AN

INDUSTRIAL TRAINING REPORT

ON

AVADH NAMKEEN PVT. LTDSubmitted byRam Ramesh G

T.Y.B.B.A (A)

ROLL NO: 31

Guided byPROF. ANISH DURVESH

SUBMITTED TO

SAURASTRA UNIVERCITY

RAJKOT

SHRI PATEL

KELAVANI MANDAL COLLEGE OF TECHNOLOGY

COLLAGE ROAD, JUNAGADH

ACADEMIC YEAR

1

2013 - 2014

PREFACE

Experience is the best teacher as solution ofany problem is concern. As a student of businessmanagement, we must have enough practicalknowledge. This practical knowledge cannot beavailable to student in classroom. So that fieldwork is essential for achieving such practicalknowledge or experience.

As far as the rule of Saurashtra University isconcerned, it is compulsory for all the managementstudents to visit an industry for the practicalstudy at least for 15 days. This visit is playing acrucial role to develop a practical view point ofthe students and also making them aware of theproblems, opportunities & situations of theindustrial unit.

I had visited AVADH NAMKEEN pvt. Ltd. Rajkot. Itried my level best to collect information fromvarious departments of the company viz., Marketing.So project you can get a raw idea of the huge plantand management system of the unit.

2

My basic aim behind undergone this training isto evaluate applicability of different managementsin practice. This report reflects the image that Iobserved and come to know during my visit at thisindustry.

I hope this project will also receive itsgenerous support and kind encouragement.

DECLARATION

I am Ram Rameshstudent of T.Y.B.B.A. of shri P. K. M. College hereby declare that this report, which is my own work,has been carried out successfully.

This unit which Ihad visited was medium scale private limited. Itsname is AVADH NAMKEEN pvt. Ltd., situated atRajkot. I undersigned this project and this project

3

report was not previously submitted to any othercollege.

Place: Junagadh ( RamRamesh)

Date:

ACKNOWLEDGEMENT

4

During the industrial training at AVADH NAMKEENpvt.Ltd. and during the preparation of this report,I have received help from many people.

I am extremely thankful to Prof. Anish dhurveshwho had helped us in preparation of this report.

I am also thankful to my senior friends who hadhelped and guided me in preparing this report.

I am thankful to those people of industry whohave directly or indirectly helped me in myindustrial training.

Place: Junagadh (RamRamesh G.)

5

INDEX

Sr.No.

Particulars Page No.

(A) General Information 61 Industry profile 72 History & Development 83 Company Profile 94 Location 115 Form of Org. & size of

business unit13

6 Promoters Body 147 Raw Material 158 Menufacharing Process 169 Organization Chart 1710 Time – Keeping system 1811 Industry Relation 2012 Brand Image 2113 Recruitment & selection 2214 Salary & Administration 2415 Vision & Mission 25

Marketing mix

6

(B)16 Concept of Marketing Mix 2917 Four P’s of Marketing Mix 3018 Future Plan 5419 Experience of industrial

training55

20 Suggestion 5621 Conclusion 5722 Bibliography 58

7

INTRODUCTION

The introduction of the any

company is very important. This company ‘AVADH

SNACKS PVT.LTD,’ was established in the year

1965.

Today this industry becomes very

famous because of the hard work of the

industries members. The contribution of the

workers is very high for the development of the

industry.

8

Mr. Bipin Hadvani is the chairman of

the Avadh Snacks Pvt.Ltd. Avadh Snacks Pvt.Ltd

established for manufacturing all kinds of Nankeens

& Friems.

Now, the business of the company is

running very smoothly and success

HISTORY & DEVELOPMEN

A good deal of time, patience and

strong determination are pre-requisite to be

succeeding, each and every successful companies has

glorious history which always work as measurement

and guide for the future. AVADH NAMKEEN is one of

the most prestigious companies in Rajkot.

AVADH NAMKEEN was started by Mr. BIPIN

BHAI HADVANI on, 2004. Managing director SHRI BIPIN

BHAI HADVANI is one the director also, which

already has obtained a prestigious mark of quality

ISO 9001:2000 TUS-SUD, and manufacturing different

kinds of nankeen and snacks.

