Investor-Presentation-FY2020.pdf - The Gym Group plc
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Transcript of Investor-Presentation-FY2020.pdf - The Gym Group plc
This presentation and information communicated
verbally to you may contain certain projections
and other forward-looking statements with respect
to the financial condition, results of operations,
businesses and prospects of The Gym Group plc.
These statements are based on current
expectations and involve risk and uncertainty
because they relate to events and depend upon
circumstances that may or may not occur in the
future. There are several factors which could
cause actual results or developments to differ
materially from those expressed or implied by
these forward-looking statements. Any of the
assumptions underlying these forward-looking
statements could prove inaccurate or incorrect
and therefore any results contemplated in the
forward-looking statements may not actually
be achieved.
Nothing contained in this presentation or
communicated verbally should be construed as
a profit forecast or profit estimate. Investors or
other recipients are cautioned not to place undue
reliance on any forward-looking statements
contained herein.
The Gym Group plc undertakes no obligation
to update or revise (publicly or otherwise) any
forward-looking statement, whether as a result
of new information, future events or other
circumstances. Neither this presentation nor
any verbal communication shall constitute
an invitation or inducement to any person to
subscribe for or otherwise acquire securities
in The Gym Group plc.
FORWARD-LOOKINGSTATEMENT DISCLAIMER
1
A FINANCIALLY RESILIENT BUSINESS THROUGH COVID…
• Entered 2020 in a position of strength
• Membership resilient despite 45% loss of trading days
– Dec20 membership at 73% of Dec19 level
• COVID protocols led to high member satisfaction scores at re-opening
• Traded profitably and cash generatively in open periods after lockdown
• Continued investment in Technology and 8 new site openings in 2020
• £52.7m liquidity with £40m equity raise + £30m increase in bank facility
…WELL-PLACED FOR RECOVERY AND GROWTH
• 8 new sites opening or under construction in H1 2021
• Investment in technology and data driving competitive advantage
• Continue to see high quality sites at attractive rents
– Strong pipeline for 2021 and beyond
INTRODUCTION
Jan Feb Mar Apr
100% 100% 66% 0%
May Jun Jul Aug
0% 0% 17% 91%
Sep Oct Nov Dec
99% 98% 22% 64%
55%
2020
TRADING DAYS IN 2020
2
FINANCIAL SUMMARY
4
MEMBERS
578,0001
216,000 VS PY(Dec 2019: 794,000)
1) All members at 31 Dec 20 were frozen whilst gyms were closed
2) Normalised rent is the contractual rent that would have been paid in normal circumstances without any agreed deferments,
recognised in the monthly period to which it relates
ADJUSTED PBT
(£46.5M) £60.5M VS PY(Dec 2019: £14.0m)
GROUP ADJUSTED EBITDA LESS NORMALISED RENT
(£10.2M) £58.7M VS PY(Dec 2019: £48.5m)
LIQUIDITY
£52.7MNet debt of £47.3M vs
£100.0m of debt facilities
REVENUE
£80.5M £72.6M VS PY(Dec 2019: £153.1m)
NON-PROPERTY NET DEBT
£47.3M £0.1M VS PY(Dec 2019: £47.4m)
• Significant reduction in EBITDA and earnings reflecting reduced revenue as a result of closures
• A number of actions taken to manage costs during closures:
– £16m of government relief from rates relief and furlough payments
– Maintenance, cleaning and utilities costs minimised
– Minimal marketing spend
• Central costs flat YOY; restructuring programme reduced costs in H2 after investment in headcount in Q1
• Costs below EBITDA continue to increase with growth in the estate
• LTIP costs reduced with lower expected payout on share plans
GROUP INCOME STATEMENT
5
£'m FY 2020 FY 2019 % Change
Revenue 80.5 153.1 (47.5%)
Cost of sales (2.1) (1.4) 47.3%
Gross profit 78.4 151.7 (48.3%)
