Antecedents and Consequences of High-Tech Offshoring in Israel: Business and Ethical Perspectives
Transcript of Antecedents and Consequences of High-Tech Offshoring in Israel: Business and Ethical Perspectives
Abstract
Antecedents and Consequences of High-Tech Offshoring in
Israel:
Business and Ethical Perspectives
Avi Kay
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Abstract
Offshoring is a ubiquitous feature of the global economy. Over
the last twenty years Israel has emerged as a major player in
the offshoring of high-tech business activities, particularly
with regard to R&D activities and other advanced processes. In
addition, it has become the nation with the highest level of
venture capital investment per capita. Historical and
demographic explanations for this phenomenon are suggested.
Also a description of some of the economic and social
consequences of the high-tech offshoring phenomenon in Israel
are presented, with a look at possible future directions of
offshoring in Israel.
Avi Kay is a Senior Lecturer in the Department of
Technological Management and Marketing at the Jerusalem
College of Technology and a Research Fellow at the Jerusalem
Center for Business Ethics. His research interests include the
evolution of the Israeli economy toward a market economy and
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Antecedents and Consequences of High-Tech Offshoring in
Israel
No one accepted, all-encompassing definition of
"offshoring" exists. With that, existing definitions (e.g.
Blunden, 2004) typically point to the transfer of a myriad of
activities associated with international trade and foreign
investment from one nation to another in order to gain some
type of business related advantage (reduction of labor costs,
geographic proximity to markets, access to unique knowledge
resources, increased return on investment etc.). A number of
authors (i.e. Breznitz, 2005; Giarratana, Pagano and Torrisi
2005) suggested that it was inevitable that offshoring would
expand from more simple, manufacturing and service activities
with which it has been traditionally associated to more
sophisticated and knowledge-intensive activities associated
with high-tech. As will be seen, it was equally inevitable
that, if such a transition would occur, that Israel would play
a significant role with regard to that phenomenon in light of
the manner in which the economy and high-tech sector, in
particular, evolved.
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The purpose of this work is to examine the phenomenon of
high-tech offshoring in Israel. First, the relationship
between globalization and offshoring will be investigated in
order to better understand the unique aspects of the former
which may impact on the latter. Following that, the salient
aspects of the Israeli reality which might make Israel a
natural destination for certain offshoring activities will be
presented. The knowledge generated here may help explain not
only how and why Israel emerged as a center for high-tech
offshoring activity, but also help predict future
developments in the area.
Globalization and Offshoring: The Logic of the Global Economy
There exist numerous definitions of globalization. In the
context of this work globalization will be taken to be "a
multidimensional set of social processes that create,
multiply, stretch, and intensify worldwide social
interdependencies and exchanges while at the same time
fostering in people a growing awareness of deepening
connections between the local and the distant” (Steger, 2003:
13). The economic, political, cultural and social consequences
of globalization have been the focus of tremendous discourse
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and debate over the last twenty years (e.g. Jameson and
Miyoshi, 1999; Mazlish and Iriya, 2005; Lechner and Boli,
2011). De Vylder (2008) pointed out the contentiousness of not
only the possible ramifications of globalization but also the
very way in which the phenomenon is viewed in different
disciplines and in various parts of the world (he focuses
particularly on the differences among those in what is often
referred to as "the West" and those not from "the West"). A
study undertaken by The World Bank suggests that from an
economic perspective globalization may take a number of forms:
international trade, foreign direct investment (FDI) and
capital market flows. In the case of Israel, all three of the
above served to expedite the development of offshoring; which
is but one of the "logical" economic outcomes associated with
the process of globalization.
Mazlish and Iriye (2005) suggest that "(N)owhere is
globalization more dramatically demonstrated than in its
technological innovations that have continued to narrow
distances among various parts of the world (p.31).
Interestingly, IT offshoring was both a consequence and
catalyst of that technological change. Due to advancements in
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IT technology (such as ICQ and the Pentium chip – both of
which are Israeli-born), information can travel unchanged over
infinite spaces at breakneck speeds (Levy, 2005).
These innovations have resulted in a compression of time
and space to such a degree that for work organization and its
products; elements of geography and time-zones have lost much
of their meaning. In many ways, the distance among
international centers of business activity is the distance
between one's hand and the nearest computer keyboard. As a
result, today the competitive advantage of nations is directly
linked to the intellectual and creative capabilities of those
individuals who have their hands on the keyboard.
Why Israel?
It is those human capital capabilities that have thrust
Israel to the forefront vis-à-vis offshoring in the high-tech
sector. Israel has come to play a central role in the
international development of the high-tech sector (Hillner,
2000; Senor and Singer, 2011). While this matter will be more
fully demonstrated further on in this piece, for now it will
suffice to note that Israel has consistently been rated as one
of the most important - if not the most important - high-tech
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location outside of Silicon Valley. Indeed, as early as 1996
Israel was recognized as a leading international center for
high-tech developments.1 Nearly twenty years on, Milian (2012)
reported that international entrepreneurs surveyed named
Israel as the second most important place for high-tech
development, after Silicon Valley.
Thus, while Israel may be "smallest sister" of what is
often termed the 3Is of offshoring (India, Ireland and
Israel), due to unique features of Israeli society and its
recent economic transformation the Israeli offshoring
experience (and potential) is quite different than that of
other nations. Israel's story provides an interesting - and
perhaps unique - prism through which the possibilities and
problems of high-tech offshoring can be viewed.
The Historical and Societal Context of the Israeli High-Tech
Sector
In the following sections the characteristics of Israeli
society and economy that impact on the way the Israeli high-
tech sector developed will be presented; with an eye toward 1 Hillner, J. 2000. Venture Capitals. Wired Magazine. July 2000. Electronicdocument at www.wired.com. Newsweek noted in its April 8, 1996 issue that "Silicon Valley really has only one rival outside the United States -Israel." According to the Israeli Venture Capital group Apax partners, Israel currently accounts for 2.5% of total global technology (as quoted in www.mfa.gov.il). Electronic document Accessed February 23, 2004.
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what might make Israel a logical choice for high-tech
offshoring.
From "Workers' Commonwealth" to American-style Market Economy
Israel can be best viewed as an "ideological start-up."
