Marti & Co. AG • Saxweg 5 • CH-9470 Buchs

MARCH 2021

Marti & Co. AG • Saxweg 5 • CH-9470 Buchswww.marti-buchs.ch • Tel. 081 750 51 00 • [email protected]

RESTORE HORSEPOWER ANDPRESERVE PERFORMANCE

AMSOIL UpperCylinder Lubricantdelivers 18 percentmore lubricitythan Lucas* and20 percent morethan Sea Foam* forbetter retention ofhorsepower andfuel economy.R RBased on independent testing of AMSOIL Upper Cylinder Lubricant, Lucas Upper Cylinder

Lubricant and Sea FoamMotor Treatment obtained on 02/13/2019 using the ASTMD6079 modifiedfor use with gasoline. *All trademarked names and images are the property of their respectiveowners and may be registered marks in some countries. No affiliation or endorsement claim,

express or implied, is made by their use.

Base Fuel(E10)

807 µm 786 µm 803 µm

640 µm

Lucas Sea Foam AMSOIL

Lubricity PerformanceMeasured byWear Scar in Modified ASTM D6079

Smaller Number = Better Lubricity

AverageWearScar(µm)

0

400

600

1000

200

800

P.i.® Performance Improver• Restorespower and performance• Reduces need for costly higher-octane fuel• Reduces noise from carbon rap and pre-ignition• Controls pre-ignition “knock”• Maintains the engine efficiency, fuel economy andpower of new vehicles

• Capless compatible

Upper Cylinder Lubricant• Lubricates fuel system and upper cylinders• Fights ethanol-related corrosion• Helps keep injectors clean• Capless compatible

AMSOIL P.i.®restoresup to 14%horsepower.NN

NNBased on third-party testing in a 2016Chevrolet* Silverado*1500, 5.3L V-8 GDI with100,616 miles, usingone tank treated with AMSOIL P.i. Actual results may vary. *All trademarked names and images are theproperty of their respective owners and may be registered marks in some countries. No affiliation or

endorsement claim, express or implied, is made by their use.

Horsepower Comparison

Horsepower

050

100150200

250300

2500 2999 3499 3999 4499 4999 5499

RPM

Pre-Cleaning Power Post-Cleaning Power

MARCH 2021 | 3M A G A Z I N E

FEATURES

6 We Have the Diesel MarketCovered

9 Motorcycle Market Breakdown

DEPARTMENTS

4 Letters to the Editor

5 Tech Talk

13 Centerlines and Updates

ADVERTISEMENTS

2 Restore Horsepower and

Preserve Performance

12 Performance Matters.

14 New AMSOIL ATV/UTV OilChange Kits for Can-AmVehicles Now Available

15 Get a Head Start on Spring OilChange Season

STAFF

EditorTerry Johnsen

Associate EditorJoel Youngman

Staff WritersJohn Baker

Jamie TrembathJoel Youngman

Graphic Design ManagerJeff Spry

Senior Graphic DesignerLuke Boynton

Content ContributionPam BrantleyBrett GranmoLen GroomMark Nyholm

Editorial ContributionLen GroomBrian Lammi

Back IssuesBack issues of AMSOILMagazine areavailable for $1 each. Order G17D and

specify the month and year.

On the WebAMSOIL.comAMSOIL.ca

President & CEOAlan Amatuzio

Board Chair & Interim PresidentDean Alexander

© 2021, AMSOIL INC.All rights reserved.

Printed by Arrowhead PrintingDuluth, MN USA.

Letters to the EditorAMSOIL INC.

Communications DepartmentThe AMSOIL Building

925 Tower Ave.Superior, WI 54880

[email protected]

DISTRIBUTOR

EDITION

MARCH 2021

T A B L E O F C O N T E N T S

M A G A Z I N E

*All trademarked names and images are the property of their respective owners and may be registered marks insome countries. No affiliation or endorsement claim, express or implied, is made by their use.

