2021/22 MERCURY Awards

Grand Winners

Book

Creative & Production Credits

Sponsored by: MerComm, Inc.

500 Executive Boulevard, Suite 200

Ossining, NY 10562 USA

T. 914.923.9400 – F. 914.923.9484

www.mercommawards.com

2021/22 MERCURY Awards Judges

AIR Maryland, USA Rebecca Branch – Corporate Communications Luis Martinez – Graphic Designer Martha Mater – Manager, Creative Services ATREVIA COMMUNICACION Lisbon, PORTUGAL Ana Margarida Ximes – President Atrevia Portugal ATRUVIA COMMUNICACION Hamburg, GERMANY Maika-Alexander Stangenberg – SVP BANK OF CHINA (HONG KONG) HONG KONG Angel Yip – Deputy General Manager BP CONTENT Hamburg, GERMANY Cristina Prinz – Managing Partner Leonard Prinz – Editor in Chief/MP BURGESS STRATEGIC MARKETING SERVICES Michigan, USA Sandra J. Burgess – Owner CHINA OVERSEAS PROPERTY HOLDINGS LIMITED HONG KONG Susanna Poon – Corporate Communications Sr. Manager

CHINA UNICOM (HONG KONG) LIMITED HONG KONG Joeling Law – Senior Manager, Investor Relations Enrica Lee – Assistant Company Secretary COMFORTDELGRO CORPORATION SINGAPORE Tammy Tan – Group Chief Branding & Communications Officer CONCEPT C MEDIA GMBH Munich, GERMANY Gunter Maria Bregulla – Project Director CRE8 (GREATER CHINA) LIMITED HONG KONG Wayne Cheung – Head of Design Jefferson Chiu – Senior Art Director Davy Li – Managing Director DANIEL KENNEDY COMMUNICATIONS SERVICES NY, USA Daniel Kennedy – President & CEO Karin Kennedy – Senior VP DFIN HONG KONG Fan Fung – Senior Designer Ling Ma – Senior Designer Ying Tsui – Designer

ELEGANCE FINANCIAL COMMUNICATIONS HONG KONG Toni Chan – Creative Director Eriko Cheng – Art Director FINAR KURUMSAL ILETISIM COZUMLERI Istanbul, TURKEY Seda Dalgec – Project Executive GREAT THINKS Cologne, GERMANY Brigitte Lapper-Rohricht - Founder H2H CONSULTING Michigan, USA Kendra Corman – Managing Director HETERMEDIA SERVICES LIMITED HONG KONG Orling Or – Business Development Director Fiona Wong – Business Development Manager Vanessa Yeung – Business Development Director INBRAX Santiago, CHILE Cristian Chavez - Creative Director KARIN UND WALTER BLUCHERT GEDACHTNISSTIFTUNG Hamburg, GERMANY Magdalena Bluchert - Vorstand KERRY PROPERTIES LIMITED HONG KONG Michelle Lam – Senior Director, Sustainability & Communications

LOVED GMBH Hamburg, GERMANY Valerie Bachert – Managing Editor Julia Kerschbaum – Creative Director M&M DESIGN HONG KONG Mike Moulders – Brand Design Consultant MEDIA GENESIS, INC. Michigan, USA Antoine Dubeauclard - President MM PARTNERS Seoul, SOUTH KOREA Sang-Hyeon Lee – Art Director Young-Il Kim –Senior Director Jong-Kook Yi –Chief Director RAMP.SPACE GMBH & CO. KG Reutlingen, GERMANY Michael Koeckritz – CEO & Creative Director REF FINANCIAL PRESS LIMITED HONG KONG Alex Choi – Creative Director Emmy Sin – Head of Design Lisa Wong – Project Manager SHIAN INC. Tokyo, JAPAN Edward Bickel – Editor/Writer Jeffrey Canaday – Editor/Writer Kelly Mundt – Editor/Writer SIX GROUP SERVICES AG Zurich, SWITZERLAND Matthias Bill – Senior Specialist Publishing & Content, SIX

STAN GELLMAN GRAPHIC DESIGN Missouri, USA Mary Muehlemann – Designer Teresa Thompson – President Bryan Wakeland – Senior Designer STUDIO 210, LLC Connecticut, USA Richard Colin – Office Manager Karen Krieger – Founder, CCO Juan Wen – Bookkeeper SYMRISE AG Holzminden, GERMANY Dominik Rzepka – Director Corporate Communications TOPPAN MERRILL LIMITED HONG KONG Kwan, Wilson – Senior Creative Director Ma, Derek – Senior Art Director Wong, Iris – Senior Art Director TRONNCOM KG Vienna, AUSTRIA Roman Tronner – Managing Director

