WALK FOR AWARENESS 2019Event Partnership

WALK FOR AWARENESS

WHAT: The 9th Annual Walk for AwarenessWHERE: 8km, start & end at Captain Bourke

Park (under the Story Bridge)WHEN: 6th October 2019WHO: People 13+2018: 2,500+ walkers2019 AIM: 4,000+ walkers in Brisbane with expansions opportunities nationally

WALK FOR AWARENESS

THE WALK

8 km’s of uplifting scenery starting and finishing at Captain Burke Park. Along the way walkers will take in beautiful Brisbane sights; Goodwill Bridge, the Botanical Gardens & the Story Bridge.

WALK FOR AWARENESS AUDIENCE PROFILE

• Ages 21 - 55

• Females 64% to Males 36%

• Funds Raising at the 2018 event $270,000

• Fitness orientated, online savvy, corporates, families and pet owners.

• Target the community and reach out to those suffering or affected by mental illness in a positive way.

Family, friends, colleagues- supporting raising awareness of depression and mental illness, breaking the taboo of talking about suicide and depression.

WHY WALK FOR AWARENESS?

• The Walk for Awareness is the LARGEST of its kind in Australia.

• Walk for Awareness is not your typical charity walk. The environment is upbeat, entertaining and unique.

• The walk is positive and creates a social movement that is aimed at the community coming together for the increased awareness and the greater good.

• Remove the taboo and shame shrouding mental illness and suicide.• Empower individuals with lived experience to seek help for themselves, including

the workplace.• Create a unique, safe, upbeat and entertaining event that connects people, and

encourages conversation and action.• Create an ongoing community of Walk for Awareness Warriors!

FOUNDERS OF MAF & WFA

VASILE BROTHERS

Brisbane brothers Wesley & Tudor Vasile teamed up in 2011 to set out to pay tribute to their two friends Christian and David who they lost to suicide.

The Walk for Awareness (WFA) was designed to bring a group of people together to discuss depression and suicide, and the conclusion of the group was that suicide was a taboo subject .

Why hadn’t any of their other friends discussed it, even after these two tragic deaths?

This is where the group came up with the idea of Walk for Awareness and establishment of the Mental Awareness Foundation (MAF).

The annual Walk for Awareness was to bring people together in a friendly environment where the issues of mental health could be discussed openly with friends, family and supportive strangers.

It was based on the belief that the matters surrounding suicide and depression should be talked about, not shut away.

Mental Awareness Foundation’s Walk for Awareness is a community event that has social influence at a local level. We work with influencers, local sports people and government to bring this event to live and create a positive experience for walkers on the day.

SOCIAL INFLUENCE & COMMUNITY

SPONSORSHIP OPPORTUNITIES

Walk T-Shirt Sponsor Logo placement on:

• Left Sleeve x 1 • Right Sleeve x 1• BACK Shirt x 2of WFA T-shirts worn by event team and walkers

Partnership inclusions at the event:

• Event Partner acknowledgement on the day• Team entry at WFA (up to 10)• Logo placement on WFA t-shirts & event bag worn by event staff and

3000 + walkers. (Left or Right Sleeve – Back Shirt) • Opportunity to participate in a Corporate Breakfast Retreat for

clients and/or staff following the event. (breakfast at an additional cost)

• Opportunity to display signage at event (production at own cost). • Opportunity to own a fun high energy activation on course or at the

finish venue Captain Burke Park • Opportunity to include partnership colleterial in participants

registration bags.

Communications:

• Brand association at WFA - corporate website & logo on pre-release, website, social, EDM and media coverage

Social:

• Shout-out via MAF & WFA social media platforms

• Alignment: Opportunity to use the MAF logo within your own collateral to strengthen brand association (usage to be pre-approved).

• Content partnership opportunities on WFA social media i.e. that promotes health & wellbeing, healthy recipes, mindfulness, exercise info in the lead up to the walk

• Total Investment: $8,800

EVENT PARTNERSHIP

Team retreat Opportunity

Team retreat opportunity:

Reward your team with an exclusive place to meet before and after the walk.

Take advantage of the opportunity to the network with other teams and corporates, as well as treat your team members with a delicious brunch.

