full module title: exploration of the fashion industry, buying

University of Westminster | Fashion Merchandise Management BA Honours 2014/15 (V1) June 2014 UG Students - Levels 3, 4, 5 and 6

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FULL MODULE TITLE: EXPLORATION OF THE FASHION INDUSTRY, BUYING CYCLE AND RANGE PLANNING

SHORT MODULE TITLE: Exploration of the Fashion Industry, BC & RP

MODULE CODE: MFMM400

CREDIT LEVEL: 4

CREDIT VALUE: 30

LENGTH: Year Long

SCHOOL AND DEPARTMENT: Media, Art & Design, Fashion

MODULE LEADER(S): Caroline Curtis / Beth Jelly

EXTENSION: 67945

EMAIL: [email protected]

HOST COURSE: Fashion Merchandise Management

STATUS: Core

SUBJECT BOARD: Fashion

PRE-REQUISITES: None

CO-REQUISITES: None

ASSESSMENT: Individual Report 30% / In Class Test 15% / Numeracy test 15% / Individual Report 40%

QUALIFYING MARK(S) FOR ASSESSMENT(S): 35%

SPECIAL FEATURES: None

ACCESS RESTRICTIONS: None

SUMMARY OF MODULE CONTENT: This Module provides students with an essential introduction to the fashion industry and the role of merchandising. It depicts an overview of the industry, in addition to identifying key retailers and influential people within it. Students will also learn about the context of the Industry by exploring current trading situations. An explanation of the role of a merchandiser will be provided. Students will learn about the context within which merchandisers operate, the tasks and responsibilities they have and the key relationships pertaining to the role. Students will understand some of the thought processes, key terminology and processes used in the industry for planning and analysing product ranges and making them appropriate for a given target consumer. MODULE AIMS

To enable students to gain an understanding of the economic and cultural importance of the fashion industry in the business world, its characteristics and global relationships

To provide students with an understanding of the current state of the Fashion Industry, its trends and influences

To analyse and understand the merchandising function and the different merchandising responsibilities in various types of organisations

To understand the ´buying cycle´, the sequence of events which happens when buying a range of products.


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To understand the different disciplines involved in planning a range, identifying and using accepted techniques.

To appreciate the different skills required for merchandising and buying roles for different markets.

LEARNING OUTCOMES

Knowledge and understanding

1. Recognise the issues and influences within the Fashion Industry and its key players (Semester 1)

2. Describe the key relationships that constitute the buying and merchandise

team in different organisations and their interplay with their customers and suppliers. (Semester 2 )

3. Be aware of the sources of information available to merchandisers in planning

and managing balanced ranges. (Semester 2)

Specific Skills

4. Critically evaluate a range and produce comprehensive shop reports. (Semester 1)

5. Understand the activities involved in buying and merchandising processes

when developing and managing a range in line with market position. Have an awareness of the risk associated in such ranges. (Semester 2)

Transferable Skills 6. Communicate effectively in a format appropriate to the module subject matter

and complete tasks in a clear and concise manner. Apply the appropriate information technologies available. (Semesters 1 & 2)

7. To gain a basic understanding of retail numeracy skills

8. Take responsibility for own learning with appropriate support. (Semesters 1 & 2)

INDICATIVE SYLLABUS CONTENT

The fashion market – the importance, value, key companies, influential people, structures, current market activity, understanding the competition

Researching retailers – market positioning, the profit motive, kpi´s and mission statements

Introduction to key retail roles – terminology used, relationships, tools

Customers – the importance of understanding the customer, customer profiles

Merchandise planning – the purpose of planning, budgets, pricing strategies, assortment and categories of merchandise


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In season trading – effective trading, how to maximize profit and minimise risk, exit strategies

International retailing and other channels – key global companies, e commerce and other channels of trade

Cultural, social and ethical issues – responsibilities, current issues, the value market

Buying Cycle and key events

TEACHING AND LEARNING METHODS The class will meet once a week for 3 hours, which will be split across a combination of lecture and seminar activities. Seminars will involve opportunities for the student to put into practice what they have learnt in lectures to ensure deeper and not surface learning. Lecturers will be able to talk to students one on one in these sessions to clarify individual student queries. Activity type Category Student learning and teaching

hours*

Lecture Scheduled 24

Seminar Scheduled 48

Tutorial Scheduled

Project supervisor Scheduled

Demonstration Scheduled

Practical Classes and workshops Scheduled

Supervised time in studio/workshop Scheduled

Fieldwork Scheduled

External visits Scheduled

Work based learning Scheduled

Total Scheduled 72

Placement Placement

Independent study Independent 228

Total student learning and teaching hours 300

ASSESSMENT RATIONALE Students will be asked to undertake a 1,400 word competitive shop report to familiarise themselves with key retailers and to ensure they learn how to evaluate them from a business perspective. (LO 1, 4)

Students will also take an In Class test (Business Awareness) to ensure that they have reached a certain level of understanding of the Fashion Industry and are aware of the business of fashion. (LO 1) The 1,600 word individual report is designed to assess the students’ ability to evaluate retailers, their ranges and their consumers through the application of a variety of analysis and tools, making recommendations for future planning using market trend knowledge. It also requires students to demonstrate an understanding of the buying cycle and key events. (LOs 1,2,3,4, 5 and 7) The second In Class Test (Numeracy) will assess students’ ability to apply basic merchandising calculations (LO 5 and 7) students will be expected to complete a range of calculations relevant to trading activity, including sell through, cover and rate of sale.


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ASSESSMENT CRITERIA The store report Communication and information technology

Communicate effectively in an appropriate format for a business report using accurate spelling and grammar.

Use appropriate technologies for data and image presentation.

Retail terminology is used Numerical and analytical

Undertake basic data analysis.

Understand how to calculate and present data.

Data included is current, relevant and analysed fully Management of information and research techniques

Collect appropriate data from a range of sources and edited to include only the most relevant information

Demonstrate a basic level of business awareness

Develop a creative approach to the given task. Understanding and evaluation

Identify and evaluate given findings and include an assessment of risk factors.

Accurately define the terms or the assignment.

Commercial views are expressed when stating facts. The In Class Test Management of information and research techniques


Demonstrate an understanding of the current retail press

Understand the importance of key data and its link to business success

The Individual Report Communication and information technology


Use appropriate technologies for data and image presentation. Numerical and analytical

Undertake basic data analysis and quantify findings where appropriate

Analyse findings applying a commercial viability. Management of information and research techniques

Collect appropriate data from a range of sources.

Develop a creative approach to the task

Edit information collected to include the most relevant Understanding and evaluation



Commercially evaluate all issues identified Problem solving and decision making

Begin to show some understanding of the complexity of the issues and subject matter.

Decisions taken showing a specific commercial understanding together with a wider economic understanding


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In Class Test (Numeracy) Numerical and Analytical

Complete merchandising calculations correctly ASSESSMENT METHODS AND WEIGHTINGS Name of assessment Weighting % Qualifying mark/set

% Individual Report - Logbook 30% 35% In Class Test (Business Awareness) 15% 35%

Individual Report 40% 35% In Class Test (Numeracy) 15% 35% SOURCES Key Texts: Kent T & Omar O,2003, Retailing, Palgrave Macmillan Jackson T & Shaw D, 2001, Fashion Buying & Merchandise Management, Palgrave Macmillan Goworek H, 2007, Fashion Buying 2nd edition, Blackwell Publishing Further Reading: Grose V, 2012, Concept to Customer, AVA Publishing Hammond R, 2011, Smart Retail 3rd edition, Pearson Education Ltd Web: www.wgsn.com University has a subscription. To access this off campus, go via library search, by typing WGSN into library search box www.style.com www.thebusinessoffashion.com http://www.brc.org.uk http://www.fashionmonitor.com/ This website can be accessed only on the University campus, as the University has a subscription http://uk.fashionmag.com Twitter @drapers @verdictretail @wgsn @BOF @womenswear daily @retailweek @the_brc @ukretail

http://www.wgsn.com/

http://www.style.com/

http://www.thebusinessoffashion.com/

http://www.brc.org.uk/

http://www.fashionmonitor.com/

http://uk.fashionmag.com/


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Periodicals: Drapers Retail Week Broadsheet newspapers

DATE OF INITIAL VALIDATION: March 2008

DATES OF APPROVED MODIFICATIONS:

DATE OF RE-VALIDATION/REVIEW: March 2012


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FULL MODULE TITLE: MERCHANDISING IN THE FASHION INDUSTRY – STUDY ABROAD ONLY

SHORT MODULE TITLE: Merchandising in the Fashion Industry – Study Abroad only

MODULE CODE: 2FMM401

CREDIT LEVEL: 4

CREDIT VALUE: 15

LENGTH: 1 Semester


MODULE LEADER(S): Caroline Curtis

EXTENSION: EMAIL: [email protected]


STATUS: Option



CO-REQUISITES: None

ASSESSMENT: Individual Report 100%

STUDY ABROAD: Option



ACCESS RESTRICTIONS: Not for FMM Students

SUMMARY OF MODULE CONTENT: This Module provides students with an essential introduction to the fashion industry and the role of merchandising. It depicts an overview of the industry, in addition to identifying key retailers and influential people within it. Students will also learn about the context of the Industry by exploring current trading situations. An explanation of the role of a merchandiser will be provided. Students will learn about the context within which merchandisers operate, the tasks and responsibilities they have and the key relationships pertaining to the role.

MODULE AIMS

To enable students to gain an understanding of the economic and cultural importance of the fashion industry in the business world, its characteristics and global relationships

To provide students with an understanding of the current state of the Fashion Industry, its trends and influences

To analyse and understand the merchandising function and the different merchandising responsibilities in various types of organisations


LEARNING OUTCOMES


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1. Recognise the issues and influences within the Fashion Industry and its key

players

Specific Skills

2. Critically evaluate a range and produce comprehensive shop reports.

Transferable Skills 3. Communicate effectively in a format appropriate to the module subject matter

and complete tasks in a clear and concise manner. Apply the appropriate information technologies available.

4. Take responsibility for own learning with appropriate support.


The fashion market – the importance, value, key companies, influential people, structures, current market activity, understanding the competition




International retailing and other channels – key global companies, e commerce and other channels of trade

Cultural, social and ethical issues – responsibilities, current issues, the value market


hours*



Tutorial Scheduled

Project supervisor Scheduled 1


Practical Classes and workshops Scheduled 6


Fieldwork Scheduled



Total Scheduled

Placement Placement



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ASSESSMENT RATIONALE The Log Book based report is designed to assess students´ ability to evaluate stores, their ranges and commercial success and to work as they would in the workplace and it is a very practical exercise. The Assessment is designed to provide strong foundations for subsequent merchandising modules to build on:

A focus on understanding terminology and key concepts (LO 1)

Ability to analyse retailers from an objective business perspective (LO 1,2)

Critique ranges based on the competitive market and consumer profile (LO 1,2)

Cover activities replicating industry practice (LO 3,4)

Evaluate the factors that determine whether retailers are successful (LO 1,2)

ASSESSMENT CRITERIA

The Log Book Communication and information technology


Use appropriate technologies for data and image presentation.

Retail terminology is used Numerical and analytical


Understand how to calculate and present data.

Data included is current, relevant and analysed fully Management of information and research techniques

Collect appropriate data from a range of sources and edited to include only the most relevant information


Develop a creative approach to the given task. Understanding and evaluation



Commercial views are expressed when stating facts. Problem solving and decision making


Problems defined and then commercially solved or discussed. ASSESSMENT CRITERIA Assessment Methods and Weightings Students will be asked to undertake competitive shop Reports to familiarise themselves with key retailers and to ensure they learn how to evaluate them from a business and not consumer perspective. (LO 1,2,3,4)


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ASSESSMENT METHODS AND WEIGHTINGS

Name of assessment Weighting % Qualifying mark/set %

Individual Report - Logbook 100% 35% SOURCES Key Texts: Kent T & Omar O, 2003, Retailing, Palgrave Macmillan Jackson T & Shaw D, 2001, Fashion Buying & Merchandise Management, Palgrave Macmillan Goworek H, 2007, Fashion Buying 2nd edition, Blackwell Publishing Further Reading: Grose V, 2012, Concept to Customer, AVA Publishing Hammond R, 2011, Smart Retail 3rd edition, Pearson Education Ltd Web:


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FULL MODULE TITLE: BUYING CYCLE & RANGE PLANNING

SHORT MODULE TITLE: Buying cycle and range planning

MODULE CODE: 2FMM405 CREDIT LEVEL: 4

CREDIT VALUE: 15

LENGTH: 1 Semester

SCHOOL AND DEPARTMENT: Media art and design, Fashion

MODULE LEADER(S): Beth Jelly EXTENSION: EMAIL: [email protected]


STATUS: Option for incoming study abroad/ exchange only



CO-REQUISITES: None

ASSESSMENT: Individual report 100%

STUDY ABROAD: No alternative assessment required




SUMMARY OF MODULE CONTENT: This Module offers students an essential introduction to merchandising in the fashion industry and gives students a good overview of the industry and key retailers and the merchandiser´s role within it. Students will learn about the context within which merchandisers operate, the tasks and responsibilities they have and the key relationships pertaining to the role. Students will understand some of the thought processes, key terminology and processes used in the industry for planning and analysing product ranges and making them appropriate for a given target consumer. MODULE AIMS

To understand the ´buying cycle´, the sequence of events which happens when buying a range of products.

To understand the different disciplines involved in planning a range, identifying and using accepted techniques.


LEARNING OUTCOMES


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On completion of the module the students will be able to: Specific skills

1. Understand the activities involved in buying and merchandising processes

when developing and managing a range in line with market position. Have an awareness of the risk associated in such ranges.


2. Describe the key relationships that constitute the buying and merchandise team in different organisations and their interplay with their customers and suppliers.

3. Demonstrate awareness of the sources of information available to merchandisers in planning and managing balanced ranges.

Transferrable skills 4. Communicate effectively in a format appropriate to the module subject matter

and complete tasks in a clear and concise manner. Apply the appropriate information technologies available.

5. Take responsibility for own learning with appropriate support. INDICATIVE SYLLABUS CONTENT




Merchandise planning – the purpose of planning, budgets, pricing strategies, assortment and categories of merchandise

In season trading – effective trading, how to maximize profit and minimise risk, exit strategies

The buying cycle and key events


hours*



Tutorial Scheduled 1





Fieldwork Scheduled 6



Total Scheduled 43


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Placement Placement



ASSESSMENT RATIONALE The 1,800 word individual report is designed to assess the students ability to evaluate retailers, their ranges and their consumers through the application of a variety of analysis and tools, making recommendations for future planning using market trend knowledge. It also requires students to demonstrate an understanding of the buying cycle and key events. (LO 1,2,3,4 and 5) ASSESSMENT CRITERIA The individual report Communication and information technology


Use appropriate technologies for data and image presentation. Numerical and analytical


Understand how to calculate and present data. Management of information and research techniques


Demonstrate a basic level of business awareness in the examined field.

Develop a creative approach to the given task. Knowledge and Evaluation


Accurately define the terms or the assignment. Problem solving and decision making


Apply given tools/methods accurately and carefully to a well defined problem. ASSESSMENT METHODS AND WEIGHTINGS Name of assessment Weighting % Qualifying mark/set

% Individual Report 100% 35%

SOURCES Key Texts Kent T & Omar O, 2003 Retailing Basingstoke : Palgrave Macmillan Jackson T & Shaw D, 2001 Fashion Buying & Merchandise Management Basingstoke: Palgrave Macmillan Goworek H, 2007 Fashion Buying 2nd edition, Oxford: Blackwell Publishing


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Further Reading Grose V, 2011 Fashion from concept to customer: AVA Publishing Hammond R, 2011 Smart Retail 3rd edition: Pearson Education Ltd Web www.wgsn.com University has a subscription. To access this off campus, go via library search, by typing WGSN into library search box www.style.com www.thebusinessoffashion.com http://www.brc.org.uk http://www.fashionmonitor.com/ This website can be accessed only on the University campus, as the University has a subscription http://uk.fashionmag.com Twitter @drapers @verdictretail @wgsn @BOF @womenswear daily @retailweek @the_brc @ukretail Essential weekly reading Drapers Retail Week Broadsheet newspapers











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FULL MODULE TITLE: FASHION MARKETING

SHORT MODULE TITLE: Fashion Marketing

MODULE CODE:

2FMM404

CREDIT LEVEL: 4

CREDIT VALUE: 15

LENGTH: 1 Semester

SCHOOL AND DEPARTMENT: Media Art and Design, Fashion

MODULE LEADER: Caline

Anouti

EXTENSION:

67959

EMAIL:

[email protected]


STATUS: Core



CO-REQUISITES: None

ASSESSMENT: 30% In Class Test 70% Coursework

STUDY ABROAD: None




SUMMARY OF MODULE CONTENT:

The purpose of this module is to provide students with a fundamental understanding

of the philosophy and concepts of marketing and the recognition of the importance of

marketing in business.

