7/31/2019 PENGARUH SIKAP TERHADAP MEREK DAN SIKAP TERHADAP IKLAN PADA MINAT BELI KONSUMEN

1/87

YFGODRVJ UMCDY XFRJDHDY KFRFC

HDG UMCDY XFRJDHDY MCNDG YDHD KMGDX BFNM C@GUVKFG

UCRMYUM

UCRMYUM

Hmdlvcdg Vgxvc Kfnfgocdym Xvodu hdg Kfkfgvjm U}drdx Ovgd Kfgedydm

Ofndr Udrldgd Fc`g`km Lvrvudg Kdgdlfkfg Ydhd Adcvnxdu Fc`g`km

Vgmqfrumxdu Kvjdkkdhm}dj Uvrdcdrxd

Hmuvuvg `nfj x jmxvgo > x xdbfn

J` hmx`ndc dydbmnd ; x jmxvgo 7 x xdbfn dxdv x jmxvgo > +x xdbfn

8' Yfgojmxvgodg gmndm xx;

Ubb

Hmkdgd49-' Ldhm hdydx hmumkyvncdg bdjwd xmhdc dhd

ofldnd kvnxmc`nmgfdrmxdu hdndk k`hfn rforfum }dgo hmovgdcdg'

e' Vlm Jfxfr`ucfhduxmumxdu

Vlm jfxfr`ucfhduxmumxdu hmovgdcdg vgxvc kfgofxdjvm dydcdj hdndk

k`hfn rforfum xfrldhm cfudkddg qdrmdbfn *j`k`ucfhduxmumxdu- hdrm

rfumhvdn udxv cf yfgodkdxdg }dgo ndmg' Lmcd duvkum mgm xmhdc hmyfgvjm.

kdcd xfrldhm jfxfr`ucfhduxmumxdu' Hdrm jdumn vlm jfxfr`ucfhduxmumxdu

hfgodg Kfx`hf Onflufrhmyfr`nfj jdumn ufbdodm bfrmcvx

7/31/2019 PENGARUH SIKAP TERHADAP MEREK DAN SIKAP TERHADAP IKLAN PADA MINAT BELI KONSUMEN

72/87

Xdbfn 8'=

Jdumn Vlm Jfxfr`ucfhduxmumxdu

Qdrmbfn x jmxvgo y+qdnvf Umog Cfumkyvndg

KFRC

MCNDG

+ 2.28?

:.=5?

y79.96

y79.96

9.92?

9.999

Xmhdc dhd kdudndj jfxfr`ucfhduxmumxdu

Xmhdc dhd kdudndj jfxfr`ucfhduxmumxdu

Uvkbfr< hdxd hm`ndj

Hdrm jdumn yfrjmxvgodg xdbfn 8'= xfrufbvx kfgvglvccdg xmhdc dhd

odgoovdg jfxfr`ucfhduxmumxdu }dgo xfrldhm hdndk yr`ufu fuxmkdum

ydrdkfxfr k`hfn yfghvod. hmkdgd xmhdc dhd gmndm x jmxvgo }dgo

umogmamcdg dxdv y79'96' Ldhm ufedrd cfufnvrvjdg hdydx hmumkyvncdg

bdjwd xmhdc dhd kdudndj jfxfr`ucfhduxmumxdu hdndk yfgfnmxmdg mgm'

5' Dgdnmumu Rforfum Nmgmfr Bfrodghd

Xfcgmu dgdnmumu hdxd hdndk yfgfnmxmdg mgm kfgoovgdcdg dgdnmumu

rforfum nmgmfr bfrodghd. bfrxvlvdg vgxvc kfgovlm yfgodrvj cvdnmxdu yr`hvc.

yr`k`um. yfnd}dgdg hmuxrmbvx`r xfrjdhdy cfyvxvudg yfkbfnmdg' K`hfn

rforfum hdydx hmuvuvg ufbdodm bfrmcvx