Academic and Business Writing

Academic and Business Writing

Instructor: James Brennan

Hochschule Fresenius Köln

Faculty of Economics & Media

Business Psychology

Semester: 5

Student Name: Hong Kha Le

Student I.D. No.: 129082

Due Date: 2013-07-22

The impact of Corporate Social Responsibility on

the average consumer’s buying behavior


Class: Academic and Business Writing

Academic Paper



Business Psychology

Semester: 5



Due Date: 2013-07-22

The impact of Corporate Social Responsibility on the average consumer’s buying behavior

Hochschule Fresenius Köln Academic and Business Writing // James Brennan Hong Kha Le // Business Psychology // Semester: 5



III

Contents

1 Introduction ........................................................................................ 4

2 Definitions .......................................................................................... 4

2.1 Corporate Social Responsibility ................................................ 5

2.2 The average consumer ............................................................. 5

3 Results of the research on consumers’ reactions towards CSR .... 6

4 Conclusion ......................................................................................... 8

Bibliography ................................................................................................ 10



4

1 Introduction

“The purpose of business is not to make profit but to satisfy the needs of

customers. The consequence of satisfying these needs is incremental profit,”

stated Peter Drucker, whose research contributed to the practical and

philosophical foundations of modern business, already in 1953 in his classic

book The Age of Discontinuity (cited after Barrett 2013).

For many decades, this message has been forgotten by many businesses in

the pursuit of profit at any cost, which caused companies to being managed by

shareholder theory (Barrett 2013). Shareholder theory assumes that the sole

responsibility of a company is to maximize its profits for its shareholders,

whereas stakeholder theory is based upon the belief that companies need to

consider the effects of their actions on all interested parties involves, even if

profitability is neglected. Stakeholders can be employees, suppliers,

customers, the environment, the community, but also shareholders. (Mohr, et

al. 2005, 124)

Ironically, businesses are often still at the service of shareholders and thus

only deal with making money for them – at the expense of customers. With

declining public trust in governments and companies all around the world, a

change needs to come. Hence it is not surprising that one of the primary sales

trends for 2013 is the move away from the commonly accepted corporate view

that everything is about maximizing profits and making money, towards a

greater emphasis on Corporate Social Responsibility, in short CSR (Barrett

2013).

In this assignment, I intend to prove that companies’ Corporate Social

Responsibility has indeed a positive impact on the buying behavior of an

average consumer. Consequently, CSR does not have to come along with

reduced profitability.

2 Definitions

In order to prove my thesis, the concept of CSR will be defined at first. Then,

the average consumer needs to be characterized and distinguished from other

types of consumers.



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2.1 Corporate Social Responsibility

Corporate Social Responsibility, in short CSR, can be defined as “a balanced

approach for organizations to address economic, social and environmental

issues in a way that aims to benefit people, communities and society”

(Leonard and McAdam 2003, 27). CSR considers many issues such as

human rights, unfair business practices, workplace and employee needs, but

also environmental aspects, community involvement, social development and

consumer interests (Leonard & McAdam, 2003, p. 27-28).

Besides product manufacturing and integrity, CSR impacts an organization’s

marketing and advertising as well as selling practices, thus providing a wide

range of advantages to businesses, including reducing absenteeism and

fluctuation of employees, protecting its brand image and improving customer

satisfaction (Leonard & McAdam, 2003,29- 30).

2.2 The average consumer

The average consumer is not that typical eco-type with high social

preferences. In addition, the average consumer’s income is rather low (Etile

and Teyssier 2011, 1). His consumer behavior must be distinguished from

“socially responsible consumer behavior” (SRCB) which can be seen as an

enduring personality trait (Mohr et al. 2005, 127). SRCB can be defined as “a

person basing his or her acquisition, usage, and disposition of products on a

desire to minimize or eliminate any harmful effects and maximize the long-run

beneficial impact on society” (Mohr et al. 2001, 47).

In order to have a significant impact on consumers’ purchasing behavior, a

company’s level of CSR first needs to be perceived by consumers. Hence,

building awareness is probably the main purpose behind cause-related

marketing, one of CSR’s facets. It can be defined as a company promoting

that a certain percentage of sales will be spent on supporting a particular non-

profit organization or cause. The average consumer’s knowledge of a

company’s CSR level is speculated to be quite low. Consequently, lack of

awareness restrains companies’ CSR impact on consumer behavior (Mohr et

al. 2001, 47-48).