In 1897 a young ideological entrepreneur, named Theodore
Herzl, put forward a blueprint which brought together the
trend toward nationalism in Europe with traditional Jewish
thought regarding the reestablishment of Jewish sovereignty in
Turkish-controlled Palestine (Elon, 1971). As is often the
case with business start-ups, Herzl and his successors in the
Zionist movement subsequently were faced with the task of
locating the backing needed in order to transform their idea
into a product. Having gained the necessary backing in the
form of the United Nations decision to partition then British
controlled-Palestine into two separate Jewish and Arab states,
the product of the Zionist movement; the state of Israel - was
established in 1948.
Central to the ideology which led to the establishment of
the state were the socialistic ideas of its founders.2 Indeed,
for most of those involved in the maturing and management of
2 A. Elon 1971. Israel: Fathers and Sons. New York, Holt, Rinehart and Winston.
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the Jewish community it was neigh impossible to imagine the
Jewish political entity as anything but socialistic in
character. The economic and political institutions of the
state in the making (from 1920-1948) and in the nascent state,
itself, were clearly socialistic in nature and part of an
overall policy of creating a "workers' commonwealth." Not
surprisingly, a central feature of economic policy was the
protection of worker rights and maintenance of equality among
them. Thus, along with having the highest rate of economic
growth in the world in the 1948-1970 period, the Israeli
economy also exhibited the lowest rate of economic disparity
in the West (Ben Bassat, 2003).
However, increased contact with - and desire for - a more
consuming oriented society along with the economic fallout
associated with the 1973 Yom Kippur War and the subsequent
energy crisis of that era necessitated a fundamental change in
Israeli economic policy. Faced with the prospect of economic
disaster in 1984 due to both having and annual inflation rate
of 400% and the largest per capita government debt in the
world, the Israeli government undertook a process of economic
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reform which would change both the goals and ground-rules of
the economy and society Ben Bassat, 2003; Young, XX)
The "liberalization" process begun in 1985 led Israel
from an economy characterized by almost ubiquitous government
intervention to one in which market forces became increasingly
more central. The "socialist ethos" which had characterized
(at least official) public sentiment was replaced by an
increasing interest in allowing market forces and individual
entrepreneurs recreate Israel into a more economically viable
and "open" society.
Reflecting the above, Israel's rank on the CATO
institute's scale of economic freedom moved from "102" in 1980
to "97" in 1990, and to "48" in 2012 (CATO, 2012).3 Indeed,
the policies gradually put into place significantly reduced
the costs of doing business in Israel and contributed to a
business environment which became increasingly similar to that
of the United States.4 This transformation was key to the
3 For comparison sake, two of Israel's offshoring "rivals", India and Ireland, ranked "9" and "123", respectively on the CATO institutes scale of economic freedom. See www.cato.org for details regarding the scale, itscomposition, its implications and individual country ratings. 4 An indication of this change can be found in a United States government website dedicated to assisting American businessmen interested in doing business overseas. Analyzing the Israeli economy that site (www.buyusa.gov) notes that: “The business environment and style will seemfamiliar to American businesses.”
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entrance of Israel as a central player in the international
high-tech community. This, in turn, has changed both the
economy and society of Israel in a fundamental fashion.
The Defense Industry: From Bullets to Bytes
Any discussion of Israeli society necessitates an
understanding of the security situation in which the nation
has existed since its inception. Similarly, one cannot
understand the evolution of the Israeli economy, in general,
and that of the high-tech sector, specifically, without
examining how security concerns influenced their development.
One consequence of Israel's geopolitical reality was the
establishment of both military units engaged in applied
scientific-technological research and the development of a
local defense industry. Both of the above shared a mandate of
contributing to the safety and independence of the state via
the creation of locally produced weapon systems, with
particular focus on the significant demographic disadvantage
faced by Israel with regards to its neighbors.
Thus, it is not surprising that much of the focus in
industry in general - and in the defense industry in
particular - has been on the use of technology to achieve
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security.5 Indeed, the research and development undertaken by
the defense industry was the cradle of the Israeli high-tech
sector from which a great many high-tech companies and
entrepreneurs emerged. Perman6 credits the military with
creating a "technological elite" who would subsequently be
responsible for the creation of the overwhelming majority of
Israeli high-tech ventures. de Fonteney and Carmel7 (2001)
note that the military service also expedited technological
advancement via the creation of interpersonal networks among
individuals who either served together or shared similar
military experiences. Finally, Israeli entrepreneurs have had
the luxury of making use of the rigorous selection process of
- and actual experience in - the military as a source of
information concerning the native skills, motivation and
perseverance of potential employees in highly-pressured and
demanding conditions.8
The Technological and Human Infrastructure of High-Tech
Certainly one of the central elements in any decision
regarding offshoring is the technological infrastructure of
the destination country.9 Israel has a sound infrastructure
which makes it a reliable platform for business activities.
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Its energy, transportation, health, education and
telecommunication systems are at par with OECD countries.10 In
a recent analysis of 24 "emerging markets", Israel was ranked
"6" in the quality of its infrastructure, between Poland and
Slovakia. In fact, Israel was the only non-European country
besides Singapore (which was ranked "1") in the top ten
countries regarding this matter.11
PLACE TABLE 1 ABOUT HERE
As noted, Israel has few natural resources. This reality,
along with a traditional stress on education led to the
creation of an academic-research infrastructure of breadth and
depth that is far greater than might be expected in light of
demographic and economic considerations. Beyond concern with
security related knowledge, Israel has traditionally invested
5 See M. Teubal (1993). "The Innovation System of Israel: Description, Performance, and Outstanding Issues." In National Innovation Systems: A Comparative Analysis. R. Nelson, ed. Oxford: Oxford University Press;476-502..6 S. Perman, 2000. Startup Nation. Electronic document, www.ecompany.com. 7 See C. de Fonteney and E. Carmel. 2001. Israel’s Silicon Wadi: The ForcesBehind Cluster Formation. Stanford: Stanford Institute for Economic Research for a thorough discussion of some of the economi and organizational antecedents of the formation of high-tech clusters in Israel. .8 The military also is seen typically as contributing to the strong sense of communal (in this case "organizational") responsibility that Israeli high-tech employees have been reputed to possess. In private communicationone American-born Israeli venture capitalist noted that the intensity of those ties often had not totally desirable effects on the ethical behaviorof many of these young entrepreneurs.
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in both pure and applied research, viewing it as central to
the viability of the economy of the state. Indeed, until the
end of the 1980s the proportion of R&D funded by the
government was second to none.12 Currently Israel spends 4.7%
of its GDP on R&D, trailing only Japan and Sweden in this
area.13
PLACE TABLE 2 ABOUT HERE
But, perhaps it has been the human capital infrastructure
which has been the most unique and, ultimately significant,
aspect of the development of the high-tech sector in Israel.
