Brittney C. Bauer, Ph.D. - Loyola University New Orleans

Loyola University New Orleans

College of Business

6363 St. Charles Avenue, Box 15

New Orleans, LA 70118

----------------------------------------------------- EDUCATION -----------------------------------------------------

DOCTOR OF

PHILOSOPHY Marketing & International Business (May, 2019)

Richard A. Chaifetz School of Business

Saint Louis University

Graduate Minor in Research Methodology (May, 2017)

Certificate in University Teaching Skills (May, 2017)

Dissertation: Divergence in Brand Community Membership: The Role of Social Distance and

Competing Construals (April, 2019)

MASTER OF

ARTS International Masters of Business Administration (May, 2012)

University of Denver

BACHELOR OF

ARTS Business Administration (May, 2010) – Summa Cum Laude

Ball State University

------------------------------------------------ ACADEMIC POSITIONS ------------------------------------------------

LOYOLA

UNIVERSITY

NEW ORLEANS

Assistant Professor of Marketing (August 2019 – Present)

Chase Minority Entrepreneurship Distinguished Professorship

John V. Conner Endowed Professorship

SAINT LOUIS

UNIVERSITY Marketing Instructor (August 2017 – June 2019)

Research Assistant (August 2015 – June 2019)

------------------------------------------------------ RESEARCH -------------------------------------------------------

INTERESTS Consumer Behavior, Cross-Cultural Consumer Behavior, International Marketing, Psychological Attachments,

Social Judgments, Marketing Communications, Consumer-Brand Relationships, Celebrity Endorsements

Brittney C. Bauer, Ph.D. Assistant Professor of Marketing § Chase Minority Entrepreneurship Distinguished Professor § [email protected]

Brittney C. Bauer Last Updated 6/14/2022 of 10

~ ~ ~ REFEREED JOURNAL PUBLICATIONS ~ ~ ~ JA Forthcoming

Bauer, B. & Johnson, C. (Forthcoming). I thought my idea to use your idea was a great idea:

Inadvertent plagiarism in marketing. Journal of Advertising.

P&M 2022

Johnson, C., Bauer, B., & Arnold, M. (2022). The effect of brand crises on endorser reputation and

endorsement portfolios. Psychology & Marketing, 39(7), 1385-1397.

EJM 2022

Bauer, B., Carlson, B., & Johnson, C. (2022). The match-up hypothesis revisited: Matching social

judgments and advertising messaging in celebrity endorsements. European Journal of Marketing,

56(3), 869-898.

IJRM 2022

Johnson, C., Bauer, B., & Carlson, B. (2022). Constituency building: Determining consumers’

willingness to participate in corporate political activities. International Journal of Research in

Marketing, 39(1).

JBR 2021

Johnson, C., Bauer, B., Kelting, K., Jankuhn, N., & Sim, W. (2021). Location, location… mailing

location? The impact of address as a signal. Journal of Business Research, 128, 326-337.

AMP 2021

Johnson, C., Bauer, B., & Niederman, F. (2021). The automation of management and business

science. Academy of Management Perspectives, 35(2), 1-18.

JBR 2020

Carlson, B., Donavan, T., Deitz, G., Bauer, B., & Lala V. (2020). A customer-focused approach to

improve celebrity endorser effectiveness. Journal of Business Research, 109, 221-235.

JRCS 2020

Johnson, C., Bauer B., & Singh, N. (2020). Exploring flow in the mobile interface context. Journal of

Retailing and Consumer Services, 53.

NML 2019

Johnson, C., Bauer, B., Ascencio, C., & Kuang, Y. (2019). Priming from the pulpit: Extending

regulatory focus theory to faith-based services. Nonprofit Management & Leadership, 29(3), 437-447.

JPBM 2018

Bauer, B. C., Johnson, C. D., & Singh, N. (2018). Place-brand stereotypes: Does stereotype-

consistent messaging matter? Journal of Product & Brand Management, 27(7), 754-76.

~ ~ ~ Non-Business Journals

JMPM 2022

Bauer, B. & Baum, N. (2022). Doctors’ mental health: If we wait, it may be too late. Journal of

Medical Practice Management, 37(5) Mar/Apr Issue, 253-255.

PLJ 2022

Bauer, B. & Baum, N. (2022). Cultural competency in healthcare. Physician Leadership Journal,

Jan/Feb Issue, 52-57.

