SUBMITTED TO:

SIR FEHMEED IDREES

SUBMITTED BY:

STUDENT’S NAME: AHMED AITSAM GULL

STUDENT’S ID: BBA-FA08-005

Date: 09-30 - 2011

COMSATS INSTITUTE OF

INFORMATION TECHNOLOGY.

LAHORE

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1.Acknowledgement:

First of all, I must thanks to “ALMIGHTY ALLAH” for helping me in many ways to

complete this “Internship Report”.

And also thanks to Mr.Jamil Asghar Khan (National Manager HR), Miss Asma Azmi

( Manager HR), Mr. Mutahir (Assistant manager HR),

And special thanks to logistics department Mr. Sohail Qaiser (national manager logistics),

Mr. Ahmad Ali (manager logistics), Sayyad Sikandar Raza Zaidi (Assistant manager

logistics), Faheem Dawood (Executive logistics), Farhan (Executive logistics), Hussnain

(Executive logistics), Abdul Sattar (Executive logistics) Najam Gilani (Executive logistics)

whose guidance, encouragement and wide range of suggestions and comments provide me

the way to think in quite different way to practically apply my knowledge.

I deeply thankful to Mr. Fahmeed Idrees (Assistant professor) for guidance.

I am hopeful that my Advisor will appreciate my efforts.

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2.Dedication:

I dedicate it to ALMIGHTY ALLAH and his beloved prophet HAZRAT MUHAMMAD

(PBUH). And my parents and all my loved ones.

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3.EXECUTIVE SUMMARY:

This report is about my internship I have under gone at Atlas Honda limited. The main

Purpose of internship is to learn by working in a practically scenario and to apply the

Knowledge acquired during studies I have stayed there as an internee for 6 weeks and Learnt

a lot of things which I cannot learn without the exposure in the real world’s I have Put my

efforts to show how all departments are working and how they are interlink with Each other

my report focuses on giving an insider view of the organization its systems And workings

and also of the customers. It also high lights the differences and the

Similarities between the real world and the academic world. It also highlights Atlas Honda

Limited leads the list of fifty competitors in motorcycle manufacturing industry in Pakistan

due to distinctive quality policy. Their corporate vision and values are

The driving forces and at present Atlas Group spreads over 11 companies both private and

public limited.

Atlas Group is a responsible entity which is highly committed to comply with corporate,

environmental laws and to conduct their business with utmost honesty and sincerity. At AHL

it is believed that development can only be achieved by equality and respect at work place.

They have been doing it for decades and there is no doubt they are reaping its benefits.

AHL has a manufacturing capacity of 910 units per shift under strict quality standards and

their sale network is well spread to sell all of them. They have a 5s dealer network to satisfy

the customer to the optimum level.

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4.Table of contents:

1.ACKNOWLEDGEMENT: 3

2.DEDICATION: 4

3.EXECUTIVE SUMMARY: 5

4.TABLE OF CONTENTS: 6

5.INTRODUCTION ABOUT ORGANIZATION BUSINESS SECTOR

(AUTOMOBILE INDUSTRY): 9

6.MOTORCYCLE INDUSTRY: 10

7.THE GROUP: 10

8.OVERVIEW OF THE ORGANIZATION: 11

8.1.COMPANY:....................................................................................11

8.2.PLANTS:.......................................................................................12

8.2.1.KARACHI PLANT:.............................................................................................12

(SOURCE: ATLAS HONA.KARACHI PLANT).......................................................................13

8.2.2. SHEIKHUPURA PLANT: ....................................................................................13

(SOURCE: ATLAS HONDA.SHEIKHUPURA PLANT)..............................................................13

(SOURCE: ATLAS HONDA SHEIKUPURA) 13

9.VISION: 13

10.MISSION: 14

11.QUALITY POLICY: 14

12.ENVIRONMENT POLICY: 15

13.GROUP COMPANIES: 15

14.ORGANIZATIONAL STRUCTURE: 16

14.1.COMMENTS ON THE ORGANIZATIONAL STRUCTURE: -................................16

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14.2.NUMBER OF EMPLOYEES: 17

14.3.SHIFT TIMINGS:............................................................................18

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15.MANAGEMENT: 18

(SOURCE: ATLAS HONDA ANNUAL REPORT 2010-2011) 22

16.MILESTONES: 22

17.SIX KEY PRINCIPLES OF ATLAS HONDA: 24

17.1.BACK TO BASICS:..........................................................................24

17.2.3RS (RESPECT, RECOGNITION, AND REWARD):......................................24

17.3.CASH IS KING:..............................................................................24

17.4.ANALYSIS, ANALYSIS AND ANALYSIS:...................................................24

17.5.CUSTOMER FIRST:..........................................................................24

17.6.650 K IS MUST IN 2011:................................................................24

18.STRAITEGIC GOALS: 24

18.1.CUSTOMERS: ...............................................................................24

18.2.QUALITY: ...................................................................................24

18.3.LOCAL MANUFACTURING: ................................................................24

18.4.TECHNOLOGY: .............................................................................24

18.5.SHAREHOLDERS: ..........................................................................25

18.6.EMPLOYEES: ...............................................................................25

18.7.CORPORATE CITIZENS: ...................................................................25

18.8.NATURE OF ORGANIZATION: 25

18.9.MANAGEMENT: 26

19.STATEMENT OF ETHICS AND BUSINESS PRACTICES FOR THE YEAR

2010-2011: 26

20.SWOT ANALYSIS: 29

21.MARKETING 31

21.1. 4 P’S OF MARKETING: 31

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21.1.1.PRODUCTS:...............................................................................31

