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Areas of Design Interventions & Proposed Solutions

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Overview

Project Brief

Methodology

Areas of study

CONTENTS

Services Spaces

Branding Synopsis Display

In 2011 the three flower markets of Delhi, CP, Mehrauli, Fatehpuri, were shifted to

Ghazipur, East Delhi. The promised multi-storeyed and air-conditioned premise for the

same is not even remotely operational. The scenario is dissatisfactory due to absence of

good infrastructure and basic utilities.

We as Design students have in this project tried to understand few basic requirements,

identify areas for design interventions and provide solutions to enhance and improve

the current situation.

Each group was given a study area from space, services, display, and branding.

Besides the specified area of study, all groups have also worked on creating display

systems.

A synopsis is given to provide a summary of project for each topic.

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OVERVIEW

Research on the problem areas in the Ghazipur Flower Trade Centre; Work on

providing simple, cost-effective solutions to improvise the overall surroundings of the

market through design intervention. The emphasis to be on the practicality and

implementation of proposed design solutions to increase efficiency and decrease losses

of the merchants.

Make the flower market look every bit like its product, fresh, radiant and beautiful; and

build upon the idea of making the place a convenient, pleasant experience for both the

vendors and the customers.

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PROJECT BRIEF

Observations

Visual Documentation – Sketches and Photographs

Interaction - Vendors and Buyers

Use of mind maps for directions

Development of a design brief

Initial concept sketching

Brainstorming

Selection and finalization of concepts

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METHODOLOGY

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AREAS OF STUDY

BRANDING

• Logo

• Signage

• Hoardings

• Marketing strategy

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SPACES

SYNOPSIS (Space)

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The spatial plan was studied and the space was categorized into private, public; business

and services sector. The solutions aim at betterment for existing area and a design

strategy has been prepared for the same. Provisions for better circulation between the

different selling areas, new display systems suited for sellers and selling areas, better

storage area using bamboo paneled framing systems etc. are suggested solutions.

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The problems identified and need attention, as per the studies are:

Selling area space partitions

Window space for the vendors

Storage spaces inside existing selling area

Proper roofing

Proper public circulation paths

Display racks

AREAS OF INTERVENTION

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DESIGN BRIEF

(Spaces)

Phool mandi

To provide solutions for selling area re-design, renovation of the existing space, new

display methods, proper alignment of paths, shading, ventilation, storage etc.

Renovation

The existing structures needs to be polished and redesigned in a more flexible and

aesthetically appealing manner.

Display

Priority on design, space utilization, organisation, and industrial design.

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Alignment

New design concept for the display stands with multifunctional alignment,

redefinition of working space inside the module, reduction of pathway size in

between thus controlling the unauthorized occupation of the pathways.

Covers, roof

Use of locally available material with least maintenance

Storage

Proper design of storage with local and ecofriendly materials for better space

utilization and aesthetics

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Remodelling the stalls with proper exhibition space , storage, humidifiers, and a

proper access to the parking.

A design can be conceptualized for a single module of 24mx8m, and can be

prototyped to check the feasibility .

VARIOUS OPTIONS IN DESIGN

20 modular stalls available for business at present, out of which 5-6 are vacant, but

allocated for vendors.

Vendors spend approximately Rs. 25,000 (Rs. 50-60,000 for stalls with upper storage

partitions) for a module of 8mx4m to make their selling space.

Estimated property worth approx. Rs. 60 – 65 lakhs (Rs. 40-45 lakhs for the framed

structure including masonry and cemented base)

SELLING STALL RE- DESIGN

CONCEPTS

New roof with aesthetic appeal

Existing polycarbonate roofing to be removed and new arch roofing preferbly opaque organic material , thus more energy efficiency

Better partitioning for the shops

Level variations in selling area giving better Space definitions Higher level for selling/display, and the lower level for storage or surplus, thus making the spaces defined for the vendors

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Pathways to be covered

Reducing the size of pathways , inclusion of shades in between the selling areas will help in a

better circulation of public, also preventing the vendors using the path as their display space.