4 | MARCH 2021M A G A Z I N E

SOLUTIONSI was visiting a commercial customer,where I helped take apart a hay rake.He asked me for the easy-pack. Themachine only needed one quart of Semi-Fluid Synthetic EPGrease (GSF). We onlyhave it in a 5-gal. bucket. So, I lost out onthat sale. While there, he also asked forwheel-bearing grease in tubs for his otherequipment. I let him know we don’t haveit in tubs. Not even a day later, one of myretailers sent me a picture of AMSOILgrease in a tub that he just finished,saying “order me more of this please.” Inever knew we had grease in tubs until hesent me that picture! But we don’t offer itanymore so we had to cut open a tube tofill his old AMSOIL tub. Not ideal. I alsoset up at the GNCC races and I had atleast five people ask for grease in a tub.Selling to retailers and commercial oreven industrial customers has its pros,like higher volume, but it has its annoyingissues like one-off products or solutions. IfAMSOIL keeps pushing the envelope likeit has, we will find those solutions and thecustomers! Maybe we can become, or buyinto, a factory fill for an automotive brandto earn market share? Another idea: If wehad some info on how we are doing atselling products then maybe we can focuson products that need our attention.The only solution I can think of for retailmom and pop installers is a system tostore oil out of the way. If we had drumsor a system mounted up high with asystem to fill jugs down low it could solvethe “no room for drums” argument. Wewould still have to sell drums or betteryet, a bag in a box of say 10-20 gallonsat a time to pump to the drum above withalmost no waste. Also, most mom andpop shops can’t afford to buy 3-4 drums(one for each weight) at a time so wecould offer smaller packaging.Another product people ask me for is“high-mileage” motor oils. I think we couldsell a product like that if we offered it. Ifpossible, maybe just add it to the labels.I thank you for the amazing opportunity! Ilove being an AMSOIL Dealer and I lookforward to many more years of successtogether! Keep up the great work!Ken GeorgeAMSOIL:We appreciate your enthusiasmand suggestions, Ken. We’vereceivedsimilar requests for Semi-Fluid Grease

in smaller or easy-pack containers,and we will take a closer look at thisoption. Offering grease in tubs has beenconsidered over the years, but marketresearch revealsmost modern applicationsfeature grease-for-life bearings or comewith grease zerks, severely limiting thedemand for tubs. Due to cost, low overalldemand, potential leaking/safety issuesand lack of manufacturing control, we havedetermined bag in a box is not a good fitat this time, while high storage shelvescreate several issues related to access,safety and environmental regulations (thatvary depending on location).We do offertank and pumping solutions at low costto Dealers as part of the Dealer Co-opProgram (Dealer Zone>CommercialBusiness Tools>Tools to Help YouSucceed>Bulk Dispensing Co-opProgram). If 55-gal. drums are too large,most products are also offered in 30-gal.drums. Weunderstand high-mileage motoroil is a fast-growing category and areactively reviewing solutions for this market.

POWER TRANSFER UNITSFord* has been having serious issues withtheir power transfer units (PTU) on theirExplorers.* Many have to be replacedunder the warranty at less than 60,000miles, costing the warranty companymegabucks. Due to the small amount ofoil in the PTU, the close proximity to thecatalytic converter and hot engine, the oilturns to mud by 70,000 miles or less. Theunit is not made for servicing. What weare doing is tapping-in a drain hole andextending the top vent by removing thecap and extending it with a 3-ft. hose sowe can fill the PTUeasier from the top ofthe engine.We replace the vent cap on thehose when finished filling the PTU. Fordnow suggests that the PTUbe drained andre-filled at about 30,000-mile intervals.The newer ones have drain holes, but weare unable to get to the fill hole easily andcontinue to use the vent-hose process tofill the unit. Ford used a 75W-140 oil. Whatdoes AMSOIL have for this purpose, anddo you have an additive which can beadded to extend the life of the PTU?PTUreplacement will run around $3,000.Thanks,Joe FossAMSOIL: Great question, Joe. Werecently evaluated the best ways to

access and change the PTU fluid in a2016 Ford Explorer, and found our newFloTool Flexible Pour Spout (see p. 20)coupled with an AMSOIL easy-packpresents a great solution. We went inthrough the wheel well area and hadno issues accessing the fill port withoutmodifying the existing layout. The mostdifficult part of the job was getting theold fluid out of the PTU. As for the fluidturning to “mud” within 70,000 miles,our SEVEREGEAR® 75W-140 (SVO) isspecially built to withstand extreme heatand is an excellent choice.

DIESEL APPLICATIONSThanks for your article “Down, but notout” in the October AMSOIL Magazine.I have a lot of diesel customers, andmany are owners of diesel farm tractors.I personally have two diesel Jeeps,*a diesel VWBug* and several dieseltractors. Many of my customers arelooking for products for Kubota* tractorsand RTVs. I’m looking forward to seeingmore AMSOIL products for diesels andhope in the future there will be a lookupguide for tractors.Thanks,Bradd VickersAMSOIL: Thank you for your letter, Bradd.We offer diesel oils for virtually everyapplication, including Kubota tractors andRTVs.We'll look into the possibility of atractor lookup. In the meantime, specificapplication questions can be directed toTechnical Services (715-399-TECH, [email protected]).

Email letters to:[email protected]

Or, mail them to:AMSOIL INC.

Communications DepartmentAttn: Letters

925Tower AvenueSuperior,WI 54880

Letters are subject to editing for length and clarity;please include your name, address and phonenumber. Unsigned letterswill not be published.


T E C H T A L K

Whether in an air-cooled V-twin, metricsport bike, hard-working UTVorprofessional dirt bike, oil has to protectagainst wear and fight the damagingeffects of extreme heat. Years ago itwas possible to make one motor oilto protect all these applications. Buttoday’s engines aren’t so simple.

V-twin motorcyclesAir-cooled V-twins can get hot. In ourdyno testing of a 2019 Harley-Davidson*Milwaukee-Eight* engine, the rearcylinder temperature hit 421ºF (216ºC).

