Cool Japan: the reactions of the anime industry

Nicolas GarvizuBAJS Annual Conference

SOAS, University of London11th September 2015

The Cool Japan policy

• Complex policy with multiple state actors involved.

• The leading ministry: METI. Supervision of the J-LOP and the Cool Japan Fund

• Promotion of the exports of the Japanese cultural industries (manga, anime, video games…).

The anime industry and the state

• Recent interest of the Japanese state (since the beginning of the 2000s)

• The state reacted but did not initiate the global dissemination of anime.

The reactions of the anime industry

• Range of reactions, from critical to positive

• Critical reactions: mistrust towards the state widespread in the anime industry

• Gaps of communication

• Pragmatic positions

The case of the Association of Japanese Animations (AJA)

• Established in 2002 with the help and support of the METI

• The heterogeneity of this sector

• Positive opinion but one disagreement

Thank you for your attention

• Email: jpp12nig@sheffield.ac.uk

• Facebook, Academia.edu, Linkedin (Nicolas Garvizu) also for more information and contact