Mankeu Ebisnis Lecture

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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-1

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model

    Economic framework

    Manajemen Keuangandan Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-3

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model

    Economic framework

    Continued Growth Hosts: 36,739,000 (7/98); 16,729,000 (7/97)

    .com: 10,301,570

    .net: 7,054,863

    .edu: 4,464,153

    Web servers: 3.35M (10/98); 130%

    Bill Goffe, Univ. of Southern Mississippi

    Bob Parks, Washington University

    George Greenwade, Sam Houston State University

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-4

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model

    Economic framework

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-5

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model

    Economic framework

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-6

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model

    Economic framework

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-7

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-8

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    The Imperatives of Technology Applications of technology require precise

    subdivision and coordination of activities.

    Large-scale subdivision generates complexitywhich must be comprehended and managed.

    Complexity extends production processes in time

    and space.

    Spatial extension through the supply chain

    Temporal extension through component fabrication and

    assembly

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-9

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    The Imperatives of Technology

    Microeconomic Consequences:

    Large overhead costs.

    Significant economies of scale and scope.Multi-dimensional product characteristics.

    Consequences for Industrial Organization

    Strategic rather than competitive environment.Non-price competition (branding and product

    differentiation).

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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-10

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Information and the Economic Landscape

    What is the role of information in the economic

    landscape?

    The Hayek model: Competitive paradigm Prices are sufficient statistics for information about the

    state of the market.

    Competitive markets aggregate economic information.

    Decentralized decision-making requires only prices asinputs to decision processes.

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-11

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Information and the Economic Landscape

    Strategic distortions of the competitive model:

    Information is internalized in the supply chain and

    through long-term contracting relationships betweenfirms.

    Market segmentation and price discrimination mask

    information content of prices.

    Product differentiation fragments information. Strategic interactions (pricing and marketing) entangle

    information through versioning and bundling decisions.

    k l

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-12

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    The Internet and the New Economy Information technology is simultaneously

    intensifying the strategic features of the economic

    landscape, while making it more competitive. Strategic Intensification

    Greater scope for both B2B and B2C commercial interactions

    Tightening of existing supply chains through internet data

    transfer protocols

    Dis- and re-intermediation of consumer sales.

    j & k l i i i

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-13

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    The Internet and the New Economy Intensification of competition

    Digital goods and services are the most extreme examples of

    the technological imperative: All costs are fixed costs --

    marginal cost is zero. Wide-spread adoption of information technology puts zero cost

    production (copying) capabilities in everyones hands.

    Wide-spread adoption of technology gives economic agents

    vastly expanded access to information about products and

    prices.

    M j K & T k l i E Bi i

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-14

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Electronic Transaction

    Transaction

    Performance:

    Selected

    Price

    Transaction-Related Value Sources:

    Transaction Characteristics

    Technology-

    Related Value

    Sources:Search, Evaluation

    and SelectionCa abilities

    Transaction Process

    Traditional Transaction

    Buyer-Related Value Sources:

    Buyer Behavior

    Traditional vs electronic transaction

    M j K & T k l i E Bi i

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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-15

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    What is the Internet?

    Where did it come from?

    The Internet is a world-wide network of computer networks that use a

    common communications protocol, TCP/IP (Transmission Control

    Protocol/Internet Protocol). TCP/IP provides a common language for

    interoperation between networks that use a variety of local protocols

    (Ethernet, Netware, AppleTalk, DECnet and others).

    In the late sixties, the Advanced Research Projects Administration

    (ARPA), a division of the U.S. Defense Department, developed the

    ARPAnet to link together universities and high-tech defense

    contractors. The TCP/IP technology was developed to provide astandard protocol for ARPAnet communications. In the mid-eighties

    the NSF created the NSFNET in order to provide connectivity to its

    supercomputer centers, and to provide other general services. The

    NSFNET adopted the TCP/IP protocol and provided a high-speed

    backbone for the developing Internet.

