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Welcome Message

About

Programme Committee

Programme Overview

Panel Speakers

Keynote Speakers

Research Presentations

Professional Workshops

Project Showcase

Useful Links

University Partners and Sponsors

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Dear Distinguished Guests and Conference Participants, On behalf of the International University Malaya-Wales (IUMW), I would like to welcome you to the International Academic Conference (IAC 2021). IUMW is only 8 years old, and this is the very first academic conference of this magnitude that we have hosted, so we could not be prouder or more honoured to have such renowned institutions, partners and speakers working alongside us for the occasion. Over the past few decades, there have been tremendous digital disruptions to economies and societies in both advanced and emerging economies. When the world came to an almost halt due to the lockdown of major cities and restrictions on people’s movement to halt the spread of Covid-19, the scale of disruption to the way of life in both businesses and communities continued, and the need for digital transformation was accelerated in a way the world had never seen before. To be competitive and stay relevant, organisations must move with the times. Their long-standing success may well be defined by their ability to adapt, and how well they apply the use of technology in their business strategies. Successful digital adoption can transform businesses, careers, and livelihoods, for the better. Digitalising the nation and society call for close collaboration between many sectors, not least, academia and industry. It is within such context the IAC 2021 ‘Digitalisation In Transformation: Bridging Academia & Industry’ brings together relevant stakeholders from both industry and

academia to discuss, debate, present research findings, and work closely together to identify what lies ahead in the unpredictable world. While industry often focuses on addressing solutions that are of near-term commercial value and academia focuses on building new knowledge through research and imparting education to students, the combination can yield the accelerated development of new breakthroughs. Partnerships between the two will be instrumental to advancing research and knowledge and creating a skilled workforce. Audiences at IAC 2021 are encouraged to interact, share and be part of the conversation. We hope the conference will bring real value to attendees of all backgrounds from a variety of sectors, as well as create opportunities to forge new networks, partnerships, collaborations and connections that can thrive far beyond the three-day event. We wish to express our deepest gratitude and appreciation to IUMW’s management and staff for their support and the conference committee members for their relentless effort to ensure the smooth organisation of this event. Our deepest appreciation also goes to our speakers, university partners, sponsors, reviewers and delegates for their support towards this conference. Finally, we hope you enjoy the conference and thank you for your participation.

WelcomeMessage

Tay Kay LuanVice-Chancellor,International University of Malaya-Wales

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The International University of Malaya-Wales is proud to host the first International Academic Conference 2021 (IAC 2021), a virtual conference event taking place between 26th-28th October 2021. The IAC 2021 is the coming together of researchers and industry. It’s a place to gather and share groundbreaking ideas, discoveries and experiences on a variety of thought leadership topics covered under the conference theme, “Digitalisation in Transformation: Bridging Academia & Industry”.

For the past few decades, there have been tremendous digital disruptions to economies and societies in both advanced and emerging economies. When the world came to an almost halt due to the lockdown of major cities and restrictions on people’s movement to halt the spread of Covid-19, the scale of disruption to the way of life in both businesses and communities continued.

The technological disruptions have led to massive changes, through the supply chain of activities across all industries, with organisations having to deal with huge changes in the production and delivery of services. Universities today are committed to delivering a student-centred experience, reflecting the needs of the next generation of learners and meeting the needs of rapidly evolving industries and changes in the labour market.

IAC 2021 is an opportunity to reflect on whether the disruptions have bridged the skills gaps between industry needs and student experience in embracing digital changes; and what can be done to address the requirements and demands of the dynamic industry. The conference also aims to empower individuals and businesses in embracing digital processes to stay competitive, as well as strengthen the cooperation and transfer of innovations from research labs and journals into industrial exploitation.

About IAC 2021

International Academic Conference 2021 4

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Dr Nurul Nisa Omar Chairperson

Laura EvansProject Manager

Che Nur Amalina S. Che ZainalPanel Sessions

Sugindran R KrisnanProject Showcase

Ainul Zariney AzizWorkshops

Elilarasi Letshmanan Delegates Liaison

Jian Heng TanRegistrations Coordinator

Shawal RasVirtual Stage Manager

Hafiz Hassan Virtual Stage Manager

Dr Ashley Ng Sok ChooCo-Chairperson

Dr Abdul Rahim Abdul Rachman Research Coordinator

Dr Nanthini Jayaram Research Coordinator

Michelle FoongDigital Marketing,Virtual Stage Manager

Putri Arina Bt Abdul Aziz PR & Communications,Virtual Stage Manager

Research Committee

Programme Coordinators

Collaboration Committee

Marketing & Promotion

Technical & Operations Team

Prof Dr Jasmine AhmadUniversity Partnerships

Amina Syarfina Binti Abu BakarSponsors,Virtual Stage Manager

IAC 2021 COMMITTEE

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Tuesday, October 26 20219:30 am - 10:15 am IAC 2021 Launch Ceremony & Welcome10:15 am - 11:00 am Speed Networking Time!11:00 am - 12:00 pm Panel 1: Global Impact of Disruptive Technology12:00 pm - 1:00 pm Panel 2: Supply Chain 4.0: Agility, Efficiency & Growth1:00 pm - 1:45 pm Speed Networking Time!2:30 pm - 3:30 pm Panel 3: Bridging Academia & Industry: Reinventing the Current Landscape3:30 pm - 4:30 pm Panel 4: Transforming Lives with Technology4:30 pm - 5:30 pm Panel 5: Digitalisation in Media & Entertainment

Thursday, October 28 202110:00 am - 11:30 am Virtual Learning Design & Delivery - Ascella Consulting Workshop11:30 am - 12:00 pm Speed Networking Time!12:00 pm - 1:30 pm Selangkah: Spearheading Digital Transformation - Selgate Corporation Workshop1:30 pm - 2:00 pm Speed Networking Time!2:00 pm - 3:30 pm OpenCreds: A Showcase of Industry-backed Micro-credentials - OpenLearning Workshop3:30 pm - 5:00 pm Entrepreneurial Learning - EntreCompEdu - Workshop5:00 pm - 6:00 pm IAC 2021 Awards & Closing Ceremony

Wednesday, October 27 20219:30 am - 11:35 am Research Presentations: Social Science AM10:00 am - 12:30 pm Research Presentations: Technology AM 10:00 am - 12:35 pm Research Presentations: Business AM12:30 pm - 1:15 pm Speed Networking Time1:00 pm - 2:55 pm Research Presentations: Social Science PM2:00 pm - 4:35 pm Research Presentations: Business PM2:00 pm - 4:40 pm Research Presentations: Technology PM3:30 pm - 5:20 pm Research Presentations: Social Science PM (Slot 2)

PROGRAMME OVERVIEW

SpeakersTay Kay LuanVice-ChancellorInternational University of Malaya-Wales

Tay Kay Luan is the Vice-Chancellor of the International University of Malaya-Wales (IUMW). He is responsible for the leadership and management of the institution and is accountable to the Board of Directors for growth, academic reputation and administration excellence. Tay Kay Luan brings with him more than 30 years of leadership experience from his leadership roles at the Australia New Zealand Institute, Asian Institute of Chartered Bankers, ACCA, Hay Group and Accenture. He has written

and published 3 books, including the recently published book (2020) entitled Sustainability Is the Future. He remains a regular speaker and writer on contemporary matters across social developments and education, talent development and corporate sustainability at public conferences and seminars across the Asia Pacific region. He is a member of the Board of Trustees for Yayasan Astro Kasih. Besides having served as the President for the Business Council for Sustainable Development.

