PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI...

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Transcript of PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI...

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    YHGAFSXE DKGALXGAFG CKRGKR$ R]SF]HAK OYHSFRK MFG

    FMOYRK ]HLGODOAK RHCFAFK PFSKFCHD YHJOMHSFRK

    ]HSEFMFY LKGHSNF OYHSFRKOGFD YFMF RHG]SF KGMXR]SK

    LHSFNKGFG LXDK] MK JFGMKGA CFG]XD [OA[FLFS]F

    RLSKYRK

    Mkrxrxg Odhe >

    GFJF > GHMK GXASOEO

    GKJ > 6=6909901

    NXSXRFG JFGFNHJHG @FLXD]FR HLOGOJK

    XGKPHSRK]FR YHJCFGAXGFG GFRKOGFD PH]HSFG

    [OA[FLFS]F

    3966

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    k

    YHGAFSXE DKGALXGAFG CKRGKR$ R]SF]HAK OYHSFRK MFG

    FMOYRK ]HLGODOAK RHCFAFK PFSKFCHD YHJOMHSFRK

    ]HSEFMFY LKGHSNF OYHSFRKOGFD YFMF RHG]SF KGMXR]SK

    LHSFNKGFG LXDK] MK JFGMKGA CFG]XD [OA[FLFS]F

    RLSKYRK

    Mkrxrxg Odhe >

    GFJF > GHMK GXASOEO

    GKJ > 6=6909901

    NXSXRFG JFGFNHJHG @FLXD]FR HLOGOJK

    XGKPHSRK]FR YHJCFGAXGFG GFRKOGFD PH]HSFG

    [OA[FLFS]F

    3966

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    kk

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    kkk

    YHSRHJCFEFG

    RlskyrkkgkRf{fyhsrhjcfelfgxg}xl>

    ; J{NhrxrrhcfafkRfgaNxsxRhdfjf}lx'; Lhdxfsaflx%Fdj'CfyfllxRxmkefsno$KcxlxG{'Rxyfmjk$

    LflfllxRkak}

    Yxs}ogo$

    R'Rk+

    {fga

    rhdfdx

    jhjchsklfg

    bkg}f

    lfrkeg{fmfgmxlxgafgg{f'

    ; J{Eogh{Krmfskgkf}frbkg}fg{f{fga}xdxrmfgmfgrh}kfrhs}fmxlxgafgg{f'

    ; Lfs{fqfglfs{fqfglx@B'Gxasoeo%Gxs&Qkgmk+mfgQfsohgaKg}hsgh}Gxamo}gh}%Hlo&Reomkv+rhs}fGfjo&Ehsk{fgarxmfecfg{fljhjcfg}x'

    ; [fga}fl}hsdxyflfgFdjfjf}hslxXgkphsrk}frYhjcfgaxgfgGfrkogfdPh}hsfg[oa{flfs}f'

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    kp

    YHSG[F]FFG LHFRDKFG LFS[F

    Rf{f jhg{f}flfg mhgafg rhrxgaaxeg{f cfeqf rlskyrk {fga rf{f }xdkr kgk }kmfl

    jhjxf} lfs{f f}fx cfakfg lfs{f osfga dfkg$ lhbxfdk {fga }hdfe mkrhcx}lfg mfdfj

    lx}kyfg mfg mf`}fs yxr}flf$ rhcfafkjfgf df{flg{f lfs{f kdjkfe'

    [oa{flfs}f$ Rhy}hjchs 3966

    Yhgxdkr

    GHMK GXASOEO

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    p

    FCR]SFL

    YHGAFSXE DKGALXGAFG CKRGKR$ R]SF]HAK OYHSFRK MFG

    FMOYRK ]HLGODOAK RHCFAFK PFSKFCHD YHJOMHSFRK

    ]HSEFMFY LKGHSNF OYHSFRKOGFD YFMF RHG]SF KGMXR]SK

    LHSFNKGFG LXDK] MK JFGMKGA CFG]XD [OA[FLFS]F

    Ghmk Gxasoeo

    Xgkphsrk}fr Yhjcfgaxgfg Gfrkogfd Ph}hsfg [oa{flfs}f

    3966

    ]xnxfg yhghdk}kfg kgk fmfdfe> 6+ xg}xl jhgah}fexk mfg jhgafgfdkrf yhsfgr}sf}hak oyhsfrk }hsefmfy lkghsnf oyhsfrkogfd$ 3+ xg}xl jhgah}fexk mfg

    jhgafgfdkrf yhsfg fmoyrk }hlgodoak mfdfj jhjyhslxf} yhgafsxe fg}fsf r}sf}hak

    oyhsfrk }hsefmfy lkghsnf oyhsfrkogfd$ mfg 2+ xg}xl jhgah}fexk mfg jhgafgfdkrf

    yhsfg fmoyrk }hlgodoak mfdfj jhjyhslxf} yhgafsxe fg}fsf r}sf}hak oyhsfrk

    }hsefmfy lkghsnf oyhsfrkogfd'

    Yhghdk}kfg kgk mkdflfrfgflfg yfmf cxdfg Nxdk rfjyfk mhgafg Ol}ochs 3966

    mk Rhg}sf Kgmxr}sk Lhsfnkgfg Lxdk} mk Jfgmkga$ Cfg}xd$ [oa{flfs}f' Nhgkr

    yhghdk}kfg {fga mkaxgflfg fmfdfe mhrlsky}k` frorkf}k` {fga chsrk`f} ldfxrfd'

    Yoyxdfrk mfdfj yhghdk}kfg kgk chsnxjdfe 22 eojh kgmxr}s{ mhgafg }hlgkl

    yhgafjckdfg rfjyhd jhgaaxgflfg rfjydkga nhgxe/rhgrxr' Jh}omh yhgaxjyxdfgmf}f jhgaaxgflfg lxhrkoghs' Fgfdkrkr mf}f {fga mkaxgflfg fmfdfe Jxd}kpfskf}h

    Jxd}kydh Shashrrkog Fgfd{rkr %JJSF+ xg}xl jhgah}fexk fyflfe dkgalxgafg

    ckrgkr chsyhgafsxe rkagk`klfg }hsefmfy r}sf}hak oyhsfrk mfgJomhsf}hm Shashrrkog

    Fgfd{rkr %JSF+ xg}xl jhgah}fexk yhgafsxe r}sf}hak oyhsfrk }hsefmfy lkghsnf

    oyhsfrkogfd rhs}f jhgah}fexk yhsfg fmoyrk }hlgodoak %ro`} }hbegodoa{+ {fga

    jhjyhslxf} yhgafsxe r}sf}hak oyhsfrk }hsefmfy lkghsnf oyhsfrkogfd'

    Mfsk efrkd fgfdkrkr mf}f jflf mfyf} mkrkjyxdlfg rhcfafk chsklx} >

    6' Fmf yhgafsxe rkagk`klfg dkgalxgafg ckrgkr }hsefmfy mkjhgrk r}sf}hak oyhsfrk{fga jhdkyx}k > ckf{f shgmfe$ r}sf}hak `dhlrkckdk}fr$ mfg r}sf}hak yhgakskjfg'

    Gfjxg }kmfl fmf yhgafsxe rkagk`klfg dkgalxgafg ckrgkr mhgafg mkjhgrk

    lxfdk}fr'

    3' Fmf yhgafsxe rkagk`klfg mkjhgrk r}sf}hak oyhsfrk mhgafg lkghsnf oyhsfrkogfd{fga mkjomhsfrk odhe pfskfchd fmoyrk }hlgodoak %ro`} }hbegodoa{+ rhcfafk

    pfskfchd chcfr jfxyxg pfskfchd jomhsf}os {fga jhjyhslxf} lkghsnf

    oyhsfrkogfd'

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    pkk

    LF]F YHGAFG]FS

    Rhafdf yxnk mfg r{xlxs yhgxdkr yfgnf}lfg lhyfmf Rfga Nxsx Rhdfjf} ]xefg

    [hrxr Lskr}xr {fga }hdfe jhdkjyfelfg chslf}g{f$ rhekgaaf yhgxdkr mfyf}

    jhg{hdhrfklfg rlskyrk {fga chsnxmxd YHGAFSXE DKGALXGAFG CKRGKR$

    R]SF]HAK OYHSFRK MFG FMOYRK ]HLGODOAK RHCFAFK PFSKFCHD

    YHJOMHSFRK ]HSEFMFY LKGHSNF OYHSFRKOGFD YFMF RHG]SF

    KGMXR]SK LHSFNKGFG LXDK] MK JFGMKGA CFG]XD

    [OA[FLFS]F'

    Rlskyrk kgk mkrxrxg xg}xl jhdhgalfyk yhsr{fsf}fg lxsklxdxj mfdfj sfgalf

    jhghjyxe xnkfg }kgalf} fleks axgf jhjyhsodhe ahdfs rfsnfgf Hlogojk Nxsxrfg

    Jfgfnhjhg @flxd}fr Hlogojk Xgkphsrk}fr Yhjcfgaxgfg Gfrkogfd Ph}hsfg

    [oa{flfs}f'

    Yhgxdkrfg rlskyrk kgk }kmfl flfg mfyf} }hsrhdhrfklfg }fgyf mxlxgafg mfsk

    cfg{fl ykefl' Odhe lfshgf k}x$ yfmf lhrhjyf}fg kgk yhgxdkr jhgaxbfylfg

    }hskjflfrke lhyfmf >

    6' Ms' Ehsx ]sk Rx}kogo$ J'Rk rhdflx Lh}xf @flxd}fr Hlogojk NxsxrfgJfgfnhjhg

    3'

    Msf' [hl}k X}fjk$ J' Rk rhdflx morhg yhjckjckga K {fga }hdfe jhjchsklfg

    ckjckgafg mfg yh}xgnxl mfdfj yhgxdkrfg rlskyrk kgk'

    2' Msr' ]xak{o$ JJ rhdflx morhg yhjckjckga KK {fga }hdfe jhjchsklfgckjckgafg mfg yh}xgnxl mfdfj yhgxdkrfg rlskyrk kgk'

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    pkkk

    =' ]k}kl Lxrjfg}kgk$ RH$ J'Rk rhdflx morhg yhgaxnk K {fga }hdfe cfg{fljhjchsklfg rfsfg mfg jfrxlfg mfdfj yhgxdkrfg rlskyrk kgk'

    8' Qkme{ ]sk Fr}x}k$ RH$ J'Rk rhdflx morhg yhgaxnk KK {fga }hdfe cfg{fljhjchsklfg rfsfg mfg jfrxlfg mfdfj yhgxdkrfg rlskyrk kgk'

    0' Cfyfl Efmk Rxsfjh %Lh}xf Lfjyxga Jfgmkga+$ Cfyfl Rx{ogo %Loosmkgf}osRhlrk Yhgahjcfgafg Qkrf}f mfg Kgmxr}sk+$ Cfyfl Nxjflks %Lh}xf Yolmfsqkr

    Dkg}fr Jfgmkga+$ Cfyfl S] 9= r/m S] 95$ {fga }hdfe chsrhmkf jhjchsklfg

    kg`osjfrk {fga mkcx}xelfg mfg rhlfdkaxr jhjchsk knkg xg}xl jhgafmflfg

    yhghdk}kfg mk Rhg}sf Kgmxr}sk Lhsfnkfg Lxdk} mk Jfgmkga rhekgaaf mfyf}

    }hsrhdhrfklfgg{f rlskyrk kgk'

    1' Lhdxfsaflx %Fdj' Cfyfl lx Rxmkefsmno$ Kcx lx G{' Rxyfmjk$ Lflfllx Rkak}Yxs}ogo$ R' Rk+ mfg lhdxfsaf chrfs lx {fga dfkg {fga }kmfl ckrf rf{f rhcx}lfg

    rf}x yhsrf}x {fga }hdfe jhjchsklfg bkg}f lfrkeg{f mfg mxlxgafg yhgxe cfkl

    joskd jfxyxg jf}hskd'

    5' J{ Eogh{ Krmfskgk mfg lhdxfsafgg{f {fga }hdfe cfg{fl jhjcfg}x mfgrhdfdx jhjchsklfg bkg}fg{f rhs}f mxlxgafg yhgxe rfjyfk }hsrhdhrfklfgg{f

    rlskyrk kgk'

    ;' Lfs{fqfg*lfs{fqfg lx %Hlo$ Rmoekv$ Gxs$ Qkgm{+ {fga rxmfe cfg{fljhjcfg}x rfjyfk }hsrhdhrfklfgg{f rlskyrk kgk'

    69']hjfg*}hjfg lx %Fsjfg$ Ehr}k$ Rfsk$ Yf}skbl$ Mhpk$ ]{o$ Akdfga$ Fgmsh$

    Lxjf$ Noefg$ Fmk$ [xrjfg}o$ Fggf$ Fgadh$ Yxyx}$ Hgmfe$ Mkfe$ Qhddf$ Hpk$

    Nxd`klfs$ Fsdkj$ Skbl{$ Shgm{$ Goyhd$ Fgaaf$ Fgmk$ Cfafr$ Lh}x}$ Lfmhl$

    Yfgnk$ Jfk~$ Cf{x$ Fskh/Bxjk3$ Sxm{$ Xdkg$ Ehsmkg$ Mkfgf$ Hgmfga$ Yfgmx$

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    ku

    ]fsk$ Dhg{$ Fsk`$ @fskm$ Hlo$ Faxr$ Jfsqfg$ Ehgs{$ Rfcfs$ Fj{$ Xx}$

    Mekmkga$ Fckhjfg{x$ Gfgmef$ Aklf$ Momol$ Sfakd$ Mhc{$ Mkjfr$ Rfgm{$

    Efgm{$ Ehgmsk$ Fr}sf}$ Mhg{$ [xmk$ mdd+ rhs}f }kmfl lh}kgaafdfg rfefcf}*

    rfefcf} mknxsxrfg Jfgfnhjhg @flxd}fr Hlogojk Xgkphsrk}fr Yhjcfgaxgfg

    Gfrkogfd Ph}hsfg [oa{flfs}f {fga }kmfl mfyf} mkrhcx}lfg rf}x yhsrf}x {fga

    }hdfe jhgmxlxga$ jhjcfg}x$ mfg jhghjfgk yhgxdkr rhekgaaf yhgxdkrfg kgk

    mfyf} }hsrhdhrfklfg'

    66']hjfg*]hjfg lx %[xmf$ [h{hg$ Fsk`$ Fskh$ Mkmf$ Hsqkg$ Xbol$ Skfg$ Dxbl{*Rogg{$ ]o{kc$ ]fx`kl$ Hlo$ Jklo$ Efg{$ @f}fs$ Kqfg$ Mkog$ Gfjo$ Gkdf$

    Mhcc{$ ^ex$ Mhrlf*@fmnfs$ Mklf$ Sockg$ Bfe{o$ Yxax}$ }hjfg*}hjfg

    LOJYFGF ALN Yf}fdfg$ mdd+ rhs}f {fga }kmfl mfyf} mkrhcx}lfg rf}x yhsrf}x

    {fga }hdfe jhgmxlxga$ jhjcfg}x$ mfg jhghjfgk yhgxdkr rhekgaaf yhgxdkrfg

    kgk mfyf} }hsrhdhrfklfg'