Israel has consistently been ranked among the nations with the
highest percent of college graduates, the highest percent of
individuals with advanced degrees and the highest percent of
individuals with academic training in technology and the
sciences. Indeed, making up for an initial lag with regard to
the training of scientists and engineers during the first two
decades of its existence, the percent increase in the above
9 Blunden 2004 10 Information regarding these matters can be found via the websites of the Ministry of Foreign Affairs (http://www.mfa.gov.il), the Central Bureau of Statistics (www.cbs.gov.il) and that of the OECD (www.oecd.org).. 11 The website www.globalproduction.com provides an in-depth analysis of these emerging markets on a variety of measures including : R&D capacity, labor costs, skill base of population and other salient matters. See tableat the end of this work for a comparison of Israel and India on some of these indicators. Ireland was not among those nations examined.
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between 1967-1990 was over 200% - twice that of Japan during
the same period and more than ten times that of the United
States.14 Finally, another indication of the academic
infrastructure is the fact that Israeli academics are second
only to the Swiss with regard to per capita publication of
articles in professional journals.15
However, the "natural growth" of individuals with
scientific or technological training has always been
supplemented by immigration of individuals from overseas. It
was the immigration of two particular groups during the 1990s,
from the former Soviet Union and from the West, that help
create the conditions that enabled both the tremendous growth
12 M. Teubal 1993. One indication of the centrality that research held in the eyes of its founders is the fact that Israel's first prime minister, David Ben-Gurion, himself headed the "research council" which was established immediately after the conclusion of Israel's War of Independence. In an amusing anecdote, former Israeli President Ephraim Katzir, who himself is a research biologist, recalled how when initially approached to provide research funding, Ben-Gurion became so excited that at the end of the meeting he took fifteen Israeli lira out of his own pocket and gave it to the speaker (quoted in I. Asher and M. Zadok (2004) Promoting Science, Education and Society: The Academic-Government Challenge. Jerusalem: The Israeli Society of Sciences and Humanities.). With that, the government system of support tended to overstress the "discovery" aspect of R&D at the expense of the "application" aspect. 13 See the website of the Ministry of Foreign Affairs for (http://www.mfa.gov.il/mfa/home.asp) for further information concerning the Israeli high-tech sector. For comparison sake, the OECD website indicates that this figure is more than double that of Ireland. It is worthwhile to note that much of the early research was done in university settings, which were pioneers in the establishment of frameworks for academic and industry cooperation.
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of the high-tech sector - in general - and the attractiveness
of Israel as a destination of offshoring, in particular.
During the 1989-2000 period one-million immigrants
arrived from the former Soviet Union (becoming roughly 18% of
the total population of Israel )bringing with them training
and skills they had gained in their native land. Among these
immigrants were over four hundred thousands university or
technical college graduates; with nearly a quarter of them
holding advanced academic degrees. The most common area were
those which were well-suited for a high-tech sector in the
making: mathematics, natural science and engineering. Due to a
great extent to these immigrants - the concentration of
scientists and engineers in Israel is the highest in the world
(135 per 1000) ; far surpassing the United States (80 per
1000) and Japan(75 per 1000) - its closest competitors in this
area.
Another important - albeit smaller - source of
immigration with regard to the development of high-tech in
Israel and subsequent offshoring activities were those
immigrants who came from the West during this period. During
14 See Teubal 1993 for a discussion of this matter.15 http://www.mfa.gov.il/home/asp
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the 1990s over 30,000 native English speakers (among them
20,000 Americans and Canadians) and 20,000 native French
speakers immigrated to Israel.16 The importance of this
immigration is threefold. First, these individuals brought
with them native language and cultural skills which are of
great value with regard to high-tech and offshoring related
activities. In addition, the great majority of the English
speakers arrived to Israel with academic training, of which
the area of high-tech and the allied business fields
predominated. Finally, these immigrants, along with Israelis
who returned from either academic studies and/or work in the
United States, served as a conduit of both American business
culture and contacts.17 Thus, in light of both the background
of native Israelis and immigrants it not surprising that
Israel was recently ranked third among emerging economies with
16 Figures from the website of the Israeli Central Bureau of Statistics (www.cbs.gov.il). 17 Both A. Levav 1998. Shevavim Shel Tikva (The Birth of Israeli High-Tech). Tel Aviv: Zimora-Bitan and de Fontenay and Carmel 2001 note the impact that returning Israelis have had on the development of the Israeli high-tech sector and its contacts with American firms in particular. Those Israelis who did not return to Israel were often key factors behind the decisions of American firms to invest in and establish cooperative ventures with Israeli-based start-ups. They note that all of the 3Is have benefited greatly from having a diaspora community. Though, it is important to note that only Israel seems to be drawing non-native members of its diaspora with a variety of government and private organizations in place to encourage and ease the immigration of individuals with high-tech backgrounds to Israel (see the websites www.mfa.gov.il, www.hitech.co.il or www.nbn.co.il for examples of the above).
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regard to the quality of its skill base, after South Korea and
Russia.18
The Evolution of the Israeli High-Tech Sector
Humble Beginnings
As noted, the high-tech sector had its beginnings in the
security requirements of the state. The military - and later
the rapidly expanding economy - served as natural engines
driving the development of a nascent high-tech sector in the
1960s. In a far-reaching and exhaustive study of the
international software industry Arora notes that, as opposed
to the other 2Is (Ireland and India), Israel's high-tech
sector was a natural outcome of domestic demand. By the 1960s
Israel was at the forefront of both the use of mainframe
computers and the development of newer and more efficient uses
of those systems. In addition, much progress was made in in
terms of the development of sophisticated electronic and
electro-optic military equipment. These hardware enterprises
served as the basis of a software industry in which Israel was
to excel. With that said, it was only in the late 1970s that
18 Taken from www.globalproduction.com. While Israel scored a possible .758 out of 1 on this measure, India was placed next to last witha score of .125.