The module provides students with the tools to identify and apply the principal

concepts and techniques of marketing to the fashion business.

Students study how to define customer groups through segmentation analysis,

measure customer needs and market change whilst monitoring market performance.

MODULE AIMS

To provide a fundamental understanding of the philosophy and concepts of marketing and a recognition of the importance of marketing in business.

To identify discuss and apply the principal concepts and techniques of marketing to the fashion business.

LEARNING OUTCOMES By the end of this module the successful student will be able to:


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Knowledge and understanding:

1. Know how and where to gather data to measure consumer needs and market change, and to monitor marketing performance

2. Demonstrate an understanding of the key concepts of the marketing mix and

the management of the mix variables for the fashion business. Specific skills

3. Evaluate the role of macro and micro environmental influences and competitive forces on the fashion business.

Transferable skills

4. Apply given tools/methods accurately to a well-defined problem. Begin to appreciate the complexity of the issues and apply creative solutions to the marketing problem.


Introduction Principles of marketing Marketing strategy Research and planning The marketing environment

Consumer Characteristics Choice Pen portraits

Segmentation, targeting and positioning Categorisation and evaluation Targeting strategies Market and product positioning

Marketing research The research process & sources of data

Marketing Mix & Branding TEACHING AND LEARNING METHODS Students will be taught in interactive sessions comprising of lectures and seminars. Students will apply taught theories and concepts directly to current industry practices and will be expected to visit retail environments to research and analyse customers and marketing activities. Guest speakers from industry will provide additional insight into current research findings. Activity type Category Student learning and teaching

hours*



Tutorial Scheduled





Fieldwork Scheduled


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Total Scheduled

Placement Placement



ASSESSMENT RATIONALE The in class test is designed to assess students knowledge of basic marketing principles. (LO1 and 2) The summative report is designed to assess student’s ability to apply this knowledge to the consideration of retail case studies. (LO1, 2, 3 and 4) ASSESSMENT CRITERIA Assessment 2- The report. Problem solving and decision making

Apply given tools/methods accurately to the brands or market sectors

Begin to appreciate the complexity of the issues.

Apply creative solutions to both familiar and unfamiliar problems. Organisation

Take responsibility for own learning with appropriate support.

A good level of attendance.

Professionalism within the learning environment and participation in activities. Communication

Communicate effectively in a business report format. Management of information and research

Can manage available information.


Undertake simple research tasks with external guidance. ASSESSMENT METHODS AND WEIGHTINGS

Name of assessment

Coursework

In class test

Weighting %

70%

30%

Qualifying

mark %

35%

35%

SOURCES

Key texts Easey. M. (2009). Fashion Marketing. 3rd Ed. Oxford: Wiley-Blackwell. Kotler, P. & Armstrong, G. (2010) Principles of Marketing.13th Ed. Upper Saddle River, NJ: Prentice Hall Jackson, T. & Shaw, D. (2009) Mastering Fashion Marketing: Palgrave Posner, H. (2011) Marketing Fashion. Laurence King Publishing Ltd


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Further Reading Bickle, M.C. (2011) Fashion Marketing: Theory, Principles and Practice, NY: Fairchild Books. Churchill, G. Jr & Tom J.B. (2009) Basic Marketing Research, 7th Ed., South Western College. Hines, T & Bruce, M. (2007) Fashion Marketing: Contemporary Issues, Butterworth-Heinemann. Yurchison J & Johnson KP. Fashion and the consumer. 2010. berg Solomon, M.R. & Rabolt, N.J. (2008). Consumer Behaviour in Fashion. 2nd Ed. NJ: Prentice Hall. Magazines / Trade Journals) Drapers (www.drapersonline.com) Retail Week (www.retailweek.com) Marketing Week (www.marketingweek.co.uk) Journal of Fashion Marketing and Management (online access through Library Search link) A selection of newspapers, especially the weekend ones with supplements packed with features that often have a marketing angle e.g. The Sunday Times, The Observer, The Guardian. Market, Retail & Consumer Intelligence Reports Mintel (access through Library Search link) Verdict (access through Library Search link) Euromonitor (access through Library Search link) Online The Business of Fashion, www.bof.com British Retail Consortium, www.brc.org.uk


DATES OF APPROVED

MODIFICATIONS:

http://www.drapersonline.com/

http://www.retailweek.com/

http://www.marketingweek.co.uk/

http://www.bof.com/



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FULL MODULE TITLE: FINANCE- DRIVNG FASHION BUSINESS PROFIT

SHORT MODULE TITLE: Finance


CREDIT VALUE: 15

LENGTH: 1 Semester

SCHOOL AND DEPARTMENT: Media, Art and Design, Fashion

MODULE LEADER(S): Dr. Nnamdi Obiosa



STATUS: CORE



CO-REQUISITES: None

ASSESSMENT: 60% Group Coursework 40% Exam

STUDY ABROAD: Not applicable




SUMMARY OF MODULE CONTENT: This module provides you with an introduction to accounting information systems with particular reference to external reporting and the analysis and interpretation of published annual reports and accounts. It will also identify the tools that businesses use to drive value.

MODULE AIMS

To provide an introduction to accounting information systems with particular

reference to external reporting and the analysis and interpretation of

published annual reports and accounts.

To deliver a fundamental understanding of the nature and implications of

costs in business decision-making. LEARNING OUTCOMES

By the end of this module the successful student will be able to:


1. Appreciate the nature of financial accounting information systems and

demonstrate ability in preparing basic financial statements.

2. Define the main terminology used in published annual reports and the


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financial press, interpret and understand the limitations of published corporate

reports.

3. Define management accounting within a broad organisational control context

and appreciate the role of management accounting as an information

supplier.

Specific skills

4. Evaluate the nature of costs and be able to identify and apply them in a

variety of techniques.

5. Apply simple budgetary techniques to construct a master cash budge.

Transferable skills

6. Take responsibility for own learning with appropriate support.

7. Communicateeffectively in a format appropriate to the subject matter and

report practical procedures in a clear and concise manner. Apply the appropriate Information Technologies available


Financial reporting: review and preparation of company financial

statements. Profit and loss accounts, balance

sheets, cash flow statements

Ratio analysis: interpretation of final accounts using ratio

analysis techniques.

Management accounting: the role of the management accountant in

organisational decision processes.

Costs: cost concepts, cost behaviour, cost-profit-

volume techniques, and relevant costs for

decision-making.

Monitoring and measurement: simple budgetary process and cash budgets

TEACHING AND LEARNING METHODS The material will be taught via: Lectures to introduce explain and evaluate concepts, theories and techniques Seminars to apply techniques and discuss practical case study examples Seminar sessions will include the examination of current issues in the financial press and annual reports of listed companies. Both lectures and seminars consolidate theory and concepts and give preparation for the assessments.


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In both lectures and seminars, you are expected to participate actively, with questions, suggestions and observations. When attending the seminars you are required to carry out group discussions and present solutions to the other fellow students. You are advised to read the suggested readings before attending the correspondent lectures and the seminars. Activity type Category Student learning and teaching

hours*



Tutorial Scheduled




Supervised time in studio/workshop Scheduled 5

Fieldwork Scheduled



Total Scheduled 41

Placement Placement



ASSESSMENT RATIONALE

The group coursework assignment involves data analysis for managerial decision-

making purposes the examination at the end of the module, is designed to test your

understanding and ability to apply the key concepts taught in this module. LOs 1-7

will be assessed in both pieces of work. ASSESSMENT CRITERIA

Group Work is marked against the following criteria

Communication & Information Technology:

Communicateeffectively in a written format using correct financial terminology Numerical and Analytical:

Calculate basic financial problems, to include profit and loss, cash flow and

ratios with accuracy.

Demonstrate correct interpretation of the resultant figures

Group work

Work effectively with others as a member of a group and meet obligations to

others

The exam will be marked against the following criteria


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Communication & Information Technology:

Communicateeffectively in a written format using correct financial terminology Numerical and Analytical:

Calculate basic financial problems, to include profit and loss, cash flow and

ratios with accuracy.

Demonstrate correct interpretation of the resultant figures


A group coursework assignment will involve data analysis for managerial decision-

making purposes. This is worth 60% of the module mark. A 2¼ hour examination at the end of the module, carrying 40% of the marks, will test your understanding and ability to apply the key concepts taught in this module. During the examination, you can use calculators with no capability of storing non-numerical information. A sample of coursework and exam questions is provided.

Name of assessment Group Coursework Exam

Weighting % 60% 40%

Qualifying mark 35% 35%

SOURCES

Key texts

Atrill P. and McLaney E. (2005) (4thed.) Financial Accounting for Decision Makers, 4th

Ed. UK: Prentice Hall - This source is referred to as FA05 in the module outlines

Atrill P. and McLaney E. (2005) Managerial accounting for Decision Makers, 4TH Ed.

UK: Prentice Hall.(chapters 2, 3, 6, 9 and 10) – referred to as MA05 in the module

outlines

Further reading

Arnold. J. & Turley. S. (1996) Accounting for Management Decision. UK: Prentice

Hall

Guautier. M.W.E. &Underdown. B. (1997) Accounting Theory & Practice, Pitman

Publishing

Lucey T. (2002 )Costing. UK:Conituum.

Kincade, D.M. Gibson, F.Y. & Woodward, G.A. (2004) Merchandising Math: A

Managerial Approach. Prentice Hall

Reid W. R. and Myddelton D. R., (2000) The meaning of company accounts. UK:

Gower.

Weetman P. (2003). Financial & Management Accounting, UK: Prentice Hall.



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DATES OF APPROVED

MODIFICATIONS:


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FULL MODULE TITLE: LAW FOR FASHION MERCHANDISE MANAGEMENT

SHORT MODULE TITLE: Law for FMM


CREDIT VALUE: 15

LENGTH: 1 SEMESTER.


MODULE LEADER : STEPHANIE

M. CAPLAN

EXTENSION:

66706

EMAIL:

[email protected]

HOST COURSE Fashion Merchandise Management

STATUS: Core



CO-REQUISITES: None

ASSESSMENT: 30% COURSEWORK; 70% SEEN CASE STUDY EXAMINATION –

UNSEEN QUESTIONS – STUDENTS CAN BRING 4 SIDES PRE-PREPARED A4

NOTES INTO THE EXAMINATION.

STUDY ABROAD: ALTERNATIVE ASSESSMENT – SEEN CASE STUDY AND

QUESTIONS SIMILAR TO EXAMINATION DONE AS TAKE AWAY ASIGNMENT.




SUMMARY OF MODULE CONTENT: The module provides an understanding of the

main sources of law including the role of European Community law, the way the law

operates in England and Wales and alternative methods of dispute resolution used

by business. The module focuses on key areas that the merchandiser is likely to

come into contact with including contract law, employment law, tort law and

intellectual property law.

MODULE AIMS

To introduce students to those areas of law that are relevant to business with particular reference to the fashion industry.

Give the students an outline understanding of contractual issues, particularly in relation to employment contracts and an overview of tort and especially intellectual property so as to enable students to recognise the importance of law to the effective functioning of a business.

Students will be able to recognise the situations when a legal dispute may be the likely outcome and be equipped to deal effectively with legal issues within a business context.

LEARNING OUTCOMES By the end of the module the successful student will be able to: Knowledge and understanding

mailto:[email protected]


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1. Explain the nature, role and significance of law in modern society Specific skills

2. Describe and apply appropriate sources of law to a problem situation. 3. Apply the areas of substantive law relating to contract and tortious liability to

problems relevant to the fashion industry; 4. Apply the law relating to intellectual property as it affects the fashion

business. INDICATIVE SYLLABUS CONTENT Main sources of law including the role of EU law; law of contract with particular reference to contracts of employment, discrimination and unfair dismissal.Defective products, criminal liability for unsafe goods, intellectual property. TEACHING AND LEARNING METHODS Students are timetabled for a three hour session which will normally consist of a one hour information session – normally taking the form of a lecture followed by a workshop / seminar session. Students are expected to prepare material and present solutions to legal problems. Sometimes this may take the form of a role play, a quiz or other interactive task. Students are constantly using the legal rules to deal with legal issues taken from real life situations and using legal tools to produce a business informed solution. The Guided Independent study week is used for students to research their assignment and individual tutorials are organised for feedback and support. There is one industrial visit per semester to places with a legal connection e.g. The Museum of Branding and Advertising where students enhance their knowledge of trade mark protection. Activity type Category Student learning and teaching

hours*



Tutorial Scheduled





Fieldwork Scheduled



Total Scheduled 42

Placement Placement



ASSESSMENT RATIONALE Assessment is via an assignment which measure LO (1, 2 and 3) and this helps develop the students’ research skills and their skills of analysis of a legal problem. The exam again requires students to read the case study and then extrapolate from


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the relevant factual material the material facts and to use their legal knowledge to suggest workable solutions to the problems. This will encompass LO (2), (3) and (4). ASSESSMENT CRITERIA Communication Communicate effectively in an appropriate format. Management of Information and Research Techniques Manage information, collect appropriate data from a range of sources and undertake simple research tasks with external guidance. Knowledge and Evaluation Identify and evaluate given assumptions and findings. Accurately define terms. Problem Solving and Decision Making Apply given tools/methods accurately and carefully to a well-defined problem. Begin to appreciate the complexity of the issues. Apply creative solutions to both familiar and unfamiliar problems. Organisation Take responsibility for own learning with appropriate support.A good level of attendance.Professionalism within the learning environment and participation in activities. ASSESSMENT METHODS AND WEIGHTINGS Name of assessment Weighting % Qualifying mark/set

%

Coursework

Examination

30%

70%

35%

35%


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SOURCES

Essential Reading

Keenan D. (2010) Smith & Keenan’s English Law (16th ed), Harlow: Pearson

Longman

Further Reading

Tort

Bermingham, V.(2011) Tort (7th ed.) Oxford: OUP Bermingham, V & Brennan, C. (2010) Tort law: directions. (2nded) Oxford OUP Hedley, H. (2011) Tort ( 7th ed.) Oxford: OUP Mulcahy, L., &Tillotson, J. (2008) Contract law in perspective (5th ed.) London: Cavendish Turner, C. (2010) Tort law (4thed.) London: Hodder Education Contract Andrews, N. (2011) Contract law Cambridge: Cambridge University Press Beatson, J. (2010) Anson’s law of contract (29thed.) Oxford: OUP Elliot ,C. & Quinn, F. (2011) Contract law (8th ed.) Harlow: Longman Pearson Peel, E. &Treitel, G.H. (2011) The law of contract London: Sweet and Maxwell Stone, R. (2011) The modern law of contract (9th ed.) Abingdon: Routledge Taylor, R.D. &Taylor ,D. (2011) Contract law: directions (3rd ed.) Oxford OUP Electronic Sources Cases, Legislation and legal articles These are all available online through InfoLinx. Select “e-jounals” and type in name of the e-journal, or select “databases”, choose the “law” database, then select “Westlaw UK”, then “journals” and type in the name of the journal (or you can do a general search on the topic). The following law journals may have relevant articles: 1 Business Law Review 2 Journal of Business Law 3 Law Quarterly Review 4 New Law Journal


DATES OF APPROVED


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MODIFICATIONS:


FULL MODULE TITLE: LEARNING FOR SUCCESS IN THE FASHION INDUSTRY

SHORT MODULE TITLE: Learning for Success in the Fashion Industry

MODULE CODE: MFMM401 CREDIT LEVEL: 4

CREDIT VALUE: 30

LENGTH: Year Long

FACULTY AND DEPARTMENT: Media, Art and Design, Fashion

MODULE LEADER(S): Louise Cootes

EXTENSION: 67945



STATUS: Core



CO-REQUISITES: None

ASSESSMENT: 100% coursework: 30% Group Presentation and reference list (Individual), 20% PDP Report, 15% CV and covering letter, 35% Assessment Centre (Individual mark)

STUDY ABROAD: None




SUMMARY OF MODULE CONTENT: This module seeks to provide an early introduction to learning and team work theory and practice and other skills essential to effective learning within the academic and business environment. The scheme of work in the first semester will include the study of motivation, communication, effective team work and the technical and transferable skills required to succeed both academically and professionally. The module will also provide a fundamental knowledge and understanding of career planning, the job search, c.v. writing, letter and email writing and interview techniques designed to enable the student to secure placement during their second year.

MODULE AIMS

To introduce the student to learning, team work and other theory relevant to successful learning within the academic environment and transferable to business primarily to their placement year.

To develop the ability to select, edit and use information and to understand its impact on both personal learning and the business environment.

