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CIMM2:PIM, WorkFlow, Add-On Modules, Monetate

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WorkFlow

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Agenda

- Business Processes

- BPMN

- Workflow

• Business Processes

Introduction to Processes and BPMN

Sketchmodel

processes

Createbuild

processes

Reviewmonitor

processes

Reformadjust

processes

Thank you for the lesson on process building 101 . Why should I care ?

• All companies have and run business process.

• To have a leading edge and be competitive in todays market, a company

needs to continuously improve its processes.

• As processes are intangible, we need some way to work with it.

• It will serve as a communication medium across different stakeholders.

• As such it will need to be in a standard format that promotes

interoperability and collaboration.

Introduction to Processes and BPMN

BPMN 2.0

What is BPMN ?

• It is an acronym for Business Process Modelling Notation.

• Business Process is a collection of related activities or tasks that

creates something of specific value to a customer or provides a

specific service.

• Modeling defines the visual representation

• Notation is the language (set of elements ,rules and execution

semantics) to represent the process in the model.

• It was created by BPMI(Business Process Management Institute) and

is maintained by the OMG Consortium.

• Graphical notation for drawing business process.

• Current version is 2.0.2 released in Jan 2014.

Why BPMN ?

• It’s the de-facto standard in process modeling.

• Easily understandable by different stakeholders.

• Mitigates the communication gap between process design and process

implementation.

• Executable.

• Interoperable.

• Vendor neutral.

Types of modelling supported

Orchestration diagrams

• Describes a sequence of activities that produce a specific outcome or service.

Collaboration diagrams

• Describes the interactions between two or participants (pools)

• The focus is how on message flow.

Choreography diagrams

• Describes the interactions between two or participants (pools).

• The focus is on the exchange format

Conversation diagrams

• Describes the interaction between participants (pool)

• Birds eye view of the different exchange of information between the participants

Basic BPMN elements

Introduction to Processes and BPMN

Events

• Events are notification that occur during the process modeling

• They are represented by circles

• There are 3 types of events

• Start Event

• End Event

• Boundary Event

Introduction to Processes and BPMN

Activity

• Generic term to describe the steps the company performs within a process

• There are 2 types

• Tasks

• Sub Tasks

• Reusable components

• Can be collapsed to hide details

Message flows are used to exchange data and coordinate work between

participants

Introduction to Processes and BPMN

Swim lanes

• There are 3 kinds of Pools

• It may be empty

• It could be a black box

• It represents a process

• Lanes are elements composed within pools

• they organize the flow of activities within a pool

• they don’t have any bearing on the process

Introduction to Processes and BPMN

Gateways

Gateways are used in diagrams both to separate flows and to recombine them.

Introduction to Processes and BPMN

Process Diagram Example

Introduction to Processes and BPMN

Business Process Modeler

Process console viewer

Task explorer

Why does it succeed

• Develop methodology

• Train people

• Maintain BPMN guru to mentor

Introduction to Processes and BPMN

Add-On Modules

CP Broker

• Cross Platform Broker - A tool to connect Unilog to Anything• Platform independent• Light weight server side application• Serves the users through RESTFUL Webservices• Supports XML and JSON format (Input and Output as

well)• Supports the end users with a Client Side API• Can fetch data from any source (Oracle, PostgreSQL,

HSQL, Universe, MySQL, SQLServer)• Secured (Basic Authentication and IP Address Based

Authentication)

CP Broker

• Cross Platform Broker - A tool to connect Unilog to Anything• Uses xml flat file to configure the services base• Uses xml flat file to configure the users base (security)• User Interface only to reload the configuration

(manual edit to configuration files)• Brisk• Supports 10 or more data sources at once• Can run on any j2ee application server

• Features in pipeline:• Enriched User Interface to simplify configureation• It will fetch data from Web Services, NoSQL DB, File

System, etc.

CP Broker

•

Major retailer offer a wide variety of paint, lawn and garden, tools and

virtually anything you’ll ever need to fix, repair and maintain your home.

