Target Trim & Slim: Chippewa Challenge

7/30/2019 Target Trim & Slim: Chippewa Challenge

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Table of Contents

I. I

A. E S ...1

B. Background ...1

II. ResearchA. Informal ...2

B. Formal ...3

III. SWOT A ...4

IV. O

A. O ...5

B. Impact ...6

. I

. A

iii. Behavioral

V. P ...7

A. S ...8

B. T ...8

C. T K M ...8

D. Audiences ...9

E. Channels ...9

F. P ...9

G. Budget ...9

H. T ...10-14

VI. E of

A. O O ...15

B. I O ...16

VII. C ...17

VIII. A ...18-30



Introduction

Target Trim and Slim: Chippewa Challenge exists to educate and inform college students about the physical and

. I T C, Target Trim & Slim:

Chippewa Challenge . T

, - , Target Trim & Slim: ChippewaChallenge

lifestyle.

Executive Summary

Background T C G D D 1902 M, M. I

D D G D H C, A

U S.

A F 500 T 50 , T $69.87 2011 . T 1995 S T-- , , --

1,763 .

T Alliance to Make US Healthiest ,

. O - Keeping

Neighborhoods Healthy , Supporng the Search for a Cure and Puppy Love: Celebrang Hope with Kids and

Families. S T ,

.

1



Research

Informal Research T A 27.4% 2006 29.2%

2011. A BMI ( ) 25-29.9. BMI 30-34.9 .

- American College Health Associaon

“S ,

. N

.”

- American Journal of Health Behavior, 2007 college student study

M - A (35.7%) .

- Centers for Disease Control and Prevenon

S, , . T

30 . - 2003 ndings by Researcher Terry T. Huang, professor and chairman of the Department of Health

Promoon, Social and Behavioral Health at the University of Nebraska Medical Center

- Recommendaon by U.S. Department of Agriculture

I 2012, 21.6 . O 21.6

college students, about 5.2 million college students are obese.

- Centers for Disease Control and Prevenon

T C I: H & W-B

- K N H

- A G H- C S-F

- S S C

- F D

- H N R

- P L: C H K & F

2



Research

Formal Research T :

- C M U ’ , T

C

- C M U ( ) , spending

T , “T C M,” 52 C M

U T C. T

18-25 - - . O 52

, 48 (92%) T 20 (38%) ‘’ ‘’ .

T- T . O 20

‘’ ‘’ , . S-

$0 $50 T. F ,

. S T . V T’

/ T-

college students.

T , “C L,” 58 C M U

, . T

1 3 , $1-$5 . I , -

$6-$15 . F-

0-3 . N .

Nearly all students surveyed eat 2 to 3 meals per day. Unfortunately, less than one percent of individuals sur-

T. W , T !

3



S.W.O.T. Analysis

The S.W.O.T. analysis and prognosis is designed to eliminate weaknesses and threats while capitalizing on

strengths and opporutnies. The rst table represents internal factors of the presented communicaon plan.

The second table represents external factors and the resultant potenal strategies to be carried out.

Strengths (S)1. Brand recognition

2. Secured funding

3. Eager students

4. Target’s ongoing national support of healthy

lifestyle community programs

Weaknesses (W)1. Limited student spending at/involvement with

Target

2. Limited awareness of Target’s community and

charity involvement

3. Time constraints of student life

4. Lack of desire to challenge oneself

Opportunities (O)

1. College lifestyle/student activism

2. Target’s national charity/health involvement

3. Increase spending at and support of TargetCorporation

4. University Health Professions students

5. Student willingness to try new things

Threats (T)

1. Student participation required

2. Similar programs

3. Weak student interest

Strengths/Opportunities Strategy (SO)

1. Offer students a free opportunity to adapt

healthy lifestyle choices through Target

secured funding

2. Success of program graduates to create Big

10 Campus Ambassador program, increasingawareness and support of Target Trim Slim

on college campuses

3. Utilize Target’s prior health-related

community involvements to expand program

to older and younger generations

Weaknesses/Opportunities strategy (WO)

1. Appoint lifestyle advisor to train

participating students in time management,

planning/scheduling and budgeting for

healthier lifestyle

2. Use program to gain support among youngadults who can help shape future of Target’s

community endeavors

3. Develop program that meets student of

all needs where they are at, providing

individualized training free of judgment

Strengths/Threats strategy (ST)

1. Secured funding encourages participation

from low- to no-income students

2. Combine traits of existing supported programs

with competitive community programs tocreate one comprehensive student program

3. Household name encourages involvement of

otherwise uninterested students

Weaknesses/Threats strategy (WT)

1. Create individualized programming that caters

to students academic/employment obligations

2. Market, advertise and promote opportunity

only to college students through mediumsthat audience utilizes most often

3. Offer program at little to no cost,

encouraging participation from those with

little funds or little desire to change lifestyle

habits

4



Objectives

Output Objectives T F ,

.