JMPM 2021

Bauer, B. & Baum, N. (2021). Viral marketing in healthcare: The kind of virus you actually want to

catch. Journal of Medical Practice Management, 36(6) May/Jun Issue, 326-329.

JMPM 2021

Baum, N. & Bauer, B. (2021). Utilizing Web 2.0 to bridge healthcare communication gaps. Journal

of Medical Practice Management, 36(5) Mar/Apr Issue, 284-288.

~ ~ ~ MANUSCRIPTS UNDER REVIEW OR IN PROCESS ~ ~ ~

IJRM

Bauer, B. “Competing construals in advertising: Consumer-brand relationships versus temporal

effects.” First round review: International Journal of Research in Marketing.

EJM

Bauer, B., Carlson, B., & Arnold, M. “Commitment in consumer-brand relationships: When

following the group leads to undesired brand outcomes.” First round review: European Journal of

Marketing.


JIM

Bauer, B. & Johnson, C. “Joint advertising: The impact of partner and product type on cognitive

fit.” First round review: Journal of International Marketing.

HR

Maertz, C., Johnson, C., & Bauer, B. “Analyzing and reintegrating commitment, engagement, and

embeddedness to better understand turnover and work performance motivations.” First round

review: Human Relations.

( JAMS )

Bauer, B., Johnson, C., & Carlson, B. “Celebrity endorsements: Unexpected gender-based

stereotypes in a modern era.” Target: Journal of the Academy of Marketing Science.

( P&M )

Bauer, B. “Strong versus weak consumer-brand relationships: Does advertising appeal matter?”

Target: Psychology & Marketing.

( JM )

Bauer, B. & Carlson, B. “Divergence in consumer-brand relationships: The role of competing

identifications.” Target: Journal of Marketing.

( JIBS )

Bauer, B. & Johnson, C. “Cultural derivatives of subjective well-being.” Target: Journal of

International Business Studies.

( IMR )

Bauer, B. & Johnson, C. “Closer to me: Examining the effects of spatial and social distance in

consumer-brand relationships” Target: International Marketing Review.

( JAP )

Kuang, M., Bauer, B., & Johnson, C. “Interpersonal perception, image management, and social

acceptance: The moderating effect of cultural intelligence.” Target: Journal of Applied Psychology.

( JWB )

Johnson, C., Bauer, B., & Singh, N. “The role of intercultural competencies in global non-market

strategy.” Target: Journal of World Business.

( AMR )

Maertz, C., Johnson, C., & Bauer, B. “A new view of work attitudes and attitude change: Networks

built from evaluation episodes.” Target: Academy of Management Review.

------------------------------------------------------- HONORS -------------------------------------------------------

~ ~ ~ AWARDS & RECOGNITION ~ ~ ~

June 2022 Summer Research Stipend, Loyola University New Orleans

May 2022 Outstanding Research Award, Loyola University New Orleans, College of Business

Feb 2022 Invited Speaker, Research Seminar Series, University of Texas Rio Grande Valley

Jan 2022 Student-Nominated University Teaching Award, Loyola University New Orleans

Oct 2021 Best Paper Award, Academy of International Business – US Southeast Chapter

Aug 2021 Outstanding Reviewer Award, Journal of International Marketing


May 2021 College of Business Research Grant, Loyola University New Orleans


Apr 2021 Gamma Phi Beta’s Strong Woman Award, Loyola University New Orleans

Oct 2020

All Faculty Consortium Fellow, Academy of International Business – US Southeast Chapter

July 2020 Best Reviewer Award, Academy of International Business




Oct 2019

Best Reviewer: International Marketing, Academy of International Business – US Southeast Chapter

Aug 2019 Chase Minority Entrepreneurship Distinguished Professorship

Feb 2019 Direct Selling Education Foundation Fellow

Nov 2018

Best Student Paper Award, Academy of International Business – US Southeast Chapter

Nov 2018 Invited Presentation Panelist, Academy of International Business – US Southeast Chapter

July 2018 Best Reviewer Award, Academy of International Business

July 2018 Inaugural Recipient of the Richard A. Chaifetz School of Business Ph.D. Alumni Travel Fellowship

May 2018 Doctoral Consortium Fellow, Academy of Marketing Science

Nov 2017

Best Student Reviewer, Academy of International Business – US Southeast Chapter

Nov 2016 Doctoral Consortium Fellow, Academy of International Business – US Southeast Chapter

Aug 2016 CITI Program – Social/Behavioral Research Investigator Certification

----------------------------------------------------- TEACHING ------------------------------------------------------

INTERESTS Principles of Marketing, International Marketing, Integrated Marketing Communications, Consumer

