Sanchar-Vaarta.pdf - Birla Global University

To globalize through international collaborations andexchange of students and faculty.To strive for excellence in teaching and research.To continuously innovate pedagogy and course content.To encourage diversity and inclusiveness.

Our FoundersOur Founders

About BGUAbout BGU

Late Sarala Birla and Late Basant Kumar Birla

Birla Global University (BGU) is a self-financed private unitary University and has been established by the enactmentof Birla Global University Odisha Act, 2015 with its main campus spread over an area of nearly 30 acres of landsituated at IDCO Plot No.2, Gothapatna, Bhubaneswar. As per the Act, the management of the university is carriedout by a Board of Governors headed by Smt. Jayashree Mohta, Chairperson, Birla Academy of Art & Culture being themain promoter of Birla Global University. Honorable Governor of Odisha is the Chancellor of the University.

The University has been established with a goal to be the best destination for aspiring new-gen professionals. It iscommitted to redefine ‘quality’ in education with state-of-the-art facilities, best of the infrastructure and finestfaculty. Presently, the University operates with six schools i.e. Birla School of Management, Birla School ofCommunication, Birla School of Commerce, Birla School of Social Sciences & Humanities, Birla School of Law, BirlaSchool of Applied Sciences.

To create and disseminate knowledge in global contextwhile pursuing Excellence, Innovations andInclusiveness

Late Basant Kumar Birla and Late Sarala Birla, successors ofLate G.D. Birla, are our Founders and Patrons whoestablished the Birla Academy of Art & Culture (BAAC) inCalcutta in 1964 to promote arts, culture, literatureand education. The academy has been vital in establishingBirla Global University, formerly BIMTECH, Bhubaneswar.

Late Basant KumarBirla has been involved in managementsince he was fifteen. Apart from being associated withmanagement of several companies like Birla Brothers Pvt.Ltd. and Kesoram Industries & Cotton Mills Ltd., he hasestablished many new industries for producing cotton, paper,polyester and nylon yarns, cement, chemical, tea, coffee, andcardamom.

While he was associated with Birla Institute of Technology& Sciences, Pilani and BITS, Biwani as Trustee, he was alsoassociated with educational institutions noted below:

1. Birla Global University (BGU), Bhubaneswar2. Birla Institute of Management Technology, (BIMTECH)Greater Noida3. Birla Vidya Vihar Trust, Calcutta4. Birla Sanskriti Trust, Calcutta5. Birla Vidya Mandir, Nainital6. Birla Vidya Niketan, New Delhi7. G.D. Birla Memorial School, Ranikhet

0505 Editorial Members

About Us 0707

0909

BGU Recruitment 0808

Highlights1010

Beyond The Lens 2323

Panorama3131

Shelf Essence 4141

Alumni Speaks

5050 Industrial Visits

5151BGU Flairs

Table of Contents

01

Prof. (Dr.) P.P. Mathur Vice Chancellor, Birla Global University

Tel : 0674 – 7103001-10 Website: www.bgu.ac.in

I am extremely happy to see that the Birla School of Communication of our University

has conceived and executed the idea of bringing out an e-magazine ‘Sanchar Varta”.The

first issue of the magazine is very informative and impressive.

The e-magazine will help the School to disseminate the efforts towards quality

teaching, research and various events in the School.

The School is a very vibrant one and nurtures creative talents of the students. I am sure

that the students will get motivated to contribute to the growth and reputation of the

School. This will help the students to portray their creativity. I hope that the e-

magazine will serve the purpose of building a brand of the School which is one of the

best in Eastern India .

I congratulate the faculty and students for this commendable effort.

02

https://bgu.ac.in/

Prof. (Dr.) B.K. DasRegistrar, Birla Global University


It gives me immense happiness to know that the Birla School of Communication, Birla

Global University is publishing their first ever e-magazine ‘Sanchar Varta’.

The e-magazine is a scholarly platform for students and professors across Birla School of

Communication on which they can publish a wide range of topics in the fields of current

affairs, communication, public relations, social issues and recent developments.

The e-magazine will allow Birla School of Communication community to provide

insightful content of relevant themes to enrich the audience and set up a reference for

readers. This would be an exploration of the author's intellectual prowess, impenetrable

knowledge, and mentally stimulating intellectual engagement for our diverse reading

audience.

Congratulations to the editorial team. I wish them good luck.

03

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Prof. Dr. Samson MoharanaDean, Birla School of Commerce & Birla School of Communication


I am delighted to know that the Birla School of Communication of BGU is bringing out

its first issue of E-Magazine “Sanchar Vaarta” very shortly. Over the last few years, the

School of Communication has earned a reputation for producing techno-savvy

professionals who are well placed in reputed organizations in the area of print and

visual media including social media. Through an innovative course curricula based on

modern technology, the school has been successful in engaging the students in various

curricular and co curricular activities throughout the year. I am sure the “Sanchar

Vaarta will provide a golden opportunity to both faculty and the students to show case

their achievements. I wish all the best for the new publication and hope that it will

play an important role in disseminating information about the school to all interested

students, parents and all those who are interested to know more about the school. My

congratulations to all those who have been involved in the publication of the e-

magazine “Sanchar Vaarta”.

04

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Editorial Board


Miss Tulika

Abhipsa Mallick Ankita Moharana Siddhartha Samanta

Sthitapragyan Mohanty Anwesha Padhi

Parbani Bhowmik Ankita Mohanty Swati Swagatika Sahoo

EDITORSEDITORS

DESIGNERSDESIGNERS

BAJMC 19-22 BAJMC 19-22 BAJMC 19-22

BAJMC 19-22 BAJMC 19-22MAJMC 20-22

MAJMC 20-22 MAJMC 19-21

Graphic Illustrator Layout Designer Creative Designer

05

Birla School of Communication

Faculty Coordinator

Assistant Professor

https://bgu.ac.in/

Letter From Editorial Board

Covid has brought forward a lot of uncertainty and in times like these, we thought of cheering you up a bit. We’ve been focusing on sharing stories online to provide encouragement and ideas to keep you healthy andhappy in these gloomy times. It’s hard to ignore the turmoil around the world but we have to remember thatwe can be the difference makers in our homes and communities. We welcome you to the first edition of our E-magazine – “Sanchaar Vaarta” by the School of Communication, Birla Global University.

As this magazine comes together, a surreal feeling has taken over. Working as a team from each other’s homesin isolation and putting this magazine together has been a very exciting journey! The fact that we all could beso distant and produce something so real is difficult to explain. We are very excited for everyone to go throughthis magazine! For several weeks now, we’ve all been living in uncharted territory. We’ve all experienced ourfair share of disappointments. But through it all, we can find the light.

We’ve also been blessed with time to think, time to pivot and learn, time to spend with family, time to assesswho we want to be when we re-emerge from this perilous situation as victors. There has never been a bettertime to access incredible resources from the comforts of home. Here, we have on your plate lots of positivityabout how our mindset can be so powerful in helping us shape our world. It’s been incredible to see howcreative you can become when you aren’t running the roads. This initiative is taken and supported by all thefaculties and honourable Dean from the School of Communication, Birla Global University.

All the members behind this E-Magazine have worked a lot on making the magazine relevant and informative.Birla School of Communication believes in letting the creative expression of the students flow and nurture. Wehave compiled an assortment of heartfelt poems, real anecdotes, industry-forward articles, blurbs, shortstories, columns and compositions, and art from the heart that’ll keep the pipeline full for days to come. TheE-magazine provides an impetus for the students to truly express their thoughts and expression in the mostcreative and journalistic ways as well.

Communication in its truest sense should inspire people to communicate and reciprocate better. We aspire toprovide you with a window to a plethora of ideas and discussions. We hope you enjoy every stop on this tour of“Sanchaar Varta”, from Beyond the Lens to Shelf Essence. We welcome your feedback in a hope to see youagain with the next issue. From our family to yours: stay safe and enjoy this time together.


Thank You..06

https://bgu.ac.in/

We are a top-notch J-School which is at the forefront ofdeveloping well-equipped communicators for the digital age.The intensive hands-on training by leading academics andindustry experts act as a transformative experience for ourstudents. This provides enduring skills that they need forsuccess in today’s fast-paced media landscape. Our state-ofthe- art TV studio and internet radio station (Radio BGU)along with industry employability enhancement programmeempower them for excellent job placements in media andentertainment (M&E) sector.

It's a real feather in our cap to have placed students inorganizations like Burson Cohn & Wolfe and Ketchum. Theseare world's leading public relations firms. Adfactors PR ,which is India's top Independent PR agency has also recruitedour students. Zee Entertainment Ltd hired with a CTC of 7lakhs.

A degree in mass communication from Birla Global Universityopens up opportunities in Journalism, Public relations andAdvertising, as a lucrative career.

Birla School Of CommunicationBirla School Of Communication

Tel : 0674 – 7103001-10 Website: www.bgu.ac.in 07

https://bgu.ac.in/

Top Notch Companies Recruit BGUiansTop Notch Companies Recruit BGUians

It has been our constant endeavour in Birla Global University through teaching, training, field visits, andexposures to the ever-changing scenario of the market and industry to equip our students with skills,technology and an appropriate mind set for the recruiters visiting the campus from different industriesevery year. The highlights of placement at BGU are the range of profiles offered in various sectors like PublicRelations, Advertising, News, Content writing. The placement department not only manages to bring tocampus top rung recruiters from all over the country, it also ensures that its students get placed in the bestjob profiles that match their aspirations.

The students have been placed in top recruiting companies like Zee Entertainment, Genesis BCW, Ad FactorsPR, PR Hub, Ketchum Sampark PR, Global Data, NET 18, Zee News, Etv Bharat etc.

The University provides students with opportunities to visit companies and learn from their work andinteractions with company officials to have a practical view. Students’ Summer Internships and short-termprojects are exclusively industry focused so as to equip them to be industry-ready. Since we work in a fastchanging national and global environment, our students have been trained and shaped well to have theright type of approach and awareness to perceive things and prepare them to work in an ever-changingcompetitive environment.

Birla Global University offersstate-of-the-art educationaland placement facilities for

grooming students to excel inthe global market. We

congratulate our students forlanding in their dream jobs

through our campusplacements and wish them allthe luck for a successful career

ahead!

Dream CatcherDream CatcherDream Catcher


https://bgu.ac.in/


Birla Global University is one of itskind, it has the ability to captivateyou not just with its infrastructure,but also with everything thatcomes within. From the academicsto sports, everything has its way ofenthralling the students for abetter tomorrow

Alumni Speak

Srishti PamnaniSrishti PamnaniSrishti Pamnani

BAJMC 17-20BAJMC 17-20BAJMC 17-20

Shubhangi ShreyaShubhangi ShreyaMAJMC- 19-21MAJMC- 19-21

Atharva SheteAtharva SheteAtharva Shete

BAJMC 17-20BAJMC 17-20BAJMC 17-20

Birla Global University is one of the best in thestate having a great infrastructure and faculty. The lectures are interesting and academicallystimulating and practical's applied to the real-world case studies which is extremely useful.