    63'Rhjxf ykefl {fga jhgmoflfg mfg jhgmxlxga yhgxdkr rhekgaaf mfyf}jhg{hdhrfklfg }xafr fleks kgk mhgafg cfkl mfg dfgbfs'

    Yhgxdkr jhg{fmfsk cfeqf rlskyrk kgk nfxe mfsk lhrhjyxsgffg rhekgaaf

    jfrke yhsdx mklfnk mfg mklhjcfgalfg dhcke dfgnx}' Fleks lf}f$ yhgxdkr chsefsfy

    rhjoaf rlskyrk kgk mfyf} chsjfg`ff} mfg jhjchsklfg rxjcfgafg cfak kdjx

    yhgah}fexfg rhs}f ykefl*ykefl {fga jhjcx}xelfg'

    [oa{flfs}f$ 32 Rhy}hjchs 3966

    Yhgxdkr

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    u

    MF@]FS KRK

    Efdfjfg

    EFDFJFG NXMXD ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' k

    EFDFJFG YSFR[FSF] AHDFS ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' kk

    EFDFJFG YHSRHJCFEFG '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' kkk

    YHSG[F]FFG LHFRDKFG LFS[F ''''''''''''''''''''''''''''''''''''''''''''''''''''''' kp

    FCR]SFL''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' p

    FCR]SFB] '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' pk

    LF]F YHGAFG]FS ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' pkk

    MF@]FS KRK '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' u

    MF@]FS ]FCHD ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ukkk

    MF@]FS DFJYKSFG ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ukp

    CFC K YHGMFEXDXFG ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 6

    F' Df}fs Chdflfga Jfrfdfe '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 6

    C' Sxjxrfg Jfrfdfe ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 2

    B' ]xnxfg Yhghdk}kfg ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 2

    M' Jfg`ff} Yhghdk}kfg ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' =

    CFC KK ]KGNFXFG YXR]FLF ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 8

    F' Dfgmfrfg ]hosk '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 8

    6' Dkgalxgafg Ckrgkr '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 8

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    uk

    3' Excxgafg Dkgalxgafg Ckrgkr mfg R}sf}hak Oyhsfrk'''''''''''''''' 1

    2' R}sf}hak Oyhsfrk '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 5

    =' Excxgafg R}sf}hak Oyhsfrk mfg Fmoyrk ]hlgodoak ''''''''''''''''''' 66

    8' Fmoyrk ]hlgodoak '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 6=

    0' Fmoyrk ]hlgodoak Rhcfafk Yhjomhsfrk Excxgafg

    R}sf}hak Oyhsfrk mfg Lkghsnf Oyhsfrkogfd ''''''''''''''''''''''''''''''''' 60

    1' Lkghsnf Oyhsfrkogfd '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 61

    5' Excxgafg Dkgalxgafg Ckrgkr$ R}sf}hak Oyhsfrk$

    mfg Lkghsnf Oyhsfrkogfd '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 65

    C' Yhghdk}kfg ]hsmfexdx '' 39

    B' Lhsfgalf Logrhy}xfd '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 36

    M' Ekyo}hrkr 33

    CFC KKK JH]OMH YHGHDK]KFG ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 32

    F' Nhgkr Yhghdk}kfg '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 32

    C' Yoyxdfrk mfg ]hlgkl Yhgafjckdfg Rfjyhd ''''''''''''''''''''''''''''''''''''' 32

    B' Pfskfchd Yhghdk}kfg '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 3=

    6' Nhgkr Pfskfchd ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 38

    3' Mh`kgkrk Oyhsfrkogfd Pfskfchd ''''''''''''''''''''''''''''''''''''''''''''''''''' 38

    M' Jh}omh Yhgaxjyxdfg Mf}f '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 29

    H' Rlfdf Yhgaxlxsfg Pfskfchd ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 29

    @' Kgr}sxjhg Fdf} Xlxs ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 23

    6' Xnk Pfdkmk}fr ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 23

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    ukk

    3' Xnk Shdkfckdk}fr '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 28

    A' ]hlgkl Fgfdkrkr Mf}f ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 20

    CFC KP EFRKD YHGHDK]KFG MFG YHJCFEFRFG'''''''''''''''''''''''''''''' 25

    F' Lfsfl}hskr}kl shryogmhg''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 25

    C' Fgfdkrkr Efrkd ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 2;

    B' Yhjcfefrfg '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ==

    CFC P LHRKJYXDFG MFG RFSFG ''''''''''''''''''''''''''''''''''''''''''''''''''''''''' =5

    F' Lhrkjyxdfg ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' =5

    C' Rfsfg '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' =;

    MF@]FS YXR]FLF ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 89

    DFJYKSFG

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    ukkk

    MF@]FS ]FCHD

    ]fchd KKK'6 Efrkd Xnk Pfdkmk}fr Pfskfchd Dkgalxgafg Ckrgkr ''''''''''''''''''''''''''''''''''''' 22

    ]fchd KKK'3 Efrkd Xnk Pfdkmk}fr Pfskfchd R}sf}hak Oyhsfrk ''''''''''''''''''''''''''''''''''''''''' 2=

    ]fchd KKK'2 Efrkd Xnk Pfdkmk}fr Pfskfchd Fmoyrk ]hlgodoak '''''''''''''''''''''''''''''''''''''' 2=

    ]fchd KKK'= Efrkd Xnk Pfdkmk}fr Pfskfchd Lkghsnf Oyhsfrkogfd ''''''''''''''''''''''''''''''''''' 28

    ]fchd KKK'8 Efrkd Xnk Shdkfckdk}fr ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 20

    ]fchd KP'6 Yso`kd Yhsxrfeffg Eojh Kgmxr}sk '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 25

    ]fchd KP'3 Efrkd Yhgaxnkfg Yhgafsxe Dkgalxgafg Ckrgkr

    ]hsefmfy R}sf}hak Oyhsfrk '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' =9

    ]fchd KP'2 Efrkd Yhgaxnkfg Yhgafsxe R}sf}hak Oyhsfrk ]hsefmfy Lkghsnf

    Oyhsfrkogfd ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' =3

    ]fchd KP'= Efrkd Yhgaxnkfg Yhsfg Fmoyrk ]hlgodoak %Ro`} ]hbegodoa{+

    Jhjomhsfrk Fg}fsf R}sf}hak Oyhsfrk Mhgafg Lkghsnf Oyhsfrkogfd ' '''''' =2

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    6

    CFC K

    YHGMFEXDXFG

    F' Df}fs Chdflfga JfrfdfeLo}f [oa{flfs}f jhsxyflfg lo}f {fga lojydhlr$ rhdfkg }hslhgfd

    rhcfafk lo}f yhdfnfs$ lo}f kgk nxaf }hslhgfd rhcfafk lo}f qkrf}f' Cfg{fl

    qkrf}fqfg {fga chslxgnxga lh lo}f }hsrhcx} }kmfl xg}xl rhlhmfs chsdkcxs f}fx

    nxaf xg}xl r}xmk cfgmkga$ }h}fyk nxaf jhjyhdfnfsk mfhsfe*mfhsfe qkrf}f {fga

    jhg{kjyfg cfg{fl bhsk}f mkmfdfjg{f' Rfdfe rf}x chslfe {fga jxgbxd mhgafg

    fmfg{f qkrf}fqfg {fga chslxgnxga lh Lfcxyf}hg Cfg}xd fmfdfe fmfg{f

    dfyfgafg yhlhsnffg cfsx rhcfafk yhgnfnf lhsfnkgfg*lhsfnkgfg mfhsfe rh}hjyf}'

    Cfg{fl lhsfnkgfg {fga fmf mk qkdf{fe Lfcxyf}hg Cfg}xd$ rfdfe rf}xg{f {fga

    }hslhgfd fmfdfe Rhg}sf Kgmxr}sk Lhsfnkgfg Lxdk} {fga fmf mk Jfgmkga$ Cfg}xd$

    [oa{flfs}f'

    Cfak yfsf qkrf}fqfg {fga ehgmfl jhjkdklk lhgfga*lhgfgafg jflf

    }hjyf} kgk bobol xg}xl mk lxgnxgak' Cfg{fl ysomxl {fga chscfefg cflx lxdk}

    mknxfd mk rhg}sf kgmxr}sk kgk' Chchsfyf ysomxl {fga mknxfd$ fg}fsf dfkg < rhyf}x

    lxdk}$ }fr lxdk}$ klf} ykgaafga lxdk}$ }oyk$ rfsxga }fgafg$ nflh} lxdk}$ loyhs$ mdd'

    Yfgarf yfrfs {fga rhjflkg jhgnfgnklfg kgkdfe {fga lhjxmkfg jhjcxdf}lfg

    gkf} Rhg}sf Kgmxr}sk Lhsfnkgfg Lxdk} mk Jfgmkga xg}xl mfyf} rhjflkg chsrfkga

    mfg mkykdke odhe logrxjhg' Odhe lfshgf k}x$ yhsxrfeffg kgk mk}xg}x} xg}xl

    rhjflkg lh}f} mfdfj jhgnfaf lxfdk}fr ysomxlg{f rhs}f lxfdk}fr df{fgfg {fga

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    3

    cfkl' Rhdfkg jhgbfsk dfcf$ rhg}sf kgmxr}sk lhsfnkgfg lxdk} kgk nxaf jhjyxg{fk

    }xnxfg dfkg$ {fk}x > jhgbky}flfg dfyfgafg yhlhsnffg$ jhg{hmkflfg lhcx}xefg

    logrxjhg$ mfg jhgfjyxga ysomxl rhnhgkr mfsk yfsf yhgaxrfef

    Rhg}sf kgmxr}sk lhsfnkgfg lxdk} kgk rhbfsf logrkr}hg jhgahjcfgalfg

    ysomxlg{f mhgafg jhj`olxrlfg mksk yfmf yhgkgalf}fg yhdf{fgfg lhyfmf

    yhdfgaafg rhs}f yhgkgalf}fg lkghsnf oyhsfrkogfd yhsxrfeffg axgf }hsbfyfkg{f

    ckrgkr yhsxrfeffg rhbfsf lhrhdxsxefg' Dfgalfe kgk jhgbhsjkglfg lojk}jhg

    yhsxrfeffg xg}xl jhgnfaf shfckdk}fr yhdf{fgfg lhyfmf yhdfgaafg' Chchsfyf

    bfsf xg}xl jhgnfaf lojk}jhg yhsxrfeffg mfyf} mkdflxlfg mhgafg

    jhgakjydhjhg}frklfg r}sf}hak oyhsfrk {fga cfkl$ yhg{hsfyfg }hlgodoak

    jomhsg$ mfg yhs}kjcfgafg }hg}fga dkgalxgafg ckrgkr xg}xl jhgbfyfk

    lhrxlrhrfg mfdfj yhsrfkgafg' Chchsfyf `fl}os*`fl}os {fga jhjyhgafsxek

    lkghsnf oyhsfrkogfd {fga fmf mfdfj yhghdk}kfg kgk fmfdfe dkgalxgafg ckrgkr$

    r}sf}hak oyhsfrk$ mfg fmoyrk }hlgodoak'

    Mhgafg jhgakjydhjhg}frklfg r}sf}hak oyhsfrk {fga cfkl$ yhg{hsfyfg

    }hlgodoak jomhsg$ mfg yhs}kjcfgafg }hg}fga dkgalxgafg ckrgkr jflf

    mkefsfylfg rhg}sf kgmxr}sk lhsfnkgfg lxdk} kgk mfyf} chsrfkga mfg }h}fy jhgnfmk

    ykdkefg cfak logrxjhg' Mhgafg fmfg{f efd }hsrhcx}$ jflf mfyf} rhjflkg

    jhjcxlf dfyfgafg yhlhsnffg cfkl cfak jfr{fsflf} rhlk}fs f}fx yxg mk dxfs

    qkdf{fe'

    Mhgafg mhjklkfg$ jflf rhjflkg cfg{fl yhg{hsfyfg }hgfaf lhsnf'

    Rhdfkg k}x$ rhg}sf kgmxr}sk lhsfnkgfg lxdk} {fga fmf mk Jfgmkga kgk nxaf mfyf}

    jhjchsklfg rxjcfgarkeg{f mfdfj jhgkgalf}lfg yhgmfyf}fg mfhsfe

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    2

    Lfcxyf}hg Cfg}xd' Mfdfj yhghdk}kfg kgk$ rfdfe rf}x yhsjfrfdfefg {fga mkfdfjk

    yhsxrfeffg fmfdfe yfmf fryhl yhjfrfsfg mfg jomfd' Chsmfrfslfg df}fs

    chdflfga mk f}fr mfg yhg}kgag{f rhcxfe yhsxrfeffg mfdfj jhgnfaf lkghsnf

    oyhsfrkogfdg{f$ jflf yhghdk}k }hs}fskl xg}xl jhgafmflfg yhghdk}kfg jhgahgfk

    Yhgafsxe Dkgalxgafg Ckrgkr$ R}sf}hak Oyhsfrk Mfg Fmoyrk ]hlgodoak

    Rhcfafk Pfskfchd Yhjomhsfrk ]hsefmfy Lkghsnf Oyhsfrkogfd Yfmf Rhg}sf

    Kgmxr}sk Lhsfnkgfg Lxdk} Mk Jfgmkga Cfg}xd [oa{flfs}f'

    C' Sxjxrfg JfrfdfeChsmfrfslfg df}fs chdflfga mkf}fr$ jflf yhgxdkr jhsxjxrlfg jfrfdfe

    yhghdk}kfg rhcfafk chsklx} >

    6' Fyflfe fmf yhgafsxe rkagk`klfg dkgalxgafg ckrgkr }hsefmfy r}sf}hakoyhsfrk ?

    3' Fyflfe fmf yhgafsxe rkagk`klfg r}sf}hak oyhsfrk }hsefmfy lkghsnfoyhsfrkogfd ?

    2' Fyflfe fmf yhsfg fmoyrk }hlgodoak mfdfj jhjyhslxf} yhgafsxe r}sf}hakoyhsfrk }hsefmfy lkghsnf oyhsfrkogfd ?

