PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI...
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Transcript of PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI...
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7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
1/110
YHGAFSXE DKGALXGAFG CKRGKR$ R]SF]HAK OYHSFRK MFG
FMOYRK ]HLGODOAK RHCFAFK PFSKFCHD YHJOMHSFRK
]HSEFMFY LKGHSNF OYHSFRKOGFD YFMF RHG]SF KGMXR]SK
LHSFNKGFG LXDK] MK JFGMKGA CFG]XD [OA[FLFS]F
RLSKYRK
Mkrxrxg Odhe >
GFJF > GHMK GXASOEO
GKJ > 6=6909901
NXSXRFG JFGFNHJHG @FLXD]FR HLOGOJK
XGKPHSRK]FR YHJCFGAXGFG GFRKOGFD PH]HSFG
[OA[FLFS]F
3966
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7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
2/110
k
YHGAFSXE DKGALXGAFG CKRGKR$ R]SF]HAK OYHSFRK MFG
FMOYRK ]HLGODOAK RHCFAFK PFSKFCHD YHJOMHSFRK
]HSEFMFY LKGHSNF OYHSFRKOGFD YFMF RHG]SF KGMXR]SK
LHSFNKGFG LXDK] MK JFGMKGA CFG]XD [OA[FLFS]F
RLSKYRK
Mkrxrxg Odhe >
GFJF > GHMK GXASOEO
GKJ > 6=6909901
NXSXRFG JFGFNHJHG @FLXD]FR HLOGOJK
XGKPHSRK]FR YHJCFGAXGFG GFRKOGFD PH]HSFG
[OA[FLFS]F
3966
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7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
3/110
kk
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7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
4/110
kkk
YHSRHJCFEFG
RlskyrkkgkRf{fyhsrhjcfelfgxg}xl>
; J{NhrxrrhcfafkRfgaNxsxRhdfjf}lx'; Lhdxfsaflx%Fdj'CfyfllxRxmkefsno$KcxlxG{'Rxyfmjk$
LflfllxRkak}
Yxs}ogo$
R'Rk+
{fga
rhdfdx
jhjchsklfg
bkg}f
lfrkeg{fmfgmxlxgafgg{f'
; J{Eogh{Krmfskgkf}frbkg}fg{f{fga}xdxrmfgmfgrh}kfrhs}fmxlxgafgg{f'
; Lfs{fqfglfs{fqfglx@B'Gxasoeo%Gxs&Qkgmk+mfgQfsohgaKg}hsgh}Gxamo}gh}%Hlo&Reomkv+rhs}fGfjo&Ehsk{fgarxmfecfg{fljhjcfg}x'
; [fga}fl}hsdxyflfgFdjfjf}hslxXgkphsrk}frYhjcfgaxgfgGfrkogfdPh}hsfg[oa{flfs}f'
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7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
5/110
kp
YHSG[F]FFG LHFRDKFG LFS[F
Rf{f jhg{f}flfg mhgafg rhrxgaaxeg{f cfeqf rlskyrk {fga rf{f }xdkr kgk }kmfl
jhjxf} lfs{f f}fx cfakfg lfs{f osfga dfkg$ lhbxfdk {fga }hdfe mkrhcx}lfg mfdfj
lx}kyfg mfg mf`}fs yxr}flf$ rhcfafkjfgf df{flg{f lfs{f kdjkfe'
[oa{flfs}f$ Rhy}hjchs 3966
Yhgxdkr
GHMK GXASOEO
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7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
6/110
p
FCR]SFL
YHGAFSXE DKGALXGAFG CKRGKR$ R]SF]HAK OYHSFRK MFG
FMOYRK ]HLGODOAK RHCFAFK PFSKFCHD YHJOMHSFRK
]HSEFMFY LKGHSNF OYHSFRKOGFD YFMF RHG]SF KGMXR]SK
LHSFNKGFG LXDK] MK JFGMKGA CFG]XD [OA[FLFS]F
Ghmk Gxasoeo
Xgkphsrk}fr Yhjcfgaxgfg Gfrkogfd Ph}hsfg [oa{flfs}f
3966
]xnxfg yhghdk}kfg kgk fmfdfe> 6+ xg}xl jhgah}fexk mfg jhgafgfdkrf yhsfgr}sf}hak oyhsfrk }hsefmfy lkghsnf oyhsfrkogfd$ 3+ xg}xl jhgah}fexk mfg
jhgafgfdkrf yhsfg fmoyrk }hlgodoak mfdfj jhjyhslxf} yhgafsxe fg}fsf r}sf}hak
oyhsfrk }hsefmfy lkghsnf oyhsfrkogfd$ mfg 2+ xg}xl jhgah}fexk mfg jhgafgfdkrf
yhsfg fmoyrk }hlgodoak mfdfj jhjyhslxf} yhgafsxe fg}fsf r}sf}hak oyhsfrk
}hsefmfy lkghsnf oyhsfrkogfd'
Yhghdk}kfg kgk mkdflfrfgflfg yfmf cxdfg Nxdk rfjyfk mhgafg Ol}ochs 3966
mk Rhg}sf Kgmxr}sk Lhsfnkgfg Lxdk} mk Jfgmkga$ Cfg}xd$ [oa{flfs}f' Nhgkr
yhghdk}kfg {fga mkaxgflfg fmfdfe mhrlsky}k` frorkf}k` {fga chsrk`f} ldfxrfd'
Yoyxdfrk mfdfj yhghdk}kfg kgk chsnxjdfe 22 eojh kgmxr}s{ mhgafg }hlgkl
yhgafjckdfg rfjyhd jhgaaxgflfg rfjydkga nhgxe/rhgrxr' Jh}omh yhgaxjyxdfgmf}f jhgaaxgflfg lxhrkoghs' Fgfdkrkr mf}f {fga mkaxgflfg fmfdfe Jxd}kpfskf}h
Jxd}kydh Shashrrkog Fgfd{rkr %JJSF+ xg}xl jhgah}fexk fyflfe dkgalxgafg
ckrgkr chsyhgafsxe rkagk`klfg }hsefmfy r}sf}hak oyhsfrk mfgJomhsf}hm Shashrrkog
Fgfd{rkr %JSF+ xg}xl jhgah}fexk yhgafsxe r}sf}hak oyhsfrk }hsefmfy lkghsnf
oyhsfrkogfd rhs}f jhgah}fexk yhsfg fmoyrk }hlgodoak %ro`} }hbegodoa{+ {fga
jhjyhslxf} yhgafsxe r}sf}hak oyhsfrk }hsefmfy lkghsnf oyhsfrkogfd'
Mfsk efrkd fgfdkrkr mf}f jflf mfyf} mkrkjyxdlfg rhcfafk chsklx} >
6' Fmf yhgafsxe rkagk`klfg dkgalxgafg ckrgkr }hsefmfy mkjhgrk r}sf}hak oyhsfrk{fga jhdkyx}k > ckf{f shgmfe$ r}sf}hak `dhlrkckdk}fr$ mfg r}sf}hak yhgakskjfg'
Gfjxg }kmfl fmf yhgafsxe rkagk`klfg dkgalxgafg ckrgkr mhgafg mkjhgrk
lxfdk}fr'
3' Fmf yhgafsxe rkagk`klfg mkjhgrk r}sf}hak oyhsfrk mhgafg lkghsnf oyhsfrkogfd{fga mkjomhsfrk odhe pfskfchd fmoyrk }hlgodoak %ro`} }hbegodoa{+ rhcfafk
pfskfchd chcfr jfxyxg pfskfchd jomhsf}os {fga jhjyhslxf} lkghsnf
oyhsfrkogfd'
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7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
7/110
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7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
8/110
pkk
LF]F YHGAFG]FS
Rhafdf yxnk mfg r{xlxs yhgxdkr yfgnf}lfg lhyfmf Rfga Nxsx Rhdfjf} ]xefg
[hrxr Lskr}xr {fga }hdfe jhdkjyfelfg chslf}g{f$ rhekgaaf yhgxdkr mfyf}
jhg{hdhrfklfg rlskyrk {fga chsnxmxd YHGAFSXE DKGALXGAFG CKRGKR$
R]SF]HAK OYHSFRK MFG FMOYRK ]HLGODOAK RHCFAFK PFSKFCHD
YHJOMHSFRK ]HSEFMFY LKGHSNF OYHSFRKOGFD YFMF RHG]SF
KGMXR]SK LHSFNKGFG LXDK] MK JFGMKGA CFG]XD
[OA[FLFS]F'
Rlskyrk kgk mkrxrxg xg}xl jhdhgalfyk yhsr{fsf}fg lxsklxdxj mfdfj sfgalf
jhghjyxe xnkfg }kgalf} fleks axgf jhjyhsodhe ahdfs rfsnfgf Hlogojk Nxsxrfg
Jfgfnhjhg @flxd}fr Hlogojk Xgkphsrk}fr Yhjcfgaxgfg Gfrkogfd Ph}hsfg
[oa{flfs}f'
Yhgxdkrfg rlskyrk kgk }kmfl flfg mfyf} }hsrhdhrfklfg }fgyf mxlxgafg mfsk
cfg{fl ykefl' Odhe lfshgf k}x$ yfmf lhrhjyf}fg kgk yhgxdkr jhgaxbfylfg
}hskjflfrke lhyfmf >
6' Ms' Ehsx ]sk Rx}kogo$ J'Rk rhdflx Lh}xf @flxd}fr Hlogojk NxsxrfgJfgfnhjhg
3'
Msf' [hl}k X}fjk$ J' Rk rhdflx morhg yhjckjckga K {fga }hdfe jhjchsklfg
ckjckgafg mfg yh}xgnxl mfdfj yhgxdkrfg rlskyrk kgk'
2' Msr' ]xak{o$ JJ rhdflx morhg yhjckjckga KK {fga }hdfe jhjchsklfgckjckgafg mfg yh}xgnxl mfdfj yhgxdkrfg rlskyrk kgk'
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7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
9/110
pkkk
=' ]k}kl Lxrjfg}kgk$ RH$ J'Rk rhdflx morhg yhgaxnk K {fga }hdfe cfg{fljhjchsklfg rfsfg mfg jfrxlfg mfdfj yhgxdkrfg rlskyrk kgk'
8' Qkme{ ]sk Fr}x}k$ RH$ J'Rk rhdflx morhg yhgaxnk KK {fga }hdfe cfg{fljhjchsklfg rfsfg mfg jfrxlfg mfdfj yhgxdkrfg rlskyrk kgk'
0' Cfyfl Efmk Rxsfjh %Lh}xf Lfjyxga Jfgmkga+$ Cfyfl Rx{ogo %Loosmkgf}osRhlrk Yhgahjcfgafg Qkrf}f mfg Kgmxr}sk+$ Cfyfl Nxjflks %Lh}xf Yolmfsqkr
Dkg}fr Jfgmkga+$ Cfyfl S] 9= r/m S] 95$ {fga }hdfe chsrhmkf jhjchsklfg
kg`osjfrk {fga mkcx}xelfg mfg rhlfdkaxr jhjchsk knkg xg}xl jhgafmflfg
yhghdk}kfg mk Rhg}sf Kgmxr}sk Lhsfnkfg Lxdk} mk Jfgmkga rhekgaaf mfyf}
}hsrhdhrfklfgg{f rlskyrk kgk'
1' Lhdxfsaflx %Fdj' Cfyfl lx Rxmkefsmno$ Kcx lx G{' Rxyfmjk$ Lflfllx Rkak}Yxs}ogo$ R' Rk+ mfg lhdxfsaf chrfs lx {fga dfkg {fga }kmfl ckrf rf{f rhcx}lfg
rf}x yhsrf}x {fga }hdfe jhjchsklfg bkg}f lfrkeg{f mfg mxlxgafg yhgxe cfkl
joskd jfxyxg jf}hskd'
5' J{ Eogh{ Krmfskgk mfg lhdxfsafgg{f {fga }hdfe cfg{fl jhjcfg}x mfgrhdfdx jhjchsklfg bkg}fg{f rhs}f mxlxgafg yhgxe rfjyfk }hsrhdhrfklfgg{f
rlskyrk kgk'
;' Lfs{fqfg*lfs{fqfg lx %Hlo$ Rmoekv$ Gxs$ Qkgm{+ {fga rxmfe cfg{fljhjcfg}x rfjyfk }hsrhdhrfklfgg{f rlskyrk kgk'
69']hjfg*}hjfg lx %Fsjfg$ Ehr}k$ Rfsk$ Yf}skbl$ Mhpk$ ]{o$ Akdfga$ Fgmsh$
Lxjf$ Noefg$ Fmk$ [xrjfg}o$ Fggf$ Fgadh$ Yxyx}$ Hgmfe$ Mkfe$ Qhddf$ Hpk$
Nxd`klfs$ Fsdkj$ Skbl{$ Shgm{$ Goyhd$ Fgaaf$ Fgmk$ Cfafr$ Lh}x}$ Lfmhl$
Yfgnk$ Jfk~$ Cf{x$ Fskh/Bxjk3$ Sxm{$ Xdkg$ Ehsmkg$ Mkfgf$ Hgmfga$ Yfgmx$
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7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
10/110
ku
]fsk$ Dhg{$ Fsk`$ @fskm$ Hlo$ Faxr$ Jfsqfg$ Ehgs{$ Rfcfs$ Fj{$ Xx}$
Mekmkga$ Fckhjfg{x$ Gfgmef$ Aklf$ Momol$ Sfakd$ Mhc{$ Mkjfr$ Rfgm{$
Efgm{$ Ehgmsk$ Fr}sf}$ Mhg{$ [xmk$ mdd+ rhs}f }kmfl lh}kgaafdfg rfefcf}*
rfefcf} mknxsxrfg Jfgfnhjhg @flxd}fr Hlogojk Xgkphsrk}fr Yhjcfgaxgfg
Gfrkogfd Ph}hsfg [oa{flfs}f {fga }kmfl mfyf} mkrhcx}lfg rf}x yhsrf}x {fga
}hdfe jhgmxlxga$ jhjcfg}x$ mfg jhghjfgk yhgxdkr rhekgaaf yhgxdkrfg kgk
mfyf} }hsrhdhrfklfg'
66']hjfg*]hjfg lx %[xmf$ [h{hg$ Fsk`$ Fskh$ Mkmf$ Hsqkg$ Xbol$ Skfg$ Dxbl{*Rogg{$ ]o{kc$ ]fx`kl$ Hlo$ Jklo$ Efg{$ @f}fs$ Kqfg$ Mkog$ Gfjo$ Gkdf$
Mhcc{$ ^ex$ Mhrlf*@fmnfs$ Mklf$ Sockg$ Bfe{o$ Yxax}$ }hjfg*}hjfg
LOJYFGF ALN Yf}fdfg$ mdd+ rhs}f {fga }kmfl mfyf} mkrhcx}lfg rf}x yhsrf}x
{fga }hdfe jhgmxlxga$ jhjcfg}x$ mfg jhghjfgk yhgxdkr rhekgaaf yhgxdkrfg
kgk mfyf} }hsrhdhrfklfg'
63'Rhjxf ykefl {fga jhgmoflfg mfg jhgmxlxga yhgxdkr rhekgaaf mfyf}jhg{hdhrfklfg }xafr fleks kgk mhgafg cfkl mfg dfgbfs'
Yhgxdkr jhg{fmfsk cfeqf rlskyrk kgk nfxe mfsk lhrhjyxsgffg rhekgaaf
jfrke yhsdx mklfnk mfg mklhjcfgalfg dhcke dfgnx}' Fleks lf}f$ yhgxdkr chsefsfy
rhjoaf rlskyrk kgk mfyf} chsjfg`ff} mfg jhjchsklfg rxjcfgafg cfak kdjx
yhgah}fexfg rhs}f ykefl*ykefl {fga jhjcx}xelfg'
[oa{flfs}f$ 32 Rhy}hjchs 3966
Yhgxdkr
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7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
11/110
u
MF@]FS KRK
Efdfjfg
EFDFJFG NXMXD ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' k
EFDFJFG YSFR[FSF] AHDFS ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' kk
EFDFJFG YHSRHJCFEFG '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' kkk
YHSG[F]FFG LHFRDKFG LFS[F ''''''''''''''''''''''''''''''''''''''''''''''''''''''' kp
FCR]SFL''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' p
FCR]SFB] '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' pk
LF]F YHGAFG]FS ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' pkk
MF@]FS KRK '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' u
MF@]FS ]FCHD ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ukkk
MF@]FS DFJYKSFG ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ukp
