2nd April 2013

Fast-Foods - Journey from Junk to Healthy Foods

Junk food is an informal term for food that is of little nutritional value and often highin fat, sugar, calortes & Sodium

It is widely believed that the term was coined by Michael Jacobson, director of the Center for Science in the Public Interest, in1972.

Junk foods typically contain high levels of calories from sugar or fat with little protein, vitamins or minerals. Common junk foods include salted snack foods, gum, candy,sweet desserts, fried fast food, and carbonated beverages. [5]

A studya by Paul Johnson and Paul Kenny at the Scripps Research Institute2008) suggested that junk food consumption alters brain activity in a manner similar to addictive drugs like cocaine or heroin

Taxation

fat. Hungary has also imposed a tax on packaged foods that contain unhealthy concentration, such as beverages containing more than 20 mg of caffeine per 100 ml.[10] To reduce unhealthy foods, in December 2011 Denmark has introduced the first fat-food tax in theworld by imposing a surcharge on foods that contain more than 2.3 percent saturated

.

Junk FoodA popular term for any food which is low in essential nutrients and high in everything else—in particular calories and sodium. Junk foods are often highly salted—e.g., potato chips/crisps, pretzels—high in refined carbohydrates (empty calories)—e.g., candy, soft drinks—and high in saturated fats—e.g., cake, chocolates

Fast food restaurant Fast food restaurants feature a common menu above the

counter; they provide no wait Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away.

Junk Food includes those food items that do not add any value to a person’s diet. The biggest Junk irony regarding junk food is thefact that it’s mostly prepared out of healthyfood. Junk food refers to the food that tastes good but is high in calories having little nutritional value.

Harmful effects of junk food:

High Cholesterol - Besides the formationof plaques and cholesterol deposition inthe inner wall of arteries, cholesterolcan also impacts on human liver where itis metabolized. Junk food consists ofhigh cholesterol and a regular intake ofjunk food leads to severe liver damages.

Deficiency - Moreover, deficiency ofvital nutrients, and proteins can decayhuman grey (brain) cells for the timebeing. It is the most common effectnoticed by excessive intake of junkfood. Usually, junk food does not haveany kind of essential nutrients. That iswhy, after having junk food, the humanbody does not get proper nutrients andsuffers from the deficiency..

Heart Diseases - A regular intake ofjunk food can lead to several heartdiseases including Myocardial infarctionwhich is a severe heart problem.Cardiologists refer to avoid junk foodas these are the major causes of severeheart diseases.

Poor Concentration - It is one of themajor ill effects occurred by theregular intake of junk food. This junkfood makes an individual feel drowsy andit leads to poor concentration. Overconstant periods of having junk food,

blood circulation drops due to heavy fatdeposition in the inner walls ofarteries.

How to Avoid Eating Junk Food ?

1. Keep a food details.Write down al what youeat everyday - whether its healthy eating orbad eating, note everything down. If you keepdoing this for few days you may realize howbad your eating habits really are and mayfind a new inner determination to overcomethis bad habit at all costs.

2. Developing healthy eating habits early: Ifwe can teach our children to eat healthyfoods right from childhood, then they maygrow up to become healthy eaters. They may beless prone to eat junk food later on in life.So we may need to pay more attention inteaching them healthy eating habits.

3. Don't buy junk food: Avoid buying junkfood while shopping for your monthly orweekly grocery at the store. If you don't buyjunk food then it can be easier to stay awayfrom them. Try to keep your fridge free fromtons of junk and unhealthy or fattening

foods.

4. Educating yourself about junk food: Manypeople do not fully realize the negativeeffects of junk food not just for weight lossbut also for the health in general. It canbecome relatively easier for us to stay awayfrom them.

5. Substitute healthy foods for junk foods:Write down the common junk foods youfrequently consume like soft drinks, sweets,chips, fried and oily items etc. Next make alist of healthy foods that you can eatinstead of the junk items. This list caninclude carrots, cucumber, tomatoes, fruitand vegetable juices etc.

Fast food trends are following on from three of the main issues that seem to be affecting consumers in recent years.

Functional Fast FoodsThe trend towards ‘adding’ ingredients to foods that have a specific function has made its way into some of the high street retailers – advertising fish fingers with omega three oils, for example, and adding probiotics to cereal bars and yoghurts. Crisps and snacks are being advertised as

being ‘one of your daily wholegrain servings’to appeal to people who like the convenience of a bag of crisps but feel slightly guilty at the standard bag’s lack of nutritional value. The ‘added ingredient’ trend is set tocarry on as fast food manufacturers find moreways to make their foods more appealing.

Healthy Fast Food is KeyPeople are looking for justification if they buy fast food – yes, we all want a quick, filling meal but with pennies being harder tocome by, we also want value for money – something that tastes good but that we can justify on health grounds. The big fast food chains are rushing to point out that their foods are healthier than we think – a case inpoint being recent KFC adverts showing a trainee ‘chef’ preparing the KFC chicken ‘fresh in today’ and showing a mountain of salad.

KFC UK chief executive Martin Shuker has said that he believes the company would carryon doing well, mainly because they offered good value and were actively trying to promote the fact that KFC was now a more healthy option. The company has reduced the salt content in its food to attempt to make it more health conscious.

One of the most successful fast food outlets in terms of expansion recently has been Subway – a chain that taps into the need for fast, low cost foods that are also freshly prepared and can be viewed as being healthy too. Healthy eating is one of the big issues for Subway, with a slogan designed to conjureup an image of health - "Eat Fresh"

Subway has been pushing the health message for years, and has even been the subject of aweight loss diet in the USA.

‘Green’ Fast FoodsAnother trend that consumers would like to beable to follow when their pockets allow is the trend for more organic and environmentally friendly foods. In America, this has even gone as far as a ‘green rating’for fast food brands, published by Greenopia.Sadly, some of the best-known food joints in the UK don’t appear to score very highly – Burger King, KFC, Dominos Pizza, and Pizza Hut all get no ‘green leaves’ while McDonaldsand Subway score one leaf and Pizza Hut a mighty two out of five.

Some of the more popular UK chains that thrive on the hand-made and organic image areplaces like Eat, or Pret a Manger who boast

freshly prepared foods made from simple ingredients, delivered fresh every day. Eat uses Fairtrade and organic milk in all its coffee, handmade sandwiches and even porridgefor breakfast, giving consumers a more guilt-free option when it comes to looking after the environment......although many of the choices are definitely not stereotypically healthy!

Here are a few of the latest happenings inFast Food Trends

- from the Center for Culinary Development.

KFC to roll out grilled chicken...A whole newKFC experience is arriving with the new

grilled chicken menu. The poultry is actuallyroasted in an automated, high-temperatureconvection oven on a patented non-stick“grill plate” to stripe the chicken withgrill markings. (Nations Restaurant News

(NRN), 12/10)

NRA survey charts top trends for ’09...It’salways rewarding to see other organizationsconfirming the arrival of trends we’ve beentracking for awhile. In this year’s NationalRestaurant Association Chef Survey, we seesome familiar topics: locally grown foods, along-time topic in our past Chefs’ Council®

surveys; healthful kids’ food (profiled inour Kids’ Food Culinary Trend Mapping Report(CTMR); quinoa (in our Look Back CTMR; andgluten-free foods, profiled in our Baked

Goods CTMR from 2006. (NRN, 12/10)

Subway to test Seattle’s Best coffee... 1,900Subway locations are going to test Seattle’sBest coffee to see if the sandwich chain canjoin the coffee competition among QSRs. Thecoffee brand is owned by Starbucks and offersthe coffeehouse another way to compete with

McDonald’s recently expanded coffee andespresso menu. (NRN, 12/11)

