubudo Island (Seocheon-gun) as a UNESCO World Natural

Heritage Site; while on the 24th come seventy participants

were taken on a field trip to Yubudo Island.

Professor Lee Woo-shin, President of the Society for the

Ecological Restoration of Korea, evaluated the high possibility

of Yubudo Island being registered as a World Natural Heritage

Site, saying, “The mudflat in Yubudo Island is characterized

by a harmonious balance of mud and sand and is inhabited by

various species of fish. Many migratory birds visit the mudflat

to feed on the various species of fish, and the ecosystem has

been well preserved, thus attracting international interest and

cooperation.”

Lee Jung-sung, head of the Culture & Tourism Division

stated, “Thanks this workshop, we had an opportunity to

promote the topographical and geographical significance and

biological diversity of Yubudo Island internationally. And,

notably, domestic and foreign experts in habitat management

visited Yubudo Island to collect various methods of

birdwatching that local residents can agree on.”

Meanwhile, the World Migratory Bird Day was legislated

in 2006 by the UNEP/AEWA and UNEP/SMS, while

Chungcheongnam-do, Jeollanam-do and Jeollabuk-do

(Seocheon-gun), in conjunction with the World Cultural

Heritage Administration, are trying to have the Yubudo Island

mudflat registered as a UNESCO World Natural Heritage

Site.

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1 Yubudo Island Workshop2 The international workshop for managers of the migratory bird habitat

3 The international partnership meeting on protection of the migratory bird habitat

2017 Chung Nam24 25Chungnam’s Culture Astonishes the World - ①

In line with the project to restore

the Hapdeokje Reservoir located in

Chungnam Dangjin-si, which has

been under way for the last ten years,

Dangjin-si is promoting the registration

of Hapdeokje as a World Heritage

Irrigation Facility.

The World Heritage Irrigation Facility

is a system that was introduced in 2012

by the International Commission on

Irrigation & Drainage (ICID) to protect

ancient irrigation facilities with significant

historic, technological and social value.

So far, the Suwon Chukmanje and Gimje

Beokgolje Irrigation Facilities have been

registered in Korea.

Dangjin-si aims to start promoting

the registration of Hapdeokje as a

World Heritage Irrigation Facil ity

from this month in a bid to increase

its historic and cultural value. The

Dangjin Culture & Tourism Division

and policy development personnel

are working together to arrange the

necessary documents - including historic

records on, and video recordings and

photographic images of, Hapdeokje -

for the application for registration. On

February 13, a conference was held

on the value of Hapdeokje, and at the

end of this month experts affiliated

with the Korean National Committee

on Irrigation & Drainage will offer

consultation.

C ho i J i - y e on , a l o c a l p o l i c y

development personnel & researcher,

stated, “We are preparing the necessary

materials, including documents on the

civil engineering and architecture of

Hapdeokje, in order to demonstrate

its value as effectively as possible. In

the future, we will hold professional

conferences aimed at gett ing the

Hapdeokje registered as a World

Heritage Irrigat ion Faci l ity.” The

registration will be announced at the end

of September this year.

Meanwh i le , some K RW 20.28

billion (including KRW 2.5 billion of

government funding and KRW 17.528

of city investment) will be invested in the

Hapdeokje Restoration Project (2007-

2019), including the purchase of land

and buildings, and the development and

maintenance of the agricultural theme park.

Notably, KRW 2.29 billion has been

earmarked for maintenance of the

irrigation facility and development the

agricultural theme park this year.

Jung Sang-young, a member of the

city council, commented: “The progress

of the Hapdeokje Restoration Project

will accelerate markedly from this year.

Once Hapdeok Station has been built, it

will be much easier to visit Hapdeokje,

and we hope to shed new light on this

facility. Furthermore, the city must

promote the restoration project quickly

in order to help alleviate the economic

situation in the southern region. We

will strive to ensure that Hapdeokje is

restored as quickly as possible.”