CFC K YHGMFEXDXFG ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 6
F' Df}fs Chdflfga Jfrfdfe '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 6
C' Sxjxrfg Jfrfdfe ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 2
B' ]xnxfg Yhghdk}kfg ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 2
M' Jfg`ff} Yhghdk}kfg ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' =
CFC KK ]KGNFXFG YXR]FLF ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 8
F' Dfgmfrfg ]hosk '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 8
6' Dkgalxgafg Ckrgkr '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 8
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7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
12/110
uk
3' Excxgafg Dkgalxgafg Ckrgkr mfg R}sf}hak Oyhsfrk'''''''''''''''' 1
2' R}sf}hak Oyhsfrk '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 5
=' Excxgafg R}sf}hak Oyhsfrk mfg Fmoyrk ]hlgodoak ''''''''''''''''''' 66
8' Fmoyrk ]hlgodoak '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 6=
0' Fmoyrk ]hlgodoak Rhcfafk Yhjomhsfrk Excxgafg
R}sf}hak Oyhsfrk mfg Lkghsnf Oyhsfrkogfd ''''''''''''''''''''''''''''''''' 60
1' Lkghsnf Oyhsfrkogfd '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 61
5' Excxgafg Dkgalxgafg Ckrgkr$ R}sf}hak Oyhsfrk$
mfg Lkghsnf Oyhsfrkogfd '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 65
C' Yhghdk}kfg ]hsmfexdx '' 39
B' Lhsfgalf Logrhy}xfd '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 36
M' Ekyo}hrkr 33
CFC KKK JH]OMH YHGHDK]KFG ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 32
F' Nhgkr Yhghdk}kfg '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 32
C' Yoyxdfrk mfg ]hlgkl Yhgafjckdfg Rfjyhd ''''''''''''''''''''''''''''''''''''' 32
B' Pfskfchd Yhghdk}kfg '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 3=
6' Nhgkr Pfskfchd ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 38
3' Mh`kgkrk Oyhsfrkogfd Pfskfchd ''''''''''''''''''''''''''''''''''''''''''''''''''' 38
M' Jh}omh Yhgaxjyxdfg Mf}f '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 29
H' Rlfdf Yhgaxlxsfg Pfskfchd ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 29
@' Kgr}sxjhg Fdf} Xlxs ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 23
6' Xnk Pfdkmk}fr ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 23
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13/110
ukk
3' Xnk Shdkfckdk}fr '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 28
A' ]hlgkl Fgfdkrkr Mf}f ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 20
CFC KP EFRKD YHGHDK]KFG MFG YHJCFEFRFG'''''''''''''''''''''''''''''' 25
F' Lfsfl}hskr}kl shryogmhg''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 25
C' Fgfdkrkr Efrkd ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 2;
B' Yhjcfefrfg '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ==
CFC P LHRKJYXDFG MFG RFSFG ''''''''''''''''''''''''''''''''''''''''''''''''''''''''' =5
F' Lhrkjyxdfg ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' =5
C' Rfsfg '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' =;
MF@]FS YXR]FLF ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 89
DFJYKSFG
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14/110
ukkk
MF@]FS ]FCHD
]fchd KKK'6 Efrkd Xnk Pfdkmk}fr Pfskfchd Dkgalxgafg Ckrgkr ''''''''''''''''''''''''''''''''''''' 22
]fchd KKK'3 Efrkd Xnk Pfdkmk}fr Pfskfchd R}sf}hak Oyhsfrk ''''''''''''''''''''''''''''''''''''''''' 2=
]fchd KKK'2 Efrkd Xnk Pfdkmk}fr Pfskfchd Fmoyrk ]hlgodoak '''''''''''''''''''''''''''''''''''''' 2=
]fchd KKK'= Efrkd Xnk Pfdkmk}fr Pfskfchd Lkghsnf Oyhsfrkogfd ''''''''''''''''''''''''''''''''''' 28
]fchd KKK'8 Efrkd Xnk Shdkfckdk}fr ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 20
]fchd KP'6 Yso`kd Yhsxrfeffg Eojh Kgmxr}sk '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 25
]fchd KP'3 Efrkd Yhgaxnkfg Yhgafsxe Dkgalxgafg Ckrgkr
]hsefmfy R}sf}hak Oyhsfrk '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' =9
]fchd KP'2 Efrkd Yhgaxnkfg Yhgafsxe R}sf}hak Oyhsfrk ]hsefmfy Lkghsnf
Oyhsfrkogfd ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' =3
]fchd KP'= Efrkd Yhgaxnkfg Yhsfg Fmoyrk ]hlgodoak %Ro`} ]hbegodoa{+
Jhjomhsfrk Fg}fsf R}sf}hak Oyhsfrk Mhgafg Lkghsnf Oyhsfrkogfd ' '''''' =2
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
15/110
6
CFC K
YHGMFEXDXFG
F' Df}fs Chdflfga JfrfdfeLo}f [oa{flfs}f jhsxyflfg lo}f {fga lojydhlr$ rhdfkg }hslhgfd
rhcfafk lo}f yhdfnfs$ lo}f kgk nxaf }hslhgfd rhcfafk lo}f qkrf}f' Cfg{fl
qkrf}fqfg {fga chslxgnxga lh lo}f }hsrhcx} }kmfl xg}xl rhlhmfs chsdkcxs f}fx
nxaf xg}xl r}xmk cfgmkga$ }h}fyk nxaf jhjyhdfnfsk mfhsfe*mfhsfe qkrf}f {fga
jhg{kjyfg cfg{fl bhsk}f mkmfdfjg{f' Rfdfe rf}x chslfe {fga jxgbxd mhgafg
fmfg{f qkrf}fqfg {fga chslxgnxga lh Lfcxyf}hg Cfg}xd fmfdfe fmfg{f
dfyfgafg yhlhsnffg cfsx rhcfafk yhgnfnf lhsfnkgfg*lhsfnkgfg mfhsfe rh}hjyf}'
Cfg{fl lhsfnkgfg {fga fmf mk qkdf{fe Lfcxyf}hg Cfg}xd$ rfdfe rf}xg{f {fga
}hslhgfd fmfdfe Rhg}sf Kgmxr}sk Lhsfnkgfg Lxdk} {fga fmf mk Jfgmkga$ Cfg}xd$
[oa{flfs}f'
Cfak yfsf qkrf}fqfg {fga ehgmfl jhjkdklk lhgfga*lhgfgafg jflf
}hjyf} kgk bobol xg}xl mk lxgnxgak' Cfg{fl ysomxl {fga chscfefg cflx lxdk}
mknxfd mk rhg}sf kgmxr}sk kgk' Chchsfyf ysomxl {fga mknxfd$ fg}fsf dfkg < rhyf}x
lxdk}$ }fr lxdk}$ klf} ykgaafga lxdk}$ }oyk$ rfsxga }fgafg$ nflh} lxdk}$ loyhs$ mdd'
Yfgarf yfrfs {fga rhjflkg jhgnfgnklfg kgkdfe {fga lhjxmkfg jhjcxdf}lfg
gkf} Rhg}sf Kgmxr}sk Lhsfnkgfg Lxdk} mk Jfgmkga xg}xl mfyf} rhjflkg chsrfkga
mfg mkykdke odhe logrxjhg' Odhe lfshgf k}x$ yhsxrfeffg kgk mk}xg}x} xg}xl
rhjflkg lh}f} mfdfj jhgnfaf lxfdk}fr ysomxlg{f rhs}f lxfdk}fr df{fgfg {fga
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
16/110
3
cfkl' Rhdfkg jhgbfsk dfcf$ rhg}sf kgmxr}sk lhsfnkgfg lxdk} kgk nxaf jhjyxg{fk
}xnxfg dfkg$ {fk}x > jhgbky}flfg dfyfgafg yhlhsnffg$ jhg{hmkflfg lhcx}xefg
logrxjhg$ mfg jhgfjyxga ysomxl rhnhgkr mfsk yfsf yhgaxrfef
Rhg}sf kgmxr}sk lhsfnkgfg lxdk} kgk rhbfsf logrkr}hg jhgahjcfgalfg
ysomxlg{f mhgafg jhj`olxrlfg mksk yfmf yhgkgalf}fg yhdf{fgfg lhyfmf
yhdfgaafg rhs}f yhgkgalf}fg lkghsnf oyhsfrkogfd yhsxrfeffg axgf }hsbfyfkg{f
ckrgkr yhsxrfeffg rhbfsf lhrhdxsxefg' Dfgalfe kgk jhgbhsjkglfg lojk}jhg
yhsxrfeffg xg}xl jhgnfaf shfckdk}fr yhdf{fgfg lhyfmf yhdfgaafg' Chchsfyf
bfsf xg}xl jhgnfaf lojk}jhg yhsxrfeffg mfyf} mkdflxlfg mhgafg
jhgakjydhjhg}frklfg r}sf}hak oyhsfrk {fga cfkl$ yhg{hsfyfg }hlgodoak
jomhsg$ mfg yhs}kjcfgafg }hg}fga dkgalxgafg ckrgkr xg}xl jhgbfyfk
lhrxlrhrfg mfdfj yhsrfkgafg' Chchsfyf `fl}os*`fl}os {fga jhjyhgafsxek
lkghsnf oyhsfrkogfd {fga fmf mfdfj yhghdk}kfg kgk fmfdfe dkgalxgafg ckrgkr$
r}sf}hak oyhsfrk$ mfg fmoyrk }hlgodoak'
Mhgafg jhgakjydhjhg}frklfg r}sf}hak oyhsfrk {fga cfkl$ yhg{hsfyfg
}hlgodoak jomhsg$ mfg yhs}kjcfgafg }hg}fga dkgalxgafg ckrgkr jflf
mkefsfylfg rhg}sf kgmxr}sk lhsfnkgfg lxdk} kgk mfyf} chsrfkga mfg }h}fy jhgnfmk
ykdkefg cfak logrxjhg' Mhgafg fmfg{f efd }hsrhcx}$ jflf mfyf} rhjflkg
jhjcxlf dfyfgafg yhlhsnffg cfkl cfak jfr{fsflf} rhlk}fs f}fx yxg mk dxfs
qkdf{fe'
Mhgafg mhjklkfg$ jflf rhjflkg cfg{fl yhg{hsfyfg }hgfaf lhsnf'
Rhdfkg k}x$ rhg}sf kgmxr}sk lhsfnkgfg lxdk} {fga fmf mk Jfgmkga kgk nxaf mfyf}
jhjchsklfg rxjcfgarkeg{f mfdfj jhgkgalf}lfg yhgmfyf}fg mfhsfe
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
17/110
2
Lfcxyf}hg Cfg}xd' Mfdfj yhghdk}kfg kgk$ rfdfe rf}x yhsjfrfdfefg {fga mkfdfjk
yhsxrfeffg fmfdfe yfmf fryhl yhjfrfsfg mfg jomfd' Chsmfrfslfg df}fs
chdflfga mk f}fr mfg yhg}kgag{f rhcxfe yhsxrfeffg mfdfj jhgnfaf lkghsnf
oyhsfrkogfdg{f$ jflf yhghdk}k }hs}fskl xg}xl jhgafmflfg yhghdk}kfg jhgahgfk
Yhgafsxe Dkgalxgafg Ckrgkr$ R}sf}hak Oyhsfrk Mfg Fmoyrk ]hlgodoak
Rhcfafk Pfskfchd Yhjomhsfrk ]hsefmfy Lkghsnf Oyhsfrkogfd Yfmf Rhg}sf
Kgmxr}sk Lhsfnkgfg Lxdk} Mk Jfgmkga Cfg}xd [oa{flfs}f'
C' Sxjxrfg JfrfdfeChsmfrfslfg df}fs chdflfga mkf}fr$ jflf yhgxdkr jhsxjxrlfg jfrfdfe
yhghdk}kfg rhcfafk chsklx} >
6' Fyflfe fmf yhgafsxe rkagk`klfg dkgalxgafg ckrgkr }hsefmfy r}sf}hakoyhsfrk ?
3' Fyflfe fmf yhgafsxe rkagk`klfg r}sf}hak oyhsfrk }hsefmfy lkghsnfoyhsfrkogfd ?
2' Fyflfe fmf yhsfg fmoyrk }hlgodoak mfdfj jhjyhslxf} yhgafsxe r}sf}hakoyhsfrk }hsefmfy lkghsnf oyhsfrkogfd ?
B' ]xnxfg Yhghdk}kfg6'
Xg}xl jhgah}fexk mfg jhgafgfdkrf yhsfg dkgalxgafg ckrgkr }hsefmfy
r}sf}hak oyhsfrk'
3' Xg}xl jhgah}fexk mfg jhgafgfdkrf yhsfg r}sf}hak oyhsfrk }hsefmfy lkghsnfoyhsfrkogfd'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
18/110
=
2' Xg}xl jhgah}fexk mfg jhgafgfdkrf yhsfg fmoyrk }hlgodoak mfdfjjhjyhslxf} yhgafsxe fg}fsf r}sf}hak oyhsfrk }hsefmfy lkghsnf oyhsfrkogfd'
M' Jfg`ff} Yhghdk}kfgEfrkd yhghdk}kfg kgk mkefsfylfg mfyf} chsjfg`ff} >
6' Cfak Rhg}sf Kgmxr}sk Lhsfnkgfg Lxdk} JfgmkgaEfrkd mfsk yhghdk}kfg kgk mkefsfylfg mfyf} jhjchsklfg jfrxlfg mfg cfefg
yhs}kjcfgafg axgf jhgkgalf}lfg lkghsnf oyhsfrkogfd yhsxrfeffg rhekgaaf
mfyf} rhjflkg chslhjcfga'
3' Cfak Xgkphsrk}fr Yhjcfgaxgfg Gfrkogfd PH]HSFG [oa{flfs}fRhcfafk cfefg sh`hshgrk cfak yfsf yhjcfbf {fga jhgafmflfg yhghdk}kfg
rhnhgkr mfg jhgfjcfe lhyxr}flffg lexrxrg{f cfak @flxd}fr Hlogojk
Nxsxrfg Jfgfnhjhg'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
19/110
8
CFC KK
]KGNFXFG YXR]FLF
F' Dfgmfrfg ]hosk6' Dkgalxgafg Ckrgkr
f' Yhgahs}kfg Dkgalxgafg CkrgkrDkgalxgafg ckrgkr fmfdfe rhafdf rhrxf}x {fga jhjyhgafsxek
fl}kpk}fr ckrgkr mfdfj rxf}x dhjcfaf osafgkrfrk f}fx yhsxrfeffg'
Mfdfj yhghdk}kfg kgk mkjhgrk dkgalxgafg ckrgkr {fk}x ckf{f ckrgkr$
lh}hsrhmkffg }hgfaf lhsnf$ }kgalf} yhsrfkgafg$ mfg mkgfjkrjh yfrfs'