    B' ]xnxfg Yhghdk}kfg6'

    Xg}xl jhgah}fexk mfg jhgafgfdkrf yhsfg dkgalxgafg ckrgkr }hsefmfy

    r}sf}hak oyhsfrk'

    3' Xg}xl jhgah}fexk mfg jhgafgfdkrf yhsfg r}sf}hak oyhsfrk }hsefmfy lkghsnfoyhsfrkogfd'

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    =

    2' Xg}xl jhgah}fexk mfg jhgafgfdkrf yhsfg fmoyrk }hlgodoak mfdfjjhjyhslxf} yhgafsxe fg}fsf r}sf}hak oyhsfrk }hsefmfy lkghsnf oyhsfrkogfd'

    M' Jfg`ff} Yhghdk}kfgEfrkd yhghdk}kfg kgk mkefsfylfg mfyf} chsjfg`ff} >

    6' Cfak Rhg}sf Kgmxr}sk Lhsfnkgfg Lxdk} JfgmkgaEfrkd mfsk yhghdk}kfg kgk mkefsfylfg mfyf} jhjchsklfg jfrxlfg mfg cfefg

    yhs}kjcfgafg axgf jhgkgalf}lfg lkghsnf oyhsfrkogfd yhsxrfeffg rhekgaaf

    mfyf} rhjflkg chslhjcfga'

    3' Cfak Xgkphsrk}fr Yhjcfgaxgfg Gfrkogfd PH]HSFG [oa{flfs}fRhcfafk cfefg sh`hshgrk cfak yfsf yhjcfbf {fga jhgafmflfg yhghdk}kfg

    rhnhgkr mfg jhgfjcfe lhyxr}flffg lexrxrg{f cfak @flxd}fr Hlogojk

    Nxsxrfg Jfgfnhjhg'

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    8

    CFC KK

    ]KGNFXFG YXR]FLF

    F' Dfgmfrfg ]hosk6' Dkgalxgafg Ckrgkr

    f' Yhgahs}kfg Dkgalxgafg CkrgkrDkgalxgafg ckrgkr fmfdfe rhafdf rhrxf}x {fga jhjyhgafsxek

    fl}kpk}fr ckrgkr mfdfj rxf}x dhjcfaf osafgkrfrk f}fx yhsxrfeffg'

    Mfdfj yhghdk}kfg kgk mkjhgrk dkgalxgafg ckrgkr {fk}x ckf{f ckrgkr$

    lh}hsrhmkffg }hgfaf lhsnf$ }kgalf} yhsrfkgafg$ mfg mkgfjkrjh yfrfs'

    c' Mkjhgrk*Mkjhgrk Dkgalxgafg CkrgkrDkgalxgafg osafgkrfrk jhsxyflfg pfskfchd {fga rfgaf} yhg}kga

    mfdfj jhghg}xlfg r}sf}hak ckrgkr yhsxrfeffg mfg mkyfgmfga rhcfafk

    }shgm yhsxcfefg {fga mfyf} jhgbky}flfg lhrhjyf}fg mfg }fg}fgafg

    cfak osafgkrfrk %Rqfjkmfrr & Ghqhdd$ 6;51+' Dkgalxgafg ckrgkr

    jhgnfmk hdhjhg lfxrfd mfdfj excxgafg r}sf}hak oyhsfrk mfg lkghsnf

    ckrgkr yhsxrfeffg rhekgaaf osafgkrfrk yhsdx jhdflxlfg #rbfggkga

    hgpksogjhg}# rhbfsf chslhrkgfjcxgafg xg}xl jhgnfaf lhdfgarxgafg

    ekmxy osafgkrfrk'

    Dk}hsf}xs logrhy}xfd }hg}fga dkgalxgafg ckrgkr }hdfe

    mklhjcfgalfg mfdfj dk}hsf}xs jfgfnhjhg %Mhrr & Chfsm$ 6;5= Yhs}fjf$ fdfrfg ckf{f' Fydklfrk

    }hlgodoak mfdfj yhsxrfeffg mfyf} jhgxsxglfg ckf{f mhgafg bfsf

    jhgxsxglfg ckf{f jf}hskfd$ }hgfaf lhsnf$ ckf{f mkr}skcxrk' Fdfrfg lhmxf$

    lxfdk}fr$ fydklfrk }hlgodoak mfyf} jhgkgalf}lfg lxfdk}fr ysomxl mfg

    kgopfrk mhgafg bfsf jhjkgkjfdlfg }kgalf} lhsxrflfg ysomxl mfg

    jhgahdkjkgfrk rxjchs mf{f }hscxfga' Fdfrfg lh}kaf$ `dhlrkckdk}fr$ fydklfrk

    }hlgodoak chsjfg`ff} xg}xl jhgkgalf}lfg pfskfrk ysomxl mfg yhgbfyfkfg

    hu}hgrkph bxr}ojk~f}kog' Xg}xl jhjyhsodhe yhgkgalf}fg yfgarf yfrfs

    mfdfj dkgalxgafg lojyh}k}k`$ yhsxrfeffg efsxr dhcke `dhlrkchd mfdfj

    oyhsfrk mfg jhjxfrlfg rhajhg yfrfs$ rhekgaaf fydklfrk }hlgodoak rfgaf}

    mkyhsdxlfg xg}l jhgmxlxga yhgbfyfkfg }xnxfg `dhlrkckdk}fr yhsxrfeffg'

    Fdfrfg lhhjyf}$ yhgakskjfg$ }hlgodoak jhgmxlxga }hsbky}fg{f lhbhyf}fg

    yhgakskjfg {fga mkxlxs jhdfdxk dhfm }kjh %qfl}x }xgaax+ {fga

    mkyhsdxlfg' Jkrfdg{f$ fydklfrk HMK %hdhb}sogkb mf}f kg}hsbefgah+ mfg

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    6=

    jhrkg `fu rhbfsf o}ojf}kr mfy} jhgxsxglfg qfl}x {fga mkyhsdxlfg xg}l

    jhgakskjlfg kg`osjfrk mfsk rf}x dolfrk lh dolfrk {fga dfkg mfg

    jhgxsxglfg qfl}x }xgaax xg}xl yhdf{fgfg jfxyxg oyhsfrk'

    Yhghdk}kfg Rxdfkjfg h} fd %3992+ mkdflxlfg mhgafg chsmfrfslfg

    lhsfgalf bog}kgahgb{ xg}xl jhjcxl}klfg cfeqf }hlgodoak mfg

    dkgalxgafg jhjomhsfrk excxgafg fg}fsf r}sf}hak ckrgkr mfg lkghsnf

    yhsxrfeffg' Mfsk yhsryhl}k` log}kgahgrk$ }hlgodoak mkyfgmfga rhcfafk

    jomhsf}kga pfskfcdh' ]hlgodoak jhjchsklfg lhrhjyf}fg cf}k yhsxrfeffg

    xg}xl jhjyhsodhe lhxgaaxdfg lojyh}k}k`' ]h}fyk xg}xl jhgmfyf}lfg

    lhxgaaxdfg lojyh}k}k`$ yhsxrfeffg yhsdx jhg{hdfsfrlfg }hlgodoak mhgafg

    jfgx`fb}xskga }frl xg}xl jhjyhscfklk lkghsnf yhsxrfeffg' Efrkd r}xmk

    jhgxgnxlfg cfeqf }hlgodoak mfg dkgalxgafg jhjomhsfrk excxgafg

    fg}fsf r}sf}hak ckrgkr mfg lkghsnf yhsxrfeffg' Jomhd yhghdk}kfg Rxdfkjfg h}

    fd %3992+ mklhjcfgalfg chsmfrfslfg yhgmhlf}fg bog}kgahgb{ {fga

    jhgh}fylfg cfeqf lhrxlrhrfg lkghsnf yhsxrfeffg mkyhgafsxek odhe

    lfyfckdk}fr yhsxrfeffg }hslfk} mhgafg bog}kgahgb{ f}fx jomhsf}kga

    pfskfcdh rhyhs}k }hlgodoak mfg dkgalxgafg'

    8' Fmoyrk ]hlgodoak]hlgodoak mkmh`kgkrklfg rhcfafk lhjfjyxfg jhgahgfdk jfrfdfe*

    jfrfdfe }hlgkr mfg jhgahlrydok}frk logrhy*logrhy {fga mfyf}

    jhjhbfelfg jfrfdfe }hlgkr {fga fmf' ]hlgodoak jhsxyflfg yhsfdf}fg

    f}fx yhsfgalf}$ rhyhs}k hvxkyjhg}$ ro`}qfsh$ mfg efsmqfsh {fga

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    68

    mkaxgflfg xg}xl jhjhbfelfg jfrfdfe oyhsfrkogfd rhbfsf h`hl}k` mfdfj

    rxf}x osafgkrfrk %Fx}koh & Dhkjfghg$ 6;;8+'

    Lojyh}krk ckrgkr rff} kgk jhgxg}x} yhsxrfeffg xg}xl jhgafjckd

    }kgmflfg yhg}kga$ {fk}x < jhjkdke rf}x f}fx dhcke ro`} }hbegodoa{ {fga fmf

    {fk}x NK] %Nxr} Kg ]kjh+$ ]VJ %]o}fd Vxfdk}{ Jfgfahjhg}+$ JSY

    %Jf}hskfd Shvxkshjhg} Ydfggkga+$ mfg ]YJ %]o}fd Ysomxb}kph

    Jfkg}hgfgbh+' ]VJ fmfdfe oy}kjfrk lkghsnf yfmf rhjxf cfakfg mfg

    `xgark oyhsfrk$ ysorhmxs$ r{r}hj$ yhgahgmfdkfg$ r}sxl}xs$ mfg lxd}xs

    osafgkrfrk %Qfsgobl$ 6;;0+' ]VJ jhsxyflfg ysoasfj yhscfklfg }hsxr

    jhghsxr {fga mkdflxlfg rhbfsf chs}fefy mfg }kmfl yhsgfe chsfleks %Roefd

    & ]hs~koprl{$ 3999+' NK] jhsxyflfg rhyhsfgalf} jh}omh f}fx }hlgkl {fga

    mkfydklfrklfg yfmf rk}hj yhjchdkfg `xgark yfcsklfrk mfg `xgark

    yhgakskjfg ' @kdoro k NK] {fk}x jhgahdkjkgfrk rhjxf fl}kpk}fr {fga }kmfl

    yhg}kga mfg }kmfl jhjchsklfg gkdfk }fjcfe mkjfgfyxg fl}kpk}fr k}x chsfmf

    %[frkg & Qf`f$ 6;;1+' JSY jhsxyflfg }hlgkl yhsjkg}ffg mhyhgmhg

    {fga jhgaaxgflfg ckdd o` jf}hskfd$ yhsrhmkffg $ huyhb}hm shbhkphm$ mfg

    JYR %jfr}hs ysomxb}kog rbehmxdh+ xg}l jhghg}xlfg lhcx}xefg jf}hskfd

    %Ehk~hs & Shgmhs$ 399=+' Rhmfgalfg ]YJ fmfdfe yhgmhlf}fg kgopf}k`

    xg}xl yhsfqf}fg yhsfdf}fg %efsmqfsh f}fx ro`}qfsh+ mfg jhrkg yfcskl'

    Kjydhjhg}frk ]YJ jhjhsklfg log}skcxrk mfdfj jhgaxsfgak qosl kg

    ysoashrr$ jhgkgalf}lfg lxfdk}fr ysomxl$ jhgaxsfgak qfl}x rkldxr

    ysomxlr$ mfg rfgaf} h`hl}k` xg}xl oy}kjfrk jhrkg mfg yhsfdf}fg %]rfga &

    Befg$ 3999+'

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    60

    0' Fmoyrk ]hlgodoak Rhcfafk Yhjomhsfrk Excxgafg R}sf}hak Oyhsfrkmfg Lkghsnf Oyhsfrkogfd

    Chchsfyf krx jfgx`fl}xs {fga jhgnfmk }fg}fgafg yhsxrfeffg

    rhdfjf kgk fmfdfe cfafkjfgf jhgaxsfgak dhfm }kjh xg}xl jhjxfrlfg

    logrxjhg$ yhgahgfdfg ysomxl cfsx {fga dhcke bhyf} lh yfrfs$ `dhlrkckdk}fr

    mfdfj chsfmfy}frk mhgafg yhsxcfefg mfdfj yfrfs$ jhjyhscfklk lxfdk}fr

    ysomxl mfg yhdf{fgfg logrxjhg %Rxg$ 3999+' Yhgaaxgffg }hlgodoak

    jhgfqfslfg bfsf xg}l jhjyhscfklk ysomxl {fga mk mhrfkg$

    mklhjcfgalfg mfg mknxfd yfmf yfrfs kgmxr}skfd' ]hlgodoak jhgnfmk

    rhgnf}f {fga chsgkdfk cfak yhsxrfeffg xg}l jhgaefmfyk yhgkgalf}fg

    }fg}fgafg mfdfj kgmxr}s{ jfgx`fl}xs %Exg}$ 6;5;< Goosk$ 6;;9 mklx}ky

    mfdfj Dfafbh & Coxsafxd}$ 3992+' Jhdfdxk fydklfrk }hlgodoak$ yhsxrfeffg

    mfyf} jhgaxsfgak fl}kpk}fr {fga }kmfl jhgaefrkdlfg gkdfk }fjcfe {fga

    bhgmhsxga jhgnfmk chcfg ckf{f ysomxlrk yfmf rh}kfy fl}kpk}fr ysomxlrk'

    Rhdfkg k}x jhdfdxk fydklfrk }hlgodoak$ ysorhr `dhlrkchd {fga jhjxgalkglfg

    yhsxrfeffg xg}xl jhgfqfslfg sfgah ysomxl mfg jhdflxlfg yhscfklfg

    h`krkhgrk mfyf} mk}kgalf}lfg %Dfafbh & Cfoxsafxd}$ 3992+'

    Rxdfkjfg h}' fd' %3992+ nxaf jhgahjxlflfg yhsdxg{f

    jhg{hdfsfrlfg }hlgodoak mhgafg r}sf}hak yhsxrfeffg' Yhsxrfeffg {fga

    jhdflxlfg fmoyrk }hlgodoak mhgafg r}sf}hak flfg mfyf} jhjyhscfklk

    lkghsnf yhsxrfeffg' ]hlgodoak mkyfgmfga rhcfafk pfskfchd yhjomhsfrk

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    lh}hsrhmkffg }hgfaf lhsnf$ }xnxe yhsg{f}ffg mkaxgflfg xg}xl jhgaxlxs

    }fnfjg{f yhsrfkgafg$ mfg hjyf} yhsg{f}ffg mkaxgflfg xg}xl

    jhgaxlxs mkgfjkrjh yfrfs' Rlos 6 jhgakgmklfrklfg rfgaf} shgmfe

    rfjyfk mhgafg rlos 8 jhgakgmklfrklfg rfgaf} }kgaak'

    c' R}sf}hak oyhsfrkR}sf}hak oyhsfrk fmfdfe rhyhsfgalf} rfrfsfg$ shgbfgf$ mfg

    lhcknflfg {fga jhgnfcfslfg cfafkjfgf `xgark oyhsfrk jhgxgnfga

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

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    31

    r}sf}hak ckrgkr osafgkrfrk' Mfdfj yhghdk}kfg kgk mkjhgrk r}sf}hak oyhsfrk$

    }hsmksk mfsk> ckf{f$ lxfdk}fr$ `dhlrkckdk}fr$ mfg yhgakskjfg' Kgmklf}os*

    kgmklf}os r}sf}hak oyhsfrk mfdfj yhghdk}kfg kgk fmfdfe >

    6+ R}sf}hak ckf{f shgmfe$ jhdkyx}k >f+ Jhgxsxglfg ckf{f yhs xgk}c+ Jhgxsxglfg ckf{f jf}hskfd/cfefgb+ Jhgxsxglfg ckf{f ophsehfmm+ Jhgxsxglfg ckf{f yhsrhmkffg

    3+ R}sf}hak lxfdk}fr$ jhdkyx}k >f+ Jhgxsxglfg }kgalf} lhsxrflfgc+ Jhjyhscfklk lkghsnf mfg lhfgmfdfg ysomxlb+ Jhjyhscfklk lxfdk}fr yhjfrol/phgmosm+ Jhjyhsodhe rhs}k`klfrk lxfdk}fr }kgalf} kg}hsgfrkogfdh+ Jhjyhsodhe rhs}k`klfrk lxfdk}fr }kgalf} dolfd

