A STUDY ON WOMEN ENTREPRENEURSHIP IN INDIA

A STUDY ON WOMEN ENTREPRENEURSHIP IN INDIA:

OPPORTUNITIES AND CHALLENGES

Ms. Chanchal

Assistant Professor

Swami Shraddhanand College

University of Delhi.

Abstract

Women entrepreneurship is the latest buzzword in the country as women are showing their skills

in various fields and they are performing far better than men in certain areas. Nowadays, women

are performing outstanding in various professions such as Teacher, Lawyer, doctor, scientist,

pilot, engineer etc., if the women can perform these jobs so efficiently along with managing their

household works then why they cannot run a business effectively.Women are simply capable to

run the business far better than man. In spite of so much talent and skills to run a business,

women are impoverished of opportunities, information and knowledge. Despite of women

entrepreneurship movement in India, still women are perceived as inferior to men.Women

entrepreneurship is very important for every country of the world as the economic growth of the

country can be increased only by active participation of both man and women in the business

activities on an equitable basis.India’s large amount of reliance on the service sector has created

greater number of entrepreneurial opportunities for women of our country as they can outshine

their skillsalong with maintaining their household chores. The present paper focuses on the

current status of women entrepreneurship in India and the opportunities and challenges which are

encountered by the Indian women entrepreneurs. This paper also throws a light on few Indian

women entrepreneurs’ and their success story. The study is based on secondary data collected

from published sources. The paper observed that women’s have the required skill and potential

to run a business but they need a supportive environment from both their family and Government

to be successful.

JAC : A Journal Of Composition Theory

Volume XIV, Issue VI, JUNE 2021

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Keywords: Women entrepreneurship, entrepreneurial opportunities, women entrepreneurs’,

Challenges, opportunities, Impoverished.

WOMEN ENTREPRENEURSHIP IN INDIA: OPPORTUNITIES AND

CHALLENGES

SECTION I: INTRODUCTION

According to APJ Abdul Kalam, “Empowerment of women leads to development of a good

family, good society and, ultimately, a good nation. When the woman is happy, the home is

happy. When the home is happy, the society is happy and when the society is happy the state is

happy and when the state is happy there will be peace in the country and it will develop at

greater pace”.

“The best thermometer to the progress of a nation is the treatment of its women.”- —Swami

Vivekananda

Entrepreneurship means action of establishment of new business or revitalizing the old business

in order to take benefit of latest opportunities available. Women entrepreneurship is the latest

buzzword in the country. Woman entrepreneurship means a woman manages all the factors of

production, assuming risks and render employment to others. Now it has been accepted that the

balanced growth and development of an economy is possible only by women empowerment. It is

the requirement for sustainable development. According to Govt. of India, if a business is owned

and managed by a woman or group of women and in that business if they give employment

opportunities to 51% or more to the womenthen it will be called as woman owned business.

The educated women do not desire to spend their whole life in the kitchen and managing the

household chores, they demand equal respect from their partners. But Indian women’s have to

wait long to get their rights and respect in the society as the Indian society has been male

dominated society. Women are contemplated as weaker sex from the beginning and are

perceived as dependent on man for everything. Males were always considered superior and

females were reflected as subordinates to men. Women entrepreneurs in India have to face

various socio-economic problems. Despite of various socio-economic problems, India is

overflowed with the triumph stories of women.



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WOMEN ENTERPRENEURSHIP

Woman entrepreneurs may be defined as woman or group of women who owns, manages and

control a business enterprise. According to Government of India, if an enterprise owned,

managed and controlled by woman in which they have 51% percent of capital and they give

employment to 51% or more then it to the woman will be called as woman owned enterprise.

Indian women do not want to spend their life in the kitchen and now they don’t want themselves

to be preserved as show pieces to be retained at home. Now they are taking the benefit of

globalization and they are making the impact on the domestic as well as global sphere. Women

are doing a remarkable job in striking a balance between their house and career. Women’s

entrepreneurs are major player in any developing country mainly in terms of their impact on

economic development. There are two factors viz., Push factors and pull factors which encourage

women to become entrepreneurs and run their business and become self-independent. Pull

factors are that factor which motivates a woman to do the business as they want to become

independent. Push factors are factors which forces the woman to do the business such as family

pressure and the responsibility shove upon them.

