7.7 MID YEAR SALE SELLER PRE HYPE TIPS - Shopee

Private & Confidential

7.7 MID YEAR SALESELLER PRE HYPE TIPSPrepared by: Seller Features Team

BASIC

Private & Confidential 2

Shopee Malaysia, # 1 e-commerce platform

DOWNLOADS

ACTIVE SELLERS

SHOPPING WEBSITE

Source: Internal Company Data, iPrice Map of E-commerce Q4 2020


Much Awaited 7.7 MID YEAR SALE is here

15 DAYS7.7 Campaign

June July

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Campaign pre-hype Campaign peak


Shopee data shows that sellers who utilise Seller Features have, on average, more shop views and shop followers.

This can lead to higher conversion rates and greater sales!

Use Seller Features for 7.7 MID YEAR SALE to help increase Sales by 4x

Conversion

Views

6X

Followers

8X

10XSales

4X

Views increase → Followers increase → Conversion increase → Sales increase

Private & Confidential

CONTENT

1. Strategic Operations planning Factors to Good Performance

● Ability to offer even more information upfront● Wingman to grab shoppers attention● Unveil unidentified gaps to offer the best● Identify areas that you can improve to achieve good account

health

2. Ultimate Guide to Sales Planning Factors to Purchase Frequency

● Reaches your intended and targeted audience by voucher● Leveraging bundled packages to get eyes on certain products● Steer new customers to shop

3. Goal Crushing Marketing StrategiesDevelop your Unique Brand Voice

● Good branding to increases the value ● Reaches your intended and targeted audience by voucher● Leveraging bundled packages to get eyes on certain products

Strategic Operational PlanningFactors to Good Performance


7.7 Mid Year Sale Strategic Operations planningHaving a strategic operations planning in mind will help you become more prepared and confident to meet or even exceed your sales and marketing goals. Gearing up by using seller features to keep your business run smoothly.

Create good design and make great first impressions

by upping the chances of successful purchase

Shop Decoration Tools Business Insights

Gain insight into your business and analyse your real time shop

performance to boost your sales and more.

Account Health

Keeping your account in good health is super

important to your success as seller to deliver great

service

Listing Optimiser helps to identify the listings to improve on to ensures that your listings

are attractive to shoppers.

Listing Optimiser


Creating An Attractive Shop FrontOn your Shop Profile page, there are five key elements which will create a shop front that encourages shoppers to browse your shop.

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Shop Logo

Cover Photo

Shop Name

Images and Videos

Shop Description

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Seller Tips!It’s essential to have good listings setup besides an attractive Shop Front.


1. Shop LogoCreate a logo that represents what you sell. For example, a shop that sells children's clothes can have a vibrant and playful logo. In contrast, a playful logo might not work for a shop that sells office wear.

Seller Tips!We recommend Free Logo Design, a simple and easy-to-use tool to design your shop logo

A picture paints a thousand words Use simple icons to communicate who you are

Be literal with your logo lean into the obvious

Be authoritative use right font to create

Create visual salience with a pop of color to stop your design feeling flat

Avoid reinvent the wheel when designing

Color is key for good design create subtle contrasts within your logo

Use shapes to think inside the box to achieve professional looks

Use empty space to keep your logo design clean Keep it minimalist

https://www.freelogodesign.org/


2. Cover PhotoWhen shoppers browse your shop, the cover photo is the first thing they see. Choose an image that captures the essence of your brand.

Seller Tips!Avoid having text in your cover image. To get the best fit, use an image in 2:1 aspect ratio.


2. Cover PhotoBest practice to create cover photo

● Should be relevant to your brand Use a photo or an illustration that will support your brand’s style in terms of colors, theme, and values.

● Let the cover image resonate with the page’s content Showcase your product in perfect light and show your product in context: if you sell coffee, it could be a flat lay shot of a nice breakfast.

● Appeal to the SensesCan swap out cover photos to showcase what’s new on your shop, along with new promotions.

Short on ideas? Don’t you worry! We recommend Crello, customize the text and add your own images if necessary

Seller Tips!

https://crello.com/


3. Shop NameChoose a distinctive and memorable shop name that reflects your shop and products, while keeping with Shopee's policy on shop-naming. A shop name that reflects what you are selling helps shoppers to discover your shop easily during a search. Using the same name across all of your sales platforms also lets shoppers recognise you on Shopee.

Here are three guidelines for creating an ideal shop name:

1. Make it memorableChoose a catchy shop name that is easy for shoppers to remember.

2. Keep it simpleChoose a name that is easy to read and spell.

3. Use relevant keywords Add keywords related to your main products to attract the right shoppers.


Tips for setting up a good Shop Name.