They have good infrastructure for

developing items. They are using most of imported

9

machine, for different types of nankeen, different

types of snacks etc.

When company is started no more

consumer but now AVADH NAMKEEN is become most

popular company and company have more than 70%

consumer in the nankeen market. The quality,

taste and more sales also converted to AVADH

nankeen Pvt.Ltd. The fame of taste reached to the

whole Gujarat hence it was time to takeover the

whole Gujarat so that biggest automatic plant of

Gujarat came in to the picture. AVADH Nankeen is

now looking forward to march over India.

Network:

The circle of network is devised under

the ideal distribution channel network. That

ensures to supply fresh product in any corner of

Gujarat within 24 hours. You can have AVADH

Nankeen in every 200 meters of area in Gujarat.

Company profile NAME AVADH SNACKS PVT LTD

ADDRESS 2322-24, G. I. D. C., LODHIKA.VILLAGE METODA.

10

RAJKOT-360 021CONTACT NO,

(02827) 287370E-MAIL avadhnamkeen@gmail.com

FAX NO, (02827) 287377

CHIEF PROMOTER BIPIN BHAI HADVANI

SIZE OF UNIT MEDIUM SCALE

FIRM OF UNIT PRIVATE LIMITED COMPANY

BANKERS BANK OF INDIASTATE BANK OF INDIA

YEAR OF ESTABLISHMENT

2002

MAIN PRODUCTS ALL KIND OF NAMKEENS & FRIEMS

MOTTO GIVE A SATISFACTION TO CONSUMER

AREA COVERED BY COMPANY

17958 Sq, Feet.

BRAND NAME AVADH NAMKEEN

REGISTRATION OFFICE 2322-24, G. I. D. C., LODHIKA.VILLAGE METODA. RAJKOT-360 021

ACCOUNTING YEAR MARCH-APRIL

ACCOUNTING SYSTEM DOUBLE ENTRY

MARKET NATIONAL

SLOGAN SAB BHOOMI AVADH KI

11

Location

12

Location of unit is most important

factor for to be consideration for successful

working of any organization. It also plays vital

role in the development of the unit. The total cost

of manufacturing cost of any business unit is

higher due to the wrong selection of location of

their business.

The main object of an industrial concern is

to maximum profit through minimum of production

cost.

The present location of avadh snacks pvt ltd

is the lodhika estate G I D C metoda, in Rajkot. In

this location all the necessary facilities are

easily available like the electricity supply,

finance, labor, etc.

Company mainly consider following factor of

the time of selecting location.

Easy availability of raw materials Transport facility Cheap fuel Loan at cheapest rate Government policy Easily available labor

13

Above all factors are available to company,

so we can say that AVADH SNACKS location is the

best location.

LOCATION OF THECOMPANY

14

ROAD NO.E-16

INSIDE

AVADH SNACKPVT LTD

FORM OF ORG. & SIZE OF BUSINESS UNIT

In general terms the total

capital movement company lowing and the member

of workers working in the company decide the

size of the industry can be classified in to the

three categories.

1) Large scale unit

15

Kranti gate

2) Medium scale unit

3) Small scale unit

1) Large scale unit:

The investment of this type of fixed by the

government it means its total investment of any

industry is more than 50 lakhs.

2) Medium scale unit:- The investment of this type of industry is fixed

by the government that means its total

investment of any industry is more than 50 lakh

but less than 80 lakes.

3) Small scale unit:- The investment of this type of industry is

fixed by the government it means its total

investment of any industry is not more than 50

lakh it called small scale industry.

AVADH NAMKEEN PVT. LTD. is medium scale industry.

16

NAMES OF PROMOTERS & PRESENT BODY OFMANAGEMENT

Founder : Mr. Bipin

Hadvani

Director : Mr. Bipin Hadvani

Factory Manager : Mr. Ashok Faldus

H.R.Managers :Mr. Mayur Kaneria Mr. Pratik Marsoniya

Supervisor : Mr.

Daxa B. Hadvani

Storing In charge : Mr. Nayan

Patel

17

Final Goods Dep. Head : Mr. Praful

Hadvani

RAW MATERIAL

Raw material is the most basic

requirement for producing any products. The

selection of raw material should be proper. The

quality of raw material should be perfectly

checked because the quality of raw materials

directly affects the quality of final product

depends on the type and quality of raw materials

used.