    M j K & T k l i E Bi i

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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-16

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    What do people do on the Internet?

    How big is the Internet?

    Probably the most frequent use iselectronic mail

    (e-mail). After that arefile transfer

    (moving data from one computer to another) andremote login (logging into a computerthat is running somewhere else on the Internet). In terms of traffic volume, as of December

    1994 about32% of total traffic was file transfer, 16% was World Wide Web (WWW), 11%

    was netnews, 6% was email, 4% was gopher, and the rest was for other uses [Merit

    Statistics]. People can search databases (including the catalogs of the Library of Congress

    and scores of university research libraries), download data and software, and ask (or answer)

    questions in discussion groups on numerous topics (including economics research).

    From 1985 to December 1994, the Internet grew from about 200 networks to well

    over 45,000 and from 1,000 hosts (end-user computers) to over four

    million. About 1,000,000 of these hosts are at educational sites, 1,300,000 are commercialsites, and about 385,000 are government/military sites, all in the U.S. Most of the other

    1,300,000 hosts are elsewhere in the world [Network Wizards]. NSFNET traffic grew from

    85 million packets in January 1988 to 86 billion packets in November 1994. (Packets are

    variable in length, with a bimodal distribution. The mean is about 200 bytes on average, and

    a byte corresponds to one ASCII character.) This is more than a six hundred-fold increase in

    only six years. The traffic on the network is currently increasing at a rate of 6% a month.

    (NSFNET statistics are available at Merits Network Information Center1.)

    M j K & T k l i E Bi i

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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-17

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Types of ecommerce Business to business

    Example ESIP 1 to ESIP 3 ecommerce

    Business to consumerDistributing data products to non ESIP

    customers.

    Both types have different needs andresources.

    Both types of customers can be served

    M j K & T k l i E Bi i

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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-18

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Barriers to success in ecommerceSurvey from commerce.netTop Ten Barriers to ecommerce, 2000

    1. Security and encryption2. Trust and risk

    3. Lack of qualified personnel

    4. Lack of business models

    5. Culture

    6. User authentication and lack of public key infrastructure7. Organization

    8. Fraud and risk of loss

    9. Internet/Web is too slow and not dependable

    10.Legal issues

    M j K & T k l i E Bi i

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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-19

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Business Models The method of doing business by which a company can generate

    revenue.

    The business model spells-out how a company makes money by

    specifying where it is positioned in the value chain.

    Ecommerce Models

    There are many models being talked about, so it depends on who

    you are asking.

    Useful Categories

    Transplanted real world business models

    Native internet business models

    M j K & T k l i E Bi i

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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-20

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Internet economics is differentfrom real world economics

    Real World

    It is based on supply and demand

    Value comes from a scarcity of goods andservices.

    Internet Scarcity doesnt exist on the web. There is

    almost no cost to replicate data.

    The economics of abundance makes attention

    valuable.

    M j K & T k l i E Bi i

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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-21

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Native Internet ModelsLibrary The internet is a source of

    free information

    Freeware Software is distributed free of

    charge GNU or Netscape

    Information Barter Provide information in trade

    for the use of a product

    Digital Products and digitaldelivery Images animation text that ispurchased

    Access provision ISPs

    Web site hosting and other

    internet services

    Electronic mail or web sites

    M j K & T k l i E Bi i

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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-22

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    High Level ModelsBrokerage Bring together buyers and sellers charging fees for transactionsAdvertising Extension of media broadcast high volume or specialized

    Infomediary Collect data regarding usage Sell collected information

    Merchant Classic wholesale and retail Fixed prices or Auctions

    Manufacturer Direct to consumer Compress the supply chain

    Affiliate Distribute purchase opportunity Sites get paid for referrals

    Community Based on loyalty Subscription or sponsors

    Subscription High value content May combine free and pay

    Utility Pay for what is used May depend on byte payments

    M j K & T k l i E Bi i

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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-23

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Brokerage ExamplesMarket Exchange (Common B2B model) Broker charges the seller a transaction

    fee baed on the value of the sale. Pricing can be offer/buy offer/negotiated buy, or

    an auction offer/bid approach.