For eateries, oatmeal is hotter...Between itscomforting texture and healthful appeal,

oatmeal is scoring big for eateries lately.Starbucks has done well with its customizable“perfect oatmeal” and Jamba Juice plans toadd the morning staple to its menus soon.These new on-the-go offerings are skewingmore upscale and include steel-cut oats,

which take longer to cook making it appealingto buy ready-made. (Wall Street Journal,

12/18)

Burger King tries mini-burgers on forsize...BK Burger Shots, two connected mini

burgers, did so well overseas that the chainis testing them on the East Coast as a

limited time offer. A six-pack version mayalso be available, called Burger Buddies. Weprofiled New Fangled Sliders in our Hand-HeldCTMR and have been waiting for a QSR otherthan White Castle to bring them back! (NRN,

12/23)

Baskin-Robbins to offer new “healthy” ice cream...A new line of better-for-you treats are now available at the ice cream chain. BRight Choices will include light and reducedfat, no- sugar-added ice cream as well as dairy-free sorbet and fat-free frozen yogurt.Just in time for New Year’s diets! (Business Week, 12/29)

Going for goat...We’ve been tracking goat since our Meat Culinary Trend Mapping Report in 2007. It continues to gain popularity in the Bay Area’s fine dining restaurants such as Moroccan Aziza (San Francisco), Greek Evvia Estiatorio (Palo Alto) and Mexican Birrieria Jalisco (San Jose), where birria, achile-spiked goat stew, is a signature dish. (Mercury News, 12/30)

Time’s Top Ten Food Trends for 2008: #7. Goat...Time agrees: Goat meat is catching on with American diners because of its leanness and roots to small farms. Chefs’ Council® member Marsha McBride frequently prepares goat at her Berkeley restaurant Café Rouge. (Time, 12/11/08)

The food-obsessed’s wish list for 2009...Our friends at the San Francisco Chronicle sharedtheir lists of items they are tired of seeingin restaurants and what predictions they havefor the future. Ring out: the $20-plus hamburger, lavender in food, tuna tartare, savory desserts. Ring in: Layer cakes, Jewishdelis, sustainable sushi, dark poultry meat. (San Francisco Chronicle, 12/ 31)

TREND: HEALTHY FAST FOODposted by Rachel Cole

The landscape of American fast food is

looking up. Dotted across the country at

roadside exits and on bustling city street

corners the classic grub-on-the-go is

getting a mighty makeover. Here are a few

drive-thrus we’re digging –

Burgerville – Fresh. Local. Sustainable.

You can't help but appreciate that this

pacific-northwest chain aims to “serve with

love.” Plus, Burgerville has partnered with

local farmers and producers to source their

ingredients in an environmentally

responsible way that results in fresh,

seasonal food.

A local-centric menu sticks to mainly to

the classics, but has a few items that

caught our eye, including the Tillamook

cheeseburger, north pacific halibut fish

sandwich, wild smoked salmon and hazelnut

salad, Yukon Gold waffle fries, Walla Walla

sweet onion rings, and Oregon hazelnut

milkshakes made with real ice cream. Also,

for vegetarians the tasty Rogue River smoky

blue cheese salad is sure to hit the spot.

Where? Many locations throughout Oregon and

Washington.

Zen Burger — Good for You. Good for the

Planet.

For busy Manhattanites, a quick stop at Zen

Burger means filling up on “wholesome

natural vegetarian foods that have the

look, feel, texture, and taste of meats.”

They stuff their buns with faux-beef, -

chicken and -tuna, all made without any

animal products and for $1 more you can add

organic American cheese. You’ll find the

usual breakfast egg sandwich, French fries,

and milkshakes all with an organic twist.

Organic soup, chili, and salads are

followed up with warm whole-wheat chocolate

chip, granola, or peanut butter cookies. We

also love that 90% of their take-out

containers are biodegradable and/or

compostable and that the store is built

from mostly recycled materials with energy-

saving lights.

Where? 465 Lexington Avenue. New York, NY

10017

(World’s Most) Local Burger

Lawrence, Kansas is home to Local Burger, a

healthy fast-food restaurant that Bon

Appetit named one of the top ten eco-

friendly restaurants in the country. They

cater to everyone from the committed

carnivore to the vigilant vegetarian and

even those needing gluten-free options.

With a selection of both updated classics

and innovative dishes they have a sparkling

fresh take on what it means to eat on the

run. Passionately dedicated to sourcing

their foods locally, organically, and

sustainably, care is taken in every dish,

like the grass-fed beef, elk, or house made

veggie burgers. Sides include the

“progressive potato” fries, quinoa-millet

pilaf, and the hijiki studded “We’re Not in

Kansas Anymore" salad. Shakes have been

replaced with refreshing smoothies and for

a sweet ending you’ll find honey-peanut

butter balls and allergy-friendly brownies.

We also love that a local library card gets

you 10% off on Saturdays.

Where? 714 Vermont Street. Lawrence, Kansas

66044

Still hungry? Check out the many other

quick bites that caught our eye –

VG Burgers

Mixt Greens

O’Naturals

Lettuce Eatery

Pizza Fusion

Organic To Go

Pret a Manger

Chix

Native Foods

Veggie Bite

Comments (3) | March 20 - 8:26 PMcategory: Lists, Menus, Studies + Trends

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Comments:

 Wheeler said:

Thanks for the reviews, it'd be nice to enjoy fast food places again without the guilt!

March 21, 2008 1:51 PM

Lauren said: €€€For those of us located in the DC Metro area, there is Elevation Burger (www.ElevationBurger.com)! They only use organic, grass-fed, free-range beef. They also have two different kinds of veggie burgers to choose from. And, I can speak

from experience, these burgers are goooooooood!

March 24, 2008 11:49 AM

Hazel said:

This is great! As a Kansan who travels through the Lawrence area, I am looking forward to stopping for lunch at Local Burger. Thanks for th

Image 1 of 4Photo: Courtesy of Burger King

By Paul Kendall

11:40PM BST 30 Sep 2011

Comments

At the beginning of September last year, pupils at Mason High School in Cincinnati found something unusual in their canteen. Alongside the traditional vending machines that had been supplying them with chocolates,crisps and fizzy drinks for most of their formative years, was another machine –

painted bright orange – selling nothing but carrots. Exactly the same size and shape as aconventional snack machine, the fresh produceon its shelves was packaged in small, opaque,crinkly bags similar to the sort of bags crisps come in. There were a number of different designs – one featured a weird orange alien creature on a green background, another had a black carrot-shaped object travelling through space – but inside all of the bags was the same thing: about three ounces of washed and peeled baby carrots, selling for 50 cents a bag.

Just in case the broad brush strokes on the packaging hadn’t got the message across, a strapline, in bold white lettering on the side of the machine, hammered the point home:“Baby carrots. Eat ‘em like junk food”.

The response was startling. Within an hour, pupils all over the school were walking around, munching on their new orangey treats.In the weeks that followed, the machine was emptied faster than the manufacturers could fill it.

“If they wanted a snack, they bought a bag ofcarrots,” recalls Tim Keeton, Mason’s assistant principal. “It easily got as much

custom as our other vending machines which were selling the normal range of stuff; Sun Chips, Doritos, Cheetos and chocolate chip cookies.” The machine is no longer at the school. It was part of a six-month trial by one of the largest growers of carrots in the United States, Bolthouse Farms. But Bryan Reese, a graduate of the US Army’s West Pointacademy and the company’s head of marketing, believes the results of the test, which took place in schools and supermarkets in both Cincinnati and Syracuse, New York, herald thebeginning of a new era in snack food.

“We looked at the success of mass-marketed categories and decided to take a page out of their marketing book,” says Reese. “We said, ‘We are not a vegetable, we’re a snack. If you want a vegetable, go eat broccoli. If youwant a snack, eat baby carrots. They’re perfect for you. They’re crunchy, they’re bright orange; they’re sweet and they’re fun.’ We advertised for a couple of months and the category grew in double digits.” The brand is now off the market as Bolthouse makes plans for another, larger trial. If that trial is successful, then Reese thinks he may finally have discovered something parents and campaigners, both in the US and here in Britain, have been searching for for

decades: a way to sell healthy produce to fast-food junkies.