T T I: #CT.

T Target Trim & Slim:Chippewa Challenge to Central

M U , .

- D CM-Life, Grand Central Magazine and Morning Sun

T 250

- .

T - - D E S

Target Trim & Slim: Chippewa Challenge .- F F 2013

- S S 9, 2013

T

.

T M S, A 25, 2013.

T (6-10 ..) S A C

W S 2013.

T , .

A ’ .

T (F T/I ) ,

.

T Target Trim & Slim: Chippewa Challenge Reveal and Rewards Dinner Party ,

.

5



Impact Objectives

I T’ CMU .

I

budget to college students.

P Trim & Slim C M U S.

Informational Objectives

Objectives

Attitudinal ObjectivesC T C M U

students.

E / T’

C M U .

C , C M

University students.

Behavioral Objectives

C T C M Ustudents.

E / T’

C M U .

C , C M

University students.

6



Programming

T C

. T Target Trim & Slim: Chippewa Challenge is a means to invest in the livelihood, health and

-- T’ ,

: , .

T C M U’ C H P, - - D E S

. B -

, $750

10- .

F P T I,

. T ,

. T

N , ,

S . A

J V, S C N,

R H, C M U G P D M S

D N & D. T S S, O 12 13, 2014

9 .. 3 .., .

T Target Trim & Slim: Chippewa Challenge , , . T

/ . T C M U --15

15 -- -, - . A ,

. U , to beginning Trim & Slim. T P T N I

. A -

gram commencement.

S 10 ,

. S -

,

S. T , 30

T . A Target Trim & Slim: Chippewa

Challenge Reveal and Rewards Dinner Party , ,

M 2014 R R.

T Target Trim & Slim: Chippewa Challenge . P

, T C -

. I

, $50 . B “

,” T C

-, - . S , T C

a Target Trim & Slim Challenge B 10 F 2014.

7



Programming

Strategies T C C M U’ C H P

to launch the Target Trim & Slim: Chippewa Challenge 2013-2014 .

P T N E S D . A - C M U . I

J V, S C N, R H, C M

U G P D M S D N & D.

Tactics T Target Trim & Slim: Chippewa Challenge D E S ,

- . I--

. A $750

.

A --. E

. I -

, 30 T

.

M Target Trim & Slim: Chippewa

Challenge Reveal and Rewards Dinner Party A 5, 2014.

Theme and Key Messages

“B ...”Theme

Key MessagesN Y. N You.

T .

M -- D’ .

8



Audiences T Target Trim & Slim: Chippewa Challenge are:

- C M U

.

- C M U -,

M P

T Target Trim & Slim: Chippewa Challenge are:

- C M U ,

- S ,

Channels Controlled

Recruitment FlyerRecipe Book

E HP S

Facebook cover photo

Uncontrolled

F PT : #

R I

P R

F

MS

Programming

Personnel D E S M (7 ) – I/T

A W & C LF – P R CF D, T C – B

E P D, T C– Target Trim and Slim: Chippewa Challenge Reveal and

R D

J V – P T, S C N

R H – C M U G P D M S

D N & D

R S S – D P

Budget T T C’

. B “” ,

B 10 F 2014.

9



Timeline

T ,

be executed by Abbey Wenk and Chantell LaForest, Target Trim & Slim: Chippewa Challenge P R

Coordinators.

10



Timeline

11



Timeline

12



Timeline

13



Timeline

14



Evaluation

Evaluation of Output Objectives A , , , , .

T .

C Target Trim

& Slim: Chippewa Challenge.

C - .

C .

C

.

C program.

K 10-

individual accomplishments and group achievements, including average pounds lost per person and total

.

C RSVP’

Target Trim & Slim: Chippewa Challenge Reveal and Rewards Dinner Party.

C Target Trim & Slim: Chippewa Challenge Reveal and Rewards

Dinner Party.

15



Evaluation of Impact Objectives

U S M, T’ C

M. A . S F, T T & S CC F T T. I

T’ ,

T S C C. A

, F ,

more of an audience.

Informational Objectives

Attitudinal ObjectivesT . T ,

. M T

, . A ,

. A, T .

Evaluation

Behavioral ObjectivesT . F, T & S C,

. O 100 F 2014,

. T’ 30%

T . A, F ,

78%.

16



Conclusion

T Target Trm & Slim: Chippewa Challenge C M U , -

. A

C M.

The Target Trm & Slim: Chippewa Challenge . O 500 10- . E 10 15

, . T

$500 , $250

$100 , .