Site costs (excl. exceptional costs) (48.5) (64.5) (24.8%)
Central Costs (excl. exceptional costs) (13.0) (12.7) 2.3%
Group Adjusted EBITDA 16.8 74.5 (77.4%)
Normalised rent (27.0) (25.9) 4.1%
Group Adjusted EBITDA less normalised rent (10.2) 48.5 (120.9%)
add back normalised rent 27.0 25.9 4.1%
Depreciation of right of use asset (21.5) (19.1) 12.6%
Other depreciation (23.6) (22.6) 4.8%
Amortisation of IT intangible assets (2.9) (1.9) 49.6%
Finance costs - leases (12.7) (12.9) (1.5%)
Finance costs - borrowing (1.9) (2.6) (25.2%)
Long term employee incentive costs (0.7) (1.9) (64.8%)
Adjusted PBT (46.5) 14.0 (432.2%)
£16.02
£17.19£0.91
£0.21
£0.05
£15.50
£16.00
£16.50
£17.00
£17.50
2019 ARPMM Pricing LIVE IT PT Income 2020 ARPMM
Upward trend in ARPMM from:
• Pricing (including joining fee)
remaining firm with investment in
data and analytics enabling us to
optimise yield at a local market
level;
• Take-up of LIVE IT increasing to
22.5% of members at Dec 20
(Dec 19: 18.9%);
• Increase in PT income would
have been higher (full year of
new PT model in 2020 vs half
year in 2019) but was reduced
due to PTs being offered rent
free periods during closure and
discounted rents after re-opening
* ARPMM calculated on open days only (closures excluded)
YIELD CONTINUES TO GROW
£18.45
£18.81
£17.00
£17.50
£18.00
£18.50
£19.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2019 2020
AVERAGE REVENUE PER MEMBER PER MONTH (EXC. VAT)*
AVERAGE MONTHLY HEADLINE PRICE FOR ‘DO IT’ SUBSCRIPTION
6
COST SAVING INITIATIVES AND GOVT SUPPORT HELP TO MITIGATE LOSS IN REVENUE
GROUP ADJUSTED EBITDA LESS NORMALISED RENT 2020 VS 2019
7
Government support:
• Rates relief £9.6m
• Furlough support £6.1m
Cost saving measures:
• Reduced site costs during closures
• Lower central costs in H2
YOY cost increases:
• 1st full year of new PT model
• Maturation of 2019 sites
• Covid-secure measures
• Inflationary costs
SUMMARY
• £29.2m of cash Capex in year (vs £41.2m in 2019)
-H1: £21.0m primarily on projects committed pre COVID
-H2: £8.2m on strategic investments in Tech, rebuild of 2 easyGym sites plus essential maintenance
1) Contactless entry and gym busyness tracker etc to ensure COVID-19 compliance
CAPEX SCALED BACK IN H2 DUE TO UNCERTAINTY OVER FUTURE LOCKDOWNS
MAINTENANCE
• Maintenance capex significantly scaled back after Q1 in order to preserve cash
• COVID-related purchases for re-opening: e.g. electrostatic handhelds, sanitiser stands (total £0.5m)
EXPANSIONARY
• 8 new gyms at an average build cost per site:
- £1.24m for standard sites
- £0.85m for small box site
• IT capex relating to app update,
data analysis tools and
reopening initiatives1
• New lease agreed for two
former easyGym sites triggered
a deferred consideration
8
H1 2020 H2 2020 2020 2019 % Change
New site Capex 9.2 1.6 10.8 24.1
easyGym rebuilds & consideration 1.7 1.8 3.4 2.6
Tech & Data 2.4 1.9 4.3 3.9
Expansionary Capex 13.3 5.2 18.5 30.6 (39.4%)
Maintenance Capex 4.1 2.0 6.1 10.2 (40.1%)
Total Capex 17.5 7.2 24.6 40.8 (39.6%)
Capex Creditor Unwind:
- Expansionary Capex 2.1 1.2 3.3 0.3
- Maintenance Capex 1.5 (0.2) 1.3 0.1
Total Cashflow Capex 21.0 8.2 29.2 41.2 (29.0%)
1) Group Operating Cash Flow Conversion is calculated as Group Operating Cash Flow as a percentage of Group Adjusted EBITDA
FY19 NET DEBT MAINTAINED WITH EQUITY PLACING AND TIGHT CASH MANAGEMENT
£m
NON-PROPERTY NET DEBT
£47.3M(Dec 2019: £47.4m)
CASH FLOW & NEW DEBT
9
• 547,000 members at the end of Feb 21
• Stronger member retention in this lockdown
vs previous lockdowns (see chart)
• Disciplined cost management during closure
resulting in c.£5m per month cash burn
– Includes c.£2.5m per month of rent
– Ongoing landlord negotiations
• Net debt at end of Feb £58.2m
– £6.9m of deferred rent outstanding
– £1.9m of deferred VAT outstanding
– £1.1m of furlough income from February still to be received