Heat that intense can wreak havoc onthe motor oil. The oil can lose viscosityand become thinner. A lighter viscositythan what the engine is designed to usecan fail to protect parts against wear.Extreme heat also hastens chemicalbreakdown. In fact, the rate of oxidationdoubles for every 18ºF (10ºC) increasein oil temperature.

It’s vital that the oil meant for your air-cooled V-twin is formulated to withstandsuch intense heat. To accomplish that,we formulate AMSOIL Synthetic V-TwinMotorcycle Oil with added resistance toextreme heat. Its naturally heat-resistantsynthetic base oils maintain viscositydespite extreme heat and the shearingforce of transmissiongears “cutting” theoil’s molecular structure. That translatesinto reliable protection in the toughestriding conditions.

Metric motorcyclesIn metric sport bikes, foam is one ofthe biggest challenges to oil. A metricbike can easily surpass 10,000 rpm.Themechanical action of the crankshaftspinning that fast can whip air into theoil, causing foam.

If the oil isn’t formulated to quicklyrelease air, foam bubbles will travelthroughout the engine. When theycollapse between meshing gears orbearing surfaces, nothing is left behindto provide protection except air. We allneed air, but it’s worthless at protectinghigh-performance engines against wear.

For that reason, we formulate AMSOILSynthetic Metric Motorcycle Oilspecifically to resist foam. Its anti-foamadditives weaken the surface tensionof air bubbles, helping eliminate foam.This results in excellent wear protectionno matter how heavy you lay into thethrottle.

ATVs/UTVsBecause ATVs and UTVsare often usedto perform heavy work at slow speeds,oil film strength is especially important.

Slow, methodical operation whenheavily loaded places increased stresson the engine bearings. If the oil’s filmstrength doesn’t hold up, the increasedpressure will rupture the oil film andslowly wear out the bearings.

AMSOIL Synthetic ATV/UTVMotor Oil isengineered with robust synthetic baseoils that allow formation of a durableprotective film in the toughest conditions.

You might think, “Sure, but my Harleyruns hard, too.” True, but motorcyclesare typically ridden recreationally,meaning they undergo increased stresswhen accelerating, but level out onceyou reach cruising speed. Riding ata consistent speed under light loadcreates less stress than, for example,pulling a stump out of the ground withyour UTVor pulling a loaded traileruphill through the mud with your ATV.

Dirt bikesFinally, we have dirt bikes, whichundergo low-speed stress punctuatedwith periods of high revving.

Racers lean on the throttle out of thegate, then back off into the first corner.They’re back on the throttle through thewhoops, causing the rear tire to spinfreely when it’s in the air. Hitting theground, though, places a heavy load onthe engine.

Where dirt bikes differ, however, isin engine design. They are typicallylightweight and meant for performance.Any time you remove mass, yet increasepower, you increase engine stress. Thecombination of high rpm and lightermaterials creates the perfect scenariofor engine failure should the motor oilfail to do its job. Plus, dirt bikes canproduce 50 hp or more, yet they barelyhold a quart of oil, exposing the oil totremendous stress.

We kept this in mind when formulatingAMSOIL Synthetic Dirt Bike Oil. It resistswear and protects powerful, lightweightdirt-bike engines. It also deliversprogressive, predictable clutch feel thatprovides strong holding power to avoidslipping.

The moral of the story is this: The daysof using one oil for all your powersportstoys are long over. Today’s enginespresent unique demands that requirespecialized lubricants. Fortunately, wehave a full line of products to coveryou and your customers. Find whatyou need with our Product Guides atAMSOIL.com/AMSOIL.ca.

Motorcycles, dirt bikes and ATVs/UTVs have unique needsNo oil is “one-size-fits-all.”

Len Groom | MARKET MANAGER, POWERSPORTS& POWEREQUIPMENT

M A G A Z I N E6 | MARCH 2021

Signature Series Max-Duty 5W-30Synthetic Diesel Oil (DHD)MIXED FLEETSSignature Series 5W-30 is a versatileoil aimed at mixed fleetsof diesel and gasolinevehicles, simplifyingmaintenance and lubricantinventory.

• 6X more engineprotection1

• Outstandingcold-temperatureperformance

• Extended-drain capability maximizesconvenience and minimizesdowntime

Signature Series Max-Duty 0W-40Synthetic Diesel Oil (DZF)VEHICLES AND EQUIPMENT OPERATINGIN COLD CLIMATESSignature Series 0W-40 is formulatedspecifically for diesel applications operatingin extreme cold, helping engines turn overfaster and reducing startupwear.