● Pick a simple name and shortLong and confusing name can be difficult to use and remember

● Find story behind your nameA story give you brand character and stand out from crowd

● Avoid using your own nameName doesn't communicate anything about your business and won’t be mean to much for shoppers

● Be descriptive but not too general or vagueDon’t choose a name that is too vague or too meaningful.

Refer Shopee's Shop Name Policy and follow these rules when deciding on a shop name to reflect credibility

Seller Tips!

3. Shop Name

https://seller.shopee.com.my/edu/article/352


4. Images and VideosEffective images and videos captures attention and helps buyers understand your product and brand better. Use media (images and/or videos) to impress shoppers, and increase their likelihood to purchase from your shop.


5. Shop DescriptionProvide information about your shop, such as its history, type of products, shipping location, chat reply hours, and other unique qualities. However, you should not include personal information such as email addresses or phone numbers to conduct transactions outside of Shopee.


Adding Videos To Your Product Listings

Examples of Product Listing with Videos

Stand out when you add videos to your product listings

● To stay competitive in a crowded marketplace, having a product video on your listing can have an enormous impact

● Videos are the best way to showcase your product value, uses and unique selling points

Good examples of product listings with videos

1. Product Listing Video Example 12. Product Listing Video Example 23. Product Listing Video Example 3

Additional Tips

https://shopee.com.my/Eyeshadow-Pearl-Shimmer-Glitter-Waterproof-Makeup-Diamond-liquid-Eye-shadow-i.182213868.3706624088

https://shopee.com.my/UNIVERSAL-TRAVELLER-DOUBLE-BREASTED-DOWN-JACKET-DJW8018-MARBLE-GREY-i.102318708.2181209895

https://shopee.com.my/Trapo-Car-Mat-Volvo-V40-(2013%E2%80%93present)-i.133546844.2089749294


How to add videos to your listings via the App

Click Save to confirm

changes to your product

listing

The system can support max. video size of 30MB and MP4 file format. The uploaded video will be automatically placed in the first visual position.

Seller Tips!

Step-by-step guide

Step 1

Click Save to confirm changes to your product listing

Your can either take a new video or upload an

existing video

Under “My Shop” > My Products”

> “Edit”

Step 2 Step 3 Step 4

Click on to “Add Photo/Video”

Additional Tips


What are the different types of product listings videos?There are two common types of videos used by Sellers’ for their product listings:

1. Product Highlight Videos ○ Focuses completely on the features of

the product shown from different angles.○ E.g. 360° view of product, close-ups

shots○ Highlights the features a buyer should

know before making a purchase

2. Product Application Videos○ Designed to show the product in use○ Helps the buyer understand the product

better and see what it can do

Examples of Video Types

Product Highlight Video Product Application Video

Example: Product Highlight Video Example

Example: Product Application Video Example

Additional Tips

https://shopee.com.my/Barbie-Travel-Helicopter-Dolls-Toys-for-Kids-Girls-Boys-i.116322948.1972961081

https://shopee.com.my/Barbie-Travel-Helicopter-Dolls-Toys-for-Kids-Girls-Boys-i.116322948.1972961081

https://shopee.com.my/iPhone-6-6s-7-8-Plus-3D-Tempered-Glass-X-XS-Max-XR-11-Pro-Max-6-6s-7-8-6plus-6splus-7plus-8plus-Clear-Full-Screen-Protector-Film-i.59697357.7616167911

https://shopee.com.my/iPhone-6-6s-7-8-Plus-3D-Tempered-Glass-X-XS-Max-XR-11-Pro-Max-6-6s-7-8-6plus-6splus-7plus-8plus-Clear-Full-Screen-Protector-Film-i.59697357.7616167911


Guidelines for product listings videos

What makes a good video?

● Videos provide shoppers with a way to receive large amounts of information quickly

● Effective videos will highlight product features and benefits

● Utilise videos to dive deeper into what a product can do/ how it works

For more tips and information on how to add videos to your product listings >> https://seller.shopee.com.my/edu/article/1539

Videos with High Conversion Rates

Videos with Low Conversion Rates

● Clear high resolution videos with fast loading speeds

● Pixelated, low resolution videos with long loading times

● Focuses on the purpose, benefit and key features of the product

● Irrelevant content in videos

● Short and simple (15- 30 seconds)

● Long and misses the point

● Maximum file size 30MB ensures videos don’t lag

● Large video files leads to laggy videos

VS

Key differences between videos with High Conversion Rates vs videos with Low Conversion Rates

Additional Tips



How to add videos to product listings via Seller Centre? (1/2)

In the Seller Centre, under “Product” click “My Product”1 Click onto the product listing that you would like to

add a video to2

Additional Tips


How to add videos to product listings via Seller Centre? (2/2)

Under Media Management, click the “+” button under Product Video

3Upload a video according to the recommended guidelines

Click “Update” to upload.