To develop the ability to effectively communicate information both verbally and in the written word.



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To enable the identification and development of the personal, professional and transferable skills required for career development.

To develop the understanding of the type of career & job opportunities that exists or could be created.

Through the networking event the means will be given to start the development of a personal network within the industry, the importance of such contacts will be explained.

LEARNING OUTCOMES By the end of the module the student will be able to: Knowledge and understanding

1. Understand some basic concepts in learning, team work, motivation and the management of information.

2. Identify, evaluate and select relevant methods of communication.

3. Examine and debate the integral role of professional and transferrable skills that contribute to the success of securing a work placement.

Specific Skills

4. Target the employer market, apply for and maximise the opportunity to gain a work placement by critically assessing personal strengths and effectively translating these into a tailored C.V. and covering letter format.

Transferable Skills

5. Structure and present a report and structure and present (both as an individual and in a group) information verbally clearly, concisely in a manner that is appropriate to topic and audience.

6. Use and apply the appropriate information technologies required for the business and academic environment.

7. Practice group work and understand the individual role within the team.


How to manage quantities of information

Motivation of self and others

Understanding individual learning styles

Team work, leadership and management

Communication skills

Presentation skills

Academic writing; reports, reflective writing and learning logs

How to research – across a breadth of different sources

Skill identification and mapping to job descriptions

C.V. writing

Covering Letters

Interview techniques, including video and telephone interview techniques


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TEACHING AND LEARNING METHODS Lectures and seminar sessions throughout both semesters of module delivery, group tutorial (Semester 1), individual tutorials for CV preparation (Semester 2), company placement presentations, interview and assessment centre practice opportunities. The class will meet formally in semester one for 10 weeks, in the main 1 hour of lecture followed by an active seminar session. The technical skills will be acquired and refreshed by a separate course of online study in the students own time. In semester 2 the sessions will be interactive throughout focusing on building a CV and interview techniques. Activity type Category Student learning and teaching

hours*



Tutorial Scheduled





Fieldwork Scheduled



Total Scheduled 72

Placement Placement



ASSESSMENT RATIONALE The assessments in this module require the student to demonstrate that they have gained an understanding of how to research and manage information; work within a team, present information effectively both verbally and in written form. Assessments are designed to assess the learning outcomes for the module but also to be of relevance to all other modules taken in the course of the degree. Assessment 1: Group presentation and reference list is designed to assess LO 1, 2, 5, 6 & 7. Assessment 2: Individual PDP Report is designed to assess LO 1, 3, & 4. Assessments 4, and 5 assess Learning Outcomes 3, 4, 6 and 7 in ways that are highly relevant to the placement application process, a targeted industry standard CV and covering letter will be produced, a mock assessment centre exercise will be utilised giving students both the skills and the confidence to apply for placement opportunities. . ASSESSMENT CRITERIA Presentation Communication & IT


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Plan and deliver a professional presentation to time with structure and balance that engages with the audience

Management of Information & Research Techniques:

Be able to select information for inclusion from a broad and appropriate range of sources

Use Twitter, Blogs, E journals and other online sources referencing correctly

Include data with a high degree of credibility Group work:

Work within a group to deliver the end results

Fulfil obligations to each other and understand how group and individual dynamics have an effect on the completion of a task

Individual PDP Report Communication & IT

Produce a clearly written PDP

Self Evaluation

Reflect honestly on own strengths and weaknesses within the context of academic and industry expectations

Problem Solving

Use relevant tools including SWOT to analyse the current skill set vs. requirements for success.

Establish and demonstrate utilisation of a credible PDP using SMART goal setting.

CV & Covering letter Communication & IT

Produce well written and appropriately structured CV and covering letter to industry standards.


Demonstrate knowledge of the business and role being targeted and link to your own skills through the use of relevant examples

Assessment Centre exercise Communication

Communicate effectively, both within the group and in the final presentation

Display effective listening skills


Show an understanding of the topic set

Contribute information pertinent to the retailer

Understanding and Evaluation:

Answer the question that was set showing thoughtfulness and commerciality


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Group work:

Work effectively with others as a member of a group showing respect for all contributions.

ASSESSMENT METHODS AND WEIGHTINGS Group Presentation – 30% (Semester 1) Group presentation An over view of selected aspects of UK retail news gathered between September and November. All students should actively participate in the research, preparation and delivery of the presentation. Power point or alternative presentation formats to be utilised. Students should submit a copy of slides as a group and should also submit individually a fully referenced list of the sources they consulted during the research process. 50% of the mark will be awarded for the group presentation (communication and group work), 50% for individual research. Individual PDP Report – 20% (Semester 1) PDP report produce in an industry standard format a PDP that reflects on students’ current strengths and weaknesses and contains a clear strategy with SMART goals for success both at university and in industry CV and Covering letter - 15% (Semester 2) Prepare a CV and covering letter to industry standard in preparation for placement applications. Covering letter will be targeted at one of the recruiting companies and should clearly demonstrate research into the company and show an awareness of why the student is a good fit with the named company. Assessment Centre – 35% (Semester 2) Students will be assessed on their active and appropriate participation in a group discussion. They will be given a company to research and there will be a 20 minute (plus 30 minute preparation) observed group exercise in which they should demonstrate in an appropriate manner their knowledge of one of these retailers and their ability to work in a group to complete the task set.

Name of assessment Weighting % Qualifying mark/set

%

Group Presentation Individual PDP Report CV and covering letter Assessment Centre

30% 20% 15% 35%

35% 35% 35% 35%

SOURCES Essential Reading: Semester 1


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Tom Burns & Sandra Sinfield. 2008. Essential Study Skills: The Complete Guide to Success at University. Sage Study Skills Series. RM Belbin. 2010. Management Teams. Why they succeed or fail. Butterworth Heinemann John Adair. 2009. Effective Communication. Pan Books. John Adair. 2009. Effective Teambuilding. Pan Books Semester 2 Jim Bright & Joanne Earl (2011) Brilliant CV 4th edition Pearson James Innes (2009) Brilliant Cover Letters 1st edition Pearson Ros Jay (2011) Brilliant Interview - 3rd edition Pearson Further Reading Semester 2 Corinne Mills (2009) You're Hired - CV - . 1st edition 2009 Trotman Judi James (2009) You're Hired - Interview 1st edition Trotman Ceri Roderick & Stephan Lucks (2010) You're Hired - Interview Answers 1st edition Trotman .




Date of modifications March 2014


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www.wgsn.com University has a subscription. To access this off campus, go via library search, by typing WGSN into library search box www.style.com www.thebusinessoffashion.com http://www.brc.org.uk http://www.fashionmonitor.com/ This website can be accessed only on the University campus, as the University has a subscription http://uk.fashionmag.com Twitter @drapers

FULL MODULE TITLE: LONDON FASHION

SHORT MODULE TITLE: London Fashion


CREDIT VALUE:15

LENGTH: 1 Semester


MODULE LEADER(S): Kate Hopkin/Nicola Mansfield



STATUS: Option



CO-REQUISITES: None

ASSESSMENT: Group presentation 40% Individual Course work 60%





SUMMARY OF MODULE CONTENT: This module will cover the history of London Fashion from the swinging sixties to the present day. Looking at the iconic names associated with London Fashion from the 1960's, including Biba and Quant, through to the present day fashion hot spots of Shoreditch and the East End and their associated style. The link between culture and fashion will be explored, the significance of key designers and the role of retailers from boutique to department store in satisfying the demand of London fashion shoppers. London will be explored both as a trend setter but also in the context of it being the home to many iconic heritage brands including Liberty and Burberry. The module will be taught through a mixture of lectures and seminars but visiting contemporary retailers, exhibitions and galleries including the V&A will be an essential component.








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@verdictretail @wgsn @BOF @womenswear daily @retailweek @the_brc @ukretail Periodicals: Drapers Retail Week Broadsheet newspapers



MODULE AIMS

To provide all students with an appreciation and understanding of the London fashion scene and its development over the past fifty years

To provide students with a cultural context to their fashion business studies LEARNING OUTCOMES On completion of this module students will be able to: Knowledge and Understanding

1. To describe in detail, with use of relevant examples, key trends relevant to the London Fashion scene and to link these to wider trends in society

Specific Skills

2. To identify the most significant people and places relevant to London Fashion between 1960 and the present day

Transferable Skills 3. To prepare effective presentations with an emphasis on creativity and audience

engagement

4. Work effectively with others as a member of a group and meet obligations to others in seminar activities and assignments

5. To conduct appropriate primary research by visiting galleries and museums

6. Communicate effectively in a format appropriate to the subject matter and report how research has been undertaken and conclusions arrived at in a clear and concise manner


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INDICATIVE SYLLABUS CONTENT Starting from the early 1960s the module will take students through each decade, highlighting within each the trends and designers that were important to London, this will be discussed with regard to societal changes occurring contemporaneously. Students will be introduced to the zeitgeist of each time period. The evolution of retail brands and stores over this time will also be discussed, markets, boutiques through to department stores. There will be considerable emphasis on visits to both shops and museums/galleries. TEACHING AND LEARNING METHODS The module will be taught through a mixture of lecture and seminars supplemented by guest speakers and outside visits. Seminar activity will be structured around preparation for the group presentations. Tutorials will be available both for the individual report and for the group presentation.

Activity type Category Student learning and teaching hours*









External visits Scheduled 3


Total Scheduled 39

Placement Placement



*the hours per activity type are indicative and subject to change.

ASSESSMENT RATIONALE The presentation is designed to assess students’ ability to utilise facts and knowledge gained over the course of the module and to present this in an engaging manner. The presentation will cover LOs 1-5 The written course work is designed to assess students’ ability to conduct basic primary research from galleries and museums and assimilate this knowledge with other taught content; this will assess LOs 1, 2, 5 and 6. ASSESSMENT CRITERIA


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The Group Presentation Communication & Information technology

●Communicate effectively in the presentation, structure, balance and engagement ●Use the appropriate technologies to support the presentation

Management of Information & Research Techniques

●Develop a creative approach to the task ●Collect appropriate data from a range of sources. ●Undertake simple research tasks

Group Work

●Work effectively with others as a member of a group and meet obligations to others. The Written Report Communication & Information technology

●Communicate effectively in a written format, showing good written English with structure and balance.

Use relevant photographs to enhance the report Management of Information & Research Techniques

● Undertake simple research tasks with external guidance.

Utilise the resources that London has to offer particularly with regards to galleries and museums

Understanding and Evaluation

● Combine an understanding of the fashion influence with the broader cultural context of a named designer

ASSESSMENT METHODS AND WEIGHTINGS Group presentation 40%, students are not restricted to a set presentation format but will be encouraged to explore what is most effective. Individual Coursework 60% in a report format.

Name of assessment Weighting % Qualifying mark % Group Presentation Individual Written Report

40% 60%

35% 35%

SOURCES Breward,C. Ehrman,E. and Evans, C. (2004) The London Look, fashion from street to catwalk London: Yale University Press O’Byrne, R (2009) Style City How London Became a Fashion Capital London: Francis Lincoln (2001) The Fashion Book London: Phaidon


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Ewing, E. (2001) History of 20th Century Fashion London: Batsford Mendes, V. De la Haye, A. (2005) 20th Century Fashion London: Thames and Hudson Fashion and Textile Museum Victoria and Albert Museum Museum of London Kensington Palace



DATE OF RE-VALIDATION/REVIEW:


FULL MODULE TITLE: PREPARING FOR THE WORLD OF WORK

SHORT MODULE TITLE: Preparing for the World of Work


CREDIT VALUE: 15

LENGTH: 1 Semester


MODULE LEADER: Kate Hopkin

EXTENSION: 67952



STATUS: Core (FMM) Option (FBM)

SUBJECT BOARD: FASHION


CO-REQUISITES: None

ASSESSMENT: 100% Course Work






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SUMMARY OF MODULE CONTENT: In this module the student explores the world of work, the experience of people at work and how each affects the other. In particular, examination is made of what makes for effective managers and for effective management and what makes people effective (and personally fulfilled) at work. Through this exploration the student is encouraged to draw conclusions as to the vital role staff and good staffing practices play in effective organisations. In each session, reference is made to the most important theories and concepts, current business practice is explored and compared to personal experience of student and staff. The module also aims to explore the experience of individuals within the work environment and to explore the organisational issues concerned with the interaction between individuals, groups and the organisation. The scheme of work is designed to replicate as far as possible the sessions and activities associated with a retail company training course/s backed by reference to theory. The module aims to prepare the student as thoroughly as possible for entry into the world of work both in awareness of common business practice and improvement of the student’s skill set. This being so sessions will be held to ensure that all students prior to entering placement are IT “ready” for the workplace with particular emphasis on Excel and the preparation and use of spreadsheets.

MODULE AIMS

To explore what makes employees effective in work and what makes for effective organisations and to analyse and understand the experience of the individual in the work environment.

To explore the key organisational issues concerned with the interaction of individuals, groups and teams and the organisation itself.

To provide a fundamental understanding of major aspects of organisational behaviour and an appreciation of the factors influencing the design of organisations and work processes.

To properly prepare the student for entry into the full time world of work prior to their placement and to introduce some workplace practices and procedures into the academic environment

To further practice and demonstrate group and team work skills and practices using practical exercises and activities and to enable practice and development of other key skills required in the workplace including IT.

LEARNING OUTCOMES By the end of the module the successful student will be able to: Knowledge and skills

1. Discuss the meanings of work and the way individuals relate to their work, workplace and to other employees


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2. Describe the nature, behaviour and processes of groups at work 3. Analyse the impact of leadership and power in organisations 4. Develop their personal understanding of the requirements of the workplace

particularly that of retail and their own preference for particular working experience

Transferable Skills

5. Identify some common working practices within organisations particularly in relation to the management of staff and teams

6. Advance their skills for the workplace in particular IT, communication and team and group working skills.


The world of work – the meaning of work, what individuals want from their work and how this is changing, choosing the “right” organisation in which to work

The organisational environment – key elements of organisational effectiveness, structure and process, organizational culture.

The organisation meets the individual – selection and performance management, psychometric testing, leadership and change.

Individual development – personality theories, identity, communication styles, values, individual development and learning, interpersonal behaviour, personal motivation and motivating others

Groups and teams – group theory, team roles, the team experience, team effectiveness

TEACHING AND LEARNING METHODS The module seeks to replicate within the academic framework the company training scheme and courses provided either “in-house” or by independent training companies for particular larger organisations. A range of approaches will be used, including lectures, seminars and group work. Much emphasis will be given to activities, tasks and “in class” projects and the successful completion of these using the skills of the group and the individual. Emphasis will be on group interaction and student-centred learning. Particular use and emphasis is made of staff and student personal experiences in the workplace and guided reflection on this. Activity type Category Student learning and teaching

hours*








Fieldwork Scheduled




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Total Scheduled 38

Placement Placement




ASSESSMENT RATIONALE The focus of the assessment will be on the relationship between the individual, the group or team and the organisation. Assessment will also be made of the students’ technical ability in the use of Excel and other IT packages vital to the workplace. Additionally the student will be required to demonstrate that they have gained in their understanding of:

Management and organisational theory.

Current business practice

Personal experience of work.

Motivations for work The group presentation (50%) is designed to assess the student’s appreciation and understanding of the relationship between the individual, the group or team and the organisation in which work takes place. (LOs 1, 2, 3, 4, 5 & 6) The in class test/examination (25%) will test the student’s technical ability in the use of Excel and other IT packages vital to the workplace. (LO 6) The individual report (25%) requires the student to demonstrate that they have gained in their knowledge and understanding of management and organisational theory, their personal motivations for work and current business practice through discussion and reflection on their learning and personal work experience. (LOs 1, 2, 3, 4 & 5) ASSESSMENT CRITERIA Group Presentation Management of information & research techniques

Can manage information and select appropriate data from a range of sources.

Develop appropriate research strategies. Problem solving & decision making

Can identify key problems, develop appropriate creative and original approaches, tools or methods for the resolution in a considered manner.

Communication and information technology

Communicate effectively in a variety of formats. Effectively use all appropriate information technologies available.

Group work

Can interact effectively within a team, giving & receiving information and ideas and modifying responses where appropriate. Develop group objective and meet agreed individual obligations.

In class test/examination Numerical analytical

Calculate complex numerical. Analyse results of calculations. Interpret & accurately analyse given data.


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Effectively use all appropriate information technologies available. Individual Report Self evaluation

Can evaluate own strengths and weaknesses. Challenge received opinion. Develop own criteria and judgement.

Management of information & research techniques

Can manage information and select appropriate data from a range of sources.

Develop appropriate research strategies. Analysis and evaluation

Evaluate statements or situations in relation to supporting evidence & context. Logically amalgamate concepts.

