Management - Assets - Cambridge University Press

www.cambridge.org 2003–2004

Management

Marketing andProduct Development

Management andOrganisationalStudies

Innovation Studies

Education

IT Management

Business Economics

Financial Economics

Quantitative Methodsand Decision Sciences

ContentsMarketing and Product

Development 1Management and Organisational

Studies 2Innovation Studies 8Education 9IT Management 9Business Economics 12Financial Economics 16Quantitative Methods and

Decision Sciences 18

Cambridge University Press is the printing and publishing house of the University of Cambridge,and is the oldest press in the world. It is a charitable enterprise required by University Statute to devote itself to printing and publishing in the furtherance of the acquisition, advancement,conservation, and dissemination of knowledge in all subjects; to the advancement of education,religion, learning, and research; and to the advancement of literature and good letters.

Highlights

Many of our journal titles are now available online. Each journal entryin this catalogue indicates where the price includes, or will include,

access to the electronic version of the journal during 2003. Full text isavailable FREE to all individuals within the registered domain address

of full rate subscribers. In addition, the service provides all users with FREEaccess to tables of contents and abstracts, and a FREE email alerting service.

Who to contactBook proposals: Chris Harrison

([email protected])

For further information about Management titles:Cherrill Richardson ([email protected])

All other enquiries, phone +44 (0) 1223 312393or email [email protected]

Prices and PaymentPrices and publication dates are correct at the time ofgoing to press but are subject to alteration withoutnotice.

www.cambridge.org/managementThis catalogue contains a selection of our most recent publishing in this area. Please visit ourwebsite for a full and searchable listing of all our titles in print and also an extensive range ofnews, features and resources. Our online ordering service is secure and easy to use.

➤ See page 3

➤ See page 1

➤ See page 9➤ See page 18

➤ See page 5

Marketing and Product Development 1

Marketing andProductDevelopment

Creativity in Product InnovationJacob GoldenbergHebrew University of Jerusalemand David MazurskyHebrew University of Jerusalem

Creativity in Product Innovation describes aremarkable new technique for improvingthe creativity process in product design.Certain ‘regularities’ in productdevelopment are identifiable, objectivelyverifiable and consistent for almost anykind of product. These regularities aredescribed by the authors as CreativityTemplates. This book describes the theoryand implementation of these templates,showing how they can be used to enhancethe creative process and thus enable peopleto be more productive and focused.Representing the culmination of years ofresearch on the topic of creativity inmarketing, the Creativity Templatesapproach has been recognised as abreakthrough in such journals as Science,Journal of Marketing Research, ManagementScience, and Technological Forecasting andSocial Change. It has been successfullyimplemented through workshops ininternational companies including PhilipsConsumer Electronics, Ford Motor Co.,Ogilvy & Mather Worldwide, Kodak,Coca-Cola and many others.

Contents: Preface; Acknowledgements;Introduction; 1. Codes of productrevolution – a source for ideation; 2. Revisiting the view of creativity; 3. Areview of popular creativity enhancementmethods; 4. The attribute dependencytemplate; 5. The forecasting matrix; 6. Thereplacement template; 7. The displacementtemplate; 8. The component controltemplate; 9. Templates in advertising;

10. Further background to the templatetheory; 11. Demarcating the creativitytemplates; 12. The primacy of templates insuccess and failure of products.2002 247 x 174 mm 238pp 55 line diagrams15 half-tones0 521 80089 7 Hardback £55.000 521 00249 4 Paperback £19.95

Reaching the Interactive CustomerDevices and Services for a Digital WorldMai-lan TomsenMicrosoft Corporationand Ron FaithQpass

Through either direct exposure or mediacoverage of the online world, consumershave built certain expectations aroundinteractivity. Activities like email, chat, andweb browsing reinforce popularunderstanding how people use electronicdevices to ‘talk’, ‘find’ and ‘see’ what’shappening in the world around them.Reaching the Interactive Customer describeshow these consumer expectations ofinteractivity impact and shape the newgenerations of ‘connected’ personalelectronics. Reaching the InteractiveCustomer provides critical information forbusiness professionals who want tounderstand a ‘connected world’, linkingbusinesses, customers, and serviceproviders. It describes how the audience forinteractive services has evolved and whatthat audience is looking for in consumerdevices. This book also appeals to anyonewho works on or is interested in Web-based technology because it paints a clearpicture of how interactivity is evolvingfrom the Internet to the next generation ofinteractivity with phones and televisions.

Contents: 1. Information age in the home;2. The personalization of communicationdevices; Communication; 3. New sound; 4. New view; 5. Monitoring the home; 6. Balancing act; 7. Road to a new market.2003 228 x 152 mm 160pp0 521 81670 X Paperback c. £17.95Publication February 2003

Engineering and ProductDevelopment ManagementThe Holistic ApproachStephen ArmstrongAMGI Management Group, Inc.

Engineering and Product DevelopmentManagement is a practical guide to thecomponents of engineering management,using a holistic approach. It will helpengineers and managers understand whatthey have to do to improve the productdevelopment process by deploying newtechnology and new methods of working inconcurrent teams. The book takes elementsfrom six well known and understoodbodies of knowledge and integrates theminto a holistic approach: integrated productdevelopment, project management, processmanagement, systems engineering, productdata management, and organizationalchange management. These elements areframed within an overall enterprise-widearchitecture. The techniques discussed inthis book work for both hugemultinational organizations and smallerenterprises. The emphasis throughout is onpractical tools which will be invaluable forengineers, managers, and consultantsresponsible for project and productdevelopment.

Contents: Part I. UnderstandingEngineering Process Management: 1. Theholistic approach to managing engineeringoperations; 2. An overview of engineeringprocess management; 3. Organization ofengineering tasks; Part II. ApplyingEngineering Processes to ProgramManagement: 4. Roles and responsibilities;5. Approach to program and projectmanagement; 6. An integrated teammember’s guide to performing a task; 7. Program structuring and planning; 8. Risk assessment; 9. Program initiationand execution; 10. Program reviews; 11. Engineering change management andproduct data management; Part III.Deploying Engineering ProcessManagement: 12. Organizing fordeployment; 13. Overcoming resistance tochange; 14. Implementing IPD – lessonslearned case study; Part IV. Appendices:Glossary; List of figures and tables;Bibliography.2001 253 x 177 mm 358pp 128 line diagrams16 tables0 521 79069 7 Hardback £40.00

For monthly email alerts visit www.cambridge.org/eservices

2 Management and Organisational Studies

Management andOrganisationalStudies

Graduate Text

Corporate EntrepreneurshipTop Managers and New Business CreationVijay SatheClaremont Graduate School, CaliforniaForeword by Peter F. Drucker

How do large corporations encourage theirsenior managers to become moreentrepreneurial? This is a key questionwhich is seldom addressed in mainstreamentrepreneurship studies. Professor Sathehas written a pioneering book based onhundreds of hours of interviews with seniormanagers to help understand why someorganizations and some top managers arebetter than others in fosteringentrepreneurship leading to successful newbusiness growth. Corporate Entrepreneurshipexplores the real world of top managers ina systematic and comprehensive way,examining business realities, themanagement culture, the corporatephilosophy, the organizational politics, thepersonalities and the personal agendas ofthe people at the top. The book offers botha theory of corporate entrepreneurship andpractical advice on how to manage itbetter. An original and valuablecontribution to the literature on strategicmanagement, this is a book that will appealto graduate students, researchers andreflective practitioners.

Contents: Foreword Peter F. Drucker;Preface; 1. Introduction; 2. Why aconsistent emphasis and approach for newbusiness creation is beneficial but difficultto achieve; Part I. The BusinessEnvironment: 3. The external businessenvironment; 4. The internal businessenvironment; Part II. The ManagementCulture: 5. Shared beliefs about rewards,risks, opportunities, and rule-bending; 6. Shared beliefs about control andlearning; Part III. The CorporateExecutives: 7. The bigger-is-bettercorporate philosophy; 8. The small-is-beautiful corporate philosophy; 9. Newbusiness creation challenges for corporateexecutives; 10. Guidance and coaching bythe DGM’s boss and support and challengeby the controllers; Part IV. The DivisionGeneral Manager: 11. The DGM’spersonal assets; 12. The DGM’s motivationand strategy for new business creation; 13. Building corporate support for newbusiness creation; 14. Leading the divisionfor new business creation; Part V. TheDivision and Its Top Management Team:15. The identification and pursuit of new

business opportunities; 16. Other newbusiness creation challenges for thedivision; 17. The division’s organization,competence and collaboration for newbusiness creation; 18. The effectiveness ofthe division’s top management team; PartIV. Putting It All Together: 19. How thefive major influences interact to drive newbusiness creation; 20. Managing ten criticalissues in new business creation;Bibliography; Notes; Index.2003 228 x 152 mm 400pp 16 tables 11 figures0 521 82499 0 Hardback c. £65.000 521 53197 7 Paperback c. £24.95Publication June 2003

Graduate Text

Realising Strategy in ManagementThemes and ApplicationsLoizos HeracleousNational University of Singapore

Examining some of the new and emergingissues in strategic management, LoizosHeracleous offers a fresh approach to theestablished ideas of strategy. With anunderlying ‘organizational action’perspective, he emphasizes the importanceof organizational culture in realizingstrategy and applies these to suchimportant new areas as corporategovernance and the impact of the Interneton business organization and activity.Combining original research with thoroughsurveys of the literature, the book has astrong applied orientation making it idealfor MBA level students, researchers and themore thoughtful practitioner.

Contents: Part I. Bases of StrategicManagement: 1. The strategic managementfield; 2. An organizational action view ofstrategic management; 3. Strategic thinkingor strategic planning? 4. Leadership andthe board of directors; Part II. RealizingStrategy: 5. The complexities of strategyimplementation; 6. Organizational cultureand strategic change processes; 7. The roleof organizational discourse inunderstanding and managing strategicchange; 8. Strategic change processes: anorganization development approach; PartIII. Current Themes and Applications: 9. State ownership, privatization andperformance; 10. Does corporategovernance make a difference toorganizational performance?; 11. Types ofinter-organizational networks and thestrategic roles of directors; 12. Organizingfor the future. 2003 228 x 152 mm 260pp 18 line diagrams17 tables0 521 81261 5 Hardback c. £47.500 521 01194 9 Paperback c. £16.95Publication July 2003

Innovation and KnowledgeCreation in an Open EconomyCanadian Industry and InternationalImplicationsJohn R. BaldwinStatistics Canadaand Peter HanelSherbrooke University, Canada

This study of innovation – its intensity, thesources used for knowledge creation, andits impacts – is based on a comprehensivesurvey of innovation of Canadianmanufacturing firms. Attention is paid tothe different actors in the system, who bothcompete with and complement oneanother. The study investigates howinnovation regimes differ across size of firmand across industries. Owing to the highdegree of foreign investment in Canada,special attention is paid to the performanceof foreign-owned firms. The innovationregime of Canadian innovators is comparedwith results of studies of otherindustrialized countries. The picture of atypical innovator is a firm that combinesinternal resources and external contacts todevelop a set of complementary strategies.The study finds that innovating firmsdepend not only on R&D, but also onideas and technology from various othersources, both internal and external to thefirm.

Contents: 1. Economics of knowledgecreation; 2. The innovation survey; 3. Patterns of innovation: intensity andtypes; 4. Sources of innovation; 5. Researchand development and innovation; 6. Effects of innovation; 7. Innovation and research and development in small and large firms; 8. Innovation regimes andtypes of innovation; 9. The use ofintellectual property rights; 10. Multinationals and the Canadianinnovation process; 11. Financing and thecost of innovation; 12. The diffusion ofinnovation; 13. Strategic capabilities ininnovative business; 14. Determinants ofinnovation; 15. Summaries.2003 228 x 152 mm 475pp 27 line diagrams160 tables0 521 81086 8 Hardback c. £55.00Publication May 2003

Management and Organisational Studies 3

Governing the FirmWorkers’ Control in Theory and PracticeGregory K. DowSimon Fraser University, British Columbia

Most large firms are controlled byshareholders, who choose the board ofdirectors and can replace the firm’smanagement. In rare instances, however,control over the firm rests with theworkforce. Many explanations for the rarityof workers’ control have been offered, butthere have been few attempts to assess thesehypotheses in a systematic way. This bookdraws upon economic theory, statisticalevidence, and case studies to frame anexplanation. The fundamental idea is thatlabor is inalienable, while capital can befreely transferred from one person toanother. This implies that worker-controlled firms typically face financingproblems, encounter collective choicedilemmas, and have difficulty creatingmarkets for control positions within thefirm. Together these factors can account formuch of what is known about theincidence, behavior, and design of worker-controlled firms. A policy proposal toencourage employee buyouts is developedin the concluding chapter.2003 228 x 152 mm 336pp 1 line diagram6 tables0 521 81853 2 Hardback c. £47.500 521 52221 8 Paperback c. £16.95Publication March 2003

Strategic Alliances as Social FactsBusiness, Biotechnology, and IntellectualHistoryMark De RondJudge Institute of Management Studies, CambridgeForeword by Anne Huff

Strategic alliances have traditionally beenviewed as carefully planned and rationaldevelopments with clearly measurableoutcomes. Mark de Rond argues that sucha view is unrealistic. Instead, he emphasisesthe social dimension and the importance ofthe individuals involved inside alliances.Based on in-depth case studies of threemajor biotechnology alliances, the book

combines insights from social theory andintellectual history with more mainstreamstrategic management literature to providea refreshing and thought-provokinganalysis that will appeal to the reflectivepractitioner as well as to academicresearchers.

‘An absorbing account of strategiclearning in a hi-tech sector. Written inan elegant and witty style, it opens theanalysis to a wide audience. The casehistories are likely to be quoted inmanagement teaching and research forsome time to come.’

