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PERANCANGAN BUKU "MENGENAL BUNGA

TELANG DAN MANFAATNYA BAGI KESEHATAN"

Laporan Tugas Akhir

Ditulis sebagai syarat untuk memperoleh gelar Sarjana Desain (S.Ds.)

Nama : Jeremy Julian

NIM : 00000009582

Program Studi : Desain Komunikasi Visual

Fakultas : Seni & Desain

UNIVERSITAS MULTIMEDIA NUSANTARA

TANGERANG

2019

Perancangan buku mengenal..., Jeremy Julian, FSD UMN, 2019

ii

LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT

Saya yang bertanda tangan di bawah ini:


NIM : 00000009582



Universitas Multimedia Nusantara

Judul Tugas Akhir:

PERANCANGAN BUKU "MENGENAL BUNGA TELANG DAN

MANFAATNYA BAGI KESEHATAN"

PRODI DESAIN KOMUNIKASI VISUAL FAKULTAS SENI & DESAIN

UNIVERSITAS MULTIMEDIA NUSANTARA

dengan ini menyatakan bahwa, laporan dan karya tugas akhir ini adalah asli dan

belum pernah diajukan untuk mendapatkan gelar sarjana, baik di Universitas

Multimedia Nusantara maupun di perguruan tinggi lainnya.

Karya tulis ini bukan saduran/terjemahan, murni gagasan, rumusan dan

pelaksanan penelitian/implementasi saya sendiri, tanpa bantuan pihak lain, kecuali

arahan pembimbing akademik dan nara sumber.

Demikian surat Pernyataan Originalitas ini saya buat dengan sebenarnya,

apabila di kemudian hari terdapat penyimpangan serta ketidakbenaran dalam


iii

pernyataan ini, maka saya bersedia menerima sanksi akademik berupa pencabutan

gelar (S.Ds.) yang telah diperoleh, serta sanksi lainnya sesuai dengan norma yang

berlaku di Universitas Multimedia Nusantara.

Tangerang, 16 Desember 2018

Jeremy Julian


iv

HALAMAN PENGESAHAN SKRIPSI

MENGENAL BUNGA TELANG DAN MANFAATNYA

BAGI KESEHATAN

Oleh


NIM : 00000009582



Tangerang, 9 Januari 2019

(NAMA DAN GELAR DOSEN

Ketua Program Studi

Mohammad Rizaldi, S.T., M.Ds.

Nama Dosen Penguji

Erwin Alfian, S.Sn., M.Ds.

Lalitya Talitha Pinasthika, M.Ds.

Nama Dosen Pembimbing I

Mohammad Rizaldi, S.T., M.Ds.

Ketua Sidang Penguji

Pembimbing


v

KATA PENGANTAR

Puji syukur penulis panjatkan kepada Tuhan Yang Maha Esa, karena kasih

dan rahmat nya yang begitu besar sehingga penulis dapat menyelesaikan tugas

akhirnya dan laporan tugas akhirnya yang berjudul "Mengenal Bunga Telang dan

Manfaatnya Bagi Kesehatan" dengan baik dan tepat waktu.

Penulis mengambil topik ini sebagai tugas akhirnya karena penulis

menyayangkan bahwa masih sangat banyak orang yang belum mengetahui apa itu

bunga telang dan manfaatnya yang begitu banyak bagi kesehatan.

Banyak pelajaran berharga yang didapatkan oleh penulis seperti penulis

lebih mengenal bunga telang lebih mendalam dan penulis juga menanam dan

tanaman bunga telang di rumahnya. Dengan adanya buku yang dirancang ini,

penulis berharap agar bunga telang lebih dikenal masyarakat luas dan

memanfaatkan bunga ini sebagai sarana pengobatan karena khasiatnya yang begitu

banyak untuk tubuh.

Penulis juga berterima kasih kepada pihak-pihak yang mendukung proses

perancangan buku ini sehingga tugas akhir ini dapat selesai tepat pada waktunya.