Organisation

Can take responsibility for own learning with the minimum of direction

Contribution to debate and the learning experience. ASSESSMENT METHODS AND WEIGHTINGS Name of assessment Group presentation In class test/examination Individual report

Weighting % 50% 25% 25%

Qualifying mark/set% 35% 35% 35%

SOURCES Buchanan D, Huczynski. 1997. A Organizational Behaviour, 3rd Edition, Prentice Hall. Statt D.A. 1994. Psychology and the World of Work Palgrave.


DATES OF APPROVED

MODIFICATIONS:



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FULL MODULE TITLE: PLANNING AND TRADING FOR MERCHANDISERS

SHORT MODULE TITLE: Planning and Trading for Merchandisers


CREDIT VALUE: 15

LENGTH: 1 Semester


MODULE LEADER(S): Helen Armour

EXTENSION: 67941



STATUS: Core



CO-REQUISITES: None

ASSESSMENT: 25% In class Test 75% Individual report





SUMMARY OF MODULE CONTENT: This module provides you with specific methodology and tools used in planning and analysis by merchandisers in the fashion industry. The module looks at the whole range of topics that are linked to the management of profit. Margin and profit levers are explored in detail with a focus on KPI setting and management. The module then looks at the planning/trading cycle from a merchandisers perspective from the setting of plans, the management of stock through to trading decisions and exit strategies.

MODULE AIMS

To introduce the theory behind planning and trading

To understand the complexity of the retail decision making process, the role of the merchandiser within the planning and trading cycle and how these choices will differ by retailer

LEARNING OUTCOMES On completion of this module students will be able to: Knowledge and Understanding

1. Understand the relevance of both history and trend within the decision making process

Specific skills:

2. Demonstrate practical skills in the formulation of key financial targets

3. Recommend strategic buying proposals based on historical data, trend, the competition and the overall company strategy



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Transferable skills: 4. Interpret basic spread sheets identifying significant data requiring action

5. Produce appropriate analysis with a high degree of accuracy in support of

proposed decisions. INDICATIVE SYLLABUS CONTENT The module will start with discussion of key concepts including profit, price, and margin. The module will then explore the planning and trading cycle looking at what and how planning decisions are made. The balance between history and trend will be examined alongside the need for retailers to maximise profit and minimise risk. Students will complete planning spread sheets starting with divisional KPIs, including sales and markdown numbers. The role of store grading and accurate sales phasing will be discussed along with the implications for the range planning and buying process of the figures generated through the planning cycle. The importance of stock management will be explored alongside allocation and replenishment decisions. Finally the role of the merchandiser regarding trading will be looked at, when to repeat and when to cancel alongside markdown management to deliver the most profitable outcome for the business. Students are encouraged to keep up to date with activity on the High street and extensive use will be made of current examples to illustrate the concepts being taught. TEACHING AND LEARNING METHODS The module will be very participative with opportunities in class to practise what has been taught and discussed. Students will be encouraged to track a particular retailer and to read the retail and business media each week so that theory can be related to real life. All taught skills will be practised with use of blackboard to allow students access to additional exercises and to allow students to work at their own pace. Activity type Category Student learning and teaching

hours*











Total Scheduled

Placement Placement



ASSESSMENT RATIONALE The in class test has been designed to assess students technical ability to calculate simple merchandising calculations with accuracy and also for them to demonstrate good understanding of merchandising principles associated with planning and trading activity LO 1.


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The individual assignment assesses both students technical ability to complete a series of planning documents correctly but also allows students to utilise the commercial skills taught throughout the module LOs 2-5. ASSESSMENT CRITERIA In Class Test Numerical and analytical

Calculate complex numerical problems, including margin and markdown.

Analysis and Evaluation

Demonstrate understanding of the various elements that come together to create commercially sound planning and trading decisions

Individual Planning Pack Communication & Information Technology

Produce a well written, professional in manner, executive summary to accompany your planning pack

Address issues for discussion as themes demonstrating the links between the different elements

Numerical and Analytical

Calculate complex numerical problems with accuracy but also showing commercial awareness.

Produce excel spread sheets carefully formatted with correct calculations Management of Information & Research Techniques

Be able to determine what information from the brief and the historical data given are of most relevant to future planning decisions

Select the most pertinent information both history and plan numbers to support your summary


To quantify and evaluate risk factors, and calculate the impact they may have on business.

ASSESSMENT METHODS AND WEIGHTINGS Name of assessment Weighting % Qualifying mark/set

%

In Class Test Individual

25% 75%

35% 35%

SOURCES Tony Kent & Ogenyi Omar, 2003 Retailing Palgrave Macmillan Tim Jackson & David Shaw, 2001 Fashion Buying & Merchandise Management Palgrave Macmillan Drapers


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Retail Week

DATE OF INITIAL VALIDATION:

March 2002 DATES OF APPROVED

MODIFICATIONS:



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FULL MODULE TITLE FASHION TRENDS

SHORT MODULE TITLE: Fashion Trends


CREDIT VALUE: 15

LENGTH:1 Semester

SCHOOL AND DEPARTMENT: Media, Art and Design - Fashion

MODULE LEADER(S):Josie Misick EXTENSION: EMAIL: [email protected]


STATUS: Core



CO-REQUISITES: None

ASSESSMENT: 100% coursework


QUALIFYING MARK(S) FOR ASSESSMENT(S):35%

SPECIAL FEATURES None

ACCESS RESTRICTIONS None

SUMMARY OF MODULE CONTENT: This module will provide students with an understanding of the fashion industry within its social, cultural and historical context. It explores where fashions and trends come from and how they are used within industry to support fashion product and business development. Through examining what has happened in the past students will gain an understanding as to why and how fashion changes. Looking at how the social, cultural, political and economic climate can all contribute to future shifts in fashion direction, and through developing an understanding of what factors impact change students will to start to predict what is going to happen in the future and understand how this can be used within a strategy for fashion product and business potential maximisation.

MODULE AIMS

To gain an understanding of the fashion industry within its social, cultural and historical context.

To demonstrate that fashion is inter-play between social, historical and contemporary culture and to understand how these interactions affect change within the fashion industry, both on macro and micro levels.

To gain an understanding of how the fashion industry utilizes macro and micro trend information to inform decisions in product development and retail strategy processes.


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LEARNING OUTCOMES

On the completion of this module students will be able to: Knowledge and understanding

1. Evaluate and understand the breadth and width of influences affecting the fashion industry in a manner which evaluates evidence and provides logical amalgamations to concepts.

Specific skills

2. Select appropriate trend data from a range of sources and develop appropriate research strategies to analyse their evolution and impact.

Transferable skills

3. Identify key areas for analysis and choose appropriate methods for evaluation in a considered manner. 4. Take responsibility for own learning with minimum direction and assess the process through the written medium. 5. Communicate effectively through a written and visual online medium and report how research has been undertaken and conclusions arrived at in a clear and concise manner.


This module offers students an overview of the contextual factors informing and affecting for the fashion industry, particularly in the analysis of trend indicators and their role in maximising opportunity within the fashion industry. It will provide students with an understanding of fashion within its social, cultural and historical context. It explores macro and fashion trend evolution and support students in an evaluation of trend development and their significance through the wider context of the fashion cycle, process and via product development. It also looks at the history of fashion including the media and cultural industries. Additionally it will address moral and ethical issues around fashion and how trends might impact upon them.

TEACHING AND LEARNING METHODS

The class will meet once per week for three hours which will be split across a combination of lecture and seminar activities (aprox.50/50). There will also be group visits. There will be contact time for 10 weeks in each semester, 20 weeks in total. Tutorials will be offered both within and outside of this contact time. Activity type Category Student learning and teaching

hours*



Tutorial Scheduled





Fieldwork Scheduled



Total Scheduled

Placement Placement


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These assessments will allow students to work as a group and individually to present their findings, both within presentation and written formats. The presentation of Trend Mood Boards (LO1,2, 3) will allow students to research and evaluate trend information and apply their findings to a retail scenario. The Online Journal (LO3.4.5) will help students research and evaluate the cultural, social and political contexts of fashion independently as well as within the classroom to evaluate their own learning and developmental experience within the subject context. ASSESSMENT CRITERIA

Trend Boards and Rationale Communication and Information Technology

●Communicate effectively in a variety of formats ●Effectively use all appropriate technologies available to support the finished

work Management of Information and Research Techniques

●Select and manage information competently ●Undertake reasonable research tasks with minimum guidance Organisation

●Take responsibility for own learning with minimum of direction ●Contribution to the debate and learning experience

Problem Solving and Decision Making ●Identify key problems

●Develop appropriate and original approaches for the resolution in a considered manner.

Online Blog Management of Information and Research Techniques ●Select and manage information competently ●Undertake reasonable research tasks with minimum guidance Communication and Information Technology

●Communicate effectively in a variety of formats ●Effectively use all appropriate technologies available to support the finished

work Analysis and Evaluation

●Evaluate statements or situations in relation to supporting evidence and context

●Logically amalgamate concepts Problem Solving and Decision Making

●Identify key problems ●Develop appropriate and original approaches for the resolution in a considered manner.


Individual submission of trend mood boards for the Spring/Summer season which presents a key macro and key micro fashion trend, edited and interpreted for a


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specific high street retailer. The Boards will be supported by a one page rationale of their significance both for the season and the high street retailer, with ideas included on how the trend trend could be applied to one of the retailer’s ranges.

Students will maintain a blog throughout the duration of the module, posting regularly on the themes introduced through lectures and visits on the course. The Journal is e a personal account of student’s learning journey on the module, so which aspects they choose to write about will be a matter of personal preference, though should include an evaluation of their experience through both the formal lecture programme and extra-curricular visits and experiences in addition to independent research undertaken. Name of assessment Weighting % Qualifying mark/set

%

Part 1: Trend Boards and Rationale 30% 35%

Part 2: Online Journal 70% 35%

SOURCES

Students need to be reading current newspapers, trade journals, and fashion magazines (online and print) such as Vogue UK, Vogue US, Harper’s Bazaar, Vanity Fair, style.com, refinery29.com, vogue.com,fashiontrendsetter.com On a regular basis in addition to accessing fashion blogs such as those listed below. Most importantly, they should be taking advantage of access to the London shops, keeping up-to-date with both Designer brands and High Street retailers and evaluating market trends independently. tavi-thenewgirlintown.blogspot.com thesartorialist.blogspot.com stylebubble.typepad.com highsnobiety.com garycardiology.blogspot.com

Recommended reading: Essential Reading: M 2002 Fashion as Communication. 2nd ed.London:Routledge, Entwistle, J. 2000 The Brannon,E.2005 Fashion Forecasting:Research, Analysis and Presentation 2nd ed. New York:FairchildBruzzi & Church-Gibson Bruzzi,S. and, Church Gibson,P (eds.) 2000 Fashion Cultures: Theories, Explorations, and Analysis. London:Routledge, London:Batsford Steele,V. 1997 Fifty Years of Fashion – New Look to Now, NewHaven:Yale University Press. Further Reading: Mackrell, A 2005 Art & Fashion. The Impact of Art on Fashion and Fashion on Art Barnard, Fashioned Body: Fashion, Dress, and Modern Social Theory. Cambridge:Polity Press Ross,A. 1997 No Sweat: Fashion, Free Trade and the Rights of Garment Workers. New York:Verso, .


http://tavi-thenewgirlintown.blogspot.com/

http://www.thesartorialist.blogspot.com/

http://stylebubble.typepad.com/

http://www.highsnobiety.com/

http://garycardiology.blogspot.com/


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DATE OF APPROVED RE-VALIDATION/REVIEW:

FULL MODULE TITLE: MANAGEMENT RESEARCH METHODS

SHORT MODULE TITLE: MRM


CREDIT VALUE: 15

LENGTH: 1 Semester

SCHOOL AND DEPARTMENT: Media, art and Design,Fashion

MODULE LEADER(S): Helen Batley

EXTENSION: 66532


HOST COURSE: BA Fashion Merchandise Management

STATUS: Core

SUBJECT BOARD:


CO-REQUISITES: None

ASSESSMENT: In-module qualifying set: group research 70%; End of module qualifying set: individual contribution & research proposal 30%

Minimum of 35% in each qualifying set and 40% overall required.

STUDY ABROAD: no alternative assessment required.

QUALIFYING MARK(S) FOR ASSESSMENT(S): the standard qualifying mark of 35% applies


ACCESS RESTRICTIONS: not to be taken with any other Research Methods module

SUMMARY OF MODULE CONTENT: This module is designed to introduce the main aspects of management research. It provides an understanding of the philosophies which drive research, a capability in the main research methods and develops an analytical approach to research which will support students in all their studies in addition to providing an insight to support them in their practical work placement and to prepare them for the Major Project in the final year. Business research is also an important management tool that exerts a major influence on policy and decision-making. Working independently and collaboratively in self managed learning sets, students develop business and academic research skills using a problem-based approach.

MODULE AIMS The aims of this module are to:

develop an awareness of the philosophical, political and ethical issues influencing research in a business context

develop research skills using a problem-based learning approach requiring the use of different research strategies and methods for different contexts

facilitate an emerging ability to critique evidence in order to develop own criteria and judgement


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encourage students to take responsibility for their own learning, negotiation and team working in the context of a research project

LEARNING OUTCOMES By the end of the module the successful student will be able to: Specific skills

1. Develop, plan, implement, evaluate and communicate outcomes for a piece of primary research into a business management issue making effective use of research methods.

2. Use a relevant software package to analyse primary data Transferrable Skills

3. Access and critically evaluate relevant literature and secondary data from a variety of sources

4. Communicate research findings in an appropriate format 5. Interact effectively within a group, giving and receiving feedback on own

performance and that of others, modifying behaviour where appropriate INDICATIVE SYLLABUS CONTENT Philosophical and ethical considerations in business research. The research process: problem definition; theoretical framework; research design to address issues of validity, reliability and transferability; conducting a literature review; accessing and interpreting secondary data; sampling; research methods and instruments; qualitative and quantitative data collection and analysis. TEACHING AND LEARNING METHODS The module will consist of a number of initial keynote lectures which will introduce concepts and issues. It will be delivered in seminars using activity-based learning. Computer workshops will allow individuals to practise the use of relevant software packages for data analysis. In line with the aim to develop self directed learners, students will be encouraged to take responsibility for their own learning and development and to contribute to the development of others through the use of self managed learning sets. The module will be delivered using the research process as a structure so continuously reflecting and supporting the assessment activity. Students will work in their learning sets to research an area for a client. The client could be an external organisation, or the students themselves, or the University. To facilitate the effectiveness of this teamwork, they will work in these learning sets (task focus) during seminars working on their project. Each learning set will present their work in progress for peer and tutor review. Within each learning set there will be a formal peer assessment of the contribution of the individual. This range of learning methods will develop key employment skills of research, technology, communication, teamwork, self-management and reflection. Activity type Category Student learning and teaching

hours*



Tutorial Scheduled




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Fieldwork Scheduled



Total Scheduled

Placement Placement



ASSESSMENT RATIONALE The in-module component is designed to test the students’ ability to develop, plan, implement and report on a piece of research into a business management issue. As a group activity, it assesses their ability to interact effectively to achieve team goals. Each group will work to a learning contract incorporating peer assessment. (LO 1,2, 3 and 4) Specific aspects of work in progress will be submitted for assessment at regular intervals. This will be marked, critiqued and feedback given. Groups will be allowed to reflect on the feedback and to make revisions to their work in progress to improve subsequent performance but the initial mark will be recorded. This continuity of assessment and feedback encourages a positive future learning experience whilst assessing current performance. The end-of-module component allows recognition of the contribution of the individual. The Research Proposal allows the individual to show their understanding of the research process. (LO 1, 2 and 5) ASSESSMENT CRITERIA Students will be assessed on: Group research activity Management of Information and Research Techniques

Can manage information and select appropriate data from a range of sources

Develop appropriate research strategies

Coherence & relevance of methodology

Correct referencing Problem solving and decision making

Can identify key problems, develop appropriate creative and original approaches, tools or methods for the resolution in a considered manner

Feasibility & clarity of objectives;

Evidence of sources of error; identification of limits of study, limitations and critical evaluation

Analysis and evaluation

Sophistication of argument based on analysis and originality of thought


Communicate effectively

Effectively use all appropriate information technologies available


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Individual end of module assessment: Management of Information and Research Techniques

Can manage information and select appropriate data from a range of sources

Develop appropriate research strategies

Coherence & relevance of methodology

Correct referencing Problem solving and decision making

Can identify key problems, develop appropriate creative and original approaches, tools or methods for the resolution in a considered manner

Feasibility & clarity of objectives;

Evidence of sources of error; identification of limits of study, limitations and critical evaluation


Assessment Description Weighting Learning Outcomes

In-module qualifying set

Group

Plan, design, implement & present self-determined research into a business issue.

