2020 media kit - Motorcycle Mojo Magazine

Yearly estimated Readership 591,250(10 ISSUES PER YEAR offered in PRINT & DIGITAL plus pass around readership)

59,125 per issue COMBINED PRINT & DIGITAL

Current Social Media Reach Average Monthly Page Views 17,650 211,800 yearly

Monthly Newsletter Subscribers 9825 117,900 yearly

For almost two decades we have brought our readers on journeys around the globe. Our readers live the lifestyle in every aspect of our magazine from adventure stories to bike reviews, news and safety tips and techniques. Our audience actively engage with our Mojo community through

our magazine in both print and digital issues, website, Facebook, E-newsletter, Twitter, Instagram, YouTube and more.

Reviews are written by respected and trained professionals who deliver trusted and engaging content.

One-on-one connections at multiple events throughout the year truly make Motorcycle Mojo a fan favourite.

Motorcycle Mojo is the most cost-efficient magazine in its category and consistently delivers the highest quality of editorial content to keep our readers engaged.

Harley-Davidson100 years in Canada

MOTORCYCLEMOJO.COM$5.95 • Volume 18 Issue 9

PM 40761040 Display until November 30

n o v e m b e r 2 0 1 9

area 27: a world-class racetrack in the heart of b.C.’s wine country

revIeW: Sena momentum helmet, olympia women’s riding gearmojo GaraGe: Using the proper oil saves your clutch

2019 KTM 790 Adventure and 790 Adventure Rtravel teSted• Spectacular N.W.T. - Tuktoyaktuk

• Exploring Far West Texas

Will this electric concept create a new type of rider?

2020 Harley-Davidson

Livewire

50th Anniversary of this Game Changer

CB750 Four

Harley-Davidson100 years in Canada

D e c e m b e r 2 0 1 9seventh annual worlD travel issue

5increDibletales oF aDventure, KinDness & unmatcheD beautY

Darien Gap

MOTORCYCLEMOJO.COM

$5.95 • Volume 18 Issue 10

PM 40761040 Display until December 31

Nepal

Tajikistan

Japan

2015

m o t o r c Y c l e m o j o

worlD travel issue

m o t o r c Y c l e m o j o

worlD travel issue

2019

Vietnam

ReadeR PRofile: • Average age 25-64• Average HHI: $105,215 • 99% Own at least one motorcycle

• 67% Have partners who ride • 23% Have children who ride• 59% Own SUV/truck • 87% Own their home

Yearly audience 935,213passionate readers

(ANNUAL MOTORCYCLE MOJO REACH)

5342 likes with 96% follow rate

3666 983 4270

SALES DEPARTMENT: [email protected]

Motorcycle Mojo, 1169 Wilson Road, Hillier, ON K0K 2J0

motorcyclemojo.com

613-399-2809 • 1-877-665-6624

Ph

oto

: Ja

so

n s

Pa

ffo

rd

2020 MEDIA KIT

DIGITAL & PRINT RATES

Leverage the emotional connection and loyalty we have

developed with our audience through multiple channels

to increase brand awareness and sales.

Quotes for polybagging and tipping-in of promotional brochures available upon request.



motorcyclemojo.com

613-399-2809 • 1-877-665-6624

Rates include both ouR digital and PRint issues (cost per issue)

(width x height) 1x 5x 10X

FULL PAGE 8.125 x 10.875 + bleed 3,500 3,100 2,500

2/3 PAGE VERTICAL 4.75 x 9.75 2,500 2,000 1,700

1/2 PAGE HORIZONTAL 7.25 x 4.75 1,800 1,600 1,300

1/3 PAGE SQUARE 4.75 x 4.75 1,300 1,100 900

1/3 PAGE VERTICAL 2.25 x 9.75 1,300 1,100 900

BACK COVER * 8.125 x 10.875 + bleed 4,500 4,100 3,900

IFC * 8.125 x 10.875 + bleed 4,000 3,500 3,100

IBC * 8.125 x 10.875 + bleed 3,900 3,400 3,000

DOUBLE PAGE 10.875 x 16.25 + bleed 5,500 5,000 4,500

maRketPlace ad Rates (back of book)