Professor Raymond Loveridge, SaidBusiness School, University of Oxford

• Controversial and innovativeinterdisciplinary approach tounderstanding strategic alliances

• Based on extensive original research inbiotechnology companies

Contents: Foreword; Preface: By way ofintroduction; 1. Paradoxes of alliance life;2. The context of drug discovery; 3. Casestudy 1: Rummidgen and plethora; 4. Casestudy 2: Cambiogen and plethora; 5. Casestudy 3: Bionatura and pflegum-courtal; 6. Putting two and two together: Revisitingtheory and practice; 7. Strategy, structure,and structuration: The general in theparticular; 8. The hedgehog and the fox:The particular in the general; 9. Thelegitimacy of messiness; Appendix: A fewwords on methodology.2003 228 x 152 mm 260pp 19 line diagrams0 521 81110 4 Hardback c. £45.00Publication June 2003

Megaprojects and RiskAn Anatomy of AmbitionBent FlyvbjergAalborg University, DenmarkNils BruzeliusStockholms Universitetand Werner RothengatterUniversität Fridericiana Karlsruhe, Germany

Megaprojects and Risk provides the firstdetailed examination of thephenomenon of megaprojects. It is afascinating account of how thepromoters of multi-billion dollarmegaprojects systematically and self-servingly misinform parliaments, thepublic and the media in order to getprojects approved and built. It shows, inunusual depth, how the formula forapproval is an unhealthy cocktail ofunderestimated costs, overestimatedrevenues, undervalued environmentalimpacts and overvalued economicdevelopment effects. This results inprojects that are extremely risky, butwhere the risk is concealed from MPs,taxpayers and investors. The authors notonly explore the problems but alsosuggest practical solutions drawing ontheory, experience and hard, scientificevidence from the several hundredprojects in twenty nations and fivecontinents that illustrate the book.Accessibly written, it will be thestandard reference for students, scholars,planners, economists, auditors,politicians and interested citizens formany years to come.

• Unique – first book to provide acomprehensive, up-to-date examinationof Megaprojects

• International scope and combinationof theoretical analysis and empiricalresearch will make it a valuable resourcefor academics, students, professionals,and decision-makers

• Offers original analysis and practicalsuggestions for the successfulmanagement of Megaprojects

Advanced praise:

‘Megaprojects and Risk provides afascinating look at the pervasiveness ofmisinformation in the planning ofmajor construction projects and thesystematic bias of such misinformationtoward justifying projectimplementation. The power of itsanalysis is vastly reinforced by the rangeof cases examined, extending overseventy years and five continents. Anextraordinary accomplishment, it willdoubtless serve as the standard referenceon this topic for many years to come.’

Alan Altshuler, Kennedy School ofGovernment, Harvard University

2003 228 x 152 mm 198pp 13 line diagrams10 tables0 521 80420 5 Hardback c. £40.00Publication February 2003

Visit our website at www.cambridge.org


New Edition

Corporate CollapseSecond editionF. L. ClarkeUniversity of Newcastle, New South WalesG. W. DeanUniversity of Sydneyand K. G. OliverUniversity of Sydney

This revised edition of Clarke, Dean andOliver’s provocative book tells whyaccounting has failed to deliver the truthabout a company’s state of affairs or to givewarning of its drift towards failure. Anumber of well-known cases of corporatecollapse from the 1960s to the 1990s andbeyond are studied and the recent HIHand One.Tel collapses are examined.Corporate Collapse is essential reading forprofessional accountants and auditors,company directors and managers,regulators, corporate lawyers, investors andeveryone aspiring to join their ranks.

Reviews of the first edition:

‘Corporate Collapse should be read byanyone with an interest in financialmatters.’

Times Higher Education Supplement

• Shows how the cult of the individual inmedia coverage has masked problems inthe system of reporting financialinformation

Contents: Part I. Chaos in the CountingHouse: 1. Swindlers’ list?; 2. Creativeaccounting; Part II. The 1960s: 3. Thecorporate 60s: Dubious credit and tangledwebs; 4. Reid Murray: The archetypalfailure; 5. Stanhill: Private and publiccorporate games; 6. H. G. Palmer: ‘Gilt’ byassociation; Part III. The 1970s: 7. Goingfor broke in the 1970s; 8. Minsec: Declineof a share trader; 9. Cambridge Credit:Other people’s money; 10. Uncoordinatedfinancial strategies at Associated SecuritiesLtd.; Part IV. The 1980s: 11. The 1980s:Decade of the deal; 12. Adsteam on therocks; 13. Bond Corporation:Entrepreneurial rise and fall; 14. WestmexLtd: The security facade of crossguarantees; Part V. The 1990s and Beyond:15. HIH; 16. One.Tel; Part VI. RegulatoryReforms: 17. Groupthink: Byzantinecorporate structures; 18. Groupthink –group therapy: Consolidation accounting;20. Fatal attrition: accounting’sdiminishing serviceability; 21. Ethosabandoned, vision lost: Accounting at theprofessional crossroads?2003 228 x 152 mm 344pp0 521 82684 5 Hardback c. £50.000 521 53426 7 Paperback c. £18.95Publication April 2003

International Business RiskA Handbook for the Asia-Pacific RegionEdited by Darryl JarvisUniversity of Sydney

International Business Risk is an attempt tohelp investors and students ofcontemporary Asian affairs navigate therisk environments of Asia. Using the mostup-to-date information and analyticaltechniques, the volume analyses thepolitical, economic, regulatory, and securityenvironments of 12 Asian countries. Eachcountry is assessed for its political andeconomic trends, investment risks, andopportunities in a way that is clear, conciseand easily assessable. The handbookconveys forecast information through aseries of charts, graphs, and boxedsummaries of data, making it a handyreference guide for business professionals aswell as teaching and research professionalsengaged in international relations,international business and trade with Asia.2003 247 x 174 mm 496pp 110 graphs 13 maps0 521 82194 0 Hardback £65.00Publication January 2003

Strategy and PerformanceCreating a Winning Business FormulaJohn MillsUniversity of CambridgeKen PlattsCranfield University, UKAndy NeelyUniversity of CambridgeHuw RichardsUniversity of Cambridgeand Michael BourneCranfield University, UK

The right manufacturing strategy is vital tomaintaining profitability and running anefficient business. Manufacturing, however,is a complex business, and it is oftendifficult to know where to start whenreviewing and developing long termstrategic plans. This industry guide explainsin clear, simple stages how to review your

current processes and procedures, and howto build on this information to develop,present and implement new manufacturingstrategies. Based on a uniquely structuredapproach developed over many years withmajor industry clients, including Rolls-Royce and Federal Mogul, its holisticapproach can be applied to every area ofoperations from the entire organisationdown to individual business units orprocesses. A CD included with the bookprovides much supporting material.Written for managers of small to mediumsized businesses and industry consultants,this book also forms part of a three-volumeset covering business strategy, performance,and competencies.

Contents: Part I. Introduction to Strategyand an Overview of the Approach: 1. Whatis strategy?; 2. What is manufacturingstrategy?; 3. Overview of the approach;Part II. Selecting a Facilitator; Part III.Why Start and How to Start?: 1. Historyand argument; 2. Comments from usersand non-users; 3. Time, resources andplanning the first steps; 4. Do you have aproblem (1)?; 5. Do you have a problem(2)?; Part IV. The Process: 1. Groupingproducts; 2. What are the objectives of ourbusiness?; 3. What is our current strategy?;4. Can current strategy achieve ourobjectives?; 5. Navigating toward ourbusiness objectives; 6. Embedding strategy-making into the culture.Strategy and Performance2002 246 x 189 mm 124pp 50 figures0 521 75029 6 Paperback £29.95

Strategy and PerformanceGetting the Measure of Your BusinessAndy NeelyUniversity of CambridgeMichael BourneCranfield University, UKJohn MillsUniversity of CambridgeKen PlattsCranfield University, UKand Huw RichardsUniversity of Cambridge


Understanding how your manufacturingbusiness performs is essential to remainingcompetitive, but is extremely difficult todo. The main purpose of this book is toprovide directors, managers, change agentsand consultants with simple but effectivetools to help design and implementperformance measurement systems, such asthe Balanced Scorecard. It contains specifictools which will be of interest to practisingmanagers and consultants. These tools andtechniques have been developed over manyyears and honed through application incompanies such as Rolls-Royce Aerospaceand Federal Mogul. Besides large multi-nationals, the techniques have also beenused effectively in medium and smallersized entreprises and are appropriate to anymanufacturing company employing fiftypeople or more. A CD included with thebook provides much supporting material.This book also forms part of a three-volume set covering business strategy,performance, and competencies.

Contents: Part I. Process Overview: 1. What is performance and why measureit?; 2. What does a performancemeasurement system include?; 3. Theprocess of performance measurementsystem design; 4. Summary of phase 1 ofthe procedure; 5. Summary of phase 2 ofthe procedure; 6. Participation; 7. Internalparticipation; 8. External participation; 9. Process and project management; 10. Launching the process; 11. Furtherreading; Part II. Selecting a Facilitator: 12. Launching the process; 13. Theworkbook; 14. What are our maincustomer-product groups?; 15. What areour business objectives?; 16. Are weachieving our business objectives?; 17. Have we chosen the right measures?;18. Using our measures to manage thebusiness; 19. What can we use to driveperformance towards our objectives?; 20. Which performance drivers are themost important?; 21. How do we knowthese drivers are working?; 22. Have wechosen the right measures for the drivers?;23. Using these measures to drive businessperformance.Strategy and Performance2002 246 x 189 mm 154pp0 521 75031 8 Paperback £29.95

Strategy and PerformanceCompeting through CompetencesJohn MillsUniversity of CambridgeKen PlattsUniversity of CambridgeMichael BourneCranfield University, UKand Huw RichardsUniversity of Cambridge

In a world where customers are fickle andmarkets change overnight, you need to beready to move rapidly when opportunitiesor threats arise – and that means knowingwhat your business is good at, and what itisn’t. This book helps you to understandyour organisation’s potential, its capabilitiesand limitations, so when new challengesappear, you’ll know how to manage yourresources effectively to take advantage ofthem. It will show you how to build amore sustainable competitive advantage byrevealing the techniques that underlie yourfirm’s strategy, and explain how to improveand manage these resources to reinforceyour strengths and ameliorate yourweaknesses. Written for managers of smallto medium sized businesses and industryconsultants, this book also forms part of athree-volume set covering business strategy,performance, and competencies. A CDincluded with the book provides muchsupporting material.

Contents: When should I use this book?;How to use this book; 1. Practicalcompetence and resource frameworks; 2. Awareness – what does success looklike?; 3. Matching problems to analysismethods; 4. Insight – what focus and scopeis appropriate?; 5. Insight – where are theseresources?; 6. Insight – how important arethey?; 7. Building a resource/competencebase; 8. Measuring resource and competencedevelopment; 9. Closing thoughts.Strategy and Performance2002 246 x 189 mm 192pp 50 figures0 521 75030 X Paperback £29.95

Three Volume Set

Strategy and PerformanceMichael BourneCranfield University, UKJohn MillsUniversity of CambridgeAndy NeelyUniversity of CambridgeKen PlattsCranfield University, UKand Huw RichardsUniversity of Cambridge

Strategy and Performance2002 246 x 189 mm 420pp0 521 75032 6 3 Volume Set £75.00

Rethinking PerformanceMeasurementBeyond the Balanced ScorecardMarshall W. MeyerWharton School, University of Pennsylvania

Performance measurement remains avexing problem for business firms andother kinds of organizations. This bookexplains why: the performance we want tomeasure (long-term cash flows, long-termviability) and the performance we canmeasure (current cash flows, customersatisfaction, etc.) are not the same. The‘balanced scorecard’, which has been widelyadopted by US firms, does not solve theseunderlying problems of performancemeasurement and may exacerbate thembecause it provides no guidance as to howto combine dissimilar measures into anoverall appraisal of performance. Ameasurement technique called activity-based profitability analysis (ABPA) issuggested as a partial solution, especially tothe problem of combining dissimilarmeasures. ABPA estimates the revenueconsequences of each activity performedfor the customer, allowing firms tocompare revenues with costs for theseactivities and hence to discriminatebetween activities that are ultimatelyprofitable and those that are not.



Contents: Part I. PerformanceMeasurement – Functional Analyses: 1. Measuring performance: the accountingperspective; 2. Measuring performance: themarketing perspective; 3. Measuringperformance: the operations perspective;4. Finding performance: the new disciplinein management; Part II. PerformanceMeasurement – Theoretical Foundations: 5. A conceptual and operationaldelineation of performance; 6. Anomaliesof measurement: when it works, but shouldnot; 7. Does pay for performance reallymotivate employees? 8. Superior managers’tolerance to dysfunctional behaviour: a test;Part III. Performance Measurement –Frameworks and Methodologies: 9. Performance measurement frameworks:a review; 10. The critical few: first amongequals as parameters for measuring strategiceffectiveness; 11. Auditing measurementsystems; 12. Why measurement initiativessucceed and fail; Part IV. PerformanceMeasurement – Practical Applications: 13. What really goes on in the name ofbenchmarking; 14. Measuring marketingperformance: in practice; 15. Looselycoupled performance measurementsystems; 16. Redefining governmentperformance; Part V. Specific Measures: 17. Customer satisfaction and businessperformance; 18. Linking financialperformance to employee and customersatisfaction; 19. Measuring innovationperformance; Part VI. PerformanceMeasurement – Emerging Issues andTrends: 20. Measuring knowledge work;21. Measuring ebusiness performance.2002 247 x 174 mm 380pp 10 tables 20 figures0 521 80342 X Hardback £40.00

Organizational Learning fromPerformance FeedbackA Behavioral Perspective on Innovation andChangeHenrich R. GreveNorwegian School of Management

Revisiting Cyert and March’s classic 1963‘Behavioral Theory of the Firm’, HenrichGreve offers an intriguing analysis of howfirms evolve in response to feedback abouttheir own performance. Based on ideas fromorganizational theory, social psychology, andeconomics, he explains how managers setgoals, evaluate performance, and determinestrategic changes. Drawing on a range ofrecent studies, including the author’s ownanalysis of the Japanese shipbuilding industry,he reports on how theory fits currentevidence on organizational change of risk-taking, research and development expenses,innovativeness, investment in assets, and inmarket strategy. The findings suggest thathigh-performing organizations quickly reducetheir rates of change, but low-performingorganizations only slowly increase thoserates. Analysis of performance feedback is animportant new direction for research and

this book provides valuable insights in howorganizational learning interacts with otherinfluences on organizational behaviour such ascompetitive rivalry and institutional influences.