• 4X better cold-temperatureperformance2

• Provides outstandingprotection and performance

• Extra protection for extendeddrain intervals

Signature Series Max-Duty 10W-30Synthetic Diesel Oil (DTT)Heavy-Duty 10W-30 SyntheticDiesel Oil (ADN)NEWER OVER-THE-ROAD TRUCKSSMALLER OFF-ROAD EQUIPMENTTURBODIESEL PICKUPSManynewerover-the-road truckscomefactory-filled with10W-30 forimprovedfuel economy. Signature Series 10W-30 and Heavy-Duty 10W-30 are idealfor customers who want to maintain theimproved fuel efficiency afforded by a10W-30. They also provide outstandingprotection for smaller off-road equipmentand newer over-the-road trucks callingfor a 10W-30.

Heavy-Duty 10W-30• 4X more engine protection3

• Excellent opportunity for price-conscious customers to move up toAMSOIL quality

• Outstanding protection for OEM-recommended drain intervals

Signature Series 10W-30• 6X more engine protection1

• Ideal for customers seeking theultimate wear protection in severeoperating conditions

• Extra protection forextended drain intervals

Signature Series Max-Duty 5W-40Synthetic Diesel Oil (DEO)Heavy-Duty 5W-40 SyntheticDiesel Oil (ADO)TURBODIESEL PICKUPSOVER-THE-ROAD TRUCKSHEAVY EQUIPMENTSignatureSeries 5W-40and Heavy-Duty 5W-40are ideal forturbodiesel-pickup, over-the-road-truck andheavy-equipment owners who want thecold-weather and fuel-economy benefitsof a 5W and the protection benefits of anSAE 40.







We Have the Diesel Market CoveredThe recent introduction of AMSOIL 100% Synthetic Diesel Oil for smaller diesel vehicles expanded our dieselproduct portfolio, ensuring we offer premium-quality synthetic diesel oils for any diesel.

1Based on third-party testing in the Detroit Diesel DD13 Scuffing Test for specification DFS93K222 using 5W-30 as worst-case representation.2When compared to SAE15W-40 in ASTMD5293 Cold-Cranking Viscosity test.3Based on third-party testing in the Detroit Diesel DD13Scuffing Test for specification DFS 93K222 using 10W-30 as worst-case representation.

M A G A Z I N E

MARCH 2021 | 7

Signature Series Max-Duty 15W-40Synthetic Diesel Oil (DME)Heavy-Duty 15W-40 SyntheticDiesel Oil (ADP)OVER-THE-ROAD TRUCKSOFF-ROAD EQUIPMENTTURBODIESEL PICKUPSSignatureSeries 15W-40and Heavy-Duty 15W-40are the primaryrecommenda-tions for moston- and off-road heavy-duty diesel applications in themarketplace; 15W-40 is the most widelyused viscosity in the diesel world.







0W-20 100% Synthetic Diesel Oil(DP020)5W-30 100% Synthetic Diesel Oil(DP530)SMALLER DIESEL PICKUPS, VANS,CARS AND SUVSAMSOIL 100%Synthetic DieselOil is engineeredto provideindustry-leadingprotection andperformance forsmaller dieselpickups, vans, cars and SUVs requiringthe following specifications:

0W-20GM dexosD

5W-30GM dexosD, dexos2; Chrysler MS-11106;Ford WSS-M2C214-B1; ACEA C3

Not for use in applications that require anAPI CK-4 (or prior) specification.

• 6X more engine protection4

• Helps extend engine life and reducemaintenance costs and downtime


DOMINATOR® 20W-50 SyntheticCompetition Diesel Oil (DCO)MODIFIED, COMPETITION DIESELENGINESDOMINATOR 20W-50Synthetic CompetitionDiesel Oil is engineeredfor modified, competitiondiesel engines and thehigh-horsepower demandsof sled pulling, dyno runsand drag racing.

• Delivers 50%more filmthickness5

• Jacked with extra zincand phosphorus for bulletproof wearprotection

• Provides professionals and enthusiastswith the power, protection andconfidence needed to win

4Based on third-party testing in the OM646LA cam wear test using 0W-20 as worst-case representation.5Compared to the 3.5cP HTHS limit for SAE 15W-40.

8 | SPRING 2021M A G A Z I N E

“If you go back to the ConsumerReports reviews on that 2000 Beetle,they’re terrible,” said Melvin. “My dadsaid, ‘Why are you getting that? Thereviews are so bad.’” But Melvin knewa Volkswagen mechanic nearby whomhe trusted, and he wanted the fuel-economy benefits of a diesel.

“At the time, the Volkswagen TDI washard to get a hold of; you had to be in theright place at the right time,” said Melvin.After 20 years, the 1.9L turbodiesel five-speed manual still gets 46 mpg.

AMSOIL exclusively since almostday oneAfter buying the car, the dealershipperformed the first three oil changesusing Castrol.* Then Melvin switched toAMSOIL synthetic diesel oil exclusivelyand today uses Signature Series 5W-30Max-Duty Synthetic Diesel Oil.

A shop mechanic and AMSOIL PreferredCustomer with whom Melvin workedpiqued his interest in AMSOIL productsafter sharing a testimonial about a truck

driver who’d eclipsed 1 million miles us-ing AMSOIL products.