Behavior, Marketing Research

DELIVERY MODES Traditional (i.e., In-Person), Hybrid (i.e., HyFlex), Online (i.e., Synchronous & Asynchronous)

~ ~ ~ TEACHING EXPERIENCE ~ ~ ~

LOYOLA

UNIVERSITY

NEW ORLEANS

New Orleans, LA

Assistant Professor of Marketing (August 2019 – Present)

MKT B100—Marketing & Consumer Insights / MKT B280—Principles of Marketing

MKT B330—International Marketing / INTB B330—International Marketing

MKT B340—Integrated Marketing Communications

SAINT LOUIS

UNIVERSITY

St. Louis, MO

Marketing Instructor (August 2017 – June 2019)

MKT3000—Introduction to Marketing Management

ITT TECHNICAL

INSTITUTE

Springfield, MO

Adjunct Business Faculty (December 2013 – August 2015)

BU3110—Business Negotiations MA3100—Statistics

BU3315—Quantitative Analysis MG4650—Team Leadership

ES2555—Survey of Economics PM4530—Management of Global Projects

GS1140—Problem Solving Theory


-------------------------------------------- LEADERSHIP & SERVICE --------------------------------------------

~ ~ ~ DEPARTMENTAL & UNIVERSITY SERVICE ~ ~ ~

Feb 2022 – Present Marketing Ambassador – Unibuddy, Loyola University New Orleans, College of Business

May 2020 - Present Member, Loyola University New Orleans, College of Business Rank & Tenure Committee

Sept 2019 - Present Member, Loyola University New Orleans, Internal Grants Committee

Sept 2019 - Present Faculty Advisor, Loyola University New Orleans, Marketing Majors

Aug 2019 – Present Director, Loyola University New Orleans College of Business Behavioral Lab

Mar 2022 – May 2022 Search Committee – Marketing Instructor, Loyola University New Orleans, College of Business

Oct 2021 – Mar 2022 Search Committee – Ethics Chair, Loyola University New Orleans, College of Business

April 2021 Peer Teaching Evaluator, Loyola University New Orleans, College of Business

Nov 2021 Graduate Thesis Advisor, Cindy Torres, Pontifical Catholic University of Ecuador

Sept 2021 Peer Teaching Evaluator, Loyola University New Orleans, College of Business

Jan 2021 AACSB Assessment Scorer, Loyola University New Orleans, College of Business

Aug 2020 Member, Loyola University New Orleans, Panhellenic Scholarship Review Board

Sept 2019 – May 2020 Member, Loyola University New Orleans, Neuroscience Curriculum Development

March 2020 Mentor, Loyola University New Orleans, Marketing Club

April 2016 – June 2019 Senior Coordinator, Saint Louis University, Chaifetz School of Business Behavioral Lab

~ ~ ~ SCHOLARLY LEADERSHIP & SERVICE ~ ~ ~

Apr 2022 – Present Editorial Review Board Member, Journal of Advertising

Apr 2022 – Present Ad-Hoc Reviewer, Journal of Sport Management

Mar 2021 – Present Ad-Hoc Reviewer, Journal of Marketing Management

Jan 2021 – Present Editorial Review Board Member, Journal of International Marketing

Sept 2020 – Present Ad-Hoc Reviewer, European Journal of Marketing

June 2020 – Present Ad-Hoc Reviewer, Journal of Marketing Education

June 2017 – Present Editorial Review Board Member, International Business: Research, Teaching, and Practice

Jan 2022 – Apr 2022 Evaluation Committee Member, S. Tamer Cavusgil Award, Journal of International Marketing

Aug 2020 – Dec 2020 Ad-Hoc Reviewer, Journal of International Marketing

April 2017 – May 2018 Ad-Hoc Reviewer, International Journal of Emerging Markets


~ ~ ~ CONFERENCE LEADERSHIP ~ ~ ~

AIB-SE 2022 Track Chair, Academy of International Business – US Southeast Chapter Conference

AOM 2022 Panel Moderator, Academy of Management

AMA GMSIG 2022 Track Chair, American Marketing Association Global Marketing Special Interest Group

AIB-SE 2021

Track Chair, Academy of International Business – US Southeast Chapter Conference

AIB-SE 2020

Track Chair, Academy of International Business – US Southeast Chapter Conference

SUMMER AMA 2020 Session Chair, Summer American Marketing Association Conference

SMA 2019

Track Chair, Society for Marketing Advances Annual Conference

AMS 2019 Session Chair, Academy of Marketing Science Annual Conference

SUMMER AMA 2017

Session Chair, Summer American Marketing Association Conference

AIB-MW 2016 Discussant, Academy of International Business – US Midwest Chapter Conference