You and your team will have access to the following:

• An exclusive marquee space with your teams name board

• An exclusive massage therapist – shared with other team retreats

• Catering packs – must be purchased prior

• A chance to display your own corporate signage around your retreat

• Iced beverages

TEAM RETREAT OPPORTUNITY

TEAM RETREAT OPPORTUNITY

ACTIVATION OPPORTUNITY

• Bump in: 3 PM, Saturday 5 October, 2019

• Displays, Sampling & Activation

• Pre-event classes

• Bump out: 12 PM, Sunday 6 October, 2018

ACTIVATION DETAILS:

Benefits:

ü Create meaningful brand interaction with attendees

ü Corporate signage at the event venue and at booth space

ü MC acknowledgement on the day

ü Team entry at WFA (up to 3)

ü Opportunity to sample / set up activation at the event venue / along walk route

ü Supply and inclusion of exclusive partner collateral in MAF participant registration bags / packs (client supplied)

Communications:

• Brand Association at Walk for Awareness- corporate website & logo on press release, website, social, EDM & media coverage

• Shout-out via MAF social media platforms

Social:

Alignment:

• Opportunity to use the MAF logo within your own collateral to strengthen brand association (usage to be pre-approved).

Create excitement and brand engagement with an activation at WFA!

Total Investment:

• $1,000

ACTIVATION OPPORTUNITY

ACTIVATION OPPORTUNITY: TRIBUTE WALL

Benefits: ü Naming rights to the wall i.e Westpac Tribute

Wall

ü Create meaningful brand interaction with attendees

ü Corporate signage at the event venue and at booth space

ü MC acknowledgement on the day

ü Team entry at WFA (up to 3)

ü Opportunity to sample / set up activation at the event venue / along walk route

ü Supply and inclusion of exclusive partner collateral in MAF participant registration bags / packs (client supplied)

ü 2 Staff Supplied to Mange Activation

Communications:

• Brand Association at Walk for Awareness- corporate website & logo on press release, website, social, EDM & media coverage

• Shout-out via MAF social media platforms

Social:

Alignment:

• Opportunity to use the MAF logo within your own collateral to strengthen brand association (usage to be pre-approved).

Sponsorship of one of the main activations - The Tribute Wall ‘Give someone you love a call today’

Total Investment:

• $2,500

THANK YOU

QUESTIONS?CONTACT US!

TUDOR VASILE - FOUNDER/ DIRECTOR: 0417 076 578

WESLEY VASILE -FOUNDER / DIRECTOR: 0402 453 163

TERMS & CONDITIONS

By your submission and our acceptance of your application for sponsorship, both parties agree to the following: All sponsorships are First-come, First-served.

When you pay the sponsorship amount, you agree to the Cancellation Policy as written below, each in the manner as set forth on the Sponsorship Contract. Full payment is due by the specified deadline that has been communicated to you by The Mental Awareness Foundation.

The Mental Awareness Foundation reserves the right to change such opportunities and descriptions and such changes will apply to you even if you have agreed to become a sponsor prior to such changes. If we make significant and material changes, we will provide you the opportunity to change your sponsorship level and/or obtain a refund of the sponsorship amount within ten days of such change.

Sponsors paying via credit card will incur an additional 2% transaction fee for Visa and Mastercard and 3% for American Express. The Sponsor is responsible for providing accurate company information, company description, logo and any intellectual property / marketing materials / verbiage to be used by The Mental Awareness Foundation for event marketing & promotion purposes.

Any distributed materials, with errors falling on the part of the Sponsor, will not be recalled. Any changes to event schedules, if needed, will be communicated well in advance of event date to all Sponsors.

The Sponsor hereby agrees that The Mental Awareness Foundation may use the Sponsor’s logo, name and company likeness within all materials promoting, advertising ad marketing The Mental Awareness Foundation’s Walk for Awareness. The Sponsor hereby agrees to release rights for all photography / photographs or Video / Videography taken at the event to beautiful planning, marketing & PR to use for future promotional purposes, on all media channels and platforms.

Cancellation Policy Refund and sponsorship cancellation requests must be submitted in writing and received via email on or before 14 August 2018 by tudor@mentalawareness.org.au. Refund requests will be determined on a case-by-case basis.

Refund / Cancellation requests are determined applicable with request being received on or before 14 August, 2018. No refunds will be granted and no refund/cancellation request received after 14 August, 2018 will be considered. Refund / Cancellation request will not be honoured once sponsor has benefited or been included within any advertising materials. The Mental Awareness Foundation reserves the right to deny refund / cancellation requests.

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