The car has run excellent all these years.Melvin hasn’t performed any enginemaintenance, except replacing thealternator, air compressor and routinetiming-chain service.

“It’s proven to me, especially if you canget a half-million miles with no enginefailure whatsoever,” he said. “The thingruns just as powerfully as it ever did.”Melvin used to have a pre-owned 2001Volkswagen with the same 1.9L die-sel engine. “It only had 192,000 miles(309,000 km), but my 2000 would haverun circles around it.”

People can’t believe itHow do people react to his story? “Theyjust can’t believe [the car] has half a mil-lion miles on it,” said Melvin. “BecauseI’ve worked at night the entire 20 yearsI’ve owned the car, it sits in the garagemainly in the daytime, so it pretty muchlooks like a brand-new car.

“I change oil every 10,000 miles (16,000km), and with conventional oil changingevery 3,000 (4,800 km), you’re goingto spend more money, not counting thelabor. To me, it’s a no-brainer.”

Drive it until it quits“I’ve always believed you should drivea car until it quits,” said Melvin. “To me,buying a car every two to three yearsisn’t beneficial.” With the help of AMSOILproducts, it may be a while beforeMelvin’s Beetle quits running. “I just thinkit’s a good product. It’s proven to me,and I can tell that to anybody,” he said.“I’ll probably work until I’m 62, so I hopeto put at least another 150,000 miles(241,000 km) on it.”

Half-Million-Mile VW*Beetle* Still RunningStrongMost people can’t believe it when Randy Melvin tells them his 2000 Volkswagen Beetlehas 500,000 miles (804,700 km) on it. The UPS tractor-trailer driver from Troutman, N.C.commutes 125 miles (201 km) round trip between home and Winston-Salem,N.C. eachday. When it came time to purchase a new vehicle back in 1999, he opted for a VWTDIdue to its high estimated fuel economy, despite the car’s poor reviews.


MotorcycleMarketBreakdownSummer riding season is right around thecorner. Regardless of the type of bikesthey ride, motorcycle enthusiasts havelong been among our best customers.

The AMSOIL brand is strongwith riders, and our productsprovide the benefits peopleseek to help get the bestperformance and longest lifefrom their bikes. Here, webreak down the motorcyclemarket and offer tips on how toreach more riders this season.For more insights, see theSynthetic V-Twin Lubricantsand Synthetic Metric Motorcycle Oil Dealer Sales Briefsin the Dealer Zone (Training>Dealer Sales Briefs).

Theoverall motorcycle market is divided into two categories:

V-TWIN• Refers to the engine configuration of most large-displacement, typically air-cooled cruiser bikes.Harley-Davidson is by far the most popular brand,with Indian gaining ground.

METRIC• Traditionally foreign-made bikes that requiremetric tools toperform maintenance. This category includes adventurebikes, sport bikes, cruiser bikes and large touring bikes.Honda, KTM,* and Kawasaki are common manufacturers.

RIDER TYPESV-TWINIt’s helpful to break downV-twin riders according to thebrand to which they are loyal.

• Harley-Davidson* boasts the largestmarket share by aconsiderable margin. The Harley brand dominates bikerculture despite flat sales the past few years. Riders tend tobe older and love the feeling of hitting the open highwayontheir bikes. They enjoy riding to bike rallies, such as Sturgis,Daytona BikeWeek and Laconia Motorcycle Week. Theyalso enjoy attending bike-night events in their areas. Targetriders who are less loyal to Harley-branded products. SomeHarley owners question the value of Harley-Davidson-branded parts and accessories, including lubricants.Target enthusiasts who accumulate high miles or who havemodified their bikes for increased performance. Theseriders are often in tune with changes in performance or theriding experience (heat, noise, shift quality).

• Indian* continues to gain followers,particularly amongenthusiasts who want to stand out from the Harley crowd.Owners value American brands, history, attention todetail, quality, power and freedom – traits embodied in theAMSOIL brand. Most have looked forward to owning anIndian motorcycle for years, while many are former Harley-Davidson owners who became dissatisfied with the brand.

METRICIt’s helpful to break down metricriders according to bike type.

• Adventure – The fastest-growingsegment in the entire motorcyclemarket. Riders tend to be youngdo-it-yourselfers who take pride in their bikes' refinedengineering. They are spontaneous and crave adventure.Their bikes are their gateways to new experiences. Popularexamples include the BMW* R 1200 GS Adventure* andTriumph* Tiger* 1200 XR.

• Sport – Typically young males. In their minds, their sportbikes – known popularly as “crotch rockets” – are builtto conquer the road and pass slow cruisers. Sport ridersare typically adrenaline junkies who thrive on speed andpower. Examples of sport bikes include the Kawasaki*Ninja,* Yamaha* YZF* and Honda* CBR.*

• Cruiser – Formany riders, their bikes represent thestart of a new hobby. They value their metric cruisers fortheir affordability compared to a Harley or Indian. Ridersoften spend time customizing their bikes with saddlebags, extended forks, oversized rear tires and paint jobs.Showing off their bikes is nearly as important as ridingthem. Examples include the Honda Shadow,* YamahaV-star* and Kawasaki Vulcan.*

• Touring - Riders tend to be older, affluent retired couples.They value comfort, luxury, safety and the adventure oflong, cross-country trips. They ride primarily to relax,discover new places and enjoy memorable adventures.Fittingly, they value reliability and safety. The HondaGoldwing* is the prototypical metric touring bike.