• Waiver agreed with banks for March 21 covenant test
• Gyms in England expected to re-open on 12 April (Scotland 26 April and Wales TBC)
• Additional Government support announced in Budget on 3 March estimated to be worth c.£8m in 2021/22
• We continue to grow our estate:
– 4 sites due to open and 4 more to start on-site in H1
– 6 additional leases exchanged with several more in advanced negotiations
UPDATE & OUTLOOK
MEMBERSHIP RETENTION DURING CLOSURE PERIODS
10
Lockdown 3Lockdown 2Lockdown 1
1 2 3 4 5 6 7 8 9 10111213141516171819202122232425262728293031323334353637383940414243444546474849505152
Joiners Leavers
1 2 3 4 5 6 7 8 9 10111213141516171819202122232425262728293031323334353637383940414243444546474849505152
2019 2020
• Membership subscriptions frozen immediately after lockdown announcements
• In a normal year for mature sites, levels of cancellations and new joiners are broadly consistent, with some seasonality
• Joiners in Jan / Feb 2020 surpassed prior year, but overall joiner numbers in the year were significantly lower due to there being no joiners in closure periods
• With each subsequent lockdown the spikes in cancellations at the start of lockdown have reduced
• Rebuilding the membership in 2021 and 2022 will be a strategic priority driven by:
1. Strong demand for health & fitness as well as weakened competitors
2. Market-leading low-price offer with compelling member value proposition
ACTION TAKEN TO REDUCE MEMBERSHIP LOSS IN CLOSURE PERIODS
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
JOINERS AND LEAVERS IN 2020Sites opened up to and including 2018
TOTAL MEMBERS 2020 VS 2019Sites opened up to and including 2018
Lockdown 1 Lockdown 2
12
OF EMPLOYEES WOULD RECOMMEND US AS A GREAT PLACE TO WORK87%
PEOPLE FIRST APPROACH WILL HELP FUEL OUR RECOVERYJAMIE CAN YOU ADD GOLD INVESTORS IN PEOPLE ICON• Launched People First Campaign during lockdown
– Introduced communication & engagement platform
– Employee Forum created for colleagues to share feedback
– Expanded our e-learning platform
– Trained 30 new Wellbeing Champions
• Fitness Trainer part-time employment model enabled use of furlough
• Topped up furlough payments
• Launched 2020 SAYE scheme for all employees
• 461 FTs completed ‘Set for Success’ training programme
• Kickstart programme launched providing employment opportunities to
18-24 year olds previously on universal credits
13
GROWTH DRIVERS FOR HEALTH & FITNESS REINFORCED BY COVID
Prime Minister Boris Johnson attending The Gym, South Ruislip (Aug20)
GYM MEMBERS KEEN TO RETURN BUT NOT ALL WILL DO SO IMMEDIATELY
• Members expected to re-join gyms as confidence increases
• As a result it may take time for membership levels to return to pre-Covid levels
COVID HAS HIGHLIGHTED THE IMPORTANCE OF A HEALTHY LIFESTYLE
• Government initiative to reduce obesity will increase focus on fitness
• Survey data suggests people will exercise more post-Covid
LIKELY REGULARITY OF EXERCISING1
19%
13%
14%26%
22%
6%
I've already done thissince reopening
Haven't done yet butwould be happy to
In a few weeks/months
Not until risk of infectionis much lower
Not until there is avaccine
Never again
CONFIDENCE IN RETURNING TO THE GYM1
65% 27% 5%% of TGG
members
by age
30%45%
30%19%
50%38%
51%58%
6%10% 7%
4%
14%7% 12% 19%
Total 18 - 34 35 - 54 55+
> before = before < before Not exercising
1) Source: Impact of COVID-19 on RCL sectors ‘Strategy&’ (PWC consulting arm)
14
NUMBER OF LOW COST GYMS (DEC 2020)1,2
TWO LARGEST OPERATORS CONTINUE TO GROW WITH REST OF THE LOW COST MARKET STAGNANT
1) Company estimates for the number of sites per low cost operator
2) Low cost defined as majority of membership options <£25 per month and <£30 within London
3) 32 gyms still trading as Xercise4Less
4) Company analysis of average headline rates Dec 2020 (no contract option if available).