The brand now consists of an ecommerce site and retail locations around the

globe.

Data Quality Management Case Study

Challenge:• Lack of universally accepted standards in product digital

content supplied by manufacturers

• Expensive content normalization & cleansing effort to

support good online shopping experience

Solution: Implement CIMM2 DQM tool

• Define product category specific rules on the data

elements of interest - allowed values

• Tailor cleansing effort by configure supplier specific

templates

• DQM tool learns new auto correction patterns

End Result:• Significantly reduced cost to normalize product digital

content

• Data cleansing time reduced from days to hours

• Improved product digital content quality & user

experience.Retailer improves data quality & online shopping experience

Founded in 1924, Ace hardware stores offer a wide variety of paint, lawn and

garden, tools, local niche services and virtually anything you’ll ever need to

fix, repair and maintain your home. The brand now consists of an

ecommerce site, www.acehardware.com, more than 4600 franchise retail

locations around the globe.

Data Quality Management Case Study

Challenge:• Lack of universally accepted standards in product digital

content supplied by manufacturers

• Expensive content normalization & cleansing effort to

support good online shopping experience

Solution: Implement CIMM2 DQM tool

• Define product category specific rules on the data

elements of interest - allowed values

• Tailor cleansing effort by configure supplier specific

templates

• DQM tool learns new auto correction patterns

End Result:• Significantly reduced cost to normalize product digital

content

• Data cleansing time reduced from days to hours

• Improved product digital content quality & user

experience.Ace Hardware improves online shopping experience

US Mobile shopping trends

• Mobile is now about purchasing, not just researching

• Top quartile retailers get almost 40% of transactions from mobile

• Mobile average order value is reaching desktop levels

• Smartphones have overtaken tablets in mobile transactions

• It’s now important to reach Android shoppers

*Source Criteo

Headline grabbing trends

• US retail mobile commerce sales will continue to rise at double digit rates for next 4 years

• In 2016 , 1 in 4 US retail ecommerce dollars earned will come from mobile devices

• In 2017, US retail mobile commerce sales will top the $100 billion mark

• In 2014, mobile account for greater than 50% of time spent on online shopping

Mobile – Millennials are here..

*emarketer

Mobile – Unilog advantage

• Powered by enterprise class CIMM2 platform

• Supports for IOS, Android & Blackberry

• Find products - QR code, Barcode & Voice search

• Support customer specific catalog • Full featured shopping cart

functionality• Send product photos & queries

to your sales rep• Geo locate nearest branches • Productivity tools – contacts,

product groups etc.

Mobile – sample screens

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• The Monetate Platform allows marketers to create, test, and deploy an unlimited number of personalized digital experiences with limited need for IT or consulting resources.

• Optimize multi-channel experience by letting companies use what they know about their customers to make their online experiences more relevant.

What Is Monetate?

• Personalize and optimize customer experience• New vs. Returning Visitors• How did they come to your site?• External search, email, direct navigation, etc.• Geo-location• Country, region, state, city, zip code, etc.• Behavior on site• Device/Channel• Website, mobile phone, tablet, email, etc• Current and forecasted weather• US demographics

Personalization

• Insert content• Images/Banners• HTML, JS, CSS• Pop-Ups• Countdown Timers

• Edit existing content• Images• HTML• Move and/or swap content

• Hide/Show page elements

Monetate In “Action”

• Test unlimited hypotheses related to behavior on your site to uncover customer motivation and reaction

• Analytics that give you insight to what’s working (or not working) by using visualizations and statistical significance

• Default Key Performance Indicators (KPIs) tracked in all Monetate campaigns consist of:• Conversion Rate• Bounce Rate• Add to Cart Rate and Cart Abandonment Rate• Revenue per Session and Average Order Value• New Customer Acquisition Rate

• Ability to create custom KPIs for your business• Example: “Like” on Facebook

Testing & Analytics

Analytics UI