BEST PROSPECTSThetop AMSOILprospects in each category include the following:• Independent bike shops that seek a competitiveadvantage over motorcycle dealerships and want to offerproducts unavailable elsewhere

• Powersports dealers• Auto parts stores• Motorcycle enthusiasts

KEY AMSOIL PRODUCT BENEFITSEnthusiasts have different motivations and inter-ests, so it’s important to speak the correct languagewhen talking to prospects. For example, treating anadventure bike owner like a Harley owner will result infrustration and a lost potential sale. Understand whateach rider type values in the products they purchasefor their bike and how AMSOIL products align withtheir desires. The info below offers guidance.

AMSOIL SYNTHETIC V-TWINMOTORCYCLE OIL• Maximizes engine life at cruising speeds and instop-and-go traffic due to excellent resistance toextreme heat and wear.

• Helps prolong gear and chain life, reducingmaintenance.

• High-performance alternative for bikers who arenot loyal to the OEM-branded oil or who questionthe value of OEM lubricants.

• For Harley riders, AMSOIL 20W-50 SyntheticV-TwinMotorcycle Oil (MCV) provides superiortransmission and primary chaincase protection, inaddition to premium engine protection, offering theconvenience of one high-quality synthetic lubricantfor all three sumps.

• For Indian riders, AMSOIL 20W-40 (MVI) and15W-60 Synthetic V-TwinMotorcycle Oil (MSV) arepremium alternatives to OEM oils. They are amongthe only aftermarket, full-synthetic motorcycle oilsavailable for their bikes.

AMSOIL SYNTHETIC METRIC MOTORCYCLE OILAdventure Bikes• Fights wear and

performance-robbingcarbon for robust powerand acceleration

• Helps reducemaintenance, allowingriders to enjoy their on- oroff-road journeys andfocus on reaching theirdestinations, instead offixing their bikes

• Smooth, confident shiftsease ridability

• Resistsbreakdown andmaintains viscosity inextreme heat for excellentprotection during longerdrain intervals whilepreserving fuel economy

Sport Bikes• Smooth shifts help ridersquickly acceleratethrough the gears andconfidently maneuvertight turns

• Outstanding foamcontrol and superiorwear protection protectthe engine while ridingaggressively

• Helps ridersmaximizespeed, acceleration andcornering ability

Cruiser Bikes• Premiumwear protectionprotects the engineduring throttle bursts andsudden acceleration

• Superior wet-clutchcompatibility deliverssmooth, confidentshifts

• Enhances peace ofmind and confidence,helping riders stand outfrom their peers

Touring Bikes• Premiumwear protectionmaximizes enginereliability during longtrips far from home

• Capability to extenddrain intervals up totwice the motorcyclemanufacturer’srecommendationprovides peace of mind

• Smooth, confident shiftsenhance comfort

• Supports riders’ desiresto take the cross-countrytrips of a lifetime

AMSOIL Resists Viscosity BreakdownAMSOIL resists viscosity breakdown 6Xbetter than Harley-Davidson SYN3* forimprovedprotectionagainst compensatorand transmission gear wear.BB

BBBased on testing of AMSOIL 20W-50 SyntheticV-TwinMotorcycle Oil and Harley-Davidson Screamin’ EagleSYN3purchased on 3/19/19 in the CECL45-KRL, ASTM D445 test.

AMSOIL SyntheticV-TwinMotorcycle Oil

0.00%

-5.00%

-10.00%

-15.00%

-20.00%

-25.00%

-30.00%

LESSVISCOSITYLOSSEQUALSBETTER

PROTECTION

% viscosity loss in the CEC L45-KRL, ASTM D445 test

Harley-DavidsonScreamin’ Eagle SYN3

Viscosity Breakdown

Signature Series Synthetic Motor Oil(ASM, ALM, AZO, ASL, ATM, AZF, AMR)Signature Series blows the doors off thelatest industry standards. Say hello to thebest motor oil we’ve ever made.• 75 percent more wear protection1

• Guaranteed protection for up to 25,000miles or 1 year, whichever comes first

• Achieved 100 percent protectionagainst LSPI2

XL Synthetic Motor Oil(XLZ, XLM, XLF, XLT, XLO)XL’s boosted formulation deliversmore cleaning power andpromotes longer engine life.• Extra protection that lasts upto 12,000 miles or 1 year,whichever comes first

• Achieved 100 percentprotection against LSPI2

OE Synthetic Motor Oil(OEZ, OEM, OEF, OET)100 percent synthetic engineprotection for advancedautomotive technology, includingturbochargers and direct injection.• Protects against wear• Fights sludge and deposits• Achieved 100 percent protectionagainst LSPI2

1Based on independent testing in the ASTMD6891 test using 0W-20 asworst-case representation.2Based on zero LSPI events in five consecutive tests of AMSOIL Signature Series, XL & OE 5W-30 motor oil in the LSPI engine test as required for the GM dexos1® Gen 2 specification.