Contents: 1. Introduction; 2. Foundations;3. Model; 4. Applications; 5. Advancedtopics; 6. Conclusion.2003 228 x 152 mm 260pp 7 tables 12 figures0 521 81831 1 Hardback c. £50.000 521 53491 7 Paperback c. £18.95Publication June 2003

Graduate Text

Performance and RewardsManagementAn Introduction to the Theory and Practiceof Strategic Remuneration ManagementJohn ShieldsUniversity of Sydney

Performance and Rewards Managementcritically examines contemporary theory andpractice in these central fields of humanresource management (HRM), providing acomprehensive overview of the keyconcepts and topics, and draws on a widerange of case studies to demonstrate thetheories. The book provides an analysis ofthe crucial literature on remuneration andperformance management, exploring themain theories, debates and practices. Thebook encourages students to form a criticalunderstanding of the debates it raises byproviding an overview of the alternatives.

Contents: 1. Performance, rewards andHRM: concepts, options and controversies;Part I. Conceptual Foundations: 2. Strategicdimensions of performance and rewardmanagement; 3. Behavioural dimensions ofperformance and reward management; PartII. Performance Management Methods andProcesses: 4. Results-based approaches toperformance management: goal-setting andthe balanced score-card; 5. Behaviourally-based approaches to performancemanagement: performance appraisal andcompetency assessment; 6. Reviewing,planning and developing individualperformance; Part III. Building Base Pay:7. Rewarding individuals for job content:job-based base pay; 8. Rewardingindividuals for skills and competencies:person-based base pay and broad banding;Part IV. Rewarding Performance: 9. Rewarding individual performance:merit pay, bonuses and recognition awards;10. Rewarding group performance:gainshare, goalshare and team incentives;11. Rewards for organisational performance:profit-sharing and employee share plans;12. Executive rewards; Part V. Integrationand Evaluation: 13. Internationalperformance and reward management; 14. Developing strategically integratedperformance and reward managementsystems: 15. Evaluating and transformingperformance and reward systems.2003 250 x 176 mm 320pp0 521 82046 4 Hardback c. £30.00Publication August 2003

‘This book is a must-buy for any seniormanagers of service firms that aspire tohave their companies survive andprosper even as competition inevitablyincreases.’

Professor Ian MacMillan, WhartonSchool of Management, University of

Pennsylvania

2003 228 x 152 mm 212pp 53 line diagrams4 tables0 521 81243 7 Hardback c. £25.00Publication January 2003

Business PerformanceMeasurementTheory and PracticeEdited by Andy NeelyCranfield University, UK

The field of performance measurement hasevolved rapidly in the last few years withthe development of new measurementframeworks and methodologies, such as thebalanced scorecard, the performance prism,economic value added, economic profit,activity based costing and self-assessmenttechniques. This multidisciplinary,international book draws together the keythemes to provide an up-to-date summaryof the leading ideas in businessperformance measurement, theory andpractice. It includes viewpoints from arange of fields including accounting,operations management, marketing,strategy and organisational behaviour. Thebook will appeal to graduate students,managers and researchers interested inperformance measurement, whatever theirdiscipline.

• Uniquely brings together cross-disciplinary contributions in one volume

• Contributions from key researchers atHarvard, Wharton, London School ofEconomics, Cranfield and other leadingbusiness schools


NGOs and Organizational ChangeDiscourse, Reporting and LearningAlnoor EbrahimVirginia Polytechnic Institute and State University

The organizational dynamics of non-governmental organizations (NGOs) havebecome increasingly complex as they haveevolved from small single issue campaigngroups into sophisticated multinationalorganizations. Alnoor Ebrahim’s studyanalyses the organizational evolution of theNGOs as a result of their increased profileas bilateral partners in delivering aid. Thebook combines original case studies andresearch with an extensive review ofliterature from organizational anddevelopment studies and advances ourunderstanding of management andorganizational change in the non-profitsector.

• Novel contribution to growing field ofnon-profit sector management

• Based on original research in a range ofEuropean and North American aid agenciesand detailed case studies of two of India’slargest NGOs

• Theoretically sophisticated withimportant practical messages

Contents: Introduction: NGOs andorganizational change; 1. The making ofNGOs: The relevance of Foucault andBourdieu; 2. The NGOs and their globalnetworks; 3. NGO behavior anddevelopment discourse; 4. Inter-dependence and power: Tensions overmoney and reputation; 5. Informationstruggles: The role of information in thereproduction of NGO-funder relationships;6. Learning in NGOs; 7. Challenges ahead:NGO-funder relations in a global future.2003 228 x 152 mm 200pp0 521 82486 9 Hardback c. £40.00Publication July 2003

The Open CorporationEffective Self-regulation and DemocracyChristine ParkerUniversity of Melbourne

The Open Corporation sets out aninnovative and realistic blueprint foreffective corporate self-regulation, offeringpractical strategies for managers,stakeholders and regulators to buildsuccessful self-regulation managementsystems. Christine Parker examines theconditions under which corporate self-regulation of social and legal responsibilitiesis likely to be effective, covering a widerange of areas – from consumer protectionto sexual harassment to environmentalcompliance. Focusing on the features thatmake self-regulation or compliancemanagement systems effective, Parkerargues that law and regulators need to focusmuch more on ‘meta-regulating’ corporateself-regulation if democratic control overcorporate action is to be established.

• Practical proposals for reforming law andregulatory strategy to improve democraticcontrol of corporate action

• Innovative connection between corporatesocial responsibility and deliberativedemocratic theory

Contents: 1. Introduction: corporate self-regulation in the new regulatory state; 2. The potential for self-regulation:corporate compliance and socialresponsiveness; 3. Motivating topmanagement commitment to self-regulation; 4. Cultivating self-regulationleadership; 5. Making harmony: themethodology of self-regulationprofessionals; 6. Pathologies of self-regulation; 7. Model corporate citizens: therole of self-regulation professionals; 8. Theopen corporation: the three strategies ofpermeability; 9. Meta-regulation: theregulation of self-regulation; 10. Conclusion.2002 228 x 152 376pp 5 tables 7 figures0 521 81890 7 Hardback £30.00

International Perspectives onConsumers’ Access to JusticeEdited by Charles E. F. RickettUniversity of Aucklandand Thomas G. W. TelferUniversity of Western Ontario

Consumer protection law in the age ofglobalisation poses new challenges forpolicy makers. This book provides aninternational perspective on consumer lawand the difficulties encountered byconsumers in search of practical remediesand solutions for defective products andservices. Leading scholars outline the keyproblems faced by legislators in differentcountries seeking to adopt consumer lawsto the global marketplace. Topics includestandard form contracts, the legalchallenges posed by mass infection (such asmad-cow disease and CJD), consumers andservices, consumer bankruptcy law, andcross-border transactions.

Contents: Part I. Perspectives onConsumer’s Access to Justice Part II. Issuesin Contract and Tort Part III. Services andthe Consumer Part IV. ConsumerBankruptcy Law Part V. Procedure andProcess Issues Part VI. Conflict of LawsIssues.2003 228 x 152 mm 516pp0 521 82432 X Hardback c. £65.00Publication March 2003

New in Paperback

Reshaping National Intelligencefor an Age of InformationGregory F. TrevertonRAND Corporation, California

The world of intelligence has beencompletely transformed by the end of theCold War and the onset of an age ofinformation. Prior to the 1990s, USgovernment intelligence had one principaltarget, the Soviet Union; a narrow set of‘customers’, the political and militaryofficials of the US government; and alimited set of information from the sourcesthey owned, spy satellites and spies. Today,world intelligence has many targets,numerous consumers – not all of whom areAmerican or in the government – and toomuch information, most of which is notowned by the U.S. government and is ofwidely varying reliability. In this bold andpenetrating study, Gregory Treverton,former Vice Chair of the NationalIntelligence Council and Senateinvestigator, offers his insider’s views onhow intelligence gathering and analysismust change. He suggests why intelligenceneeds to be both contrarian, leaning againstthe conventional wisdom, and attentive tothe longer term, leaning against thegrowing shorter time horizons ofWashington policy makers. He urges thatthe solving of intelligence puzzles tapexpertise outside government – in theacademy, think tanks, and Wall Street – tomake these parties colleagues and co-consumers of intelligence, befitting thechanged role of government from doer toconvener, mediator, and coalition-builder.

Contents: 1. The imperative of reshaping;2. The world of intelligence beyond 2010;3. The militarization of intelligence; 4. Designated readers: the open sourcerevolution; 5. Spying, looking and catchingcriminals; 6. The intelligence of policy; 7. A reshaped intelligence.RAND Studies in Policy Analysis2003 228 x 152 mm 288pp 4 line diagrams0 521 53349 X Paperback £16.95Publication February 2003


8 Innovation Studies

Textbook

Public Finance and Public PolicyResponsibilities and Limitations ofGovernmentArye L. HillmanBar-Ilan University, Israel

This textbook systematically sets forth thebasic issues involved in public finance andpublic policy. All issues investigated explorethe choice between voluntary marketdecision to earn and spend income versusassignment of responsibility togovernments to tax and spend. Areascovered are markets and property, collectivebenefits, voting on public speaking, marketcorrections, social justice, politicalprocesses and redistribution, taxation, userpricing, public policy for welfare issues,and the question of how much governmentis needed in the modern state. It isdesigned for courses in public finance orpublic economics, with additions given incourses titled political economy. The basicmaterial in each chapter may be used bystudents with an elementary understandingof economics. Chapter supplements aredesigned for upper-level undergraduates.Graduate students will find the textanswers fundamental questions addressedin the professional literature. All chaptersprovide useful question sets and guidancefor further reading.

Contents: 1. Markets and property; 2. Collective benefits; 3. Voting and publicgoods; 4. Market corrections; 5. Socialinsurance and social justice; 6. Politics andredistribution; 7. Taxation; 8. User pricing;9. Health, education, and retirement; 10. How much government?2003 253 x 177 mm 800pp 136 line diagrams42 tables0 521 80641 0 Hardback c. £75.000 521 00114 5 Paperback c. £30.00Publication July 2003

Innovation Studies

The Simplicity ShiftInnovative Design Tactics in a CorporateWorldScott JensonSymbian Ltd., London

High tech products have historically hadnotoriously poor design. Fortunately,companies have recently started to embraceuser centered design practices. Thistransition hasn’t been smooth, however, asmany companies have trouble transferringgood design into final, shipping products.There is a political/cultural disconnectbetween the corporate desire for gooddesign and the corporate culture thatimplements it. The Simplicity Shift is aboutshifting a company’s culture to value,discover and implement Simplicity,creating well designed products. For mostcompanies, Product Design is not a firstclass citizen, it is something locked into a‘design department’ and done as a subtaskof a larger sequential process. Forcompanies to truly create breakthrough,easy to use products, they must elevatedesign so that its terms and tools are sharedby everyone in the team. Design is astrategic tool that must become a part ofhow everyone in the company thinks, acts,and, most importantly, makes decisions.

Contents: 1. Motivation; 2. Vocabulary; 3. Why is bad design such good business?;4. User blindness; 5. Design interlude –redesigning a timer thermostat; 6. Featureblindness; 7. Design interlude –redesigning a digital jukebox; 8. Innovationblindness; 9. Design interlude – mobilephones; 10. Conclusion.2003 228 x 152 mm 192pp0 521 52749 X Paperback £18.95Publication January 2003

Paths of InnovationTechnological Change in 20th-CenturyAmericaDavid C. MoweryUniversity of California, Berkeleyand Nathan RosenbergStanford University

In 1903 the Wright brothers’ airplanetravelled a couple of hundred yards. Todayfleets of streamlined jets transport millionsof people each day to cities worldwide.Between discovery and application,between invention and widespread use,there is a world of innovation, of tinkering,improvement and adaptation. This is theworld David Mowery and NathanRosenberg map out in Paths of Innovation,a tour of the intersecting routes oftechnological change. Throughout theirbook, Mowery and Rosenberg demonstratethat the simultaneous emergence of newengineering and applied science disciplinesin the universities, in tandem with growthin the Research and Development industryand scientific research, has been a primaryfactor in the rapid rate of technologicalchange. Innovation and incentives todevelop new, viable processes have led tothe creation of new economic resources –which will determine the future oftechnological innovation and economicgrowth.

Contents: 1. Introduction; 2. Theorganization and institutionalization ofinnovation, 1900–1940; 3. The internalcombustion engine; 4. Chemicals; 5. Electric power; 6. The electronicsrevolution, 1947–1990; 8. Concludingobservations.2000 228 x 152 mm 224pp 12 line diagrams15 tables0 521 64653 7 Paperback £14.95

Education / IT Management 9

EducationTextbook

Business Studies: AS and A LevelPeter Stimpson

Business Studies: AS Level and A Level hasbeen written for students studying theCambridge International Examinationssyllabus in AS and A Level Business Studiesand has been endorsed by CIE. The keyfeature of this book is the internationalperspective it adopts to business strategiesand decisions. Each chapter containsessential material for understandingBusiness Studies principles and techniques.There are also many activities and casestudies, most of them based on actualbusinesses. The content and depth of thebook also make it very suitable for studentsfollowing syllabuses from otherexamination boards, and it forms a valuableintroductory text for first yearundergraduate students of Business Studiesand related disciplines.