OBJECTIVES:

• To analyze the present status of women entrepreneurship

• To examine the factors which are responsible for inspiring women to become

entrepreneurs

• To study the reasons which are responsible for slow growth of Indian women

entrepreneurs

• To evaluate the role of Government to promote the women entrepreneurship in India

• To study the success stories of few women entrepreneurs

• To provide suggestions to overcome the problems faced by women entrepreneurs.

SECTION II: REVIEW OF LITERATURE

This section involves the review of existing literature enveloping the issue of women

entrepreneurship in India.



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S.

no

AUTHOR NAME YEAR PAPER NAME RESEARCH

METHADOLOGY

CONCLUSION

1. Kumar,N. 2021 Status of Women-

entrepreneur in Indian

Startups

The study was

based on secondary

data which was

collected from

national and

international

journals and other

authentic sources.

The paper stated the

challenges and present status

of women entrepreneurs in

India and steps taken by

government of India to

promote women

entrepreneurs in India.

2. Sahoo, C. 2020 Women

Entrepreneurship in

India: An Insight into

Problems, Prospects

and Development

The study was

descriptive in nature

and data was

collected from

repute journals and

websites.

The paper stated that the

development of nation is

incomplete without the

development of women. The

paper the importance of

women entrepreneurship for

the economic growth of the

nation.

3. Dr. A. Ramasethu, H. B. 2019 Women

Entrepreneurship in

India

The study was

descriptive in

nature.

The paper stated the present

situation of Indian women

entrepreneurs. The study also

shows the success story of

one of the India’s successful

women entrepreneurs “Hina

Shah”. The study also

suggested some measures to

promote women

entrepreneurs in India.

4. Ramija, B. 2019 Rural Women

Entrepreneurs in India

The study was

based on secondary

data.

The study stated that Indian

women entrepreneurs have

developed over the past few



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decades and they are also

helping in bringing social

change in the society. The

study concluded that women

entrepreneurs contribute to

social, environmental,

economic changes essential

for sustainable development.

5. S. John Kaviarasu, A. D. 2018 Women

Entrepreneurship in

Indian Context: A

Critical Study Of Its

Challenges And

Solutions

The paper was

based on secondary

data collected from

published sources.

The paper concluded that

economic challenges can be

conquered by active

participation of women in

entrepreneurship. The paper

suggested that government

should make programs in

order to support women

entrepreneurs.

6. Agarwal, D. J. 2018 Women

entrepreneurship in

India: Problems and

Essential Strategies

The study was

based on secondary

data.

The study concluded that

women's entrepreneurs play a

very important role in present

business world. The study

observed that women are

skilled enough to strike a

balance between motherhood

and entrepreneurship. The

women entrepreneurs have to

face various socio-economic

problems in India.

7. Thomas, A. E. 2018 Analyzing the growth

of Women

Entrepreneurship in

The study was

based on secondary

data.

The paper concluded that

women's play a very

important role in economic



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India. development of the country.

The study observed that

women's have started entering

professions like engineering,

trade and industry because of

their higher education and

capital resources.

8. Sharma.R. 2017 Women

Entrepreneurs in India

- Emerging Issues and

Challenges

The study was

descriptive in

nature.


there is a straight relation

between poverty reduction,

economy progress and

women entrepreneurship. The

study also stated that women

entrepreneurs are still in

development phase. The

study also suggested that

women entrepreneurs should

be provided with

entrepreneurial skills.

9. Tiwari, N. 2017 Women

entrepreneurship in

India: A literature

review.

The study was

exploratory in

nature and was

based on secondary

data.

The paper stated that the

socio-economic growth of the

country can be escalated by

the active participation of

women in entrepreneurship.


women's entrepreneurs have

to face a lot of challenges in

India and they were mostly

involved in non-registered

sectors despite so many

rewarding policies by govt.



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10. Thayagaraju, D. N. 2017 “Women

entrepreneurship

development

practices” in India: A

review

The study was

based on secondary

data.

The paper observed that the

various sponsored activities

introduced by the govt. have

furthered only upper middle

class women entrepreneurs.

The study suggested that the

govt. should take steps to

create entrepreneurial

awareness, orientation and

skill development program

among women's.

11. M. Muthukumar. 2017 Women entrepreneurs

in India – Prospective

and challenges

The paper was

based on primary

and secondary data.

The secondary data

was collected from

published reports

and journals.

The paper concluded that an

Indian women entrepreneur

encounters a lot of problems.

The paper suggested that

there is a need to change the

mind set and attitude of

people and Programs should

be made to implement these

changes.

