1

Enterprise Mobility Managementsolution from HMD Global

How an effective, easy to use Android EMM can enhance management for IoT and personal usage for enterprise devices

In enterprise, two key market needs have long been working congruently when it comes to the growing Enterprise Mobility Management (EMM) trends. Connectivity of devices set-up strictly for a specific task, and the personal use of devices that need to be managed within the business for security and productivity reasons. These diverse, yet connected trends have grown rapidly in recent years, not just for larg-er companies, but equally for SMEs and IoT solution providers. This paper will offer a broad strokes reasonings as to why EMM use has expanded, and what companies – large, medium, and small – are looking for out of their EMM solutions.

Firstly, let’s look at the dedicated device use cases, which in broad terms fall under Internet of Things (IoT). Once – almost jokingly – used in reference to connected devices, futurists pointed to connected kitchens, noting how toasters and fridges might one day speak to each other. This positioning is now seen as simplistic,and the more realistic notion of connectivity across devices has now become an integral part of businesses of all sizes. At its most simple, the IoT is a way for things – be it devices, tablets, smartphones – to connect to the internet in order to transmit data between themselves. Sounds basic, right? However, IoT offers opportunities that are limited only by imagination. For businesses, it offers increased security, greater productivity and transparency, and seamless access to internal systems. This type of networked cohesiveness was once reserved only for large corporations with giant technology departments – after all, an interconnected network of devices was once difficult to set-up and a burden to manage. However, we are now seeing those barriers break down. By default, when we talk about the IoT in relation to business, we are talking about devices used exclusively for a business purpose. Imagine a retail store, who uses an IoT connected smartphone to scan product bar codes. Or a smartphone that is used for medical drug trials. These devices are connected, yet they are exclu-sively used for a single purpose, or also known as device used in Kiosk mode. In such use cases, data security is critically important for obvious reasons. Now, let’s look briefly to this, as it is vital to the understanding of where EMM solutions are headed.

Going beyond the Internet of Things (IoT)

2

Often referred to as Enterprise Mobility Management (EMM) an all-encompassing method of managing and securing employee smartphones and tablets has become an integral cog in the enterprise machine. In this paper, we’ll look closely at what EMM is, why it’s more relevant now than ever and how it can help businesses of all sizes.

1“$3.4 Billion Worldwide Mobile Device Management Industry to 2027 - Impact of COVID-19 on the Market” https://au.finance.yahoo.com/news/3-4-billion-worldwide-mobile-112100443.html?guccounter=2

For Personal Reasons…The possibility of using one device for both business and personal use has always been important for users, and solutions for making this possible in a safe and se-cure manner both from company data and personal data is needed. The possibility for this has become more common, and as the EMMs and smartphone software platforms became more sophisticated in the recent years. Latest AndroidTM OS versions sup-port so called Work Profile, which enables employees to keep their personal apps and data private, while at the same time giving them access to what is important for their business needs. Additional reasons why more companies are looking into enabling employee devices with EMM include the General Data Protection Regulations (GDPR) in the EU. These data regulations, primarily instituted to give people control over their data, require businesses to take a greater responsibility over their customers’ person-al data, such as phone numbers and email addresses. Therefore, EMM is no longer just for large enterprises, as also SMEs need ways to protect personal data and to have capabilities to delete it if so requested, also for example if an employee lost their work phone. Therefore, having an EMM strategy in place is vital not just for legal rea-sons, but also to demonstrate a commitment to the seriousness of these regulations. Secondly, the COVID-19 pandemic has accelerated the remote working environment. While once the lines between business and personal use were easily discernible, as more people work remotely, that difference has been wedged larger. The data reflects this – amid the COVID-19 crisis, the global market for Mobile Device Manage-ment (MDM) was estimated at US$3.4 billion for 2020. By 2027, that market is expected to have grown with almost 20% annually to US$12.1 billion1. Readjusting for the fur-ther business implications of remote working, and this could exceed even those high expectations.

In other words, the needs for an EMM has extended far beyond just larger corpo-rations or growing SMEs. They’ve now become an almost necessity for all sizes. A relevant point here then is that if EMM needs to be accessible, solutions need to be tailored for companies without IT departments. Or, to put it in a single sentence – the market is looking for easy to use and effective EMM solutions.

3

How HMD is filling that gap in the marketWhen HMD launched their Nokia branded smartphones on Android back in 2017, enter-prises large and small responded positively – the simplicity of pure, secure and up-to-date Android phones across all price points, with the legendary quality, ease-of-use and long battery life that Nokia phones were synonymous with, made it easy to see why. Add to that HMD Global’s proposition of delivering securi ty updates and Android OS upgrades across its device portfolio, the offering is an attractive one for the busi-ness customers.

During 2020, HMD Global took its first firm steps towards adding value added services to its offering by adding Nokia smartphone lifecycle specific services, such as insurance and extended warranty in many of its regions. In March 2020, the first connectivity product, HMD Connect, a pre-paid data roaming SIM that works across 150 countries, was unveiled. HMD Connect was soon followed by HMD Connect Pro, the enterprise focused Internet of Things (IoT) data connectivity solution, which allows secure connectivity and central management of organisation’s data roaming SIM cards from a simple to use management console, no matter where the SIM cards are used in over 600 mobile networks around the world. HMD Connect Pro SIM cards are already in active use in over 50 countries from Latin America to Africa, and even in use in the medical space.

HMD Global can point to several public enterprise case studies that demonstrate our successful partnership with our customers. As such, we’ve had our ear to the ground about what else we could offer to make life easier and more efficient for the broad enterprise market, including both IoT and personal use scenarios.

As a result, HMD Global addresses this market need with our new EMM solution. So, now we’d now like to introduce you to our new business offering – HMD’s own Enterprise Mobility Management solution, which we call HMD Enable Pro.

4

Before we discuss HMD Global’s EMM solution in detail, it’s important to understand what Enterprise Mobility Management (EMM) is and how it can benefit a business. As mentioned earlier in this paper, the blurring of the lines between IoT use, business and personal use of devices in the workplace and different verticals has created a need for a solution to manage these devices remotely, to ensure the needs can be effectively fulfilled.

EMM, as the name implies, enables remote management of your organisa-tion’s smartphones and tablets by installing apps, setting security policies, and by defining what applications are and aren’t allowed to be used. It also enables remote lock and remote wiping of devices in case of loss or theft. The Android Enterprise capabilities that are built directly into the Android OS, enable the possibility of the device to be tailored to your business needs with the use of a compatible EMM solution, with the choice of Kiosk, Fully Managed and Work Profile modes.

Android OS is the most used smartphone operating system globally, and Android En-terprise based EMM solutions are growing in popularity amongst businesses globally.

What is Enterprise Mobility Management?

Andrej SonkinGeneral Manager, Enterprise, HMD Global

“Today, approximately 15-20% of enterprise devices are managed with an EMM, and demand for trustworthy solutions is only increasing. The demand is driven by digitalisation, use of commercial off-the-shelf devices in IoT, personal data protection regulation and overall IT security needs. We feel that the time has come for a step change in EMM adoption. This will be hugely beneficial to IoT solution providers, users and enterprises, who are sure to love the easy to use HMD Enable Pro, no matter the size of their company or customer base.

5

Introducing HMD Enable Pro

Picture 1. HMD Enable Pro logo

With the launch of HMD Enable Pro, we are responding to needs of companies who want to have their whole solution, including Nokia smartphones, EMM and data roam-ing connectivity from one trusted manufacturer. This gives them the comfort of being able to trust that all elements work seamlessly with each other, and to get support without complexity.

To address this market need, HMD Global used its in-house software development centre in Tampere, Finland to create our own Android Enterprise based EMM solution. As a newcomer to the EMM provider market, we have the benefit from the possibility to build our EMM directly based on the modern Android Management API, which en-sures out-of-box compatibility with any Nokia smartphone with Android 9 or newer, or basically any other Android 9 or newer Google Mobile Services (GMS) certified device.

We created HMD Enable Pro with simplicity in mind. As Marjaana Peltonen, Senior Expe-rience Designer at HMD explains:

“Many of the IoT solution providers who have been first to request an EMM from HMD Global don’t typically have a lot of experience with EMM solutions. That’s why we have made HMD Enable Pro easy to use and intuitive, so anyone can learn to love it in no time. This has been the guiding principle with our EMM Management Console and over-all solution development. Keeping it simple, powerful and efficient whilst delivering the capabilities that are needed.”“

“6

The HMD Enable Pro management console can be used with browsers such as Chrome, Firefox and Safari, and it helps the user create their desired management policy through a wizard. Device enrolment is possible with QR code and zero-touch enrol-ment methods. The Devices function provides a detailed overview for each enrolled device, and its current state. A Home function serves as the dashboard that features an overview of the device fleet in the organisation, and through Android SafetyNet a quick view if any of the devices are potentially compromised with security.

7

Picture 2. Example of HMD Enable Pro management console Home view.

HMD Enable Pro supports all available Android Enterprise Management modes, Dedi-cated Device (Kiosk), Fully Managed and Work Profile, which enables customer to use the one solution for any Android device EMM needs they may have. App delivery hap-pens safely and securely from the Managed Google Play Store, which can be accessed for public and private apps via an iframe directly from the policy creation wizard, and from the function ‘Applications’.