AVADH NAMKEEN PVT. LTD. Uses

following material for the production of various

18

products. Here raw material product of the LASAN

SEV MAMARA:

Raw Material: Gram flour

Parched Grain of Rice

Garlic

Edible oil

Asafetida

Chilly powder

Turmeric powder

Iodize salt

Other spices

Sources of Raw Material Company purchase raw material to other

related company which name given below. 1)

Sonate Masala

2) Hathi

Masala

MANUFACTURING PROCESS19

RAW MATERIAL

CLEANER

FRYER

MASALA ADD

MIXTURE

CONTAINER

PACKING

20

ORGANIZATION CHART

21

TIME KEEPING SYSTEM

An organization must decide its

working hours and shifts very carefully because

it has a direct effect on the performance of the

employees. The working hours should not be more

which would be very stressful for employees.

There should be free time after appropriate

intervals which would release the stress of the

employees.

Same things apply in the decision

for fixing of shifts. Shifts should be decided

in such a way that the organization should be

able to rotate its employees to use their

efficiency fully. In AVADH NAMKEEN PVT. LTD.

This perfect balance between working hours and

shifts.

22

In AVADH NAMKEEN PVT. LTD. The

working days are divided into 2 shifts 4 hours

each.

OFFICE:

8:00 A.M. TO 12:00 P.M.

1:00 P.M. TO 5:00 P.M.

WORKERS;

8:00 A.M. TO 12:00 P.M.

2:00 P.M. TO 5:00 P.M.

When there is full

demand in the market for Nankeens then it

continues working for 24hours.

8.30 A.M. TO 8.00 P.M.

8.00 P.M. TO 8.30 A.M.

23

INDUSTRIAL RELATION

24

Industrial relation

refers to a dynamic and developing concept which is

not limited to the complex of relations between

trade unions and management but also refers to the

general web of relationships normally obtaining

between employees and employees.

In AVADH NAMKEEN

industrial relation are very nice the management

takes special care to maintain their relationship

between the employee and employers.

25

BRAND IMAGE

As far as any product is

concerned brand image is very important. Those who

want to establish there market & brand image they

will furnish their brand name on their product and

packing. Through that they will get huge demand

&more sales.

As AVADH NAMKEEN they have furnished their brand name on their product is the

bearing brand name they have established their

market in India n market and created a brand image

in the O.E.M. engineering industry, machine tools,

oil engine and diesel engine manufacturers,

26

automotives manufacturers and midst replacement

market.

RECRUITMENT AND SELECTION

Recruitment:

27

Recruitment is the most important

function of personnel administration.

“Recruitment is the process of searching for

prospective employees and stimulating them to

apply for jobs in the organization”

The major sources which are most frequently

used are:

1. Internal people.(Promotion from within on

merits)

2. Direct application from deserving

candidates.

3. Education institutes.

4. Management consultants.

5. Government institution etc.

The policy of recruitment should

be carefully prepared. The policy should provide

equal opportunities of advancement to internal

28

people. The policy must ensure hiring of the

most suitable talent.

As far AVADH NAMKEEN is

concerned recruitment depends on their

education qualifications and experience.

Selection:

Selection is the process by

which qualified person can be chosen from the

applicants. So selection ensures the right

person at right place. If right person is not

selected then it may lead to poor implementation

which may lead to decrease in productivity.

In selection, interviewing is the most

universally used tool and interviews may be

informal & oral or they may be highly planned &

carefully conducted.

29

Selection policy of AVADH NAMKEENSS is

based on experience & qualifications. Depending

on the positions, in some cases, selection is

done on the basis of experience & in some cases;

selection is done on the basis of qualification.

WAGE & SALARY ADMINISTRATION

Wage and salary

administration are one of the vital areas of

personnel administration for sound wage and salary

30

policies and programmed are essential to procure,

maintain, develop etc.

Modern wage and

salary administration system is very complex and

sophisticated requiring expertise and specialist

knowhow.

‘Wages means the amount paid to the labor for his

services to the employer’

– BENHAM.

TYPES OF WAGES.