12. Ansari, D. A. 2016 Women

entrepreneurship in

India

The paper was

secondary data.

The paper stated the present

status of women

entrepreneurship in India.

The paper observed that

women entrepreneurs are

major driving force in present

corporate world. The paper

suggested that govt. should

introduce rewarding schemes

that will further help the

women's to face various



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problems and challenges.

13. Vanita Yadav, J. U. 2016 Women

entrepreneurship:

research review and

future directions.

The data was

collected mainly

from EBSCO,

Proquest and

Google scholar

articles.

The study provided result on

the basis of review of 19

literatures of the published

papers during the period 1986

to 2016. The paper observed

that women entrepreneurship

has grown in a large way

since its beginning in the late

1970s.

14. Dr.T.Vijayaragavan. 2014 Problem and

opportunities of

women entrepreneurs

in India

The study was

based on secondary

data.


women entrepreneurs were

expanding continuously

despite the challenges and

problem. The study observed

that a number of govt.

sponsored events have

benefited only upper middle-

classwomen.

15. Sugaraj and Salve P.S 2014 A study of women

entrepreneurship and

their problems in the

development in

western Maharashtra

The data was

collected through

primary and

secondary data.

Primary data was

collected through

questionnaire and

interviews.

Secondary was

collected through

published sources.

The study examined the

women's contribution in

entrepreneurial activities. The

study took the case of small-

scale industries only. The

study observed that women

participation has increased

considerably in the small

business.

16. R.Sivanesan, D. 2014 A Comparative Study The paper was The study concluded that



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on Rural and Urban

Women Entrepreneurs

– Prospects and

Challenges.

descriptive in

nature. The study

was based on

primary and

secondary data.

women entrepreneurs of rural

and urban are set to encounter

the challenges related to the

business. The paper observed

that involvement of women in

entrepreneurship is increasing

at a substantial rate.

17. Sarmistha Nandy, S. K. 2014 Women

entrepreneurship in

21st century India

The study was

mainly based on

secondary data.

The paper stated that efforts

are needed to bring

improvement in women

entrepreneurship. The paper

also suggested various steps

for women's entrepreneurship

to take various opportunities

and face problems involved

in their business.

18. Vijaykumar and

Jayachitra

2013 Women entrepreneurs

in India- Emerging

issues and challenges

The study was

based on secondary

data.


women's have the prodigious

capacity and potential to

contribute to the economic

development of the nation.

19. Mahajan, S. 2013 Women

entrepreneurship in

India

The study was

based on secondary

data.

The study discussed the

present status of women

entrepreneurs and also

studied the triumph story of

Hina shah. The study also

provided suggestions to

improve the present condition

of women entrepreneur.

20. Sreenivasa Rao Behara,

K. N.

2012 Rural Women

Entrepreneurship in

The study was

based on secondary

The study stated that women

entrepreneurship in India has



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India data which was

collected through

published sources.

increased in the recent years.

The paper observed that

women entrepreneurs have to

encounter various problems at

the start up as well as

operating stage.

21. MEENU GOYAL, J. P. 2011 Women

entrepreneurship in

India – Problems and

Prospects

The study was

based on secondary

data.


innumerable number of steps

had been taken by govt. but

unfortunately, these efforts

have furthered only upper

middle-class women. The

study suggested that women

entrepreneurs should be

directed in such a way to

inculcate entrepreneurial

skills and traits among them.

On the basis of the various studies, it is apparent that the concept of women entrepreneurship has

gained momentum. Women entrepreneurs in India faces a lot of problems and government of

India has initiated various steps to empower the women entrepreneurs but these initiatives have

helped only upper middle-class women entrepreneurs.

SECTION III: DATA AND METHADOLOGY

The study is mainly descriptive in nature and tried to interpretthe situation of women

entrepreneurs in India. The study is based on detailed study of secondary data collected from

domestic as well as international Journals, severalbooks, websites centering on various aspects of

women entrepreneur in India.

SECTION IV: ANALYSIS AND INTERPRETATION

The following section deals with analysis and interpretation of the study.



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4.1 CURRENT STATUS OF WOMEN ENTREPRENEURSHIP IN INDIA

From historic time trade plays a very significant role in India’s economic development. After the

liberalization period, India’s economy has been growing very rapidly. Among the most

significant factors that accelerated the economic development of the country is national and

foreign capital and increase in disposal income. However, most of the researchers are in the

opinion that small and medium enterprises (SME) sector played a significant role in the growth

of Indian economy. This sector accounts for 45% of India’s trade output and provides jobs to

large number of populations. But the contribution of women in MSME sector is minimal. As per

the latest reports, 8.05 million MSME enterprises are owned by the women entrepreneurs out of

total 58.2 million MSME enterprise in the country.