PERFORMANCEAND PROTECTIONTHAT AREMILES AHEAD OF THE REST.

Performancematters.

Designed to perform.Designed to protect.

Designed for your engine.

E U R O P E A N M O T O R O I L F A M I L Y

0W-20 LS-VW(EZT):Use in vehicles thatrequire API SN-PLUS,SN… • ACEA C5 • VW508.00/509.00

0W-20 LS (AFE):Use in vehicles thatrequire API SN-PLUS (ResourceConserving), SN,SM… • ILSAC GF-5• ACEA C5 • A1/B1 •BMW LL-17FE+ • MB229.71 • Ford WSS-M2C947-B1 •Opel/Vauxhall OV0401547• Fiat 9.55535-GSX •Chrysler MS-12145 •Volvo VCCRBS0-2AE

0W-40 FS (EFO):Use in vehicles thatrequire ACEAA3/B3,A3/B4 • API SN/SM...• BMW LL-01 • MB229.1/229.3/229.5 •Porsche A40 • Renault0710, 0700 • VW/Audi502.00/505.00

5W-30 LS (AEL):ManufacturerApprovals: VW504.00/507.00Use in vehicles thatrequire API SN • ACEAC3 • GM dexos2 •Chrysler MS-11106 •MB 229.51 • BMW LL-04 • Porsche C30

5W-40 MS (AFL):ManufacturerApprovals: MB-Approval 229.51 •Porsche A40Use in vehicles thatrequire ACEA C3 • APISN/SM/CF... • BMWLL-04 • Chrysler MS-10850 (supersedesMS-10896) • FordWSS-M2C917-A • GMdexos2 (supersedesLL-A-025 and LL-B-025) • RenaultRN0700/RN0710 • VW/Audi 502.00/505.01

5W-40 FS (EFM):ManufacturerApprovals: MB-Approval 229.5 •Porsche A40 • VW/Audi 502.00/505.00Use in vehicles thatrequire ACEAA3/B3,A3/B4 • API SN/SM... •BMW LL-01 • Renault0710, 0700 •Opel GMLL-B-025

NEWNEW


C E N T E R L I N E S A N D U P D A T E SC E N T E R L I N E S A N D U P D A T E SC E N T E R L I N E S A N D U P D A T E S

March Close-OutThe last day to process March orders in the U.S. and Canadais the close of business on Wednesday, March 31. Individualtelephone and walk-in orders will be processed if initiatedby the close of business. Internet and fax orders will beaccepted until 3 p.m. Central Time on that day. All ordersreceived after these times will be processed for the followingmonth. Volume transfers for March business will be accepteduntil 3 p.m. Central Time on Tuesday, April 6. All transfersreceived after this time will be returned.

Holiday ClosingsThe Edmonton and Toronto distribution centers will be closedFriday, April 2 for Good Friday.

Second Major Small-Engine Manufacturer ChoosesAMSOILNearly a decade ago, Briggs & Stratton*chose AMSOIL toformulate a motor oil for its most demanding racing engines.The partnership has resulted in increased brand recognitionand credibility in the small-engine market, leading toincreased opportunities for AMSOIL Dealers to sell our fullrange of products to lawn and landscaping contractors,small-engine shops, golf courses and more. In fact, lawn andlandscaping contractors now comprise the largest segmentof AMSOIL commercial accounts. We are now introducing asecond co-branded product, this time with Kohler* Power.

Kohler is one of the largest small-engine manufacturers inthe world. The company is highly regarded for quality andingenuity with a rich history spanning the past 100 years.Kohler approached us for help developing a new small-engine oil, and the partnership ultimately resulted in theirrequest for a co-branded product for them to sell. We agreedto fulfill their request and developed a co-branded 10W-50product for them to sell and new 15W-50 Small-Engine Oil foryou to sell.

Having a premier brand like Kohler anoint AMSOIL the bestchoice for its products delivers instantaneous credibility.An endorsement from an original equipment manufacturer(OEM) drives greater consumer trust; validates our positionof leadership; supports our brand expertise; provides extraexposure for our brand; and increases our prestige andfavorability.

That increased brand recognition and prestige will help yousell more oil, particularly in the small-engine category. Youhave the full AMSOIL Synthetic Small-Engine Oil family atyour disposal, including the new AMSOIL 15W-50 SyntheticSmall-Engine Oil, which will debut in June 2021, furtherexpanding your opportunities in the small-engine market.AMSOIL 15W-50 Synthetic Small-Engine Oil is designedfor multiple small-engine applications, including Briggs &Stratton, Kawasaki* and Kohler, and it will be priced verycompetitively. In addition, AMSOIL is perhaps the onlyaftermarket lubricant manufacturer that provides purpose-built products for nearly every piece of two- and four-strokeequipment in the lawn and landscape category, includingSABER,®which presents powerful benefits for savings andprotection – you are in prime position for success.