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the quality and diversity of the products and services that
developed in Israel began to focus the attention of
organizations and individuals overseas.19
The Lavi: An Auspicious Failure
Both national pride and security concerns motivated Israel
to undertake the building of its own "home-grown" jet fighter:
the Lavi. Ironically, the failure of that project to take off
may be seen as marking the beginning of the high-tech
revolution which would subsequently change both the Israeli
business sector and Israel itself. For, the collapse of the
project led to wide-spread layoffs and the subsequent
transition of hundreds of scientists and engineers from the
military and other government operated framework to the
private sector. The knowledge that these individuals took with
them, along with the generous severance packages that they
received were parlayed into dozens of new civilian start-ups.20
19 While both IBM and Motorola had a presence in Israel by the 1960s, those operations were intially dedicated to sales and service only. In fact, Intel was the first high-tech firm to identify in the late 1970s thepotential of Israel for the development and manufacturing of high-tech products.20 See D. Breznits 2005. Software tooling: The Evolution of The Israeli Software Industry, In The Rise and Growth of the Software Industry in Some Emerging Economies. A. Arora and A. Gamardella, eds. Oxford: Oxford University Press. Interestingly, de Fonteney and Carmel (2001) note that the new enterprises established by the engineers who had been made redundant benefited from the fact that the Israeli military was much less stringent regarding the subsequent use of intellectual property gained under its auspices than for-profit business organizations would be.
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These new enterprises also benefited from the strategic
decision taken by Israeli governments to put in place policies
that would encourage entrepreneurship and growth of the
business sector in general - and the high tech sector in
particular.
The commitment of the government to this course of action was
further strengthened by the arrival of hundreds of thousands
of immigrants with scientific and technical skills. This
support came both in the form of expansive loan programs and
the creation of a large number of technological incubators
which provided technical, administrative and business support
for entrepreneurs.
The 1990s : From Oranges to Apple@
In 1992 the level of Israeli citrus and high-tech exports
were identical: 150 million dollars. A promising peace
process, hundreds of thousands of skilled technical employees
and the global high-tech boom provided the opportunity for
which the Israeli high-tech sector had been posed. By the end
of the decade, high-tech exports would rise by 670% and reach
an annual rate of roughly 10 billion dollars a year (or nearly
60% of total manufacturing exports). By the end of the decade
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foreign direct investment via American venture capital funds
would increase 600% and reach a total of over sixteen billion
dollars in total, with six billion dollars being invested in
the year 2000 alone. By the end of the decade, over 100
Israeli companies would be traded on Wall Street, placing
Israel behind only the United States and Canada with regard to
matter. By the end of the decade Israel would have reinvented
itself as the Silicon Valley of Mideast.
The new cultural heroes were not those who had dried the
swamps and undergone the trials of the battlefield; but
rather, those who had whet the appetites of foreign financiers
and excelled in the boardroom. In his rather caustic account
of the evolution of the Israeli economy, Moshe Pearl, the
business editor of the leading daily, Ma'ariv, would note that
the high-tech revolution led the Israeli business community
(if not the public at large) to believe that they "had broken
the code" and that their collective futures were guaranteed.
They had taken their rightful place in the world economy and
had become "global players."21 Diagram 2 presents the total
worth of the offshoring associated with various locations.
21 M. Pearl (2003). B’Enayim P’kuchot (While We Were Watching). Tel Aviv: Maariv Books..
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PLACE DIAGRAM 1 ABOUT HERE
The Israeli High-Tech Sector and Offshoring
By happy coincidence, the liberalization of the Israeli
economy and the efforts of the government to encourage
entrepreneurship and the evolution of a high-tech sector
bolstered by a massive wave of skilled immigrants coincided
with the global high-tech boom. The myriad of start-ups and
otherwise "young" firms which arose evolved into a high-tech
"cluster" in which a wide-variety of R&D and manufacturing
relationships emerged.22 The international high-tech community
"discovered" Israel and Israel became a focus (and later
initiator) of high-tech offshoring. Diagram 2, Israel presents
the organizational options regarding offshoring activities
with regard to the necessary skills needed to undertake the
various options in a professional and economic manner. As will
be seen, Israel is squarely to the right side of the diagram
that describes those activities necessitating more highly
skilled labor.
PLACE DIAGRAM 2 ABOUT HERE
22 See de Fontenay and Carmel 2001 for a discussion of the antecedents andfuture of the Israeli ICT cluster.
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In the following section, the four expressions of high-
tech offshoring within the Israeli context will be presented:
(1) R&D, (2) Manufacturing (3) Foreign Direct Investment and
(4) customer relations.
R&D Offshoring and Israel: The Leveraging of Knowledge
Arora, suggested, somewhat blithely, that the high-tech
community came to India for inexpensive skilled labor, to
Ireland to take advantage of it tax incentives and proximity
to Europe and to Israel to do R&D.23 While offshoring has taken
different forms in Israel, clearly perhaps the most attractive
aspect to most potential "offshorers" is the possibility of
leveraging the creativity and research potential available in
Israel. This sentiment is echoed in a recent interview
regarding the offshoring activities of Symantec, its IT
Director, Dean Lane, mentioned that they had considered
offshoring to Israel. When queried regarding the motivation
for that he noted:
There are a number of firms offshoring to Israel. Israel
offers highly technical and extremely intellectual
23 Arora 2004. de Forteney and Carmel 2001 estimate that foreign entities account for roughly 10% of high-tech R&D in Israel.
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engineers. So, if you have tough mathematical problems
that require real brain power, Israel fits the bill. If
that was the kind of operation we were looking to
offshore, I probably would have sent our venture to
Israel. [Laurie, 2004]24
Israel has long been at the forefront of the offshoring of
high-tech R&D operations; particularly in the area of IT.
Leading the pack by a wide margin, 86% of Israeli R&D is in
the area of IT (the OECD average is 34% for this type of
investment). Accordingly, there is little activity related to
neither contract programming nor packaged software products,
as is common with India and Ireland, respectively. Rather, the
focus is on software product development and testing; data and
internet security and the integration of systems. Another
important factor which contributes to the attractiveness of
Israel as an R&D location is the high rating it receives with
regard to intellectual property.25
Appropriately, it was in Israel that such firms as IBM,
Motorola, Vishay, Intel, Microsoft and Cisco chose to
24 Quoted in the web-magazine www.searchICO.com, February 10, 2004. 25 Israel has been rated as having a considerably higher respect for intellectual property (a score of 7.5 out of 10) by the CATO Institute forEconomic Freedom than either Ireland (6.2) or India (3.3); www.cato.org.
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establish their first R&D presence outside the United States.