(width x height) 1x 3x 10X

1/2 PAGE 7.25 x 4.75 750 675 550

1/4 PAGE 3.5 x 4.75 500 450 420

1/6 VERTICAL 2.25 x 4.75 350 315 290

1/6 HORIZONTAL 4.75 x 2.25 350 315 290

1/12 PAGE 2.25 x 2.25 275 250 225

SPeCifiCationS:•Trim Size 8.125”w X 10.875”h•Full Page ads: add .125” for bleed on all

sides•Type safety .25” from all sides

PRePaRing YouR file:•Resolution for cmyk and grayscale images

should be 300 DPI•Black and White (line art) bitmap images

should be 1200 DPI•Do not resize (enlarge) an image to the

requested resolution in an image editing application

•Internet images and ads from Microsoft Word are not acceptable

Sending YouR fileS:•PDF/x-1aispreferredforartworkdelivery.•[email protected]

Polybag sponsorship (with personal message) $700. Prices subject to change

10 issues per year

Canada Only

CONTEMPORARY DIGITAL SOLUTIONS: quoted to your specific needs.

digital and PRint Publishing dates (10ISSUES/YEAR)

Cover Date space Closing Material Closing in Mail Digital issue On sale

JAN/FEB November 12 November 16 December 3 December 11 December 27

MARCH January 14 January 16 February 4 February 12 February 25

APRIL February 11 February 13 March 3 March 11 March 24

MAY March 10 March 12 April 7 April 15 April 28

JUNE April 14 April 16 May 5 May 13 May 27

JULY May 12 May 14 June 2 June 9 June 23

AUGUST June 9 June 11 June 30 July 7 July 21

SEPT/OCT July 21 July 23 August 11 August 18 September 1

NOVEMBER September 15 September 17 October 6 October 13 October 27

DECEMBER October 20 October 22 November 10 November 17 November 27

PUBLISHING DATES

Dates subject to change



motorcyclemojo.com

613-399-2809 • 1-877-665-6624Canada Only

Top Banner

Sponsored Video

New Post Lower Ad Square

New Post New Post

New Post New Post Lower Ad Square

New Post

New Post Lower Ad Square

New Post New Post

Featured Content Lower Banner

HOMe page tOp banner

$900

LOwer banner $600

aD square $500

COLuMn bLOCK $300

pOst aD banner $500

spOnsOreD ViDeO $700

tOp reView banner $800

reView aD banner $600

seCOnDary aD banner $400

reView aD square $300

WEB AD RATES (MONTHLY)

Top Review Banner

Review Ad Banner

Secondary Ad Banner

Brand

ReviewAd Square

ReviewAd SquareAd Square

Brand

Brand

BrandBrand

ReviewAd Square

Brand

BrandBrand

Brand

Brand

BrandBrand

Reviews

Ad Banner

Gallery or Videos

Column Block

Column Block

Column Block

Category Title

Post Title

Num volo et, sequia que none pla debis moluptas quid et fuga. Nemporro inciunt odi volore et doles es et fugiae adisimp oreptaturem. Velignimus, es rem comnis enimeni-mo dolorest eribus volut evelessit eum, cum, net laborem simi, qui debis eum num aut de voloreperum ad quis as ipition cor aliciusa velitiore dolupta qui offictis idusdam ra ipiendeliquo qui occusaerum quas ma dolor aborepedi adiae voluptae mossi doluptiunt fuga. Ihictur sit volorum qui ulpa vent laccus aut hit quam,Cum eos et eicabo. Et qui doleceperia autati doluptatis quiam, num eatem ipisi omnim corro ipsam faccusa comni serum laut pa volum quate quate simi, ut issit eossume ndigeni hillaciusam lignimosti-um rem faciat imodipi tasperc ipsantur, tetur? Facessi am ut dolenda ntestisque cullit

Subscribe Subscribe

HomE NEwS ISSuES REVIEwS EVENtS StoRE CoNtaCt

Discounted yearly rates - quoted separately

newsletteR ad Rates (MONTHLY)

9,800 + newsLetter subsCribers eaCH MOntH

NEWSLETTER

tOp banner 570 x 100 $400

bODy banner 570 x 100 $300

square 270 x 270 $200

Square

Top Banner

E -NEWSLETTER

Body Banner

NEWS

NEWS NEWS



motorcyclemojo.com

613-399-2809 • 1-877-665-6624Canada Only

•PolybaggedwithourJan/Febdoubleissuetosubscribers.•Additionaldistributionatmotorcycleshows

banner ad: $1,000. (size is 10.375" x 1")

MOTORCYCLE MOJO CALENDAR

AVERAGE OPEN RATE

42%

SUNDAY

SATURDAY

MONDAYTUESDAY

WEDNESDAYTHURSDAY

FRIDAY

DECEMBER 2021

1

2 3

4 5

6 7

8 9

10 11

12 13

14 15

16 17

18 19

20 21

22 23

24 25

26 27

28 29

30 31

CHRISTMAS DAY

BOXING DAY

NEW YEAR’S EVE

Visit our online store @ motorcyclemojo.com

GiftMAKES A GREAT

INTERACTIVE MAPOur Interactive Map has had tremendous success on our website. With almost 200 exciting trips to explore around the world, it’s a great tool for planning your next adventure.

