Creative Hostel - Креативный хостел «Twin CiTies Melbourne

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Transcript of Creative Hostel - Креативный хостел «Twin CiTies Melbourne

«Melbourne» is a creative, coMfortable, and Modern hostel offering excellent conditions for interesing and pleasant rest. the key features of our hostel are its functional and eclectic australian interior and superior hospitality.

creative hostel«twin cities Melbourne»

- warmth in any season!

twin cities Melbourne is the first hostel of “twin cities hostels” project implemented by llc “workstel”. the idea was gelled in the spring of 2015, in the year of 70th anniversary of victory in the second world war. this event has inspired us to create the project con-cept based on the movement of twin-cities, which arose in 1944.

within the scope of twin cities hostels project, we aspire to unite citizens of different countries on the basis of twinning movement and to make hostels of twin cities network a space for international communication.

Note: twin-cities are cities which established constant friendly relations for mutual studying of life, history, and culture, as well as for cooperation in various spheres.

*The hostel hosted the first visitors on January, 26th, 2016, on the Day of Australia.

Twin CiTies Melbourne hosTel is a sMall, warM ausTralia in The hearT of The norThernMosT MeTropoliTan of The world.

the hostel concept reflects friendship between st.-petersburg and the australian city of Melbourn - the southernMost Metropolitan of the world. Moreover, these twin cities are united by the fact that they are considered to be cultural capitals of the countries.

olga roManova — director general of llc «workstel».

ManageMent

we treat hostel not like a cheap hotel, but like space for collective residing with friendly atMos-phere and opportunities for creativity, coMMuni-cation, and developMent.

ManageMent Model

we adhere To «hosTel like lifesTyle». that’s why our Managers participate in various hostel func-tioning spheres personally and naMely in selection of per-sonnel, proMotion, positioning, interaction with clients, and provision of the hostel with necessary facilities.

• Three receptionist-chambermaids• Marketing manager• Sales manager• Expert of upkeep of guestroom stock and promotion of additional and accompanying services • Expert of network development• Director general of LLC «Workstel» who guides work of the team

There are 8 eMployees aT Twin CiTies Melbourne:

top manager Manager

there are 7 rooMs for 28 guests in the hostel.

• 4 common four-bed rooms with common bathroom• four-bed room with common bathroom for women• improved family four-bed room with common bathroom • improved family four-bed room with individual bathroom

site of twin cities Melbournewww.twincitieshostels.coM

@twincitiesmelbourne @twincitiesofficial

we support the highest standards of hospitality, because we want our hostel to becoMe a pleasant addition to positive iMpressions of guests visiting the cultural capital of russia. therefore, we have acquired the following docuMents:

• Certificate on assignment of category to hotel or another accommodation place No. 550006009 dated 16.05.2016 with duration till 15.05.2019, issued by llc “test-s.-petersburg”; registration number in the federal list of tourist sites: 550006009;

• Expert report on the basis of results of sanitary-epidemiologic examination of cold water No. 78 dated 07.06.2016, issued by branch of the federal state-funded healthcare institution “center of hygiene and epidemiology in the city of st.-pe-tersburg” in admiralteisky, vasileostrovsky, tsentralny districts;

• Expert report on the basis of results of sanitary-epidemiologic examination of microclimate No. 78 dated 07.06.2016, issued by branch of the federal state-funded healthcare institution “center of hygiene and epidemiology in the city of st.-petersburg” in admiralteisky, vasileostrovsky, tsentralny districts;

• Expert report on the basis of results of sanitary-epidemiologic examination of illuminance No. 78 dated 07.06.2016, issued by branch of the federal state-funded healthcare institution “center of hygiene and epidemiology in the city of st.-petersburg” in admiralteisky, vasileostrovsky, tsentralny districts;

• Certificate of conformity for catering services of cafeteria No. РОСС RU.СП28.М00431 with duration from 14.06.2016 till 13.06.2019, issued by Branch of the Federal State-Funded Healthcare Institution “Center of hygiene and epidemiology in the city of st.-petersburg” in admiralteisky, vasileostrovsky, tsentralny districts. (copies of confirmation documents are attached).

CoMplianCe wiTh sTaTe sTandards

RUSSIAN HOSPITALITY AWARDS 2016

Booking Guest Review Awards 2016

Twin CiTies Melbourne is on The 8Th posiTion aMong 903 ho-Tels in The raTing of 30 besT hoTels of sT.-peTersburgoN THE BaSIS oF 320 785 INDEpENDENT REvIEWS oF HoTELS aT booking.coM (as of November, 10th, 2016).