In light of the 400% increase in the overseas R&D expenditures
of American high-tech corporations,26 it is not surprising to
find a steady rise in the number and intensity of American
firms doing their R&D in Israel. In fact, a recent study found
that no less than 60 international firms have R&D centers in
Israel including those from the United States (i.e. GE,
Hewlett-Packard, 3M), Europe (i.e. Siemens, Volkswagen) and
Asia (i.e. Huawei Technology, Samsung ). The R&D efforts of
the above firms in Israel have produced a variety of revenue-
driving innovations such as: the cellular phone (Motorola),
the Pentium II chip (Intel), instant message technology - ICQ
(AOL) and most of the Windows NT and XP operating systems
(Microsoft).27
It is further interesting to note that the nature of the
R&D operations of these entities in Israel is different than
those in Ireland or India. First, there is a higher level of
cooperation between the international firms and local, Israeli
firms. Significantly, this cooperative effort influences not 26 V. Bonvillian 2004. Buttressing the Federal role in Innovations. GeorgeWashington University Center for International Science and Technology Policy. Technology and Innovation Center. March 10, 2004. 27 Information taken from presentation of the Israeli Ministry of Industryand Trade, "The Israel Advantage: Produce, Research & Develop". www.tamas.gov.il.
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only the formal nature of the relationship, but also the
manner in which patents developed by the parties are
registered. In contrast to Ireland and India, patents
developed by the international firm in tangent with a local
Israeli firm tend to be registered as belonging to both
companies.28
Manufacturing: Israeli Workers as Profit Centers
While the distinguishing aspect of high-tech offshoring
vis-à-vis Israel is its R&D potential and products, there are
a number of firms who have significant and long-standing
manufacturing operations in Israel. The "downside" of
undertaking such operations in Israel is fairly clear to the
eye: Israeli IT labor is not cheap by global standards. For,
while international figures suggest that Israeli IT workers
(like their Irish counterpart may make "only" 25%-60% of that
of an American IT worker); local data seems to indicate that
those figures may be too low and not reflect the actual
costs.29 Either way, labor costs in Israel are considerably
higher than those typical of India, China and Russia.30
28 M. Giarratana, S. Torrisi and A. Pagano (2005). The Role of MNCs in the Evolution of the Software Industry in India, Ireland and Israel. In The Rise and Growth of the Software Industry in Some Emerging Economies. A. Arora and A. Gambardella, eds. Oxford: Oxford University Press.
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With that, as was noted previously, the skill base of the
average Israeli worker far exceeds that of those in India,
China and Russia. Also, Israeli workers tend to have lower
levels of turnover, something which may contribute to the
ability of an organization to plan and execute projects in an
optimal fashion.31 But, without a doubt the most significant
benefit of Israeli workers is simply the fact that they seem
to contribute considerably more added value than their
counterparts. More specifically, sales per employee for Israel
are 1.6 times that of Irish workers and 5 times that of Indian
workers.32
Thus, it is not completely surprising that a number of
leading IT actors, such as Vishay, Intel and Motorola have
chosen to maintain manufacturing facilities in Israel. While
these firms are among the largest employers in the high-tech
sector, due to the large number of local firms they account
for only 11% of the roughly 150,000 Israelis employed in the
29 Blunden 2004 presents such a comparison . However, it may be possible that the figures reflected the strong slow-down experienced by the Israelihigh-tech sector from 2001-2003. 30 Taken from Blunden 200431 Arora 2004. The relatively low salaries in general along with the massive growth of the IT sector in India and the general instability of the Russian economy may make workers there more likely to act in a proactive fashion to advance their economic position. 32 Arora 2004.
29
area. Similarly, though their facilities also tend to be on
the large size by Israeli standards, they are responsible for
only roughly 10% of sector sales.33 This situation is quite
different than that which exists both in (particularly)
Ireland and India, where foreign firms dominate both with
regard to sheer number of employees and sector sales.34
Intel is a telling example of the nature of offshore
high-tech manufacturing in Israel. While not the largest
foreign employer in the sector, Intel has a multi-faceted and
high-profile presence in Israel. It operates a number of
design and development centers and two fabrication plants;
including the state-of-the-art Fab 18 plant which was recently
constructed in southern Israel for 1.6 billion dollars. Intel
is typical of these foreign firms in that production is almost
exclusively directed to export (with the exception of Motorola
in which roughly half is export oriented).35 33 Figures taken from de Fonteney and Carmel 2001 and Dun and Bradstreets-Israel "Dun's 100: Israel's Largest Enterprises" on the company website: www.dunbd.co.il. The largest foreign employers in this sector are Vishay (13,000 employees), Intel (5,300 employees) and Motorola (3,500 employees). 34 See Arora 2004. As was the situation with regard to R&D, also in the area of manufacturing there exists a much higher level of cooperative ventures between foreign and local firms in Israel than in either Ireland or India. This point is echoed by a report of the Canadian Software Human Resource Council, "Trends in Offshoring of IT Jobs" that can be viewed on the organization's website: www.shrc.ca. 35 See the Dun and Bradstreet Israel website (www.dundb.co.il) for furtherinformation.
30
Recent years have seen the Israeli high-tech offshoring
process take a few interesting turns. First, not surprisingly,
many Israeli companies have begun to offshore themselves;
primarily to India and Russia. Typically, responding to the
cost-cutting pressures, an executive of Israel's largest
outsourcing firm, Ness, was recently quoted as saying: "We
cannot control the wind. We can only adjust the sails."
[Federman 2005]36 While India is the most logical - and to now
used - venue for Israeli offshoring, Russia has also been the
target of Israeli offshoring in light of the large population
of Russian speakers employed in the high-tech sector. Yet
another, relatively recent, phenomenon regarding this matter
is the purchase of manufacturing (and to a far less extent)
R&D facilities abroad. Significantly, while there seems to be
an understanding of the necessity for an overseas
manufacturing presence, either due to logistic or public
relations considerations there seems to yet to have been a
precedent of an Israeli firm moving its R&D abroad37
Foreign Direct Investment - The Millionaire Machine
36 India's Threat to Israeli High-Tech Industry. The Financial Express, March 22, 2005.37 de Fonteney and Carmel 2001 note the almost complete absence of overseas R&D facilities in Israeli foreign ventures. The ideas presented were culled from both the literature and personal correspondence.
