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TUGAS

MANAJEMEN FARMASI

PEMASARAN

Disusun oleh :

 NAMA : MUHAMMAD YUSUF HAN

 NIM : 3351141579

KELAS : APOEKE! D

PROGRAM STUDI PROFESI APOTEKER

FAKULTAS FARMASI

UNIVERSITAS JENDERAL ACHMAD YANI

2015

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PEMASARAN ( MARKETING)

Pe"#s#$#n %#&# %$#'(i'n)# su&#h #&# se*#' +#"#n %e$#&#,#n 'uno- .#n/s#

Yun#ni 'uno &#n !o"#0i (el#h "e"%$#'(i'#n il"u &#/#n/ &#n se#$# #'(i2 

 ,e$'o"uni'#si  persuasif   'e%#&# 'onsu"enn)#-  .e/i(u %ul# &i %e$#&#,#n%e$#&#,#n

l#in )#n/ "#*u %e$&#/#n/#nn)#- N#"un 'onse% %e"#s#$#n "o&e$en )#n/ &i'en#l s##( ini ,#$u "unul &#n

 ,e$'e",#n/ &i "#s# !eolusi In&us($i  )#n/ (e$*#&i %#&# #,#& 'e16 &#n 'e19-

Pe$io&e ini &i(#n&#i dengan "unuln)# %e$u,#h#n%e$u,#h#n sosi#l )#n/ &i&o$on/

oleh %e$'e",#n/#n (e'nolo/i &#n ino#si il"u %en/e(#hu#n-  S#l#h s#(u %e$u,#h#n

(e$se,u( #&#l#h "unuln)# in&us($iin&us($i  )#n/ "e"%$o&u'si ,#$#n/ 'onsu"si

se#$# "#ss#-  H#l ini &i&u'un/ %ul# oleh %e$'e",#n/#n "o&# ($#ns%o$(#si &#n

"unuln)# "e&i# "#ss# )#n/ "en/h#$us'#n %$o&usen "ene"u'#n #$# "en/elol#

&is($i,usi ,#$#n/ &#n *#s#Pe"#s#$#n  Marketing) P$oses %en)usun#n 'o"uni'#si (e$%#&u )#n/

 ,e$(u*u#n un(u' "e",e$i'#n in2o$"#si  "en/en#i   ,#$#n/  #(#u *#s# &#l#" '#i(#nn)#

&en/#n "e"u#s'#n 'e,u(uh#n &#n 'ein/in#n "#nusi#M#n#*e"en %e"#s#$#n #&#l#h %$oses %e$en#n##n &#n %el#'s#n##n 'onse%si

 %ene(#%#n h#$/# %$o"osi &#n &is($i,usi /#/#s#n ,#$#n/ &#n *#s# un(u' 

"en/h#sil'#n %e$(u'#$#n )#n/ "e"enuhi s#s#$#n 8 s#s#$#n %e$o$#n/#n &#n

o$/#nis#si-M#n#*e"en %e"#s#$#n se,#/#i su#(u %$oses )#n/ "eli%u(i #n#lisis %e$en##n

i"%le"en(#si &#n %en/en&#li#n "en#'u% /#/#s#n ,#$#n/ &#n *#s# "#n#*e"en

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 %e"#s#$#n &il#n&#si oleh /#/#s#n %e$(u'#$#n &en/#n (u*u#n "en/h#sil'#n 'e%u#s#n

 ,#/i %ih#' 8 %ih#' )#n/ (e$'#i(-

STRATEGI PEMASARAN

S($#(e/i %e"#s#$#n #&#l#h %en/#",il#n 'e%u(us#n'e%u(us#n (en(#n/ ,i#)#

 %e"#s#$#n ,#u$#n %e"#s#$#n #lo'#si %e"#s#$#n &#l#" hu,un/#n &en/#n 'e#&##n

lin/'un/#n )#n/ &ih#$#%'#n &#n 'on&isi %e$s#in/#n- D#l#" s($#(e/i %e"#s#$#n #&#

(i/# 2#'(o$ u(#"# )#n/ "en)e,#,'#n (e$*#&in)# %e$u,#h#n s($#(e/i &#l#" %e"#s#$#n

)#i(u :

