COURSE CURRICULUM - Aligarh Muslim University

BOS SPECIAL MEETINGHELD ON 24.4.2019DEPARTMENT OF AEBM

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DEPARTMENT OF AGRICULTURAL ECONOMICS &BUSINESS MANAGEMENT

COURSE CURRICULUM(accordance with the ICAR guidelines)Approved by the BOS held on 24.4.2019

MBA (AGRIBUSINESS)

FACULTY OF AGRICULTURAL SCIENCESALIGARH MUSLIM UNIVESITY

ALIGARH 202 002

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ANNEXURE-1 Course Structure –MBA (Agribusiness)CODE COURSE TITLE CREDITS*Core Courses + Seminar Total 23+1

ABM 501 PRINCIPLES OF MANAGEMENT AND ORGANIZATIONALBEHAVIOUR 3

ABM 502 AGRIBUSINESS ENVIRONMENT & POLICY 2ABM 503 MANAGERIAL ECONOMICS-I 2ABM 543 MANAGERIAL ECONOMICS-II 2ABM 504 MANAGERIAL ACCOUNTING AND CONTROL 2ABM 505 COMMUNICATION FOR MANAGEMENT & BUSINESS 2ABM 507 MARKETING MANAGEMENT 3ABM 508 HUMAN RESOURCE MANAGEMENT 2ABM 509 FINANCIAL MANAGEMENT 2ABM 511 RESEARCH METHODOLOGY IN BUSINESS MANAGEMENT 3ABM 591 MASTER’S SEMINAR 1ABM 595 SUMMER TRAINING/INDUSTRIAL ATTACHMENT** S/USBasic Supporting (Compulsory) Total 5ABM 513 COMPUTERS FOR MANAGERS 3ABM 514 MANAGEMENT INFORMATION SYSTEM 2Project Total 10ABM 599 PROJECT *** 10Elective Courses: Total 16 credits to be opted(minimum 10 ; maximum 20)ABM 516 RURAL MARKETING 2ABM 517 AGRICULTURAL MARKETING MANAGEMENT 2ABM 526 INTERNATIONAL TRADE & SUSTAINABILITY GOVERNANCE-I 2ABM 537 INTERNATIONAL TRADE & SUSTAINABILITY GOVERNANCE-II 2ABM 527 MANAGEMENT OF AGRIBUSINESS CO-OPERATIVES 2ABM 528 AGRIBUSINESS FINANCIAL MANAGEMENT 2ABM-538 PROBLEMS OF INDIAN AGRICULTURE 2ABM-539 AGRICULTURAL POLICY & PLANNING 2ABM-540 AGRICULTURAL PRODUCTION ECONOMICS 2ABM-541 INTERNATIONALMARKETING 2ABM-536 WTO AND INDIAN AGRICULTURE 2ABM-515 THEORY OF ECONOMIC DEVELOPMENT 2ABM-542 CONSUMER BEHAVIOUR 2ABM 529 FOOD RETAIL MANAGEMENT 2ABM 532 AGRI-SUPPLY CHAIN MANAGEMENT 2ABM 518 FOOD TECHNOLOGY & PROCESSING MANAGEMENT 2ABM 519 FERTILISER TECHNOLOGY & MANAGEMENT 2ABM 520 MANAGEMENT OF AGRO-CHEMICAL INDUSTRY 2ABM 521 FARM BUSINESS MANAGEMENT 2ABM 522 SEED PRODUCTION TECHNOLOGY MANAGEMENT 2ABM 523 TECHNOLOGY MANAGEMENT FOR LIVESTOCK PRODUCTS 2ABM 524 FRUIT PRODUCTION & POST HARVEST MANAGEMENT 2ABM 525 FARM POWER & MACHINERY MANAGEMENT 2ABM 530 MANAGEMENT OF AGRICULTURAL INPUT MARKETING 2ABM 531 FEED BUSINESS MANAGEMENT 2ABM 533 MANAGEMENT OF VETERINARY HOSPITALS 2ABM 534 POULTARY AND HATCHERY MANAGEMENT 2ABM 535 MANAGEMENT OF FLORICULTURE AND LANDSCAPING 2




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* The bifurcation of credit hours in theory, practical, tutorials etc. will be as per the need of the course.In the courses where practical are not provided / possible, tutorials will be required (1 to 2 contacthours) depending on the course need to take care of case discussions / presentations / role-plays /business games

** To be completed in companies after the completion of 1styear (6-8 weeks) duration

*** Projects: Dissertation to be evaluated by two Examiners (50 marks each, 5 credits) and viva to beconducted by them jointly (100 marks, 5 credits) making the total evaluation against 200 marks(10 credits)

COMPULSORY NON-CREDIT COURSES(Compulsory for Master’s programme in all disciplines; Optional for Ph.D. scholars)

CODE COURSE TITLE CREDITS

PGS 501 LIBRARY AND INFORMATION SERVICES 0+1

PGS 502 TECHNICAL WRITING AND COMMUNICATIONS SKILLS 0+1

PGS 503 INTELLECTUAL PROPERTY AND ITS MANAGEMENT INAGRICULTURE 1+0

PGS 504 BASIC CONCEPTS IN LABORATORY TECHNIQUES 0+1

PGS 505 AGRICULTURAL RESEARCH, RESEARCH ETHICS ANDRURAL DEVELOPMENT PROGRAMMES 1+0

PGS 506 DISASTER MANAGEMENT 1+0




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Semester-wise AllocationCourseCode

Category Course Title CR(T-P)

Marks

I Semester ContinuousEvaluation

Sem.Exam Total

ABM-501 Core Principles of Management and Organizational Behaviour 3+0 50 50 100ABM-502 Core Agribusiness Environment & Policy 2+0 50 50 100

ABM-503 Core Managerial Economics-I 2+0 50 50 100

ABM-504 Core Management Accounting and Control 2+0 50 50 100

ABM-507 Core Marketing Management 3+0 50 50 100

ABM-538 Elective Problems of Indian Agriculture 2+0 50 50 100

PGS -501 CNC* Library and Information Services 0+1 50 50 100

PGS -502 CNC* Technical Writing and Communications Skills 0+1 50 50 100

Core 12+ Elective 2 = 14 Credits{* Compulsory Non-Credit = 2}II SemesterABM-508 Core Human Resource Management 2+0 50 50 100

ABM-509 Core Financial Management 2+0 50 50 100

ABM-511 Core Research Methodology in Business Management 3+0 50 50 100

ABM-543 Core Managerial Economics-II 2+0 50 50 100

ABM-513 BSC # Computers for Managers 3 (2+1) 50 50 100

ABM-514 BSC # Management Information System 2+0 50 50 100

PGS-503 CNC* Intellectual Property and its Management in Agriculture 1+0 50 50 100PGS - 504 CNC* Basic Concepts in Laboratory Techniques 0+1 50 50 100

Core 9 + #Basic Supporting (Compulsory) 5=14Credits{* Compulsory Non-Credit= 2}CourseCode

Category Course TitleCR

(T-P)

Marks

III SemesterContinuousEvaluation

Sem.Exam

Total

ABM-505 Core Communication for Management & Business 2+0 50 50 100ABM-517 Elective Agricultural Marketing Management 2+0 50 50 100ABM-528 Elective Agribusiness Financial Management 2+0 50 50 100ABM-539 Elective Agricultural Policy & Planning 2+0 50 50 100ABM-542 Elective Consumer Behaviour 2+0 50 50 100ABM-591 Core Master’s Seminar 0+1 100 - 100

ABM-595 Core Summer Training S/US - - S/US

PGS -505 CNC* Agricultural Research, Research Ethics And RuralDevelopment Programmes 1+0 50 50 100

PGS - 506 CNC* Disaster Management 1+0 50 50 100Core (2+1)+ Electives8 = 11 Credits{* Compulsory Non-Credit = 2}

IV SemesterABM-515 Elective Theory of Economic Development 2+0 50 50 100ABM-527 Elective Management of Agribusiness Cooperatives 2+0 50 50 100ABM-540 Elective Agricultural Production Economics 2+0 50 50 100ABM-599 Project Project (Report & Viva-Voce) 10

(5+5) - - 200

Electives6 + Project 10 = 16 Credits




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ABSTRACTCOURSE STRUCTURE: MBA (AGRIBUSINESS)

SEMESTER- WISE CREDIT ALLOCATIONSEMESTER CREDIT ALLOCATION TOTAL

CREDITSI SEMESTER CORE 12+ ELECTIVE 2+ COMPULSORY

NON-CREDIT214

II SEMESTER CORE 9 + BASIC SUPPORTING(COMPULSORY)5+COMPULSORY NON-CREDIT 2

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III SEMESTER CORE (2) + (1 Seminar) + ELECTIVES8+ COMPULSORY NON-CREDIT2

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IV SEMESTER ELECTIVES6 + PROJECT 10 16GRAND TOTAL 55

COURSE-WISE CREDIT ALLOCATIONCOURSE TYPOLOGY TOTAL CREDITS

CORE COURSES+ SEMINAR 23+1

ELECTIVES 16

BASIC SUPPORTING (COMPULSORY) COURSES 5

COMPULSORY NON-CREDIT COURSES 6(for marking purpose only)

PROJECT 10COURSE CONTENTS MBA (AGRIBUSINESS)

FIRST SEMESTER

ABM 501: PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR (3+0)

Objective: To acquaint the learner with meaning and concepts of management and organizationalbehaviour. Focus will be on understanding the concepts, processes, significance, and role ofmanagement and organizational behaviour.

ContentsUNIT-I Management; system and process based definitions. Nature, scope, levels & functions.Types of managers; specific cum generic roles and skills. Evolution of schools of thoughts inmanagement; scientific school; formulation of general management principles.HR School,behavioural, systems and contemporary schools; STS and contingency approach. Shift inapproach from general to strategic management. Strategic management framework: strategicplanning process - vision, mission, objectives, SWOT analysis; ETOP & SAP. Grand strategies,Strategic alternatives, strategic evaluation and strategic choice.UNIT-II Strategic Implementation; Function level strategies, programmes, policies, procedural,resource and project Implementation. Structural, staffing, behavioural dimensions includingeffective leadership styles and aspects of organizational culture. Strategic evaluation andcontrol.UNIT-III Management of organizational behaviour; rationale and scope; individual and groupdynamics. Perception theory; process, factors that affect perception, perceptual throughput andperceptual outputs. Distorted perceptions; diagnosis and therapy; Johari Window,Transactional Analysis, positive ego states.




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UNIT-IV Learning theory; features and process. Law of effect, classical and operantconditioning; Premack principle and recent developments. Motivation; key factor and processtheories. Integrative approach. Personality; major theoretical and pragmatic approachesincluding MBTI.UNIT-V Group dynamics, types of groups, group formation, theories and process. Group decisionmaking, Conflict; process and typology. Positive and negative conflicts; conflict managementtechniques and styles. Process of change; resistance to change and its management.Suggested ReadingsStoner, J.A.F. and Freeman, R.E., Management. PHI, New Delhi 2000 (revised edn.)Hampton, David R., Management. TMH, New Delhi, 1997Robert C Appleby. 1997. Modern Business Administration. Macmillan India.Davidson, W.H. Global Strategic Management. New York: John Wiley & Sons.Kazmi, A ,Business Policy. Tata McGraw Hill, New Delhi, 1992Stephen P Robbins 2007. Organizational Behaviour. Prentice Hall.Fred Luthans 1998. Organizational Behavior. Tata McGraw Hill.John W Newstrom & Keith Davis. 1997. Human Behaviour at Work. Tata McGraw.

