Nuevos modelos de negocio en torno a los Vehículos Eléctricos
27
1 Nuevos modelos de negocio en torno a los Vehículos Eléctricos Rafael del Río Zem2all, S.L. 36 Jornadas Logísticas CEL 2014 Madrid, 20 de mayo
-
Upload
independent -
Category
Documents
-
view
3 -
download
0
Transcript of Nuevos modelos de negocio en torno a los Vehículos Eléctricos
1
Nuevos modelos de negocio en
torno a los Vehículos
Eléctricos
Rafael del Río
Zem2all, S.L.
36 Jornadas Logísticas CEL 2014
Madrid, 20 de mayo
2
Summary
• Disruptive technologies
• Reasons for the EVs: Why an electric car?
• New business models around Evs
3
Summary
• Disruptive technologies
• Reasons for the EVs: Why an electric car?
• New business models around Evs
4
Disruptive technologies
• From business point of view:
– We call a technology disruptive if it changes the rules of the business
– It is normally done by affecting several fields before occupied by one or few stakeholders
– When technology enters it affects to those stakeholders that should agree to use it creating a new way of making business
5
Disruptive technologies
??
?? ?
?? ?
????!!
!
6
Disruptive technologies
??
?? ?
?? ?
????!!
! !
7
Disruptive technologies
??
?? ?
?? ?
????!!
! !
!
8
Summary
• Disruptive technologies
• Reasons for the EVs: Why an electric car?
• New business models around EVs
9
Why an Electric Car? Original reasons
As a measure against the Pollution, including noise
Free the society of the dependence on the oil
Cost of electricity used is a fraction of fossil fuel
Use the most efficient way to move a vehicle
Optimize the Electricity supply
Be apart of the equation:
Electric power produced = Electric power consumed (no storage)
10
Why an Electric Car? Newer reasons
As a measure against the Pollution, including noise and Global Warming
Free the society of the EXTREME dependence on the oil
Cost of electricity used is a SMALL fraction of fossil fuel
Use the most efficient way to move a vehicle
Accomplish the exigences of environmental regulations in advanced countries … (EURO 6, CAFE)
Optimize the Electricity supply
Be apart of the equation:
Electric power produced = Electric power consumed (no storage)
Maximize renewable energy use
11
Pollution: Acid generating emissionsNO2, NOx, NH3
Madrid City emissions of these type of gasses is due mainly to road transport
Road transport 51,3%
Industrial Combustion
Home
Commercial
InstitutionsWaste
treatment
Other
transport
Other
Source: Plan de Calidad del Aire del Ayuntamiento de Madrid 2011-2015
12
Noise pollution
Comparison electric/gasoline
i gasoline
Noise (dB)
Noise level (full throttle from 50km/h)
- 5dB
13
Global Warming: CO2 emissions(Well to Wheel)
CO2 emissions of an electric vehicle are:1/4 Gasoline car
less than 1/2 of a hybrid vehicle CO2 decrease is more than 1 ton each10.000 km
i gasoline
Hybrid
gCO2 / km
- 72%
14
Total energy efficiency
Electric Vehicle
Diesel
Gasoline Hybrid
Gasoline
Total efficiency
0% 5 % 10 % 15 % 20 % 25 % 30 %
Ref: JHFC Seminar
Electric vehicles are by far more efficient (Well to Wheel )
15
Free the society of theEXTREME dependence on oil
OEPC members and Annual average oil price
And future generations will say “those stupid grandfathers burned it!!!
Sou
rce:
ww
w.m
acro
tren
ds.
net
16
Free the society of theEXTREME dependence on oil
Remember: it is easier to find electricity than gasoline.Taxes may affect, but offer/demand will always favour cheaper
electricity
17
Cost per 100 km (*)
(night)
(day)
Diesel
Hybrid
Energy cost for a vehicle in city use:
1/4 diesel vehicle 1/3 de un hybrid vehicle
..and 1/9 of diesel vehicle if charged with time (night) differential fare
Cost: - 72 %
Cost: - 90 %
0% 20 % 40 % 60% 80 % 100 %
(*) Diesel 5l (@1,33)/100Km City, Hybrid 3,9l (@1,42)/100Km Charge TUR Fare 0,14€/KWh.
-17%
Cost of electricity is aSMALL fraction of fossil fuel
18
Electric Energy cannot be storedin large quantities
• Renewables: depend on weather circumstances. It their energy cannot be used when produced, they are disconnected
(Source: UNESA)
High efficiency central
power stations: difficult
adaptation to demand
Thermal groups are
the regulators
Peak load hours
Demand line
Off PeakLoad
Base Load
Energysurplus
Midnight 6 AM 12PM 6 PM Midnight
19
EVs will create the conditionsfor a top usage of renewables
• In the future:
• Electric vehicles will store the energy from renewables when it is no consumption.
V2G systems will allow to
return it to electric grid when
it is necessary equalizing
demand
V2M and V2H systems will
ease to do it at local level
Midnight 6 AM 12PM 6 PM Midnight
20
Summary• Disruptive technologies
• Reasons for the EVs: Why an electric car?
• New business models around Evs
21
Fossil fuel Business model
Car Users
Car manufacturers
Fossil fuel suppliers
• No Contract• Invoice each
operation• Not registered solid
customer
22
New EV Business models
EV Users
EV Charging Operator
Car sharing
Sells car, Maintenance, point of chargeelectricity…
Car manufacturers
Energy Utilities
• Supply contract• Monthly Invoice • Registered solid
customer
23
New EV Business models
EV Users
EV Charging Operator
Car sharing
Car manufacturers
Energy Utilities
24
New EV Business models
EV Users
EV Charging Operator
Car sharing
Car manufacturers
Energy Utilities
Battery recycler
agent
Energy Utilitiesstoring energy
25
Electricity supply Business model
Home customers
Electricity Companies
Current Contract
1.- Max: n.n KW2.- Price related to hour(3.-Gas supply?)
26
New combined EV Business models
Home Customers + EV Users
EV Charging Operator
Car sharing
Energy Utilities
New combinedContract?:1.- Max: n.n KW2.- Price related to hour3.- Price for EV charge4.- Charge on roaming5.- Balance for V2G6.- Quick chargers……….
+ + + + +
