ATMOSPHERE HOTELS & RESORTSBranding Concept Presentation

COMPANY PURPOSEAtmosphere Hotels & Resorts

THE JOY OF GIVINGTo give joyfully, you must give with your heart and soul. This energy inspires all that

we do for our guests, team and partners.

The joy of giving begins with a personalised holiday that anticipates everything a guest could dream of. Each stay is an opportunity to learn how to refine and elevate

the individual experiences we craft for guests. So, they are free to delight in each and every moment of their journey, without worry.

Our philosophy has always been human-centered; deeply connected to who we are as people. This is our gift. The essence of true hospitality is to restore the body

and inspire the mind of anyone who spends their precious time with us.

COMPANY VALUES

EMOTIONALLY SINCERE

WE ARE…

WE BELIEVE - HAND ON HEART - ON DOING THE VERY BEST FOR OUR GUESTS AND OUR STAFF.

WE TRULY AND DEEPLY CARE ABOUT THOSE WE SERVE AND SEEK TO ENSURE WE ALWAYS STRIVE TO THE UTMOST OF OUR ABILITIES

TO IMPROVE THEIR HAPPINESS.

INTELLIGENTLY SIMPLE

WE ARE…

WE ACT WITH CARE, CONSIDERATION AND THOUGHT TO PROVIDE THE BEST POSSIBLE EXPERIENCES TO OUR GUESTS WITHOUT

FUSS OR COMPLEXITY.

INTUATIVELY INNOVATIVE

WE ARE…

WE HAVE A NATURAL INSTINCT TO PROACTIVELY AND DYNAMICALLY RESPOND TO THE WORLD OF NEEDS OF THE INDIVIDUALS WE SERVE.

CREATING AND EVOLVING TO PROVIDE HOSPITALITY WITHOUT LIMITS.

WE ARE…

WE HAVE A GENUINELY DIFFERENT PERSPECTIVE ON THE WORLD. ONE THAT ALLOWS US TO SEE THINGS FROM A UNIQUE POINT OF VIEW,

WE SEE THE BEST IN THE WORLD AROUND US AND BELIEVE LIFE IS FOR US ALL TO ENJOY.

HONESTLY DIFFERENT

COMPANY STORYAtmosphere Hotels & Resorts

The Indian Ocean is bountiful.

This spirit of generosity is directed into every aspect of our guest experience. It’s the instinct to do more for others that intuitively creates a sense of home.

From the unique design and natural sun light we build into every interior, to the beaches and seascapes we curate, to the exquisite delicacy of the freshest

and finest cuisine.

The atmosphere we offer awakens all senses.

Every day, we write a new chapter in nature’s book. Stories that our guests hold dear and return to on their next visit. Their memories and dreams remain there,

right where they left them. With their footprints in the white sand.

COMPANY ARCHITECTURE

Uber-luxe product offering

Stand alone brand which is to be marketed separately

ATMOSPHEREHOTELS & RESORTS

THE OZEN COLLECTION

5 Star4 Star5 Star5 Star4 Star 5 Star

OZEN LIFEMAADHOO

OZEN RESERVEBOLIFUSHI

OBLU NATUREHelengeli

OBLU SELECTSangeli

OBLU SELECTLobigili

OBLU XPErienceAilafushi

KANIFUSHI VARU

Colours of Oblu by Atmosphere

ATMOSPHERE CURRENT LOGOThe most up-to-date logo suite for Atmosphere Hotels & Resorts

Current logo – Full Colour – Flat

Current logo – Full Colour – Foil

Current logo – Gradient Colour

Current logo – Mono Black Current logo – Mono White

THE ATMOSPHERE ICONCreating and refining its meaning.

Our icon acts as a symbol with extensive meaning... At it's roots it represents the Maldivian spirit, a tiny island in a vast ocean, the sun rising and setting in the sky, a school of fish and the heritage of maldivian crafts and culture. It also implies an idea of movement, and symbolizes the cycle of time, life and rebirth, the perpetual motion of everything that moves, the earths journey around the sun, the excitment of travel and adventure, the great rhythm of life.

LOGO FONTS

H O T E L S R E S O R T S

Atmosphere FONTS

Blacker Sans Display – Medium

Objektiv Mk2 – XBold

APPROVED CREATIVEA new refined palette and typography whilst utilising the current logo icon

H O T E L S R E S O R T S

Atmosphere

joy O F giving

Adjusted Logo with Tagline

Old Logo New Logo

H O T E L S R E S O R T S

Atmosphere

Full Colour Mono Colour

Mono Black Negative

H O T E L S R E S O R T S

Atmosphere

Primary Colour

DEEP AQUAPantone 309 CC100 M8 Y20 K76R0 G59 B74#003B4A

Primary Colour

CHAMPAGNE GOLDPantone Premium Metallic 10352 CC25 M25 Y40 K0R194 G181 B155#C2B59B

Primary Colour

SUNPantone 136 CC0 M27 Y84 K0R251 G176 B65#FBAF3F

Brochure Cover

Business Card

Stitched Logo

A L I A B D U L L A Corporate Director of Marketing

ali@atmospherehotelsandresorts.comT (+960) 330 0668 F (+960) 333 9998

3rd Floor H. Aagé Building, Boduthakurufaanu MaguMalé 20094, The Maldives

atmospherehotelsandresorts.com

Enamel Pin Badge

Flag

Media Kit

atmospherehotelsandresorts.com

Water Bottle

A L I A B D U L L A Corporate Director of Marketing

ali@atmospherehotelsandresorts.comT (+960) 330 0668 F (+960) 333 9998

3rd Floor H. Aagé Building, Boduthakurufaanu MaguMalé 20094, The Maldives

atmospherehotelsandresorts.com

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