1 TIME WAGE

2 PIECE WAGE

Time wage is given

accordantly to time period, when piece wage is

given accordantly to manufacturer a piece of

product.

As AVADH NAMKEEN PVT.LTD is asmall organization, they sometime have to hire

31

some person for work. To them they give time

based wage & to other staff members fixed salary

is given.

For labors: 4,500 to 5,000 Rs.

For professional: 10,000 to 15,000 Rs.

Vision and mission

Generall

y the objective of any business organization is

to achieve the maximum profit to run the

business but the objective of this

organization is to get optimum profit with to

satisfy the customers.

“Satisfaction is our vision

Perfection is our mission”

32

The

AVADH SNACKS gives more emphasis on customerto decrease the customer’s complains.

The AVADH

SNACS mission is to provide

superior quality and reasonable product to

customers.

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INDEX

NO. PARTICULAR PAGE NO.

34

1 Introduction of Marketing 282 Concept of Marketing Mix 293 Four P’s of Marketing 304 Future Plan 545 Experience of Industrial

Training55

6 Suggestion 567 Conclusion 578 Bibliography 58

35

1. INTRODUCTION

Marketing management represents animportant functional area of business management

efforts for the flow of goods and services from

the producers to the consumer. It looks after

the marketing system of the enterprise.

Marketing management has to

implement marketing strategies, programmes and

campaigns. It must evaluate the effectiveness of

each part of marketing mix and introduce

necessary modifications to remove discrepancies

in the actual execution of plans, policies,

strategies, procedures and programmes.

Marketing management has to plan

and develop the sprout based on known consumer

demand. It has to build up appropriate marketing

plan or marketing-mix to fulfill the et-goals of

the business. It has to formulate sound

marketing policies and programmes. It looks

36

after their implementation and control. In

essence, marketer is a manager of customer

demand in a changing business world.

CONCEPT OF MARKETING MIX

Marketing mix is the tool used by the marketing manager for achieving the

marketing objectives of the company. Marketing

decision variables or factors employed by an org.

to achieve its marketing objectives in a market

place.

37

According to Philip kotler

“Marketing mix is the set of marketing tools that

the firm uses to pursue its marketing objectives in

the target market”.

THE FOUR P’ S OF MARKETING

38

The four- P framework calls upon

marketers to decide on the product and its

characteristics, set the price, decide how to

distribute their product, and choose methods for

promoting their product. Some critics feel that the

four P’s to meet or underemphasize certain

important civilities.

The issue is not whether there should be

four, six, or ten Ps so much as what framework is

most helpful in designing marketing strategy. Just

as economists use to principle concepts for their

framework of analysis, namely demand and supply,

the marketers sees the four Ps as a filling cabinet

of tools that could guide their marketing planning.

A buyer, considering an offering,

may not see it in the seller’s way. Each of the

four Ps might be better described as the four Cs

from the buyer’s point of view.

Four Ps Four Cs

39

Product Customer value

Price Cost to the

customer

Place Convenience

Promotion Communication

40

INDEX

41

NO. PARTICULAR PAGE NO.1 Introduction 272 Product mix 283 Product details 294 Product positioning 305 Branding 316 Packaging 32

42

INTRODUCTION

“Product means which can satisfy consumers need and wants.”

The basis of any business isa product or offering. A company aims to make the

product or offering different and better in some

way that will cause the target market to favor it

and even pay a price premium.

At the other extreme of

commodities are products that are highly

differentiable in physical terms, such as vehicles,

heavy equipment, and buildings. Such products have

many degrees of design freedom. In the case of

automobile, size, style, horsepower, seating

arrangements materials, can differentiate it and

hundreds of others features. Consequently

43

automobile manufactures can compete on the basis of

claiming that their product greatly differs from

competitors’ products.

PRODUCT MIX

The set of all products offered for safety a company is called a product mix. The

structure of a product mix has both breath and

depth its breadth is measured by the number of

predict lines carried its depth by the variety of

sizes, cooler, and models offered whiting each

product line.

44

A product line is a group of products that are

related in someway as serving the same customer

need being sold to same target market of group of

customer marketed through the same distribution

network or outlets of falling in a common price

category or given price range.