Table 1

Percentage of enterprise by male and women entrepreneurs

Category Male Women

Micro 79.56 20.44

Small 94.74 5.26

Medium 97.33 2.67

All 79.63 20.37

Source: Annual Report, 2018-19 Ministry of Medium and Small Enterprises

The Table 1 shows the mere presence of women entrepreneurs in MSME sector. According to

World bank report 2018, the business environment of India is developing but still, the overall

ecosystem poses certain challenges for businesses owned by women.

Women entrepreneurship in India is still developing. The portrayal of women as entrepreneurs is

quite limited.

Around half of world population is composed of women and in India as well. They are

considered as the better half of the society. At present, Indian women are not contemplated as

showpieces to be kept at home. In modern society, they have taken their feet out of the four walls



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of the house to take active part in various kinds of activities. The women entrepreneurs have

captured a niche for themselves out of the male dominated society. In the initial phase,

household members were unenthusiastic to see the women entrepreneurial growth. To a certain

extent, this condition is changing and yet to encounter the wonderful change to increase the

growth rate in entrepreneurship.

MODEL FOR HELPING WOMEN ENTREPRENEURSHIP IN INDIA

This model has been developed by researchers for promoting the development of women

entrepreneurs in India. The major factor which contributes to the development of entrepreneurial

skills in women fundamental skills and training they receive from their childhood and the

attitude of the society.

FIGURE 1 : Factors Which Are Responsible For Sustainable Development Of Women

Entrepreneurs

Financial Aid Technological

Aid

Women Entrepreneurship

Market aid Regulatory

Aid

Socio-cultural Fundamental Education



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Socio-Cultural Factors

The socio-cultural factors are significant factors which are important for the development of

women entrepreneurs. The behavior of people is affected by community values. Socio-cultural

factors include education, socio-cultural values, family, religion, politics etc. A positive socio-

cultural environment promotes entrepreneurial skills in women. The community should have a

supportive attitude to promote women entrepreneurs.

Fundamental education/Training

Women illiteracy is the main cause of socio-economic problems. Because of the lack of

education, Indian women are not conscious about innovation in technological and they do not

have much information related to market economy. Women education should be given greater

importance if India wants to attain sustainable women entrepreneurship in the country. Efforts

should be taken at university level to promote women education.

4.2 FACTORS RESPONSIBLE FOR INSPIRING WOMEN TO BECOME

ENTREPRENEURS

• Ingenious thinking

• Self-identity and status in the society

• Higher education and qualification

• Support of Partner and other family members

• Idol to others

• Achievement stories of other women entrepreneurs

• Shining future for their children

• Requirement of additional income

• Family Business

• To become financially independent

4.3 REASONS FOR SLOW DEVELOPMENT OF INDIAN WOMEN ENTREPRENEURS

Women entrepreneurs in India have to face an innumerable number of problems throughout their

career. One of the major challenges which is faced by women entrepreneurs in India are access



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to simple and low-cost finance and marketing activities. These challenges have regulated the

growth of women entrepreneur in India. Some of the challenges which is faced by Indian

women are discussed below:

• NON AVAILABILITY OF FINANCE: Indian women entrepreneurs always encounter

the problem of inadequate finance and shortage of working capital. They are not able to

obtain the external finance due to non-availability of physical security because women's

don’t have enough bank balance and assets by their name.

• MARKETING CHALLENGES: Generally, women entrepreneur have to rely on

middlemen to market their products who in turn exploit the women by charging huge

amount of commission from them. It is one of the biggest challenges faced by women as

this area is ruled by men and women with adequate potential fails to make a dent.

• INSUFFICIENT RAW MATERIAL: Women entrepreneurs in India have to face a lot

of challenges while acquiring raw material and other required inputs for manufacture in

adequate quality and quantity.

• STRONG COMPETITION: Women entrepreneur have to face stiff competition from

the present strong industries and highly experienced men in that area. Various women

industries in India are not organized industries.

• LACK OF MANAGERIAL SKILLS: Women entrepreneur might not be skilled in

every activity of the enterprise as they may not be able to dedicate enough time for all

type of functions.