Air circulation,

Natural light

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THE CONCEPT EVOLUTION

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Storage area on the top modified with bamboo frame paneling and steel stairs to the top

Better storage

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Display Arrangement

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SERVICES

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The services aspect of Ghazipur Phool mandi was studied in the areas of waste disposal, food and water supply and sanitation facilities. The unlicensed flower area was found to be in a worse condition than licensed area in terms of waste disposal. There was no regular cleaning system and waste which included left-over flowers, melted ice water, used newspaper and polybags were disposed in the ground. The food and water supply was also unorganised and found to be unhygienic for consumption. Absence of a central electricity supply and sanitation facilities were another major issues. The waste disposal problem was further explored in detail identifying the key areas where design intervention could be done. Attempts have been made to provide innovative, cost effective and sustainable solutions for the disposed off waste. Concepts on recycling and reuse have been suggested for the same.

SYNOPSIS (Services)

Garbage Disposal & Drainage

Dirty and Unhygienic.

Absence of proper drainage system, water clogging and slush issue.

Random dumping of waste.

Plastic waste generated by food stalls.

Food Stalls

Eateries are very unhygienic. No proper demarcation of stalls or area.

Flowers are dumped close to the food; slush and garbage thrown all around.

AREAS OF INTERVENTION

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Aim:

Is to improve the service standard and organisation by space management for water,

food, stalls; garbage disposal & utilisation.

Objectives:

To provide a solution for efficient garbage disposal & waste management.

To create awareness about various aspects of waste management and inclusion of local

rag pickers, mostly children.

To organize the food and water stalls in a convenient yet accessible way.

To design a display kiosk for maximization of space & higher visibility.

DESIGN BRIEF

(Services)

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Space Options for Food Vendors

PRIVATE AREA INSIDE THE MANDI

PEDESTRIAN WALK

ROAD TO THE MAIN ENTRY

OPTION 1

FOOD AND OTHER

VENDORS OUTSIDE

THE FLOWER MARKET

(THUS NO

OBSTRUCTION TO

MANDI BUSINEES) ALSO

MORE ACCESIBLE FOR

THE GENERAL PUBLIC

AND CUSTOMERS

OPTION 2

FOOD AND OTHER

VENDORS AT THE

ENTRANCE POINT,AND

THEY WILL NOT BE

ALLOWED ANY

FURTHUR IN.

OPTION 3

FOOD AND OTHER

VENDORS INSIDE THE

MANDI, AT THE CORNER

SPACE, DEVOID OF ANY

POLLUTIONS AND

MORE DEFINED

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Herbal holi color maker

Atta

Maker

Metal Lid to open and let the

flowers fall into the Atta Maker.

Metal Mesh to contain the flowers

for long time period, for the flowers

to get dried.

Community Potpourii (Dried

Flowers) Making Machine

Iron frame with mesh face.

A box to store flowers that are to be

converted to Potpourri for Holi color. Fan to enhance air

circulation for bulk waste

flowers

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PAPER

Waste Segregation Concept

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CONCEPT SUGGESTIONS

• An awareness drive for the better segregation of waste can be implemented. This will result in creating a system amongst the vendors which will help in proper disposal and utilization of waste that is mostly organic, like flowers, leaves and paper. It can be done with concepts like color coding of disposal containers and proper awareness.

• An inclusive employment generating system can be created for the rag pickers, where they will be a part of the system and association. This can be done by creating a system of segregated waste disposal which will be further absorbed in other derivative products like potpourri, holi powder or manure.

• A business system can be introduced for the Phool Mandi Association, that includes the derivative products of waste, for revenue generation, like potpourri, holi colors and manure.

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BRANDING

DESIGN BRIEF

(Branding)

Aim:

To develop a branding strategy for the Ghazipur Flower Trade Center that would

popularize the market and attract more customers to the new location

Objectives:

Create an identity for the market by developing logos, signage, hoarding etc.