~ ~ ~ CONFERENCE SERVICE ~ ~ ~

AIB 2022 Reviewer, Academy of International Business Annual Meeting

AMS 2022 Reviewer, Academy of Marketing Science Annual Conference

AIB-SE 2021

Reviewer, Academy of International Business – US Southeast Chapter Conference

AMS-WMC 2021 Reviewer, Academy of Marketing Science World Marketing Congress

AIB-SE 2020


AIB 2020

Reviewer, Academy of International Business Annual Meeting

AIB-SE 2019


AIB 2019


AMA GMSIG 2019

Reviewer, American Marketing Association Global Marketing Special Interest Group

AMS-WMC 2019

Reviewer, Academy of Marketing Science World Marketing Congress

AMS 2019

Reviewer, Academy of Marketing Science Annual Conference

AIB-SE 2018


AIB 2018


AIB-SE 2017


SUMMER AMA 2017

Reviewer, Summer American Marketing Association Conference

AMS 2017

Reviewer, Academy of Marketing Science Annual Conference

AIB 2017


AIB-SE 2016


MAM 2016

Reviewer, Midwest Academy of Management Annual Conference

SUMMER AMA 2016 Reviewer, Summer American Marketing Association Conference


--------------------------------------------------- MEDIA MENTIONS --------------------------------------------------

Dec 2021 Peterson, Mark (2021, December 8). What does it say about car insurance companies that so many

have celebrity endorsers? WalletHub: Ask the Experts. https://wallethub.com/cheap-car-

insurance/louisiana#experts=Brittney_C._Bauer

Excerpt: The auto insurance industry is extremely competitive. In fact, even the top three largest auto

insurance providers have comparatively low market shares (approximately 9-16%). Hence, celebrity

endorsements are very common in the auto insurance industry because these brands are trying to

leverage secondary associations tied to a celebrity endorser in order to grow their market share.

Essentially, celebrities can become referent figures and acquire symbolic cultural meanings that many

consumers find desirable, and these meanings are passed on to the brands that they promote. If a

consumer identifies and has an affinity for a particular celebrity endorser, then they will be more likely

to consider purchasing from the auto insurance company that the celebrity endorser supports.

Nov 2021 Mirabelli, Gabriella (2021, November 4). Constituency Building: Consumers’ Willingness to

Participate in Corporate Political Activities. Up Next Podcast.

https://www.upnextpodcast.com/episode-188/

Excerpt: Surveys show that Gen Z and Millennial consumers want brands to be more politically

active with regard to the areas they care about. But how do consumers feel about brands asking them to

be involved on issues that matter to the brand? Does activating one’s consumers help or hurt how

consumers feel about the brand? Our conversation explores why consumers participate in corporate

political activities on behalf of brands and the impact those activities have on consumer brand loyalty.

Sept 2021 Butler, Zoë (2021, September 22). Carlson, Ph.D Program Alum Publish New Research on

Constituency Building and Consumer Behavior. Chaifetz Business School's Newsroom.

https://www.slu.edu/business/news/carlson-phd-alum-publish-new-research.php

Excerpt: New research from Brad Carlson, Clark Johnson, and Brittney Bauer may have important

implications for companies engaged in corporate political activities... The study builds on previous

constituency building research by identifying factors that impact a consumer’s willingness to engage

in activism on behalf of a brand. Further, the study finds evidence of the positive effect such

engagement by consumers can have on brand loyalty.

July 2021 Butler, Zoë (2021, July 7). Kelting, PhD program alum publish collaborative research project. Chaifetz

Business School's Newsroom. https://www.slu.edu/business/news/kelting-phd-alum-collaborate-on-

mail-research.php

Excerpt: Bauer said the ads claimed to “give your small business an edge with a real street address.”

Basically, the idea was that you could be given a P.O. Box, but instead of the address being listed as

“P.O. Box XXXX,” it would be listed as a street address with a suite number. “We are both fascinated

by research projects that examine new phenomena in the marketplace, so this topic had immediate

interest and appeal,” Bauer said.