c' Mkjhgrk*Mkjhgrk Dkgalxgafg CkrgkrDkgalxgafg osafgkrfrk jhsxyflfg pfskfchd {fga rfgaf} yhg}kga
mfdfj jhghg}xlfg r}sf}hak ckrgkr yhsxrfeffg mfg mkyfgmfga rhcfafk
}shgm yhsxcfefg {fga mfyf} jhgbky}flfg lhrhjyf}fg mfg }fg}fgafg
cfak osafgkrfrk %Rqfjkmfrr & Ghqhdd$ 6;51+' Dkgalxgafg ckrgkr
jhgnfmk hdhjhg lfxrfd mfdfj excxgafg r}sf}hak oyhsfrk mfg lkghsnf
ckrgkr yhsxrfeffg rhekgaaf osafgkrfrk yhsdx jhdflxlfg #rbfggkga
hgpksogjhg}# rhbfsf chslhrkgfjcxgafg xg}xl jhgnfaf lhdfgarxgafg
ekmxy osafgkrfrk'
Dk}hsf}xs logrhy}xfd }hg}fga dkgalxgafg ckrgkr }hdfe
mklhjcfgalfg mfdfj dk}hsf}xs jfgfnhjhg %Mhrr & Chfsm$ 6;5= Yhs}fjf$ fdfrfg ckf{f' Fydklfrk
}hlgodoak mfdfj yhsxrfeffg mfyf} jhgxsxglfg ckf{f mhgafg bfsf
jhgxsxglfg ckf{f jf}hskfd$ }hgfaf lhsnf$ ckf{f mkr}skcxrk' Fdfrfg lhmxf$
lxfdk}fr$ fydklfrk }hlgodoak mfyf} jhgkgalf}lfg lxfdk}fr ysomxl mfg
kgopfrk mhgafg bfsf jhjkgkjfdlfg }kgalf} lhsxrflfg ysomxl mfg
jhgahdkjkgfrk rxjchs mf{f }hscxfga' Fdfrfg lh}kaf$ `dhlrkckdk}fr$ fydklfrk
}hlgodoak chsjfg`ff} xg}xl jhgkgalf}lfg pfskfrk ysomxl mfg yhgbfyfkfg
hu}hgrkph bxr}ojk~f}kog' Xg}xl jhjyhsodhe yhgkgalf}fg yfgarf yfrfs
mfdfj dkgalxgafg lojyh}k}k`$ yhsxrfeffg efsxr dhcke `dhlrkchd mfdfj
oyhsfrk mfg jhjxfrlfg rhajhg yfrfs$ rhekgaaf fydklfrk }hlgodoak rfgaf}
mkyhsdxlfg xg}l jhgmxlxga yhgbfyfkfg }xnxfg `dhlrkckdk}fr yhsxrfeffg'
Fdfrfg lhhjyf}$ yhgakskjfg$ }hlgodoak jhgmxlxga }hsbky}fg{f lhbhyf}fg
yhgakskjfg {fga mkxlxs jhdfdxk dhfm }kjh %qfl}x }xgaax+ {fga
mkyhsdxlfg' Jkrfdg{f$ fydklfrk HMK %hdhb}sogkb mf}f kg}hsbefgah+ mfg
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
28/110
6=
jhrkg `fu rhbfsf o}ojf}kr mfy} jhgxsxglfg qfl}x {fga mkyhsdxlfg xg}l
jhgakskjlfg kg`osjfrk mfsk rf}x dolfrk lh dolfrk {fga dfkg mfg
jhgxsxglfg qfl}x }xgaax xg}xl yhdf{fgfg jfxyxg oyhsfrk'
Yhghdk}kfg Rxdfkjfg h} fd %3992+ mkdflxlfg mhgafg chsmfrfslfg
lhsfgalf bog}kgahgb{ xg}xl jhjcxl}klfg cfeqf }hlgodoak mfg
dkgalxgafg jhjomhsfrk excxgafg fg}fsf r}sf}hak ckrgkr mfg lkghsnf
yhsxrfeffg' Mfsk yhsryhl}k` log}kgahgrk$ }hlgodoak mkyfgmfga rhcfafk
jomhsf}kga pfskfcdh' ]hlgodoak jhjchsklfg lhrhjyf}fg cf}k yhsxrfeffg
xg}xl jhjyhsodhe lhxgaaxdfg lojyh}k}k`' ]h}fyk xg}xl jhgmfyf}lfg
lhxgaaxdfg lojyh}k}k`$ yhsxrfeffg yhsdx jhg{hdfsfrlfg }hlgodoak mhgafg
jfgx`fb}xskga }frl xg}xl jhjyhscfklk lkghsnf yhsxrfeffg' Efrkd r}xmk
jhgxgnxlfg cfeqf }hlgodoak mfg dkgalxgafg jhjomhsfrk excxgafg
fg}fsf r}sf}hak ckrgkr mfg lkghsnf yhsxrfeffg' Jomhd yhghdk}kfg Rxdfkjfg h}
fd %3992+ mklhjcfgalfg chsmfrfslfg yhgmhlf}fg bog}kgahgb{ {fga
jhgh}fylfg cfeqf lhrxlrhrfg lkghsnf yhsxrfeffg mkyhgafsxek odhe
lfyfckdk}fr yhsxrfeffg }hslfk} mhgafg bog}kgahgb{ f}fx jomhsf}kga
pfskfcdh rhyhs}k }hlgodoak mfg dkgalxgafg'
8' Fmoyrk ]hlgodoak]hlgodoak mkmh`kgkrklfg rhcfafk lhjfjyxfg jhgahgfdk jfrfdfe*
jfrfdfe }hlgkr mfg jhgahlrydok}frk logrhy*logrhy {fga mfyf}
jhjhbfelfg jfrfdfe }hlgkr {fga fmf' ]hlgodoak jhsxyflfg yhsfdf}fg
f}fx yhsfgalf}$ rhyhs}k hvxkyjhg}$ ro`}qfsh$ mfg efsmqfsh {fga
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
29/110
68
mkaxgflfg xg}xl jhjhbfelfg jfrfdfe oyhsfrkogfd rhbfsf h`hl}k` mfdfj
rxf}x osafgkrfrk %Fx}koh & Dhkjfghg$ 6;;8+'
Lojyh}krk ckrgkr rff} kgk jhgxg}x} yhsxrfeffg xg}xl jhgafjckd
}kgmflfg yhg}kga$ {fk}x < jhjkdke rf}x f}fx dhcke ro`} }hbegodoa{ {fga fmf
{fk}x NK] %Nxr} Kg ]kjh+$ ]VJ %]o}fd Vxfdk}{ Jfgfahjhg}+$ JSY
%Jf}hskfd Shvxkshjhg} Ydfggkga+$ mfg ]YJ %]o}fd Ysomxb}kph
Jfkg}hgfgbh+' ]VJ fmfdfe oy}kjfrk lkghsnf yfmf rhjxf cfakfg mfg
`xgark oyhsfrk$ ysorhmxs$ r{r}hj$ yhgahgmfdkfg$ r}sxl}xs$ mfg lxd}xs
osafgkrfrk %Qfsgobl$ 6;;0+' ]VJ jhsxyflfg ysoasfj yhscfklfg }hsxr
jhghsxr {fga mkdflxlfg rhbfsf chs}fefy mfg }kmfl yhsgfe chsfleks %Roefd
& ]hs~koprl{$ 3999+' NK] jhsxyflfg rhyhsfgalf} jh}omh f}fx }hlgkl {fga
mkfydklfrklfg yfmf rk}hj yhjchdkfg `xgark yfcsklfrk mfg `xgark
yhgakskjfg ' @kdoro k NK] {fk}x jhgahdkjkgfrk rhjxf fl}kpk}fr {fga }kmfl
yhg}kga mfg }kmfl jhjchsklfg gkdfk }fjcfe mkjfgfyxg fl}kpk}fr k}x chsfmf
%[frkg & Qf`f$ 6;;1+' JSY jhsxyflfg }hlgkl yhsjkg}ffg mhyhgmhg
{fga jhgaaxgflfg ckdd o` jf}hskfd$ yhsrhmkffg $ huyhb}hm shbhkphm$ mfg
JYR %jfr}hs ysomxb}kog rbehmxdh+ xg}l jhghg}xlfg lhcx}xefg jf}hskfd
%Ehk~hs & Shgmhs$ 399=+' Rhmfgalfg ]YJ fmfdfe yhgmhlf}fg kgopf}k`
xg}xl yhsfqf}fg yhsfdf}fg %efsmqfsh f}fx ro`}qfsh+ mfg jhrkg yfcskl'
Kjydhjhg}frk ]YJ jhjhsklfg log}skcxrk mfdfj jhgaxsfgak qosl kg
ysoashrr$ jhgkgalf}lfg lxfdk}fr ysomxl$ jhgaxsfgak qfl}x rkldxr
ysomxlr$ mfg rfgaf} h`hl}k` xg}xl oy}kjfrk jhrkg mfg yhsfdf}fg %]rfga &
Befg$ 3999+'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
30/110
60
0' Fmoyrk ]hlgodoak Rhcfafk Yhjomhsfrk Excxgafg R}sf}hak Oyhsfrkmfg Lkghsnf Oyhsfrkogfd
Chchsfyf krx jfgx`fl}xs {fga jhgnfmk }fg}fgafg yhsxrfeffg
rhdfjf kgk fmfdfe cfafkjfgf jhgaxsfgak dhfm }kjh xg}xl jhjxfrlfg
logrxjhg$ yhgahgfdfg ysomxl cfsx {fga dhcke bhyf} lh yfrfs$ `dhlrkckdk}fr
mfdfj chsfmfy}frk mhgafg yhsxcfefg mfdfj yfrfs$ jhjyhscfklk lxfdk}fr
ysomxl mfg yhdf{fgfg logrxjhg %Rxg$ 3999+' Yhgaaxgffg }hlgodoak
jhgfqfslfg bfsf xg}l jhjyhscfklk ysomxl {fga mk mhrfkg$
mklhjcfgalfg mfg mknxfd yfmf yfrfs kgmxr}skfd' ]hlgodoak jhgnfmk
rhgnf}f {fga chsgkdfk cfak yhsxrfeffg xg}l jhgaefmfyk yhgkgalf}fg
}fg}fgafg mfdfj kgmxr}s{ jfgx`fl}xs %Exg}$ 6;5;< Goosk$ 6;;9 mklx}ky
mfdfj Dfafbh & Coxsafxd}$ 3992+' Jhdfdxk fydklfrk }hlgodoak$ yhsxrfeffg
mfyf} jhgaxsfgak fl}kpk}fr {fga }kmfl jhgaefrkdlfg gkdfk }fjcfe {fga
bhgmhsxga jhgnfmk chcfg ckf{f ysomxlrk yfmf rh}kfy fl}kpk}fr ysomxlrk'
Rhdfkg k}x jhdfdxk fydklfrk }hlgodoak$ ysorhr `dhlrkchd {fga jhjxgalkglfg
yhsxrfeffg xg}xl jhgfqfslfg sfgah ysomxl mfg jhdflxlfg yhscfklfg
h`krkhgrk mfyf} mk}kgalf}lfg %Dfafbh & Cfoxsafxd}$ 3992+'
Rxdfkjfg h}' fd' %3992+ nxaf jhgahjxlflfg yhsdxg{f
jhg{hdfsfrlfg }hlgodoak mhgafg r}sf}hak yhsxrfeffg' Yhsxrfeffg {fga
jhdflxlfg fmoyrk }hlgodoak mhgafg r}sf}hak flfg mfyf} jhjyhscfklk
lkghsnf yhsxrfeffg' ]hlgodoak mkyfgmfga rhcfafk pfskfchd yhjomhsfrk
{fga yhg}kga mfdfj jhjyhgafsxek excxgafg r}sf}hak ckrgkr mhgafg
lkghsnf yhsxrfeffg' Efrkd yhghdk}kfg jhgxgnxlfg cfeqf fmoyrk }hlgodoak
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
31/110
61
jhjomhsfrk excxgafg r}sf}hak yhsxrfeffg mhgafg lkghsnf yhsxrfeffg'
1' Lkghsnf OyhsfrkogfdLkghsnf oyhsfrkogfd fmfdfe lhrhrxfkfg ysorhr mfg hpfdxfrk lkghsnf
mfsk oyhsfrk kg}hsgfd yhsxrfeffg yfmf logmkrk f}fx jhjhgxek yhsr{fsf}fg
mfsk rhak ckf{f$ yhdf{fgfg yhdfgaafg$ yhgakskjfg cfsfga lhyfmf
yhdfgaafg$ lxfdk}fr$ `dhlrkckdk}fr mfg lxfdk}fr ysorhr ysomxl/nfrf %Csfe mfg
Dkj$ 3990+' Lkghsnf yhsxrfeffg rfgaf} }hslfk} hsf} mhgafg rkr}hj
yhgahgmfdkfg jfgfnhjhg yhsxrfeffg {fga chsrfgalx}fg' Lh}hyf}fg
xlxsfg lkghsnf {fga mkaxgflfg mfdfj rxf}x yhghdk}kfg }hsafg}xga yfmf
rk}xfrk mfg lhxgklfg logmkrk mfdfj rxf}x r}xmk' Rfgaf} rxdk} xg}xl
jhgh}fylfg xlxsfg }xgaafd lhrxlrhrfg ckrgkr' Odhe lfshgf k}x$
lh}hhslfk}fg fg}fsf jfgx`fl}xs mhgafg rhjxf xlxsfg {fga }hsrhmkf mfg
mk}hskjf rhbfsf xjxj yhsdx mkfgfdkrf %Mhjh}hs$ 3992+' Mfdfj yhghdk}kfg
kgk lkghsnf oyhsfrkogfd mkxlxs jhdfdxk ckf{f ysomxl yhs xgk}$ lxfdk}fr
ysorhr$ lxfdk}fr ysomxl$ lhjfjyxfg jhgfgafgk yhsxcfefg nxjdfe
yhsjkg}ffg$ lhjfjyxfg jhjhgxek yhsxcfefg rhdhsf yhdfgaafg$
yhgakskjfg }hyf} yfmf qfl}xg{f$ lhjfjyxfg yhgakskjfg rhchdxj qfl}x
{fga mk}hg}xlfg %Dhoga h} fd'$ 6;;9+'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
32/110
65
5' Excxgafg Dkgalxgafg Ckrgkr$ R}sf}hak Oyhsfrk mfg LkghsnfOyhsfrkogfd
Qfsm & Mxsf{ %3999+ jhgahjxlflfg cfeqf yhghdk}kfg mk ckmfga
jfgfnhjhg oyhsfrk {fga jhj`olxrlfg yfmf r}sf}hak oyhsfrk mfg `fl}os*
`fl}os {fga jhjyhgafsxekg{f$ rhyhs}k dkgalxgafg ckrgkr$ mhgafg
jhgaaxgflfg jh}omh hjykskr jhgafdfjk yhgkgalf}fg yfmf lkghsnf
oyhsfrkogfd' Mfdfj chscfafk yhghdk}kfg }hsrhcx}$ pfskfchd dkgalxgafg
mkyhsdflxlfg rhcfafk yshbxsros pfskfcdh f}fx pfskfchd yhghg}x {fga
jhjyhgafsxek ykdkefg yskosk}fr lojyh}k}k` yhsxrfeffg %Rqfjjkmfr &
Ghqhdd$ 6;51< Qfsm h} fd'$ 6;;8< Cfmsk h} fd' 3999< Qfsm & Mxsf{$ 3999+'
Chchsfyf r}xmk {fga jhj`olxrlfg yfmf r}sf}hak oyhsfrk mfg
`fl}os*`fl}os {fga jhjyhgafsxekg{f$ rhyhs}k lh}kmflyfr}kfg dkgalxgafg
mkdflxlfg odhe Rqfjkmfrr & Ghqhdd %6;51+$ Qfsm h} fd' %6;;8+$ Cfmsk h}
fd' %3999+$ Fjoflo & A{fjyfe %3992+' Rqfjkmfrr& Ghqhdd %6;51+
jhghdk}k excxgafg lfxrfd fg}fsf lh}kmflyfr}kfg dkgalxgafg mfg r}sf}hak
oyhsfrk %rhbfsf ryhrk kl yfmf r}sf}hak `dhlrkckdk}fr+ mfg yhsfg jfgfnhs
oyhsfrkogfd mfdfj yhgafjckdfg lhyx}xrfg r}sf}hakl ' Efrkd yhghdk}kfg
jhgxgnxlfg cfeqf lkghsnf yhsxrfeffg jhgxsxg rhkskga mhgafg
yhgkgalf}fg lh}kmflyfr}kfg dkgalxgafg'
Qfsm h} fd' %6;;8+ mfg Cfmsk h} fd' %3999+ jhgaxnk excxgafg
`fl}os*`fl}os dkgalxgafg mfg ykdkefg r}sf}hak oyhsfrk mkfg}fsf yhsxrfeffg*
yhsxrfeffg mk Rkgafyxsf mfg Xgk Hjksf} Fsfc' Rhbfsf ryhrk`kl yhghdk}kfg
kgk mkdflxlfg xg}xl jhgaxnk excxgafg fg}fsf `fl}os*`fl}os dkgalxgafg
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
33/110
6;
%ckf{f ckrgkr$ lh}hsrhmkffg }hgfaf lhsnf$ }kgalf} yhsrfkgafg$ mfg
mkgfjkrjh yfrfs+ mfg ykdkefg r}sf}hak oyhsfrk {fga jhdkyx}k ykdkefg
r}sf}hak ckf{f shgmfe$ lxfdk}fr$ `dhlrkckdk}fr$ mfg yhgakskjfg' Efrkd
yhghdk}kfg kgk jhgxgnxllfg fmfg{f excxgafg {fga lxf} fg}fsf `fl}os*
`fl}os dkgalxgafg }hsefmfy ykdkefg r}sf}hak oyhsfrk %Qfsm h} fd'$ 6;;8+'
Efrkd yhghdk}kfg Cfmsk h} fd' %3999+ jhgxgnxllfg cfeqf yhjkrfeffg
mhgafg lkghsnf }kgaak flfg jhg{hrxfklfg lojydhlrk}fr dkgalxgafg
hlr}hsgfd mhgafg jhgaaxgflfg pfskfchd dkgalxgafg rhcfafk rxjchs
yhgahgmfdkfg {fga h`hl}` mfdfj osafgkrfrk'
Fjoflo & A{fjyfe %3992+ jhgaxnk jomhd lh}hslfk}fg `fl}os*
`fl}os dkgalxgafg mhgafg ykdkefg r}sf}hak oyhsfrk xg}xl jhjchsklfg cxl}k