Birla Global University, the name itself is thecombination of various cultures and traditions allin one place. The campus in itself is mesmerizingwith its rich architecture and eco-friendlyenvironment. Birla School of Communicationhelps one to broaden their understanding ofvarious professional activities like PublicRelations, Advertising, Documentary/ Short FilmMaking, etc. The faculty here understands theneed of the students and is quite friendly.

Adyasha MohantyMAJMC 19-21

Avinash PradhanMAJMC 19-21

Homelike place-BGU has not only givenme the eye to identify this virtual worldbut also discover myself. The amount of belief it has given to me,the amount of knowledge, the amount ofcourage, strength it has built in myselfthat is really going to help me walkrest of my journey.

The journey here at BGU is somethingthat will always remain close to myheart. It's a journey that gave me anopportunity to carry out my dream. Thememories that I made here in suchshort period of time and the guidancefrom my teachers will always remainclose to me.

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In the country, currently, about 1000+ colleges and institutes offer mass-communication and journalism programmesin different levels, in which the maximum number of institutes are based in Delhi NCR counting nearly 150 institutesfollowed by Bengaluru and Kolkata as cities and Maharashtra as a state.

With media being the fourth pillar of democracy, the demands for well-trained professionals and media experts havelet to the growth of training grounds. While journalistic qualities are considered inherent, deep insight into mediamatters, ethics, and responsibility have been an outcome of the hundred years of media education in a country wherethe right information is crucial for its growth amidst diversity.

Indian Journalism and journalist played a vital in Indian pre and post-independent India. Many indigenous journalistsrecognised the importance of journalism at the very early stages of the freedom movement. These included The Hinduand Swadesamitran under G. SubramaniyaAiyar, The Bengalee under Surendranath Banerjee, Voice of India underDadabhaiNauroji Amrita Bazar Patrika under Sisir Kumar Ghosh and Motilal Ghosh, Indian Mirror under N.N. Sen,Kesari (in Marathi) and Maharatta (in English) under BalgangadharTilak, Sudharak under Gopal Krishna Gokhale,and Hindustan and Advocate under G.P. Verma.

Interestingly, the first Indian Newspaper started by an Irish man, James Augustus Hicky. Hickey is considered thefather of the Indian press. He started the Bengal Gazette in the year 1780. However, it was seized in the year 1872 as itwas critical of the British Government. Like the newspaper in India, even the Indian media education was alsoinitiated by a foreigner. She is none other than Dr. Annie Besant. Besant was a British social reformer, famous for hercontribution to women's rights and a supporter of Indian nationalism and the founder of the Theosophical Society ofIndia.

The first journalism course at the National University at Adyar, Madras (present Chennai) under the aegis ofTheosophical Society, in 1920. In fact, the first journalism course was the part of English Department. It was the threeyear degree course with the combination of English and Linguistics. To give more practical training to the students,Besant arranged the hands on training at her ‘New India’Newspaper office. It is the stepping stone for the professionaltraining in the field of media education in India. Due to the nature of the newspaper and freedom movement, Besantdidn’t given much time to it, thus, it didn’t continued to further.

Another milestone in the media education initiated as certificate course at Aligarh Muslim University in 1938. At thesame time, The Indian National Congress started the Home Rule and Indian nationalism movements. To penatratethese ideologies to the rural areas of India, the Indian National Congress Party intiated the journalism trainingsessions to the youth. The first such session was started at Kochi town in the Travancore State (present Kerala State).

All the above initians were meant for the professional journalists only. Many universities have shown interested tointroduce the Journalism courses, the dearth of certified professionals not allowed them to go farward.Finally, Professor P P Singh established the first Journalism Department in Punjab University, Lahore (present inPakistan) in 1941, which was one of the first journalism programmes in the Asian region. . Professor Singh consideredas the founding father of formal journalism education in unified India. Professor P P Singh had professional degree injournalism at the University of Missouri, Columbia, USA.

Mr Suresh Kumar GolleAssistant Professor, Birla School ofCommunication

100 years of media and journalism

education in India

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At the early days of Independent India, the University of Madras started the first department of Journalism and

Communication in 1947. Coincidently, The Department of Journalism and Mass Communication of Calcutta

University, Kolkata claims to have been established in the year 1948.

The Department of Journalism at the Maharaja’s College, Mysore started in 1951, offered journalism as one of the

three optional subjects. Very soon this subject attracted a large number of students and gained popularity. In the year

1972, the bachelors degree course upgraded as Masters and research course at the same institute.

Simultaneously in the Southern part of India, the Department of Communication & Journalism, University College of

Arts & Social Sciences at Osmania University was started in 1954 by D’Forest O’Dell. Osmania University upgraded

journalism course to a bachelor degree course in 1962, which was considered as the first-degree course in journalism.

Thus, the University of Mysore put a milestone by introducing journalism as a subject of study at the post-graduate

level offering master’s degree.

With the inspiration of all these journalism academic insitittions, the first inistitute to offer well structured with

comprahensive of Print Media and Radio Media was the Nagpur University, Pune, Maharastra.

Moving to the eastern indian Media education, the Odisha state Berhampur University one of the universities to

introduce the journalism education. The department establishment in 1974 marks the beginning of Journalism

education in the State of Odisha. It offered teaching for Bachelors degree in Journalism. In 1977 nomenclature was

changed to Bachelor of Journalism & Mass Communication. Further, 2 Years Masters degree course M.J.M.C. was

restructured in 2000 and the semester system of examination as per U.G.C. guidelines was introduced in 2002. At

present the Department offers teaching for 4 semester Master's degree examination leading to award of the degree in

M.A. (Mass Communication).

During past 40 years, the Department has produced above 1000 alumni and about 60% are employed in Media

organisations such as newspapers, radio and television channels, government public sector and Public Relation

organisations, advertising agencies, non-government organisations and academics.

The Indian Institute of Mass Communication (IIMC) was set up in New Delhi, 1965 with support from UNESCO and

the Ford Foundation, under the aegis of the Ministry of Information and Broadcasting.

Inaugurated on August 17, 1965, by the then Minister for Information and Broadcasting, Indira Gandhi, the Indian

Institute of Mass Communication (IIMC) started with a small staff, including two consultants from UNESCO.

Moving on to Northeast India, the concept of media as an industry evoked the need for quality media and journalism

education over the years.

Though perceived as a relatively contemporary phenomenon, it was an out of box foresight that led to the

introduction of media education at Gauhati University in 1967, marking the beginning of media education in the

Northeast.


https://bgu.ac.in/


The Department of Journalism and Mass Communication was established in 1973 in the Faculty of Arts at the

Banaras Hindu University. With the establishment of SITE and Kheda as important landmarks in the history of

communications and communication-research in India, higher studies in mass-communication witnessed a

profuse transformation in the course contents.

There are three universities exclusively for journalism education now, Makhanlal Chaturvedi National University

for Journalism and Mass Communication (MCU) in Bhopal, Madhya Pradesh, established in 1990, Kushabhau

Thakre University of Journalism and Mass Communication, Raipur, Chhattisgarh, established in 2005 and Haridev

Joshi University of Journalism and Mass Communication, Jaipur, Rajasthan, established in 2012, closed in 2017

by the next government and reestablished in 2019. Several media houses (like The Times of India, Pioneer, The

Statesman, India Today, Indian Express, Tehelka, to name a few) had set up media schools.

Indian Institute of Mass Communication (IIMC) opened a campus in Dhenkanal in August 1993 and offered Post

Graduate Diploma course in English Journalism with 40 seats. IIMC, Dhenkanal started a PG Diploma course in

Odia journalism in 2001. This was for the first time that IIMC started a regional language journalism course

besides English and Hindi. This has gone a long way in providing quality training students and has immensely

helped in raising the professional standard of journalism in Odia. By mid-2020, there are over 40

Colleges, Institutes and University departments offering media courses in Odisha.

Founder of the BombayChamber music society,

Walter Kaufmanncomposed the signature

tune for All India Radio in1936 Photo Courtesy: That

Canadian Magazine

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I have always found myself attracted to folk art forms. As amatter of fact, I believe our earliest indulgences in masscommunication begin with traditional realms ofcommunication- Grandma’s folklores, puppetry atcarnivals and the televised dramas on Doordarshan. Tothink of it as building our idea of the world as childrenwouldn’t really be an overstatement.

After almost two decades, I found myself exploring thenostalgia of childhood in a more prolific and professionalfashion. Till then, folk art was entertainment. As a studentof mass communication though, the meaning evolved andso did my understanding of the ancient styles ofcommunication. At the Birla School of Communication, the academics wereso designed as to help students find relevance of ancientcommunication forms in contemporary times. BesidesFolk Media being a major paper in the syllabus, numerousvoluntary webinars and workshops were conducted withworking personnel from Doordarshan and All India Radioto subjectively explain to the students how mainstreammedia converge with traditional styles to reach out to thediverse Indian diasporas.

Webinars were organized on behalf of the college to

facilitate students to interact with theatre professionals

and academicians specializing in Folk Media. Taking

advantage of the pandemic, we were encouraged to use

our time to study the various subcultures within Indian

states and application of the same for resolution of various

relevant issues and spreading awareness about

development plans and policies.

In 2020 just before the pandemic, out of monotonous and

tired corporate life, I decided to quit my job and build

myself more. With lost confidence, fears and dilemmas I

moved to Odisha for a change. And here, I came across Birla

School of Communication known for its experienced

faculties and greened atmosphere.

The first thing that hit me was the Radio Club of BGU and

the professional studio they carried with a self internet

Radio system. I got involved in various activities that go

through from ideation to production. From deciding and

researching the subject, scripting, editing, adding sounds,

creating features and enacting them was practically the

best thing that happened to me.

During a pandemic, it was an opportunity for us to work

with Radio BGU who operates thoroughly through the

internet. Sitting at home, working on five different scripts

that reflect all over the world was the most joyous

experience for me.

It practically shaped me as an entrepreneur, journalist,

writer and in every aspect of life. It brings back my

confidence to develop an idea and communicate to the

world through a series of affairs.

Anwesha PadhiMAJMC 19-21

SthitapragyanMohantyMAJMC 20-22

Folk Art carries the essence of

our culture, and in a way, of usRadio BGU shaped me both

professionally and personally


https://bgu.ac.in/

As demand for the need of high-quality relevant contentincreases, the major role is played by creativity in this.They say “content is king”, and digital PR agencies arerising to the challenge, creating everything frominfographics and quizzes to elaborate interactive content.Social media has transformed the way that content isspread, and it’s now possible to reach massive audiences atthe push of a button. If PR is all about content, then SEO isa key element in it. To be shareable, content must beoptimized, so fluency in SEO basics is a necessary skill.