70%

1,2,3,4

End-of-module qualifying set

Individual Peer assessment of individual contribution to Group Research (10%); Outline Research Proposal (20%)

30% 5 1,2

SOURCES

Bradley, N. (2010) Marketing Research – tools & techniques. (2nd Edition) Oxford: Oxford University Press

Bryman, A. and Bell, E. (2007) Business Research Methods (2nd Edition) Oxford: Oxford University Press

Cottrell, S. (2005) Critical Thinking Skills. Basingstoke: Palgrave Macmillan Field, A. (2009) Discovering Statistics Using SPSS. (3rd Edition) London: Sage Gaimster, J (2011) Visual Research Methods in Fashion Oxford: Berg Publishers Malhotra, N.K. (2010) Marketing Research. (6th Edition) Harlow, UK: Pearson Saunders, M. and Berman Brown, R. (2007) Dealing with Statistics: What you need to know. Milton Keyes: Open University Press Saunders, M., Lewis, P. and Thornhill, A. (2009) Research Methods for Business Students. (5th Edition) Harlow: Pearson Education International Journal of Market Research Journal of Business Research Journal of Consumer Behaviour Journal of Consumer Research Journal of Fashion Marketing and Management Journal of Visual Merchandising and Retail Design Qualitative Market Research: An International Journal.


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DATE OF INITIAL VALIDATION: May 2003



FULL MODULE TITLE: BUSINESS EXPERIENCE

SHORT MODULE TITLE: Business Experience


CREDIT VALUE: 15

LENGTH: Year Long Jan – Dec


MODULE LEADER(S): Helen Armour

EXTENSION: 67941



STATUS: Core



CO-REQUISITES: None

ASSESSMENT: Individual Presentation 30% Individual Report 50% and Individual Presentation 20%

STUDY ABROAD: Not available




SUMMARY OF MODULE CONTENT: This module facilitates your learning whilst in the work place. The focus of the module is to help you recognize and then develop the appropriate skill set needed in the workplace. You are given a placement supervisor at the start of the module. The supervisor encourages you to consider how you participate actively and confidently in the workplace and to debate the constraints and realities of working life.

MODULE AIMS

To enable you to broaden your understanding of the business environment through practical experience.

To help you to participate actively and confidently in an employment situation.

To contribute to your development as an effective employee. LEARNING OUTCOMES By the end of this module the successful student will be able to:


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Transferable Skills 1. Identify the key skills and attitudes you want to acquire whilst on your work

placement in order to make the placement beneficial to the progression of your career

2. Participate actively and confidently in the workplace

3. Apply to the work situation appropriate methods of analysis developed so far

4. Debate the constraints and realities of working life and compare with the

theory

5. Identify a key issue in your employer’s business, prepare a written business report and a presentation to communicate your research, analysis and findings.

INDICATIVE SYLLABUS CONTENT This 15 credit module extends throughout the two semesters of working experience. You will be assigned to a tutor who will work closely with you throughout all phases of the module. The respective roles and responsibilities of you, the student, the employing organisation and the University of Westminster will be clearly laid out in the business placement guide which you will receive at the beginning of this module. TEACHING AND LEARNING METHODS Your personal tutor will be your support throughout this module. Students both in an FMM arranged placement and those in a placement arranged themselves will be supported through the module. Activity type Category Student learning and teaching

hours*

Lecture Scheduled

Seminar Scheduled 2






Fieldwork Scheduled



Total Scheduled

Placement Placement 144

Independent study Independent


ASSESSMENT RATIONALE The first assignment is designed to allow you to reflect on how your skill levels, both technical and behavioural, have developed in the first few months of work placement. You will be expected to relate how your role fits into the overall business structure (LOs 1, 2 and 4)


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The second assignment is a work based project; an investigation of something which the organization feels is worth examining and will be of use to the company. Therefore it is imperative that the project subject matter is agreed upon through consultation of both your line manager and placement tutor. The second assignment will be presented and submitted as a report (LOs 3 and 5) ASSESSMENT CRITERIA Reflective Presentation Communication & Information Technology

Communicate effectively, well-structured and to time.

Effectively use appropriate information technologies, clear slides that support the presentation


Can manage information, give appropriate background information to company.

Select appropriate data from a range of sources. Self-Evaluation

Can evaluate own strengths and weaknesses, with the support of appropriate examples.

Business Issue Report Communication & Information Technology

Communicate effectively in a professional and business like style

Business specific jargon is clearly explained Management of Information & Research Techniques

Demonstrate understanding of the issue and its relevance

Managed research in a timely manner using internal and external sources as appropriate

Numerical and analytical

Carry out relevant and correct analysis of the raw data

Analyse results of calculations and interpret correctly the results Analysis and evaluation

Maintains objectivity and a flexible approach to problem solving

Shows creativity of thought and the ability to come to sound commercial conclusions

Identifies, risks, opportunities and limitations as relevant Organisation

Ability to learn independently

Adhered to proposal, went beyond tutors suggestions

Business Issue Presentation Communication & Information Technology

Communicate effectively in a professional and business like style


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Business specific jargon is clearly explained Management of Information & Research Techniques

Demonstrate understanding of the issue and its relevance

Managed research in a timely manner using internal and external sources as appropriate

Numerical and analytical

Carry out relevant and correct analysis of the raw data

Analyse results of calculations and interpret correctly the results Analysis and evaluation

Maintains objectivity and a flexible approach to problem solving

Shows creativity of thought and the ability to come to sound commercial conclusions

Identifies, risks, opportunities and limitations as relevant ASSESSMENT METHODS AND WEIGHTING

.

Name of assessment Weighting % Qualifying Mark Qualifying mark

Reflective Presentation (indiv) 30% 35% Business Issue Report (indiv) 50% 35% Business Issue Presentation (indiv) 20% 35%

35% 35% 35%

SOURCES It is important during your year out to stay abreast of industry issues by reading both Drapers and Retail Week; you should also read a quality newspaper regularly to stay abreast of wider business, political and economic conditions.





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MODULE AIMS This module aims to:

Explore the theory and contemporary practice of visual merchandising, as applied in the fashion retail sector.

Identify how a retail identity is delivered from exterior window displays and communication tactics to internal display, product promotion and spatial layout.

To use contemporary IT packages to explore how a creative solution can be applied to a specific retail problem and presented in a professional manner.

LEARNING OUTCOMES By the end of this module successful students will be able to: Knowledge and understanding

1. Define the role and responsibilities of the visual merchandiser and how they interrelate with other members of the retail and buying and merchandising teams.

2. Identify and evaluate visual merchandising presentation techniques, communication tactics and the atmospheric elements that enhance the retail environment.

Specific skills 3. Apply the principles behind effective space management and in store visual

merchandising to a specific retail problem 4. Define strategies that strengthen retail brand and store image

FULL MODULE TITLE: VISUAL MERCHANDISING

SHORT MODULE TITLE: Visual Merchandising

MODULE CODE: 2FBM503

CREDIT LEVEL: 5

CREDIT VALUE: 15

LENGTH: 1 semester

SCHOOL AND DEPARTMENT: Media Art and Design. Fashion

MODULE LEADER(S): Julianne Lavery

EXTENSION: TBC EMAIL: [email protected]

HOST COURSE: Fashion Buying Management

STATUS: Core UK Pathway FMM


PRE-REQUISITES: Cad and Illustration ( for FBM students only)

CO-REQUISITES: None


STUDY ABROAD: None

QUALIFYING MARK(S) FOR ASSESSMENT(S):35%



SUMMARY OF MODULE CONTENT: This module covers the theory and practice of visual merchandising, product promotion and interior display. It enables students to understand and evaluate the visual strategies that retailers employ in order to communicate their brand message, promote store image and increase merchandise sales. The module combines the skills gained on the CAD and Illustration module from level 4 with an appreciation of how to use the Mock Shop package to create a visual merchandising solution for a specific fashion story and store. Specialist CAD seminar sessions will be scheduled to review and develop the process and application of visual merchandising tools.

https://webmail.wmin.ac.uk/owa/redir.aspx?C=aabb116c1fd14b8b87adaafc526fbc74&URL=mailto%3alaveryj%40westminster.ac.uk


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5. Understand the use and applications of CAD visual merchandising packages and use these to communicate a retail solution.


Introduction: The role and responsibilities of the visual merchandising team

Store environment: Elements and objectives

Communicating the brand message: Store image, signage, logos

Store planning: Space planning and allocation. The use of planograms Store circulation and flow

Merchandise fixtures and fittings

Visual Merchandise Techniques Window/Interior displays, lighting, atmospherics, music and scent

CAD Visual merchandising packages: Main Features and Applications

Visual communication Theory and application

TEACHING AND LEARNING METHODS Interactive lectures and seminars. Videos. Offsite visits to retail stores. Group work and case analysis.




Tutorial Scheduled





Fieldwork Scheduled



Total Scheduled

Placement Placement



ASSESSMENT RATIONALE The creative package presentation is designed to assess the student’s ability to utilise IT solutions to solve in store visual merchandising problems and communicate a coherent brand message. (LO 1-5) The report assignment focuses on an evaluation of current business practices. (LO 2, 4) ASSESSMENT CRITERIA Report Communication:

Communicate effectively in a report format.

Effectively use all appropriate information technologies available. Management of information:

Select appropriate data and information from primary research.

Develop appropriate research strategies for the visual journey Analysis and evaluation

Evaluate visual merchandising and the in store experience.

Logically amalgamate concepts.

Can identify key problems. Organisation

Can take responsibility for own learning with the minimum of direction.


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Good attendance. Contribution to the debate and learning experience.

Group Presentation package Communication:

Communicate effectively in the presentation and supporting visual proposal document.

Effectively use all appropriate information technologies available. Management of information:

Select appropriate data from a range of sources.

Develop appropriate and creative research strategies Group work

Can interact effectively within a team, giving and receiving information and ideas and modifying responses where appropriate.

Develop group objectives and meet individual agreed obligations. Problem solving and decision-making

Develop appropriate, creative & original approaches, tools or methods for the resolution in a considered manner.


Name of assessment Weighting % Qualifying mark/set % Display Package 50% 35% Individual report 50% 35%

SOURCES Morgan, T., (2011) Visual Merchandising: windows and in store displays for retail, 2nd Ed. Laurence King Publishing Morgan, T., (2010) Window Display: new visual merchandising. Laurence King Publishing Pegler, M., (2006) Visual Merchandising and Display, 5th Ed. Fairchild Books Additional Reading: Bell J.A.& Ternus K. Silent Selling: Best Practices & Effective Strategies in Visual Merchandising, 2ND Ed. Fairchild Publishers Inc. Floor, K. (2006) Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace. Kogan Page Newman, AJ and Cullen, P (2002) Retailing: Environment and Operations. Thomson Manuelli, S., (2006) Design for Shopping: new retail interiors. Laurance King Publishing Moreno, Shonquis., Dress Code: Interior Design for Fashion Shops. Frame/Birkhauser. Portas, M., (2006) How to Shop with Mary, Queen of Shops. BBC Books. Varley, R. (2006) Retail Product Management, Buying and Merchandising, Routledge

DATE OF INITIAL VALIDATION: 2007 DATES OF APPROVED MODIFICATIONS:



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FULL MODULE TITLE: FUNDAMENTALS IN TEXTILES

SHORT MODULE TITLE: Fundamentals in textiles

MODULE CODE: MFMM501

CREDIT LEVEL: 5

CREDIT VALUE: 15

LENGTH: 1 Semester


MODULE LEADER(S): Beth Jelly EXTENSION: EMAIL: [email protected]


STATUS: core



CO-REQUISITES: None

ASSESSMENT: In class test 30%, Individual Report 70%

STUDY ABROAD option




SUMMARY OF MODULE CONTENT: In this module you will learn to identify basic textile structures, the fibres used for their production and gain knowledge of key textile terminology to use when communicating with the textile and garment industries. An understanding will be gained of the channels of distribution of textile products. It will consider suitable different textile products for various sectors of the fashion retail market, based on aesthetic and functional attributes.

In

MODULE AIMS

To enable you to recognise, identify, and accurately describe basic textile

structures and major variations of those structures.

To develop the ability to appreciate and to question the general suitability

of textile materials as used for manufacture.

The ability to relate textile materials to aesthetic and functional

performance attributes of consumer products such as apparel.


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To enable you to use the correct textile terminology as a basis for more

effective communication with professionals from both the textile and

garment industries.

An ability to follow channels of textile distribution with an understanding

of lead times.

LEARNING OUTCOMES


1. Understand the production processes of a variety of key textiles, produced

globally.

Specific Skills

2. Apply knowledge gained to the wider fashion textile market. Analyse and

evaluate the appropriateness of various textiles for different products and

retailers within the market, considering aesthetics and functional attributes

required.

3. Identify key fabric structures using correct textile terminology

Transferable Skills

4. Communicate research and ideas, clearly and professionally using correct

textile terminology.


Introduction to fibres and yarns and their classification, characteristics and

evaluation of their differences.

Spinning – How natural and man made fibres are produced and spun.

Woven, non woven and knitted fabric construction – principles of fabric

construction, characteristics of different types of fabrics. Identification of

varying structures.

Application of colour/pattern – printing, dying and finishing.

Global production and distribution channels of fibres yarns and fabrics.

Aesthetics and functionality of textiles in fashion – quality labelling and

testing.


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TEACHING AND LEARNING METHODS

This module will be taught through a combination of lectures, seminars, field trips

and tutorials. Lectures will focus on the technical and theoretical aspects of textile

manufacturing, and seminars will give the student the opportunity to put into

practice what they have learnt in lectures, to ensure deeper learning. There will be

use of actual fabrics to serve as the example of the particular topic studied. Field

trips will include fabric sourcing trips, industry textile fairs and exhibitions. There

will be an opportunity for input from professionals working in the industry.




Tutorial Scheduled





Fieldwork Scheduled



Total Scheduled 39

Placement Placement




The students will be assessed by a combination of in class test and individual

piece of course work on textiles. Students will complete an in class test half way

through the module, that covers key areas taught up to that point. It will test

students knowledge and understanding of key textile terminology and processes (

LO 3 )

Students will be asked to undertake a 2,000 word report, in which they need to

research and devised a selection of relevant garments for a chosen retailer,

providing clear rationale for choice of style, fibre and fabric. It will require


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students to research, and critically evaluate use of textile products for the fashion

market ( LO 1,2 & 4 )

ASSESSMENT CRITERIA

The in class test


Good evidence of business awareness

Demonstrates an understanding of current textile production

The individual report

Communication & Information Technology

Communicate effectively in a written format, with appropriate structure

and balance using correct textile terminology.


Manage information and business awareness.

Select appropriate data from a range of sources that best support your

area of textile study.


Evaluate statements or situations in relation to supporting evidence and

context.


Problem Solving and Decision Making

Show commercial application and understanding of textile related issues

Develop appropriate, creative and original approaches, tools or methods

for the resolution in a considered manner.

Organisation

Can take responsibility with the minimum of direction.

Good attendance. Contribute to the debate and learning experience.

Assessment Methods and Weightings


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Students will be asked to undertake competitive shop Reports to familiarise themselves with key retailers and to ensure they learn how to evaluate them from a business and not consumer perspective. (LO 1,2,3,4)


Name of assessment Weighting % Qualifying mark/set %

In class test 30% 35% Written report 70% 35%

SOURCES

You should take advantage of your access to the London shops, keeping up-to-

date with both Designer brands and High Street retailers and evaluating market

trends yourself.

Collier, B.J. ( 2009 ) Understanding Textiles. 7th edition Prentice Hall

Eberle, H.(2008 ) Clothing Technology:5th English edition Europa Lehrmittel

FURTHER READING

Cresswell, L., (2002). Textiles at the cutting edge. 2

nd ed. London : Forbes Publications.

Wilson, J., (2010). Classic and modern fabrics: the complete illustrated source book. London : Thames & Hudson. Timmerman, K., (2009). Where am I wearing? Chichester : John Wiley

Textile Institute, (2002).Textile Terms and Definitions. 11th ed. Manchester : Textile

Institute.