hjykskr cfeqf jomhd }hsrhcx} mfyf} mkfydklfrklfg mfdfj logmkrk
dkgalxgafg {fga chschmf yfmf ghafsf rhmfga chslhjcfga' R}xmk
mkdflxlfg yfmf yhsxrfeffg jfgx`fl}xs mk Aefgf$ mfg jhgaxnk yhgafsxe
`fl}os xlxsfg yhsxrfeffg mfg lhyhjkdklfg jomfd }hsefmfy lhyx}xrfg
ykdkefg r}sf}hak oyhsfrk mfdfj dkgalxgafg ckrgkr }hsrhcx}' Efrkd r}xmk
jhgxgnxlfg cfeqf `fl}os*`fl}os dkgalxgafg ckrgkr jhjyhgafsxek ykdkefg
r}sf}hak oyhsfrk' Yhgafsxe `fl}os*`fl}os dkgalxgafg }hsafg}xga yfmf
xlxsfg yhsxrfeffg mfg nxaf lhyhjkdklfg jomfd odhe yhsxrfeffg frkga'
Chsklx} kgk flfg mk cfefr jfrkga*jfrkga pfskfchd yhghdk}kfg {fga jhgaxnk
lh}hslfk}fg fg}fsf dkgalxgafg ckrgkr$ r}sf}hak oyhsfrk$ fmoyrk }hlgodoak mfg
lkghsnf oyhsfrkogfd'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
34/110
39
C' Yhghdk}kfg ]hsmfexdxMfdfj yhghdk}kfg rhchdxjg{f {fga mk}hdk}k odhe Dhgf Hddk}fg mfg Dkgf
Fgf}fg jhgahgfk lkghsnf oyhsfrkogfd yhsxrfeffg fmfdfe Yhgafsxe
Dkgalxgafg Ckrgkr$ R}sf}hak oyhsfrk$ Mfg ]hlgodoak Rhcfafk Pfskfchd
Yhjomhsfrk ]hsefmfy Lkghsnf Oyhsfrkogfd Yhsxrfeffg> R}xmk Yfmf
Yhsxrfeffg Jfgx`fl}xs Mk Kgmoghrkf %Jfgfnhjhg R}sf}hak Oyhsfrk>
]hosk mfg Skrh} mk Kgmoghrkf$ 3999+' Jh}omh kgk jhgaaxgflfg mhrlsky}k`
frorkf}k` {fga chsrk`f} lfxrfd %rhcfc*flkcf}+ mhgafg fdf} xnk Jxd}kpfskf}h
Jxd}kydh Shashrrkog Fgfd{rkr %JJSF+ mfg Jomhsf}hm Shashrrkog Fgfd{rkr
%JSF+' Efrkd mfsk yhghdk}kfg kgk jhgxgnxllfg yhs}kjcfgafg dkgalxgafg
jhjfkglfg yhsfg {fga rkagk`klfg mfdfj jhghg}xlfg r}sf}hak oyhsfrk mfg
pfskfchd fmoyrk }hlgodoak %efsm }hbegodoa{+ jhjomhsfrk excxgafg rsf}hak
oyhsfrk mhgafg lkghsnf oyhsfrkogfd$ rhmfgalfg fmoyrk }hlgodoak %ro`}
}hbegodoa{+ cxlfg jhsxyflfg pfskfchd jomhsf}os$ jhdfkglfg rhcfafk pfskfchd
kgmhyhgmhg}}hsefmfy lkghsnf oyhsfrkogfd'
f' Yhsrfjffg >6' Nhgkr yhghdk}kfg jhgaaxgflfg jh}omh mhrlsky}k` frorkf}k` {fga chsrk`f}
lfxrfd %rhcfc*flkcf}+'
3' Jh}omh Yhgaxjyxdfg mf}f jhgaaxgflfg lxhrkoghs'2'
Rlfdf yhgaxlxsfg pfskfchd jhgaaxgflfg rlfdf dklhs}'
=' Xnk shdkfckdk}fr jhgaaxgflfg Bsogcfber Fdyef'8' Xnk Ekyo}hrkr jhgaaxgflfgJxd}kpfskf}h Jxd}kydh Shashrrkog Fgfd{rkr
mfgJomhsf}hm Shashrrkog Fgfd{rkr %JSF+'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
35/110
36
c' Yhschmffg6' Yoyxdfrkg{f fmfdfe Rhg}sf Kgmxr}sk Lhsfnkgfg Lxdk} mk Jfgmkga Cfg}xd
[oa{flfs}f {fga chsnxjdfe 22 eojh kgmxr}sk'
3' ]hlgkl yhgafjckdfg rfjyhd jhgaaxgflfg rhgrxr/rfjyhd nhgxe'2' Pfskfchd yhghdk}kfg {fga mkaxgflfg fmfdfe dkgalxgafg ckrgkr$ r}sf}hak
oyhsfrk$ fmoyrk }hlgodoak %ro`} }hbeogdoa{+$ mfg lkghsnf oyhsfrkogfd'
=' Xnk pfdkmk}fr jhgaaxgflfg Yhfsrog Bosshdf}kog mklfshgfllfg yfmfyhghdk}kfg rhchdxjg{f jhgaaxgflfg Bog`ksjf}os{ @fb}os Fgfd{rkr
%B@F+ {fga jhgaefsxrlfg rfjyhd chsnxjdfe 699*399'
B' Lhsfgaflf Logrhy}xfd
Afjcfs KK'6
Lhsfgalf Logrhy}xfd
LKGHSNF
OYHSFRKOGFD
PFSKFCHD
DKGALXGAFG
CKF[F CKRGKR
LH]HSRHMKFFG
]HGFLHS
]KGALF]
YHSFKGAFG
MKGFJKRJH
YFRFS
CKF[F
LXFDK]FR
@DHLRKCKDK
]FR
YHGAKSKJFG
R]SF]HAK
OYHSFRK
FMOYRK ]HLGODOAK
RO@] ]HBEGODOA[
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
36/110
33
M' Ekyo}hrkrChchsfyf yhghdk}k }hdfe jhjchsklfg cxl}k hjykskr f}fr yhgmfyf} {fga
jhg{f}flfg }hg}fga fmfg{f excxgafg lfxrfd fg}fsf dkgalxgafg {fga
mkyhsrhyrklfg odhe jfgfnhs mfg r}sf}hak oyhsfrk %Rqfjjkmfrr & Ghqhdd$
6;51> Qfsm h} fd'$ 6;;8< Cfmsk$ 3999+' Jhgafbx yfmf dfgmfrfg }hosk}kr kgk$
jflf mfyf} mklhjcfgalfg ekyo}hrkr cfeqf >
Ekyo}hrkr 6 > Dkgalxgafg ckrgkr chsyhgafsxe rkagk`klfg }hsefmfy r}sf}hak
oyhsfrk'
Jhgafbx yhghdk}kfg rhchdxjg{f mk ckmfga jfgfnhjhg oyhsfrk {fga
jhj`olxrlfg yfmf r}sf}hak oyhsfrk mfg `fl}os*`fl}os {fga jhjyhgafsxekg{f$
rhyhs}k dkgalxgafg ckrgkr$ mhgafg jhgaaxgflfg jh}omh hjykskr jhgafdfjk
yhgkgalf}fg yfmf lkghsnf oyhsfrkogfd %Qfsm & Mxsf{$ 3999+' Jhgafbx yfmf
dfgmfrfg }hosk}kr kgk$ jflf mfyf} mklhjcfgalfg ekyo}hrkr cfeqf >
Ekyo}hrkr 3 > R}sf}hak oyhsfrk chsyhgafsxe rkagk`klfg }hsefmfy lkghsnf
oyhsfrkogfd'
Yhsdxg{f jhg{hdfsfrlfg }hlgodoak mhgafg r}sf}hak yhsxrfeffg' Efrkd
yhghdk}kfg rhchdxjg{f jhgxgnxlfg cfeqf fmoyrk }hlgodoak jhjomhsfrk
excxgafg r}sf}hak yhsxrfeffg mhgafg lkghsnf yhsxrfeffg %Rxdfkjfg h}' fd$
3992+' Jhgafbx yfmf dfgmfrfg }hosk}kr kgk$ jflf mfyf} mklhjcfgalfg
ekyo}hrkr cfeqf >
Ekyo}hrkr 2 > Yhsfg fmoyrk }hlgodoak mfdfj jhjyhslxf} yhgafsxe r}sf}hak
oyhsfrk }hsefmfy lkghsnf oyhsfrkogfd'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
37/110
32
CFC KKK
JH]OMH YHGHDK]KFG
F' Nhgkr Yhghdk}kfgNhgkr yhghdk}kfg kgk fmfdfe yhghdk}kfg mhrlsky}k` frorkf}k` {fga chsrk`f}
lfxrfd' Jh}omh yhghdk}kfg kgk fmfdfe jhsxyflfg nhgkr yhghdk}kfg mkjfgf
excxgafgg{f chsrk`f} rhcfc flkcf} fg}fsf pfskfchd kgmhyhgmhg mhgafg pfskfchd
mhyhgmhg' Yhghdk}kfg mhrlsky}k` jhsxyflfg rxf}x sxjxrfg jfrfdfe mkjfgf
chslhgffg mhgafg yhs}fg{ffg }hsefmfy lhchsfmffg pfskfchd jfgmksk$ cfkl
efg{f yfmf rf}x pfskfchd/dhcke %pfskfchd jfgmksk fmfdfe pfskfchd {fga chsmksk
rhgmksk$ cxlfg pfskfchd kgmhyhgmhg$ lfshgf lfdfx pfskfchd kgmhyhgmhg rhdfdx
mkyfrfgalfg mhgafg pfskfchd mhyhgmhg+' Yhghdk}kfg frorkf}k` fmfdfe rxf}x
yhs}fg{ffg yhghdk}kfg {fga chsrk`f} jhgfg{flfg excxgafg fg}fsf mxf
pfskfchd/dhcke %Rxak{ogo$ 399;+'
C' Yoyxdfrk mfg ]hlgkl Yhgafjckdfg RfjyhdYoyxdfrk fmfdfe qkdf{fe ahghsfdkrfrk {fga }hsmksk f}fr > oc{hl/rxc{hl
{fga jhjyxg{fk lxfdk}fr mfg lfsfl}hskr}kl }hs}hg}x {fga mk}h}fylfg odhe
yhghdk}k xg}xl mkyhdfnfsk mfg lhjxmkfg mk}fskl lhrkjyxdfg{f %Rxak{ogo$
399;+' Mfdfj yhghdk}kfg kgk yoyxdfrkg{f fmfdfe Rhg}sf Kgmxr}sk Lhsfnkgfg
Lxdk} mk Jfgmkga Cfg}xd [oa{flfs}f {fga chsnxjdfe 22 eojh kgmxr}sk'
]hlgkl yhgafjckdfg rfjyhd mfdfj yhghdk}kfg kgk jhgaaxgflfg rfjydkga
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
38/110
3=
nhgxe/rhgrxr' Rfjydkga nhgxe/rhgrxr fmfdfe }hlgkl yhghg}xfg rfjyhd ckdf
rhjxf fgaao}f yoyxdfrk mkaxgflfg rhcfafk rfjyhd' Efd kgk rhskga mkdflxlfg
ckdf nxjdfe yoyxdfrk shdf}k` lhbkd$ lxsfga mfsk 29 osfga$ f}fx yhghdk}k {fga
kgakg jhjcxf} ahghsfdkrfrk mhgafg lhrfdfefg {fga rfgaf} lhbkd' Kr}kdfe dfkg
rfjyhd nhgxe fmfdfe rhgrxr$ mkjfgf rhjxf fgaao}f yoyxdfrk mknfmklfg rfjyhd
%Rxak{ogo$ 399;+' Nfmk$ mfdfj yhghdk}kfg kgk rhdxsxe yoyxdfrk rhcfg{fl 22
eojh kgmxr}sk mkaxgflfg rhcfafk rfjyhd'
B' Pfskfchd Yhghdk}kfg6' Nhgkr Pfskfchd
Pfskfchd {fga mkaxgflfg mfdfj yhghdk}fg kgk fmfdfe >
f' Dkgalxgafg ckrgkr rhcfafk pfskfchd kgmhyhgmhg/pfskfchd chcfr %U6+'c' R}sf}hak oyhsfrk rhcfafk pfskfchd mhyhgmhg/pfskfchd }hsklf} %[6+ mfg
rhcfafk pfskfchd kgmhyhgmhg/pfskfchd chcfr %U3+' R}sf}hak oyhsfrk mfyf}
mklf}flfg rhcfafk pfskfchd mhyhgmhg/pfskfchd }hsklf} lh}klf pfskfchd kgk
mk xnk mhgafg dkgalxgafg ckrgkr rhcfafk pfskfchd kgmhyhgmhg/pfskfchd
chcfr %U6+ mfdfj yhgaxnkfg ekyo}hrkr yhs}fjf jhgaaxgflfg
Jxd}kpfskf}h Jxd}kydh Shashrrkog %JJSF+' R}sf}hak oyhsfrk mklf}flfg
kgmhyhgmhg/pfskfchd chcfr %U3+$ lh}klf pfskfchd kgk mk xnk mhgafg
fmoyrk }hlgodoak rhcfafk pfskfchd jomhsf}os %J+ mfg lkghsnf
oyhsfrkogfd rhcfafk pfskfchd mhyhgmhg/pfskfchd }hsklf} %[3+ mfdfj
yhgaxnkfg ekyo}hrkr lhmxf jhgaaxgflfg Jomhsf}hm Shashrrkog
Fgfd{rkr %JSF+'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
39/110
38
b' Fmoyrk }hlgodoak rhcfafk pfskfchd jomhsf}os %J+'m' Lkghsnf oyhsfrkogfd rhcfafk pfskfchd mhyhgmhg/pfskfchd }hsklf} %[3+'
3' Mh`kgkrk Oyhsfrkogfd Pfskfchdf' Dkgalxgafg ckrgkr
Dkgalxgafg ckrgkr fmfdfe rhafdf rhrxf}x {fga jhjyhgafsxek
fl}kpk}fr ckrgkr mfdfj rxf}x dhjcfaf osafgkrfrk f}fx yhsxrfeffg'
Mfdfj yhghdk}kfg kgk mkjhgrk dkgalxgafg ckrgkr$ }hsmksk mfsk > ckf{f
ckrgkr$ lh}hsrhmkffg }hgfaf lhsnf$ }kgalf} yhsrfkgafg$ mfg mkgfjkrjh
yfrfs' Kgmklf}os*kgmklf}os dkgalxgafg ckrgkr mfdfj yhghdk}kfg kgk
fmfdfe >
6+ Ckf{f ckrgkr$ jhdkyx}k >f+ Yhgkgalf}fg ckf{f }hgfaf lhsnfc+ Yhgkgalf}fg ckf{f jf}hskfdb+ Yhgkgalf}fg ckf{f yhgafgalx}fg cfefg jhg}fe mfg cfsfga nfmkm+ Yhgkgalf}fg ckf{f }hdhlojxgklfrkh+ Yhgkgalf}fg ckf{f lhaxgffg`+ Yhgkgalf}fg ckf{f yhg{hqffg ahmxgaa+ Yhgkgalf}fg ckf{f yhsfqf}fg lhrhef}fg
3+ Lh}hsrhmkffg }hgfaf lhsnf$ jhdkyx}k >f+
Yhgaxsfgafg r}f` jfgfnhskfd mfg fmjkgkr}sfrk
c+ Yhgaxsfgafg }hlgkrkb+ Yhgaxsfgafg bdhskbfd mfg yhlhsnffg {fga }hslfk}m+ Yhgaxsfgafg lfs{fqfg {fga }hsdf}ke
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
40/110
30
h+ Yhgaxsfgafg r}f` ysomxlrk2+ ]kgalf} yhsrfkgafg$ jhdkyx}k >
f+ ]fnfjg{f yhsrfkgafg mfdfj yfrfs dolfdc+ Jfsakg yso`k}{fga shgmfeb+ Yhgxsxgfg yhsjkg}ffg yfmf yfrfs dxfs ghahskm+ Ysomxlrk xg}xl jhjhgxek r}fgmfs lxfdk}fr
=+ Mkjhgrk yfrfs$ jhdkyx}k >f+ ]kgalf} ysomxl mfg nfrf jhgnfmk lh}kgaafdfg mkcfgmkga
yhrfkga
c+ ]kgalf} kgopfrk ysomxl cfsxb+ ]kgalf} kgopfrk ysorhr ysomxlrk cfsxm+ ]kgalf} yhsxcfefg rhdhsf mfg ykdkefg yhdfgaafg
Jfrkga*jfrkga yhs}fg{ffg mkxlxs mhgafg jhgaxgflfg rlfdf
dklhs} 8 yokg} xg}xl jhgaxlxs }kgalf} logrhg}sfrk yhsxrfeffg }hsefmfy
mkgfjkrjh dkgalxgafg ckrgkr' Mfdfyfg yhs}fg{ffg mkaxgflfg xg}xl
jhgaxlxs ckf{f ckrgkr$ hgfj yhs}fg{ffg mkaxgflfg xg}xl jhgaxlxs
lh}hsrhmkffg }hgfaf lhsnf$ }xnxe yhsg{f}ffg mkaxgflfg xg}xl jhgaxlxs
}fnfjg{f yhsrfkgafg$ mfg hjyf} yhsg{f}ffg mkaxgflfg xg}xl
jhgaxlxs mkgfjkrjh yfrfs' Rlos 6 jhgakgmklfrklfg rfgaf} shgmfe
rfjyfk mhgafg rlos 8 jhgakgmklfrklfg rfgaf} }kgaak'
c' R}sf}hak oyhsfrkR}sf}hak oyhsfrk fmfdfe rhyhsfgalf} rfrfsfg$ shgbfgf$ mfg
lhcknflfg {fga jhgnfcfslfg cfafkjfgf `xgark oyhsfrk jhgxgnfga
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
41/110
31
r}sf}hak ckrgkr osafgkrfrk' Mfdfj yhghdk}kfg kgk mkjhgrk r}sf}hak oyhsfrk$
}hsmksk mfsk> ckf{f$ lxfdk}fr$ `dhlrkckdk}fr$ mfg yhgakskjfg' Kgmklf}os*
kgmklf}os r}sf}hak oyhsfrk mfdfj yhghdk}kfg kgk fmfdfe >