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However, these findings now are more than a decade old. A certain trend can

be observed recently that also the average consumer is assimilating more and

more the eco-type consumer: In 2010, already 9 out of 10 consumers think

that companies should improve society and the environment while achieving

their business goals, and 83% of consumers think that companies should

support nonprofits and charities with financial donations (Epstein-Reeves

2010). In addition, the EcoPulse 2013 study – a survey exploring how

Americans buy green products and their awareness of CSR initiatives, found

that the economic recovery has rearranged consumers’ priorities towards

social responsibility and the environment. The survey’s results indicate that

consumers nowadays care more about how companies produce their products

rather than what they make. After all, company’s CSR activities still have an

impact on 1 out of 3 consumers of those being surveyed (Environmental

Leader 2013)

3 Results of the research on consumers’

reactions towards CSR

Already early on in the 1990ies, different surveys show that a company’s CSR

activity had a significant impact on consumers’ buying behavior. For instance,

Ross, Stutts and Patterson (1990-91) interviewed 225 people and found that

for about half of their sample, a company’s support of a charitable cause had

been the main reason for them to purchase their product. In another telephone

survey, Smith and Alcorn (1991) also found that almost half of their

interviewees would like to switch brands or support companies that make

financial donations to non-profit organizations (cited after Mohr et al. 2001,

49).

One should keep in mind, however, that data derived from surveys usually

suffers from the so-called social desirability response bias. This bias describes

the tendency of respondents to answer questions in a manner that is

considered positively by other people or the society in general. Thus their

answers might not be true either due to over-reporting what is seen as good

behavior. When completing a survey about their reactions to a company’s

CSR activity, interviewees may want to appear considerate, unselfish and

concerned to the interviewer as well as to themselves. Therefore, simple



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surveys possibly overemphasize the potential effect of CSR on purchase

decisions.

Furthermore, Mohr et al. (2001, 47-48) state that studies measuring consumer

awareness or knowledge of companies’ more general social responsibility

levels could not be found. A reason for this possibly is that CSR is such a

broad and complex concept that it is too challenging to measure. And even in

2011, Etile and Teyssier still find that consumers' reactions to companies’

CSR activities have been less carefully analyzed in economics, maybe

because there is a wide gap between a positive attitude towards social

responsibility and actual consuming behavior (Etile and Teyssier 2011, 2).

According to Lindgreen and Swaen (2010, 2), communicating about social

activities may come along with negative side effects, thus not always

benefitting the communicating company, particularly because CSR

communication might trigger stakeholders’ skepticism.

However, in their recent extensive review of corporate social responsibility

(CSR) literature based on 588 journal articles and 102 books and book

chapters, Aguinis and Glavas (2012, 952) find consumer loyalty, positive firm

evaluations and customer choice of the company or the product among many

positive outcomes of CSR.

After all, many people feel indeed very alarmed about our planet because of

food and water insecurity, dangers to health and wellbeing and environmental

destruction. Yet, many feel paralyzed about their incapability to cause any

significant change. But if the company they buy products from or maybe work

for is committed to be socially responsible, people may feel empowered to

contributing and making a difference (Barrett 2013).

Lindgreen and Swaen (2010, 3) also found that the basic notion that CSR can

be profitable for businesses obviously propels corporate interest towards CSR.

Eventually, companies can build a competitive advantage by considering non-

economic aspects. Besides, they can differentiate themselves from their

competitors and create a better reputation and image, but also consumer

goodwill as well as positive employee behavior and attitudes.



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So when a consumer purchases a product from a socially responsible

company, the consumer is indirectly donating, namely via the company, to the

respective beneficiaries of the aforementioned CSR activities, for example to

employees or communities of farmers. The product’s utility is increased

accordingly to the amount of the indirect donation, leading to a higher

additional benefit of the product (Etile and Teyssier 2011).

Mohr et al.’s (2005) experimental results indicate that CSR has a significant

positive effect on rating a company and purchase intentions. Hence, certain

characteristics of a company beyond its products, for example its reputation,

can influence the impression of the company as well as buying choices.

4 Conclusion

All in all, one can say that CSR can have a significant and positive impact on

the average consumer’s buying behavior. One key reason surely is the global

trend towards a more responsible, thoughtful, “green” consuming behavior.

Nevertheless, companies need to be careful communicating their CSR

activities. They may appear too highfaluting which might trigger stakeholders’

skepticism. There is a thin line between boasting and making consumers

aware of the company’s CSR activity, for instance via public relations, media

or simply by labels on its products.

Different kind of consumers may have different levels of social preferences.