Ucapan terima kasih diucapkan kepada:

1. Tuhan yang maha esa karena berkat dan penyertaan nya penulis dapat

menyelesaikan tugas akhirnya.

2. Bapak Mohammad Rizaldi, S.T., M.Ds. selaku ketua program studi

Desain Komunikasi Visual Universitas Multimedia Nusantara.

3. Lalitya Talitha Pinasthika, S.Ds. Dosen pembimbing yang sabar dan

memberikan arahan untuk tugas akhir penulis.


vi

4. Orang tua yang selalu mendukung penulis dalam tugas akhirnya disaat

suka maupun duka.

5. dr. William Widodo selaku pendamping penulis dalam perancangan

buku bunga telang.

Tangerang, 16-Desember-2018

Jeremy Julian


vii

ABSTRAKSI

Bunga telang merupakan bunga dengan banyak sekali manfaatnya untuk kesehatan. Selain itu, bunga telang juga memiliki warna yang indah untuk dijadikan pewarna dalam makanan maupun minuman. Tanaman bunga telang juga mudah tumbuh di mana pun sehingga dapat dijadikan tanaman hias di rumah. Berdasarkan hasil observasi yang dilakukan penulis, bahwa tidak ditemukannya buku mengenai bunga telang di toko-toko buku yang biasa sering dikunjungi oleh orang. Mengetahui fakta tersebut, penulis merancang buku berjudul "mengenal bunga telang dan manfaatnya bagi kesehatan". Alasan penulis mengambil topik ini karena menurut penulis, bunga telang patut diketahui oleh banyak orang karena banyak keuntungan yang dapat diambil. Dalam perancangan buku ini, metode penelitian yang dipakai oleh penulis adalah metode campuran yaitu kualitatif dan kuantitatif yaitu dengan observasi dan kuisioner. Dengan adanya buku ini, diharapkan agar masyarakat lebih mengetahui dan memanfaatkan bunga telang untuk kesehatannya.

Kata kunci: Teh, Bunga, Kesehatan


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ABSTRACT

Butterfly Pea is a flower with many benefits for health. More over, it has a beautiful color which are usually used for food and beverages coloring. It's also easy to grow anywhere, that's why it can be used as a decorative plant at home. Based on the author's observation, there are no books in the bookstore which talk about Butterfly Pea. Knowing this kind of fact, the author design a book and the title is "Mengenal teh bunga telang dan manfaatnya bagi kesehatan". The reason why the author take this topic is because in the author opinions, Butterfly Pea should be known by most of people because of it's benefits. In order to design this book, the author use mix method in research method which are qualitative and quantitative. With this book, it is hoped that the public can learn and use the butterfly pea for their health.