    2+ R}sf}hak @dhlrkckdk}fr$ jhdkyx}k >f+ Jhgxsxglfg }hgaafga qfl}x yfcsklfrkc+ Jhgxsxglfg }hgaafga qfl}x yhsodhefg cfefg jhg}fe mfg

    yhghskjffg

    b+ Jhgxsxglfg qfl}x yhgahjcfgafg ysomxl cfsxm+

    Jhgxsxglfg qfl}x rh} xy/befgah*ophs %qfl}x xg}xl

    jhg{kfylfg rxf}x jhrkg f}fx ysorhr xg}xl ysomxlrk+

    h+ Jhgkgalf}lfg jomhd mfg pfskfrk ysomxl

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

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    35

    =+ R}sf}hak yhgakskjfg$ jhdkyx}k >f+ Jhgkgalf}lfg lhfgmfdfg yhgakskjfgc+ Jhgkgalf}lfg lhbhyf}fg yhgakskjfgb+ Jhjyhscfklk df{fgfg rhchdxj yhgnxfdfg mfg yhgmxlxga {fga

    chsrk`f} }hlgkr

    m+ Jhjyhscfklk cfg}xfg yhdf{fgfg }hlgkr lhyfmf yhdfgaafgh+ Jhjyhscfklk yhdf{fgfg rh}hdfe yhgnxfdfg

    Jfrkga*jfrkga yhs}fg{ffg mkxlxs mhgafg jhgaxgflfg rlfdf

    dklhs} 8 yokg} xg}xl jhgaxlxs }kgalf} jhgbhsjkglfg }kgalf}

    yhghlfgfg r}sf}hak yfcsklfrk yhsxcfefg' Hjyf} yhs}fg{ffg mkaxgflfg

    xg}xl jhgaxlxs r}sf}hak ckf{f$ hgfj yhs}fg{ffg mkaxgflfg xg}xl

    jhgaxlxs r}sf}hak lxfdk}fr$ dkjf yhs}fg{ffg mkaxgflfg xg}xl

    jhgaxlxs `dhlrkckdk}fr$ mfg dkjf yhs}fg{ffg mkaxgflfg xg}xl

    jhgaxlxs r}sf}hak yhgakskjfg' Rlos 6 jhgakgmklfrklfg rfgaf} }kmfl

    yhg}kga rfjyfk mhgafg rlos 8 jhgakgmklfrklfg rfgaf} yhg}kga'

    b' Fmoyrk }hlgodoak]hlgodoak mkmh`kgkrklfg rhcfafk lhjfjyxfg jhgahgfdk

    jfrfdfe*jfrfdfe }hlgkr mfg jhgahlrydok}frk logrhy*logrhy {fga

    mfyf} jhjhbfelfg jfrfdfe }hlgkr {fga fmf' ]hlgodoak jhsxyflfg

    yhsfdf}fg f}fx yhsfgalf} rhyhs}k < hvxkyjhg}$ ro`}qfsh$ mfg efsmqfsh$

    {fga mkaxgflfg xg}xl jhjhbfelfg jfrfdfe oyhsfrkogfd rhbfsf h`hl}k`

    mfdfj rxf}x osafgkrfrk %Fx}koh & Dhkjfghg$ 6;;8+' Mfdfj yhghdk}kfg

    kgk yhghdk}k efg{f jhgafjckd rf}x mkjhgrk mfsk fmoyrk }hlgodoak$

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

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    3;

    {flgk< ro`} }hbegodoa{ mklfshgflfg yhsxrfeffg {fga mk}hdk}k efg{f

    jhgafmoyrk ro`} }hbegodoa{ mfg }kmfl jhgafmoyrk efsm }hbegodoa{'

    Kgmklf}os mfdfj ro`} }hbegodoa{$ jhdkyx}k >

    6+ NK] %Nxr} Kg ]kjh+3+ ]VJ %]o}fd Vxfdk}{ Jfgfahjhg}+2+ JSY %Jf}hskfd Shvxkshjhg}r Ydfggkga+=+ ]YJ %]o}fd Ysomxb}kph Jfgkg}fgfgbh+'

    Jfrkga*jfrkga yhs}fg{ffg mkxlxs mhgafg jhgaxgflfg rlfdf

    dklhs} 8 yokg} {fga mkaxgflfg xg}xl jhgaxlxs }kgalf} fmoyrk

    }hlgodoak' Rlos 6 jhgakgmklfrklfg rfgaf} }kmfl jhgafmoyrk rfjyfk

    mhgafg rlos 8 jhgakgmklfrklfg rfgaf} }kgaak'

    m' Lkghsnf oyhsfrkogfdLh}hyf}fg xlxsfg lkghsnf {fga mkaxgflfg mfdfj rxf}x

    yhghdk}kfg }hsafg}xga yfmf rk}xfrk mfg lhxgklfg logmkrk mfdfj rxf}x

    r}xmk' Rfgaf} rxdk} xg}xl jhgh}fylfg xlxsfg }xgaafd lhrxlrhrfg

    ckrgkr' Odhe lfshgf k}x$ lh}hslfk}fg fg}fsf jfgx`fl}xs mhgafg rhjxf

    xlxsfg {fga }hsrhmkf mfg mk}hskjf rhbfsf xjxj yhsdx mkfgfdkrf

    %Mhjh}hs$ 3992+' Lkghsnf oyhsfrkogfd rfgaf} }hslfk} hsf} mhgafg rkr}hj

    yhgahgmfdkfg jhgfnhjhg yhsxrfeffg {fga chsrfgalx}fg' Mfdfj

    yhghdk}kfg kgk kgmklf}os*kgmklf}os mfdfj lkghsnf oyhsfrkogfd yhsxrfeffg

    mfyf} mkxlxs jhdfdxk >

    6+ Ysomxl}k`k}fr3+ Ckf{f

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    29

    2+ Lxfdk}fr=+ @dhlrkckdk}fr8+ Lhjfjyxfg yhgakskjfg

    Jfrkga*jfrkga yhs}fg{ffg mkxlxs mhgafg jhgaxgflfg rlfdf

    dklhs} 8 yokg} {fga mkaxgflfg xg}xl jhgaxlxs lkghsnf oyhsfrkogfd'

    Rlos 6 jhgakgmklfrklfg rfgaf} }kmfl yhg}kga rfjyfk mhgafg rlos 8

    jhgakgmklfrklfg rfgaf} yhg}kga'

    M' Jh}omh Yhgaxjyxdfg Mf}fJh}omh yhgaxjyxdfg mf}f {fga mkaxgflfg mfdfj yhghdk}kfg kgk fmfdfe

    mhgafg jhgaaxgflfg lxhrkoghs' Lxhrkoghs jhsxyflfg }hlgkl yhgaxjyxdfg

    mf}f {fga mkdflxlfg mhgafg bfsf jhjchsk rhyhsfgalf} yhsg{f}ffg f}fx

    yhs}fg{ffg }hs}xdkr lhyfmf shryogmhg xg}xl mknfqfcg{f' Mfdfj yhghdk}kfg kgk$

    rk`f} lxhrkoghs chsrk`f} }hs}x}xy rhekgaaf yhs}fg{ffg/yhsg{f}ffg chrhs}f

    nfqfcfgg{f rxmfe mkrhmkflfg odhe yhghdk}k' Rfrfsfg lxhrkoghs mk}xnxlfg odhe

    22 yhjkdkl eojh kgmxr}sk'

    H' Rlfdf Yhgaxlxsfg PfskfchdRlfdf yhgaxlxsfg jhsxyflfg lhrhyflf}fg {fga mkaxgflfg rhcfafk

    fbxfg xg}xl jhghg}xlfg yfgnfga yhgmhlg{f kg}hspfd {fga fmf mfdfj fdf}

    xlxs$ rhekgaaf fdf} xlxs }hsrhcx} ckdf mkaxgflfg mfdfj yhgaxlxsfg flfg

    jhgaefrkdlfg mf}f lxfg}k}f}k` %Rxak{ogo$ 3998+' Rhrxfk mhgafg ekyo}hrkr

    mfdfj yhghdk}kfg kgk$ jflf fmf = lojyoghg x}fjf mfdfj yhghdk}kfg kgk$ {fk}x >

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    26

    pfskfchd dkgalxgafg$ r}sf}hak oyhsfrk$ fmoyrk }hlgodoak$ mfg lkghsnf

    oyhsfrkogfd' Rlfdf dklhs} mkaxgflfg xg}xl jhgaxlxs rklfy$ yhgmfyf}$ mfg

    yhsrhyrk rhrhosfga f}fx rhlhdojyol osfga }hg}fga `hgojhgf rorkfd'

    Mfdfj yhghdk}kfg$ `hgojhgf rorkfd kgk }hdfe mk}h}fylfg rhbfsf ryhrk`kl

    odhe yhghdk}k$ {fga rhdfgnx}g{f mkrhcx} rhcfafk pfskfchd yhghdk}kfg' Mhgafg

    rlfdf dklhs}$ jflf pfskfchd {fga flfg mkxlxs mknfcfslfg jhgnfmk kgmklf}os

    pfskfchd' Lhjxmkfg kgmklf}os }hsrhcx} mknfmklfg rhcfafk }k}kl }odfl xg}xl

    jhg{xrxg k}hj*k}hj kgr}sxjhg} {fga mfyf} chsxyf yhsg{f}ffg f}fx yhs}fg{ffg

    %Rxak{ogo$ 399;+' Nfqfcfg rh}kfy k}hj kgr}sxjhg} {fga jhgaaxgflfg rlfdf

    dklhs} jhjyxg{fk asfmkfrk mfsk rfgaf} york}k` rfjyfk rfgaf} ghaf}k`' Mhgafg

    rlfdf dklhs} kgk mkefsfylfg mfyf} jhjxmfelfg yhghdk}k mfdfj yhg{xrxgfg

    mf`}fs yhs}fg{ffg f}fx yhsg{f}ffg lxhrkoghs mhgafg }hsr}sxl}xs' Rlfdf Dklhs}

    {fga mkaxgflfg xg}xl jhgaxlxs mfdfj yhghdk}kfg kgk fmfdfe>

    f' Dkgalxgafg ckrgkr6' Rfgaf} Shgmfe %RS+ rlos 63' Shgmfe %S+ rlos 32' Rhmfga %R+ rlos 2=' ]kgaak %]+ rlos =8' Rfgaf} ]kgaak %R]+ rlos 8

    c'

    R}sf}hak Oyhsfrk

    6' Rfgaf} ]kmfl Yhg}kga %R]Y+ rlos 63' ]kmfl Yhg}kga %]Y+ rlos 32' Gh}sfd %G+ rlos 2

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    23

    =' Yhg}kga %Y+ rlos =8' Rfgaf} Yhg}kga %RY+ rlos 8

    b' Fmoyrk ]hlgodoak6' ]kmfl Jhgafmoyrk %]J+ rlos 63' Jhgafmoyrk %J+ rlos 32' Gh}sfd %G+ rlos 2=' ]kgaak %]+ rlos =8' Rfgaf} ]kgaak Jhgafmoyrk %R]J+ rlos 8

    m' Lkghsnf Oyhsfrkogfd6' Rfgaf} ]kmfl Yhg}kga %R]Y+ rlos 63' ]kmfl Yhg}kga %]Y+ rlos 32' Gh}sfd %G+ rlos 2=' Yhg}kga %Y+ rlos =8' Rfgaf} Yhg}kga %RY+ rlos 8

    @' Kgr}sxjhg Fdf} Xlxs6' Xnk Pfdkmk}fr

    Xnk pfdkmk}fr fmfdfe kgr}sxjhg {fga mfyf} mkaxgflfg xg}xl

    jhgaxlxs fyf {fga rhefsxrg{f mkxlxs %Rxak{ogo$ 3999+' Pfdkmk}fr

    mkaxgflfg xg}xl jhgah}fexk lhrfjffg fg}fsf mf}f {fga }hslxjyxd

    mhgafg mf}f {fga rhrxgaaxeg{f }hsnfmk yfmf oc{hl {fga mk}hdk}k$ rhekgaaf

    mfyf} mkyhsodhe mf}f {fga pfdkm' Kgr}sxjhg mklf}flfg pfdkm nklf jfjyx

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    22

    jhgaxlxs fyf {fga rhefsxrg{f mkxlxs mfg jfjyx jhgaxgalfy mf}f {fga

    mk}hdk}k rhbfsf }hyf}'

    Xnk pfdkmk}fr mfdfj yhghdk}kfg kgk jhgaaxgflfg Yhfsrog

    Bosshdf}kog$ mkek}xga mhgafg jhgaaxgflfg cfg}xfg lojyx}hs yfmf

    ysoasfj RYRR`os qkgmoqr 60'9' K}hj yhs}fg{ffg mkg{f}flfg pfdkm fyfckdf

    jhjkdklk gkdfk ysocfckdk}fr }kgalf} rkagk`klfgrk 48( %9$98+' Efrkd

    yhgaxnkfg pfdkmk}fr mfyf} mkdkef} yfmf }fchd mkcfqfe kgk >

    ]fchd KKK'6Efrkd Xnk Pfdkmk}fr

    Pfskfchd Dkgalxgafg Ckrgkr

    Dkgalxgafg

    Ckrgkr

    Yhsrog Bosshdf}kog Rkag s ek}xga Lh}hsfgafg

    CC6 9'855 9'999 Pfdkm

    CC3 9'058 9'999 Pfdkm

    CC2 9'863 9'993 Pfdkm

    CC= 9'181 9'999 Pfdkm

    CC8 9'060 9'999 Pfdkm

    CC0 9'186 9'999 PfdkmL]L6 9'525 9'999 Pfdkm

    L]L3 9';88 9'999 Pfdkm

    L]L2 9';61 9'999 Pfdkm

    L]L= 9'169 9'999 Pfdkm

    L]L8 9'160 9'999 Pfdkm

    ]Y6 9'523 9'999 Pfdkm

    ]Y3 9'09; 9'999 Pfdkm

    ]Y2 9'=68 9'960 Pfdkm

    ]Y= 9'1=5 9'999 Pfdkm

    ]Y8 9'061 9'999 Pfdkm

    MY6 9'=20 9'966 Pfdkm

    MY3 9'53= 9'999 Pfdkm

    MY2 9'5;= 9'999 Pfdkm

    MY= 9'508 9'999 Pfdkm

    Rxjchs > Mf}f yskjhs {fga mkodfe$ 3966'