31
Foreign direct investment (FDI) is the financial
involvement of an individual or entity from one nation in
business operations of another nation. This involvement can be
expressed either through direct investment in a business
venture and/or in financial markets in which shares of that
venture are traded. As was previously noted, FDI was a
negligible variable in the Israeli economy until the early
1990s. However, by the end of the decade, FDI had become one
of the most clear expressions and indicators of high-tech
offshoring within the Israeli reality and Israel had become,
perhaps, the most clear example of what FDI can do for a local
economy.
The rise in FDI in Israel was actually the result of two
seemingly unrelated processes. The first process was associated
with the liberalization process of the Israeli economy from
1985 onward. Due to deregulation of the capital and foreign
currency markets, for the first time in its history the
transfer and investment of capital was both more possible
(from a legal perspective) and easier (from a practical
perspective). However, the above was a necessary - but not
sufficient - factor in the striking change in the role of FDI
32
in the Israel high-tech sector. It was only when the Israeli
high-tech sector matured that it had became not only possible
- but prudent - to invest in what had begun to be viewed as
the "Silicon Wadi".38
The Israeli high-tech sector focused both the attention of
local financiers (who made use of both local and foreign
funds) and foreign investors. The local VC community, which
was practically non-existent in the beginning of the 1990s
numbered no less than 50 firms by the year 2000. These local
forces are joined - if not dwarfed by - no less than 350
foreign investors investing in Israel including over 200
foreign VC funds, 30 corporate VC funds and 70 investment
companies that have been responsible for annual investment
rates of over one billion dollars a year since over the past
few years.39 Nearly half of all foreign investment in Israel
38 "Wadi" is an Arabic term commonly used in Hebrew for "gulley" or "valley". Once having been "crowned" the local answer to Silicon Valley, Israel began to attract the attention of both journalists and investors alike. In a rather glib assessment of the situation Newsweek magazine (April 8, 1996) stated that "the land of milk and honey has turned into the land of high-tech and money." A spate of similar articles regularly appeared in both the business press as well as the "general" popular pressover the following years.. 39 The Israel Advantage. An OECD working paper entitled: VC Policy Review:Israel, January 28, 2003 noted that from 1998-2001 Israel had the highest proportion of VC capital raised per GDP (1.3%). For comparison sake, the United Kingdom had .68%, Sweden .61% and the United States, .58%. In addition, over 300 local Israeli high-tech firms have raised ten-times theamount of capital than their Irish counterparts over the past two years serving as an indication of the strength of local high-tech forces. .
33
comes from the United States, with an additional quarter
coming from Europe.40 Prominent actors among foreign investors
include the Walden, Stanley Morgan, ATT Pension Fund, the MIT
Endowment Fund, Chase and Sequoia.
But, VC monies account for only roughly 33% of the total
amount of FDI in Israel from 2000-2003.41 Another important
expressions of FDI can be found in direct investment in the
stock market, which has focused both on the high-tech sector
and the privitization of government entities and holdings
(including in the banks).
Another aspect of foreign influence on the Israeli economy
can be found in the very active mergers and acquisitions which
have field which has developed over the last decade, primarily
with regard to high-tech companies.42 Among the most well-
publicized mergers and acquisitions in the high-tech sector
were:
o the purchase of Chromatis by Luscent for 5 billion dollars
o the purchase of Marvell by Galileo for 2.7 billion dollars
40 The Israel Advantage41 The Israel High-Tech & Venture Capital Industry a presentation by the Israel Export & International Cooperation Institute 2005.42 The Israel High-Tech & Venture Capital Industry.
34
o the purchase of New Dimension by BMC for 675 million
dollars and
o the purchase of Mirabalis by AOL for 400 million dollars.
In recent years there has also been a "reverse" flow of
investments from Israel
abroad. First, as noted, an increasing number of Israeli
companies, primarily in the high-tech sector, have purchased
overseas entities. The most significant of these purchases
thus far has been Amdoc's purchase of the Canadian company
Architel for 358 million dollars. Other companies have
engaged in joint ventures in which they utilize their
knowledge and skills in markets heretofore not accessible to
them.
Finally, as previously noted, there are currently more than
100 Israeli companies traded on Wall Street - again -
primarily from the high-tech sector. With 90% of new start-
ups incorporating overseas in order to evade taxes, there
have been questions regarding the true added value that these
firms provide to Israel.43 Joel Bainerman, 44 a veteran
43 Israel High-Tech & Investment Report, September 2000 (www.ishitech.co.il). 44 Joel Bainerman 2002. From the website of Israel Technology, www.israeltechnology.co.il.
35
observer of the Israeli high-tech scene, suggested that the
"discovery" of the Israeli high-tech on the part of VC funds
and Wall Street bankers changed the nature of Israeli high-
tech in a fundamental - and negative - fashion.
Instead of toiling toward the creation of a business
venture based on real needs of the local and international
market (as had been traditionally done), many of the start-
ups were rushed to do an IPO. As such, they began to be
viewed not as a "means" towards an end (creation of real
value to investors and the economy on the whole), but rather
"ends" in themselves. The short-term concerns of financiers
has led to a situation in which fewer start-ups come to
fruition and fewer established enterprises reach the levels
of success that were common in the more veteran Israeli high-
tech firms. Significantly, most of the profits accrued by
foreign entities were not funneled back into the Israeli
economy neither via local purchases nor increased employment,
but rather were increasingly taken elsewhere.
Similarly, while the high-tech companies may have
produced more wealth in Israel during the last seven years
than in all the previous fifty years of its existence, the
36
process may be little more than a "millionaire machine"
providing little benefit to the country at large. Indeed,
Pearl suggested that a considerable part of the much touted
growth in national GNP was an illusion and could be
attributed directly to the extraordinary figures at which
some high-tech firms were purchased.45 As such, the wealth
created new millionaires while leaving most (and predictable)
sectors of the public behind. Indeed, one direct result of
the above was the strengthening of the trend toward a
disparity in income between the poor and rich which is
currently the largest in the West.46
Customer Relations: A New Niche for Offshoring in Israel?
Israel is not typically viewed as a location for the
offshoring of customer service. Indeed, there is only one
English language call-center in Israel and it was established
by the New Jersey-based telecommunications firm IDT, not as a
profit center, but as an act of "Zedaka" (Hebrew for "charity")
aimed at giving employment opportunities to unemployed people
in Jerusalem. The center utilizing the pre-existing 45 Pearl 2003 suggested that the wide-spread fascination and self-satisfaction with the tremendous success of Israel in the high-tech arena led to a situation in which there was no real discussion of the meaning ofthe success neither on a practical economic not ideological level. 46 Annual Report of The Central Bureau of Statistics: 2004 (www.cbs.gov.il).
