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MR-4004

MANAJEMEN REKAYASA INDUSTRI

Materi Tambahan Minggu Ke-4

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VISI DAN MISI

Visi: Menggambarkan posisi organisasi yang diinginkan

di masa depan.

Contoh: To be the world’s preferred chemical company

(Eastman Chemical Company)

Misi: Menggambarkan apa yang akan dilakukan

organisasi dan apa yang terlihat oleh publik.

Contoh: Dedication to the highest quality of customer servicedelivered with a sense of warmth, friendliness, individual

pride, and company spirit

(Southwest Airlines)

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GOAL, OBJECTIVES, STRATEGI, TAKTIK

Goal: Memberikan tujuan dan arah untuk mencapai

misi organisasi (what, why, for whom)

Contoh: Educate customers on healthy eating (Retail

Dietitians Business Alliance, RDBA)

Objectives: Penjabaran goal (how )

Memenuhi kriteria SMART (Specific, Measurable,

Achievable, Realistic, Time-bound) Contoh: Increase customer attendance at health fairs by

X% within Y months (RDBA)

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GOAL, OBJECTIVES, STRATEGI, TAKTIK

Strategi: Cara mencapai objectives

Contoh: Inform customers of health fair through loyalty

program (RDBA)

Taktik: Aksi untuk memenuhi strategi

Contoh: Send all customers in loyalty card database a

postcard with details about the health fair (RDBA)

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