Keywords: Tea, Flower, Health


ix

DAFTAR ISI

LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT ..................... II

HALAMAN PENGESAHAN SKRIPSI ............................................................ IV

KATA PENGANTAR ........................................................................................... V

ABSTRAKSI ...................................................................................................... VII

ABSTRACT ....................................................................................................... VIII

DAFTAR ISI ....................................................................................................... IX

DAFTAR GAMBAR ........................................................................................ XIII

DAFTAR TABEL .............................................................................................. XV

DAFTAR LAMPIRAN .................................................................................... XVI

BAB I PENDAHULUAN ....................................................................................... 1

1.1. Latar Belakang ......................................................................................... 1

1.2. Rumusan Masalah .................................................................................... 3

1.3. Batasan Masalah ...................................................................................... 3

1.4. Tujuan Tugas Akhir ................................................................................. 3

1.5. Manfaat Tugas Akhir ............................................................................... 4

BAB II TINJAUAN PUSTAKA ........................................................................... 5

2.1. Teori Desain Grafis .................................................................................. 5

2.1.1. Elemen Desain ............................................................................. 5

2.1.2. Prinsip Desain .............................................................................. 8


x

2.2. Buku ....................................................................................................... 10

2.2.1. Fungsi Buku ............................................................................... 10

2.2.2. Jenis Buku .................................................................................. 11

2.2.3. Anatomi Buku ............................................................................ 11

2.2.4. Jenis Kertas ................................................................................ 13

2.2.5. Teknik Percetakan ...................................................................... 14

2.2.6. Penjilidan ................................................................................... 17

2.3. Desain Buku ........................................................................................... 22

2.3.1. Layout ........................................................................................ 22

2.3.2. Grid ............................................................................................ 23

2.3.3. Warna ......................................................................................... 28

2.3.4. Tipografi .................................................................................... 33

2.3.5. Fotografi ..................................................................................... 36

2.3.6. Ilustrasi.......................................................................................42

2.3.6.1Fungsi Ilustrasi ......................................................................... 42

2.3.6.2Jenis Ilustrasi ............................................................................ 43

2.3.6.3Kriteria Ilustrasi ........................................................................ 43

2.3.6.4Gaya Ilustrasi ............................................................................ 44

2.4. Bunga Telang ......................................................................................... 47

2.4.1. Pendahuluan ............................................................................... 47

2.4.2. Klasifikasi Ilmiah ....................................................................... 47

2.4.3. Nama Lokal ................................................................................ 48

2.4.4. Pertumbuhan Tanaman .............................................................. 48


xi

2.4.5. Manfaat dan Khasiat .................................................................. 49

2.5. Kesehatan ............................................................................................... 53

2.5.1. Jenis Kesehatan .......................................................................... 53

2.5.2. Menjaga Kesehatan .................................................................... 54

2.6. Tanaman Herbal ..................................................................................... 55

BAB III METODOLOGI ................................................................................... 56

3.1. Metodologi Pengumpulan Data ............................................................. 56

3.1.1. Observasi Buku Sejenis ............................................................. 57

3.1.1.1Buku 1 ..................................................................................... 57

3.1.1.2Buku 2 ..................................................................................... 59

3.1.1.3Buku 3 ..................................................................................... 61

3.1.1.4Buku 4 ..................................................................................... 63

3.1.1.5Buku 5 ..................................................................................... 65

3.1.1.6Buku 6 ..................................................................................... 66

3.1.2. Observasi ke Kebun Raya Bogor ............................................... 69

3.1.3. Kuisioner .................................................................................... 71

3.1.4. Wawancara ................................................................................. 73

3.1.4.1Wawancara dengan Dr.Rita Ramayulis ................................... 74

3.1.4.2Wawancara dengan Bapak Hendra Susanto ............................ 77

3.1.4.3Wawancara dengan Ibu Retno Kristy ...................................... 79

3.1.4.4Wawancara dengan Dokter William ....................................... 80

3.2. Metodologi Perancangan ....................................................................... 81


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BAB IV STRATEGI DAN ANALISIS PERANCANGAN ............................. 83

4.1. StrategiPerancangan ............................................................................... 83

4.1.1. Konsep ....................................................................................... 83

4.1.1.1Brainstorming ......................................................................... 83

4.1.1.2Big Idea ................................................................................... 85

4.1.1.3Tone of Voice .......................................................................... 88

4.1.1.4Mood Board ............................................................................ 88

4.1.2. Konten ........................................................................................ 90

4.1.2.1Doktor Ahli Gizi ..................................................................... 90

4.1.2.2Doktor Famakologi ................................................................. 91

4.1.2.3Jurnal ...................................................................................... 92

4.1.2.4Buku ........................................................................................ 92

4.1.2.5Isi Konten ............................................................................... 93

4.1.3. Visual ......................................................................................... 99

4.1.3.1Fotografi ................................................................................. 99

4.1.3.2Ilustrasi ................................................................................. 101

4.1.3.3Supergrafis ............................................................................ 104

4.1.3.4Nomor Halaman ................................................................... 105

4.1.4. Layout ...................................................................................... 106

4.1.4.1Multiple Columns Grid ......................................................... 106

4.1.4.2Modular Grid ........................................................................ 109