Check it out at

InteractIve Map SponSorShIp IncludeS:•TopBannerLogopromotingmapwithyourimageonwebsite

•“Presentedby”logoonMapmainpage.

•Youradoneacharticleopeningpage ••

•SponsorshiponprintadineveryissueofMotorcyleMojoPrintandDigital

fortheyearvaryinginsizeof1/2toDoublePageSpread.

•SocialMediapromotion.

•FullpageadinourDecemberAdventureTravelissue

$12,000 PeR yeaR



motorcyclemojo.com

613-399-2809 • 1-877-665-6624Canada Only

NOV E M BE R 2019 MOTORCYCLE MOJO 9

An important collection of Italian racing motorcycles is up for auction at Bonhams annual Autumn Stafford Sale. The collec-tion includes rare Italian motorcycles that were on display for many years at the Morbidelli Motorcycle Museum, located in Pesaro, Italy.

The museum, located on the grounds of the former Morbidelli motorcycle factory, contains approximately 300 motorcycles, many of which will stand on the auction block in October. Giancarlo Morbidelli, founder of the manufacturer, collected the motorcycles over a 40-year period.

While the museum contains many Morbidelli Grand Prix bikes of the 1970s, some of which won world championships in the 125 cc class, only two of those bikes are up for auction. One is the 1974 Morbidelli 125 cc GP machine ridden by the late Angel Nieto, which is expected to fetch $130,000 to $195,000; the other is a 250 cc machine

ridden by Giacomo Agostini in 1976, which is expected to fetch $95,000 to $160,000. The Morbidelli family will hold onto the majority of the Morbidelli Grand Prix race bikes.

Other brands’ bikes on the block include Benelli, Ducati and Harley-Davidson. One of the rarest and most expensive bikes on offer is a one-off 1964 Ducati 125 cc four-cylinder Grand Prix bike that was never raced. Fabio Taglioni, Ducati’s chief engineer at the time, designed the bike, which disappeared for many years. This bike’s engine was located somewhere in Russia, and the bike’s frame showed up in what is now known as Croatia. Giancarlo Morbidelli restored the machine, which remained in the

museum until now. This bike is expected to fetch $650,000 to $975,000.

The offer of the Morbidelli collection is the largest single collection of classic bikes ever to be offered at Bonhams.

M O T O R C Y C L E I N F O R M A T I O N A N D I N S P I R A T I O N

H E A D L I N E S

Italian Classics Up For Auction

We’ve seen concept prototypes of the new Triumph Rocket III, and Triumph Motorcycles Ltd. finally confirmed that the bike will hit showrooms soon.

The redesigned Rocket III will be available in two variations for 2020. The Rocket III GT has a more laid-back, foot-forward riding position; a Rocket III R rider will perch more upright on mid-mounted foot pegs in a power-cruiser stance.

The 2,500 cc inline-triple boasts an 11% increase in horse-power (now at 165 hp) and peak torque is claimed to be the highest of any production motorcycle, at 163 ft-lb.

Lighting is via LEDs all around, and the bikes feature standard solo and dual-seat setups. The big power cruiser has lost 40 kg as a result of its redesign, which should combine with the added power to make this power cruiser more power than cruiser.

A TFT instrument panel, cornering ABS and traction control, four ride modes, hill-hold assist, cruise control and keyless ignition are standard on both machines. The GT also comes with standard heated grips.

Both Rocket IIIs should be arriving at dealers in January 2020, and prices will be released in November 2019.

N E W S

You should be getting accustomed to news about electric motorcycles by now. Several motorcycle manufacturers are looking into electricity as an alternative fuel source, even long-time gasoline burner Harley-Davidson with its LiveWire, which you can read about elsewhere in this issue.

Curtiss motorcycles also ran on gasoline once, a long time ago. The company folded in the early 20th century, but the name was resurrected in 2018, when the Curtiss Warhawk, a boutique V-twin custom, was launched.