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Additional Tips


Learn more about Shop Decoration Tool

Shop Decoration ToolShop decoration is a tool for sellers to design and personalise their shop page in Seller Centre. Every seller is recommended to use Shop Decoration to maximise their sales potential.

Banner Customisation

Display CategoriesHighlight Promotions & Bestsellers

https://seller.shopee.com.my/edu/courseDetail/119?lessonId=121


What do we have in Shop Deco?

We provide different types of components to beautify your shop front and attract viewers.

There is up to 14 different components where you can rearrange the sequence accordingly to ease shoppers’

shopping experience.


What do we have in Shop Deco?

A template can be used as the base layout to guide the design of your shop homepage and

personalise by adding your own content.

After applying a template, you can also add in other components to create your personalised

shop front.

There are up to 8 templates provided by Shopee for you to customise.


Key Features of Shop Decoration Tool ComponentsIn Shop Decoration Tool, we will be able to help you to design the most outstanding display for your shop in product and shop level.

Visual

Hot Deals Top Picks Shop By Categories

Product Category Promotion


After selecting ‘Banner Creator’:

Step 1: Scroll and select the banner template you wish to customise.

Step 2: Upload an image from media space/local device.

Step 3: Click on the picture in the banner to resize it.

Step 4: Edit the wordings to display on the banner

Step 5: Click ‘Finish’ after editing.

Quick Tips: How To Decorate Your Shop

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Image Dimension:Square: 600px width x 600px height

Seller Tips!


VisualsVisuals components are components that require posters or banners. It is useful with top selling, promotional and new arrival products. It is normally suggested to put at the top of shop front, to catch shoppers’ attention and stay longer scrolling through your shop.

There are 5 types of visual components:

1. CarouselShowcase multiple promotions, top-selling products or categories.

2. Two ImagesAdd 2 images in one shot, link to a Product Detail Page or In-Shop Category.

3. Single ImageShowcase your promotions or products here.

4. Multiple Clickable AreasSelect an area on your image and add a link to it, to create a clickable area that opens a new page when clicked.

5. VideoEngage shoppers with a video about your brand or products.


VisualsBuyers view on each components:

Carousel Two Images Single Images

Carousel lets you display up to 6 images on rotation, there is one

component per template.

Utilise banner creator to customise the templates provided by Shopee.

Showcase your promotions or products here and add hyperlinks.


VisualsBuyers view on each components:

Multiple Clickable Area Video

With this component, you can select an area on your image and add a link to it, to create a

clickable area that opens a new page when clicked.

Upload an engaging YouTube video to introduce your shop, brands or top products, to let shoppers

know the highlights of your shop in one click.

Only YouTube video link is accepted. Video’s cover displayed in your shop will be the same as the cover on YouTube. Visit YouTube to change.

Seller Tips!


Product components are components that allow you to highlight specific products such as top selling product, new products etc.

There are 4 types of product components:

1. Product HighlightsDisplay 4 of your latest or best selling products here, so shoppers won't miss them.

2. Product - By CategoryShowcase your top products here. We recommend that you start with your most popular categories.

3. Top ProductsShowcase your top 9 best-selling products on your shop homepage.

4. New ProductsShowcase new products automatically on your shop homepage.


ProductBuyers view on each components:

Product Highlights Product by Category

A set of 4 products must be added each time. Products featured in this

component can be added automatically.

Showcase up to 8 of your top products under a category. It helps shoppers to

view your products easier.

New/ Top Product

This component showcases up to 9 best-selling/new products on your

shop homepage.


CategoryBuyers view on each components:

Product by Category

Showcase up to 8 of your top products under a category. It helps shoppers to view

your products easier.

Image/Text Category List

This component showcases up to 10 and 12 categories on your shop homepage

with a category image and words.


PromotionPromotion components can allow you to showcase the promotions you have in your shop homepage. This provides your promotions more visibility and allows easier access to shoppers.

There are 2 types of category components:

1. Promotional ProductsShow your promotional products and link to your promotion page. Supports Bundle Deal.

2. Hot DealsShowcase discounted products that shoppers will see as personalized recommendations.


PromotionBuyers view on each components:

Promotional Products

You can feature your promotional products and direct buyers to your promotion set via

Marketing Centre

Hot Deals

Every buyers may see different products based on their purchasing behaviour.


Shop Deco SmartSmart components automatically show personalised content to each shopper based on their shopping behaviour. This is a more targeted approach to drive sales, as it shows each shopper the products that they are more likely to be interested in. In the component panel, Smart components are tagged with a blue Smart label.