37
telecommunications infrastructure that the company markets and
employs 600 individuals who have immigrated to Israel from a
variety of different countries. Since its inception two years
ago it has provided services in the following languages:
English (both American and British), French, Spanish, Russian,
Dutch and German.
Center management believes that they must and can move up
the value chain and provide more sophisticated (and expensive)
services than are typically available from call centers in
countries such as India or even Ireland such as telemarketing,
help desk service etc. and other types of scripted
conversations. Indeed, many of the center all center staff
have familiarity with and personal experience in the
offshoring countries, a work-ethic that makes their work more
predictable and even citizenship from countries they serve. In
addition, a majority have academic training.
As such, the center is beginning to capitalize on growing
dissatisfaction with offshoring to cultures and individuals
who need to be shown old episodes of the television sitcom
"Friends" so that they learn about American culture and slang.
The center has begun to market their services as a type of
38
near-shoring which offers the comforts of the home country
without the total cost. Indeed, in a recent conversation with
the CEO of the center he described how he recently told
representatives of an American mortgage bank that "his staff
does not have to learn about the customer population, for had
they not immigrated to Israel they would be the customer
population."47
High-Tech Offshoring and Business Ethics
Quite unintentionally perhaps, one of the things being
offshored to the 3Is and other host countries are expectations
and behaviors related to desired business behavior of the
offshoring countries. This unintentional by-product of
offshoring may be a contribution to both the development of
professional business behavior in the host countries as well
as the development of more predictable, satisfying and
profitable business relations among individuals from different
cultural and social backgrounds. Indeed, in the Israeli case,
the high-tech revolution has led to the establishment of on-
going, intense and complex relations between business-people
in Israel and abroad - particularly in the United States. In
47 Private conversation with Joseph Shmidman, April 4, 2005.
39
this section the impact of American business ethics on the
Israeli business reality will be briefly outlined.
In principle there are two modes through which American
business ethics may impact Israel. First, the on-going type of
relations described may likely lead to a reexamination of the
"boundaries" of the Israeli business-person as they are faced
with the necessity to explain (at a minimum to themselves) why
and how they conduct themselves in the marketplace. However,
more importantly, the high-tech revolution in general and
offshoring in particular has dictated the establishment of
official forums and processes through which the limits of
business ethics will be examined.
An example of the above is the Sarbanes-Oxley act which
calls for an overhaul of accountability systems in publicly
held corporations. More specifically, these corporations are
required to put into place a code of ethics and report
violations of that code to the proper authorities. Israeli
companies traded on Wall Street will be required to abide by
these new directives. Similarly, Israeli companies must take
into account the demands and details of the Federal Sentencing
Guidelines regarding improper business behavior if they are to
40
operate in the United States. Finally, even "local" Israeli
companies must meet the expectation (whether formal of
informal) of both the American corporate world and the
American government, itself, if they are to enter into
business agreement and cooperation with them.48 Another
direct effect of offshoring is the requirement of American
companies that all of their Israeli employees abide by the
company’s code of ethics. To that end, these companies require
their "local" Israeli employees to receive training with
regard to the ethical expectations of the company. In fact,
most of these companies require these employees to pass a test
regarding the ethical code and to sign an acknowledgement that
they accept the code as a binding document with regard to
their business behavior.
Finally, companies such as Motorola and Intel have launched
high profile projects through which they contribute to the
surrounding community. This concept and expression of
48 There is a growing consciousness in the Israeli business community withregard to business ethics. The author is currently editing an Israeli edition of a guidebook for the writing of ethical codes based on that of the Washington-based Ethics Resource Center (www.erc.org). A concrete example of the influence of American business expectations on Israel is the new regulation of the Israeli Security Authority which is modeled on Sarbanes-Oxley and will require all Israeli companies traded on the Tel Aviv Stock Exchange to adopt a code of ethics also. Similarly, the IsraeliVenture Capital Association is drafting a code of ethics which will be modeled on that of their American counterpart.
41
"corporate responsibility" is rather foreign to most Israelis
and is still more an exception than the rule of local business
behavior. With that, the changes that are taking place in
Israel with regard to the proper relationship between the
business community and the surrounding community seem to
emulate the "American" approach to corporate citizenship.
42
Hi-Tech Offshoring in Israel: Problems and Possibilities
As has been seen, Israel plays a unique role in the world
of high-tech offshoring. Its success as a location for R&D and
venture capital and mergers and acquisitions is unparalleled.
It has been able to both act as a host for multinational
corporations while maintaining a vibrant local high-tech
industry which has achieved mutually beneficial alliances with
those corporations. However, as policy-makers (hopefully)
examine the changing panorama of high-tech offshoring and look
to the future in order to best maintain Israel's position,
some troubling questions emerge.
First, to what degree can Israel's success be viewed as a
product of planning and to what degree was it a matter of
serendipity? Local macro-economic policy changes, an
unexpected and almost unparalleled wave of immigration and the
birth of the internet may have provided Israel with a unique
"window of opportunity" which may not remain open. Indeed,
Professor Shimon Schocken, dean of one of the leading computer
department in
Israel noted that due to the problems that the military had
43
vis-à-vis computer security, Israel "by sheer luck" had the
answer so so many of the problems posed by the Internet.49 What
is being done today to analyze the potential needs of the
high-tech sector?
49 Perman 2000
References
Churella, Albert. From Steam to Diesel: Managerial Customs and Organizational Capabilities in the Twentieth-Century American Locomotive Industry, Princeton, N.J.: Princeton University Press, 1998, 231
44
As the Israeli military constricts due to budgetary
constraints and the international market for military goods
recedes, how can Israel maintain the R&D advantage afforded by
military R&D?
Arora, Ashish, Gambardella, Alfonso, Torrisi, Salvatore, “In the Footsteps of the Silicon Valley? Indian and Irish software and theInternational Division of Labor,” in Building high-Tech clusters: Silicon Valley and Beyond, eds. T. Bresnahan and Alfonso Gambardella, Cambridge UK: Cambridge University Press, 2004, 78-120.
Asher, I. and Zadok, M.Promoting Science, Education and Society: The Academic-Government
Challenge, Jerusalem. Israel: The Israeli Society of Science and Humanities, 2004.
Bainerman, J.2002. What Happenned to Israeli Hi-Tech? Electronic
document, www.israeltechnology.co.il, accessed February 15, 2005.