    Virtual Mall-- A site that hosts many online merchants. The Mall typically charges

    setup, monthly listing, and/or per transaction fees.

    Metamediary -- a business that brings buyers and online merchants together and

    provides transaction services such as financial settlement and quality assurance. It is

    a virtual mall, but one that will process the transaction, track orders, and providebilling and collection services.

    Auction Broker -- A site that conducts auctions for sellers (individuals or

    merchants). Broker charges the seller a fee, which is typically scaled with the value

    of the transaction.

    Ma aj K a a & T k l i E Bi i

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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-24

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Advertising ExamplesGeneralized Portal high-volume traffic driven by generic or diversified content orservices The high volume makes advertising profitable and permits further

    diversification of site services.

    Personalized Portal The generic nature of a generalized portal undermines userloyalty. The profitability of this portal in based on volume and possibly the value

    of information derived from user choices.

    Specialized Portal Also called a "vortal" (i.e., vertical portal). Volume is less

    important than a well-defined user base This can be highly sought after as a venuefor certain advertisers who are willing to pay to reach that particular audience

    Free Model Give users something for freeFreebies create a high volume site for

    advertising opportunities. Viability is hardest when based purely on advertising

    revenue. Opportunity to blend with infomediary model.

    Manajemen Keuangan & Teknologi E Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-25

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Infomediary ExamplesRecommender System A site that allows users to exchangeinformation with each other about the quality of products and services --

    or the sellers with whom they have had a purchase experience (good or

    bad). Recommender systems can take advantage of the affiliate model

    offered by merchants to augment revenue from the sale of consumer

    information.

    Registration Model Content-based sites that are free to view butrequire users simply to register (other information may or may not be

    collected). Registration allows inter-session tracking of users' site usage

    patterns and thereby generates data of greater potential value in targeted

    advertising campaigns. This is the most basic form of infomediary model.

    Manajemen Keuangan & Teknologi E Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-26

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Merchant ExampleBit Vendor a merchant that deals strictly in digital products and services and, in itspurest form, conducts both sales and distribution over the web.

    Virtual Merchant a business that operates only over the web and offers eithertraditional or web-specific goods or services (a.k.a., pure-play e-tailers). The method

    of selling may be list price or auction

    Surf-and-Turf Traditional brick-and-mortar establishment with web storefront. The

    model has the potential for channel conflict. Physical stores can prove to be an asset ifcleverly integrated into web operations. Also known as "bricks-and-clicks".

    Catalog Merchant The migration of mail-order to a web-based order business.

    Manajemen Keuangan & Teknologi E Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-27

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Perspective on Market Transactions (Dholakia et all)

    Manajemen Keuangan & Teknologi E Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-28

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Economic Effects of Internet and Impacts on Marketing (Dholakia et all)

    Manajemen Keuangan & Teknologi E Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-29

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Economic Effects of Internet and Impacts on Marketing (Dholakia et all)

    Manajemen Keuangan & Teknologi E Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-30

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Measuring The Internet Economy (ODonnel)

    Four Layer (CREC Univeristy of Texas)

    Internet Infrastructure : including

    Telecommunication Company, Internet Backbone

    Providers, Internet Service Provider

    Internet application infrastructure: principally,

    software required for internet services, but also

    consulting and service company hired to build websites

    Internet Intermediary

    Internet Commerce

    Manajemen Keuangan & Teknologi E Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-31

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Manajemen Keuangan & Teknologi E Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Manajemen Keuangan & Teknologi E Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

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    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Four Common Topics inEconomics

    Cost

    Price

    Demand

    Substitutes and Complements

    Externalities

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-34

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Cost

    Producing

    Duplicating

    Distributing

    Capacity Limits

    Phone Service

    Movies

    Music

    Stock Quotes

    Magazines

    Internet

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-35

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    The Cost of Information

    The cost of producing the first unit of a digital good is

    generally not small, and can be substantial.