Contents: Unit 1. Business and theenvironment; Unit 2. People inorganisations; Unit 3. Marketing decisions;4. Operations management decisions; 5. Business accounting and finance; 6. Numerate techniques for businessstudies; 7. Revising for examinations.2002 276 x 219 538pp full colour0 521 00367 9 Paperback £21.00

Textbook

Business Strategy for A2David DyerCambridge Business Studies Trustand Peter Stimpson

Business Strategy meets the requirements ofthe OCR specification for the AdvancedGCE (A level) compulsory synopticmodule. Each unit is clearly structured,with a list of learning objectives at thestart. Concepts and processes are clearlyexplained and opportunities are providedto test knowledge and understanding. Thebook, which is fully illustrated, helpsstudents to develop skills of analysis andevaluation, as well as an awareness of theintegrated nature of the subject.

Features include:

• stimulating case study examples

• activities to develop understanding oftopics

• practical advice on how to succeed inexams

• a glossary of concepts and terms2001 276 x 219 mm 224pp 0 521 00365 2 Paperback £12.25

Textbook

Economics: AS and A LevelColin BamfordUniversity of HuddersfieldKeith Brunskill

Gordon Cain

Sue Grant

Stephen Munday

and Stephen Walton

This book has been written for the newCambridge International Examinationssyllabus in Economics and is endorsed byCambridge International Examinations(CIE). It is divided into two main units,Core (AS) and Extension (A level), each ofwhich represents a self-containedprogramme of study. As well as fullysupporting the syllabus, the book equipsstudents with the skills needed to succeedin the examinations, and describes howthese skills and concepts will be examinedby CIE. To help students understand thetopics and prepare for the examination, theauthors have included a range of stimulusmaterial and self-assessment tasks, as wellas specimen CIE question papers.

• Accessible, student-friendly text, withfeatures designed to help self-study

• Written by teachers and examiners inEconomics2002 276 x 219 342pp 0 521 00781 X Paperback £18.95

IT Management

UML Xtra-LightHow to Specify Your Software RequirementsMilan KratochvilKiseldalens Metod ABand Barry McGibbonPrinceton Softech

If you are a non-technical person with astake in the success of a software project,this book is for you. Business managersoften find it impossible to communicatebusiness objectives and specify theirsoftware requirements to technicalmembers of staff. This beginner’s guideteaches readers to communicate withsoftware developers in a more focused,effective way. It describes the basicdiagrams of the UML modeling notationand shows how they are used to specifyrequirements in an unambiguous way.When used on project, the risk of failurethrough unclear requirements is removed.

• First book of its kind, focuses only onsoftware requirements

• Empowers non-technical members ofstaff to communicate their needs to andcheck the work of software developers

• Slim volume, practical approach makesbook ideal for business travel reading

Contents: 1. Introduction: Software - yetanother knowledge industry; 2. Aligning tothe business; 3. Adding rigor to therequirements; 4. Sketching the insidestructure; 5. Sketching the inside dynamics;6. Moving towards components; 7. Mapping to data structures; 8. Concluding remarks.SIGS: Managing Object Technology, 232003 228 x 152 mm 128pp 30 line diagrams0 521 89242 2 Paperback £15.95Publication January 2003


10 IT Management

e-EnterpriseBusiness Models, Architecture, andComponentsFaisal Hoque

The real challenge in e-commerce is tounderstand what is involved in using theInternet as a means to building a successfulbusiness. e-Enterprise: Business Models,Architecture, and Components demystifies e-commerce and describes how a businessshould determine its own future by takingthe next step and becoming an agile ‘e-enterprise’. Faisal Hoque introduces theconcept of high-level abstraction ofbusiness processes and applicationfunctionality that result in reusablebusiness and technology components. Heprovides a methodology that is critical forall business leaders and technologists tryingto build an enterprise on the Internet.

‘… an excellent choice for seniormanagers and business leaders who wantto do something constructive about e-business rather than just talk about itor follow the herd.’Steve Goodwin, Computing and Control

Engineering Journal

‘This stuff works.’Honorio Padron, SVP, Process

Engineering and CIO, CompUSA

Contents: Part I. E-enterprise and E-business: 1. From e-commerce to e-enterprise; Part II. E-business Models: 2. e-business application Models; 3. The b-to-c application model; 4. The b-to-bapplication model; Part III. Componentsfor E-enterprise Architectures: 5. E-enterprise architecture; 6. E-enterprisebusiness components; 7. E-enterprisetechnology components; Part IV. E-enterprise Methodology: 8. Building e-enterprises.Breakthroughs in Application Development, 22000 234 x 177 mm 304pp 16 line diagrams0 521 77487 X Paperback £26.95

Mobile CommerceOpportunities, Applications, andTechnologies of Wireless BusinessPaul MayVerista Consulting

With keen insight into the needs of bothcamps, May explains the technologicalaspects of mobile commerce to businessdecision makers and the business models tothe technologists who design and buildthese electronic systems. It is the one bookall relevant parties in a company can readto ensure common understanding. Topicsinclude devices, technologies, applications,standards, security, and more.

‘A visionary yet practical book about themobile devices and applications that areabout to change our lives.’

Ari Jaaksi, General Manager, NokiaWireless Software Solutions

Contents: 1. The business opportunity; 2. Applications; 3. Technology; 4. Issues; 5. Mobile commerce applications directory.Breakthroughs in Application Development, 32001 228 x 152 mm 302pp 50 line diagrams0 521 79756 X Paperback £25.00

The Business of EcommerceFrom Corporate Strategy to TechnologyPaul May

The Business of Ecommerce provides a guideto the types of business that companies canconduct over the Web, and it explains howthey can go about building systems tosupport these initiatives. Business andtechnology decision-makers will learn allthey need to know about the entire field ofEcommerce. Paul May combines hisexperience as a consultant to blue chipcompanies with his experience withstartups and presents the best of what thetwo cultures have to offer. He provides ageneric model for understandingEcommerce opportunities, and he exploreskey application areas that readers canexploit in the real world. The book gatherstogether all of the relevant technologies and

makes them accessible to the reader byexplaining each of the key technical topicsand issues. This book empowers thedecision-maker to make better use of theopportunities of Ecommerce.

‘This is the book to buy.’Thomas Golsong, Corporate Identity

Manager, BP Amoco

Contents: 1. A context for electroniccommerce; 2. A business model forelectronic commerce; 3. Pathfinderapplication areas; 4. An electroniccommerce technology primer; 5. Architectures for electronic commerce;6. Issues in electronic commerce.Breakthroughs in Application Development, 12000 109 x 179 mm 288pp 16 line diagrams0 521 77698 8 Paperback £24.95

Enterprise Resource PlanningSystemsSystems, Life Cycle, Electronic Commerce,and RiskDaniel E. O’LearyUniversity of Southern California

Enterprise Resource Planning Systems canprovide the foundation for a wide range ofe-commerce based processes including web-based ordering and order tracing, inventorymanagement, and built-to-order goods.This book examines the pros and cons ofERP systems, explains how they work, and highlights their role at the heart of e-commerce. It contains several detailedcase-studies and will be an invaluable guideto managers and consultants working withERP systems. It will also be a usefulreference for MBA students taking coursesin information systems management.

‘The chapters are well written, withobjectives, figures, and clear divisionsinto sections … I highly recommend it.’

Brad Reid, Computing Reviews

Contents: 1. Introduction; 2. Systems andtechnology background; 3. ERP systemsbackground; 4. ERP data input; 5. ERPoutput capabilities; 6. Technology-enabledvs. clean sheet re-engineering; 7. Decidingto go ERP; 8. Choosing an ERP system; 9. Designing ERP systems – shouldbusiness processes or ERP software bechanged?; 10. Designing ERP systems –choosing standard models, artifacts andprocesses for ERP systems; 11. Implementing – big bang vs. phased;12. After going live; 13. Training; 14. Electronic commerce; 15. Risk.2000 228 x 152 mm 240pp 27 line diagrams0 521 79152 9 Hardback £21.95

IT Management 11

Second-Wave EnterpriseResource Planning SystemsImplementation and EffectivenessEdited by Graeme ShanksUniversity of MelbournePeter SeddonUniversity of Melbourneand Leslie WillcocksUniversity of Warwick

The focus of this book is on the mostimportant class of enterprise system,namely Enterprise Resource Planning(ERP) systems. Organisations typicallytake the decision to employ ERPsystems in an attempt to streamlineexisting processes. Once these systemsare in place, however, their successdepends on the effectiveness of theimplementation, and on the additionalbenefits that can be obtained by furtherleveraging the technology. In this book,the editors have assembled some of theworld’s best research on ERP systems,with a view to providing a foundationfor second wave improvements toenterprise systems. Written primarily formanagers and consultants, this book isalso an ideal reference for businessschools and researchers.

Contents: Part I. Implementation andEffectiveness: Part II. From Risks ToCritical Success Factors: Part III. FromLearning to Knowledge: Part IV.Cultural Aspects of Enterprise Systems:Part V. Future Directions.2003 247 x 174 mm 300pp 50 line diagrams0 521 81902 4 Hardback c. £29.95Publication April 2003

Business Services OrchestrationThe Hyper-tier of Information TechnologyWaqar SadiqElectronic Data Systems, Plano, TXand Felix RaccaFuego Technology Corporation, Addison, TXForeword by Michael Hammer

Business Service Orchestration encompassesthe art of orchestrating the interactionsbetween business services. These businessservices may represent internal businessprocesses of organizations. Integration ofmany of these internal legacy, custom andCOTS applications may, in turn, create theseservices. This book focuses on theimportance of orchestration and how itenables IT professionals to develop anddesign highly effective and efficient businesssystems of the future. The book is dividedinto three major sections. Section I providesa detailed overview of business services andtheir orchestration and describes an in-deptharchitecture necessary to provide a web ofbusiness services, and orchestration of theirinteractions, including a methodology formodeling the BSO. Section II focuses ontechnologies necessary to orchestrate businessservices, ranging from component models toprogramming languages to various kinds ofprotocols. Section III reveals a real use caseand explains how to apply orchestration to areal-life business process.

Contents: Foreword Michael Hammer;Preface; Acknowledgements; Part I.Introduction: 1. A holistic view ofenterprise systems; 2. Process oforchestration; 3. The Hyper Tier of IT; 4. The methodology of orchestrating andinterpreting for success; Part II. TheTechnologies/Standards for BusinessService: 5. Basic application and dataservices; 6. Business services aggregation; 7. Modeling the orchestrations; 8. Deploying services orchestrations; 9. Discovering services; 10. Training theorchestrations; 11. Integrating humanservices; Part III. Putting ServiceOrchestration to Use: Index.2003 234 x 156 mm 400pp 50 line diagrams0 521 81981 4 Hardback £35.00Publication February 2003

Wireless Data ServicesBusiness Models, and Global MarketsChetan Sharma

and Yasuhisa Nakamura

Despite the phenomenal global growth,wireless technologies have progressed invery different ways in different territories.Technologies such as i-mode in Japan, SMSin Europe, PDAs and Blackberry in NorthAmerica all point to the fact that wirelessapplications and services are often uniqueto the culture and business models of aregion. With the help of examples, case


studies and interviews with industryluminaries, the authors identify key factorsbehind the success or failure of differentstrategies and provide insights into how tomatch wireless technology to globalmarkets.

• Interviews with industry executives andexperts from IBM, Motorola, and others

• Detailed discussion of issues andchallenges of the wireless data industry

• Detailed case studies: consumer andenterprise2003 247 x 174 mm 350pp 85 figures20 genealogical tables0 521 82843 0 Hardback c. £29.95Publication May 2003

Anytime, AnywhereEntrepreneurship and the Creation of aWireless WorldLouis GalambosThe Johns Hopkins Universityand Eric John AbrahamsonThe Prologue Group

Wireless entrepreneurs are transforming theway people live and work around theglobe. In the process they have createdsome of the fastest growing companies onthe planet. This book tells the story of thebirth and explosion of cellular and wirelesscommunications as seen through the eyesof one of the industry’s pioneers, SamGinn. As deregulation and privatizationswept the globe, Ginn and his team at AirTouch Communications fought for andwon licenses on several continents. Theybuilt an amazingly successful business usingstrategic partnerships and joint ventures. Inthe process they demonstrated a new modelfor global entrepreneurship in a high-tech,information-based economy. Thecombination of Air Touch with Vodafonein 1999, and Vodafone with Mannesmannin Europe in 2000 has created the largestwireless business in the world. Vodafonealso formed a joint venture with BellAtlantic to create the largest wirelesscompany in America.

12 IT Management

Testing ITAn Off-the-Shelf Software Testing ProcessJohn WatkinsRational Software Ltd

This ready-made framework covers allaspects of software testing and can be usedby all testing professionals working onsoftware developed in-house, themodification of legacy systems, or third-party software. Includes real-world casestudies and a comprehensive set of standardtesting document templates in electronicform, for customization.

‘The third part consists of an extensiveset of test checklists, templates andproformas, ready to use or to tailor toyour specific requirements. To havethese all in one place and alreadystandardised is alone worth the price ofthe book … covers all aspects of testingfor both in-house and third-partydeveloped software. I heartily recommendthat any test professional looking for aneasier life gets a copy of this book. Ibelieve that even the most hardened ofus would gain from reading it.’

Professional Tester

2001 279 x 215 mm 334pp 50 line diagrams0 521 79546 X Paperback £32.95

Business Economics

Global Business RegulationJohn BraithwaiteAustralian National University, Canberraand Peter DrahosQueen Mary and Westfield College, University ofLondon

Across an amazing sweep of the criticalareas of business regulation – fromcontract, intellectual property andcorporations law, to trade,telecommunications, labour standards,drugs, food, transport and environment –this book confronts the question of howthe regulation of business has shifted from

describes and analyses the range ofelectronic and digital theft, and constitutesthe first major survey of the field. Theauthors cover a broad list of electronicmisdemeanours, including extortion,defrauding governments, telephone fraud,securities fraud, deceptive advertising andother business practices, industrialespionage, intellectual property crimes, andthe misappropriation and unauthorised useof personal information. The book considerspressing questions concerning nationalsovereignty and enforceability of laws.