ABM 502: AGRIBUSINESS ENVIRONMENT AND POLICY (2 Credits) (2+0)Objective: To expose learners to the environment in which the agribusiness is conducted.

Focus will be on understanding micro and macro environmental forces and theirimpact on agribusiness.

ContentsUNIT-I Types of Environment, Environmental Analysis and its Techniques, SWOT Analysisand its use in Strategy DevelopmentUNIT-II External & Internal Environmental Factors, Business & Society, Stakeholders inAgribusiness, Farmers’ Rights, Consumer Rights, Consumerism,UNIT-III Corporate Governance, Business Ethics in India, Monitoring, Standards &Regulations in the context of Indian AgribusinessUNIT-IV Features of Indian Economy, Trends in Industrial Production in India-pre and postreform period, Industrial Policy Resolution 1956, Industries (Development & Regulation) Act1951, Industrial Policy 1991 and recent changesUNIT- V RBI and its functions, Concept of Supply of Money in India, Objectives of MonetaryPolicy in India, Monetary Policy of RBI, India’s Fiscal Policy, Trends in Fiscal Policy, PostReforms Fiscal Policy, Economic Reforms in India

Suggested Readings1. Adhikary M. 1986. Economic Environment of Business. S. Chand & Sons.2. Aswathappa K. 1997. Essentials of Business Environment. Himalaya Publ.3. Francis Cherunilam 2003. Business Environment. Himalaya Publ.4. Raj Agarwal & Parag Diwan : Business Environment (Excel Books)5. A C Fernando : Business Environment (Pearson Education)6. M Adhikary : Economic Environment of Business (Sultan Chand)7. Mishra and Puri : Indian Economy (HPH)8. Dutt, Ruddar and K.P.M. Sundaram, : Indian Economy (S Chand)

ABM 503: MANAGERIAL ECONOMICS –I (2 Credits) (2+0)

Objective: To familiarize the students with the fundamental micro- economic concepts and principlesin the context of managerial decision making.

ContentsUNIT-I Demand, supply and equilibrium: an overview. The law of negatively sloped demand. Shiftsin the individual demand curve, the market demand for a commodity. The single producers supply of acommodity, shifts in the single producers supply curve, the market supply of a commodity. Equilibrium.




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Types of equilibria, shifts in demand and supply, and equilibrium.UNIT-II Demand analysis and elasticity of demand. Theory of consumer’s behavior: utility analysis,Indifference curve technique. Revealed preference theory.UNIT-III Cost theory and estimation: Cost concepts, determinants of cost, cost-output relationship inthe short run and long run, short run vs. long run costs, average cost curves, Overall Cost leadership,Cost and revenue Functions.UNIT-IV Market conditions. Equilibriums of Firm and Industry. Price-Output determination inPerfect competition, Monopoly, Monopolistic competition and Oligopoly.UNIT-V Theory of production Function, Laws of returns to scale and law of variable proportions.Cobb- Douglas production Function. Theory of marginal productivity. Modern theory of distribution.Rent, wages, interest and profit.

Suggested ReadingsBaumol WJ. 1980. Economic Theory and Operations Analysis. Prentice Hall of India.Craig PH & Chris LW. 1996. Managerial Economics. Prentice Hall of India.Dernberg TF. et. al. 1986.Macro Economics: Concepts, Theories and Policies. McGraw Hill.Dwivedi DN. 2002. Managerial Economics. Vikash Publ.Gupta GS. 1997. Managerial Economics. Tata McGraw Hill.Koutsoyiannis A. 1989. Modern Micro Economics. Mac Millan Press.

ABM 504: MANAGERIAL ACCOUNTING AND CONTROL (2 Credits) (2+0)Objective: The objective of this course is to expose the learner to the concept and methods offinancial and management accounting. Focus will be on understanding techniques, uses andapplications of financial and management accounting.ContentsUNIT-I:Financial Accounting- Meaning, Need, objective and functions, Concepts andConventions, Principles of Accounting. Branches of accounting, Internal and External Usersof Accounting, Advantages and Limitations of Financial Accounting.UNIT-II: The Double Entry System- Its Meaning and Scope, The Journal, Cash Book, Ledger,Trial Balance, Trading Account, Profit and Loss Account, Balance Sheet, Entries andAdjustments.UNIT-III: Ratio analysis its meaning and uses, Study of liquidity ratios and leverage ratios,Study of profitability ratios and activity ratios, Meaning, uses and preparation of fund flowstatements, Meaning uses and preparation of cash flow statement.UNIT-IV: Cost Accounting – Nature, Concept, Objective, of Cost Accounting; Classificationof Cost, Cost Sheet; Marginal Costing and cost volume profit Analysis- Its Significance, Usesand Limitations; Standard Costing – Its Meaning, Uses and Limitations; Determination ofStandard Cost.UNIT V: Budget and Budgetary Control- Its Meaning, Objectives and Functions of budget.Essentials of Budgeting, Uses and Limitations, Budgeting and Profit Planning, Different Typesof Budgets and their Preparations such as Sales Budget, Purchase Budget, Cash Budget, MasterBudget, Zero Based Budgeting.

Suggested ReadingsHorngren. Introduction to Financial Accounting.8th Ed. Pearson Edu.Khan MY & Jain P.K. Management Accounting. Tata McGraw Hill.Maheshwari SN & Maheshwari SK. Financial Accounting.3rd Ed. Vikas Publ. House.MN Arora, Accounting for Management Himalaya Publishing HouseWilliams, Haka, Bettner, Financial and Managerial Accounting Tata McGraw Hill




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ABM- 507 MARKETING MANAGEMENT (3Credits)(3+0)Objective: The objective of this course is to develop an understanding of the field of marketing.The focus will be on imparting knowledge of the basic concepts, tools, and functions ofmarketing.ContentsUnit-I Marketing Management: Definition, Philosophies and Process; Marketing Tasks, MarketingSystem & EnvironmentUnit-II Market segmentation, Targeting& Positioning, Buyer Behaviour, Marketing Potential &ForecastingUnit-III Product Mix Decisions, Branding, Packaging & labeling, Product Classification, New ProductDevelopment & Product Life Cycle;Unit-IV Pricing Decisions: Factors affecting prices; Pricing Policies and Strategies; Pricing MethodsUnit-V Distribution and Promotion Decisions: Channel Management Decisions, Physical Distribution,Logistics, Supply Chain Management, Value Chain, Promotion Mix, CRM

Suggested Reading1. Kotler, P. Marketing Management APIC (PHI)2. Gandhi, J. C. Marketing_ A Managerial Introduction3. Jha& Singh Marketing Management in Indian Perspective4. Saxena R. Marketing Management McGraw Hill5. Stanton WJ, Etzel MJ & Walker BJ. Fundamentals of Marketing. McGraw-Hill

ABM-538 PROBLEMS OF INDIAN AGRICULTURE (2 Credits) (2+0)

Objective: Basic objective of this course is to impart knowledge about current Indian agriculture,policies and changes which have taken place in the post-independence period with a special focus uponproblems being faced in the light of challenges of food security and sustainable agriculture.

ContentsUNIT-I Role and importance of Agriculture in Economic Development, Features of Indian Agriculture,Causes of low productivity, Socio-cultural and Institutional constraints, Suggestive measures forimproving Agricultural Productivity, Brief review of agricultural development under the Fiveyear plans, Problems of Indian AgricultureUNIT-II Land reforms: Meaning, Need and objectives, Measures contemplated to achieve theobjectives of land reforms, Abolition of Intermediaries, Tenancy Reforms, Reorganisation ofAgriculture,UNIT-III Rural Development Programmes and its impact on Rural Development and Agriculturaldevelopment, MNREGA, Bharat Nirman

UNIT-IV Agricultural Labour: Definition, causes of growth, conditions and problems, measures for

improvement, Farm size and Efficiency, Food Security and Public Distribution System, Food

Security System Act 2013

UNIT-V Modern Technology Vs Institutional Reforms. New agricultural technology and FarmMechanisation, Choice of appropriate technology in agriculture. Green Revolution-concept,impact and scope, Agriculture and economic reforms.

Suggested ReadingMishra and Puri: Indian Economy, (Latest Edition) Himalaya Publishing House, New DelhiRuddar Dutt and K.P.M. Sundaram: Indian Economy, (Latest Edition) S. Chand & Co. New DelhiMinistry of Finance, Govt. of Indian: Economic Survey, various issuesEconomic and Political Weekly, Selected ArticlesMinistry of Agriculture, Govt. of India, "Indian Agriculture at a Glance 2012"

SECOND SEMESTER




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ABM 508: HUMAN RESOURCE MANAGEMENT (2 Credits) (2+0)Objective: The objective of this course is to expose the learner to the field of human resourcemanagement and HRD. The focus will be on human resource practices and their utility for managers.

ContentsUNIT-I Introduction to Human Resources Management and HRD ; Human resource planning, Humanresources outsourcing. Job analysis, Job components, KPA’s, Job specification, Job objectives, Jobtargets,, Job standards, Job description; case examplesUNIT-II Recruitment and selection systems and processes. Designing training strategy andsystem, Induction and Job rotation. Performance appraisal systems; 360 degree appraisal system.Counselling and mentoring approach to HR. Human resources accounting ratios.UNIT-IV Potential appraisal, Career planning, and Career development. Other employee retentionsystems; Job enlargement, Job enrichment. MBO, Dual career ,flexi-time and flexi-work systems.Effective compensation management systems; Job evaluation; wage fixation; fringe benefits,Incentive Payment, bonus, and ESOPs. 3P compensation system.UNIT-IV Industrial Relations: Preventive and curative measures of IR machinery; Grievance handlingWorker’s participation in management Collective bargaining, Role and status of trade unions; Disputehandling systems; conciliation, arbitration and adjudicationUNIT-V Quality of life and work life. Health and safety measures. Issues of employee separation andrelevant welfare measuresSuggested ReadingsAshwathapa K. 1997. Human Resource Management.Tata Mc Graw.Flippo EB. 1984. Personnel, Management. McGraw-Hill.