5) Market share calculation is the number of TGG open gyms out of the total low cost gyms in the UK estimated by Company as of 31 December 2020
STRONG MARKET POSITION
AVERAGE HEADLINE RATE PER MONTH (NO CONTRACT) DECEMBER 20204,5
F = Franchise
O = Owned
Dec-20Dec-19
22.88
22.71
21.41
19.90
18.81
14.99
energie Fitness
Pure Gym
Everlast Fitness / Sports Direct
JD gyms
The Gym
Xercise4less
WE REMAIN COMPETITIVE IN EACH LOCAL MARKET
Note: Xercise4less and JD Gyms are predominantly located in the north of the UK; in
these regions Gym Group’s gyms are priced substantially lower than our £18.81 national
average ensuring we are highly competitive in every local market
³
UK Low
Cost Gyms
735(727 PY)
TGG ESTIMATED SHARE OF LOW COST MARKET
24.9% (24.0% PY)
15
FAVOURABLE PROPERTY MARKET SUPPORTS HIGH QUALITY GROWTH
The crisis in retail, leisure and hospitality is impacting the
commercial property market. Expect this to be a significant benefit:
RENT LEVELS ON NEW SITES
• Improved rents on sites that were in negotiation pre-COVID
• Favourable rents on new sites coming to market
AVAILABILITY OF NEW SITES
• Volume of sites increasing due to CVAs and insolvencies, combined
with a lack of demand from other retail/leisure/hospitality businesses
ACCESS TO MORE PREMIUM SITES
• Sites that were previously not within our rent threshold, now more
attainable e.g. Cambridge, Oxford and York
• New sites predominantly on high quality retail parks
STRONG PIPELINE DEVELOPING
• 4 new gyms to open and 4 additional sites to start fit-out in H1
• 6 further leases exchanged and several more in advanced stages
• Focus on larger catchments as well as selective small catchment gyms
Chichester, former Lidl
York, former Office Outlet
16
PRODUCT ENHANCEMENT
• Enhanced Group Exercise offer, including trial of Fiit studio and pods
• COVID developments: enhanced cleaning, screens, social distancing
• Ensure offer remains relevant to appeal to post COVID member needs
• Value proposition attractive to members in
economic downturn
– Lowest price high quality offer in the market
– “No contract” offers flexibility
• Ability to run member acquisition at scale;
– Multichannel promotional campaign across TV,
Social, Digital
– Sophisticated CRM with large database of
former members
• Enhanced acquisition capability with new website
– Q4 2021 launch
• Weakened competition
– Closure of site by low cost competitors and
significant distress in mid market / premium
offerings
– Circa 20% of local authority gyms did not
reopen after first lockdown
WILL USE SCALE ADVANTAGES TO TAKE ADVANTAGE OF MARKET DEMAND
TECHNOLOGY & DATA DEVELOPMENTS
• New website planned to improve web merchandising, product upsell, conversionand SEO; continue to evolve app
• COVID developments: QR code entry and busyness tracker
• Further use of data analytics
17
THE GYM: SUSTAINABILITY IN OUR DNA
BREAKING DOWN BARRIERS
TO FITNESS FOR ALL
Robust Risk and
Crisis Management
High standards of
business integrity
Affordable gyms accessible
to 49% of the UK population
Opened first low
carbon gym in 2020
100% of energy purchased
from renewable energy
GOVERNANCE
WE ARE COMMITTED TO ENHANCE STAKEHOLDER ENGAGEMENT, GOAL SETTING AND REPORTING ON ESG TO IMPROVE UNDERSTANDING OF THE GREAT WORK WE ARE DOING
SUSTAINABILITY HAS BEEN AT THE HEART OF OUR BUSINESS SINCE OPENING OUR FIRST GYM IN HOUNSLOW IN 2008; IT’S IN OUR CORE PURPOSE AND IN OUR DNA
Industry-leading employment
model for personal trainers
Created £1.8bn of social
value over past 5 years
90% of waste
diverted from landfill