Professor Raymond Madden PhD, CInstLMHead of Edinburgh Business SchoolHeriot-Watt University Malaysia

Professor Raymond has extensive international experience in human capital development and talent management, having first coined the term the ‘talent game’ in 2009 to describe how organisations can best manage the careers of critical personnel. His book ‘The Business of Ethics’, published in 2016, contains a unique perspective on how organisations should rethink what they are doing about ethics. He has held senior roles within the European financial services industry, including tenures as Global Head

of Learning at ABN AMRO Bank and Lloyds Banking Group. Raymond has also held a number of academic appointments including Professor of Management Practice and Dean at the London Metropolitan Business School and Associate Dean at Cass Business School, United Kingdom. For almost a decade he was Director of Research at London Business School. He was formerly Chief Executive Officer of the Asian Institute of Finance, a think tank established by the Central Bank of Malaysia (Bank Negara Malaysia and the Securities Commission Malaysia) focused on the financial services industry.

Panel 1GLOBAL IMPACT OF DISRUPTIVE TECHNOLOGY

International Academic Conference 2021

26 October, 11:00 am - 12:00 pm

Sharing solutions and direction on how to create value through new technologies to change the way we do business and increase economic output.

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Edward ClaytonPartner | Capital Projects & InfrastructurePwC (Advisory) - Malaysia and Vietnam

Edward Clayton is a Partner in PwC’s Advisory business and leads its Capital Projects & Infrastructure and Real Estate practices for Malaysia and Vietnam. Edward has been working in global strategy consulting since 2005 after gaining international business experience at both British Airways (1988-2000) and HOCHTIEF AirPort (now AviAlliance), a German airport investor (2000-2005). He moved to Kuala Lumpur in 2007 and re-launched Booz & Co’s Malaysia office, before becoming a Partner of PwC

following its acquisition of Booz in 2014. He has carried out numerous advisory assignments in the region, including Malaysia, Brunei, Thailand, Singapore, Indonesia, Cambodia, the Philippines, Hong Kong, Taiwan, Vietnam and South Korea. He is a permanent resident of Malaysia, and has been married to a Malaysian since 1991. Edward has an MBA from London Business School and a BSc in Computer Systems Engineering from the University of Kent.

Dr Sumitra NairChief Digital Skills & Jobs OfficerMalaysia Digital Economy Corporation (MDEC)

Dr Sumitra Nair is Chief Digital Skills & Jobs Officer at Malaysia Digital Economy Corporation (MDEC). She leads MDEC’s digital talent development and inclusion initiatives. To-date her work has impacted more than 2 million Malaysians via digital skills and income opportunities. She also serves as Adjunct Faculty at the Monash University School of Business and Economics. Her past roles include leadership and advisory positions in corporate responsibility and sustainability portfolios at DiGi

Telecommunications and Telenor ASA (Norway). Sumitra holds a PhD in Business & Economics from Monash University Malaysia, a Graduate Diploma in Accounting and Finance from the Association of Chartered Certified Accountants (ACCA), an Executive Management Certificate in International Marketing from INSEAD University, as well as a Bachelor of Economics with Honours from University Malaya. Her most important role is being a mother to two digital natives.

ModeratorNeal EstavilloHead of Branding + MarketingBonusKad Loyalty Sdn Bhd

With over 25 years in the business, Neal Estavillo has expertise in company and culture leadership, marketing and communications, and business to business/ customer environments. He has proven success in securing big new businesses and developing strong client relationships, having overseen and led significant regional and local pitch wins including Celcom, Sunway Group, Coca-Cola, P&G, and Fonterra.

Panel Sessions9

26 October, 12:00 pm - 1:00 pm

SpeakersJoon TeohCEO and FounderAGOS Asia

Joon Teoh is a Global Business Services (GBS) and Finance expert, and the CEO of AGOS ASIA, a firm specialising in assisting companies jump-start the setup & implementation of Shared Services and in automation and Robotics Process Automation initiatives. In addition, she provides strategic mentoring & coaching to senior leaders within the shared services industry. Her team focuses on training & development to upskill shared services professionals. Joon is a speaker for the Malaysian Institute of

Accountants (MIA), CFO Forums and organizes the annual Finance Transformation & Shared Services forum. Joon holds a BSc Econs in Accounting & Finance from the London School of Economics and is a Fellow Chartered Accountant of ICAEW (Institute of Chartered Accountant England & Wales) and the Chartered Accountant of MIA (Malaysian Institute Of Accountants).

Professor Charles H. FinePresident & DeanAsia School of Business

Professor Charles H. Fine is the Chrysler LGO Professor at MIT Sloan and the founding President and Dean of Asia School of Business. He was a founding co-director of both MIT’s Communications Futures Program and the Tata Center for Technology and Design at MIT. For over 30 years, Professor Fine has taught at MIT Sloan courses in Operations Strategy, Supply Chain Management, Quality Management, and Innovation. Professor Fine’s recent research focuses on the development of

principles for entrepreneurial companies to build operations strategies and capabilities consistent with their business objectives. His previous work addressed strategic supply chain design principles for fast-clockspeed manufacturing and service industries. Professor Fine’s work has supported the design and improvement of supply chain relationships for companies in electronics, automotive, aerospace, communications, and consumer products.


The benefits of Supply Chain 4.0 and how it can make organisations be more flexible with accuracy and efficiency, for practical business innovations.

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Panel 2SUPPLY CHAIN 4.0:AGILITY, EFFICIENCY & GROWTH

Joel SolomonGeneral ManagerHead of APAC Supply Chain ManagementB. Braun Group

Joel Soloman is an entrepreneurial leader with 20 years of experience in building supply chain and operations activities to contribute to bottom line accountability and sustainable business growth in a constantly changing, fast-paced environment. Employed by global companies for the past 20 years, to build high performing teams, build supply chain capability and as an organisational change agent. Experience board leadership in shaping and driving company strategy.

ModeratorDr Sharmila Sethu Dean, Senior LecturerFaculty of BusinessInternational University of Malaya-Wales

Sharmila has been a teaching member of the Faculty of Business and received her DBA in Business in 2019 from Swiss School of Management. She began her employment in 1990; teaching in several colleges and taking up leadership roles in a large private University in 2013. She is currently the Dean of the Faculty of Business and a Senior Lecturer in Business Strategy and Change Management; whilst supervising PhD and DBA students in the field of Business, Management and Marketing.