But if consumers are not able to distinguish a CSR-product from a non-CSR

product, then purchasing the former instead of the latter will not bring any

additional benefit. This is the purpose of printing labels on product packages

since their function is to inform consumers about the companies’ strategies

(Etile and Teyssier 2011, 17).

However, labeling products in order to increase company’s sales might be

exploited by unscrupulous marketers (Mohr et al. 2005, 142). The

trustworthiness of a CSR label is an essential concern. Some companies

might cheat and only seek green-washing (Etile and Teyssier 2011, 27).

In conclusion, companies should only engage in sound and reliable CSR

programs which consumer think are driven, at least partly, by a sincere desire



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to help others, since the motives for CSR are habitually questioned. On the

opposite side, consumers need to be careful and should not automatically

trust CSR labels, especially if these are lesser known.



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Bibliography

Aguinis, Herman and Glavas, Ante. 2012. “What We Know and Don’t Know

About Corporate Social Responsibility: A Review and Research

Agenda.” Journal of Management 38 (July): 932-968.

http://jom.sagepub.com/content/38/4/932.

Barrett, Sue. 2013. Corporate social responsibility at the sales coalface – no

more only 'what's in it for me'. http://www.smartcompany.com.au/sell-

like-a-woman/056151-corporate-social-responsibility-at-the-sales-

coalface-no-more-only-what-s-in-it-for-me.html.

Environmental Leader. 2013. Consumer Buying Goes Green With Economic

Recovery. http://www.environmentalleader.com/2013/06/28/consumer-

buying-goes-green-with-economic-recovery/.

Epstein-Reeves, James. 2010. Consumers Overwhelmingly Want CSR.

http://www.forbes.com/sites/csr/2010/12/15/new-study-consumers-

demand-companies-implement-csr-programs/.

Etile, Fabrice and Teyssier, Sabrina. 2011. “Corporate Social Responsibility

and the Economics of Consumer Social Responsibility.” Working Paper

ALISS 05 (August): 1-33.

https://www.paris.inra.fr/aliss/content/download/3398/33356/version/2/fi

le/ALISSWP2011-05Sabrina.pdf.

Leonard, Denis and McAdam, Rodney. 2003. “Corporate Social

Responsibility.” Quality Progress 36 (October): 27-32.

http://alexandrow.pdforms.texas-

quality.org/SiteImages/125/Reference%20Library/Social%20Responsib

ility%20-%20Leonard.pdf.

Lindgreen, Adam and Swaen, Valérie. 2010. “Corporate Social Responsibility.”

International Journal of Management Reviews 12 (March): 1-7.

http://onlinelibrary.wiley.com/doi/10.1111/j.1468-

2370.2009.00277.x/pdf.



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Mohr, Lois A., Webb, Deborah J. and Harris, Katherine E. 2001. “Do

Consumers Expect Companies to be Socially Responsible? The

Impact of Corporate Social Responsibility on Buying Behavior.” The

Journal of Consumer Affairs 35 (Summer): 45-72.

Mohr, Lois A., Webb, Deborah J. and Harris, Katherine E. 2005. “The Effects

of Corporate Social Responsibility and Price on Consumer

Responses.” The Journal of Consumer Affairs 39 (Summer): 121-147.

Business Part


Class: Academic and Business Writing



Business Psychology

Semester: 5



Due Date: 2013-07-22


II

Contents

1 Cover Letter ............................................................................................................... 3

2 Curiculum Vitae ......................................................................................................... 4

3 Survey Letter ............................................................................................................. 5

4 Survey ........................................................................................................................ 6

5 Case Study ................................................................................................................ 8

6 Job Announcement ................................................................................................. 10

7 Affidavit ................................................................................................................... 12


3

Hong Kha Le Graeffstr. 1 50823 Cologne GERMANY 19 June 2013

Sophie Mataba hmv Canary Wharf, 1 Canada Square, Greater London E14 5AA, UNITED KINGDOM

Dear Ms. Mataba

Internship: Human Resource Associate from 1 August to 1 October 2013

I am currently studying Business Psychology at Fresenius University of Applied Sciences in

Cologne (Germany), majoring in Human Resource Management. After graduating in March

2014, I intend to become an HR manager. Therefore, I would like to gain practical experience

at the PageGroup in London and deeper insights into the recruiting industry in the UK.

During my internship at Helex Asia in Singapore – a recruiting firm specialized in

management consultants – I gained much experience in all stages of the recruitment cycle. I

assisted the Managing Partner of Helex Asia. I was able to quickly adopt a hands-on

approach and managed challenging tasks such as administrating senior candidates and

clients and executing online marketing. Moreover, I developed a deep understanding of

Fortune500 companies’ activities in China and Southeast Asia.