18
OUR 4 FOCUS AREAS ARE ALIGNED WITH THE UN SUSTAINABLE DEVELOPMENT GOALS
GOOD HEALTH AND WELLBEING
GOOD JOBS, QUALITY EDUCATION & LIFELONG LEARNING
DIVERSITY AND EQUAL OPPORTUNITY
RESPONSIBILITY TO THE ENVIRONMENT
Commissioned 4Global to
calculate Social Value created
‘People First’ campaign
supporting employee wellbeing
Published our Diversity and
Inclusion Manifesto
100% of energy purchased in
2020 from renewable sources
Expanded gym network to
offer access to 49.6% of the
UK population (46.0% in 2019)
High employee engagement
survey scores for
recommending Gym Group and
feeling safe to return to work
Enhanced accuracy of our
equal opportunities
monitoring
Implemented requirements of
the Streamlined Energy and
Carbon Reporting scheme
Provided free online classes
and discounted access to FiiT
during lockdown
New communication and
engagement platform ‘CORE’
and a new e-learning platform
Set targets for 2021 to
improve diversity of our
workforce on all levels
93% of our estate now
operates with full LED lighting
Covid-Secure protocols
developed with the Sheffield
Hallam University
Implemented the Government’s
Kickstart Scheme recruiting 30
young people at risk of long –
term unemployment
Trained 30 employees to
provide additional support to
colleagues
Launched electronic solution
to replace paper-based
process in gyms
SUSTAINABILITY PROGRESS IN 2020
19
0
100
200
300
400
500
600
2016 2017 2018 2019 2020
SOCIAL VALUE GENERATED BY GYM GROUP
£-
£100
£200
£300
£400
£500
2016 2017 2018 2019 2020
SOCIAL VALUE PER MEMBER
£1.8BN SOCIAL VALUE SINCE 2016
SOCIAL VALUE WILL BE CONSIDERED ALONGSIDE COMMERCIAL RETURN IN FUTURE DECISION MAKING
20
• Social Value Calculator developed by
4Global in partnership with Sheffield
Hallam University and used by Sport
England and Government to determine
the social value of regular exercise on
communities through:
- reduced risk of illness and disease
- increased wellbeing
- increased educational attainment
- reduced crime
• Social value lost in 2020 due to closure
of our gyms – £294m
• £3m in Social Value generated per site
in 2019
£m’s
1. GROWING MARKET OPPORTUNITY
2. HIGH QUALITY GYM ESTATE
3. COMPELLINGMEMBERPROPOSITION
4. INNOVATION IN TECHNOLOGY & MARKETING
5. SUSTAINABILITY AT THE CORE OF OUR BUSINESS
6. ATTRACTIVE FINANCIAL MODEL
Investment
rationale
Low cost segment
leading growth
of the UK health
and fitness market
Disciplined site
selection assisted
by strong covenant
for landlords
Attractive low cost
product drives high
levels of member
acquisition
Investment in tech &
marketing capability
enables a low cost,
high margin
business
Supporting communities
with affordable fitness
and flexible careers in a
sustainable way
High returns on
capital, maintained
as the market
develops
Immediate
impact of
COVID
– Gym closures
and wider
restrictions:
decline in gym
membership
– New site growth
limited in 2020 in
order to preserve
cash
+ COVID secure gyms
provided confidence
to our members
+ Launched
partnership with Fiit
to offer at-home
digital classes
+ Tech innovation for
COVID (QR code
entry, gym
busyness tracker)
permanent features
+ Increased focus on the
importance of a healthy
lifestyle, particularly in
lower income
communities
– Significant drop
in revenue from
closures and
EBITDA loss in
2020 : estate
profitable when
open
Medium to
long term
impact of
COVID
+ Increased
focus in health
& fitness
following
COVID
+ Strong value
proposition
means low-cost
gyms will be in
high demand
+ Distressed
property market
improving
availability and
