PERANCANGAN VIDEO KLIP BAND SOLOENSIS MELALUI … · penulis dan umumnya bagi para pembaca. commit...

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Konsep Pengantar Karya Tugas Akhir

PERANCANGAN VIDEO KLIP BAND SOLOENSIS

MELALUI DESAIN KOMUNIKASI VISUAL

Diajukan Untuk Menempuh Ujian Tugas Akhir Sebagai Prasyarat

Guna Memperoleh Gelar Sarjana Seni Pada Fakultas Seni Rupa dan Desain

Program Studi Desain Komunikasi Visual

Disusun Oleh:

GAVENDRA DAMMAS DEWANTARA

C0709042

PROGRAM STUDI DESAIN KOMUNIKASI VISUAL

FAKULTAS SENI RUPA DAN DESAIN

UNIVERSITAS SEBELAS MARET

SURAKARTA

2015


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PERANCANGAN VIDEO KLIP BAND SOLOENSIS

MELALUI DESAIN KOMUNIKASI VISUAL

Gavendra Dammas Dewantara.

1

Dr. Deny Tri Ardianto S.Sn., Dipl.Art. 2

, Arief Iman Santoso S.Sn. 3

ABSTRAK

Gavendra Dammas Dewantara, 2015. Pengantar Tugas Akhir ini berjudul

“Perancangan Video Klip Band Soloensis “SMOKERS REBEL YOUNGER”

melalui desain komunikasi visual”. Adapun permasalahan yang dikaji adalah (1)

Bagaimana merancang promosi yang efektif untuk mempromosikan video klip

SMOKERS REBEL YOUNGER? (2) Bagaimana pemilihan dan perancangan

media serta placement untuk mempromosikan video klip band SMOKERS

REBEL YOUNGER? Tujuan promosi ini adalah untuk meningkatkan jumlah

konsumen yang akhirnya pendapatan yang diperoleh semakin meningkat dengan

cara memaksimalkan kelebihan serta mengedepankan daya tarik keunggulan

produk (positioning) yang dimiliki oleh band Soloensis dan supaya audience lebih

mendengarkan grup band Soloensis.

_______________________ 1 Mahasiswa Jurusan Desain Komunikasi Visual dengan NIM C0709042

2 Dosen Pembimbing I

3 Dosen Pembimbing II


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PROMOTION PLAN VIDEO CLIPS SOLOENSIS BAND

THROUGH VISUAL COMMUNICATION DESIGN

Gavendra Dammas Dewantara.

1

Dr. Deny Tri Ardianto S.Sn., Dipl.Art. 2

, Arief Iman Santoso S.Sn. 3

ABSTRACT

Gavendra Dammas Dewantara, 2015. This abstract is entitled “Promotion

Plan Video Clips “Smokers Rebel Younger” Through Visual Communication

Design”. This research was done to solve the problems, that are (1) How to create

an effective promotion plan to promote video clips “SMOKERS REBEL

YOUNGER”? (2) How to choose and design the advertising media as well as it’s

placement? The goals of the kind of promotion is to increase the number of

consummers who ultimately increasing revenue earned by maximizing the

positoning, which is owned by the Soloensis band and that audiences are listening

to the Soloensis band.

______________________ 1 Department of Visual Communication Design Students with NIM C0709042

2 Guide Lecture I

3 Guide Lecture II


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MOTTO

“Learn the rules like a pro so you can break them like an artist ”

(Pablo Picasso)


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PERSEMBAHAN

Tugas Akhir ini saya persembahkan kepada:

Kedua orang tua tercinta

Dan kakak tersayang.


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KATA PENGANTAR

Puji syukur kehadirat Tuhan Allah Subhanahu Wa Ta'Ala atas segala limpahan

rahmat dan hidayah-Nya, sehingga penulis mampu menyelesaikan Tugas Akhir

dengan judul: Perancangan Video Klip Band Soloensis.

Dalam penyusunan tugas akhir ini, tentunya tidak lepas dari bimbingan dan

bantuan dari berbagai pihak. Oleh karena itu Penulis mengucapkan terima kasih

kepada:

1. Drs. Ahmad Adib, M.Hum., Ph.D., selaku Dekan Fakultas Seni Rupa dan

Desain

2. Dr. Deny Tri Ardianto S.Sn., Dipl.Art. selaku ketua prodi Desain Komunikasi

Visual dan selaku Pembimbing Tugas Akhir I.