Selecting Smart Mode means adding it directly and letting our system show personalised recommendations to shoppers.

Manual Mode lets you edit the component and choose specifically what you want to display.

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Top PicksTop Picks is a collection of a shop's top products, as picked by the seller. Buyers will see the collection when they browse through your products. This increases chances of them discovering your featured products and boosts cross sales. Decide on your objective before you create a collection.

If you're aiming to sell:

Create a generic collection where the first three products are complementary or relevant to any product in your shop. Choose products that will catch shoppers' attention. The following products can be your bestsellers.

If you're planning to highlight new arrivals:

Create a collection of the latest products and update it regularly. Do this only if your shop's products are all closely related. If not, the new arrival recommendation may be irrelevant on some of your product pages.

If you want to clear excess stock:

Create a stock clearance collection. Lower the price to attract attention if your stock clearance collection is not complementary to some of your products.

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PC Homepage DecorationPC homepage decoration is a feature in the Reseller Center that helps you grab buyers attention by using attractive visuals to promote your ads and products and indirectly, able to attract the attention of users who buy at your store.

Select Store Decoration from the menu.

Select PC.

Select Edit Decoration andproceed to decorate. You can copy the design from a mobile phone if you have a current draft.

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For more informationPC Homepage Decoration



Business InsightsBusiness Insights is a feature on the app and Seller Centre that gives you a comprehensive overview of your sales trends and performances.

It helps you understand potential areas of improvements and allows you to:

Interpret trend and identify insight through historical data

Deep dive into product level data and customize your strategy

Understanding sales Metrics and boost your sales

Monitor your Real time performance


1. Interpret trend and identify insights through historical dataIdentify your best-selling products

Identifying your winning products. Maximise the potential of these top products by advertising them on Shopee or offering special deals.

Discover product and branding opportunities

Discover your best-performing categories. Develop a strong brand and consider offering more products in these categories.

Learn more about Business Insight Overview



2. Deep dive into product level data and customize strategyIdentify 2 major types of products that can be improved in product diagnosis; products with sales performance issues or operational performance issues. Knowing what are the problematic SKUs, sellers can take actions accordingly.

Select Products in Business Insight

Select products performance to view product page views, quantity added to cart and etc.

Select Diagnosis for sales performance & operational performance issue

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Learn more about Product Tab



Increasing Traffic

3. Identify the sales metrics and boost your sales

Traffic = No. of visitors

Increase Traffic by joining marketing activities to acquire new customers and increase

visibility by putting products in prominent positions.

Conversion Rate in E-commerce

Conversion Rate = No. of Unique buyers ÷ No. of

Unique visitors

Good conversion rate can leads to more sales and

better customer experience .

Increase sales per buyer

Sales per buyer = Total sales ÷ No. of buyers

Increase sales per buyers by increasing basket size and

boost transaction value

Learn more about Increase long term CR

Boost your sales by understanding the 3 key metrics in Business Insight that affect sales and applying the right strategies



4. Monitor your real time performanceThe live monitor is a features in Business Insights that allows you to track shoppers’ orders as soon as they place it.

View live data on best-performing products and keep track of your sales

Seller Tips!


Utilise real time data during campaign Monitor your products’ performances Immediate changes can be made

Identify your best-selling products so that you can ensure sufficient stock and pre-pack them in advance, enabling efficient order fulfilment.

For products with lower sales and lower conversion rates, improve their listing quality and set competitive prices.

Being able to make immediate changes is crucial during campaign periods when demand of products will increase.

Monitoring your real-time sales enables you to manage your stocks and orders quickly to avoid risks of out-of-stock situations which may lead to loss of sales.


Account Health

Account Health is a feature in Seller Centre that lets you monitor and review your performance over an extended period.

This helps you identify areas that you can improve to achieve better shop:

Learn more about Account Health

Avoid Listing Violations

Fulfillment of Orders

Customer Service

Customer Satisfaction

Ship your orders on time and in good

condition

Flag out listings that violates Shopee’s

guidelines.

Respond promptly while treating with respect and

care

Provide buyers with ideal shopping experience for

high ratings



Account HealthTake advantage of the data to track your shop performance to result in a high level of buyer satisfaction

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My PenaltyThis section shows your current penalty points, an overview of your penalty points in each category, and a graph that illustrates the trend of your penalty points in this quarter.

Issues to ImproveOverview of the issues that you need to address in order to improve your account health. You can address these issues directly by selecting the option provided under the Action column.

MetricsOverview of four categories used to measure your performance targets:

● Listing Violations● Fulfilment● Customer Service● Customer Satisfaction


1. My Penalty (1/2)My Penalty provides a quick summary of your Penalty Points for current Quarter and Ongoing Punishment (if any).