Ben-Bassat, AviThe Israeli Economy 1985-1998: From Government Intervention to Market
Economics, Cambridge: MIT Press, 2001.
Blunden, Bill Offshoring IT: The Good, The Bad, and The Ugly. New York: Apress,
2004.
Bonvillian, William B.Buttressing the Federal Role in Innovation, Washington DC: GeorgeWashington Center for International Science and Technology
Policy, 2004.
Breznits, Dan.
45
What should or can Israel do in order to keep its own
high-tech industry from transferring jobs overseas in order to
save money? How can Israel compete for jobs in a world where
its average salary is much closer to that of the United States
than India or Russia?
Software Tooling: the Evolution of the Israeli Software Industry. in From Underdogs to Tigers: The Rise and Growth of the Software Industry in Brazil, China,. India, Ireland, and Israel. eds.,Ashish Arora and Alfonso Gambardella, eds. Oxford UK: Oxford University Press, 2005, 72-98.
Buy USAElectronic document, www.buyusa.gov, accessed October 10,
2004.
Canadian Software Research Council2004 Trends in Offshoring of IT Jobs. Electronic document,
www.shrc.ca, accessed March 10, 2005.
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document, www.cato.org, accessed September 8, 2004.
Central Bureau of Statistics (Israel).Development of Information Communication Technology in the Last Decade, Jerusalem: Central Bureau of Statistics, 2001.
Annual Statistical Report, Jerusalem: Central Bureau of Statistics, 2004.
De Fontenay, C. and Carmel, E. Israel's Silicon Wadi: The Forces Behind Cluster Formation, Stanford CA:
Stanford Institute for Economic Policy Research, June 2001.
Dun and Bradstreet Israel
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Can Israel leverage the personal and professional skills
of its one million Russian speaking immigrants to serve – at
least as an intermediary – as Russia becomes a more popular
location for offshoring? Can it use Western immigrants to
2004 Dun's 100: Israel's Largest Enterprises. Electronic document,
www.dundb.co.il, accessed February 15, 2005.
Elon, A.Israel: Fathers and Sons, New York: Holt, Rinehart and
Winston, 1971.
Giarratana, Marco, pagano, Alessandro, Torrisi, Salvatore, “The Role of MNCs in the Evolution of the Software Industry inIndia, Ireland and Israel. From Underdogs to Tigers: The Rise and Growth of the Software Industry in Brazil, China,. India, Ireland, and Israel, eds., Ashish Arora and Alfonso Gambardella, Oxford UK: Oxford University Press, 2005, 207-235.
Global Production2004 Emerging Economies. Electronic Document,
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Electronic document, www.mfa.gov.il, accessed March 25, 2005.
Jameson, Frederic and Moyoshi, Masao, eds., The Cultures of Globalization. Durham and London: Duke University Press, 1999.
47
offer a different - and more quality oriented - model of
customer service which are not replicable in India?
What should or can Israel do in order to maximize the
benefit that the state and its citizens should receive from
profits achieved by foreign investors? What has been the real
Kapur, Devesh and McHale, John“Sojourns and Software: Internationally Mobile Human Capital and the
Software Industry in India, Ireland and Israel,” in From Underdogs to Tigers: The Rise and Growth of the Software Industry in Brazil, China,. India, Ireland, and Israel, eds., Ashish Arora and Alfonso Gambardella, Oxford UK: Oxford University Press, 2005, 236-274.
Levav, A. Shevavim Shel Tikva (The Birth of Israel's High Tech), Tel Aviv: Zimora-Bitan, 1998.
Levy, Pierre (2005). “Cyberculture,” in The Global History Reader, eds., B. Mazlish and A. Iriye, NY: Routledge, 52-59.
Mazlish, Bruce and Iriye, Akira eds., The Global History Reader. NY:Routledge, 2005.
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CA., 2003.
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Development. .
OECD
48
impact on the economy of the high-tech boom? Has the economic
boon associated with high-tech widened divisions in society
between “periphery” and “center”, “more educated” and “less
educated” and “rich” and ”poor”? How can Israel best mold a
society which combines some of the historical concern for
2003 VC Policy Review: Israel. Electronic document, www.oecd.org, accessed
February 15, 2005.
Pearl, M. B'Inayim P'kuchot (While We Were Watching), Tel Aviv: Maariv, 2003.
Perman, S.2000 Startup Nation. Electronic document, www.eCompany.com,accessed
March 10, 2004.
Saxenian, A.Local and Global Networks of Immigrant Professionals in Silicon Valley, San Francisco, Public Policy Institute of California, 2002.
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The Financial Express
49
community and mutual aid with the challenges of a market
economy in which high-tech opportunities lead the way?
Finally, how can Israel maximize the potential benefits
that offshoring may offer in the reexamination of its ethical
2005 India's Threat to Israel's High-Tech Industry. Electronic Document,
www.nasscom.org. Electronic document, accessed March 31,2005.
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Offshoring of Services. GAO Report Number GAO-04-932.
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After Silicon Valley, Tel Aviv Ranks Best for Tech Startups: StudyBy Mark Milian View ProfileEmailTwitter| Nov. 21, 2012 2:12 PM EDT | Posted in Global| 10 Comments
Lechner, F. and Boli, J. (2011). The Globalization Reader, Fourth Edition. Wiley-Blackwell, Chichester, England.
50
business climate and international expectations as it - itself
- turns into an economic power of consequence ?
Table 1
Ranking of Israel and India as Possible Location for
Offshoring Activities
Source: Website - www.globalproduction.com
IsraelIndiaItemRankScoreRankScoreLabor
Costs18$6.702$0.81/hourSkill-
base3.758*23.125*Infrastructure6.768*23.000*
* scores out of a possible 1.0.
51
Endnotes
References
Blunden, B. (2004). Offshoring IT: The Good, the Bad and the Ugly.
Apress, Berkeley, CA.
Table 2
R&D Expenditures: An International Comparison
Source: Business Week, October 11, 2004 and OECD reports
CountryR&D Spending as percent of GDPIsrael
4.7South Korea 2.9United States2.4OECD 2.2Ireland1.4India1%
52
: The IT; United States Government Accounting Office,
International Trade
Diagram 1
Map of the world with the division of
Offshoring activities
Business Week, February 3, 2003
53
Diagram 2
Offshore Opportunities
Taken from "Offshoring: Is It a Win-Win Game? - McKinsey
Global Institute
55