    As we have seen, the indestructibility and reproducibility

    of digital goods means that the marginal cost of producing

    an additional unit of the good is close to zero.

    Because the cost of storing and transmitting stored

    information is cheap (and continues to get cheaper), there

    are also no effective capacity constraints on the production

    of digital goods.

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-36

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    HOW IS INTERNET ACCESS PRICED?

    What other types of pricing have been considered?

    There are three main elements of network costs:

    The cost of connecting to the net,

    The cost of providing additional network capacity, and

    The social cost of congestion.

    To reduce congestion

    Peer pressure and user ethic

    Quee and priority

    Overprovisioning

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-37

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Cost Issues In typical networks, most of the cost of building and

    operating the network is fixed, with the marginal cost

    of providing network services (transportation,communication, transactions) generally small.

    This implies that as the network increases in size, the

    average cost of providing network services decreases.

    Hence, there are natural incentives with networkedtechnologies for firms that operate the technology to

    grow in size.

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-38

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Pricing of Access to The Internet Flat Pricing

    Auction Approach

    Static Priority Pricing

    Dynamic Priority Pricing

    PMP Approach

    Pricing of Goods and Services onThe Internet ?

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-39

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Price Value not cost

    Segment

    Personalize Bundle

    Movie Theaters

    Airlines

    Books Printers

    Lexis-Nexis

    Amazon.com Super Markets Online

    Internet

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-40

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Microsoft vs. Britannica

    Pre-internet: 32 volume set ofEncyclopedia

    Britannica cost $1600 in hardback.

    Microsofts strategy for marketing electronic

    encyclopedic services:

    purchase Funk & Wagnalls Encyclopedia

    use the content ofF&Wto produce a CD withmultimedia enhancements and a user friendly search

    facility

    market the result asMS Encarta for $49.95

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-41

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Result:

    Britannica loses significant market share to the search

    features and multimedia enhancements ofEncarta and

    other electronic encyclopedias.

    Britannica fights back:

    Online version for libraries (cost: $2000)

    But households, smaller schools and libraries continue to defect

    to cheaper electronic encyclopedias and online encyclopediaservices

    Britannica offers an online subscription for individuals for

    $120/yr and CDROM for $200.

    Households still not willing to pay 4 times the cost ofEncarta

    Microsoft vs. Britannica

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-42

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    The Basic Rule for Profit-Maximization (Price - Marginal Cost)/Price = 1/-Ed

    Not an operational decision rule - a statement of the condition required for maximum

    profit

    Can be re-stated in an average cost plus margin format

    Pricing and Market Structures Under perfect competition, firms areprice-takers Under monopoly, firms areprice-makers (but still constrained by the requirement to

    make maximum profit)

    Under monopolistic competition, prices settle at the excess capacity level where P=AC

    Price Discrimination Price discrimination exists when the same product is sold for different prices, that are

    not attributable to differences in the cost of supply

    Two conditions are needed:

    the market must be divisible into sub-markets between which there cannot be any

    arbitrage

    demand conditions (elasticity) must be different in the sub-markets

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-43

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Third Degree Price Discrimination

    A number of sub-markets, each containing a number of potential customers These markets may be separated by:

    distance ( car prices differ between Europe and the UK - but is it really pricediscrimination?)

    time (for non-storable commodities) - peak versus off-peak journeys

    age and status - Student Railcards, Old Person Railcards

    Second Degree Price Discrimination Customers are charged one price for the first block of units they purchase, thena different price for the second block electricity, water, gas tariffs

    the producer appropriates part of the consumer surplus

    First Degree Price Discrimination Every buyer is charged the maximum they are willing to pay (the demandcurve becomes the marginal revenue curve)

    Can be difficult to evaluate willingness to pay but first degree discriminationmay be possible in personal, household or commercial services

    Note that the socially optimal level of output will be produced but all thesurplus accrues to the producer