Baekje World Heritage Center initiates Familiarization Tour by inviting travel agencies and media from Japan

WORLD HERITAGE BAEKJE HISTORIC AREAS INTRODUCED TO JAPAN

CULTURE_ATTRACTIONS

The Cultural Heritage Administration

and the Baekje World Heritage Center

(Chairman Nam Gung-young) invited

twenty travel agencies and media organs

from Japan to promote the Baekje

Historic Areas, a UNESCO WORLD

HERITAGE, on May 17 ~ 20 for the

second familiarization tour held so far

this year.

The tour involved the participation of

thirteen travel agencies including Sanjin

and Nissan Travel Service, which are

based in the Japanese region most closely

related to the Baekje Dynasty during

the Three Kingdoms Period, as well

as JTB, San Travel and Eurasia among

others. In addition, reporters from seven

major Japanese newspaper companies

including Chisa, Chiba and Nakata

participated in the tour.

The participants arrived at Incheon

International Airport on the 17th, and

visited the Songsan-ri Baekje Ancient

Tombs, Gongsanseong Fortress and

National Gongju Museum on the first

day of the tour. This was followed on

the second day by a trip to Seokjangni

Museum to experience the way of life

of the New Stone Age, and a visit to

the Buyeo Historic Areas including

the Neungsan-ri Ancient Tombs,

Naseong Fortress, Gungnamji Pond,

and the Jeongnimsa Temple Site. On the

morning of the third day the participants

took part in a pottery-making experience

in Baekjeyo and the Hwangpo Mast

experience, and visited the Mireuksa

Temple Site (UNESCO World Heritage

Site) and the Wanggungni Historic Site

in Iksan in the afternoon.

Over a period of four days the

participants rediscovered the value

of the glorious Baekje culture, and

acknowledged that Baekje had actively

led exchanges of civilization between

ancient East Asian kingdoms such as

China and Japan, as well as embracing

and further developing urban planning,

architectural technology, art and religion

from China before passing them on to

Japan and East Asian countries.

A Japanese reporter who participated

in the event commented, “In recent

month’s South Korea’s political situation

has been plunged into great chaos, and

the domestic and international situation

has been unstable due to North Korea’s

missile tests, making it very difficult for

us to decide whether or not to participate

in this invitational familiarization tour.

However, after visiting the Baekje

Historic Areas and hearing the details,

we will do more to promote the historic

culture of Korea’s Baekje kingdom in

Japan In order to persuade Japanese

tourists to visit Korea more often.”

A member of the Baekje World

Heritage Center emphasized, “In

preserving, managing and utilizing

the Baekje World Heritage Sites, as a

kingdom which helped to shape East

Asian civilization in ancient times,

we will focus on the distinctiveness

of the buried cultural assets in order

to strengthen our campaign to attract

domestic and foreign tourists to the

Baekje Historic Site.”

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1 Participants of the Familiarization Tour2 Participants of the Familiarization Tour listening to the explanation by the personnel

Dangjin Hapdeokje Reservoir Dangjin Hapdeokje heavy water stone

Maintenance of the irritation facility and development of the agricultural theme park planned this year to protect Hapdeokje and enhance its value

CULTURE_ATTRACTIONS

HAPDEOKJE PROMOTED FOR REGISTRATION AS WORLD HERITAGE IRRIGATION FACILITY

2017 Chung Nam26 27Chungnam’s Culture Astonishes the World - ② ③

‘Initiation’ of marine healthcare industry development

COME TO THE FUN-PACKED BORYEONG MUD FESTIVAL!

CULTURE_ATTRACTIONS

The City of Boryeong recently held various events and a forum in preparation

for the Boryeong Mud Festival this coming July. The Boryeong Mud Festival is the

most popular festival in Korea, attracting more than three million tourists each year.

The ten-day extravaganza of thrills and spills will be held at Daecheon Beach in

Boryeong from July 17 ~ 26.

The Boryeong Mud Festival provides exciting opportunities to enjoy the well-

being lifestyle thanks to the health-giving property of the mud, while Daecheon

Beach is the only shell powder beach in Asia. Many tourists come to the festival just

to experience the mud and enjoy the beach at the same time.

Above all, visitors can experience the excellent effectiveness of the mud, which is

well known to be good for the skin. Notably, this year’s festival will feature various

exciting events including a giant mud bath, a mud super slide and a mud prison

among others.

The City of Boryeong has carried out relay PR activities nationwide as part of a

major campaign to promote the festival. The PR group, composed of 160 people

organized into 6 teams, visited the multi-purpose facilities of government offices

and the terminals, stations and squares of six cities including Seoul, Busan, Incheon,

Gwangju, Daejeon and Chuncheon to hand out PR materials about the festival and

pamphlets on travel in Boryeong. In addition, the PR group wore “mud” T-shirts

to attract attention as active marketing. This event was staged to promote not only

large-scale events such as the 20th Boryeong Mud Festival and the 12th National

Marine Sports Games in August, but to publicize Visit Boryeong Year 2017. The

proclamation ceremony was held from 1:30 ~ 3:00 pm at the special stage in

Gwanghwamun Square, after various performances of mud-themed song, dance

and recreation. Furthermore, celebrities from Boryeong such as Nam Hee-seok and

Ahn So-mi were appointed as honorary ambassadors, and there was a proclamation

performance (a mud bucket challenge) as well as various ceremonial performances.

Meanwhile, in the street in front of the Sejong Center in Gwanghwamun Square,

experience zones and booths featuring a mud slide, a mud bath and air bounce were

set up, as well as a colorful mud and VR experience on travel in Boryeong, and mud-

based cosmetics products were available for purchase.

Jointly organized by the Ministry of Culture, Sports and

Tourism and the Korea Tourism Organization, the 2017 2nd

Culture & Tourism Festival Development Council was held at

the Hotel Mudrin on May 30 ~ 31. During the conference, the

Boryeong Mud Festival was presented as the most outstanding

case of festival globalization, the PR methods of each culture

and tourism festival were discussed, and in-depth discussions

were held on methods of expanding overseas exchanges,

based on the export of Boryeong’s expertise to Rotorua in

New Zealand, through cooperation between the government,

the Korea Tourism Organization, and the local government.

CEO Kim Dong-il stated, “This year’s the 20th Boryeong

Mud Festival is designed to satisfy all five senses by offering

diverse events including a K-POP concert. We aim to establish

a solid foothold as the true main festival in Korea. The 110,000

citizens of Boryeong will work together in harmony, and we will

do our utmost to make sure this event is not just a festival, but

something that unites people from all around the world.”

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1 Outdoor festival of the Boryeong Mud Festival2 People enjoying mud pack3 Press conference of the festival

Festival Name19th Boryeong Mud Festival

DateJuly 15 ~ 24, 2016

VenueNear Daecheon Beach, Boryeong-si, Chungnam

ContactBoryeong City Hall, Tourism Division, 82-41-930-3997

Boryeong Mud Festival Organizing Committee 82-41-930-3882 1899-8225

Websitewww.mudfestival.or.kr

2017 Chung Nam28 29Enjoying Spring & Summer in Chungnam - ①

The Cheonan Museum (Director Choi Yong-in) runs the

‘Outreach Global Culture Experience Class’ program, which consists

in visiting schools in the district to enable students to experience and

learn about the cultures and lifestyles of other countries around the

world.

This program was organized to enable school students to

experience the culture of the Philippines, including its way of life,

festivals and clothing, by renting the Philippines Culture Box from

the National Folk Museum, and was very popular among schools in

the district.

The program will run from April 26 at 15 schools using the

Culture Box. Starting with Cheonan Shinyong Elementary School,

six schools have run the program so far.

Meanwhile, the National Folk Museum has developed and rents

out the Culture Box, which is composed of experience and learning

materials designed to promote understanding of the various cultures

of Mongolia, Vietnam, the Philippines, Korea, Uzbekistan and

Indonesia, etc.