Contents: 1. Theft and cyberspace; 2. Stealing funds electronically; 3. Digitalextortion; 4. Defrauding governmentselectronically; 5. Telephone fraud and theftof internet services; 6. Online securitiesfraud; 7. Electronic ‘snake oil’: Deceptiveand misleading online advertising andbusiness practices; 8. Intellectual propertyin cyberspace; 9. Industrial espionage inthe digital age; 10. The electronicmisappropriation and dissemination ofpersonal information; 11. The limits of thelaw in controlling electronic theft.2001 250 x 176 mm 246pp0 521 80597 X Hardback £30.00

Component-Based Developmentfor Enterprise SystemsApplying the SELECT PerspectivePaul AllenSELECT Software Tools, Cheltenham

As businesses become increasingly adaptiveand call for software that is more flexible,enterprise software development presentschallenges of sheer scale and complexitythat continue to accelerate at a terrific pace.This book distills the author’s experience indealing with problems in industry that canbe solved by using the SELECTPerspective, a component-based approachthat comprises a unique blend oftechniques, architecture, and process.

‘ … this book is well worth reading,both for its solid overview ofcomponent modelling and for thethought-provoking sections on Select’sPerspective. It’s also an easy read, withgood humour, helpful diagrams, andclear organisation. I would advise you topick up a copy for your library, and readit on your next trip out of town’.

Alan Zeichick, Software DevelopmentOnline

SIGS: Managing Object Technology, 121998 234 x 177 mm 496pp0 521 64999 4 Paperback £30.00

Contents: 1. Bidding for the future of awireless world; 2. From deep traditions; 3. California miseries; 4. Birth of a wirelessworld; 5. First mover advantages; 6. Innocents abroad; 7. MargaretThatcher’s revolution; 8. Separating fromthe past; 9. Creating Air Touch; 10. Thewireless explosion begins; 11. A call fromacross the Atlantic; 12. Combining culturesand unfinished business; 13. Theemergence of a global powerhouse; 14. A wireless world.2002 228 x 152 mm 320pp 6 line diagrams 6 half-tones0 521 81616 5 Hardback £25.00

IT Project EstimationA Practical Guide to the Costing of SoftwarePaul CoombsReuters, London

This concise, easy-to-read guide providespractical, detailed advice on IT projectestimation for managers and consultants. Itshows why accurate estimates are needed,what different estimating methods can beused, and how to analyse the risks to makeappropriate contingency allowances. Healso covers pricing and billing strategies,and how previous experiences can beexploited. Central to the book is a templatefor a cost model that incorporates taskestimates, schedules, staff roles and costs,risk analysis, fixed costs, billing, andcashflow. Excel templates are provided onan accompanying CD-ROM.

• Contains useful and practical advice thatcovers the entire estimation process

• Excel costing templates provided on CD-ROM

• Works through a large case study,showing how to apply ideas to real projects

Contents: 1. Introduction; 2. Decomposing the problem; 3. Estimating each task; 4. COCOMO; 5. Planning the work; 6. Analysing therisks; 7. Costing the project; 8. Reviewingthe estimates; 9. Maintaining the model;10. Evaluating success; 11. Case study; 12. The cost model template; 13. References and resources.2003 247 x 174 mm 200pp 92 line diagrams11 tables0 521 53285 X Mixed Media c. £29.95Publication May 2003

Electronic TheftUnlawful Acquisition in CyberspacePeter GraboskyAustralian Institute of CriminologyRussell G. SmithAustralian Institute of Criminologyand Gillian DempseyUniversity of Queensland

The fundamental principle of criminologyis that crime follows opportunity, andopportunities for theft abound in thedigital age. Electronic Theft names,

Business Economics 13


national to global institutions. Based oninterviews with 500 international leaders inbusiness and government, it examines therole played by global institutions such as theWTO, the OECD, IMF, Moody’s and theWorld Bank, as well as various NGOs andsignificant individuals. This book will becomea standard reference for readers in business,law, politics and international relations.

‘I find it a work of outstandingscholarship with an engaging tone,peppered with amusing turns of phraseand observations.’Peter Standish, Swinburne University of

Technology

2000 247 x 174 mm 722pp 8 line diagrams 1 half-tone 3 tables0 521 78033 0 Hardback £65.000 521 78499 9 Paperback £21.95

Regulation and Entry intoTelecommunications MarketsPaul de BijlMinistry of Finance, The Hagueand Martin PeitzDeutsche Forschungsgemeinschaft

This book examines competition andregulation in the liberalizedtelecommunications markets, filling the gapbetween the existing economic literature oncompetition and the real-life application oftheory to policy. Paul De Bijl and MartinPeitz analyse a broad range of marketconstellations, in particular the hot topic ofaccess price regulation in asymmetricmarkets, and derive from this their variouspolicy recommendations. This book is avaluable resource for academics, regulatorsand telecommunications professionals, andis accompanied by extensive simulationprograms devised by the authors.

‘Paul de Bijl and Martin Peitzsubstantially expand our understandingof corporate strategies and regulatorytrade-offs in the telecommunicationsindustry. Using a rigorous analyticalframework, they guide us through theearly liberalization stage towardcompetition in a mature market. Thisinsightful and comprehensive book isessential reading for all academics,consultants and industry professionalsconcerned with telecommunications.’

Jean Tirole, University of Toulouse

Contents: 1. Introduction; 2.Telecommunications; 3. The basic model;4. Facilities-based entry in a non-segmentedmarket; 5. Non-facilities-based entry in anon-segmented market; 6. Entry in a non-segmented market: alternative pricingstrategies; 7. Non-targeted entry in asegmented market; 8. Targeted entry; 9. Concluding remarks.2003 228 x 152 mm 344pp 1 line diagram48 tables 35 graphs0 521 80837 5 Hardback £50.00Publication January 2003

Finding a Common InterestThe Story of Dick Dusseldorp and LendLeaseLindie ClarkDusseldorp Skills Forum

This important book demonstrates howblue-chip corporations can be operatedethically by finding or creating a commoninterest between all those involved in itsoperations, including the communitieswhere business takes place. It does sothrough the example of Dick Dusseldorp,who founded Australia’s most admiredblue-chip corporation. Famous for hiscommitment to workers, shareholders,unions and clients as well as thecommunities where Lend Lease conductedits business, Dusseldorp made majorcontributions to public sectorinfrastructure development and planning.

Contents: Introduction; 1. Productionmanagement: from tendering to design andconstruction; 2. Labour management:Redefining work, employment, andindustrial relations; 3. Businessdevelopment: A new approach to wealthcreation; 4. Ethical business practice andcorporate governance; 5. Organisationaloverhaul: The acquisition andtransformation of the MLC; 6. Creativenegotiation: Green bans, sewers, and stratatitle; 7. Building communities: fromsuburbia to the snowfields and back; 8. Building for the future: leavingsomething behind; Epilogue.2003 228 x 152 mm 308pp 25 half-tones0 521 82531 8 Hardback £45.00Publication January 2003

Building a Dynamic EuropeThe Key Policy DebatesEdited by Jordi GualIESE Business School, Barcelona

A succinct survey of the most importanteconomic policy issues facing Europeangovernments and business as they strive torestore growth to the region’s flaggingeconomy. Written in a largely non-technical style, the book neverthelesscontains some of the sharpest analysesavailable of the economic problem facingEurope’s policy makers and will be essentialreading for anybody with an academic orprofessional interest in European integration.

Contents: 1. Reforming the Union: Towhat extent should economic policies beharmonized?; 2. Challenges formacroeconomic policy in EMU; 3. Improving the performance of theEuropean social model; 4. Economic reformin Europe: Integrating and liberalizing themarket for network services; 5. Economicreform in Europe: Integrating andliberalizing the market for financial services. 2003 216 x 138 mm 140pp0 521 82734 5 Hardback c. £40.00Publication September 2003

A World Without WallsHow a Fair Trading Regime Can EnhanceGlobal FreedomsMike Moore

Mike Moore’s reflection on his time asDirector-General of the World TradeOrganization is an important additionto the great globalization debate. Mooreexplains how a boy, who left school atfourteen to work in a slaughterhouse,came to head an organization chargedwith bringing rules and order to theworld’s trading system. Arriving at theWTO shortly before the ill-fated Seattlemeeting, Moore sought to reform theOrganization, addressing the concernsof poorer countries and engaging inopen debate with the often hostileNGOs. He rebuts the attacks againstthe WTO arguing that the WTO’spromise of rules-based free trade offersthe best hope for lifting millions of theworld’s poorest citizens out of poverty.

Advance praise:

‘Mike Moore makes a strong case forthe benefits of free trade and openmarkets. But he warns that globalgovernance needs to be rethought tocope with the challenges ofglobalization. A wide ranging andthought-provoking book.’George Soros, author of George Soros on

Globalization

Contents: 1. Introduction: The makingof an internationalist; Part I. The BiggerPicture: 2. What does globalizationmean?; 3. Food for thought; 4. Thephilosophy, politics and economics oftrade and freedom; 5. Life is gettingbetter; Part II. From Seattle to Doha: 6. Setback in Seattle; 7. Why the WTOmatters; 8. Forging a consensus; 9. Denouement at Doha; 10. Creating a‘World’ Trade Organization; 11. Howthe ‘new’ issues could strengthen theagenda; 12. Why concluding the newround is crucial; Part III. Citizens,

14 Business Economics

Corporates and a New Deal for GlobalGovernance: 13. Engaging civil society;14. Corporate social responsibility; 15. Time to rethink global governance;16. Future challenges.2003 228 x 152 mm 302pp 15 half-tones6 tables 5 graphs0 521 82701 9 Hardback £20.00Publication March 2003

Economic Policy in theInternational EconomyEssays in Honor of Assaf RazinEdited by Elhanan HelpmanHarvard University, Massachusetts and Tel-AvivUniversityand Efraim SadkaTel-Aviv University

This book contains fifteen major essayson international economics. Theauthors investigate five principal themes:theory, and empirics, of financial issuesin open economies; economic growth;public economies; and politicaleconomy. Written to honor ProfessorAssaf Razin of Tel Aviv and CornellUniversities on the occasion of hissixtieth birthday, the essays pay closeattention to policy issues as well asformal analysis. The contributorsinclude renowned specialists ininternational economics based in NorthAmerica, Europe, Israel, and China.This volume of cutting edge researchwill be of interest to scholars, policymakers, and advanced students alike.

Contents: Part I. Financial Issues inOpen Economies Part II. FinancialIssues in Open Economies Part III.Economic Growth Part IV. PublicEconomies Part V. Political Economy.2003 228 x 152 mm 480pp 41 line diagrams43 tables0 521 81519 3 Hardback £55.00Publication January 2003

The Economics of ContractsTheories and ApplicationsEdited by Eric BrousseauUniversité de Paris Xland Jean-Michel GlachantUniversité de Paris-Sud

A comprehensive and up-to-datesynthesis of the economic analysis ofcontracts, written by a speciallycommissioned team of leadinginternational scholars. The book offers awell structured analysis of theoreticaldevelopments, the diverse fields ofapplications, the methodologies in use,and the policy implications at both firmand state level. The book offers a uniquecombination of theoretical and appliedeconomics along with insights from lawand management sciences. It is designedto appeal to scholars, graduate studentsand practitioners in economics,management and law.

• The most comprehensive andauthoritative survey of economics ofcontracts available

• Deals with one of most dynamic areasof economic research at frontiers ofeconomics, law, management and publicpolicy

• Written by leading economists fromNorth America and Europe

Contents: Part I. Introduction Part II.Contracts, Organizations andInstitutions Part III. Law andEconomics; Part IV. TheoreticalDevelopments Part V. Testing ContractTheories Part VI. Applied Issues PartVII. Policy Issues.2002 228 x 152 mm 600pp 7 line diagrams16 tables 5 graphs0 521 89313 5 Paperback £25.95

Fifth Edition

Entertainment Industry EconomicsA Guide for Financial AnalysisFifth editionHarold L. Vogel

In this newly revised book, Harold L.Vogel examines the business economics ofthe major entertainment enterprises:movies, television and cable programming,music, broadcasting, casino wagering andgambling, sports, publishing, performingarts, theme parks, and toys. This editiondevotes a chapter to the internet and itsoperational features, revenue sources, androle as an agent of change. Other expandedfeatures include sections on industrialstructure, asset valuation methods, andcomparative price trends. The result is acomprehensive, up-to-date reference guideon the economics, financing, production,and marketing of entertainment in the USand overseas.

‘From the death of vinyl to the rise ofcable, Vogel has ferried investorsthrough some major show business crises.’

Matthew Benz, Billboard

2001 234 x 156 mm 597pp 112 line diagrams122 tables0 521 79264 9 Hardback £32.50

Travel Industry EconomicsA Guide for Financial AnalysisHarold L. Vogel

At least 1 trillion dollars is spent on traveleach year. Travel and tourism form theworld’s largest industrial sector and employover 300 million people, nearly one-tenth ofthe global workforce. In this path-breakingbook Vogel examines the business economicsof each of the segments of the travelindustry: airlines, cruises, railroads, buses,automobiles, hotels, casinos, amusementand theme parks, and tourism. The result isa concise, up-to-date guide for financialanalysts, economists, industry executives,teachers and students interested in thebusiness of travel-related goods and services.

Business Economics 15

Contents: Part I. Introduction: 1. Economic perspectives; Part II. GettingThere: 2. Wings; 3. Water and wheels; Part III. Being There: 4. Hotels; Part IV.Doing Things There: 5. Casinos; 6. Amusement/theme parks; 7. Tourism;Part V. Roundup: 8. Epilogue.2001 228 x 152 mm 248pp 43 line diagrams40 tables0 521 78163 9 Hardback £25.00

Textbook

The Economics of NetworkIndustriesOz ShyUniversity of Haifa, Israel

This book introduces upper-levelundergraduates, graduate students, andresearchers to the latest developments innetwork economics, one of the fastest-growing fields in all industrial organization.Network industries include the Internet, e-mail, telephony, computer hardware andsoftware, music and video players, and serviceoperations in the banking, legal, and airlinesindustries among many others. The bookconveys the essential features of how strategicinteractions between firms are affected bynetwork activity, as well as covering socialinteraction and its influence on consumers’choices of products and services.