One app many enterprises have found useful is the Nokia smartphone OEMConfig app, which enables additional management settings that are specific to Nokia smart-phones such as display and location settings. The Nokia smartphone OEMConfig app is based on the Android OEMConfig framework, and the app was first introduced in 2020 for Nokia 7.2, Nokia 5.3, and Nokia 4.2 as separate apps. In February 2021 we have launched a new app that will work across new Nokia smartphones launched in 2021. In combination with the Enterprise API that has been introduced to Nokia smartphones from Nokia 2.4 onwards, the new OEM Config app allows also more con-trol over Android software updates for companies who want to more time to test the new software and who want to control their device fleet OS versions more thoroughly.

With the addition of HMD Enable Pro, the total solution offering for enterprises con-sists of Nokia smartphones and accessories, Nokia smartphone lifecycle services, HMD connectivity solutions, and HMD’s EMM solution.

Similar to our enterprise connectivity solution, HMD Connect Pro, we use the Pro nam-ing to signify the enterprise focus for the service. In addition to being developed in Finland, HMD Enable Pro runs on Google Cloud based in Hamina, Finland, ie. the same infrastructure as is used for Nokia phones purposes.

8

Picture 3. Example of HMD Enable Pro Infographic with key benefits.

9

10

Picture 4. Total solution for enterprises from HMD Global

Why now?We’ve mentioned the need for a simple, easily accessible EMM solution, and the need for especially IoT solution companies to have devices and EMM from one manufactur-er. The evolving market needs in combination of the new Android capabilities have led HMD Global feel that the time has come to offer this option to its customers. During our development, the team discussed a lot about how we want to enable these users and companies to do more, rather than to feel restricted. We realised that the word ‘enable’ came up frequently in our conversions, and therefore we felt that this is how we want our EMM to be seen. As an enabler of what the companies want to do and achieve.

As part of our on-going dialogue with the market, we found a clear need from the fast-growing IoT market, especially from innovative companies using Commercial-off-the-shelf (COTS) smartphones.

These companies were often start-ups, with a sharp focus on their customers, and in growth. This led to the need to simplify their mobility selection and supply chain and increase efficiency. EMM has become a vital part of any smartphone based IoT deployment, as the devices must be equipped with the right application or appli-cations for the task, and as such often need to be secured and remotely monitored at all times.

11

Picture 5. Example of HMD Enable Pro My first policy view.

12

As the IoT solution providers who have been first to request an EMM from HMD Global don’t typically have a lot of experience with EMM solutions, the key need has been to make the EMM easy to use and intuitive, so that it does not take a long time to learn or master. This has been the guiding principle with our EMM Management Console de-velopment. Keeping it simple, yet powerful and efficient in delivering the capabilities that are needed.

As presented by Android in their new Android Enterprise Security paper from April 2021, Android 11 is addressing many of the past concerns with an updated approach to Work Profile and privacy in general.

As one of our first customers for the whole solution, we are pleased to have Finnish tech company Luokkahenki sharing their story of their business and IoT solutions, and why working closely with HMD Global has helped them to address customer needs.

Picture 6. Example of HMD Enable Pro management console Home view.

ConclusionThe benefits of HMD Enable Pro are obvious for enterprises of all sizes – more security, enhanced accessibility, and a cohesion across every level of your business. Perhaps most importantly, HMD Enable Pro supports all available Android Enterprise manage-ment modes and thus caters for all kinds of deployment scenarios. EMM solutions might not have been the first thing on every company’s checklists, however as we have demonstrated – they are a key enabler for modern business needs. HMD Enable Pro is a solution that’s attainable for all businesses.

HMD Enable Pro is commercially available from May 2021, from a number of authorised resellers, or directly from HMD Global. As a global company with operations in over 100 markets worldwide, and with deep knowledge of Android through our devices busi-ness, we look forward to serving businesses who are looking for a simple to use but effective EMM solution that is based on the most modern and future proof Android Enterprise implementation.

For more information, and to get in touch with our resellers or HMD Global, please visit www.hmdglobal.com/hmdenablepro.

13

Picture 7. Example of HMD Enable Pro Applications view.

14

About HMD GlobalHeadquartered in Espoo, Finland, HMD Global Oy (“HMD”) is the home of Nokia phones and HMD Services. HMD designs and markets a range of smartphones and feature phones and an expanding portfolio of innovative service offer-ings. With an ongoing commitment to security, durability, reliability,and qual-ity across its range, HMD is the proud exclusive licensee of the Nokia brand for phones, tablets and accessories. Nokia is a registered trademark of Nokia Corporation. Android, Google and other related marks and logos are trademarks of Google LLC. All specifications, features and other product information provided are subject to change without notice. All images are for illustrative purposes only. For further information, see www.hmdglobal.com.