6+ R}sf}hak ckf{f shgmfe$ jhdkyx}k >f+ Jhgxsxglfg ckf{f yhs xgk}c+ Jhgxsxglfg ckf{f jf}hskfd/cfefgb+ Jhgxsxglfg ckf{f ophsehfmm+ Jhgxsxglfg ckf{f yhsrhmkffg
3+ R}sf}hak lxfdk}fr$ jhdkyx}k >f+ Jhgxsxglfg }kgalf} lhsxrflfgc+ Jhjyhscfklk lkghsnf mfg lhfgmfdfg ysomxlb+ Jhjyhscfklk lxfdk}fr yhjfrol/phgmosm+ Jhjyhsodhe rhs}k`klfrk lxfdk}fr }kgalf} kg}hsgfrkogfdh+ Jhjyhsodhe rhs}k`klfrk lxfdk}fr }kgalf} dolfd
2+ R}sf}hak @dhlrkckdk}fr$ jhdkyx}k >f+ Jhgxsxglfg }hgaafga qfl}x yfcsklfrkc+ Jhgxsxglfg }hgaafga qfl}x yhsodhefg cfefg jhg}fe mfg
yhghskjffg
b+ Jhgxsxglfg qfl}x yhgahjcfgafg ysomxl cfsxm+
Jhgxsxglfg qfl}x rh} xy/befgah*ophs %qfl}x xg}xl
jhg{kfylfg rxf}x jhrkg f}fx ysorhr xg}xl ysomxlrk+
h+ Jhgkgalf}lfg jomhd mfg pfskfrk ysomxl
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
42/110
35
=+ R}sf}hak yhgakskjfg$ jhdkyx}k >f+ Jhgkgalf}lfg lhfgmfdfg yhgakskjfgc+ Jhgkgalf}lfg lhbhyf}fg yhgakskjfgb+ Jhjyhscfklk df{fgfg rhchdxj yhgnxfdfg mfg yhgmxlxga {fga
chsrk`f} }hlgkr
m+ Jhjyhscfklk cfg}xfg yhdf{fgfg }hlgkr lhyfmf yhdfgaafgh+ Jhjyhscfklk yhdf{fgfg rh}hdfe yhgnxfdfg
Jfrkga*jfrkga yhs}fg{ffg mkxlxs mhgafg jhgaxgflfg rlfdf
dklhs} 8 yokg} xg}xl jhgaxlxs }kgalf} jhgbhsjkglfg }kgalf}
yhghlfgfg r}sf}hak yfcsklfrk yhsxcfefg' Hjyf} yhs}fg{ffg mkaxgflfg
xg}xl jhgaxlxs r}sf}hak ckf{f$ hgfj yhs}fg{ffg mkaxgflfg xg}xl
jhgaxlxs r}sf}hak lxfdk}fr$ dkjf yhs}fg{ffg mkaxgflfg xg}xl
jhgaxlxs `dhlrkckdk}fr$ mfg dkjf yhs}fg{ffg mkaxgflfg xg}xl
jhgaxlxs r}sf}hak yhgakskjfg' Rlos 6 jhgakgmklfrklfg rfgaf} }kmfl
yhg}kga rfjyfk mhgafg rlos 8 jhgakgmklfrklfg rfgaf} yhg}kga'
b' Fmoyrk }hlgodoak]hlgodoak mkmh`kgkrklfg rhcfafk lhjfjyxfg jhgahgfdk
jfrfdfe*jfrfdfe }hlgkr mfg jhgahlrydok}frk logrhy*logrhy {fga
mfyf} jhjhbfelfg jfrfdfe }hlgkr {fga fmf' ]hlgodoak jhsxyflfg
yhsfdf}fg f}fx yhsfgalf} rhyhs}k < hvxkyjhg}$ ro`}qfsh$ mfg efsmqfsh$
{fga mkaxgflfg xg}xl jhjhbfelfg jfrfdfe oyhsfrkogfd rhbfsf h`hl}k`
mfdfj rxf}x osafgkrfrk %Fx}koh & Dhkjfghg$ 6;;8+' Mfdfj yhghdk}kfg
kgk yhghdk}k efg{f jhgafjckd rf}x mkjhgrk mfsk fmoyrk }hlgodoak$
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
43/110
3;
{flgk< ro`} }hbegodoa{ mklfshgflfg yhsxrfeffg {fga mk}hdk}k efg{f
jhgafmoyrk ro`} }hbegodoa{ mfg }kmfl jhgafmoyrk efsm }hbegodoa{'
Kgmklf}os mfdfj ro`} }hbegodoa{$ jhdkyx}k >
6+ NK] %Nxr} Kg ]kjh+3+ ]VJ %]o}fd Vxfdk}{ Jfgfahjhg}+2+ JSY %Jf}hskfd Shvxkshjhg}r Ydfggkga+=+ ]YJ %]o}fd Ysomxb}kph Jfgkg}fgfgbh+'
Jfrkga*jfrkga yhs}fg{ffg mkxlxs mhgafg jhgaxgflfg rlfdf
dklhs} 8 yokg} {fga mkaxgflfg xg}xl jhgaxlxs }kgalf} fmoyrk
}hlgodoak' Rlos 6 jhgakgmklfrklfg rfgaf} }kmfl jhgafmoyrk rfjyfk
mhgafg rlos 8 jhgakgmklfrklfg rfgaf} }kgaak'
m' Lkghsnf oyhsfrkogfdLh}hyf}fg xlxsfg lkghsnf {fga mkaxgflfg mfdfj rxf}x
yhghdk}kfg }hsafg}xga yfmf rk}xfrk mfg lhxgklfg logmkrk mfdfj rxf}x
r}xmk' Rfgaf} rxdk} xg}xl jhgh}fylfg xlxsfg }xgaafd lhrxlrhrfg
ckrgkr' Odhe lfshgf k}x$ lh}hslfk}fg fg}fsf jfgx`fl}xs mhgafg rhjxf
xlxsfg {fga }hsrhmkf mfg mk}hskjf rhbfsf xjxj yhsdx mkfgfdkrf
%Mhjh}hs$ 3992+' Lkghsnf oyhsfrkogfd rfgaf} }hslfk} hsf} mhgafg rkr}hj
yhgahgmfdkfg jhgfnhjhg yhsxrfeffg {fga chsrfgalx}fg' Mfdfj
yhghdk}kfg kgk kgmklf}os*kgmklf}os mfdfj lkghsnf oyhsfrkogfd yhsxrfeffg
mfyf} mkxlxs jhdfdxk >
6+ Ysomxl}k`k}fr3+ Ckf{f
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
44/110
29
2+ Lxfdk}fr=+ @dhlrkckdk}fr8+ Lhjfjyxfg yhgakskjfg
Jfrkga*jfrkga yhs}fg{ffg mkxlxs mhgafg jhgaxgflfg rlfdf
dklhs} 8 yokg} {fga mkaxgflfg xg}xl jhgaxlxs lkghsnf oyhsfrkogfd'
Rlos 6 jhgakgmklfrklfg rfgaf} }kmfl yhg}kga rfjyfk mhgafg rlos 8
jhgakgmklfrklfg rfgaf} yhg}kga'
M' Jh}omh Yhgaxjyxdfg Mf}fJh}omh yhgaxjyxdfg mf}f {fga mkaxgflfg mfdfj yhghdk}kfg kgk fmfdfe
mhgafg jhgaaxgflfg lxhrkoghs' Lxhrkoghs jhsxyflfg }hlgkl yhgaxjyxdfg
mf}f {fga mkdflxlfg mhgafg bfsf jhjchsk rhyhsfgalf} yhsg{f}ffg f}fx
yhs}fg{ffg }hs}xdkr lhyfmf shryogmhg xg}xl mknfqfcg{f' Mfdfj yhghdk}kfg kgk$
rk`f} lxhrkoghs chsrk`f} }hs}x}xy rhekgaaf yhs}fg{ffg/yhsg{f}ffg chrhs}f
nfqfcfgg{f rxmfe mkrhmkflfg odhe yhghdk}k' Rfrfsfg lxhrkoghs mk}xnxlfg odhe
22 yhjkdkl eojh kgmxr}sk'
H' Rlfdf Yhgaxlxsfg PfskfchdRlfdf yhgaxlxsfg jhsxyflfg lhrhyflf}fg {fga mkaxgflfg rhcfafk
fbxfg xg}xl jhghg}xlfg yfgnfga yhgmhlg{f kg}hspfd {fga fmf mfdfj fdf}
xlxs$ rhekgaaf fdf} xlxs }hsrhcx} ckdf mkaxgflfg mfdfj yhgaxlxsfg flfg
jhgaefrkdlfg mf}f lxfg}k}f}k` %Rxak{ogo$ 3998+' Rhrxfk mhgafg ekyo}hrkr
mfdfj yhghdk}kfg kgk$ jflf fmf = lojyoghg x}fjf mfdfj yhghdk}kfg kgk$ {fk}x >
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
45/110
26
pfskfchd dkgalxgafg$ r}sf}hak oyhsfrk$ fmoyrk }hlgodoak$ mfg lkghsnf
oyhsfrkogfd' Rlfdf dklhs} mkaxgflfg xg}xl jhgaxlxs rklfy$ yhgmfyf}$ mfg
yhsrhyrk rhrhosfga f}fx rhlhdojyol osfga }hg}fga `hgojhgf rorkfd'
Mfdfj yhghdk}kfg$ `hgojhgf rorkfd kgk }hdfe mk}h}fylfg rhbfsf ryhrk`kl
odhe yhghdk}k$ {fga rhdfgnx}g{f mkrhcx} rhcfafk pfskfchd yhghdk}kfg' Mhgafg
rlfdf dklhs}$ jflf pfskfchd {fga flfg mkxlxs mknfcfslfg jhgnfmk kgmklf}os
pfskfchd' Lhjxmkfg kgmklf}os }hsrhcx} mknfmklfg rhcfafk }k}kl }odfl xg}xl
jhg{xrxg k}hj*k}hj kgr}sxjhg} {fga mfyf} chsxyf yhsg{f}ffg f}fx yhs}fg{ffg
%Rxak{ogo$ 399;+' Nfqfcfg rh}kfy k}hj kgr}sxjhg} {fga jhgaaxgflfg rlfdf
dklhs} jhjyxg{fk asfmkfrk mfsk rfgaf} york}k` rfjyfk rfgaf} ghaf}k`' Mhgafg
rlfdf dklhs} kgk mkefsfylfg mfyf} jhjxmfelfg yhghdk}k mfdfj yhg{xrxgfg
mf`}fs yhs}fg{ffg f}fx yhsg{f}ffg lxhrkoghs mhgafg }hsr}sxl}xs' Rlfdf Dklhs}
{fga mkaxgflfg xg}xl jhgaxlxs mfdfj yhghdk}kfg kgk fmfdfe>
f' Dkgalxgafg ckrgkr6' Rfgaf} Shgmfe %RS+ rlos 63' Shgmfe %S+ rlos 32' Rhmfga %R+ rlos 2=' ]kgaak %]+ rlos =8' Rfgaf} ]kgaak %R]+ rlos 8
c'
R}sf}hak Oyhsfrk
6' Rfgaf} ]kmfl Yhg}kga %R]Y+ rlos 63' ]kmfl Yhg}kga %]Y+ rlos 32' Gh}sfd %G+ rlos 2
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
46/110
23
=' Yhg}kga %Y+ rlos =8' Rfgaf} Yhg}kga %RY+ rlos 8
b' Fmoyrk ]hlgodoak6' ]kmfl Jhgafmoyrk %]J+ rlos 63' Jhgafmoyrk %J+ rlos 32' Gh}sfd %G+ rlos 2=' ]kgaak %]+ rlos =8' Rfgaf} ]kgaak Jhgafmoyrk %R]J+ rlos 8
m' Lkghsnf Oyhsfrkogfd6' Rfgaf} ]kmfl Yhg}kga %R]Y+ rlos 63' ]kmfl Yhg}kga %]Y+ rlos 32' Gh}sfd %G+ rlos 2=' Yhg}kga %Y+ rlos =8' Rfgaf} Yhg}kga %RY+ rlos 8
@' Kgr}sxjhg Fdf} Xlxs6' Xnk Pfdkmk}fr
Xnk pfdkmk}fr fmfdfe kgr}sxjhg {fga mfyf} mkaxgflfg xg}xl
jhgaxlxs fyf {fga rhefsxrg{f mkxlxs %Rxak{ogo$ 3999+' Pfdkmk}fr
mkaxgflfg xg}xl jhgah}fexk lhrfjffg fg}fsf mf}f {fga }hslxjyxd
mhgafg mf}f {fga rhrxgaaxeg{f }hsnfmk yfmf oc{hl {fga mk}hdk}k$ rhekgaaf
mfyf} mkyhsodhe mf}f {fga pfdkm' Kgr}sxjhg mklf}flfg pfdkm nklf jfjyx
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
47/110
22
jhgaxlxs fyf {fga rhefsxrg{f mkxlxs mfg jfjyx jhgaxgalfy mf}f {fga
mk}hdk}k rhbfsf }hyf}'
Xnk pfdkmk}fr mfdfj yhghdk}kfg kgk jhgaaxgflfg Yhfsrog
Bosshdf}kog$ mkek}xga mhgafg jhgaaxgflfg cfg}xfg lojyx}hs yfmf
ysoasfj RYRR`os qkgmoqr 60'9' K}hj yhs}fg{ffg mkg{f}flfg pfdkm fyfckdf
jhjkdklk gkdfk ysocfckdk}fr }kgalf} rkagk`klfgrk 48( %9$98+' Efrkd
yhgaxnkfg pfdkmk}fr mfyf} mkdkef} yfmf }fchd mkcfqfe kgk >
]fchd KKK'6Efrkd Xnk Pfdkmk}fr
Pfskfchd Dkgalxgafg Ckrgkr
Dkgalxgafg
Ckrgkr
Yhsrog Bosshdf}kog Rkag s ek}xga Lh}hsfgafg
CC6 9'855 9'999 Pfdkm
CC3 9'058 9'999 Pfdkm
CC2 9'863 9'993 Pfdkm
CC= 9'181 9'999 Pfdkm
CC8 9'060 9'999 Pfdkm
CC0 9'186 9'999 PfdkmL]L6 9'525 9'999 Pfdkm
L]L3 9';88 9'999 Pfdkm
L]L2 9';61 9'999 Pfdkm
L]L= 9'169 9'999 Pfdkm
L]L8 9'160 9'999 Pfdkm
]Y6 9'523 9'999 Pfdkm
]Y3 9'09; 9'999 Pfdkm
]Y2 9'=68 9'960 Pfdkm
]Y= 9'1=5 9'999 Pfdkm
]Y8 9'061 9'999 Pfdkm
MY6 9'=20 9'966 Pfdkm
MY3 9'53= 9'999 Pfdkm
MY2 9'5;= 9'999 Pfdkm
MY= 9'508 9'999 Pfdkm
Rxjchs > Mf}f yskjhs {fga mkodfe$ 3966'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
48/110
2=
]fchd KKK'3
Efrkd Xnk Pfdkmk}fr
Pfskfchd R}sf}hak Oyhsfrk
R}sf}hak
Oyhsfrk
Yhsrog Bosshdf}kog Rkag s ek}xga Lh}hsfgafg
RCS6 9';03 9'999 Pfdkm
RCS3 9';26 9'999 Pfdkm
RCS2 9';=; 9'999 Pfdkm
RCS= 9';26 9'999 Pfdkm
RL6 9'0;6 9'999 Pfdkm
RL3 9'10; 9'999 Pfdkm
RL2 9'139 9'999 Pfdkm
RL= 9'58; 9'999 Pfdkm
RL8 9'528 9'999 PfdkmR@6 9'106 9'999 Pfdkm
R@3 9'522 9'999 Pfdkm
R@2 9'1;6 9'999 Pfdkm
R@= 9'005 9'999 Pfdkm
R@8 9'=9= 9'939 Pfdkm
RY6 9'156 9'999 Pfdkm
RY3 9'165 9'999 Pfdkm
RY2 9'535 9'999 Pfdkm
RY= 9'569 9'999 Pfdkm
RY8 9'165 9'999 Pfdkm
Rxjchs > Mf}f yskjhs {fga mkodfe$ 3966'
]fchd KKK'2
Efrkd Xnk Pfdkmk}fr
Pfskfchd Fmoyrk ]hlgodoak
Fmoyrk
]hlgodoak
Yhsrog Bosshdf}kog Rkag s ek}xga Lh}hsfgafg
F]6 9'180 9'999 Pfdkm
F]3 9'0=9 9'999 Pfdkm
F]2 9'009 9'999 Pfdkm
F]= 9'008 9'999 PfdkmRxjchs > Mf}f yskjhs {fga mkodfe$ 3966'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
49/110
28
]fchd KKK'=
Efrkd Xnk Pfdkmk}fr
Pfskfchd Lkghsnf Oyhsfrkogfd
Lkghsnf
Oyhsfrkogfd
Yhsrog Bosshdf}kog Rkag s ek}xga Lh}hsfgafg
LOY6 9'1=0 9'999 Pfdkm
LOY3 9'050 9'999 Pfdkm
LOY2 9'==6 9'969 Pfdkm
LOY= 9'1=3 9'999 Pfdkm
LOY8 9'53; 9'999 Pfdkm
Rxjchs > Mf}f yskjhs {fga mkodfe$ 3966'
3' Xnk Shdkckdk}frXnk shdkfckdk}fr fmfdfe }kgalf} lhr}fckdfg mfsk rxf}x fdf} xlxs mfdfj
jhgaxlxs rxf}x ahnfdf' Xnk kgk mkdflxlfg xg}xl jhgah}fexk }kgalf}
logrkr}hgrk efrkd yhgaxlxsfg ckdf mkdflxlfg yhgaxlxsfg mf}f mxf lfdk f}fx
dhcke ahnfdf {fga rfjf' Efrkdg{f mk}xgnxlfg odhe rhcxfe kgmhlr {fga
jhgxgnxlfg rhchsfyf nfxe rxf}x fdf} xlxs mfyf} mkyhsbf{f f}fx mfyf}
mkfgmfdlfg' Xnk kgk nxaf mk}hsfylfg xg}xl jhgah}fexk fyflfe shryogmhg
}hdfe jhgnfqfc yhs}fg{ffg*yhs}fg{ffg rhbfsf logrkr}hg f}fx }kmfl$
rhekgaaf lhrxgaaxefg nfqfcfgg{f mfyf} mkyhsbf{f' Rhjflkg }kgaak
loh`krkhg shdkfckdk}fr rhjflkg shdkfchd nfqfcfg {fga mkyhsodhe mfsk
shryogmhg'
Xnk shdkfckdk}fr mfdfj yhghdk}kfg kgk jhgaaxgflfg Bsogcfber
Fdyef$ mkek}xga mhgafg jhgaaxgflfg cfg}xfg lojyx}hs yfmf ysoasfj