It comes not a moment too soon. Britain has the highest proportion of obese citizens in the whole of Europe. Nearly one in four adults is classified as obese and, according to a study published in The Lancet last month, the situation is only getting worse. The report’s authors, led by the epidemiologist, Klim McPherson, predicted that almost half ofall British men and 43 per cent of women could be obese by 2030, prompting a huge risein obesity-related diseases including an extra 668,000 cases of diabetes, 461,000 cases of heart disease and 130,000 more casesof cancer.

Of course, our penchant for junk food and high-calorie, high-fat snacks can’t take all the blame. The advances in technology over the past five decades have made us, as a nation, much lazier, meaning we burn off fewer calories in our day-to-day lives than we used to.

In recent years, the problem has simply become too big to ignore. Forced into action by a string of shocking reports from bodies like the World Health Organisation and media

campaigns like Jamie’s School Dinners – in which the chef Jamie Oliver went to war against Bernard Matthews’s Turkey Twizzlers – government ministers have started to talk tough on junk food and adopted a new, more interventionist approach towards the nation’sdiet.

Primary and secondary schools have been banned from serving chocolate, crisps and sugary drinks, both in their canteens and in vending machines, and television broadcastersare no longer allowed to show adverts for foods high in fat, salt and sugar during programmes aimed at children. All pupils agedbetween four and six now get a piece of freshfruit every day at school and everyone – adults and children alike – are told to include five portions of fruit or vegetables in their daily diet.

Many health campaigners would like the government to go further, introducing strict limits on exactly how much fat, sugar and salt manufacturers are allowed to put in their products. But, actually, something altogether more surprising is happening: junk-food behemoths like McDonald’s, Pepsi and Coca-Cola are adapting to the new antipathy towards junk and remodelling

themselves as responsible, health-conscious companies who can legitimately contribute to a well-balanced lifestyle. And while some of their initiatives might be nothing more than good PR, the corporations have also taken real steps, both to reduce the harm their products do to their customers and to developnew, healthier lines that challenge traditional snack foods in terms of taste.

Pepsi has led the charge. Early last year, its chief executive, a tall, slim, vegetariancalled Indra Nooyi, announced that the company was fundamentally changing the mix ofproducts it made, and was aiming to treble the revenue gained from nutritional and healthy food within 10 years.

In an interview with the New Yorker magazine earlier this year, Nooyi said the new strategy went to the heart of her ambitions for PepsiCo – to construct a company that notonly makes things that taste good, but one that is considered a “good company” by the general public. She also laid out robust commercial reasons behind her decision.

“With the ageing population and with everyonefocusing on health, products that are good and nutritious, or nutritionally better than

anything else out there, are a huge opportunity,” she said. “These categories aregrowing several times faster than anything else.”

Of course, many of the products PepsiCo billsas “good for you” are not always that good for you in nutritional terms; many, like Tropicana juices, have a high concentration of sugar, but they are better for you than the products the company describes as “betterfor you”, such as Diet Pepsi, which are, in turn, healthier than the “fun for you” products, such as regular Pepsi and Walkers crisps, that make up the largest part of the business.

The company has also hired senior figures from the World Health Organisation to drive through the changes, and spent millions of dollars reducing the sugar, fat and salt in products throughout its portfolio. In one of its most successful brands — Walkers — salt levels have been reduced by between 25 and 55per cent and saturated fats by 70 to 80 per cent, and soon the company’s biochemists hopeto introduce a brand-new salt, with drastically reduced sodium levels, yet all the taste.

Coca-Cola too has accepted some responsibility for the current levels of obesity (although, like all junk-food manufacturers, it prefers to single out sedentary lifestyles as the main culprit) andpledged itself to cutting the amount of sugarin its drinks if this can be done without changing the taste. Coke Zero, launched five years ago to appeal to health-conscious men who didn’t like Diet Coke (drunk predominantly by women), is the main feather in its cap. It boasts a taste that’s virtually indistinguishable from that of regular Coke. But Coca-Cola has also reduced the amount of sugar in regular Fanta by 30 per cent and Lilt by 60 per cent, without anyone really noticing. You simply cannot buyfull-sugar Fanta or Lilt anymore.

“We don’t always flag it with a sign on the front saying this is no longer full-sugar because, for some people, taste is the most important thing, and you don’t always want totell people in big letters what you’ve done,”says Helen Munday, Coca-Cola’s director of science. “[But], like many responsible manufacturers, we want to play our part in making sure that people have foods that can fit into their healthy lifestyles.” The world’s largest fizzy drink manufacturer

spending millions on reducing the calorie content of two of its biggest brands and not even telling any of its customers what it’s done? It sounds a little strange. But, multinationals like Coca-Cola have not got towhere they are today without learning how to predict trends and stave off potential crises. Realising how much pressure politicians are under to look tough on junk food, they have reasoned it’s better to move fast and prove themselves responsible, than to stay still and ultimately provoke new legislation which could impose expensive burdens on them to reformulate their productsfaster than they can or would like to.

Following the same logic, United Biscuits hasreduced the saturated fat of McVitie’s Digestives by 80 per cent and Hobnobs by 75 per cent, Nestlé has reduced sodium levels inShreddies by 43 per cent and Kraft Foods has globally reformulated or launched more than 5,000 products.

There have also been significant changes at McDonald’s, which now includes the calorie content of its products on its menus and has reduced the saturated fat and calories in itsburgers. It also cooks its chips in a healthier canola-blend oil and includes

slices of apples in the Happy Meals sold to children in the US. In a similar vein, BurgerKing offers young customers fresh, peeled apple, in the shape of chips, under the brandname Apple Fries.

Manufacturers are also keeping a keen eye on the latest trend for so-called “nutricosmetics”; foods that improve the structure of the skin.

Mars tested the proposition in 2008 with DoveBeautiful and Dove Vitalize, chocolate with added flavonols and minerals, but none of themajor producers has so far developed a range for the mainstream market. There is also a line of prototype sweets, currently being trialled by the German-based company Beneo, that strengthen bones and improve digestion.

Of course, we shouldn’t get carried away. Junk-food manufacturers are still motivated primarily by profit and will do whatever theycan to maximise the bottom line without damaging their image. Many low-fat products have simply replaced fat with sugar and are still far from healthy.

What’s more, if the public protests against the taste of a reformulated product – as happened earlier this month with Heinz’s HP

Sauce, which, it was revealed, had had its salt levels reduced surreptitiously – the producer can normally be expected to change it back.

All of which means there is still a gap in the market for a smaller company to become some sort of consumer champion. Bear, a healthy snack-food producer which was set up two years ago by personal trainer Hayley Gait-Golding and her husband Andrew, could bethat company. Its Yo Yos fruit rolls, aimed at children, and its Fruit and Granola Nibbles for adults, have been flying off the shelves in Waitrose, Tesco and Sainsbury’s and seem to have the appeal of a “treat” without any of the corresponding ill effects of chocolate or crisps. The company’s turnover for this year is already £3million and, as it continues to grow and win fans with its refusal to use chemicals and preservatives, its popularity might force thestandards of bigger companies upwards.

In the meantime, Dr Mike Rayner, director of the British Heart Foundation Health PromotionResearch Group at the University of Oxford, warns there is still a long way to go if we are to reverse the frightening rise in obesity.

“There is some evidence to show that some things are improving in Britain,” he says. “Fruit intakes are increasing, levels of awareness about diet have increased. But it’snot just about producing healthier foods within the snack or confectionary category. We have to get people to eat fewer snacks andless confectionary. And if you’re in the snack-food market like Pepsi are, you don’t want that to happen.”