Contents: 1. Introduction; 2. Thehardware industry; 3. The softwareindustry; 4. Technology, advance, andstandardization; 5. Telecommunication; 6. Broadcasting; 7. Markets forinformation; 8. Banks and money; 9. The airline industry: social interaction;10. Other networks; Appendices: A. Normal-form games; B. Extensive-formgames; C. Undercut-proof equilibria.2001 228 x 152 mm 330pp 55 line diagrams23 tables0 521 80095 1 Hardback £47.500 521 80500 7 Paperback £17.95

The Economics of FootballStephen DobsonThe Queen’s University of Belfastand John GoddardUniversity of Wales, Swansea

This book presents the first detailedeconomic analysis of professional footballat club level, using a combination ofeconomic reasoning and statistical andeconometric analysis. A wide range ofinternational comparisons help emphasiseboth the broader relevance as well as theunique characteristics of the Englishexperience. Specific topics include: thelinks between football clubs’ financialstrength and competitive balance anduncertainty of outcome; the determinantsof professional footballers’ compensation;measuring the football manager’scontribution to team performance, thedeterminants of managerial change, and itseffects on team performance; patterns ofspectator demand for attendance;predicting match results, betting onfootball, and the market in football clubs’company shares.

‘Dobson and Goddard build upon andextend their prior research intoprofessional football drawing uponrigorous economic theory andeconometric analysis. I stronglyrecommend this book.’

Paul Downward, Reader in Economics,Staffordshire University

• International cases including Japan, theUS, Europe and South America2001 228 x 152 mm 476pp 84 tables 28 graphs28 figures0 521 66158 7 Hardback £29.95

The Internet RevolutionA Global PerspectiveEdited by Emanuele GiovannettiUniversity of CambridgeMitsuhiro KagamiInstitute of Developing Economies, Chibaand Masatsugu TsujiUniversity of Osaka, Japan

Information technology has become aconstant presence in contemporary life,infiltrating community, business and stateaffairs. This book discusses the current usesand problems of IT in both developing andadvanced countries, focussing on the waysin which IT changes society (the so-calledInternet revolution). It examines such issuesas the characteristics of network economies,Internet access, changes in supply chains,productivity increases, and the digitaldivide, and covers countries and regionsincluding the UK, EU, Central and EasternEurope, US, Japan, India, South Africa,Singapore, Malaysia, Thailand and China.2003 228 x 152 mm 286pp 68 line diagrams67 tables0 521 82372 2 Hardback c. £45.00Publication March 2003

The Future of e-MarketsMultidimensional Market MechanismsMartin BichlerIBM T J Watson Research Center, New York

Multidimensional auction mechanisms isthe new pricing model for e-business.Combining economics with computerscience this book is the first to empowerbusiness people to apply this newtechnology for the design, implementationand upgrade of electronic markets. Forprofessionals, consultants, dot.comers andtechnology managers, as well as researchersin economics, information systems,operations management and computerscience, and observers of the e-commercephenomenon.

‘For researchers interested in the analysisand the design of electronic markets andautomated negotiation mechanisms, andespecially for readers with a strongbackground in economics, this book notonly provides a starting point for doingresearch in this field, but it also containsa thorough review of existing limits ofresearch and points out variousdirections for further research.’

Weltwirtschaftliches Archiv

2001 228 x 152 mm 262pp 12 tables 53 figures0 521 80128 1 Hardback £55.000 521 00383 0 Paperback £19.95


16 Financial Economics

Textbook

Capital BudgetingFinancial Appraisal of Investment ProjectsDon DayanandaUniversity of QueenslandRichard IronsUniversity of QueenslandSteve HarrisonUniversity of QueenslandJohn HerbohnUniversity of Queenslandand Patrick RowlandCurtin University of Technology, Perth

This textbook for advanced students andprofessionals in management and financeexplains the financial appraisal of capitalbudgeting projects. It develops basicconcepts, principles and techniques, andapplies them to case studies. Resourceconstraints are introduced to the capitalbudgeting decisions with a variety ofworked examples using linear programmingtechnique. All calculations are extensivelysupported by Excel workbooks on the Web,and end of chapter questions.

• A truly user-friendly textbook, containingend-of-chapter exercises, which has beenclassroom tested as part of a successfullecture program

• Teaching package includes companionweb site with Excel files

• Uses wide range of case studies, includingforestry, property and internationalinvestment

Contents: 1. Capital budgeting: anoverview; 2. Project cash flows; 3. Forecasting cash flows: overview,quantitative techniques, approaches; 4. Forecasting cash flows: qualitativemethods; 5. Essential Formulae in projectappraisal; 6. Project analysis undercertainty; 7. Project appraisal under risk; 8. Sensitivity and break-even analysis; 9. Simulation concepts and methods; 10. Case study in financial modelling andsimulation of a forestry investment;

11. Resource constraints and linearprogramming; 12. More advanced linearprogramming concepts and methods; 13. Financial modelling case study inforestry project evaluation; 14. Propertyinvestment analysis; 15. Forecasting andanalysing risks in property investments; 16. Multinational corporations andInternational Project appraisal; AppendixA: Answers to review questions.2002 247 x 174 mm 342pp 85 tables 26 figures0 521 81782 X Hardback £70.000 521 52098 3 Paperback £25.95

Financial DerivativesPricing, Applications, and MathematicsJamil BazDeutsche Bank, Londonand George ChackoHarvard Business School

This book offers a complete, succinctaccount of the principles of financialderivatives pricing. The first chapterprovides readers with an intuitive expositionof basic random calculus. Concepts such asvolatility and time, random walks,geometric Brownian motion, and Ito’slemma are discussed heuristically. Thesecond chapter develops generic pricingtechniques for assets and derivatives,determining the notion of a stochasticdiscount factor or pricing kernel, and thenuses this concept to price conventional andexotic derivatives. The third chapter appliesthe pricing concepts to the special case ofinterest rate markets, namely, bonds andswaps, and discusses factor models and termstructure consistent models. The fourthchapter deals with a variety of mathematicaltopics that underlie derivatives pricing andportfolio allocation decisions such as mean-reverting processes and jump processes anddiscusses related tools of stochastic calculussuch as Kolmogorov equations, martingalestechniques, stochastic control, and partialdifferential equations.

Contents: 1. Introduction; 2. Preliminarymathematics; 3. Principles of financialvaluation; 4. Interest rate models; 5. Mathematics of asset pricing; 6. Bibliography.2003 228 x 152 mm 275pp 67 line diagrams8 tables0 521 81510 X Hardback c. £25.00Publication May 2003

Financial EconomicsTextbook

Principles of FinancialEconomicsStephen F. LeRoyUniversity of California, Santa Barbaraand Jan WernerUniversity of Minnesota

Financial economics, and thecalculations of time and uncertaintyderived from it, are playing anincreasingly important role in non-finance areas, such as monetary andenvironmental economics. Sincestudents often find the link betweenfinancial economics and equilibriumtheory hard to grasp, they devote lessattention to purely financial topics suchas calculation of derivatives, whileaiming to make the connection explicitand clear in each stage of the exposition.Emphasis is placed on detailed study oftwo-date models, because almost all ofthe key ideas in financial economics canbe developed in the two-date setting. Inaddition to rigorous analysis, substantialsections of discussion and examples areincluded to make the ideas readilyunderstandable.

‘This is an excellent introduction to theexciting field of financial economics,rigorous yet filled with economicintuition, and with a refreshingemphasis on equilibrium that isreminiscent of Debreu’s elegant andpithy monograph.’

Andrew Lo, Massachusetts Institute ofTechnology

2001 253 x 177 mm 300pp 19 line diagrams0 521 58605 4 Paperback £17.95

Financial Economics 17

Hedge Funds in Emerging MarketsGordon de BrouwerAustralian National University, Canberra

Largely exempt from regulation andshrouded in secrecy, hedge funds are one ofthe most controversial institutions inmodern finance. De Brouwer here presentsa nuanced and balanced view of thesubject, explaining the workings of hedgefunds using case study material from HongKong, Indonesia, Malaysia, Singapore,Australia and New Zealand from 1997 and1998. This volume considers the future ofhedge funds, their role for institutionalinvestors, and policy proposals to limittheir destabilising effects.

‘How to escape the maze ofinternational financial crises? Do theovergrown hedges need to be trimmedback? De Brouwer’s book is a timely anduseful contribution to the debate.’

Jeffrey Frankel, Harvard University

2001 228 x 152 mm 240pp 10 tables 53 figures0 521 80233 4 Hardback £32.50

Risk ManagementValue at Risk and BeyondEdited by M. A. H. DempsterUniversity of Cambridge

The use of derivative products in riskmanagement has spread fromcommodities, stocks and fixed incomeitems, to such virtual commodities asenergy, weather and bandwidth. All thiscan give rise to so-called volatility andthere has been a consequentdevelopment in formal risk managementtechniques to cover all types of risk:market, credit, liquidity, etc. One ofthese techniques, Value at Risk, wasdeveloped specifically to help managemarket risk over short periods. Itssuccess led, somewhat controversially, toits take up and extension to credit riskover longer time-scales. This extension,ultimately not successful, led to thecollapse of a number of institutions.


The present book, by some of theleading figures in risk management,examines the complex issues thatconcern the stability of the globalfinancial system by presenting a mix oftheory and practice. It will be essentialreading for all involved in financial riskmanagement.

Contents: Introduction; 1. Quantifyingthe risks of trading: comparing andcontrasting the measurement of marketrisk (VaR) and counterparty exposure;2. Value at Risk analysis of a leveragedswap; 3. Stress testing in a Value at Riskframework; 4. Dynamic portfolioreplication using stochasticprogramming; 5. Credit and interestrate risk; 6. Coherent measures of risk;7. Correlation and dependency in riskmanagement: properties and pitfalls; 8. Measuring risk with extreme valuetheory; 9. Extremes in Operational Riskmanagement.2002 228 x 152 mm 288pp 63 line diagrams32 tables0 521 78180 9 Hardback £47.50

Financing Human CapitalA Capital Markets Approach to StudentFundingMiguel PalaciosUniversity of VirginiaForeword by Nicholas BarrLondon School of Economics and Political Science

Most higher education finance literatureassumes that students cannot pledge theirfuture earnings to finance their educationin a free society. Financing Human Capitalchallenges that assumption and exploreshuman capital contracts as an alternativemechanism for financing higher education.Financing Human Capital tracks the rootsof the idea behind human capital contracts,discusses the beneficial consequences theywould have on students and on highereducation markets, and describes how theycan develop in light of the innovations thathave taken place in financial marketsduring the last decades. The book alsoexplores the challenges – ethical andfinancial – that such instruments face andoffers implementation alternatives that canbring about their existence in the contextof a national higher education financingprogram.

Contents: Part I. The Problem ofFinancing Education Part II. Equity-likeInvestments to Finance Education Part III.Implementing Human Capital Contracts.2003 216 x 138 mm 200pp0 521 82840 6 Hardback c. £25.00Publication September 2003

Textbook

Macroeconomics for EmergingMarketsPeter J. MontielWilliams College, Massachusetts

This book is a rigorous, yetnonmathematical analysis of keymacroeconomic issues faced by emergingeconomies. The first part develops ananalytical framework that can be used as aworkhorse model to study short-runmacroeconomic issues of stabilization andadjustment in such economies, comparableto the IS-LM framework widely used inintermediate-level macroeconomicstextbooks for industrial countries. The restof the book considers fiscal issues, financialsector issues, and issues concerningexchange rate regimes and policies. In thefiscal area, the focus is on the formulationof intertemporal policies, i.e. fiscalsustainability, seigniorage, and the roles ofcentral bank independence andprivatization of public enterprises inachieving fiscal credibility. The analysis ofthe financial sector examines its role inpromoting welfare and growth. Finally, thebook explores recent developments in thetheory of appropriate exchange rate regimesand management, and provides anoverview of recent currency crises inemerging markets.

Contents: Part I. Overview Part II. ABenchmark Macroeconomic Model for anEmerging Economy Part III. PublicFinance and Macroeconomic PerformancePart IV. The Financial Sector andMacroeconomic Performance Part V.Exchange Rate Management.2003 253 x 177 mm 456pp 49 line diagrams2 tables0 521 78060 8 Hardback £65.000 521 78551 0 Paperback £23.95Publication January 2003

18 Quantitative Methods and Decision Sciences

QuantitativeMethods andDecision Sciences

Decision Making using GameTheoryAn Introduction for ManagersAnthony KellyUniversity of Southampton

Game theory is a key element in mostdecision making processes involving twoor more people or organisations. Thisbook explains how game theory canpredict the outcome of complex decisionmaking processes, and how it can helpyou to improve your own negotiation anddecision making skills. It is grounded inwell-established theory, and offers a freshapproach to what is becoming an essentialweapon in the armoury of the informedmanager. The book is accessibly written,explaining in simple terms the underlyingmathematics behind games of skill, beforemoving on to more sophisticated topicssuch as zero-sum games, mixed-motivegames, and multi-person games,coalitions and power. Clear examples andhelpful diagrams are used throughout,and the mathematics is kept to aminimum. Written for managers,students and decision makers in any field.