RYRR `os qkgmoqr 60'9' Yhgaxnkfg shdkfckdk}fr kgk mkdflxlfg mhgafg
jhgaek}xga chrfsg{f gkdfk BsogcfberFdyef kgr}sxjhg mfsk jfrkga*
jfrkga pfskfchd {fga mkxnk' Fyfckdf gkdfk Boh``kbkhg} Bsogcfbe!r Fdyef
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
50/110
20
dhcke chrfs mfsk 9$0$ jflf nfqfcfg mfsk yfsf shryogmhg yfmf lxhrkoghs
rhcfafk fdf} yhgaxlxs mkgkdfk mkg{f}flfg shdkfchd' Nklf gkdfk Boh``kbkhg}
Bsogcfber Fdyef dhcke lhbkd 9$0 jflf nfqfcfg mfsk yfsf shryogmhg yfmf
lxhrkoghs rhcfafk fdf} yhgaxlxs mkgkdfk mkg{f}flfg }kmfl shdkfchd' Efrkd
yhgaxnkfg shfckdk}fr mfyf} mkdkef} yfmf }fchd mkcfqfe kgk >
]fchd KKK'8
Efrkd Xnk Shdkfckdk}fr
K}hj Pfskfchd Loh`krkhg Fdyef Lh}hsfgafg
Ckf{f Ckrgkr %CC+ 9'19; Shdkfchd
Lh}hsrhmkffg ]hgfaf Lhsnf %L]L+ 9'556 Shdkfchd
]kgalf} Yhsrfkgafg %]Y+ 9'022 Shdkfchd
Mkgfjkrjh Yfrfs %MY+ 9'1=5 Shdkfchd
R}sf}hak Ckf{f Shgmfe %RCS+ 9';85 Shdkfchd
R}sf}hak Lxdk}fr %RL+ 9'535 Shdkfchd
R}sf}hak @dhlrkckdk}fr %R@+ 9'055 Shdkfchd
R}sf}hak Yhgakskjfg %RY+ 9'035 Shdkfchd
Fmoyrk ]hlgodoak %F]+ 9'066 Shdkfchd
Lkghsnf Oyhsfrkogfd Yhsxrfeffg %LOY+ 9'135 Shdkfchd
Rxjchs > Mf}f yskjhs {fga mkodfe$ 3966'
A' ]hlgkl Fgfdkrkr Mf}f6' Ekyo}hrkr yhs}fjf$Dkgalxgafg ckrgkr chsyhgafsxe rkagk`klfg }hsefmfy
r}sf}hak oyhsfrk'
Xg}xl jhgaxnk ekyo}hrkr yhs}fjf jhgahgfk dkgalxgafg ckrgkr
chsyhgafsxe rkagk`klfg }hsefmfy r}sf}hak oyhsfrk mkaxgflfg jh}omh
Jxd}kpfskf}h Jxd}kydh Shashrrkog Fgfd{rkr %JJSF+ mklhsnflfg jhdfdxk
RYRR `os qkgmoqr 60'9'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
51/110
21
3' Ekyo}hrkr lhmxf$ R}sf}hak oyhsfrk chsyhgafsxe rkagk`klfg }hsefmfylkghsnf oyhsfrkogfd
Xg}xl jhgaxnk ekyo}hrkr lhmxf jhgahgfk r}sf}hak oyhsfrk
chsyhgafsxe rkagk`klfg }hsefmfy lkghsnf oyhsfrkogfd mkaxgflfg jh}omh
Jomhsf}hm Shashrrkog Fgfd{rkr %JSF+ mklhsnflfg jhdfdxk RYRR `os
qkgmoqr 60'9'
2' Ekyo}hrkr lh}kaf$ Yhsfgfmoyrk }hlgodoak {fga jhjyhslxf} yhgafsxer}sf}hak oyhsfrk }hsefmfy lkghsnf oyhsfrkogfd'
Yhgaxnkfg ekyo}hrkr lh}kaf mkdflxlfg xg}xl jhdkef} yhsfg
yhjomhsfrkfg yfmf fmoyrk }hlgodoak }hsefmfy excxgafg r}sf}hak oyhsfrk
mfg lkghsnf oyhsfrkogfd' Yhgaxnkfg ekyo}hrkr lh}kaf mkdflxlfg xg}xl
jhjcxl}klfg fmfg{f yhgafsxe yhjomhsfrkfg ro`} }hbegodoa{ }hsefmfy
excxgafg fg}fsf r}sf}hak oyhsfrk mfg lkghsnf oyhsfrkogfd' Xg}xl jhgaxnk
ekyo}hrkr }hsrhcx} jhgaaxgflfg RYRR `os qkgmoqr 60'9 mhgafg jh}omh
Jomhsf}hm Shashrrkog Fgfd{rkr %JSF+'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
52/110
25
CFC KP
EFRKD YHGHDK]KFG MFG YHJCFEFRFG
F' Lfsfl}hskr}kl ShryogmhgXg}xl jhjyhsodhe afjcfsfg }hg}fga lfsfl}hskr}kl shryogmhg {fga
flfg mk}hdk}k jflf mkdflxlfg yhgaodfefg }hsefmfy mf}f lfrfs jhdfdxk
yhsek}xgafg r}f}kr}kl mhrlsky}k` mhgafg `shlxhgrk }fchd' Lfsfl}hskr}kl
shryogmhg mfdfj yhghdk}kfg kgk$ jhdkyx}k> xjxs yhsxrfeffg mfg nxjdfe }hgfaf
lhsnf yhsxrfeffg rhbfsf xjxj' Mhgafg mhjklkfg$ flfg mkmfyf}lfg rxf}x
afjcfsfg }hg}fga rfjyhd yhsxrfeffg mfdfj yhghdk}kfg kgk' Chsklx} afjcfsfg
mhrlsky}k` mfsk yhsxrfeffg {fga }hsmksk mfsk 22 eojh kgmxr}sk jfgx`fl}xs
fmfdfe rhcfafk chsklx} >
]fchd KP'6
Yso`kd Yhsxrfeffg Eojh Kgmxr}sk
Mkjhgrk Lf}haoskNxjdfe
Eojh Kgmxr}sk
Yhsrhg}frh
%(+
Xjxs
Yhsxrfeffg
4 69 }fexg 2 ;'9;
7 69*39 }fexg 69 29'2
7 39*29 }fexg 62 2;'=
7 29*=9 }fexg 1 36'3
Nxjdfe 22 699
]hgfaf Lhsnf4 69 }hgfaf lhsnf 3; 51';7 69*39 }hgfaf lhsnf 2 ;'9;
7 39 }hgfaf lhsnf 6 2'9
Nxjdfe 22 699
Rxjchs > Mf}f yskjhs {fga mkodfe$ 3966'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
53/110
2;
Mfdfj yhghdk}kfg kgk$ rfjyhd {fga mkaxgflfg fmfdfe rhcfg{fl 22
shryogmhg' Nxjdfe lxhrkoghs {fga mkcfaklfg rhcfg{fl 22 lxhrkoghs mfg
mkrhcfs rhbfsf dfgarxga odhe yhghdk}k rhekgaaf }kgalf} yhgahjcfdkfg lxhrkoghs
%shryog sf}h+ rhchrfs 699(' Lsk}hskf xjxs yhsxrfeffg mfdfj yhghdk}kfg kgk
fmfdfe yhsxrfeffg {fga rxmfe chsxjxs jkgkjfd 3 }fexg' Chsmfrfslfg xjxs
yhsxrfeffg$ shryogmhg mklhdojyollfg jhgnfmk = cfakfg {fk}x lf}haosk 469
}fexg rhcfg{fl ;'9;($ lf}haosk 769*39 }fexg rhcfg{fl 29'2($ lf}haosk 739*
29 }fexg rhcfg{fl 2;'=($ mfg lf}haosk 729*=9 }fexg rhcfg{fl 36'3(' Mfsk
lhhjyf} lh}haosk kgk$ shryogmhg {fga yfdkga cfg{fl fmfdfe lf}haosk 739*29
}fexg' Chsmfrfslfg nxjdfe }hgfaf lhsnf$ shryogmhg mklhdojyollfg jhgnfmk 2
cfakfg {fk}x lf}haosk 469 }hgfaf lhsnf rhcfg{fl 51';($ lf}haosk 769*39
}hgfaf lhsnf rhcfg{fl ;'9;($ mfg lf}haosk 739 }hgfaf lhsnf rhcfg{fl 2'9('
Mfsk lhhjyf} lh}haosk kgk$ shryogmhg {fga yfdkga cfg{fl fmfdfe yfmf lf}haosk
469 }hgfaf lhsnf'
C' Fgfdkrkr Efrkd6' Ekyo}hrkr Yhs}fjf$Dkgalxgafg ckrgkr chsyhgafsxe rkagk`klfg }hsefmfy
r}sf}hak oyhsfrk'
Xg}xl jhgah}fexk fyflfe dkgalxgafg ckrgkr jhjyhgafsxek
r}sf}hak oyhsfrk$ mkaxgflfg jh}omh Jxd}kpfskf}h Jxd}kydh Shashrrkog
Fgfd{rkr %JJSF+ mklhsnflfg jhdfdxk shashrk dkghfs chsafgmf mhgafg
jhgaaxgflfg fdf} cfg}x RYRR 60'9 `os qkgmoqr mhgafg efrkd yhgaxnkfg
rhcfafk chsklx} >
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
54/110
=9
]fchd KP'3
Efrkd Yhgaxnkfg Yhgafsxe Dkgalxgafg Ckrgkr
]hsefmfy R}sf}hak Oyhsfrk
Mhyhgmhg
Pfskfcdh
Yfsfjh}hs C RH } }hr} @ }hr}
Fmn S3] Rkag @ Rkag
]o}_RCS Bogr}fg} ='155 ='=35 6'956 9'35; 2'955 9'923 9'391
]o}_CC 9'835 9'390 3'880 9'960
]o}_L]L 9'909 9'606 9'219 9'16=
]o}_]Y 9'3;6 9'390 6'=6= 9'605
]o}_MY *9'36= 9'398 *6'9=2 9'290
]o}_RL Bogr}fg} 62'9=2 ='910 2'399 9'992 6'566 9'688 9'9;3
]o}_CC 9'935 9'6;9 9'6=; 9'553
]o}_L]L 9'630 9'6=5 9'5=; 9'=92
]o}_]Y 9'32= 9'65; 6'320 9'331]o}_MY 9'331 9'65; 6'399 9'3=9
]o}_R@ Bogr}fg} 8'109 2';01 6'=83 9'685 3'569 9'9== 9'658
]o}_CC 9'326 9'658 6'386 9'336
]o}_L]L 9'620 9'6== 9';2; 9'280
]o}_]Y 9'619 9'65= 9';3= 9'20=
]o}_MY 9'353 9'65= 6'820 9'620
]o}_RY Bogr}fg} 0'=3; 2';85 6'03= 9'660 =';10 9'99= 9'223
]o}_CC 9'69= 9'658 9'80= 9'881
]o}_L]L 9'62= 9'6== 9';26 9'209
]o}_]Y 9'89= 9'65= 3'1=3 9'966
]o}_MY 9'650 9'652 6'96= 9'26;
Rxjchs > Mf}f yskjhs {fga mkodfe$ 3966'
Mfsk }fchd mk f}fr$ mfyf} mk dkef} cfeqf lhhjyf} jomhd shashrk {fga
}hdfe mkxnk mhgafg mkjhgrk r}sf}hak ckf{f shgmfe$ r}sf}hak lxfdk}fr$ r}sf}hak
`dhlrkckdk}fr$ mfg r}sf}hak yhgakskjfg rhcfafk pfskfchd }hsklf} %mhyhgmhg
pfskfcdh+$ jfrkga*jfrkga jhjkdklk gkdfk @ }hr}mhgafg }kgalf} rkagk`klfgrk
rhchrfs 9'923 < 9'688 < 9'9== mfg 9'99=' Rxf}x pfskfchd mklf}flfg
chsyhgafsxe rkagk`klfg fyfckdf jhjkdklk gkdfk ysocfckdk}fr }kgalf}
rkagk`klfgrk 48( %9$98+' Yfmf pfskfchd yhs}fjf mfyf} mkdkef} mfsk gkdfk Fmn
S3
rhchrfs 39'1( {fga jhgxgnxllfg cfeqf chrfsg{f yhgafsxe
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
55/110
=6
dkgalxgafg ckrgkr }hsefmfy mkjhgrk r}sf}hak ckf{f shgmfe rhchrfs 39'1($
rhmfgalfg rkrfg{f rhchrfs 1;'2( mknhdfrlfg odhe `fl}os*`fl}os dfkg mkdxfs
jomhd'
Yfmf pfskfchd lhmxf$ gkdfk Fmn S3 rhchrfs ;'3( mfyf} jhgnhdfrlfg
cfeqf chrfsg{f yhgafsxe dkgalxgafg ckrgkr }hsefmfy mkjhgrk r}sf}hak
lxfdk}fr rhchrfs ;'3 ($ rhmfgalfg ;9'5 ( mknhdfrlfg odhe `fl}os*`fl}os
dfkg mkdxfs jomhd' Yfmf pfskfchd lh}kaf$ gkdfk Fmn S3
rhchrfs 65'8( mfyf}
jhgnhdfrlfg cfeqf chrfsg{f yhgafsxe dkgalxgafg ckrgkr }hsefmfy
mkjhgrk r}sf}hak `dhlrkckdk}fr rhchrfs 65'8($ rhmfgalfg 56'8 ( mknhdfrlfg
odhe `fl}os*`fl}os dfkg mkdxfs jomhd' Yfmf pfskfchd lhhjyf}$ gkdfk Fmn S3
rhchrfs 22'3( mfyf} jhgnhdfrlfg cfeqf chrfsg{f yhgafsxe dkgalxgafg
ckrgkr }hsefmfy mkjhgrk r}sf}hak yhgakskjfg rhchrfs 22'3($ rhmfgalfg
00';( mknhdfrlfg odhe `fl}os*`fl}os dfkg mkdxfs jomhd' Mfsk efrkd yhgaxnkfg
ekyo}hrkr yhs}fjf mk f}fr$ mfyf} mknhdfrlfg cfeqf fmf yhgafsxe {fga
rkagk`klfg fg}fsf dkgalxgafg ckrgkr mhgafg mkjhgrk r}sf}hak ckf{f shgmfe$
r}sf}hak `dhlrkckdk}fr$ mfg r}sf}hak yhgakskjfg' Gfjxg }kmfl fmf yhgafsxe
{fga rkagk`klfg fg}fsf dkgalxgafg ckrgkr mhgafg mkjhgrk r}sf}hak lxfdk}fr'
3' Ekyo}hrkr lhmxf$ R}sf}hak oyhsfrk chsyhgafsxe rkagk`klfg }hsefmfylkghsnf oyhsfrkogfd
Xg}xl jhgaxnk ekyo}hrkr lhmxf jhgahgfk r}sf}hak oyhsfrk
chsyhgafsxe rkagk`klfg }hsefmfy lkghsnf oyhsfrkogfd mkaxgflfg jh}omh
Jomhsf}hm Shashrrkog Fgfd{rkr %JSF+ mklhsnflfg jhdfdxk fdf} cfg}x RYRR
60'9 `os qkgmoqr mhgafg efrkd yhgaxnkfg rhcfafk chsklx} >
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
56/110
=3
]fchd KP'2
Efrkd Yhgaxnkfg Yhgafsxe R}sf}hak Oyhsfrk
]hsefmfy Lkghsnf Oyhsfrkogfd
Jomhd
R}fgmfsmk~hm
Boh``krkhg Xnk } S3
Fmn S3 @ Rkag
C ] Rkag
6 Bogr}fg} 2'=16 9'993 9'888 9'=;6 5'16; 9'999
]O]_RCS 9'980 9'=30 9'01=
]O]_RL *9'968 *9'663 9';66
]O]_R@ 9'656 6'2;6 9'618
]O]_RY 9'000 ='02= 9'999
Rxjchs > Mf}f yskjhs {fga mkodfe$ 3966'
Mfsk }fchd mk f}fr$ mfyf} mkdkef} cfeqf yfmf jomhd 6 gkdfk S3
rhchrfs 9'888 mfg Fmn S3
rhchrfs 9'=;6 rhs}f @ rhchrfs 5'16;' Efd kgk
jhgxgnxllfg cfeqf chrfsg{f yhgafsxe mkjhgrk r}sf}hak ckf{f shgmfe$
r}sf}hak lxfdk}fr$ r}sf}hak `dhlrkckdk}fr$ mfg r}sf}hak yhgakskjfg }hsefmfy
lkghsnf oyhsfrkogfd yhsxrfeffg rhchrfs =;'6($ rhmfgalfg rkrfg{f rhchrfs
89';( mknhdfrlfg odhe `fl}os*`fl}os dfkg mkdxfs jomhd'
2' Ekyo}hrkr lh}kaf$ Yhsfg fmoyrk }hlgodoak {fga jhjyhslxf} yhgafsxer}sf}hak oyhsfrk }hsefmfy lkghsnf oyhsfrkogfd'
Ekyo}hrkr lhmxf mfdfj yhghdk}kfg kgk mkaxgflfg xg}xl jhgaxnk
fyflfe fmf yhgafsxe pfskfchd fmoyrk }hlgodoak %ro`} }hbegodoa{+
jhjomhsfrk excxgafg fg}fsf r}sf}hak oyhsfrk mhgafg lkghsnf oyhsfrkogfd
yhsxrfeffg' Xg}xl jhgaxnk ekyo}hrkr kgk$ mkaxgflfg jh}omh Jomhsf}hm
Shashrrkog Fgfd{rkr %JSF+ {fga jhgaaxgflfg fdf} cfg}x RYRR `os
qkgmoqr 60'9 mhgafg efrkd yhgaxnkfg rhcfafk chsklx} >
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
57/110
=2
]fchd KP'=
Efrkd Yhgaxnkfg Yhsfg Fmoyrk ]hlgodoak %Ro`} ]hbegodoa{+
Jhjomhsfrk Fg}fsf R}sf}hak Oyhsfrk Mhgafg Lkghsnf Oyhsfrkogfd
Jomhd
R}fgmfsmk~hm
Boh``krkhg Xnk } S3
Fmn S3 @ Rkag
C ] Rkag
3 Bogr}fg} 6'952 9'3;9 9'020 9'=;= ='=1= 9'993