Panel Sessions11

26 October, 2:30 pm - 3:30 pm

SpeakersProfessor Mushtak Al-AtabiCEO & Vice PrincipalHeriot-Watt University Malaysia

Professor Mushtak Al-Atabi published three books, “Shoot the Boss,” “Think Like an Engineer” and “Driving Performance” and he has numerous research publications, awards and honours. He delivered two TEDx Talks, “Engineering the Language of Success” and “Storytelling and Engineering a Lasting Change”. He is a Fellow of the Institution of Mechanical Engineers (FIMechE), a member of the Executive Board of Vice Chancellors’ Council for Private Universities Malaysia and a Director at the British

Malaysia Chamber of Commerce. Professor Al-Atabi is an innovative educator who believes that the main goal of education is to mobilise an individual’s purpose into a positive impact on the world. He pioneered Purpose-Led Education, CDIO (Conceive, Design, Implement, Operate) methodology and delivered the first MOOC (Massive Open Online Course) in Malaysia.

Farid BasirChief People OfficerMBSB Bank

Farid Basir, 51, joined MBSB Bank as the new Chief People Officer on April 19, 2021. With experience in Human Resources (HR) disciplines spanning over two decades, Farid brings along a wealth of professional insights to MBSB, having had career exposures abroad and across industries, ranging from telecommunications, insurance to fast-moving consumer goods (FMCG) and banking. He started off his career with Telekom Malaysia Bhd (TM), specialising in HR restructuring, training, succession planning, total

rewards, organisational development and policies & procedures. He then moved to focus on performance and rewards management at the country’s then-largest national insurer, Malaysia National Insurance Bhd (MNI). He took centre stage internationally when he was awarded the “Upcoming Personality in Islamic Finance 2017” at the Global Islamic Finance Awards (GIFA) 2017, held in Kazakhstan; and the “CHRO of the Year” at the World HRD Congress 2018 in India. A strong advocate of leadership excellence initiatives for the younger generation of workforce, Farid is presently the Vice- President of Malaysian Employer Federation (MEF).


Forming effective collaborations to reap the maximum benefits from academia-industry partnerships.

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Panel 3BRIDGING ACADEMIA & INDUSTRY:

REINVENTING THE CURRENT LANDSCAPE

Salika SuksuwanDirector, Clients and MarketsPwC Malaysia

Salika Suksuwan has reinvented herself by taking up a new role in Clients and Markets, after spending more than 20 years as a HR practitioner. She has a breadth of experience leading HR projects across the talent lifecycle. Her passion lies in the areas of developing young talent and advancing women in the workforce. In her previous role as the Head of Human Capital, she led her team to strengthen PwC’s position as a leading employer in Malaysia with progressive work life practices and innovative

talent programmes. She was on secondment to TalentCorp for close to 3 years where she was involved in influencing national policies particularly towards raising women participation rate in the workforce and expanding TalentCorp’s employer network. Driven by her sense of purpose to make a difference in people’s lives, Salika is proud to be a Malaysian and believes that her country has the potential to be a successful nation if it could harness the strength of its diverse population.

Derek TohCEO & FounderWOBB

Derek Toh is the Founder and CEO of WOBB, a job search platform that specializes in creating an engaging experience for young talent (Gen Y and Z) to find the right employer. The platform has won multiple awards including Alliance Bank Bizsmart Academy Top 20, DIGI WWWOW Awards Mobile e-commerce Top 5, and featured on TechinAsia, The Edge, Focus Malaysia, The Star and BFM89.9. WOBB is one of the few selected Malaysian startups funded by Cradle Fund, a government-linked

body incorporated under the Ministry of Finance of Malaysia. He speaks at public conferences, on radio and has been on a debate moderated by BBC World News. Derek was a mentor at McKinsey and Co’s Youth Leadership Academy, and has worked with some of the brightest young talent in Malaysia. He completed the Stanford Entrepreneurship Program in 2014, where he worked with top mentors at Stanford University and Silicon Valley in developing the foundations of WOBB.

ModeratorGuy Perring Regional Director Asiai-graduate

Guy Perring is Regional Director, SE Asia for i-graduate, an independent benchmarking and consultancy, delivering comparative insights for the education sector specializing in internationalisation, improving the student experience and assisting institutions in ensuring their students are achieving their objectives in employment and citizenship. Guy is responsible for spearheading their ASEAN operation. He has worked in education for over 25 years in a variety of roles from teacher to administrator, market

researcher to consultant. He previously worked at the British Council for 12 years in a variety of roles, including leading a Southeast Asian Regional Transnational Education Project designed to offer support for UK and local institutions in establishing sustainable partnerships. He has presented at a number of international conferences including Going Global, QS-Apple and the Commonwealth of Education Ministers.

Panel Sessions13

26 October, 3:30 pm - 4:30 pm

SpeakersProfessor Medwin HughesVice-ChancellorUniversity of Wales Trinity Saint David

Professor Medwin Hughes is the longest-serving Vice-Chancellor in Wales and over the last 20 years has played a significant role in the reconfiguration of Higher Education in Wales. Professor Medwin Hughes, DL, is the Vice-Chancellor of the University of Wales Trinity Saint David (UWTSD), a university created under Wales’s oldest university Royal Charter established in 1828. He is also the Vice-Chancellor of the University of Wales established by Royal Charter in 1893 as a national institution

at the heart of Welsh education and cultural life. A graduate of Aberystwyth University and of Jesus College, Oxford, his primary area of scholarly interest lies in the study of education and intercultural dialogue. He has served as the Deputy Chair of the Welsh Language Board and on numerous advisory committees of the Welsh Government and the Council of Europe with regard to educational and cultural policy initiatives.The UWTSD Group is a confederation of several institutions including the University of Wales, as well as constituent colleges, Coleg Sir Gâr and Coleg Ceredigion.

Victor Lam Head of Google for Education (South East Asia)

Victor Lam leads the Google for Education efforts in the South East Asia region. He has worked in both the private and public sector after earning his degree in finance & economics from the University of Melbourne, Australia and postgraduate diploma of education from Universiti Utara Malaysia. Prior to Google, Victor worked as a public school teacher in rural Borneo where he taught STEM subjects to indigenous school children. When it comes to education, he always believes that it takes a village to raise a child” and that education is the silver bullet as no other single institution has the same capacity to empower individuals and transform our economy and society.

Panel 4TRANSFORMING LIVES WITH TECHNOLOGY


Exploring the innovative ways that technology can transform lives and enable people to enjoy a better quality of life.

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Dr Dzaharudin MansorNational Technology OfficerMicrosoft Malaysia

Dr Dzaharudin Mansor received a First-Class Honors Degree in Computer Systems Engineering from Monash University, Australia in 1985, and completed his PhD in Computer Science in 1988. He completed the MIT Management Sloan School on AI Implications on Business Strategy in 2020, and has professional certifications in AI, Big Data, Data Science, Cloud, Cyber Security and Computer Architecture. Dr Dzahar joined Microsoft in 2005 and has more than 36 years of professional experience in

technology in senior leadership, engineering, research as well as academic roles. In 2010, he had the honor of leading the Business Services Economic Transformation Program (ETP) Labs and was appointed as a National Education Policy Review Council member in 2018. He has been a key contributor in various other national technology roadmaps and frameworks in the areas of Artificial Intelligence (AI), Cyber Security, IoT, Green Technology, Technology Foresight, Interoperability, and others. He is an Adjunct Professor at International Islamic University Malaysia (IIUM) and member of Industrial Advisory Panels at several other universities.

