SOUTHWEST RIVERSIDE

S O U T H W E S T R I V E R S I D E

I N F O R M I N G A N D I N S P I R I N G R E A L E S T A T E A G E N T S

J U N E 2 0 1 8

TOP PRODUCER:Curtis L. Doss

RISING STAR:Michael Ridge

SPONSOR SPOTLIGHT:Bar-B-Clean Temecula Valley

2 • June 2018 www.realproducersmag.com • 3

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Rising Star:

Michael Ridge

14

Publishers Note:

Wade Sine

05C O N T E N TS

TABLE OF

Message from the SRCAR

11Preferred Partners

08

Kerry’s Korner

22Top

Producer: Curtis L.

Doss

24Top 100

Standings

30

Around Town:

Christian Stone & Assoc

16

DISCLAIMER: Any articles included in this publication and/or opinions expressed therein do not necessarily reflect the views of N2 Publishing but remain solely those of the author(s). The publication contains paid advertisements by local companies. These companies are not endorsed or specifically recommended by N2 Publishing or the publisher. Therefore, neither N2 Publishing nor the publisher may be held liable or responsible for business practices of these companies. NOTE: When community events take place, photographers may be present to take photos for that event and they may be used in this publication.

If you are interested in contributing or nominating realtors for certain stories, please email us at [email protected].

Wade SinePublisher

Maria SherwoodContent Director/Editor

Christine Weinrich Ad Manager

Elizabeth McCabeWriter

Daniel MorenoPhotographer

MEET THE REAL PRODUCERS SOUTHWEST RIVERSIDE STAFF

Sponsor Spotlight

Bar-b-Clean

12

I read a report that said that

business owners share many

of the same personality traits.

It went on to say that although

they were shared, they were

not evenly distributed in a

given person. Because of

this, different business types

have emerged. According to

the article, owners generally

share a combination of a group

of traits. The traits discussed

are as follows: diplomatic,

authoritative, managerial,

innovative, collaborative,

motivational and enthusiastic.

Knowing these traits exist can help make a leader and their teams accom-plish goals in a streamlined manner. If people figure out were they excelled and where they lack certain character-istics, they can focus on what they do best. Taking an honest look at yourself – do you know were you fit in with this train of thought? Which traits come naturally in your approach to busi-ness, and which traits do you have to push yourself to achieve? Figuring out where you are with this can make life and business much easier. A person can bring in others that may complement the gaps in the traits that make up a strong businessperson. Also, admitting to yourself that you may not be as strong in a particular area gives you the opportunity to work on improv-ing those traits that you feel may need attention. If you do have an assistant or a team, you need to know where they fit

Wade Sine | Publisher of Southwest Riverside Real Producers951-294-2993 | [email protected]

Publisher’s Notein with each area these. These people may never plan on being an owner or leader, but getting an idea of their strengths will help you to guide them in a direction that will make the team ob-tain goals. It’s important to know what each person is capable of. Take a seri-ous look at the way you approach your business and where your strengths lie, and capitalize on those strengths. Avoid spending time on the things that you don’t excel in. Chose to pursue the tasks that you are good at and provides you the best use of your time. The more you know about yourself, the better you’ll become at delegating. The more you know about yourself and take an honest look into how you handle each trait, the better off you will be. By paying close attention to these different traits, a business owner can become very suc-cessful. Now go figure out where it is you fit in with each of these traits, and make yourself a better businessperson.

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This section has been created to give you easier access when searching for a trusted real estate affiliate. Take a minute to familiarize yourself with the businesses sponsoring your newsletter magazine. These local businesses are proud to partner with you and make this magazine possible. Please support these businesses and thank them for supporting the REALTOR® community!

PREFERRED PARTNERS

BARBECUE SUPPLIES

Danielle Slawsby(951) 225-8534www.bar-b-clean-com /temeculavalley

ESCROW

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Escrow Leaders(949) 373-7000 x8102www.escrowleaders.com

ESTATE PLANNING ATTORNEY

Shoup LegalAndrea Shoup29995 Technology DriveMurrieta, CA 92563(951) 445-4114shouplegal.com

GARAGE DOOR SALES/ SERVICE /

INSTALL

Precision GarageDoor(951) 551-5177www.garagedoorriversideca.co

HOME INSPECTION

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So. Cal. Complete HomeInspectionRick Kasitz(760) 745-4551

INSURANCE -FARMERS

Craig Davis InsuranceAgency Inc.Craig Davis27645 Jefferson Ave.Temecula, CA 92590(951) 699-1776farmersagent.com / cdavis

INSURANCE - STATE FARM

State Farm InsuranceJulie Ngo28410 Old Town FrontStreet | Ste. 106Temecula, CA 92590(951) 695-2625www.sfjulie.com

INSURANCE AGENCY

Winchester & AssociatesIns. ServiceSuzy Lacy41856 Ivy Street | suite 110Murrieta, CA 92562(951) 296-6678www.quotetowin.com

MOLD REMEDIATION


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MORTGAGE /LENDER

Fairway IndependantMortgage Group(951) 587-9669www.THEBILLJAWITZGROUP.com

The DaquinoTeamJoe Daquino(951) 704-7102WWW.Daquinoteam.com

MORTGAGE LOANS

Movement MortgageSteve Kaye(949) 350-4992www.movement.com/ lo /steve-kaye

MOVING SERVICES

Ruff & Ready Moving(909) 224-8268ruffandreadymoving.com

PEST & TERMITE CONTROL

Richie’s Termite & Pest ControlCody Perez(951) 233-7697richiestermiteandpest.com

PEST CONTROL


PEST CONTROL SERVICES

Lakeside Pest ControlCraig Bloom(949) 244-2154lakesidepest.com

PHOTOGRAPHER -REAL ESTATE

& COMMERCIAL

That Real EstatePhotographer(714) 865-8829ThatRealEstatePhotographer.com

PROPERTY

MANAGEMENT / SALES

LCL Realty / PropertyManagement28057 Bradley Rd.Menifee, CA 92586(951) 260-0711LCLRealty.com

