PEMAKNAAN GENERASI MILENIALTERHADAP BERITA ...

PEMAKNAAN GENERASI MILENIALTERHADAP

BERITA #2019GANTIPRESIDEN: STUDI RESEPSI

TERHADAP BERITA #2019GANTIPRESIDEN DI

MEDIA ONLINE LIPUTAN6.COM

SKRIPSI

Diajukan guna Memenuhi Persyaratan Memperoleh

Gelar Sarjana Ilmu Komunikasi (S.I.Kom.)

William Widjaja

00000011174

PROGRAM STUDI ILMU KOMUNIKASI

FAKULTAS ILMU KOMUNIKASI

UNIVERSITAS MULTIMEDIA NUSANTARA

TANGERANG

2020

v

DAFTAR ISI

HALAMAN JUDUL ............................................................................................. i

HALAMAN PERNYATAAN ............................................................................. ii

HALAMAN PENGESAHAN ............................................................................. iii

KATA PENGANTAR ......................................................................................... iv

DAFTAR ISI ......................................................................................................... v

DAFTAR TABEL ............................................................................................... ix

DAFTAR GAMBAR ........................................................................................... x

ABSTRAK ........................................................................................................... xi

BAB I PENDAHULUAN ..................................................................................... 1

1.1 Latar Belakang ................................................................................................. 1

1.2 Rumusan Masalah ............................................................................................ 8

1.3 Pertanyaan Penelitian ....................................................................................... 8

1.4 Tujuan Penelitian ............................................................................................. 8

1.5 Kegunaan Penelitian ........................................................................................ 8

1.5.1 Kegunaan Akademis ........................................................................ 8

1.5.2 Kegunaan Praktis ............................................................................. 9

1.5.3 Kegunaan Sosial ............................................................................... 9

1.6 Keterbatasan Penelitian .................................................................................... 9

vi

BAB II KERANGKA TEORI ........................................................................... 10

2.1 Penelitian Terdahulu ...................................................................................... 10

2.2 Teori dan Konsep ........................................................................................... 15

2.2.1 Studi Resepsi ………………………………………...................... 15

2.2.2 Khalayak Aktif ............................................................................... 21

2.2.3 Tipologi Khalayak Aktif ................................................................ 23

2.2.4 Media Online dan Jurnalisme Online ............................................. 25

2.3 Alur Penelitian ............................................................................................... 28

BAB III METODOLOGI PENELITIAN ........................................................ 29

3.1 Paradigma Penelitian ...................................................................................... 29

3.2 Jenis dan Sifat Penelitian ............................................................................... 30

3.3 Metode Penelitian ........................................................................................... 32

3.4 Key Informan ................................................................................................. 33

3.5 Teknik Pengumpulan Data ............................................................................. 34

3.6 Keabsahan Data .............................................................................................. 37

3.7 Teknik Analisis Data ...................................................................................... 38

BAB IV HASIL PENELITIAN DAN PEMBAHASAN .................................. 41

4.1 Subjek Penelitian dan Unit Penelitian ............................................................ 41

4.1.1 Gambaran Umum Liputan6.com .................................................... 42

4.1.2 Informan I ……............................................................................... 43

4.1.3 Informan II ..................................................................................... 47

4.1.4 Informan III .................................................................................... 50

vii

4.1.5 Informan IV..................................................................................... 53

4.1.6 Informan V …................................................................................. 56

4.2 Hasil Penelitian............................................................................................... 59

4.2.1 Hasil Analisis Framing Berita Liputan6.com................................. 59

4.2.2 Pemaknaan Pesan Berita #2019GantiPresiden di Liputan6.com… 66

4.2.3 Pemaknaan Berita Liputan6.com mengenai #2019GantiPresiden

oleh FA…………………………………….................................. 69


oleh IN…………….……………………..................................... 72


oleh NP……………………...…………….................................. 74


oleh VD…………………………………..................................... 75

4.3 Pembahasan .................................................................................................... 78

4.3.1 Posisi Resepsi FA terhadap Berita Liputan6.com ………….......... 80

4.3.2 Posisi Resepsi IN terhadap Berita Liputan6.com ........................... 83

4.3.3 Posisi Resepsi NP terhadap Berita Liputan6.com .......................... 87

4.3.4 Posisi Resepsi VD terhadap Berita Liputan6.com …………......... 90

4.3.5 Tabel Posisi Resepsi Informan terhadap Berita Liputan6.com ….. 93

BAB V SIMPULAN DAN SARAN ................................................................... 96

5.1 Simpulan ........................................................................................................ 96

5.2 Saran Akademis ..............................................................................................99

5.3 Saran Praktis ...................................................................................................99

viii

DAFTAR PUSTAKA........................................................................................ 100

LAMPIRAN A

LAMPIRAN B

DAFTAR RIWAYAT HIDUP

ix

DAFTAR TABEL

Tabel 2.1 Penelitian Terdahulu ........................................................................... 12