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Our product portfolioWe produce, market and sell to customers the most valuable brand in the world, in addition to the 136 brands.

A balanced product offering

We are constantly expanding the range of brands and flavoursoffered to our customers and consumers across growing non-alcoholic beverage categories, in response to new preferences and tastes. In broadening our product portfolio of brands, we are offering our consumers more choices than ever.

     

Sparkling beverages Still beverages   Waters

In 2012, sparkling beverages of The Coca-Cola Company accounted for 62% of our salesvolume, low calorie sparkling beverages accounted for 6%, while still and water beverages accounted for approximately 32% of our sales volume. With   more than   30 water brands in our portfolio, we   focus on generating value through the ‘on-the-go’ or immediate consumption occasion.

Visit the Beverage Institute for Health and Wellness and the European Hydration Institute for more information.

Expanding consumer choice with innovation

Consumer needs and demands are constantly evolving throughout our markets. In order to remain relevant to our consumers we establishclear category and brand priorities and define focused objectives. We drive innovation by continuously building on our strong family of brands and introducing new flavors and packages, launching existing brands in new markets and re-launching or

reinvigorating existing brands where appropriate.

In many of our markets where adults are a growing segment of our consumer base, we havelaunched several product innovations to ensure we meet their expectations. We have launched Coke Zero, a full-flavor no calorie Coca-Cola beverage highly popular among adultconsumers, in 19 out of our 28 markets.

Nutritional labelling information

Balance and moderation are key to healthy diets and we aim to give consumers the information they need to make appropriate choices. Key nutritional information is on front-of-pack labels of our bottles and cans.In Europe, we have pioneered the use of Guideline Daily Amounts (GDAs) on front-of-pack labels since 2009. These show calorie, sugar, fat, saturated fat and salt   content in absolute values and as a percentage of daily

intake. Front-of-pack labelling of calorie content is now in the final stages of being rolled out across non-EU countries of operation.

These are reported per serving and as a proportion of a healthy diet, the most important piece of information needed to control weight. Additionally, no- and low-calorie beverages are clearly labelled on front-of-pack, so that consumers can identifythem more easily.

New packaging solutions

We continue to introduce a   range of new packaging solutions   to broaden our   brands offering to consumers and address the trend towards increased convenience. We steadily expand the availability of our ultra-light glass bottle for our sparkling products, which ultimately results in a 33 per cent reduction in glass used in bottles, and the   light-weight PET plastic bottle screw top for all of our sparking beverages.Approximately 59% of closure volume converted or is in process of conversion to new light weighed closures.

In Hungary, we piloted a new 2-litre PET propriety plastic bottle that is one of thelightest in the global   Coca-Cola System. This initiative will now be rolled out in our other markets.

Since 2004 our lightweighting efforts have resulted in PET bottles that are on average 16% lighter.

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Home  > About us  > Our strategic framework What we do Our product portfolio Customers Our strategic framework Our mission and values Our people History Awards

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Play to Win Strategic FrameworkOur 2020 Play to Win Strategic Framework is based on our core values and four strategic imperatives; community trust, consumer relevance, customer preference and cost leadership. We “Play to Win” with The Coca-Cola Company, our partners in growth. Unparalleled talent and high performance mindset are key enablers of our

efforts to achieve our aspirational targets.

Community trust

Sustainable growth for our business goes hand in hand with sustainable development for our communities. We are deeply committed to creating value for these communitiesand building our reputation as a trusted partner and a force for positive change. Today, more than ever before, business and society must work together to create sustainable environmental, economic and social change: to make a difference and create a better world for our children.

Our aim is to work with communities to continue to build trust: trust in our brands and products, trust in our actions as citizens and trust in the future. To do this we strive to be open, transparent and collaborative in all our actions and communications.

Consumer relevance

Winning in the marketplace begins with anticipating and meeting the needs of our consumers, a task which Coca-Cola Hellenic is uniquely placed to perform. We manage a portfolio of the world’s leading beverage brands , which we strategically leverage to capture clearly defined market opportunities.

We also continue to introduce product and packaging innovations to meet consumers’ evolving lifestyles and tastes. In the marketplace, we are rolling out a powerful strategy for consumer-driven execution that enhances relevance and revenue growth and will allow us to capture untapped opportunities across our markets.

Customer preference

The retail environment for beverages continues to transform rapidly, with the trend towards organised, large-scale and discount retail formats expanding to more of our markets. Our response has been to make ‘customer preference’ a core value of our business. This means building true collaboration and partnerships that create sustainable value and profitable growth for our business and our customers across all key channels.

By finding new ways to win together in the marketplace, we aim to be the preferred supplier to all of our customers. To achieve this, we have adopted a comprehensive set of initiatives designed to build collaborative customer relationships and ensureexcellence in market execution.

Costleadership

At Coca-Cola Hellenic, effective cost management is an essential part of our long-term strategy for market leadership and sustainable growth. Cost leadership means creating a lean, cost efficient, borderless organisation that will be able to exploit synergies and capture future growth opportunities with maximum efficiency, while continually improving our delivery of best-in class service.

Activities to achieve an effective cost management

  • The SAP Wave 2 enables the standardisation of key business processes and systems that will capture new operational efficiencies across the Group. Currently SAP Wave 2 is operational in 21 of our markets, representing nearly three-quarters of our turnover.

• The newly established Coca-Cola Hellenic Business Services Organisation (BSO) thatwill standardise, centralise, coordinate and simplify certain Finance and Human Resources processes to improve productivity and provide important transactional services at a lower cost. Since November 2011, nineteen countries and three central offices   transitioned to BSO. More will follow in the coming years. • Optimisation of our production and distribution infrastructure • Personal cost ownership throughout the organisation • Logistic excellence • Strong free cash flow to support long-term growth

You can read more analytically about the cost leadership activities in our   2011 Annual Report .

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Beyonce Betrays the Pepsi Generation: When GreatSuperstars Endorse Bad Lifestyle ChoicesPosted by Dave on January 9, 2013

By Dr. Mercola

Junk food and sugary beverages contribute to skyrocketing rates of diabetes, high blood pressure, and even strokes — and not just among adults1.

Food and beverage companies spend around $2 billion ayear promoting unhealthy foods to kids2, and while ultimately it's the parents' responsibility to provide their children healthy foods and drinks,

celebrity endorsements can make this much more difficult than it should be.

The latest example is that of Beyonce, who just signed a $50 million deal with Pepsi as its global brand ambassador.

 

Another far more bizarre example of unhealthy celebrity endorsements is that of the Olsen twins, who recently released a very limited edition collection ofhandbags, retailing for an absurd $55,000 per bag. Besides the outrageous price tag, the most shocking thing about these bags isthat they're decorated with

prescription pills, which has raised more than a few eyebrows. 

As reported by Toofab.com3:

"Making the artistic decision even more odd is the knowledge that Mary-Kate Olsen's friend, Heath Ledger,died of an accidental overdose of prescription drugs including pain killers, sleeping pills and anti-anxiety medication."

Giving Prescription Drugs a Glam Makeover

It's hard to tell what the underlying message of the pill-encrusted bags is intended to be, but it certainly comes across as an attempt to glamorize theuse of prescription drugs — especially among those who can actually afford both the drugs and the bags.

PHOTO CREDIT:JUST ONE EYE

While I've not heard of any links between the Olsen twins and Big Pharma, these kinds of fashion statements may be among the most effective forms of advertising of all, especially among the younger crowd...

As described in the 1928 book "Propaganda" by Edward Bernays, the father of PR, the public relations business is less about selling things than about creating the conditions for things to sell themselves. And what better way to increase social acceptance of drugs — and hence their use — than having them featured on exclusive fashion items? I bet CEO's at pharmaceutical companies everywhere are smiling from ear to ear at the thought of receiving such fantastic advertising for their wares... It's the kind of marketing that is truly priceless.