PROPERTY MANAGEMENT /

REAL ESTATE

Access Asset ManagmentAdam Clarke119 Sulphur St.Lake Elsinore, CA 92530(866) 830-4409WWW.accessasset.com

REVERSE MORTGAGE

CONSULTANT

American SeniorScott Alexander(761) 818-9739www.reversemortgagedata.com

SIGNS, BANNERS

& PRINTING

Give Me A SignAlysha Stichter41083 Sandalwood CircleSuite OMurrieta, CA 92563(951) 696-0020givemeasign.com

STAGING/ ORGANIZING / STYLING

AMI Design & AssociatesAnette Rogers(714) 323-9757www.amidesignassociates.com

TITLE COMPANY

Chicago Title(909) 384-7960www.chicagotitle.com

TITLE SERVICES

Ticor Title(951) 544-3801

S O U T H W E S T R I V E R S I D E

S U B S C R I B E T O

If you would like a monthly subscription to this publication or would like extra copies of any of our issues, please email us at [email protected]


message from srcar

Before I began writing this first of my monthly columns,I sat down and had a quiet little conversation with myself. “Steve”, I said, “what is it that you want to be able to provide to the readers of this magazine – the Realtors, affiliates, and colleagues?” The answer was simple, and concise: “Value”. But, then, I continued this conversation, “Exactly what is value and who am I to define it?”(and, yes, you would be correct if you were thinkinghow difficult it must be living in my head!)

So, today, I want to talk to you about value – the value you want to be able to provide, the value you think your clients want you to provide, and the value you actually do provide.

The dictionary provides us with a number of definitions for Value. One definition is “the monetary worth of something” --- the price of a home for example. Another definition is “the importance, worth, or usefulness of something”. For example, your time; surely it has value, right?

Value can be something tangible; a painting, a car, a home. For these we place a monetary figure to determine or represent the value. Value can be something we feel, as opposed to something we can see or touch. Friendships, family – a great loan officer/article writer, perhaps, - surely these can provide value to us.

One thing we know for sure, however, is that “value” is subjective. It is not one thing for all; it is different for many. In our industry, we only have to look as far as a single purchase transaction to discover this truth. You have the homeowner – they certainly have their opinion of the value of their home, am I right? Then we have the Realtor, who may offer a differing opinion of the value of that home. Along comes a buyer who shares their own opinion of value with their offer. And last but not least, comes the appraiser, who is the final judge and jury when it comes to the actual value of the home (financially speaking, of course). One home, four differing perspectives of value. And all, especial-ly in their own minds, are completely valid.

Lastly, we have this definition of Value: “a reasonable return for our investment”. Sometimes you might go out and have a fantastic meal for an extremely reasonable price; proclaiming the meal to be “a great value”. Sitting in the front row, behind home plate, at a Lake Elsinore Storm game for $12 might be considered a great value for the outdoor entertainment provided. But, as I said before, value is subjective. If you hate baseball, then regardless of the price or seat location, you wouldn’t find value in going to the game.

Which brings me back to this column, and its goal. I will share with you in the months ahead, ideas, programs, and information that I hope you will find to be of value…with the understanding that it will be different for all. And one thing it will always be is truthful, and honest, and, for me at least, I find great value in that.

And, thus, the question becomes: What is the greatest value you can bring to your clients? And the answer is, in a word, You. Your honesty. Your integrity. Your caring. Your knowledge. Your efforts. And last but not least, your ability to communicate. People want…no, they need…to be heard. And they need to hear from you. And I know as a lender, you need the exact same thing from me. It is important, it is necessary, and it is not something that should ever be compromised.

I hope that I was able to bring a little value to you today…and in the months to come as well. And if open and honest communication is important to you and your clients, I hope you will allow me the opportunity to compete for your business and make a difference - and add value to all of you.

About the author: Steve Kaye is a 24-year mortgage professional and is currently a producing Branch Manager with the Temecula Branch office of Movement Mortgage, a national top 10 Direct lender. Steve can be reached by email, at [email protected] or by phone at(949) 350-4992. NMLS License #234765

Do You BringValue to the Table?

By Steve Kaye |

C O M M E M O R A T I N G T H E

5 0 T H A N N I V E R S A R Y O F

T H E F A I R H O U S I N G A C T

There is no Americawithout diversity.There is no community without unity.

There is no justice without equality.

Our country's vibrant mix of cultures is what makes us great and gives us strength. It makes us who we are.

April 2018 was the 50th anniversary of the Fair Housing Act. We recognize that any progress made stands on the shoulders of generations that preced-ed us. People that marched in unwelcome cities, protested in contentious environments, challenged discriminatory practices, and fought quietly in legis-lative sessions and community gatherings.

And we understand that there's still work to do. Today we work to address continuing dis-crimination and to protect the LGBTQ community in the Fair Housing Act. We work for the day when everyone will have the opportunity to experience the American dream.

Celebrates the

50th Anniversary

of the

Fair Housing Act

FAIR HOUSING

MAKES U.S.STRONGER

For more Inf ormat1on, resources and to get Involved, visit www.FairHousing.realtor

Southwest Riverside County Association of REALTORS•

Promote | Protect | Empower


Matt McGrane

& Danielle Slawsby

MEET

OWNERS OF BAR-B-CLEAN TEMECULA VALLEY

By Elizabeth McCabe

When it comes time for an open house, the last

thing that prospective buyers want to see is a

dirty barbecue grill. Fortunately, that’s where Matt

McGrane and Danielle Slawsby, owners of Bar-B-

Clean Temecula Valley, are happy to help.