UNITED THERAPEUTICS Maryland, USA Bill Rock – Executive Creative Director Randy Scopa – Media Specialist WALKER PUBLICITY CONSULTING Michigan, USA Andrea Walker-Leidy – Founder & President XANADU CIMMUNICATIONS New York, USA Paul Froehlich – President YELLOW CREATIVE (HK) LIMITED HONG KONG Rebecca So – Managing Partner Ellen Zee – Managing Partner

Best of Show

PIËCH AUTOMOTIVE AG Piëch Brand Book

NOMINATOR

Michael Köckritz CEO ramp.space RAMP.SPACE GMBH & CO. KG Im Alten Wasserwerk Obere Wässere 5 72764 Reutlingen, Baden-Württemberg GERMANY awards@ramp-space.com ramp.space

CLIENT

Anton Piëch Founder and CEO PIËCH AUTOMOTIVE AG Brandschenkestrasse 150 Zurich 8002 SWITZERLAND www.piech.com

Best of Writing

ramp.space GmbH & Co. KG ramp#55

NOMINATOR

Michael Köckritz CEO ramp.space RAMP.SPACE GMBH & CO. KG Im Alten Wasserwerk Obere Wässere 5 72764 Reutlingen, Baden-Württemberg GERMANY awards@ramp-space.com ramp.space

Best of Design

PIËCH AUTOMOTIVE AG Piëch Brand Book

NOMINATOR

Michael Köckritz CEO ramp.space RAMP.SPACE GMBH & CO. KG Im Alten Wasserwerk Obere Wässere 5 72764 Reutlingen, Baden-Württemberg GERMANY awards@ramp-space.com ramp.space

CLIENT

Anton Piëch Founder and CEO PIËCH AUTOMOTIVE AG Brandschenkestrasse 150 Zurich 8002 SWITZERLAND www.piech.com

Best of Annual Reports - Cover Design

TSE SUI LUEN JEWELLERY (INTERNATIONAL) LIMITED Annual Report 2020-21 https://doc.irasia.com/listco/hk/tsesuiluen/annual/ar250174-e00417_annualreport2020_21.pdf

NOMINATOR

Peter Tang Senior Manager, Sales & Marketing TOPPAN MERRILL LIMITED 8/F Gloucester Tower, The Landmark, 15 Queen's Road Central HONG KONG petertang@toppanmerrill.com https://toppanmerrill.com/

CLIENT

Thisby Wong Manager - Investor Relations & Corporate Affairs TSE SUI LUEN JEWELLERY (INTERNATIONAL) LIMITED G/F, Summit Building, 30 Man Yue Street, Kowloon HONG KONG thisbywong@tslj.com http://www.tslj.com

Best of Annual Reports – Interior Design

UNITED THERAPEUTICS Multiple Shots On Goal 2020 Annual Report https://www.mercommawards.com/pdf%20files/ARC2021_final/uthr_2020_AR_images.pdf https://www.mercommawards.com/pdf files/ARC2021_final/uthr_2020_AR.mp4

NOMINATOR

Bill Rock Executive Creative Director UNITED THERAPEUTICS 1040 Spring Street Silver Spring, MD 20902 USA bill@unither.com www.uthr.com

Best of Annual Reports –

Overall Presentation

ROCA GROUP Annual Report 2020 https://www.dropbox.com/sh/9i8y1rsfzy6pugl/AAB6vGuAxSBq0km3kRLWPWe0a?dl=0&preview=RocaGroup_AnnualReport2020_Print+version+PDF.pdf

NOMINATOR

Cristina Ruiz Managing Director ULLED ASOCIADOS Ronda Sant Pere, 17, 7ª Barcelona 08010 SPAIN cruiz@ulled.com www.ulled.com

CLIENT

Xavier Torras Communication and Corporate Brand Director of Roca ROCA GROUP Avinguda Diagonal 513 Barcelona 08029 SPAIN www.roca.com

Best of Annual Reports – Specialized

HYUNDAI MOTOR GROUP 2020 HMG Global CSR Report https://www.hyundaimotorgroup.com/sc/sc150Down.hub?searchKey=279&menuId=sc150&exp_yn=y

NOMINATOR

Yoonjung Cho CEO STORYDAA. Baekhyeon Bldg. 4F, 32, Apgujeong-ro 42-gil Gangnam-gu, Seoul 06017 SOUTH KOREA storydaa@storydaa.com www.storydaa.com