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

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    2=

    ]fchd KKK'3

    Efrkd Xnk Pfdkmk}fr

    Pfskfchd R}sf}hak Oyhsfrk

    R}sf}hak

    Oyhsfrk

    Yhsrog Bosshdf}kog Rkag s ek}xga Lh}hsfgafg

    RCS6 9';03 9'999 Pfdkm

    RCS3 9';26 9'999 Pfdkm

    RCS2 9';=; 9'999 Pfdkm

    RCS= 9';26 9'999 Pfdkm

    RL6 9'0;6 9'999 Pfdkm

    RL3 9'10; 9'999 Pfdkm

    RL2 9'139 9'999 Pfdkm

    RL= 9'58; 9'999 Pfdkm

    RL8 9'528 9'999 PfdkmR@6 9'106 9'999 Pfdkm

    R@3 9'522 9'999 Pfdkm

    R@2 9'1;6 9'999 Pfdkm

    R@= 9'005 9'999 Pfdkm

    R@8 9'=9= 9'939 Pfdkm

    RY6 9'156 9'999 Pfdkm

    RY3 9'165 9'999 Pfdkm

    RY2 9'535 9'999 Pfdkm

    RY= 9'569 9'999 Pfdkm

    RY8 9'165 9'999 Pfdkm

    Rxjchs > Mf}f yskjhs {fga mkodfe$ 3966'

    ]fchd KKK'2

    Efrkd Xnk Pfdkmk}fr

    Pfskfchd Fmoyrk ]hlgodoak

    Fmoyrk

    ]hlgodoak

    Yhsrog Bosshdf}kog Rkag s ek}xga Lh}hsfgafg

    F]6 9'180 9'999 Pfdkm

    F]3 9'0=9 9'999 Pfdkm

    F]2 9'009 9'999 Pfdkm

    F]= 9'008 9'999 PfdkmRxjchs > Mf}f yskjhs {fga mkodfe$ 3966'

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    28

    ]fchd KKK'=

    Efrkd Xnk Pfdkmk}fr

    Pfskfchd Lkghsnf Oyhsfrkogfd

    Lkghsnf

    Oyhsfrkogfd

    Yhsrog Bosshdf}kog Rkag s ek}xga Lh}hsfgafg

    LOY6 9'1=0 9'999 Pfdkm

    LOY3 9'050 9'999 Pfdkm

    LOY2 9'==6 9'969 Pfdkm

    LOY= 9'1=3 9'999 Pfdkm

    LOY8 9'53; 9'999 Pfdkm

    Rxjchs > Mf}f yskjhs {fga mkodfe$ 3966'

    3' Xnk Shdkckdk}frXnk shdkfckdk}fr fmfdfe }kgalf} lhr}fckdfg mfsk rxf}x fdf} xlxs mfdfj

    jhgaxlxs rxf}x ahnfdf' Xnk kgk mkdflxlfg xg}xl jhgah}fexk }kgalf}

    logrkr}hgrk efrkd yhgaxlxsfg ckdf mkdflxlfg yhgaxlxsfg mf}f mxf lfdk f}fx

    dhcke ahnfdf {fga rfjf' Efrkdg{f mk}xgnxlfg odhe rhcxfe kgmhlr {fga

    jhgxgnxlfg rhchsfyf nfxe rxf}x fdf} xlxs mfyf} mkyhsbf{f f}fx mfyf}

    mkfgmfdlfg' Xnk kgk nxaf mk}hsfylfg xg}xl jhgah}fexk fyflfe shryogmhg

    }hdfe jhgnfqfc yhs}fg{ffg*yhs}fg{ffg rhbfsf logrkr}hg f}fx }kmfl$

    rhekgaaf lhrxgaaxefg nfqfcfgg{f mfyf} mkyhsbf{f' Rhjflkg }kgaak

    loh`krkhg shdkfckdk}fr rhjflkg shdkfchd nfqfcfg {fga mkyhsodhe mfsk

    shryogmhg'

    Xnk shdkfckdk}fr mfdfj yhghdk}kfg kgk jhgaaxgflfg Bsogcfber

    Fdyef$ mkek}xga mhgafg jhgaaxgflfg cfg}xfg lojyx}hs yfmf ysoasfj

    RYRR `os qkgmoqr 60'9' Yhgaxnkfg shdkfckdk}fr kgk mkdflxlfg mhgafg

    jhgaek}xga chrfsg{f gkdfk BsogcfberFdyef kgr}sxjhg mfsk jfrkga*

    jfrkga pfskfchd {fga mkxnk' Fyfckdf gkdfk Boh``kbkhg} Bsogcfbe!r Fdyef

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    20

    dhcke chrfs mfsk 9$0$ jflf nfqfcfg mfsk yfsf shryogmhg yfmf lxhrkoghs

    rhcfafk fdf} yhgaxlxs mkgkdfk mkg{f}flfg shdkfchd' Nklf gkdfk Boh``kbkhg}

    Bsogcfber Fdyef dhcke lhbkd 9$0 jflf nfqfcfg mfsk yfsf shryogmhg yfmf

    lxhrkoghs rhcfafk fdf} yhgaxlxs mkgkdfk mkg{f}flfg }kmfl shdkfchd' Efrkd

    yhgaxnkfg shfckdk}fr mfyf} mkdkef} yfmf }fchd mkcfqfe kgk >

    ]fchd KKK'8

    Efrkd Xnk Shdkfckdk}fr

    K}hj Pfskfchd Loh`krkhg Fdyef Lh}hsfgafg

    Ckf{f Ckrgkr %CC+ 9'19; Shdkfchd

    Lh}hsrhmkffg ]hgfaf Lhsnf %L]L+ 9'556 Shdkfchd

    ]kgalf} Yhsrfkgafg %]Y+ 9'022 Shdkfchd

    Mkgfjkrjh Yfrfs %MY+ 9'1=5 Shdkfchd

    R}sf}hak Ckf{f Shgmfe %RCS+ 9';85 Shdkfchd

    R}sf}hak Lxdk}fr %RL+ 9'535 Shdkfchd

    R}sf}hak @dhlrkckdk}fr %R@+ 9'055 Shdkfchd

    R}sf}hak Yhgakskjfg %RY+ 9'035 Shdkfchd

    Fmoyrk ]hlgodoak %F]+ 9'066 Shdkfchd

    Lkghsnf Oyhsfrkogfd Yhsxrfeffg %LOY+ 9'135 Shdkfchd

    Rxjchs > Mf}f yskjhs {fga mkodfe$ 3966'

    A' ]hlgkl Fgfdkrkr Mf}f6' Ekyo}hrkr yhs}fjf$Dkgalxgafg ckrgkr chsyhgafsxe rkagk`klfg }hsefmfy

    r}sf}hak oyhsfrk'

    Xg}xl jhgaxnk ekyo}hrkr yhs}fjf jhgahgfk dkgalxgafg ckrgkr

    chsyhgafsxe rkagk`klfg }hsefmfy r}sf}hak oyhsfrk mkaxgflfg jh}omh

    Jxd}kpfskf}h Jxd}kydh Shashrrkog Fgfd{rkr %JJSF+ mklhsnflfg jhdfdxk

    RYRR `os qkgmoqr 60'9'

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    21

    3' Ekyo}hrkr lhmxf$ R}sf}hak oyhsfrk chsyhgafsxe rkagk`klfg }hsefmfylkghsnf oyhsfrkogfd

    Xg}xl jhgaxnk ekyo}hrkr lhmxf jhgahgfk r}sf}hak oyhsfrk

    chsyhgafsxe rkagk`klfg }hsefmfy lkghsnf oyhsfrkogfd mkaxgflfg jh}omh

    Jomhsf}hm Shashrrkog Fgfd{rkr %JSF+ mklhsnflfg jhdfdxk RYRR `os

    qkgmoqr 60'9'

    2' Ekyo}hrkr lh}kaf$ Yhsfgfmoyrk }hlgodoak {fga jhjyhslxf} yhgafsxer}sf}hak oyhsfrk }hsefmfy lkghsnf oyhsfrkogfd'

    Yhgaxnkfg ekyo}hrkr lh}kaf mkdflxlfg xg}xl jhdkef} yhsfg

    yhjomhsfrkfg yfmf fmoyrk }hlgodoak }hsefmfy excxgafg r}sf}hak oyhsfrk

    mfg lkghsnf oyhsfrkogfd' Yhgaxnkfg ekyo}hrkr lh}kaf mkdflxlfg xg}xl

    jhjcxl}klfg fmfg{f yhgafsxe yhjomhsfrkfg ro`} }hbegodoa{ }hsefmfy

    excxgafg fg}fsf r}sf}hak oyhsfrk mfg lkghsnf oyhsfrkogfd' Xg}xl jhgaxnk

    ekyo}hrkr }hsrhcx} jhgaaxgflfg RYRR `os qkgmoqr 60'9 mhgafg jh}omh

    Jomhsf}hm Shashrrkog Fgfd{rkr %JSF+'

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

    52/110

    25

    CFC KP

    EFRKD YHGHDK]KFG MFG YHJCFEFRFG

    F' Lfsfl}hskr}kl ShryogmhgXg}xl jhjyhsodhe afjcfsfg }hg}fga lfsfl}hskr}kl shryogmhg {fga

    flfg mk}hdk}k jflf mkdflxlfg yhgaodfefg }hsefmfy mf}f lfrfs jhdfdxk

    yhsek}xgafg r}f}kr}kl mhrlsky}k` mhgafg `shlxhgrk }fchd' Lfsfl}hskr}kl

    shryogmhg mfdfj yhghdk}kfg kgk$ jhdkyx}k> xjxs yhsxrfeffg mfg nxjdfe }hgfaf

    lhsnf yhsxrfeffg rhbfsf xjxj' Mhgafg mhjklkfg$ flfg mkmfyf}lfg rxf}x

    afjcfsfg }hg}fga rfjyhd yhsxrfeffg mfdfj yhghdk}kfg kgk' Chsklx} afjcfsfg

    mhrlsky}k` mfsk yhsxrfeffg {fga }hsmksk mfsk 22 eojh kgmxr}sk jfgx`fl}xs

    fmfdfe rhcfafk chsklx} >

    ]fchd KP'6

    Yso`kd Yhsxrfeffg Eojh Kgmxr}sk

    Mkjhgrk Lf}haoskNxjdfe

    Eojh Kgmxr}sk

    Yhsrhg}frh

    %(+

    Xjxs

    Yhsxrfeffg

    4 69 }fexg 2 ;'9;

    7 69*39 }fexg 69 29'2

    7 39*29 }fexg 62 2;'=

    7 29*=9 }fexg 1 36'3

    Nxjdfe 22 699

    ]hgfaf Lhsnf4 69 }hgfaf lhsnf 3; 51';7 69*39 }hgfaf lhsnf 2 ;'9;

    7 39 }hgfaf lhsnf 6 2'9

    Nxjdfe 22 699

    Rxjchs > Mf}f yskjhs {fga mkodfe$ 3966'

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

    53/110

    2;

    Mfdfj yhghdk}kfg kgk$ rfjyhd {fga mkaxgflfg fmfdfe rhcfg{fl 22

    shryogmhg' Nxjdfe lxhrkoghs {fga mkcfaklfg rhcfg{fl 22 lxhrkoghs mfg

    mkrhcfs rhbfsf dfgarxga odhe yhghdk}k rhekgaaf }kgalf} yhgahjcfdkfg lxhrkoghs

    %shryog sf}h+ rhchrfs 699(' Lsk}hskf xjxs yhsxrfeffg mfdfj yhghdk}kfg kgk

    fmfdfe yhsxrfeffg {fga rxmfe chsxjxs jkgkjfd 3 }fexg' Chsmfrfslfg xjxs

    yhsxrfeffg$ shryogmhg mklhdojyollfg jhgnfmk = cfakfg {fk}x lf}haosk 469

    }fexg rhcfg{fl ;'9;($ lf}haosk 769*39 }fexg rhcfg{fl 29'2($ lf}haosk 739*

    29 }fexg rhcfg{fl 2;'=($ mfg lf}haosk 729*=9 }fexg rhcfg{fl 36'3(' Mfsk

    lhhjyf} lh}haosk kgk$ shryogmhg {fga yfdkga cfg{fl fmfdfe lf}haosk 739*29

    }fexg' Chsmfrfslfg nxjdfe }hgfaf lhsnf$ shryogmhg mklhdojyollfg jhgnfmk 2

    cfakfg {fk}x lf}haosk 469 }hgfaf lhsnf rhcfg{fl 51';($ lf}haosk 769*39

    }hgfaf lhsnf rhcfg{fl ;'9;($ mfg lf}haosk 739 }hgfaf lhsnf rhcfg{fl 2'9('

    Mfsk lhhjyf} lh}haosk kgk$ shryogmhg {fga yfdkga cfg{fl fmfdfe yfmf lf}haosk

    469 }hgfaf lhsnf'

    C' Fgfdkrkr Efrkd6' Ekyo}hrkr Yhs}fjf$Dkgalxgafg ckrgkr chsyhgafsxe rkagk`klfg }hsefmfy

    r}sf}hak oyhsfrk'

    Xg}xl jhgah}fexk fyflfe dkgalxgafg ckrgkr jhjyhgafsxek

    r}sf}hak oyhsfrk$ mkaxgflfg jh}omh Jxd}kpfskf}h Jxd}kydh Shashrrkog

    Fgfd{rkr %JJSF+ mklhsnflfg jhdfdxk shashrk dkghfs chsafgmf mhgafg

    jhgaaxgflfg fdf} cfg}x RYRR 60'9 `os qkgmoqr mhgafg efrkd yhgaxnkfg

    rhcfafk chsklx} >

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

    54/110

    =9

    ]fchd KP'3

    Efrkd Yhgaxnkfg Yhgafsxe Dkgalxgafg Ckrgkr

    ]hsefmfy R}sf}hak Oyhsfrk

    Mhyhgmhg

    Pfskfcdh

    Yfsfjh}hs C RH } }hr} @ }hr}

    Fmn S3] Rkag @ Rkag

    ]o}_RCS Bogr}fg} ='155 ='=35 6'956 9'35; 2'955 9'923 9'391

    ]o}_CC 9'835 9'390 3'880 9'960

    ]o}_L]L 9'909 9'606 9'219 9'16=

    ]o}_]Y 9'3;6 9'390 6'=6= 9'605

    ]o}_MY *9'36= 9'398 *6'9=2 9'290

    ]o}_RL Bogr}fg} 62'9=2 ='910 2'399 9'992 6'566 9'688 9'9;3

    ]o}_CC 9'935 9'6;9 9'6=; 9'553

    ]o}_L]L 9'630 9'6=5 9'5=; 9'=92

    ]o}_]Y 9'32= 9'65; 6'320 9'331]o}_MY 9'331 9'65; 6'399 9'3=9

    ]o}_R@ Bogr}fg} 8'109 2';01 6'=83 9'685 3'569 9'9== 9'658

    ]o}_CC 9'326 9'658 6'386 9'336

    ]o}_L]L 9'620 9'6== 9';2; 9'280

    ]o}_]Y 9'619 9'65= 9';3= 9'20=

    ]o}_MY 9'353 9'65= 6'820 9'620

    ]o}_RY Bogr}fg} 0'=3; 2';85 6'03= 9'660 =';10 9'99= 9'223

    ]o}_CC 9'69= 9'658 9'80= 9'881

    ]o}_L]L 9'62= 9'6== 9';26 9'209

    ]o}_]Y 9'89= 9'65= 3'1=3 9'966

    ]o}_MY 9'650 9'652 6'96= 9'26;

    Rxjchs > Mf}f yskjhs {fga mkodfe$ 3966'