Datuk Nora ManafGroup Chief Human Capital OfficerMember of the Group EXCO Maybank

In addition to Datuk Nora Manaf’s role as the Group Chief Human Capital Officer and member of the Group EXCO of Maybank, Datuk Nora chairs several national-level committees and holds several Board memberships. Datuk Nora’s Board memberships include the Board of Etiqa General Insurance Berhad and MBB Labs Private Limited, Bangalore. Datuk Nora is actively engaged in the country’s Financial Institutions,

Employers’ and Education circles via the leadership roles she holds. In 2018, Datuk Nora was appointed to the Malaysian Human Resource Minister’s Advisory Group. She is also President of the Malayan Commercial Banks’ Association (MCBA), Chairman of the Banking Sector HR Networking Group (HRNG), Council Member of Malaysian Employers Federation (MEF), a member of the National Labour Advisory Committee (NLAC), a council member of Industry Advisory Council (IAC) of Department of Polytechnic & Community College Education (DPCCE), and an Advisory Council Member of Yayasan Peneraju Pendidikan Bumiputera as well as for the University-Industry Advisory Council Universiti Utara Malaysia. Datuk Nora was recognised as a Global Top 50 Human Resource Professional and was appointed into Talent Compact 4.0, an Industry Talent Advisory Panel of Talent Corporation Malaysia Berhad.

Dr Helmi ZakariahChief Information OfficerSelangkah

Dr Helmi Zakariah began his journey in Big Data Analytics & Digital Epidemiology as the Chief Executive Officer of AIME and AI4Good, where he led the delivery of data analytics solutions in public health, women and reproductive health, as well as sustainable agriculture across three continents. In Nov 2019, Dr Helmi Zakariah was appointed as a member of the WHO/ITU Working Group for AI in Outbreak, a multi-institutional and global platform aiming to leverage on Machine Learning in

order to mitigate outbreaks. When Covid-19 reached Malaysia, he was tasked to lead the Digital Epidemiology portfolio for the Selangor Task Force for Covid-19 in the most densely populated state in Malaysia. Here, he had pioneered the nation’s first QR-based e-tracing ecosystem, which was then replicated nationwide. His IRC (Inherent Risk of Contagion) Modelling for outbreak prediction was the foundation of Selangor’s containment policy, thanks to which it has seen low local transmission cases despite its population density and demography. He regularly shares his thoughts as a speaker on global cooperative platforms such as the Chatham House, the World Economic Forum, and the Commonwealth Digital Health Forum.

Panel Sessions15

26 October, 4:30 pm - 5:30 pm

SpeakersAndreas M. VogiatzakisLeadership Coach, Executive DirectorAMVPLUS.COM

A multiple award-winning marketing man, Andreas is a game-changer, an NLP Executive Coach, a Certified Trainer, a TEDx speaker, and among the 100 most inspirational LinkedIn icons. With a purpose to be a catalyst for positive change, he has guided many people & businesses to find their purpose and achieve exponential growth & success. In his tenure, he has built & managed several media agencies for

Panel 5DIGITALISATION IN MEDIA & ENTERTAINMENT

ModeratorProfessor Dr Vinitha Guptan Vice-ChancellorSaito University College

Professor Dr Vinitha Guptan is a visionary and strategic senior level academic leader with a natural propensity for high performance who is currently Vice-Chancellor, Saito University College. She was previously the Dean of Taylors Business School for 13 years. As a Chartered Accountant who is also academically qualified with a Doctorate and coupled with industry experience, her views are both forward thinking and unconventional. As VC, her achievements are extensive. Leading a university that

predominantly serves the underserved is aligned with her personal values and good teaching, applied learning and work-integrated learning have now become the key tenets of the institution. She believes in impacting communities through education and the university charges minimal fees and supports students to cope in this more digitally divided world. She diversified programme offerings and established new and innovative schools to ensure students are prepared for the future. She is now a Fellow of CMI, UK and also serves as the Treasurer, Regional Board Member of the Chartered Management Institute, Malaysia (CMI, UK) and is also a member of various professional bodies.


How digital innovation is the way forward for the media & entertainment industries; embracing change and enhancing the audience experience

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Publicis, Omnicom, WPP and Havas, leading them to flagship positions in their respective markets. After his tenure as the Group CEO of Star Media Group in Malaysia, he launched AMVPLUS ADVISORY in August 2020, specializing in Coaching, Training and Consulting. Andreas brings in the forefront extensive practical experience in strategic areas such as People Development, Business Growth, Purpose Creation, Leadership & Transformation.

Dato’ Afdlin ShaukiActor, Singer, Songwriter, Comedian Presenter, Director, Writer (Screen and Stage),Motivational/ Business Speaker Moderator

Dato’ Afdlin Shauki is a singer, musician, and live performer who performs R&B, acid jazz, and funk with his band Acid Iz. In late 2003, he launched his debut album, FUUYO! In 1992, he appeared in the ‘Ikhlas Concert,’ alongside Zainal Abidin and Sheila Majid, among others, in front of a crowd of 50,000 people. Dato’ Afdlin Shauki is a Malaysian actor, director, and television presenter. For his role as the host of the late-night chat show Bila Larut Malam on Astro, he won the title for Best Presenter in

an Entertainment Programme at the prestigious Asian Television Awards in 1999. For the past six years, he has hosted the programme, as well as game shows, sports, music, and lifestyle shows.

Victoria OngJournalist, Host, Producer, MC & Moderator

Victoria Ong is a journalist, host and producer who has worked with international broadcasters in both on-air and content creation roles. A former Channel NewsAsia TV journalist, she is skilled at interviewing and communicating with diverse audiences. Victoria is also a seasoned MC/moderator with over 15 years of experience in hosting live and virtual events. She recently launched “TV Secrets for Virtual Impact”, an online training workshop where she teaches broadcasting techniques to help working professionals ace their Zoom presentations. Victoria holds a Master’s degree in media and journalism, completed on full scholarship from The University of Sydney.

ModeratorBrandon Liu Integrated Marketing & Brand ConsultantCo-FounderViwit Asia

Brandon Liu is an integrated marketing consultant with 11 years of experience across non-profits, key government initiatives and consulting agencies. He is best known for his traits as a brand specialist with a knack for humanizing brands through holistic brand frameworks and media strategies. Globally, he has worked alongside worldwide movements like WWF, Earth Hour, Global Peace and is an alumnus of the Global

Shapers Community - an affiliation to the World Economic Forum for young leaders. Closer to home, he has dedicated many of his efforts to nation-building during his tenure with Talent Corporation Malaysia and Malaysia Healthcare Travel Council. He is currently the Programme Advisor at Nippon Paint’s AYDA Awards and runs his boutique brand consultancy. In his spare time, he is looking to complete his Master in Media and Communications at Università Telematica Pegaso while teaching as a part-time lecturer at numerous renowned colleges in Malaysia.

