SCHOOL OF BUSINESS - Mody university

SCHOOL OF BUSINESS …Nation-building Through Women leadership

Annexure –

REVISED

Bachelor of Business Administration-(Tourism & Travel Management)

Programme Level: Undergraduate Duration: Three Years (Six Semesters) No. of Seats:

60

Objective:

To provide the basic and essential knowledge regarding various

activities undertaken by tourism industry and necessary knowledge

and skill to work in the industry. To impart certain basic skills and

aptitude which will be useful in taking up any activity in Tourism

Industry. To develop the personality, so as to become responsible

citizen with greater awareness about the Indian society and its culture.

To provide a global view of several multinational tourism business

houses and their functions. To provide knowledge, skill and attitude

to set up tourism related establishment.

Input Qualification:

Candidate should have passed 10+2 from a recognized board or

equivalent.

Evaluation Procedure:

All Rules and Regulations as provided in the Ordinances &

Regulations of Undergraduate Programmes shall be followed.


Annexure –

BBA-(Tourism & Travel Management) Three-Year Programme

Academic Curriculum (2019-22)

First Year

Au

tum

n S

emes

ter

Course

Code Course Title

Contact Hours

per Week

Cre

dit

s ETE

Duration

Hours

Weightage (%)

L T P CW MTE ETE

Core Courses

TT101 Business Environment for Tourism 3 - - 3 3 25 25 50

TT111 Introduction To Tourism & Travel 3 - - 3 3 25 25 50

TT121 Tourism Resources of India 3 - - 3 3 25 25 50

TT131 Transport Management 3 - - 3 3 25 25 50

TT141 Principles of Management 3 - - 3 3 25 25 50

Ability Enhancement Compulsory Courses

MDC003 Environmental Studies 3 1 - 4 3 25 25 50

Generic Course

TT151 Computer Applications in Tourism 2 - 2 3 3 25 25 50

Sub Total 20 1 2 22

SF101 Personal Grooming and Fine Dining

(Non-Credit) #

1

50

50

Sp

rin

g S

emes

ter

Course

Code Course Title

Contact Hours

per Week

Cre

dit

s ETE

Duration

Hours

Weightage (%)

L T P CW MTE ETE

Core Courses

TT102 Tourism Documentation 3 - - 3 3 25 25 50

TT112 Economics of Tourism 3 - - 3 3 25 25 50

TT122 HRM in Tourism 3 - - 3 3 25 25 50

TT132 Tourism in India 3 - - 3 3 25 25 50

TT142 Tourism Administration in India 3 - - 3 3 25 25 50

Ability Enhancement Compulsory Courses

TT152 Communication Skills & Personality

Development 3 - - 3 3 25 25

50

Generic Course

TT162 Entrepreneurship in Tourism 3 - - 3 3 25 25 50

Sub Total 21 - - 21

SF111

Social Grooming, Home & Décor

and Business Communication(Non-

Credit) #

1

50

50


Annexure –



Second Year

Au

tum

n S

emes

ter

Course

Code Course Title

Contact Hours

per Week

Cre

dit

s

ETE

Duration

Hours

Weightage (%)

L T P CW MTE ETE

Core Courses

TT203 Geography of Tourism 3 - - 3 3 25 25 50

TT213 Customer Services 3 - - 3 3 25 25 50

TT223 Tourism Management 3 - - 3 3 25 25 50

TT233 Business Accounting 3 - - 3 3 25 25 50

TT243 Adventure Tourism 3 - - 3 3 25 25 50

Skill Enhancement Compulsory Courses

Foreign Language-I#

3 - - 3 3 25 25 50

Mody University Elective 3 - - 3 3 20 - 80

Generic Course

TT253 Indian History 3 - - 3 3 25 25 50

Sub Total

24 - - 24

SF 201 Personal Grooming and Fine Dining

and Home & Safety (Non-Credit) #

1

50

50

Sp

rin

g S

emes

ter

Course

Code Course Title

Contact Hours

per Week

Cre

dit

s

ETE

Duration

Hours

Weightage (%)

L T P CW MTE ETE

Core Courses

TT204 Travel Agency & Tour Operations

Business 3 - - 3 3 25 25 50

TT214 Sustainable Tourism 3 - - 3 3 25 25 50

TT224 Tourism Planning & Development 3 - - 3 3 25 25 50

TT234 Tourism Organizations 3 - - 3 3 25 25 50

TT244 Tour Guiding & Interpretation 3 - - 3 3 25 25 50

Skill Enhancement Course

Foreign Language-II#

3 - - 3 3 25 25 50

Mody University Elective 3 - - 3 3 20 - 80

Generic Course

TT254 Legal Framework for Tourism 3 - - 3 3 25 25 50

Sub Total 24 0 0 24

SF 211 Scocial Grooming and Professional

Skills (Non-Credit) #

1

50

50


Annexure –



Third Year

Au

tum

n S

emes

ter

Course

Code Course Title

Contact Hours

per Week

Cre

dit

s ETE

Duratio

n

Hours

Weightage (%)

L T P CW MTE ETE

TT305 Sales and Marketing In Tourism 4 - - 4 3 25 25 50

TT315 Tourist Behavior 3 - - 3 3 25 25 50

TT325 Destination Marketing &

Management 3 - - 3 3 25 25 50

TT335 International Tourism

4 - - 4 3 25 25 50

TT345 Conferences and Event

Management 4 - - 4 3 25 25 50

TT355 Air Ticketing & Fare Calculation 3 - 2 4 3 25 25 50

Sub Total 21 - 2 22

SF 301

Civility & Ethics, Business &

Professional Grooming,

Corporate Dining Etiquette

(Non-Credit) #

1

50

50

Sp

rin

g S

emes

ter Course

Code Course Title

Contact Hours

per Week

Cre

dit

s ETE

Durati

on

Hours

Weightage (%)

L T P CW MT

E ETE

TT306 Study Tour & Study Report ;

Viva Voce (3 Weeks) - - - 3 - - - 50

TT316 Summer Internship & Project

Report; Viva Voce (10 Weeks) - - - 10 - - - 100

Sub Total 13 - - 13 - - -

Total Credits 127 - - 127

SF 302

Soft Skills and Interview Skills

(Non-Credit) #

1

50

50

CW: Course Work; MTE: Mid Term Examination; ETE: End Term Examination

# The university offers four foreign languages, i.e. French, Japanese, German and Spanish, out of which a

student is required to select any one. There is no option of change once selected. **A student will go for Summer Internship after Second year and Evaluation of Summer Internship Project would comprise of Report and Viva-voce.

Study Tour: 50% for tour report & 50% for Viva Voce.

The credits assigned to the study tour shall be distributed in the ratio of 50%: 50% for tour

report and viva-voce respectively.


Annexure –

Summer Internship: 50% for project report & 50% for Viva Voce.

On the Job Training Report of Internship & viva-voce shall be a compulsory component for

the students. Each student shall have to undergo 10-week or two-and-half months i.e. (Feb to

Apr) training in Tourism, Travel and Hospitality Organizations under the guidance of a

faculty advisor. The objective of this is to create a job opportunity for the students while

undergoing training in Travel Agency, Tour Operation, Tourism Information Offices, Hotels /

Resorts etc. Such training would help students to understand customer services along with

administrative, financial and marketing aspects of travel business. The credits assigned to this

paper shall be distributed in the ratio of 50%: 50% for project report and viva-voce

respectively.


Annexure –

FIRST YEAR

AUTUMN SEMESTER

(Semester – I)


Annexure –

TT101 Business Environment for Tourism 3-0-0-3

Course Objective: The primary objectives of this course are to acquaint the students emerging global trends in

tourism business environment.

Course Content

Tourism Business Environment- Nature, components and determinants. Assessing

business environment risk- country risk and political risk.

9

Assessing current state of tourism business environment in India: Economic Reforms,

Liberalization, Privatization and globalization. Small Scale tourism Enterprises:

Meaning, Significance to the Indian economy, problems and various incentives given to

these.

10

Various Industrial Policies of India with special emphasis on new industrial policy with

various amendments related with tourism business, Competition Act and its impact on

Indian tourism business.

10

Various tourism & travel Trade Reforms announced in India in recent times. Trends in

tourism business in India; Foreign Direct Investment in tourism - significance, policy

and current position of India.

10

Text Books

1. A.K. Sundaram J. Stemart Block : The International Business Environment PHI.

References:

1. Daniel, John D and Radebangh, Lee H : International Business, 5th ed., New York, Addison

Weley.

2. Charles W. Hill, International Business, fourth edition, Tata McGraw Hill Publications

Companies.

Note: Latest edition of text book and references must be used.


Annexure –

TT111 Introduction To Tourism & Travel 3-0-0-3

Course Objective: The primary purpose of the paper is to acquaint the students about the basic and preliminary

knowledge of the terms, concepts, systems and trends in tourism. It will form the first step to move forward to

interact with the advanced knowledge pertaining to tourism.

Course Content

Basic concepts & development of tourism: Tourism, excursion, leisure and

recreation; tourist, visitor, traveller; History and evolution of tourism, Roman Empire

and early travel, trade routes, concept of annual holiday, social(paid)Tourism; Grand

Tour, dark age, renaissance in Tourism; Thomas cook & early organised travel;

Modern day Mass Tourism.

[9]

Typology and forms of tourism: International Tourism, Inbound, Outbound, inter

regional, intra-regional, domestic, internal, National Tourism; Types of Tourism,

contemporary trends in Indian Tourism.

[7]

Tourism system & Environment: Components of tourism, Distribution, Inter-relation

between various segments, travel industry network, Elements of tourism, Tourism

environment, Manila Declaration.

[7]

Tourism Demand & Travel Motivators: basics of Tourism demand, Net travel

propensity, Gross travel propensity, Case study-pattern of movement of tourists to India;

Travel Motivators, Physical Motivators, Inter personal Motivators, Status & Prestige.

[8]

Future growth and development of Indian tourism: 5 T’s of Brand India; Major

Tourism schemes of Govt. of India, Visa on Arrival (VoA), PRASAD Scheme,

HRIDAY Scheme, Travel Circuits; Incredible India.

[8]

Text Books

1. Holloway, J. C. (1994). The Business of Tourism, Pitman Publishing, London.“(L)”

References:

1. Swan, Sampad Kumar, and Mishra, Jitendra Mohan (2012). Tourism Principles

and Practices, Oxford Higher Education. “(L)”

2. Medlik, S. (1997). Understanding Tourism, Butterworth Hinemann, Oxford.



Annexure –

TT121 Tourism Resources of India 3-0-0-3

Course Objective: The students will have an understanding of different types of tourism resources of India and

how they are important for tourism industry.

Course Content

Introduction: Tourism Resources- meaning, importance and characteristics.

Classification of Tourism resources. Tourism resources as tourism products.

Conservation & Protection of Resources: threats, importance, Do’s & Dont’s for

visitors, role of tourism service providers.

9

Physical Tourism Resources: Mountain & Valleys- Indian Himalayas, Aravali

Mountain Ranges, Western Ghats & Eastern Ghats; Deserts, Wetlands & Plains. Coastal

Lands & Beaches; Islands; Rivers & Canals; Lakes.

7

Bio geographical Tourism Resources: Flora and Fauna of India; Wild Life Sanctuaries

& National Parks. Project Tigers. Important Eco-tourism Attractions of India. Land

base, water base, Air base adventure tourism attractions.

7

UNESCO World Heritage Sites of India: Cultural properties, Natural sites, and mix-

properties of India in UNESCO heritage site list.

Built Up Structures- Monuments- Forts, Palaces, Havelis, Cave, War Memorials.