CLIENT

Robert Baek Senior Manager HYUNDAI MOTOR GROUP 12, Heolleung-ro, Seocho-gu Seoul 06797 SOUTH KOREA robert@hyundai.com www.hyundai.com

Best of Annual Reports – Online

CHINA STATE CONSTRUCTION INTERNATIONAL HOLDINGS LIMITED Sustainability Report 2020 https://files.services/files/409/2021/0531/20210531171517_80254613_en.pdf

NOMINATOR

Spider Nip Sales & Marketing Manager I.LINK GROUP LIMITED Room 901-5, China Insurance Group Building 141 Des Voeux Road Central Central HONG KONG spider.nip@ilinkfin.com www.ilinkfin.com

CLIENT

Ricky Poon Senior Manager - Corporate Finance Department CHINA STATE CONSTRUCTION INTERNATIONAL HOLDINGS LIMITED 29/F, China Overseas Building 139 Hennessy Road Wanchai HONG KONG ricky_poon@cohl.com www.cscl.com.hk

Best of Brochures

ERSTE BANK SPAREFROH MAGAZIN https://styriacontentcreation.com/flipbooks/Sparefroh_0621/2/

NOMINATOR

Katharina Tieber Project Manager COPE CONTENT PERFORMANCE GROUP Hainburger Strasse 33 Vienna 1030 AUSTRIA katharina.tieber@copegroup.com www.copegroup.com

CLIENT

Michael Daxner Advertising & Sportsponsoring ERSTE BANK Am Belvedere 1 Vienna 1100 AUSTRIA www.erstebank.at

Best of Custom Publications – Business-to-Business

AUTOMOBILI LAMBORGHINI S.P.A. Lamborghini Design Booklet https://drive.google.com/file/d/1EpVfHoYryPddrgql6l5vHMt_CzDmIS0t/view?usp=sharing

NOMINATOR

Michael Köckritz CEO ramp.space RAMP.SPACE GMBH & CO. KG Im Alten Wasserwerk Obere Wässere 5 72764 Reutlingen, Baden-Württemberg GERMANY awards@ramp-space.com ramp.space

CLIENT

Mitja Borkert

Centro Stile Lamborghini – Head of Design AUTOMOBILI LAMBORGHINI S.P.A. Via Modena 12 Sant' Agata Bolognese I-40019 ITALY www.lamborghini.com

Best of Custom Publications – General Audience

ramp.space GmbH & Co. KG Männersachen

NOMINATOR

Michael Köckritz CEO ramp.space RAMP.SPACE GMBH & CO. KG Im Alten Wasserwerk Obere Wässere 5 72764 Reutlingen, Baden-Württemberg GERMANY awards@ramp-space.com ramp.space

Best of Employee Publications

TÜV SÜD AG TÜV SÜD IN 3/2021 https://in.tuvsud.com/fileadmin/media/pdf/TIN_3-21_EN_web_DS.pdf

NOMINATOR

Anastasiia Malkova Junior Account Manager MUEHLHAUSMOERS CORPORATE COMMUNICATIONS GMBH Invalidenstrasse 112 10115 Berlin GERMANY a.malkova@muehlhausmoers.com www.muehlhausmoers.com

CLIENT

TÜV SÜD AG Westendstraße 199 80686 München GERMANY www.tuvsud.com/de-de

Best of Magazines – Design

TÜV SÜD AG About Trust 2-21 https://abouttrust.tuvsud.com/fileadmin/pdf/at_2-21_de_es_compressed2.pdf

NOMINATOR

Anastasiia Malkova Junior Account Manager MUEHLHAUSMOERS CORPORATE COMMUNICATIONS GMBH Invalidenstrasse 112 10115 Berlin GERMANY a.malkova@muehlhausmoers.com www.muehlhausmoers.com

CLIENT

TÜV SÜD AG Westendstraße 199 80686 München GERMANY www.tuvsud.com/de-de

Best of Magazines – Overall Presentation

ramp.space GmbH & Co. KG New Horizon

NOMINATOR

Michael Köckritz CEO ramp.space RAMP.SPACE GMBH & CO. KG Im Alten Wasserwerk Obere Wässere 5 72764 Reutlingen, Baden-Württemberg GERMANY awards@ramp-space.com ramp.space

Best of Promotion/Marketing

CJ CHEILJEDANG The Hetbahn Story: Food Safety Campaign

https://www.youtube.com/watch?v=Hkfw4u45BZ4

NOMINATOR

Ha-ri Kim Assistant Manager PR ONE 19F, 70, Chungjeong-ro, Seodaemun-gu Seoul 03738 SOUTH KOREA hari@prone.co.kr www.prone.co.kr