I enjoy interacting with people, and my ambitious team spirit proved its worth many times in

project studies conducted at the university. In addition, I gained excellent presentation and

rhetorical skills in different communication courses.

Thank you very much in advance for reviewing my application, I look forward to your reply.

Yours sincerely

Hong Kha Le

Enclosure: Curriculum Vitae


4

Hong Kha LE [email protected], +49 176 9264 2853

Graeffstr.1 (App. 2611), 50823 Cologne EDUCATION 09/10 – 02/14 University of Applied Sciences Fresenius, B.A. in Business Psychology Cologne, Germany (expected) Majors: personnel psychology, behavior economics, consumer and media psychology

Current overall average grade: 1.3 (GPA 3.7)

100% merit based scholarship to cover university fees; total monetary value 23,400€ 01/11 – present German National Academic Foundation

Germany's largest organization sponsoring students of outstanding academic achievements (top 2% in Germany)

2003 – 2010 Windthorst-Gymnasium Meppen, Abitur 2010 Meppen, Germany

Overall average grade: 1.2 (GPA 3.8), valedictorian (graduated at top of class)

Main subjects: English, French, Math

Class President at the Windthorst High School Meppen 08/08 – 07/10 START-foundation

A scholarship for committed and gifted high school students with a migration background PROFESSIONAL EXPERIENCE 09/12 – 03/13 Helex Asia (www.helexasia.com), internship Singapore Asia’s first and only executive search firm dedicated exclusively to finding Management Consulting

Talent

Assisted the Managing Partner of Helex Asia, a former McKinsey Management Consultant and INSEAD MBA

Administrated candidates and clients

Executed online marketing

Used "cutting edge" tools in the area of social networking (Xing, LinkedIn, Facebook) and SaaS (Software as a Service)

Developed deep understanding of Fortune500 companies’ activities in China and Southeast Asia

01/11 – present University Fresenius (marketing department), working student Cologne, Germany

Participated in several trade fairs around Germany to showcase the university’s business studies

Advised interested applicants for the university Fresenius on courses of business studies and career opportunities

Prepared and executed introduction days for freshmen 09/10 – present SUMO GmbH (www.sumo.de), working student Cologne, Germany One of the market leaders in web-ranking and search engine optimization (SEO) in Germany

Worked in the field of off-page optimization

Executed linkmanagement for several clients and thus for the organic and continuous growth of external links in order to achieve higher ranks on search engine result pages

Set up and maintained social bookmarking accounts 07/10 – 08/10 McDonald’s, temporary employment Meppen, Germany

Worked at a McDonald’s restaurant as a food service employee

Bridged the gap between my high school graduation and the beginning of my university studies ADDITIONAL INFORMATION

German national; born 12th February 1991 in Meppen, Germany

Languages: German (native), English (fluent), French (intermediate, DELF B2), Vietnamese (basic), Spanish (basic)

Computer/EDV: Word (advanced), PowerPoint (advanced), Excel (basic), SPSS (advanced)

Interests: Singing and performing with choirs and a cappella groups; aerobics & Zumba, psychology

mailto:[email protected]

http://www.helexasia.com/

http://www.sumo.de/


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Hong Kha Le Graeffstr. 1 50823 Cologne GERMANY

19 July 2013

Mercedes Jones 742 Evergreen Terace Springfield, IL 62701 UNITED STATES OF AMERICA

Dear Ms. Jones

Facebook Usage Survey

My name is Hong Kha Le and I am currently writing my Bachelor thesis in cooperation with

Facebook. In order to understand why people are using Facebook and their attitude towards

Facebook, I would like you to participate in my survey about Facebook usage.

The survey will require approximately five minutes to complete. I would highly appreciate it if

you could answer the thirteen questions posed by the survey and remit it to me no later than

September 30, 2013 in the self-addressed, stamped envelope provided. As a matter of

course, all information will remain confidential

As an added token of our appreciation, every participant has the chance to win an all-

expenses-paid trip to Berlin, the capital of Germany!

Should you have any questions, please feel free to contact me at any time:

[email protected] or (+49) 176 9264 2853.

Yours sincerely

Hong Kha Le

Enclosure: Facebook Usage Survey, return envelope



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Facebook Usage Survey

Please tick one box per question, unless otherwise requested.