The width of a product mix refers to how many

different product lines the company carries.

The length of a product mix refers to the total

number of items in the product mix.

The depth of a product mix refers to how many

variants are offered of each product in the product

line.

The consistency of product mix refers to how

closely the various product lines are related in

end use production requirement distribution channel

or some other was the lines are less consistent as

far as they perform different function for the

buyer.

45

PRODUCT DETAILS

AVADH NAMKEEN PVT.LTD has many types of products

of Nankeens & Friems which are given below:

1.BHAKHARVADI

2.BHAVNAGARI

3.CHAMPAKALI

4.CHAVANU

5.DABELA CHANA

6.DALMUNTH

7.FARALICHEVDO

8.GARLIC SEV MAMARA

9.MASALA DAL

10. MUNG DAL

11. NADIYADI

12. PAPADI

13. PHULVADI

14. SADIDAL

46

15. SAKKARPARA

16. SEV-MAMARA

17. SEV NO.1

18. SEV NO.1.5

19. SING BHUJI

PRODUCT POSITIONING

All marketing strategy is

built on STP- segmentation, targeting and

positioning. A company discovered different

needs and groups in the market place target

those needs and and groups that it can

satisfied in the superior way and then

positions its offering so that the target

market recognizes the company’s distinctive

offering and image

Company can adopt any of the

positioning strategy that is available which

are listed bellow

47

Attribute positioning

Use or application

User application

Competitor

AVADH

NAMKEEN has adopted competitors positioning

because the product produced by it are used in

some particular application only.

BRANDING

In modern business, branding a product is of critical, important in positioning

a product and developing effective product policy

48

in modern world branding decisions may affect the

scope of success or failure of a product.

Brand is a name term sign symbol

as design or a combination of them, which is

intended to identity and distinguishes the product

of one firm from that of the other. It is the means

to differentiate product of one producer from that

of the competitor

AVADH NAMKEEN manufactures frims.

The firms in the frims industry are competing with

each other by the quality and price rather then any

brand name.

49

PACKAGING

Many physical productsgoing to the market have to be packaged and labeled

packaging can play a minor role. Some packages such

as the coke bottle and the lags container are world

famous many marketers have called packaging a fifth

P along with price, product, place, and promotion

most marketers however treat packaging and labeling

as an element of product strategy.

According to Philip

kottler, ‘Packaging includes the activities of

designing and producing the container or wrapping

for a product’.

AVADH NAMKEEN has many customers from local market so it has to take extra

care for the dispatch of goods in a protected

packaging to its customers.

50

51

52

INDEX

NO.

PARTICULAR PAGE NO.

1 Introduction of price 41 2 Importance of price mix 42 3 Pricing objective 43 4 Methods of price mix 44

53

INTRODUCTION

“ Price may be define as the value of

product attributes expressed in monetary

terms which a consumer pays or is

expected to pay in exchange and

anticipation of the expected or offer

utility.”

Price differs fromthe other three marketing mix elements in that it

produces revenue; the other element creates costs.

Consequently, companies work hard to life their

level of differentiation will support. At the same

54

time, firms recognize that they must consider the

price’s impact on volume. The firm seeks the

revenue level that’ when the costs are subtracted,

results in the largest profits.

IMPORTANCE OF PRICE

Price is significant in

our economy to an individual firm and in the

consumer’s mind let us considers each situation.

In the economy :

A product’s price

influences wages rent interest and profit that is a

products prices influence the amount paid for the

factors of production labor land capital and

55

entrepreneurship price thus is a basic regulator of

the economy system because it influences the

allocation of the factor of production.

In the individual firm :

A product’s

price is a major determination of the market demand

for it price affect a firm’s competitive position

and its market share .As a result price has a

considerable bearing and company’s revenues and net

profits through prices money comes into an org.

In the consumer’s mind :

Some

consumer’s perceptions of product quality vary

directly with price typically the higher the price

the better the quality is perceived to be and

vice versa.

