Mohd Iskandar Illyas TanFSKSMUTM

IT ENTREPRENEURSHIP(SCD4763)

Chapter 2Technology, Innovation and

Creativity

Chapter Objectives

1. Explain innovation2. Differentiate between innovation

and invention3. Explore the the world innovation4. Understand the innovation success

& failures

• A new idea, method or device

• The process of making improvements by introducing something new

• The successful exploitation of new ideas

Innovation

Types of Innovation

Types of Innovation

Business M odel

M arketing

OrganisationalProcess

Product

ServicesSupply Chain

Financial

Substancial

• Invention is the first occurrence of an idea for a new product or process

• Innovation is the first attempt to carry it out into practice.

Innovation vs Invention

Innovation vs Invention

20. Japan19. Austria18. Norway17. Luxembourg16. Korea15. New Zealand14. Israel13. Ireland12. Germany11. Iceland

10. UK9. Netherland8. Canada7. USA6. Denmark5. Finland4. Hong Kong3. Singapore2. Sweden1. Switzerland

Global Innovation Index (2011)

20. France19. Germany18. Norway17. Austria16. Israel15. UK14. Canada13. Luxembourg12. Netherland11. Denmark

10. Sweden9. Japan8. USA7. Finland6. Hong Kong5. Ireland4. Iceland3. Switzerland2. South Korea1. Singapore

Global Innovation Index (2013)

Malaysia? 21

Global Innovation Index (2013)

20. Disney19. GE18. IBM17. Cisco16. BYD15. Sportify14. Intel13. Nike12. Neflix11. Hulu

10. HP9. Wallmart8. Novartis7. PG&E6. First Solar5. Huawei4. Google3. Apple2. Amazon1. Facebook

Fast Company Most Innovative Company 2010

20. SeeChange19. Online Fashion18. Buzzfeed17. Samsung16. Tencent15. Pig Newton14. The Coca Cola13. Apple12. Airbnb11. Google

10. Target9. Safaricom8. Pinterest7. Sproxil6. Uber5. Fab4. Splunk3. Square2. Amazon1. Nike

Fast Company Most Innovative Company 2013

Innovation Success

Innovation Success

Innovation Success

Innovation Success

Apple Greatest Innovation

“What made the iPod truly innovative was its combination of

aesthetic design, elegant ergonomics and ease of use. Also, there was the creation of the iTunes that

enabled listeners to integrate with their iPod. It is the

combination of all these elements that made the iPod truly

innovative”

Innovation Success – The I Era

Arguably ahead of its time, Apple debuted this PDA device in 1993. Computerworld says it flopped partially because of its high price ($700 or more), bulkiness and the inaccuracy of the handwriting recognition.

The Newton faded away in 1998, but chartered the course for the Palm Pilot in the late 90's and the popular BlackBerry & iPhone today.

Innovation Failure – Apple Newton

Innovation Success or Failure?

Failure in Innovation – Nokia N-Gage

Why N-Gage Failed?

Why N-Gage Failed?

Common Causes of Innovation Failure

• All innovation begins with creative ideas …. innovation as the successful implementation of creative ideas.

• Creativity by individuals and teams is a starting point for innovation

• Creativity is necessary but not sufficient condition for the innovation

How to Promote Innovation?