The Burdens of a Role Model

Beyonce's new Pepsi deal has also garnered a lot of criticism, which can be seen as a sign that the tide is finally starting to change. It would seem people are getting sick and tired of role models who don't, well, act like role models. Reporting on the singer'scontroversial decision to attach her face and talent to Pepsi, Frugivoremag.com writes4:

"Reactions have been mixed. Fans view the campaign asa momentous accomplishment for the singer, while others chide Beyoncé for supporting a sugary-soda brand which is a health affront to many American consumers. They even accuse the diva of hypocrisy forappearing in Michelle Obama's 'Let's Move' initiativeto encourage good health among children and later, shelling Pepsi cans.

One commenter said: 'Parkinson's, heart disease, obesity, stroke and Alzheimer's tincture. Another celebrity getting paid to keep America on their mainline like heroine. I respectfully decline supporting this travesty.' Another writes: 'With diabetes and other ailments at an all time high, one would wonder why celebrities who claim to care so much about their fans would endorse soda. Almighty dollar.'"

Beyonce has defended her decision stating that the Pepsi brand "embraces creativity and understands thatartists evolve" and that "as a businesswoman," this allows her to "work with a lifestyle brand with no compromise and without sacrificing my creativity." Bethat as it may, no company on earth pays $50 million for a "brand ambassador" unless they're quite certaintheir chosen endorser will have a positive effect on their bottom line. In this case, that means more people chugging more Pepsi. Some may argue that celebrities should not be held responsible for the bad choices their fans make, but if it's a bad choice, why attach your name and reputation to it?

Big Pharma has become one of the most powerful influences in the US, if not the world, because of effective marketing. Ditto for the junk food and sodaindustries. In short, advertising works, and with theright celebrity endorsement, you could sell ice to anEskimo... The Center for Science in the Public Interest is now urging Beyonce to reconsider her collaboration with Pepsi. In a letter to the star, CSPI writes5:

"More than any other category of food or beverage, sugary drinks are associated with increased risk of weight gain and obesity, which increase the risk of diabetes, hypertension, and heart disease... In fact,each additional sugary drink consumed per day increases the likelihood of a child becoming obese by60 percent. Each soda consumed per day increases the risk of heart disease in men by 19 percent. Drinking one or two sugary drinks per day increases one's riskfor type 2 diabetes by 25 percent...

You occupy a unique position in the cultural life of this country and are an inspiring role model for millions of young people. Your image is one of success, health, talent, fitness and glamour. But by lending your name and image to PepsiCo, you are associating those positive attributes with a product that is quite literally sickening Americans."

Again, while artists want to be respected for their creative and artistic visions, it sure would be nice if more of them would embrace the responsibilities (unwanted as they may be) that come with being a high-profile personality and role model, especially if they have a younger audience, like Beyonce and theOlsen twins do...

Is Beyonce Part of Pepsi's Plan to Cash in on Health-Conscious Consumers?

Pepsi has repeatedly tried to weasel their way into the pantries of health-conscious consumers, so in that respect, the choice of Beyonce fits the bill in more ways than one. Remember Pepsi Raw, which was introduced in the UK in 2008? In the US, a similar product was released under the name Pepsi Natural.

This was just one of many of the soda company's attempts at cashing in on the rise in popularity of all things natural and healthy. The attempt flopped, and the product was removed from the market just two years after its release.

 

Last year, Pepsi Next was released. Pepsi Next claimsto have 60 percent less sugar without sacrificing taste, but the secret to keeping its sweet taste comes from the use of not only high fructose corn syrup, but also THREE artificial sweeteners: aspartame, acesulfame potassium, and sucralose, all of which are linked to several dozen serious health risks6. It's all part of the company's plan to beef uptheir share of profits from the "healthy foods" category, with reports noting they hope to boost their nutrition business from $10 billion to $30 billion by 20207.

This is a classic corporate move. Find something thatpeople are interested in and sell it to them even if it is deceptive and worsens their health. Most of these companies have absolutely no interest in protecting or promoting good health; they are focusedon their bottom line profits — and star power like Beyonce, and many others, help them do just that.

Beware: It Starts Early — Your Child's Taste Preferences are Created by Age 3!

Did you know that when you feed preschool-aged children junk foods high in sugar, salt and unhealthyfats, it has a lasting impact on their taste preferences? Think about it — how many kids and teens

do you know that don't like soda and sweet foods? Part of the reason for this limited taste preference is the fact that their taste buds are literally trained within the very first years of life (in some cases from birth, as infant formula can contain loadsof sugar!).

In a recent study8, all of the children tested showed preferences for junk foods, and all (even those who were just 3 years old!) were able to recognize some soda, fast food, and junk food brands. The researchers concluded what you probably already suspect: kids who were exposed to junk food, soda andfast food, via advertising (and also because their parents fed them these foods), learned to recognize and prefer these foods over healthier choices.

This does have an impact on their health, as nutrients from quality foods are critical in helping your child reach his or her fullest potential.

Another study9 from British researchers revealed that kids who ate a predominantly processed food diet at age 3 had lower IQ scores at age 8.5. For each measured increase in processed foods, participants had a 1.67-point decrease in IQ. As you might suspect, the opposite also held true, with those eating healthier diets experiencing higher IQ levels.For each measured increase in dietary score, which meant the child was eating more fruits and vegetablesfor instance, there was a 1.2-point increase in IQ.

The reality is, the best time to shape your kids' dietary habits is while they're still young. This means starting from birth with breast milk and then transitioning to solid foods that have valuable

nutrients, like egg yolk, avocado and sweet potatoes.(You can easily cross any form of grain-based infant cereal off of this list.)

From there, ideally you will feed your child healthy foods that your family is also eating -- grass-fed meats, organic veggies, vegetable juice, raw dairy and nuts, and so on. These are the foods your child will thrive on, and it's important they learn what real, healthy food is right from the get-go. This way, when they become tweens and teenagers, they may eat junk food here and there at a friend's house, butthey will return to real food as the foundation of their diet -- and that habit will continue on with them for a lifetime.

 

My newly revised nutrition plan offers a step-by-stepguide to feed your family right, and I encourage you to read through it now. You need to first educate yourself about proper nutrition and the dangers of junk food and processed foods in order to change the food culture of your entire family. To give your child the best start at life, and help instill healthy habits that will last a lifetime, you must lead by example. Children will simply not know which foods are healthy unless you, as a parent, teach it to them first.

Straight to the Source: Dr. Mercola at mercola.com.

blog comments powered by Disqus

FROM TWITTER stephmarkham RT @galifianakisz: Tell .@BarackObama to veto the Monsanto Protection Act! http://t.co/JNaKYHCg7P @food_democracy Please RTJorieceFollett Tell Tennessee to Label GMOs, you have a Right to Know http://t.co/R7Zqi2v1e3 @food_democracy Please RT #LabelGMOs http://t.co/EDVVHNmBHOKimLibby .@BarackObama signs Monsanto Protection Act! It's 2 label GMOs! http://t.co/zUrJRtzbiH @food_democracy Please RT #stopMonsantoClaudeColp RT @kimjgoodwin: Tell New Hampshire to Label GMOs, you have a Right to Know http://t.co/M39ckbUNou @food_democracy Please RT #LabelGMOs

LATEST LINKS EPA approves Poncho insecticide As Patent Ends, a Seed’s Use Will Survive Supremely Important: Genetically Engineered Crops Corn Syrup Lobby Courts Mommybloggers, Gets Spanked Childhood obesity may have leveled off, but disparities are getting worse

for adolescents in California?