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Quick summary of current quarter Penalty points and ongoing punishment (if any)

Select More function to access Penalty Page for more details on your penalties

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1. My Penalty (2/2)There are three key areas you will need to focus on the Penalty Page:

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My PenaltyOverview and trend of Penalty Points for your store in the current quarter

Penalty PointsView penalty points you have gained from each violation (if any)

PunishmentView any ongoing punishments from the penalty pointsyou received in the current quarter (if any)

View DetailFind out details of impacted orders caused to the Penalty points

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2. Issues to ImproveIssues to Improve section provides an overview of the issues that you need to address in order to improve your account health.

Overview of issues that need to address

Click “More” for details of the key issues

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Select a tab to view the issues to improve

Click “Edit now” to resolve an issue.

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3. Account Health Metrics (1/2)

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Listing ViolationFollow Shopee listing guidelines and pre-order % to avoid being penalized.

FulfilmentPack your products properly and ship on time to avoid returns, cancellation and late shipment

Customer ServiceRespond promptly while treating buyers with respect and care

Customer SatisfactionProvide buyers with ideal shopping experience for high ratings and feedback

View DetailFind out more about failed performance target by click on “View Detail”

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Account Health Metrics consists of 4 categories to review your store performance target.

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3. Account Health Metrics (2/2)In a “Metrics” detailed page, you will see the following: 1

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My ShopPerformance for current and past week, as well as the target you should be meeting

Penalty PointsTotal penalty points incurred for the metric

Type Distribution/Trend Charts Pie chart and trend chart to show the performance of metrics over time.

DurationFilter data by week or day basis.

Related ListingsSummary of products with listing violation and status of listing.

View Details More information on each listing or order.

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Learn more about Account Health



4. Account health in App 3 easy steps to access Account Health via App for your shop.

Step 1Click on

My Shop

Step 2Click on Account

Health

Step 3View your

account Health


Listing OptimiserListing Optimiser is a tool in Business Insights on Seller Centre that helps you to identify the listings to improve on. This ensures that your listings are accurate, informative, and attractive to shoppers.

Learn more about Listing Optimiser

When you create a listing, there might be details that you have missed out or were not able to fill in properly. Listing Optimiser helps you to check your listings to make sure that each of them is optimised to bring in more sales.



How to Access Listing Optimiser?

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Go to the Business Insights page via the Seller Centre sidebar menu.

Select the Selling Coach tab to view the Listing Optimiser page.

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https://seller.shopee.com.my/datacenter/dashboard

https://seller.shopee.com.my/datacenter/selling/listing-optimizer

https://seller.shopee.com.my/datacenter/selling/listing-optimizer

Ultimate Guide to Sales PlanningFactors to Purchase Frequency


Ultimate Guide to Sales PlanningReach out to more shoppers and the right audiences through the Seller Features. The wide range of features helps to support your marketing efforts for different purposes.

Set promotion discount for all

listings.

Offers best prize and grow followers using

Follow Prize.

Discount PromotionSeller Voucher

Gain competitive advantage with our

Add-on Deal, Bundle Deal and Wholesales.

Combo Deals

Using smart voucher to create the best voucher

for your shop

Follow Prize My Shop Shocking Sale

Increase impressions of your shop by limited

time offers to create purchase urgency


Learn more about Smart Seller Voucher

Click Shop Voucher and select your voucher claim period.

Toggle ON the smart voucher selection and apply suggestion for all voucher settings.

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Smart Seller VoucherWants to create a good voucher for your buyers but unsure how? You can utilise Shopee Smart Voucher whereby the system will recommend the ideal voucher budget setting for you in order to maximise the buyer usage of the voucher as well as the sales generated.



Reach more buyers that you typically would not reach and stimulate additional purchases with exclusive vouchers.

Seller Vouchers

Access the Marketing Centre via the Seller Centre sidebar menu, select Vouchers and Create.

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Fill up Voucher Name, Voucher Date and Voucher Claim Period.

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Fill up Reward Type and Minimum Basket Price.

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Choose to display at storefront, specific channels like Shopee Feed,Shopee Live or do not display.

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https://seller.shopee.com.my/portal/marketing


Create a good quality voucher that meet the

need with the right product.

How To Create a Good Voucher

A good voucher acts as promotional tool for your product.

Create vouchers during festive periods

Festive Periods Campaign Good Quality

Make the most of your vouchers by running

many campaigns simultaneously.


Learn more about Follow Prize Voucher

A pop-up window will be shown automatically to qualified buyers when they enter your shop

page during the event period.

‘Follow’ button turns orange during the event

period.

After clicking, the buyer will receive the voucher directly to their voucher

wallet which they can use immediately.