1- D#u$ hi&u% %$o&u' : S($#(e/i h#$us &isesu#i'#n &en/#n (#h#%(#h#% &#u$ hi&u%

)#i(u (#h#% %e$'en#l#n (#h#% %e$(u",uh#n (#h#% 'e&e0#s##n &#n (#h#%

'e"un&u$#n-

- Posisi %e$s#in/#n %e$us#h##n &i %#s#$ : S($#(e/i %e"#s#$#n h#$us &isesu#i'#n

&en/#n %osisi %e$us#h##n &#l#" %e$s#in/#n #%#'#h "e"i"%in "en#n(#n/

"en/i'u(i #(#u h#n)# "en/#",il se,#/i#n 'eil &#$i %#s#$-

3- Si(u#si e'ono"i : S($#(e/i %e"#s#$#n h#$us &isesu#i'#n &en/#n si(u#si e'ono"i

&#n %#n&#n/#n 'e&e%#n #%#'#h e'ono"i ,e$#&# &#l#" si(u#si "#'"u$ #(#uin2l#si (in//i-

Penger!"n Re"!#

D#l#" '#"us .#h#s# In//$is In&onesi# !e(#il ,is# *u/# &i #$(i'#n se,#/#i

Ee$#n Pen/e$(i#n !e(#ilin/ #&#l#h se"u# #'(ii(#s )#n/ "en/i'u( se$(#'#n

 %e"#s#$#n ,#$#n/ &#n *#s# se#$# l#n/sun/ 'e%#&# %el#n//#n-

Pen/e$(i#n !e(#ile$ #&#l#h se"u# o$/#nis#si ,isnis )#n/ "e"%e$oleh le,uh

&#$i se(en/#h h#sil %en*u#l#nn)# &#$i $e(#ilin/ lu#s ,ush &#n ;$esh#" 1994<-

K#"$!%!&"$! Re"!#

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Menu$u( Pin(el &#n Di#"on& 1971< !e(#il&#%#( &i 'l#si2i'#si'#n &#l#"

 ,#n)#' #$# se,#/#i on(oh !e(#il&#%#( &i 'elo"%o''#n sesu#i &en/#n #'(ii(#s

 %en*u#l#n ,#$#n/ ,e$&#s#$'#n se,#/#i ,e$i'u( :

1- !e(#il Keil

.isnis !e(#il 'eil &i /#",#$'#n se,#/#i $e(#ile$ )#n/ ,e$%en/h#sil#n &i

 ,#0#h =5>> %e$(#hun- Pe"ili' $e(#il%#&# u"u"n)# ,e$(#n//un/ *#0#, %enuh

(e$h#&#% selu$uh %en*u#l#n &#n "#n#*e"en- .i#s#n)# 'e,#n)#'#n %e"ili' (o'o

 %#&# ,isnis $e(#il 'eil ini &i"ili'i oleh se#$# in&ii&u In&ii&u#l P$o%$ie(o$shi%<

- !e(#il .es#$ 

P#&# s##( ini in&us($i !e(#il&i 'u#s#i oleh o$/#nis#si ,es#$ o$/#nis#si (e$se,u(

"eli%u(i: De%#$(e"en S(o$e ?h#in o$/#ni+#(ion o$/#nis#si ,e$#n(#i<

Su%e$"#$'e( ?#(#lo/ S(o$e @#$ehouse Ou(le( &#n Online S(o$e o'o Online <

De%#$(e"en S(o$e "e$u%#'#n s#l#h s#(u &#$i $e(#ile$ ,es#$ &i"#n# "en#0#$'#n

 ,e$,#/#i "##" *enis %$o&u' ,#$#n/ (in/'#( h#$/# &#n 'en)#"#n#n &#l#"

 ,e$,el#n*#-

P$o&u' )#n/ &i(#0#$'#n "eli%u(i #n(#$# l#in: Pe$len/'#%#n %$i# (Mens World)

&#n @#ni(# (Ladies World) Pe$len/'#%#n !e"#*# (Youth World) Pe$len/'#%#n

#n#' #n#' B %e$"#in#n (Children & Toys World), Pe$len/'#%#n Se%#(u &#n

Aeso$ies (Shoes World) Pe$len/'#%#n Ol#h$#/# B Al#( Musi' (Sport Center)

Pe$len/'#%#n %e$#n/'#( 'e$#s !u"#h (#n//# (Hardware) Pe$len/'#%#n

Kos"e(i' &#n se,#/#in)# -

Sr"eg! 'e"$"r"n re"!# e#!')!