They offer barbecue cleaning – cleaning grills with an industrial-strength steam cleaner that shoots out 300-degree-Fahrenheit steam. This helps to sanitize the barbecue while they are cleaning. Often food falls down into the burners, and char forms on the grates. When reheated, this can potentially be carcinogenic. A thorough cleaning also degreases the grill and helps maintain its components so it lasts longer. They also detail the grill, polishing it until it sparkles. The cleaning service even includes a full diagnostic, making sure that every part is working properly. They check the condition of all the parts, pointing out everything to clients. “We see ourselves as partners to Realtors,” says Danielle. As a tool in their tool belt, Danielle and Matt can help them maximize their listings by get-ting a home ready for open houses and showings. Even if a real estate agent is representing a buyer, Matt and Danielle often get calls from those who moved in to a new home for cleaning and assistance with their built-in grill. The reality is, most people haven’t had a professional barbecue cleaning. Danielle and Matt have a Referral Program for Real-tors. Danielle explains, “If a real estate refers our services, the real estate agent gets a $25 credit for each referral who books a cleaning.” Realtors can use the credit toward client gifts or for themselves. “There is no limit as to how much they can earn. Our services also make a unique closing gift” adds Danielle.

In addition to offering barbecue cleaning, Matt and Danielle also offer barbecue parts and repairs and new barbecue sales. They offer diagnostic services for grills in need of repair and can order and install parts. If a grill is beyond repair, they work with clients to replace it with a new one.

“Right now, we have six brands that we have access to through distributors or directly through the manufacturer,” says Danielle. “We can typically beat showroom pricing on a new grill.” Bar-B-Clean does not have the overhead of a showroom and can pass the savings along to their clients. They also offer a full warranty and are authorized to sell their products.

“If you want to build a barbecue island in your backyard, consider pricing with us,” adds Danielle. “We work with individual home-owners, property managers, and HOAs to clean and maintain community grills.”

How often should you clean your barbecue? For average clients, Matt and Danielle recommend cleaning once a year to keep all of the grill’s components degreased and in working order. If you grill more often, then a deep cleaning is recommended more often.

They also have some advice for barbecue owners. Danielle says, “If you haven’t cleaned or used your grill in the last six months, there’s a good chance that rats, mice, or other rodents have lived in, snacked in or left droppings inside your barbecue. We can come out and remove critter mess, sanitize it with our steam cleaner, and make your barbecue a healthy place to grill again.”

After all, with a professional cleaning, your food will taste better. “We get a lot of compliments after a cleaning on how fresh and how great the food tastes,” says Danielle.

Matt and Danielle started their business when they were both looking for a change from the corporate world. Danielle went back to school to become an esthetician and came across the Bar-B-Clean franchise by chance.

With her marketing background of 20 years, she thought it would be a good fit for Matt, and she was exactly right. Danielle helped to get it launched, helping out with marketing, and their business soon became a full-time venture in September 2016.

“We jumped in with both feet,” says Danielle. They are both passionate about their profession and like helping people live healthier through barbecue cleaning. They also like working one on one with people in the community, building relationships with clients and getting to know their needs.

“I didn’t imagine that I would enjoy the business as much as I do,” adds Danielle. But she wouldn’t have it any other way.

For more information on Bar-B-Clean Temecula Valley, just check out their website, www.bar-b-clean.com/temeculavalley, or give them a call at 951-225-8534.

TESTIMONIALS:

"We had Bar-B-Clean clean our 15-year-old barbecue and it came out great! We have since referred Matt and Danielle to our neighbors, our HOA and all of our clients. Such a unique

service that we never really knew we needed but glad we know now!"

– Lloyd MizeBroker AssociateLloyd Mize Realty Group at Coldwell Banker

"Bar B Clean did an amazing job clean-ing my grill. I had been getting my grill serviced for years from a local fire-place company, and never did they come close to the level of service

and skill provided by Bar-B-Clean. Not only is my grill sparking clean,

but it is functioning more efficiently and cooking evenly. My grill has not functioned this well since it was brand new. I would highly recommend their services, not only for aesthetics but functionality."

– Chris and Andrea MurrayReal Estate BrokerThe Murray TeamRE/MAX Empire Properties

"We used Bar-B-Clean to completely overhaul our barbecue. The prior own-er of our home had severely neglect-ed it. Matt found parts that would fit our custom barbecue and made sure

everything was working better than new. It looks like a brand new barbe-

cue, and we couldn't have been happier with the results. We highly recommend Bar-B-Clean."

– Julio and Ashley AguileraThe Aguilera Homes TeamCalifornia Realty Experts

Partnering With Realtors To Maximize Their Listing

sponsor spotlight


Meet

Written by Elizabeth McCabe.

Photo credit: Daniel Moreno Photography.

Michael Ridge has only been a real estate agent for

a year, but this ambitious agent already has paved a

track record of success. In his first year so far, he’s

had 14 happy clients.

rising star

MICHAEL RIDGEGoing The Extra Mile For Clients!

This Rising Star overcomes obstacles that may deter other real estate agents. When he started off in real estate, it wasn’t easy. He struggled while working for another job, but when he decided to focus on his clients in real estate, he closed eight transactions in his first six months and then opened six escrow transactions in January. Michael’s work ethic and tenacity was instrumental in helping him be the success that he is today.

In his real estate class of roughly 20-30 students, Michael was one of five who took the real estate exam. He was also the only one in his class who has more than five transactions. Michael explains, “There’s is always so much to learn, and education is imperative to success.” He helps buyers get pre-approved, using his creativity and ingenuity to help them overcome obstacles.