7

Indian Classical Dances and other form of dance & Music, Painting in different period

and region, Indian Handicrafts and Handlooms; Important Rural Tourism villages of

India. Fair and festivals, Handicrafts and textiles. Modern Theatre and Cinema. Indian

Language and literature.

9

Text Books

1. Husain, M (2013) - Geography of India, Tata McGraw Hill, New Delhi

References:

1. Singhania, N (2015), Indian Art and Culture , Mc Graw Hill Education

2. Dixit, M and Yadav, C S (2006): Tourism in India,: New Royal Publisher,

Lucknow



Annexure –

TT131 Transport Management 3-0-0-3

Course Objective: To understand the significance and role of various modes of transportation in tourism industry. Knowledge

shall also be accumulated on the issues and trends in transport management and working of different modes of

transportation.

Course Content

Introduction to Transport Systems: Evolution of transport system; importance of

transport in tourism; developments taken place in transport systems around the globe;

trends and issues of transport management; major transport associations and

organizations working with the tourism industry; International Union for Public

Transport. 8

Aviation: Evolution and growth of civil aviation in the World and in India; aviation in

India; outline of Air India and private airlines operating in India; patterns of demand

and supply; functions and role of ICAO, IATA, AAI, DGCA. 7

Rail Transport: Introduction and history of railways around the world and in India;

major railway systems of the world - Amtrak, Euro Rail, Brit Rail, Japan railways,

Canadian railways, and other railway systems in Africa & Australia. Indian railways:

past; present & future; luxury tourist trains – Palace on Wheels; Maharaja Express;

Royal Orient; Deccan Odyssey; heritage toy trains of India; Indrail pass. The

International Railway Congress Association (ICRA). 9

Road Transport: Introduction and overview of road transport industry in the world and

in India; past, present and future scenario of road transport systems in India and

worldwide; major tourist coach systems in the world and India; documentation for road

tourist transport in India.

Car rentals: introduction; present scenario and future challenges; overview of

technology and car rentals; associations and organizations of car rentals. 8

Water Transport: Water transport system; historical past; river canal boats; future

prospects of water transport in India.

Cruise and ferries: introduction and history; river canal boats; impacts of ferries and

cruises on tourism; boating holidays; major cruise liners and packages in India and the

world with map work. 7

Text Books

1. Husain, M (2013) - Geography of India, Tata McGraw Hill, New Delhi

References:

1. Singhania, N (2015), Indian Art and Culture , Mc Graw Hill Education

2. Dixit, M and Yadav, C S (2006): Tourism in India,: New Royal Publisher,

Lucknow



Annexure –

TT141 Principles of Management 3-0-0-3

Course Objective

The objective of the course is to provide the student with an understanding of basic management concepts,

principles and practices.

Course Content

Introduction: Concept – Need for study; Managerial functions – An overview;

Coordination – Essence of management; Evolution of Management Thought – Classical,

Neo classical and Modern approaches, MBO, Emerging issues in management. [08]

Planning: Types of Plan, Objectives of Planning, Planning process, SWOT, Decision-

making – Concept, importance, Individual versus group decision making, Decision

making process, Techniques of decision making. [12]

Organising & Staffing: Concept and importance; Process of organizing – An overview, span

of management, line and staff authority, delegation of authority, centralization vs

decentralization; Formal and informal organization; Types of organization structure; Concept

and importance of staffing, Process of staffing. [12]

Directing and Controlling: Motivation – Concept, importance, intrinsic and extrinsic

motivation; Motivation theories – Maslow’s need hierarchy theory, Herzberg’s two factor

theory, McGregor’s Theory X and Theory Y, Ouchi’s Theory Z; Leadership – Concept,

importance; Theories of leadership – Likert theory, Blake and Mouton’s Grid theory,

Tannenbaum and Schmidt Leadership continuum; Controlling – Concept, process,

Principles of effective control, Major techniques of control. [07]

Text Books

1. Koontz, H. and Weihrich, H. Essentials of Management, Pearson Education.

2. Prasad, L.M., “Principles and Practices of Management”, S Chand and Sons, New Delhi

References:

1. Luthans, F., “Introduction to Management”, McGraw Hill.

2. Robbins, S. and Coulter, M.Management, Pearson Education.

3. Drucker P. F., Practice of Management, Mercury Books, London.

4. Griffin, R.W.,Management Principles and Application, Cengage Learning

5. Louis, A.Allen: Management and Organization; Mc Graw Hill, Tokyo.



Annexure –

MDC 003 Environmental Studies 3-1-0-4

Course Objective

Environmental studies is one of the most important topics in the context of present civilization as the present status of

environment is precarious and if proper and timely precautionary measures are not taken it has the potential to destroy

many of the natural process that not only allows life to survive but also thrive. The objective of the course is to

provide the student with an understanding of environmental issues.

Course Content

Environmental Science: Definition, scope and importance, Multidisciplinary nature. [02]

Ecology and Life Sustaining Process: Origin, evolution and diversification of life; natural

selection; levels of selection. Ecosystem structure, functions; nutrient cycles; biomes; habitat

ecology; primary and secondary productivity; Population ecology; metapopulation dynamics;

growth rates; density growth; niche concept; Species interactions:. Biodiversity and bio

conservation; genetic drift; biogeography and evolutionary ecology (Indian context only);

gene-environment interaction; Endangered and endemic species of India. [06]

Present civilization and its engine: Empowerment through Science and Technology: Its power

and its consequences. The strongest contemporary ideas of science and their consequences on

society. Industrial Civilization and its engine. Economics and its limitations: meta economics

Psychology: The Anatomy of Greed, Envy and Vanity (Freud‘s Psychoanalytic perspective,

Hans Selye Stress Model; Self-regulation techniques) Unsustainable development. Traditional

methods of protecting nature.

Suggested Case studies:

i) Cultural Basics of our Environmental Crisis:

ii) Ecofeminism [06]

Natural Resources (Renewable and Non-renewable Resources): Natural resources and

associated problems. Forest resources – Use and over-exploitation, Mining, Dams and their

effects on forest and tribal people. Water resources – Use and over-utilization of surface and

Ground Water, Mineral resources – Use and exploitation, Role of an individual in

conservation of natural resources.

Suggested Case Studies:

i) What has posterity ever done for me?

ii) Energy policy and further future: The identity problem [05]

The story of Commons: Definition, Causes, Effects and Control measures of Air Pollution,

Water Pollution, Soil Pollution, Marine Pollution, Noise Pollution and Thermal Pollution,

Nuclear hazards. Disaster management – Floods, water logging, salinity, Drought,

Earthquakes, Cyclones and Landslides.


i) The tragedy of commons:

ii) We all live in Bhopal

iii) The Silent Spring; [06]

Social Issues and the Environment: Urban problems related to Energy, Water conservation,

Rainwater Harvesting, Watershed management, Environmental ethics – Issues and possible

solutions, Climate change, Global Warming, Acid Rain, Ozone layer depletion, Nuclear

accidents and holocaust, Environmental Protection Laws in India. Population growth,

variation among nations. Population explosion—Family Welfare Programme. Environment

and human health. Human rights. Value education. Role of Information Technology in

environment and human health.


Annexure –


i) Earth the Crowded Planet

ii) Famine Affluence and morality

iii) The world food supply

[06]

Protection and Prevention of Environment with Special intervention:

Environment Protection and the Law:

Constitution Provisions Relating to Environment, Constitutional provisions about states

powers concerning acquisition, regulation and distribution of natural resources (water, forests,

mines, oil).

Primary Protective Laws:

Environment Protection Act, 1986, Water (Prevention and Control) Act, 1974, Air

(Prevention and Control) Act, 1981, Forest Act, 1927, Forest Conservation Act, 1980,

Biodiversity Act, 2002, National Environment Tribunal Act, 1995, National Environment

Appellate Act 1997, the Scheduled Tribes and Other Traditional Forest Dwellers

(Recognition of Forest Rights) Act, 2006, National Green Tribunal Act, 2010.

Secondary Laws:

Noise pollution regulations: Environment Impact Assessment (EIA), rules relating to waste

management (Solid wastes, hazardous wastes, bio-medical wastes, The Costal Regulation

Zone Notification). Role of information technology in environment and human health,

Greenhouse, its effect, remedies and international declaration related to it. [06]

Sustainable Development (Objective and Application):

Introduction: Dysfunctional civilization, Vision of sustainable world, Satyagraha for

Conservation, Buddhist Attitude towards nature , Buddhists Economics

Case studies

a. Management Sciences: Carbon Credits and Trading , green marketing and cause

related marketing

b. Science and Engineering Issues: Organic farming, Renewable energy.

c. Built Environments: Sustainable site planning, management of waste and its

reduction, Low energy building materials and its implications, embodied energy,

different case studies

d. Sustainable fashion: Online study of eco-fashion brands; how India can lead?

e. Judicial activism [11]

Field Trip & Report writing: (Any one of the following)

i) Visit to renewable energy site

ii) Visit to biodiversity park

iii) Workshop on sustainable fashion

iv) Shekhawati and its environment

v) Morarka Foundation ( organic farms) Nawalgarh/ Piplantri village Rajsamand district [04]

Text Books

1. Environmental Science: A Global Concern, Cunningham William P. Saigo B Woodworth,

McGraw-Hill Higher Education; Sixth Edition (2001)

2. Odum E. P. Barret G.W Fundamental of Ecology, 5 th Edition Cengage Learning, (2004)

References:

1. Environmental Law, S.C Shastri,5th Ed EBC Explorer, India, (2015)

2. Introduction to Psychology, C.T Morgan, R.A King, J.R. Weisz, J. R., & J. Schopler,

International Student edition, Tata McGraw Hill, New Delhi (1986)

3. Small is Beautiful: Economics as if People Mattered E.F.Schumacher, Blond and Briggs,

London (1973)


Annexure –

4. Heywood V.H. & Watson R.T. 1995. Global biodiversity assessment, Camb ridge Univ. Press

5. Our Common Future, Report on World Commission on Environment and Development

United Nations Document(1987)

6. Al Gore, Dysfunctional Civilization: The Earth in Balance, Houghton, Mifflin, (1992)

7. Lester Brown, Christofer Favin, Sandra Postel, Vision of a Sustainable World, The

Worldwatch Reader, Ed Lester R. Brown New York (1991)

8. W.P. Pruden and S.H. Anderson, Environmental Sciences, Charles. E., Meredith Publication,

NY, USA(1983)

Mongraphs for suggested Case Studies :

9. Cultural Basics of our Environmental Crisis: Lweis W. Moncrief, Science Vol 170,508-12

(1970)

10. Ecofeminism: Karen J Warren Environmental Ethics, Vol 12 (1990)

11. Satyagraha for Conservation : Awakening the spirit of Hinduism: O. P. Dwivedi Ethics of

Environment and Development, Edited by Engel and Engel, Bellhaven Press, UK ( 1990)

12. Buddhist Attitude towards nature: Lily De Silva, The Buddhist Attitude towards Nature, Ed:

K.Sandell, Buddhist Publication Society, Sri Lanka (1987)

13. What has posterity ever done for me?: Robert Heilbroner, Times Magazine, New York (1975)

14. Energy policy and further future: The identity problem: Derek Parfit, Energy and the future ,

Eds MacLean and Brown, (1983)

15. The tragedy of commons: Grrettn Hardin, Science, 162 (1968)

16. We all live in Bhopal: George Bradford , Questing Technology, Freedom Press, US (1988)

17. The Silent Spring: Rachel Carson, Houghton Mifflin Co, US (1962)

18. Earth the Crowded Planet: Tristram Coffin, The Washington Spectator, Vol 17.15 (1991)

19. Famine Affluence and Morality: Peter Singer, World Hunger and Moral Obligation Ed

William Aiken, Hugh, Lafollette, (1977)

20. The world food supply: Tristram Coffin, Washington Spectator, Vol 19.2, 1993



Annexure –

TT151 Computer Applications in Tourism 3-0-1-4

Course Objective: Computer skills are essential in every modern framework of studies including tourism due

to the need to manage fast multiplying information and data. The course requires consistent efforts on the part of

the students to practice methods and mechanism of computing and analysis. The course focuses on the basic

software(s) and new terms and technologies while providing an insight in Computing and related concepts.