1) Are you female or male? Female □ Male □

2) Your age: I am _____ years old

3) Do you have a Facebook account? Yes □ No □

If not, why? ______________________________________________________________

(Please specify and proceed to question 7)

4) On average, I use Facebook ______ minutes per day

5) I have _____ friends on Facebook

6) I use Facebook on my… (Please tick all relevant answers)

□Personal computer / Notebook □ Tablet (e.g. iPad)

□ Smartphone □ Other _____________________

Now, please answer the following questions about motives about and attitudes towards Facebook

usage by indicating your level of agreement.

7) I think that Facebook is a good platform for communication.

Strongly Agree □ Agree □ Disagree □ Strongly Disagree □

8) I prefer another online platform to communicate with my friends.



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9) I believe that Facebook is a good platform for self-portrayal.


10) Facebook has been improving our lives.


11) Facebook will still exist in 20 years.


12) In 20 years, I will (still) have a Facebook account.


13) My life has become more complicated because of Facebook.


Thank you for your valuable contribution! If you would like to participate in our prize draw, enter

your e-mail ________________________________________________

[1] http://www.computerhope.com/comp/yahoo.htm Retrieved July 21, 2013.

[2] http://pressroom.yahoo.net/pr/ycorp/overview.aspx Retrieved July 21, 2013.

[3] http://files.shareholder.com/downloads/YHOO/2594600577x0x239565/4f32ddd0-82e5-47c2-ac71-

75403ebbb404/YahooCodeOfEthics_Ext_1008.pdf Retrieved July 21, 2013.

[4] http://www.specimentemplates.org/mission-statements/yahoo-mission-statement.htm Retrieved July 21, 2013.


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Case Study: Yahoo

1 About Yahoo

Yahoo is the company behind the Yahoo! Internet Search and related Internet services. It

was founded in January 1994 by Jerry Yang and David Filo: The "yahoo.com" domain was

created on January 18, 1995. Eventually, Yahoo was incorporated on March 1, 1995 [1].

Initially, it was named “Jerry and David’s Guide to the World Wide Web”. However, the name

later changed to “Yahoo”, which stands for “Yet Another Hierarchical Officious Oracle”.

Yahoo is headquartered in Sunnyvale, Calif., and currently has 11,500 employees in 25

countries, provinces, and territories. Yahoo offers a variety of services, including their search

engine, communication tools such as e-mail and forums and shopping services [2].

2 Yahoo’s values

In Yahoo’s Code of Ethics [3], it is stated that its values are the company’s core. It says: “Our

values shape the culture and define the character of our company. They are at the heart of

who we are and what we do.” There are six important values for Yahoo, namely:

- Excellence: Yahoo values integrity and distinction.

- Innovation: Yahoo seeks ideas to change the world.

- Customer Fixation: Customers always come first.

- Teamwork: Open communication is efficient and multiple perspectives are

appreciated.

- Community: Yahoo wants to make a positive impact on the society and empower

consumers in ways never before possible.

- Fun: Humor is said to be an important aspect of their success.

Moreover, Yahoo’s Mission Statement is “to be the most essential global Internet service for

consumers and businesses” [4].

3 Challenge

However, Yahoo’s competitors remain its greatest challenge. Yahoo’s search engine must be

repositioned and distinguished from its biggest competitor, the Google search engine which

generates far more revenue. Moreover, Yahoo’s big presence on personal computers has

[5] http://online.wsj.com/article/SB10001424127887324787004578493130789235150.html Retrieved July 21, 2013.

[6] http://news.bbc.co.uk/2/hi/business/7239220.stm Retrieved July 21, 2013. [7] http://web.archive.org/web/20120717195637/http://timesofindia.indiatimes.com/tech/enterprise-it/strategy/Marissa-Mayer-

hopes-to-improve-user-experience-at-Yahoo/articleshow/15015065.cms Retrieved July 21, 2013. [8] http://finance.yahoo.com/q?s=YHOO Retrieved July 21, 2013.


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not translated well to mobile devices. Here it lacks the benefit of Apple’s popular hardware or

Google's omnipresent smartphone operating software, Android. As of January 2010, Yahoo

held the largest market share in online display advertising worldwide. Nonetheless, in 2011,

Yahoo lost the top spot to Facebook. Eventually, growth needs to come since Yahoo’s

annual revenue has been stuck for years around US$5 billion [5].

The Microsoft Corporation made an unrequested bid to acquire Yahoo for about US$44.6

billion. Yet, Yahoo properly rejected Microsoft’s bid, claiming that it significantly undervalues

the company. However, Yahoo had a market capitalization of only US$22.24 billion three

years later [6].