4.1.5. Typeface ................................................................................... 111

4.1.5.1Title Font .............................................................................. 111


xiii

4.1.5.2Subtitle Font ......................................................................... 112

4.1.5.3Body Text Font ...................................................................... 112

4.1.6. Warna ....................................................................................... 113

4.2. Analisis Perancangan ........................................................................... 117

4.2.1. Cover ........................................................................................ 117

4.2.2. Isi Buku .................................................................................... 118

4.2.3. Media Promosi ......................................................................... 148

4.2.4. Media Sekunder ....................................................................... 148

4.2.4.1Banner .................................................................................. 152

4.2.4.2Bookmark .............................................................................. 153

4.2.4.3Notebook ............................................................................... 154

4.2.4.4Tea Bag ................................................................................. 155

4.2.4.5Postcard ............................................................................... 156

4.2.4.6Tea Bag ................................................................................ 157

4.2.4.7Tea Cup ................................................................................ 158

4.2.4.8Tea Towel ............................................................................. 159

4.2.4.9Tea Glass ............................................................................. 160

4.2.4.10Seeds .................................................................................... 161

4.2.4.11Water Sprayer ..................................................................... 162

4.2.4.12Plants .................................................................................. 163

4.2.4.13Photos .................................................................................. 164

4.2.5. Budgeting ................................................................................. 165

BAB V PENUTUP ............................................................................................ 166


xiv

5.1. Kesimpulan .......................................................................................... 166

5.2. Saran .................................................................................................... 167

DAFTAR PUSTAKA .................................................................................... XXIII


xv

DAFTAR GAMBAR

Gambar 2.1. Garis ................................................................................................. 6

Gambar 2.2. Keseimbangan .................................................................................. 8

Gambar 2.3. Penekanan ........................................................................................ 9

Gambar 2.4. Irama ................................................................................................ 9

Gambar 2.5. Kesatuan ......................................................................................... 10

Gambar 2.6. Anatomi Buku ................................................................................ 11

Gambar 2.7. Perfect Binding .............................................................................. 18

Gambar 2.8. Case Binding .................................................................................. 18

Gambar 2.9. Saddle Stich Binding ...................................................................... 19

Gambar 2.10. Side Stich Binding .......................................................................... 19

Gambar 2.11. Screw and Post Binding ................................................................. 20

Gambar 2.12. Tape Binding .................................................................................. 20

Gambar 2.13. Plastic Comb Binding .................................................................... 21

Gambar 2.14. Ring Binding .................................................................................. 21

Gambar 2.15. Spiral and Double Loop Wire Binding .......................................... 22

Gambar 2.16. Single-Column-Grid ....................................................................... 27

Gambar 2.17. A Two-Column-Grids ..................................................................... 28

Gambar 2.18. Multicolumn Grids ......................................................................... 28

Gambar 2.19. Modular Grids ................................................................................ 29

Gambar 2.20. Hierarchical Grids ......................................................................... 30

Gambar 2.21. Additive Mixing .............................................................................. 31

Gambar 2.22. Substractive Mixing (CMY Model) ................................................ 32


xvi

Gambar 2.23. Substractive Mixing (RYB Model) .................................................. 32

Gambar 2.24. Color Harmony .............................................................................. 34

Gambar 2.25. Eye Level ........................................................................................ 41

Gambar 2.26. Low Angle ...................................................................................... 42

Gambar 2.27 High Angle ..................................................................................... 43

Gambar 2.28. Bird Eye View ................................................................................. 43

Gambar 2.29. Frof Eye View ................................................................................. 44

Gambar 2.30. Realism Illustrations ...................................................................... 47

Gambar 2.31. Cartoon Illustrasions ..................................................................... 47

Gambar 2.32. Semi Realism Illustrations ............................................................. 48

Gambar 2.33. Fine Art Illustrations ...................................................................... 49

Gambar 3.1. Buku Si Merah Stroberi ................................................................. 60

Gambar 3.2. Buku Tanaman Ajaib ..................................................................... 62