Since then, however, the rejuvenated Curtiss Motorcycle Co. has focused on boutique electric bikes, first

launching the Zeus, then the Hera, then a “radial V8” Zeus e-bike.The latest e-bike to be announced is the Curtiss Hades. Despite its ominous moniker, the Hades promises to be gentle

on the environment, producing no emissions while running. The Hades, designed by JT Nesbitt (who also designed the Hellcat and Wraith motorcycles for Confederate), features a minimalist design with a bullet-shaped battery slung below a composite frame.

The Hades will run on a 399-volt electric motor that the manufacturer claims will produce an estimated 217 hp and 147 ft-lb of torque. Production of this unique electric art form will begin in 2020, and it will sell for US$75,000.

Triumph Confirms New Rocket III

This 1942 supercharged Benelli 250 cc GP bike (left)will be on the auction block, as will the uber-rare 1964 Ducati four-cylinder 125 cc GP race bike (above) that was never raced.

Curtiss Hades

You could own an important piece of motorcycling history, if you can afford it

8 MOTORCYCLE MOJO NOV E M BE R 201918 MOTORCYCLE MOJO NOV E M BE R 2019

After more than a century of internal combustion, the Harley-Davidson Motor Co. is looking at its future with a whole new technology

PRE S S LAUNC H 2020 HARLE Y-DAVIDSON LIVE WIRE

Story by: Costa Mouzouris

PH

OTO

S B

Y: H

AR

LEY-

DA

VID

SO

N

GenerationA New

You know times are changing when the biggest manu-facturer of large-displacement motorcycles in North America produces a two-wheeler propelled by electrons. The Harley-Davidson LiveWire is the Motor Company’s

first-ever emissions-free electric motorcycle, and it is an important new direction for a company that has been relying on gasoline- powered internal-combustion engines to power its products for more than 115 years.

Harley held the international launch of the LiveWire in e-friendly Portland, Ore., where, despite my initial aversion to fume-free motorcycles, I discovered that this electric bike actually makes sense – well, mostly.

Electric HeartThe heart of the LiveWire is its 78 kW (105 hp) electric motor that produces 86 ft-lbs of torque. The fascinating thing about electric motors is that they produce their peak torque as soon as they begin to spin. From the rider’s seat that means you’re getting litre-bike torque right off the start. The electric motor uses reduction gears to transfer power to the rear wheel, and Harley designed the gears to produce the LiveWire’s unique whine. The electric motor and vari-ous other components are liquid-cooled, so there is a small radiator mounted behind the front fork. The motor is an aluminum-coloured unit that sits at the very bottom of the bike.

The bike has two batteries. A small 12-volt battery powers ancillaries, such as the lights and the ECU. The main 15.5 kWh lithium-ion battery is contained within a big, finned aluminum case that also contains the battery-management electronics; it’s the single largest component on the bike and is visible behind the frame. The entire assembly is called a renewable energy storage system (RESS),

Single rear shock is adjustable for preload as well as compression

and rebound damping.

AUGUST 2019 MOTORCYCLE MOJO 4948 MOTORCYCLE MOJO AUGUST 2019

O n the family property near the hamlet of Wentworth in Cumberland County, Nova Scotia, “Bun” Betts

and his older cousin tinkered with an old Indian V-twin motorcycle. They’d checked and cleaned the plugs, adjusted the timing, added fresh gasoline, set the spark advance and hoped for the best. Betts pushed the bike down the lane with his cousin at the controls, and the Indian barked to life.

“I was 12 or 13 years old then,” Betts

says. “And that’s my earliest memory of a motorcycle. I never did ride it myself – I was always either pushing it to get it started or sitting on the back of it as we roared down the road.”

Born on August 15, 1919, Betts’ full name is Charles Wyman Betts. When he was just a toddler, he says, he got pneumonia and almost died.

“The doctor, he’d given up on me,” Betts says. “But it was the nurse who tried something that broke the pneumonia. After that she called me her

little bunny – or Bun for short – and the nickname stuck. My mother called me Wyman, but nobody around here knew my real name. I was Bun to everyone.”

A Long Line of Hard WorkersBetts comes from a family of hard-working people. He says his grandfather, Baynard, was a stowaway aboard a schooner.

“He was nine years old when he got on the boat somewhere overseas and hid among a bunch of molasses

Story by Greg Williams

Riding Intothe

RI DE R PROFI LE BUN BE T TS

PH

OTO

S B

Y: C

HU

CK

LIN

NE

Y

barrels,” Betts relates the story he was told. “They found him there and, of course, they couldn’t turn the boat around. When they landed in Halifax, he found his way around and, at some point in time, got an education because he went on to own and run a general store with his wife in the Wentworth Valley area and raised a family of six children, including my father, Arthur.”