Since January, 25th, 2016, the hostel got 115 positive reviews at Booking.com and the total grade of 9,7 points (Exceptional ). we appreciate opinion of all guests and answer every review

ratings

5 of 5www.tripadvisor.ru

www.expedia.coM

www.russian.hostelworld.coM

www.ru.hotels.coM

5 of 5

9,6

5 of 5

cooperation with tour operators and travel agents

our partners:

«swiss house of travel»

(st.-petersburg)

«trinity travel» (Moscow)

«lama» (Moscow)

twin cities teaM cooperates with tour operators and travel agents. high quality of our services at affordable prices allows coMpanies froM travel industry to Make great offers

infrastructure

Twin CiTies Melbourne hosTel is loCaTed in The hearT of The CiTy, in The CiTy CenTre aT sT.-peTersburg, polTavsky proezd, buil. 2, a.

the picturesque cathedral of feodorovskaya icon of the Mother of god is located only 50 meters away from the hostel. other sites nearby:

• Moscow railway station - a 5 minute walk (450 meters away)• Nevsky prospect - a 5 minute walk (400 meters away)• “ploshad vosstaniya” metro station - a 10 minute walk (800 meters away)• “Gallery” mall - a 13 minute walk (980 meters away) • “Etagi” loft-project - a 20 minute walk (1,5 km away)• “Nevsky Centre. Stockman” mall - a 13 minute walk (950 meters away)• “Degtyarnye Bani” steam rooms complex with Russian steam rooms (popular site among foreign visitors) - a 10 minute walk (720 meters away)

aTTraCTions and siTes, whiCh Can be reaChed on fooT:

the state museum of urban sculpture, the state drama theatre “comedians”, numerous stores of world famous brands like chanel, philipp plein, babochka gallery, brioni; popular stores of perfumery and cosmetics (l’etoile, il de beaute) and boutiques of elite niche perfumery (Molecule, parfumer); grocery supermarkets (lime, prisma, ok, stockmann); dozens of restaurants, cafes, and bistros; 14 drugstores, hospitals and emergency stations, multi-field medical centres, dental clinics, beauty and cosmetology salons, gyms.

the hostel is located in non-residential preMise on the ground floor of the building and has individual entrance froM the street, which is rather a rare feature of accoMModation place of this kind in st.-petersburg

hostel infrastructure

cozy rooMs of the hostel feature:

• Central ventilation system with air conditioning RoYaL Clima• acoustic insulation of rooms • Individual lockable luggage boxes for one big suitcase of standard size — 28 inches• Individual cabinets and shelves for personal things and clothes • Individual illumination• Individual sockets• Beds with screens• orthopaedic high mattresses Tempur-pedic• Bed linen of the highest quality

the kitchen includes all essentials for a coMfortable Meal:

• Dishes and tableware • Coffee machine• Cooker• oven• Multi-cooker• Thermo pots • Dishwashing machine• Fridges• Enough quantity of all necessary dishes • Comfortable chairs and big tables

convenient rest rooM will help you to relax and have a good tiMe. live perforMances of Musical bands, workshops, lectures, and seMinars are held here. the rest rooM includes:

• LED-Tv• Library (books of various subjects in Russian, English, and german languages)• Sony playstation 3• Desktop and computer games (more than 20)

playing zone with a play station, learning games, and toys is ar-ranged for children. the hostel offers children armchair or bean bags for the youngest guests. hostel receptionists entertain the kids, while their parents are busy or are having a rest.

bean bag

internet cafe which is open round-the-clock offers three laptops with mouse and two tab-lets. electronic event-board with the most significant and interesting events of the cultural capital is presented for the hostel guests on a separate monitor. taking into account target audience, the special attention is aid to interesting events with free entrance. convenient interface of the event-board allows to select cultural events according to personal preferences of the guest easily

other services and amenities for our guests:

• Free Wi-Fi in all territory of the hostel• 3 toilets and 2 shower rooms • vIp-room with individual toilet and shower room • Family room with common shower room • Snack bar • Souvenir shop• Tea room with free tea, coffee, cookies, and crisp bread rings open round-the-clock• Children armchairs• Flat iron and ironing board• Washing machine and dryer• Free toilet sets• Hair dryers• Fans• Free parking near the hostel and guarded underground parking •Services of baby-sitter

services offered at reception round-the-clock:

• Faxing and copying services• Free unlimited international phone calls • Concierge services• payment by cash or bank cards visa, MasterCard, Diners Club, american Express, JCB, Discover Card

uniqueness of Twin CiTies Melbourne projeCT is qualiTy of serviCes of 3* hoTel level aT priCes of a hosTel inCluding ConCierge serviCe. besides, Twin CiTies Melbourne hosTel is a CreaTive spaCe wiTh everyThing neCessary for CreaTiviTy, CoMMuniCaTion, developMenT, and holding of CulTural and enTerTaining evenTs.