Garry D. 2001.Human Resource Management.7th

Ed. Prentice-Hall of India.Mamoria CB. 1996. Personnel Management. Himalaya Publ. House.SubbaRao P. 2004. Essentials of Human Resource Management and Industrial Relations. HimalayaPubl. House.Venkantavatnam CS & Srivastav BK. 1991.Personnel Management and Human Resources. TataMcGraw-Hill.Monappa, Arun and Saiyadain, Mirza S., Personnel Management, TMH, New Delhi, 1996 Saiyadain,Mirza S., Human Resource Management, TMH, New Delhi, 2000(revised edn)Rao, T, V., HRD Missionary, TMH, New Delhi, 1990Pareek, Udai & Rao, T, V., Designing and Managing Human Resource Systems, Oxford IBH,NewDelhi,1995

ABM 509: FINANCIAL MANAGEMENT (2 Credits) (2+0)Objective: The course aims to make students proficient in concepts and techniques of financialmanagement. Focus will be on developing understanding of the application of Financial andinvestment decisions.ContentsUnit-I: Financial Management nature, Scope, Evolution and Functions, Objectives of FinancialManagement Profit Maximization versus Wealth Maximization, Financial Manager: Role andResponsibilities. Basic Valuation Method in Financial Management (Concept of present values). Needto study Financial System, Functions of Financial system and Financial Markets.Unit-II: Short Term Financing Decisions: Working Capital Management Components andDeterminants of Working Capital. Working Capital Policy and Decisions: Computation of WorkingCapital Requirements: Management of Cash, Receivables and Inventory, Sources of Working CapitalFinance.Unit-III: Cost of capital and capital Structure: Cost of capital, Concept, definition, basic aspects ofspecific cost of capital, cost of equity, Retained Earnings, Preference Shares, Debt, Weighted averagecost of capital. Capital Budgeting.Unit- IV: Financing and Operating Leverages, Concept of Leverage (Financial & Operating), LongTerm sources of Finance. Determinants of capital Structure, Capital Structure Theories: Net IncomeApproach. Net Operating Income Approach, Classical Theory, Modigliani Hypothesis.




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Unit-V: Dividend Decision Concept; Dividend Policy; Overview of Dividend Policy, Factorsinfluencing Dividend Decision; Issue of Bonus Shares, SEBI Guidelines for issue of Bonus Shares,Stock splits (shares) and Buy back of shares, SEBI guidelines for Buyback of shares.

Suggested Readings:1. Pande I.M, Financial Management, Vikas Publishing House Pvt. Ltd2. Chandra Prasanna, Financial Management: Theory and Practice, Tata MGH, New Delhi.3. Khan and Jain, Financial Management, Tata McGrew- Hill, New Delhi4. Van Horn James C, Financial Management and Policy, PHI, New Delhi5. Brearley Myers, Principles of Corporate Finance, Tata McGrew- Hill, New Delhi

ABM 511: RESEARCH METHODOLOGY IN BUSINESS MANAGEMENT (3 Credits) (3+0)

Objective: The objective of this course is to develop an understanding of research methodology. Thefocus will be on process and techniques of research.

ContentsUNIT-I Meaning, Course Objective, types, and process of research; research methodology inmanagement- exploratory, descriptive, experimental, diagnostic, Problem formulation, setting ofCourse Objective, formulation of hypotheses.UNIT-II Scales of measurement - nominal, ordinal, interval, ratio, Likert scale and other scales;Primary and secondary data, sources of data, instruments of data collection, data editing, classification,coding, validation, tabulation, presentation, analysis.UNIT-III Concept of Sampling, Probability and non-probability sampling techniques includingSimple Random Sampling, Stratified Sampling, Multi-stage Sampling, Systematic Sampling,Purposive Sampling, Quota sampling, judgment sampling, and convenience sampling, sampleplanning.UNIT- IV Role and uses of quantitative techniques in business decision making. Tests of hypothesisand types of error. Frequency Distribution, Measures of Central Tendency, Measures of Variation.Measures of tests of statistic. Test of significance and test of association; t test, Z test & Ftests. Chi-square, ANOVA & Cluster analysisUNIT-V Correlation and Regression: Karl Pearson’s Correlation- coefficient and RankCorrelation: Regression analysis-Estimation of regression line in a bivariate distribution,Least-square method. Time series and Index Numbers: Time Series analysis-Components oftime series. Determination of trend. Report writing: Types of report, essentials and contents of goodreport writing.

Suggested Readings

Cooper DR & Schindler PS. 2006.Marketing Research Concepts and Cases. Tata McGraw Hill.Green PE, Tull DS & Albaum G. 1998. Research for Marketing Decisions. Prentice Hall of India.Kothari C. R, Research Methodology, New Age International (p) Ltd , New Delhi, 2008Wilkinson & Bhandarker 1989.Research Methods in Social Sciences. Himalaya Publ. House.Levine D. M, Stephan, D.F, Krehbiel T.C and Berenson, M.L., Statistics for Managers, 3.PHI Learning Priv. Ltd, New Delhi, 2011

ABM 543: MANAGERIAL ECONOMICS -II (2 Credits) (2+0)Objective: The course aims at making students familiar with the working of economic system with thehelp of standard macroeconomic theories. Students will be taught how overall level of income,employment, output, prices etc. are determined in the economy with special focus on the role of state,market and economic policies.

Contents




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UNIT- I Circular Flow of Economic Activities, National Income: Concept and Measurement, NationalIncome and Economic Welfare, Business Cycles, Inflation, Inflation and Interest Rates, Costs ofInflation.UNIT-II Classical Theory of Income and Employment. Say’s Law of Market, Wage-Price Flexibility.Determination of Income & Employment. Keynesian Model of Income and Employment: AggregateDemand, Aggregate Supply and Income Determination.UNIT-III Consumption Function. Investment Function , Determination of Rate of InterestUNIT -IV Equilibrium in the Real Sector- IS Curve. Equilibriumin the Monetary Sector – LM curveSimultaneous equilibrium of Real and Monetary Sectors . Fiscal Policy Effects on DemandMonetary Policy Effects on Demand. The interaction of Monetary and Fiscal PoliciesUNIT-V IS-LM in an open economy, Mundell-Fleming Model. Small open economy under FloatingExchange Rates .Small open economy under Floating Exchange Rates, Interest Rate Differential

Suggested ReadingsEdward Shapiro: "Macroeconomic Analysis"G. Ackley: "Macroeconomics"Greogry Mankiw: "Macroeconomics"Dornbusch, Rudiger and Fischer, Stanley " Macroeconomics" Sixth Edition, Mc Grow, Hill, New DelhiWilliam H. Branson "Macroeconomics: Theory and Policy"

BASIC SUPPORTING COURSE(COMPULSORY):ABM 513: COMPUTERS FOR MANAGERS (3 Credits) (2+1)Objective: The students should be able to gain an understanding of the hardware structuresthat make computers possible. Know the different devices and components of a computersystem; know how these components interact and work together; understand computerorganization concepts and how they apply to systems development, data analysis and databasemanipulation; use of e-mail and search the web using browsers.ContentsUnit-I Concept of Computers-Brief History of Computers, Generation and Its Evolution,Characteristics of Computers, Types of Computers. Computer Organization: Input unit, Outputunit, storage unit. Arithmetic logic unit, Control unit, Central processing unit. The systemconcept. Memory Types, Memory Units, Cache, RAM, ROM, PROM ad EPROM, cachememory, Registers.Unit II Basics of Software: Computer software: What is software, relationship betweenHardware & software, types of software, acquiring software, Firmware. Operating System:Operating System Components, Main Functions, Types of Operating System: Single ProgramOS, Batch Operating System, Multi-Programming Environment, Timesharing, Real TimeOperating System.Unit-III Spreadsheet Management: Excel and its uses in agriculture and data classification.Data Analysis and application of statistical tests, Sorting & Filtering, Graphs and ChartsUnit-IV Database Management: Access and its utility maintenance and linking of DatabasesUnit- V Preparation of Reports, Mailmerge, Use of Internet and E-mail, Practice sessions onabove packages, Practicals

Suggested Reading1. Introduction to Information Technology. PHI: Rajaraman, V.2. Introduction to information technology. Turban, Rainer and Potter .John Wiley and sons.3. Foundation of computing: Sinha, P.K., PritiSinha BPB Publications.4. Computer Fundamentals. Ram, B. , New Age Publications5. Information to Information Technology: SunjaySaxena6. Introduction to Computer: Pete Nortons, TaTa McGraw-Hill Edition7. Information and Communication Technology: Abdul Mannan8. Fundamentals of Information Technology: Alexis Leon ,Mathews leon9. Guide to MS Office: Peter Norton, (TMH)




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10. Mastering Office professional by Moseley &Boodey (BPB)11. Using the World Wide Web by Wall, (PHI)

BASIC SUPPORTING COURSE (COMPULSORY):ABM 514: MANAGEMENT INFORMATION SYSTEMS (2 Credits) (2+0)ObjectiveThe objective of this course is to develop an understanding and utility of MIS. The focus will be onimparting knowledge of the basic concepts, development, functions and usage of MIS.ContentsUNIT-I The concept of MIS – Definition, importance, Course Objective, pre-requisites,advantages and challenges; Information Needs of organization, MIS and Decision – Making.UNIT II Types/Classification of Information System for organizations - Office Automation Systems,Transaction Processing Systems, Decision Support System, Executive Support System, KnowledgeBased Expert System.UNIT-III Applications of MIS in the areas of Human Resource Management, Financial Management,Production/Operations Management, Materials Management, Marketing Management.UNIT-IV Development of MIS for an organization – The concept and stages of System DevelopmentLife Cycle.UNIT-V Information Technology– concept, applications, advantages and pre-requisites, Choice ofInformation Technology, Social and Legal Dimension of IT.

Suggested ReadingsJames O’Brien 1999. Management Information System. Tata McGraw-Hill.Lauden & Lauden. 2003. Management Information System. Pearson Edu.

THIRD SEMESTER

ABM 505: COMMUNICATION FOR MANAGEMENT AND BUSINESS (2 Credits) (2+0)Objective: The course aims to make students proficient in written as well oral communication. Thefocus will be on business related communication.ContentsUNIT-I Role and significance of business communication; communication models; parts and process.Principles of business communication. Types of organizational communication: formal, informal;downward, upward, horizontal, internal operational, external operational, linear, and reciprocalcommunication.UNIT-II Verbal and non-verbal communication. Communication through clothes, colours, proxemics(space), & semiotics (symbols). kinesics (body language) and etiquettes. Patterns of communication;communication networks and designs. Self-concept and communication. Positive and assertiveinterpersonal communication. Barriers to communication. Feed-forward and feedback. Effectivecommunication.UNIT-III Types of business writing viz, business letters, types of business letters, structure and layoutof business letters. Sales letters. Employment letters and resume writing. Writing notices, memos,circulars and Press release. Designing newsletters, folders, leaflets and posters.UNIT-IV Writing Business Reports; structure of reports, types of reports, steps in report writing,writing executive summary or abstract, writing style, and use of illustrations in business reports. Groupdiscussions and participation in business meetings/conferences. Tips for conducting business meetingsand brain storming sessions and handling group situations and individual behaviour of members inmeetings.UNIT-V Handling personal communication. Active and logical reading, mind mapping activities,




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active listening skills, tips for logical and creative writing. Use of semantic markers and gambits.Describing shapes, features (of objects and people), routes, directions, processes, and events. Publicspeaking and making oral presentations. Facing job interviews.

BoveeCourtland L. 2008. Business Communication Today.7th

Ed. Pearson Edu.Brown L. 2006. Communication Facts and Ideas in Business.Prentice Hall.LesikarRaymond V. (Author), FlatleyMarie E. (Author)2004.Basic BusinessCommunication.McGraw Hill.Ramchandran KK, Lakshmi KK & Karthik KK. 2007. Business Communication. Macmillan.Sharma R C and Mohan Krishna, 2017.Business Correspondence and Report Writing.McGraw HillEducation.