3. Arief Iman Santoso, S.Sn. selaku Pembimbing Tugas Akhir II

4. Grup band Soloensis yang telah berkerja sama untuk perampungan tugas

akhir saya

5. Manajemen serta crew Soloensis

6. Dosen serta staf karyawan Desain Komunikasi Visual

Penulis menyadari bahwa penulisan ini masih ada kekurangan. Untuk itu

penulis mengharapkan saran dan kritik yang bersifat membangun, untuk

kemudian dijadikan perbaikan di masa yang akan datang.

Semoga pengantar tugas akhir ini dapat bermanfaat khususnya bagi

penulis dan umumnya bagi para pembaca.


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Surakarta, 3 Juli 2015

Penulis,


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DAFTAR ISI

HALAMAN JUDUL ........................................................................................ i

LEMBAR PERSETUJUAN............................................................................ ii

LEMBAR PENGESAHAN ............................................................................ iii

ABSTRAK ....................................................................................................... iv

ABSTRACT ....................................................................................................... v

MOTTO ........................................................................................................... vi

PERSEMBAHAN ............................................................................................ vii

KATA PENGANTAR ..................................................................................... viii

DAFTAR ISI .................................................................................................... x

BAB I PENDAHULUAN ............................................................................... 1

A. Latar Belakang ............................................................................... 1

B. Rumusan Masalah .......................................................................... 4

C. Tujuan Perancangan ....................................................................... 5

D. Target Visual/Target Karya ........................................................... 5

E. Target Market/Taget Audience ....................................................... 6

F. Metodolgi Penelitian ...................................................................... 7

G. Pengumpulan Data ......................................................................... 9

BAB II KAJIAN TEORI ............................................................................... 10

A. Tinjauan Umum ................................................................................... 10

1. Musik Rock .................................................................................... 12

2. Musik Blues ................................................................................... 12

3. Indie Label ..................................................................................... 13

B. Tinjauan Desain Komunikasi Visual ................................................... 14

1. Definisi Perancangaan .................................................................... 14

2. Definisi Promosi ............................................................................ 14

3. Definisi Iklan .................................................................................. 19

4. Definisi Komunikasi ...................................................................... 24

5. Definisi Media ................................................................................ 28

BAB III IDENTIFIKASI DATA .................................................................. 38

A. Identifikasi Objek Perancangan ........................................................... 38


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1. Gambaran Umum Grup Band Soloensis ........................................ 38

2. Data Fisik ....................................................................................... 39

3. Stategi Pemasaran .......................................................................... 39

4. Analisa Promosi Band .................................................................... 40

B. Kompetitor ........................................................................................... 42

1. Sweet Killer .................................................................................... 44

2. Scootled .......................................................................................... 44

C. Analisis SWOT ..................................................................................... 45

D. Positioning ........................................................................................... 50

E. USP (Unique Selling Proposition) ....................................................... 50

BAB IV KONSEP DESAIN .......................................................................... 52

A. Metode Perancangan ............................................................................ 52

B. Konsep Kreatif ..................................................................................... 54

C. Strategi Visual ...................................................................................... 54

1. Logo ............................................................................................... 55

2. Layout ............................................................................................. 55

3. Ilustrasi ........................................................................................... 56

4. Warna ............................................................................................. 56

5. Tipografi ......................................................................................... 57

D. Strategi Verbal ..................................................................................... 58

1. Headline ......................................................................................... 59

2. Sub Headline .................................................................................. 59

3. Body Copy ...................................................................................... 59

E. Pemilihan Media .................................................................................. 60

1. Media Cetak ................................................................................... 60

2. Media Elektronik ............................................................................ 61

3. Media Event........................................................................................... 65

4. Media Plecement ................................................................................... 65

F. Prediksi Biaya ...................................................................................... 66

BAB V VISUALISASI KARYA ................................................................... 68

1. Logo ............................................................................................... 68

2. Packaging CD ................................................................................ 69


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3. CD .................................................................................................. 73

4. X-Banner ........................................................................................ 75

5. Website ........................................................................................... 77

6. Poster .............................................................................................. 81

7. Kaos ............................................................................................... 82

8. Pin .................................................................................................. 83

9. Stiker .............................................................................................. 84

10. Totte Bag ........................................................................................ 85

11. Video Clip ...................................................................................... 87

BAB VI PENUTUP ........................................................................................ 107

A. Kesimpulan .......................................................................................... 107

B. Saran ..................................................................................................... 108

DAFTAR PUSTAKA ..................................................................................... 109

LAMPIRAN

DAFTAR TABEL

Tabel 1 Analisis SWOT ................................................................................... 47

Tabel 2 Prediksi biaya ...................................................................................... 67

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