Social Media as a big help for Public Relations to evolve inDigital World

Social Media gave birth to the new Public Relations andthe goal of this PR 2.0 is to understand the communities ofpeople or the target audience that the organization wantsto reach and how to engage them in conversation withoutmarketing to them. Press releases are being replaced byinfographics, blogs, vlogs, video, and in-house interviews.PR agencies have adapted to incorporate digital marketingPR activities, which made promotions of products easywith the help of social media platforms. Unlike traditionalPR, it is easy to measure Digital PR results. Digital PR isbacked by data and is, therefore, more quantifiable, andROI analysis is more detailed (e.g. views, clicks, shares,and likes.)

THE BOTTOM LINE

What is the role of Public Relation? To be a bridge betweenthe company and their public, right? It can easily deliverthe same with the help of booming Digitalization whichprovides immediate messages, reactions andcustomization. PR 2.0 is equal to the evolution of new PR,nothing less, nothing more; that helps put the public backin Public Relations.

Before stepping into BGU for my Journalism and Mass

Communication degree, I had no idea about Public

Relations. But then, I was bombarded with information on

the same topic by one of the finest professors in the

institution. The professor took us to the golden era of

Public Relations with an opportunity to work in a media

organization as an Intern by the institution. With the

advent of technology, now PR has turned its face towards

social media.

PR IN THE GENERATION OF SOCIAL MEDIA OUTBURST

Digital media holds a position to change everything, it

helps many to evolve with time. It has and will also

continue to change the public relations industry. PR is no

longer just about communicating a message with an

audience. Rather, it’s about having a conversation with

audiences. No doubt traditional public relations practices

still play a major role in strategic campaigns and branding

strategies; however, the digital age has brought with it

many new methods and measurement tools which allow

public relations experts to track campaign results in real-

time. A digital PR agency focuses on online presence.

With the rise of Google and other search engines, it’s their

job to ensure that a client’s website ranks highly in online

searches. High-quality links are needed, as well as

optimizing the website itself. Original online marketing

strategies relied heavily on the technical knowledge of

SEOs, with only a small amount of input from creative

minds. Yet with the evolution of PR and Google’s ability to

understand online content, the time has come for SEO and

PR to join forces.

Karishma BeheraMAJMC 20 - 22

Public Relation 2.0


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Public Relations in India is growing exponentially and is being bolstered by digital adaptation. Resonating on this

growth pattern, today diverse organizations from healthcare to entertainment, corporate to start-ups are utilizing PR

as an instrument to gain visibility and manage their reputation. Be it media management, social media services or

influencer marketing, the PR players are reaping big dividends by providing customized communication intervention

to their clients.

The must have skills to succeed in the communications industry are good writing ability, attention to detail, media

tracking, being social media savvy, business environment awareness and passion to excel.

This sector has really become a fertile ground for someone who wants to make a mark in the field of strategic

communication. Seen as an exciting and attractive career path, make sure you stand out as a successful PR

professional by having the right skills.


Shiv Shankar DasAssistant Professor, Birla School of Communication

Public Relations: A Fulfilling

Career Choice

'Mughal-e-Azam' was atrilingual movie - with all scenes

shot thrice in Hindi, Tamil &English. When the Tamil one

flopped miserably, the Englishlanguage one was aborted

almost immediately!

Photo Courtesy: Citymapia

Credits: IMDb.com

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An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable,broadcast, and satellite television platforms, the types of companies that traditionally act as controllers or distributorsof such content.

The term is most synonymous with subscription-based video-on-demand (SVoD) services that offer film and televisioncontent access. There have been both cases of cut-throat competition and cases which showed that companies want tocreate goodwill in the market. India’s over-the-top streaming (OTT) market remains one of the fastest-growingmarkets in the world.

The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. In 2010, Digivivelaunched India's first OTT mobile app called nexGTv, which provides access to both live TV and on-demand content.nexGTv is the first app to live–stream Indian Premier League matches on smartphones and did so during 2013 and 2014.

With major data service providers like Jio bringing down data costs, there has been a significant shift in viewership inIndia with the number of Indian users growing at the rate of 4-8%.

The OTT platforms are confined to youth preferable TV shows and movies but cover the sports and kid’s entertainmentzone. Be it awe-inspiring thriller movies or light-hearted TV shows or wholesome web series leaving you alloverwhelmed, the OTT channels have taken care of all age groups with their preferred genres.

Talking about the current scenario, the pandemic harms the television and film industry, leaving the regularspectators dismayed. Subsequently, people have become dependent on OTT platforms. Covid-19 led to a situation like ahouse lockup initially and slowed down the economy like never before. But this strict lockdown boosted mediaconsumption.

The over-the-top (OTT) platform saw an immense boom, and it became a major source of entertainment for viewersInIndia, Arre, Disney+ Hotstar, Eros Now, BigFlix, Hooq, Netflix, Hungama Play, and some 30-odd platforms havemushroomed and are being watched by the majority of households. A recent news story in a national daily noted thatthere are currently 40 providers of OTT services, which distribute streaming media over the internet.

Despite all the freedom these platforms get in terms of broadcasting content, the Supreme Court’s observation of theseplatforms is undeniable. As content-viewing shifted from being a community experience on a 70mm screen to apersonalized affair on 5-inch mobile screens, the nature of the content changed too.

With no restrictions, and encouraged by the wild success of certain shows, makers felt free to include graphic scenesand language that they would otherwise avoid fearing rejection from the censor board. In this context, the most recentcontroversy was when the Information and Broadcasting (I&B) Ministry took a step towards governing these OTTplatforms (Netflix, Hotstar, Amazon Prime, etc) but faced criticism for the same species from the torch bearers of theFreedom of Expression.

Anisha PandaBAJMC 18-21

Rise of OTT platforms


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Photo Courtesy: theGuardian.com

The sole purpose of this decision is to keep the check on the content as only the OTT platforms did not have agoverning body. For instance, TV programming comes under Cable Television Network Rules, 1994. There is theCinematograph Act, 1952, and the censorship for films. Press and Registration of Books (PRB) Act, Press Laws andMedia Ethics for print and the media.

Undoubtedly, OTT platforms need regulation and supervision but keeping in mind the creative freedom of thefilmmakers and audience’s needs. There needs to be a healthy and gradual discourse of alternative content so that artand content can continue to thrive through the OTT platforms.

This criticism was mainly to highlight the point that thisgovernance could be a boundary upon the creative freedomof the filmmakers but on the other hand, it could also bebeneficial in putting a restriction on the content thatchildren should be saved from. The Union Governmentannounced the decision to regularize the online portals. Thismeans that the OTT platforms will now be under the controlof the Information and Broadcasting Ministry(MIB).


Photo Courtesy: NDTV Gadget 360

Pratima Puri is an Indiannews anchor who was

Doordarshan's first newsreader. The station went

on air in 1959.Photo courtesy: Wikipedia.com

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It was in the winters of 2005, I was in the 3rd semester of my master degree course of journalism and mass communication atInstitute of Media Studies, a private media institute in Bhubaneswar. One day the Director of the institute called me to hisoffice and told that you can join as an intern in the Odia daily newspaper “Prajatantra” from next week. Without giving asecond thought, I joined as an intern for the next two months in the newspaper. The person whom I was reporting was gentleenough who assigned me reporting responsibility of city events.Then I never looked back and also never thought myself as anintern. Within a span of two months I was a regular contributor to the newspaper covering the city affairs like cultural andsporting events. Those days I have to write the news reports and fax them to the newspaper office at Cuttack. By February2006 the newspaper offered me a fulltime job of a reporter. I was also desperately searching for a fulltime job for somepersonal reason. That significant reason helped me to convert my internship to a full time job in the same organization. I feeleach student irrespective of their discipline should be focused and serious during their internship and should leave no stoneunturned to convert it into a full time job. I have also seen students doing multiple number of internships but landingwithout a job at the end. This has raised question on the ability and interest of interns that may also lead to frustrationsometime. The biggest challenge is, how can you do it? The simple answer is I can do it.

After all, it cannot get better than starting your career in a company you are familiar with and doing the work that deeplyinterests you. Internships don’t just add to your experience and give you exposure, they are also a great way for companies totake note of well-performing individuals and assess whether they can permanently fit the bill.

My experience says the best internships don't often take place at large companies but at smaller companies as it happened inmy case. Because these places are perennially in need of extra hands, which means an intern gets to do the work a full-timeemployee would do. So one learns more since the work he/she does counts.If you are interested in turning an internship intoa full-time job after graduation, you can use some specific techniques to increase your chances of getting hired.Getting aninternship is easy. Turning the opportunity into a job is difficult. Yet many people are able to make the conversion easily.

BE A PROFESSIONAL FROM DAY ONE

Many times, interns are not paid for the work they do in offices. But that does not mean one should treat office like anecessary evil. Be professional from day one. Don't be absent from work even if you are not on the payroll. Arrive on time anddo overtime if needed. Show sincerity.

ASK FOR WORK, BUILD TRUST

An intern is, in many offices, seen a person who is probably of no use since the person knows neither the work nor theprocesses to get the work done. Change that perception among the employees. Ask for work. Watch the employees at theirwork and offer to help them. They must trust you.

GET YOUR GOALS SET

Request the person who is supervising you during the internship to set up goals for you to achieve during your stint in thecompany. This will give you a direction in your work and you will feel like coming to office everyday to accomplish the goals.

Dr. Gyanaranjan MishraAssistant Professor, Birla School ofCommunication

“Getting an internship is easy. Turning the

opportunity into a job is difficult”

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SEEK MENTORSHIP

This is vitally important. Acknowledge the expertise the employees in the office have and try to learn -- first by watchingand then coming forward and asking the person who is probably most receptive to you to train you. Many enjoymentoring.

BE CURIOUS

The more curious an intern is, the more chances that employees see the person as a potential employee. This shows yourinterest in the work being done and or in the state of the industry the company is in. You will also gain insights into theworking of an industry that goes beyond what you may have read or what others would have told you. Also, note down thepoints you hear or learn. Show pro-activeness.

KEEP A RECORD OF YOUR WORK

One does not always gets absorbed in the company one interned in. But that stint may help you land a job anothercompany. So keep a record of all the work you did as an intern and accomplishments you had.

NETWORK SMARTLY

Internships are opportunity for growth - not just during the period one spent at an office but for one's career. Do not forgetto network with the employees while you are there. Seek their emails asking if you can stay in touch. So the next time thereis a vacancy, they know who to refer.

MAKE A GOOD IMPRESSION

As an intern it is your responsibility to show your supervisor and others within the organization that you have what ittakes, both personally and professionally, to fit in with the corporate culture. Taking time to learn about the mission of theorganization and what it values in its employees can provide essential information on how the company identifies anddefines success.

COMPLETE ASSIGNED PROJECT IN TIME

If you foresee a challenge with a deadline on a project you are working on, make sure you notify your supervisor and ask forany input he/she might provide or ask for an extension to get the project completed. Be sure that you offer a valid reasonfor the project delay such as other unforeseen problems or other work priorities that needed to be addressed prior togetting the specific project completed on time.