OBJECTIVES OF PRICE

56

The first and

foremost managerial task in the management of the

pricing. Function is to set the relevant pricing

objectives. Pricing objectives are the benchmarks

against which management attempts to fix prices and

formulate policies and strategies. These objectives

help the company in integrating price with other

marketing inputs to develop a synergic effect in

the marketing and corporate strategies of the

company. It is for this purpose also that pricing

objectives are set within the framework of

marketing and corporate objectives. These

objectives also serve as standards against which

managerial performance in this crucial and

sensitive area may be measured.

Objectives of pricing

Profit maximization Market share Meet or prevent competition

57

Price stabilization Expedite cash collection Resource mobilization Promotion of developmental activities Influence prices of others

AVADH NAMKEEN is having objectives of pricing which combines all the

above-mentioned objectives.

METHODS OF PRICING

After having selected the pricing objectives determining the possible range

of price and selecting price strategy, the stage is

ready for setting and establishing prices following

are the various methods of pricing.

1. Penetration pricing method

2. Skimming pricing method

58

AVADH NAMKEEN followsthe simple strategy of fixing the price of its

products it considers two factors in its minds i.e;

cost of products and the competitor’s prices at the

time of fixing the price that means it takes into

account.

59

60

INDEX

NO. PARTICULAR PAGE NO1 Introduction of place

mix47

2 Distribution channel 483 Transportation 49

61

INTRODUCTION OF PLACE MIX

Every marketing activity starts

with the customer and ends with the customer. The

customer is the ultimate target for a market. The

availability of the product in market depends on

the efficiency of distribution channael.therfore;

the distribution channel plays a significant role

in the marketing activity. The success of a

company’s marketing efforts depends upon its

command on the distribution network.

The company can reach customer

either directly thought its own sales force or

through a set of intermediaries and channel.

62

DISTRIBUTION CHANNEL

Mostly manufacturer do notsell their goods directly to the final users

between them stands a set of intermediaries

performing a variety of function. These

intermediaries constitute a marketing channel or

distribution channel.

63

Marketing channels are sets

of interdependent organizations involved in the

process of making a product or service available

for use or consumption. Marketing channel decisions

are among the most critical decisions facing

management. The channel chosen intimately affect

all the other marketing decisions.

Channel of Distribution

Producer

Dealer

Sub dealer

Wholesaler

Retailer

Consumer

64

TRANSPORTATION

Transportation is very

important for marketing small-scale industry

product. There are mainly four types of

transportation, which are as follow.

1) Air transportation.

2) Rail transportation

3) Shipping transportation

4) Road transportation.

AVADH NAMKEEN is concern they have arranged well set up of

transportation. They are dispatching their product

to every destination by road i.e. by trucks. When

they consider the transportation they will consider

they following points.

1) Very economical way.

65

2) Safety

3) Prompt delivery.

66

NO. PARTICULAR PAGE NO.1 Introduction of promotion mix 52

2 Tools For Promotion Mix 53

INDEX

67

INTRODUCTIN OF PROMOTION MIX

Promotion represents all of

the communication that a marketer may use in the

marketplace. Promotion has four different elements:

68

Advertising, public

relation, personal selling and sales promotion.

Advertising covers any communication that is paid

for, from cinema commercial, radio and intern ate

advertising through print media and billboards.

Publicity is used where the communication is not

possible directly paid for and includes press

releases, sponsorship, exibutions, conferences,

seminars or trade fair and event. Word of mouth is

any apparently informal communication about the

product by ordinary individuals, satisfied

customers or people specifically engaged to create

word of mouth momentum. Sales staff often plays an

important role in word of mouth and public

relation.

There are various tools for Promotion Mix.

Advertising

Publicity

Personnel Selling

69

Sales Promotion

TOOLS FOR PROMOTION MIX

Advertising

Advertising is defined as any paid formof non-personal presentation and promotion ofideas, goods and services by an identifiedsponsor. It is impersonal salesmanship formass selling, a means of mass communication.

AVADH NAMKEEN mainly advertises theirproducts in inside city busses and banners atshop.

Publicity

70

It is non-personal stimulation of demandfor a product, services or a business unit byplacing commercially significant news aboutit in a publication or obtaining favorablepresentation of it upon Radio, TV, or stagethat is not paid for by the sponsor.

Personal selling

It is the best means of area and face toface communication and presentation with theprospect for the purpose of making sales. Itis the best means of oral and face to facecommunication of presentation with thepurpose of making sales. There may be oneprospect or a no of prospects in thepersonal conversation.