• LACK OF ENTREPRENERIAL APTITUDE: It is one of the major problems of

women entrepreneur as they have lack of entrepreneurial set up of mind. The number of

features of entrepreneurs such as risk taking, novelty etc. maybe not present in women

entrepreneur.

• SHORTAGE OF RISK TAKING CAPABILITY: Women entrepreneurs have shortage

of risk taking ability as compared to men because they have lived a safeguarded life.

• FAMILY DISAGREEMENT: One of the major duties of women's in India is to

upkeep the children and other family members. They have very little time for business

activities. The occupations of their Life partner and education level of their family

members have a great impact on the progress of women entrepreneurship in India. If they



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become entrepreneur they will have less time for family and this will lead to conflict in

the family.

• MALE DOMINATED SOCIETY: In this type of society, women do not get equal

treatment and they are perceived as subordinate to men. The impression of taking up

entrepreneurial activities.

• LEGAL PROCEDURES: Women entrepreneurs find it enormously challenging to

comply with legal formalities such as obtaining license for their business.

4.4 ROLE OF GOVERNMENT TO PROMOTE THE WOMEN ENTREPRENEURSHIP

IN INDIA

Since Independence, the development and growth of woman has been a policy objective.

Government has given priorities to women in almost all the sectors including SSI sector.

Government organizations and non-government organizations have given escalating attention to

women economic contribution through self-employment and industrial ventures.

The FIRST FIVE YEAR PLAN (1951-56)visualizedseveral numbers of measures for women.

Creation of Central Social Welfare Board, Organization of Mahila Mandals and the Community

Development Programs were initial steps in this path.

In the SECOND FIVE YEAR PLAN (1956-61)the women empowerment was associated with

the overall approach of intensive agricultural development programs.

In the THIRD AND FOURTH FIVE YEAR PLAN (1961-66 AND 1969-74), women

education was the major welfare measure.

The FIFTH FIVE YEAR PLAN (1974-79)focused on training of women. This plan was

matched with international women’s decade and the submission of report of the committee on

the status of women in India. In 1976, women's welfare and development bureau were

established under the ministry of social welfare.

The SIXTH FIVE YEAR PLAN (1980-1985) viewed a clear shift from welfare to

development. It identified women's lack of approach to resources as an important factor limiting

their growth.



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The SEVENTH FIVE YEAR PLAN (1985-1990) focused on the need of equality of gender

and women empowerment. For the first time, focused was laid upon qualitative aspects.

The EIGHTH FIVE YEAR PLAN (1992-1997) emphasized upon women empowerment,

mainly at the Grass Root levels, through Panchayati Raj Institutions.

The NINTH FIVE YEAR PLAN (1997-2002)implemented a strategy of Women’s Component

Plan in which women related sectors will be given 30 percent of the funds/benefits.

The TENTH FIVE YEAR PLAN (2002-2007)emphasison empowerment of women through

translating the newly implemented National Policy for Empowerment of Women (2001) into

action and assuring survival, protection and growth and development of women and children

through right based approach.

Presently, Government of India offers various kinds of schemes for women's which are run by

various departments and ministries.

• Trade Related Entrepreneurship Assistance and Development Scheme for women

(TREAD)

• Swalamban (NORAD)

• Rashtriya Mahila Kosh

• Support to training and employment programme for Women (STEP)

• Swa Shakti project and Swamsiddha scheme

• The Ministry of Small Scale Industry

• Women Component Plan

• Technology Development and Utilization Programme for Women (TDUPW)

• Schemes of Consortium of Women Entrepreneurs of India (CWEI)

• The Federation of Indian Women Entrepreneurs (FIWE)

• Scheme of Assistance to Women Co-operatives (SAWP)

• Women Enterprise Development Scheme(WEDS)

• Self Employed Women’s Association (SEWA)

• The Standup India scheme

• Entrepreneurial development Program



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• Khadi and Village Industrial commission (KVIC)

• Mahatma Gandhi Institute for Rural Industrialization (MGIRI)

• Women Development Corporation

• Entrepreneurial Development Programme (EDPs)

• Marketing of Non-Farm Products of Rural Women (MAHIMA)

• Mahila Samiti Yojana

• Indira Mahila Yojana

• Indira Mahila Kendra

• Rashtriya Mahila Kosh

• SBI‘s Stree Shakti Scheme

• Rajiv Gandhi Mahila Vikas Pariyojana (RGMVP)

4.5 SUGGESTIONS TO OVERCOME THE PROBLEMS FACED BY WOMEN

ENTREPRENEURS

The removal of problems faced by women entrepreneurs needs a chief change in the traditional

viewpoint and mentality of people in the society despite only creating opportunities for women.