May 2021 Roberts, Faimon A. (2021, May 21). The sole of fashion: How the pandemic impacted New Orleans'

sneaker scene. The Times-Picayune. https://www.nola.com/news/business/article_f5b66692-ad10-

11eb-9c8f-0722f3059f3f.html

Excerpt: The growth of the sneaker market reflects the desire of consumers to purchase luxury items,

but ones that align with their values, said Brittney Bauer, an assistant professor of marketing at

Loyola University. "They want a status symbol that represents them and their values," she said.

"Sneakers are a nice entry point into a luxury market because they are accessible."


------------------------------------------ PROFESSIONAL ASSOCIATIONS -----------------------------------------

June 2017 - Present Academy of Marketing Science Member

Jan 2016 - Present American Marketing Association Member (SIG: Global Marketing)

Jan 2016 - Present Academy of International Business Member

June 2019 – May 2020 Society for Marketing Advances Member

~ ~ ~ CONFERENCE PRESENTATIONS ~ ~ ~

SUMMARY:

Conference Attendance Marketing Conferences: International Business Conferences: Management Conferences:

AMASummer: 4 years (2016 – 2018; 2020) AIB: 6 years (2017 – 2022) AOM: 1 year (2022)

AMAWinter: 1 year (2021) AIB-SE: 6 years (2016 – 2021) MAM: 2 years (2016; 2018)

AMAGMSIG: 2 year (2021-2022) AIB-MW: 1 year (2016) NABET: 1 year (2016)

AMS: 5 years (2018 – 2022)

AMS-WMC: 1 Year (2021)

ACR: 1 year (2019)

SMA: 1 year (2019)

AOM 2022

Seattle, WA Johnson, C., Bauer, B. (August 2022) “A swarm of scholars: Adopting and improving on the swarm

method of collaborative qualitative research.”

AIB 2022

Miami, FL Bauer, B., & Johnson, C. (July 2022) “Competition, cooperation, and communication: Partner and

product type effects in joint advertising.”

AMA GMSIG 2022

Crete, Greece Bauer, B., & Johnson, C. (May 2022) “Brand origin stories: When to emphasize place-of-origin versus

person-of-origin.”

AMS 2022

Monterey, CA Bauer, B., & Johnson, C. (May 2022) “Competing construals in advertising: Consumer-brand

relationships versus temporal effects.”

AIB-SE 2021

Virtual Bauer, B., & Johnson, C. (October 2021) “When social distancing seems too close: The role of

construals and culture.”

AMA GMSIG 2021

Sicily, Italy Bauer, B., & Johnson, C. (October 2021) “Joint advertising: The impact of partner and product type on

cognitive fit.”

AMA GMSIG 2021

Sicily, Italy Johnson, C., Bauer, B., & Singh, N. (October 2021) “The role of culture, economic development, and

brand traits in negative event spillover and recovery.”

AIB 2021

Virtual

Johnson, C., Bauer, B., & Smith, D. (July 2021) “Does abstract processing facilitate effective emotional

labor?”

AMS-WMC 2021

Virtual

Johnson, C., Bauer, B. & Arnold, M. (June 2021) “The effect of brand crises on endorser reputation

and endorsement portfolios.”

AMS 2021

Virtual

Bauer, B. (June 2021) “Consumers versus brand community members: Does advertising appeal

matter?”

WINTER AMA 2021

Virtual Bauer, B., Carlson, B., Arnold, M., & Johnson, C. (February 2021) “Divergence in brand community

membership: The multiple roles of social distance & commitment.”


AMS 2020

Virtual

Bauer, B., Carlson, B., & Arnold, M. (December 2020) “The dark side of brand community

membership: Are members bound to the brand or the brand tribe?”

AIB-SE 2020

Virtual

Johnson, C., Maertz, C., Arnold, M., & Bauer, B. (October 2020) “Intercultural negotiations:

Examining change in processing, attitudes, & intentions by evaluating competing theories.”

SUMMER AMA 2020

Virtual

Bauer, B. (August 2020) “Appealing to divergent brand community members: Adjusting

advertisements to reflect competing construals.”

AIB-SE 2019

San Antonio, TX

Bauer, B. & Johnson, C. (October 2019) “I thought my idea to use your idea was a great idea:

Inadvertent plagiarism as ‘innovation’.” [Empirical Paper]

ACR 2019

Atlanta, GA

Johnson, C., Bauer, B., Kelting, K., Jankuhn, N., & Sim, W. (October 2019). “Location, location...

mailing location? Postal address is a signal and affects consumers.”