Panel Sessions17

Professor Loredana PadureanSenior Associate Dean and Faculty Director for Action Learning Asia School of Business

‘Nail it, Scale it and Sail it: Entrepreneurship in Action’Research Presentations: Business (AM)

October 27, 10:00 am

Professor Dr Vinitha GuptanVice-ChancellorSaito University College

‘Digital Transformation vs Self Transformation: Where Do We Stand?’Research Presentations: Technology (AM)

October 27 10:00 am

Professor Madya Dr Abdul Jalil Bin Mohamed AliDean, Faculty of Administrative Science & Policy StudiesUniversiti Teknologi MARA, Malaysia

‘Politics of Leadership and Public Trust’Research Presentations: Social Science (PM)

October 27, 1:00 pm

KEYNOTE SPEAKERS


Frank RavanelliAPAC Digital Media & Marketing Operations ManagerGlobal Head AffiliatesFOREO

Customer-Centered, Talent-Conscious Digital Transformation: Remote Working for Digital Operations. Where Psychology and Management IntersectSocial Science (PM - Slot 2)

October 27, 3:30 pm

Professor. Dr David AsirvathamExecutive DeanFaculty of Innovation and TechnologyTaylor’s University

‘Impact of Artificial Intelligence on Future Jobs’Research Presentations: Technology (PM)

October 27, 2:00 pm

Professor Jill Venus Institute of Management and HealthUniversity of Wales Trinity Saint David

‘Utilising Digital Technologies in Rural Enterprise, Challenges and Opportunities: Academic, Business, Governmental and Community Interfaces’Research Presentations: Business (PM)

October 27, 2:00 pm

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Research Presentations: Business AM

10.00 - 10.05 am

10.05 - 10.35 am

10.35 - 10.50 am

10.50 - 11.00 am

11.00 - 11.10 am

11.10 - 11.25 am

11.25 - 11.40 am

11.40 - 11.55 am

Welcome note & Introduction by Chairperson Dr Sharmila Sethu Dean, Faculty of Business, International University of Malaya-Wales

Keynote Speech: Nail it, Scale it and Sail it: Entrepreneurship in ActionProfessor Loredana PadureanSenior Associate Dean and Faculty Director for Action Learning, Asia School of Business

Initial Study on the Impact of COVID-19 Pandemic on Business Survival among Single Mother Entrepreneurs: Does Digital Marketing Matters?Memiyanty Abdul Rahim (Universiti Teknologi MARA), Abdul Jalil Mohamed Ali (Universiti Teknologi MARA), Saidah Hamizah Ahmad (Universiti Teknologi MARA), Norraidah Abu Hasan (Universiti Teknologi MARA), Nur Yasmin Sofiya Ahmad Kamal (Universiti Teknologi MARA), Nur Aeni M (Universiti Teknologi MARA)

Understanding The Heart and Soul of an Organization Through Corporate BrandingAmina Syarfina Binti Abu Bakar (International University of Malaya-Wales), Che Nur Amalina Binti Che Zainal (International University of Malaya-Wales), Muhammad Shawal Bin Abdul Rashid (International University of Malaya-Wales), Azahar Bin Harun (Universiti Teknologi MARA), Mohamed Razeef Bin Abd Razak (Universiti Teknologi MARA)

Digitalization is a Key to Success: Systematic Review on Business Resilience Strategy during Covid-19 Pandemic Among 14 CountriesMaisarah Mohamed Ismail (Universiti Teknologi MARA),Nurul Adlina Anuar (Universiti Teknologi MARA), Memiyanty Abdul Rahim (Universiti Teknologi MARA)

Adopting the Agile approach for Front End Loading in the oil and gas industryAshvin Nesan (International University Malaya-Wales), Jasmine Ahmad (International University Malaya-Wales)

Insight To Abandoned Construction Projects In NigeriaAdaeze Scholastical Gbufor (International University Malaya-Wales), Jasmine Ahmad (International University Malaya-Wales), Kamran Shavarebi (International University of Malaya-Wales)

Transformation in International Corporate Governance: Jus Cogens, Erga Omnes, and Corporate Subjectivity in International Investment ArbitrationKevin Crow (Asia School of Business)

Time Research Presentations

RESEARCH PRESENTATIONS


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11.55 - 12.10 pm

12.10 - 12.25 pm

12.25 - 12.35 pm

Investigation of Various Project Management Methodologies and Standards for the Helicopter Maintenance ProjectAbu Hanifah Haji Abdullah (International University of Malaya-Wales), Kamran Shavarebi (International University of Malaya-Wales)

The Relationship between Emotional Intelligence and Sales Performance with A Mediating Role of Effective CommunicationDhiviya Karunaharan (International University of Malaya-Wales), Nurul Nisa Omar (International University of Malaya-Wales)

Conclusion remark by ChairpersonDr Sharmila Sethu Dean, Faculty of Business, International University of Malaya-Wales


Speed Networking Time / Break

Research Presentations: Business PM

2.00 - 2.05 pm

2.05 - 2.35 pm

2.35 - 2.45 pm

2.45 - 2.55 pm

2.55 - 3.10 pm

3.10 - 3.25 pm

3.25 - 3.40 pm

Welcome note & Introduction by Chairperson Dr Sharmila Sethu Dean, Faculty of Business, International University of Malaya-Wales

Keynote speech: Utilising Digital Technologies in Rural Enterprise, Challenges and Opportunities: Academic, Business, Governmental and Community InterfacesProfessor Jill VenusInstitute of Management and Health, University of Wales Trinity Saint David

Digitalisation in International Relations: redefining the phenomenon in a globalised worldSuseela Devi (Universiti Teknologi MARA), Farhatul Mustamirrah (Universiti Teknologi MARA), Suzianah Nhazzla (Universiti Teknologi MARA)

Disruption conditions and resilience practices: retrospective narratives from an international development projectMohamed Yammai (International University of Malaya-Wales), Kamran Shavarebi (International University of Malaya-Wales)

International HR Digital transformation post Covid 19: future research agenda Suseela Devi (Universiti Teknologi MARA), Maniam Kaliannan (University of Nottingham Malaysia), Darshana Darmalinggam (University of Nottingham Malaysia)

Digital Resources, Digital Capability and Digital Innovation:How Construction SMEs in Nigeria are Thriving. Ahmad Aminu Daneji (International University of Malaya-Wales), Kamran Shavarebi (International University of Malaya-Wales)

Political Events and Economic Outcomes: Evidence from ThailandTriwit Ariyathugun (Asia School of Business),Colin Jiang (Asia School of Business)


