ECO-FRIENDLY CONCEPTS AND ETHICAL MOVEMENTS IN THE FASHION INDUSTRY
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Transcript of ECO-FRIENDLY CONCEPTS AND ETHICAL MOVEMENTS IN THE FASHION INDUSTRY
My paper is related with sustainable fashionand idea of ethical acting – in general – within the fashion
industry.
WHY „SUSTAINABLE”?
Because it became very FASHIONABLE to
• ACT
• Talk
• Design
• Write about it…
Each year there are plenty ofcollections that are based onsustainable/eco concept, that areborn on these idea, that are
• EXHIBITED
• Designed
• Produced
• …and so on…
• HOW can be something sustainable, that became a megatrend?
• HOW can be something sustainable, that became a mass market product?
ZARA, H&M, ORSAY, JACK&JOHNES, GAP, private labels, streetweardesigner brands, high end brands…
…are having „eco-aware” collections.
As a designer I just wonder:
…and so on…
So, I wonder: