Farmakologi Obat Pelumpuh Otot ( Fiona, Dewi Sartika, Yusrizal)
“PENGEMBANGAN MODEL EKUITAS MEREK BERDASARKAN …repository.unika.ac.id/293/7/12.90.0018 Fiona...
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217 LAMPIRAN
Transcript of “PENGEMBANGAN MODEL EKUITAS MEREK BERDASARKAN …repository.unika.ac.id/293/7/12.90.0018 Fiona...
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LAMPIRAN
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No. Responden:
Tempat:
Hari/Tgl:
Jam:
Pewawancara:
KUESIONER PENELITIAN
Bapak/ Ibu yang terhormat, perkenankan saya meminta bantuan untuk
mengisi daftar pertanyaan dalam kuesioner berikut ini. Kuesioner ini untuk
penelitian tesis yang berjudul: “PENGARUH SUBDIMENSI CUSTOMER-
BASED BRAND EQUITY (C.B.B.E) DAN KEPUASAN PELANGGAN
TERHADAP EKUITAS MEREK”, maka saya memohon kesediaan Anda
untuk mengisi kuesioner ini. Atas kesediaan Bapak/ Ibu, saya mengucapkan
banyak terima kasih.
Peneliti:
Fiona Dewi
Mahasiswa MM Unika Soegijapranata Semarang.
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Bpk / Ibu / Sdr dimohon untuk mengisi data demografi pada pertanyaan
dibwah dan memberikan tanda (√) pada tempat yang telah disediakan :
A. Data diri Responden
1. Apakah Anda menggunakan Smartphone Android Merek Samsung:
( ) YA ( ) TIDAK
Jika “YA” : Lanjutkan, Jika “TIDAK” : Berhenti.
2. Apakah Anda berusia antara 17-35 tahun:
( ) YA ( ) TIDAK
Jika “YA” : Lanjutkan, Jika “TIDAK” : Berhenti.
3. Apakah tipe Smartphone Android Merek Samsung yang Anda gunakan
saat ini:
Tipe / Jenis Smartphone Android
Merek Samsung
Jawaban
Samsung Galaxy S5
Samsung Galaxy Note3
Samsung Galaxy S4 I9500
Samsung Galaxy Note2
Samsung Galaxy Mega
Samsung Galaxy S3
Samsung Galaxy S4 Mini
Samsung Galaxy Grand
Samsung Galaxy S3 Mini
Samsung Galaxy Core Duos I8262
4. Apakah Anda sebelumnya pernah menggunakan Smartphone Android
merek Samsung ?
( ) YA ( ) TIDAK
5. Nama : ...................................................(boleh tidak diisi)
6. Jenis Kelamin : ( ) Pria ( ) Wanita
7. Umur : .........................................................
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8. Pendidikan Terakhir :
a. Tamat SMP
b. Tamat SMA
c. Tamat Perguruan Tinggi
9. Pekerjaan :
a. Pelajar / Mahasiswa
b. Pegawai Negeri
c. Karyawan Swasta
d. Pengusaha / Wiraswasta
10. Pendapatan per bulan :
a. < 1.000.000
b. Rp 1.000.001 – Rp 2.000.000
c. Rp 2.000.001 – Rp 3.000.000
d. Rp 3.000.001 – Rp 4.000.000
e. Rp 4.000.001 – Rp 5.000.000
f. ≥ Rp 5.000.001
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B. Petunjuk Pengisian
Berikan tanda cek (√) pada kolom “alternatif jawaban”, atas pernyataan-
pernyataan yang ada, sesuai dengan pengalaman yang Bapak/Ibu rasakan
atau alami dalam penggunaan Smartphone Android Merek Samsung.
Kategori Jawaban:
Skor 1 : Sangat Tidak Setuju (STS)
Skor 2 : Tidak Setuju (TS)
Skor 3 : Netral (N)
Skor 4 : Setuju (S)
Skor 5 : Sangat Setuju (SS)
1. : Brand Salience
Pernyataan Alternatif Jawaban
STS TS N S SS
1 Menurut Anda Smartphone Android identik
dengan merek
2 Saya bisa mengingat perbedaan nama merek
atau logo Smartphone Android merek
dengan merek lainnya.
3 Nama merek atau logo Smartphone Android
merek mudah sekali saya ingat.
4. Nama Merek mudah saya
ucapkan.
2. Brand Performance
Pernyataan Alternatif Jawaban
STS TS N S SS
1. Smartphone Android Merek
beroperasi atau bekerja dengan sangat cepat.
2. Smartphone Android Merek
mampu melakukan lebih dari 2 kegiatan
dalam satu waktu (multitasking).
3. Baterai Smartphone Android Merek
dapat bertahan satu hari untuk
pemakaian normal.
4. Smartphone Android Merek awet
pemakaiannya atau berumur panjang.
5. Smartphone Android Merek
memiliki variasi desain yang menarik.
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6. Harga Smartphone Android Merek
sesuai dengan kualitasnya.
3. Brand Imagery
Pernyataan Alternatif Jawaban
STS TS N S SS
1. Pengguna Smartphone Android Merek
adalah anak muda yang bergaya
modern.
2. Distribusi Smartphone Android Merek
mudah didapatkan untuk dibeli.
3. Smartphone Android Merek
menggambarkan gaya hidup yang praktis.
4. Seiring perjalanan waktu, menggunakan
Smartphone Android Merek
menyenangkan.
4. Brand Judgements
Pernyataan Alternatif Jawaban
STS TS N S SS
1. Saya menganggap Smartphone Android
merek berkualitas tinggi.
2. Smartphone Android merek lebih
unggul dibanding dengan merek-merek
Smartphone Android lain.
3. Smartphone Android merek adalah
salah satu merek yang bereputasi bagus.
4. Smartphone Android Merek
inovatif.
5. Brand Feelings
Pernyataan Alternatif Jawaban
STS TS N S SS
1. Saya merasa nyaman dalam penggunaan
Smartphone Android merek
(mudah dioperasikan).
2. Saya merasa tidak terganggu dalam
penggunaan Smartphone Android merek
dengan tambahan update-update
versi baru.
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3. Saya merasa performance Smartphone
Android merek tidak menjadi
lambat walaupun menjalankan banyak
aplikasi.
4. Saya merasa aman menggunakan Smartphone
Android merek yang memiliki
tingkat keamanan dari virus yang tangguh.
5. Saya membutuhkan Smartphone Android
Merek sebagai bagian dari gaya
hidup saya (Lifestyle).
6. Smartphone Android Merek
meningkatkan gengsi (kesan) orang lain
terhadap saya.
6. Brand Resonance
Pernyataan Alternatif Jawaban
STS TS N S SS
1. Bila saya akan membeli Smartphone lagi,
maka saya akan memilih merek
.
2. Saya merasa menggunakan Smartphone
Android Merek sebagai
soulmate (belahan jiwa) dalam kehidupan
sehari-hari.
3. Menggunakan Smartphone Android Merek
merepresentasikan seseorang
dalam afiliasi komunitas tertentu.
4. Saya akan mengatakan hal yang baik
(positif) kepada orang lain tentang
Smartphone Android Merek .
7. Customer Satisfaction (Kepuasan Pelanggan)
Pernyataan Alternatif Jawaban
STS TS N S SS
1. Saya puas bahwa Smartphone Android
merek memiliki kualitas yang
terpercaya.
2. Saya akan terus menggunakan Smartphone
Android merek secara
berkesinambungan.
3. Saya merasa puas akan kinerja Smartphone
Android merek yang akan saya
ceritakan kepada orang lain.
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4. Saya tidak pernah komplain terhadap
Smartphone Android Merek
yang telah saya beli.
8. Brand Loyalty (Loyalitas Merek)
Pernyataan Alternatif Jawaban
STS TS N S SS
1. Saya menganggap diri saya loyal pada
Smartphone Android merek .
2. Smartphone Android merek
akan menjadi pilihan pertama
saya.
3. Saya terdorong untuk melakukan
pembelian secara kontinu untuk setiap
produk keluaran terbaru Smartphone
Android merek dengan
kecanggihan yang baru.
4. Saya akan merekomendasikan kepada
orang lain untuk membeli produk
Smartphone Android merek .
9. Brand Equity (Ekuitas Merek)
Pernyataan Alternatif Jawaban
STS TS N S SS
1. Menurut saya banyak orang mengenal
Smartphone Andorid merek
daripada merek lain.
2. Smartphone Android merek
berkualitas bagus.
3. Kualitas Smartphone Android merek
sebanding dengan harganya.
4. Jika saya akan membeli Smartphone Android
lagi, saya akan tetap memilih merek .
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Gambar 1.1
Tempat Akses Pengguna Internet di Indonesia Tahun 2009-2010
Places of Access
Percentage
2009 2010
Internet Cafes 83% 64%
On Mobile Phone 22% 48%
At Home 16% 25%
At Office 19% 18%
At School 17% 10%
Friends House 9% 5%
On Laptop in Wifi
Hotspot
7% 4%
Gambar 1.2
Pertumbuhan Pengguna Internet di 8 Kota Besar Indonesia
Tahun 2009-2010.
Kota
Percentage
2009 2010
Makasar 15% 57%
Palembang 13% 38%
Semarang 29% 70%
Bandung 42% 62%
Medan 5% 43%
Surabaya 13% 49%
Botabek 21% 35%
Jakarta 25% 51%
TOTAL 22% 48%
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Gambar 1.3
Market Share Penjualan Smartphone secara Global
Gambar 1.4
Market Share Operating System Smartphone di Indonesia
Operating System
(OS)
Percentage/ tahun
2011 2012 2013
Android 36% 56% 60%
Blackberry 43% 37% 30%
Windows - 2% 9%
IOS 1,2% 2,5% 3%
Symbian 19% 2% -
Percentage
/ 2013-2014
Merek Smartphone
Samsung Apple Huawei LG Lenovo Xiaomi Nokia HTC Sony
Sept 2013 30% 15% 4,5% 4,9% 4,7% 3% 4,8% 4% 5%
Oct 2013 31,5% 16,9% 4,8% 4,9% 4,8% 3,5% 4,95% 3% 4,5%
Nov 2013 29% 15,5% 4,9% 4,9% 4,8% 3,3% 4,76% 3,5% 4,2%
Dec 2013 27% 20% 4,5% 4,3% 4,9% 3,8% 4,5% 2,9% 4,4%
Jan 2014 29% 18,5% 4,85% 4,6% 4,87% 4% 4,6% 2,8% 4,8%
Feb 2014 27,9% 16,5% 5,2% 4,95% 4,85% 4,7% 4,5% 2,5% 4,5%
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PRE-TESTING HASIL UJI VALIDITAS DAN UJI RELIABILITAS :
Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based on
Standardized
Items N of Items
,964 ,964 4
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance
if Item Deleted
Corrected Item-
Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
X1 11,6667 3,540 ,950 . ,942
X2 11,6667 3,540 ,950 . ,942
X3 11,7000 3,528 ,913 . ,953
X4 11,8667 3,913 ,837 . ,974
Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based on
Standardized
Items N of Items
,968 ,968 6
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance
if Item Deleted
Corrected Item-
Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
X5 19,4000 9,076 ,914 . ,960
X6 19,4333 8,944 ,915 . ,960
X7 19,6000 9,352 ,904 . ,961
X8 19,5333 9,637 ,875 . ,964
X9 19,4667 9,292 ,862 . ,965
X10 19,4000 9,076 ,914 . ,960
Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based on
Standardized
Items N of Items
,953 ,954 4
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Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance
if Item Deleted
Corrected Item-
Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
X11 11,5333 3,292 ,868 ,803 ,944
X12 11,5667 3,151 ,903 ,839 ,934
X13 11,7333 3,375 ,903 ,867 ,933
X14 11,6667 3,540 ,877 ,844 ,942
Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based on
Standardized
Items N of Items
,955 ,956 4
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance
if Item Deleted
Corrected Item-
Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
X15 11,5000 3,224 ,861 ,743 ,951
X16 11,6667 3,333 ,925 ,875 ,930
X17 11,6000 3,490 ,904 ,850 ,938
X18 11,5333 3,292 ,879 ,774 ,944
Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based on
Standardized
Items N of Items
,939 ,951 6
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance
if Item Deleted
Corrected Item-
Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
X19 17,2667 17,168 ,846 ,907 ,927
X20 17,2000 17,545 ,819 ,905 ,931
X21 17,2667 17,030 ,873 ,844 ,925
X22 17,9000 14,645 ,860 ,813 ,923
X23 17,9000 14,369 ,805 ,713 ,935
X24 17,8000 14,924 ,858 ,787 ,922
Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based on
Standardized
Items N of Items
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Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based on
Standardized
Items N of Items
,942 ,942 4
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance
if Item Deleted
Corrected Item-
Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
X25 11,2667 3,926 ,880 . ,918
X26 11,2667 3,926 ,880 . ,918
X27 11,3333 3,885 ,849 . ,928
X28 11,4333 3,978 ,835 . ,932
Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based on
Standardized
Items N of Items
,953 ,954 4
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance
if Item Deleted
Corrected Item-
Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
X29 11,5333 3,292 ,868 ,803 ,944
X30 11,5667 3,151 ,903 ,839 ,934
X31 11,7333 3,375 ,903 ,867 ,933
X32 11,6667 3,540 ,877 ,844 ,942
Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based on
Standardized
Items N of Items
,964 ,964 4
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance
if Item Deleted
Corrected Item-
Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
Y33 11,6667 3,540 ,950 . ,942
Y34 11,6667 3,540 ,950 . ,942
Y35 11,7000 3,528 ,913 . ,953
Y36 11,8667 3,913 ,837 . ,974
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Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based on
Standardized
Items N of Items
,932 ,932 4
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance
if Item Deleted
Corrected Item-
Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
Y37 11,0667 4,202 ,730 ,554 ,946
Y38 11,1333 3,775 ,876 ,863 ,900
Y39 11,2333 3,702 ,941 ,935 ,878
Y40 11,2667 3,926 ,822 ,835 ,918
DESKRIPTIF KARAKTERISTIK RESPONDEN
Umur * Jenis Kelamin Crosstabulation
Jenis Kelamin
Total Pria Wanita
Umur 17 – 21 Tahun Count 24 33 57
% of Total 12,0% 16,5% 28,5%
22 – 26 Tahun Count 27 39 66
% of Total 13,5% 19,5% 33,0%
27 – 31 Tahun Count 34 22 56
% of Total 17,0% 11,0% 28,0%
32 – 36 Tahun Count 11 10 21
% of Total 5,5% 5,0% 10,5%
Total Count 96 104 200
% of Total 48,0% 52,0% 100,0%
Jenis Kelamin * Pendidikan Crosstabulation
Pendidikan
Total SMP SMA Diploma/Sarjan
a Pascasarjana
Jenis Kelamin Pria Count 3 22 67 4 96
% of Total 1,5% 11,0% 33,5% 2,0% 48,0%
Wanita Count 2 38 59 5 104
% of Total 1,0% 19,0% 29,5% 2,5% 52,0%
Total Count 5 60 126 9 200
% of Total 2,5% 30,0% 63,0% 4,5% 100,0%
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Umur * Pekerjaan Crosstabulation
Pekerjaan
Total Belum
Bekerja Pegawai Negeri
Karyawan Swasta
Pengusaha / Wiraswasta
Profesional
Umur 17 – 21 Tahun
Count 55 0 2 0 0 57
% of Total
27,5% ,0% 1,0% ,0% ,0% 28,5%
22 – 26 Tahun
Count 13 3 45 5 0 66
% of Total
6,5% 1,5% 22,5% 2,5% ,0% 33,0%
27 – 31 Tahun
Count 0 10 23 21 2 56
% of Total
,0% 5,0% 11,5% 10,5% 1,0% 28,0%
32 – 36 Tahun
Count 0 3 9 9 0 21
% of Total
,0% 1,5% 4,5% 4,5% ,0% 10,5%
Total Count 68 16 79 35 2 200
% of Total
34,0% 8,0% 39,5% 17,5% 1,0% 100,0%
Pekerjaan * Pendidikan Crosstabulation
Pendidikan
Total SMP SMA Diploma/Sarjan
a Pascasarjan
a
Pekerjaan Belum Bekerja Count 5 58 5 0 68
% of Total 2,5% 29,0% 2,5% ,0% 34,0%
Pegawai Negeri Count 0 0 16 0 16
% of Total ,0% ,0% 8,0% ,0% 8,0%
Karyawan Swasta Count 0 2 76 1 79
% of Total ,0% 1,0% 38,0% ,5% 39,5%
Pengusaha / Wiraswasta
Count 0 0 28 7 35
% of Total ,0% ,0% 14,0% 3,5% 17,5%
Profesional Count 0 0 1 1 2
% of Total ,0% ,0% ,5% ,5% 1,0%
Total Count 5 60 126 9 200
% of Total 2,5% 30,0% 63,0% 4,5% 100,0%
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Pekerjaan * Pendapatan Crosstabulation
Pekerjaan
Total Belum Bekerja
Pegawai Negeri
Karyawan Swasta
Pengusaha /
Wiraswasta Profesional
Pendapatan Rp 1.000.000 – Rp2.000.000
Count 15 0 0 0 0 15
% of Total
7,5% ,0% ,0% ,0% ,0% 7,5%
Rp 2.000.001 – Rp3.000.000
Count 20 0 7 0 0 27
% of Total
10,0% ,0% 3,5% ,0% ,0% 13,5%
Rp 3.000.001 – Rp4.000.000
Count 32 3 34 1 0 70
% of Total
16,0% 1,5% 17,0% ,5% ,0% 35,0%
Rp 4.000.001 – Rp5.000.000
Count 1 13 38 24 1 77
% of Total
,5% 6,5% 19,0% 12,0% ,5% 38,5%
Lainnya Count 0 0 0 10 1 11
% of Total
,0% ,0% ,0% 5,0% ,5% 5,5%
Total Count 68 16 79 35 2 200
% of Total
34,0% 8,0% 39,5% 17,5% 1,0% 100,0%
Pendapatan * Cara Pembayaran Crosstabulation
Cara Pembayaran
Total Cash Kredit
Pendapatan Rp 1.000.000 – Rp2.000.000
Count 15 0 15
% of Total 7,5% ,0% 7,5%
Rp 2.000.001 – Rp3.000.000
Count 25 2 27
% of Total 12,5% 1,0% 13,5%
Rp 3.000.001 – Rp4.000.000
Count 57 13 70
% of Total 28,5% 6,5% 35,0%
Rp 4.000.001 – Rp5.000.000
Count 40 37 77
% of Total 20,0% 18,5% 38,5%
Lainnya Count 5 6 11
% of Total 2,5% 3,0% 5,5%
Total Count 142 58 200
% of Total 71,0% 29,0% 100,0%
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Tipe Samsung * Pendapatan Crosstabulation
Pendapatan
Total
Rp 1.000.000 –
Rp 2.000.000
Rp 2.000.001 –
Rp 3.000.000
Rp 3.000.001 –
Rp 4.000.000
Rp 4.000.001 –
Rp 5.000.000 Lainnya
Tipe Samsung
Samsung Galaxy Core Duos I8262
Count 7 12 4 0 0 23
% of Total
3,5% 6,0% 2,0% ,0% ,0% 11,5%
Samsung Galaxy S3 Mini
Count 3 8 2 2 0 15
% of Total
1,5% 4,0% 1,0% 1,0% ,0% 7,5%
Samsung Galaxy Grand
Count 3 3 26 7 0 39
% of Total
1,5% 1,5% 13,0% 3,5% ,0% 19,5%
Samsung Galaxy S4 Mini
Count 0 2 9 12 1 24
% of Total
,0% 1,0% 4,5% 6,0% ,5% 12,0%
Samsung Galaxy S3 Count 2 2 14 7 0 25
% of Total
1,0% 1,0% 7,0% 3,5% ,0% 12,5%
Samsung Galaxy Mega
Count 0 0 7 9 2 18
% of Total
,0% ,0% 3,5% 4,5% 1,0% 9,0%
Samsung Galaxy Note2Samsung Galaxy Note2
Count 0 0 6 19 0 25
% of Total
,0% ,0% 3,0% 9,5% ,0% 12,5%
Samsung Galaxy S4 I9500
Count 0 0 0 11 2 13
% of Total
,0% ,0% ,0% 5,5% 1,0% 6,5%
Samsung Galaxy Note3
Count 0 0 2 9 3 14
% of Total
,0% ,0% 1,0% 4,5% 1,5% 7,0%
Samsung Galaxy S5 Count 0 0 0 1 3 4
% of Total
,0% ,0% ,0% ,5% 1,5% 2,0%
Total Count 15 27 70 77 11 200
% of Total
7,5% 13,5% 35,0% 38,5% 5,5% 100,0%
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ANALISIS DESKRIPTIF DATA PENELITIAN:
Brand Salience 1
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 3 1,5 1,5 1,5
3 41 20,5 20,5 22,0
4 115 57,5 57,5 79,5
5 41 20,5 20,5 100,0
Total 200 100,0 100,0
Brand Salience 2
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 3 1,5 1,5 1,5
3 25 12,5 12,5 14,0
4 121 60,5 60,5 74,5
5 51 25,5 25,5 100,0
Total 200 100,0 100,0
Brand Salience 3
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 3 1,5 1,5 1,5
3 41 20,5 20,5 22,0
4 112 56,0 56,0 78,0
5 44 22,0 22,0 100,0
Total 200 100,0 100,0
Brand Salience 4
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 1 ,5 ,5 ,5
3 43 21,5 21,5 22,0
4 109 54,5 54,5 76,5
5 47 23,5 23,5 100,0
Total 200 100,0 100,0
Brand Performance 1
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 3 1,5 1,5 1,5
3 45 22,5 22,5 24,0
4 115 57,5 57,5 81,5
5 37 18,5 18,5 100,0
Total 200 100,0 100,0
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Brand Performance 2
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 2 1,0 1,0 1,0
3 37 18,5 18,5 19,5
4 102 51,0 51,0 70,5
5 59 29,5 29,5 100,0
Total 200 100,0 100,0
Brand Performance 3
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 3 1,5 1,5 1,5
3 49 24,5 24,5 26,0
4 108 54,0 54,0 80,0
5 40 20,0 20,0 100,0
Total 200 100,0 100,0
Brand Performance 4
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 2 1,0 1,0 1,0
3 39 19,5 19,5 20,5
4 115 57,5 57,5 78,0
5 44 22,0 22,0 100,0
Total 200 100,0 100,0
Brand Performance 5
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 9 4,5 4,5 4,5
3 31 15,5 15,5 20,0
4 108 54,0 54,0 74,0
5 52 26,0 26,0 100,0
Total 200 100,0 100,0
Brand Performance 6
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 2 1,0 1,0 1,0
3 37 18,5 18,5 19,5
4 116 58,0 58,0 77,5
5 45 22,5 22,5 100,0
Total 200 100,0 100,0
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Brand Imagery 1
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 5 2,5 2,5 2,5
3 75 37,5 37,5 40,0
4 91 45,5 45,5 85,5
5 29 14,5 14,5 100,0
Total 200 100,0 100,0
Brand Imagery 2
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 18 9,0 9,0 9,0
3 68 34,0 34,0 43,0
4 97 48,5 48,5 91,5
5 17 8,5 8,5 100,0
Total 200 100,0 100,0
Brand Imagery 3
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 8 4,0 4,0 4,0
3 72 36,0 36,0 40,0
4 99 49,5 49,5 89,5
5 21 10,5 10,5 100,0
Total 200 100,0 100,0
Brand Imagery 4
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 7 3,5 3,5 3,5
3 77 38,5 38,5 42,0
4 101 50,5 50,5 92,5
5 15 7,5 7,5 100,0
Total 200 100,0 100,0
Brand Judgments 1
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 4 2,0 2,0 2,0
3 74 37,0 37,0 39,0
4 93 46,5 46,5 85,5
5 29 14,5 14,5 100,0
Total 200 100,0 100,0
237
Brand Judgments 2
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 22 11,0 11,0 11,0
3 75 37,5 37,5 48,5
4 83 41,5 41,5 90,0
5 20 10,0 10,0 100,0
Total 200 100,0 100,0
Brand Judgments 3
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 13 6,5 6,5 6,5
3 73 36,5 36,5 43,0
4 93 46,5 46,5 89,5
5 21 10,5 10,5 100,0
Total 200 100,0 100,0
Brand Judgments 4
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 7 3,5 3,5 3,5
3 60 30,0 30,0 33,5
4 104 52,0 52,0 85,5
5 29 14,5 14,5 100,0
Total 200 100,0 100,0
Brand Feelings 1
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 2 1,0 1,0 1,0
3 69 34,5 34,5 35,5
4 104 52,0 52,0 87,5
5 25 12,5 12,5 100,0
Total 200 100,0 100,0
Brand Feelings 2
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 8 4,0 4,0 4,0
3 88 44,0 44,0 48,0
4 81 40,5 40,5 88,5
5 23 11,5 11,5 100,0
Total 200 100,0 100,0
238
Brand Feelings 3
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 7 3,5 3,5 3,5
3 44 22,0 22,0 25,5
4 109 54,5 54,5 80,0
5 40 20,0 20,0 100,0
Total 200 100,0 100,0
Brand Feelings 4
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 9 4,5 4,5 4,5
3 40 20,0 20,0 24,5
4 127 63,5 63,5 88,0
5 24 12,0 12,0 100,0
Total 200 100,0 100,0
Brand Feelings 5
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 2 1,0 1,0 1,0
3 85 42,5 42,5 43,5
4 81 40,5 40,5 84,0
5 32 16,0 16,0 100,0
Total 200 100,0 100,0
Brand Feelings 6
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 8 4,0 4,0 4,0
3 89 44,5 44,5 48,5
4 90 45,0 45,0 93,5
5 13 6,5 6,5 100,0
Total 200 100,0 100,0
Brand Resonance 1
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 3 1,5 1,5 1,5
3 30 15,0 15,0 16,5
4 113 56,5 56,5 73,0
5 54 27,0 27,0 100,0
Total 200 100,0 100,0
239
Brand Resonance 2
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 1 ,5 ,5 ,5
3 20 10,0 10,0 10,5
4 117 58,5 58,5 69,0
5 62 31,0 31,0 100,0
Total 200 100,0 100,0
Brand Resonance 3
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 1 ,5 ,5 ,5
3 32 16,0 16,0 16,5
4 121 60,5 60,5 77,0
5 46 23,0 23,0 100,0
Total 200 100,0 100,0
Brand Resonance 4
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 1 ,5 ,5 ,5
3 36 18,0 18,0 18,5
4 114 57,0 57,0 75,5
5 49 24,5 24,5 100,0
Total 200 100,0 100,0
Kepuasan Pelanggan 1
Frequency Percent Valid Percent
Cumulative Percent
Valid 3 20 10,0 10,0 10,0
4 122 61,0 61,0 71,0
5 58 29,0 29,0 100,0
Total 200 100,0 100,0
Kepuasan Pelanggan 2
Frequency Percent Valid Percent
Cumulative Percent
Valid 3 27 13,5 13,5 13,5
4 115 57,5 57,5 71,0
5 58 29,0 29,0 100,0
Total 200 100,0 100,0
240
Kepuasan Pelanggan 3
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 1 ,5 ,5 ,5
3 27 13,5 13,5 14,0
4 124 62,0 62,0 76,0
5 48 24,0 24,0 100,0
Total 200 100,0 100,0
Kepuasan Pelanggan 4
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 4 2,0 2,0 2,0
3 33 16,5 16,5 18,5
4 121 60,5 60,5 79,0
5 42 21,0 21,0 100,0
Total 200 100,0 100,0
Loyalitas Merek 1
Frequency Percent Valid Percent
Cumulative Percent
Valid 3 40 20,0 20,0 20,0
4 114 57,0 57,0 77,0
5 46 23,0 23,0 100,0
Total 200 100,0 100,0
Loyalitas Merek 2
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 3 1,5 1,5 1,5
3 40 20,0 20,0 21,5
4 108 54,0 54,0 75,5
5 49 24,5 24,5 100,0
Total 200 100,0 100,0
Loyalitas Merek 3
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 1 ,5 ,5 ,5
3 39 19,5 19,5 20,0
4 115 57,5 57,5 77,5
5 45 22,5 22,5 100,0
Total 200 100,0 100,0
241
Loyalitas Merek 4
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 2 1,0 1,0 1,0
3 44 22,0 22,0 23,0
4 112 56,0 56,0 79,0
5 42 21,0 21,0 100,0
Total 200 100,0 100,0
Ekuitas Merek 1
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 1 ,5 ,5 ,5
3 31 15,5 15,5 16,0
4 108 54,0 54,0 70,0
5 60 30,0 30,0 100,0
Total 200 100,0 100,0
Ekuitas Merek 2
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 1 ,5 ,5 ,5
3 28 14,0 14,0 14,5
4 124 62,0 62,0 76,5
5 47 23,5 23,5 100,0
Total 200 100,0 100,0
Ekuitas Merek 3
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 1 ,5 ,5 ,5
3 22 11,0 11,0 11,5
4 122 61,0 61,0 72,5
5 55 27,5 27,5 100,0
Total 200 100,0 100,0
Ekuitas Merek 4
Frequency Percent Valid Percent
Cumulative Percent
Valid 2 2 1,0 1,0 1,0
3 31 15,5 15,5 16,5
4 118 59,0 59,0 75,5
5 49 24,5 24,5 100,0
Total 200 100,0 100,0
242
VALIDITAS ANALISIS KONFIRMATORI KONSTRUK EKSOGEN
VALIDITAS BRAND SALIENCE
Regression Weights: (Group number 1 - Default model)
Estimate S.E. C.R. P Label
x4 <--- Salience 1,000
x3 <--- Salience ,923 ,110 8,414 ***
x2 <--- Salience 1,273 ,130 9,812 ***
x1 <--- Salience ,927 ,110 8,424 ***
Standardized Regression Weights: (Group number 1 - Default model)
Estimate
x4 <--- Salience ,713
x3 <--- Salience ,666
x2 <--- Salience ,864
x1 <--- Salience ,667
VALIDITAS BRAND PERFORMANCE
Regression Weights: (Group number 1 - Default model)
Estimate S.E. C.R. P Label
X10 <--- Performance 1,000
X9 <--- Performance 1,124 ,254 4,419 ***
X8 <--- Performance 1,214 ,244 4,982 ***
X7 <--- Performance 1,216 ,250 4,865 ***
X6 <--- Performance 1,936 ,333 5,816 ***
X5 <--- Performance 1,772 ,307 5,775 ***
Standardized Regression Weights: (Group number 1 - Default model)
Estimate
X10 <--- Performance ,447
X9 <--- Performance ,437
X8 <--- Performance ,539
X7 <--- Performance ,516
X6 <--- Performance ,811
X5 <--- Performance ,779
243
REVISI MODEL VALIDITAS BRAND PERFORMANCE
Regression Weights: (Group number 1 - Default model)
Estimate S.E. C.R. P Label
X8 <--- Performance 1,000
X7 <--- Performance 1,067 ,194 5,501 ***
X6 <--- Performance 1,670 ,251 6,667 ***
X5 <--- Performance 1,500 ,225 6,663 ***
Standardized Regression Weights: (Group number 1 - Default model)
Estimate
X8 <--- Performance ,524
X7 <--- Performance ,533
X6 <--- Performance ,825
X5 <--- Performance ,777
VALIDITAS BRAND IMAGERY
Regression Weights: (Group number 1 - Default model)
Estimate S.E. C.R. P Label
x14 <--- Imagery 1,000
x13 <--- Imagery 1,163 ,156 7,481 ***
x12 <--- Imagery 1,010 ,143 7,067 ***
x11 <--- Imagery ,945 ,143 6,603 ***
Standardized Regression Weights: (Group number 1 - Default model)
Estimate
x14 <--- Imagery ,676
x13 <--- Imagery ,742
x12 <--- Imagery ,651
x11 <--- Imagery ,592
244
VALIDITAS BRAND JUDGMENTS
Regression Weights: (Group number 1 - Default model)
Estimate S.E. C.R. P Label
X18 <--- Judgments 1,000
X17 <--- Judgments 1,149 ,152 7,560 ***
X16 <--- Judgments 1,256 ,166 7,554 ***
X15 <--- Judgments 1,094 ,149 7,350 ***
Standardized Regression Weights: (Group number 1 - Default model)
VALIDITAS BRAND FEELINGS
Regression Weights: (Group number 1 - Default model)
Estimate S.E. C.R. P Label
X24 <--- Feelings 1,000
X23 <--- Feelings ,672 ,094 7,170 ***
X22 <--- Feelings 1,093 ,121 9,039 ***
X21 <--- Feelings ,714 ,097 7,395 ***
X20 <--- Feelings ,003 ,095 ,034 ,973
X19 <--- Feelings ,021 ,092 ,227 ,820
Standardized Regression Weights: (Group number 1 - Default model)
Estimate
X24 <--- Feelings ,752
X23 <--- Feelings ,568
X22 <--- Feelings ,829
X21 <--- Feelings ,586
X20 <--- Feelings ,003
X19 <--- Feelings ,018
Estimate
X18 <--- Judgments ,638
X17 <--- Judgments ,727
X16 <--- Judgments ,726
X15 <--- Judgments ,691
245
REVISI MODEL VALIDITAS BRAND FEELINGS
Regression Weights: (Group number 1 - Default model)
Estimate S.E. C.R. P Label
X21 <--- Feelings 1,000
X22 <--- Feelings 1,532 ,204 7,506 ***
X23 <--- Feelings ,941 ,152 6,210 ***
X24 <--- Feelings 1,399 ,189 7,395 ***
Standardized Regression Weights: (Group number 1 - Default model)
Estimate
X21 <--- Feelings ,586
X22 <--- Feelings ,829
X23 <--- Feelings ,568
X24 <--- Feelings ,751
VALIDITAS BRAND RESONANCE
Regression Weights: (Group number 1 - Default model)
Estimate S.E. C.R. P Label
X28 <--- Resonance 1,000
X27 <--- Resonance 1,055 ,169 6,226 ***
X26 <--- Resonance 1,100 ,172 6,409 ***
X25 <--- Resonance 1,226 ,190 6,438 ***
Standardized Regression Weights: (Group number 1 - Default model)
Estimate
X28 <--- Resonance ,586
X27 <--- Resonance ,644
X26 <--- Resonance ,686
X25 <--- Resonance ,695
246
VALIDITAS KEPUASAN PELANGGAN
Regression Weights: (Group number 1 - Default model)
Estimate S.E. C.R. P Label
X32 <--- Kepuasan Pelanggan 1,000
X31 <--- Kepuasan Pelanggan ,851 ,126 6,773 ***
X30 <--- Kepuasan Pelanggan 1,066 ,140 7,624 ***
X29 <--- Kepuasan Pelanggan ,927 ,125 7,385 ***
Standardized Regression Weights: (Group number 1 - Default model)
Estimate
X32 <--- Kepuasan Pelanggan ,660
X31 <--- Kepuasan Pelanggan ,610
X30 <--- Kepuasan Pelanggan ,749
X29 <--- Kepuasan Pelanggan ,693
VALIDITAS Analisis Konfirmatori Konstruk Endogen
LOYALITAS MEREK VALIDITY
Regression Weights: (Group number 1 - Default model)
Estimate S.E. C.R. P Label
Y33 <--- Loyalitas Merek 1,000
Y34 <--- Loyalitas Merek 1,385 ,258 5,374 ***
Y35 <--- Loyalitas Merek 1,068 ,205 5,196 ***
Y36 <--- Loyalitas Merek 1,097 ,218 5,042 ***
Standardized Regression Weights: (Group number 1 - Default model)
Estimate
Y33 <--- Loyalitas Merek ,558
Y34 <--- Loyalitas Merek ,671
Y35 <--- Loyalitas Merek ,588
Y36 <--- Loyalitas Merek ,553
247
VALIDITAS EKUITAS MEREK
Regression Weights: (Group number 1 - Default model)
Estimate S.E. C.R. P Label
Y37 <--- Ekuitas Merek 1,000
Y38 <--- Ekuitas Merek ,920 ,109 8,425 ***
Y39 <--- Ekuitas Merek ,849 ,106 8,001 ***
Y40 <--- Ekuitas Merek ,965 ,115 8,371 ***
Standardized Regression Weights: (Group number 1 - Default model)
Estimate
Y37 <--- Ekuitas Merek ,723
Y38 <--- Ekuitas Merek ,722
Y39 <--- Ekuitas Merek ,673
Y40 <--- Ekuitas Merek ,715
PERHITUNGAN UJI RELIABILITAS:
Jumlah standard loading (Σ i)
Salience = 0,675 + 0,625 + 0,674 + 0,670 = 2.644
Performance = 0,789 + 0,819 + 0,517 + 0,489 = 2.614
Imagery = 0,675 + 0,682 + 0,716 + 0,691 = 2.764
Judgments = 0,677 + 0,691 + 0,672 + 0,575 = 2,615
Feelings = 0,582 + 0,833 + 0,566 + 0,750 = 2.731
Resonance = 0,586 + 0,651 + 0,663 + 0,709 = 2.609
Kepuasan Pelanggan = 0,700 + 0,746 + 0,613 + 0,652 = 2.711
Loyalitas Merek = 0,683 + 0,651 + 0,383 + 0,462 = 2.179
Ekuitas Merek = 0,680 +0,673 +0,622 + 0,710 = 2,685
248
Jumlah kesalahan pengukuran (measurement error)
Kesalahan pengukuran = 1 – i2 (kuadrat standard loading)
Salience = (1-0,456) + (1-0,391) + (1-0,454) + (1-0,449)
= 0,544 + 0,609 + 0,546 +0,551
= 2,25
Performance = (1-0,623) + (1-0,671) + (1-0,267) + (1-0,239)
= 0,377 + 0,329 + 0,733 + 0,761
= 2,2
Imagery = (1-0,456) + (1-0,465) + (1-0,513) + (1-0,477)
= 0,544 + 0,535 + 0,487 + 0,523
= 2,089
Judgments = (1-0,458) + (1-0,477) + (1-0,452) + (1-0,331)
= 0,542 + 0,523 + 0,548 + 0,669
= 2,282
Feelings = (1-0,339) + (1-0,693) + (1-0,314) + (1-0,563)
= 0,661 + 0,307 + 0,686 + 0,437
= 2,091
Resonance = (1-0,343) + (1-0,424) + (1-0,440) + (1-0,503)
= 0,657 + 0,576 + 0,56 + 0,497
= 2,29
Kepuasan Pelanggan = (1-0,49) + (1-0,557) + (1-0,376) + (1-0,425)
= 0,51 +0,443 + 0,624 + 0,575
= 2,152
Loyalitas Merek = (1-0,466) + (1-0,424) + (1-0,147) + (1-0,213)
= 0,534 + 0,576 + 0,853 + 0,787
= 2,75
Ekuitas Merek = (1-0,462) + (1-0,453) + (1-0,387) + (1-0,504)
= 0,538 + 0,547 + 0,613 + 0,496
= 2,194
249
Jadi Construct Reliability (CR) untuk Konstruk Laten
Salience = (2,644)2
= 6,990 = 0,756
(2,644)2 + (2,25) 6,990 + 2,25
Performance = (2,614)2 = 6,833 = 0,756
(2,614)2 + (2,2) 6,833 + 2,2
Imagery = (2,764)2 = 7,640 = 0,785
(2,764)2 + (2,089) 7,640 + 2,089
Judgments = (2,615)2 = 6,838 = 0,750
(2,615)2 + (2,282) 6,838 + 2,282
Feelings = (2,731)2 = 7,458 = 0,788
(2,731)2 + (2,091) 7,458 + 2,091
Resonance = (2,609)2
= 6,807 = 0,748
(2,609)2 + (2,29) 6,807 + 2,29
Kepuasan Pelangan = (2,711)2 = 7,350 = 0,774
(2,68)2 + (2,152) 7,350 + 2,152
Loyalitas Merek = (2,179)2
= 4,748 = 0,633
(2,179)2 + (2,75) 4,748 + 2,75
Ekuitas Merek = (2,685)2
= 7,210 = 0,767
(2,685)2 + (2,194) 7,210 + 2,194
250
Notes for Group (Group number 1)
The model is recursive.
Sample size = 200
Variable Summary (Group number 1)
Your model contains the following variables (Group number 1)
Observed, endogenous variables
X14
X13
X12
X11
X28
X27
X26
X25
X4
X3
X2
X1
X18
X17
X16
X15
X32
X31
X30
X29
X23
X22
X21
Y37
Y38
Y39
Y40
Y36
Y35
Y34
Y33
X24
X8
X7
X6
X5
Unobserved, endogenous variables
251
Brand_Equtiy
Brand_Loyalty
Unobserved, exogenous variables
Imagery
e14
e13
e12
e11
Resonance
e28
e27
e26
e25
Salience
e4
e3
e2
e1
Judgments
e18
e17
e16
e15
Customer_Satisfaction
e32
e31
e30
e29
Feelings
e23
e22
e21
e37
e38
e39
e40
e36
e35
e34
e33
z2
z1
e24
Performance
e8
e7
252
e6
e5
Variable counts (Group number 1)
Number of variables in your model: 83
Number of observed variables: 36
Number of unobserved variables: 47
Number of exogenous variables: 45
Number of endogenous variables: 38
Parameter summary (Group number 1)
Weights Covariances Variances Means Intercepts Total
Fixed 47 0 0 0 0 47
Labeled 0 0 0 0 0 0
Unlabeled 36 15 45 0 0 96
Total 83 15 45 0 0 143
Assessment of normality (Group number 1)
Variable min max skew c.r. kurtosis c.r.
X5 2,000 5,000 -,195 -1,128 -,139 -,400
X6 2,000 5,000 -,207 -1,193 -,708 -2,042
X7 2,000 5,000 -,183 -1,058 -,235 -,679
X8 2,000 5,000 -,201 -1,163 -,217 -,625
X24 2,000 5,000 -,244 -1,409 -,405 -1,169
Y33 3,000 5,000 -,031 -,178 -,672 -1,939
Y34 2,000 5,000 -,272 -1,573 -,291 -,841
Y35 2,000 5,000 -,125 -,721 -,403 -1,164
Y36 2,000 5,000 -,149 -,858 -,356 -1,029
Y40 2,000 5,000 -,285 -1,644 ,011 ,032
Y39 2,000 5,000 -,238 -1,372 ,060 ,173
Y38 2,000 5,000 -,184 -1,064 ,014 ,041
Y37 2,000 5,000 -,267 -1,542 -,463 -1,338
X21 2,000 5,000 -,046 -,268 -,381 -1,100
X22 3,000 5,000 -,039 -,223 -1,128 -3,257
X23 2,000 5,000 -,058 -,337 -,248 -,716
X29 3,000 5,000 -,088 -,510 -,396 -1,143
X30 3,000 5,000 -,139 -,800 -,584 -1,686
X31 2,000 5,000 -,191 -1,104 ,030 ,087
X32 2,000 5,000 -,397 -2,292 ,369 1,065
X15 2,000 5,000 -,190 -1,097 ,248 ,717
253
Variable min max skew c.r. kurtosis c.r.
X16 2,000 5,000 -,266 -1,535 -,364 -1,050
X17 2,000 5,000 -,348 -2,008 ,796 2,299
X18 2,000 5,000 -,195 -1,126 ,386 1,115
X1 2,000 5,000 -,242 -1,397 -,100 -,289
X2 2,000 5,000 -,426 -2,457 ,473 1,365
X3 2,000 5,000 -,246 -1,423 -,194 -,561
X4 2,000 5,000 -,106 -,611 -,595 -1,717
X25 2,000 5,000 -,395 -2,282 ,068 ,195
X26 2,000 5,000 -,296 -1,707 -,026 -,074
X27 2,000 5,000 -,167 -,966 -,145 -,417
X28 2,000 5,000 -,164 -,945 -,402 -1,160
X11 2,000 5,000 -,210 -1,213 -,372 -1,073
X12 2,000 5,000 -,295 -1,704 -,295 -,853
X13 2,000 5,000 -,251 -1,450 -,558 -1,611
X14 2,000 5,000 -,400 -2,308 ,273 ,788
Multivariate
10,229 1,383
Observations farthest from the centroid (Mahalanobis distance) (Group number 1)
Observation number Mahalanobis d-squared p1 p2
41 62,484 ,004 ,553
40 59,824 ,008 ,448
121 56,252 ,017 ,661
111 56,200 ,017 ,449
159 56,050 ,018 ,282
42 53,651 ,029 ,538
88 53,364 ,031 ,434
16 53,186 ,032 ,323
168 52,246 ,039 ,383
38 51,666 ,044 ,383
172 50,508 ,055 ,542
15 48,205 ,084 ,917
187 48,204 ,084 ,866
55 47,288 ,099 ,936
19 47,035 ,103 ,928
127 46,899 ,106 ,906
143 46,417 ,115 ,927
98 46,303 ,117 ,905
126 46,192 ,119 ,878
122 46,158 ,120 ,832
90 46,130 ,120 ,775
254
Observation number Mahalanobis d-squared p1 p2
95 45,694 ,129 ,818
67 44,842 ,148 ,926
189 44,637 ,153 ,922
96 44,605 ,154 ,893
33 44,596 ,154 ,851
192 44,560 ,155 ,808
52 44,215 ,163 ,840
69 44,042 ,168 ,831
43 44,014 ,169 ,785
27 43,819 ,174 ,784
116 43,752 ,176 ,745
53 43,694 ,177 ,700
191 43,603 ,180 ,665
34 43,587 ,180 ,601
77 43,542 ,181 ,547
120 43,451 ,184 ,510
104 43,284 ,188 ,505
58 43,131 ,193 ,495
62 43,043 ,195 ,460
8 42,856 ,201 ,467
18 42,732 ,204 ,449
13 42,499 ,211 ,478
89 42,421 ,214 ,442
178 42,303 ,217 ,425
112 42,134 ,223 ,429
198 41,843 ,232 ,488
92 41,791 ,234 ,444
65 41,756 ,235 ,394
1 41,531 ,242 ,427
166 41,513 ,243 ,371
109 41,040 ,259 ,516
193 40,927 ,263 ,502
76 40,808 ,267 ,492
110 40,657 ,273 ,498
144 40,529 ,277 ,493
167 40,525 ,277 ,433
125 40,235 ,288 ,504
133 40,200 ,289 ,458
138 40,187 ,290 ,403
93 40,141 ,292 ,365
255
Observation number Mahalanobis d-squared p1 p2
128 40,040 ,296 ,352
2 39,917 ,300 ,349
173 39,823 ,304 ,334
200 39,520 ,316 ,413
151 39,289 ,325 ,463
153 39,213 ,328 ,440
21 39,107 ,332 ,432
171 38,795 ,345 ,524
29 38,577 ,354 ,572
4 38,502 ,357 ,550
79 38,483 ,358 ,501
142 38,449 ,359 ,459
66 38,418 ,361 ,416
80 38,368 ,363 ,384
139 38,149 ,372 ,433
107 38,105 ,374 ,398
54 38,035 ,377 ,376
68 37,818 ,386 ,426
149 37,631 ,394 ,463
123 37,532 ,399 ,456
9 37,461 ,402 ,435
20 37,217 ,413 ,502
124 37,122 ,417 ,494
30 37,075 ,419 ,461
7 37,074 ,419 ,405
161 36,982 ,423 ,396
44 36,891 ,428 ,387
150 36,855 ,429 ,351
84 36,669 ,438 ,388
26 36,631 ,439 ,354
101 36,523 ,444 ,354
60 36,477 ,447 ,324
10 36,429 ,449 ,296
119 36,238 ,458 ,335
74 36,165 ,461 ,319
195 36,075 ,465 ,311
64 36,050 ,466 ,274
85 35,838 ,476 ,322
56 35,783 ,479 ,298
256
Notes for Model (Default model)
Computation of degrees of freedom (Default model)
Number of distinct sample moments: 666
Number of distinct parameters to be estimated: 96
Degrees of freedom (666 - 96): 570
Result (Default model)
Minimum was achieved
Chi-square = 668,348
Degrees of freedom = 570
Probability level = ,003
Estimates (Group number 1 - Default model)
Scalar Estimates (Group number 1 - Default model)
Maximum Likelihood Estimates
Regression Weights: (Group number 1 - Default model)
Estimate S.E. C.R. P Label
Brand_Loyalty <--- Customer_Satisfaction ,389 ,097 4,032 ***
Brand_Equtiy <--- Customer_Satisfaction ,118 ,096 1,223 ,221
Brand_Equtiy <--- Brand_Loyalty ,410 ,159 2,585 ,010
Brand_Equtiy <--- Salience ,209 ,084 2,502 ,012
Brand_Equtiy <--- Imagery ,060 ,133 ,449 ,654
Brand_Equtiy <--- Judgments ,134 ,138 ,971 ,332
Brand_Equtiy <--- Feelings ,062 ,086 ,720 ,471
Brand_Equtiy <--- Resonance ,401 ,156 2,566 ,010
Brand_Equtiy <--- Performance ,331 ,115 2,871 ,004
X14 <--- Imagery 1,000
X13 <--- Imagery 1,112 ,131 8,458 ***
X12 <--- Imagery 1,019 ,125 8,142 ***
X11 <--- Imagery 1,063 ,132 8,069 ***
X28 <--- Resonance 1,000
X27 <--- Resonance 1,046 ,154 6,771 ***
X26 <--- Resonance 1,044 ,152 6,853 ***
X25 <--- Resonance 1,237 ,173 7,160 ***
X4 <--- Salience 1,000
X3 <--- Salience 1,021 ,142 7,171 ***
X2 <--- Salience ,892 ,131 6,830 ***
X1 <--- Salience 1,006 ,140 7,178 ***
X18 <--- Judgments 1,000
257
Estimate S.E. C.R. P Label
X17 <--- Judgments 1,200 ,183 6,550 ***
X16 <--- Judgments 1,358 ,204 6,645 ***
X15 <--- Judgments 1,207 ,183 6,579 ***
X32 <--- Customer_Satisfaction 1,000
X31 <--- Customer_Satisfaction ,865 ,126 6,877 ***
X30 <--- Customer_Satisfaction 1,073 ,138 7,793 ***
X29 <--- Customer_Satisfaction ,947 ,125 7,545 ***
X23 <--- Feelings 1,000
X22 <--- Feelings 1,640 ,225 7,299 ***
X21 <--- Feelings 1,058 ,171 6,188 ***
Y37 <--- Brand_Equtiy 1,000
Y38 <--- Brand_Equtiy ,913 ,117 7,827 ***
Y39 <--- Brand_Equtiy ,842 ,115 7,345 ***
Y40 <--- Brand_Equtiy 1,014 ,125 8,140 ***
Y36 <--- Brand_Loyalty 1,000
Y35 <--- Brand_Loyalty ,802 ,214 3,757 ***
Y34 <--- Brand_Loyalty 1,460 ,297 4,921 ***
Y33 <--- Brand_Loyalty 1,413 ,285 4,966 ***
X24 <--- Feelings 1,488 ,207 7,176 ***
X8 <--- Performance 1,000
X7 <--- Performance 1,106 ,214 5,171 ***
X6 <--- Performance 1,752 ,278 6,309 ***
X5 <--- Performance 1,631 ,259 6,292 ***
Standardized Regression Weights: (Group number 1 - Default model)
Estimate
Brand_Loyalty <--- Customer_Satisfaction ,541
Brand_Equtiy <--- Customer_Satisfaction ,119
Brand_Equtiy <--- Brand_Loyalty ,297
Brand_Equtiy <--- Salience ,220
Brand_Equtiy <--- Imagery ,063
Brand_Equtiy <--- Judgments ,103
Brand_Equtiy <--- Feelings ,053
Brand_Equtiy <--- Resonance ,361
Brand_Equtiy <--- Performance ,249
X14 <--- Imagery ,691
X13 <--- Imagery ,716
X12 <--- Imagery ,682
X11 <--- Imagery ,675
X28 <--- Resonance ,593
X27 <--- Resonance ,647
X26 <--- Resonance ,660
258
Estimate
X25 <--- Resonance ,710
X4 <--- Salience ,670
X3 <--- Salience ,674
X2 <--- Salience ,625
X1 <--- Salience ,675
X18 <--- Judgments ,575
X17 <--- Judgments ,672
X16 <--- Judgments ,691
X15 <--- Judgments ,677
X32 <--- Customer_Satisfaction ,652
X31 <--- Customer_Satisfaction ,613
X30 <--- Customer_Satisfaction ,746
X29 <--- Customer_Satisfaction ,700
X23 <--- Feelings ,566
X22 <--- Feelings ,833
X21 <--- Feelings ,582
Y37 <--- Brand_Equtiy ,680
Y38 <--- Brand_Equtiy ,673
Y39 <--- Brand_Equtiy ,622
Y40 <--- Brand_Equtiy ,710
Y36 <--- Brand_Loyalty ,462
Y35 <--- Brand_Loyalty ,383
Y34 <--- Brand_Loyalty ,651
Y33 <--- Brand_Loyalty ,683
X24 <--- Feelings ,750
X8 <--- Performance ,489
X7 <--- Performance ,517
X6 <--- Performance ,819
X5 <--- Performance ,789
Covariances: (Group number 1 - Default model)
Estimate S.E. C.R. P Label
Imagery <--> Judgments ,090 ,020 4,559 ***
Resonance <--> Feelings -,017 ,014 -1,280 ,201
Judgments <--> Feelings ,000 ,011 ,014 ,989
Imagery <--> Salience ,075 ,022 3,403 ***
Salience <--> Judgments ,016 ,015 1,102 ,271
Salience <--> Feelings -,025 ,016 -1,560 ,119
Resonance <--> Salience ,052 ,019 2,776 ,006
Imagery <--> Feelings -,011 ,015 -,698 ,485
259
Estimate S.E. C.R. P Label
Imagery <--> Resonance ,129 ,025 5,153 ***
Resonance <--> Judgments ,074 ,017 4,233 ***
Imagery <--> Performance ,049 ,016 3,068 ,002
Judgments <--> Performance ,020 ,011 1,868 ,062
Feelings <--> Performance -,016 ,011 -1,412 ,158
Resonance <--> Performance ,036 ,014 2,643 ,008
Salience <--> Performance ,009 ,014 ,671 ,502
Correlations: (Group number 1 - Default model)
Estimate
Imagery <--> Judgments ,576
Resonance <--> Feelings -,118
Judgments <--> Feelings ,001
Imagery <--> Salience ,351
Salience <--> Judgments ,105
Salience <--> Feelings -,145
Resonance <--> Salience ,286
Imagery <--> Feelings -,062
Imagery <--> Resonance ,709
Resonance <--> Judgments ,556
Imagery <--> Performance ,320
Judgments <--> Performance ,181
Feelings <--> Performance -,127
Resonance <--> Performance ,274
Salience <--> Performance ,061
Variances: (Group number 1 - Default model)
Estimate S.E. C.R. P Label
Imagery
,214 ,042 5,084 ***
Resonance
,156 ,038 4,140 ***
Salience
,211 ,046 4,625 ***
Judgments
,114 ,029 3,914 ***
Customer_Satisfaction
,194 ,042 4,590 ***
Feelings
,138 ,035 3,944 ***
Performance
,109 ,033 3,333 ***
z1
,071 ,026 2,764 ,006
z2
,076 ,020 3,804 ***
e14
,234 ,029 7,999 ***
e13
,252 ,033 7,700 ***
260
Estimate S.E. C.R. P Label
e12
,256 ,032 8,097 ***
e11
,289 ,035 8,174 ***
e28
,286 ,033 8,641 ***
e27
,236 ,029 8,194 ***
e26
,220 ,027 8,068 ***
e25
,234 ,031 7,441 ***
e4
,259 ,035 7,439 ***
e3
,265 ,036 7,393 ***
e2
,262 ,033 7,998 ***
e1
,256 ,035 7,375 ***
e18
,230 ,027 8,572 ***
e17
,200 ,026 7,615 ***
e16
,230 ,031 7,351 ***
e15
,196 ,026 7,541 ***
e32
,261 ,033 7,980 ***
e31
,241 ,029 8,366 ***
e30
,178 ,027 6,575 ***
e29
,180 ,025 7,360 ***
e23
,292 ,033 8,889 ***
e22
,163 ,036 4,579 ***
e21
,301 ,034 8,789 ***
e37
,223 ,028 7,964 ***
e38
,193 ,024 8,037 ***
e39
,215 ,025 8,507 ***
e40
,194 ,026 7,595 ***
e36
,369 ,042 8,854 ***
e35
,375 ,040 9,272 ***
e34
,291 ,043 6,814 ***
e33
,229 ,037 6,242 ***
e24
,238 ,036 6,630 ***
e8
,346 ,037 9,272 ***
e7
,365 ,040 9,155 ***
e6
,164 ,033 4,899 ***
e5
,175 ,031 5,672 ***
261
Squared Multiple Correlations: (Group number 1 - Default model)
Estimate
Brand_Loyalty
,293
Brand_Equtiy
,604
X5
,623
X6
,671
X7
,267
X8
,239
X24
,562
Y33
,467
Y34
,424
Y35
,147
Y36
,214
Y40
,504
Y39
,387
Y38
,453
Y37
,462
X21
,339
X22
,695
X23
,321
X29
,490
X30
,557
X31
,376
X32
,426
X15
,459
X16
,477
X17
,451
X18
,331
X1
,455
X2
,390
X3
,454
X4
,449
X25
,504
X26
,435
X27
,419
X28
,352
X11
,455
X12
,465
X13
,512
X14
,478
262
Minimization History (Default model)
Iteration
Negative
eigenvalues Condition #
Smallest
eigenvalue Diameter F NTries Ratio
0 e 20
-,404 9999,000 2756,620 0 9999,000
1 e 8
-,178 3,683 1448,431 20 ,472
2 e 1
-,070 1,107 1027,943 5 ,853
3 e 0 277,369
,870 848,017 5 ,861
4 e 0 84,090
1,065 751,366 3 ,000
5 e 0 171,366
1,251 690,541 1 ,915
6 e 0 295,341
,529 670,204 1 1,111
7 e 0 574,464
,304 668,492 1 1,129
8 e 0 708,743
,119 668,351 1 1,077
9 e 0 726,867
,020 668,348 1 1,016
10 e 0 731,582
,001 668,348 1 1,001
Model Fit Summary
CMIN
Model NPAR CMIN DF P CMIN/DF
Default model 96 668,348 570 ,003 1,173
Saturated model 666 ,000 0
Independence model 36 2663,286 630 ,000 4,227
RMR, GFI
Model RMR GFI AGFI PGFI
Default model ,047 ,851 ,826 ,729
Saturated model ,000 1,000
Independence model ,095 ,370 ,334 ,350
Baseline Comparisons
Model NFI
Delta1
RFI
rho1
IFI
Delta2
TLI
rho2 CFI
Default model ,749 ,723 ,953 ,947 ,952
Saturated model 1,000
1,000
1,000
Independence model ,000 ,000 ,000 ,000 ,000
263
Parsimony-Adjusted Measures
Model PRATIO PNFI PCFI
Default model ,905 ,678 ,861
Saturated model ,000 ,000 ,000
Independence model 1,000 ,000 ,000
NCP
Model NCP LO 90 HI 90
Default model 98,348 38,040 166,908
Saturated model ,000 ,000 ,000
Independence model 2033,286 1877,563 2196,495
FMIN
Model FMIN F0 LO 90 HI 90
Default model 3,359 ,494 ,191 ,839
Saturated model ,000 ,000 ,000 ,000
Independence model 13,383 10,218 9,435 11,038
RMSEA
Model RMSEA LO 90 HI 90 PCLOSE
Default model ,029 ,018 ,038 1,000
Independence model ,127 ,122 ,132 ,000
AIC
Model AIC BCC BIC CAIC
Default model 860,348 904,200 1176,987 1272,987
Saturated model 1332,000 1636,222 3528,679 4194,679
Independence model 2735,286 2751,731 2854,026 2890,026
ECVI
Model ECVI LO 90 HI 90 MECVI
Default model 4,323 4,020 4,668 4,544
Saturated model 6,693 6,693 6,693 8,222
Independence model 13,745 12,963 14,565 13,828
264
HOELTER
Model HOELTER
.05
HOELTER
.01
Default model 187 194
Independence model 52 54
Execution time summary
Minimization: ,121
Miscellaneous: 5,060
Bootstrap: ,000
Total: 5,181
265
Hasil Tabulasi Data Responden
Responden Jenis
Kelamin
Umur Tingkat
Pendidikan
Jenis
Pekerjaan
Kelompok
Pendapatan
(Rp)
Sumber Pendapatan
1 Laki 22 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
2 Perempuan 23 SMA Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
3 Perempuan 24 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
4 Laki 29 Pascasarjana Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
5 Laki 31 Pascasarjana Pengusaha/
Wiraswasta
10.000.000 Wiraswasta
6 Laki 24 Diploma
/Sarjana
Karyawan
Swasta
2.000.001 – 3.000.000 Gaji
7 Perempuan 27 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
8 Perempuan 23 SMA Belum
Bekerja
1.000.000 – 2.000.000 Orang Tua
9 Perempuan 25 SMA Belum
Bekerja
1.000.000 – 2.000.000 Orang Tua
10 Perempuan 24 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
11 Perempuan 21 SMA Belum
Bekerja
1.000.000 – 2.000.000 Orang Tua
12 Laki 28 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
13 Laki 20 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
14 Laki 23 Diploma
/Sarjana
Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
15 Laki 35 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
16 Laki 30 Diploma
/Sarjana
Pegawai
Negeri
4.000.001 – 5.000.000 Gaji
17 Laki 29 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
18 Perempuan 25 SMA Belum
Bekerja
1.000.000 – 2.000.000 Orang Tua
19 Perempuan 18 SMA Belum
Bekerja
4.000.001 – 5.000.000 Orang Tua
20 Perempuan 20 SMA Belum
Bekerja
1.000.000 – 2.000.000 Orang Tua
21 Laki 20 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
22 Laki 24 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
23 Perempuan 20 SMA Belum
Bekerja
1.000.000 – 2.000.000 Orang Tua
24 Laki 20 SMA Belum
Bekerja
1.000.000 – 2.000.000 Orang Tua
25 Perempuan 19 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
26 Laki 23 SMA Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
27 Perempuan 18 SMA Belum
Bekerja
1.000.000 – 2.000.000 Orang Tua
266
Responden Jenis
Kelamin
Umur Tingkat
Pendidikan
Jenis
Pekerjaan
Kelompok
Pendapatan
(Rp)
Sumber Pendapatan
28 Laki 31 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
29 Laki 20 SMA Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
30 Perempuan 31 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
31 Perempuan 18 SMA Belum
Bekerja
1.000.000 – 2.000.000 Orang Tua
32 Laki 21 Diploma
/Sarjana
Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
33 Laki 24 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
34 Laki 25 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
35 Laki 27 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
36 Laki 19 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
37 Laki 28 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
38 Perempuan 30 Diploma
/Sarjana
Pengusaha/
Wiraswasta
8.000.000 Wiraswasta (Online)
39 Perempuan 27 Pascasarjana Profesional 10.000.000 Dokter
40 Laki 31 Diploma
/Sarjana
Pegawai
Negeri
4.000.001 – 5.000.000 Gaji
41 Laki 20 SMA Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
42 Laki 25 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
43 Perempuan 22 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
44 Perempuan 19 SMA Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
45 Perempuan 25 Diploma
/Sarjana
Pegawai
Negeri
3.000.001 – 4.000.000 Gaji
46 Laki 19 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
47 Laki 17 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
48 Perempuan 21 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
49 Perempuan 19 SMA Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
50 Perempuan 22 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Online
51 Laki 24 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
52 Perempuan 20 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
53 Laki 35 Pascasarjana Pengusaha/
Wiraswasta
10.000.000 Wiraswasta
54 Perempuan 24 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
55 Perempuan 27 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
56 Perempuan 21 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
267
Responden Jenis
Kelamin
Umur Tingkat
Pendidikan
Jenis
Pekerjaan
Kelompok
Pendapatan
(Rp)
Sumber Pendapatan
57 Laki 32 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Gaji
58 Perempuan 24 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
59 Perempuan 21 SMA Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
60 Laki 28 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
61 Perempuan 20 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
62 Laki 23 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
63 Laki 35 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
64 Perempuan 30 Diploma
/Sarjana
Belum
Bekerja
4.000.001 – 5.000.000 Gaji
65 Perempuan 29 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
66 Perempuan 19 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
67 Laki 32 Diploma
/Sarjana
Belum
Bekerja
4.000.001 – 5.000.000 Gaji
68 Laki 32 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
69 Perempuan 26 Pascasarjana Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
70 Laki 32 Diploma
/Sarjana
Pengusaha/
Wiraswasta
9.000.000 Wiraswasta
71 Perempuan 22 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
72 Perempuan 26 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
73 Perempuan 29 Pascasarjana Pengusaha/
Wiraswasta
8.000.000 Wiraswasta
74 Perempuan 34 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Gaji
75 Perempuan 25 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
76 Laki 31 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
77 Perempuan 24 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
78 Laki 26 Diploma
/Sarjana
Belum
Bekerja
4.000.001 – 5.000.000 Gaji
79 Perempuan 23 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
80 Laki 18 SMA Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
81 Laki 21 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
82 Perempuan 24 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
83 Perempuan 25 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
84 Laki 27 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
268
Responden Jenis
Kelamin
Umur Tingkat
Pendidikan
Jenis
Pekerjaan
Kelompok
Pendapatan
(Rp)
Sumber Pendapatan
85 Laki 29 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
86 Perempuan 28 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
87 Perempuan 22 Diploma
/Sarjana
Belum
Bekerja
3.000.001 – 4.000.000 Online
88 Perempuan 20 SMA Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
89 Laki 17 SMP Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
90 Laki 17 SMP Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
91 Perempuan 34 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
92 Perempuan 35 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
93 Perempuan 30 Diploma
/Sarjana
Pegawai
Negeri
4.000.001 – 5.000.000 Gaji
94 Perempuan 23 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
95 Perempuan 17 SMP Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
96 Laki 21 SMA Karyawan
Swasta
2.000.001 – 3.000.000 Gaji
97 Laki 32 Diploma
/Sarjana
Pegawai
Negeri
4.000.001 – 5.000.000 Gaji
98 Laki 27 Diploma
/Sarjana
Pengusaha/
Wiraswasta
10.000.000 Wiraswasta
99 Perempuan 25 Diploma
/Sarjana
Pengusaha/
Wiraswasta
7.000.000 Online Shop
100 Laki 28 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
101 Laki 20 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
102 Perempuan 23 Diploma
/Sarjana
Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
103 Perempuan 21 SMA Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
104 Laki 28 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
105 Laki 20 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
106 Laki 24 Diploma
/Sarjana
Karyawan
Swasta
2.000.001 – 3.000.000 Gaji
107 Laki 27 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
108 Perempuan 21 SMA Belum
Bekerja
2.000.001 – 3.000.000 Online
109 Perempuan 23 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
110 Perempuan 35 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
111 Laki 30 Diploma
/Sarjana
Pegawai
Negeri
4.000.001 – 5.000.000 Gaji
112 Laki 29 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
269
Responden Jenis
Kelamin
Umur Tingkat
Pendidikan
Jenis
Pekerjaan
Kelompok
Pendapatan
(Rp)
Sumber Pendapatan
113 Perempuan 20 SMA Belum
Bekerja
1.000.000 – 2.000.000 Orang Tua
114 Laki 20 SMA Belum
Bekerja
1.000.000 – 2.000.000 Orang Tua
115 Perempuan 19 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
116 Perempuan 30 Diploma
/Sarjana
Pegawai
Negeri
4.000.001 – 5.000.000 Gaji
117 Perempuan 20 SMA Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
118 Laki 25 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
119 Laki 34 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Gaji
120 Laki 25 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
121 Laki 31 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
122 Laki 17 SMP Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
123 Laki 21 SMA Karyawan
Swasta
2.000.001 – 3.000.000 Gaji
124 Perempuan 22 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
125 Perempuan 21 SMA Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
126 Perempuan 35 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
127 Laki 30 Diploma
/Sarjana
Pegawai
Negeri
4.000.001 – 5.000.000 Gaji
128 Laki 29 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
129 Perempuan 29 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
130 Laki 28 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
131 Perempuan 24 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
132 Laki 27 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
133 Perempuan 21 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
134 Laki 22 Diploma
/Sarjana
Karyawan
Swasta
2.000.001 – 3.000.000 Gaji
135 Laki 21 Diploma
/Sarjana
Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
136 Perempuan 24 Diploma
/Sarjana
Pengusaha/
Wiraswasta
3.000.001 – 4.000.000 Gaji
137 Laki 30 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
138 Perempuan 28 Pascasarjana Pengusaha/
Wiraswasta
9.000.000 Wiraswasta
139 Perempuan 27 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
140 Perempuan 30 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
270
Responden Jenis
Kelamin
Umur Tingkat
Pendidikan
Jenis
Pekerjaan
Kelompok
Pendapatan
(Rp)
Sumber Pendapatan
141 Perempuan 25 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
142 Perempuan 32 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
143 Perempuan 29 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
144 Perempuan 20 SMA Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
145 Laki 23 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
146 Laki 29 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Gaji
147 Perempuan 35 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
148 Perempuan 18 SMA Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
149 Perempuan 20 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
150 Perempuan 34 Pascasarjana Pengusaha/
Wiraswasta
10.000.000 Wiraswasta
151 Perempuan 19 SMA Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
152 Laki 29 Diploma
/Sarjana
Pegawai
Negeri
3.000.001 – 4.000.000 Gaji
153 Laki 22 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
154 Laki 28 Pascasarjana Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
155 Laki 35 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
156 Laki 30 Diploma
/Sarjana
Pegawai
Negeri
4.000.001 – 5.000.000 Gaji
157 Perempuan 19 SMA Belum
Bekerja
1.000.000 – 2.000.000 Orang Tua
158 Perempuan 26 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
159 Perempuan 20 SMA Belum
Bekerja
1.000.000 – 2.000.000 Orang Tua
160 Laki 26 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
161 Laki 24 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
162 Perempuan 26 Diploma
/Sarjana
Karyawan
Swasta
2.000.001 – 3.000.000 Gaji
163 Perempuan 28 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
164 Perempuan 17 SMP Belum
Bekerja
2.000.001 – 3.000.000 Orang Tua
165 Perempuan 23 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
166 Perempuan 32 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
167 Laki 25 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
168 Laki 29 Diploma
/Sarjana
Pegawai
Negeri
4.000.001 – 5.000.000 Gaji
271
Responden Jenis
Kelamin
Umur Tingkat
Pendidikan
Jenis
Pekerjaan
Kelompok
Pendapatan
(Rp)
Sumber Pendapatan
169 Perempuan 27 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
170 Laki 19 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
171 Laki 22 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
172 Perempuan 26 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
173 Perempuan 24 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
174 Laki 28 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
175 Laki 30 Diploma
/Sarjana
Pengusaha/
Wiraswasta
10.000.000 Wiraswasta
176 Laki 23 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
177 Laki 24 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
178 Perempuan 27 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Wiraswasta
179 Perempuan 20 SMA Belum
Bekerja
1.000.000 – 2.000.000 Orang Tua
180 Perempuan 27 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
181 Laki 24 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
182 Laki 34 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
183 Perempuan 35 Diploma
/Sarjana
Pegawai
Negeri
4.000.001 – 5.000.000 Gaji
184 Laki 30 Diploma
/Sarjana
Profesional 4.000.001 – 5.000.000 Guru
185 Perempuan 26 Diploma
/Sarjana
Pegawai
Negeri
3.000.001 – 4.000.000 Gaji
186 Perempuan 18 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
187 Perempuan 23 Diploma
/Sarjana
Karyawan
Swasta
2.000.001 – 3.000.000 Gaji
188 Perempuan 28 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
189 Laki 20 SMA Belum
Bekerja
1.000.000 – 2.000.000 Orang Tua
190 Laki 20 SMA Belum
Bekerja
3.000.001 – 4.000.000 Orang Tua
191 Perempuan 31 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Gaji
192 Perempuan 25 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
193 Laki 25 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
194 Laki 25 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
195 Laki 31 Diploma
/Sarjana
Pengusaha/
Wiraswasta
4.000.001 – 5.000.000 Wiraswasta
196 Laki 24 Diploma
/Sarjana
Karyawan
Swasta
4.000.001 – 5.000.000 Gaji
272
Responden Jenis
Kelamin
Umur Tingkat
Pendidikan
Jenis
Pekerjaan
Kelompok
Pendapatan
(Rp)
Sumber Pendapatan
197 Perempuan 25 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
198 Perempuan 23 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
199 Perempuan 25 Diploma
/Sarjana
Karyawan
Swasta
3.000.001 – 4.000.000 Gaji
200 Laki 19 SMA Belum
Bekerja
3.000.001 – 4.000.000 Online
Hasil Tabulasi Data Responden
Responden Tipe Smartphone Android
Merek Samsung
Cara
Pembayaran
1 Galaxy Note2 Tunai
2 Galaxy S4 Mini Tunai
3 Galaxy Note2 Tunai
4 Galaxy Note3 Kredit
5 Galaxy S5 Kredit
6 Galaxy Core Duos I8262 Tunai
7 Galaxy Mega Tunai
8 Galaxy S3 Tunai
9 Galaxy Grand Tunai
10 Galaxy Note3 Kredit
11 Galaxy Core Duos I8262 Tunai
12 Galaxy Grand Kredit
13 Galaxy S3 Tunai
14 Galaxy Grand Tunai
15 Galaxy S4 Mini Kredit
16 Gaalxy S4 I9500 Kredit
17 Galaxy Note3 Tunai
18 Galaxy Grand Tunai
19 Galaxy S3 Tunai
20 Galaxy S3 Mini Tunai
21 Galaxy S3 Tunai
22 Galaxy Grand Tunai
23 Galaxy Core Duos I8262 Tunai
24 Galaxy S3 Mini Tunai
25 Galaxy S4 Mini Tunai
26 Galaxy S3 Tunai
27 Galaxy Core Duos I8262 Tunai
28 Galaxy Grand Tunai
29 Galaxy Grand Tunai
30 Galaxy S5 Kredit
31 Galaxy Core Duos I8262 Tunai
32 Galaxy Grand Tunai
33 Galaxy Mega Tunai
34 Galaxy Note2 Tunai
35 Galaxy S4 Mini Tunai
36 Galaxy Core Duos I8262 Kredit
37 Galaxy Note2 Kredit
38 Galaxy Mega Kredit
39 Gaalxy S4 I9500 Tunai
40 Galaxy S3 Mini Kredit
273
Responden Tipe Smartphone Android
Merek Samsung
Cara
Pembayaran
41 Galaxy S3 Mini Kredit
42 Galaxy Note2 Kredit
43 Galaxy S3 Mini Tunai
44 Galaxy Core Duos I8262 Tunai
45 Galaxy S4 Mini Tunai
46 Galaxy Grand Kredit
47 Galaxy Grand Kredit
48 Galaxy S3 Tunai
49 Galaxy S3 Mini Tunai
50 Galaxy S4 Mini Kredit
51 Galaxy S3 Kredit
52 Galaxy Grand Tunai
53 Galaxy Note3 Kredit
54 Galaxy Core Duos I8262 Tunai
55 Galaxy Mega Tunai
56 Galaxy S3 Tunai
57 Gaalxy S4 I9500 Tunai
58 Galaxy Note3 Kredit
59 Galaxy Core Duos I8262 Tunai
60 Galaxy Grand Kredit
61 Galaxy S3 Tunai
62 Galaxy Grand Tunai
63 Galaxy S4 Mini Kredit
64 Galaxy Note2 Kredit
65 Galaxy Note3 Tunai
66 Galaxy Grand Tunai
67 Galaxy Mega Tunai
68 Gaalxy S4 I9500 Kredit
69 Galaxy S3 Tunai
70 Galaxy Note3 Tunai
71 Galaxy S3 Mini Tunai
72 Galaxy S4 Mini Tunai
73 Galaxy S4 Mini Tunai
74 Galaxy Mega Tunai
75 Galaxy Grand Tunai
76 Galaxy Grand Tunai
77 Galaxy Grand Tunai
78 Galaxy Note2 Kredit
79 Galaxy Mega Tunai
80 Galaxy Core Duos I8262 Tunai
81 Galaxy Grand Tunai
82 Galaxy S3 Tunai
83 Galaxy Note2 Kredit
84 Galaxy S4 Mini Tunai
85 Gaalxy S4 I9500 Kredit
86 Galaxy Note2 Kredit
87 Galaxy S3 Tunai
88 Galaxy S3 Mini Tunai
89 Galaxy Core Duos I8262 Tunai
90 Galaxy Core Duos I8262 Tunai
91 Galaxy S3 Tunai
92 Gaalxy S4 I9500 Kredit
93 Galaxy Mega Tunai
94 Galaxy S4 Mini Tunai
95 Galaxy S3 Mini Tunai
96 Galaxy Grand Tunai
97 Galaxy Note2 Kredit
274
Responden Tipe Smartphone Android
Merek Samsung
Cara
Pembayaran
98 Gaalxy S4 I9500 Tunai
99 Galaxy Mega Tunai
100 Galaxy Grand Kredit
101 Galaxy S3 Tunai
102 Galaxy Grand Tunai
103 Galaxy Core Duos I8262 Tunai
104 Galaxy Grand Kredit
105 Galaxy S3 Tunai
106 Galaxy Core Duos I8262 Tunai
107 Galaxy Mega Tunai
108 Galaxy S3 Tunai
109 Galaxy Grand Tunai
110 Galaxy S4 Mini Kredit
111 Galaxy Note2 Kredit
112 Galaxy Note3 Tunai
113 Galaxy Core Duos I8262 Tunai
114 Galaxy S3 Mini Tunai
115 Galaxy S4 Mini Tunai
116 Galaxy S3 Mini Kredit
117 Galaxy S3 Mini Kredit
118 Galaxy Note2 Kredit
119 Galaxy Mega Tunai
120 Galaxy Grand Tunai
121 Galaxy Grand Tunai
122 Galaxy S3 Mini Tunai
123 Galaxy Grand Tunai
124 Galaxy Note2 Tunai
125 Galaxy S4 Mini Tunai
126 Galaxy S4 Mini Kredit
127 Galaxy Note2 Kredit
128 Galaxy Note3 Tunai
129 Gaalxy S4 I9500 Kredit
130 Galaxy Note2 Kredit
131 Galaxy Core Duos I8262 Tunai
132 Galaxy Mega Tunai
133 Galaxy S3 Tunai
134 Galaxy S3 Mini Tunai
135 Galaxy Grand Tunai
136 Galaxy Grand Tunai
137 Gaalxy S4 I9500 Kredit
138 Galaxy S5 Kredit
139 Galaxy Note2 Tunai
140 Galaxy S4 Mini Tunai
141 Galaxy Mega Tunai
142 Galaxy S3 Tunai
143 Galaxy S4 Mini Tunai
144 Galaxy S3 Mini Tunai
145 Galaxy Grand Tunai
146 Gaalxy S4 I9500 Tunai
147 Galaxy Note3 Kredit
148 Galaxy Core Duos I8262 Tunai
149 Galaxy Grand Tunai
150 Galaxy Note3 Kredit
151 Galaxy Core Duos I8262 Tunai
152 Galaxy S4 Mini Tunai
153 Galaxy Note2 Tunai
154 Galaxy Note3 Kredit
275
Responden Tipe Smartphone Android
Merek Samsung
Cara
Pembayaran
155 Galaxy S4 Mini Kredit
156 Galaxy Note2 Kredit
157 Galaxy Grand Tunai
158 Galaxy Note3 Kredit
159 Galaxy Core Duos I8262 Tunai
160 Galaxy S3 Tunai
161 Galaxy Note2 Kredit
162 Galaxy Core Duos I8262 Tunai
163 Galaxy Mega Tunai
164 Galaxy Core Duos I8262 Tunai
165 Galaxy S4 Mini Tunai
166 Galaxy Grand Tunai
167 Galaxy Grand Tunai
168 Galaxy Note2 Kredit
169 Galaxy Grand Kredit
170 Galaxy S3 Tunai
171 Galaxy Grand Tunai
172 Galaxy Note2 Tunai
173 Galaxy S3 Tunai
174 Gaalxy S4 I9500 Tunai
175 Galaxy S5 Kredit
176 Galaxy S4 Mini Tunai
177 Galaxy Note2 Tunai
178 Galaxy Note2 Tunai
179 Galaxy Core Duos I8262 Tunai
180 Galaxy Grand Kredit
181 Galaxy S3 Tunai
182 Galaxy Mega Tunai
183 Galaxy Note2 Kredit
184 Galaxy S4 Mini Tunai
185 Galaxy S4 Mini Tunai
186 Galaxy Grand Kredit
187 Galaxy Core Duos I8262 Tunai
188 Galaxy Mega Tunai
189 Galaxy S3 Tunai
190 Galaxy S3 Tunai
191 Gaalxy S4 I9500 Tunai
192 Galaxy Note3 Kredit
193 Galaxy Mega Tunai
194 Galaxy Grand Tunai
195 Gaalxy S4 I9500 Kredit
196 Galaxy Mega Tunai
197 Galaxy Grand Tunai
198 Galaxy S3 Tunai
199 Galaxy Note2 Tunai
200 Galaxy S4 Mini Kredit