FOLLOW RULES AND ESTABLISHED GUIDELINES

Becoming part of the corporate culture includes learning the established dress code of the corporation. It also meanslearning time allotted and what's expected for established lunch periods and breaks. Take your time to learn the rules andguidelines expected by the organization before jumping in and making any serious mistakes.

SHOW INITIATIVE

Illustrating your interest in developing new knowledge and skills relevant to the position will boost the employer'sconfidence in your willingness and initiative to do a good job. Showing enthusiasm and offering to attend workshops orseminars will increase your understanding of the business and will make a favorable impression on your supervisor.

EXPRESS YOUR INTEREST IN WORKING FOR THE COMPANY

By expressing an interest in the company, you are letting the company know that you consider the organization aplace that you would like to work. Even though there may not be any current positions available, by letting yoursupervisor know that you would be interested in working for the company, you will be more likely to be contactedonce a position opens up.

Networking is about relationship building. Once you develop a strong networking group, you will develop a bettersense of what it takes to be successful and learn how to create a network that can assist you in accomplishing yourcareer goals. Having a mentor whom you respect will help to make the internship experience much less stressful.

EXPRESS YOUR APPRECIATION

Last but not the least, once you complete your internship, a short thank you is always appreciated and will leave afavorable impression with the employer. If you are returning to college, be sure to stay in touch with yoursupervisor and colleagues and take the time to inquire about potential job openings they anticipate in the future.


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Public Relations has currently become one of the primary career options for many students enrolling in masscommunication. Yes, it is a promising career option but how much do we understand the profession before placing iton the vision board of our career?

Many a times students pursuing mass communication reach out to me to understand how to get placed in an agencywithout quite understanding what the profession demands. If you too are quizzed by this vocation and its path ahead,you will find this a nice read.

A simple google search defines PR as managing the spread of information between an organization and the public inorder to affect the public perception. Now let’s try to understand ‘organization’, ‘information’ and ‘public’ in a littlelayman language. Imagine you are the CEO of a brand that manufactures organic hair oil. To kick-start your businessyou had to convince your father and two of your uncles to invest in your business. The target consumers of your brandare the millennials who are gaga over anything that has an ‘organic’ label on it. You have five employees to help you ingrinding the raw material, packing it in glass bottles and selling it in the market. All these people are your public. Theinvestors are your stakeholders who also fall under the same category. To run your business smoothly you have toensure your public remains pleased at all times as they have a direct influence on the bottom line. Now let usunderstand the role of a PR professional and ‘information’.

Assume you wish to launch a new variety of hair oil, now apart from spending on advertising (where you have to spendmoney from your pocket and you’re not sure if that will pull consumers to buy your products) you thought of gettingthe coverage in newspapers. Now comes the part of a PR professional. A PR specialist uses his/her understanding of themedia to get journalists to write a piece on how your organic oil company is launching a new variety of oil. Thus, thesame newspaper that would have taken lakhs of money to put out an advertisement has now given you a place withoutyou spending a single penny. This is called earned media or PR.

Advertising is called paid media because we spend money to buy that space in the media while PR is earned as thecredibility and nature( most of the time media relations of your PR agency with any publication) of our informationhelps us make it news items.

To become a successful PR professional one needs to know the media in and out. Should study the newspaper than justgoing through the headlines. Moreover, understand what stories make news as you are going to be the storytellers inthe future for your clients. In addition to it, should track the journalists and what sectors they cover. This will give youan idea of who to reach out with your client’s message. If your client is an FMCG company, you cannot reach out to asports journalist requesting him to cover your information. Same way if you handle a health client, reaching out to acrime journalist will be a deadly sin!! Not only newspapers but also should keep an eye on TV, online news portals, newage media like brut, ScoopWhoop, Inshorts, podcasts and so on. Also, it is essential to join relevant forums and findtheir contacts. All these things will help you to become a media expert. You have to brush up your writing skills as well,because the articles you see on Forbes with the byline of the CEO, of XYZ company, are often written by their PR team!So, hope you understand the significance of writing skill in this profession. Good communication skills and mediaknowledge are the bricks to build your PR career. Hence, start today and do not wait for tomorrow!

Priyankita Praharaj A layman understanding of

Public Relations!PR Professional at GBCW

Alumni MAJMC 17-19


https://bgu.ac.in/

Why advertising matters as

a subject?

We almost breathe on advertisements’, stated Social Samosa, a famous marketing portal. Advertising is a vast and

growing industry in which creativity and the way of storytelling matter the most. A single picture or one line or

even a few seconds of clippings can hold the audience's attention onto the screen. With a Pandemic hitting the

world, the dynamism of advertisements and how people scroll through it partially changed and the need for

digitally conjugated audience-oriented content finds its way. So it becomes equally important to not only focus on

the trends but also what the audience wants and how it is reflecting. Preparing an Adjust for the sake of promoting

a brand goes last on the scale and the master art of storytelling scored high. So the importance of actually learning

about this subject as well as practical implementation has got its own pros in the industry.

I take pride in saying, Birla School of Communication, has its own hamlet of creativity and passion which not only

helped me to understand my abilities but shaped my view according to the current changes. As this field is ever-

growing and changing, one must adapt and present accordingly.

The School has a diverse variety of subjects, which helped me to understand the various sections of this whirlpool

of the communication field. From the past year, when all of us were in our respective homes our department made

sure we won’t miss any of the practical curricula. From clearing the textual concepts to organising a virtual ad

exhibition, from implementing teamwork to researching various brand strategies our teachers took care of it all.

Birla School of communication will always remain a solid rock of reliance in my life.

MAJMC 19-21

Disha Bannerjee

The first product to beadvertised on TV was

Gwalior Suitings in anadvertisement that

appeared on 1st January1976.

Photo courtesy: Zaubacorp.com

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Miss TulikaAssistant Professor, Birla School ofCommunication

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Vividh Bharti :Desh Ki Surili Dhadhkan

Talking about radio in the current digital age seems like a very old thing. Today, where voice can be reached to millionsof people without borders in a single click, the broadcast of Vividh Bharati Radio service and being the favouritechannel of the people is a history in itself.Vividh Bharti has been serving in the country since last 63 years. VividhBharati has seen the transformation of the country. After independence, every stage of social, economic, political,technological development has been seen by Vividh Bharati and most importantly, has kept that change with him. Inthe changing times with the generations, Vividh Bharati has also changed its programs in the same way as the choice ofthe people has become.

The Vividh Bharti Service was started on 3rdOctober1957, as a service of ‘light entertainment ‘to compete RadioCeylon.One of the reasons for the establishment of Vividh Bharati is also believed that at that time the Government ofIndia had banned Akashvani from playing film songs for various reasons. It was understood that film music was notgood, only classical-music based songs were played on the radio.

At the same time, Radio Ceylon was also fulfilling its 'commercial-interest' by reaching out to the audience throughfresh film songs. In such an era, personalities of literature and radio broadcasting like Keshav Pandey, Pandit NarendraSharma, Gopaldas and Girija Kumar Mathur laid the foundation of Vividh Bharati and it was called 'All IndiaEntertainment Service' of All India Radio and the programs were called Panchrangi program of All India Radio. 'This isVividh Bharati, the Panchrangi program of All India Radio'. This meant that the five fine arts were to be included init.The first song on Vividh Bharati was 'Nach Re Mayura/ Khol Kar Sahasn Nayan/ Dekh dhehne gagan-magan/ DekhSaras Swapna Jo Aaj Hua Poora'. Which was written by Pandit Narendra Sharma and sung by Manna Dey under themusic direction of Anil Vishwas.

Yunus Khan, a very popular radio announcer and presenter working in Vividh Bharati, has mentioned in one of hisarticles that filmmaker Hrishikesh Mukherjee had told him in a conversation that Vividh Bharati is the backgroundmusic of the life of the Indian common man. The voice of Vividh Bharati is also heard in many of his films.

Vividh Bharati not only entertains through film songs, but the conversations of artists of all genres of art are present intheir museum, whether it is literature, classical music, drama, cinema, film music etc. Its programs are produced andbroadcast keeping all ages in mind. Jaimala, Ujale Unki Yaadon Ke, Sangeet Sarita, Hawa Mahal, Chhaygeet andSpecial Sakhi Saheli on women are some of the major programs which have become quite popular. Right now, in theCorona era, health and awareness were also given place by Vividh Bharati in its programs. In the recent 'Kuch BateinKuch Geet' program by adopting technological development, Vividh Bharati directly connects with its listenersthrough its Facebook page. In this way, those who do not have a radio set and through the Internet, Vividh Bharati hasmade its reach more and this is the reason why it is being called the melodious beat of the country.

Currently Vividh Bharati can be listened to all over the world on Android and iOS also through an app called 'All IndiaRadio Live'. Vividh Bharati is available all over the world even on the web, so what is the matter of delay, the article isover and you tune in to the melodious beat (Surili Dhadkan) of the country.

BeyondTheLens

23

By students of Birla School of communication

pavitra shome(Qutub Minar, Mehrauli)

barnita sahani(BGU Campus)

Clicked By Students

Books never keep you in the dark. It enlightens your mind andheart. In books you can fall in love, get hurt, travel mountains,and ancient cities or fairylands and die sometimes and then backto becoming the person you were. Books are great company.

Through this picture, we explore the beauty of the monumentbuilt during the 2nd century BC.

Here we stand embracing the arrival of the shining sun at ourmost favourite spot in BGU.

It's been quite a time since I have been near you, but thememories are still fresh since th day I saw you.

Break free from the chaos. Run away into the unknown, get lostand find yourself and grow your own wings.


sK Sartaz Ali Barkat(BGU Library)

BARNITA SAHANI

(Ajanta & Ellora Caves)

tanmay ghosh

barnita sahani(BGU Campus)

tanmay ghosh BARNITA SAHANI(Near BGU Campus)

sK Sartaz Ali Barkat

(BGU )

I am not an enthusiast when it comes to cities, preferring rollingscenery, wildlife and stars to museums, monuments, architectureand traffic.

The morning after the Yaas cyclone :The essence of the heavenly azure eventually returns in time nomatter how much the clouds try to conceal their beauty.

(Victoria Memorial, Kolkata)

Trams have a predetermined path, but not you. So, choose yourpath efficiently.

(Shyambazar, Hoogly)

(Near BGU Campus)

This is what I mean when I say I live in Kolkata: Victoria Memorial build in the memory of Queen Victoria.

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Sunit kumar dash

barnati sahani(Bhubaneswar)

yash gupta

Clicked By Students

The 'diya' to my happiness. Lights up even the darkestof the rooms.

Structure builds minds into great Monuments.

Eyes are the homes of silent prayers.

