Oleh :Aprian Nur SaumawatiElvina Wahyu PermataFitra PramithaMetha PuspasariAlifa Natasya DillaNur Utami Dewi

Golfsmith International Inc.

From : 1967Place : Austin, Texas, USAVisi : golf has become a sport for everyoneMisi : supplier and assembler of golf components

Financial perspective

1. Product Strategy

Computerized system by barcode labelsSelling component and assembly toolsSelling golf accessories

Financial perspective

2. Revenue Growth Strategy

25 stores in AustinMake a Golf Academy

Customer Perspective

An order can be ready for shipment within minutes of being receivedAutomated and highly efficient system Can taken more than 14000 calls in one dayOperates 25 stores in Austin and Los AngelesSelling golf accessories

Internal Process

(paragraph 6)Have 1800 employees. Include 26 golf professionalsCadies and Cadillac owner alike can aspire to the PGAEmployee wearing golf attire to get enthusiastic from visitors

Learning and Growth Perspective

All employee knowledgeable and can speak golfese fluentlyA tour facilities gives the visitors a sense of the corporate cultureComputerized system by barcode labels