Course Content

Computer Fundamentals & Official Operations: Components and Units of a computer system,

Characteristics, Features and Uses of computers, data entry devices, data output devices and

storage devices.

Introduction to Windows Basics of MS Office and Uses in Travel Agency [12]

ICT & TOURISM: Introduction to Information and communication Technologies (ICT), Web

Portal and Websites. Definition, Meaning, Role and Importance of ICT in Tourism sector, Future

of ICT in Tourism Industry. [12]

E-COMMERCE : E-Commerce Meaning, Definition, Features, Functions of E-Commerce,

Limitations of E-Commerce, Introduction to E-Tourism, Meaning and Definition, Case study of

online Travel, Agencies Selling E-Tourism: Yatra.com and Makemytrip.com. [14]

AUTOMATION AND RESERVATION: Introduction to Internet; Its uses and applications of

Internet in Tourism and Searching on internet using various search engines. Introduction to CRS;

Need and history of CRS systems, Benefits and importance of the CRS system to the Travel trade. [14]

Text Books

1. S.C. Bhatnagar and K.V. Ramani, Computers and Information Management: A premier

for Practicing Managers, PHI, New Delhi,

2. S. Shajahan and R. Priyadharshini, Management Information Systems, New Age

International Publishers, New Delhi.

References:

1. D.Buhalis, E-Tourism: Information Technology for strategic Tourism Management,

Pearson Education Ltd, Essex, UK

2. C.S.V Murthy, E-Commerce Concepts, Models and Strategies, Himalaya Publications

3. Leon Alexis and Mathews Leon, Internet for everyone, Vikas Publishing House Pvt. Ltd,

New Delhi

4. K. Bajaj and D. Nagm, E-Commerce: The Cutting Edge of the Business, Tata McGraw

Hill

5. D.Buhalis, E-Tourism: Information Technology for strategic Tourism Management,

Pearson Education Ltd, Essex, UK



Annexure –

SF 101 Personal Grooming and Fine Dining 0-0-0-1

Course Objective

This course is designed to enable the students to identify the different components of grooming, dressing and

hygiene through various interactive activities. This will help students to improve their style and image quotient

and also improve their confidence levels.

Students will also get familiar with International Dining Etiquette and Standards, Basic Service Rules, The basics

of Oenology, Wine and Food pairing and Food Preparation and Presentation Essentials. This will equip students

to understand Fine Dining Etiquette and enable them to confidently navigate various Social and Business

situations in addition to learning how to entertain elegantly and be a courteous patron.

Section -A: Personal Grooming

Course Content

Personal Hygiene: Understanding the definition and importance of Personal Hygiene,

Understanding elements of hygiene and identifying good hygiene practices, Self-care,

Dos and Don’ts in hygiene regimen, Common mistakes to avoid. [02]

Art of Dressing: Understanding Image and its components, Linkage of Image with Self-

Esteem, Projecting confidence through apparel, Body Shape Analysis, Enhance and

Camouflage variations, Colour Psychology, Impact and use of colours in clothing,

Creating Various Hairdos, Chignon, Coiffure, Understanding and using various types of

accessories, Face Shape Analysis, Dos and Don’ts of accessorizing. [04]

Art of Maquillage: Understanding the importance and types of Maquillage, Basic,

Natural, Dramatic, Party, Formal etc. Understanding makeup products as per the skin

type, Accessories and their uses, creating various looks, Dos and don’ts of Maquillage,

Creating a Maquillage Kit. [02]

Section- B: Fine Dining

Dining Etiquette: Understanding Table Manners and their importance, Elements of

various Course Dining, Types of Table Settings, Understanding various types of cutlery

and crockery, Understanding the rules of Utensils and Dining Tools, How to Dine with

Finesse, Silent Service Code, Eating various difficult to eat foods. [04]

Rudimentary of Wine & Food: Understanding basics of Wine and its types, Origin of

Wine and Wine Production Methods, Wine Regions of the world, Wine Tasting Methods,

Basics of Wine Glassware, Identifying Wine Labels, Wine and Food Pairing Rules,

Matching Weights, Complementing and Contrasting Rules, Physical Properties ,Various

Pairing Principles. [02]

Culinary Art: Understanding Culinary Art, Basics of Food Preparation, Identifying and

using various types of Kitchen Equipment, Safety procedures to be followed in the

kitchen, Understanding various Culinary Terms, Introduction to International Cuisines,

Basic Food Preparation. [04]

References: Section -A

1. Todd, K. (2019). Style Session: Perfecting the Art of Dressing. New Holland Publishers.

2. Karbo, K. (2009). The Gospel According to Coco Chanel: Life Lessons from the World's

Most Elegant Woman. Rowman & Littlefield.

References: Section- B 1. Dhawan, V. (1990). Food and Beverage Service. Frank Brothers

2. Johnson, H., & Robinson, J. (1994). The World Atlas of Wine. New York, NY.: Simon &

Schuster.

3. Puckette, M., & Hammack, J. (2016). Wine Folly: The Essential Guide to Wine. Penguin


Annexure –

Books. 4. Arora, K. (2005). Theory of Cookery. Frank Bros. & Co. Ltd.

5. Dubey, S. C. (2007). Basic Baking. The Society of Indian Bakers.

6. Rappaport, R. (2013). The Big Book of Vegetarian Recipes. Adams Media.



Annexure –

FIRST YEAR

SPRING SEMESTER

(Semester – II)


Annexure –

TT102 Tourism Documentation 3-0-0-3

Course Objective: Tourism industry is growing at very fast pace. In India the outbound tourism and inbound

tourism are also growing. International tourism involves several types of formalities. The students of tourism

should know about such formalities, which are needed in the form of several documents. In this course the

students will learn about required documents in foreign travels.

Course Content

General history of passport, visa and other formalities in different parts of world and

India. Documents needed for foreign travels. Immigration formalities at airport for

outbound and inbound tourists. [10]

Passport; Definition. How to get the passport form. The essential documents,

photographs and fee for passport. Types of passports. Alternatives of passport. [9]

Visa- Meaning. Types of Visa issued by India. How to obtain Visa. Necessary

documents to get Visa, Visa on Arrival, Online Visa Registration, ETA, Schengen Visa,

U.S. Visa, U.K. Visa [10]

Other formalities; Travel and baggage insurance, Disembarkation card, Baggage rules,

Currency regulation. Foreign regional registration office. Health regulations; Yellow

fever, Malaria, H.I.V. certificates. [10]

Text Books

1. Mohinder Chand, Travel Agency Management , Anmol Publications, Pvt. Ltd.

References:

1. IITTM ,Delhi Chapter, Ministry of Tourism, Govt. of India & Delhi Tourism

Development Corporation, New Delhi.



Annexure –

TT112 Economics of Tourism 3-0-0-3

Course Objective: Tourism is now recognized as an economic activity of global significance. This complex

and multi-faceted industry plays an important role in the economics of many developed and less developed

countries. The main aim of this course is to give the macroeconomic picture of tourism’s role within national

economies using the fundamental concepts learned in introductory economics course.

Course Content

Introduction to Tourism Economics: Concepts of economics and their relevance to

tourism, Tourism development and national economy contribution to GDP, Globalization,

Liberalization, Privatization and their impacts on Tourism, FDI in Tourism-Trends and

Implications. [10]

Economics of Tourism Demand: Nature of demand, Factor influencing tourism demand,

economic determinants of Tourism demand, price and income elasticity of tourism

demand, trends in tourism demand. [10]

Economics of Tourism supply: Market Structure and Tourism supply, elasticity of

supply, Integration in tourism supply, supply trends. [9]

Economic impacts of Tourism: Employment and income creation, Tourism Multiplier,

Balance of payment, Foreign exchange. Visible and invisible trade, Cost concept, types of

costs, Tourism Taxation [10]

Text Books

1. Ahuja. H.L., Business Economics, S. Chand & Co. New Delhi.

2. T.R.Jain, Business Economics, V.K. Publication, New Delhi

References:

1. Vanhove. N., The Economics of Tourism Destinations, Oxford: Elsevier Butter

worth- Heinemann

2. Nellis and Parker., The essence of Business Economics, Prentice Hall, New Delhi



Annexure –

TT122 Human Resource Management In Tourism 3-0-0-3

Course Objective: The primary objectives of this course are to acquaint the students emerging global trends in

tourism business environment.

Course Content

Introduction of Human Resource:

Human Resource- Concept, meaning and definition; Importance of HR in tourism

industry; Concept of employee life cycle; approaches to managing HRs in hotels:

emerging role of HR manager in tourism sector. [10]

Human Resources planning:

Human Resource planning- meaning, process, factors and need for HRs planning;

Job analysis- meaning, types, proposes and uses; job description of major positions in a

travel agency and tour operation. [10]

Acquisition of Human Resources

Recruitment -meaning, process, methods of Recruitment in tourism industry; Selection

procedure-essentials and steps in selection process; Interview- meaning, and types.

Employee promotion, transfer and separation- meaning, purpose, and types [10]

Maintenance of Human Resources:

Employee Training and development- need, importance, and methods of in tourism

industry.

Performance appraisal- need & importance and techniques. [9]

Text Books

1. Aswathappa, K, Human resource Management, The McGraw-hill publications,

New Delhi.

2. Tripathi, P.C., Human Resources Management, Vikas Publications, Delhi

References:

1. Ian Beardwell and len Holden, Human Resource Management, Macmillan.

2. Robbins., The Management of Human resources, Prentic-Hall, New Delhi

3. Employee Relation-International Journal (special issue on people management in India

and sub- continents).

4. Hoque, K., ‘Human Resource management in Hotel Industry: Strategy, Innovations and

Performance’, London: Routledge

5. Boella, M.J , Human Resource Management in the Hospitality Industry, 5th ed,

Stanley Thornes Publishers, Avon



Annexure –

TT132 Tourism In India 3-0-0-3

Course Objective: India is one of the emerging economic powers of India. In tourism too India is one of few

Choicest destinations of the world. India has a great variety of natural and cultural tourist attractions, that’s why

it is said that India is for all reasons and all seasons. In this course few important and popular tourist destinations

are mentioned, so that the students can know about main tourist attractions of given places.

Course Content

Trends in inbound and outbound tourism in India, Trends in domestic tourism in India,

Major types of tourism in India mainly cultural, pilgrimage, Wildlife and MICE tourism.

[10]

Tourism Policy and Planning in India: A historical view, Tourism in the current Five Year

Plan, National Tourism Policy – 2002.

[9]

Administration of Tourism in India: Role of Ministry of Tourism, Government of India,

Role of State Tourism Corporations, Role of India Tourism Development Corporation

(ITDC).