CATEGORIES Animal Welfare Antibiotics Antitrust and Monopoly AqauBounty Beef Checkoff Bees/Colony Collapse Biodiversity Biotech California Right to Know Child Nutrition Climate Change Corn Corporate America Dr. Don Huber Factory Farms Family Farmers Farm Bill FDA Food Additives Food and Ag Policy Food Safety Food Safety Genetic engineering (GMOs) Global food supply Health and Obesity Hersheys I-522

Industrial Meat Iowa Labeling Labor Local Food Monsanto Monsanto Background Monsanto Latest Occupy Wall Street Organics OSGATA et al vs. Monsanto Pesticides Pink Slime Prop 37 election fraud Right to Know GMO - A Coalition of States Rural America Seeds Subsidies Sustainable Agriculture Worker's Rights Yes on 37

BLOG ROLL Culinate La Vida Locavore Lettuce Eat Kale Locavores Marler Blog Obamafoodorama Politics of the Plate Retrovore Sustainable Food Blog

more

ARCHIVESApril 2013March 2013February 2013January 2013December 2012November 2012October 2012September 2012August 2012July 2012June 2012May 2012

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Beyonce Betrays the Pepsi Generation: When GreatSuperstars Endorse Bad Lifestyle ChoicesPosted by Dave on January 9, 2013

By Dr. MercolaJunk food and sugary beverages contribute to skyrocketing rates of diabetes, high blood pressure,

and even strokes — and not just among adults

1.

Food and beverage companies spend around $2 billion a

year promoting unhealthy foods to kids

2, and while

ultimately it's the parents' responsibility to provide their children healthy foods and drinks, celebrity endorsements can make this much more difficult than it should be.

The latest example is that of Beyonce, who just signed a $50 million deal with Pepsi as its global brand ambassador.

 Another far more bizarre example ofunhealthy celebrity endorsements is that of the Olsen twins, who recently released a very limited edition collection

of handbags, retailing for an absurd $55,000 per bag.Besides the outrageous price tag, the most shocking

PHOTO CREDIT:JUST ONE EYE

thing about these bags is that they're decorated withprescription pills, which has raised more than a few eyebrows. 

As reported by Toofab.com

3:

"Making the artistic decision even more odd is the knowledge that Mary-Kate Olsen's friend, Heath Ledger,died of an accidental overdose of prescription drugs including pain killers, sleeping pills and anti-anxiety medication."

Giving Prescription Drugs a Glam Makeover

It's hard to tell what the underlying message of the pill-encrusted bags is intended to be, but it certainly comes across as an attempt to glamorize theuse of prescription drugs — especially among those who can actually afford both the drugs and the bags.

While I've not heard of any links between the Olsen twins and Big Pharma, these kinds of fashion statements may be among the most effective forms of advertising of all, especially among the younger crowd...

As described in the 1928 book "Propaganda" by Edward Bernays, the father of PR, the public relations business is less about selling things than about creating the conditions for things to sell themselves. And what better way to increase social acceptance of drugs — and hence their use — than

having them featured on exclusive fashion items? I bet CEO's at pharmaceutical companies everywhere are smiling from ear to ear at the thought of receiving such fantastic advertising for their wares... It's the kind of marketing that is truly priceless.

The Burdens of a Role Model

Beyonce's new Pepsi deal has also garnered a lot of criticism, which can be seen as a sign that the tide is finally starting to change. It would seem people are getting sick and tired of role models who don't, well, act like role models. Reporting on the singer'scontroversial decision to attach her face and talent

to Pepsi, Frugivoremag.com writes

4:

"Reactions have been mixed. Fans view the campaign asa momentous accomplishment for the singer, while others chide Beyoncé for supporting a sugary-soda brand which is a health affront to many American consumers. They even accuse the diva of hypocrisy forappearing in Michelle Obama's 'Let's Move' initiativeto encourage good health among children and later, shelling Pepsi cans.

One commenter said: 'Parkinson's, heart disease, obesity, stroke and Alzheimer's tincture. Another celebrity getting paid to keep America on their mainline like heroine. I respectfully decline supporting this travesty.' Another writes: 'With diabetes and other ailments at an all time high, one

would wonder why celebrities who claim to care so much about their fans would endorse soda. Almighty dollar.'"

Beyonce has defended her decision stating that the Pepsi brand "embraces creativity and understands thatartists evolve" and that "as a businesswoman," this allows her to "work with a lifestyle brand with no compromise and without sacrificing my creativity." Bethat as it may, no company on earth pays $50 million for a "brand ambassador" unless they're quite certaintheir chosen endorser will have a positive effect on their bottom line. In this case, that means more people chugging more Pepsi. Some may argue that celebrities should not be held responsible for the bad choices their fans make, but if it's a bad choice, why attach your name and reputation to it?

Big Pharma has become one of the most powerful influences in the US, if not the world, because of effective marketing. Ditto for the junk food and sodaindustries. In short, advertising works, and with theright celebrity endorsement, you could sell ice to anEskimo... The Center for Science in the Public Interest is now urging Beyonce to reconsider her collaboration with Pepsi. In a letter to the star,

CSPI writes

5:

"More than any other category of food or beverage, sugary drinks are associated with increased risk of weight gain and obesity, which increase the risk of

diabetes, hypertension, and heart disease... In fact,each additional sugary drink consumed per day increases the likelihood of a child becoming obese by60 percent. Each soda consumed per day increases the risk of heart disease in men by 19 percent. Drinking one or two sugary drinks per day increases one's riskfor type 2 diabetes by 25 percent...

You occupy a unique position in the cultural life of this country and are an inspiring role model for millions of young people. Your image is one of success, health, talent, fitness and glamour. But by lending your name and image to PepsiCo, you are associating those positive attributes with a product that is quite literally sickening Americans."

Again, while artists want to be respected for their creative and artistic visions, it sure would be nice if more of them would embrace the responsibilities (unwanted as they may be) that come with being a high-profile personality and role model, especially if they have a younger audience, like Beyonce and theOlsen twins do...

Is Beyonce Part of Pepsi's Plan to Cash in on Health-Conscious Consumers?

Pepsi has repeatedly tried to weasel their way into the pantries of health-conscious consumers, so in that respect, the choice of Beyonce fits the bill in more ways than one. Remember Pepsi Raw, which was introduced in the UK in 2008? In the US, a similar product was released under the name Pepsi Natural. This was just one of many of the soda company's attempts at cashing in on the rise in popularity of all things natural and healthy. The attempt flopped,

and the product was removed from the market just two years after its release.

 Last year, Pepsi Next was released. Pepsi Next claimsto have 60 percent less sugar without sacrificing taste, but the secret to keeping its sweet taste comes from the use of not only high fructose corn syrup, but also THREE artificial sweeteners: aspartame, acesulfame potassium, and sucralose, all of which are linked to several dozen serious health

risks

6. It's all part of the company's plan to beef

up their share of profits from the "healthy foods" category, with reports noting they hope to boost their nutrition business from $10 billion to $30

billion by 2020

7.

This is a classic corporate move. Find something thatpeople are interested in and sell it to them even if it is deceptive and worsens their health. Most of

these companies have absolutely no interest in protecting or promoting good health; they are focusedon their bottom line profits — and star power like Beyonce, and many others, help them do just that.

Beware: It Starts Early — Your Child's Taste Preferences are Created by Age 3!

Did you know that when you feed preschool-aged children junk foods high in sugar, salt and unhealthyfats, it has a lasting impact on their taste preferences? Think about it — how many kids and teensdo you know that don't like soda and sweet foods? Part of the reason for this limited taste preference is the fact that their taste buds are literally trained within the very first years of life (in some cases from birth, as infant formula can contain loadsof sugar!).

In a recent study

8, all of the children tested

showed preferences for junk foods, and all (even those who were just 3 years old!) were able to recognize some soda, fast food, and junk food brands.The researchers concluded what you probably already suspect: kids who were exposed to junk food, soda andfast food, via advertising (and also because their parents fed them these foods), learned to recognize and prefer these foods over healthier choices.

This does have an impact on their health, as nutrients from quality foods are critical in helping your child reach his or her fullest potential.