Co-branding is common – Valvoline* and Cummins,* KTM*and Motorex* and Ducati* and Shell* are just a few examplesof co-branding partnerships. If you have ever attempted tounseat one of these co-branded products, you know howpowerful those partnerships can be, and you will benefitfrom the boost to the AMSOIL brand. Conversely, had we notagreed to this partnership, you would face the uphill battle ofunseating some other company that would have undoubtedlypartnered with Kohler in our place.

This endorsement from Kohler is affirmation of our positionas the leader in synthetic lubrication. Use this partnership toincrease sales for your business.

“PROPERTY OF”SWEATSHIRTConstructed of 50/50cotton/polyester blend.

Stock# G3694 S-XXXU.S. Price: 26.00CAN Price: 35.00

FloTool Flexible Pour SpoutPour spout designed to improve accessibility for hard-to-reach fill ports. Features a section of flexible hose withseparate cap, adjustable valve and adapter to convenientlyfit AMSOIL easy-pack, quart and gallon packages.

Stock# U.S. Wholesale Can. WholesaleG3721 3.99 5.35

NEW

• 4 quarts of Formula 4-Stroke®

Powersports 0W-40 Synthetic Motor Oil• Oil filter• O-ring & washers

APPLICATIONS• Maverick* X3

• 2.5 quarts of Formula 4-StrokePowersports 0W-40 Synthetic Motor Oil

• Oil filter• O-ring & washers

APPLICATIONS• Outlander* 500-1000 • Renegade*500-1000 • Commander* 800-1000• Defender* HD8 & HD10 • Maverick 800-1000 • Traxter* HD8 & HD10

• 3.5 quarts of Formula 4-StrokePowersports 0W-40 Synthetic Motor Oil

• Oil filter• O-ring & washers

APPLICATIONS• Defender HD5 • Outlander 400-450• Traxter HD5

NEW AMSOIL ATV/UTV OIL CHANGEKITS FORCAN-AM VEHICLES NOW AVAILABLENew ATV/UTVOil Change Kits for Can-Am* vehicles (CK1,CK2, CK3) provide the ideal combinationof AMSOIL protection and convenience for owners of most Can-Am ATVs and UTVs. Use the ProductGuides at AMSOIL.com and AMSOIL.ca to find the right kit for you and your customers. Order todayto ensure you’re ready for spring riding season.

Why Formula 4-Stroke® Powersports0W-40 Synthetic Motor Oil?In its owner’s manuals, Can-Amrecommends 5W-40 synthetic-blendoil for “general-purpose” use. However,it recommends additional viscositiesdepending on ambient conditions.For example, enthusiasts can optfor 0W-40 in cold temperatures forfaster start-up protection, or 10W-50in warm temperatures for increasedresistance to heat. Because AMSOIL

Formula 4-Stroke Powersports 0W-40 delivers exceptional all-weatherprotection, it’s the lone viscosity weoffer in our Can-Am Oil Change Kits.Its premium synthetic base oils and0W rating mean it flows quickly in coldweather for excellent startup protection.In hot conditions, it resists oxidationand forms a durable lubricating filmto deliver excellent wear protection.It delivers the best of both worlds allseason long.

Perfect for retailersNotify your customers of theavailability of these new kits. Use theirintroduction as an opportunity to callon your current retail accounts to starta conversation that could lead to asale. For more market insights, see theATV/UTV Products Dealer Sales Briefin the Dealer Zone under the LearningCenter tab.

To find the correct AMSOILATV/UTVOil Change Kit foryour ATV or UTV, consult theATV and UTVProduct Guides

at AMSOIL.com/guides.

NEW NEWNEWCK1 CK2 CK3

AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in the USA© 2021, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC.

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AMSOIL.com March 2021

CONTACT CUSTOMERS Touch base with your accountsto share the latest AMSOIL news and offers.

REACH OUT TO INSTALLERS Showyour support forinstallers by asking if you can assist in their efforts to keepthe spring oil changes flowing.

INTRODUCE YOURSELF TO PROSPECTSIntroduce yourself and start building a relationship withpotential new accounts.

USE SOCIAL MEDIADeliver posts that educate, entertain,inspire or informto reacha wider audience this spring.

Now's a great time to reach out to new and existingcustomers and get ready for the season ahead.

GET A HEAD STARTON SPRING OILCHANGE SEASON

Make sure your customers and accounts know about our full lineof premium synthetic diesel oils, covering everything from smallerpassenger vehicles to modified, competition turbodiesel trucks.AMSOIL.com

Marti & Co. AG • Saxweg 5 • CH-9470 Buchs

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