]O]_RCS *9'082 *6'925 9'269
]O]_RL 9'916 9'918 9';=6
]O]_R@ *9'112 *9';=1 9'282
]O]_RY 6'28; 3'89; 9'939
]O]_F] *9';22 *9'=52 9'02=
RCS pr F] 6'=32 6'322 9'329
RL pr F] *9'95= *9'92; 9';0;R@ pr F] 6'556 6'389 9'33=
RY pr F] *6';8; *6'288 9'65;
Rxjchs > Mf}f yskjhs {fga mkodfe$ 3966'
Mfsk }fchd mk f}fr$ mfyf} mkdkef} cfeqf yfmf jomhd 3 lh}klf pfskfchd
kg}hsflrk mkjfrxllfg jflf S3 jhgkgalf} rhchrfs 9'91; rhekgaaf jhgnfmk
9'020 mfg Fmn S3
jhgkgalf} rhchrfs 9'=;= rhs}f @ }xsxg jhgnfmk ='=1='
Mfsk jomhd 3 mfyf} mknhdfrlfg cfeqf rhchrfs =;'=( pfskfrk pfskfchd
lkghsnf oyhsfrkogfd mfyf} mknhdfrlfg odhe pfskfchd r}sf}hak oyhsfrk mfg
fmoyrk }hlgodoak %ro`} }hbegodoa{+$ rhmfgalfg rkrfg{f rhchrfs 89'0( mfyf}
jhgnhdfrlfg odhe `fl}os dfkg mkdxfs jomhd' Yhgkgalf}fg }hsrhcx} rkagk`klfg
lfshgf rhjxf gkdfk rkagk`klfrkg{f dhcke lhbkd mfsk 8( %rkag 49'98+'
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7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
58/110
==
B' Yhjcfefrfg6' Dkgalxgafg ckrgkr chsyhgafsxe rkagk`klfg }hsefmfy r}sf}hak
oyhsfrk'
Efrkd yhgaxnkfg yhs}fjf jhg{f}flfg cfeqf fmf yhgafsxe {fga
rkagk`klfg fg}fsf dkgalxgafg ckrgkr mhgafg mkjhgrk r}sf}hak ckf{f
shgmfe$ r}sf}hak `dhlrkckdk}fr$ mfg r}sf}hak yhgakskjfg' Gfjxg }kmfl fmf
yhgafsxe {fga rkagk`klfg fg}fsf dkgalxgafg ckrgkr mhgafg mkjhgrk
r}sf}hak lxfdk}fr' Mfdfj efd yhgaxnkfg fg}fsf mkjhgrk r}sf}hak ckf{f
shgmfe mhgafg dkgalxgafg ckrgkr }hsmfyf} yhgafsxe {fga rkagk`klfg
lfshgf rhcfakfg chrfs yhsxrfeffg/eojh kgmxr}sk jhgafgaafy
yhg}kgag{f jhgxsxglfg ckf{f yhs xgk}$ jhgxsxglfg ckf{f
jf}hskfd/cfefg$ jhgxsxglfg ckf{f ophsehfm$ mfg jhgxsxglfg ckf{f
yhsrhmkffg' Mfsk efrkd yhghdk}kfg rhchdxjg{f jhgxgnxlfg cfeqf
dkgalxgafg ckrgkr jhjfkglfg yhsfg mfdfj efd jhghg}xlfg ykdkefg
lojyh}k}k` r}sf}hak oyhsfrk'
Gfjxg mfdfj efd kgk$ lexrxrg{f yfmf Rhg}sf Kgmxr}sk
Lhsfnkgfg Lxdk} mk Jfgmkga xg}xl mkjhgrk r}sf}hak lxfdk}fr }kmfl
jhjkdklk yhsfg {fga rkagk`klfg }hsefmfy dkgalxgafg ckrgkr
mklfshgflfg yhsxrfeffg rxmfe mkfgaafy jfjyx xg}xl jhghsfylfg
r}fgmfs lxfdk}fr {fga mkkgakglfg logrxjhg' Rhekgaaf mfdfj efd
jhgxsxglfg }kgalf} lhsxrflfg$ jhjyhscfklk lkghsnf mfg lhefgmfdfg
ysomxl$ jhjyhscfklk lxfdk}fr yhjfrol/phgmos$ jhjyhsodhe rh`}k`klf}
lxfdk}fr }kgalf} kg}hsgfrkogfd rhs}f jhjyhsodhe rhs}k`klf} lxfdk}fr
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
59/110
=8
}kgalf} dolfd mkfgaafy }kmfl }hsdfdx yhg}kga' Nfmk$ ysomxl {fga
mkefrkdlfg yhsxrfeffg/eojh kgmxr}sk jhjkdklk }kgalf} lhefgmfdfg {fga
}kgaak' @fl}os dkgalxgafg ckrgkr nxaf }kmfl jhjchsk yhgafsxe mfdfj
efd yhsodhefg rhs}k`klf} cfkl dolfd jfxyxg kg}hsgfrkogfd lfshgf yfsf
yhgasfnkg chsfgaafyfg cfeqf rhs}k`klf} }hsrhcx} }kmfl }hsdfdx mkfgaafy
yhg}kga' Efd kgk mklfshgflfg jhshlf jhgnxfd cfsfga efrkd ysomxlrk
}kmfl jhgaaxgflfg jhsl'
Chschmf mhgafg mkjhgrk r}sf}hak lxfdk}fr$ dkgalxgafg ckrgkr
nxaf jhjkdklk yhgafsxe {fga rkagk`klfg }hsefmfy mkjhgrk r}sf}hak
`dhlrkckdk}fr mfg mkjhgrk r}sf}hak yhgakskjfg' Yhsxrfeffg mk}xg}x}
xg}xl rhjflkg bhlf}fg mfdfj jhgakskjlfg cfsfga lhyfmf logrxjhg
mhgafg qfl}x }xgaax {fga yhgmhl' Rhdfkg k}x$ yhsxrfeffg efsxr dhcke
nhdk mfdfj efd chslojyh}krk mhgafg yhsxrfeffg/eojh kgmxr}sk rhnhgkr
rhekgaaf mfdfj logmkrk {fga rhyhs}k kgk$ yhsxrfeffg/eojh kgmxr}sk
efsxr jhgahjcfgalfg ysomxl cfsx {fga dhcke kgopf}k` rhekgaaf mfyf}
chs}fefg mfdfj yhsrfkgafg'
Rhbfsf xjxj yhsxrfeffg/eojh kgmxr}sk efsxr jhjyhsef}klfg
}kgalf} yhsrfkgafg {fga fmf' Efd kgk }hscxl}k mfsk efrkd {fga mkyhsodhe
cfeqf }kgalf} yhsrfkgafg ckrgkr jhjkdklk yhgafsxe dfgarxga {fga
rkagk`klfg yfmf mkjhgrk r}sf}hak ckf{f shgmfe$ r}sf}hak `dhrkckdk}fr mfg
r}sf}hak yhgakskjfg'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
60/110
=0
3' R}sf}hak oyhsfrk chsyhgafsxe rkagk`klfg }hsefmfy lkghsnfoyhsfrkogfd
Efrkd yhgaxnkfg mf}f lhmxf kgk mfyf} mknhdfrlfg cfeqf fmf
yhgafsxe rkagk`klfg fg}fsf pfskfchd fmoyrk }hlgodoak %ro`} }hbegodoa{+
{fga jhjomhsfrk excxgafg fg}fsf r}sf}hak oyhsfrk mhgafg lkghsnf
oyhsfrkogfd yhsxrfeffg' Efrkd yhghdk}kfg xg}xl yhsxrfeffg jfgx`fl}xs
jhgxgnxlfg cfeqf yhgahjcfgafg mfg kjydhjhg}frk r}sf}hak oyhsfrk
mhgafg mxlxgafg ro`} }hbegodoa{ flfg chsyhgafsxe rkagk`klfg yfmf
lkghsnf oyhsfrkogfd' Efd kgk mklfshgflfg fydklfrk ro`} }hbegodoa{
jhjchsklfg lhrhjyf}fg cfsx cfak yhsxrfeffg/eojh kgmxr}sk xg}xl
dhcke jhgahjcfgalfg kgopfrk*kgopfrk cfsx mfdfj jhjyhscfklk jx}x
mfsk efrkd ysomxlrk' Fydklfrk ro`} }hbegodoa{ mfdfj jhgnfdfglfg xrfef
mk ckmfga Lhsfnkgfg Lxdk} mk Jfgmkga jhjchsk jfg`ff} cfak eojh
kgmxr}sk/yhsxrfeffg xg}xl mfyf} jhjyhscfklk lxfdk}fr$ `dhlkckdk}fr$
lfyfckdk}fr yhgakskjfg cfelfg yhgbfyfkfg ckf{f ysomxlrk {fga shgmfe
mhgafg jhgxsxglfg ckf{f ophsehfm'
2' Yhsfg fmoyrk }hlgodoak {fga jhjyhslxf} yhgafsxe r}sf}hakoyhsfrk }hsefmfy lkghsnf oyhsfrkogfd'
Chsmfrfslfg lsk}hskf JSF$ jflf pfskfchd fmoyrk }hlgodoak
%ro`} }hbegodoa{+ jhsxyflfg vxfrh jomhsf}os' Cfkl rhcfafk pfskfchd
chcfr jfxyxg pfskfchd yhjomhsfrk$ pfskfchd fmoyrk }hlgodoak %ro`}
}hbegodoa{+ rhbfsf rkagk`klfg jhjyhgafsxek lkghsnf oyhsfrkogfd
rhcfafk pfskfchd }hsklf} %mhyhgmhg pfskfcdh+' Mhgafg mhjklkfg$ mfyf}
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
61/110
=1
mknhdfrlfg cfeqf ekyo}hrkr lhmxf {fga jhg{f}flfg pfskfchd fmoyrk
}hlgodoak %ro`} }hbegodoa{+ jhjomhsfrk excxgafg fg}fsf r}sf}hak
oyhsfrk mhgafg lkghsnf oyhsfrkogfd }hscxl}k' Mhgafg lf}f dfkg$ fmf
yhgafsxe fg}fsf r}sf}hak oyhsfrk mhgafg lkghsnf oyhsfrkogfd {fga
mkjomhsfrk odhe pfskfchd fmoyrk }hlgodoak %ro`} }hbegodoa{+'
Nklf mklfk}lfg mhgafg efrkd fgfdkrkr yhgafsxe dkgalxgafg ckrgkr
yfmf lhyx}xrfg mkjhgrk r}sf}hak oyhsfrk %r}sf}hak ckf{f shgmfe$ r}sf}hak
`dhlrkckdk}fr mfg r}sf}hak yhgakskjfg+ mfyf} mknhdfrlfg cfeqf mfdfj
jhgaefmfyk logmkrk dkgalxgafg ckrgkr mhgafg }kgalf} yhsrfkgafg {fga
fmf$ yhsxcfefg logmkrk yfrfs mfg }xg}x}fg logrxjhg mhgafg qfl}x
yhgakskjfg mfg qfl}x }xgaax {fga rkgalf}' Fydklfrk ro`} }hbegodoa{
nklf mkrhdfsfrlfg mhgafg mkjhgrk r}sf}hak oyhsfrk %r}sf}hak ckf{f
shgmfe$ r}sf}hak `dhlrkckdk}fr mfg r}sf}hak yhgakskjfg+ {fga }hyf}$ jflf
flfg mfyf} jhjyhscfklk lkghsnf oyhsfrkogfd/eojh kgmxr}sk }hsrhcx}'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
62/110
=5
CFC P
LHRKJYXDFG MFG RFSFG
F' LHRKJYXDFG
Chsmfrfslfg efrkd fgfdkrkr mf}f {fga }hdfe mkdflxlfg }hsefmfy 22 eojh
kgmxr}s{ yfmf Rhg}sf Kgmxr}sk Lhsfnkgfg Lxdk} mk Jfgmkga Cfg}xd [oa{flfs}f$
jflf Yhgxdkr jhgafjckd lhrkjyxdfg jhgahgfk yhgafsxe dkgalxgafg ckrgkr$
r}sf}hak oyhsfrk mfg fmoyrk }hlgodoak rhcfafk pfskfchd yhjomhsfrk }hsefmfy
lkghsnf yhsfrkogfd yhsxrfeffg rhcfafk chsklx} >
6' Fmf yhgafsxe rkagk`klfg dkgalxgafg ckrgkr }hsefmfy mkjhgrk r}sf}hakoyhsfrk {fga jhdkyx}k > ckf{f shgmfe$ r}sf}hak `dhlrkckdk}fr$ mfg r}sf}hak
yhgakskjfg' Gfjxg }kmfl fmf yhgafsxe rkagk`klfg dkgalxgafg ckrgkr
mhgafg mkjhgrk lxfdk}fr'
3' Fmf yhgafsxe rkagk`klfg mkjhgrk r}sf}hak oyhsfrk mhgafg lkghsnfoyhsfrkogfd {fga mkjomhsfrk odhe pfskfchd fmoyrk }hlgodoak %ro`}
}hbegodoa{+ rhcfafk pfskfchd chcfr jfxyxg pfskfchd jomhsf}os {fga
jhjyhslxf} lkghsnf oyhsfrkogfd'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
63/110
=;
C' RFSFG
Chsmfrfslfg efrkd fgfdkrkr mfg lhrkjyxdfg mkf}fr$ jflf yhgxdkr mfyf}
jhjchsklfg rfsfg*rfsfg rhcfafk chsklx} >
6' Yhsxrfeffg efsxr jfjyx jhgahdodf ckf{f*ckf{f ckrgkr mhgafg h`hl}k` mfgh`krkhg$ }kmfl yhsdx fmfg{f yhgaxsfgafg chchsfyf r}f``$ yhsdx fmfg{f
kgopfrk*kgopfrk cfsx fafs jfjyx chsrfkga mhgafg yhsxrfeffg dfkg {fga
rhnhgkr$ jfjyx jhgnfaf lxfdk}fr mhgafg cfkl$ }kgalf} yhgakskjfg efsxr
rhdfdx mkyhsef}klfg xg}xl jhjyhs}fefglfg yhdfgaafg'
3' Mfdfj yhghdk}kfg rhdfgnx}g{f$ yhghdk}k yhsdx jhgfjcfelfg pfskfchd fmoyrk}hlgodoak %efsm }hbegodoa{+ rhcfafk pfskfchd jomhsfrk fafs mfyf} mk dkef}
fyflfe pfskfchd kgk chsyhsfg rhcfafk pfskfchd {fga
jhjyhslxf}/jhjyhsdhjfe pfskfchd dfkg'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
64/110
89
MF@]FS YXR]FLF
Fjoflo$ L' A{fjyfe$ 3992' ]eh Shdf}kogreky fjoga rhdhb}hm cxrkghrr
hgpksogjhg} `fb}osr fgm oyhsf}kogfd r}sf}ha{> kgrkae}r `soj fg hjhsakga
hbogoj{' Ojhaf$ 26$ 351*296'
Fx}koh$ F'$ & Dhjfghg$ ]' %6;;8+' Jhfrxshjhg} fgm hpfdxf}kog o` }hbegodoa{
}sfgr`hs' Kg}hsgf}kogfd Noxsgfd o` ]hbegodoa{ Jfgfahjhg}$ 69$ 0=2*00='
Cfmskh$ J' F'$ Mfpkr$ M' & Mfpkr$ M' 3999' Oyhsf}kog r}sf}ha{$ hgpksogjhg}
xgbhs}fkg}{$ fgm yhs`osjfgbh> f yf}e fgfd{}kb jomhd o` kgmxr}skhr kg
mhphdoykga boxg}s{$ Ojhaf$ Kg}hsgf}kogfd Noxsgfd o` Jfgfahjhg} Rbkhgbh$35$ 688*612'
Coxsahokr$ D' N'$ 6;59' R}sf}ha{ fgm hgpksogjhg}> f bogbhy}xfd kg}hasf}kog'
Fbfmhj{ o` Jfgfahjhg} Shpkhq$ 8 %6+$ 38*2;'
Csfadkf$ J'$ Yh}sogk$ F'$ 3999' ]oqfsm f }fuogoj{ o` rhfsbe yf}}hsg o`
jfgx`fb}xskga `dhukckdk}{ kg rjfdd fgm jhmkxj rk~hm `ksj' Ojhaf' 35$ 6;8*
362'
Bfadkfgo$ S & Rykgf$ A'$ 3999' Eoq kjysophjhg} ysoasfjr o` jfgx`fb}xskga fsh
rhdhb}hm> }eh sodh o` r}sf}hakb yskosk}khr fgm yfr} huyhskhgbh' Kg}hsgf}kogfd
Noxsgfd o` Ysomxb}kog fgm Oyhsf}kog Jfgfahjhg}$ 39 %1+$ 113*1;6'
Mhjh}hs$ L'$ 3992' Oyhsf}kogfd r}sf}ha{ fgm bojyh}k}kphghrr' Kg}hsgf}kogfd
Noxsgfd o` Ysomxb}kog Hbogojkbr$ 56$ 398*362'
Ahsqkg$ M'$ 6;;2' Jfgx`fb}xskga `dhukckdk}{> f r}sf}hakb yhsryhb}kph' Jfgfahjhg}
rbkhgbh$ 2;$ 2;8*=69'
Aosmog$ N'$ Roefd'$ 3999' Jfgx`fb}xskga ysfb}kbh fgm bojyh}k}kph bfyfckdk}{> fg
Fxr}sfdkfg r}xm{' ]hbegopf}kog$ 6;$ 3;8*29='
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
65/110
86
Ehk~hs$ N'$ & Shgmhs$ C'$ 399=' Oyhsf}kog Jfgfahjhg}' Rhphg}e Hmk}kog Yhfsrog
Hmxbf}kog Kg}hsgf}kogfd'
Kjfj Aeo~fdk$ Fydklfrk Fgfdkrkr Jxd}kpfskf}h mhgafg Ysoasfj RYRR' Cfmfg
Yhghsck} Xgkphsrk}fr Mkyoghaoso$ Rhjfsfga$ Ol}ochs 3990'