Another study

9 from British researchers revealed

that kids who ate a predominantly processed food dietat age 3 had lower IQ scores at age 8.5. For each measured increase in processed foods, participants had a 1.67-point decrease in IQ. As you might suspect, the opposite also held true, with those eating healthier diets experiencing higher IQ levels.For each measured increase in dietary score, which meant the child was eating more fruits and vegetablesfor instance, there was a 1.2-point increase in IQ.

The reality is, the best time to shape your kids' dietary habits is while they're still young. This means starting from birth with breast milk and then transitioning to solid foods that have valuable nutrients, like egg yolk, avocado and sweet potatoes.(You can easily cross any form of grain-based infant cereal off of this list.)

From there, ideally you will feed your child healthy foods that your family is also eating -- grass-fed meats, organic veggies, vegetable juice, raw dairy and nuts, and so on. These are the foods your child will thrive on, and it's important they learn what real, healthy food is right from the get-go. This way, when they become tweens and teenagers, they may eat junk food here and there at a friend's house, but

they will return to real food as the foundation of their diet -- and that habit will continue on with them for a lifetime.

 My newly revised nutrition plan offers a step-by-stepguide to feed your family right, and I encourage you to read through it now. You need to first educate yourself about proper nutrition and the dangers of junk food and processed foods in order to change the food culture of your entire family. To give your child the best start at life, and help instill healthy habits that will last a lifetime, you must lead by example. Children will simply not know which foods are healthy unless you, as a parent, teach it to them first.

Straight to the Source: Dr. Mercola at mercola.com.

Food Democracy Now!

CAMPAIGNS BLOG PRESS ABOUT SHIRTS FARMERS VS MONSANTO DONATE

Super Bowl Starts with Pepsi Boycott - Refresh Democracy!Posted by Dave on February 3, 2013

Boycott Pepsi's GMO loving brands - Join us in tellingthe truth about Pepsi - It’s time to Refresh Democracy!

Join the Pepsi Boycott and Refresh Democracy!

Today is Super Bowl Sunday and across the country millions of Americans are gathering in living rooms, kitchens and bars with family and friends to watch one of the most loved sports events in America.

But before you sit down to watch one of America’s favorite pastimes, think about who is using the SuperBowl as a platform to peddle their junk food to the American people while donating their money to deny you your right to know what’s in your food: softdrinkand junk food giant PepsiCo.

Last year several major food companies made a fatal brand error by betting against the American people. During the 2012 election, major food and pesticide companies donated more than $46 million to run a ruthlessly deceptive campaign to defeat Prop 37, a ballot initiative to label genetically engineered foods in California.

Coming in as the #3 top donor, behind pesticide and biotech giants Monsanto and DuPont, was Pepsi, who dumped in a total of $2,485,400 to deny Americans their right to know what’s in their food.

Click here to say, YES! I’m ready to join the boycottagainst Pepsi for their campaign to kill transparencyand GMO labeling and ask Beyoncé to dump her celebrity endorsement -   every voice counts!

http://action.fooddemocracynow.org/sign/pepsi_betrays_democracy/

Because of Pepsi’s significant financial support, Prop 37 and GMO labeling lost by a narrow margin of 48.6% to 51.4%. Pepsi’s contribution, and those of

other trusted American food companies, was a direct assault on the American ideals of openness, transparency and democracy.

When Pepsi and other trusted food companies made thismove to deny us our rights, they weren’t counting on people around the world to take notice, stand up and hold them accountable. Today that all changes.

Today, Food Democracy Now! is launching a boycott against Pepsi and all its major brands to not only raise awareness of the growing crisis with obesity, but also to remind America’s corporations that when they betray the people, we are going stand up and fight back!

Right now, as millions gather to watch the Super Bowl, your friends and family could very likely be getting ready to consume Pepsi products that have become household names through slick advertising and whitewashing with celebrity endorsements.

Here at Food Democracy Now! we want to remind you of the 6 million Californians that voted to label genetically engineered foods on November 6th that lostthis campaign because of Pepsi, who chose to use its corporate profits to join a political fight that denied Americans the right to know what’s in their food.

Spread the Word: Tell Family and Friends to Avoid Pepsi’s GMO Loving Brands!

At the heart of the obesity epidemic are deceptive companies like Pepsi that thrive on pumping empty

calories, GMOs and junk food to a gullible American public.

While we know that most of you probably already avoidmost of these products listed below, today when you’re with family and friends watching the big game tell them to dump these other common Super Bowl snacks by Pepsi:

Mountain Dew, Sierra Mist, Gatorade, Tropicana, Frito-Lay, Lays, Doritos, Tostitos and Cheetos.

Today is a perfect day to start the conversation about how companies like Pepsi fought to deny Americans their right to know what’s in their food, but already label GMOs in 63 other countries around the world.

Already, in countries like Russia, China, South Africa and India Pepsi products are labeled if they contain GMOs, but here in America they deny us that basic right.

It’s time to Refresh Democracy and tell Pepsi to support our right to know what's in our food and stopfunding efforts that stand in the way of our democracy!   Join the boycott against Pepsi and ask Beyoncé to dump her celebrity endorsement!

Beyoncé: You Can Do Better Than Pepsi

For decades Pepsi has used celebrity endorsements with major stars to make their fattening, sugary, genetically-engineered snacks appear sexy and “refreshing”.

Only months ago, Pepsi signed celebrity artist and singer Beyoncé Knowles to a $50 million deal to promote the company’s deceptive brands to the American public.

But Beyoncé isn’t just any celebrity, she’s a dynamichalf of the media power couple with her husband, legendary rapper and music producer, Jay-Z, who last year were reportedly the highest-paid celebrity couple of the year! On top of that, Beyoncé is well-known BFFs with President Obama and First Lady Michele Obama. Not only was she asked to sing at the president’s recent inauguration, but in 2011 Beyoncé joined the White House to promote First Lady Michele Obama’s Let’s Move! campaign to stop obesity and encourage healthy food for America’s school children.

The fact is, when Beyoncé sings, people listen – and Pepsi knows this. That’s why they’ve signed her to promote Pepsi during the Super Bowl Halftime show to peddle their toxic products.

Starting today, Food Democracy Now! is launching a long-term campaign to expose Pepsi’s corrupt practices of undermining our health and our democracyhere in America.

And we’re asking you to join us by spreading the wordvirally during the Super Bowl #PepsiHalftime Show andbeyond that Pepsi’s products contain gobs of genetically engineered ingredients and they don't want you to know it!

Click here to join the boycott against Pepsi and tellBeyoncé to end her celebrity endorsement of this

deceptive and dishonest company, which contributes tothe obesity epidemic and betrays our democracy.

Join us in telling the truth about Pepsi - It’s time to Refresh Democracy!

Today, the much anticipated and hyped halftime show featuring Beyoncé's performance is sponsored by Pepsi. If you are on Twitter or Facebook, exercise your democratic muscle and share far and wide.

Sample Tweets:

boycott @Pepsi Refresh democracy #PepsiHalfTime #LabelGMOs http://bit.ly/12jwNmi Pls RT @food_democracy #PepsiHalfTime #SuperBowl

@Beyonce You can do better! Let's Move and give @Pepsi the boot! http://bit.ly/12jwNmi Refresh democracy! @food_democracy #SuperBowl

Click on the link below to share the Pepsi boycott onTwitter.

Share on Twitter

Click on the link below to share the Pepsi boycott onFacebook and Grab the photo below of Beyoncé and ask your friends to join the Pepsi boycott.

Share on Facebook

Now spread the word!