Betts continues: “I had to start working myself when I was nine years old. My father was in the logging business, and we had a mill called A.T. Betts and Sons. I clearly remember that it was Arbor Day, and we were off school. I went to the mill that afternoon, and that was the day my father lost his

hand in a workplace accident.”While the two events weren’t

connected, after that tragic incident, Betts began helping out at the mill. When he was through school, Betts says, his whole life became dedicated to the job. He’d work the saw, cutting the logs and milling the wood into dimen-sional lumber that was then sold to a wholesaler. When the pond at the mill would freeze over, Betts would go to work at the local ski hill, moving snow or tuning skis. He sold the mill when he was 70, but continued working there for several more years.

His First Two-Wheeled TransportWhile he recalls his cousin’s Indian, it

wasn’t until Betts was in his late 20s that he invested in a ride to call his own. It wasn’t a motorcycle, however. What Betts bought to travel the half-mile from the family home to the mill and back was a new 125 cc Vespa scooter with a pressed steel, step-through chassis and 10-inch wheels.

“I think that lasted about one sum-mer,” Betts says of the diminutive form of powered two-wheeled transport. “The scooter didn’t work out as well as I thought it might have.”

Years later, Betts returned to motor-cycles. But first, he had to get flying out of his system. When Betts was in his early 50s, he bought a Cessna 172. He learned to fly and would pilot the Cessna over Wentworth Valley and other parts of Nova Scotia, simply admiring the verdant landscape laced with rivers and dotted with ponds.

First MotorcycleThen, he got a small Honda motorcycle. He can’t recall the exact model, but he kept it for only a couple of years before moving up in the early 1980s to a Honda GL650 Silver Wing Interstate. (That midsize touring bike was introduced in 1983 and was based on the GL500 Silver Wing, introduced in 1981, which in turn was based on the manufacturer’s earlier CX500 model; each of those bikes had a 80-degree, liquid-cooled transverse mounted V-twin engine, five-speed transmission and shaft final drive. In 1983, Honda dropped the GL650, the manufacturer’s remaining midsize touring motorcycle

“I’LL GET THE BIKE OUT ON THE DRIVEWAY AND WHEN

I GET TO THE BOT TOM, I’LL DECIDE WHETHER TO

TURN LEF T OR RIGHT, THEN I GO WHEREVER THE ROAD TAKES ME”

Next Century

Soon to be 100 years old, Mr. Betts isn’t

going to let a little thing like age stop

him from riding his

Gold Wing

Story by Andy DavidsonPhotos by Alex Manne

Darien Gap2015M

O T O R C Y C L E M O J O

WORLD TRAVEL ISSUE

MO T O R C Y C L E M O J O

WORLD TRAVEL ISSUE

2019

I magine a fun off-road day with your friends the day after a heavy rainstorm

– except you’re in one of the most dangerous places on earth and the day is nobody’s idea of fun. Throw in eight days of 42°C heat, constant tropical downpours, the world’s most venomous snakes, poisonous spiders and swarms of diseased mosquitos. Then mix in drug smugglers, human traffickers and anti-government bandits, knee-deep muck, swamps and trench foot. That’s the Darien Gap. Not the best place to ride a motorcycle.

“But we had to,” says team leader Wayne Mitchell. “Our aim was to be the first to ride the length of the Americas overland in one go, from Prudhoe Bay, Alaska, to Ushuaia, Argentina – and that meant getting our bikes through the Gap.”

Off to a Chilly StartSane Pan-American riders avoid the Darien Gap at all costs by shipping their bikes from Panama City to where the road picks up again in Turbo, Colombia. There are, however, a small handful of nutters who have rode vehicles through the Gap before. But to ride through the Americas from top to bottom, including the Darien, in one fell swoop means starting from the northernmost point of Alaska in the depths of winter and riding 8,000 km through ridiculously cold temperatures, just to make it to the world’s most dangerous jungle in time for the dry season (which might explain why the record was up for grabs).

Remembering the start of the ride in Alaska, Mitchell recalls: “It was brutal. The wind propelled ice and snow onto little gaps of exposed skin. The initial stinging sensations disappeared as cells started to die. The skin turned whitish and waxy because its surface was freezing, and frostbite kicked in. We were left aching, stiff and numb in Week 1.”

theMind

To ride the length of the Americas overland in one go, you must first leave the Arctic in winter in order to machete your way through one of the most dangerous places on earth. There’s a reason no one has done it before

FA S T FA C T SWHAT IS THE DARIEN GAP?