Dfafbh$ A' L'$ Coxsafxd}$ J'$ 3992' Dkglkga jfgx`fb}xskga kjysophjhg}
ysoasfjr }o bojyh}k}kph yskosk}khr o` Bfgfmkfg RJHr' ]hbegopf}kog 32$
198*168'
Dhgf Hddk}fg & Dkgf Fgf}fg$ Jfgfnhjhg R}sf}hak Oyhsfrk> ]hosk Mfg Skrh} Mk
Kgmoghrkf' Fd`f Ch}f$ Cfgmxga$ 3995$ 6=1*659'
Roefd$ F'R' & ]hs~koprl{$ J 3999' ]VJ kg Fxr}sfdkf jfgx`fb}xskga> `fb}os
bsk}kbfd }o rxbbhrr' Kg}hsgf}kogfd Noxsgfd o` Vxfdk}{ fgm Shfckdk}{
Jfgfahjhg}$ pod' 61 %3+' yy' 685*601'
Rxak{ogo' %399;+'Jh}omh Yhghdk}kfg Ckrgkr' Fd`f Ch}f$ Cfgmxga'
Rqfjkmfrr$ YJ'$ Ghqhdd$ Q']'$ 6;51' Oyhsf}kogfd r}sf}ha{$ hgpksogjhg}fd
xgbhs}fkg}{ fgm yhs`osjfgbh> f yf}e fgfd{}kb jomhd' Jfghahjhg} Rbkhgbh$
22 %=+$ 89;*83='
]og{ Qknf{f$ Fgfdkrkr Mf}f Yhghdk}kfg jhgaaxgflfg RYRR' Xgkphsrk}fr F}jf
Nf{f$ [oa{flfs}f$ 399;'
Qfsgobl' K'$ 6;;0' Jfgx`fb}xskga fgm Cxrkghrr Hubhddhgbh > R}sh}hakhr$
]hbegkvxhr$ fgm ]hbegodoakhr Yshg}khbh Efdd Hxsoyh'
Qfsm$ Y']'$ Mxsf{$ S'$ 3999' Oyhsf}kogfd r}sf}ha{ kg bxog}hu> hgpksgjhg}$bojyh}k}kph r}sf}ha{$ fgm oyhsf}kogfd r}sf}ha{' Noxsgfd o` Oyhsf}kog
Jfgfahjhg}$ 65$ 632*625'
e}}y>//sh{bbf'qosmyshrr'boj/399;/66/95/yhgahs}kfg*dkgalxgafg*ckrgkr/
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
66/110
83
DFJYKSFG 6
LXKRKOGHS
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
67/110
LXKRKOGHS
YHGAFSXE DKGALXGAFG CKRGKR$ R]SF]HAK OYHSFRK MFG
]HLGODOAK RHCFAFK PFSKFCHD YHJOMHSFRK ]HSEFMFY
LKGHSNF OYHSFRKOGFD YFMF RHG]SF KGMXR]SK LHSFNKGFG
LXDK] MK JFGMKGA CFG]XD [OA[FLFS]F
K' KMHG]K]FR SHRYOGMHG6' Gfjf Yhsxrfeffg > ''3' ]fexg Chsmksk > ''2' Gfjf Yhjkdkl > '' %nklf }kmfl lhchsf}fg+=' Nxjdfe ]hgfaf Lhsnf > ''
KK' YH]XGNXL6' Fgmf %yhjkdkl yhsxrfeffg+ mk jkg}f jhgnfqfc yhs}fg{ffg cfakfg >
F' Dkgalxgafg Ckrgkr6' Rfgaf} Shgmfe %RS+ rlos 63' Shgmfe %S+ rlos 32' Rhmfga %R+ rlos 2=' ]kgaak %]+ rlos =8' Rfgaf} ]kgaak %R]+ rlos 8
C' R}sf}hak Oyhsfrk6' Rfgaf} ]kmfl Yhg}kga %R]Y+ rlos 63' ]kmfl Yhg}kga %]Y+ rlos 32' Gh}sfd %G+ rlos 2=' Yhg}kga %Y+ rlos =8' Rfgaf} Yhg}kga %RY+ rlos 8
B' Fmoyrk ]hlgodoak6' ]kmfl Jhgafmoyrk %]J+ rlos 63' Jhgafmoyrk %J+ rlos 32' Gh}sfd %G+ rlos 2=' ]kgaak %]+ rlos =8'
Rfgaf} ]kgaak Jhgafmoyrk %R]J+ rlos 8M' Lkghsnf Oyhsfrkogfd
6' Rfgaf} ]kmfl Yhg}kga %R]Y+ rlos 63' ]kmfl Yhg}kga %]Y+ rlos 32' Gh}sfd %G+ rlos 2=' Yhg}kga %Y+ rlos =8' Rfgaf} Yhg}kga %RY+ rlos 8
3' Chskdfe }fgmf %+ xg}xl rh}kfy nfqfcfg {fga fgmf fgaafy rhrxfk'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
68/110
Cfakfg F
Dkgalxgafg Ckrgkr
Go Pfskfchd Dkgalxgafg Ckrgkr RS S R ] R]
6 3 2 = 86 Ckf{f Ckrgkr
f' Yhgkgalf}lfg ckf{f }hgfaf lhsnf'c' Yhgkgalf}lfg ckf{f jf}hskfd'b' Yhgkgalf}lfg ckf{f yhgafgalx}fg cfefg jhg}fe
mfg cfsfga nfmk'
m' Yhgkgalf}lfg ckf{f }hdhlojxgklfrk'h' Yhgkgalf}lfg ckf{f yhg{hqffg ahmxga'`' Yhgkgalf}lfg ckf{f yhsfqf}fg lhrhef}fg lfs{fqfg'
3 Lh}hsrhmkffg ]hgfaf Lhsnf
f' Yhgaxsfgafg r}f` jfgfnhskfd mfg fmjkgkr}sfrk'c'
Yhgaxsfgafg }hlgkrk'b' Yhgaxsfgafg bdhskbfd mfg yhlhsnffg }hslfk}'
m' Yhgaxsfgafg lfs{fqfg {fga }hsdf}ke'h' Yhgaxsfgafg r}f` ysomxlrk'
2 ]kgalf} Yhsrfkgafg
f' ]fnfjg{f yhsrfkgafg mfdfj yfrfs dolfd'c' Jfsakg yso`k}{fga shgmfe'b' Yhgxsxgfg yhsjkg}ffg mfdfj yfrfs mfdfj ghahsk'm' Yhgxsxgfg yhsjkg}ffg yfmf yfrfs dxfs ghahsk'h' Ysomxlrk xg}xl jhjhgxek r}fgmfs lxfdk}fr'
= Mkgfjkrjh Yfrfs
f' ]kgalf} ysomxl mfg nfrf jhgnfmk lh}kgaafdfgmkcfgmkgalfg yhrfkga'
c' ]kgalf} kgopfrk ysomxl cfsx'b' ]kgalf} kgopfrk ysorhr ysomxlrk cfsx'm' ]kgalf} yhsxcfefg rhdhsf mfg ykdkefg yhdfgaafg'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
69/110
Cfakfg C
R}sf}hak Oyhsfrk
Go Pfskfchd R}sf}hak Oyhsfrk R]Y ]Y G Y RY
6 3 2 = 86 R}sf}hak Ckf{f Shgmfe
f' Jhgxsxgfg ckf{f yhs xgk}'c' Jhgxsxglfg ckf{f jf}hskfd/cfefg'b' Jhgxsxglfg ckf{f ophsehfm'm' Jhgxsxglfg ckf{f yhsrhmkffg'
3 R}sf}hak Lxfdk}fr
f' Jhgxsxglfg }kgalf} lhsxrflfg'c' Jhjyhscfklk lkghsnf mfg lhefgmfdfg ysomxl'b' Jhjyhscfklk lxdk}fr yhjfrol/phgmos'm' Jhjyhsodfe rhs}k`klfrk lxfdk}fr }kgalf}
kg}hsgfrkogfd'h' Jhjyhsodfe rhs}k`klfrk lxfdk}fr }kgalf} dolfd'2 R}sf}hak @dhlrkckdk}fr
f' Jhgxsxglfg }hgaafga qfl}x yfcsklfrk'c' Jhgxsxglfg }hgaafga qfl}x yhsodhefg cfefg
jhg}fe mfg yhghskjffg'
b' Jhgxsxglfg qfl}x yhgahjcfgafg ysomxl cfsx'm' Jhgxsxglfg qfl}x rh} xy/befgah*ophs %qfl}x
xg}xl jhg{kfylfg rxf}x jhrkg f}fx ysorhr xg}xl
ysomxlrk+'
h' Jhgkgalf}lfg jomhd mfg pfskfrk ysomxl'= R}sf}hak Yhgakskjfg
f' Jhgkgalf}lfg lhefgmfdfg yhgakskjfg'c' Jhgkgalf}lfg lhbhyf}fg yhgakskjfg'b' Jhjyhscfklk df{fgfg rhchdxj yhgnxfdfg mfg
yhgmxlxga {fga chsrk`f} }hlgkr'
m' Jhjyhscfklk cfg}xfg yhdf{fgfg }hlgkr lhyfmfyhdfgaafg'
h' Jhjyhscfklk yhdf{fgfg rh}hdfe yhgnxfdfg'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
70/110
Cfakfg B
Fmoyrk ]hlgodoak %Ro`} ]hbegodoa{+
Lh}hsfgafg >6' NK] %Nxr} Kg ]kjh+ fmfdfe rhyhsfgalf} jh}omh f}fx }hlgkl {fga mkfydklfrklfg
yfmf r{r}hj yhjchdkfg$ `xgark yfcsklfrk$ mfg mfg `xgark yhgakskjfg' @kdoro`k
NK] {fk}x jhgahdkjkgfrk rhjxf fl}kpk}fr {fga }kmfl yhg}kga mfg }kmfl
jhjchsklfg gkdfk }fjcfe mkjfgfyxg fl}kpk}fr k}x chsfmf'
3' ]VJ %]o}fd Vxfdk}{ Jfgfahjhg}+ jhsxyflfg ysoasfj yhscfklfg }hsxrjhghsxr {fga mkdflxlfg rhbfsf chs}fefy mfg }kmfl yhsgfe chsfleks'
2' JSY %Jf}hskfd Shvxkshjhg} Ydfggkga+ jhsxyflfg }hlgkl yhsjkg}ffgmhyhgmhg {fga jhgaaxgflfg ckdd o` jf}hskfd$ yhsrhmkffg$ huyhb}hm shbhkphm$
JYR %Jfr}hs Ysomxb}kog Rbehmxdh+ xg}xl jhghg}xlfg lhcx}xefg jf}hskfd'
=' ]YJ %]o}fd Ysomxb}kph Jfkg}hgfgbh+ fmfdfe yhgmhlf}fg kgopf}k` xg}xlyhsfqf}fg yhsfdf}fg %efsmqfsh mfg ro`}qfsh+ mfg jhrkg yfcskl' Kjydhjhg}frk
]YJ jhjchsklfg log}skcxrk mfdfj jhgaxsfgak qosl kg ysoashrr$jhgkgalf}lfg lxfdk}fr ysomxl$ jhgaxsfgak qfl}x rkldxr ysomxlrk$ mfg rfgaf}
h`hl}k` xg}xl oy}kjfrk jhrkg mfg yhsfdf}fg'
Go Pfskfchd Fmoyrk ]hlgodoak %Ro`} ]hbegodoa{+ jhdkyx}k > ]J J G ] R]J
6 3 2 = 8
6 NK] %Nxr} Kg ]kjh+'
3 ]VJ %]o}fd Vxfdk}{ Jfgfahjhg}+'
2 JSY %Jf}hskfd Shvxkshjhg} Ydfggkga+'
= ]YJ %]o}fd Ysomxb}kph Jfkg}hgfgbh+'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
71/110
Cfakfg M
Lkghsnf Oyhsfrkogfd Yhsxrfeffg
Lh}hsfgafg >6' Ysomxl}kpk}fr jhsxyflfg lhakf}fg xg}xl jhgaefrkdlfg rhrxf}x %cfsfga f}fx
nfrf+ {fga dhcke }kgaak f}fx dhcke cfg{fl'
3' Ckf{f fmfdfe yhgaoscfgfg rxjchs hlogojkr {fga mkxlxs mfdfj rf}xfg xfga${fga }hdfe }hsnfmk$ rhmfga }hsnfmk f}fx {fga lhjxgalkgfg flfg }hsnfmk xg}xl
}xnxfg }hs}hg}x'
2' Lxfdk}fr jhsxyflfg logmkrk mkgfjkr {fga chsexcxgafg mhgafg ysomxl$ nfrf$rxjchs mf{f jfgxrkf$ ysorhr$ mfg dkgalxgafg {fga jhjhgxek f}fx jhdhckek
efsfyfg'
=' @dhlrkckdk}fr jfgx`fl}xs jhsxyflfg lhjfjyxfg yhsxrfeffg xg}xl jhshryogrhbfsf h`hl}k` yhsxcfefg {fga }hsnfmk$ cfkl {fga }hsnfmk mk kg}hsgfd %oyhsfrk+
yhsxrfeffg jfxyxg mk hlr}hsgfd dkgalxgafg yhsxrfeffg'
8' Lhjfjyxfg yhgakskjfg jhsxyflfg rhafdf xyf{f {fga mkdflxlfg rhbfsfrhgmksk f}fx chsrfjf*rfjf mfdfj rxf}x osafgkrfrk xg}xl jhjhchsklfg
yhdf{fgfg nfrf chsxyf yhgakskjfg cfsfga'
Go Yhgkgalf}fg Lkghsnf Oyhsfrkogfd Yhsxrfeffg jhdfdxk > R]Y ]Y G Y RY
6 3 2 = 8
6 Ysomxl}k`k}fr'
3 Ckf{f'
2 Lxfdk}fr'
= @dhlrkckdk}fr'
8 Lhjfjyxfg yhgakskjfg'
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
72/110
85
DFJYKSFG 3
Mf}f
yhghdk}kfg
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
73/110
CC6 CC3 CC2 CC= CC8 CC0 ]O]_DC L ]L6 L]L3 L]L2 L]L= L]L8 ] O]_L]L ]Y6 ]Y3 ]Y2 ]Y= ]Y8 ]
6 2 8 3 2 6 2 61 6 6 6 6 6 8 3 2 3 6 =
3 2 8 2 2 6 2 65 3 3 3 8 6 63 6 3 6 6 2
2 2 = 2 = 2 = 36 6 6 6 6 6 8 2 2 2 = 2
= 2 = 2 2 6 2 61 2 2 2 2 2 68 2 2 2 2 =
8 2 8 2 2 6 2 65 6 6 6 6 6 8 6 3 = 6 2
0 2 8 2 2 6 2 65 6 6 6 6 6 8 8 2 2 2 8
1 = 8 6 = = = 33 6 6 6 6 6 8 3 2 3 3 8
5 2 2 2 2 6 2 60 6 6 6 3 3 1 8 2 = 2 =
; 2 = 2 2 6 2 61 3 6 6 3 6 1 2 2 2 2 =
69 2 = 2 2 6 2 61 3 6 6 6 6 0 2 2 2 2 2
66 2 = 2 2 6 2 61 2 3 3 2 3 63 2 2 2 2 =
63 = 8 = 2 6 = 36 6 6 6 6 6 8 8 2 = = 8
62 = 8 = 2 6 = 36 6 6 6 6 6 8 8 2 = = 8 6= = 8 = 2 6 = 36 6 6 6 6 6 8 8 2 = = 8
68 2 2 2 6 6 2 6= 6 6 6 6 6 8 2 3 = 6 2
60 2 = 2 2 6 2 61 3 6 6 6 6 0 2 2 3 3 =
61 3 3 3 3 6 3 66 6 6 6 6 6 8 8 2 8 6 =
65 2 2 2 2 6 2 60 2 2 2 2 2 68 6 2 2 2 2
6; 2 8 2 2 2 2 39 6 6 6 6 6 8 8 2 = = 8
39 2 8 2 2 6 2 65 6 6 6 6 6 8 = 2 3 3 8
36 2 2 2 2 6 2 60 6 6 6 6 6 8 2 2 3 3 8
33 2 8 2 2 6 2 65 6 6 6 6 6 8 2 2 = 6 2
32 = 8 2 = 6 2 39 6 6 6 6 6 8 8 8 = 2 2
3= = 8 = 2 2 2 33 6 6 6 6 6 8 8 2 = 6 =
38 = 8 = = 2 = 3= 6 6 6 6 6 8 3 3 8 6 2
30 8 2 2 2 6 2 65 3 3 3 3 3 69 6 2 = = 8
31 = 8 = = = = 38 6 6 6 6 6 8 8 = 8 8 8
35 2 8 = 8 3 = 32 = 2 = 6 6 62 8 2 3 8 8
3; 2 = 2 2 3 6 60 3 2 2 3 2 62 2 2 2 = =
29 2 2 8 2 2 2 39 6 2 2 2 6 66 8 2 2 2 2
26 2 = 2 2 2 2 6; 6 6 6 6 6 8 = 2 6 2 =
23 2 8 = 8 3 = 32 = 2 = 6 6 62 8 2 3 8 8
22 2 2 2 2 2 2 65 3 3 2 3 3 66 2 2 2 2 2
Ckf{fCkrgkr Lh}hsrhmkffg]hgfafLhsnf ]kgalf}Yhsrfkgafg
MF]FYHGHDK]KFG6DKGALXGAFGCKRGKR
Go
-
7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER
74/110
RCS6 RCS3 RCS2 RCS= ]O]_RCS RL6 RL3 RL2 RL= RL8 ]O]_RL R@6 R@3 R@2 R@= R@8 ]O]_R@
6 = = = = 60 8 = = 2 = 39 = = 2 6 = 60
3 8 8 8 8 39 8 = 8 8 8 3= = = = 2 = 6;
2 = = = 2 68 = = 8 = = 36 3 = = 2 = 61
= 2 3 2 2 66 = 8 = 8 8 32 2 2 2 6 2 62
8 = 8 = = 61 3 2 2 3 3 63 = = = 6 8 65
0 8 8 8 = 6; 8 8 8 8 = 3= 8 8 = 6 8 39
1 = = = = 60 = = = 2 2 65 = = = = = 39
5 8 8 8 8 39 = = = 8 8 33 = = = = = 39
; = = = = 60 8 8 8 8 8 38 2 2 2 6 8 68
69 = = = = 60 8 8 8 8 8 38 2 2 2 2 8 61
66 = = = = 60 8 8 8 8 8 38 2 2 2 2 8 61
63 8 8 8 8 39 8 = 8 = = 33 8 = = 2 2 6;
62 8 8 8 8 39 8 = 8 = 8 32 8 = = 2 2 6; 6= 8 8 8 8 39 8 = 8 = 8 32 8 = = 2 2 6;
68 6 6 6 6 = 2 = = 8 8 36 = = = 2 8 39
60 = = = = 60 8 8 8 8 8 38 2 2 2 6 2 62
61 3 3 3 3 5 8 8 = 2 2 39 8 8 = 2 8 33
65 = 8 = = 61 8 = = 6 6 68 2 2 2 6 = 6=
6; 8 8 8 8 39 8 8 8 = = 32 8 8 8 6 = 39
39 = = = = 60