One evening I saw a dragonfly with golden buring wings. Dancing in thesunlight, resting on sunrays. All alone, it spread sparks of fire everywhere itlanded. Lighting the world on it's own. So, I guess in the end, all we need is alittle light.


pavitra shome

(Dhauli Santi Stupa, Bhubaneswar)

yash gupta

sunit kumar dash sK Sartaz Ali Barkat

You can build a palace, but the queen makes it a home.

(Bhubaneswar, Odisha )

(Lonavla, Maharashtra)

The dog is a true gentleman; I hope to go to his heavennot humans'.

(Jamshedpur)

(Dhauli Santi Stupa, Bhubaneswar)

(Athagarh)

(Jamshedpur )

Connecting People, tried re-creating Nokia'siconic boot Logo.

A father who was teaching his son to swim, was excited about beingclicked while doing so. The only person who has drowned severaltimes in his life to keep the heads of the people he loves above water.

sK Sartaz Ali Barkat

(Athagarh)

subhransu sekhar sahoo

(Bhubaneswar)

Being independent to explore the world through its wings, this tiny bird isstill wondering about how a small device like a mobile phone keeps humanbeings distracted all day!

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Film screening & discussion session with filmmaker Mr.Mohan Kumawat

Tour Of "Birla School Of Communication"


Interactive session with Ms. Sonia Kulkarni, Managing Partner at Hunk Golden and Media

Interactive session with Dr. Sanjeev Bhanawat, UGC Team Member

Interactive session with award-winning documentary filmmaker Ms. Priya Thuvessay

Practical session in the TV studio of Birla School Of Communication

Interactive session with Ms. Aditi Rajput,Leading News Anchor, NDTV

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Potarit photography session in TV studio of Birla Global University

5 day photoshop workshop with Graphic Designer Mr. Biranchi Prasad Sahoo

Nikon's photography workshop In BGU auditorium

Making of special radio interview in Radio BGU with Ms. Sagarika Nath, Traffic DCP, Bhubaneswar

Interactive session with filmmaker Mr. Hardik Mehta

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Virtual Events During COVID-19 Period

Interactive session with Ms. Saira Mujtaba, English News Reader, All India Radio, Delhi

Special live session with Dr. Devendra Sharma, Prof. of Communication & Performance, California State University, USA

BAJMC, MAJMC Commencement Day 2020 Webinar on Public Relations

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Virtual farewell organized for BAJMC (Hons.) & MAJMC students

Online orientation session by Ms. Mahvish Rahman, Field Public Officer, Ministry of I & B, Jharkhand

Webinar on "Career Oppurtunities in Digital journalism" by Mr. Nilambar Rath, Founder, Odisha Live

Online orientation session by Ms.Tulika Jha, Corporate Communication Expert On "Corporate Communication"

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FUN ZONEFUN ZONE QUIZ!QUIZ!

FILMY FACT

Which was the first 3D movie inIndia? Which delivery app of India isfunded by Google? What was the original name ofSnapchat? “Neighbor’s envy, owner’s pride”.Guess the iconic brand from theabove tagline.

1.

2.

3.

4.

5. What is the national flower of Odisha?

WORD OF THE MONTH

This five letter word becomes shorter whenyou add two letters to it. What is the word?

Raj Kapoor’s ‘Mera Naam Joker’was the first Hindi movie to havenot one but two intervals!

The more you take, the more you leavebehind. What am I?


RIDDLE 01RIDDLE 01

RIDDLE 02RIDDLE 02

*ANSWERS ON THE PAGE 57.

FIFTH ESTATE

The Fifth Estate is a socio-cultural reference togroupings of outlier viewpoints in contemporarysociety, and is most associated with bloggers,journalists publishing in non-mainstream mediaoutlets, and the social media or "social license".

DIYDIY

Photo courtesy: deccanherald.com

You have tried clicking a night portrait using yoursmartphone, but the harsh flashlight shows all theunnecessary details?

You can tackle this problem by just blowing air!! Yes you read it right, just by blowing air into apolybag.

Things you will need:-1. A white or light colored polybag, only.

Blow a mouthful of air into a polybag, make it roundand inflate it completely.Place it by covering the flash of your smartphone orany camera. Switch on the flash and click pictures, you will surelysee a significant change, making the flash more softerand lot less harsh.

For better results, try this on a subject which hassharp edges and details in a complete or dimmedenvironment.

How to make a DIYHow to make a DIYCameraCamera diffuser diffuser

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Panorama

31

Hi, I am Covid-19. I am called so because it is an abbreviation of Coronavirus disease 2019. I was allegedly born in 2019 at alab in China. I am not sure about it, but it doesn’t matter anymore. Now there are 4 prominent variations of me across theglobe (The Health Site, 2021) along with some smaller ones, such as India’s variation. These new variations are difficult tocounter with the existing mechanism.

I had grown weak during the lockdown phase across the world. My ability to transmit was restricted due to limited humaninteraction. It was a bad time for me as my cases started to fall. It is not that I individually can take down lives, but I used topower other diseases in one’s body while weakening its immunity. Not being able to spread was a concern for my originalvariant. But then, like any other virus, I also came up with multiple new variants, as I mentioned. They are stronger andhave a better ability to pass up to multiple people. The humans on the other hand have lowered down their guards and aretaking me very lightly, especially here in India. It was majorly because my cases went down and the mortality rate wasreally low. Now look who’s back and stronger!

Due to the multiple opportunities that humans provide me these days to get into their bodies, I am spreading like a wildfire.Humans without masks and hands un-sanitized are the easiest to target. Then there are people whose marks are only tocover the mouth or sometimes only the chin. They wash their hands once a day and I don’t have to make a lot of effort to getto their body. These two categories also take me to their family and dear ones and let me spread, easily. The third category,those who keep their hands clean and sanitized and always cover their faces with a mask or shield are trouble for me.

Not an issue though. The government has exhausted the option of total lockdown because of the economic loss it bringswith it. They can’t shut me out completely. But they are putting up temporary restrictions which are causing me harm. Butthen, India is full of religious people. Various religious festivals are going on and I simply have to get in one of those. It is sodamn easy to spread there, with many forgetting about my presence. Also, along with that, elections are a major part of thiscountry. Senior members of the state and union government, who used to stand against me, have now decided to help me.They help me by asking people to gather in lakhs and do no even once ask them to stay alert of me. I feel so good to spreadand I assure you, if I can ever come out in a Human form, I would vote for those leaders.

I am looking forward to coming back to the majority of the individuals and create a sense of panic like last year. I hope youdon’t bother a lot about masks and stuff. Enjoy life king size, don’t keep these distractions with you. See your body soon.(giggles)

The funny tale of Covid-19Sourav Kanungo

Alumni BAJMC 17-20


https://bgu.ac.in/

ManjhaAnkita Mohanty

BAJMC 19-22

“The reason birds can fly and we can’t is simply because they have perfect faith, for to have faith is tohave wings” J.M. Barrie, The Little White Bird

On 11thJuly, 2017 the National Green Tribunal (NGT) called for a country-wide ban on “Chinese manjha", a stringused in kite flying. Why?

Because every year conservation organisations continue to rescue thousands of birds entangled or injured by thesekite strings. This dire situation calls for an immediate solution.

In 2018, 4,000 birds were rescued in Gujarat by the state forest department after the mass kite flying during theMakar Sankranti festival, as told by the forest department officials to the media last year. Makar Sankranti or Maghi is a celebrated Indian festival where people from all backgrounds come together and flykites. One can just look up to the sky and see a horde of colourful kites flying in the air. And it’s the density of kitesand strings that becomes dangerous for birds — the skies become a death trap. The manjha does not break. It cutsthrough feather, flesh and bone tending severe injuries to the bird. Volunteers tried to rescue pigeons, starlings andstorks but they died before they could be saved.

All this data may seem pretty depressing and to some extent they are. But everything comes with a pinch of silverlining. Gunthabandha, a village on the outskirts of Odisha’s Berhampur, have completely discarded the use ofabrasive manjha thread for kite flying to save sparrows and other birds of their area. Due to their earnest effort thebird population in Berhampur seems to be increasing. They say that children are the incarnation of God. You wouldbe astonished to know that the children in turn pressed elders and family members to stop the use of manjha threadfor kite flying. Inspired by this initiative the villagers of Adapada in the Sanakhemundi Block and Dhunkapada in theBeguniapada Block have already been successful in checking the use of manja to some extent. Odisha holds accountto many stories like this. Mangalajodi- a village in Chilika Lake in Odisha- has shown the world what wildlifeconservation efforts can achieve in the space of ecotourism in India. Now a bird sanctuary in Odisha, Mangalajodiwas once a village of poachers and not really among Odisha places to visit.

These small changes can make a great difference and these changes are starting from here, in Odisha. We genuinelyhope more states join hands with Odisha and help the cause.


https://bgu.ac.in/

In changing times media broadcasting has carved its way from traditional methods to modern ones. With the passage oftime, the media started getting polluted; the main reason is social media.

The boon and bane of social media is having no censorship for its content creation. To an extent, mainstream media is alsoaffected by false social media stories, as they sometimes pick content directly from shared tweets. For instance, if a manposts a picture of an ordinary leaf and claims it to be a 'cure for coronavirus', immediately people start sharing the story viasocial media platforms with their kith and kin leading to the spread of rumors. So people at times possess a greater belief insocial media content rather than mainstream media content. Off and on false death news of famous personalities is alsospread on social media.

Concurrently social media has opened doors for people to express ideas and showcase creativity. People use social media formany other purposes such as seeking employment, dating, educating themselves, sharing expertise, and many more. Socialmedia has proven to be a very useful instrument for everyone. Even mainstream media uses social media as a means toreach more audiences. Social media also gives us a chance to access content from all over the globe sitting at home; thelatest news to new trends, everything at your fingertip.

Ironically, the technology created to bring people closer is now adversely affecting their lives as people spend more time onsocial media more than is necessary. As reverberation loneliness and isolation have proliferated leading to mental healthissues such as anxiety and depression.

Every innovation has its pros and cons, it’s up to us how wisely we make use of the same.

Changing landscape of mediaSomatirtha Purohit

Alumni MAJMC 17-19


‘Rockstar’ was shot inreverse, with the climax

being shot first. Reason: The film makers did

not want to mess RanbirKapoor’s hairstyle.

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https://bgu.ac.in/

Tropical storm Fani wreaked havoc on the eastern Indian state of Odisha on May 3rd, 2019, and refocused attention onthe state's bleak future in the face of climate change.

Odisha has been hit by some of the deadliest cyclones in the past. Meteorology experts have found out that the state wasstruck by roughly 110 cyclones between 1891 and 2018. Well-documented evidence shows numerous cyclones turn andsteer in the Bay of Bengal, making Odisha a typical landfall destination.

The 1999 super cyclone, India's biggest ever cyclonic storm, caused 10,000 deaths & such intense damage toinfrastructure that full recovery lasted for years. Cyclone Phailin hit the state in 2013 and caused significant havoc.Whileother cyclones- Hudhud (2014) and Titli (2018) – have not made landfall in Odisha, they have accounted for seriousdamage to coastal communities.