He helped a client who was struggling move into a five-bedroom, 3,100-square-foot home, and they were thrilled. Michael says, “There were a lot of hurdles to overcome to make it happen.” Now he has turned a working relationship into a friendship.

“There is always a way to make it happen; if not right away, then down the road. Keeping in touch is the key,” says Michael. He is passionate about helping first-home buyers and new families purchase their first home or their dream home.

He says that being outgoing and having the ability to adapt his personality to different cultures, ages and genders is important.

A genuine people person, Michael can get along with everybody with his easy-going nature. He connects with his clients and helps them achieve their dreams.

For new agents, he encourages them to focus. He says, “Stay committed to your goals, and prioritize your education in real estate. There’s so much to learn. Get out and talk to people. Don’t be scared to start a conversation. Expand your sphere of influence. There’s a lot of amazing people to meet.”

In addition, he encourages up and coming agents to focus on the basics. He says, “People say that cold calls or door-knocking doesn’t work. The reality is that sometimes it takes 100 no’s to get a solid yes. Once you get

that yes, it wakes you up, helping you realize that you can make it happen.”

Prior to selling houses, Michael sold cars and then worked for Verizon. He was looking for a career that would provide him the financial stability that he needed for his three children (Ayden, Aeriana and 14-month-old Annabelle). He wanted the work-life flexibility that real estate could provide him to able to spend more time with his family. Now Michael has the freedom to go to school events. Aeriana (10) likes gymnastics, and Ayden (10) is involved in baseball. Michael can be there for their events and not miss out on the important moments of their lives. Annabelle is getting her first teeth and Michael feels grateful that he can watch her grow up. He says, “Thanks to his kind-hearted broker Amber, I am able to bring Annabelle to work with me to the of-fice, and everyone loves having her around.”

Michael also has time to give back to others and make a differ-ence. He is part of the Hemet Sunset Rotary, which helps others inside and outside the community. Each year, the Rotary has a Thanksgiving dinner for the seniors in Hemet, which is one of his favorite events. Sometimes their spouses have passed away, and this act of kindness warms their hearts. Michael has also be-friended a widow named Darlene, helping her sell her house after her husband passed away. They still keep in touch today. “A true blessing and a dear friend,” she calls him.

When Michael isn’t working, he enjoys going on motorcycle road trips, golfing with friends, and taking his family out on the boat. He is engaged to Mary-Alice, a local high school history teacher to be married June 2018.

We are honored to feature Michael Ridge as our Rising Star this month. You can contact Michael at [email protected].


Around Town

DISCLAIMER: The business reviewed in this section provided products and/or services free of charge in exchange for this review.

We are looking for great features to share for our About Town segment.

We love to showcase our Realtors or sponsors! Do you have an event you sponsored and are passionate about, or an article of interest that you would like to share with our readers? If you do, please submit a paragraph and a photo, and we will be more than happy to place it in our publication.

Please email our editor, Maria Sherwood, at [email protected] with your story. Please include your name and company.

Christian Stone with Stone and

Associates hosted a Client

Appreciation Event March 17,

2018, at Inland Wharf Brewing in

Murrieta, CA. This paid night out

was to show our gratitude and

appreciation for all of our past,

present and future clients, and

most of all to have some fun, get

some food and have a brew on us.

Annette M. Rogers, CID NCIDQ Certi�ed Interior Design /Certi�ed Home Stager

AMI Design & Associates is a boutique Interior Design/ Staging �rm who aspires to transform, rejuvenate and enhance every space we work in. We provide the same level of service and detail whether designing your client's personal home or when staging

their property for maximum return on investment.

We know what it takes to style andstage your properties to get them sold.

Schedule your consultation today!714-323-9757amidesignassociates.com

Before

South Pacific Financial Corporation(951) 704-1988

41856 Ivy Street, Suite 103 | Murrieta, CA 92562

Financing The American DreamOne Relationship At A Time

Loan inquiries and applications in states when I am not licensed will be referred to a Loan O�ce who is licensed in the property state. South Pacific Financial Corporation (unique identifier #8588) is a California Corporation licensed by the DBO under the CRMLA and operates in the following states: AK, AZ, CA license #413-0023, CO, HI, ID, MN, NV, OH, OR, TX, UT, WA, WI. Go to http://www.spfcnet.com/licensing-info/ for full licensing information. This is not an o�er for extension of credit or a commitment to lend. This is not an o�er to enter into a rate lock agreement under any applicable law

Larry LunaNMLS# 1212906Loan O�cer

Tobie LoveNMLS# 459915 Branch Manager

Loan O�cer

Brandon RuddyNMLS# 1358548

Loan O�cer

Vicki SimmonsNMLS# 201978 Loan O�cer

David PagetNMLS# 268595Loan O�cer

Stephanie BillionsNMLS# 246766 Loan O�cer


25220 HANCOCK AVE, STE 105 MURRIETA, CA 92562

BRIAN AGUEROBUSINESS CONSULTANT

THE GALANTE GROUP

MOBILE: 858-922-1580ALTERNATE: 951-383-6336

EMAIL: [email protected]

AMY SMITHVP OF BUSINESS DEVELOPMENT

THE GALANTE GROUP MOBILE: 951-240-0330

ALTERNATE: 951-330-3305EMAIL: [email protected]

JOE GALANTEVP OF BUSINESS DEVELOPMENT

THE GALANTE GROUP

MOBILE: 951-776-7114ALTERNATE: 951-383-6181

EMAIL: [email protected]

NOT YOUR AVERAGE TITLE GROUP

JUNE SPECIALS

What do your signs sayabout you?


PROTECTING YOUR INVESTMENTLAKESIDE PEST CONTROL

lakesidepest.com951.678.1812

We are committed to our clients and will work with you to keep your home and business pest free.