1< Pe"ilih#n se/"en( (#$/e( %#s#$ &#n %enen(u#n 2o$"#( $e(#il &#n

< Pen/e",#n/#n 'eun//ul#n ,e$s#in/ )#n/ "e"un/'in'#n $e(#il un(u' 

"en/u$#n/i (in/'#( 'o"%e(ensi )#n/ &ih#&#%i-

A&# 4 *enis %e$(u",uh#n )#n/ &ius#h#'#n oleh $e(#il )#i(u %ene",us#n %#s#$

 %e$lu#s#n %#s#$ %en/e",#n/#n 2o$"#( &#n &ie$si2i'#si- Kese"%#(#n %ene",us#n

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 %#s#$ "#$'e( %ene($#(ion< "eli%u(i us#h#us#h# l#n/un/ (e$h#&#% 'onsu"en )#n/

#&# &en/#n "en#$i' 'onsu"en %#&# (#$/e( %#s#$ se'#$#n/ )#n/ (i&#' ,e$,el#n*# &i

(o'on)# un(u' le,ih se$in/ "en/un*un/i (o'o (e$se,u( #(#u un(u' "e",eli le,ih

 ,#n)#' ,#$#n/ %#&# (i#% 'un*un/#n-

Pen&e'#(#n l#in #&#l#h &en/#n %en*u#l#n sil#n/ )#i(u &en/#n "en*u#l ,#$#n/

 ,#$#n/ (#",#h#n %#&# 'onsu"en- Kese"%#(#n %e$lu#s#n %#s#$ "en//un#'#n 2o$"#(

$e(#il)#n/ #&# &#l#" se/"en %#s#$ ,#$u-

D#l#" h#l ini se/"en %#s#$ &i(e(#%'#n &i&i%e$(#*#" un(u' "e"enuhi sele$#

&#$i (#$/e( %#s#$ )#n/ in/in &i,i&i' se#$# (e$sen&i$i- Pen/e",#n/#n 2o$"#( $e(#il

"eli%u(i %en#0#$#n 2o$"# $e(#il,#$u "is#ln)# &en/#n "en//un#'#n in(e$ne(

"#$'e(in/ #(#u eo""e$e sehin//# 'onsu"en ,is# ,e$,el#n*# (#n%# h#$us 'e

lo'#si-

S($#(e/i Pe"#s#$#n !i(el #&#l#h %e$n)#(##n )#n/ "en*el#s'#n ,e,e$#%# h#l

se,/#i ,e$i'u(:

C Pe"ilih#n se/"en %#s#$ 

C Penen(u#n 2o$"#( !i(el

C Pen/e",#n/#n 'eun//ul#n ,e$s#in/

.e$i'u( i&ei&e )#n/ ,i#s# &i/un#'#n &#l#" s($#(e/i %e"#s#$#n $e(#il &i lu#$

ne/e$i :

1- Me*)" K"#en+er ?$e#(e # #len&#$ 2o$ us(o"e$s 0i(h )ou$ sho%s n#"e #n&

#&&$ess on i(-

- Men,e"& Pr-+)&  ."ng "&"n +!/)"# : P$in( (he %$o&u(s )ou sell o$ se$ies

o22e$e& on (he ,#' o2 )ou$ ,usiness #$&s-

3- Me*"" K"r) !$n!$ : Al0#)s #$$) ,usiness #$&s 0i(h )ou- ;ie (he"

2$eel) #n& #s' %e$"ission (o le#e (he" in %l#es )ou$ (#$/e( "#$'e( "#) isi(-

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3 e&er/" $"" +eng"n 'er)$"4""n #"!n3 oin # ($#&e #ssoi#(ion o$ o$/#ni+#(ion