ABM 517: AGRICULTURAL MARKETING MANAGEMENT (2Credits) (2+0)Objective: The objective of this course is to give the students an understanding of concept,various policies, strategies and decisions relating to marketing that can be developed byagribusiness firms.ContentsUNIT-I Agricultural Marketing in India: nature, structure and system, Marketable Surplus;Grading & standardizationUNIT-II Agricultural Diversification, Agribusiness Marketing, Rural and AgribusinessEntrepreneurship, Cooperative Marketing,UNIT-III Urban &Rural Markets _ patterns, problems and strategies, Agri MarketingChannels, Infrastructure of Agricultural Marketing _ Storage, Transport and Financing,Managerial Efficiency in Agricultural MarketingUNIT-IV Distribution management under dual pricing, Regulated Marketing, Legislation &Machinery, Marketing agencies/ intermediaries, Subsidies and New Policy Dimensions,Support Policies for Agricultural and Rural DevelopmentUNIT-V Marketing Risks Management, Forward & Backward Linkages, Commodity FuturesMarketing, External Trade, Agricultural Exports, Globalization of Agriculture

Suggested Readings1. Acharya SS &Agarwal NL. Agricultural Marketing in India. Oxford & IBH.2. Kohls RL &Uhj JN. Marketing of Agricultural Products. Prentice Hall.3. AcharyaS.SAgricultural Marketing in India (Oxford & IBH)4. Prasad J. Indian Agricultural Marketing (Mittal)5. Ricketts C. & Rawlins O. Introduction to Agribusiness (Delmar)6. Kashyap P. &Raut S. Rural Marketing (Dreamtech Press)7. Badi R.V. &Badi N.V. Rural Marketing (Himalaya Publishing House)

ABM-528 AGRIBUSINESS FINANCIAL MANAGEMENT(2 Credits) (2+0)Objective: To impart training to the students regarding various aspects of financial management foragribusiness.

ContentsUnit-I Need and Importance of Agriculture Finance, Essential Features of Agriculture creditsystem, classification of credit, basic terms and concepts, Agricultural credit Structure in India– short term and medium term credit structure, long term credit structure, non-institutionalsources of financing for Agriculture; Merits and Demerits.Unit II: Agribusiness Financial Management – what is financial management? importance ofagribusiness financial management, View point of Borrower and lender, principle of agricultural credit,




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economic feasibility tests of Farm credit proposal i.e. three R’s of credit and four C’s of Credit, use ofBalance Sheet and Income Statement in credit analysis.

Unit-III: Role and functions of NABARD for Agribusiness Financing, Role of Commercial Bank inAgricultural Finance, Regional Rural Banks and Rural Finance, its viability, Problems and challenges,need and importance of working capital in agribusiness management.

Unit-IV: Multi-agency Approach to agricultural Finance, Problems of Over dues of Agricultural loans.Measures to overcome the Problem of over dues, Agricultural finance Schemes - Financing of Bio-GasPlant, Financing of Poultry Development, Financing of Dairy Development, Financing of CustomsServices Units, Financing of Minor Irrigation Schemes.

Unit-V: Microfinance: Concept and Revolution, Grameen experiment. Growth and development ofMicro-finance in Bangladesh, Microfinance and SHGs in India and its importance for socio- economicdevelopment of poor families. Microfinance and women empowerment. Role of NABARD in linkingSHGs with Banks, Growth and Development, SGSY and SHGs. Role of MFIs (Non-Banking FinancialInstitutions.

Suggested ReadingsChandra P. Financial Management. Tata McGraw Hill.Khan MY & Jain PK. Management Accounting.Tata McGraw Hill.Nelson AG &Murrey WG.Agricultural Finance.Kalyani Publ.Pandey IM. Financial Management.Vikas Publ. House.JP Singh, Agriculture Finance – Theory and Practice, Deep and Deep Publ.Ghosal, S.N., Agricultural Financing in India, Asia Publishing House..AEM-539 AGRICULTURAL POLICY AND PLANNING (2 Credits) (2+0)Objective: Agricultural policies and planning course is intended to expose the students tomacroeconomic concepts and theory, the application of the agricultural economic theory, andimplication of the policies.

ContentsUNIT-I Policy meaning Policy under Economic Development. Historic and Economic Pattern of InitialPolicy for Development of Agriculture, Agricultural Developmental Policies. Complimentarily n EarlyDevelopment Policy, Second Stage in Agricultural Development Policy. Agricultural CompensationPolicies.UNIT-II Critical Assessment of Planning for Agricultural development in India under Five Year Plans.Credit and Finance in India. Agriculture taxation.UNIT-III Agricultural prices and agricultural price policy: Trends in agricultural prices, Need foragricultural prices policy, Agricultural price policy in India, Evaluation of government price policy,Terms of trade between agriculture and industry.UNIT-IV The environment and development: Environmental protection and sustainable development,Growth and environmental degradation, Population and environmental linkage, Environment as anecessity and luxury, Environment policy in India, The global concerns. Sustainable AgriculturalDevelopment: Dimensions and Components.UNIT-V Food Security in India. Agricultural subsidies and food security in India: Agriculturalsubsidies, Subsidies on agricultural inputs, The problem of food security, Public distribution system inIndia, Targeted public distribution system (TPDS), National Food Security Act, 2013, ICDS andMid-day meal scheme. Child malnourishment. Agricultural Biotechnology and Food security in India.Livestock Revolution and Govt. Policy.

Suggested Readings1-Indian Economy: Mishra and Puri2-Agricultural Development policy:Roger,D. Norton3-Liberalizing Food Grain Markets by Ganesh Kumar,Devesh Roy and Ashok Gulati4-Agricultural Food Security: Kumar and Raza5-Poverty and Human Rights: PollyVizard6-Poverty in India, Myth and reality, Definition and Identification, Critical Evaluation: RatnabarGedam




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7-Poverty and Economic reforms, The social concerns :G.S. Aurora8-Ahuja HL. 2007. Macroeconomics: Theory and Policy. S. Chand & Co.9-Eugene ADiulio 2006.Macroeconomics.4th Ed. Schaums’ Outlines.10- Gardner Ackely 1987. Macro Economics: Theory and Policy. Collier Macmillan.11-Dornbusch. 2006. Macroeconomics. McGraw Hill Publication

ABM 542: CONSUMER BEHAVIOUR (2 Credits) (2+0)Objective: To train students in the relevant concepts of consumer behaviour, its processes andkey applications in business management.ContentsUNIT-I Meaning, scope and applications of consumer behaviour; Black Box Model.UNIT-II Bases of consumer segmentation; demographics, geographics, sociographics andpsychographics among others. Cluster formation and Cohorts Study.UNIT-III Consumer Perception; process and constituents. Consumer's perception of quality,price, brand, retail stores and manufacturer's image. Consumer perception of risk and handlingof risks. Prospect theory and Decoy effect.UNIT-IV Consumer attitudes and their characteristics. Attitude measurement and models ofattitudes; Tri-component and Multi-attribute models. Attitude formation and attitudinalchange.UNIT-V Cognitive dissonance and Attribution theory. Consumer motivation; factor andprocess theories; key applications.Suggested Readings:Schiffman L.G and Kanuk L, L.1997,Consumer Behaviour. UpperSaddle River,N.J.Mowen John C,consumer behaviour. 1987, MacmillanKahneman, D. and Amos T., Prospect Theory (1979) quoted in 1981 science paper “the Framing ofDecisions and the Psychology of Choice”J. Huber et al (Decoy Effect) "Adding Asymmetrically Dominated Alternatives: Violations ofRegularity and the Similarity Hypothesis". The Journal of Consumer Research9 (1): 90ff: June 1982

FOURTH SEMESTER

ABM-515 THEORY OF ECONOMIC DEVELOPMENT (2 Credits) (2+0)Course Objective: Paper focuses upon problems of economic development of developingcountries in the light of theories of development. Special attention is paid on agricultural andrural development issues.Unit-I: Concept of Economic Growth & Economic Development, Factors in EconomicDevelopment, Obstacles in Economic Development.Early supply Side models of growth and distribution: Adam Smith’s and Ricardo’s model,Demand side models of growth: Malthusian model, Post-Keynesian growth models: Harrod,Domar Models, Rostow’s stages of economic growth, Lewis two sector model.Unit-II: Imperatives of Agricultural progress and rural development, Structure of Third WorldAgrarian system, Designing an Agricultural strategy: Unimodel and bimodel agriculturalstrategies, Multiple objectives of agricultural strategy, Agricultural transformation fromsubsistence to commercial farming, Strategy of Agricultural and Rural Development.Unit-III: Trade Policy Debate: Export promotion Vs Import Substitution, Theory ofProtection and seeing trade barriers. Foreign Exchange Rates, Exchange controls, and theDevaluation Decision.Trade policy of Developed Countries.




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Unit-IV: Debt Vs Investment flows: Foreign aid. Why Donors Give Aid? Why LDCs AcceptAid? The effects of Aid, Towards a New View of Foreign AidThe International Flow of Financial Resources, FIIs, Direct Foreign Investment andMultinational Corporation.Unit-V:Global Economic Issues in the Twenty First Century; Global Environmental Threat.Interdependence and growth of Third World Markets, Globalisation and InternationalFinancial Reform., Global Financial Crisis 2008.

Suggested Readings:1. Todaro, P. Michael and Smith C. Stephen, Economic Development IIth Edition, Pearson Education

Ltd; (Indian Ed.) Dorling Kindersley India, Pvt. Ltd; 20132.Meiere Generald M. and Rauch, E. James Leading Issues in Economic Dvelopment , OUP New

Delhi3. Jones, An Introduction to Modern Theories of Economic Growth"4.Mishra & Puri, Economics of Development and Planning, HPH, New Delhi

ABM- 527 MANAGEMENT OF AGRIBUSINESS COOPERATIVES (2 Credits) (2+0)Objective: To provide the students understanding about the agribusiness cooperativeorganisations and their management.

ContentsUnit-I: Agribusiness Cooperatives - ideology-origin growth and development, Principles ofAgriculture Co-operation Rochdale Pioneer, Raifeisen concept of Agricultural Cooperativesand schulze concept of cooperative banking, Principles of Cooperation approved by ICA atManchester in 1995.Unit II: Cooperatives and other forms of Enterprises. Cooperative Management- Nature andFunction, Professionalized Management for Cooperatives,Unit-III: Theory and practice of Agricultural Cooperative credit system critical study oforganization and financial structure, operation and Management of selected cooperative creditinstitutions-Central Cooperative Banks. State Cooperative Banks, Land Dev. Banks, role ofNABARD for cooperatives.Unit-IV: Formation and Management in Agriculture Cooperative Societies; Re-organizationof Agricultural Credit Societies, Multipurpose cooperative Societies; Large-Sized CooperativeSocieties, Service Cooperatives. Cooperative farming in India. Cooperative Education andTraining in India.Unit-V: Processing, growth and management of Indian Cooperative Sugar Industry,Cooperative Agricultural marketing; Growth and Development Problems and challenges,Role of State in the progress of Indian Cooperative Movement,Dairy Cooperatives, Growth and Development, Problems, Measures to overcome theseproblems

Suggested Readings:B.S. Mathur, Cooperation in India, Sahitya Bhawan, AgraKamat, G.S., Cooperative Management, HPHBedi R.D., Theory, History and Practical of CooperationFay, C.R., Cooperation in India and AbroadRais Ahmad, Cooperative Development and Management Text and Cases, Mittal Pub. House

ABM-540 AGRICULTURAL PRODUCTION ECONOMICS (2 Credits) (2+0)Objective: To expose the students to the concept, significance and uses of agricultural productioneconomics.