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Julie Ngo, AgentInsurance Lic#: 0D85939

28410 Old Town Front StreetTemecula, CA 92590Bus: 951-695-2625

Christian Dahlin Branch Manager | NMLS #32641

(951) [email protected] Lic CA #CA-DOC32641

Joe Daquino Sales Manager | NMLS #385191

(951) [email protected] Lic CA #CA-DOC385191

Angelica Diaz | NMLS #219936(357) [email protected] Lic CA #CA-DOC219936

Wendi Cook | | NMLS #1658844(909) [email protected] Lic AZ: 0944829; CA: CA-DBO1658844

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Temecula Branch 3 Better World Circle, Suite #200

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(951) 694-3300

Corp NMLS #3113 | Corp Lic CA #4170013Licensed by the Department of Business Oversight Under the

California Residential Mortgage Lending Act. Equal Housing Lender

MORTGAGE & MARKET SENSE

All mortgage products are subject to credit and property approval. Rates, program terms, and conditions are subject to change without notice. Not all products are

restrictions may apply. This is not an offer for extension of credit or a commitment to lend. Please contact Academy Mortgage for more information. Equal Housing Lender

MAC118-145367


FacebookHelp Your

Let

BusinessIt’s no surprise that social media has become part

of almost every Realtor's marketing plan. No matter

what the recent news says about Facebook’s security

issues, it’s still the number-one social media platform

with over 2.13 billion users worldwide and an average

of 1.4 billion that log on daily. People visit Facebook

eight times per day and spend an average of 35

minutes on the site. If you’re not posting on Facebook,

then you’re missing a valuable opportunity to reach

current and potential clients.

The highest amount of traffic on Facebook is between the hours of 1-3 p.m., Monday through Friday, when users are on their lunch break. Thursdays has the highest engagement, with Fridays coming in second. You definitely need to be posting at least once

during peak hours, but you also need to rely on your brand’s own analytics to see when you’re getting the most interactions. You should be posting at least once a day, though; ideally, it should be three to four times, and some say up to eight times per day. However, it’s not all about how many times a day, it’s about the interactions with the people who like, share or comment on your timeline. It’s been reported that most real estate agents with a Facebook business page are not posting at all. They create a page, post once or twice, then stop, or post once in a while. That page is doing nothing for their business except to say they have one. Don’t let that be you.

When people hear information, they're likely to remember only 10 percent of that information three days later; yet if a relevant image is paired with that same information, people retained 65 percent of the information. Facebook states posts with images see 2.3 times more engagement than those without images,

which means more interactions. It’s imperative to vary your posts so that they’re not always about what you’ve listed, sold or open houses. Try a staging idea, an upcoming event, market statistics, a recipe, photos of your community, or charity events.

While photos are a necessity, video is changing how businesses and brands communicate with customers, and how people com-municate with each other. There are 500 million people watch-ing videos on Facebook each day, and videos under five minutes in length account for 55 percent of video consumption time on smartphones. Start your video strong because the first three seconds account for half of its value. Your videos don’t need to be staged or completely rehearsed; the ones on the fly seem to engage viewers more because they feel genuine.

Facebook says that 85 percent of their users watch videos with the sound off, which means unless you add captions to your vid-eo, no one truly knows what your video is conveying. Captioned video ads can increase view time by an average of 12 percent; therefore, you must add title slides. The Clips app for iPhones or iPads allows you to record straight on the app, and it will pick up your words and transcribe them. You can edit the transcription, save the video, or post directly to Facebook. (Hint: When saving or posting, only one video can be in your queue, otherwise the videos will all link together.)

Many local Realtors have been utilizing Facebook Live for their videos. The difference between posting videos and using Face-book Live is that streaming live typically generates more au-thentic likes and shares, and comments in real time. Facebook’s algorithm is also promoting this type of live interaction so, live videos may see more traction.

What are likes, and do you need them? Thanking someone who likes your page or posting milestones about your likes is great, but they’re not as crucial as the interactions with other users. It’s fun when your high school friend likes a photo or makes a comment on your video – in fact, it feels like your posts are working – but what you need is for someone in your target area to share your video, comment about a house you posted, or click on a link. Don’t stress if you don’t have enough likes and never buy them, put your money into Facebook ads instead. Not a boosted post but lead-generating ads that allow you to capture an email without users going to ex-ternal links, and where likes will happen anyway.

Your business is on Facebook to gain exposure and generate leads. The Rule of Seven was that a customer needed to see who you are or what you offer at least seven times before they remem-ber you. With social media, someone can see you seven times in a day, so it’s not just a numbers game. To be heard among the other posts, newsfeed and ads, your interactions must be creative, authentic, consistent, and show your personality. Whether you post a photo, share a funny story, or stream a live video, don’t be

afraid to show them who you are because those are the people that will want to work with you.

Bio:

Kerry Keith has been a licensed California real estate agent since 1990, and a broker since 1993. She is the owner/broker of RE/MAX Now in Canyon Lake and has been part of the Canyon Lake community since she was young. Kerry graduated from the University of Arizona with a BS, and will be graduating in June from UC Riverside with an MFA in Creative Writing, where she is currently finishing her novel. She writes a monthly column for the Friday Flyer newspaper and is the mother to three active and creative children. Kerry Keith

RE/MAX NOW

31552-2 Railroad Canyon Rd.

Canyon Lake, CA 92587

Direct: 951-246-0477

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Written by Kerry Keith

kerry’s korner


Curtis L. CEO Of Canear Real Estate, Inc.