(SOURCE: WWW.ATLASHONDA.COM) 32

(SOURCE: WWW.ATLASHONDA.COM) 32

(SOURCE: WWW.ATLASHONDA.COM) 35

21.1.2.PRICE:...................................................................................36

21.1.3.PLACEMENT:.............................................................................37

21.1.4.PROMOTION:..........................................................................38

21.2.SALES:.......................................................................................39

21.3.SERVICE DEPARTMENT:...................................................................41

21.4.WORKING OF MARKETING DEPARTMENT:.............................................41

21.6.BRAND:......................................................................................42

22.FINANCIAL ANALYSIS: 44

23.INTRODUCTION OF DEPARTMENTS: 48

23.1.LOGISTICS DEPARTMENT:.................................................................49

23.2.PRODUCTION PLANNING CONTROL:.....................................................49

23.3.QUALITY ASSURANCE DEPARTMENT:...................................................50

23.4.I.T DEPARTMENT:..........................................................................50

23.5.CORPORATE AFFAIRS: ...................................................................51

23.6.HUMAN RESOURCE DEPARTMENT:......................................................52

23.7.STORES DEPARTMENT:....................................................................55

23.8.FINANCE DEPARTMENT: 56

24.CULTURE: 58

25.CRITICAL ANALYSIS: 59

25.1.FUTURE PROSPECTS OF THE ORGANIZATION: 59

26.CONCLUSION & RECOMMENDATIONS: 60

27.MY INTERNSHIP: 62

27.1.SCOPE OF LOCAL PURCHASE DEPARTMENT.................................................62

(SOURCE: WWW.ATLASHONDA.COM. PROCEDURAL MANUAL 2010-2011.

ISO MANUAL) 66

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27.3.PURCHASE OF CAPITAL GOODS..................................................66

28.WORKING SPECIMENS 67

29.BIBLIOGRAPHY 71

APPENDIXES: 72

5. Introduction about organization Business sector

(Automobile Industry):

The auto market is one of the largest segments in world trade.

The auto industry showed signs of recovery. It posted a growth of 16.5%, which is partly

reflective of the lower base of last year. Further, the anecdotal evidence suggests that rural

demand for automobiles was higher than anticipated. This was due to continued liquidity in

rural areas for reasons as mentioned above. However, the relentless cost increases arising

from higher commodity prices, weaker Pak Rupee against other foreign currencies, higher

inflationary conditions and frequent interruptions to business caused by power and security

concerns, continuously put pressure on the margins and pushed up the manufacturing cost.

Considered to be one of the main contributors towards technology development and

employment generation, the auto industry necessitates an encouraging environment for

maintaining the confidence of the investors Changing models, improving fuel efficiency,

cutting costs and enhancing user comfort without compromising quality are the most

important challenges of the auto industry in a fast globalizing world. Hence there is a need

for exploring the industrial complementarities in the region for better quality, favorable costs,

fuel efficiency and attractive designs. Therefore, the requirement of information exchange in

the region is much more pronounced now than ever before for keeping the auto industry

afloat and competitive. The objective should not be only to understand each other’s

comparative advantage but also to explore mutual complementarities as well as to build an

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early warning system on the trends in industry and changes in user preference to brace for the

challenges confronting the auto industry. Mutual consultation among the countries of the

region therefore assumes the proportion of an abiding imperative for regional capacity-

building and preparing the countries to meet the requirements of the new economy through

research, advisory services, information dissemination and exchange of country experiences,

besides joint ventures and technology tie-ups.

(source: Auto Market. (n.d.). Automarket. Retrieved from Automarket:

www.automarket.com)

6. Motorcycle Industry:

The two wheeler industry maintained momentum from last year and registered handsome

growth of 17.6%. The growth was somewhat affected by the floods in August 2010, however,

higher prices of crops more than compensated the effects of the floods. This growth can also

be attributed to escalating fuel prices, poor transportation system, shortage of natural gas and

increase in transportation fares coupled with hike in four wheeler prices, which has created

demand for motorcycles in urban and semi urban areas In anticipation of growth prospects

and market dynamics, greater competition attracting fresh investments, better products and

better network is scheduled for the years ahead. However, the formal sector in the industry is

currently facing stiff competition in pricing of products against the malpractices of the

informal sector through sales tax avoidance, under invoicing and smuggling. At a time, when

Government is looking for different sources of revenue generation, this apparent source of

collection must be brought into the tax net by checking illegal practices.

7.The Group:

Atlas Honda Limited is a joint venture between the Atlas Group and

Honda Motor Co., Japan. The foundation of the Atlas Group was laid in

1962 with the establishment of Shirazi Investments (Pvt) Limited with a

capital of half a million rupees and three men doing business in trading

shares and real estate. The growth of the Atlas Group is the result of its focus on good

corporate governance. Today Atlas is a diversified group dealing in engineering, financial

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