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-44

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Type ofmarket

    Numberof firms

    Freedom ofentry

    Nature of product Examples Implications for demandcurve

    faced by firm

    Perfectcompetition

    Verymany Unrestricted

    Homogeneous(undifferentiated)

    Cabbages,carrots

    (approximately)

    Horizontal:firm is a price taker

    Monopolisticcompetition

    Many /several

    Unrestricted Differentiated Plumbers,restaurants

    Downward sloping,but relatively elastic

    Oligopoly Few RestrictedUndifferentiated

    or differentiated

    Cement

    cars, electricalappliances

    Downward sloping.Relatively inelastic(shape depends onreactions of rivals)

    Monopoly One Restricted orcompletely

    blocked

    UniqueLocal water

    company, gasand electricity inmany countries

    Downward sloping:more inelastic thanoligopoly. Firm hasconsiderable control

    over price

    Market Stucture

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-45

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Market Structure Issues

    The decreasing cost structure and incentives for firms to

    grow will typically lead to market structures which are not

    competitive Rather, they are characterized by the emergence of

    monopolies or oligopolistic industry structures, with

    substantial degrees of both upstream (supply chain) and

    downstream (distribution network) integration. One focus of the course, then, will be to examine issues of

    industrial organization in networked economic

    environments.

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-46

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Market Structure Issues

    Positive Feedback

    The larger the network, the greater the incentive to join

    Example: Wintel network

    Within the network, dont need adapters for file sharing or

    communication

    Outside the network, these activities become expensive

    When positive feedback effects are strong, it can lead tomarket tipping, with the largest component of the network

    growing at the expense of competiting networks.

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-47

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Market Strategy Issues

    The nature of the demand for networked goods, and the underlying technology involvedin the supply of networked goods determines the optimal strategy for providing such

    goods

    Strategic dimensions include:

    Compatibility or incompatibility

    Cooperation or competition

    Degree and mix of quality provided

    Dynamics and feedback effects in market organization

    Technology dictates standards and decision on whether or not to provide

    compatibility across different products

    These decisions determine the way industry structure will evolve (monopoly,

    oligopoly, monopolistic competition, competition)

    Market structure then determines pricing and profit margins

    Hence, anticipations about the evolution of market structure are important inputs

    into the decision on standard setting

    Example: Microsofts recent negotiations with AOL over standards for Windows XP

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-48

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    What will be the market structure of

    the information highway?

    One interesting question is the interaction between

    pricing schemes and market structure. If competingbackbones continue to offer only connection pricing, wouldan entrepreneur be able to skim off high-value users by

    charging usage prices, but offering more efficient congestion

    control? Alternatively, would a flat-rate connection price

    provider be able to undercut usageprice providers, by

    capturing a large share of low-value "baseloadcustomers

    who prefer to pay for congestion with delay rather than

    cash?

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-49

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Internet Market Segment

    Content Growing rapidly$1.6B in revenue

    Portals Raging phenomenon but nearly deadAOL: 34M subscribers, MSN: 8M subsribers, Yahoo: 1/3 of the portal market $2B in revenue

    Advertising Declined over the last two yearsfor 2002 $5.5B in revenue

    Web Hosting Dilemma: Customers will require less and less space for increasingly powerful server and price ofthe connectivity is falling. In 2000, the hosting markets revenue approximately $4B

    ASPs One of the fastest growing segment of the internet economyIndustry estimates vary from $1B to $3B range in revenue

    Backbone Highly concentrated segment (in 2002, top-tep backbone providers control 92% of the market)But (profit) margins are not generous.

    CDNs CDNs expedite the delivery of internet content. Approximately $300M in 2001. The most widelyrecognized CDN operator is Akamai, with a 60-70% market share.

    ISPs ISPs are the one sure expenditure for conumers. In 2002 ISP market to be approximately $31B,almost equally divided between consumer and bussines market.