Thanks again for participating in food democracy,

Dave, Lisa and the Food Democracy Now! team

blog comments powered by Disqus

FROM TWITTER RenieriArts @food_democracy LOOTING NOTONLY AMERICA, BUT THE WHOLE WORLD! http://t.co/0TaviedaTK THIS HAS TO GO VIRAL! PLEASE RT!stephmarkham RT @galifianakisz: Tell .@BarackObama to veto the Monsanto Protection Act! http://t.co/JNaKYHCg7P @food_democracy Please RTJorieceFollett Tell Tennessee to Label GMOs, you have a Right to Know http://t.co/R7Zqi2v1e3 @food_democracy Please RT #LabelGMOs http://t.co/EDVVHNmBHOKimLibby .@BarackObama signs Monsanto Protection Act! It's 2 label GMOs! http://t.co/zUrJRtzbiH @food_democracy Please RT #stopMonsanto

LATEST LINKS EPA approves Poncho insecticide As Patent Ends, a Seed’s Use Will Survive Supremely Important: Genetically Engineered Crops Corn Syrup Lobby Courts Mommybloggers, Gets Spanked Childhood obesity may have leveled off, but disparities are getting worse

for adolescents in California?

CATEGORIES Animal Welfare Antibiotics Antitrust and Monopoly AqauBounty Beef Checkoff Bees/Colony Collapse Biodiversity Biotech California Right to Know Child Nutrition Climate Change Corn Corporate America Dr. Don Huber Factory Farms Family Farmers Farm Bill FDA Food Additives Food and Ag Policy Food Safety Food Safety Genetic engineering (GMOs) Global food supply Health and Obesity Hersheys I-522

Industrial Meat Iowa Labeling Labor Local Food Monsanto Monsanto Background Monsanto Latest Occupy Wall Street Organics OSGATA et al vs. Monsanto Pesticides Pink Slime Prop 37 election fraud Right to Know GMO - A Coalition of States Rural America Seeds Subsidies Sustainable Agriculture Worker's Rights Yes on 37

BLOG ROLL Culinate La Vida Locavore Lettuce Eat Kale Locavores Marler Blog Obamafoodorama Politics of the Plate Retrovore Sustainable Food Blog

more

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Bottom of FormAbout 2,250,000 results (0.77 seconds)  Did you mean: www.Coca Cola moves from junk food to healthy foods, how?.com Ads related to www.Cocacola moves from junk food to ...Theseads are based on your current search terms.Visit Google’s Ads Preferences Manager to learn more or opt out.Healthy Options WNY - healthyoptionsbuffalo.comwww.healthyoptionsbuffalo.com/Find tasty, healthy menu items at restaurants throughout WNY! Restaurant Guide - Dining Tips - About UsHealthy Food for Kids - feedingyourkids.comwww.feedingyourkids.com/Nutrition Recommendations - Free Program - Sign Up Now!Young Women's Health - youngwomenshealth.orgwww.youngwomenshealth.org/Check out our health guides, Q&A, chats, quizzes and more! Search ResultsCoca - Cola Work It Out Calculator - Health - Coca-Cola GB www.coca-cola.co.uk/health/work-it-out-calculator.htmlCachedYou +1'd this publicly. UndoYou are here: Home/Health/Work It Out Calculator ... Calculate how you can balance the calories in your favouriteCoca-Cola drink .... Sugar in foods and drinks ...The Extraordinary Science of Addictive Junk Food - NYTimes.comwww.nytimes.com/.../the-extraordinary-science-of-junk-food.html?...You +1'd this publicly. Undo

Feb 20, 2013 – There are no easy answers — for what the public health community ... And we could make a claim that the toll taken on the public health by a poor diet rivals that taken by ... so his plan would start off with a small but crucial move: the industry .... third-place spot in the soda aisle behind Coca-Cola and Pepsi.Ontario mulling junk food restrictions to cut childhood obesity - The ...www.theglobeandmail.com › News › NationalYou +1'd this publicly. Undoby Adrian MorrowMar 4, 2013 – Ontario is considering banning companies frommarketing junk food to children, stopping ... as McDonald's, Coca-Cola and General Mills either advertise only healthy foods ... Coca-Cola's move downtown is good for the city ...Coca-Cola weighs in on obesity fight - CNN.comwww.cnn.com/2013/01/14/health/coke-obesity - United StatesYou +1'd this publicly. UndoJan 16, 2013 – Coca-Cola on Monday launched a new ad campaign aimed at ... NYC's controversial move to curb obesity ... Opinion: Lustig: A fast-food, sugar fiasco ... that the occasional soda could, of course, be a part of a healthy diet.How Millennials Are Responding to Coca Cola's New Anti-Obesity ...www.policymic.com/.../how-millennials-are-responding-to-...CachedYou +1'd this publicly. Undoby Michael McCutcheon - in 53 Google+ circlesTheir message of healthier eating cuts into the bottom lineof sweetened beverage and junk food companies. Thus, Coca Cola and other companies in this ...Food - The Coca-Cola Companywww.coca-colacompany.com/topics/foodCachedYou +1'd this publicly. UndoAll recipes feature Coke and Coca-Cola products as ingredients. ... Take a look at the unusual ways some of your family's favorite foods made their way to America. ....

As the price dropped, the sandwich moved down the class structure, making it an option to feed children as ..... A New Twist On a Berlin Fast Food Favorite ...Careers - The Coca-Cola Companywww.coca-colacompany.com/careers/CachedYou +1'd this publicly. UndoFind career and employment opportunities at The Coca Cola Company. ... Coca- Cola has joined the likes of Nike and Amazon in the top 20 of Fast Company's ... For the 2012 Olympic Games, Coca-Cola launched “Move to the Beat,” which ... more than 100 individual brands, including some, like Diet Raspberry Coke, that ...Encore: In El Salvador, Tooth Decay Blamed on Junk Food, Lack of ...www.pbs.org/newshour/bb/world/.../salvador_01-03.ht... - United StatesCachedYou +1'd this publicly. UndoJan 3, 2013 – ... on the health impacts of soda and junk food and some moves in this ... Pepsi, Coca-Cola, and McDonald's have become part of the local diet.Food Politics » The Coke “chairs” ad: Stand up for Coke!www.foodpolitics.com/2013/.../the-coke-chairs-ad-stand-up-for-coke...CachedYou +1'd this publicly. UndoMar 29, 2013 – I'm indebted to Yoni Freedhoff for posting Coca-Cola's latest ... Count, plenty of evidence supports the health benefits of standing and fidgeting, rather than sitting . ... It can and will act as motivation to move awayfrom the Western diet. ... No doubt, after learning that thejunk food purveyors of the world do not ...Twinkie defense - Wikipedia, the free encyclopediaen.wikipedia.org/wiki/Twinkie_defenseCached - SimilarYou +1'd this publicly. UndoHis change in diet from healthy food to Twinkies and other sugary food was said ... had begun consuming junk food and sugar-laden soft drinks like Coca-Cola. 

AdsThese ads are based on your current search terms.Visit Google’s Ads Preferences Manager to learn more or opt out.Healthy Food List In Mumbaiwww.timescity.com/Food-GuideYour Guide To Best Food JointsIn & Around Mumbai. Visit Now! CoCa-Cola Jobs Availablewww.indeed.co.in/Coca-ColaGet a Job Working for Coca-ColaNear You. Search Online Now! Cocacolawww.ask.com/CocacolaSearch for CocacolaLook Up Fast Results now! Healthy Foodswww.alhea.com/Healthy+FoodsHealthy Foods On Alhea.comMultiple Search Engines at Once! Junk Food Recipeswww.recipehub.com/Cook Delicious Snacks.Get 1000s of Free Recipes! healthy foodwww.robard.com/Buy low fat, high protein drinksto sell in your center today! Looking for a Job?www.adsdeck.in/Coca+Cola+CompanyLots of New Jobs Posted Daily.Find Your Job Today! Women's Wellness Retreatwww.audubon-center.org/Mind, Body & Spirit retreat. Greatkeynotes & class choices. MinnesotaSee your ad here   »   1234567891 Nex

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