Indonesia’s Health System Hasbullah Thabrany Universitas Indonesia
UX Design Process The Role of Empathy in · The Role of Empathy in UX Design Process Jaka...
Transcript of UX Design Process The Role of Empathy in · The Role of Empathy in UX Design Process Jaka...
The Role of Empathy inUX Design Process
Jaka Wiradisuria
Indonesia’s notorious “income” gap
Indonesia’s notorious “income” gap
We believe that every individual has the right to gain access to be financially ‘well-off’.“Kami percaya bahwa setiap orang berhak untuk mendapatkan akses yang membantu mereka mencapai hidup mapan.”
is one of the access.
>70,000Arisan Leaders
>700,000Members
90+Branches
*Across Java-Bali
HOW DID WE DO IT ?
UX design process, nothing new, right?
(Actually) there is nothing new in the process
UX design process, nothing new, right?
PRODUCT-MARKET FIT MYTH
My users problem are harder to solve because they are non tech savvy—they are not familiar with the popular
technology we use these days.
PRODUCT-MARKET FIT FACT “Your product’s UX is linked to your own appreciation & acceptance of empathy.”
—Tom Starley, inVision app
#EMPATHY...the ability to understand and identify with another person's context, emotions, goals, and motivations".
—Whitney Quesenbery, interaction-design.org
Cucina ItalyCooper platted
High quality items are beyond their reachWHAT WE FOUND
The affordable ones are low qualityWHAT WE FOUND
They need quality goods at affordable price WHAT WE FOUND
STILL, HOW CAN THEY AFFORD IT?
as a rotational group saving method to buy household goods together with their trusted communities.
is our California Roll.
Complexity can be managed, control can be beneficial, but frustration is never a good business strategy.
—Robert Hoekman Jr.
answered that frustration.
WHAT NEXT?
#BERKEMBANGBERSAMA
Help 1,000,000+ members to get access towards their goal
by end of 2017
THE UX STACK
People Don’t Want Something Truly New, They Want the Familiar Done Differently
—Nir Eyal.
[email protected]+628111062220
Learn more about us at https://mapan.id
...and check some of our thoughts at https://medium.com/mapan-ux/