ECO-FRIENDLY CONCEPTS AND ETHICAL MOVEMENTS IN THE FASHION INDUSTRY

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Transcript of ECO-FRIENDLY CONCEPTS AND ETHICAL MOVEMENTS IN THE FASHION INDUSTRY

My paper is related with sustainable fashionand idea of ethical acting – in general – within the fashion

industry.

WHY „SUSTAINABLE”?

WHY I’ve chosen this topic?

Because it became very FASHIONABLE to

• ACT

• Talk

• Design

• Write about it…

Each year there are plenty ofcollections that are based onsustainable/eco concept, that areborn on these idea, that are

• EXHIBITED

• Designed

• Produced

• …and so on…

• HOW can be something sustainable, that became a megatrend?

• HOW can be something sustainable, that became a mass market product?

ZARA, H&M, ORSAY, JACK&JOHNES, GAP, private labels, streetweardesigner brands, high end brands…

…are having „eco-aware” collections.

As a designer I just wonder:

…and so on…

So, I wonder:

About:

?

ECO-wonders, ECO-findings, ECO-hesitationsa.) to think enviroinment aware? b.) to be „greenwashed”?

As a designer I just continue to wonder…

WHEN it had been started? WHO was thefirtst one? What is MY ROLE?

WHY I’ve chosen this topic?

BECAUSE asa DESIGNER I growupinageof sustainability…

All My Eye! by edit a Q’ray SS05

denim/flax anti fashion collection [2004]

ZERO waste water denim adjustment technology

ZERO waste water denim adjustment technology

Ethical Fashion Show 2013 Jan., Berlin

Edit CSANÁK DLA, Óbuda University, Budapest