Personal selling is the most effectivetool at larger stage of the buying process,particularly in building the preference,confidence and assurance of potential

71

consumers. And it is right that personalselling gives a personal touch.

Sales Promotion

It covers those marketing activitiesother than advertising, publicity andpersonal selling that stimulate consumerpurchasing and dealer effectiveness. Suchactivities are displays, shows, exhibitions,demonstration and many other non-routingselling efforts at the point of purchase.Sales Promotion attracts consumer attentionand provides information that may lead tothe purchase.

Sales promotion offer a strong incentivesto purchase by providing contribution thatgive additional value to the consumer orcustomer. Companies use sales promotiontools to create a stronger and quickerresponse of the customers. Where advertisingoffer a reason to buy, sales promotion offeran incentive to buy. Sales promotionincludes tools for consumer promotioni.e. free samples and samples at adiscounted rate.

72

Sales promotion is an important

component of a small business’s overallmarketing strategy, along with advertising,public relations, and personal selling. Somecommon types of sales promotion includesamples, coupons, sweepstakes, and contests,in- store display, trade shows, price-offdeals, premiums, and rebates.

Advertisement says, “Buyour product” whereas sales promotion says,“Buy it now”. However, a disadvantage is thatit is not as effective as personal selling.

As far as AVADH

NAMKEEN conserved they are spending more money by giving advertising in magazines through holdings,

arranging trade fair and exhibition while launching

new products

73

FUTURE PLAN

Future plans of AVADH

NAMKEEN PVT LTD. are as under:

1.To get more and cheaper production.

2.To launch new products.

3.To discover new markets.

74

4.To increase market share and stand against

stiff market competition.

5. To increase plant and machinery for

reach demand in Gujarat.

EXPERIENCE OF INDUSTRIAL TRAINING

As a student of

business management, the entire theatrical subject

75

is quite necessary for study but along with that,

practical aspect is inevitable. By industrial

training I come to know that there is wide

difference between books information and practical

of company. Thought industrial training income to

know many new things that entire department is

interlinked and interconnected I get knowledge of

various types of snacks like sev mamra various type

of fryms.The entire department management was too

much information about company. So, my experience

was very nice during industrial training.

76

SUGESSION

Today is the era of

hyper competition and cyber competition, now a

day domestic companies face many threats in

India. But Avadh Snacks.Pvt.Ltd. Is a company,

which is capable enough to sustain and maintain

the same growth rate in the market this is

possible only thought proper integration of

management strategy and intellectual plans.

After completing my

project on Avadh Snacks.Pvt.Ltd.I want to give

following suggestion to the company.

Company should launch wafer product.

They should try to increase the

advertisement to create awareness of the

company’s product.

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Company should try and expand the market in

Gujarat & national

level.

They should install pollution control

machinery in the unit.

Better facilities should be provided to its

employees.

CONCLUSION

After visiting Avadh

Snacks Pvt.Ltd, I feel very glad that I had be a

part of it for sometime. This visit gave me much

practical knowledge and a very good experience.

As I have done the practical study and the

report work second time in our BBA program, I

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have felt that it is the easiest and most

appropriate way of learning the practical

aspects of management.

The market of

Nankeens is expanding because its demand is

increasing day by day. The reason behind that is

qualitative product and reasonable price of the

products. With the expectation of high

profitability and good market, it is assumed

that it would be the perfect product to be

manufactured in today’s environment.

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BIBLIOGRAPHY

Training in

industrial unit and getting the practical knowledge

of the industry is a part of out syllabus but after

achieving a practical training we are abides to

prepared project report on a selected industry. To

prepare such report theoretical concept must be

clear in our mind. We have to right a true and

clear meaning for the preparation of best and

complete project report to have the complete

knowledge regarding various theoretical concepts. I

took the help from the following books by well know

authors and I also took the help of sites.

Sr Title of the Author name Publicatio

80

no. book n1 Modern business &

management

Sherlock’s &

Sherlock’s

Himalaya

publishing

house2 Marketing

management

Tapan k. panda Excel books

3 COMPANY WEBSITE: www.avadhnamkeen.c

om

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