PENGANTAR PRODUK TURUNAN

PROGRAM STUDITEKNOLOGI PENGOLAHAN HASIL PERKEBUNAN

KELAPA SAWIT

Pabrik minyak kelapa sawit merupakan pabrik yang mengolah Tandan Buah Segar (TBS) untuk mendapatkan Crude Palm Oil (CPO) dan kernel yang optimal berdasarkan kualitas sesuai target yang ditentukan dan dengan losses seminimal mungkin serta biaya yang efisien dengan mengindahkan prinsip-prinsip keselamatan kerja dan keamanan lingkungan.

Kompleksnya sasaran bagi pabrik kelapa sawit menuntut adanya Sumber Daya Manusia yang mampu menjawab tantangan tersebut sehingga sasaran perusahaan dapat terpenuhi.

PKS CWE hadir dengan program studi yang mengintegrasikan antara kemampuan kepribadian (interpersonal skill) maupun kelompok baik dari sisi technical, quality, maupun managerial.

OVERVIEW

SISTEM PRODUKSI

Proses :- Manajerial- Operasional- Informasi

Input Output

KINERJA

PENGENDALIAN

Metoda

- Produk- Limbah

SumberDaya

SIKLUS PRODUK

NEW PRODUCT DEVELOPMENT

• VERY EXPENSIVE- Market Research- Product Development- Prototype- Market test- Scale up

• NO SALES REVENUE

• LOSSES

MARKET INTRODUCTION

• cost high • sales volume low • no/little competition - competitive

manufacturers watch for acceptance/segment growth

• losses • demand has to be created • customers have to be prompted to try the

product

GROWTH

Growth stage costs reduced due to economies of scale sales volume increases significantly profitability public awareness competition begins to increase with a few new players in establishing market prices to maximize market share

MATURE

• costs are very low as you are well established in market & no need for publicity.

• sales volume peaks • increase in competitive offerings• prices tend to drop due to the proliferation of

competing products • brand differentiation, feature diversification, as

each player seeks to differentiate from competition with "how much product" is offered

• very profitable

Decline or Stability

• costs become counter-optimal • sales volume decline or stabilize • prices, profitability diminish • profit becomes more a challenge of

production/distribution efficiency than increased sales

• consumer demand for spare parts, maintenance and or product servicing