Bay of Bengal- A hotbed for cyclones?

This location is a core area for cyclone formation-many cyclones that impact the region are created here. Of the world's36 most deadly tropical cyclones, 27 have emerged in East India. The winds from the Arabian Sea keep the waters coolerleading to fewer storms. However, flatter terrain of the eastern shore facilitates the winds to move forward easily,thereby making it a hotbed for cyclones.

Swati Swagatika SahooBAJMC 19-22

Why Odisha has become the Bull’s Eye for tropical cyclones?


Photo Courtesy: indiatvnews.com

https://bgu.ac.in/

Odisha has a strong system of community outreach. It currently has a network of over 450 cyclone shelters, eachwith a maintenance committee engaging youths trained for search and rescue, first-aid medical care and cyclonewarnings. The state has integrated the whole community with its network of shelters and committees, as well as training;alerts can now be easily disseminated and people can also be transferred to secure cyclone shelters. Given thepropensity of state natural disasters, state disaster management systems are monitored twice per year.Odisha has time and again succeeded in evacuating millions of people at the time of natural disasters, i.e., the 2013Cyclone Phailin, Cyclone Fani (2019) followed by Yaas (2021)

"The mayhem of Yaas"

On May 26th, 2021, a severe cyclonic storm, Yaas, originated from the Bay of Bengal & made landfall in the Northerncoast of Odisha, prompting a loss of 610 crores to the State. Precisely, Cyclone Yaas affected nearly 19 lakh people in 2722villages of the Balasore district.

LESSONS THE WORLD CAN LEARN FROM ODISHA’S DISASTER MANAGEMENT SYSTEM:

The policy of Chief Minister Naveen Pattnaik towards the disaster is to maintain "Zero Causality". It is the first Indianstate to form a state disaster management system, known as OSDMA (Odisha State Disaster ManagementAdministration).

Mr. Pattnaik also received immense appreciation from Ms. Mami Mizutori, Chief of United Nations Office for DisasterRisk Reduction (UNDRR) for his excellent disaster management techniques. She said that they can learn from Odisha to"strengthen disaster risk governance, invest in preparedness and scenario preparation, and promote the awareness ofdisaster risk.

RECENT DEVELOPMENT PLANS OF ODISHA GOVERNMENT REGARDING DISASTER MANAGEMENT:

After Yaas, the state has demanded assistance from the Centre to build long-term infrastructure to counter the impact ofnatural disasters in the State and set up disaster-resilient power systems and coastal storm surge protection foruninterrupted power supply even during natural disasters and safety of the coastline.

During Yaas the state government impressively managed the cyclone alongside the Coronavirus pandemic. The statealso continued to provide oxygen support all over India. The government has resolved to make disaster and pandemicmanagement a skill for high school and college curriculum, as well as current and future government officials.

Off the whole, the Government of Odisha is now investing in creating a safer housing facility in coastal regions andunderground electrical systems. This will not only minimize the need for evacuation but also protect coastal propertiesfrom damage by various disasters.


Sant Tukaram, this movie wasdirected by Vishnupant GovindDhamle and Sheikh Fattelal, in

1937 and became the first Indianmovie to get international

recognition after it won a specialprize at the Venice Film Festival.

Photo Courtesy: godivinity.org

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Remember a thousand things that stare at you from your cupboards? The vase that has been getting a thick coatof dust waiting for you to find it’s utility, the glasses that you bought for a special occasion which has not arrivedyet. Not to forget the dresses you bought for your sister’s wedding but you could not see any occasion worth thedress. Then probably remembering all these things, a bit of your anxiousness will remind you of its existence.Usually, people possess a lot more than required and end up associating some importance or the other withthem. However, we often forget that space in our lives is not unlimited. Giving away too much space andinclusiveness to things and possessions often wears us out without our realization. To pave our way through this,minimalism is one of the best ways out.

Minimalism is basically possessing according to needs rather than wishes. To cut down on the hundreds of thingsthat we end up possessing because of our affinity towards them is known as minimalism. Furthermore, in the ageof the internet, media and advertising agencies focus on creating needs rather than catering to the needs.Therefore, factors like overspending, over-possession, etc. sneak into our lives. We often forget that we have alimited space for things to occupy in our lives. We usually end up giving way to much of our space attaching toobjects and belongingness. This leads to all the stress in the world. Therefore, it is our responsibility to not allowanxiety and stress in our lives.

According to my beliefs, minimalism not only helps us clear the clutter but the process of cleansing our souls aswell. The less we are into acquisitions, the more we get to focus on the little joys and happiness in our lives.Moreover, to get over the constant wish for consuming helps to get rid of the fear to a huge extent. Minimalismalso helps us learn more about ourselves in addition to the help of making strong promises. Therefore, if you wishto live life with a pinch of sanity and inner peace and happiness, minimalism is the way.

Breathe minimalism, breathe better

Srimaya RathBAJMC 19-22


Homai Vyarawalla, commonlyknown as Dalda 13, was India'sfirst woman photojournalist. In

2011, she was awarded Padma Vibhushan, the second

highest civilian award of the Republic of India.

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Just Chill &

They say marriage is about companionship,dependency, and togetherness. But does love, the focalpoint of the institution, get lost in the years of beingtogether? How long should one compromise to make arelationship work? To what extent is being dependenton each other is okay?

Director duo Nandita Roy and Shiboprasad Mukherjeedeliver a poignant story of togetherness and the needto work hard on one’s relationships in the Bengali film“Bela Seshe” featuring veteran Bengali actors,Soumitra Chatterjee and Swatilekha Sengupta in leadroles. The film perhaps puts out the best lessons onmarriage and relationships in modern times.

The story is about a successful publisher - BiswanathMazumdar, who decides to divorce his wife AartiMazumdar after 49 years of marriage, much to thediscomfort of his grown-up children, their spouses,and grandchildren.

Mazumdar, a patriarch of sorts, gathers his brood forDurga puja and announces his plans to separate fromhis wife on the last day of the festival. Needless to say,chaos ensues. While one daughter calls him selfish,the other resorts to spiritual interventions. The rest ofthe story revolves around how the family and thecouple deals with their relationships.

Apart from the poignant story and good performances, thecinematography and music do wonders in terms of setting themood, location, and context of the story.

“Tumi robe nirobe” is a beautiful piece of Rabindra sangeet thathas been used stunningly. Another visually beautiful scene in thismovie is when one of the middle-aged couples rediscovers theirlove on a bridge on the river Khoi on full moon night.

While there are a few impractical situations in the film, the storyis such that one can easily overlook the flaws. “Bela Seshe” givesimportant life lessons, about valuing loved ones, saying thingsthat matter to each other from time to time.

The beauty of the film lies in the way the subtle nuances areshown in the basic thought processes of the two people in thesame relationship. Overall, this movie is a beautiful portrayal ofrelationships across time and space and everyone should give thisa watch.

BINGE WATCH

Ankita MoharanaBAJMC 19-22


Photo courtesy: indianexpress.com

Photo Credits: upperstall.com

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“The most beautiful thing that can happen is to live with uncertainty.Where are we going? We shouldn't know, let the road decide where it takesyou. That is the fun of it, you know."

A man of his own mettle. Known for his everyman roles, effortless acting,screen timing, and intense involvement in acting made him the finest actorin world cinema. His eyes spoke louder than his words. He once said, “WhenI started out in movies, I observed that there was a kind of disparity whichcomes when you watch a film, and you start feeling that the on-screencreatures are special and you (the viewer) are a substandard creature.”Irrfan said that for him the most important thing was to “communicate thatwhatever I am doing, I am not special, it is possible for you. Only then it isworthwhile to be an actor.”

Abhipsa MallickMAJMC 20-22

Irrfan hai to jaan hai!!

Art by: Abhipsa Mallick


Through veteran actor’s life, hard work walked hand in hand; he led by example and one which will remain relevant to allgenerations. He did what he adored, and thus inspired millions. His achievements were never ostentatious but rooteddeeply in the love he bore for acting. Appearances were often of no relevance to him; all that mattered was his work. Hehas magically succeeded in surpassing the common labeling in the social strata. He is admired for carving out his path inthe industry without a “Godfather”.

Credits: Indiatoday.in

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Irrfan was not a planner, he believed in capturing life as it came to him. Khan says, “Art comes when you make itpersonal. You should start reflecting on life around you. The story has life in it, it interacts with you. Never fall intoa formula as it reduces one’s uniqueness. Do things that’ll stay with the audience. Take care of your soul andenrich your soul through your job. If I become conventional, something inside me will die.”

From Maqbool to Madaari he dived and experienced each one of them. He quite easily redefined love stories andtossed away all conventional ideologies and stereotypes associated with a romantic hero. From giving multiplereads to a script to exploring a role with as many dimensions as possible to build the character he envisioned, hemade everything look natural and easy. After graduating in 1987, he started acting for multiple television shows.One year later, Mira Nair proposed for Salaam Bombay; having gained fame in The Warrior. In The Namesake, heplays a Bengali immigrant who struggles to keep alive his roots in America.

Thereafter we witness his fabulous chemistry with Konkona Sen Sharma as a mismatched couple in Life In AMetro. Irrfan played the eccentric, unpopular widower Saajan in the blockbuster The Lunchbox, breaking yourheart when he writes to Ila about his old age and thanking her for giving him space in her young life. WhetherTalvar or Haider, he successfully garbed the role of the films’ political, emotional, and moral fulcrum. With Pikuand Karwaan, he navigated the fine line between depth and entertainment. Irrfan has spread his acting prowessbeyond India and is today one of the most internationally celebrated Indian faces with more than 60 movies inBollywood. He tasted success with experimental roles in several critically acclaimed films such as A Mighty Heart,D-Day, The Darjeeling Limited, Hindi Medium, Slumdog Millionaire, The Amazing Spider-Man, and JurassicWorld, and in the series In Treatment. The unconventional actor has today turned into a shining star. There’s hardly a finer actor who uses the deadpanas effectively as he did. Irrfan stands at the helm of fine craftsmanship. The characters played by him will foreverremain alive in our hearts. To this day, he reigns the minds of his audience.

There’s not been one like Irrfan Khan. There may never be.

“I Suppose, In The End, The Whole Of Life Becomes An Act Of Letting Go,But What Always Hurts The Most Is Not Taking A Moment To Say Goodbye.” -Irfan Khan


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Shelf Essence

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There was a time when wearing masks was a rare affairThere was a time when staying at home was considered a dare.

But funny how the time changes so quickly,Thoughts become reality and times pass by nonchalantly.

What do we do? Now that we are here?The world is in utter despair,

but all we can do is truly take care.But for all the bad that is happening, the good isn’t quiet.The good needs to be found because, unlike the bad news,

the small good ones get lost in the crowd.I remember Albus dumbledore saying,

“Happiness can be found even in the darkest of times when oneonly remembers to turn on the light.”