    E-commerce The value of of B2C commerce in 2002 will be approximately $40B. The B2B market issubstantially larger than B2C segment. In 2001 volume of B2B transaction was approximately $1B.

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    Manajemen Keuangan & Teknologi E Bisnis

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-51

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Making payment in the physical

    word

    Making payment in cyberspace

    using traditional payment

    instrument

    Making payment in cyberspace

    using new means of payment

    Alternative Currencies

    Digital cash

    Reward currencies

    Brokerage MonetaryValue

    Credit Card

    Cardless charge account

    Debit Cards

    Checks

    Stored Value

    How monetary value is exchanged?

    How payments are made?

    Cash

    Checks

    Debit Cards

    Credit Cards Stored value

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    a aj a ga & g

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-52

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    E-FinanceThe provision of financial services and markets using

    electronic communication and computation

    (Allen, McAndrews, and Strahan, 2002)

    The use of electronic payment system

    The operation of financial services firms

    The operation of financial markets

    3 Area

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    j g g

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-53

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    E-Finance and the financial services industry

    Adoption of e-finance by financial services

    firms

    Financial intermediary

    Insurance

    Securities firms

    The effects of E-finance on the financialservices sector

    Disintermediation

    ConsolidationAcces to Credit

    E-Finance technologies in payment services

    The impact on financial markets

    Stock marketsForeign exchange markets

    Bond Market

    ---------Jakarta Automated Trading System (JATS)

    Sistem Kliring ElectronicReal Time Gross Settlement (RTGS)

    Fedwire (US-RTGS)

    CHIPS

    SWIFT

    CHAPS

    TARGET

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/releases/20121107221618/tmp/Elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/releases/20121107221618/tmp/Elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/releases/20121107221618/tmp/Elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/releases/20121107221618/tmp/Elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/releases/20121107221618/tmp/Elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/releases/20121107221618/tmp/Elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/releases/20121107221618/tmp/Elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/releases/20121107221618/tmp/Elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    j g g

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-54

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    E-Finance:Reshaping Financial Landscape

    Recent Trends in financial services

    Globalization Increased financial integration

    Increased mergers and acquisitions within and cross borders

    Lower barriers between markets

    The new world of financial services Technological advances Change in industry structure

    The new model for financial services provision

    Change in trading systems

    What effect ? Lower costs for providing financial services

    Benefits for consumers and corporations

    Access

    Devices

    PortalDistributions

    Agregrators

    Financial

    Institutions

    FinancialProduct

    Electronic

    Enablers

    (Claessens, Glaessner, Klingebiel, 2002)

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    j g g

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-55

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    E-Finance:Reshaping Financial LandscapeCharacteristics of Financial services provision in an internet worldNone

    Low

    Medium

    High

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    j g g

    Program Pascasarjana, Universitas Gunadarma, Magister Management , Budi Hermana-56

    Market ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    E-Finance:Reshaping Financial Landscape

    Implication for public policy

    Safety and soundness

    Competition Policy

    Consumer protection

    Global public policy

    Definition of product, markets,

    and barriers to competition

    Scale and scope economies

    barriers to entry

    Organizational structure and

    competition Entry by nonbanks, links with

    banks, vertical integration, and

    competition

    Security risks

    Privacy

    Transparency Investor protection

    Development and enforcement of

    standard

    Manajemen Keuangan & Teknologi E-Bisnis

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/backup2003/lecture/elbank/electronic_payment.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt
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    j g gMarket ICT profile

    Introduction IT and Bussiness Concept of Internet

    Measurement

    Cost Pricing

    E-Finance

    Type and Model Economic framework

    Model Prilaku Pengguna E-Business (Proses

    Adopsi)

    ICT dan Makroekonomi (New Economics)

    Regulasi tentang ICT di Indonesia Dampak E-bussiness terhadap kinerja

    perusahaan

    Pengukuran mutu layanan berbasis Electronic

    (Webqual)

    http://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppthttp://localhost/var/www/apps/conversion/2005/Ngajar/mankeu_ebis/ASIA_ICT.ppt