Tabel 4.2 Unit Analisis Framing Berita Liputan6.com…………….................... 63

Tabel 4.3 Posisi Resepsi Informan terhadap Berita ……………….................... 93

x

DAFTAR GAMBAR

Gambar 1.1 Screenshot Halaman Utama Liputan6.com………............................. 5

Gambar 2.2 Model Encoding/ Decoding Stuart Hall ……………....................... 15

Bagan 2.3 Alur Penelitian………………...……………...................................... 27

Bagan 3.7 Teknik Analisis Data Model Interaktif……….................................... 39

Gambar 4.1 Logo Liputan6.com……………………………............................... 42

xi

PEMAKNAAN GENERASI MILENIALTERHADAP BERITA

#2019GANTIPRESIDEN: STUDI RESEPSI TERHADAP BERITA

#2019GANTIPRESIDEN DI MEDIA ONLINE LIPUTAN6.COM

ABSTRAK

Oleh: William Widjaja

Di abat ke-21 ini, media dipermudah dengan adanya jurnalisme online yang

memungkinkan masyarakat mengakses media online secara cepat dan mudah.

Menurut Lancaster & Stillman (2002 dalam Putra, 2016, p. 125) generasi Y

termasuk generasi milenial (lahir dari tahun 1981-1999). Menurut survey APJII,

49,54 % pengguna internet di Indonesia berumur 19-34 tahun dan 29,55% berusia

35-54 tahun (APJII, 2018, p.11). Menurut Lancester & Stillman (2002 dalam Putra,

2016, p. 128) generasi milenial memiliki sikap yang realistis dan sangat menghargai

perbedaan berpendapat. Penelitian kulitatif deskriptif ini meneliti gerakan

#2019GantiPresiden yang diberitakan oleh Liputan6.com menggunakan model

analisis resepsi. Data diperoleh melalui analisis framing, wawancara mendalam satu

orang informan yang membuat berita #2019GantiPresiden oleh Liputan6.com dan

wawancara mendalam empat orang informan generasi milenial yang berasal dari

berbagai latar belakang budaya, pengetahuan dan pengalaman yang berbeda-beda.

kedua data tersebut dianalisis menurut model encoding/decoding Stuart Hall untuk

mengetahui posisi informan dalam memaknai berita yang terbagi menjadi dominant

reading, negotiated reading dan oppositional reading. Hasil penelitian ini

menunjukkan bahwa dalam memaknai berita Liputan6.com, satu orang di posisi

negotiated reading, satu orang di posisi negotiated reading dan dua orang di posisi

oppositional reading. Selain itu, latar belakang budaya, latar belakang pengalaman

dan latar belakang pengetahuan berpengaruh dalam menentukan posisi khalayak.

Kata kunci: Media Online, Liputan6.com, #2019GantiPresiden, Generasi

Milenial, Analisis resepsi

xii

THE UNDERSTANDING OF THE MILLENNIAL GENERATION

TOWARDS NEWS #2019GANTIPRESIDEN: STUDY OF

RECEPTION ON #2019GANTIPRESIDEN NEWS REPRESENTS

IN ONLINE MEDIA LIPUTAN6.COM

ABSTRACT

By: William Widjaja

In this 21st century, the media is made easy by the existence of online

journalism that allows people to access online media quickly and easily. According

to Lancaster & Stillman (2002 in Putra, 2016, p. 125), the Y generation includes

millennial generation (born from 1981-1999). According to the APJII survey,

49.54% of internet users in Indonesia are 19-34 years and 29.55% access 35-54

years (APJII, 2018, p.11). According to Lancester & Stillman (2002 in Putra, 2016,

p. 128) millennials have a realistic attitude and highly value differences of opinion.

This descriptive qualitative research examines the #2019GantiPresiden movement

reported by Liputan6.com using reception analysis. The data obtained through

framing analysis, in-depth interviews with one informant who made news

#2019GantiPresiden by Liputan6.com and in-depth interviews of four millennial

generation informants who came from various cultural backgrounds, knowledge,

and experiences. Both data are analyzed according to Stuart Hall's

encoding/decoding model to determine the position of the informant in interpreting

the news which is divided into dominant reading, negotiated reading, and

oppositional reading. The results of this study indicate that in interpreting the

Liputan6.com news, one person is in the negotiated reading position, one person is

in the negotiated reading position and two people are in the oppositional reading

position. In addition, cultural background, experience background and knowledge

background influential in determining the position of the audience.

Key Words: Online Media, Liputan6.com, #2019GantiPresiden,

Millennial Generation, Reception Analysis.

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