rents of new
sites, enables
more rapid
expansion of our
gym estate
+ Ability to offer multi-
site network will be
attractive to people
with more flexible
working patterns post
COVID
+ Scale advantages
and importance of
market-leading
tech and marketing
continue to
increase
+ COVID has increased
focus on importance of
a healthy lifestyle,
+ Expansion of our
network will bring
affordable fitness to
more communities
+ Target
membership
revenues and
return on capital
to return to pre-
COVID levels
+ Runway of
growth as big as
ever, with
weaker
competition
INVESTMENT CASE STRONGER POST COVID
21
23
1) Expansionary capital expenditure in 2017 includes Lifestyle acquisition and 2018 includes easyGym acquisition
2) Average number of members is calculated as the total number of members (excluding sites not open at the period end) divided by the number of months in the period
3) Average revenue per member per month is calculated as revenue divided by the average number of members divided by the number of months in the period
KPIS UPDATE
23
£'m 2016 2017 2018 2019 202019-20 %
change
Financial Data
Revenue 73.5 91.4 123.9 153.1 80.5 (47%)
Group Adjusted EBITDA 25.4 30.6 39.1 48.5 (10.2) (121%)
Group Adjusted EBITDA before POC 26.7 32.2 40.7 49.7 (9.9) (120%)
Group Operating Cash Flow 24.9 24.7 34.0 39.2 16.3 (58%)
Group Operating Cash Flow Conversion 98.3% 80.8% 86.8% 80.7% (160.1%) (298%)
Expansionary Capital Expenditure 20.9 52.5 58.0 30.9 21.8 (29%)
Non-Property Net Debt 5.2 37.5 46.0 47.4 47.3 (0%)
Operational
Total gyms in operation 89 128 158 175 183 5%
Total number of members at year end ('000) 448 607 724 794 578 (27%)
Average number of members ('000) 429 528 693 796 708 (11%)
Average revenue per member per month (£) 14.31 14.41 14.89 16.02 17.19 7%
FINANCIAL MODEL:MATURE SITES (2019 PRE COVID)
MATURITY: MEMBERS MATURITY: SITE EBITDA¹
1) Site EBITDA maturity curve is under IFRS 16 for the 2017 cohort
2) Actual Mature gym site metrics in 2019 based off 109 Mature sites open to 31 Dec 2017
3) Fixed property costs include rent, rates, service charge and landlord insurance
4) Other opex includes all other costs below gross profit, the principal costs are marketing, staff, utilities, cleaning, repairs and
maintenance and administration costs such as travel
5) Current capital cost for 2019 excludes small box
Average MatureGym Site Members (#)
Average estateLTM EBITDA
MATURE SITE ECONOMICS²
0
1,000
2,000
3,000
4,000
5,000
6,000
-3 -1 1 3 5 7 9 11 13 1517 192123
• Site EBITDA lags number growth
• Initial losses from pre-opening costs
• Consistent maturity profile with member outcome dependent on sq footage per site
£ m 2018 2019
Revenue £0.97 £1.00
Gross Profit 99% 99%
Fixed Property costs ³ 27% 26%
Other Opex ⁴ 28% 29%
EBITDA £0.44 £0.44
EBITDA margin 45% 44%
Average capital cost £1.44 £1.44
Current Capital cost ⁵ £1.33 £1.27
Mature ROIC 30% 31%
• Mature sites achieve £0.44m
EBITDA from £1.44m investment,
delivering 31% ROIC
• EBITDA % margin diluted slightly
in 2019 due to new PT operating
model which increases revenue
and costs, but not EBITDA
-0.1
0.0
0.1
0.2
0.3
0.4
0.5
-3 -1 1 3 5 7 9 11 13 15 17 19 21 23
£ M
illio
ns
24
SIGNIFICANT OPPORTUNITY FOR GROWTH
• Growth potential in standard catchments across the UK drivenby a broadening of locations inwhich low costs gyms have provento operate successfully(i.e. Horsham or Kilmarnock)
• Further growth potential in small
catchments with a population of
25 – 60k
− we will expand into these areas
using gyms formats of 7,000 –
10,000 sq. ft.