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3.40 - 3.55 pm

3.55 - 4.10 pm

4.10 - 4.25 pm

4.25 - 4.35 pm

Luckin Coffee: A Simple Case ReviewChiew Kok Peng (International University of Malaya-Wales),Rozainun Binti Ab Aziz (International University of Malaya-Wales),Sharmila Sethu (International University of Malaya-Wales)

Is Workplace Spirituality (WS) Model Effective in the Organizational Citizenship Behaviour (OCB) Leading to Job Satisfaction (JS) ?Hi Tiang Chang (International University of Malaya-Wales)

Enneagram Model’s Personality Profiling in Managing and Motivating Workplace’s Supervisory and Team Conflict ?Hi Tiang Chang (International University of Malaya-Wales)

Conclusion remark by ChairpersonDr Sharmila Sethu Dean, Faculty of Business, International University of Malaya-Wales


Research Presentations: Technology AM

10.00 - 10.05 am

10.05 - 10.35 am

10.35 - 10.50 am

10.50 - 11.05 am

11.05 - 11.20 am

11.20 - 11.35 am

11.35 - 11.50 am

Welcome note & Introduction by Chairperson Prof Dr Jasmine AhmadProfessor, International University of Malaya-Wales

Keynote Speech: Digital Transformation vs Self Transformation: Where Do We Stand?Professor Dr Vinitha GuptanVice-Chancellor, Saito University College

Worldwide System Integration: SSM And XBRL PerspectiveZulkarnain Abd Wahab (International University of Malaya-Wales),Kamran Shavarebi (International University of Malaya-Wales)

A Trust-based Approach for Defense Against RPL Rank Attack for Internet of ThingsSyeda Mariam Muzammal (Taylor’s University),Raja Kumar Murugesan (Taylor’s University),Noor Zaman Jhanjhi (Taylor’s University)

Bridging the Gap Between Academia and Industry – the Truth beyond DigitalizationBalakrishnan Rajagopal (International University of Malaya-Wales)

A Brief Investigation of Technological Innovation and Transformation Due to the COVID-19 PandemicProf Dato Dr. Abdul Murad Ahmad (East West International College)

Project Success Assessment based on Machine LearningPang Der Jiun (International University of Malaya-Wales),Kamran Shavarebi (International University of Malaya-Wales),Ng Sok Choo (International University of Malaya-Wales)



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11.50 - 12.05 pm

12.05 - 12.20 pm

12.20 - 12.30 pm

Development of Artificial Intelligence and Machine Learning in Marine Industry/ Development of secured and reliable safety vision system Using Artificial Intelligence and Machine Learning for Marine IndustryRamesh Babu Amathalai (Malaysia Maritime Academy), Omair Zahid Zahed Nasem (Malaysia Maritime Academy)

Machine Learning-based Security Model for Low-power and Lossy IoT Networks Fatemah Zahra (Taylor’s University),Noor Zaman Jhanjhi (Taylor’s University),Syeda Mariam Muzammal (Taylor’s University)

Conclusion remark by ChairpersonProf Dr Jasmine AhmadProfessor, International University of Malaya-Wales



Research Presentations: Technology PM

2.00 - 2.05 pm

2.05 - 2.35 pm

2.35 - 2.45 pm

2.45 - 3.00 pm

3.00 - 3.15 pm

3.15 - 3.30 pm

3.30 - 3.45 pm

Welcome note & Introduction by Chairperson Prof Dr Jasmine AhmadProfessor, International University of Malaya-Wales

Keynote Speech: Impact of Artificial Intelligence on Future Jobs Prof. Dr. David AsirvathamExecutive Dean, Faculty of Innovation and Technology, Taylor’s University

Preliminary Study of Potential Chemical-Based Inhibitors for Human GSTP1 Enzyme Using CB Docking ToolKirstie Wong Chee Ching (International University of Malaya-Wales),Abdul Rahim Bin Abdul Rachman (International University of Malaya-Wales)

Communication Effectiveness in Teaching Delivery via “Digital Platform”Lila Prabhu (International University of Malaya-Wales),Nurul Nisa Omar (International University of Malaya-Wales)

Peer Relational Victimization in Cyberspace: The Emerging Factor of Adolescents Suicidal IdeationMimi Fitriana Zaini (International University of Malaya-Wales),Chwen Chian Shiaw (UCSI University), Asong Joseph (International University of Malaya-Wales),Wan Noraina Wan Abdullah (International University of Malaya-Wales),Chan Li Chuin (International University of Malaya-Wales)

A Watermark-Based Secure Model for Data Security against Security attacks for Deep Learning AlgorithmsMuhammad Tayyab (Taylor’s University),Mohsen Marjani (Taylor’s University),Noor Zaman Jhanjhi (Taylor’s University),Ibrahim Abaker Targio Hashem (University of Sharjah),Raja Sher Afgun Usmani (Taylor’s University)

Biodegradation of natural rubber by Streptomyces sp. : A reviewSze Xuan Chia (International University of Malaya-Wales),Nanthini Jayaram (International University of Malaya-Wales)


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3.45 - 4.00 pm

4.00 - 4.15 pm

4.15 - 4.30 pm

4.30 - 4.40 pm

Microstrip Patch Antenna in Skincare FieldFatimah Hashim (University Malaya), Wan Nor Liza (University Malaya), Tariq Latef, Mohamad Ariff (University Malaya)

Gaming in the 21st Century: Portrayal and Awareness of Mental Illness using Video Games as Interactive NarrativesWan Muhamad Kamarul Izzat Wan Mustafa (International University of Malaya-Wales),Mimi Fitriana Zaini (International University of Malaya-Wales)

A Comparative Analysis of Machine Learning Algorithms for Intrusion Detection in Edge-Enabled IoT NetworksPoornima Mahadevappa (Taylor’s University),Syeda Mariam Muzammal (Taylor’s University),Raja Kumar Murugesan (Taylor’s University)

Conclusion remark by ChairpersonProf Dr Jasmine AhmadProfessor, International University of Malaya-Wales


Research Presentations: Social Science AM

09.30 - 09.35 am

09.35 - 09.40 am

09.40 - 09.55 am

09.55 - 10.10 am

10.10 - 10.25 am

Welcome note & Introduction by Chairperson Dr Mimi FitrianaSenior Lecturer, International University of Malaya-Wales

Establishing Criteria of Self Expression in Professional Identity Construction Among Young Graduates on Social Networking Sites.Zharif Iskandar (International University of Malaya-Wales), Nurul Nisa Omar (International University of Malaya-Wales)

Investigating factors affecting students’ acceptance of online collaboration platforms: A case study on Microsoft Teams during the Covid-19 PandemicAidora Abdullah (UOW Malaysia KDU), Choon Yee Wong (UOW Malaysia KDU), Julian Eng Kim Lee (UOW Malaysia KDU), Chin Ike Tan (UOW Malaysia KDU)

Diffusion of Information about Covid-19 in Iran, Media Dependency and Public’s ScepticismAlireza Azeri Matin (International University of Malaya-Wales), Nurul Nisa Omar (International University of Malaya-Wales)