Therefore, it is necessary to plan programs that will address the attitude changes, training and

supportive services. The following measures are suggested for the development of women

entrepreneurship in India:

i. Women entrepreneurs should be provided with the environment which will cooperate,

encourageand stimulate them.

ii. In order to generate awareness among women's regarding various areas to establish their

own business, an awareness programs should be employed.

iii. Efforts should be made to increase the education level of women's in general and also

organize effective training program and personality development programmes to improve

their overall personality standards.

iv. Arrange training programs to improve professional skills. This will motivate women to

start their own business.

v. Educational institutions in cooperation with several government and non-government

bodies to promote entrepreneurship development especially to plan business projects.



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vi. In order to increase their interaction with successful women entrepreneurs, national and

international conferences, trade fair and seminars should be organized at regular

intervals.

vii. Women entrepreneurs should be offered liberal loan terms and subsidies in order to

encourage them.

viii. The weaker section should be provided with funds through various schemes and

incentives offered by the government to develop entrepreneurs in the state.

ix. In the early stage of women entrepreneurship, they may face hurdles but should never

give up in the mid-way.

x. Women entrepreneurs should try to take benefits of the latest technology in their business

activities and upgrade themselves by innovative technologies.

4.6 FEW SUCCESSFUL INDIAN WOMEN ENTREPRENEUR

• Indu Jain: At present, she is Chairperson of India’s largest media group, Bannett,

Coleman & co. ltd. This company has control over Times of India newspaper and other

big Newspaper. She has been conferred with Esteemed Padma Bhushan by the

Government of India in the year 2016.

• Kiran Mazumdar Shaw: At Present, she is the founder Chairman and Managing

director of Biocon Limited. She established Biocon in the Year 1978 and company spread

its wings from an industrial enzyme manufacturing company to a fully integrated bio-

pharmaceutical company. She is also one of the members of board of governers of the

esteemed Indian School Of Business and Indian Institute of technology- Hydearabad.

• Indra Nooyi: She is the CFO and president of Pepsico. She was awarded Esteemed

Padma Bhushan award for her fantastic success in Business and she is an inspiration and

idol to other women's who want to become an entrepreneur.

• Ekta Kapoor: She is the woman who founded the Balaji Telefilms and she is known as

queen bee of Indian Soap opera. She is perfect combination of beauty and brain. She is an

inspiration for the youth.

• Suchi Mukherji: She is the founder of Limeroad. She has done her graduation from

Delhi University and Post-graduation from London School of Economics. Suchi was

selected as 1 of 15 women worldwide ‘rising talents, high potential leaders under 40.



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• Richa Kaur: She is founder of online lingerie store Zivame. She has done her

Engineering from BITS Pilani and post graduate degree Narsee Monji Institute of

Management Studies in the year 2007. Zivame is the first online lingerie store.

CONCLUSION

The study observed that Indian women entrepreneurs are very good and they can strike a very

good balance between their business and family. India has large number of successful women

entrepreneurs. Women entrepreneurship is very significant for the growth of an economy. The

study concluded that women entrepreneurs are major diving force in present corporate world.

They are capable adequate to maintain a balance between their work and motherhood. Extremely

qualified, skilled and educated women must be motivated to establish their own business rather

than working as an employee in other organizations. If a woman becomes entrepreneur, she can

provide employment opportunities for more than 10 women in the society. The unidentified

talents and skills of woman can be identified, trained and can be exploit to their best advantage

for various types of trades to escalate the productivity in the industrial sector as well as the

country. Government has initiated various schemes such as concessions, incentives and services

especially for Indian women entrepreneur. A woman entrepreneur has to encounter various

numbers of problems such as financial, health, marketing, family and problems in other areas.

The government and financial bodies must implement some assessable guidelines for women

entrepreneur from time to time.

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Dr. A. Ramasethu, H. B. (2019). WOMEN ENTREPRENEURSHIP IN INDIA. Indian

Journal of applied research, 9(1), 6-7.

Dr.T.Vijayaragavan. (2014). Problems and Opportunities of Women Entrepreneurs in

India. International Journal of Business and Management Invention, 3(7), 59-61.



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M. Muthukumar. (2017). Women Entrepreneurs in India - Prospective and Challenges.

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