AIB 2019

Copenhagen, Denmark

Bauer, B. & Johnson, C. (June 2019). “Closer to me: Does spatial or social distance to the brand

community actually make a difference?”

AIB 2019

Copenhagen, Denmark Kuang, Y., Bauer, B., & Johnson, C. (June 2019). “Impression management and social acceptance:

The moderating effect of cultural intelligence.”

AMS 2019

Vancouver, Canada Bauer, B., Carlson, B., Johnson, C., & Arnold, M. (May 2019) “Amiable or able? Matching ad

messaging to endorser stereotypes.”

AMS 2019

Vancouver, Canada Johnson, C. & Bauer, B. (May 2019) “I thought my idea to use your idea was a great idea:

Inadvertent plagiarism as ‘innovation’.” [Conceptual Paper]

AIB-SE 2018

Nashville, TN Johnson, C. & Bauer, B., (November 2018). "Cultural intelligence and interpersonal regulatory fit

in intercultural negotiations."

AIB-SE 2018

Nashville, TN Johnson, C., Bauer, B., Kelting, K., Jankuhn, N., Sattari, K., & Sim, W. (November 2018). “Are

addresses affecting attitudes? The moderating role of consumer nationality.”

MAM 2018

St. Louis, MO

Johnson, C., Bauer, B., & Niederman, F. (October 2018). “The automation of social science.”

SUMMER AMA 2018

Boston, MA

Bauer, B., Johnson, C., & Arnold, M. (August 2018). “Brand communities & competing construals.”

SUMMER AMA 2018

Boston, MA

Johnson, C., Bauer, B., & Singh, N. (August 2018). “Exploring flow in the mobile interface context.”

AIB 2018

Minneapolis, MN Bauer, B. & Johnson, C. (June 2018). “Global rivals partnering in joint advertising… What’s the

motive?”

AIB 2018

Minneapolis, MN Johnson, C., Bauer, B., & Carlson, B. (June 2018). “Constituency building: Determining consumers’

willingness to participate in corporate political activities.”

AMS 2018

New Orleans, LA Johnson, C., Bauer, B., Ascencio, C., & Kuang, Y. (May 2018) “Priming from the pulpit: Extending

regulatory focus theory to faith-based services.”

AIB-SE 2017

Washington, DC Bauer, B. & Johnson, C. (October 2017). “Competitors and cooperative advertising: When global

rivals team up.”

AIB-SE 2017

Washington, DC

Johnson, C. & Bauer, B. (October 2017). “The role of CQ in CSR localization and social performance.”


SUMMER AMA 2017

San Francisco, CA Bauer, B. & Carlson, B. (August 2017). “Do friendly ads need friendly endorsers? Matching cultural

values and social judgments.”

AIB 2017

Dubai, UAE

Bauer, B. (July 2017). “Domestic, foreign, and global brands: Does it matter to consumers?”

AIB-SE 2016

Cozumel, Mexico Bauer, B. (November 2016). “The internationalization of innovation: How do we choose where to

go?”

NABET 2016

State College, PA Blewitt, J.C. & Bauer, B. (October 2016). “Cultural explanations for tipping: An examination of Asian

tipping in the US.”

MAM 2016

Fargo, ND Maertz, C., Johnson, C., & Bauer, B. (October 2016). “Psychological attachment and work

performance unbundled: Clarifying two key nomological nets and their intersection.”

SUMMER AMA 2016

Atlanta, GA Bauer, B., Johnson, C., & Singh, N. (August 2016). “Cultural values in advertising: The importance

of matching consumer perceptions.”

AIB-MW 2016

Chicago, IL Bauer, B. (April 2016). “Location advantages related to innovation: Can cultural values predict

innovation levels.”

AIB-MW 2016

Chicago, IL Bauer, B., Johnson, C., Roy, D., & Ramsey, J. R. (April 2016). “Interpersonal perception, image

management, and social acceptance: The moderating effect of cultural intelligence.”

-------------------------------------------- PROFESSIONAL EXPERIENCE --------------------------------------------

MISSOURI

WINTER GAMES

Springfield, MO

Marketing Coordinator (November 2012 – December 2013)

UNIVERSITY

OF DENVER

Denver, CO

Marketing Coordinator: University of Denver Gymnastics (August 2011 – July 2012)

OFANIM

Tel Aviv, Israel International Consultant for Brand Expansion (August 2011 – February 2012)

Brittney C. Bauer, Ph.D. - Loyola University New Orleans

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Transcript of Brittney C. Bauer, Ph.D. - Loyola University New Orleans