This CoMbinaTion has never been offered by russian hosTels before.

unique features

hosTel TeaM helps guesTs wiTh The following quesTions wiThin The sCope of ConCierge serviCe:

• purchase of tickets for all kinds of public transport• order of transfer from airport, railway station, and sea terminals, bus station• Booking of tickets to theatres, cinemas, concert halls, etc. • Filling documents for the visa• Selection and making appointment at beauty salons, medical, sports, and creative centres, etc. • Drawing up of excursion route and making the list of interesting city places, according to preferences of the guest• Selection of personal stylists for shopping, coachers in various areas (psychology of family relations, dietary science and nutrition, interpersonal relations, personal growth)• organization of food delivery from Internet shops, supermarkets, and restaurants• other services which the guest may need during his/her stay at the hostel

• accessibility of all places for people with disabilities • various meal plans and individual menu at affordable prices • Unique excursion routes from the hostel team • Workshops, lectures, musical performances, and creative meetings• Unique design and stylish interior• Furniture made of eco-friendly materials• Daily cleaning of rooms and public zones, change of bed linen - once in five days, change of towels - once in three days• personnel with vast experience of work in the best HoReCa locations of the city (Happiness, XXXX, Maximus, MoRE, Fiolet, etc.)

unique feaTures. Meal.

we offer various meal plans - bb, hb, fb. dishes and foodstuff are provided in cooperation with popular fast food chain in st.-petersburg - “tarelka”.

“tarelka” established a reputation of fast food chain with tasty dishes of high quality at affordable prices, with easy and cosy atmosphere. our partners have opened 16 cafes in St.-petersburg and two cafes in Moscow within three years.

our meal is always fresh: one day prior to service, each guest chooses dishes, which are cooked at “tarelka” and delivered to us later. on the eve of arrival, the guest receives e-mail letter with menu or announces his/her choice by phone. Breakfasts cost from 50 to 150 roubles, dinners and suppers - from 150 to 250 roubles.

Modern interior of twin cities Melbourne was created by team of professional architects, designers, and artists. european digital magazine about design and architecture “adorable home Magazine” and south korean international magazine “bob” about innova-tive design of interiors wrote about our hostel soon after its opening. authors of the articles have mentioned that interior of twin cities Melbourne “features marvellous combination of innovations and ultramodern design”.

unique feaTures. design.

90% of inTerior are unique design idea

wooden structures and furniture Made of eco-friendly conifer plywood were Made at tiMofey zhuravlev studio.Rich experience of the studio team in the sphere of interiors, architecture, and design makes more than 10 years. the studio has got over 20 professional awards and certificates, implemented more than 60 projects, participated in and arranged more than 30 exhibitions.

the hostel interior was created by designer-architects froM kyd buro who are deeply convinced that every single square Meter of space should be effective.there are the following companies among clients of kyd buro: “active house” engineering com-pany, network of american bars “coyote ugly”, network of natural cosmetics and perfumery “yves rocher east”, “endorphin” gym, club settlement of premium class wright park, etc. unique design ideas allowed to create residential boxes of superior comfort. all rooms are insulated from external noise and equipped with ventilation. there are an individual illumination source at each bed and Roman curtain allowing to relax in a private space.

trendy style of the hostel and interior infographics were Made by Max gorchakov, designer and creative director aMici co. ltd. he has cooperated with ginza project, twiga coMMunication group, etc. the winner of 9 worldwide design awards. for convenience of the guests, the hostel map is placed on a floor in zones of corridors and on the walls.

unique feaTures. design.

hostel walls are decorated with original and sophisticated graffiti of pavel pletnev, art director of cultural defence festival

unique feaTures. design.

show-windows create interesting combination of bright interior with the street space.

unique feaTures. seCuriTy.

hosTel is loCaTed on The ground floor of res-idenTial house; Therefore, addiTional aCous-TiC insulaTion was required. we chose Mapesil Material, which is usually used in recording studios.

Twin CiTies Melbourne is equipped wiTh aCTive and passive seCuriTy sysTeMs: video surveillance caMeras, alarM button, double autoMatically closed doors Made of anti-burglar glass, video door phone. these systeMs are unnoticeable for the guests. this helps to Maintain friendly atMosphere and to provide safety of the entire space.

Mapesil

unique feaTures. ConTaCT peT’s Corner.