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Contents

UNIT-I Production functions: The concept of production Function. General Theory of production.Rational and irrational stages of production, effects of advances in technology: Production innovations,law of Comparative advantage.

UNIT-II Recent and advanced topics in production theory. The Cobb Douglas production function. XInefficiency. Use of Cobb-Douglas type Functions in Agriculture.

UNIT-III Production Cost: Opportunity cost, variable cost and fixed cost. The total cost Function.Effects of price changes. The long and short run time period, some applications of cost functions inproduction and processing of agricultural products: On Farm grain drying and storage. Fryingprocessing plants. Cotton mechanization, peach hydro cooling.

UNIT-IV Production possibilities: joint products, competitive products, complementary products,supplementary products. choosing the optimum product combination. Optimum combinations of manyproducts. Specialization and diversification. Farm planning and budgeting supply response andCob-Web theorem, elements of risk and uncertainty in planning and decision making.

UNIT-V Production principles: elements of production process, General differences between Farmingand Industrial production. Production cost and supply, effect of technology on costs, principles of profitmaximization. Profits with unlimited inputs (Factor-product).Profits with limited inputs(Factor-product). Selecting and combining enterprises (product-product), input combinations toachieve least cost (Factor-Factor),

Suggested Readings

1-Agricultural production Function: Earl o Heady, John L Dillen2-Principal of Microeconomics I :S.K. Mishra and V.K. Puri3-Micro Economics Theory and Applications: Anindya Sen4-Economics; An Analytical introduction by Amos Witztum5-Beattie BR & Taylor CR. The Economics of Production. John Wiley & Sons.6-Doll JP & Frank O. Production Economics - Theory and Applications. John Wiley & Sons.7-Gardner BL & Rausser GC. Handbook of Agricultural Economics.Vol. I. Agricultural Production.Elsevier.8-Heady EO. Economics of Agricultural Production and Resource Use. Prentice-Hall.9-Sankayan PL. Introduction to Farm Management. Tata McGraw Hill.ABM --541 INTERNATIONAL MARKETING (2 Credits) (2+0)Objective: To familiarize the students with basic principles, policies and applied issues in

global marketing with emphasis on export/ Import marketingContentsUNIT-I International Marketing: terminology, concepts, coverage and scope;Globalization and its dimensions,UNIT-II Methods of Entry, Foreign Market IdentificationUNIT-III Product Decisions, Price and non-price factors, International Promotion, TradeFares and Exhibitions, Distribution ChannelsUNIT-IV Export Import Policy, Export Finance, Export Infrastructure & Service agencies,UNIT-V Export Import Procedure, Exchange Provisions and Regulations for Export and

Import

Suggested Readings1. Keegan- Global Marketing Management (PHI)2. Varshney & Bhattcharya- International Marketing management (Sultan)3. Vern Terpstra- International Marketing (Dryden)4. Onkvisit & Shaw-International Marketing (Prentice Hall of India)5. Nabhi K. Jain- Export Manual & Documentation (Jain Book Depot.)6. GOI (Min. of Commerce) Exim Policy Document (latest)7. Jain Khushapt S. Export Import Proced. & Docum. (Himalaya Publishing House)




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8. Rathor & Rathor Export Marketing (Himalaya Publishing House)

ABM 526: INTERNATIONAL TRADE AND SUSTAINABILITY GOVERNANCE –I (2+0)

Objective: To impart knowledge to the students of international trade in agriculture and variousprovisions under WTO in the new trade regime.

ContentsUNIT-I International trade – basic concepts, WTO and its implications for Indian economy in generaland agriculture sector in particular. WTO and multilateral trade negotiations, Functions andorganization of WTO, WTO agreements, India’s commitment to WTO, benefits proclaimed for India, acritical review of working of WTO, Singapore issues and Doha declaration, Hong Kong MinisterialConference, India’s New Patent Regime.UNIT- II TRIPS, TRIMS quotas, anti-dumping duties, quantitative and qualitative restrictions, tariffand non-tariff measures, trade liberalization, subsidies, green and red boxes, issues for negotiations infuture in WTO; CDMs and carbon trade.UNIT-III Free Trade and Globalization: Background of GATT and WTOImportant Agreements under WTO. TRIPS,TRIMS,GATS, SPS & TBT. Anti -dumping andGenetically Modified Foods. Agreement on Agriculture: Experiences with the Implementation RelatedIssues and ConcernsUNIT-IV TRIPS and Indian Agriculture. The Impact of Trade Related Intellectual Property Rights onTrade and Foreign Direct Investment in Developing Countries. Trade Related Intellectual PropertyRights: From Marrakech to Seattle in “The World Trade Organization Millennium Round:UNIT-V Dispute Settlement Mechanism under the WTO. Time to Stop Dumping on the World’s poor.Developing countries and the WTO negotiations.

Suggested ReadingsChadha GK. 2003. WTO and Indian Economy. Deep & Deep.Economic Survey of India. Ministry of Finance, Govt. of India. (various issues)HAU 2003.Refresher Course on Technological Interventions to Face WTO Challenges. AAREM &HRD CCS HAU Hisar.Indian Journal of Agricultural EconomicsVasisht AK & Singh Alka. 2003. WTO and New International Trade Regime-Implication for IndianAgriculture. Advance Publ. Concept.1-WTO and development Opportunities: S.B.Verma2-WTO and Developing countries: Surendra Bhandari3-Trade liberalization and Indian Agriculture: Seema Bathla4-Indian Economy and the WTO New Challenges and Strategies: Vibha Mathur5-WTO, India and emerging areas of Trade challenges and strategies: R Renehan6-Trade liberalization and Poverty in India: VeenaJha, Sarika Gupta, James Nedumpara, KailasKarthikeyan7- WTO, Globalization and Indian Agriculture: MohdIqbal Ali, and G .Bhaskar8-Economics and the global Environment: CharlesS. Pearson ,Gulati, Ashok (2003), “ India “ inMerlinda D. Ingco (Ed.) Agriculture. Trade and WTO and South Washington D.C., The World Bank.Chapter 5. “Effective Participation in Negotiations” Implications for Trade Policy ”; Defending TradeInterests”; “Identifying & Exploiting Trade Opportunities”, “Policy Framework for Trade”.

ABM 537: INTERNATIONAL TRADE AND SUSTAINABILITY GOVERNANCE –II(2+0)Objective: This course make students familiar with basic theories of international trade, and how doestrade can be beneficial for nations. It also helps student understand the basic concepts, policy issuesrelated to trade and its application in agriculture.ContentsUNIT-I Importance of foreign trade for developing economy; absolute and comparative advantage,foreign trade of India.UNIT-II Foreign demand, supply side analysis, opportunity cost, trade factor prices, implications fordeveloping countries, market entry methods, export procedures & documentations.




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UNIT-III Concepts Balance of Payment, Balance of Trade, Balance of Current and Capital Account, JDisequilibrium in Balance of Payments.UNIT-IV Methods to Correct disequilibrium. Expenditure-Changing and Expenditure Switchingpolicies. Devaluation and its impactUNIT-V Composition of India’s foreign trade policy; India’s balance of payments; inter regional Vsinternational trade; tariffs and trade control; exchange rate; the foreign trade multiplier.

Suggested Readings

1. Bo Soderston: International Economic2. Salvatore, D. (1997), International Economics, Prentice Hall, Upper Saddle River, N.J. New Yoork3. Soderstorn, B.O. (1994), International Economics, The Macmillan Press Ltd. London4. Chacholiades; M. (1990), International Trade: Theory and Policy, McGraw hill, Kogakusha, Japan5. Kenen, P.B. (1994), The International Economy, Cambridge University Press, London6. Kindlberger,C.P. (1973), International Economics R.D. Irwin, Homewood7. Krugman. P.R. and M. Obstgled (1994), International Economics: Theory and Policy, Glenview

Foresman8. Yeager, L.B. (1976),International Monetary Relations: Theory, History and Policy, Harper and

Row, New York9. Tew, B. (1985), The Evolution of the International Monetary System 1945-85, Hutchinson

ABM 516: RURAL MARKETING (2 Credits) (2+0)

Objective: To objective of this course is to develop understanding regarding issues in rural markets likemarketing environment, consumer behaviour, distribution channels, marketing strategies, etc.ContentsUNIT I Concept and scope of rural marketing, nature and characteristics of rural markets, potential ofrural markets in India, rural communication and distribution.UNIT II Environmental factors - socio-cultural, economic, demographic, technological and otherenvironmental factors affecting rural marketing.UNIT-III Rural consumer’s behaviour - behavior of rural consumers and farmers; buyer characteristicsand buying behaviour; Rural v/s urban markets, customer relationship management, rural marketresearch.UNIT-IV Rural marketing strategy - Marketing of consumer durable and non-durable goods andservices in the rural markets with special reference to product planning; product mix, pricing CourseObjective, pricing policy and pricing strategy, distribution strategy.UNIT V Promotion and communication strategy - Media planning, planning of distribution channels,and organizing personal selling in rural market in India, innovation in rural marketing.

Suggested ReadingsKrishnamacharyulu C & Ramakrishan L. 2002.Rural Marketing. Pearson Edu.

Ramaswamy VS &Nanakumari S. 2006.Marketing Management.3rd

Ed. MacMillan Publ.Singh AK &Pandey S. 2005.Rural Marketing.New Age.Singh Sukhpal. 2004. Rural Marketing. Vikas Publ. House.

BM 518 FOOD TECHNOLOGIES AND PROCESSING MANAGEMENT (2 Credits) (2+0)Objective: The objective of this course is to acquaint the students with different foodprocessing techniques and their management.ContentsUNIT-I Present status of food industry in India; Organization in food industry; Introduction tooperations of food industry; Deteriorative factors and hazards during processing, storage, handling anddistribution.UNIT-II Basic principles of food processing and food preservation by manipulation of parameters andfactors and application of energy, radiations, chemicals and biotechnological agents; Packaging offoods.UNIT-III Analysis of costs in food organization; Risk management; Laws and regulations related tofood industry and food production and marketing; Quality management – quality standards, PFA, ISO,etc.




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UNIT-IV Case studies on project formulation in various types of food industries – milk and dairyproducts, cereal milling, oil-seed and pulse milling, sugarcane milling, honey production, baking,confectionery,UNIT-V Case studies onoil and fat processing, fruits and vegetable storage and handling, processing offruits and vegetables, egg, poultry, fish and meat handling and processing, etc.

Suggested ReadingsAcharya S S & Aggarwal NL. 2004. Agricultural Marketing in India. Oxford & IBH.Early R. 1995.Guide to Quality Management Systems for Food Industries.Blackie.Jelen P. 1985.Introduction to Food Processing.Reston Publishing.Potly VH &Mulky MJ. 1993. Food Processing. Oxford & IBH.