Contents: Preface; 1. Introduction; 2. Games of skill; 3. Games of chance;4. Sequential decision-making and co-operative; 5. Games of strategy; 6. Two-person mixed-motive games of strategy;7. Repeated games; 8. Multi-persongames, coalitions and power; 9. Acritique of game theory; Appendix A.Proof of the minimax theorem;Appendix B. Proof of Bayes’ theorem;Bibliography; Index.2003 247 x 174 mm 200pp 39 line diagrams57 tables0 521 81462 6 Hardback c. £24.95Publication February 2003

Satisficing Games and DecisionMakingWith Applications to Engineering andComputer ScienceWynn StirlingBrigham Young University, Utah

In our day-to-day lives we constantlymake decisions which are simply ‘goodenough’ rather than optimal. Mostcomputer-based decision makingalgorithms, on the other hand, doggedlyseek only the optimal solution based onrigid criteria and reject any others. In thisbook, Professor Stirling outlines analternative approach, using novelalgorithms and techniques which can beused to find satisficing solutions. Buildingon traditional decision and game theory,these techniques allow decision-makingsystems to cope with more subtlesituations where self and group interestsconflict, perfect solutions can’t be foundand human issues need to be taken intoaccount – in short, more closelymodelling the way humans makedecisions. The book will therefore be ofgreat interest to engineers, computerscientists and mathematicians working onartificial intelligence and expert systems.

• Provides a mathematically rigorousdefinition of satisficing

• Describes new techniques for multi-agent decision making accounting forsocial as well as individual interests

Contents: Preface; 1. Rationality; 2. Locality; 3. Praxeology; 4. Equanimity; 5. Uncertainty; 6. Community; 7. Congruity; 8. Complexity; 9. Meliority; AppendixA. Bounded rationality; Appendix B.Game theory basics; Appendix C.Probability theory basics; Bibliography;Index.2003 247 x 174 mm 250pp 20 line diagrams0 521 81724 2 Hardback c. £55.00Publication April 2003

Graduate Text

Management Decision MakingSpreadsheet Modeling,Analysis, and ApplicationGeorge E. MonahanUniversity of Illinois, Urbana-Champaign

Management Decision Making is aspreadsheet-based introduction to the toolsand techniques of modern managerialdecision making. The author shows how toformulate models in Microsoft Excel® thatcan be used to analyse complex problemstaken from all the functional areas ofmanagement. Throughout, the goal is tounderstand how business decisions arereached, what tradeoffs are made, and howoutcomes depend on the underlying data.The book is aimed at students of business,economics and engineering, includingthose taking MBA courses.

Contents: 1. The science of managerialdecision making; Part I. Decision MakingUsing Deterministic Models: 2. Introduction to linear programmingmodels; 3. Developing model formulationskills; 4. More advanced linear decisionproblems; 5. Output analysis I: smallchanges; 6. Output analysis II: largechanges; 7. Integer linear programs; Part II. Decision Making UnderUncertainty: 8. Introduction to probabilitymodels; 9. Decision making underuncertainty; 10. Decision trees; 11. Management of congested servicesystems; 12. Monte Carlo simulation;Appendix – an Excel primer.2000 247 x 174 mm 752pp 100 tables158 exercises 258 figures0 521 78118 3 Hardback £37.50

Quantitative Methods and Decision Sciences 19

Textbook

A Theory of Case-Based DecisionsItzhak GilboaTel-Aviv University and Ohio State Universityand David SchmeidlerTel-Aviv University

Gilboa and Schmeidler provide a newparadigm for modelling decision makingunder uncertainty. Unlike the classicaltheory of expected utility maximization,case-based decision theory does not assumethat decision makers know the possible‘states of the world’ or the outcomes, letalone the decision matrix attachingoutcomes to act-state pairs. Case-baseddecision theory suggests that people makedecisions by analogies to past cases: theytend to choose acts that performed well inthe past in similar situations, and to avoidacts that performed poorly. It is analternative to expected utility theory whenboth states of the world and probabilitiesare neither given in the problem nor can beeasily constructed. The authors describe thegeneral theory and its relationship toplanning, repeated choice problems,inductive inference, and learning; theyhighlight its mathematical andphilosophical foundations and compare itwith expected utility theory as well as withrule-based systems.2001 216 x 138 mm 210pp0 521 00311 3 Paperback £14.95


Discrete Choice Methods withSimulationKenneth E. TrainUniversity of California, Berkeley and NERA Inc.

This book describes the new generation ofdiscrete choice methods, focusing on themany advances that are made possible bysimulation. Researchers use these statisticalmethods to examine the choices thatconsumers, households, firms, and otheragents make. Each of the major models iscovered: logit, generalized extreme value, orGEV (including nested and cross-nestedlogits), probit, and mixed logit, plus avariety of specifications that build on thesebasics. Simulation-assisted estimationprocedures are investigated and compared,including maximum simulated likelihood,method of simulated moments, andmethod of simulated scores. Procedures fordrawing from densities are described,including variance reduction techniquessuch as anithetics and Halton draws.Recent advances in Bayesian procedures areexplored, including the use of theMetropolis-Hastings algorithm and itsvariant Gibbs sampling. No other bookincorporates all these fields, which havearisen in the past 20 years. The proceduresare applicable in many fields, includingenergy, transportation, environmentalstudies, health, labor, and marketing.

Contents: 1. Introduction: Part I.Behavioral Models: 2. Properties; 3. Logit; 4. GEV; 5. Probit; 6. Mixed logit; 7. Variations on a theme;Part II. Estimation: 8. Numericalmaximization; 9. Drawing from densities;10. Simulation-assisted estimation; 11. Individual-level parameters; 12. Bayesian procedures.2003 228 x 152 mm 344pp 44 line diagrams13 tables0 521 01715 7 Paperback £22.95Publication January 2003

Stated Choice MethodsAnalysis and ApplicationsJordan J. LouviereUniversity of SydneyDavid A. HensherUniversity of Sydneyand Joffre D. SwaitUniversity of FloridaWith contributions by Wiktor Adamowicz

This guide to analysing consumer choicebehaviour concentrates on stated preference(SP) methods – placing decision makers incontrolled experiments that yieldhypothetical choices – rather than revealedpreferences (RP) – actual choices in themarket. The authors show how SPmethods can be implemented, fromexperimental design to econometricmodelling of choice, and combined withRP data to get the best from each type.

The book also presents an update ofeconometric approaches to choicemodelling. Central to welfare economics,econometrics, decision sciences, marketing,transport planning, environmentalevaluation, geography, statistics.2000 247 x 174 mm 418pp 110 tables 54 figures0 521 78275 9 Hardback £75.000 521 78830 7 Paperback £27.95

Textbook

Differential Games in Economicsand Management ScienceEngelbert J. DocknerUniversität Wien, AustriaSteffen JorgensenOdense Universitet, DenmarkNgo Van LongMcGill University, Montréaland Gerhard SorgerQueen Mary and Westfield College, University ofLondon

A comprehensive, self-contained survey ofthe theory and applications of differentialgames. No prior knowledge of game theoryis assumed, although a basic knowledge oflinear algebra, differential equations andmathematical programming is required. Aresearch resource for scholars and anadvanced textbook designed for usageacross the social sciences.

‘This book brings together the variousstrands of knowledge on non-cooperative differential games for thefirst time. A great merit of the text isthat it is, technique-wise, self-contained.The large number of worked examplesenhances considerably the clarity of thematerial … The book fills a large gapand will facilitate inclusion ofdifferential games as part of mainstreamgame theory courses at advancedundergraduate and graduate levels.Teaching purposes aside, game theoristsas well as PhD students will benefit a lotfrom this excellent new text. The bookwill enable researchers to adddifferential games to their arsenal oftechniques in looking for the bestmodelling approach to addresseconomic questions.’

Arupratan Daripa, Times HigherEducation Supplement

2000 247 x 174 mm 394pp 9 tables 10 figures0 521 63125 4 Hardback £65.000 521 63732 5 Paperback £23.95


future developments in the modelling offinancial time series; References;Appendix. Review of matrix algebra,calculus, and probability theory;Statistical tables.2002 247 x 174 mm 728pp 57 tables67 figures0 521 79018 2 Hardback £80.000 521 79367 X Paperback £29.95

Textbook

The Econometric Modelling ofFinancial Time SeriesSecond editionTerence C. MillsLoughborough University

A substantially revised and updated secondedition of Terry Mills’ best-selling graduatetextbook The Econometric Modelling ofFinancial Time Series. The book providesdetailed coverage of the variety of modelsthat are currently being used in theempirical analysis of financial markets.Covering bond, equity and foreignexchange markets, it is aimed at scholarsand practitioners wishing to acquire anunderstanding of the latest researchtechniques and findings, and also graduatestudents wishing to research into financialmarkets. This second edition provides amore in-depth treatment of two crucial,and related, areas: the theory of integratedprocesses and cointegration. Completelynew material discusses the distributionalproperties of asset returns and recent andnovel techniques of analysing andinterpreting vector autoregressions thatcontain integrated and possiblycointegrated variables.

From the reviews of previous editions:

‘A valuable textbook for a graduatecourse in the econometrics of financialmodelling.’

Svend Hylleberg, The Economic Journal

1999 228 x 152 mm 380pp 35 tables 46 figures0 521 62492 4 Paperback £21.95

New Edition

The Cambridge Dictionary ofStatisticsSecond editionB. S. EverittKing’s College London

If you use statistics and need a useful, up-to-date reliable sourcebook that providessimple definitions and explanations ofstatistical and statistics-related concepts,then look no further than this dictionary.Some 3500 terms are defined, aconsiderable increase over the first edition.In addition, short biographies of over 100important statisticians are included. Themajority of definitions include a referenceto a book or article where the user can seekan extended account of a term if required,and many are accompanied by graphicalmaterial to aid understanding.

‘This is already the most useful book onmy shelf … excellent value and it ishighly recommended as a reference textfor anyone who is even mildly interestedin statistics.’

The Statistician

2002 247 x 174 mm 420pp 10 tables 132 figures0 521 81099 X Hardback £30.00

Textbook

Introductory Econometrics for FinanceChris BrooksUniversity of Reading

This is the first textbook to teachintroductory econometrics to financemajors. The text is data- and problem-driven, giving students the skills toestimate and interpret models, whilsthaving an intuitive grasp of theunderlying theoretical concepts. Theapproach of Dr Brooks, based on thesuccessful course he teaches at the ISMACentre, one of Europe’s leading financeschools, ensures that the text focusessquarely on the needs of financestudents, including advice on planningand executing a project in empiricalfinance. The book assumes no priorknowledge of econometrics, and coversimportant modern topics such as time-series forecasting, volatility modelling,switching models and simulationmethods. It includes detailed examplesand case studies from the financeliterature. Sample instructions andoutput from two popular and widelyavailable computer packages (EViewsand WinRATS) are presented as anintegral part of the text. Extensive web-based supporting materials are availablefree of charge.

Contents: 1. Introduction; 2. Econometric packages for modellingfinancial data; 3. A brief overview of theclassical linear regression model; 4. Further issues with the classical linearregression model; 5. Univariate timeseries modelling and forecasting; 6. Multivariate modelling; 7. Modellinglong-run relationships in finance; 8. Modelling volatility and correlation;9. Modelling regime shifts; 10. Simulation methods; 11. Conducting empirical research infinance; 12. Conclusions: recent and

Quantitative Methods and Decision Sciences 21

Textbook

A Concise Introduction toEconometricsAn Intuitive GuidePhilip Hans FransesErasmus Universiteit Rotterdam

In this short and very practicalintroduction to econometrics PhilipHans Franses guides the reader throughthe essential concepts of econometrics.Central to the book are practicalquestions in various economicdisciplines, which can be answered usingeconometric methods and models. Thebook focuses on a limited number ofthe essential, most widely used methods,before going on to review the basics ofeconometrics. The book ends with anumber of case studies drawn fromrecent empirical work to provide anintuitive illustration of whateconometricians do when faced withpractical questions. Throughout thebook Franses emphasises the importanceof specification, evaluation andimplementation of models appropriateto the data. Assuming basic familiarityonly with matrix algebra and calculusthe book is designed to appeal as eithera short stand-alone introduction forstudents embarking on an empiricalresearch project or as a supplement toany standard introductory textbook.

• A concise, practical introduction forstudents

• Assumes only basic knowledge ofmathematics and statistics

• Practical and applied orientation2002 216 x 138 mm 129pp 5 line diagrams5 tables0 521 81769 2 Hardback £37.500 521 52090 8 Paperback £13.95


Textbook

Time Series Models for Businessand Economic ForecastingPhilip Hans FransesErasmus Universiteit Rotterdam

The econometric analysis of economic andbusiness time series is a major field ofresearch and application. The last fewdecades have witnessed an increasinginterest in both theoretical and empiricaldevelopments in constructing time seriesmodels and in their important applicationin forecasting. In Time Series Models forBusiness and Economic Forecasting, PhilipFranses examines recent developments intime series analysis. The early parts of thebook focus on the typical features of timeseries data in business and economics. PartIII is concerned with the discussion ofsome important concepts in time seriesanalysis, the discussion focuses on thetechniques which can be readily applied inpractice. Parts IV-VIII suggest differentmodeling methods and model structures.Part IX extends the concepts in chapterthree to multivariate time series. Part Xexamines common aspects across timeseries.

‘Franses reviews the more recentdevelopments in modeling time series tofocus on generating ex ante forecasts:seasonal unit roots, period models,aberrant observations, and commonfeatures. For each method, intuitivemotivation and practical considerationsare discussed in detail, making the bookvery readable … should be beneficial forstudents and instructors of applications-oriented courses as well as forpractitioners who wish to obtain a first,but not too technical, impression oftime series forecasting using modern,recently developed methods.’

Journal of the American StatisticalAssociation

1998 228 x 152 mm 296pp 29 tables 70 graphs0 521 58641 0 Paperback £21.95

Textbook

Non-Linear Time Series Models inEmpirical FinancePhilip Hans FransesErasmus Universiteit Rotterdamand Dick van DijkErasmus Universiteit Rotterdam

Although many of the models commonlyused in empirical finance are linear, thenature of financial data suggests that non-linear models are more appropriate forforecasting and accurately describingreturns and volatility. The enormousnumber of non-linear time series modelsappropriate for modeling and forecastingeconomic time series models makeschoosing the best model for a particularapplication daunting. This classroom-testedadvanced undergraduate and graduatetextbook – the most up-to-date andaccessible guide available – provides arigorous treatment of recently developednon-linear models, including regime-switching and artificial neural networks.The focus is on the potential applicabilityfor describing and forecasting financialasset returns and their associated volatility.The models are analysed in detail and arenot treated as ‘black boxes’. Illustratedusing a wide range of financial data, drawnfrom sources including the financialmarkets of Tokyo, London and Frankfurt.