So, we must not lose all hope.We must revisit our fondest memories and count our blessings,

We must hold on to people because we never know when we’ll run out of time!

We must remember thatFlowers still bloom,

And the river still flows.The moon and the stars still continue to glow,

and the sun still emanates rays of hope!So what if we're not together?

We must remember that we still share the same sky, air, and water!

This is not the end.This is the beginning

of a better, conscious, and prepared world.A world where people will not be afraid to love,

A world where people will care more than they hurt.A world where we will know the importance of co-existence,and a world where people will not care about any differences.

So remember the stories that grandma used to tell andremember the hurt when you were riding the bicycle and fell,

because this, what you’re living right now,is another story added to your vault of many tales,

that you will live to tell!

~ A hopelessly hopeful person.-Ankita Moharana

I Had A Dream Sthitapragyan MohantyMAJMC 20-22

Last night I saw a dream,

Two bodies,Sitting in a local park.

On a long bench,

Separately,By an inch of air.

Out of worldly affairs.

Exchanging words;Emotions and ideas.

The next morning I woke up,

To find two bodies, Sitting in a local park.

On a long bench,

Separately, By an inch of gender;

By an inch of caste;By an inch of religion;By an inch of infinite.

I chose to go back,

To my dream.

Letter of HopeAnkita Moharana

BAJMC 19-22

Tel : 0674 – 7103001-10 Website: www. .ac.in 42

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As I wait for you Ipsita BarikBAJMC 19-22

Lost in WhimAnwesha Padhi MAJMC 19 - 21

The epoch I spend in solitary, Where the time went like the salt crystal beads.

Without you beside me, it was hell. There is no doubt about it.

I remember your absence because my skin burned inch by inch as your touch went missing from my messy hair.

I went crazily ill. I just remember the waiting, I remember waiting for you,I remember waiting for us.

The personal hell I live in is like the mystic fall, The creatures roam around with pride,

But the truth is, Without you, my power is like a bodiless soul.

I see people who play with emotions like the game, I see people falling for the gamers too.

But you are different than you say, You knew the meaning of love we had.

Illustrates the sparks in your eyes that glimmered my world. I need our love to restart,

TvI want us to reunite like the Phoenix star. My hell is one of my responsibilities,

The things in my hell are all my dreads but still,I don't want to become the monster they want me to be.

Save me, my love, as I plead. I don’t want to become the siren they confess to me to be.

I want to be your angel, the sweet one who has nothing but innocence for us.

I want that old fashioned love to resume. That old fashioned love took my breath away.

Where people touch souls before they could touch each other's body,

Where the past was accepted no matter what the past was. Where love letters were a symbol of waiting and purity.

I want to be your lover with the funny side. So my prince, come to me as soon as possible.

I don’t want to hate myself anymore. So come to me to make me fall in love with myself

Oh my love, my king I have surrendered my submission.

Fancy houses, fancier insidesDo I have your attention?

Tell me now. What is it about a window,

those joyous reflectionstranscend through,

To fade the lightof my reading lamp?

Why do I look beyond words,

peeping from Rowling's fantasies,Wondering if magic

existed outside Hogwarts,

And in mydrunken neighbour's abode?

When did the shimmer

of my fairy lights, faze away? Or has the rave darkness of your

bedroom just crept intomy desires?

Where did my devotion

to the clan of colours on myshelf, turn into a patron

of your gamut of metal and pop?

I look like a body,the soul of which has drifted towards you,

In search of couthy atoms, maybe. Here is an empty heart,

that wanders in your lanes,far from home, asking

if you knowwho I'm. I know

I don't.


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DreamAditi SinghBAJMC 19-22

Hope of happiness Rida Yunus

BAJMC 20-23

The wonderment of the forest,With the beautiful cursed palace;In the company of the white cloud

Trees are haunting like a witchwith the awesome sound of breeze.

The dark as sky

Moon as red.With a pleasing princess

She is the queen of ownselfWho never want to be part of world.

A pleasant day

Escorted with delightful girlWho is the part of haunted forest

A girl with lots of cheerinessBut not happy from inside

One starry night

Daunting breeze is going onThey see each other with feeble faceStand near lake with a pensive mood

They muddled each other

They rattle on,In a prattle way.

Princess hang backAnd ran of from there

With the shed of tears;

A sidereal day,Princess sat near the lake

With lots of hankeringThey see eachother with a joyful face

With lots of yearning, yearning and yearning!!!!

I Dream, Dream and DreamWhere I found you to be there, there being drunk together,

smiling free from all the glitches so pure and serene.Having the quality share for a long walk

And nothing but enduring talks.

To the exquisite scenes, that fulfills the desired demand of the heart,

Guardian Angels follow us for our beautiful moments to guard.

Long stares to the moon and the stars,The night seems magical so far.

With the nightingale’s voice in the background,

just the two of us and nobody around.Drenching in the pond of old classic day for

the vivid evocation of those pleasant daysSinging the soulful songs together, making more memories to gather.

I don’t want you to go, because you fill that emptiness in me.

I want to hold you tight and freeze the time lifelong,I don’t want that fear to irritate me at this beautiful moment.

This emptiness is having nothing still it feels so heavy, Having you around me feels like you’re my euphoric key.

My head is lying on your shoulder, oh!Those dimples that are the bling on your face, for a while

At that very moment, I will be still, just see you smile, smile and smile.

Alarm strikes at 6 am And my one and an only dream come to an end

Stopping that sound running aside, again I went down to sleep

Only to see you because you are the one who comes into mydreams making it happy, peaceful, and all alive.


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To the rainy mornings,and wintery afternoons.to life and death apart,

Did you care when I came for the answers?Drenched in rain and love in eye ,

waited for your heartwarming reply.Did you care?

when for first time I gave you a letter,pouring my heart out,

still your silence killed me in ways and within.But with all hope in my heart,

I still have to give you the orchids you deserve.As my love,

showing you the paths of endless milestones,through the milkyway and galaxies rowdy-way.

Will you care then,

Till death part us away.

If a crush just lasts for four months,Then I guess I am in love with you,You come in my dreams every day,

It’s been two years,I can’t get you out of my mind,

How strange is this?To dream of you and think of you,Even when I am awake and busy

doing my stuff! How is it possible to be in love so

true?

Nivedita JhaMAJMC 20-22

A balanced rope, depending upon

the mutual trust,A caring path that is never judged,

A path where you know abouteverything a person owns.

Yet you still manage to love.This path is never balanced on

hate and grudge.And it is the path of friendship!

Secret Admirer


The path of freindship

Till Death Part Us Away

Disha BannerjeeMAJMC 19-21

Oh, death! Why did you knock on my door?At an hour when no one was around.

Alone my corpse lied on the bed, And I, declared untouchable.

My destiny spoke for me,When I was rolled in a sheet of plastic.

Over the pyre of wood, my soul demanded to depart with dignity.

But my failure in this crude battle, Took away the title of a warrior. All of a sudden, I was a number,

A figure in their death count. No known faces my soul saw,

Before departing this beautiful world. Oh, death! Why did you knock on my door?

At an hour when no one was around.

Oh Death! Karishma Behera

MAJMC 20-22

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Love you give, love you receive. This is what I taught them to be.

Love and peace are what I gave them, In return,

I found dead and plastic floating around me. I nature gave them paradise to live,

But they made war fields with a blood spill. I made the skies, air to breathe.

But you made smoke and left innocence to bleed. They say my beauty never fades,

But so does my trauma that has been given by my descendants.

I gave them a gift of land and water,

Now they are no different than a grave of wonder. I am their creator, who once was proud to havethem, but now…. There is nothing but regret.

I forgive them every time

because they are children of mine!But the wounds don’t stop burning, the chemicals

have seeped within.I gave them the freedom to love, to live in peace

But still, they doubt whom they believe. Yes, I made them superior animals among all

But I didn't think they would kill them all. Their innocent spirits cry their stories to me,

The monster they saw was no human which I madethem be. They have no mercy, no compassion.

What have I done? What have I made?

Is this my mistake to love them more than all?

Each day is no less than hell,

But I thought they will protect the heaven I once made for all.

Greedy as they are now, willing they are now,To kill and destroy the one who gives them

food and joy!This is enough, I let my temper rise

I shall show them their karma because apologies won’t suffice.

Mercy was what I showed; they will change, I hoped.

Now I nature, the creator of living and all, Declare that

Humanity is at risk. Above all.

There is no one to blame other than me,Who loved them with my heartbeat!

Was I as a mother failed to teach? Or did they forget that their mother nature

is all they need?

Humanity at risk Ipsita BarikBAJMC 19-22


Aamir Khan's ‘Lagaan’had the maximum

number of British actorsever to be cast in a single

movie in the history ofBollywood cinema.

46Photo Courtesy: pngtree.com

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‘Oh look! She is wearing torn jeans, I doubt her character’.

There is a saying ‘Don’t judge a book by its cover’ and people in our society tend to judge a woman from theirexterior looks. One day I went to my dad to show him my new dress and he replied ‘Why are you wearing asleeveless dress? Go get the sleeves.’ It hit me hard. My question is, ‘Is there any outfit that can define the purity of awoman?'. We all have the right to choose what we want for our life.

‘Stop calling them Hijra! They have a name too’

During the covid-19 lockdown where a group of transgender was waiting in queue to collect their rashan. Whenpeople saw them coming, they all got aside, because they were still treated as untouchables. One of them replied‘If you cannot accept us, at least send us our rashan to our place’ this made my heart confetti.

‘Chinki, Chinese, Momo, Nepalese’

Has anyone thought about how much Northeast people are facing racism? For them, racism is more dangerousthan coronavirus and outside India discrimination continues to practice against fellow Indians. Northeast peoplewere always treated differently, never called by their actual names but by nicknames. Life and colour is god giftedand if you are disrespecting that, it just means you are disrespecting the almighty.

‘It’s a girl child’

A family in Rajasthan was unhappy because the mother gave birth to a girl child. First, they decided to kill her, butcould not. As the girl grew up she was asked to do all household chores. When she was 14 years old, she was sold toa man who was triple her age.

‘Beti bachao, Beti Padao’

Every year girls are killed, sold, sent to prostitution, and raped. When the Hyderabad police encountered 4 rapistsafter the rape case, there was a politician who opposed playing with the law. Killing these devils then and thereshould be the punishment given, unlike the Nirbhaya case where we waited years to get her the Justice.

‘No, you are supposed to marry other religion or other castes’.

A woman has the right to marry the person she loves and she has also the right to divorce him when she finds theliving uncomfortable. No matter from which religion you come, men or women, work should be done equally. The suffering of a woman is locked within the four walls of the house. The day lockdown was implemented; manythought they will spend a good time with their partners, where they will have no complaints of not spendingmuch time together. Instead, they got a job to stay a full day in the kitchen cooking, cleaning and fulfilling theneeds of the family. My mom is a teacher and my dad is a businessman. I feel so amazed watching my dadpreparing snacks for the evening. If I broom the house, he wipes it. If mom cooks, he washes the utensils. This iswhat is called equality, which society needs to understand.