Follow Prize Turn your customers into “Followers” of your shop to allow your customer get updates on your latest offers via Shopee Feed post.



Follow Prize

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1 1 Access the Marketing Centre via the

Seller Centre sidebar menu, select Follow Prize and Create

2 Add Follow Prize Name

3 Enter Follow Prize period

Choose Reward Type and enter fix amount that followers will get and minimum basket prize

Click on Confirm

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4 easy steps to access and create follow prize for your shop.

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Follow Prize4 easy steps to access and create follow prize via App for your shop.

Step 1Click on

My Shop

Step 2Click on

Marketing Centre

Step 4Tap on

Create Follow Prize

Step 3Click on

Follow Prize


Set a fixed amount or percentage discount.

Make sure that it is larger than other vouchers in

the store.

How To Create a Good Follow Prize

Increase the chances to gain more followers by offering a reward to the new followers!

Create a voucher that are applicable to all the

products that are available in your shop

Shop Voucher More than 1 Day Fixed

The end time must be greater than the start

time. Duration must be more than one day.


Discount Promotion Discount promotions allows you to create your own custom discounts for a selected period of time for any of your products, so that you can give your shoppers the best deals and to attract more buyers.

Learn more about Discount Promotion

‘Discount’ will appear on the product listing with a

discount label, thus attracting more clicks and

orders.

Don't forget to update your discount promotion over next 180 Days upon its expiring!

Seller Tips!



4 easy steps to access and create discount promotion for your shop.

Discount Promotion

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1 Access the Marketing Centre via the Seller Centre sidebar menu, select Discount Promotions and Create

2 Add Discount Promo Name

3 Enter Discount Promotion period

Add Products from your listing● Enter discounted price and

click Confirm

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Duplication for Discount PromotionEasy steps to access and create duplication for discount on your shop

Access the discount promotion list page and check the action column of the promotion that you have just created

Click the “Duplicate” button and check the basic info

And click “Confirm”

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Promote your discounts using different features to increase the exposure to your shoppers/followers

Quick Tips for Discount PromotionAn interesting discount promotion will help you to increase sales and product marketability

Set a maximum number of times so that a buyer can enjoy the discount for a product in your discount

promotion

Purchase Limit Promotional Period Promote Discount

Set a promotion within a short windows of time to encourage the eagerness

among buyers


Discount Promotion In App

Step 1Click on

My Shop

Step 2Click on

Marketing Centre

Step 3Click on

Discount Promotions

Step 4Click on

Create New Discount

4 easy steps to access and create vouchers via App for your shop.


Add-on Deals

Combo DealsEntice buyers who purchase more from your shop with extra discounts or free gift.

Attract buyers by giving free gifts or extra discounts for add-on product in a single

checkout

Bundle Deals

Create product bundles in your shop, and offer discounts for these bundles

Wholesales

Boost sales by allowing buyers to enjoy lower price when they purchase large quantities

Learn more about Add-on Deal

Learn more about Bundle Deal

Learn more about Wholesale

https://seller.shopee.com.my/edu/courseDetail/139?lessonId=356




Combo DealsBuyers view on each combo deal:

Add-on Deals Bundle Deals Wholesales

After buying the main product, buyers can choose to purchase the add-on

product on a discounted price.

Buyers can mix and match different products in the deal to enjoy extra

discounts.

Upon buying a certain quantity of products, buyers can purchase it in a

cheaper price.


Add main products to the Add-on Deal.

Add-on Deal

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Seller Centre sidebar menu, select add on deal

2 Create Add-on Deal and input the basic details for your Add-on Deal.

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4 Select your add-on products.● Input the add-on price or add-on

discount for your add-on products

Create Add On Deal for your products with the steps below.

Add on works best for complementary products, as shoppers are more inclined to purchase products that can be used together.

Seller Tips!



Add-on Deal (Gift With Purchase)Give free gifts to your buyer who purchase more from your shop now.

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Seller Centre sidebar menu, select add on deal

2 Create Add-on Deal and input the basic details for your Add-on Deal.

3 Add main products to the Add-on Deal.

4 Select your add-on products as free gift (s) by setting add-on price to be RM 0.00.

Attract more buyers by giving free gift(s) as everyone loves free gifts!

Seller Tips!



Bundle Deal4 easy steps to access and create Bundle Deal for your products

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1 Access the Marketing Centre via the Seller Centre sidebar menu, select Bundle deal

2 Create Bundle Deal and input the basic details for your bundle deal

3 Add Product and batch Enable products in Bundle Deal

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Self create and manage bundles easily by mixing and matching products in your shop

Seller Tips!