    Mfsk }fchd mk f}fr$ mfyf} mk dkef} cfeqf lhhjyf} jomhd shashrk {fga

    }hdfe mkxnk mhgafg mkjhgrk r}sf}hak ckf{f shgmfe$ r}sf}hak lxfdk}fr$ r}sf}hak

    `dhlrkckdk}fr$ mfg r}sf}hak yhgakskjfg rhcfafk pfskfchd }hsklf} %mhyhgmhg

    pfskfcdh+$ jfrkga*jfrkga jhjkdklk gkdfk @ }hr}mhgafg }kgalf} rkagk`klfgrk

    rhchrfs 9'923 < 9'688 < 9'9== mfg 9'99=' Rxf}x pfskfchd mklf}flfg

    chsyhgafsxe rkagk`klfg fyfckdf jhjkdklk gkdfk ysocfckdk}fr }kgalf}

    rkagk`klfgrk 48( %9$98+' Yfmf pfskfchd yhs}fjf mfyf} mkdkef} mfsk gkdfk Fmn

    S3

    rhchrfs 39'1( {fga jhgxgnxllfg cfeqf chrfsg{f yhgafsxe

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

    55/110

    =6

    dkgalxgafg ckrgkr }hsefmfy mkjhgrk r}sf}hak ckf{f shgmfe rhchrfs 39'1($

    rhmfgalfg rkrfg{f rhchrfs 1;'2( mknhdfrlfg odhe `fl}os*`fl}os dfkg mkdxfs

    jomhd'

    Yfmf pfskfchd lhmxf$ gkdfk Fmn S3 rhchrfs ;'3( mfyf} jhgnhdfrlfg

    cfeqf chrfsg{f yhgafsxe dkgalxgafg ckrgkr }hsefmfy mkjhgrk r}sf}hak

    lxfdk}fr rhchrfs ;'3 ($ rhmfgalfg ;9'5 ( mknhdfrlfg odhe `fl}os*`fl}os

    dfkg mkdxfs jomhd' Yfmf pfskfchd lh}kaf$ gkdfk Fmn S3

    rhchrfs 65'8( mfyf}

    jhgnhdfrlfg cfeqf chrfsg{f yhgafsxe dkgalxgafg ckrgkr }hsefmfy

    mkjhgrk r}sf}hak `dhlrkckdk}fr rhchrfs 65'8($ rhmfgalfg 56'8 ( mknhdfrlfg

    odhe `fl}os*`fl}os dfkg mkdxfs jomhd' Yfmf pfskfchd lhhjyf}$ gkdfk Fmn S3

    rhchrfs 22'3( mfyf} jhgnhdfrlfg cfeqf chrfsg{f yhgafsxe dkgalxgafg

    ckrgkr }hsefmfy mkjhgrk r}sf}hak yhgakskjfg rhchrfs 22'3($ rhmfgalfg

    00';( mknhdfrlfg odhe `fl}os*`fl}os dfkg mkdxfs jomhd' Mfsk efrkd yhgaxnkfg

    ekyo}hrkr yhs}fjf mk f}fr$ mfyf} mknhdfrlfg cfeqf fmf yhgafsxe {fga

    rkagk`klfg fg}fsf dkgalxgafg ckrgkr mhgafg mkjhgrk r}sf}hak ckf{f shgmfe$

    r}sf}hak `dhlrkckdk}fr$ mfg r}sf}hak yhgakskjfg' Gfjxg }kmfl fmf yhgafsxe

    {fga rkagk`klfg fg}fsf dkgalxgafg ckrgkr mhgafg mkjhgrk r}sf}hak lxfdk}fr'

    3' Ekyo}hrkr lhmxf$ R}sf}hak oyhsfrk chsyhgafsxe rkagk`klfg }hsefmfylkghsnf oyhsfrkogfd

    Xg}xl jhgaxnk ekyo}hrkr lhmxf jhgahgfk r}sf}hak oyhsfrk

    chsyhgafsxe rkagk`klfg }hsefmfy lkghsnf oyhsfrkogfd mkaxgflfg jh}omh

    Jomhsf}hm Shashrrkog Fgfd{rkr %JSF+ mklhsnflfg jhdfdxk fdf} cfg}x RYRR

    60'9 `os qkgmoqr mhgafg efrkd yhgaxnkfg rhcfafk chsklx} >

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

    56/110

    =3

    ]fchd KP'2

    Efrkd Yhgaxnkfg Yhgafsxe R}sf}hak Oyhsfrk

    ]hsefmfy Lkghsnf Oyhsfrkogfd

    Jomhd

    R}fgmfsmk~hm

    Boh``krkhg Xnk } S3

    Fmn S3 @ Rkag

    C ] Rkag

    6 Bogr}fg} 2'=16 9'993 9'888 9'=;6 5'16; 9'999

    ]O]_RCS 9'980 9'=30 9'01=

    ]O]_RL *9'968 *9'663 9';66

    ]O]_R@ 9'656 6'2;6 9'618

    ]O]_RY 9'000 ='02= 9'999

    Rxjchs > Mf}f yskjhs {fga mkodfe$ 3966'

    Mfsk }fchd mk f}fr$ mfyf} mkdkef} cfeqf yfmf jomhd 6 gkdfk S3

    rhchrfs 9'888 mfg Fmn S3

    rhchrfs 9'=;6 rhs}f @ rhchrfs 5'16;' Efd kgk

    jhgxgnxllfg cfeqf chrfsg{f yhgafsxe mkjhgrk r}sf}hak ckf{f shgmfe$

    r}sf}hak lxfdk}fr$ r}sf}hak `dhlrkckdk}fr$ mfg r}sf}hak yhgakskjfg }hsefmfy

    lkghsnf oyhsfrkogfd yhsxrfeffg rhchrfs =;'6($ rhmfgalfg rkrfg{f rhchrfs

    89';( mknhdfrlfg odhe `fl}os*`fl}os dfkg mkdxfs jomhd'

    2' Ekyo}hrkr lh}kaf$ Yhsfg fmoyrk }hlgodoak {fga jhjyhslxf} yhgafsxer}sf}hak oyhsfrk }hsefmfy lkghsnf oyhsfrkogfd'

    Ekyo}hrkr lhmxf mfdfj yhghdk}kfg kgk mkaxgflfg xg}xl jhgaxnk

    fyflfe fmf yhgafsxe pfskfchd fmoyrk }hlgodoak %ro`} }hbegodoa{+

    jhjomhsfrk excxgafg fg}fsf r}sf}hak oyhsfrk mhgafg lkghsnf oyhsfrkogfd

    yhsxrfeffg' Xg}xl jhgaxnk ekyo}hrkr kgk$ mkaxgflfg jh}omh Jomhsf}hm

    Shashrrkog Fgfd{rkr %JSF+ {fga jhgaaxgflfg fdf} cfg}x RYRR `os

    qkgmoqr 60'9 mhgafg efrkd yhgaxnkfg rhcfafk chsklx} >

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

    57/110

    =2

    ]fchd KP'=

    Efrkd Yhgaxnkfg Yhsfg Fmoyrk ]hlgodoak %Ro`} ]hbegodoa{+

    Jhjomhsfrk Fg}fsf R}sf}hak Oyhsfrk Mhgafg Lkghsnf Oyhsfrkogfd

    Jomhd

    R}fgmfsmk~hm

    Boh``krkhg Xnk } S3

    Fmn S3 @ Rkag

    C ] Rkag

    3 Bogr}fg} 6'952 9'3;9 9'020 9'=;= ='=1= 9'993

    ]O]_RCS *9'082 *6'925 9'269

    ]O]_RL 9'916 9'918 9';=6

    ]O]_R@ *9'112 *9';=1 9'282

    ]O]_RY 6'28; 3'89; 9'939

    ]O]_F] *9';22 *9'=52 9'02=

    RCS pr F] 6'=32 6'322 9'329

    RL pr F] *9'95= *9'92; 9';0;R@ pr F] 6'556 6'389 9'33=

    RY pr F] *6';8; *6'288 9'65;

    Rxjchs > Mf}f yskjhs {fga mkodfe$ 3966'

    Mfsk }fchd mk f}fr$ mfyf} mkdkef} cfeqf yfmf jomhd 3 lh}klf pfskfchd

    kg}hsflrk mkjfrxllfg jflf S3 jhgkgalf} rhchrfs 9'91; rhekgaaf jhgnfmk

    9'020 mfg Fmn S3

    jhgkgalf} rhchrfs 9'=;= rhs}f @ }xsxg jhgnfmk ='=1='

    Mfsk jomhd 3 mfyf} mknhdfrlfg cfeqf rhchrfs =;'=( pfskfrk pfskfchd

    lkghsnf oyhsfrkogfd mfyf} mknhdfrlfg odhe pfskfchd r}sf}hak oyhsfrk mfg

    fmoyrk }hlgodoak %ro`} }hbegodoa{+$ rhmfgalfg rkrfg{f rhchrfs 89'0( mfyf}

    jhgnhdfrlfg odhe `fl}os dfkg mkdxfs jomhd' Yhgkgalf}fg }hsrhcx} rkagk`klfg

    lfshgf rhjxf gkdfk rkagk`klfrkg{f dhcke lhbkd mfsk 8( %rkag 49'98+'

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

    58/110

    ==

    B' Yhjcfefrfg6' Dkgalxgafg ckrgkr chsyhgafsxe rkagk`klfg }hsefmfy r}sf}hak

    oyhsfrk'

    Efrkd yhgaxnkfg yhs}fjf jhg{f}flfg cfeqf fmf yhgafsxe {fga

    rkagk`klfg fg}fsf dkgalxgafg ckrgkr mhgafg mkjhgrk r}sf}hak ckf{f

    shgmfe$ r}sf}hak `dhlrkckdk}fr$ mfg r}sf}hak yhgakskjfg' Gfjxg }kmfl fmf

    yhgafsxe {fga rkagk`klfg fg}fsf dkgalxgafg ckrgkr mhgafg mkjhgrk

    r}sf}hak lxfdk}fr' Mfdfj efd yhgaxnkfg fg}fsf mkjhgrk r}sf}hak ckf{f

    shgmfe mhgafg dkgalxgafg ckrgkr }hsmfyf} yhgafsxe {fga rkagk`klfg

    lfshgf rhcfakfg chrfs yhsxrfeffg/eojh kgmxr}sk jhgafgaafy

    yhg}kgag{f jhgxsxglfg ckf{f yhs xgk}$ jhgxsxglfg ckf{f

    jf}hskfd/cfefg$ jhgxsxglfg ckf{f ophsehfm$ mfg jhgxsxglfg ckf{f

    yhsrhmkffg' Mfsk efrkd yhghdk}kfg rhchdxjg{f jhgxgnxlfg cfeqf

    dkgalxgafg ckrgkr jhjfkglfg yhsfg mfdfj efd jhghg}xlfg ykdkefg

    lojyh}k}k` r}sf}hak oyhsfrk'

    Gfjxg mfdfj efd kgk$ lexrxrg{f yfmf Rhg}sf Kgmxr}sk

    Lhsfnkgfg Lxdk} mk Jfgmkga xg}xl mkjhgrk r}sf}hak lxfdk}fr }kmfl

    jhjkdklk yhsfg {fga rkagk`klfg }hsefmfy dkgalxgafg ckrgkr

    mklfshgflfg yhsxrfeffg rxmfe mkfgaafy jfjyx xg}xl jhghsfylfg

    r}fgmfs lxfdk}fr {fga mkkgakglfg logrxjhg' Rhekgaaf mfdfj efd

    jhgxsxglfg }kgalf} lhsxrflfg$ jhjyhscfklk lkghsnf mfg lhefgmfdfg

    ysomxl$ jhjyhscfklk lxfdk}fr yhjfrol/phgmos$ jhjyhsodhe rh`}k`klf}

    lxfdk}fr }kgalf} kg}hsgfrkogfd rhs}f jhjyhsodhe rhs}k`klf} lxfdk}fr

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

    59/110

    =8

    }kgalf} dolfd mkfgaafy }kmfl }hsdfdx yhg}kga' Nfmk$ ysomxl {fga

    mkefrkdlfg yhsxrfeffg/eojh kgmxr}sk jhjkdklk }kgalf} lhefgmfdfg {fga

    }kgaak' @fl}os dkgalxgafg ckrgkr nxaf }kmfl jhjchsk yhgafsxe mfdfj

    efd yhsodhefg rhs}k`klf} cfkl dolfd jfxyxg kg}hsgfrkogfd lfshgf yfsf

    yhgasfnkg chsfgaafyfg cfeqf rhs}k`klf} }hsrhcx} }kmfl }hsdfdx mkfgaafy

    yhg}kga' Efd kgk mklfshgflfg jhshlf jhgnxfd cfsfga efrkd ysomxlrk

    }kmfl jhgaaxgflfg jhsl'

    Chschmf mhgafg mkjhgrk r}sf}hak lxfdk}fr$ dkgalxgafg ckrgkr

    nxaf jhjkdklk yhgafsxe {fga rkagk`klfg }hsefmfy mkjhgrk r}sf}hak

    `dhlrkckdk}fr mfg mkjhgrk r}sf}hak yhgakskjfg' Yhsxrfeffg mk}xg}x}

    xg}xl rhjflkg bhlf}fg mfdfj jhgakskjlfg cfsfga lhyfmf logrxjhg

    mhgafg qfl}x }xgaax {fga yhgmhl' Rhdfkg k}x$ yhsxrfeffg efsxr dhcke

    nhdk mfdfj efd chslojyh}krk mhgafg yhsxrfeffg/eojh kgmxr}sk rhnhgkr

    rhekgaaf mfdfj logmkrk {fga rhyhs}k kgk$ yhsxrfeffg/eojh kgmxr}sk

    efsxr jhgahjcfgalfg ysomxl cfsx {fga dhcke kgopf}k` rhekgaaf mfyf}

    chs}fefg mfdfj yhsrfkgafg'

    Rhbfsf xjxj yhsxrfeffg/eojh kgmxr}sk efsxr jhjyhsef}klfg

    }kgalf} yhsrfkgafg {fga fmf' Efd kgk }hscxl}k mfsk efrkd {fga mkyhsodhe

    cfeqf }kgalf} yhsrfkgafg ckrgkr jhjkdklk yhgafsxe dfgarxga {fga

    rkagk`klfg yfmf mkjhgrk r}sf}hak ckf{f shgmfe$ r}sf}hak `dhrkckdk}fr mfg

    r}sf}hak yhgakskjfg'