ABM 519: FERTILIZER TECHNOLOGY AND MANAGEMENT (2 Credits) (2+0)

Objective: The objective of this course is to acquaint the students in latest advances in fertilizertechnology management.ContentsUNIT-I Fertilizer development – concept, scope, need, resource availability; import and exportavenues for fertilizer; types of fertilizers, grading and chemical constituents, role of fertilizers inagricultural production, production and consumption of fertilizer in India.UNIT-II Raw material needed and principles of manufacturing of nitrogenous, phosphatic andpotassic fertilizers, secondary nutrient sources and micro-nutrient formulations.UNIT-III Production efficiency and capacity utilization; quality control and legal aspects- fertilizercontrol order.UNIT-IV Testing facilities; constraints in fertilizer use and emerging scenario of fertilizer use;assessment of demand and supply of different fertilizers, fertilizer distribution, fertilizer storage.UNIT-V Field trials and demonstration, fertilizer pricing policy; scope of bio-fertilizer; environmentalpollution due to fertilizer use.

Suggested ReadingsBrady NC & Weil RR. 2002. The Nature and Properties of Soils. 13

thEd. Pearson Edu. Fertilizer

Control Order (different years). Fertilizer Association of India, New Delhi.Fertilizer Statistics (different years). Fertilizer Association of India, New DelhiIndian Journal of Fertilizers (different years). Fertilizer Association of India, New Delhi.San Chilli V. 1960.Chemistry and Technology of Fertilizers.American Chemical Soc. MonographSeries. Reinhold Publ. Corp.

Tisdale SL, Nelson WL, Beaton JD & Havlin JL. 2002. Soil Fertility and Fertilizers. 5th

Ed. PrenticeHall.

ABM 520: MANAGEMENT OF AGRO CHEMICAL INDUSTRY (2 Credits) (2+0)

Objective: To familiarize the students with the agrochemicals, their structure, classification anddevelopment and also how to manage the agro-chemical industries.ContentsUNIT-I Agro-chemicals: Definition and classification; Basic knowledge of agrochemicals; role andstatus of agro-chemical industry in India; Pesticides – Classification and Introduction, knowledge ofdifferent pesticides.UNIT- II Insecticides – Definition and classification based on (a) Mode of Entry (b) Mode of Actionand (c) Chemical Structure with example; Insecticidal formulation; preliminary knowledge of mode ofaction of insecticides; knowledge of plant protection equipments.

UNIT-III Fungicides – Classification and preliminary knowledge of commonly used fungicides;Biomagnifications of pesticides and pesticidal pollution.

UNIT-IV Introductory knowledge about development of agro-chemicals; Insecticidal poisoning,symptoms and treatment; Main features of Insecticide Act.




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UNIT-V Directorate of Plant Protection, Quarantine and Storage – A brief account of its organizationalset up and functions; IPM Concept – Bio-pesticides – Plant products.

Suggested Readings

Dhaliwal GS, Singh R & Chhillar BS. 2006. Essentials of Agricultural Entomology. Kalyani.Hayes WT & Laws ET. 1991. Hand Book of Pesticides. Academic Press.Matsumura F. 1985. Toxicology of Insecticides.2

ndEd. Plenum Publ.

Rajeev K & Mukherjee RC. 1996. Role of Plant Quarantine in IPM. Aditya Books.

ABM 521: FARM BUSINESS MANAGEMENT (2 Credits) (2+0)

Objective: To acquaint the students with the basic principles of farm management dealing with theanalysis of farm resources having alternatives within the framework of resource restrictions.ContentsUNIT-I Nature, scope, characteristics and role of farm business management; farm managementdecisions; farm management problems.UNIT-II Principles of farm management decisions – principle of variable proportion, cost principle,principle of factor substitution, law of equi-marginal returns, opportunity cost principle, etc.UNIT-III Tools of farm management and farm business analysis - farm planning and budgeting; Farmrecords and accounts, types and problems in farm records and accounts, net worth statement, farmefficiency measures.UNIT-IV Management of farm resources – Land, Labour, Farm machinery, Farm building, etc.UNIT-V Risk and uncertainty in farming -sources of uncertainty in farming, management strategy tocounteract uncertainty and decision making process in farm business management under risks anduncertainty.

Suggested ReadingsHeady EO & Jensen H. 1960.Farm Management Economics.Prentice Hall.Johl SS &Kapoor TR. 1973.Fundamentals of Farm Business Management. Kalyani Publ.Kahlon AS & Singh K. 1992.Economics of Farm Management in India.Allied Publ.Panda SC. 2007.Farm Management & Agricultural Marketing. Kalyani Publ.

ABM 522: SEED PRODUCTION TECHNOLOGY AND MANAGEMENT (2 Credits) (2+0)

Objective: To apprise students regarding principles and efficient management of seed productiontechnology.ContentsUNIT-I Seed Technology – Role of Seed Technology, its Course Objective and goal, Seed Industry inIndia, National Seed Corporation – Tarai Seed Development Corporation, State Seed Corporations,National Seed Project and State Farms and their role.UNIT-II Development and Management of Seed Programmes – Seed Village Concept, Basic Strategyof Seed Production and Planning and Organization of Seed Programme; Types of Seed Programme –Nucleus seed, Breeders seed, Foundation seed and Certified seed etc.UNIT-III Maintenance of genetic purity – Minimum seed certification standard and Management ofbreeders & Nucleus seed; Management of seed testing laboratory and research and development.UNIT-IV Management of seed processing plant, seed storage management; seed packaging andhandling.UNIT-V Seed Marketing; GM Crop seed, IPR, PBR, Patents and related issues and their impact ondeveloping countries; Statutory intervention in the seed industry; Seed legislation and seed lawenforcement, Seed act; Orientation and visit to seed production farms, seed processing Units, NSC,RSSC, RSSCA and seed testing laboratories.

Suggested ReadingsAgrawal RL. 1997. Seed Technology. Oxford & IBH.Desai BB, Katecha PM & Salunkhe DK. 1997. Seed Handbook: Biology, Production, Processing and




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Storage. Marcel Dekker.Kelly A. 1988. Seed Production of Agricultural Crops.Longman.McDonald MB Jr. & Copeland LO. 1997. Seed Production: Principles and Practices. Chapman & Hall.Thompson JR. 1979. An Introduction to Seed Technology. Leonard Hill.

ABM 523: TECHNOLOGY MANAGEMENT FOR LIVESTOCK PRODUCTS (2 Credits) (2+0)

Objective: To impart knowledge about management of livestock products, product development,quality control, preservation and marketing strategies for livestock products.ContentsUNIT-I Present status of livestock products industry in India – dairy, meat poultry, skin, hides, wool,etc; Dairy Products- Manufacturing technologies of various dairy products and by-product utilization.UNIT-II Meat and Poultry Products- Manufacturing technologies of meat and meat products, egg andpoultry products; production processing and utilization of wool and animal by-products.UNIT-III Plant Management- Production planning and control needs and techniques of productioncontrol, packaging, preservation and storage system for livestock products; transportation system fordomestic markets and international markets.UNIT-IV Quality control measures during storage and transit; extent of losses during storage andtransport, management measures to minimize the loss.UNIT-V Marketing and distribution of animal products; quality standard for various products;environmental and legal issues involved.

Suggested ReadingsForrest JC. 1975. Principles of Meat Science. Freeman Publ.Gracey 1999.Thorntons Meat Hygiene. WB Saunders.

Mountney GJ. Poultry Products Technology.2nd

Ed. AVI Publ.Ockerman & Hansen. 2002. Animal Byproducts Processing and Utilization.CRC Publ.

Pearson AM & Gillett TA. 1996. Processed Meat. 3rd

Ed. Chapman & Hall.Robertson GL. 1993. Food Packaging Principles and Practices. Marcel Dekker.Stadelman W &Cotterill OJ. 2002. Eggs Science and Technology. 4

thEd. CBS.

Sukumar De 1980.Outlines of Dairy Technology.Oxford Univ. Press.

Walstra et al. 2006.Dairy Science and Technology.2nd

Ed. Taylor & Francis.Yadav 1993.Comprehensive Dairy Microbiology.Metropolitan Publ.

ABM 524 FRUIT PRODUCTION AND POST HARVEST MANAGEMENT (2 Credits) (2+0)

Objective: To impart knowledge regarding agro-techniques of fruit crops and their postharvestmanagement.ContentsUNIT-I World production and horticulture in India; present status of fruit industry in India andemerging scenario.UNIT-II Management of horticultural crops – establishing an orchard, basic cultural practices,regulation of flowering, fruiting and thinning, protection against insect-pest, weeds: pre and postharvest management for quality and shelf life.UNIT-III Post harvest management in horticulture- procurement management, important factors formarketing, standardization and quality control, packaging.UNIT-IV Post harvest management in horticulture- development of fruit-based carbonated drinks,development of dehydrated products from some important fruits, storage of pulp in pouches, essentialoils from fruit waste, dehydrated fruits. Market structure and export potential of fruits.UNIT-V Problems in marketing of fruits, and government policy; quality standards for domestic andinternational trade.

Suggested ReadingsChadha KL &Pareek OP. 1993.Advances in Horticulture. Vols. I-IV. Malhotra Publ. House.Kader AA. 1992. Post-harvest Technology of Horticultural Crops. Univ. of California.Div. of Agri. &




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Natural Resources.

ABM 525: FARM POWER & MACHINERY MANAGEMENT (2 Credits) (2+0)Objective: To acquaint the students with the farm mechanization status in the country and varioustechniques for farm machinery management and marketing.ContentsUNIT-I Various sources of farm power, their availability and utilization; Course Objective, importanceand present status, level and the scope of farm mechanization.UNIT-II Tractor and power tillage industry – model, make, capacity, production, present status andfuture prospects; concept of zero tillage.UNIT-III Farm machinery selection for different size of farm size and for different agro-climaticconditions; scheduling of farm operations for higher efficiencies, indices of machine performance.UNIT-IV Cost analysis of operations using different implements, economic performance of machines,optimization of tractor implements system and transport of farm produce.Agricultural equipments industry – their production, marketing and constraints; establishment ofagricultural engineering enterprises (agro service centers, etc.).

Suggested ReadingsCarville LA. 1980. Selecting Farm Machinery. Louisiana Coop. Extn. Service Publ.FAO 1984. Agricultural Engineering in Development: Selection of Mechanization. Agric. Service Bull.Hunt D. 1977.Farm Power and Machinery Management. Iowa State Univ. Press.Waters WK. 1980. Farm Machinery Management Guide.Pennsylvania Agric.Extn. Service Spl. Circular No. 1992

ABM 529: FOOD RETAIL MANAGEMENT (2 Credits) (2+0)

Objective: The objective of this course is to assist students in understanding the structure and workingof food marketing system in India, to examine how the system affects farmers, consumers andmiddlemen and to illustrate the response of this dynamic marketing system to technological,socio-cultural, political and economic forces over time.ContentsUNIT-I Introduction to International Food market, India’s Competitive Position in World Food Trade,Foreign Investment in Global Food Industry, Retail management and Food Retailing, The Nature ofChange in Retailing, Organized Retailing in India, E-tailing and Understanding food preference ofIndian Consumer, Food consumption and Expenditure pattern, Demographic and Psychographic factorsaffecting Food Pattern of Indian Consumer.UNIT-II Value Chain in Food Retailing, Principal trends in food wholesaling and retailing,food wholesaling, food retailing, the changing nature of food stores, various retailing formats,competition and pricing in food retailing, market implications of new retail developments, value chainand value additions across the chain in food retail, food service marketing.UNIT-III 4 P’s in Food Retail Management, Brand Management in Retailing, Merchandise pricing,Pricing Strategies used in conventional and non-conventional food retailing, Public distribution system,Promotion mix for food retailing, Management of sales promotion and Publicity, AdvertisementStrategies for food retailers.UNIT-IV Managing Retail Operations, Managing Retailers’ Finances, Merchandise buying andhandling, Merchandise Pricing, Logistics, procurement of Food products and Handling Transportationof Food Products.UNIT-V Retail Sales Management Types of Retail Selling, Salesperson selection, Salesperson training,Evaluation and Monitoring, Customer Relationship Management, Managing Human Resources inretailing, Legal and Ethical issues in Retailing.