Sustaining learner experience amidst virtual migration: Lessons from COVID-19Asrif Yusoff (Petronas), Md Ashari Md Aris (Petronas), Masniza Ishak (Petronas), Haslam Ramli (Petronas)



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10.25 - 10.40 am

10.40 - 10.55 am

10.55 - 11.10 am

11.10 - 11.25 am

11.25 - 11.35 am

The relationship between loneliness, personality differences, motivation and video game addiction: the gacha F2P mobile games Ida Farina binti Ismail (International University Malaya-Wales),Mimi Fitriana Zaini (International University Malaya-Wales), Li Chuin Chan (International University Malaya-Wales)

Unconscious Gender Bias in Performance Evaluations: What have we learnt so far?Sujatra Jayaraj (International University Malaya-Wales), Jasmine Ahmad (International University Malaya-Wales)

Creative Strategies for non-formal science learning Norzilawati Kamsor (Universiti Teknologi Mara), Jasmine Ahmad (International University Malaya-Wales), Ladisma Mahadir (Universiti Teknologi Mara)

Work Allocation and Time Management SystemAwwal Mohammed (International University Malaya-Wales), Caroline Selvarajah (International University of Malaya-Wales)

Conclusion remark by ChairpersonDr Mimi FitrianaSenior Lecturer, International University of Malaya-Wales



Research Presentations: Social Science PM

1.00 - 1.05 pm

1.05 - 1.35 pm

1.35 - 1.50 pm

1.50 - 2.00 pm

2.00 - 2.15 pm


Keynote Speech: Politics of Leadership and Public TrustProfessor Madya Dr. Abdul Jalil Bin Mohamed AliDean, Faculty of Administrative Science & Policy Studies, Universiti Teknologi MARA

Ease of social media usage and cyberbullying behaviour among private university students in MalaysiaMuhammad Shawal Abdul Rashid (International University Malaya-Wales), Safrena Noreen Abdul Malek (International University Malaya-Wales), Che Nur Amalina S. Che Zainal (International University Malaya-Wales), Amina Syarfina Abu Bakar (International University of Malaya-Wales)

Child Protection and Privacy to Prevent Paedophilia: A Content Analysis on National and International Legislations Siti Nur Fathanah Abd Hamid (Universiti Teknologi Mara), Yarina Ahmad (Universiti Teknologi Mara), Nor Suziwana Tahir (Universiti Teknologi Mara), Cooray Manique A. E. (Multimedia University)

Trends and Future Educational Needs in Postgraduate Programmes Post Covid-19Jason Wong Tee Hock (Saito University College), Sook Khuan Wong (Saito University College), Mohd Lutfi Abdul Halim (Saito University College)


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Break

2.15 - 2.30 pm

2.30 - 2.45 pm

2.45 - 2.55 pm

Facilitating Creative and Innovative Problem-Solving In Youths Cognitive Skills Development: A Meta AnalysisAlan Roy Antony (International University of Malaya-Wales),Mimi Fitriana Zaini (International University of Malaya-Wales)

Student Resilience During the Covid-19 Pandemic: Inculcating Healthy Learning Habits with Yoga TherapySelvam Veeran (Vellore Institute of Technology),Ashok D (Vellore Institute of Technology),Indra Devi Rajamanoharan Rajamanoharan (International University of Malaya-Wales),Dhanalakshmi A (Vellore Institute of Technology)



Research Presentations: Social Science PM (Slot 2)

3.30 - 3.35 pm

3.35 - 4.05 pm

4.05 - 4.15 pm

4.15 - 4.30 pm

4.30 - 4.45 pm

4.45 - 5.00 pm


Keynote Speech: Customer-Centered, Talent-Conscious Digital Transformation: Remote Working for Digital Operations Where Psychology and Management IntersectFrancesco RavanelliForeo, South Korea

Sarcopenia Physical Frailty Prediction Models Among the Elderly PopulationSukhminder Kaur (Taylor’s University), Azween Abdullah (Taylor’s University), Noran Naqiah Hairi (Universiti Malaya)

Social Construction and Identity Formation of ‘Street Children’ in the Malaysian ContextYarina Ahmad (Universiti Teknologi Mara),Siti Nur Fathanah Abd Hamid (Universiti Teknologi Mara),Nor Suziwana Tahir (Universiti Teknologi Mara),Jasmine Ahmad (International University of Malaya-Wales),Nur Amalina Aziz (Universiti Teknologi Mara),Siti Zulaikha Mustapha (Universiti Teknologi Mara)

Digitalisation in Transforming Student Learning Experience: Instructor Presence and Learner Interaction in Online Learning EnvironmentsRatneswary Rasiah (Saito University College),Wong Sook Khuan (Saito University College),Janani Manimaran (Saito University College)

Factors that affect international students in Malaysia to contribute to Intercultural CompetenceDania Jonid Alsabbagh (International University of Malaya-Wales),Safrena Noreen Abd Malek (International University of Malaya-Wales)



5.00 - 5.10 pm

5.10 - 5.20 pm

Attitude and Challenges Towards The Use of Social Mobile Apps Among Empty-Nest SeniorsJenny Wong (Saito University College),Pouline Koh (Taylor’s University)



27

28

Join the IAC 2021 workshops that bring in top talent from different fields and organisations to give you a valuable learning experience. Participants get to learn and grow in their abilities, in an atmosphere that is lighthearted, exciting and inspiring.

SeriesPROFESSIONAL WORKSHOP


Ascella Consulting Sdn Bhd October 28, 10 am – 11:30 am

Virtual Learning Design and DeliverySpeaker:

Kitti ChangManaging Director, Ascella Consulting Sdn Bhd

Engaging students and workshop participants in a virtual environment comes with its own challenges, as what worked in a face-to-face environment may not apply in a virtual setting. Discover some of the ideas and strategies that can help you take your sessions to the next level in this workshop

29

OpenCreds: A Showcase of Industry-Backed Micro-CredentialsSpeaker:

OpenLearning October 28, 2 pm – 3:30 pm

Adam BrimoFounder & Group CEO, OpenLearning Limited

Selangkah: Spearheading Digital TransformationSpeaker:

Selgate Corporation October 28, 12 pm – 1:30 pm

Sufian Khairi Ahmad Maulana Technical Advisor for Product Development, Selgate Corporation

Go behind the scenes of the growing technology behind Selangkah, from pioneering contact tracing in Malaysia to introducing digital solutions that can help build a smart government

Unpacking the possibilities of micro-credentials for professional development and lifelong learning in a post-pandemic world. Join us for a showcase of interoperable, industry-recognised OpenCreds from leading providers in Australia and around the region

30

Entrepreneurial Learning Supported by EntreCompEduSpeakers:

EntreCompEdu October 28, 3:30 pm – 5 pm

Felicity Healey-BensonEntrepreneurial Learning Champion/AcademicInternational Institute of Creative Entrepreneurial Development, UWTSD, Wales

Dr Sharmila SethuDean, Senior Lecturer Faculty of BusinessIUMW, Malaysia

Jacquie JonesProgram Director International Travel, Tourism, Events, Festivals & Leisure Resort Management, UWTSD, Wales

Jing Zhang Fellow of Enterprise Educators UK (FEEUK)Chief Consultant, Beijing Vision Chang International Education and Culture Consultancy Company Ltd.