Cook, J.G., (1994). Handbook of Textile Fibres. 5th ed. Cambridge : Woodhead

Publishing

Black, S., (2008). Eco-Chic: The Fashion Paradox. London : Black Dog. Bradock, S.E. & O’Mahony, M., (2005).Techno Textiles 2. London : Thames & Hudson. Collier, B. J. & Epps, H.H., (1999). Textile Testing and Analysis. Upper Saddle River, NJ: Prentice Hall. Udale, J., ( 2008) Textiles and Fashion. Switzerland ; AVA publishing WGSN, Mintel, Verdict All available via Library Search. Search for them by name

in the main search box at http://www.westminster.ac.uk/librarysearch

Textile View http://www.view-publications.com Print copies available in Harrow library

Vogue magazine http://www.vogue.co.uk

http://www.westminster.ac.uk/librarysearch

http://www.view-publications.com/

http://www.vogue.co.uk/


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Print copies available in Harrow library

Vogue (US) available online via Library Search

Drapers http://www.drapersonline.com

Print copies available in Harrow library Available online via Library Search

London Fashion Week http://www.londonfashionweek.co.uk

Paris Fashion Week http://www.modeaparis.com

New York Fashion Week http://www.7thonsixth.com

Milan Fashion Week http://www.cameramoda.it

Paris Couture Week http://www.modeaparis.com

First View http://www.firstview.com

Showstudio http://www.showstudio.com

Style http://www.style.com

Selvedge http://www.selvedge.org

DATE OF INITIAL VALIDATION: 1999

DATES OF APPROVED

MODIFICATIONS:

http://www.drapersonline.com/

http://www.londonfashionweek.co.uk/

http://www.modeaparis.com/

http://www.7thonsixth.com/

http://www.cameramoda.it/

http://www.modeaparis.com/

http://www.showstudio.com/


http://www.selvedge.org/


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FULL MODULE TITLE: THE FASHION BUSINESS SIMULATION GAME

SHORT MODULE TITLE: Commercial Skills

MODULE CODE: MFMM5XX CREDIT LEVEL: 5

CREDIT VALUE: 15

LENGTH: 1 Semester


MODULE LEADER: Kate Hopkin, Caroline Curtis

EXTENSION: 67952

67947


[email protected]


STATUS: Option



CO-REQUISITES: None





ACCESS RESTRICTIONS: Not to be taken with 2FMM608 Commercial Skills



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SUMMARY OF MODULE CONTENT: This module has been provided to give the student insight into the commercial aspects of retailing from “start up” strategy through planning and to trading. At the core of this module is the business game. This is an interactive simulation that looks at the risks and opportunities attached to business operations. It is a team exercise and each team must make a number of decisions concerning the set up, management and eventual profitability of “their company”. These decisions will be effected by the P.E.S.T.L.E. factors. These factors may change whilst the game is running. So far as possible the game has been designed to replicate the real business and trading environment of a retail unit and to include the factors and decisions that have to be made on a daily basis when trading a product in the retail environment. The essential point of running the game is to allow the student to begin to make the link between the business decisions made and the impact on their “business”. In order to support the business game lectures and activities will examine the key skills associated with the making of commercial decisions.

MODULE AIMS

To develop the commercial skills associated with running a business

To develop the students understanding of the implications of decisions made

and to critically evaluate the positive or negative risks of outcome

To enable the students to effectively communicate the decisions made and to

justify their rationale


1. Understand the necessary information needed to make commercial decisions and develop the ability to understand if a commercial decision has been successful or not.

2. Identify and critically analyse the factors involved in delivering a profitable outcome in a business situation.

Transferable skills

3. Understand the importance of and appropriate use of the commercial skills needed within a business environment.

4. Evaluate the group performance and monitor the decision making process of the group.

5. Understand the need for timely decisions to be made.


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6. Effectively communicate business results and justify any difference from the expected or planned outcome


Business Game: An interactive simulation International & domestic considerations Studying data about a fictional company Debating strategies, making decisions, analysing results

Commercial skills: Evaluation of what commercial skills are. How to evaluate own level of skills How to develop personal business skills Risk management

TEACHING AND LEARNING METHODS The module will consist of two elements. Practical sessions using the interactive business game. Lecture and seminar based sessions where the skills needed to succeed within the business game and business in general are explored. Activity type Category Student learning and teaching

hours*



Tutorial Scheduled





Fieldwork Scheduled



Total Scheduled 40

Placement Placement





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The assessment in this module requires the student to demonstrate an awareness of the commercial skills needed to make sound business decisions and to critically evaluate where success or otherwise has occurred in the application of these decisions during the course of the game. Group presentation and a written summary (60%) The group is required to outline the progress and final outcome of the game and critically evaluate the result. This assignment will be backed by the executive summaries and the work prepared and produced in the course of the planning for and playing of the game and completed by the teams for that purpose. (LOs 1, 2, 3, 4, 5 & 6) Individual report (40%) Requires the student to critically evaluate their own commercial skills and the role they played within the team. (LO 1, 2 & 3) ASSESSMENT CRITERIA Group Presentation Communication:

Communicate effectively in a manner appropriate to the subject matter

Report practical procedures in a clear and concise manner in a variety of formats.

Effectively use all appropriate Information technologies available. Management of Information & Research Techniques:

Manage information.

Select appropriate data from a range of sources and develop appropriate research strategies.

Use Harvard referencing system.

Numerical & Analytical:

Calculate complex numerical problems.

Understand how to analyse results of calculations.

Undertake basic data analysis. Accuracy shown at all times.

Critical Evaluation:

Evaluate statements in terms of evidence to detect false logic or reasoning.

To provide logical amalgamations to concepts. Problem Solving:

Identify key areas of problems

Choose appropriate tools/methods for their resolution in a considered manner.

Group Work:

Interact effectively within a team/learning group giving and receiving information and ideas and modifying responses where appropriate

Individual Report Management of Information & Research Techniques:

Manage information.


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Select appropriate data from a range of sources and develop appropriate research strategies.

Use Harvard referencing system. Critical Evaluation:

Evaluate statements in terms of evidence to detect false logic or reasoning.

To provide logical amalgamations to concepts.

Organisation:

Take responsibility for own learning with minimum direction Self Evaluation:

Evaluate own strengths and weaknesses, challenge received opinion and

develop own criteria and judgment


Group Presentation 60% 35% Individual Report 40% 35%

SOURCES David Butler : Business planning : a guide to business start-up 1951-Oxford : Butterworth-Heinemann (2000) Max H. Bazerman Don A. Moore: Judgment in managerial decision making: John Wiley & Sons (2009) R Stolt: Speaking your mind, Longman (2001) S Mandel: Effective Presentations Skills A Practical Guide for Better Speaking, ACM (2000) It is expected that all students will keep abreast and up to date on general business issues not just those specifically related to retail. It is strongly suggested that at least one of the more serious newspapers business sections should be read on a regular basis.

DATE OF INITIAL VALIDATION: May 2014


DATE OF MINOR MODIFICATIONS:


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FULL MODULE TITLE: INDUSTRIAL PLACEMENT – STUDY ABROAD FOR FMM EXCHANGE STUDENTS

SHORT MODULE TITLE: Industrial Placement – Study Abroad for FMM Exchange Students

MODULE CODE: MFMM 5O4 CREDIT LEVEL: 5

CREDIT VALUE: 15

LENGTH: 1 semester


MODULE LEADER: Caroline Curtis

EXTENSION: 67947



STATUS: Option for FMM Exchange Students Only

SUBJECT BOARD: FASHION

PRE-REQUISITES: NONE

CO-REQUISITES:

ASSESSMENT: 100% Industrial placement hours and feedback

STUDY ABROAD


SPECIAL FEATURES:

ACCESS RESTRICTIONS: FMM Incoming Exchange Students ONLY

SUMMARY OF MODULE CONTENT: This module gives those of students enjoying a study abroad exchange the opportunity to broaden their understanding of business environments through practical career related experience. It enables them to gain an understanding of the working practices in the UK and appreciate the similarities and differences compared to their home country. Students are encouraged to identify and develop personal, professional and transferable skills. This should, in turn develop the understanding of the type of career opportunities available or could be created.

MODULE AIMS

To enable students to broaden their understanding of business environments through practical career related experience.

To enable students to gain an understanding of the working practices.

To help students to participate actively and confidently in an employment situation.

To develop an understanding of the type of career opportunities available or could be created.

LEARNING OUTCOMES By the end of this module the successful student will be able to: Key Transferable Skills



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1. Critically evaluate the integral role of professional and transferable skills that contribute to the success of an Industrial placement

2. Present effectively in person and on paper 3. Participate actively and confidently in the workplace 4. Analyse development of skills and abilities throughout the industrial

placement INDICATIVE SYLLABUS CONTENT

Breaking into the job market, Planning, analysis and assessment of your skills, your strengths and weaknesses.

Applying for the job. Prior to applying for an industrial placement, guidance in the preparation and writing of CV’s which are appropriate for UK job applications.

Preparation, research and techniques used for interviews. How to handle difficult questions and deal with nerves

Completion of the work experience

Career Progression. Assessing your career plan in terms of the experience gained during the industrial placement

TEACHING AND LEARNING METHODS This module is for one semester. Students are given help and support in finding their industrial placements. This is through guidance with CV production appropriate for the UK and setting up interviews. The University does not, however, guarantee finding every student a University sourced industrial placement and also encourage students to use their own network to source their own industrial placement. The most effective industrial placements take place when students take control of their own learning. We encourage students to do this through a “learning agreement”. This document will detail their objective(s) or goal(s) for the industrial placement; their responsibilities during the industrial placement; payment, stipend, or non-payment; and planned work schedule signed by all parties involved. Activity type Category Student learning and teaching

hours*

Lecture Scheduled

Seminar Scheduled

Tutorial Scheduled





Fieldwork Scheduled



Total Scheduled 4

Placement Placement 142

Independent study Independent



ASSESSMENT RATIONALE The assessment for this module is based on the successful completion of 126 hours work experience and an evaluation of performance in the workplace. The evaluation


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is specified in the module handbook and is completed by the employer. This is then validated by the module leader. ASSESSMENT CRITERIA Completion of 126 hours work experience Dependability

Punctuality, follow through on projects, meet deadlines Professionalism

Appropriate appearance, manner and approach Co-operation

Team work

Willingness to help Attitude

Take direction, adaptable, open to constructive criticism Ability

Vocal maturity, readiness for industry, quality of work, verbal skills, written skills, IT skills

(LO 1, 2, 3, 4) ASSESSMENT METHODS AND WEIGHTINGS Name of assessment Weighting % Qualifying mark/set

% Industrial placement hours and feedback

100% 35%

SOURCES Key text In order to gain a good understanding of the industry, it is important that you read the daily newspapers and relevant trade magazines regularly appropriate trade and business news publications and editorials, including Drapers, Retail Week, and Verdict, Mintel, WGSN and company websites. World Wide Web www.WGSN.com WWW.vogue.comwww.Businessballs.com






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FULL MODULE TITLE: MAJOR PROJECT – FASHION MERCHANDISING

SHORT MODULE TITLE: Major Project

MODULE CODE: MFMM 603 CREDIT LEVEL: 6

CREDIT VALUE: 45

LENGTH: Year long


MODULE LEADER: Kate Hopkin EXTENSION: 67952



STATUS: Core



CO-REQUISITES: None

ASSESSMENT: 100% Coursework

STUDY ABROAD: Not applicable




SUMMARY OF MODULE CONTENT: In this area of the course the student has a whole academic year to carry through a major piece of research which draws on the knowledge and skills gained throughout the course. The student is given the opportunity to demonstrate to potential employers their intellectual and practical capacity. They are encouraged to select the project topic from the field of retail, and to integrate material from all study areas covered throughout their time on the course.

MODULE AIMS

To give the student the experience of carrying through a major piece of research drawing on the knowledge and skills gained throughout the course.

To enable the student to integrate material from the different study areas previously studied and their personal interests and experience to produce a detailed an extensive academic study.

The study should demonstrate the intellectual and practical capacity of the student as well as their academic ability.


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LEARNING OUTCOMES By the end of the module the successful student will be able to: Transferable skills

1. Take full responsibility for their own learning and be critical of the same with the minimum of guidance.

2. Select and manage information, competently undertaking straight forward research tasks with the minimum of guidance whilst carrying out a research project.

3. Identify key areas for research and investigation and select the appropriate tools and methods for their investigation in a considered and logical fashion

4. Engage effectively in academic and business debate in a professional and competent manner and produce a detailed and coherent project report & presentation.

5. Present a balanced argument demonstrating understanding of the complexities of the business environment and the ability to draw logical conclusions

6. Confidently apply own criteria and judgment on received opinion and reflect independently on appropriate actions and solutions.

7. Collect, analyse and interpret relevant data, drawing relevant conclusions appropriately. From a full range of sources having developed a wide ranging research strategy. Identify key areas for research and investigation and select the appropriate tools and methods for their resolution/investigation in a considered and logical fashion.

8. Confidently apply own criteria and judgment on received opinion and reflect independently on appropriate actions. Demonstrating unambiguously the ability to seek and make use of available feedback.

INDICATIVE SYLLABUS CONTENT The student will select their own study area under one of the following headings:

1. Enterprise - a project based on a contract with an employer, which sets out to analyse and solve a real- world problem.

2. Applied - a project which draws on the theoretical content of the course and applies it to the practical analysis of a real problem in the retail industry.

3. Theoretical - a project which develops in depth an aspect of one of the taught elements of the course.

Criteria for project selection: The topic chosen must be: • Relevant to the course and the aims and objectives of this module, in terms of subject matter and theoretical stance • Sufficiently challenging so as to stretch the student and enable them to reveal to a potential employer their capacity for research and their ability to reason • Feasible, in that the information required for the project can be obtained at a reasonable cost • Original, either by way of some of the information included or by way of the presentation of the arguments or conclusion drawn TEACHING AND LEARNING METHODS A short lecture and seminar programme of some six sessions and a maximum of 5 ½ hours personal tutor time with supervising tutor. The student will be assigned to a project supervisor who will be responsible for agreeing with them the topic area and title, signing off the topic proposal, commenting on staged drafts, giving general guidance and co-assessing the final piece of work. It is important, however, that the


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student takes responsibility for the project and does not become dependent on the supervisor. Activity type Category Student learning and teaching

hours*


Seminar Scheduled






Fieldwork Scheduled



Total Scheduled 33

Placement Placement




ASSESSMENT RATIONALE In the completion of a major piece of research drawing on the knowledge and skills gained throughout the course the student has the opportunity to demonstrate to potential employers, and others, their intellectual and practical capacity. The assessment is designed to demonstrate that the student is able to present their findings in both the written and verbal form, the latter being the more common form of presentation in the business world. Project proposal presentation (5%). Students will be assessed on the initial presentation of their project topic. Students will present their topic, including the rationale for the choice of subject to their supervising tutor who will be responsible for approving their topic choice. This is designed to ensure the selection of a topic which will if completed meet the module aims. (LOs 1, 2, 3 & 8) Individual report (70%) is designed to assess learning outcomes 1, 2, 3, 4, 5, 6, 7 & 8. Individual presentation (25%) is designed to assess learning outcomes 2, 3, 4, 5 & 6. ASSESSMENT CRITERIA Project proposal presentation Communication

Engage effectively in debate in a professional manner expressing relevant

original ideas.


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Undertake reasonable research tasks with minimum guidance demonstrating

initiative and ingenuity in the selection of research topics.

Critical Evaluation

Critically evaluate current opinion, statements and commercial approaches.

Organisation

Evidence of taking responsibility for own learning.

Report Communication

Engage effectively in debate in a professional manner producing a detailed

and coherent report.

Express relevant original ideas presenting the argument coherently and

logically and demonstrating a balanced approach in so doing.

Attention to detail and accuracy in use of English.

Numerical & analytical

Accurately analyse numerical data using both quantitative and qualitative

methods.

Apply the resultant numbers to provide comprehensive and critical

interpretation of data.


Demonstrate the ability to select and manage information competently &

undertake reasonable research tasks with minimum guidance.

Demonstrate understanding of the issues and arguments and some original

use of theories or application of research.

Display of a practical understanding of the limitations placed on theory by the

commercial and business environment.

Use Initiative and ingenuity in the selection of research topics and tools.

Appropriate and thorough references correctly cited and attributed

Critical Evaluation

Critically evaluate current opinion, statements and commercial approaches

providing evidence of the synthesis of theory and practice.

Demonstrate the ability to identify the value of information gathered, identify

and evaluate risk factors and best solutions.

Demonstrate the ability to use a rigorous academic framework and a clear

understanding of the theories used.

Problem Solving & Decision making

Demonstrate the ability to confidently and flexibly identify and define complex

problems.

Apply tools and methods to deliver creative and innovative solutions and

demonstrate the ability to critically evaluate the results of decisions made.

Organisation


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Clear evidence of taking responsibility for own learning and to clearly define

complex problems.

Self Evaluation

Confident application of own judgment criteria and the ability to challenge

received opinion.

Can seek and make use of feedback for personal development.

Presentation Communication

Engage effectively in debate in a professional manner expressing relevant

original ideas.

Express relevant original ideas presenting the argument coherently and

logically and demonstrating a balanced approach in so doing.

Comprehensively apply the appropriate information technologies available.