Don’t wait for the change,be the change. Raveena NairMAJMC 20-22


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It was a Friday afternoon when she took the window seat while returning home from school. The sun wasburning her skin and she found it difficult to look outside. She turned to the other side to see groups of children,just like her, some chattering, some silent, and some anxious. It was evident – after all the results were out.Thoughts ran through their minds how they’re going to be chastised for their results once they reach home. But Meghna was the topper of her class. While she gazed out all those thoughts crept in, once again-

“You are not good enough”“Why didn’t you get full marks?”

“Stop dreaming, we don’t want you to end up like your brother”“Your brother never listened to us; we don’t expect the same behavior from you. It’s better you listen to us”

Yes, her brother. Meghna’s brother was also the topper; brilliant with academics as well as sports. He was theperfect son any parent would want. But his only fault was he dreamt of becoming an artist. Being an army kid andthe only son of the family, Meghna’s Dad always wanted him to join the army, bringing pride to the family andthe country. And when this idea was forced upon him, he fled leaving a message which said - “Dad, I will make you proud oneday”.

Subsequently Meghna’s parents grew stricter, especially her dad. All they wanted was Meghna to become adoctor. She often heard her father saying “He is not my son. Let him do whatever he wishes to. I have only onechild, Meghna.”

It was the 12th of August, exactly 2 months from today she received a call from her brother with a shaky voicesounding anxious. Meghna was so happy to talk to her brother. But, without answering any of her questions, allhe asked for was Dad. He wanted to talk to him but his father disconnected the call. The next day, Meghnareceives a call from a different number. Her brother had committed suicide. His friends said he was struggling andwanted to go back to his family.

In his diary, the last page read ,“One day I will make my family, my Dad proud. I will prove to them that being anartist can also bring pride. I will make my dreams come true.” That was it, he was gone. Father never spoke aboutit. He never wanted to talk about him so, no one did.“I will make you proud Papa. I will make Bhai proud.”

She snapped out of her thoughts when the bus driver called her at her stoppage. She reached home. Her fatherwas sitting across the room at the study table. She went up to him and handed him her mark sheet.After minutes of silence between them, Meghna gathered all her courage and said “Dad, I am sorry. I don’t wantto be a doctor. I want to be a writer, Dad. I love to write. I won’t disappoint you, I promise. Please, Dad. I willmake you and Ma proud. I was scared to tell you, I am sorry. I didn’t want to hurt you. I’m just telling you what Iwant to do.”

WINGS TO FLYParbani BhowmikBAJMC 19-22


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Her father stood up and went near the wall with family photos.“You know Meghna, your brother, when he gave me the mark sheet he told me the same thing. How he wantedto become an artist but I refused. I always thought that my son would join the army just like his father and carryforward our legacy. I was so selfish that I failed to understand his dreams and his passions. I always thoughtthese professions never had any future and would have to struggle all life. But I never understood how hestruggled to live his ONLY life.”

Tears rolled down his cheeks.“Meghna, I lost my son because I never listened to him. My son was depressed, in pain and I never knew. He wasmy strength and I lost him. If only I could talk to him, listen to him. I wish I had spoken to him that day. He hastried to talk to me several times but all I did was disconnect his call. I’ve hurt him.”

He turned towards Meghna. “I am sorry, Meghna. I may have won several battles in my lifetime, but today I have failed as a father. I failed tounderstand my children’s happiness. But I won’t repeat the same mistake. I have lost my son, now I don’t wantto lose you.

I give YOU the WINGS TO FLY. Follow your dreams, my child. We are always there for you.” Meghna ran towards her father and hugged him tightly and said “I will make you proud Papa. I will make Bhaiproud.”


When did photography come to India?The camera officially reached

India in 1855.One of the first photographer in India-

Raja Deen Dayal, was appointed as acourt photographer to the sixth Nizam

of Hyderabad who allowed himunique access to the inner circles of

aristocratic life.

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Industrial Visits


Sambad Bhawan, Media House, Bhubaneswar (March 2020)

International Radio Fair, Bhubaneswar (February 2020)

Media Conclave XIMB, Bhubaneshwar (February 2020)

All India Radio, Cuttack (February 2020)

All India Radio, Cuttack (February 2020)

11th Indian Film Festival, Odissi Research Centre, Bhubaneshwar (January 2020)

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BGUFlairs

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Ritika NathBAJMC 19-22

What is more refreshingthan painting?

And what is morerefreshing than makingthe idol beautiful whomade this whole world

beautiful.

These wall art are of awedding celebration whichtook five days to completebut what's more satisfyingthan seeing the smile of my

elder brother who wassmiling at his weddingseeing my gift to him.

Ipsita BarikBAJMC 19-22

Soma MitraBAJMC 20-23

Little Ganesha Little Krishna

Wall Arts

This painting reflects the colours of joyand happiness. This is inspired from thepainting done by Amir khan in the movie

“Taare zameen par”.

This painting is inspired from all the moviesdepicting clown as an important character.

According to many people Clowns are creepy ifnot than scary. There are several movies

reflecting clown culture such as IT, Joker, Clown,31, IT Chapter 2 and many other.


MANDALA ART

Adhyasha SamalMAJMC 19-21

When you make a craft there is no mistakes,what you will make is just a creation. This is a

handmade fountain which is made by usingvery simple materials like diyas, stones, clay ,

glue gun, papers and colours. #craftiness is happiness

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A book of feathersEvery human should embraceresponsibilities, difficulties, experiencesand words as glorious feathers. A book offeathers reflects nobility.

Art is a piece of peaceWhen there is chaos around the realities oflife, art brings the beauty out of it and givesit to us in the form of peace. A piece of peacekeeps the reality away.

Shubhangi PrustyMAJMC 20-22

Land of Colours - IndiaLove is a colour made up of differentcolours. And India is made up of love.


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Student's AchievementStudent's AchievementStudent's Achievement

Avinash Pradhan (MAJMC 19-21) & Anwesha Padhi (MAJMC 19-21)

respectively got recognition in thecategory of RJ Hunt and got selected in

top 10 among 200 participants.


Sudeshna Das Patnayak, MAJMC 18-20Received gold medal for securing 9.06 CGPA in Semester Exams & forbecoming Batch Topper

Anwesha Nandi, BAJMC 17-20Received gold medal for securing 9.32 CGPA in Semester Exams & forbecoming Batch Topper

Achievement of MAJMC students in E-talent Competitionorganised by IIMT College of Technology, Meerut.

Achievement in social awareness quiz on COVID-19 by National ServiceScheme, Banaras Hindu University, Varanasi

Swati Swagatika Sahoo (BAJMC 19-22) secured 28/30 and got qualified to getrecognition from the Banaras Hindu University, Varanasi, Uttar Pradesh.

Adyasha Samal (MAJMC 19-21)secured second position in the

category of Poster-makingamong 500 participants.

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Secured 9.23 CGPA in Semester Exams & became Batch Topper

Secured 9.8 CGPA in Semester Exams & became Batch Topper

Ankit Mishra, BAJMC 18-21

Anwesha Padhi, MAJMC 19-21

Disha Banerjee (MAJMC 19-21)secured third position in the

category of RJ Hunt.

https://bgu.ac.in/

Soma MitraBAJMC 20-23

Riddhika ChakrabartiBAJMC 20-23


Ritika RayBAJMC 18-21

Ankita MohantyBAJMC 19-22

Ritika NathBAJMC 19-22

Successfully completed content writing internship at Swami Vivekanand World Foundation

Sweetaleena MishraBAJMC 20-23

Sai JagannathBAJMC 20-23

Successfully completed internship at PRO News, Pratidin

Soumyashree MishraMAJMC 20-22

Subhangi PrustyMAJMC 20-22

Anwesha PattnaikMAJMC 20-22

Successful Internships of students of Birla School of Communication with prominent brands

Karishma BeheraSRV Media

MAJMC 20-22

Swati GoraiJharkhand Updates

MAJMC 20-22

Srimaya RathPancham Studios

BAJMC 19-22

Prisita DasARJE

BAJMC 19-22

Sushmita DashK4 Media & Technologies

BAJMC 20-23

Rahul Goutam HoomEbullient Gaming India

BAJMC 19-22

Akshita AysuhmitaMad CrayonsBAJMC 20-23

Subhranshu Sekhar SahooTrending India Live

BAJMC 20-23

Raveena NairBrandcomm

MAJMC 20-22

Sk Sartaz Ali BarkatOlive Ridley

BAJMC 19-22

https://bgu.ac.in/


Our School FacultyOur School FacultyOur School Faculty

Suresh Kumar GolleAssistant Professor, Birla School of Communication

Completed the online training: Introduction to Digital Journalism conducted by Reuters andFacebook Journalism Project.

Jury Member for the All India Mobile ShortFilm Competition-2021 organised by Talking MoviesOnline(TMO)-Hyderabad.

Successfully completed the FDP on 'Cinematic Communication ' conducted by MakhanlalChaturvedi National University of Journalism and Communication from June 14-18, 2021.Secured 96 percent in the final examination.

Completed the online training: Introduction to Digital Journalism conducted by Reuters andFacebook Journalism Project.

Shiv Shankar DasAssistant Professor, Birla School of Communication

Areas of interest and research are Public Relations and Cinematic communication.

Having seven years of teaching and three years of industry experience. Teaching and research areas: Film studies, Electronic media.

Miss TulikaAssistant Professor, Birla School of Communication

Having industry and teaching experience of 10 years. She is an alumna of AJK MCRC, Jamia Millia Islamia .

Dr. Gyanaranjan MishraAssistant Professor, Birla School of Communication

Successfully completed an Online Faculty Development Program organized by School ofCommunication, Xavier University, Bhubaneswar which was held on January 30,2021.

Areas of specialization: Corporate Communication, Public Relations, Advertising & Reporting, Editing for print media

Qualified UGC NET in Mass Communication (2009).

She has been awarded nationally and internationally for her documentaries & has been associatedwith All India Radio and NDTV for a long time.

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https://bgu.ac.in/

Accomplished faculty with

excellent teaching skills

Active partnership with media

houses for hands-on-training

Well-equipped classrooms for

multimedia learning

State-of-the-art TV studio and

Radio station (Radio BGU)

provides hands-on training to the

students

Our Course Highlights

MAJMC Course Tenure- 2years (4 Semesters)BAJMC Course Tenure- 3years (6 Semesters)


ANSWERS:

QUIZ:Chota ChetanDunzoPicabooOnidaAshoka

1.2.3.4.5.6.

RIDDLE 1:FingerprintsRIDDLE 2:Short

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Sanchar-Vaarta.pdf - Birla Global University

Documents

Transcript of Sanchar-Vaarta.pdf - Birla Global University