[10]

Tourism Infrastructure in India : Transportation sector : Airlines and Railways,

Accommodation sector: Major hotel groups & Chains; Challenges before Indian Hotel

Industry, Tourism Marketing in India mainly the ‘Incredible India’ Marketing Campaign

[10]

Text Books

1. Amitabh Kant, Branding India: An Incredible Story; Harper Collins (India), Delhi.

References:

1. Mohinder, Chand , Managing Hospitality Operations , Anmol Publications , New Delhi.

2. Kaul, R.N.: Dynamics of Tourism: a trilogy. Vol. 2: Accommodation. Sterling Publishers

Pvt.Ltd. New Delhi.



Annexure –

TT142 Tourism Administration in India 3-0-0-3

Course Objective: To understand the role of Government and Public sector Organizations to augment the

tourism and its related sectors.

Course Content

Role of Government in tourism Regulation and Management, Role of Ministry of

Tourism, Government of India in terms of its Organization, Role and Functions.

[9]

State Tourism Development Corporations and their organization and role in tourism

development and promotion with special reference to: Haryana Tourism Corporation,

Rajasthan Tourism Development Corporation, Kerala Tourism Development Corporation,

Goa Tourism Development Corporation.

[10]

India Tourism Development Corporation (ITDC): organization, role and functions:

Divisions of ITDC, Hospitality Development and Promotion Board (HDPB): Role and

Functions, Role of Tourism Finance Corporation of India in tourism growth.

[10]

Tourism Planning in India: Growth and Performance, National Tourism Policy – 2002:

Objectives and main features, Problems and challenges of Tourism Administration in

India

[10]

Text Books

1. Mohinder Chand, Travel Agency Management , Anmol Publications, Pvt. Ltd.

2. Bhatia A.K. International Tourism Management, Sterling Publishers, New Delhi.



Annexure –

TT152 Communication Skills & Personality Development 3-0-0-3

Course Objective: The course introduces learners to the basic communication skills and personality traits

requisite in tourism and hospitality industry jobs. The theoretical inputs are designed to be used with

practical exercises in the class rooms and daily behavioral corrections.

Course Content

Understanding Communication- Concept, Process and Barriers to Communication.

Qualities of Effective Communication. Ways of making communication effective and

overcoming barriers.

Types of Communication-Verbal & Non-verbal communication – its importance, types &

use in business communication; Upward, Downward, Internal and External.

[12]

Written – various principles of effective writing; Letter - Types, Format and features of a

good letter; Email writing, Curriculum Vitae & covering letter; General Guidelines for

Preparing Personal Profile.

Oral communication - Group Discussions -Effective Conduct in Group Discussions,

Group, Discussion in Induction, Group Discussion Process, Topics in Group Discussion,

Tips for Group, Discussion, Clarity of Thoughts and Expression; Interviews-Purpose,

Types & Preparation; Public Speaking- Need, Planning Presentation, Delivering

Presentation, Basic Qualities in a Public Speaker.

[12]

Personality Development- Concept of Personality, Elements of Personality, Determinants

of Personality, Personality Analysis-Myers-Briggs Type Indicator (MBTI) Assessment. [7]

Personality (Grooming and Social Skills)-Grooming and Personal Hygiene, Basic

Concepts of Grooming, Personal Grooming and Corporate Grooming, Dining Etiquettes,

Corporate Etiquettes for Dining, Cross-Cultural Dining Etiquettes, Interpersonal Skills:

Developing Interpersonal Skills, Role Played by Interpersonal Relations. [8]

Text Books

1. Chaturvedi, P. C. and Chaturvedi, M. Business Communication, Pearson Education

2. Marden Orison Swett (2003). The Power of Personality, Kessinger Publishing

References:

1. George. B. & Chatterjee S. (2008). Food & Beverage Service & Management, Jaico

Publishing

House, Mumbai, India.

2. Covey Stephen R. (1990). The Seven Habits of Highly Effective People, NY: Fireside/

Simon &

Schuster

3. Barker Alan (2007). Improve Your Communication Skills, Kogan Page, New Delhi

4. Michael A. (2007). Best Impression in Hospitality, Delmar. Thomson Learning

5. Taylor Shirley. Communication for Business, Pearson Education



Annexure –

TT162 Entrepreneurship in Tourism 3-0-0-3

Course Objective: To prepare the budding entrepreneurs in tourism and to provide the students basic

Knowledge of entrepreneurship and entrepreneurial skills.

Course Content

Concept of Entrepreneur and entrepreneurship- its evolution, characteristics, role of

enti'epreneurship on economic development, Entrepreneurship in lndia- Factors and

lnstitutional framework. Theories of entrepreneurship.

[10]

Relationship between small and large business, problems of small scale industries in

lndian context, growth of SSI's and Entrepreneurial motivation, policy support to small

scale industries and entrepreneurship.

[10]

Forms of ownership- structural patterns, entrepreneurial development and training,

aspects involved in the growth of entrepreneurial environment.

[9]

lssues relating to small business, financial, marketing channels, technological challenges

in small business. Problems and remedies of entrepreneurship in lndia.

[10]

Text Books

1. S.S. khanka, Entrepreneurial Development, S. Chand & Company Ltd., New Delhi.

2. Kanishika Bedi- Management & Entrepreneurship-oxford University Press.

References:

1. David H Holt- Entrepreneurship: New Venture Creation- Prentice Hall of lndia pvt Ltd

2. Methew J Manimala- Entrepreneurship Theory at the cross road: Paradigms & Praxis-

Biztantra, NewDelhi

3. Robert D Hisrich : Entrepreneurship- Mc Graw Hill Companies

4. Rajeev Roy- Entrepreneurship: 2"d Edition - Oxford University Press

5. Vasant Desai-The Dynamics of Entrepreneurial Development and Management-Himalaya

Publishing House



Annexure –

SF 111 Social Grooming, Home & Décor and Business Communication 0-0-0-1

Course Objective

This course will empower students to build their social skills and enable them to leave a positive impression in

various social situations. Students will get acquainted with the rules of proper posture and deportment in addition

to the social and business rules of using telephones and cell phones.

They will also learn the Fine Art of Ballroom Dancing. Knowledge of the basics of housekeeping and home

maintenance will make them experts at home management so that they can boast of efficiently managed, clean

and beautifully decorated homes. In addition, this course educates students on the Art of Floriography so that

they can avoid Faux Pas’ in social situations.

Section -A: Social Grooming

Course Content

Social Etiquette: Understanding the definition and importance of Social Etiquette, Social

Etiquette in Indian Society, Road Rage and Driving Etiquette, Anger Management,

Giving Feedback, Importance of Posture, Art of Sitting, Standing and Walking,

Understanding Elegance, Being Graceful and Charming. [02]

Telephone & Cellphone Etiquette: Definition of Telephone Etiquette and its

importance, Types of Callers, Different Styles of Communicating, Telephone Etiquette

Rules and Their Importance, Importance of Paralinguistic elements in telephone

communication. Basic Cellphone etiquette rules. Impact of poor telephone etiquette in

social and business situations. [02]

Positive Thinking: Definition and importance of Positive Thinking, The 3 Cs approach

for developing the right attitude, Circle of Influence Vs. Concern, Tips for building a

positive attitude. [02]

Dance: What is Ballroom Dancing, Importance and use of Ballroom Dancing knowledge,

Dance Forms, Understanding Beats, Importance of Coordination, Dance Steps. [02]

Section- B: Home and Decor

Home Upkeep: Home Upkeep and its importance, Selection of Fabric, Colour Schemes,

Bed Making Basics, Towel Art, Arranging Items in the Bedroom, Drawing Room and

Bathroom [02]

Flower Arrangement: Introduction to various types of flowers, Understanding and using

materials required for flower arrangement, Rules of Flower Arrangement, Types of

Flower Arrangements, Flower Gifting Options, The Language of Flowers, Indoor and

Outdoor plants. [02]

Section- C: Business Communication

Cycle of Communication and Barriers: Understanding the Meaning and Types of

Communication, The Communication Cycle, Barriers to Communication. [01]

Language Tree & Introduction to Sounds: Parameters for English Communication,

Language Tree, English as a Non-Phonetic Language, Understanding Accents, MTI, FLI

& RI, Word Composition. Understanding Phonetics. [01]

Consonant Sounds: Understanding Consonant Sounds and their characteristics,

What are Articulators, Paired and Non-Paired Consonant Sounds, Place and

Manner of Articulation, Tongue Twisters and Sound Drills. [02]

Vowel Sounds: Understanding Vowel Sounds and their characteristics, Difference

between Consonant sound and Vowel Sounds, Short and Long Vowel Sounds,

Diphthongs, Tongue Twisters and Sound Drills. Basic Transcription [02]

Syllables and Syllabic Stress: What are Syllables, What is Syllabic Stress, Components

of Stress, Rules of Syllabic Stress, Word Stress, its impact and importance, Pacing and [01]


Annexure –

Pausing.

Grammar 101: Parts of Speech, Commonly Confused Tenses, Common Prepositional

Errors, Commonly Confused Words, Basic Error Correction. [01]

Public Speaking Presentation: Types of Public Speeches, How to Overcome the fear of

Public Speaking, Steps to Prepare for a Speech, Most Effective Way to Deliver a Public

Speech. [02]


1. Sanghi, S. (2007). Towards personal excellence: Psychometric tests and self improvement

techniques for managers. SAGE Publications India.

2. Covey, S. R. (2004). The 7 habits of highly effective people: Powerful lessons in personal

change. Simon and Schuster.

References: Section- B

1. Raghubalan, G., & Raghubalan, S. (2009). Hotel housekeeping: operations and

management. Oxford University Press

2. Sawyer, B. (2008). Napkin Origami. Sterling Pub. Co., Inc

References: Section- C

1. Carnegie, D. (2016). How to Develop Self-Confidence and Improve Public Speaking.

Simon & Schuster

2. Jones, D. (2006). Cambridge English Pronouncing Dictionary. Cambridge University

Press.

3. Wren, P.C. and Martin, H. (2018). High School English Grammar & Composition. S.

Chand Publishing

4. Booher, D. (2015). What More Can I Say. Penguin Books.



Annexure –

SECOND YEAR

AUTUMN SEMESTER

(Semester – III)


Annexure –

TT203 Geography of Tourism 3-0-0-3

Course Objective: This paper is very unique for the budding tourism professionals to understand and to be

familiar with the global geography with reference to tourism.

Course Content

Introduction to Geography: Elements of Geography, Branches of Geography,

Importance of Geography in Tourism, World’s Climatic Zones, Latitude & Longitude. [7]

IATA Areas, Code and GMT Time: Areas, Sub Areas and Sub Regions As per

International Air Transport Organization (IATA), IATA Three Letter City Code, Two

Letter Airlines and Airport Code, International Date Line, Time Zones, Greenwich

Mean Time, Calculation of Local Time, Flying Time, Grounding Time, Elapsed Time,

Daylight Saving Time [10]

Planning Travel Itineraries, Qualifying the Customer, Planning Air Itineraries,

Resources for Research. [7]

Local Currencies around the World, Types of Local Currencies, Local Currencies &

Country Currency Codes [7]

Modes of Transport around the World, Development of World Transport Modes, Future

trends in Intercontinental Transport. [8]

Text Books

1. Burton, R. Travel Geography. Pitman Publishing, Marlow Essex.

2. Boniface B. & Cooper, C. Worldwide Destinations: The Geography of Travel &

Tourism. Oxford Butterworth Heinemann, London

References:

1. C. Michael Hall & Stephen J. Page .The Geography of Tourism and Recreation-

Environment, Place and Space. Third Edition, Routledge, London.