− offering members the core facilities
of our larger gyms and maintaining
high standards of facilities and
service
PwC Analysis (Jan-19)
Total market opportunity
(1)
Existing low cost gyms
(As at Jan-19)
Additional potential gyms (1) (Dec 2020)
Standard
catchments (2) 899 571 328 180
Small catchments (3)
397 83 314 3
Total 1,296 654 642 183
1) As per PwC ‘low cost gym market headroom assessment January 2019’2) Standard catchment include +60k population within and areas 10 – 15 min drive in greater London area3) Small catchment includes <60k of the population
25
UK MARKET IN LONG-TERM GROWTH
• Memberships of health and fitness clubs were in structural growth for many years up until 2019
• During the Global Financial Crisis growth rates flattened but didn’t decline
• The private sector has been driving the increase in penetration since 2012, led by the emergence of low-cost gyms
• Average membership fees remained stable during the Global Financial Crisis and then started to decline with the growth of low cost gyms from 2012/2013.
7.3
10.5
4.6 5.1
11.9
15.6
0
2
4
6
8
10
12
14
16
18
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
%
% OF UK POPULATION THAT ARE MEMBERS
OF A HEALTH & FITNESS CLUB
Private Public Total Penetration
Source: LDC State of the Industry Report 2019
£42.07 £41.14
£28.39 £30.10
£25.00
£30.00
£35.00
£40.00
£45.00
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
AVERAGE MONTHLY RATE FOR HEALTH &
FITNESS CLUBS IN THE UK
Private Public
26
EXTENSIVE RESEARCH BY LEADING ACADEMIC INSTITUTIONS HAS DEMONSTRATED THE LINK BETWEEN PHYSICAL EXERCISE AND
• Reduction in risk of developing non-communicable diseases
• Subjective Wellbeing
• Educational Attainment
• Reduction in crime
SOCIAL VALUE THROUGH PHYSICAL ACTIVITY
BUILDING ON THIS RESEARCH, 4GLOBAL PARTNERED WITH SECTOR LEADING ORGANISATIONS TO BUILD THE SOCIAL VALUE CALCULATOR TO EVIDENCE THE IMPACT OF PHYSICAL ACTIVITY AND SPORTS PARTICIPATION.
The largest socio-economic and credit data
provider in the UK using their lifestyle data at
individual and household level to assess risk
profiles across a range of social indicators.
4global manages the DataHub which is the
largest repository for sport and physical
activity data in the UK, integrated and
enhanced through a suite of participation
and business intelligence modules
Leading academic institution in the UK for
measuring the social value of physical
activity and sports participation in England
on behalf of DCMS and Sport England
created the underlying model.
THE MODEL IS USED BY GOVERNMENT AND KEY SECTOR STAKEHOLDERS
27
THE SOCIAL VALUE CALCULATOR MODEL
• The key outputs of the model are a projection of the total social value into these 4 core categories
• A person has to use the gym at least 4 times per month to contribute to the social value
• The person is then assigned a value based on their age, gender and socioeconomic status
• Increased tenure and frequency of exercise results in higher social value
FACTORS DRIVING SOCIAL VALUE ALIGNED WITH COMMERCIAL VALUE: EXPANSION, MEMBERSHIP LEVELS, VISIT FREQUENCY AND TENURE
VOLUME OF PARTICIPANTS, FREQUENCY OF ACTIVITY, DEMOGRAPHICS AND
SOCIOECONOMIC PROFILE
HEALTH
Reduction in
likelihood of
developing Heart
Disease
Breast Cancer
Colon Cancer
Type 2 Diabetes
Dementia
Depression
CRIME
Crime reduction
for young men
EDUCATION
Increased
educational
attainment and
Improved
starting salaries
SUBJECTIVE WELLBEING
Increased Life
Satisfaction
and Happiness
SOCIAL VALUE GENERATED
28
AVERAGE SQUARE FOOTAGE IN 2020 INCLUDING ALL SITES IN 2020
16,400
MAP OF ALL 183 LOCATIONS ROLLING AVERAGE SQUARE FOOTAGE1
Includes Lifestyle Fitness
& easyGym sites
Increase in average square
footage in 2017 and 2018 is due
to Lifestyle and easyGym
acquisitions which had larger
gyms than typical Gym Group
sites.