Critical Evaluation

Demonstrate the ability to identify the value of information gathered.


Demonstrate the ability to select and manage information competently &

undertake reasonable research tasks with minimum guidance.

Demonstrate understanding of the issues and arguments and some original

use of theories or application of research.

Display of a practical understanding of the limitations placed on theory by the

commercial and business environment.

Appropriate and thorough references correctly cited and attributed

Problem Solving & Decision making

Demonstrate the ability to confidently and flexibly identify and define complex

problems.

Apply tools and methods to deliver creative and innovative solutions and

demonstrate the ability to critically evaluate the results of decisions made.


% Project topic presentation 5% 35% Report 70% 35% Presentation 25% 35%

SOURCES Nicholas Walliman 2004: Your Undergraduate Dissertation: Sage Study Skills




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FULL MODULE TITLE: FASHION BRAND MANAGEMENT

SHORT MODULE TITLE: Brand Management

MODULE CODE: 2FMM601

CREDIT LEVEL: 6

CREDIT VALUE: 15

LENGTH: 1 Semester

SCHOOL AND DEPARTMENT: Media art and design. Fashion

MODULE LEADER: Caline Anouti

EXTENSION:

67959

EMAIL:

[email protected]


STATUS: Option



CO-REQUISITES: None


STUDY ABROAD: None


SPECIAL FEATURES:

ACCESS RESTRICTIONS: Students cannot register or gain credit for 2FMM601Fashion Brand Management when selecting Luxury Fashion Management None

SUMMARY OF MODULE CONTENT: ‘You don’t buy clothes you buy an identity’. (Tunsgate,M. 2008, Kogan Page) The brand management module will explore the subject of branding in the context of the contemporary fashion market. Lectures will explore how branding is the driving force of segmentation and positioning. Brands differentiate the sellers promise to deliver a set of specific features, benefits and values by creating emotional meaning in the minds of targeted customers. This module provides students with a theoretical and creative framework within which to evaluate brand positions and develop new creative brand concepts. Building on both the theoretical and creative foundation students will apply creative techniques to generate new brand proposition and communication strategies to position and launch concepts into the market.

MODULE AIMS

To explore the theory and practice of branding in the context of contemporary fashion and lifestyle businesses.


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To provide students with the brand management, communication and creative skills to develop and communicate new and sustainable ideas to fashion / lifestyle businesses and consumers.

LEARNING OUTCOMES On completion of this module, the successful student will be able to: Knowledge and understanding

1. Understand and apply the theories of branding to contemporary fashion/ lifestyle businesses.

2. Critically evaluate the commercial position and strength of a new and creative idea.

Specific skills 3. Apply branding tools to creatively develop innovative solutions to a new brand

proposition. 4. Apply creative skills to mock up branding and communication solution for a

fashion / lifestyle business problem. Transferable skills

5. Engage effectively in debate in a professional manner. Comprehensively apply the appropriate information technologies available to express relevant original ideas.

6. Interact effectively within a team. Effectively persuade and influence others, recognise, support or be proactive in leadership. Negotiate by professional means.


Introduction to brands and brand management

Brand identity & Image

Building brand equity

Brand communication and the brand narrative

Emotional branding, brand heritage, & story telling

Brand architecture targeting and positioning

The brand audit

Brand portfolio analysis

Designing and implementing brand strategies

Marketing communications to build brand equity

TEACHING AND LEARNING METHODS The module will be delivered in lecture and interactive seminar and workshop sessions. The class will explore contemporary case studies to apply theory to practice. Seminars will involve opportunities for the student to develop creative solutions to a number of problems to ensure deeper and not surface learning. A number of guest speakers will provide further insight into commercial and contemporary practice.


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Activity type Category Student learning and teaching

hours*








Fieldwork Scheduled



Total Scheduled

Placement Placement



ASSESSMENT RATIONALE The group presentation has been designed to assess the students’ ability to apply the theories of brand management and communication to the contemporary fashion market through the development of a new creative proposition or brand identity. Students will develop their brand positioning and brand communication skills to meet a commercial brief. (LO 1, 3, 4, 5, 6) The individual report assesses the students’ knowledge and understanding of the role of branding in the fashion industry and their ability to synthesise theory to practice through the critical evaluation and creative solutions of a new creative idea to enhance the brand’s portfolio. (LO 1, 2, 4 & 5) ASSESSMENT CRITERIA Assessment is marked against the following criteria: Presentation Communication:

Deliver a dynamic and compelling brand proposition.

Comprehensively apply the appropriate information and creative technologies to respond to the commercial and creative brief.

Express relevant original and creative ideas in an engaging and informed manner.


Can select and manage information, competently. Undertake reasonable research tasks with minimum guidance.


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Apply creative and innovative approaches to the problem. Problem Solving and Decision Making:

Confidently identify and define complex problems in a flexible manner.

Apply tools and methods to evaluate and deliver creative and innovative solutions.

Group Work:

Interact effectively within a team/ learning/ professional group. Effectively persuade and influence others, recognise, support or be proactive in leadership.

Negotiate in a professional context.

Meet individual obligations.

Report Communication:

Engage effectively in debate in a professional manner.

Produce detailed and coherent brand management reports.

Express relevant original ideas in an engaging and compelling manner.


Can select and manage information, competently. Undertake reasonable research tasks with minimum guidance.

Apply creative and innovative approaches to the problem. Critical Evaluation:

Critically evaluate current opinion, statements and commercial approaches.

Provide evidence of the synthesis of theory and practice for a given required outcome.

Problem Solving and Decision Making:

Confidently identify and define complex problems in a flexible manner.

Apply tools and methods to deliver creative and innovative solutions.

Organisation:

Can take responsibility for own work and criticise it.

Good attendance

A positive contribution to the debate & learning experience.


Name of assessment Group presentation Individual report

Weighting % 30% 70%

Qualifying mark % 35% 35%

SOURCES Key texts


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Wheeler, A (2009) Designing Brand Identity: An Essential Guide for the Whole Branding Team. John Wiley and sons. Simmons J ( 2009) Great Brand Stories: Innocent: Building a Brand from Nothing but

But the Fruit . Cyan

De Chernatony, L & McDonald, M (2003) Creating Powerful Brands. Butterworth-Heinemann ISBN: 0750659807 Kapferer, J-N (2008) The New Strategic Brand Management. 4th Ed. Kogan Page Aaker, D A (2002) Building Strong Brands . The Free Press Aaker, D A & Joachimstaler, E (2000) Brand Leadership. The Free Press Kapferer, J-N (2001) Reinventing the Brand. Kogan Page Keller, K L (2008) Strategic Brand Management. 3rd Ed. Pearson Educational Randall, G (1997) Branding: A Practical Guide to Branding, Planning, Organising and Strategy Kogan Page Tungate, M (2005) Fashion Brands. Kogan Page Kapferer, J & bastien, V (2009) The luxury strategy.Kogan Page Dahlen, lange & Smith ( 2010) Marketing communications. John Wiley & sons. Hancock,J (2009) Brand story. Fairchilds Wheeler A, ( 2011) Brand atlas. Wiley & sons. Okonokwo,U. (2007) Luxury fashion branding trends tactics and techniques. Palgrave macmillan

Websites: www.bof.com

This is a great site to keep you informed on all the news surrounding many fashion

brands and retailers. Imperative for appearing ‘professional’ within the industry. www.brandchannel.com

This is maintained by Interbrand – one of the world’s largest branding consultancies

and is full of articles, debates and comment on branding. An excellent resource. www.brandenergyresearch.com A UK based research agency specialising in brand issues. A wide range of papers and articles available here. www.brandrepublic.com Marketing practitioner web site run by Haymarket publishing. Good to get an idea of what’s going on in marketing/branding right now. www.interbrand.com Website of a leading UK based international branding consultancy. Many ‘white papers’. www.prophet.com Large US based branding consultancy. David Aaker (a branding guru) works here. www.wolff-olins.com Highly influential UK-based corporate identity specialists. Responsible for 2012 Olympics logo.




http://www.brandchannel.com/

http://www.brandchannel.com/

http://www.brandenergyresearch.com/

http://www.brandrepublic.com/

http://www.interbrand.com/

http://www.prophet.com/

http://www.wolff-olins.com/


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FULL MODULE TITLE: COMMERCIAL SKILLS AND APPLICATION

SHORT MODULE TITLE: Commercial Skills

MODULE CODE: 2FMM 608 CREDIT LEVEL: 6

CREDIT VALUE: 15

LENGTH: 1 Semester



EXTENSION: 67952

67947


[email protected]


STATUS: Option



CO-REQUISITES: None





ACCESS RESTRICTIONS: Not to be taken in conjunction with MFMM50X The Fashion Business Simulation Game



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SUMMARY OF MODULE CONTENT: This module has been provided to give the student insight into the commercial aspects of retailing from “start up” strategy through planning and to trading. At the core of this module is the business game. This is an interactive simulation that looks at the risks and opportunities attached to business operations. It is a team exercise and each team must make a number of decisions concerning the set up, management and eventual profitability of “their company”. These decisions will be effected by the P.E.S.T.L.E. factors. These factors may change whilst the game is running. The final result of the game is relatively unimportant to the learning from the module, the essential point of running the game is to allow the student to begin to make the link between their individual input to the team, the team decisions and the impact on their “business”. So far as possible the game has been designed to replicate the real business and trading environment of a retail unit and to include the factors and decisions that have to be made on a daily basis when trading a product in the retail environment. In order to support the business game lectures and activities will examine the key skills associated with the making of commercial decisions.

MODULE AIMS

To develop the commercial skills associated with running a business

To develop the students understanding of the implications of decisions made

and to critically evaluate the positive or negative risks of outcome

To enable the students to effectively communicate the decisions made and to

justify their rationale

To practice the dynamics of group work in a situation which replicates as

closely as possible the actual business work place


7. Understand, evaluate and manage the information needed to make commercial decisions and develop a process of review to understand if a commercial decision has been successful or otherwise.

8. Identify and evaluate the risk factors involved in delivering a profitable outcome.

Transferable skills 9. Understand the strengths of their own commercial skills and those of others

and how to use these skills properly in making the correct commercial decision.

10. Evaluate the group performance and monitor the decision making process.


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11. Interact effectively within a team/learning/professional group, recognize, support or be proactive in leadership and negotiate in a professional context and manage conflict.

12. Understand the need for timely decisions in a dynamic market. 13. Effectively communicate business results and justify any deviant from the

expected or planned outcome. INDICATIVE SYLLABUS CONTENT

Business Game: o An interactive simulation. o International & domestic considerations. o Studying data about a fictional company. o Debating strategies, making decisions, analysing results

Practice of team dynamics: o Extending learning in team dynamics. o Personality profiles of successful teams. o Recognition of own strengths within teams.

Commercial skills: o Evaluation of what commercial skills are. o How to evaluate own level of skills. o How to develop personal business skills. o How to develop skill level. o Risk management. o How to use others skill level in teams

TEACHING AND LEARNING METHODS The module will consist of two elements. Practical sessions using the interactive business game. Lecture and seminar based sessions where the skills needed to succeed within the business game and business in general are explored. Activity type Category Student learning and teaching

hours*



Tutorial Scheduled





Fieldwork Scheduled



Total Scheduled 40

Placement Placement




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ASSESSMENT RATIONALE The assessment in this module requires the student to demonstrate an awareness of the commercial skills needed to make sound business decisions and to critically evaluate where success or otherwise has occurred in the application of these decisions during the course of the game. Group presentation and a written summary (60%) The group is required to outline the progress and final outcome of the game and critically evaluate individual team members’ commercial skills and contribution to the group and the end result. This assignment will be backed by the executive summaries and the work prepared and produced in the course of the planning for and playing of the game and completed by the teams for that purpose. (LOs 1, 2, 3, 4, 5, 6, 7) Individual report (40%) requires the student to critically evaluate their own commercial skills and others they have worked with in the academic and business environment. The student should demonstrate an awareness of the skills and work practices essential for success in the business world. (LO 1, 2 & 3) ASSESSMENT CRITERIA Group Presentation Communication:

Engage effectively in debate in a professional manner and produce detailed and coherent reports of those discussions.

Comprehensively apply the appropriate information technologies available.

Express relevant original ideas. Management of Information & Research Techniques:

Select & manage information, competently undertake reasonable research tasks with minimum guidance.

Numerical & Analytical:

Accurately analyse numerical problems using both quantitive and qualitative methods.

Apply the resultant numbers to provide comprehensive and critical interpretation of data.


Indentify implicit value in information gathered, define terms comprehensively.

Identify and evaluate risk factors associated with a variety of circumstances.

Evaluate the best solutions to manage risk in the business. Problem Solving & Decision Making:

Confident & flexible in identifying and defining complex problems and apply appropriate knowledge tools/methods to their solution.

Critically evaluate results of decisions made. Group Work:

Interact effectively within a team/learning/professional group, recognise, support or be proactive in leadership, negotiate in a professional context and manage conflict

Individual Report Management of Information & Research Techniques:

Select & manage information, competently undertake reasonable research tasks with minimum guidance.



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Indentify implicit value in information gathered, define terms comprehensively.

Identify and evaluate risk factors associated with a variety of circumstances.

Evaluate the best solutions to manage risk in the business. Organisation:

Take responsibility for own learning and criticise it.

A positive contribution to the debate & learning experience. Self Evaluation:

Confident application of own criteria of judgment, challenging received

opinion and reflecting on actions.


Group Presentation 60% 35% Individual Report 40% 35%

SOURCES David Butler : Business planning : a guide to business start-up 1951-Oxford : Butterworth-Heinemann (2000) Max H. Bazerman Don A. Moore: Judgment in managerial decision making: John Wiley & Sons (2009) R Stolt: Speaking your mind, Longman (2001) S Mandel: Effective Presentations Skills A Practical Guide for Better Speaking, ACM (2000) It is expected that all students will keep abreast and up to date on general business issues not just those specifically related to retail. It is strongly suggested that at least one of the more serious newspapers business sections should be read on a regular basis.


DATE OF REVALIDATION:

DATES OF APPROVED

MODIFICATIONS: MARCH 2014

March 2012


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FULL MODULE TITLE: FASHION ENTREPRENEURSHIP

SHORT MODULE TITLE: Fashion Entrepreneurship


CREDIT VALUE: 15 credits

LENGTH: 1 semester.



EXTENSION: 67952

67947


[email protected]


STATUS: Option

SUBJECT BOARD: Fashion Merchandise Management


CO-REQUISITES: None

ASSESSMENT: 100% Coursework


QUALIFYING MARK(S) FOR ASSESSMENT(S) 35%



SUMMARY OF MODULE CONTENT: Many students possess entrepreneurial characteristics such as: vision; energy; confidence and self reliance. This Module will develop student’s natural abilities as entrepreneurs as well as providing a framework for exploring an innovative business plan. A series of lectures will analyse the theory and practice of enterprise, the processes involved and the skills required. Industry experts will provide specialised knowledge. Case studies will also be applied to discuss success and failure in Industry. The Module will discuss all elements of launching a business venture, from business plan projections, through to sales and marketing strategies and key performance indicators used to pursue strategic goals.

MODULE AIMS

To examine the context for a successful venture, in terms of the economic, competitive, technological, social, and global environments

To explore the idea of innovation and differentiation in business

To define suitable financial planning for both launching and sustainability

To evaluate the skills required to be a successful entrepreneur and leader.



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LEARNING OUTCOMES

On completion of this module the successful student will be able to: Knowledge and understanding:

1. Demonstrate a clear understanding of the building blocks required for any new business venture

2. Assess the role of business in the economy and understand the reasons behind success and failure

Specific Skills:

3. Produce a competent and viable Business Plan for a new venture 4. Be able to recognise the key reasons to launch a new venture, together with

the most suitable business formation, sales channel and product

Transferable Skills: 5. Development of entrepreneurial skills which can be used in all aspects of

business

INDICATIVE SYLLABUS CONTENT The role of business in the economy Reasons to launch a new venture Building blocks required Financial planning both for launch and ongoing success Business formations Choosing the most suitable sales strategy and channel Marketing strategy Business plan projections and key performance indicators Skills and qualities needed to be a successful entrepreneur and leader TEACHING AND LEARNING METHODS Interactive lectures and seminars. The examination of current and past case studies. Industry experts. Activity type Category Student learning and teaching

hours*








Fieldwork Scheduled



Total Scheduled 33

Placement Placement





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ASSESSMENT RATIONALE Individual coursework has been chosen to enable students to apply the learnings to a proposed new business venture which will include a financial plan along with a business strategy and evidence of what makes a successful business. Students will apply their knowledge to a specific business proposition.. (LO ,1,2,3,4,5)

ASSESSMENT CRITERIA

Assignment 1 Communication & Information Technology –

Verbally present initial business proposal

Effectively use all appropriate information technologies available Management of Information & Research Techniques

Can manage information.