4 Yahoo’s response

Many drastic changes in the executive board followed Microsoft’s bid. Eventually, on July 16,

2012, former Google executive Marissa Mayer was appointed President and CEO of Yahoo,

which was effective already on the following day [7].

Yahoo has agreed to pay US$1.1 billion for purchasing Tumblr on May 19, 2013. Tumblr is

an only six-year-old company with already more than 100 million users but, so far, very little

revenue.

5 Result

The Wall Street Journal stated that the acquisition of Tumblr would gratify Yahoo’s need for

“a thriving social-networking and communications hub”. Tumblr is quite popular, especially

with numerous younger adults, who stand in contrast to Yahoo's actual older customer base.

Moreover, Tumblr is growing more quickly on smartphones than Yahoo.

Yahoo’s market capitalization has recovered and adds up to US$31.87 billion as of July 21,

2013 [8] as a result of its actions and acquisitions.

http://workforus.michaelpage.co.uk/graduates/opportunities/pagegroup-internships


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PageGroup internships

Are you a current university student with the ability to persuade and

influence, looking for a career in a fast-paced, challenging environment?

PageGroup is giving students like you the opportunity to see what it's like to work in the

recruitment industry through our paid internships. Recruitment isn’t for the faint-hearted, but

if you’re ambitious, proactive and love a challenge, an internship with PageGroup will give you

the chance to prove yourself.

What will I get out of an internship with PageGroup?

We will give you invaluable commercial experience, exposing you to the recruitment industry

through real responsibility with industry-renowned classroom-based training and support. You’ll

be a valued member of a team and will experience the fun, sociable, fast-paced and exciting

environment that we work in on a daily basis. If you do well and impress, you could be offered

a position on our prestigious graduate development programme. And just in case that wasn’t

enough, our internships are among

the best paid student opportunities available.

Our opportunities are flexible around your university timetable, allowing you to work full time

during your university holidays or part-time during term time at an office in your university

town, some of our interns do both. Our full-time internships typically last eight weeks over the

summer, Monday to

Friday in a location close to home. However, if you choose to work for us during term time,

you’ll be based in an office in your university town for a minimum of eight hours a week on

days that suit your university commitments.

What work will I do?

You’ll be working closely with the local director and manager who will allocate you duties

depending on your capabilities and the priorities of the business and location where you are

placed. You will:

Develop your knowledge of PageGroup brands, sales as a profession and the recruitment

industry

Increase your involvement with all stages of the recruitment cycle throughout your internship

Improve your communication skills by speaking with candidates, clients and the rest of your

team

Take responsibility over your own project based assignments such as researching

commercial information about your market

Advertise client roles on our website and screen the applicants

Improve your confidence in real business situations through attending candidate interviews

and client meetings

http://workforus.michaelpage.co.uk/graduates/opportunities/pagegroup-internships


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Receive constructive feedback and development from managers and mentors involved in your

training

Benefit from two days of structured, classroom-based training with members of our

learning and development team

Who can take part in a PageGroup internship?

Excellent communication skills, a desire to interact with people and the ability to adopt a hands-on

approach are vital qualities to succeed in recruitment. We’re inviting ambitious team players with a

passion for sales to join us and take advantage of what we can offer.

What happens to the relationship afterwards?

Feedback from previous interns tells us that they have left with a great understanding of the

recruitment industry, a lot more confidence in the commercial world, a feel for the ethos of our

company and now want to get more involved.

If, after your internship, you have a genuine interest in the role and we feel you have demonstrated

the right skills for a successful career in recruitment, we will arrange for you to meet a relevant

manager of one of our teams. They will interview you for a place on our highly successful graduate

development programme.

If you think you’ve got what it takes please apply now or contact Sophie Mataba.



Affidavit

I herewith swear that this submitted term paper entitled: “The impact of Corporate Social

Responsibility on the average consumer’s buying behavior” and cover letters, case study,

résumé, and survey [collectively=paper] were authored solely by me without any outside

help. Additionally, no other sources were used except those in the bibliography.

Parts of this paper—which also include tables, charts, graphs, figures, and the alike—that

have been taken either verbatim or paraphrased with the same meaning from other works

have in each case been properly cited with regard to their origin and authorship.

This paper either in parts or in its entirety—be it in the same or similar form—has not been

submitted to any other examination body and has not been published.

Cologne, 22 July 2013

Hong Kha Le

Academic and Business Writing

Documents

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