Incorporate modern day services to reach out to a larger number of people

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Logo-

‚FTC, New Delhi‛- Ghazipur Flower Trade Center, New Delhi- Create an identity for the

market; people tend to visit a place where there is some degree of ‘familiarity’; develop

signage and hoardings

Branding Concepts

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Website-

Flower Market- Easier to remember for consumers when seen on a hoarding or a card,

more than remembering a phone number; varieties of flowers available, directions to the

market, events, discounts can also be communicated

Convince vendors of investing in a branding strategy- for example, flower arrangement at

an event where there are a lot of people; smart advertising at such an event would yield

very good results

Justdial-

Any flower query may be directed to vendors of the market

Facebook page- accessible to millions

Visiting Cards-

Logo of market in the front and map on the back; increase level of familiarity.

Annual/ Biannual Prize competitions- a fair like one that used to be held at the Qutub

Minar flower market- if rewards given to vendors, say on the basis of the cleanest stall, it

would give way to a healthy competition where the competition spirit would be converted

into a motivational device for better performance.

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DISPLAY

SYNOPSIS (Display)

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After a lot of thought process over the problems of display in the market and the

possible design solutions, a few workable concepts have been proposed. The designed

display units utilize the available space in best possible way. Most designs use bamboo,

and other naturally occurring resources and lightweight materials for easy portability.

The designs are made keeping in mind the form and structure followed by international

flower markets and the constraints of the Ghazipur flower market.

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The display mostly done in the open area outside the stalls spilling on to the

road.

Current arrangement of display wastes a lot of usable space on the road and in

the allocated stalls. Also generates a lot of waste in form of spoiled and broken

cardboard boxes.

AREAS OF INTERVENTION

To utilize the provided space to display flowers using systematic design (cost

efficient) and to design kiosks for licensed and unlicensed vendors.

To design kiosks for licensed vendors and develop indigenous solutions for

unlicensed vendors keeping in mind financial constraints.

DESIGN BRIEF

(Display)

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Spiral display stand

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SIDE VIEW:

Display trolley

Made of steel / wood.

Top rack to keep buckets

Wooden racks to display flowers

FRONT VIEW

7 ft

8 ft

8 ft

FRONT VIEW:

• Foldable rack

• Made of bamboo

• Rings to keep

buckets

TOP VIEW

Movable display trolley

Made of Bamboo and Jute sacks.

3 storey for loose flower display and storage.

Set up in a platform so that flowers fell on the floor can be

saved from dust and spoiling

Category: Licensed vendors

Bamboo

Jute

Sprinkler fan

Jute Bamboo

Loose flower stacking system

Bamboo

Baskets

supported with

jute ropes

Another triangular

structure, attached

to every bamboo

of the main

triangle

Front View

Top view

Inspiration:

Kolkata flower

market

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Garland stand

There are sections made on

each rod

So that garlands don’t get

entangled.

• Rotation features

• Made of Bamboo

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A glass top so that

flowers are easily visible.

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Movable cart cum display

Made of bamboo.

Slanted racks for proper

display.

Portable tray

Modular Racks

Made of bamboo

Buckets can be fixed or moved accordingly to

the display.

The lower most panel stores water thus avoiding

ground to be littered with water.

Vendors can dump the water easily once it gets

filled.

Water container

Bamboo sticks

Plastic container

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These modular structures can be

combined to make a good display option

for licensed vendors.

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Pole hanger display

Collapsible

stand for

display

Detachable

panels for

storage and

display

Slides for

auxillary

attachments

Thick grade

plastic

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New racks for flower arrangement

Sliding displays which can be stacked

while not in use or after use, thus helping

in space management.

New raised levels inside the selling area

Arrangement pattern for the vending areas

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Concepts for all the areas of study : Space, services, branding and display are design oriented solutions for the existing problems. These can be further worked upon in terms of workable derivations when a budget, timeline are brought in.