2. Travel Information Manual, IATA, Netherlands, 5. World Atlas

3. Hall, M ,Geography of Travel and Tourism, Routledge, London.



Annexure –

TT213 Customer Services 3-0-0-3

Course Objective: It would entitle the students to learn and inculculate set of skills required for providing a

quality services to the customers.

Course Content

Who is a customer? internal customer, external customer Who is a service provider?

Why are some service providers better than others? Who is a satisfied/ dissatisfied

customer? What are the consequences of satisfied/ dissatisfied customers? [8]

What is Quality? What is customer satisfaction? What is customer delight? Standards of

Customer Service. [7]

Key areas of customer care; The product or the service itself; Sales and promotion of the

service After sales support to the customer, Organizational culture. [8]

Customer Feedback, feedback tools Converting Customer care philosophy into everyday

action Developing customer trust and loyalty - online Grooming and Etiquette Telephone

Handling Skills. [8]

Complaint Management, Transactional Analysis in Customer Care, Customer care in

airlines, Customer care in hotels, Case studies and Role Plays. [8]

Text Books


References:

1. V. Kumar, Werner Reinartz, Customer Relationship Management: Concept, Strategy,

and Tools, Springer Publications, Heidelberg New York Dordrecht London.

2. Francis Buttler, Customer Relationship Management: Concepts and Tools, Taylor &

Francis, ebook.


https://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22Francis+Buttle%22


Annexure –

TT223 Tourism Management

3-0-0-3

Course Objective: The course would provide the knowledge of management aspects linked to tourism and

would enlightened the students know-how about different dimensions of tourism organisations .

Course Content

Introduction- Definition of management concept-Development of management-

managerial skills of tourism-management of tourism-components of tourism

accommodation-attractions-accessibility-management of environment. [8]

Management of tourism marketing-segmentation-marketing mix-tour pricing- types of

demand and supply and marketing research. [7]

Nature and classification of tourism- Basic nature of tourism, Nature of tourism:

Leiper’s Model, Tourist Generating Regions (TGR), Transit Regions (TR) ,Tourism

Destination Regions (TDR), Varied benefits of tourism, Indian concept of classification

of tours/tourism. [8]

Tourism planning- Need for tourism planning, Essentials of planning, Eight point

planning process, Aims of tourism planning, Significance of planning. [7]

Infrastructure of tourism management- Structural components, Important tourist

services, The seasonal character of tourism, Suggestions for improvement of tourism,

Tourism organisational set up in india- Structure of department of tourism, NTO & its

Functions [9]

Text Books

1. Dasgupta, Devashish (2010). Tourism Marketing. New Delhi: Pearson Education. (L)

2. Chowdhary, Nimit and Prakash, Monika (2005). A Textbook of Marketing of Services.

New Delhi: Macmillan India Limited. (L)

References:

1. Douglas Pearce , Tourism Today - A Geographical Analysis - Longman Group vk Ltd.

2. Pran Seth , Successful Tourism Management, Sterling Publishers Pvt., Ltd..

3. A.K. Bhatia, Tourism Development.- Principles and Practices. Sterling Publishers

Pvt.,Ltd



Annexure –

TT233 Business Accounting 3-0-0-3

Course Objective: To acquire conceptual knowledge of the financial accounting and to provide knowledge

about the techniques for preparing accounts in different business organizations.

Course Content

Theoritical Framework: Accounting as an information system, the users of financial

accounting information and their needs. Qualitative characteristics of accounting.

Functions, advantages and limitations of accounting. Branches of accounting. Bases of

accounting; cash basis and accrual basis. Generally Accepted Accounting Principles and

Conventions, Accounting Standard v/s International Accounting Standards. Accounting

Process: From recording of a business transaction to preparation of trial balance

including adjustments: Capital and Revenue expenditures & Receipts, Depreciation,

Preparation of Profit and Loss Account and Balance Sheet. (Sole Proprietorship only). [12]

Sectional and Self-balancing System: Introduction, advantages and disadvantages,

scheme of entries (including effect and rectification of errors), transfer from one ledger

to another, contra balances in ledger, self-balancing ledgers vs. sectional balancing

ledgers. [8]

Insurance Claims: Claims on account of loss of stock, loss of profit or consequential

loss, loss of fixed assets, application of average clause, self-insurance and co-insurance,

Entries in books of accounts, Workmen compensation insurance. [8]

Consignment Accounts: Important terms, Accounting records, Books of Consigner and

consignee, Valuation of unsold stock, Conversion of consignment into branch, loss of

goods—normal and abnormal. Joint Venture Accounts: Meaning of Joint Venture,

Accounting records, Difference between Joint Venture and Partnership, Joint Venture vs.

Consignment. [11]

SUGGESTED TEXT BOOKS

1. Mohamed Hanif and Mukherjee Amitabha., “ Financial Accounting”, McGraw Hill

Education, New Delhi.

2. Maheshwari, S.N., and Maheshwari, S. K., “Financial Accounting”, Vikas Publishing

House, New Delhi.

SUGGESTED REFERENCE BOOKS

1. Anthony, R.N. and Reece, J.S., “Accounting Principles”, Richard Irvin Inc.

2. Lal, Jawahar., and Srivastava, Seema., “Financial Accounting Text & Problems”,

Himalaya Publishing House, New Delhi.

3. Tulsian, P.C., “ Financial Accounting”, Tata McGraw Hill, New Delhi.

4. Elliott, Barry., and Elliott, Jamie., “ Financial Reporting and Analysis”, Prentice Hall

International.

5. Horngren, Charles T., “ Introduction to Financial Accounting”, Pearson Education.



Annexure –

Foreign Language – I 3-0-0-3

Offered by School of Liberal Arts & Sciences

TT243 Adventure Tourism 3-0-0-3

Course Objective:

The students will know about Adventure and Adventure Tourism. The difference between other types of tourism.

The environment of travel business. Also, the students will know about the various types of adventure and the

relation of adventure in tourism industry. This will make them to work and to indulge into new Adventure

Tourism Business.

Course Content

Introduction to Adventure and Adventure Tourism: Importance and definitions;

history of adventure tourism; classification and elements of adventure tourism;

difference between adventure and sports. [8]

Introduction to Land Based Adventure: hiking; trekking; rock climbing; repelling,

bouldering; skiing and safaris. Equipment used in land based adventure tourism. Popular

land based adventure places in India. [7]

Introduction to Water Based Adventure: Snorkeling; scuba diving; rafting; kayaking;

canopying and surfing. Equipment used in water based adventure tourism. Popular

water based adventure places in India. [8]

Introduction to Air Based Adventure: Paragliding, sky diving, bungee jumping, hang

gliding, ballooning, micro light flying etc. Equipment’s used in air based adventure

tourism. Popular air based adventure places in India [7]

Major Adventure Based Organizations and institutions in India. Various courses offered

in institutions. Scope and prospects of Adventure Tourism in India. Emerging trends of

Adventure Tourism [9]

Text Books

1. Negi, J. (2001).Adventure Tourism and Sports – Part- I & II, New Delhi: Kanishka

Publishers

2. Hoye, R., Smith, A. C., Nicholson, M., & Stewart, B. Sport management: principles and

applications. Routledge.

References:

1. New Som, D., Moore, S.A., Dowling, R.K. (2004. Natural Area Tourism, New Delhi,

Viva Books .

2. Malik, S.S. (1997).Adventure Tourism, New Delhi: Rahul Publishing

3. Buckley, Ralf (2006). Adventure Tourism. CAB International


Mody University Elective 3-0-0-3

Offered by Different Schools of University


Annexure –

TT253 Indian History 3-0-0-3

Course Objective:

This module educates the students about different phases of Indian History which is categorized into Ancient,

classical, Medieval and Modern India. History is taught realizing its relevancy in Indian Tourism.

Course Content

The pre-historic period, Indus Valley Civilization - Source of Information, Vedic Period

– Early and Later Vedic period. The Epic Age. Jainism, Teaching & Principles of

Jainism, Contribution of Jainism to Indian Culture. Buddhism-Rise and Growth,

Doctrines of Buddhism

[9]

Mauryan Period – origin, growth and contribution, Sunga Dynasty, Kusana Dynasty,

Gupta Period – political, religious, socio-cultural and economic development during

Maurya to Gupta period. Political condition of North India, South India and Eastern

India after Guptas

[7]

History of Medieval India 1206 - 1526 A.D. Rise of Turks, causes of Success of Arab

invasion and its impact, Slave Dynasty, Khaliji Dynasty, Tughlaq Dynasty, Sayyid

Dynasty, Lodhi Dynasty. Moghuls- Babur, Humayun, Akbar, Jahangir, Aurangzeb

[9]

Political Condition of India in after Moghul- Decline of Mughal emperor and its impact.

Rise of Maratha Power under Shivaji. Advent of Europeans in India - Establishment of

bases and trading centres of East India company and other European companies.

Establishment of British Rule in India.

[7]

Social and religious reforms movement in India, Brahma Samaj, Arya Samaj, Rama

Krishna Mission, Economic, political, religious and social development post-

Independence. Indian Democracy and contribution of different political parties for the

development of India

[7]

Text Books

1. Themes of Indian History – Part 1, 2, 3 – NCERT.

2. Chandra, Satish. A History of Medieval India, Orient Black Swan

References:

1. Basham. A.L, The wonder that was India, Picador; Indian ed edition.

2. Chandra, Bipin. History of Modern India, Orient BlackSwan

3. Chandra Satish (2007), A History of Medieval India, Orient Black Swan.



Annexure –

SF 201 Personal Grooming, Fine Dining and Home & Safety 0-0-0-1

Course Objective

This course is designed for students to enrich their grooming standards to an advanced level. It would help them

to present themselves as confident and elegant women. They would learn the techniques of enhancing their image

with appropriate choices of dressing and maquillage. Students will also learn the rules and manners followed in a

Formal Dining Environment.

These skills would enable them to create their mark once they enter the professional arena. Culinary Art classes

have been designed teach the art of preparing and presenting Exotic foods. In addition, they will learn life skills

like First Aid Basics and Fire Safety. This will help them to become leaders in the social scenario and also

improve their confidence levels. They will also learn the basics of how to maintain and design a beautiful home

which will further increase their sense of refinement.

Section -A: Personal Grooming

Course Content

Art of Dressing- Students will learn the art of arranging their wardrobe appropriately.

The various styles of wearing scarves with the suitable attire will be taught through

practical demonstration. They would learn to select specific gowns as per their body

shape. Students will learn, discuss and practice different styles of wearing the Saree along

with the variations of fabric. [02]

Art of Maquillage- This topic consists the revision of their previous understanding of the

basic skincare. It would further teach them how to select and use the right make-up

according to the time, occasion and purpose such as ‘creating a natural day look’ and a

look for the social dos. [02]

Restaurant & Party Etiquette- Students would learn to send and accept invitations for

the party, and would also get introduced to the concepts of RSVP in addition to Host &

Guest Duties. They will learn Menu Planning, ‘How to eat difficult foods’ to avoid

embarrassment in Fine Dining situations. The commonly used glassware and their uses

would be taught in Wine Etiquette. The basic guidelines of Restaurant Etiquette would be

discussed along with Tipping Etiquette. Students will also receive practical knowledge of

Laying out a table, napkin folding and preparing Mocktails through activities. [03]

Section- B: Fine Dining

Wine & Cheese Connoisseur- This topic will introduce students to the Elegant World of

Wine and Cheese. How cheese is manufactured, the different classifications will be

discussed. Demonstration of cutting and serving the cheese in professional manner would

be covered. Students will also get to know the right pairing of cheese with wine and food. [02]

Cocktails & Mock tails Collectif – Introduction to various Beverages, Understanding

the different sorts of cocktails and mocktails & the practical exposure of preparing classic

mocktails. They would learn the classic recipes of preparing cocktails. [03]

Culinary Art- Students will learn the art of preparing international cuisines such as

Chinese, French, Italian, Mexican, American, Japanese and Indian, equivalent to learning

the basic culinary techniques. They would also get a practical exposure to prepare a three

to five course menu in a fully equipped & professionally stacked kitchen. [04]

Section- C: Home & Safety

Tips on First Aid and Fire Safety: Understanding First Aid, Contents of a First Aid Kit,

Emergency Management Process, Identifying and Managing Situations where First Aid is

Required, What is a Fire, Types of Fire and Extinguishers, C.A.R.E, How to use a Fire

Extinguisher, Guidelines for Fire Safety [04]


Annexure –

Home Upkeep: What is Interior Decoration, Objectives of Interior Decoration, Colour

Wheel and Colour Schemes, Complementary, Monochromatic, Triad and Analogous

colours, Warm and Cool Colours, Law of Chromatic Distribution, Preferred Placement of

Items in a Room, Maximizing Space, Tips on Interior Decoration. [02]


1. Sabbath, A. M. (2004). Beyond Business Casual: What to wear to work if you want to get

ahead. IUniverse.

