PROPOSAL

PENGARUH BIAYA PROMOSI TERHADAPVOLUME PENJUALAN TIKET PADA

PT. GARUDA INDONESIACABANG MAKASSAR

OLEH

MUHAMMAD IKHSANNIM: 0110077

UNIVERSITAS SULAWESI BARAT (UNSULBAR)JURUSAN MANAJEMEN

MAJENE2015

DAFTAR ISI

Halaman

Halaman Judul................................................................................. i

Daftar Isi ..........................................................................................

BAB I. PENDAHULUAN .................................................................. 1

A. Latar Belakang ..................................................................... 1

B. Masalah Pokok ..................................................................... 5

C. Tujuan dan Kegunaan Penelitian .......................................... 5

D. Hipotesis ............................................................................... 6

BAB II. TINJAUAN PUSTAKA ......................................................... 7

A. Pengertian Pemasaran ......................................................... 7

B. Pengertian Promosi............................................................... 7

C. Tujuan Promosi..................................................................... 12

D. Pengertian Biaya .................................................................. 18

E. Pengertian Penjualan ........................................................... 20

BAB III. METODE PENELITIAN ...................................................... 23

A. Daerah dan waktu Penelitian ................................................ 23

B. Metode Pengumpulan Data .................................................. 23

C. Jenis dan Sumber Data ........................................................ 24

D. Metode Analisis .................................................................... 25