Elin McCallum Director/Co-founderBantani Education, Belgium

Filip BurgelmanEntrepreneurship Education architect/LecturerThomas More University College, Flanders


Entrepreneurial learning to enhance pedagogical practices in Malaysian Higher Education to support the development of graduates fit for a post-covid technologically disrupted world

32

Visit the five Project Showcase booths showing the best projects from the student talent pool at the International University of Malaya-Wales and the Asia School of Business. An ideal platform to seek the best talents for your company, the Project Showcase is an arena full of fresh ideas, new ways of thinking and innovative solutions to real-world problems.

BrandingInnovative and creative branding proposals for companies and events

Fueled Up Esports Tournament Campaign (Event)

EXXONDISTRICTS Art Fest Campaign (Event)

Nike & Vivienne Westwood powered by Petronas Campaign (Product)

Petroleum & Oil Artist Biennale (Event)

SHELLtravellers Traveling Campaign (Tourism)

1.

2.

3.

4.

5.

Branding proposal for an annual game festival event honouring the spirit and enthusiasm of Southeast Asia eSport’s industry amongst the ASEAN continent.

Branding proposal for EXXONDISTRICTS, an annual art festival of arts, fashion, music and food taking place in Kuala Lumpur.

The group proposes branding for the SoleVerse campaign, which is a collaboration of Nike and Vivienne Westwood, powered by Petronas.

This campaign event aims to draw in art enthusiasts, engineering industry key players and students, sustainability activists and the general youth community as they are the gears for long term change.

Shell Travellers is a post-pandemic travelling campaign. The main concept is to encourage people to travel inside Malaysia and therefore, increase Domestic Tourism to invest in and support local businesses.

Muhammad Arif Mohd Norhisyam, Abi Aliff Asyraff Ismail, Nurfarah Aqilah Azman, Ma Siyao, Menaish Arihant Pradeep

Nur Aqilah Tan, Muzalifah Khaidir, Shamyl Azran, Liana Shariffudin, Syarifah Fatia

Nor Fatihah Binti Mohamad Hafidz, Daniel Aiman, Sushmita Shyla Kaur, Ungku Eisya Jesmina, Mohd Dani Isyraaf

Siti Zulaikha Azman, Titi Hartinah, Aisyah Normadi, Soon I-Leng, Sureena Shree

Colin Ascui, Mohammed Adel Naji Sufyan, Abdullah Anwar Al-Ademi, Abed Khairuddin, Thanoesh Raj

TitleNo. Short Description Team Members

PROJECT SHOWCASE

27 - 28 October


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Short FilmsA range of high-quality short films from a variety of genres

Samantha

For One More Day

Forevermore

1.

2.

3.

What will you do if someone calls you from the future?

A story about Danial experiencing some supernatural events at his old bungalow.

Amelia’s idyllic life is shattered when one tragic thing happens that changes her whole life and turns her into a different person.

Axyr Hanz William, Nur Anis Kaa Kei Kok, Ruhaina Rohaizan, Misya Anis Aqilah Tarmizi, Jananey Ramachandran, Jordan Jeffrey De Padua, Mohamad ‘Akasyah Mohd Zulkufli, Aisyah Nisa Abd Zamin

Muhammad Danial Siddiqy Mohd Azmin

Aishah Aljahsyi, Amelia Suhaila Safian, Nur Sabreena Zaki, Shairah Hazman, Siti Nur Hikmah Mohd Edafi

TitleNo. Short Description Cast & Crew

inxpireMobile app prototypes for different companies/sectors

Whimsigirl

Meika

MyMagic

Healthlane Pharmacy

1.

2.

3.

4.

App for online shopping of clothing and accessories.

App for purchasing a variety of chocolate and instant coffee.

App for entrepreneurs to utilise mymagic with efficiency and ease.

App for online purchases for pharmaceutical supplies and doorstep health checkup services.

Nashuha Kamal Hisham, Medina Nadira Mal Soefian

Nuzhat Tarannum Ibrhimy, Mayuka Hari Raj

Muhammad Saifullah Syahmi Shahnidzi, Prravine Siwa Murthy

Arief Mohd Sharifizal, Priscilia Sharathi


Entrepreneurshipin Action Initiatives - Asia School of Business

Learn about Entrepreneurship in Action Initiatives from Asia School of Business. ASB Entrepreneurship Student projects span from Lifestyle empowerment, Environment & Community, Sports & Adventure, to AI & Tech. Additionally discover the inaugural ASB101K Entrepreneurship Competition 2021.

Research & DevelopmentProjects related to research (global issues) and development (system prototypes)

Manger Me (bits Startups)

EZ-WARE (bits Startups)

Kinder (Mobile App for Final Year Project)

VolunteerHub (Mobile App for Final Year Project)

The Sparkling (Research)

The Leas (Research)

1.

2.

3.

4.

5.

6.

Business proposal and mobile app prototype for Online Home-Based Food Ordering in Malaysia

Tech startups proposal for buying PC’s with the components of your own choice

Mobile application for Kindergarten bookings in Malaysia

A mobile app for finding volunteering opportunities near you as well as posting volunteer work for beneficiaries

Research on finding the root cause of flooding in Metropolitan cities and ways to solve them.

Research about how to convert abandoned buildings into a tropical stroll in the timberland or bearable homes or shopping complexes.

Govintharajan V. Selvam, Ajiboye Victor, Rafida Raseen

Muhammad Jahanzeb Saadat, Nur Athirah Ahmad Alkaf, Walid Delileche, Wong Hau Kit

Govintharajan V. Selvam

Ayman Isameldin Ahmed Khalifa

Ng Kai Yang, Ee Jia En, Joey Koo Hui Yi, Angel Lum

Vishyalini Vanessa, Sarah Farhanah Jafaris, Tiffany Priscilla Robert, Loshini Jeyakumar



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DISCLAIMERDisclaimer IUMW has used reasonable endeavours to ensure that the information contained in this publication is correct at the time of printing but this information may be subject to corrections or changes without prior notice. IUMW reserves the right to alter, change, or discontinue programmes and courses without prior notice. IUMW assumes no responsibility for the accuracy of information provided by third parties. The publication of programme details in this document does not create an obligation on the part of IUMW to teach a programme in any given year, or teach it in the mode described in this publication. It is the responsibility of students to check and confirm all general and programme specific information prior to application and enrolment. In particular, programme offerings, duration, mode, commencement, campus location, fees, and entry requirements need to be checked and confirmed. The information in this brochure is correct at the time of printing (October 2021). Changes may be made without prior notice. Refer to IUMW’s official website for the latest updates.

Download IAC 2021 Programme Booklet - IUMW

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