Can select appropriate data from a range of sources and develop appropriate research strategies

Problem Solving and Decision Making

Can identify key areas of opportunity and risks and choose appropriate creative and original approaches, tools or methods for the resolution in a considered manner.

Assignment 2 Communication & Information Technology –

Communicate effectively the business plan in a written report.

Effectively use all appropriate information technologies available Management of Information & Research Techniques

Can manage information.

Can select appropriate data from a range of sources and develop appropriate research strategies

Critical Evaluation


Provide evidence and justification for all business decisions Problem Solving and Decision Making

Can identify key areas of opportunity and risks and choose appropriate creative and original approaches, tools or methods for the resolution in a considered manner


It is essential to include a three year forecast and cash flow for the business as well as other supporting financial data

Accurately analyse numerical problems using both quantitative and qualitative methods.

Apply the resultant numbers to provide comprehensive and critical interpretation of data.


% Individual proposal 20% 35%


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Individual report 80% 35% Sources: Key Texts Stokes, N. Wilson, N. & Mador, M. (2010) Entrepreneurship: Cengage Meadows, T. (2009) How to Set Up and Run a Fashion Label: Laurence King Publishing Ltd Granger, M. (2003) Fashion Entrepreneurship: Retail Business Planning: Fairchild Books



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FULL MODULE TITLE: DELIVERING CHANGE, MANAGING THE FUTURE

SHORT MODULE TITLE: Delivering Change, Managing the Future


CREDIT VALUE: 30

LENGTH: Year Long


MODULE LEADER(S): Helen Armour & Phil Tyler

EXTENSION: 67941


[email protected]


STATUS: Core



CO-REQUISITES: None

ASSESSMENT: Individual Proposal 10% Group Presentation 25% Individual coursework 30% Individual Coursework 35%

STUDY ABROAD: Not suitable for non FMM students




SUMMARY OF MODULE CONTENT: The module will look at how as future managers you can best drive profit in a changing world. The module will focus less on what will happen but rather opening your minds as to how trends evolve and how they then may impact on the world of retailing. There will be a great deal of scope for you to research trends and retailers that particularly interest you. In addition you will be introduced to the concept of strategy. What does it mean for you as future merchandisers, why and how does it vary between businesses. Much focus will be on how you approach both research and the generation of ideas, in addition group work will be an important part of sharing ideas and knowledge.

MODULE AIMS

To provide an environment and a framework for you to explore the future possibilities of fashion merchandising, to develop a proactive approach to the challenges posed by the uncertainty of the future

To extend cognitive capabilities and to encourage inductive thinking

To acquire familiarity with the principle concepts, frameworks and techniques of strategic management and an appreciation of their relevance to the fashion industry

To gain experience in applying analytical tools in order to interpret performance criteria, develop strategic options for an organisation, evaluate options within the




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limitations of imperfect knowledge, select an option and describe possible outcomes.

LEARNING OUTCOMES

On completion of this module the successful student will be able to:


1. Envisage a number of future scenarios for the Retail Industry and the implications for the fashion merchandising activity.

2. Analyse the nature, behaviour and performance of the fashion industry. Identify the external factors which impact upon the behaviour and performance of organisations

3. Evaluate the risk factors involved in future scenarios and produce detailed critical paths for successful implementation

Specific skills

4. Debate with reference to academic models and schools of strategy the

implications of strategic change on an organisation and the impact on stakeholders.

Transferable skills 5. Demonstrate skills in a range of idea generation techniques

6. Interact effectively within a team, recognise, support or be proactive in

leadership, negotiate in a professional context and manage conflict.

7. To present ideas in a manner designed to inform, engage and persuade


Sources of information beyond the obvious

Discussion of historical events & how they have influenced the development of fashion retail, company ownership, technology, cultural shifts.

Analysis of current & future trends including: demographic, cultural, political, economic, globalisation and ethical. Speculating on how these changes may impact retail and what retailers could do to capitalise on such changes or how to they should best protect themselves from negative aspects of such changes.

Use of retail case studies to highlight the above scenarios

Explore the 3 most important schools of strategising o Design o Positioning o Entrepreneurial

Company life cycles and their implications o NPI & Le Saget models o 1st and 2nd order change

Leadership style models

Implementation planning for realising the bigger picture and the consideration of:

o Stakeholders in the business o Piloting and trialing


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o Organisational culture, power, champions and tipping points TEACHING AND LEARNING METHODS

The module will be taught using a combination of lectures/seminars and forum style debates. Students will be expected to lead small group sessions both related to assessment and as part of ongoing classroom debate. There will be a number of guest speakers covering some of the major trends affecting the world of retail and students are encouraged to attend all these sessions. A session on enhanced research skills will also provide the student with knowledge applicable beyond this module. Group and individual tutorials relating to all assessed work will be offered.. ASSESSMENT RATIONALE Assessments have been carefully designed to allow students both to apply the knowledge learnt throughout the duration of the module but all allow the student freedom to investigate areas of particular interest. The Individual Proposal will support both further pieces of written work and ensure at an early stage students are making sound choices in their areas of study LOs 1 and 5. The Individual Trend Report will assess LOs 1, 2, 5 and 7 by way of an individual report looking at the future perspective for a UK retailer, identifying an emerging trend of relevance and a future-sighted idea that would enable the retailer to respond to this trend. The final individual assignment will be an implementation plan for the retailer and proposal put forward in assignment 1; this will assess LOs 2, 3, 4 and 7. In addition there will be a group presentation, the emphasis of the presentation will be on pitching a new idea in a manner designed to engage LOs 1,5,6 and 7. ASSESSMENT CRITERIA The following will be applied appropriately to the assessments. Individual Proposal Management of Information and Research techniques

Demonstrate originality and relevance in research Problem Solving & Decision Making

Show commerciality and retail understanding in the construction of the vision Individual Trend Report Communication and information technology

Produce a detailed and well-structured written report that is professional but persuasive in tone

Management of Information and Research techniques

Undertake high quality research from a breadth of pertinent but original sources, going beyond the obvious and wherever possible using the most credible source available

Research should cover both the overarching macro trend alongside more detailed research into the specific micro trend

Critical Evaluation

Identify implicit value in information gathered, to define terms comprehensively


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Appropriate use of general or specific evaluation techniques to provide a logical amalgamation of concepts.

Identify and evaluate the best solutions that may reduce risk to a business. Individual Implementation Report Communication and information technology

Produce a detailed and well-structured written report


Provide a financial overview of the concept being proposed demonstrating a credible and commercial thought process


Extensive research into strategy and change management should be demonstrated allowing connections to be made between the specific retailer and academic theory and commercial practice

Critical Evaluation

Clearly identify risks and limitations

Demonstrate the complexity of idea being debated and the project proposed

Use academic models and theories as appropriate to support your evaluation

Problem solving & Decision making

Show creativity thinking and a considered approach

Arrive at an innovative idea that is in keeping with the retailer’s position and strategy

Presentation

. Communication and information technology

Produce a well-structured presentation delivered to time and in a professional manner appropriate to the topic.

The presentation should be designed to engage and persuade, consider what supporting materials will have most impact on your audience


Your case needs to be made persuasively using high quality sources evidenced as part of your presentation

Research showed show ingenuity and full appreciation of the issue being presented

Models and theories may be used in support Group work

Presentations should show a professional team approach, culminating in a unified and engaging presentation

ASSESSMENT METHODS AND WEIGHTINGS Name of assessment Weighting % Qualifying mark%


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SOURCES Strategy & Future Sighted Thinking Sources in bold are considered essential reading

Mintzberg (H) Ahlstrand B. and Lampel J.(2009) Strategy Safari. London:

Financial Times and Prentice Hall

Duggan W. (2008) Strategic intuition. Columbia University Business School Collins J. (2002) Good to Great. London: Random House Books Office of National Statistics ONS Mintel and Verdict reports are all accessible online via the University website

Organisations & Management & Leadership books

General Management books Simms A. (2007)Tescopoly London: Constable Bevan J. (2007) The Rise and fall of Marks and Spencer & How it Rose Again London: Profile Books Senge P. (1992) The fifth discipline – the art and practice of the learning organisation. London: Random House Kets de Vries M. (1999) The new global leaders- Richard Branson, Peercy Barnevik, David Simon & the remaking of international business. San Francisco; Josey Bass Innovative Thinking in Business Harris J. (2002) Blindsided. London: Capstone Grulke W. (2002) Lessons in radical innovation London: Financial Times Prentice Hall Hamel G. (200) Leading the revolution Boston: Harvard Business School M Raymond (2010) The trend forecasters handbook ;Laurence King Publishing Ltd.

Personal effectiveness & Managing the Pressures in Today's Business world as Leader Covey S.(1992) The seven habits of effective people. London: Simon & Schuster Loehr J. & Schwartz T. (2003) The Power of full engagement – managing energy not time is the key to high performance. London: Free Press PESTEL Lucy Siegle;(2011) To die for. Is fashion wearing out the world. Harper Collins Amor D.(2001) Internet shopping Future Strategies. New Jersey: Prentice Hall Held D. & McGrew A. (2007) Globalisation/Anti Globalisation. Cambridge: Polity Rivoli (P) (2005) The Travels of a T-Shirt in the Global Economy. New Jersey: Wiley Timmerman K. (2009) Where am I Wearing? New Jersey: Wiley Lucy Siegle; (2011) To die for. Is fashion wearing out the world? Harper Collins Register with www.springwise.com

Recommended journals

There are a huge number of journals in the business and management area, and these appear to be increasing daily. Some of the most academic ones very hard going, but if you are interested in a particular topic it might be worth looking at them.


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The University of Westminster has an extremely good database of on-line full text journals. The three best databases are Factiva, for newspapers and some journals, Business Source Premier and Emerald Full Text. Use these resources! The Harrow business librarian is Ellie Murphy. She is a mine of information, and is a very, very good resource if you need help about any business or management issue. Very academic, but absolutely top ranking, journals Strategy / general management Academy of Management Review Academy of Management Journal Journal of Management Studies Administrative Science Quarterly Journal of Business Management Science Strategic Management Journal OB/HRM Organization Science Organization Studies Human Resource Management Journal of Applied Psychology Organisational Behaviour and Human Decision Processes Marketing / operations International Journal of Operations and Production Management Journal of Consumer Research Journal of Marketing Journal of Operations Management Journal of Services Marketing Manufacturing and Service Operation Management Marketing Science Small Business / entrepreneurship Entrepreneurship Theory and Practice





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FULL MODULE TITLE: Fashioning an Ethical Supply Chain

SHORT MODULE TITLE: Fashioning an Ethical Supply Chain

MODULE CODE: MFMM

CREDIT LEVEL: 6

CREDIT VALUE: 15

LENGTH: One semester

SCHOOL AND DEPARTMENT:MAD

MODULE LEADER(S):VIRGINIA GROSE

EXTENSION:4797 EMAIL: [email protected]

& [email protected]

HOST COURSE: BA (Hons)Fashion Merchandise Management

STATUS: Elective



CO-REQUISITES; None

ASSESSMENT: 50% Coursework 50%

Exam (case study to be issued in advance with unseen questions)




SUMMARY OF MODULE CONTENT:

This module explores the function of the fashion business supply chain, where it has come from in the 20

th century and where it is going in the 21

st century and what companies can gain

from an efficient and effective supply chain management strategy.

This module will also examine the ethical and environmental impacts of contemporary product development and manufacturing practice, in the context of supply chain management and highlight ways of mitigating those impacts via a robust risk management process.

The student will develop an insight into sustainable and ethical approaches to supply chain management through the product development process and the extended supply chain including manufacturing.

The student will develop the knowledge to identify, develop, and establish effective Corporate Social Responsibility (CSR) policies, and to manage sustainable approaches in design and supply chains.

Subject Board: Fashion Pre-requisites: None Co-requisites: None Assessment:




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Summary of Module content .

Module Aims

To gain an understanding of the component parts of retail Supply Chains and the

methods used to manage each part.

To introduce you to the concepts that all parts of the Supply Chain are inextricably linked

to each other and the economic, geographical and ethical conditions that affect Supply

Chains.

To evaluate the risk factors and the management of these factors in different parts of the

Supply Chains Module Learning Outcomes Specific Skills

1. Consider and propose strategic options for the Supply Chain Management of a product range.

2. Evaluate the advantages and disadvantages of decisions in relation to ethical

sourcing of product and the impact on the total supply chain, to include: planning, selection, costing, merchandising, profitability, lead times and technical aspects.

3. Debate the ethical issues of the geographical sourcing strategies within the Supply

Chain.

4. Become acquainted with the logistics functions, current practice and terminology. Transferable Skills

1. Interact effectively within a team / learning / professional group, recognise, support or be proactive in leadership, negotiate in a professional context and manage conflict.

2. Take responsibility for own learning and criticise it.

Knowledge and Understanding

1. Confident in application of own criteria of judgement and can challenge received opinion and reflect on action. Can seek and make use of feedback.

TEACHING AND LEARNING METHODS The class will meet once a week for 3 hours for 10 weeks, this time will be split across a combination of lecture and seminar activities (approx 50:50). Tutorials will be offered both within and outside of this contact time. Seminars will involve opportunities for the student to put into practice what they have learnt in lectures to ensure deeper and not surface learning. Lecturers will be able to talk to students one on one in these sessions to clarify individual student queries. Role play and in Class Examination Practice for the case study will be provided. Guided study periods –students will be given extra reading.




Tutorial Scheduled




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Fieldwork Scheduled



Total Scheduled

Placement Placement



ASSESSMENT RATIONALE and Learning Outcomes The assignment is handed in after 6 weeks of lectures. You will have several topic options, which have been selected on knowledge you will have been given to date. Therefore, your report should reflect only those lectures together with your own research gathered as extra data on those areas. The second assessment is a seen case study examination during the examination period in Semester Three and is intended to allow you to demonstrate a detailed understanding of subject matter as well as clarity of thought presented in arguments put forward. Students will be able to take annotated versions of the case study into the examination ASSESSMENT CRITERIA Assessment criteria Communication & IT – Engage effectively in debate in a professional manner & produce detailed & coherent reports. Comprehensively apply the appropriate IT available (1, 2, and 3) Numerical & Analytical- Accurately analyse numerical problems using both quantitative and qualitative methods. Apply the resultant numbers to provide comprehensive & critical interpretation of the data. Management of Information & Research techniques (LTO 1, 2 & 3) – Select and manage information, competently undertake research tasks with minimum guidance. Critical Evaluation: (LTO 1, 2) Identify implicit value in information gathered, to define terms comprehensively. Appropriately use general or specific evaluation techniques to provide a logical amalgamation of concepts. Identify and evaluate risk factors associated within a variety of circumstances. To evaluate the best solutions to manage risk in fashion related ethical supply chains. ASSESSMENT METHODS AND WEIGHTINGS Name of assessment Weighting % Qualifying mark/set

% Assignment one 50% 35% Case Study Examination 50% 35%

SOURCES Essential Reading Hines, T., Supply Chain Strategies- customer driven and customer focused Butterworth-Heineman 2006 Fletcher K., 2008, Sustainable Fashion and Textiles: Earthscan Further Reading Black .S 2011 Eco Chic –The Fashion Paradox.Black Dog Publishing


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Siegle.L (2011) To Die For: Is Fashion Wearing Out the World? Harper Collins UK Hale A Wills J 2005 Threads of Labour. Blackwell Publishing Hethorn J &Ulasewicz C.2008 Sustainable Fashion: Why Now?: A Conversation Exploring Issues, Practices, and Possibilities Fairchild Klein N. (2000) No Logo, London: Flamingo Gwilt A, Rissanen T, 2011 Shaping sustainable fashion. Earthscan J Hethorn & C. Ulasewicz 2008 Sustainable Fashion Why Now? New York: Fairchild Books Websites; www.eti.co.uk www.ejf.co.uk wwwlookbehindthelabel.co.uk Academic Papers Please note these will be provided by the Module Leader on a weekly basis on Blackboard to be read in conjunction with that weeks lecture notes and topic. DATES OF APPROVED MODIFICATIONS: July 2013

DATE OF RE-VALIDATION/REVIEW: 2011-12 Academic Year

http://www.amazon.com/s/ref=ntt_athr_dp_sr_1?_encoding=UTF8&sort=relevancerank&search-alias=books&ie=UTF8&field-author=Janet%20Hethorn

http://www.amazon.com/s/ref=ntt_athr_dp_sr_2?_encoding=UTF8&sort=relevancerank&search-alias=books&ie=UTF8&field-author=Connie%20Ulasewicz

http://www.eti.co.uk/

http://www.ejf.co.uk/

full module title: exploration of the fashion industry, buying

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