Contents: 1. Introduction; 2. Someconcepts in Time Series analysis; 3. Regime-switching models for returns; 4. Regime-switching models for Volatility;5. Artificial neural networks for returns; 6. Conclusion.2000 247 x 174 mm 296pp 51 tables 44 figures0 521 77041 6 Hardback £60.000 521 77965 0 Paperback £22.95


Benefit-Cost AnalysisFinancial and Economic Appraisal usingSpreadsheetsHarry CampbellUniversity of Queenslandand Richard BrownUniversity of Queensland

This text offers the perfect introduction tosocial benefit-cost analysis. The first partdeals with the basic theory and procedures.In Part Two some more advanced material,mainly dealing with the valuation ofinternationally tradeable goods and projectsthat affect market prices, is presented. PartThree introduces a number of specialtopics including the treatment of risk anduncertainty, income distributional effectsand the valuation of non-marketed goods.Throughout the text the emphasis is onapplications, and a worked case study isprogressively undertaken as an illustrationof the analytical principles in operation.The volume has several unique features: theclose integration of spreadsheet analysiswith analytical principles; the spreadsheetapproach provides an invaluable cross-check on the accuracy of the appraisal; andthe book is structured in a way that allowsreaders to choose the level of analysis whichis relevant to their own purposes.2003 247 x 174 mm 352pp0 521 82146 0 Hardback c. £60.000 521 52898 4 Paperback c. £27.95Publication June 2003

Assumption-Based PlanningA Tool for Reducing Avoidable SurprisesJames A. DewarRAND Corporation, California

Unwelcome surprises in the life of anyorganization can often be traced to thefailure of an assumption that theorganization’s leadership didn’t anticipate orhad ‘forgotten’ it was making.Assumption-based planning (ABP) is a toolfor identifying as many as possible of theassumptions underlying the plans of anorganization and bringing thoseassumptions explicitly into the planningprocess. This book presents a variety oftechniques for rooting out thosevulnerable, crucial assumptions. The bookalso presents steps for monitoring all thevulnerable assumptions of a plan, fortaking actions to control those vulnerableassumptions where possible, and forpreparing the organization for the potentialfailure of those assumptions where controlis not possible. The book provides a varietyof examples and practical advice for thoseinterested in carrying out an application ofABP in the fields of business, management,strategic planning, engineering, and inmilitary applications.

Contents: 1. The essence of assumption-based planning; 2. A taxonomy ofassumptions; 3. Step 1: identifyingassumptions; 4. Step 2: identifying load-bearing, vulnerable assumptions; 5. Step 3:identifying signposts; 6. Step 4: developingshaping actions; 7. Step 5: developinghedging actions; 8. The art of conductingABP; 9. Beyond ABP as a post-planningtool.RAND Studies in Policy Analysis2002 228 x 152 mm 266pp 19 line diagrams0 521 80653 4 Hardback £47.500 521 00126 9 Paperback £16.95

Textbook

Quantitative Models in MarketingResearchPhilip Hans FransesErasmus Universiteit Rotterdamand Richard PaapErasmus Universiteit Rotterdam

This book presents the most important andpractically relevant quantitative models formarketing research. Each model ispresented in detail with a self-containeddiscussion, which includes: ademonstration of the mechanics of themodel, empirical analysis, real worldexamples, and interpretation of results andfindings. The reader will learn how toapply the techniques, as well as understandthe latest methodological developments inthe academic literature. Pathways areoffered for students and practitioners withdiffering numerical skills, although aknowledge of elementary numericaltechniques is assumed.

Contents: 1. Introduction and outline ofthe book; 2. Features of marketing researchdata; 3. A continuous dependent variable;4. A binomial dependent variable; 5. Anunordered-multinomial dependent variable;6. An ordered-multinomial dependentvariable; 7. A limited dependent variable;8. A duration dependent variable;Appendix.2001 247 x 174 mm 220pp 25 tables 28 figures0 521 80166 4 Hardback £35.00

Index 23

Ee-Enterprise, 10Ebrahim, Alnoor, 7Econometric Modelling of Financial Time

Series, The, 20Economic Policy in the International Economy,

14Economics: AS and A Level, 9Economics of Contracts, The, 14Economics of Football, The, 15Economics of Network Industries, The, 15Electronic Theft, 12Engineering and Product Development

Management, 1Enterprise Resource Planning Systems, 10Entertainment Industry Economics, 14Everitt, B. S., 20FFaith, Ron, 1Financial Derivatives, 16Financing Human Capital, 17Finding a Common Interest, 13Flyvbjerg, Bent, 3Franses, Philip Hans, 21, 22Future of e-Markets, The, 15GGalambos, Louis, 11Gilboa, Itzhak, 19Giovannetti, Emanuele, 15Glachant, Jean-Michel, 14Global Business Regulation, 12Goddard, John, 15Goldenberg, Jacob, 1Governing the Firm, 3Grabosky, Peter, 12Grant, Sue, 9Greve, Henrich R., 6Gual, Jordi, 13HHanel, Peter, 2Harrison, Steve, 16Hedge Funds in Emerging Markets, 17Helpman, Elhanan, 14Hensher, David A., 19Heracleous, Loizos, 2Herbohn, John, 16Hillman, Arye L., 8Hoque, Faisal, 10IInnovation and Knowledge Creation in an Open

Economy, 2International Business Risk, 4International Perspectives on Consumers' Access

to Justice, 7Internet Revolution, The, 15Introductory Econometrics for Finance, 20Irons, Richard, 16IT Project Estimation, 12JJarvis, Darryl, 4Jenson, Scott, 8Jorgensen, Steffen, 19KKagami, Mitsuhiro, 15Kelly, Anthony, 18Kratochvil, Milan, 9

LLeRoy, Stephen F., 16Long, Ngo Van, 19Louviere, Jordan J., 19MMacroeconomics for Emerging Markets, 17Management Decision Making, 18May, Paul, 10Mazursky, David, 1McGibbon, Barry, 9Megaprojects and Risk, 3Meyer, Marshall W., 5Mills, John, 4, 5Mills, Terence C., 20Mobile Commerce, 10Monahan, George E., 18Montiel, Peter J., 17Moore, Mike, 13Mowery, David C., 8Munday, Stephen, 9NNakamura, Yasuhisa, 11Neely, Andy, 4, 5, 6NGOs and Organizational Change, 7Non-Linear Time Series Models in Empirical

Finance, 21OO'Leary, Daniel E., 10Oliver, K. G., 4Open Corporation, The, 7Organizational Learning from Performance

Feedback, 6PPaap, Richard, 22Palacios, Miguel, 17Parker, Christine, 7Paths of Innovation, 8Peitz, Martin, 13Performance and Rewards Management, 6Platts, Ken, 4, 5Principles of Financial Economics, 16Public Finance and Public Policy, 8QQuantitative Models in Marketing Research, 22RRacca, Felix, 11Reaching the Interactive Customer, 1Realising Strategy in Management, 2Regulation and Entry into Telecommunications

Markets, 13Reshaping National Intelligence for an Age of

Information, 7Rethinking Performance Measurement, 5Richards, Huw, 4, 5Rickett, Charles E. F., 7Risk Management, 17Rosenberg, Nathan, 8Rothengatter, Werner, 3Rowland, Patrick, 16

AAbrahamson, Eric John, 11Allen, Paul, 12Anytime, Anywhere, 11Armstrong, Stephen, 1Assumption-Based Planning, 22BBaldwin, John R., 2Bamford, Colin, 9Baz, Jamil, 16Benefit-Cost Analysis, 22Bichler, Martin, 15Bourne, Michael, 4, 5Braithwaite, John, 12Brooks, Chris, 20Brousseau, Eric, 14Brown, Richard, 22Brunskill, Keith, 9Bruzelius, Nils, 3Building a Dynamic Europe, 13Business of Ecommerce, The, 10Business Performance Measurement, 6Business Services Orchestration, 11Business Strategy for A2, 9Business Studies: AS and A Level, 9CCain, Gordon, 9Cambridge Dictionary of Statistics, The, 20Campbell, Harry, 22Capital Budgeting, 16Chacko, George, 16Clark, Lindie, 13Clarke, F. L., 4Component-Based Development for Enterprise

Systems, 12Concise Introduction to Econometrics, A, 21Coombs, Paul, 12Corporate Collapse, 4Corporate Entrepreneurship, 2Creativity in Product Innovation, 1DDayananda, Don, 16de Bijl, Paul, 13de Brouwer, Gordon, 17De Rond, Mark, 3Dean, G. W., 4Decision Making using Game Theory, 18Dempsey, Gillian, 12Dempster, M. A. H., 17Dewar, James A., 22Differential Games in Economics and

Management Science, 19Dijk, Dick van, 21Discrete Choice Methods with Simulation, 19Dobson, Stephen, 15Dockner, Engelbert J., 19Dow, Gregory K., 3Drahos, Peter, 12Dyer, David, 9


24 Index

SSadiq, Waqar, 11Sadka, Efraim, 14Sathe, Vijay, 2Satisficing Games and Decision Making, 18Schmeidler, David, 19Second-Wave Enterprise Resource Planning

Systems, 11Seddon, Peter, 11Shanks, Graeme, 11Sharma, Chetan, 11Shields, John, 6Shy, Oz, 15Simplicity Shift, The, 8Smith, Russell G., 12Sorger, Gerhard, 19Stated Choice Methods, 19Stimpson, Peter, 9Stirling, Wynn, 18Strategic Alliances as Social Facts, 3Strategy and Performance: Creating a Winning

Business Formula, 4Strategy and Performance: Getting the Measure

of your Business, 4Strategy and Performance: Competing Through

Competences, 5Strategy and Performance: 3-Volume Set, 5Swait, Joffre D., 19TTelfer, Thomas G. W., 7Testing IT, 12Theory of Case-Based Decisions, A, 19Time Series Models for Business and Economic

Forecasting, 21Tomsen, Mai-lan, 1Train, Kenneth E., 19Travel Industry Economics, 14Treverton, Gregory F., 7Tsuji, Masatsugu, 15UUML Xtra-Light, 9VVogel, Harold L., 14WWalton, Stephen, 9Watkins, John, 12Werner, Jan, 16Willcocks, Leslie, 11Wireless Data Services, 11World Without Walls, A, 13

United Kingdom and IrelandUK Sales Department, Cambridge University Press The Edinburgh Building, Shaftesbury RoadCambridge CB2 2RU, UK

Phone 01223 325892Fax 01223 325891Email [email protected] www.uk.cambridge.org

Continental Europe (excluding Iberia),Middle East, North Africa, South AsiaInternational Sales Department Cambridge University Press, The Edinburgh BuildingShaftesbury Road, Cambridge CB2 2RU, UK

Phone + 44 1223 312393Fax + 44 1223 315052Email [email protected] www.cambridge.org/international

IberiaCambridge University Press Iberian BranchRuiz de Alarcón 13, 28014 Madrid, Spain

Phone + 34 91 360 4565Fax + 34 91 360 4570Email [email protected] www.cambridge.org/iberia

Australia and New ZealandCambridge University Press Australian Branch477 Williamstown Road, Port Melbourne, VIC 3207,Australia

Phone +61 3 8671 1411Fax +61 3 9676 9955Email [email protected] www.au.cambridge.org

East AsiaCambridge University Press East Asian Branch43, Kreta Ayer Road, Singapore 089004

Phone + 65 323 2701Fax + 65 323 2370Email [email protected] www.cambridge.org/eastasia

South America and Hispanic CaribbeanCambridge University Press South American BranchAv Paulista, 807 Conj 1218, 01311-915 São Paulo - SPBrazil

Phone + 55 11 285 0455Fax + 55 11 285 0455Email [email protected] www.cambridge.org/samerica

Sub-Saharan Africa and English-speakingCaribbeanCambridge University Press African BranchDock House, Portswood Ridge Victoria and Alfred Waterfront CapeTown 8001, South Africa

Phone + 27 21 419 8414Fax + 27 21 419 8418Email [email protected] www.cambridge.org/africa

North and Central AmericaCambridge University Press North American Branch 40 West 20th Street, New York, NY 10011-4211, USA

Phone + 1 212 924 3900Fax + 1 212 691 3239Email [email protected] www.us.cambridge.org

Elsewhere and general enquiriesInternational Sales Department Cambridge University Press, The Edinburgh BuildingShaftesbury Road, Cambridge CB2 2RU, UK

Phone + 44 1223 312393Fax + 44 1223 315052Email [email protected] www.cambridge.org/international

Printed in the United Kingdom at the University Press, Cambridge

BooksellersFor order processing and customer service, please contact:

UK InternationalSarah Wylie Phone + 44 (0)1223 325566 Clive Harrison Phone + 44 (0)1223 325577

Fax + 44 (0)1223 325959 Fax + 44 (0)1223 325151Email [email protected] Email [email protected]

Your telephone call may be monitored for training purposes.Account-holding booksellers can order online at www.cambridge.org/booktrade

Cambridge University PressBookshopCambridge University Press Bookshopoccupies the historic site of 1 TrinityStreet, Cambridge CB2 1SZ, where the complete range of titles is on sale.

Bookshop Manager: Cathy AshbeePhone + 44 (0)1223 333333Fax + 44 (0)1223 332954Email [email protected]

Customer Services

Cambridge University Press has offices, representatives and distributors in some 60 countries around the world; our publications are available through bookshops in virtually every country. For more information, contact:

Cambridge University Press Around the World

January 2003

Cambridge University PressThe Edinburgh Building

Cambridge CB2 2RU, UK



➤ See page 11

Management from Cambridge – see inside for further details and more titles.

➤ See page 9

Management - Assets - Cambridge University Press

Documents

Transcript of Management - Assets - Cambridge University Press