Gambar 3.3. Buku Coffee ................................................................................... 64

Gambar 3.4. Buku Home Cooking ..................................................................... 66

Gambar 3.5. Buku Anggrek Bulan Rajin Berbunga ........................................... 68

Gambar 3.6. Buku The Sampoerna Legacy ........................................................ 69

Gambar 3.7. Tiket Masuk Kebun Raya Bogor ................................................... 72

Gambar 3.8. Bunga Telang di Kelapa Cengkir ................................................... 74

Gambar 3.9. Daftar Pertanyaan Kuisioner .......................................................... 79

Gambar 3.10. Hasil Kuisioner .............................................................................. 79

Gambar 3.11. Wawancara dengan Dr.Rita Ramayulis ......................................... 79

Gambar 3.12. Wawancara dengan Bapak Hendra Susanto ................................... 81


xvii

Gambar 3.13. Wawancara dengan Ibu Retno Kristy ............................................. 82

Gambar 4.1. Mind Mapping ................................................................................... 87

Gambar 4.2. Mood Board ...................................................................................... 92

Gambar 4.3. Before and After Editing ................................................................. 103

Gambar 4.4. Referensi ......................................................................................... 104

Gambar 4.5. Sketsa .............................................................................................. 105

Gambar 4.6. Pewaranaan ..................................................................................... 105

Gambar 4.7. Shadow and Highlight ..................................................................... 106

Gambar 4.8. Bagian Bunga .................................................................................. 107

Gambar 4.9. Bagian Daun .................................................................................... 107

Gambar 4.10. Bagian Sulur .................................................................................. 108

Gambar 4.11. Supergrafis Gabungan ................................................................... 108

Gambar 4.12. Nomor Halaman ............................................................................ 108

Gambar 4.13. Multiple Columns Grid ................................................................. 109

Gambar 4.14. Multiple Columns Grid (2) ........................................................... 110



Gambar 4.17. Modular Grid ................................................................................. 112

Gambar 4.18. Modular Grid (2) ........................................................................... 113

Gambar 4.19. Baskerville .................................................................................... 114

Gambar 4.20. Cammron ....................................................................................... 114

Gambar 4.21. Poppins .......................................................................................... 115

Gambar 4.22. Cabrito Didone .............................................................................. 115


xviii

Gambar 4.23. SF UI Text ..................................................................................... 116

Gambar 4.24.Charlevoix ...................................................................................... 116

Gambar 4.25. Mood untuk Warna ........................................................................ 117

Gambar 4.26. Color Pallete ................................................................................. 119

Gambar 4.27. Halaman Front and Back Cover ................................................... 120

Gambar 4.28. Halaman Judul ............................................................................... 121

Gambar 4.29. Halaman No ISBN ........................................................................ 122

Gambar 4.30. Halaman Daftar Isi ........................................................................ 122

Gambar 4.31. Halaman Kata Pengantar dan Sambutan ....................................... 123

Gambar 4.32. Halaman Pembukaan Bagian I ...................................................... 124

Gambar 4.33. Halaman Klasifikasi Ilmiah .......................................................... 125

Gambar 4.34. Halaman Sejarah ........................................................................... 126

Gambar 4.35. Halaman Nama Lain dan Jenis Tumbuhan ................................... 127

Gambar 4.36. Halaman Jenis Tumbuhan ............................................................. 127

Gambar 4.37. Halaman Bagian Tanaman ............................................................ 128

Gambar 4.38. Halaman Bagian Tanaman (2) ...................................................... 129

Gambar 4.39. Halaman Pembukaan Bagian II ..................................................... 129

Gambar 4.40. Halaman Budidaya Bunga Telang ................................................ 130

Gambar 4.41. Halaman Penanaman ..................................................................... 130

Gambar 4.42. Halaman Penanaman ..................................................................... 131

Gambar 4.43. Halaman Perawatan ....................................................................... 132

Gambar 4.44. Halaman Habitat, Gulma, dan Estetika ......................................... 133