2. Bixler, S. (1997). The New Professional Image: Dress your best for every business

situation. Adams Media Corporation.

3. Woodall, T and Constantine, S. (2003). What Not To Wear for Every Occasion.

Riverhead Trade.

4. Bott, D. (2007). Chanel: Collection & Creation. Thames & Hudson.

References: Section- B 1. Donnelly, C. (2016). The Oxford Companion to Cheese. Oxford University Press.

2. LaVilla, J. (2015). The Wine, Beer, and Spirits Handbook: A Guide to Styles and Service.

Wiley.

3. Lillicrap, D. R. (2010). Food & Beverage Service. Hodder Education.

References: Section- C 1. Raghubalan, G., & Raghubalan, S. (2009). Hotel housekeeping: Operations and

Management. Oxford University Press.

2. Mendelson, C. (1999). Home comforts – The Art and Science of Keeping House. Scribner.



Annexure –

SECOND YEAR

SPRING SEMESTER

(Semester – IV)


Annexure –

TT204 Travel Agency and Tour Operations 3-0-0-3

Course Objective: The student should be able to understand the nature, structure and working of Travel

Agency. Also the learner will be able to comprehend the range of services provided by them and, highlights the

intricacies involved in tourist services.Recent trends and changes in travel agency and tour operations will help

them to have updated knowledge.

Course Content

Travel Retailing-Travel Agency & Tour Operations, Functions of a Travel Agency,

Departments of Travel Agency Package Tours & its Components, Client Handling

activities in Travel Agency. [6]

Itinerary Planning-Itinerary and its importance, Types of Itineraries, Factors to keep in

mind while designing an Itinerary, Itineraries for Inbound and domestic tourists:-

Golden triangle, Rajasthan tour, kerela tour Popular outbound Itineraries of Singapore,

Malaysia, Thailand , Europe Tour, Australia Tour [7]

Package Tours-Package tour and its components, Practical components of a standard

package tour Designing & Costing of a package tour [6]

Visas-Difference between Passport and Visa Types of Passport & Visa Preparing Visa

cases Formalities required for Various Visas like:- Schenegen, Dubai and Far East [6]

Forex-Basic overview of FOREX Forex Terminology- TCs, Cash currency, BTQ,

LERMS [6]

How To Set Up a Travel Agency -IATA Rules and Regulations.

CASE STUDY DISCUSSION (Including the profile of the company, area of

specialization, Tag Lines, CEOs and Top shots) Thomas Cook, La Passage to India,

Travelguru.com, BTA, Star Cruises: Overview. [8]

Text Books

1. Chand, M. Travel Agency Management: An Introductory Text.Anmol Publications Pvt.

Ltd., New Delhi.

2. S. K., & Mishra, J. M. Tourism: Principles and Practices. Oxford University Press.

References:

1. Goeldner, C. R., & Ritchie, J. B. Tourism principles, practices, philosophies. John

Wiley & Sons.

2. Jafari, J. (Ed.). Encyclopedia of tourism. Routledge.

3. Holloway, J.C. The Business of Tourism, London: Person Education Limited.



Annexure –

TT214 Sustainable Tourism 3-0-0-3

Course Objective: To prepare the budding tourism professionals by providing basic knowledge about

sustainable tourism related skills.

Course Content

Sustainable Tourism- meaning, definition, scope, sustainable development components,

major issues in understanding sustainable development, principles of sustainable

tourism management, aspects of ethics and social responsibility Key Stake holders.

[10]

Key issues of sustainable tourism development such as Ecotourism, carrying Capacity,

de-marketing, Fair pricing, transportation, education, role of industry, Role of public

and private sector, community involvement and local control and linkages therein.

[10]

Three dimensions of Sustainable tourism i.e. environment, economic life, social aspects.

Environment-scope of the concept of environment, major potential impacts of tourism

on environment, Economic Dimension-scope of the concept, and major impacts of

tourism on it, Social Dimension-scope of the concept of socio -cultural environment and

impacts of tourism on socio cultural issues.

[10]

Key actor in sustainable tourism- role of public sector, government bodies, local

authorities, tourism industry, voluntary organizations host community, media, and

tourists.

[9]

Text Books

1. Swarbooke , J-Sustainable Tourism Management, Rawat Publication, Jaipur.

References:

1. William Theobald-Global Tourism: The Next Decade-Butterworth Heinemann.



Annexure –

TT224 Tourism Planning & Development 3-0-0-3

Course Objective: Having studied Tourism Planning and Development, the students will be able to describe

theories of tourism planning and development. It will outline different approaches to tourism planning..It would

describe the elements of a tourism policy model and how these elements are used to form a tourism policy for a

destination.To outline the tourism planning process and different phases of that process. To analyze the tourism

development of a destination.To explain different strategies of managing tourism growth.

Course Content

Concepts of Tourism development policy, Definition & characteristics of policy,

Principles of policy formulation, Levels of tourism development policy, Stakeholders in

tourism development policy formulation. [6]

Concept of Tourism Development Planning, Definitions and Concepts of Tourism

Planning, Principles of Tourism planning (meaning, objective, types, characteristics

etc), Key Players in Tourism Development Planning. [8]

Stages of Tourism Development Planning: VMO (Vision, Mission & Objective

Formulation), Survey of the existing situations, Analysis & Synthesis Of the existing

situations, Plan formulation: developing strategies, Implementation, Monitoring and

Evaluation. [9]

Considerations in Tourism Development Policy and Planning, Environmental

Consideration, Economic Consideration, Community Consideration, Political

Consideration, Institutional Consideration, Facilities Standard Consideration. [9]

Case Studies -Understanding the success and failure factors of different cases around

the world. [7]

Text Books

1. Gunn, C.Tourism Planning: Basic, Concepts and Cases, Cognizant Publication.

2. Swain, S.K. & Mishra, J.M.Tourism Principles & Practices. Oxford University Press,

New Delhi.

References:

1. Morgan, N, Pritchard, A &Pride, R. Destination Branding: Creating the Unique

Proposition, Butterworth and Heinemann .

2. Butler, R.W. Tourism Area Life Cycle: Applications and Modifications, Channel View

Publications.

3. Tang, C.H. & Jones, E.E. Tourism SMEs, Service Quality and Destination

Competitiveness, CABI Publishing.



Annexure –

TT234 Tourism Organizations 3-0-0-3

Course Objective: The course would provide the knowledge about the organisation structure of different

tourism organisations, about their product & services and their working culture and environment.

Course Content

Introduction To Luxury Railways Luxury Trains in India

Royal Rajasthan on Wheels

Golden Chariot

Deccan Odessy [9]

Travel and Tourism Organizations

IATA History, Growth and Development, IATA Goals, IATA Approval Membership

UFTAA Introduction, Membership, Functions

FHRAI Introduction, Membership, Functions. [8]

Travel Agency and Tour Operations Business

Kuoni, Destination Management, Principle Services Offered

Thomas Cook, Introduction, Principle Services Offered. [8]

Accommodation Sector

Oberoi Hotels, Introduction, Activities of the Group , Oberoi/Philae Nile Cruiser, The

Oberoi -New Delhi ,The Oberoi Vanyavilas-Ranthambore. [8]

Aviation Industry

Jet Airways, Introduction Products and Services

Kingfisher Airlines Introduction Products and Services [7]

Text Books

1. Mohinder Chand. Travel Agency Management: An Introductory Text. New

Delhi:Anmol Publications Pvt. Ltd.

2. Cook, R.A; Marqua, J & Yale, L.J. Tourism: The Business of Travel. New York:

Pearson Education


References:

1. Fontgalland,B.De.The World Railway System. New York: Cambridge University Press

2. The Business of Tour Operations, London: Pitman.

3. Pender,L. Travel Trade and Transport. New York: Coninnum



Annexure –

TT244 Tour Guiding & Interpretation 3-0-0-3

Course Objective:

The idea behind introducing this course is to orient the students about the scope of tour guiding as a career

option. This course will help the students to appreciate better what the profession of tour guiding is all about by

giving them a practical experience of how to practice guiding in real life situations. It will also orient them to

the nitty-gritties of this profession. This course also intends to deliver key guiding skills.

Tour guiding: Introduction to tour guiding and tour escorting; difference between tour

guiding and tour escorting; role of a tour guide; Tour guiding in India; characteristics of

a tour guide steps to becoming a tour guide, steps to becoming a tour guide.

[9]

Guiding Techniques: Understanding the dynamics of tour guiding; practical tips,

mechanics of tour guiding; tools of the trade.

[8]

Practical guiding: Guiding at a monument; guiding at a religious site; guiding at a

museum, guiding on a coach. [7]

Situation Handling: Handling difficult tourists; handling questions; handling

emergencies.

[7]

Managing guiding business: How to plan an itinerary; setting up a tour guiding

business, Code of Conduct for tour guides in India (MoT).

[8]

Text Books

1. Chowdhary, Nimit (2013). Handbook for Tour Guides. New Delhi: Matrix Publishers.

(L)

References:

Mitchell, G.E. (2005). How to Start a Tour Guiding Business. Charleston: The GEM

Group Ltd.

Pond, K.L. (1993). The Professional Guide. New York: Van Nostrand Reinhold. (L)

Foreign Language – II 3-0-0-3

Offered by School of Liberal Arts & Sciences

Mody University Elective 3-0-0-3

Offered by different Schools of University


Annexure –

TT254 Legal Framework for Tourism

3-0-0-3

Course Objective:

This paper will help students to understand the legal and regulatory framework in the travel and Tourism

sector.

Course Content

Introduction to legislation: Concept; principles and role of legislation in tourism;

National Tourism Policy - objectives and consistency.

[8]

Legal and regulatory framework in travel and tourism: Relating to consumer

protection; health; safety and security of travel and tourism customers.

[8]

Transport Legislation: Surface; sea and air transport laws in relation to carriage of

passengers.

[8]

Contract legislation in relation to Travel and Tourism customers.

[7]

Business Ethics in travel and tourism sector; CSR policy for travel and tourism

businesses.

[8]

Text Books

1. Mill, Robert C.& Morrison Alastair, The Tourism System. 6th ed. Kendall Hunt

Publishing Co.

2. Grant, David, M. M. & Stephen. Holiday Law. 5th ed. London: Sweet and Maxwell

References:

1. Downes, John, P. & Tricia. Travel and Tourism Law. 5th ed. Huntington: ELM

publications.