By Elizabeth McCabe. Photo credit: Daniel Moreno Photography

Award-winning real estate agent Curtis “The Boss” Doss

has a track record of success. In addition to selling

hundreds of homes in his 12 years as a REALTOR, he is

the 2018 President of the Southwest Riverside County

Association of REALTORS (SRCAR), proud recipient of

the Leadership Appreciation Awards from Southwest

Riverside County Association of REALTORS, (SRCAR)

as the Grievance Committee Chair (2015)and as the

Professional Standards Chair (2017). Curtis also received

the Outstanding Service Award from the Women’s

Council of REALTORS Southwest Riverside Chapter,

serving as the Vice President of Membership (2011) and

the President (2013). Curtis is also a State Director for

the California Association of REALTORS, as well as a

Traveling Director for SRCAR.

A genuine people person, Curtis likes educating clients and helping them in whatever way that he can. He has been able to achieve this through

sharpening his skills and knowledge by obtain-ing several REALTOR designations such as GRI (Graduate REALTOR Institute), SRES (Senior Real Estate Specialist), MRP (Military Relocation Professional), SFR (Shortsale Foreclosure Re-source) and by also teaching these same designa-tions as a California Association of REALTORS (C.A.R.) instructor. Curtis is a strong advocate of home ownership and has joined the charge of supporting the most recent initiative sponsored by C.A.R. on the Property Tax Fairness Initiative. This will allow senior homeowners (55 years of age and older) to keep all or most of their Proposi-tion 13 property tax savings when they move and has gained nearly one million signatures, well over the required amount to get the measure qualified for the November ballot. Curtis explains that with the new initiative all counties in the state of Cali-fornia will comply instead of the current 11 coun-ties that have opted in and are participating. This will allow more empty nesters to downsize freely or buy up in the event of children or grandchildren becoming dependents of the seniors.

Through his years of service as a real estate agent, he has helped several veterans and reflected on one particular transaction with a Vietnam veteran who became a homeowner amidst several years of being told he "didn’t qualify for a VA loan because he was a Reservist.” The veteran was thrilled as Curtis helped his dream of home ownership become true. “It was a real heart-warming success story for me,” says Curtis.

Recently, one of his clients became homeowners, capturing their daughters’ excitement on Facebook in the process. Their daughters, ages 6 and 9, were delighted to learn that they were going to move into the home that they had laid claim to as “our favorite one of all.” The parents used a scavenger hunt, and their daughters were ecstatic to learn the prize was the new home that they had been told (by their parents as a fallacy to not get their hopes up) was sold to another buyer! The 9-year-old daugh-ter jumped into her dad’s arms, sobbing for two minutes straight.

Prior to becoming a real estate agent, Curtis served in the Marine Corps as an air radar technician and upon his honorable discharge from the Marine Corps was a computer hardware technician for 10 years. He was led to the real estate industry through his previous job in computers. He wanted the flexibility and freedom that real estate could

top producer

“The Boss” Doss,

Meet


offer along with the satisfaction of knowing that he could be instrumental in helping people realize the American dream of home ownership. He came to real estate in 2006 and has enjoyed it ever since. Real estate offers Curtis limitless potential. He tells his agents, “This is the one occupation where you can make more than your boss; they sky is the limit.” Currently, he has 16 agents under his license, six of which are considered “full-time” agents. Curtis finds it to be a rewarding profession. He says, “Real estate provides the vehicle that I use to drive my vision of being self-efficient enough to be able to, one day, make global missionary work a reality.” Ultimately, Curtis would like to bring his company to a level that affords him the opportunity to place the daily operations on “Auto Pilot” so that he can pursue his humanitarian dreams and goals. He also has some advice for the up-and-coming top producer. Curtis says, “Put God and your clients first, and you’ll lack nothing. Don’t be afraid of fail-ure – learn from it.” He adds, “Guard what comes out of your mouth. Scripture states that ‘Those who guard their mouths and their tongues keep them-selves from calamity.’” This top real estate agent likes to give back to others. He does that through distributing “Bless-ings Bags,” which are filled with essential items for homeless people (socks, toothpaste, shampoo and non-perishable snacks). Project T.O.U.C.H. is an-other way that Curtis and others in the community conquer homelessness, by providing shelter and helping people get back on their feet again through employment. Curtis is also involved in his local church, The Bridge, and has been there for 10 years. When he isn’t working, this God-fearing man enjoys weightlifting, studying the Bible, and road trips. He enjoys spending time with his family. He is the youngest of three boys, and one of them recently moved to Southern California. Curtis has recently had the opportunity to visit him twice so far but is looking forward to spending more time in the future with his brother. We are honored to feature Curtis Doss as our Top Producer this month. For more information, check out his website, canear.com.

Real estate offers Curtis limitless

potential. He tells his agents, “This

is the one occupation where you

can make more than your boss; the

sky is the limit.”


This month I am going to share with you a valuable bit of information that will absolutely impact your business in a positive way. In fact, I’m certain of it!

Have you ever been involved in a purchase transaction where you were hoping that nothing with the buyers would go wrong?Was the lender dragging its feet? Were you not receiving communications or updates regarding the buyer’s approval status?

Did you find that the closer the loan contingency expiration got, the more you worried? The less you slept? The more frustrated you found yourself getting?

Would you say you had certainty that your transaction was going to close, or at least close on time?

Not that it really matters of course, right? It’s not as if people’s lives would be affected. Surely the sellers wouldn’t be stressed – even though the closing of their new home purchase was reliant on the closing of their current home’s escrow.

It isn’t as if moving vans had been ordered, utilities requested to be transferred or turned on.

And the buyers? I guess they could stay in their current home for the additional days (or weeks), right? Surely their landlord would understand --- or the people ready to move into their home – they could wait without any issues or problems at all.

And as far as earning an income…you can wait the extra days or weeks to get paid, no problem.

Have you ever found yourself in this position???