Utilize the bundle/add-on deals dashboard to track on

the performance of your deals, continue the effective

deals

How to Create Attractive Deals

Leverage your offers effectively

Try out different deals to find out the deal or combination

of product that suits your product the most

Mix & Match Free Gift Use Dashboard

Use leftover products as Gift with Purchase/Add-on Deals to test more combinations


WholesaleMore discount for buyers who purchase in bulk from your store.

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1 Access My Products via the Seller Centre sidebar menu.

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Click on add price tier (Wholesale) and input the basic details for your Add Price Tier

Boost sales by increasing buyers' basket size.

Seller Tips!



My Shop Shocking Sale

My Shop's Shocking Sale is a feature on Seller Centre that allows sellers to nominate their products into upcoming Shocking Sale time sessions in your own shop.

Attract shop visitors with limited-time

offers on your choice of products

Drive higher conversion and maximise sales from

shop traffic

Learn More MSSS



My Shop Shocking Sale4 easy steps to access and create My Shop Shocking Sale for your shop.

1 Access the Marketing Centre via the Seller Centre sidebar menu, select My Shop’s Shocking Sale and Create

2 Create new slot and choose your date and time, click on Confirm

3 Add Products

4 Click Save and Submit

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Goal Crushing Marketing StrategiesDevelop your Unique Brand Voice


Goal Crushing Marketing Strategies 1/2Good branding serves as a bridge between your products and potential buyers, resulting in higher conversion rate. To ensure maximum outreach to potential buyers, Shopee offers the following features to help shoppers get to know your brand and what you have to offer for 4.4!

Create personal connection with customer through visual Feed which can reflect your brand’s

uniqueness and differentiate your business.

Connect and build a better relationship with the audience and boost brand loyalty with

live streaming.

LivestreamShopee Feed

Story is a free marketing and engagement tool. Use Shopee

Story to drive in more customers, to raise awareness or in order to

engage with your followers

Shopee Story


Goal Crushing Marketing Strategies 2/2

Enables you to advertise in high traffic areas on the Shopee

platform to boost products (or shop) to potential buyers

My AdsShopee Coins

More views for Sellers and Brands who reward Shopee coins to livestream viewers


Learn more about Shopee Feed

Shopee FeedA platform for sellers to actively engage with their followers through well designed posts. Sellers can share posts regarding their store promotions etc. to engage buyers and increase sales.

Generate more sales

Interact and reach out to more viewers

Increase brand awareness



Tap on Me page 1

How do I post on Shopee Feed?Start posting on Shopee Feed by following these easy steps:

Tap on Posts Ready to PostTap Next Choose your photo

Choose create postTap on + icon

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Type of Content You Should PostPublish posts before the start of the campaign to alert and drive excitement among followers

New Product Release

Follower Giveaway

Best-Selling Product

Discounts & Promotions

We recommend Canva, a simple and easy-to-use tool to design posts or story on Shopee Feed, you can quickly use its library to design your own poster with just a few clicks of drag and drop!

Seller Tips!

Helps create anticipation of the

release

Resourceful way to drum up excitement

and interest

Address your target audience directly

Draw attention and increased traffic to

your shop

https://www.canva.com/


Get Free Exposure with Hashtags and Voucher Tags!

Hashtags Vouchers

Add Hashtags to your Feed post caption

Include hashtags that are relevant to your post to increase chances of being discovered.

Buyers can search for hashtags for via the Feed Search Bar.

Avoid using unrelated hashtags in your captions to ensure that your post is not labeled as spam by your audience.

Attach shop voucher to Feed post

Encourage user engagement on captions e.g. “Like and comment on this post to let us know if you want to see more vouchers next time!”

Posts with vouchers tag will automatically be accumulated under the voucher tab, enhancing the post’s overall exposure.


Hashtags Social Engagement

Better understand your followers and learn what types of posts your followers engage with the

most. Use this to plan out posts you should share this 4.4 Mega

Shopping Day.

Shop Visits

See how many shop visits you are able to receive from Feed.

Make sure to use Feed Broadcast to drive traffic to your

shop this 4.4 Mega Shopping Day.

Growth

Gain insights on new followers, reach and post impressions

from Feed. Use this to plan out how you can reach more customers this 4.4 Mega

Shopping Day.

Use Feed Insights to learn more about your Feed performanceExplore Feed Insights to better track and increase your post performance this 4.4 Mega Shopping Day.!


Shopee StoryShopee Story is a feature in Shopee Feed that allows on the go content that lasts for 24 hrs

Instant video or photo postings

Available tags, questions and

mention stickers

Create personal interactions with your

viewers


How do I create a Shopee Story?


Content Ideas for Shopee StoryGreat ways to increase exposure for your shop, and in turn, get more followers.