$el#(e& (o )ou$ in&us($)-

53 Me!#!&! g"*"r"n en"ng 'r-+)&3 H#e # &$#0in/ 2o$ # %$o&u( o$ # /i2(

e$(i2i#(e- Use (he en($) 2o$"s (o olle( us(o"e$s "#ilin/ #&&$esses-

G- Me*)" r-$)r3 Deelo% # ,$ohu$e o2 se$ies )ou$ sho% o22e$s-

7- Peng"""n K#!n!$ ?on&u( "on(hl) linis #,ou( # %$o&u( o$ se$ie )ou o22e$ 

o$ she&ule se"i#nnu#l se"in#$s on $el#(e& ho0(o in2o$"#(ion 2o$ )ou$

in&us($)-

6- Men,e"& Tagline P$in( # (#/line 2o$ )ou$ ,usiness on le((e$he#& 2# oe$

shee(s e"#ils #n& inoies-

9- Ke*"ng&"n e*$!e Deelo% # 0e,si(e (o sho0#se )ou$ %$o&u(s se$ies

#n& lo#(ion- Use # "e"o$#,le U!L #n& inlu&e i( on #ll "#$'e(in/ "#(e$i#ls-

1>- M"$)&&"n e$!-n. &-n$)en  Inlu&e us(o"e$ (es(i"oni#ls in )ou$ %$in(e&li(e$#(u$e-

11- Pr--$!  P$o"o(e )ou$sel2 #s #n e%e$( ,) 0$i(in/ #$(iles o$ (i%s on (o%is

$el#(e& (o )ou$ in&us($)-

1- Per!&#"n"n  Su,"i( (o (he lo#l ne0s%#%e$ ($#&e *ou$n#l o$ o(he$ %u,li#(ions-

13- Hos( #n #2(e$hou$s /#(he$in/ 2o$ )ou$ e"%lo)ees #n& (hei$ 2$ien&s$el#(ies-

14- -n)$ P$oi&e 2$ee (shi$(s 0i(h )ou$ lo/o (o )ou$ s(#22 (o 0e#$-

15- Sen& ne0s0o$(h) %$ess $ele#ses #s o2(en #s nee&e&-

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1G- ?$e#(e #n #nnu#l #0#$& #n& %u,lii+e i(-

17- Deelo% )ou$ o0n sho0 on )ou$ s%ei#l() #n& %$esen( i( (o )ou$ lo#l #,le

s(#(ion o$ %u,li ,$o#&#s(in/ s(#(ion-

16- ?$e#(e # %$ess 'i( #n& 'ee% i(s on(en(s u$$en(-

19- Use #n #ns0e$in/ "#hine o$ oie "#il s)s(e" (o #(h #2(e$hou$s %hone #lls-

Inlu&e ,#si in2o$"#(ion in )ou$ ou(/oin/ "ess#/es suh #s ,usiness hou$s

lo#(ion 0e,si(e e(-

>- oin # ?h#",e$ o2 ?o""e$e 0he$e )ou #n ne(0o$' 0i(h #$e# ,usiness o0ne$s-

1- Hol& #n o%en house- Ini(e %$o"inen( i() o22ii#ls #n& (he %$ess-

- ;e( # "e"o$#,le lo#l o$ (oll2$ee %hone nu",e$-

3- Pl#e #&s in %u,li#(ions )ou$ "#$'e( $e#&s- .e su$e (o $e#h (he nonEn/lish

s%e#'in/ "#$'e( #s 0ell-

4- Dis($i,u(e s%ei#l() %$o&u(s suh #s %ens "ouse %#&s o$ "u/s 0i(h )ou$ s(o$es

lo/o-

5- A&e$(ise in $e#(ie lo#(ions suh #s %#$' ,enhes ,uses #n& %o%ul#$ @e, si(es

G- I"%$oe )ou$ ,uil&in/ si/n#/e-7- ;e( # ,oo(h #( # ($#&e sho0 o$ e%o #((en&e& ,) )ou$ (#$/e( "#$'e(-6- ;ie # s%eeh o$ olun(ee$ 2o$ # #$ee$ &#) #( # hi/h shool-