What if I told you that you could say good-bye to doubt, and hello to certainty?

And, more importantly, it’s easy to do. In fact, it’s as easy as 6-7-1 – our 6-hour underwrite/7-day to close process.

The secret: Have every buyers get pre-approved with Movement Mortgage. And by pre-approved, I mean actually looked at, reviewed, and approved by an actual underwriter.

CreatingCertainty

By Steve Kaye |

And the latter makes a big difference. In fact, it makes ALL the difference. Because until an underwriter looks at the documents and reviews the file, there is no --- you guessed it --- certainty.

A Pre-Qual? It’s nothing more than opinions fueled with hope and they are seldom worth the paper they are written on. You – and your buyers – deserve certainty.

Do you have 5 minutes?

Give me 5 minutes of your time and allow me the chance to share with you WHY it makes sense to have each and every buyer you work with fully pre-approved with me.

And there are no strings attached. They do not have to do the loan with me. If you want to refer another lender as well, not a problem. I am that confident and that committed to helping you create certainty.

This is a value proposition that I am making to YOU, to help YOU and your clients close sooner and stress free.

• Do you think having a fully approved buyer can have an impact on your offer being accepted (I will gladly talk to the listing agent to provide added assurance)?

• Do you think this will give your buyers greater peace of mind once escrow opens?

• Do you think it will provide YOU with greater peace of mind knowing that your buyers have already been fully approved?

• Do you think you could compete – and win - against all-cash offers if you are able to waive your loan contingency and close in less than 2 weeks?

If the answer to ANY of these questions was a resounding “YES!”, then we need to talk…and soon!

About the author: Steve Kaye is a 24-year mortgage professional and is currently a producing Branch Manager with the Temecula Branch office of Movement Mortgage, a national top 10 Direct lender. Steve can be reached by email, at [email protected] or by phone at(949) 350-4992. NMLS License #234765

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Rank Agent City Office Name Total # Total Sale $

1 Goran Forss Temecula Allison James Estates & Homes 62 $25,630,300.00

2 Val Ives Temecula Big Block 39 $19,459,000.00

3 Nancy Hughes Temecula Rancon Real Estate 9 $6,929,000.00

4 Lorie Anne Auer Wildomar Coldwell Banker Res-Murrieta 14 $6,485,500.00

5 David Stites Canyon Lake Realty Masters 17 $6,335,175.00

6 Andrew Warburton Temecula Warburton Properties 15 $5,673,100.00

7 Adam Nelson Murrieta Signature Real Estate Group 12 $5,451,000.00

8 Ashley Cooper Temecula First Team Real Estate 13 $5,354,000.00

9 Denice Messing Temecula Coldwell Banker Res-Vail Ranch 6 $5,329,000.00

10 Tyson Robinson Temecula Trillion Real Estate 12 $5,313,000.00

11 John Moran Temecula First Team Real Estate 11 $5,093,500.00

12 Destry Johnson Temecula Bhhs Ranch & Coast Real Estate 14 $5,037,800.00

13 Valene Sarno Temecula Redfin 9 $4,945,000.00

14 Blake Cory Temecula Your Home Sold Guaranteed 12 $4,736,000.00

15 Joseph Trujillo Temecula Janice Mcentee, Broker 8 $4,597,000.00

16 Karin Mccoy Temecula Allison James Estates & Homes 4 $4,597,000.00

17 Niema Thomas Temecula Redfin 10 $4,533,000.00

18 Kathy Nichols Temecula Century 21 Wright 6 $4,481,000.00

19 Shannon Miller Temecula C.Y.P. Realty 1 $4,450,000.00

20 Rolf Rawson Temecula Rawson & Associates 10 $4,341,500.00

21 Sonia Vasquez Murrieta Re/Max Real Pros 11 $4,202,455.00

22 Lisa Borsotti-Clark Murrieta Bear Creek Realty 2 $4,160,000.00

23 Coleen Hyams Temecula Redfin 10 $4,157,788.00

24 Renee Keeling Murrieta Signature Real Estate Group 8 $3,940,500.00

25 Kimberly Meeker Temecula Realty One Group Sw 10 $3,930,835.00

26 Michael Chaffey Menifee Tarbell, Realtors 6 $3,913,000.00

27 Kimberly Ingram Temecula Allison James Estates & Homes 10 $3,899,900.00

28 Serina Ortiz-Tomlinson Temecula Rancon Real Estate 11 $3,878,364.00

29 Kris Hansen Quail Valley Coldwell Banker Assoc. Brks 7 $3,797,400.00

30 Bill Robinson Murrieta Re/Max Real Pros 10 $3,781,500.00

31 Richelle Wolleson Temecula Richelle W. Wolleson, Broker 2 $3,776,671.00

32 Brenda Brisson Temecula Allison James Estates & Homes 11 $3,769,000.00

33 Elizabeth Jones Temecula Keller Williams Realty 7 $3,756,500.00


34 Steven Kosta Murrieta Full Realty Services Inc 9 $3,621,000.00

35 Justin Bringas Temecula Keller Williams Realty 9 $3,604,000.00

36 Behan Salamati Temecula California Realty Group 5 $3,585,000.00

37 Shawn Mccann Murrieta Signature Real Estate Group 10 $3,556,500.00

38 Lloyd Mize Temecula Coldwell Banker Res-Vail Ranch 6 $3,453,500.00

39 Tiffany Smith Hemet Socal Realtors & Associates 6 $3,413,000.00

40 Robyn Zingg Quail Valley Coldwell Banker Assoc. Brks 10 $3,363,000.00

41 Christian Stone Murrieta Signature Real Estate Group 14 $3,361,900.00

42 Sherrie Snyder Murrieta Tarbell, Realtors 2 $3,350,000.00

43 James Shelby Murrieta Signature Real Estate Group 10 $3,344,000.00

44 Barbara Walker Wildomar Coldwell Banker Res Murrieta W 7 $3,306,500.00

45 Jeffrey Bast Temecula Keller Williams Realty 5 $3,250,000.00

46 Teri Conley Temecula Redfin Corporation 9 $3,170,000.00

47 Pauline Woelky Murrieta United One Realty 8 $3,136,444.00

48 Garrett Brookman Temecula Impact Real Estate 8 $3,106,500.00

49 Jennifer Murphy Murrieta Coldwell Banker Assoc Brokers 10 $3,059,000.00

50 Daniel Marconi Temecula Coldwell Banker Res-Vail Ranch 7 $3,057,999.00

Disclaimer: Real Producers receives information directly from MLS. We print information as it is reported and do not make any changes.