2. Singh, A.. Contract and Specific Relief

3. Williams, G. L., & Smith, A. T. H. Glanville Williams: learning the law. Sweet &

Maxwell



Annexure –

SF 211 Social Grooming and Professional Skills 0-0-0-1

Course Objective

This module is designed with an objective of upgrading one’s social etiquette & skills. This would empower

students to confidently strike up a conversation in any social circumstances and events. They would also learn

about our roots through Indian cultural values & ethics and social dance styles.

Students will also learn to become professionals in office and business scenarios. Various forms of Etiquette

required in the professional scenario like Email Etiquette, Office and Business Etiquette and other soft skills like

leadership, teamwork, time management will help the students to be well equipped for their professional life. Not

only will such skills help them to leave a good impression professionally, but also help to advance their career.

Section -A: Social Grooming

Course Content

Social Etiquette- Students will learn the importance of Social Etiquette and the various

factors contributing to build a strong character. They would understand the concept of

First Impression, its impact and the art of creating a positive First Impression. Topics

such as art of introduction, how to make an ideal handshake, how to a confident

conversation, the art of accepting and giving compliments, the skill of saying no politely

and basic travel etiquette would be covered. [02]

Understanding Indian Culture Values & Ethics – Students will get familiarized to our

country’s rich heritage. They will understand the value of age old Sanskrit Language and

other languages based on Sanskrit. Introduction to Indian scriptures filled with ancient

wisdom such as Vedas, Bhagwad Gita, Ramayana, Bhagwad Puran will be done. [02]

Dance- Students will get introduced to basic ballroom style of dancing. How to warm up

before dancing, understanding the music beats, correcting the form & techniques of the

graceful style of Ballroom dancing like Waltz, Foxtrot will be taught. [02]

Section- B: Professional Skills

Effective Time Management and Documentation: Understanding the meaning and

importance of Time Management, Pillars of Time Management, Pareto Principle, Time

Wasters and how to avoid them, Documentation Techniques, Types of Files and Folders,

Time Management Matrix, Efficiency Vs. Effectiveness. [02]

Office and Business Etiquette: Understanding Business Etiquette and its Importance,

Basic Etiquette in various Business Situations: Elevator Etiquette, Cafeteria Etiquette,

Cubicle Etiquette, Washroom Etiquette, Meeting Etiquette, Non Negotiable behaviours,

Honesty and Integrity [01]

Email Etiquette: Understanding the meaning and importance of Email Etiquette, Formal

Vs. Informal Emails, Formal Email Guidelines, Creating a Professional Signature,

Importance of Grammar and Spelling, Importance of Subject Lines, Understanding Email

Structures. [01]

Leadership Skills: Understanding the meaning and concept of Leadership, Manager Vs.

Leader, Core Values of a Leader, Leadership Competencies, Identifying your Leadership

Style, Types of Leaders. [01]

Team Building: What is a Team, Team Work, Team Building and it’s Importance,

Stages in Team Building, Recipe for a Successful Team, Different Key Roles in a Team,

How to be an Effective Team Player. Good Teamwork Vs. Bad Teamwork, Impact of

Team Building, Stories of Successful Teams [01]

Group Discussion: Understanding the definition and importance of Group Discussions,

Skills needed in a Group Discussion, How to interrupt others, Various roles in a Group

Discussion, Typical GD Mistakes. [02]


Annexure –

Confidence Building & Enhancing Self Esteem: Understanding the meaning and

importance of Self-Confidence. How to be Self-Confident, How to Build Self-Esteem,

Positive Affirmations, Success Stories, Modeling Positive Behaviours [02]

Communication Skills 101: 7 Cs of Communication. Communication Cycle and

Barriers to Communication, Importance of Listening, Listening Vs. Hearing, Types of

Communication, Mehrabian Theory, Body Language Techniques and Congruent

Communication [02]


1. Forni, P.M. (2002). Choosing Civility. St Martin's Griffin

2. Lickona, T. (2004). Character Matters. Atria Books

3. Easwaran, E. (2007). The Bhagavad Gita:(Classics of Indian Spirituality) (Vol. 1). Nilgiri

Press.

4. Bayer, L. (2016). The 30% Solution. Motivational Press.

References: Section- B 1. Covey, S. (2008). The Leader in Me. Simon & Schuster.

2. Bixler, S. (1991). Professional Presence. Adams Media.

3. Covey, S. (2013). The Seven Habits of Highly Effective People. Simon & Schuster.

4. Reiman, T. (2007). The Power of Body Language. Simon & Schuster

5. Di'Falco, M., and Greenky H, J. (2004). The Big Sister's Guide to the World of Work.

Simon & Schuster.

6. Gross, R. (1988). Peak Learning. Tarcher Perigee.



Annexure –

THIRD YEAR

AUTUMN SEMESTER

(Semester – V)


Annexure –

TT305 Sales and Marketing In Tourism 4-0-0-4

Course Objective: Marketing is the core of any business activity today. It is therefore important for a

manager to understand the concepts of marketing and refer to same in managing, planning and controlling. The

objective of this course is to acquaint the participants with concepts and techniques used in marketing both at

micro and macro levels.

Course Content

Marketing-Definition, Marketing Concepts (Need, Want, Demand, TQM, Product,

Customer value, Customer satisfaction, Exchange & Transaction, Market), Difference

between marketing and Selling, Marketing Orientation (Product concept, Production

concept, Selling concept, Marketing concept , Societal marketing concept), Mordern

marketing concepts (Green marketing, Mobile marketing, Cross-cultural marketing,

Web marketing , Tele marketing , Relationship marketing, Buzz marketing) [12]

Analysis and selection of market-Measuring and forecasting tourism demand;

Forecasting methods, Managing capacity and demand. Market segmentation and

positioning (STP). [9]

Marketing Mix Elements-7 P’s of marketing –Product (Levels, Classification, Branding,

Packaging, PLC), Place (Distribution channels Definition, Why use intermediaries?

How they add value? Channel functions, Marketing intermediaries in hospitality

industry) Price ( Definition, Marketing strategies , Initiating price change ), Promotion (

Definition , Functions, Promotion mix – Advertising , Sales Promotion , Personal

Selling , Public Relations), People , Processes , Physical Evidence. [12]

Sales Management-Definition, sales person’s role, prospect management, Buying

process, AIDA’s theory of selling, personal selling process, closing strategies, function

of sales management. [9]

Public relations -Definition / Meaning, Need for public relations, The concept of public

– internal / external publics, Comparison between advertising, promotion, publicity and

PR, PR tools – media / non-media, PR Campaign, PR in Tourism [10]

Text Books

1. Dasgupta, Devashish Tourism Marketing. New Delhi: Pearson Education. (L)

2. Chowdhary, Nimit and Prakash, Monika . A Textbook of Marketing of Services. New

Delhi: Macmillan India Limited. (L)

References:

1. Kotler, Philip, Bowen, John and Makens James. Marketing for Hospitality and Tourism.

New Delhi: Prentice Hall/ Pearson Education. (L)

2. Philip Kotler et. Al – Marketing for Hospitality and Tourism, Prentice Hall, 2003

3. Middleton, Victor Marketing in Travel and Tourism, 3/e. New Delhi: Butterworth-

Heinemann. (L)



Annexure –

TT315 Tourist Behavior 3-0-0-3

Course Objective: This course is designed to help students understand tourist behavior, factors affecting

tourist behavior, destination image formation, travel decision model, evaluation of alternatives and tourist

behavior modeling.

Course Content

Introduction to Tourist Behavior- Concepts of tourist behavior [7]

Factors Affecting Tourist Behavior-Cultural factors, Personality & Self-concept,

Perceived risks, Tourist self-image, Information & Tourist sources of communication,

Motivation, Attitude and Intention [7]

Destination Image Formation-Mental image, Mental categorization and Destination

awareness. [6]

Travel Decision Model-Structural modeling, Decision Rule, Decision-making, Process

modeling. [7]

Evaluation of Alternatives-Perceived quality & Perceived value.

[6]

Tourist behavior modeling- Pre-decision making, Post-visit evaluation, Future decision-

making. [6]

Text Books

1. Prasad, L.M. Organizational Behaviour. New Delhi: Sultan Chand & Sons.

2. Stephen P., Robbins. Organizational Behaviour. New Delhi: Prentice Hall of India Pvt.

Ltd

3. Koontz Harold and Weihrich Heinz. Essentials of management: An International &

Leadership Perspective. New Delhi: Tata McGraw-Hill Education.9th edition.

4. Dubrin, Andrew J.Essentials of Management.Thomson Southwestern, 9th edition.

References:

1. Certo Samuel C. and CertoTervis.. Modern management: Concepts and Skills. New

Delhi: Pearson Education.12th edition.

2. Robbins Stephen P, De Cenzo David A.and Coulter Mary. Fundamentals of

Management. New Delhi: Prentice Hall of India.

3. Weihrich Heinz, Cannice Mark V and Koontz Harold. Management- A global

entrepreneurial perspective. New Delhi:Tata McGraw Hill.



Annexure –

TT325 Destination Marketing & Management 3-0-0-3

Course Objective: This paper presents the core competency of Indian Tourism to the students to be familiar

with the places of cultural tourism interest. The objective is to help students understand the significance of

tourism resources of India.

Course Content

Introduction to Destination marketing, Environment of Destination, Destination

marketing plan, Consumer buying Behavior [8]

Case Studies: Golden Triangle, Pilgrimage Tourism, Cultural Tourism [7]

Adventure Tourism, Incentive Travel, Health Tourism [7]

Wildlife Tourism, Educational Tourism, Agro-Tourism/Rural Tourism, Beach Tourism,

Golf Tourism [9]

Destination Product, Destination Pricing, Distribution Channel, Promotion. [8]

Text Books

1. Sen,SailendraNath . Textbook of Indian History and Culture. Macmillan, New Delhi.

2. Basham.A.L . The Wonder That Was India.Rupa and Co., New Delhi

References:

1. Jacob, R.. Indian Tourism Products. Abhijeet publications.

2. Sahai, S. Indian Architecture: Hindu Buddhist and Jain. Prakash Books.

3. Gupta, S.P. Cultural Tourism in India. Indraprastha Museum of Art andArchaeology,

New Delhi.



Annexure –

TT335 International Tourism 4-0-0-4

Course Objective: This paper aims at providing an overview of global tourism trends along with major

places of tourist importance in different continents.

Course Content

Global Tourism: Past, Present and Future Trends, Critical issues Of World Tourism,

Understand the supply and demand of Tourist Travel, Reasons for Tourism Flow

patterns, Outline the evolution of International Travel and transport developments that

have affected tourism, Tourist Arrivals, Receipts & GDP of First Ten Leading Countries

, India’s Position in Global Tourism, Factors Contributing to Growth of Global

Tourism, Global Tourism by 2020, Diversification of Emerging Tourism Products, New

Competitive Global Emerging Tourism Destinations, Changing Dimensions of Tourism

Products. [12]

The Role of the State in Tourism-National Tourism Organization, Department of

Tourism, India,ITDC, DGCA, AAI, FHRAI. [10]

Travel Industry Fairs-Participation Advantages- ITB, WTM, PATA Travel Mart, ICCA. [10]

International Tourism Organizations-Need & Significance For Organizations- UFTAA,

WATA, ASTA, WTO, PATA & PATA Chapters, IATA, ICAO, IHA. [10]

Tourism Destinations of Asia, Africa, Europe, North America & South America [10]

Text Books

1. Swain, S.K. & Mishra, J.M.. Tourism: Principles & Practices, Oxford University Press,

New Delhi.