Gambar 4.45. Halaman Pembukaan Bagian III ................................................... 133


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Gambar 4.46. Halaman Antosianin dan Fenol ..................................................... 134

Gambar 4.47. Halaman Alkaloid dan Saponin .................................................... 135

Gambar 4.48. Halaman Sulfur dan Asam Amino ................................................ 135

Gambar 4.49. Halaman Pembukaan Bagian IV ................................................... 136

Gambar 4.50. Halaman Manfaat untuk Sehari-hari ............................................. 136

Gambar 4.51. Halaman Manfaat untuk Kesehatan .............................................. 137






Gambar 4.57. Halaman Hidangan Makanan ........................................................ 140


Gambar 4.59. Halaman Membuat Nasi Kerabu ................................................... 142

Gambar 4.60. Halaman Membuat Telur Pindang ................................................ 143

Gambar 4.61. Halaman Membuat Pulut .............................................................. 143

Gambar 4.62. Halaman Membuat Klepon ........................................................... 144

Gambar 4.63. Halaman Membuat Kue Pepe ....................................................... 144

Gambar 4.64. Halaman Membuat Cenil .............................................................. 145

Gambar 4.65. Halaman Membuat Surabi ............................................................ 145

Gambar 4.66. Halaman Membuat Jelly ............................................................... 146

Gambar 4.67. Halaman Membuat Dadar Gulung ................................................ 146

Gambar 4.68. Halaman Membuat Ice Cream ...................................................... 147


xx

Gambar 4.69. Halaman Hidangan Minuman ....................................................... 147

Gambar 4.70. Halaman Membuat Teh Telang ..................................................... 148

Gambar 4.71. Halaman Membuat Blue Latte ...................................................... 148

Gambar 4.72. Halaman Membuat Telang Squash ............................................... 149

Gambar 4.73. Halaman Membuat Dawet ............................................................ 149

Gambar 4.74. Halaman Membuat Wedang Jahe ................................................. 150

Gambar 4.75. Halaman Daftar Pustaka dan Notes ............................................... 150

Gambar 4.76. Mockup Gramedia Website ........................................................... 151

Gambar 4.77. Mockup Kembang Telang Website ............................................... 152

Gambar 4.78. Mockup Kembang Telang Instagram ............................................ 153

Gambar 4.79. Media Sekunder ............................................................................ 155

Gambar 4.80. Banner ........................................................................................... 155

Gambar 4.81. Bookmark ...................................................................................... 156

Gambar 4.82. Notebook ....................................................................................... 157

Gambar 4.83. Tote Bag ........................................................................................ 158

Gambar 4.84. Postcard ........................................................................................ 159

Gambar 4.85. Tea Bag ......................................................................................... 160

Gambar 4.86. Tea Cup ......................................................................................... 161

Gambar 4.87. Tea Towel ...................................................................................... 162

Gambar 4.88. Tea Glass ....................................................................................... 163

Gambar 4.89. Seeds .............................................................................................. 164

Gambar 4.90. Watersprayer ................................................................................. 165

Gambar 4.91. Plants ............................................................................................ 166


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Gambar 4.92. Photos ............................................................................................ 167


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DAFTAR TABEL

Tabel 3.1. Tabel Perbandingan Buku Sejenis ........................................................ 64

Tabel 3.2. Rumus Slovin ........................................................................................ 64

Tabel 3.3. Rumus Slovin (2) .................................................................................. 64

Tabel 4.1. Tabel Budgeting .................................................................................. 157


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DAFTAR LAMPIRAN

LAMPIRAN A: LEMBAR BIMBINGAN ..................................................... XIV

LAMPIRAN B: LEMBAR BIMBINGAN (2) ............................................... XVI

LAMPIRAN C: LEMBAR BIMBINGAN SPESIALIS .............................. XVI

LAMPIRAN D: KATEREN............................................................................ XVI

LAMPIRAN E: FOTOGRAFI ....................................................................... XVI

LAMPIRAN F: ILLUSTRASI ....................................................................... XVI


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