Teams and Individuals

TOP 100 STANDINGS

1 Ridgegate Drive, Suite 115, Temecula, CA 92590 O�ce: 951-365-2840

,


Teams and Individuals

TOP 100 STANDINGS

Disclaimer: Real Producers receives information directly from MLS. We print information as it is reported and do not make any changes.


51 Janene Hogan Temecula Realty One Group Sw 3 $3,039,000.00

52 Joseph Mcdermott Winchester Mcdermott Realty Group 8 $3,000,500.00

53 Troy Sage Temecula Realty One Group Sw 7 $2,970,500.00

54 Todd Hamilton Murrieta Tarbell, Realtors 10 $2,934,500.00

55 Jonathan Jackson Murrieta Coldwell Banker Assoc Brokers 10 $2,851,800.00

56 Jeanene Dakin Temecula Re/Max Registry 5 $2,771,000.00

57 Neda Yegan Temecula Keller Williams Realty 3 $2,711,982.00

58 Jennifer Horsburgh Temecula Allison James Estates & Homes 5 $2,708,000.00

59 Mike Brisson Temecula Allison James Estates & Homes 6 $2,694,500.00

60 Marcel Hensley Temecula Keller Williams Realty 5 $2,688,000.00

61 Michael Rangel Temecula Century 21 Award-Tem Redhawk 7 $2,685,500.00

62 Rita Albezer Murrieta Cross Keys Realty 7 $2,612,900.00

63 Lacy Williams Temecula Coldwell Banker Res-Vail Ranch 7 $2,607,400.00

64 Raejean Belsaguy Murrieta Rancon Real Estate-Murrieta 6 $2,563,600.00

65 Ashley Aguilera Temecula California Realty Experts 6 $2,555,500.00

66 Joseph Onello Temecula Keller Williams Realty 8 $2,546,500.00

67 Leah Lord Temecula Era Donahoe Realty 5 $2,543,500.00

68 Agata M. Carpenter Murrieta Coastline Realty Services 4 $2,539,000.00

69 Larry Schierberl Temecula Homesmart 1 $2,490,000.00

70 Autumn Leroux Murrieta Rancon Real Estate-Murrieta 6 $2,440,800.00

71 Ellen Watkins Temecula Rancon Real Estate 7 $2,412,000.00

72 Michael Marchena Murrieta Signature Real Estate Group 9 $2,410,500.00

73 Kathy Vineyard Murrieta Rancon Real Estate-Murrieta 8 $2,405,101.00

74 Sonya Feigen Hemet Vogler Feigen Realty 11 $2,404,500.00

75 Frank Van Dyke Murrieta Van Dyke Real Estate 7 $2,387,500.00

76 Randy Roth Murrieta Fairway Ranchrealty 5 $2,379,000.00

77 Michelle Bassett Hemet Bassett & Associates, Realtors 10 $2,316,000.00

78 Tanya Gaitan Temecula Homesmart 5 $2,313,000.00

79 Lori Cutka Temecula Allison James Estates & Homes 8 $2,309,995.00

80 April Greer Temecula Century 21 Wright 5 $2,307,500.00

81 Katie Lynn Griffith Temecula Premier Agent Network 5 $2,305,000.00

82 Daniel Summers Temecula Keller Williams Realty 3 $2,289,500.00

83 Steve Rogers Temecula Realty One Group Sw 7 $2,275,640.00


84 Ryan Steinbuch Temecula Living Nicely Real Estate 5 $2,267,000.00

85 Hank Greer Temecula Reliable Realty 5 $2,259,000.00

86 James Brennan Temecula Brenson Realty, Inc. 6 $2,215,000.00

87 Elizabeth Good Hemet Elizabeth Good, Broker 5 $2,196,500.00

88 Jennifer Summers Temecula Redfin Corporation 5 $2,190,000.00

89 Linda Land Murrieta Tarbell, Realtors 4 $2,189,000.00

90 Shishana Hogg Temecula Impact Real Estate 5 $2,177,000.00

91 Brandon Monte Temecula Allison James Estates & Homes 5 $2,160,000.00

92 Sandra Peckinpah Wildomar Coldwell Banker Res-Murrieta 3 $2,157,000.00

93 Michael Camp Murrieta Drive Real Estate 7 $2,148,545.00

94 Brian Mason Temecula Allison James Estates & Homes 5 $2,144,000.00

95 Jeff Rose Murrieta Golden Realty 6 $2,137,900.00

96 Steve Smith Temecula Rancon Real Estate 6 $2,131,869.00

97 Chellena Black Wildomar Coldwell Banker Res Brokerage 5 $2,119,900.00

98 Wendy Whitelaw Murrieta Real Estate Places 4 $2,095,000.00

99 Jessica Woldenga Winchester Reliable Realty Inc. 6 $2,078,000.00

100 Vanessa L. Myers Temecula Premier Agent Network 3 $2,070,000.00

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