C, T C M B 10

Target Trm & Slim Program C M U. T

C M T

serving as Trim & Slim A B 10 . I

.

“T Target Trim & Slim: Chippewa Challenge . S

.

F, . I ,

. I’ , ... Trim & Slim helped me realize

.”

- Molly Connelly, top female Trim & Slim parcipant

17



Appendices

All documents included in this appendix have been created by Abbey Wenk and Chantell LaForest, Target Trm

& Slim: Chippewa Challenge P R C ,

.

Promotional Design

Facebook Cover Photo

18



Appendices

Facebook Example Posts

19



Appendices

Media Advisory

MEDIA ADVISORY

CONTACT:

Chantell LaForest

Public Relaons Coordinator

Target Corporaon

[email protected]

Target Trim & Slim: Chippewa Challenge

Target Corporaon Launching Fitness and Lifestyle Transformaon Program at Central Michigan University

Target Corporaon is pleased to announce its latest partnership with Central Michigan University. As a tness- and life-

style-based program, Target Trim & Slim: Chippewa Challenge aims to recreate the foundaon college lifestyles are built

upon and transform the way program parcipants and the greater college community view health and happiness.

WHO: Recruitment for the Target Trim & Slim: Chippewa Challenge is divided into two parts:

• Junior- and senior-level Dietecs and Exercise Science majors are encouraged to apply for

personal trainer and nutronist internships

• All Central Michigan University students seeking a dramac, posive lifestyle change are

encouraged to apply for this rigorous 10-week program

WHAT: Dietecs and Exercise Science interns will be trained by esteemed professionals in the personaltraining and nutrion elds. These interns will work closely with 15 male and 15 female parcipants

that have contractually dedicated 10 weeks of me and sweat to transforming their current lifestyles

into energized, healthy futures.

WHEN: Program recruitment begins Sunday, August 25, 2013.

• Internship applicaons must be submied by 5 p.m. on Friday, September 27, 2013

• Program parcipants must be registered and submit required paperwork by 5 p.m. on

Sunday, December 1, 2013

Challenge training launches Sunday, January 12, 2014 and ends March 30, 2014.

WHERE: All weekly required tness classes will be held at the Student Acvity Center in Rose 134.

Student Acvity Center (SAC)Central Michigan University

213 E Sac # 200

Mount Pleasant, MI 48859

WHY: Target Trim and Slim: Chippewa Challenge exists to educate and inform college students about the

physical and economic benets of leading a healthy lifestyle. In conjuncon with Target Corporaon,

this program aims to make healthier choices an opon for all students on any budget. Through the

implementaon of educaonal, tness-based events and programming, Trim & Slim aspires to help

students break free from the stereotypical eang and exercise habits of the college lifestyle.

20



Appendices

Dinner Party Invitation

Target Corporation, in conjunction with Central Michigan University ,

cordially invites you to

“Target Trim & Slim: Chippewa Challenge”Reveal and Rewards Dinner Party

Saturday, April 5, 2014

Riverwood Resort Encore Banquet Room 1313 East Broomfeld Rd.

Mount Pleasant, MI 48858

Cocktail hour begins at 5 p.m. Dinner served at 6 p.m.

Rewards ceremony to follow dinner

Please RSVP by Monday, March 18, 2014

21



Appendices

Dinner Party Menu

Dinner Menu Appetizer

Grilled Polenta Crackers with Roasted Red Pepper SalsaSweet Potato Wedges with CilantroYogurt Dipping Sauce

Grilled Zucchini Rolls

Entree

Pepper- and Garlic-Crusted Tenderloin Steak with Port Sauce

Spicy Tilapia with Pineapple-Pepper Relish

BEEF

FISH

Pesto Halibut Kabobs

Tomato Garden Lasagna

CHICKEN

Grilled Chicken and Spinach Salad with Spicy Pineapple Dressing

VEGETARIAN

Falafel with Avocado Spread Grilled Portobello Goat Cheese Pitas

Baked Chicken Roulade

Sweets Angel Food Cake with Warm Fruit CompoteGluten-Free Slowcooker Oreo Cheesecake

Gluten-Free Blueberry Crisp with Sugar-Free French Vanilla Ice Cream

22



Dinner Party Drink Menu

Drink Menu Spirits

MojitoSea Breeze

Sour Apple Martini

Brews Miller Genuine Draft 64

Corona LightMichelob UltraBudweiser Select

Aspen EdgeDaquiri

Pina Colada

Margarita

*all spirits are served sugar-free and low-carb

Appendices

23

Central Michigan University Weekly Student Announcement TRANSFORM YOUR LIFE!

T C - C M U. T T T &

S: C C 10-

! T C - -

,

. I 5 .., S 27, 2013

5 .. D 1, 2013.

