NETWORK: technical affordance & CUltural connectivity

>>HELLO. HI THERE.<<

3 TRAITS OF [PERVASIVE] NETWORKED MEDIA

Extension of communications

community

collaborative systems

Technological affordances that have not been previously available

Integration into everyday practice

New/emergent behaviours of engagement

NETWORK: HOW ARE YOUR WORLDS COLLIDING?

BUILD THE WORLD YOU WANT AND SHARE IT WITH OTHERS

PYGAR & FRIENDS WATCHING A LIVESTREAM OF THE PRELUDE FESTIVAL ON FUNKSOUP ISLAND

Regardless of the purpose of the encounter, whatever it is we are doing, we are doing it together.

NETWORK: COMMUNITY, ACCESS, EXPRESSION

THE EXPERIENCE OF CO-PRESENCE

HAS BECOME INCREASINGLY IMPORTANT

TO HOW WE SUSTAIN COMMUNITIES

CAN NOW BE FORMEDBY #AFFILIATION NOT

MERELY LOCATION

DISTRIBUTED NETWORKS & DIGITAL MEDIA TECHNOLOGYHAVE LOWERED THE THRESHOLD FOR COMMUNICATION,MATERIAL REPRODUCTION, CREATIVE EXPRESSION, AND CIVIC ENGAGEMENT.

MASTERS V. MASSES = FALSE BINARY

>>ARCHIVE, ANNOTATE, APPROPRIATE, RECIRCULATE IN NEW & POWERFUL WAYS

NETWORK: ENGAGEMENT & AGENCY

ARE WE TETHERED TO A SYSTEM WHERE WE ARE INTERPOLATED AS A THING, ORRENDERED CHILDLIKE?

ARE WE AUGMENTED, EVOLVING TO NEW HEIGHTS OF REACH & ABILITY?

OR ARE WE ACTORS IN & INFLUENCERS OF OUR CONTEXT?

CENTRAL ENABLING FACTOR OF AGENCY >

“PEOPLE’S BELIEF ABOUT THEIR CAPABILITIES

TO EXERCISE CONTROL OVER EVENTS

THAT AFFECT THEIR LIVES.”

MEDIA ENGAGEMENT > INCLUDE RATHER THAN DEMARCATE EXCHANGES

OUTSIDE OF THE NORMATIVE FORMULATION OF THE GEOGRAPHICALLY

AND BODILY PROXIMATE.

LIVED EXPERIENCE

“USER” = THE OPPOSITE OF AGENCY

LISTENING AND BEING PRESENT ARE PART OF ENGAGEMENT

NETWORK: X-REALITY

More environments of actuality, even if fewer indices of the real.

F2F is no longer the exclusive site of engagement

NETWORK CULTURE > REDISTRIBUTION OF CENTERS OF KNOWLEDGE

OLDMEDIA

NEWMEDIA

YOUMEDIA

NETWORK CULTURE > RECONFIGURATION OF RELATIONS OF POWER

More than 200,000 people signed a Change.org petition calling on Disney to return the character to her more realistic origins. The redesign was also criticised by Merida's Oscar-winning creator.

On January 18, 2012, Wikipedia began a 24-hour blackout in protest against proposed anti-piracy bills Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). Thousands of websites joined in the fight inlcuding Reddit & WIRED who blacked out their services and completely blocked access to their content. Over 3 million people signed online petitions.

The Jim Henson Company has celebrated and embraced diversity and inclusiveness for over fifty years and we have notified Chick-Fil-A that we do not wish to partner with them on any future endeavors. Lisa Henson, our CEO is personally a strong supporter of gay marriage and has directed us to donate the payment we received from Chick-fil-A to GLAAD.

NETWORK CULTURE > RECLASSIFICATIONS OF CURRENCIES AND LABOR FORCES

CROWDSOURCING CROWDFUNDING

CROWDSHAMING

REVOLUTION

CROWDFUNDING

CROWDFUNDING

https://www.�rstgiving.com/ http://www.petridish.org/

https://www.microryza.com/ https://watsi.org/

MICROFINANCE

http://www.kiva.org/

https://www.zidisha.org/

http://raise5.com/

http://www.charitykick.com/

TWITTER

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PHOTOS

john h white Oregon Live mybullfrog Internet internet

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INSTAGRAM

While good photography requires SKILL, often the more important element in breaking news photography is CHANCE—being where the news is when it happens.

Former NFL linebacker Dhani Jones' seat on a Delta plane gave him the perfectvantage point for an Instagram snapshot of the storm that hit New York City on the afternoon of July 17, 2012.

Gothamist July 14, 2012. Photos: NYPD Golf Cart BURNS In Brooklyn Bridge Park(bmacmedia) http://gothamist.com/2012/07/14/photos_nypd_golf_cart_burns_in_broo.php#photo-3

SUBVERSIVE VIDEO REMIX

SUBVERSIVE VIDEO REMIX - BEFORE & AFTER YOUTUBE

SUBVERSIVE VIDEO REMIX

RULES OF ENGAGEMENT

1. Works appropriate mass media audiovisual source material without permission from copyright holders

2. Works comment on, deconstruct, or challenge dominant myths, norms, & traditional power structures, and they can be sympathetic or antagonistic to their sources, sometimes both at the same time.

3. Works transform the original messages embedded in the source material, as well as the source material itself.

4. Works are intended for general audiences or DIY communities rather than elite, academic, or high-art audiences; use familiar formats (trailers, TV ads, music videos, news segments) as vehicles for the new message.

5. Works are DIY productions and rely on grassroots distribution methods—VHS tape duplicating circles, underground screenings, self-hosted websites… now YouTube, and a myriad of other similar sites with TOS that are more favorable to and trusting of their user community.

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SOCIAL CONTENTgraphics

+ words + glyphs

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SOCIAL CONTENTtypography

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SOCIAL CONTENTmemes

animated gifs

http://ow.ly/lBNNv

http://ow.ly/lBNRDhttp://ow.ly/lBNWX

INTERNET MEMES

MEME = A concept that spreads from person to person.coined by Richard Dawkins in his 1976 book The Selfish Gene, as an attempt to explain how cultural information spreads.

McKayla Is Not Impressedhttp://mckaylaisnotimpressed.tumblr.com/

Internet Memes can start with a photo, a video

or simply a catchPHRASEA finished meme USUALLY HAS both text and a visual, usually a photo

And it's funny

INTERNET MEMES

MEMES can focus on a national figure, a celebrity or a line from a popular TV show or movie. Or they could be based on any ordinary person

Extremely photogenic guy

INAPPROPRIATE TIMING BILL CLINTON

FOMO

YOLO

INTERNET MEMES

MEMES may relate to existing Internet cultures or subcultures

may evolve over time, by chance or through commentary, imitations, parody, or self-reference }What My Friends Think I do /What I Really Do{ + can evolve and spread extremely rapidly

usually formed from some social interaction, pop culture reference, or situations people often find themselves in.}SHIT GIRLS SAY{

} ragecomics {

INTERNET MEMES

spread via social networks, blogs, direct email, or news

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causes

SOCIAL CONTENTcontests

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campaigns

games

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storytelling

brandjacking

STORYTELLING \ JOURNALISM