Program supported utilizing Philippines Culture Box to 15 local schools

CHEONAN MUSEUM’S ‘OUTREACH GLOBAL CULTURE EXPERIENCE CLASS’ POPULAR AMONG STUDENTS

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1 Children experiencing the multi-cultural global experience2 Children making teaching aids for the experience

Personal experience of Gongju light airplane

Gongju X-Zone Extreme Leisure sports Experience Center

Gongju Light Airplane flight experience

Person riding on ATV

People enjoying the extreme water leisure sports

3 A programmer lecturing in the Cheonan Museum4 Cheonan Shinyong Elementary School Children

The best extreme sports experience in summertime!

FEEL THE EXCITEMENT AND JOY IN CHUNGNAM, GONGJU

CULTURE_AMENITIES

CULTURE_AMENITIES

Gongju Light Airplane

The light airplane is fast becoming a popular leisure sport that can be enjoyed by anyone. The

plane can soar up to 500m above the breathtaking scenery of ancient Gongju of Baekje, including

Gonamaru, the Royal Tomb of King Muryeong, and Gongsanseong Fortress for ten minutes.

The flight instructor is on standby at the air field at all times to provide an explanation about the

light airplane.

Use Guide The Gongju Light Airplane Flight Experience is only available on Saturdays and Sundays. Flights are cancelled during bad weather including rain, strong winds, and days with poor visibility. However, the air field can still be visited on such days. Address 928, Suchon-ri, Euidang-myeong, Gongju-si, Chungcheongnam-doReservation & Inquiry 82-41-852-8226, 82-10-5425-2676

Gongju X-Zone

The X-Zone located on the side of a mountain in Wolsan-ri, Jeongan-myeong, Gongju-si,

Chungcheongnam-do offers visitors an exciting mountain bike experience. The ATV is a small

but powerful leisure sports equipment that can drive not only on unpaved roads, but also through

gravel beds, small ponds or even berm hills. After enjoying the ATV, visitors are recommended

to try a thrilling attraction called Survival Games, a paint ball experience.

Use Guide The X-Zone is operated together with a luxurious pension consisting of the Chestnut Room on the 1st floor and the Olive Room on the 2nd floor, various large suites, and additional facilities that enable groups of friends to have a memorable trip. Address 126, Wolsan-ri, Jeongan-myeon, Gongju-si, Chungcheongnam-doReservation & Inquiry 080-7000-2233, www.x-zone.or.kr

Changbeok (Cheongbeok) Water Leisure

Gongju Cheongbeok Water Leisure is a large-scale leisure center with a 14km stream which

is an average depth of 4~5m and a width of 200m. Although wake board and water-ski may be

difficult to enjoy in everyday life, even people with no experience can experience the excitement

of such water leisure sports as water-ski and wake board with the simple training provided at

the site. In addition, extreme water leisure sports can be experienced indirectly in the Gongju

Cheongbeok Water Leisure through the water rides. The center offers other water leisure sports

packages that are only available for 3 persons or more.

Use Guide Motorboat – A Course 30,000 Won, B Course 50,000 Won (for 3 persons) / Banana boat – 20,000 Won (1 person) / Viper – 20,000 Won (1 person) / Fly fish – 25,000 Won (1 person) / Water ski – 20,000 Won (Out-boat), 30,000 Won (In-boat) (1 person) / Wake board – 23,000 Won (Out-boat), 30,000 Won (In-boat) (1 person) / Water ski-Wake board beginner’s class – 60,000 Won 2 times. Address Gongju Cheongbeok Water Leisure, 529-2, Maam-ri, Banpo-myeon, Gongju-si, Chungcheongnam-doReservation & Inquiry 82-41-856-0108

2017 Chung Nam30 31Enjoying Spring & Summer in Chungnam - ② ③

SUMMER 2017 July, Semiannual Vol. 24

Documents

Transcript of SUMMER 2017 July, Semiannual Vol. 24