Daily Routine Highlight Events Mini Vlog/Tutorial

Take your followers behind the scenes and make them

feel a part of your brand

Showcase your products by doing tutorials or

demonstrations

Highlight upcoming events that can create a sense of

urgency to purchase


Use Our Features To Support Your StoryClickable Hashtags

Polls are a great way to interact and get to know your followers better.

Use this for market research and customer feedback too!

Clickable hashtags let users explore more posts from their home feeds.

Poll Stickers Countdown Stickers

Add a countdown sticker when you share an upcoming in-store sale, product launch or giveaway.

Quiz Stickers

Be creative when adding text to Stories.

Choose from a wide range of colours and fonts!

Interact with users by asking the questions. You can get a good idea of your followers preferences.

Fonts and Colours

Use this tool helps you to delete drawing and allows for better editing flexibility.

Eraser Tool


Learn more about Shopee Live

Shopee LiveShopee Live is a channel that lets you host your own interactive live stream sessions to promote your shop and products directly to your shoppers

Free marketing and advertising

Freedom to build your brand

Understand your buyers thought and demand

while doing streaming

Provide shoppers with extra incentives to watch your Livestream to increase traffic with coins attraction

Seller Tips!



Feature in Live Streaming (1/3)Shopee Live provides multiple features that allow sellers to easily engage with live stream viewers

Product Link Follow Shop

Viewers can directly go to the Product Listing and automatically add it to their Shopee Carts and check-out.

Shoppers can talk to you in real-time to find out more about your products, and purchase them directly after watching the livestream.

Remind your viewers that they can tap on the Follow button during live streaming.

Turn your viewers into "Followers" of your shop so they can easily buy from you and get updates on your latest offers.


Feature in Live Streaming (2/3)Shopee Live provides multiple features that allow sellers to easily engage with live stream viewers

Auction

Host an Auction

Auctions can be a fun way to interest shoppers to join your live stream.

This can bring in new followers, expand your customer pool, and drive the demand for your products.

Learn more about Auction

Icon Function

1. Voucher icon allows the host to dispatch vouchers within stream

2. Allow host to type comments

3. To opens up sharing panel, able to share to other platform Whatsapp, Facebook etc

4. Control the filters and front/back camera

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https://shopee.com.my/events3/code/3213586882/


Feature in Live Streaming (3/3)Livestream with Seller Coins and dispatch coins to your audience in order to increase views and engagement

Seller Coins

Provide shoppers with extra incentives to watch your Livestream to increase traffic with coins attraction.

Shoppers will see coins label on your stream cover and may claims the coins while watching streaming

2-6x more views for Sellers and Brands who reward Shopee coins to livestream viewers

Learn more about Seller Coins

https://shopee.com.my/events3/code/640641789/


How to purchase Seller Coins In App?6 easy steps to purchase Seller Coins via App

Sign up for Livestream and Seller Coins access here

http://mall.shopee.com.my/bridge_cmd/?cmd=survey&action=track_user_id&url=https%3A%2F%2Fwww.surveygizmo.com%2Fs3%2F5480038%2FMY-Shopee-Live-registration-form%2F%3Fsglocale%3Dmy&need_login=1


My AdsMy Ads allow you to create ads within Shopee platform to increase exposure for your products and shop.

On Shopee AppKeyword Ads are displayed as the first two product listings in the search results page. Thereafter, one ad is displayed after every three listings.

On Shopee WebKeyword Ads are displayed as the first five listings in the search results page. Thereafter, five ads are displayed after every 40 listings.

Learn more about Shopee Ads



Type of My Ads

Keyword Ads Targeting Ads Shop Ads

Bid for keywords, and your ad will appear on the search results

page when shoppers search using those keywords.

Bid for keywords, and your ad (showcasing your shop name, ad picture and tagline) will appear at

the top on the search results page.

Place your ad on the product detail page of products similar or complementary to

yours under Similar Products and You May Also Like, and on the homepage

under Daily Discover.


How Do I top Up My Ads Credit?3 simple step to top up Ads credit

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From your Top Up tab, you'll be able to see your credit balance and purchase Ads Credit by clicking Top Up.

To top up, select your preferred top-up amount.

Click Place Order and proceed to checkout.

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Learn more about Top Up Your Ads Credit



Dear Sellers,

Power Up this 7.7 Mid Year Sale with Seller Features! Pre-hype starts NOW, follow these tips and DON’T wait for tomorrow! Good luck!

Cheers,Seller Features Team

Private & Confidential98

Happy Selling!

Learn more about best practices for selling on Shopee via Seller Education Hub:

https://seller.shopee.com.my/edu/

7.7 MID YEAR SALE SELLER PRE HYPE TIPS - Shopee

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