Suggested ReadingsBerman & Evans. 2008. Retail Management: A Strategic Approach. 10

thEd. Prentice Hall of India.

Cox. 2006. Retailing: An Introduction. 5th

Ed. Pearson Edu.




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Levy M & Weitz BW. 2004. Retailing Management. 5th

Ed. McGraw Hill.

ABM 530: MANAGEMENT OF AGRICULTURAL INPUT MARKETING (2 Credits) (2+0)

Objective: The objective of this course is to give the students an understanding of different marketingconcept and marketing system in context of agricultural inputs.

ContentsUNIT-I Agricultural input marketing – meaning and importance; Management of distribution channelsfor agricultural input marketing; Agricultural Inputs and their types – farm and non-farm, role ofcooperative, public and private sectors in agri- input marketing.UNIT-II Seed- Importance of seed input; Types of seeds- hybrid, high yielding and quality seeds;Demand and supply of seeds; Seed marketing channels, pricing, export-import of seeds; Role of NSCand State Seed Corporation.UNIT-III Chemical Fertilizers- Production, export-import, supply of chemical fertilizers,Demand/consumption, Prices and pricing policy; subsidy on fertilizers; marketing system – marketingchannels, problems in distribution; Role of IFFCO and KRIBCO in fertilizer marketing.UNIT-IV Plant Protection Chemicals- Production, export/import, consumption, marketing system –marketing channels; Electricity/Diesel Oil- marketing and distribution system; pricing of electricity foragriculture use; subsidy on electricity.UNIT-V Farm Machinery- Production, supply, demand, Marketing and distribution channels of farmmachines; Agro-industries Corporation and marketing of farm machines / implements/Equipments.

Suggested ReadingsAcharya SS & Agarwal NL. 2004. Agricultural Marketing in India. 4

thEd. Oxford & IBH.

Broadway AC & Broadway Arif A. 2003.A Text Book of Agribusiness Management. Kalyani.Singh AK &Pandey S. 2005.Rural Marketing.New Age.Singh Sukhpal 2004. Rural Marketing- Focus on Agricultural Inputs.Vikas Publ. House.

ABM 531: FEED BUSINESS MANAGEMENT (2 Credits) (2+0)

Objective: To acquaint the students with the role and importance of feed industry and the production offeed for livestock and poultry.

ContentsUNIT-I Present status of feed resources; gap between demand and availability of nutrients; status offeed industry in India and world, constraints in the development of Indian feed industry.UNIT-II Nutrients requirements of livestock and poultry; feed stuff and their origin; scientific storageof feeds and feed ingredients; protection of protein and fat.UNIT-III Processing of feeds, layout and design of feed plants, feed plant management; feedpreparation for fish and pet animals, specialty feeds.UNIT-IV Importance and preparation of mineral mixture; feed additives and supplements, feed mixing,principles of mixing and compounding of feeds; improving the feeding value of poor quality roughages.UNIT-V Distribution channels, regulations relating to manufacture and sale of feed stuffs.

Suggested ReadingsGohl BO. 1981. Tropical Feeds. FAO.McEllihnery Robert R. 1994. Feed Manufacturing Technology. American Feed Industry Assoc.Pfost Harry B. 1976. Feed Manufacturing Technology. American Feed Industry Assoc.Rajgopalan K. Feed Industry Red Book.ZMAG Publication.Rajgopalan K. 1989. Storage Structures.Oxford & IBH.

ABM 532: AGRI SUPPLY CHAIN MANAGEMENT (2 Credits) (2+0)

Objective: The course introduces students to the concepts and processes of agricultural supply chainmanagement, framework for structuring supply chain drivers; network designs, demand forecasting,




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inventory planning, sourcing decisions and IT enablement of supply chain.

ContentsUNIT-I Supply Chain: Changing Business Environment; SCM: Present Need; Conceptual Model ofSupply Chain Management; Evolution of SCM; SCM Approach; Traditional Agri. Supply ChainManagement Approach; Modern Supply Chain Management Approach; Elements in SCM.

UNIT-II Demand Management in Supply Chain: Types of Demand, Demand Planning and Forecasting;Operations Management in Supply Chain, Basic Principles of Manufacturing Management.

UNIT-III Procurement Management in Agri. Supply chain: Purchasing Cycle, Types of Purchases,Contract/Corporate Farming, Classification of Purchases Goods or Services, Traditional InventoryManagement, Material Requirements Planning, Just in Time (JIT), Vendor Managed Inventory (VMI).

UNIT-IV Logistics Management: History and Evolution of Logistics; Elements of Logistics;Management; Distribution Management, Distribution Strategies; Pool Distribution; TransportationManagement; Fleet Management; Service Innovation; Warehousing; Packaging for Logistics,Third-Party Logistics (TPL/3PL); GPS Technology.

UNIT-V Concept of Information Technology: IT Application in SCM; Advanced Planning andScheduling; SCM in Electronic Business; Role of Knowledge in SCM; Performance Measurement andControls in Agri. Supply Chain Management-Benchmarking: introduction, concept and forms ofBenchmarking.

Suggested ReadingsAltekar RV. 2006. Supply Chain Management: Concepts and Cases. Prentice Hall of India.Monczka R, Trent R &Handfield R. 2002. Purchasing and Supply Chain Management.Thomson Asia.vanWeele AJ. 2000. Purchasing and Supply Chain Management Analysis, Planning and Practice.

Vikas Publ. House.

ABM 533: MANAGEMENT OF VETERINARY HOSPITALS (2 Credits) (2+0)

Objective: The objective of this course is to acquaint the students about the designing, planning,organizing, and controlling the veterinary hospitals for optimizing the use of space, capital, skill andother resources.

ContentsUNIT-I Needs, aims and objectives of Veterinary hospitals; the existing and simulated situations underwhich veterinary hospitals work or are to work.UNIT-II Designing and planning an ideal hospital; optimizing the use of resources - human, space,equipment, drugs, time, capital, etc.; Materials management and problems Normal purchase procedure.Receipt; storage and distribution of materials Cost reduction & scientific inventory control. Informationsystem and materials management performance.Equipment maintenance, condemnation & disposal.UNIT-III Defining authority, responsibility and accountability of management for optimizing the useof skill, developing and upgrading skills and technology; efficient system of record keeping andaccounting; Concept of quality & Total quality management (T.Q.M) Introduction to Veterinary audit,Statistical quality control (S.Q.C.), Quality control Circle (Q.C.C.).UNIT-IV Hospital information system as an aid to efficient controlling and monitoring; need forfinancial resources - investment and working capital; Records: Types & Methodology, Reports andReporting system. Contemporary and need-based methods of accounting; General consideration. Needbased information system. Applicability in surveillance & monitoring; planning & policy making; costcontrol.UNIT-V Economic functions and quality control system; Animal health Economics: An introductionNeed for financial resources (type and need). Investment planning and working capital; Budgeting andcost cutting (cost control). legal aspects in the functioning of the hospital.ABM 534: POULTRY AND HATCHERY MANAGEMENT (2 Credits) (2+0)

Objective: The course provides an insight into the importance of management in poultry industry,managing a poultry and hatchery enterprise, planning production of poultry products, financial,




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personnel and marketing management.ContentsUNIT-I Poultry and hatchery industry; role of management in poultry industry.UNIT-II Planning and establishing a poultry and hatchery unit- location, size and construction; farmand hatchery equipments and physical facilities; organizing and managing a poultry farm and hatchery.UNIT-III Incubation and hatching; production of quality chicks and eggs; factors affectinghatchability; bio-security and hatchery sanitation; handling of hatching eggs; maintaining chickquality-chick grading, sexing, packing, dispatch , transportation and chick delivery.UNIT-IV Franchise hatcheries; custom hatching; brooding; growing and laying management; crisismanagement; industrial breeding, feeding, housing and disease management; waste management;Record management; cost accounting and budgetary control.UNIT-V Risks and insurance; personal management- labour relations including wages and salaries, jobevaluation and employee appraisal; marketing management-direct sale and sale through franchisees/agents, advertisement, sale and after sale services, other innovative sales strategies.

ABM 535: MANAGEMENT OF FLORICULTURE AND LANDSCAPING (2 Credits) (2+0)

Objective: To objective of this course is to expose the students with floriculture technology and its Agribusiness implications including international trade.ContentsUNIT-I Introduction, importance and scope of floriculture industry; Recent advances in floricultureindustry.UNIT-II Evolution of new cultivars; and production technology of ornamental plants; specialtechniques for forcing of flowers for export.UNIT-III Drying and dehydration of flowers; response of flowers to environmental conditions;importance and scope of landscape gardening.UNIT-IV Style of gardening, Anesthetic and Socio-aesthetic planning of old and newly developedtowns and cities; commercial cultivation of flower crops (rose, jasmine gladiolus, tuberose, marigold,aster, carnation, gerbera, cilium chrysanthemum; use of plant regulators in flower production.UNIT-V Extraction, purification and storage of essential oils and perfumes; post harvest changes in cutflowers, storage and packing of cut flowers; determining optimum time of harvesting of flowers forexport and home use.

Suggested ReadingsChadha KL & Choudhary B. Ornamental Horticulture in India.ICAR.Grindal EW. Every Day Gardening in India. D.B. Tarporevala Sons.Randhawa GS & Mukhopadhyay A. Floriculture in India.Allied Publ.Randhawa MS. Beautifying India. Raj Kamal Publ.

ABM-536 WTO and Indian Agriculture (2 Credits) (2+0)Objectives: To make a comparative analysis of the role played by WTO in overall economicdevelopment. To see the trend in agriculture trade and identify the key agricultural export &import items. To examine the domestic support policies, To assess the tariff and non-tariffbarriers in developed nations, which is main concern for the developing nations, especiallyIndia.UNIT-I: Free Trade and Globalization: Background of GATT and WTOImportant Agreements under WTO- TRIPS- TRIMS- GATS- SPS & TBT- Anti - dumping- Genetically Modified Foods




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UNIT-II: The Agreement on Agriculture: Experiences with the Implementation RelatedIssues and Concerns- Gulati, Ashok (2003), “ India “ in Merlinda D. Ingco (Ed.) Agriclture. Trade and WTO

and South Washington D.C., The World Bank. Chapter 5.- “Effective Participation in Negotiations” Implications for Trade Policy

Administration”; Defending Trade Interests”; “Identifying & Exploiting TradeOpportunities”, “Policy Framework for Trade”.

