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1O REMOTECONTNOT

for media students to dutifully learn by rote, only to be forgotten or discarded

once they are in the thick of the action. We want to make media ethics

interesting - to demonstrate that these are vital issues of interest to us all

Reading these essays we hope you will be interested, engaged and

entertained. We do not pretend to have all the answers, nor to have covered

all the issues. But we do contend that new and popular forms of the media

should be taken seriously for what they tell us about ethical engagement and

connection. about what'.s real and what's not, about the types of ethics being

practised at the grassroots level, online and in studios and newsrooms:

about why honesty and accountability matter to all concerned: journalists,

producers, media owners and consumers ln the end, ethics comes down to

use it or lose it. We need to practise ethical reflection, to ask and demand

more of the public sphere, and to participate as consumers and proclucers -or else.

NOTES

Stuart llall,'Encoding/Decoding', in S. Hall, D. Hobson, A. Lowe and P Willis

(eds), Cutture, Medio,Innguage (London: Hutchison, 1980) 128-40