Moreover, our hostel has contact pet’s corner with aMicable faMily of four australian sugar gliders. adults and children adore our sMall Marsupials friends.

CoMpeTiTive advanTages of The hosTel. ConCepT.

new behavioural and business Models based on creativity, collective interaction, and intensive coM-Munication processes are being forMed in the society now. these are work principles of the creative cluster that is considered as a way of city environMent developMent.

Importance of creative cluster creation was discussed in St.-petersburg in october, 2016, at «annual investment forum» within the scope of development of creative industries: practical steps for economy development” discussion. during the session, creative cluster was defined as «driver for development of a new economy».

twin cities hostels project is a striking exaMple of creative cluster that is in deMand in our city. the project coMbined key new business trends: creativity, collective interaction, and intensive coMMuni-cation processes.

in order to embody these principles, the managers select the personnel with certain skills and features. all employees are frank,sociable, initiative and speak english. they have much in common with hostel guests and communicate with them actively, but unobtrusively, by involving guests in co-creativity.

cosy and well-arranged public spaces of the hostel create perfect conditions for comfort living, communication, and creativity of the guests. Excellent arrangement and use of space allows to combine publicity and privacy: there are no many-guests rooms, shower rooms or toilets in the hostel.

CoMpeTiTive advanTages of The hosTel. ConCepT.

we organize and carry out workshops, cultural Meetings, lectures both independent and together with “trava” educational portal. guests of the hostel can arrange such actions and event too.

we help visitors of the city to find common ground with the local population: we arrange showing of movies in the australian sitting room, together we acquaint ourselves with australian music, literature, and culture. hostel guests try traditional australian dishes and can cook them together with twin cities team.

business model of twin cities was developed and implemented on the basis of commercial real estate. possible changes of legislations regarding interdiction of small accommodation places in residential real estate were taken into account at creation of the model.

this all confirms that concept of twin cities meets the needs of the city and combines interests of business, municipal authorities and citizens harmoniously.

CoMpeTiTive advanTages of The hosTel. ConCepT.

the hostel offers two-level loyalty prograM with discounts , for hostel services and a number of privileges. students from all over the world can stay in the hostel by student residence program. this program allows to get a full board and unlimited internet access to library funds of st.-petersburg at the price of a stay.

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CorporaTe soCial responsibiliTy.

llc «workstel» coMpany has sent an apply for MeMbership to the international association «twin cities» (iatc).

cooperation with iatc will help twin cities project to establish friendly relations between citizens from the different countries.besides, the purpose of twin cities project is prevention of social, national, religious conflicts. therefore, the project is directly con-nected with objectives stated in the Federal law dated 11.08.1995 No. 135-ФЗ “on charities and charitable organizations”.

we believe that strengthening of friendly connections between citizens of different countries became topical again, because the political situation in the world has worsened crimea joined russia in 2014. unfortunately, this significant event for all russians has negatively affected the image of our country and its citizens at the international level. communication and co-creativity will help to close this gap. therefore, it is important to create spaces and conditions for them.

CorporaTe soCial responsibiliTy.

the international cooperation serves not only for diplomatic purposes, but also promotes improvement of and development of territories. Examples of such cooperation are international sports competitions in Russia (Winter olympic Games in Sochi, the world student games and world aquatics championships in kazan).

fifa world cup will be carried out in 11 cities of russia including in st.-petersburg in 2018. Many tourists will come to our St.-petersburg, so the city should prepare the corresponding infrastructure. Modern hostel Twin Cities with inexpensive service of the highest quality will offer the international level of service to visitors of our city and will ensure the further attraction of st.-petersburg for tourists.

Twin Cities project supports motherhood, childhood, and families as a part of charitable activities. In october, 2016, we hosted a fam-ily from the town of nyurba in sakha republic (yakutia) - mum anna and her four-year-old son nikita. due to health problems, nikita has to take out-patient treatment course in St.-petersburg once in 3 months. anna and Nikita stayed for a month at our hostel. During this period, they became a part of twin cities family. now the family can stay at our hostel for free.

CorporaTe soCial responsibiliTy. supporT of young MusiCians .

since the key target audience of twin cities project is active and young people, «workstel» company renders constant sponsor support for young music bands. For example, for indie-band INUMa within the scope of Emergenza - festival of independent bands, carried out in st.-petersburg.

In May, 2016 Twin Cities Melbourne hostel became sponsor and receiving party of headliners of arts festival Nordic Meta Fest in st.-petersburg - the scandinavian band bløsh. teresa and jorgen from bløsh were satisfied with our friendly atmosphere and have presented us their debut album with autographs and admiring response.