CLIENT

Jin-woong Yang General Manager CJ CHEILJEDANG 330, Dongho-ro, Jung-gu Seoul 04560 SOUTH KOREA jinwoong.yang@cj.net www.cj.co.kr/brands/hetbahn

Best of Special Events

ATRUVIA AG FINTROPOLIS 2021 - Die Werk.Stadt der Zukunft

www.fintropolis.de

NOMINATOR

Wolfgang Ehlert Client Services Director FISCHERAPPELT, PLAY GMBH Lindleystrasse 12 60314 Frankfurt am Main GERMANY wolfgang.ehlert@fischerappelt.de www.fischerappelt.de

CLIENT

Maximillian Lohmann Marketing Communication Manager ATRUVIA AG Fiduciastrasse 20 76227 Karlsruhe GERMANY maximillian.lohmann@atruvia.de www.atruvia.de

Best of Special Projects

MASTERCARD Mastercard/The Open Championship 2021

https://files.studio210.net/_MNNQos8E1IMIdR

NOMINATOR

Karen Krieger Member/COO STUDIO 210, LLC 19 Pine Hill Avenue Norwalk, CT 06855 USA karen@studio210.net www.studio210.net

CLIENT

Alison Giordano EVP, Consumer Marketing and Sponsorships MASTERCARD 2000 Purchase Street Purchase, NY 10577 USA www.mastercard.com

Best of Social Media

SYNCHRONY Synchrony Dream Goals Social Media Campaign

Video 1 - Paris: https://vimeo.com/654672495/dfd589f527 Video 2 - Camper: https://vimeo.com/654672565/136f41dc22 Video 3 - Bike: https://vimeo.com/654672537/28233145b0

NOMINATOR

Vicky Babcock Senior Creative Director SYNCHRONY 3015 Windward Plaza Alpharetta, GA 30005 USA matt.mcclendon@syf.com www.synchrony.com

Best of Tourism/Travel

NGONG PING 360 LIMITED Ngong Ping 360 x Pocari Sweat "360 Sweatival Sports Gala" Event Photos - https://www.dropbox.com/sh/hqdx7ksdahilz5b/AAD9IUCHfQZ7QtUvl6-SK3_9a?dl=0 Gala Promotional Video - https://www.youtube.com/watch?v=6FFfY4bHKIs

NOMINATOR

Candy Tong Director ABOVE THE LINE COMPANY LTD Unit F, 23/F, King Palace Plaza 55 King Yip Street HONG KONG candytong@abovetheline.com.hk www.abovetheline.com.hk

CLIENT

Sharon Law Corporate Communications Manager NGONG PING 360 LIMITED 11 Tat Tung Road, Tung Chung Lantau HONG KONG sharon.law@np360.com.hk www.np360.com.hk

Best of Video

COPE CONTENT PERFOMANCE GROUP

WE ARE COPE

https://youtu.be/FZFNJz32UQs

NOMINATOR

Julia Warnick-Kolar Head of Marketing COPE CONTENT PERFORMANCE GROUP Hainburger Strasse 33 Vienna 1030 AUSTRIA julia.warnick-kolar@copegroup.com www.copegroup.com

Best of Websites

UNION INVESTMENT INSTITUTIONAL GMBH Weitwinkel digital https://www.weitwinkel.digital/ausgaben/europa/

NOMINATOR

Markus Jordan Director Content Development PROFILWERKSTATT GMBH Rheinstrasse 99.3 64295 Darmstadt, Hessen GERMANY m.jordan@profilwerkstatt.de www.profilwerkstatt.de

CLIENT

Thomas Raffel Chief Editor UNION INVESTMENT INSTITUTIONAL GMBH Weissfrauenstrasse 7 60311 Frankfurt am Main GERMANY thomas.raffel@union-investment.de https://institutional.union-investment.de

Best of Campaigns

PAN AMERICAN ENERGY We stand by you https://drive.google.com/file/d/1BA7_6rY6dB6JQcWP6gUOoU_4pIcOjo5l/view?usp=sharing

NOMINATOR

Ana Karina Zenklusen External Communications Leader PAN AMERICAN ENERGY Leandro N. Alem 1180, piso 11 Cuidad Autonoma de Buenos Aires, Capital Federal C1001AAT ARGENTINA y_yebra@hotmail.com www.pan-energy.com