C F : ../TTSCC

(S : C LF, Target Trim & Slim: Chippewa Challenge P R C,

@.)



Appendices

Flyer

24

We are looking for students up for a challenge...

Trim & Slim Chippewa Challenge That Is! If you want to

kick those unhealthy college habits, sign up for the rst

ever Trim & Slim Chippewa Challenge. Visit our Facebook

page for more info and sign up today!

New Year, New YOU

www.facebook.com/targettrimslimchippewachallenge



Appendices

Central Michigan University Student Survey: Taregt and Central Michigan 1. H ?

[ ]

2. W ?

M

Female

O

I

3. W ?

Freshman

S

Junior

S

S+

4. A ?

Y: F-T

Y: P-T

Y: S-E/F

No

I

5. W /?

White/Caucasian

H LA I A N

Asian

Black or African American

N H O P I

O

I /

6. D .

I -

I -

I

7. D T?

Y

No

I T

8. P . If you answered ‘no’

or ‘not familiar’ for the above queson, please select N/A

F ( )

O ( )

S ( - )

I ( )

Never

N/A

9. P -

. If you answered ‘no’ or ‘not familiar’ for #7, please

select N/A

A/F/A

Electronics

H/F / O

T

H & A

H/C

Groceries

N/A

O: [ ]

10. H T ( -

)? If you answered ‘no’ or ‘not familiar’ for #7, please

select N/A

$0

$<20$<50

$<100

$100+

N/A

11. P T, 0 -

“/ ” 5 -

“ / T .”

0 1 2 3 4 5

12. A T’

/ ? If you answered ‘no’ or ‘not familiar’ for #7, please select N/A

Y

No

N/A

13. W T-

? If you answered ‘no’ or ‘not familiar’ for

#7, please select N/A

Y

No

N/A25



Appendices

Central Michigan University Student Survey: College Lifestyles 1. W ?

Y

No

M

N S

2. H ?

0

1-3

4-6

7+

3. O ,

?

$1-$5

$6-$9

$10-$15

$16+

4. H ()?

0-1

2-3

4-5

6+

5. O ,

?$0-$5

$6-$10

$11-$15

$16+

6. H ?

0-1

2-3

4-5

6+

7. D ?Y

No

Inconsistently

8. H

1 10, 1 10 .

1 2 3 4 5 6 7 8 9 10

9. D

?

Y

No

S

10. H ?

0-1

2-3

4-5

6+

11. H --

1 10, 1 10 ?

1 2 3 4 5 6 7 8 9 10

12. W ?

M

K

T

Walmart

R’

O

26



Appendices

Press Release

27

News From:

Target Trim and Slim Chippewa Challenge

For More Informaon:

Abbey Wenk

[email protected]

(756) 399-1210

For Immediate Release

July 22, 2013

Central Michigan University Students team up with Target for tness program

Target Corporaon of Mount Pleasant is teaming up with Central Michigan University’s Health

Professions to create a tness and nutrion program for students. The Program will run for ten weeks

in the months of January through March of 2014.

Thirty students will be given the opportunity to be the rst parcipants for the Trim & Slim ChippewaChallenge. This will be a ten-week program consisng of a work out schedule, along with a nutrion

plan to follow. Each parcipant will be given a journal to keep track of his or her progress.

Students from the College of Health Professions on Central Michigan University’s campus will be

given an internship opportunity to get hands on experience. Focusing on Dietecs and Exercise

Science majors, these students will be the foundaon for a successful program.

Chantell LaForest and Abbey Wenk, Public Relaons students at Central Michigan University,

created Target Trim & Slim Chippewa Challenge. Target has a large corporate responsibility in the

area of community health. Along with the Target Trim & Slim, Target oers programs to keep your

community healthy and strong.

-30-



Appendices

28

Meda List

WCFX Radio

Angie Evans

M P MI 48858

[email protected]

(989) 772-4173

Morning Sun News

Holly Mahaey

C E S

M P MI 48859

@.

(989) 779-6063

WMHW Radio

Dr. Peter Orlik

344 M H

C M UM P MI 48859

(989) 774-3851

Grand Central Magazine

Ariel Black

C M U

M P MI 48859

[email protected]

WCMU Radio

John Sheer

C M U

M P MI 48859

1@.

(989) 774-3105

WCMU T.V.

Ed Grant

C M U

M P MI 48859

[email protected]

(989) 774-3105

Central Michigan Life

Aaron McMann

436 M H

M P MI 48859

@-.

(989) 774-5433

Media List

Target Trim & Slim: Chippewa Challenge

Abbey Wenk

@.



29

Appendices

Cookbook



Appendices

Cookbook

Target Trim & Slim: Chippewa Challenge

Documents

Transcript of Target Trim & Slim: Chippewa Challenge