Unil Ever Cai Yang
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Transcript of Unil Ever Cai Yang
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Resear China
中 国
研 究 所
Dr Ya Cai
Director
Unilever Research China
Best Practice:
Co-funded Corporate-Government
R&D centers
AmCham Shanhai Science and !echnolo" Committee #vent
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- Home & Personal Care and Foods
- Sales $48.3 billion
- 70th (Fortune 2004- 400 brands
- !"0 #ountries
雪
nile%er (联合利华
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Unilever Glo$al R&D %etor'
- &' is an interated )art o* +lobal ,usiness
- nnual budet - 2." o* /PS totalin $!.2" billion (2004
- 1"00 sta**
- 1 +lobal &' abs ( 2 S / 5ndia China
- +lobal 6 eional e#hnolo Centres (#ateor based
- o#al Produ#t 'e%elo)ment Centres (#ateor based
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o#al'e%elo)ment
eional
e#hnolo Centre
+lobale#hnolo Centre
ime - 9ears 832! 14 " 7
R&D Roles and Business (mpact
+lobal & ' aboratories
- %e )aterials
- %e Processin
- %e Products
- *ormulations
- Pac'ain
- Adaption
- +aunch
,usiness5m)a#t
Small
)edium
+are
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Unilever in China
,./ - Soap factor" in Shanhai
,01 - Returned ,st 23
,1 - ,4 23s
, - / Ac5uisitions
.66, - 4 Business units7 ,668 oned
.669 - Reoranised
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/ Staes of R&D #volution in China
Stae , - Basic formulation s'ills
- Support manufacturin
Stae . - Product Development
- Gain competitiveness
Stae / - R&D Capa$ilities
- Drive ne $usiness opportunities
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- ne of the larest consumer mar'ets
- #conom" is roin fast
- )ar'et si;e is enlarin rapidl"
- Purchasin poer is risin
- .nd larest econom" $" .6,9
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Bier 3olume=iher )arin
Brand differentiated
Product differentiated
Benefit differentiated
!echnolo" differentiated
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utstandin
Brandin
Brea'throuh
(nnovation> ?*ast
Sustaina$le
Groth
Successful Business )odel in China
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@66 )ultinational Companies =ave Set up R&D in China
An (ncomplete +ist of )ultinational Companies
,, ##enture :inomoto m;a l#atel 'uPont e,a =ri#sson Firmeni#h Fran#e ele#om +=+laoSmithline Hita#hi Honda Hone;ell HP Hundai 5,> 5ntel ao eihin
Cor)oration oda? + @Areal u#ent >atsushita >i#roso*t >otorola /=C /estle
/i*#o 5n# /issan >otor /issin oo /o?ia /ortel /et;or?s /o%o /ordis? /o%oBmes
Ara#le Panasoni# Pe)si Phili)s Pro#ter & +amble o#he ohm and Haas Samsun
SP S#hindler Shell Siemens Son Sno)ss elin >anu*a#turin etra)a? oraoo 5n? rellebor , Unilever
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- Best )aterials Research +a$ in the
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4 e"s to Successful (nnovations
- Governmental support
- People
- rani;ation
- #ternal Resources
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- Commitment
- Policies
- (ncentives
- 2oint R&D #fforts
e" , - Governmental support
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e" . - People
- Selection
- Appraisal
- Career path
- Development
- Retention
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- Youn and enthusiastic
- Persistent
- Dilient and dedicated
- #ntrepreneurial
- Confident and proactive
- Creative
- Genuine teamin spirit
- (nternationalisedE
- pen7 trusted partner
ur Goal - !he
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- Comptenc" and s'ills
- A ide rane of sources
- General and specific tarets
- Comprehensive assessment
- verseas eperience
Selection
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- Personal taret - SA)R!E
- /166 feed$ac'
- verall ran'in
- Bottom tier move-out
Appraisal
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- Career most important
- )anaerial vsF epert
- Define as earl" as possi$le
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- !rainin course
- n-o$ trainin
- verseas secondment
- Coachin
Development - *ocus on competenc"
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%ot a pro$lem H
Retention
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e" / - rani;ation
- A culture of deliver"
- A hihl" motivatin environment
- =armonised teams
- pen and transparent
- Fair, just and trusted
- Diverse and individual value
- Proactive enaement
- Ris' ta'in
- Feel like at home
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- Professional proect manaement
- (nterated proect team of multi-functions
- =ihl" flei$le and pramatic
- Action-oriented
- Simple
- Capa$ilit"-driven vsF Proect-driven
An #fficient (nnovation Process
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e" 4 - #ternal Resources
- Riht partners
- (PR )anaement
- eep on trac'
- 2oint R&D fund
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!hree Steps toards Success
A contracted
Labourer
)ade in China
An Indispensable
THINKER
Created in China
A reak-throu!h
"AKER
#cellence in Glo$e
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!han' You
Dr Ya Cai
ya cai@unilever com