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

    60/110

    =0

    3' R}sf}hak oyhsfrk chsyhgafsxe rkagk`klfg }hsefmfy lkghsnfoyhsfrkogfd

    Efrkd yhgaxnkfg mf}f lhmxf kgk mfyf} mknhdfrlfg cfeqf fmf

    yhgafsxe rkagk`klfg fg}fsf pfskfchd fmoyrk }hlgodoak %ro`} }hbegodoa{+

    {fga jhjomhsfrk excxgafg fg}fsf r}sf}hak oyhsfrk mhgafg lkghsnf

    oyhsfrkogfd yhsxrfeffg' Efrkd yhghdk}kfg xg}xl yhsxrfeffg jfgx`fl}xs

    jhgxgnxlfg cfeqf yhgahjcfgafg mfg kjydhjhg}frk r}sf}hak oyhsfrk

    mhgafg mxlxgafg ro`} }hbegodoa{ flfg chsyhgafsxe rkagk`klfg yfmf

    lkghsnf oyhsfrkogfd' Efd kgk mklfshgflfg fydklfrk ro`} }hbegodoa{

    jhjchsklfg lhrhjyf}fg cfsx cfak yhsxrfeffg/eojh kgmxr}sk xg}xl

    dhcke jhgahjcfgalfg kgopfrk*kgopfrk cfsx mfdfj jhjyhscfklk jx}x

    mfsk efrkd ysomxlrk' Fydklfrk ro`} }hbegodoa{ mfdfj jhgnfdfglfg xrfef

    mk ckmfga Lhsfnkgfg Lxdk} mk Jfgmkga jhjchsk jfg`ff} cfak eojh

    kgmxr}sk/yhsxrfeffg xg}xl mfyf} jhjyhscfklk lxfdk}fr$ `dhlkckdk}fr$

    lfyfckdk}fr yhgakskjfg cfelfg yhgbfyfkfg ckf{f ysomxlrk {fga shgmfe

    mhgafg jhgxsxglfg ckf{f ophsehfm'

    2' Yhsfg fmoyrk }hlgodoak {fga jhjyhslxf} yhgafsxe r}sf}hakoyhsfrk }hsefmfy lkghsnf oyhsfrkogfd'

    Chsmfrfslfg lsk}hskf JSF$ jflf pfskfchd fmoyrk }hlgodoak

    %ro`} }hbegodoa{+ jhsxyflfg vxfrh jomhsf}os' Cfkl rhcfafk pfskfchd

    chcfr jfxyxg pfskfchd yhjomhsfrk$ pfskfchd fmoyrk }hlgodoak %ro`}

    }hbegodoa{+ rhbfsf rkagk`klfg jhjyhgafsxek lkghsnf oyhsfrkogfd

    rhcfafk pfskfchd }hsklf} %mhyhgmhg pfskfcdh+' Mhgafg mhjklkfg$ mfyf}

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

    61/110

    =1

    mknhdfrlfg cfeqf ekyo}hrkr lhmxf {fga jhg{f}flfg pfskfchd fmoyrk

    }hlgodoak %ro`} }hbegodoa{+ jhjomhsfrk excxgafg fg}fsf r}sf}hak

    oyhsfrk mhgafg lkghsnf oyhsfrkogfd }hscxl}k' Mhgafg lf}f dfkg$ fmf

    yhgafsxe fg}fsf r}sf}hak oyhsfrk mhgafg lkghsnf oyhsfrkogfd {fga

    mkjomhsfrk odhe pfskfchd fmoyrk }hlgodoak %ro`} }hbegodoa{+'

    Nklf mklfk}lfg mhgafg efrkd fgfdkrkr yhgafsxe dkgalxgafg ckrgkr

    yfmf lhyx}xrfg mkjhgrk r}sf}hak oyhsfrk %r}sf}hak ckf{f shgmfe$ r}sf}hak

    `dhlrkckdk}fr mfg r}sf}hak yhgakskjfg+ mfyf} mknhdfrlfg cfeqf mfdfj

    jhgaefmfyk logmkrk dkgalxgafg ckrgkr mhgafg }kgalf} yhsrfkgafg {fga

    fmf$ yhsxcfefg logmkrk yfrfs mfg }xg}x}fg logrxjhg mhgafg qfl}x

    yhgakskjfg mfg qfl}x }xgaax {fga rkgalf}' Fydklfrk ro`} }hbegodoa{

    nklf mkrhdfsfrlfg mhgafg mkjhgrk r}sf}hak oyhsfrk %r}sf}hak ckf{f

    shgmfe$ r}sf}hak `dhlrkckdk}fr mfg r}sf}hak yhgakskjfg+ {fga }hyf}$ jflf

    flfg mfyf} jhjyhscfklk lkghsnf oyhsfrkogfd/eojh kgmxr}sk }hsrhcx}'

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

    62/110

    =5

    CFC P

    LHRKJYXDFG MFG RFSFG

    F' LHRKJYXDFG

    Chsmfrfslfg efrkd fgfdkrkr mf}f {fga }hdfe mkdflxlfg }hsefmfy 22 eojh

    kgmxr}s{ yfmf Rhg}sf Kgmxr}sk Lhsfnkgfg Lxdk} mk Jfgmkga Cfg}xd [oa{flfs}f$

    jflf Yhgxdkr jhgafjckd lhrkjyxdfg jhgahgfk yhgafsxe dkgalxgafg ckrgkr$

    r}sf}hak oyhsfrk mfg fmoyrk }hlgodoak rhcfafk pfskfchd yhjomhsfrk }hsefmfy

    lkghsnf yhsfrkogfd yhsxrfeffg rhcfafk chsklx} >

    6' Fmf yhgafsxe rkagk`klfg dkgalxgafg ckrgkr }hsefmfy mkjhgrk r}sf}hakoyhsfrk {fga jhdkyx}k > ckf{f shgmfe$ r}sf}hak `dhlrkckdk}fr$ mfg r}sf}hak

    yhgakskjfg' Gfjxg }kmfl fmf yhgafsxe rkagk`klfg dkgalxgafg ckrgkr

    mhgafg mkjhgrk lxfdk}fr'

    3' Fmf yhgafsxe rkagk`klfg mkjhgrk r}sf}hak oyhsfrk mhgafg lkghsnfoyhsfrkogfd {fga mkjomhsfrk odhe pfskfchd fmoyrk }hlgodoak %ro`}

    }hbegodoa{+ rhcfafk pfskfchd chcfr jfxyxg pfskfchd jomhsf}os {fga

    jhjyhslxf} lkghsnf oyhsfrkogfd'

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

    63/110

    =;

    C' RFSFG

    Chsmfrfslfg efrkd fgfdkrkr mfg lhrkjyxdfg mkf}fr$ jflf yhgxdkr mfyf}

    jhjchsklfg rfsfg*rfsfg rhcfafk chsklx} >

    6' Yhsxrfeffg efsxr jfjyx jhgahdodf ckf{f*ckf{f ckrgkr mhgafg h`hl}k` mfgh`krkhg$ }kmfl yhsdx fmfg{f yhgaxsfgafg chchsfyf r}f``$ yhsdx fmfg{f

    kgopfrk*kgopfrk cfsx fafs jfjyx chsrfkga mhgafg yhsxrfeffg dfkg {fga

    rhnhgkr$ jfjyx jhgnfaf lxfdk}fr mhgafg cfkl$ }kgalf} yhgakskjfg efsxr

    rhdfdx mkyhsef}klfg xg}xl jhjyhs}fefglfg yhdfgaafg'

    3' Mfdfj yhghdk}kfg rhdfgnx}g{f$ yhghdk}k yhsdx jhgfjcfelfg pfskfchd fmoyrk}hlgodoak %efsm }hbegodoa{+ rhcfafk pfskfchd jomhsfrk fafs mfyf} mk dkef}

    fyflfe pfskfchd kgk chsyhsfg rhcfafk pfskfchd {fga

    jhjyhslxf}/jhjyhsdhjfe pfskfchd dfkg'

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

    64/110

    89

    MF@]FS YXR]FLF

    Fjoflo$ L' A{fjyfe$ 3992' ]eh Shdf}kogreky fjoga rhdhb}hm cxrkghrr

    hgpksogjhg} `fb}osr fgm oyhsf}kogfd r}sf}ha{> kgrkae}r `soj fg hjhsakga

    hbogoj{' Ojhaf$ 26$ 351*296'

    Fx}koh$ F'$ & Dhjfghg$ ]' %6;;8+' Jhfrxshjhg} fgm hpfdxf}kog o` }hbegodoa{

    }sfgr`hs' Kg}hsgf}kogfd Noxsgfd o` ]hbegodoa{ Jfgfahjhg}$ 69$ 0=2*00='

    Cfmskh$ J' F'$ Mfpkr$ M' & Mfpkr$ M' 3999' Oyhsf}kog r}sf}ha{$ hgpksogjhg}

    xgbhs}fkg}{$ fgm yhs`osjfgbh> f yf}e fgfd{}kb jomhd o` kgmxr}skhr kg

    mhphdoykga boxg}s{$ Ojhaf$ Kg}hsgf}kogfd Noxsgfd o` Jfgfahjhg} Rbkhgbh$35$ 688*612'

    Coxsahokr$ D' N'$ 6;59' R}sf}ha{ fgm hgpksogjhg}> f bogbhy}xfd kg}hasf}kog'

    Fbfmhj{ o` Jfgfahjhg} Shpkhq$ 8 %6+$ 38*2;'

    Csfadkf$ J'$ Yh}sogk$ F'$ 3999' ]oqfsm f }fuogoj{ o` rhfsbe yf}}hsg o`

    jfgx`fb}xskga `dhukckdk}{ kg rjfdd fgm jhmkxj rk~hm `ksj' Ojhaf' 35$ 6;8*

    362'

    Bfadkfgo$ S & Rykgf$ A'$ 3999' Eoq kjysophjhg} ysoasfjr o` jfgx`fb}xskga fsh

    rhdhb}hm> }eh sodh o` r}sf}hakb yskosk}khr fgm yfr} huyhskhgbh' Kg}hsgf}kogfd

    Noxsgfd o` Ysomxb}kog fgm Oyhsf}kog Jfgfahjhg}$ 39 %1+$ 113*1;6'

    Mhjh}hs$ L'$ 3992' Oyhsf}kogfd r}sf}ha{ fgm bojyh}k}kphghrr' Kg}hsgf}kogfd

    Noxsgfd o` Ysomxb}kog Hbogojkbr$ 56$ 398*362'

    Ahsqkg$ M'$ 6;;2' Jfgx`fb}xskga `dhukckdk}{> f r}sf}hakb yhsryhb}kph' Jfgfahjhg}

    rbkhgbh$ 2;$ 2;8*=69'

    Aosmog$ N'$ Roefd'$ 3999' Jfgx`fb}xskga ysfb}kbh fgm bojyh}k}kph bfyfckdk}{> fg

    Fxr}sfdkfg r}xm{' ]hbegopf}kog$ 6;$ 3;8*29='

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

    65/110

    86

    Ehk~hs$ N'$ & Shgmhs$ C'$ 399=' Oyhsf}kog Jfgfahjhg}' Rhphg}e Hmk}kog Yhfsrog

    Hmxbf}kog Kg}hsgf}kogfd'

    Kjfj Aeo~fdk$ Fydklfrk Fgfdkrkr Jxd}kpfskf}h mhgafg Ysoasfj RYRR' Cfmfg

    Yhghsck} Xgkphsrk}fr Mkyoghaoso$ Rhjfsfga$ Ol}ochs 3990'

    Dfafbh$ A' L'$ Coxsafxd}$ J'$ 3992' Dkglkga jfgx`fb}xskga kjysophjhg}

    ysoasfjr }o bojyh}k}kph yskosk}khr o` Bfgfmkfg RJHr' ]hbegopf}kog 32$

    198*168'

    Dhgf Hddk}fg & Dkgf Fgf}fg$ Jfgfnhjhg R}sf}hak Oyhsfrk> ]hosk Mfg Skrh} Mk

    Kgmoghrkf' Fd`f Ch}f$ Cfgmxga$ 3995$ 6=1*659'

    Roefd$ F'R' & ]hs~koprl{$ J 3999' ]VJ kg Fxr}sfdkf jfgx`fb}xskga> `fb}os

    bsk}kbfd }o rxbbhrr' Kg}hsgf}kogfd Noxsgfd o` Vxfdk}{ fgm Shfckdk}{

    Jfgfahjhg}$ pod' 61 %3+' yy' 685*601'

    Rxak{ogo' %399;+'Jh}omh Yhghdk}kfg Ckrgkr' Fd`f Ch}f$ Cfgmxga'

    Rqfjkmfrr$ YJ'$ Ghqhdd$ Q']'$ 6;51' Oyhsf}kogfd r}sf}ha{$ hgpksogjhg}fd

    xgbhs}fkg}{ fgm yhs`osjfgbh> f yf}e fgfd{}kb jomhd' Jfghahjhg} Rbkhgbh$

    22 %=+$ 89;*83='

    ]og{ Qknf{f$ Fgfdkrkr Mf}f Yhghdk}kfg jhgaaxgflfg RYRR' Xgkphsrk}fr F}jf

    Nf{f$ [oa{flfs}f$ 399;'

    Qfsgobl' K'$ 6;;0' Jfgx`fb}xskga fgm Cxrkghrr Hubhddhgbh > R}sh}hakhr$

    ]hbegkvxhr$ fgm ]hbegodoakhr Yshg}khbh Efdd Hxsoyh'

    Qfsm$ Y']'$ Mxsf{$ S'$ 3999' Oyhsf}kogfd r}sf}ha{ kg bxog}hu> hgpksgjhg}$bojyh}k}kph r}sf}ha{$ fgm oyhsf}kogfd r}sf}ha{' Noxsgfd o` Oyhsf}kog

    Jfgfahjhg}$ 65$ 632*625'

    e}}y>//sh{bbf'qosmyshrr'boj/399;/66/95/yhgahs}kfg*dkgalxgafg*ckrgkr/

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    66/110

    83

    DFJYKSFG 6

    LXKRKOGHS

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

    67/110

    LXKRKOGHS

    YHGAFSXE DKGALXGAFG CKRGKR$ R]SF]HAK OYHSFRK MFG

    ]HLGODOAK RHCFAFK PFSKFCHD YHJOMHSFRK ]HSEFMFY

    LKGHSNF OYHSFRKOGFD YFMF RHG]SF KGMXR]SK LHSFNKGFG

    LXDK] MK JFGMKGA CFG]XD [OA[FLFS]F

    K' KMHG]K]FR SHRYOGMHG6' Gfjf Yhsxrfeffg > ''3' ]fexg Chsmksk > ''2' Gfjf Yhjkdkl > '' %nklf }kmfl lhchsf}fg+=' Nxjdfe ]hgfaf Lhsnf > ''

    KK' YH]XGNXL6' Fgmf %yhjkdkl yhsxrfeffg+ mk jkg}f jhgnfqfc yhs}fg{ffg cfakfg >

    F' Dkgalxgafg Ckrgkr6' Rfgaf} Shgmfe %RS+ rlos 63' Shgmfe %S+ rlos 32' Rhmfga %R+ rlos 2=' ]kgaak %]+ rlos =8' Rfgaf} ]kgaak %R]+ rlos 8

    C' R}sf}hak Oyhsfrk6' Rfgaf} ]kmfl Yhg}kga %R]Y+ rlos 63' ]kmfl Yhg}kga %]Y+ rlos 32' Gh}sfd %G+ rlos 2=' Yhg}kga %Y+ rlos =8' Rfgaf} Yhg}kga %RY+ rlos 8

    B' Fmoyrk ]hlgodoak6' ]kmfl Jhgafmoyrk %]J+ rlos 63' Jhgafmoyrk %J+ rlos 32' Gh}sfd %G+ rlos 2=' ]kgaak %]+ rlos =8'