2. Bhatia A.K., International Tourism Management, Sterling Publishers, New Delhi.

References:

1. Reisinger Y, International Tourism – Cultures and Behaviour, Butterworth-Heinemann,

Oxford, UK.

2. William F. Theobald, W.F. Global Tourism, Elsevier Science, London.

3. Cochrane, J. Asian Tourism Growth and Change, Elsevier, London.



Annexure –

TT345 Conferences & Event Management 4-0-0-4

Course Objective: The purpose of this course is to acquire an in-depth knowledge about the specialized field

of "event management" and to become familiar with management techniques and strategies required for

successful planning, promotion, implementation and evaluation of special events.

Course Content

Introduction to MICE-Components of MICE; evolution of meetings; incentives,

convention and expositions. [12]

Conference Market-The nature of conference markets; the demand for conference

facilities; role of travel agencies in the management of conferences.

[9]

Meeting- Meeting planner/convention manager; organizing and planning meetings;

major attributes of meeting planners; types of meeting planners; types of shows.

[10]

IT Impact- Advancement of science and technology on conference business; trade

shows; exhibitions; incentives.

[9]

Impact of Events -The impact of conventions on local and national communities.

emerging dimensions of convention business in India. ICBP.

[12]

Text Books

1. Fenich, G.G. Meetings, Expositions, Events and Conventions- An Introduction to the

Industry. New Delhi: Pearson/Prentice Hall.

References:

1. Montgomery, R.J. and Strick, S.K. Meetings Conventions and Expositions- An

Introduction to the Industry. New York: Van Nostrand Reinhold.

2. Weirich, M.L. Meetings and Conventions Management. New York: Delmar Publishers

Inc.



Annexure –

TT355 Air Ticketing & Fare Calculation 3-0-1-4

Course Objective:

Airline ticketing, fare calculation and GDS familiarity is an essential skill for entry level jobs in airlines and

tour operations. This course is essentially a practical course aim to make learners understands GDS system

functionality, basic commands, and have the ability to interpret booked itineraries.

Course Content

Introduction: Aviation Geography: IATA areas; sub-areas; sub-regions. Freedoms of

Air.

Time calculation: GMT variation; concept of standard time and daylight saving time;

calculation of elapsed time and flying time.

Familiarizations with OAG: 3 letters city code; airport code; airline designated code;

country and currency codes; global indicators; TIM; Hubs and Gateways; Flight and

Routing Terms. Aircraft types. [12]

Planning itinerary by Air: Itinerary terms, types of journey and fares; introduction to

fare construction; Fare-Basis Codes; Fare Rules; international mileage and routing

systems and principle, fare construction with Extra Mileage Allowance (EMA), Extra

Mileage Surcharge (EMS). Familiarizations with Air Tariff: currency regulation, NUC

conversion factors, general rules.

[12]

Introduction to Amadeus and Basic commands: Introduction to the Amadeus GDS

and its features.

Basic Amadeus commands: Signing in and out of Amadeus, agent work areas; AIS

pages and HELP; TIMATIC commands; encode and decode cities, airports, airline

names and codes, aircraft equipment; flight availability; selling air segments; passenger

name records (PNR); supplementary data; modifying a PNR. [12]

Advance Commands: Fare Displays; Itinerary Pricing; Issuing Tickets; Advance Seat

Assignments; Queues.

[8]

Hotel & Car Booking: Basic Hotel Reservations & Car Rentals commands.

[8]

Text Books

1. Gupta, S.K. International Airfare and Ticketing- Methods and Techniques. New Delhi:

UDH Publishers and Distributers (P) Ltd.

Semer-Purzycki, J.A. Practical Guide to Fares and Ticketing. Delmar Thomson

Learning.

References:

1. Davidoff, D.S. and Davidoff, P.G. Air Fares and Ticketing. New York: Prentice Hall.

2. Foster, Dennis L. Reservations and Ticketing with Sabre. London: Create Space.



Annexure –

SF 301 Civility & Ethics, Business & Professional Grooming and Corporate Dinning

Etiquette 0-0-0-1

Course Objective

This course is designed for students to make them ready to face the world of business, entrepreneurship and

globalization. It is targeted at third year students, to prepare them for their professional entry so that they are able

to have a positive impact in various professional and business events. In addition, this course equips students

with mastery in the arena of soft skills and civility along with putting their best foot forward which will help

them to stand apart from the crowd and become a leader in the official and professional scenario.

Section -A: Civility & Ethics

Course Content

Character, Values and Credibility: A crucial module to aid character development, this

will help students build the foundation of their personality. This will make them solid,

dependable people who are assets to their workplaces, homes and society. In a world

where materialistic show has become very common this will enable students to stay

grounded in their values and be good human beings. [02]

Section- B: Business and professional grooming

Cross Cultural Communication and Business Travel Etiquette: In this world of

Globalization, it is crucial to understand diversity and cultural differences so as to avoid

faux pas, create global business relationships and overcome cultural barriers while

embracing various cultures. This module will develop a fine sense of blending cultures

and also include business travel etiquette basics to enable the new generation of global

travelers to leave the right impression even while travelling. [02]

Business Dressing : In this sub section the dressing and maquillage relating to formal

office dressing will be taught pertaining to different dressing needs for different

professions [04]

Self Defense: As women, it is important to be able to protect oneself in both social and

professional world by learning self-defense technique. This module is aimed at enabling

women to protect themselves and others which will further contribute to building a safe

society. [02]

Office party etiquette: in this section certain techniques of dance will be taught, which

are commonly a part of social and business parties. [02]

Section – C: Corporate Dining Etiquette

High Tea Guardian: Elegance should be the hallmark of every lady and how one carries

herself in various social/ business occasions contributes greatly to that image. This

module will impart knowledge on High Tea Etiquette, a British Tradition which is now

enjoyed globally as a business protocol [02]

Soiree Protocol: Students will learn the art of hosting parties, host and guest duties, the

various kinds of parties and balls and the code of etiquette for each including dressing,

deportment, behavior and others. Parties being a social and professional inclusion today,

this will help students to leave a positive impression. [02]

Culinary Art: Students will learn the art of baking, including various techniques like

creaming, docking, folding, marbling etc. and understanding how various kinds of cakes

(dry cakes, icing cakes) and cookies like butter cookies, oatmeal cookies, choco chip

cookies etc. are prepared in a fully equipped & professionally stacked kitchen. [02]


1. Valentine, S. R. D. (2004). Guide to cross-cultural communication (Vol. 26). Upper

Saddle River, NJ: Prentice Hai1.


Annexure –

2. Winston, P. J. (2005). Guide to Cross-Cultural Communication. Business Communication

Quarterly, 68(3), 374-379.

References: Section- B 1. Valentine, S. R. D. (2004). Guide to cross-cultural communication (Vol. 26). Upper

Saddle River, NJ: Prentice Hai1.

2. Winston, P. J. (2005). Guide to Cross-Cultural Communication. Business Communication

Quarterly, 68(3), 374-379.

3. Sabbath, Ann Marie (2004).Beyond Business Casual: What to wear to work if you want

to get ahead. iUniverse

4. Bixler, Susan (1997). The New Professional Image: Dress your best for every business

situation. Adams Media Corporation

5. Woodall, Trinny; Constantine, Susannah (2003).What Not To Wear for Every Occasion.

Riverhead Trade

6. Bott, Daniele (2007). Chanel: Collection & Creation. Thames & Hudson

References: Section- C 1. Lillicrap, Dennis R (2010). Food & Beverage Service. Hodder Education

2. Arora, K. (2005). Theory of Cookery. Frank Bros. & Co. Ltd.

3. Dubey, S. C. (2007). Basic Baking. The Society of Indian Bakers.



Annexure –

THIRD YEAR

SPRING SEMESTER

(Semester – VI)


Annexure –

TT306 Study Tour & Study Report ; Viva Voce (3 Weeks)

TT316 Summer Internship & Project Report; Viva Voce (10 Weeks)

SF 302 Soft Skills and Interview Skills 0-0-0-1

Course Objective

All employers today want employees with not just a good academic record and technical skills but also excellent

soft skills, communication and interpersonal skills, negotiation, team work, conflict handling and presentation

skills. These employability skills are in huge demand and indeed play a crucial role in developing the personality

of students so that they can set themselves apart from the competition, crack interviews and transition into

various leadership roles. These life skills will help build the attitude and dynamism so that they become go-

getters in life.

Section -A: Soft Skills

Course Content

Goal Setting + SWOT Analysis: As students venture into their careers it is important to

be able to look at the bigger picture. This module will enable students to list down and

subsequently achieve their short, long and mid-term goals. They will identify what

prevents people from achieving their goals and how to ensure that they achieve their goals

each time following the SMART goal methodology. They will also understand their skills

better by listing them in the SWOT (Strengths, Weaknesses, Opportunities and Threats)

as per their goals. [02]

Stress Management: In this fast paced world where everyone is running the rat race and

wants to achieve everything in life. This results in an incredible amount of multi-tasking

which results in high stress situations which eventually affects physical and mental health.

This module will enable students to handle high stress situations with aplomb [02]

Negotiation & Conflict Handling: We all want leaders who can get us what we want by

negotiating on our behalf and manage situations of conflict. These life skills will

empower student to build this extremely crucial skill and make them excellent

negotiators, whether it is for a salary or a business deal. Being able to maturely handle

both internal and external conflict will make them leaders at the forefront of their teams. [02]

EQ + IQ + SQ: Blending together Emotional Quotient, Intelligence Quotient and

Spiritual Quotient will enable the students to lead fulfilling and balanced lives. Not only

is emotional intelligence a valued skill in employees, knowledge of this module will

enable the young prospective employees to build the right habits of work life balance

right from the beginning of their professional careers. [02]

Presentation Techniques: PowerPoint presentations are an integral part of our

professional lives. Knowledge of designing a powerful, high impact presentation along

with the skill of stage presence and excellent public speaking skills makes this module a

must-have in today’s world. This will enable students to become excellent presenters by

improving their confidence, delivery and designing skills. [04]

Section – B: Interview Skills

Group Discussion (Level 2): This module further builds up on the previous

understanding of various group discussion techniques like PREP, SPELT, KWA

approaches to enable excellence in Group Discussions which are an important part of the

recruitment process. Focus will also be on rigorous practice sessions with extensive [04]


Annexure –

feedback which will make students ready and confident for such activities in real life

situations. Micro Presentations: All presentations don’t require PowerPoint Slides. Short, powerful

presentation and talks which leave a huge impact on the audience and drive them to action

is the crux of this module. Again, a must have skill which includes excellent

communication skills, compelling body language and dynamic stage presence. [04]

Interview Techniques: Interviews are usually a student’s first interaction with the

professional world. With a low rate of conversion in most interviews and the pressure of

landing a good job, a lot of students find it difficult to put their best front. This module

will enable students to master the end to end interview process, right from designing the

right resume, professional dressing and body language to interview techniques including

handling difficult questions and honing in on their unique skills and capabilities. [02]


1. Covey, S. (2013). The Seven Habits of Highly Effective People. Simon & Schuster

2. Covey, Stephen (2008). The Leader in Me. Simon & Schuster

3. Goleman, D. (1998). Working with emotional intelligence. Bantam.

4. Brewer, M. Dr.(2008). What is your spiritual quotient

References: Section- B

1. Gorden, R. L. (1998). Basic interviewing skills. Waveland Press.

2. Gallo, C. (2014). Talk like TED: the 9 public-speaking secrets of the world's top minds.

St. Martin's Press.


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