The Darien Gap is a 160-km stretch of jungle separating Panama from Colombia and the only break in the 30,500-km long Pan-American Highway, which runs from the tip of Alaska to the toe of Argentina. There are no bridges, no roads – no infrastructure. The Gap is one of the most dangerous jungles in the world; aside from killer animals, it’s also a bottleneck for human trafficking and drug smuggling.

THE TEAMThe team comprised four U.S. Army veterans: Wayne Mitchell, team leader: Richard Doering, operations and planning; Mike Eastham, mechanic; and Simon Edwards, medic. These four men

set out to be the first to ride the entire Pan-American Highway overland on motorcycles in one go – including the Darien Gap. They completed the expedition in five months,

riding Kawasaki KLR 650s. THE BIKE

Kawasaki began producing the KLR 650 in 1987 and upgraded it in 2008. Throughout the KLR 650’s history, the bike has proved to be reliable, practical, inexpensive and reasonably comfortable. It’s one the most common choices for world travellers because of its durability, it’s easy to work on and maintain, and because of its sheer numbers there is an abundance of parts worldwide. Kawasaki discontinued production of the KLR 650 in 2018.

BAD VIPER“Fer-de-lance” means “spearhead” in French. This pit viper is 1.8–2.4 metres in length on average and is the most dangerous snake in Central and South America. The fer-de-lance causes more human deaths than any other reptile in the Americas. On average, a fer-de-lance

injects 105 mg of venom in one bite. The fatal dose for a human is 50 mg.Block and tackle and lots of manpower were needed

to move the Kawasaki KLR650s through the Darien Gap. A total of 20 soldiers accompanied the travellers up to the Columbian border. (inset above)

Gap

LIfESTYLE:Motorcycling is a lifestyle, not a hobby.

PRODUCTS:Press launches, new products and accessories.

Winner of 9 Motorcycle Awards of Excellence, over 80% of our readers collect every issue!

PEOPLE:Motorcyclists are part of a community of adventure seekers.

EDITORIAL PILLARS

TRAVEL:Incredible trips from Alaska to Zimbabwe.

SaleS departMent: [email protected]

Motorcycle Mojo: p.o. Box 22001, picton, on K0K 0a0

motorcyclemojo.com

613-399-2809 • 1-877-665-6624

Digital issue available through: Member of:

Canada Only



motorcyclemojo.com

613-399-2809 • 1-877-665-6624Canada Only

MOTORCYCLISTS ARE A POWERfUL GROUP!

Motorcycling generated $2.68 billion in canada in 2014.

• The majority of registered motorcyclists are located in Quebec, Ontario and Alberta• Canadians spend $702 million annually on on-road motorcycle equipment and parts• Canadians spend $110 million annually on off-road motorcycle safety gear• Motorcyclists raise $11.8 million annually for Canadian charities through locally organized fundraising eventsIn 2014, MCC commissioned a socio-economic study to take a close look at the economic impact of both on-road and off-road motorcycling from a provincial and national level. In August 2015, Smith-Gunther completed their comprehensive report “Recreational Motorcycling in Canada and its Provinces – 2014-2040” The study forecasts that the annual direct and indirect economic impact of recreational motorcycling will climb to $4 billion annually by 2040!

Learning more about the economic power of our industry confirmed that motorcycling is not only a fun and convenient form of recreational activity, it’s also big business in this country.

MotorcyclIng In canada off-road on-road

Safety apparel $110 Million spent $114 Million spent

(includes the purchase of protective gear and clothing)

gasoline $102 Million spent $63 Million spent

(spent when using a motorcycle for transportation)

equipment and parts $321 Million $702 Million spent

(purchase of new and used motorcycles, equipment and parts)

accommodations $3.3 Million $15 Million

(spent by motorcyclists when travelling)

food and Beverage $4.6 Million $5 Million

(spent by motorcyclists when travelling)

Jobs 10,794 12,306

(full-time equivalent jobs dependent on the motorcycling industry)

looking for what you have to offer!there are over 700,000 motorcyclists across Canada

This information made possible by the

Many different economic areas are impacted by motorcycling including tourism, purchasing and repairing motorcycles, insurance and safety apparel.



motorcyclemojo.com

613-399-2809 • 1-877-665-6624Canada Only

2020 media kit - Motorcycle Mojo Magazine

Documents

Transcript of 2020 media kit - Motorcycle Mojo Magazine