    Rfgaf} ]kgaak Jhgafmoyrk %R]J+ rlos 8M' Lkghsnf Oyhsfrkogfd

    6' Rfgaf} ]kmfl Yhg}kga %R]Y+ rlos 63' ]kmfl Yhg}kga %]Y+ rlos 32' Gh}sfd %G+ rlos 2=' Yhg}kga %Y+ rlos =8' Rfgaf} Yhg}kga %RY+ rlos 8

    3' Chskdfe }fgmf %+ xg}xl rh}kfy nfqfcfg {fga fgmf fgaafy rhrxfk'

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    Cfakfg F

    Dkgalxgafg Ckrgkr

    Go Pfskfchd Dkgalxgafg Ckrgkr RS S R ] R]

    6 3 2 = 86 Ckf{f Ckrgkr

    f' Yhgkgalf}lfg ckf{f }hgfaf lhsnf'c' Yhgkgalf}lfg ckf{f jf}hskfd'b' Yhgkgalf}lfg ckf{f yhgafgalx}fg cfefg jhg}fe

    mfg cfsfga nfmk'

    m' Yhgkgalf}lfg ckf{f }hdhlojxgklfrk'h' Yhgkgalf}lfg ckf{f yhg{hqffg ahmxga'`' Yhgkgalf}lfg ckf{f yhsfqf}fg lhrhef}fg lfs{fqfg'

    3 Lh}hsrhmkffg ]hgfaf Lhsnf

    f' Yhgaxsfgafg r}f` jfgfnhskfd mfg fmjkgkr}sfrk'c'

    Yhgaxsfgafg }hlgkrk'b' Yhgaxsfgafg bdhskbfd mfg yhlhsnffg }hslfk}'

    m' Yhgaxsfgafg lfs{fqfg {fga }hsdf}ke'h' Yhgaxsfgafg r}f` ysomxlrk'

    2 ]kgalf} Yhsrfkgafg

    f' ]fnfjg{f yhsrfkgafg mfdfj yfrfs dolfd'c' Jfsakg yso`k}{fga shgmfe'b' Yhgxsxgfg yhsjkg}ffg mfdfj yfrfs mfdfj ghahsk'm' Yhgxsxgfg yhsjkg}ffg yfmf yfrfs dxfs ghahsk'h' Ysomxlrk xg}xl jhjhgxek r}fgmfs lxfdk}fr'

    = Mkgfjkrjh Yfrfs

    f' ]kgalf} ysomxl mfg nfrf jhgnfmk lh}kgaafdfgmkcfgmkgalfg yhrfkga'

    c' ]kgalf} kgopfrk ysomxl cfsx'b' ]kgalf} kgopfrk ysorhr ysomxlrk cfsx'm' ]kgalf} yhsxcfefg rhdhsf mfg ykdkefg yhdfgaafg'

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    69/110

    Cfakfg C

    R}sf}hak Oyhsfrk

    Go Pfskfchd R}sf}hak Oyhsfrk R]Y ]Y G Y RY

    6 3 2 = 86 R}sf}hak Ckf{f Shgmfe

    f' Jhgxsxgfg ckf{f yhs xgk}'c' Jhgxsxglfg ckf{f jf}hskfd/cfefg'b' Jhgxsxglfg ckf{f ophsehfm'm' Jhgxsxglfg ckf{f yhsrhmkffg'

    3 R}sf}hak Lxfdk}fr

    f' Jhgxsxglfg }kgalf} lhsxrflfg'c' Jhjyhscfklk lkghsnf mfg lhefgmfdfg ysomxl'b' Jhjyhscfklk lxdk}fr yhjfrol/phgmos'm' Jhjyhsodfe rhs}k`klfrk lxfdk}fr }kgalf}

    kg}hsgfrkogfd'h' Jhjyhsodfe rhs}k`klfrk lxfdk}fr }kgalf} dolfd'2 R}sf}hak @dhlrkckdk}fr

    f' Jhgxsxglfg }hgaafga qfl}x yfcsklfrk'c' Jhgxsxglfg }hgaafga qfl}x yhsodhefg cfefg

    jhg}fe mfg yhghskjffg'

    b' Jhgxsxglfg qfl}x yhgahjcfgafg ysomxl cfsx'm' Jhgxsxglfg qfl}x rh} xy/befgah*ophs %qfl}x

    xg}xl jhg{kfylfg rxf}x jhrkg f}fx ysorhr xg}xl

    ysomxlrk+'

    h' Jhgkgalf}lfg jomhd mfg pfskfrk ysomxl'= R}sf}hak Yhgakskjfg

    f' Jhgkgalf}lfg lhefgmfdfg yhgakskjfg'c' Jhgkgalf}lfg lhbhyf}fg yhgakskjfg'b' Jhjyhscfklk df{fgfg rhchdxj yhgnxfdfg mfg

    yhgmxlxga {fga chsrk`f} }hlgkr'

    m' Jhjyhscfklk cfg}xfg yhdf{fgfg }hlgkr lhyfmfyhdfgaafg'

    h' Jhjyhscfklk yhdf{fgfg rh}hdfe yhgnxfdfg'

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    Cfakfg B

    Fmoyrk ]hlgodoak %Ro`} ]hbegodoa{+

    Lh}hsfgafg >6' NK] %Nxr} Kg ]kjh+ fmfdfe rhyhsfgalf} jh}omh f}fx }hlgkl {fga mkfydklfrklfg

    yfmf r{r}hj yhjchdkfg$ `xgark yfcsklfrk$ mfg mfg `xgark yhgakskjfg' @kdoro`k

    NK] {fk}x jhgahdkjkgfrk rhjxf fl}kpk}fr {fga }kmfl yhg}kga mfg }kmfl

    jhjchsklfg gkdfk }fjcfe mkjfgfyxg fl}kpk}fr k}x chsfmf'

    3' ]VJ %]o}fd Vxfdk}{ Jfgfahjhg}+ jhsxyflfg ysoasfj yhscfklfg }hsxrjhghsxr {fga mkdflxlfg rhbfsf chs}fefy mfg }kmfl yhsgfe chsfleks'

    2' JSY %Jf}hskfd Shvxkshjhg} Ydfggkga+ jhsxyflfg }hlgkl yhsjkg}ffgmhyhgmhg {fga jhgaaxgflfg ckdd o` jf}hskfd$ yhsrhmkffg$ huyhb}hm shbhkphm$

    JYR %Jfr}hs Ysomxb}kog Rbehmxdh+ xg}xl jhghg}xlfg lhcx}xefg jf}hskfd'

    =' ]YJ %]o}fd Ysomxb}kph Jfkg}hgfgbh+ fmfdfe yhgmhlf}fg kgopf}k` xg}xlyhsfqf}fg yhsfdf}fg %efsmqfsh mfg ro`}qfsh+ mfg jhrkg yfcskl' Kjydhjhg}frk

    ]YJ jhjchsklfg log}skcxrk mfdfj jhgaxsfgak qosl kg ysoashrr$jhgkgalf}lfg lxfdk}fr ysomxl$ jhgaxsfgak qfl}x rkldxr ysomxlrk$ mfg rfgaf}

    h`hl}k` xg}xl oy}kjfrk jhrkg mfg yhsfdf}fg'

    Go Pfskfchd Fmoyrk ]hlgodoak %Ro`} ]hbegodoa{+ jhdkyx}k > ]J J G ] R]J

    6 3 2 = 8

    6 NK] %Nxr} Kg ]kjh+'

    3 ]VJ %]o}fd Vxfdk}{ Jfgfahjhg}+'

    2 JSY %Jf}hskfd Shvxkshjhg} Ydfggkga+'

    = ]YJ %]o}fd Ysomxb}kph Jfkg}hgfgbh+'

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    Cfakfg M

    Lkghsnf Oyhsfrkogfd Yhsxrfeffg

    Lh}hsfgafg >6' Ysomxl}kpk}fr jhsxyflfg lhakf}fg xg}xl jhgaefrkdlfg rhrxf}x %cfsfga f}fx

    nfrf+ {fga dhcke }kgaak f}fx dhcke cfg{fl'

    3' Ckf{f fmfdfe yhgaoscfgfg rxjchs hlogojkr {fga mkxlxs mfdfj rf}xfg xfga${fga }hdfe }hsnfmk$ rhmfga }hsnfmk f}fx {fga lhjxgalkgfg flfg }hsnfmk xg}xl

    }xnxfg }hs}hg}x'

    2' Lxfdk}fr jhsxyflfg logmkrk mkgfjkr {fga chsexcxgafg mhgafg ysomxl$ nfrf$rxjchs mf{f jfgxrkf$ ysorhr$ mfg dkgalxgafg {fga jhjhgxek f}fx jhdhckek

    efsfyfg'

    =' @dhlrkckdk}fr jfgx`fl}xs jhsxyflfg lhjfjyxfg yhsxrfeffg xg}xl jhshryogrhbfsf h`hl}k` yhsxcfefg {fga }hsnfmk$ cfkl {fga }hsnfmk mk kg}hsgfd %oyhsfrk+

    yhsxrfeffg jfxyxg mk hlr}hsgfd dkgalxgafg yhsxrfeffg'

    8' Lhjfjyxfg yhgakskjfg jhsxyflfg rhafdf xyf{f {fga mkdflxlfg rhbfsfrhgmksk f}fx chsrfjf*rfjf mfdfj rxf}x osafgkrfrk xg}xl jhjhchsklfg

    yhdf{fgfg nfrf chsxyf yhgakskjfg cfsfga'

    Go Yhgkgalf}fg Lkghsnf Oyhsfrkogfd Yhsxrfeffg jhdfdxk > R]Y ]Y G Y RY

    6 3 2 = 8

    6 Ysomxl}k`k}fr'

    3 Ckf{f'

    2 Lxfdk}fr'

    = @dhlrkckdk}fr'

    8 Lhjfjyxfg yhgakskjfg'

  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

    72/110

    85

    DFJYKSFG 3

    Mf}f

    yhghdk}kfg

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    CC6 CC3 CC2 CC= CC8 CC0 ]O]_DC L ]L6 L]L3 L]L2 L]L= L]L8 ] O]_L]L ]Y6 ]Y3 ]Y2 ]Y= ]Y8 ]

    6 2 8 3 2 6 2 61 6 6 6 6 6 8 3 2 3 6 =

    3 2 8 2 2 6 2 65 3 3 3 8 6 63 6 3 6 6 2

    2 2 = 2 = 2 = 36 6 6 6 6 6 8 2 2 2 = 2

    = 2 = 2 2 6 2 61 2 2 2 2 2 68 2 2 2 2 =

    8 2 8 2 2 6 2 65 6 6 6 6 6 8 6 3 = 6 2

    0 2 8 2 2 6 2 65 6 6 6 6 6 8 8 2 2 2 8

    1 = 8 6 = = = 33 6 6 6 6 6 8 3 2 3 3 8

    5 2 2 2 2 6 2 60 6 6 6 3 3 1 8 2 = 2 =

    ; 2 = 2 2 6 2 61 3 6 6 3 6 1 2 2 2 2 =

    69 2 = 2 2 6 2 61 3 6 6 6 6 0 2 2 2 2 2

    66 2 = 2 2 6 2 61 2 3 3 2 3 63 2 2 2 2 =

    63 = 8 = 2 6 = 36 6 6 6 6 6 8 8 2 = = 8

    62 = 8 = 2 6 = 36 6 6 6 6 6 8 8 2 = = 8 6= = 8 = 2 6 = 36 6 6 6 6 6 8 8 2 = = 8

    68 2 2 2 6 6 2 6= 6 6 6 6 6 8 2 3 = 6 2

    60 2 = 2 2 6 2 61 3 6 6 6 6 0 2 2 3 3 =

    61 3 3 3 3 6 3 66 6 6 6 6 6 8 8 2 8 6 =

    65 2 2 2 2 6 2 60 2 2 2 2 2 68 6 2 2 2 2

    6; 2 8 2 2 2 2 39 6 6 6 6 6 8 8 2 = = 8

    39 2 8 2 2 6 2 65 6 6 6 6 6 8 = 2 3 3 8

    36 2 2 2 2 6 2 60 6 6 6 6 6 8 2 2 3 3 8

    33 2 8 2 2 6 2 65 6 6 6 6 6 8 2 2 = 6 2

    32 = 8 2 = 6 2 39 6 6 6 6 6 8 8 8 = 2 2

    3= = 8 = 2 2 2 33 6 6 6 6 6 8 8 2 = 6 =

    38 = 8 = = 2 = 3= 6 6 6 6 6 8 3 3 8 6 2

    30 8 2 2 2 6 2 65 3 3 3 3 3 69 6 2 = = 8

    31 = 8 = = = = 38 6 6 6 6 6 8 8 = 8 8 8

    35 2 8 = 8 3 = 32 = 2 = 6 6 62 8 2 3 8 8

    3; 2 = 2 2 3 6 60 3 2 2 3 2 62 2 2 2 = =

    29 2 2 8 2 2 2 39 6 2 2 2 6 66 8 2 2 2 2

    26 2 = 2 2 2 2 6; 6 6 6 6 6 8 = 2 6 2 =

    23 2 8 = 8 3 = 32 = 2 = 6 6 62 8 2 3 8 8

    22 2 2 2 2 2 2 65 3 3 2 3 3 66 2 2 2 2 2

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  • 7/31/2019 PENGARUH LINGKUNGAN BISNIS, STRATEGI OPERASI DAN ADOPSI TEKNOLOGI SEBAGAI VARIABEL PEMODERASI TER

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    RCS6 RCS3 RCS2 RCS= ]O]_RCS RL6 RL3 RL2 RL= RL8 ]O]_RL R@6 R@3 R@2 R@= R@8 ]O]_R@

    6 = = = = 60 8 = = 2 = 39 = = 2 6 = 60

    3 8 8 8 8 39 8 = 8 8 8 3= = = = 2 = 6;

    2 = = = 2 68 = = 8 = = 36 3 = = 2 = 61

    = 2 3 2 2 66 = 8 = 8 8 32 2 2 2 6 2 62

    8 = 8 = = 61 3 2 2 3 3 63 = = = 6 8 65

    0 8 8 8 = 6; 8 8 8 8 = 3= 8 8 = 6 8 39

    1 = = = = 60 = = = 2 2 65 = = = = = 39

    5 8 8 8 8 39 = = = 8 8 33 = = = = = 39

    ; = = = = 60 8 8 8 8 8 38 2 2 2 6 8 68

    69 = = = = 60 8 8 8 8 8 38 2 2 2 2 8 61

    66 = = = = 60 8 8 8 8 8 38 2 2 2 2 8 61

    63 8 8 8 8 39 8 = 8 = = 33 8 = = 2 2 6;

    62 8 8 8 8 39 8 = 8 = 8 32 8 = = 2 2 6; 6= 8 8 8 8 39 8 = 8 = 8 32 8 = = 2 2 6;

    68 6 6 6 6 = 2 = = 8 8 36 = = = 2 8 39

    60 = = = = 60 8 8 8 8 8 38 2 2 2 6 2 62

    61 3 3 3 3 5 8 8 = 2 2 39 8 8 = 2 8 33

    65 = 8 = = 61 8 = = 6 6 68 2 2 2 6 = 6=

    6; 8 8 8 8 39 8 8 8 = = 32 8 8 8 6 = 39

    39 = = = = 60