9- S%onso$ #n A&o%(#Hi/h0#) #$e# in )ou$ o""uni() (o 'ee% $o#&s li((e$2$ee-3>- Don#(e )ou$ %$o&u( o$ se$ie (o # h#$i() een( o$ #u(ion-31- H#e # Yello0 P#/es #& lis(e& un&e$ )ou$ "#in in&us($) #n& in $el#(e& #(e/o$ies-3- olun(ee$ )ou$ (i"e (o # h#$i() o$ non%$o2i( o$/#ni+#(ion-33- ?$e#(e # lo)#l() %$o/$#" (o $e0#$& eis(in/ us(o"e$s-

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34- ?$e#(e #n o%(in e"#il o$ %$in( ne0sle((e$ 2o$ )ou$ us(o"e$s- Fill e#h e&i(ion

0i(h s%ei#ls (i%s #n& o(he$ (i"el) in2o$"#(ion-

35- Sen& h#n&0$i((en (h#n' )ou no(es (o i"%o$(#n( us(o"e$s ee$) h#ne )ou /e(-3G- Use ,$i/h(l) olo$e& enelo%es #n& uniJue s(#(ion#$) 0hen sen&in/ &i$e( "#il

 %iees-37- Sho0 %$o&u( &e"os o$ $el#(e& i&eos on # (eleision on (he s#les 2loo$s &u$in/

s(o$e hou$s-36- .oo' # ele,$i() /ues( 2o$ #n een( #( )ou$ s(o$e- Use %eo%le in )ou$ in&us($) o$

(eleision ne0s #nho$s o$ lo#l #u(ho$s-39- ?$e#(e 0in&o0 &is%l#)s in lo#(ions #0#) 2$o" )ou$ sho%- Ai$%o$(s hos%i(#ls

#n& l#$/e o22ie ,uil&in/s o#sion#ll) h#e &is%l#) #$e#s (he) $en( (o lo#l

 ,usinesses-4>- e#" u% 0i(h # nono"%e(in/ ,usiness in )ou$ #$e# (o o22e$ # %#'#/e

 %$o"o(ion-41- Pi' (he slo0es( &#) o2 (he 0ee' (o hol& # one&#) s#le-4- ?$e#(e # 0#$" 0elo"in/ 0#i(in/ #$e# 2o$ )ou$ us(o"e$s-43- P$oi&e e($# us(o"e$ se$ie ($#inin/ 2o$ )ou$ s(#22-44- Si/n u% 2o$ # ne0sle((e$ o$ *oin online &isussion /$ou%s in )ou$ in&us($)-45- I2 %ossi,le lo#n )ou$ 2#ili(ies (o o(he$ /$ou%s 2o$ # "ee(in/ %l#e-4G- ?$e#(e # uniJue l#%el %in ,#se& on (he %$o&u(s )ou sell (o 0e#$ #( "ee(in/s-47- ?hoose # $e/ul#$ us(o"e$ (o s%o(li/h( #s # ?us(o"e$ o2 (he Mon(h- ?$e#(e # ,$ie2 

0$i(e u% (o su,"i( (o (he lo#l ne0s%#%e$ #,ou( (he us(o"e$ #n& ,e su$e (o /ie

he o$ she # o%) o2 (he #$(ile #s 0ell #s h#e one 2$#"e& (o h#n/ in (he s(o$e-46- P#i$ u% slo0 "oin/ i(e"s 0i(h $el#(e& %$o&u(s #n& $e%#'#/e #s # s%ei#l ,u)-49- S(#$( # ,lo/- @$i(e #,ou( )ou$ in&us($) o$ &e(#il ins(o$e h#%%enin/s-5>- O22e$ )ou$ us(o"e$s &isoun(s 2o$ e#h $e2e$$#l (he) %$oi&e-

!EFE!ENSI :

http://www.referenceforbusiness.com/management/Or-Pr/Pioneers-of-

Management.html

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