- Textiles and Multi-Fiber ArrangementsUNIT-III: Textiles and Multi-Fiber Arrangement to Agreement on Textiles land Clothing(ATC)UNIT-IV: Antidumping Measures, Subsidies, Countervailing Duties and GovernmentProcurement

- Michael J. Trebilock and Robert Hawse. “The Regulation of International Trade”London: Rutledge, Chapter 8.

UNIT-V: TRIPS AND Indian Agriculture- OECD (2003), “The Impact of Trade Related Intellectual Property Rights on Trade and

Foreign Direct Investment in Developing Countries”.- Carlos A. Primo Baraga and Cars ten Fink (2001), “Trade Related Intellectual Property

Rights: From Marrakech to Seattle”, in “ The World Trade Organisation MillenniumRound: Free Trade in the Twenty-first Century” (Eds.) Klaus Gunter Deutsch andBernhard Spryer, London: Rutledge,

Dispute Settlement Mechanism under the WTO- Notes on Dispute Settlement MechanismTime to Stop Dumping on the World’s poor. Developing countries and the WTO negotiations.

Suggested Readings:1-WTO and development Opportunities: S.B.Verma2-WTO and Developing countries: SurendraBhandari3-Trade liberalization and Indian Agriculture: SeemaBathla4-Indian Economy and the WTO New Challenges and Strategies: VibhaMathur5-WTO, India and emerging areas of Trade challenges and strategies: R Renehan6-Trade liberalization and Poverty in India: VeenaJha, Sarika Gupta,JamesNedumpara,KailasKarthikeyan7- WTO, Globalization and Indian Agriculture: MohdIqbal Ali, and G .Bhaskar8-Economics and the global Environment: CharlsS.Pearson

COURSE CONTENTS OF COMPULSORY NON-CREDIT COURSES:PGS 501: LIBRARY AND INFORMATION SERVICES (0+1)Objective: To equip the library users with skills to trace information from libraries efficiently, toapprise them of information and knowledge resources, to carry out literature survey, to formulateinformation search strategies, and to use modern tools (Internet, OPAC, search engines etc.) ofinformation search.PracticalIntroduction to library and its services; Role of libraries in education, research and technology transfer;Classification systems and organization of library; Sources of information- Primary Sources, SecondarySources and Tertiary Sources; Intricacies of abstracting and indexing services (Science Citation Index,Biological Abstracts, Chemical Abstracts, CABI Abstracts, etc.); Tracing information from referencesources; Literature survey; Citation techniques/Preparation of bibliography; Use of CD-ROMDatabases, Online Public Access Catalogue and other computerized library services; Use of Internetincluding search engines and its resources; e-resources access methods.PGS 502 TECHNICAL WRITING AND COMMUNICATIONS SKILLS (0+1)

Objective:To equip the students/scholars with skills to write dissertations, research papers,




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etc. &To equip the students/scholars with skills to communicate and articulate in English(verbal as well as writing).

PracticalTechnical Writing -Various forms of scientific writings- theses, technical papers, reviews, manuals, etc;Various parts of thesis and research communications (title page, authorship contents page, preface,introduction, review of literature, material and methods, experimental results and discussion); Writingof abstracts, summaries, précis, citations etc.; commonly used abbreviations in the theses and researchcommunications; illustrations, photographs and drawings with suitable captions; pagination, numberingof tables and illustrations; Writing of numbers and dates in scientific write-ups; Editing andproof-reading; Writing of a review article. Communication Skills -Grammar (Tenses, parts of speech,clauses, punctuation marks); Error analysis (Common errors); Concord; Collocation; Phonetic symbolsand transcription; Accentual pattern: Weak forms in connected speech: Participation in groupdiscussion: Facing an interview; presentation of scientific papers.Suggested ReadingsChicago Manual of Style.14

thEd. 1996.Prentice Hall of India.

Collins’ Cobuild English Dictionary. 1995. Harper Collins.

Gordon HM & Walter JA. 1970. Technical Writing. 3rd

Ed. Holt, Rinehart & Winston.

Hornby AS. 2000. Comp. Oxford Advanced Learner’s Dictionary of Current English. 6th

Ed. OxfordUniversity Press.James HS. 1994. Handbook for Technical Writing. NTC Business Books.

Joseph G. 2000. MLA Handbook for Writers of Research Papers. 5th

Ed. Affiliated East-West Press.Mohan K. 2005. Speaking English Effectively.MacMillan India.Richard WS. 1969. Technical Writing. Barnes & Noble.Robert C. (Ed.). 2005. Spoken English: Flourish Your Language.Abhishek.Sethi J &Dhamija PV. 2004. Course in Phonetics and Spoken English. 2

ndEd. Prentice Hall

of India.Wren PC & Martin H. 2006.High School English Grammar and Composition. S. Chand & Co.

PGS 503: INTELLECTUAL PROPERTY AND ITS MANAGEMENT IN AGRICULTURE (1+0)Objective: The main objective of this course is to equip students and stakeholders with knowledge ofintellectual property rights (IPR) related protection systems, their significance and use of IPR as a tool forwealth and value creation in a knowledge-based economy.

TheoryHistorical perspectives and need for the introduction of Intellectual Property Right regime; TRIPs andvarious provisions in TRIPS Agreement; Intellectual Property and Intellectual Property Rights (IPR),benefits of securing IPRs; Indian Legislations for the protection of various types of IntellectualProperties; Fundamentals of patents, copyrights, geographical indications, designs and layout, tradesecrets and traditional knowledge, trademarks, protection of plant varieties and farmers’ rights andbio-diversity protection; Protectable subject matters, protection in biotechnology, protection of otherbiological materials, ownership and period of protection; National Biodiversity protection initiatives;Convention on Biological Diversity; International Treaty on Plant Genetic Resources for Food andAgriculture; Licensing of technologies, Material transfer agreements, Research collaborationAgreement, License Agreement.

Suggested ReadingsErbisch FH &Maredia K.1998.Intellectual Property Rights in Agricultural Biotechnology.CABI.Ganguli P. 2001.Intellectual Property Rights: Unleashing Knowledge Economy. McGraw-Hill.Intellectual Property Rights: Key to New Wealth Generation. 2001. NRDC & Aesthetic Technologies.Ministry of Agriculture, Government of India. 2004. State of Indian Farmer. Vol. V. TechnologyGeneration and IPR Issues.Academic Foundation.Rothschild M & Scott N. (Ed.). 2003. Intellectual Property Rights in Animal Breeding and Genetics.




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CABI.Saha R. (Ed.). 2006. Intellectual Property Rights in NAM and Other Developing Countries: ACompendium on Law and Policies. Daya Publ. House.The Indian Acts - Patents Act, 1970 and amendments; Design Act, 2000; Trademarks Act, 1999; TheCopyright Act, 1957 and amendments; Layout Design Act, 2000; PPV and FR Act 2001, and Rules2003; National Biological Diversity Act, 2003.

PGS 504: BASIC CONCEPTS IN LABORATORY TECHNIQUES (0+1)Objective: To acquaint the students about the basics of commonly used techniques in laboratory.PracticalSafety measures while in Lab; Handling of chemical substances; Use of burettes, pipettes, measuringcylinders, flasks, separatory funnel, condensers, micropipettes and vaccupets; washing, drying andsterilization of glassware; Drying of solvents/chemicals. Weighing and preparation of solutions ofdifferent strengths and their dilution; Handling techniques of solutions; Preparation of differentagro-chemical doses in field and pot applications; Preparation of solutions of acids; Neutralisation ofacid and bases; Preparation of buffers of different strengths and pH values. Use and handling ofmicroscope, laminar flow, vacuum pumps, viscometer, thermometer, magnetic stirrer, micro-ovens,incubators, sandbath, waterbath, oilbath; Electric wiring and earthing. Preparation of media andmethods of sterilization; Seed viability testing, testing of pollen viability; Tissue culture of crop plants;Description of flowering plants in botanical terms in relation to taxonomy

Suggested ReadingsFurr AK. 2000. CRC Hand Book of Laboratory Safety. CRC Press.Gabb MH &Latchem WE. 1968. A Handbook of Laboratory Solutions. Chemical Publ. Co.

PGS 505: AGRICULTURALRESEARCH, RESEARCH ETHICSAND RURALDEVELOPMENT PROGRAMMES (1+0)

Objective: To enlighten the students about the organization and functioning of agricultural researchsystems at national and international levels, research ethics, and rural development programmes andpolicies of Government.TheoryUNIT-I History of agriculture in brief; Global agricultural research system: need, scope, opportunities;Role in promoting food security, reducing poverty and protecting the environment; NationalAgricultural Research Systems (NARS) and Regional Agricultural Research Institutions; ConsultativeGroup on International Agricultural Research (CGIAR): International Agricultural Research Centres(IARC), partnership with NARS, role as a partner in the global agricultural research system,strengthening capacities at national and regional levels; International fellowships for scientificmobility.UNIT-II Research ethics: research integrity, research safety in laboratories, welfare of animals used inresearch, computer ethics, standards and problems in research ethics.UNIT-III Concept and connotations of rural development, rural development policies and strategies.Rural development programmes: Community Development Programme, Intensive Agricultural DistrictProgramme, Special group – Area Specific Programme, Integrated Rural Development Programme(IRDP) Panchayati Raj Institutions, Co-operatives, Voluntary Agencies/Non-GovernmentalOrganisations. Critical evaluation of rural development policies and programmes.Constraints inimplementation of rural policies and programmes.

Suggested ReadingsBhalla GS & Singh G. 2001.Indian Agriculture - Four Decades of Development.Sage Publ.Punia MS. Manual on International Research and Research Ethics.CCS, Haryana AgriculturalUniversity, Hisar.Rao BSV. 2007. Rural Development Strategies and Role of Institutions - Issues, Innovations andInitiatives. Mittal Publ.Singh K.. 1998. Rural Development - Principles, Policies and Management. Sage Publ.




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PGS 506 DISASTER MANAGEMENT (1+0)Objectives: To introduce learners to the key concepts and practices of natural disaster management; toequip them to conduct thorough assessment of hazards, and risks vulnerability; and capacity building.TheoryUNIT-I Natural Disasters- Meaning and nature of natural disasters, their types and effects. Floods,Drought, Cyclone, Earthquakes, Landslides, Avalanches, Volcanic eruptions, Heat and cold Waves,Climatic Change: Global warming, Sea Level rise, Ozone DepletionUNIT-II Man Made Disasters- Nuclear disasters, chemical disasters, biological disasters, building fire,coal fire, forest fire. Oil fire, air pollution, water pollution, deforestation, Industrial wastewaterpollution, road accidents, rail accidents, air accidents, sea accidents.UNIT-III Disaster Management- Efforts to mitigate natural disasters at national and global levels.International Strategy for Disaster reduction. Concept of disaster management, national disastermanagement framework; financial arrangements; role of NGOs, Community-based organizations, andmedia. Central, State, District and local Administration; Armed forces in Disaster response; Disasterresponse: Police and other organizations.

Suggested ReadingsGupta HK. 2003. Disaster Management. Indian National Science Academy.Orient Blackswan.Hodgkinson PE & Stewart M. 1991.Coping with Catastrophe: A Handbook ofDisaster Management.Routledge.Sharma VK. 2001. Disaster Management. National Centre for Disaster Management, India.



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