Decrease in average square
footage in 2020 is due to three
small box gyms.
PROPERTY
LOCATIONS
Inside M25 61
Outside M25 - South East 29
Outside M25 - Other 93
Total 183
29
10,000
11,000
12,000
13,000
14,000
15,000
16,000
17,000
18,000
19,000
20,000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
THE GYM GROUP TEAM
RICHARD DARWIN Chief Executive Officer
• CEO September 2018 (CFO since May 2015)
• Formerly CFO of Essenden plc (now Ten
Entertainment Group plc) and Paramount
Restaurants
• Held senior roles at Diageo plc, Hard Rock
Cafe International and The Rank Group Plc
ANN-MARIE MURPHYChief People Officer
• Joined The Gym Group in May 2018
• Previous roles include HR Director for
New Look, TUI Travel plc
• Currently finishing an Executive Coaching
Qualification at Henley Business School
JASPER MCINTOSHChief Information Officer
• IT Director since June 2014, and primary
IT and digital consultant to The Gym Group since
2011
• Previously co-founded two technology
consultancies and served as a director for three
digital agencies
BARNEY HARRISONChief Commercial Officer
• Joined the team in October 2016
• Previously held several Head of Marketing
and Acquisition roles at Sky
DAVID MELHUISHDevelopment Director
• Joined The Gym Group in April 2013
• Successfully opened c.100 gyms to date
• Previously Head of Development & Facilities
at Central England Co-operative
MARK GEORGEChief Financial Officer
• CFO since October 2018
• Previously Deputy CFO of Auto Trader plc and
Finance director roles at Asos and Tesco
30
OUR PLC BOARD DIRECTORS*
PENNY HUGHES Independent Non-Executive
Chairwoman
• Previously President of Coca-
Cola GB & Ireland
• Current Chairwoman of
Riverstone Living and NED for
Chair Form3
EMMA WOODSNon-Executive Director
• Currently CEO at Wagamama
• Held Director roles at Merlin
Entertainments plc, Pizza
Express and Unilever
JOHN TREHARNEFounder Director
• John founded The Gym in 2007
and retired as CEO in Sep18
• Current Board member of ukactive
• Current Chairman of Frame
DAVID KELLYNon-Executive Director
• Current Chair of Simply Business,
Pure360 and Camelot Global
Lottery Solutions
• Non Exec Director at On the
Beach Group plc, Reach plc,
Forest Holidays and Holiday
Extras
RIO FERDINANDNon-Executive Director
• Former International footballer
• Director at FE Luxury Travel,
Football Escapes and Legacy
Sports and Education Foundation
PAUL GILBERTSenior Independent Non-
Executive Director
• Current Non-Executive Chairman
at Grip-UK Limited
• Previously Non-Executive
Chairman of The Gym from
Feb12 to Sep15
• Previously CFO at TJ Hughes,
National Car Parks and Matalan
31
WAIS SHAIFTANon-Executive Director
• Currently CEO at Push Doctor
• Previous Director roles at
Treatwell and Just Eat
11 MAY 2021Board changes
• Paul Gilbert retiring from The Gym
Group Board in May21
• Emma Woods appointed to Senior
Independent Director and Chair of
Remuneration Committee
• David Kelly to be appointed Chair of
Audit & Risk committee
* Richard Darwin (CEO) and Mark George (CFO) are also PLC Board Directors