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LAMPIRAN

Aktivitas integrated marketing..., Jessy Selasih, FIKOM UMN, 2015

Analisa Kompetitor Smax untuk Bahan Presentasi Strategi Komunikasi

Smax 2015


Analisa Kompetitor Mister Potato untuk Bahan Presentasi Strategi

Komunikasi Mister Potato 2015


E-Mail Meeting Invitation dan Minutes Meeting Weekly Yluva-PFI


Minutes Meeting Yluva dan PT Pacific Food Indonesia

CONTACT REPORT

CLIENT PT PACIFIC FOOD INDONESIA PRESENT & DISTRIBUTION

DATE OF MEETING 22 January 2015 CLIENT AGENCY

HELD AT PFI Tangerang Mr. David Chan

Mr. David Ho

Mr Leovhaty Augusta

Ms. Vivi Listandary

REPORT BY Jessy

Ms. Jessy Selasih

DATE OF REPORT 23 January 2015

MATTERS

DISCUSSED STATUS

Vest for Mister Potato Crisps Sampling Team

- Develop the No Compromise! Logo to be more solid (about 50%)

Adaptation Tim Sasar T-Shirt

- Agency to develop 2 options of T-Shirt design: Mister Potato and Smax logo size following the size of the

previous logos on PF1 Shirt. Mister Potato on the right,Smax logo on the left Gempur 21 11 logo is placed on the right arm Option 1: Smax Ring logo on back side, Option 2: Just as the

previous design of backside, add white parts in the middle. - Agency to develop final logo of Gempur 21 11

TicToc

- Poster and Shopblind:Revise the TicToc effect on poster to be shorter. - T-Shirt: Client choose green alternative. Remove the social

media information on the arm sides. - TVC: Add on 2nd frame about O’Yumi flavors, remove the frame

about downloading the arena.

Smax Box Pack - Add information of existing Smax Chip BBQ Box Pack. - Revise the color on the O’Yumi box pack bottom front side to be

solid. Agency to process to color separation.

Smax Mix Cannister - Agency to revise the blue backgroud to be more dark just as

Smax Ring background, and smaller range of each gradation. - Agency to develop carton box design of Smax Mix cannister

contains 12 cannister.

Smax Twistos Agency to take picture of Twistos product.


Funkees Carton Agency to develop carton of Funkees contains of 24 pack.

Procedure to FA Final Artwork include barcode and all check after QA with client.

Mister Potato Fair - Agency to develop design for the booth, rolled up banner, and

event concept. - Activities agreed: attractive booth, promo with wheel of fortune

and lucky dip.

PT YLUVA CEMERLANG KOMUNIKA Jl. Karmel I/ B-22, Kebon Jeruk, Jakarta Barat 11530. Indonesia

Tel & Fax : (+62 21) 5493448


CONTACT REPORT


DATE OF MEETING 30 January 2015 CLIENT AGENCY


Mr. David Ho

Mr Leovhaty Augusta

Ms. Vivi Listandary

REPORT BY Jessy

Ms. Jessy Selasih

DATE OF REPORT 2 February 2015

MATTERS

DISCUSSED STATUS

Vest for Mister Potato Crisps

Sampling Team

Develop the No Compromise! Logo to be more solid (about 50%) also for the front side

Mister Potato Fair Agency to develop 2 design alternatives for the booth, rolled up anner, and event concept.

Funkees - Revising the pack on meeting, agency sent FA to Budi Kunyun on

31/1 to process the design on chromalin paper. - Revising the carton on meeting.

TicToc - Show the design - Agency give Ekk Kee’s quotation to Client

Smax Box Pack - Add “Cara Merakit SAM” back side of box pack - Revise the color on the O’Yumi box pack bottom front side to be

solid. Agency to process to color separation.

Smax Mix Cannister

- Agency to develop 3 options: Revise the blue backgroud to be more dark just as Smax Ring

background, and smaller range of each gradation. Revise the yellow colour to be lighter Develop the lighter blue option

- Agency to develop carton box design of Smax Mix cannister contains 12 cannister.

Smax Twistos Agency to take picture of Twistos product.

Pack Lebaran

Agency to develop design for: - Lebaran pack contains Mister Potato Can and box pack - Paket Kreasi pack - Bag with the model and size of the example given on meeting

Car Panel Agency to develop design for truck with the design of Smax Senang-Senang and TicToc.

YLUVA CEMERLANG KOMUNIKA

Jl. Karmel I/ B-22, Kebon Jeruk, Jakarta Barat 11530. Indonesia Tel & Fax : (+62 21) 5493448


CONTACT REPORT


DATE OF MEETING 10 February 2015 CLIENT AGENCY


Mr. David Ho

Mr Leovhaty Augusta

Ms. Vivi Listandary

REPORT BY Jessy

Ms. Jessy Selasih

DATE OF REPORT 11 February 2015

MATTERS DISCUSSED STATUS

Mister Potato Canister Revise Cheese 160g variant with the same brief as 100g design.

Agency to send the JPG file to client

Mister Potato Fair Wait for Mr. Andri’s feedback.

TicToc

- Alt 2 of polycello TicToc Oyumi chosen. Agency to send FA to

PFI Tangerang

- Revise TicToc effect to be shorter and similar on TicToc logo.

Canister 75 gr Smax Mix Client choose option B. Agency to send film and progressive print

to PFI Tangerang.

Canister Funkees, Smax

Mix, Smax Balls

- Agency to send the 3D design of Funkees via email

- Agency to develop new design for Smax Balls and Smax Ring

with more solid color.

Smax Box Pack

- Add the result of SAM on the back side of box pack

- Remove SAM on the front, replace the BBQ flavor to the

middle front and to be bigger.

- Spread the product more to the side.

Lebaran Design

- Agency to revise the design with more solid color, not using

mosque window (another option: ketupat)

Bundling: revise the handling shape

Paket kreasi and Bag: Remove “Selamat Idul Fitri”,

develop design that are eyecatching.


Smax Twistos Agency to re-take picture of Twistos product, and develop new

arrangement.

Van Panel

- Focus on TicToc message.

- Delete product information

- Revise Website and social media information to be smaller

at the bottom/bottom left.

- Add Oyumi product

PRJ t-shirt Agency to develop design for PRJ T-Shirt in 2 colours, that used

for selling.

MP Fair Polo Shirt Agency to develop design of Polo shirt for Mister Potato Fair in 2

colours: red and green.

PT YLUVA CEMERLANG KOMUNIKA Jl. Karmel I/ B-22, Kebon Jeruk, Jakarta Barat 11530. Indonesia

Tel & Fax : (+62 21) 5493448


Email Weekly Status Report Klien PT Pacific Food Indonesia

Email Social Media Editorial Plan


Update Konten Social Media Mister Potato dan Smaxville


Desain Mister Potato edisi Tahun Baru Imlek


Job Requisition pembuatan copy di kemasan Smax Box Pack

JOB REQUISITION AND BRIEF

CLIENT PT Pacific Food Indonesia DATE ISSUED 24 Februari 2015

BRAND Smax JOB NUMBER 10/Nov/PFI/14 - 8

MEDIUM Copy di Box Pack DEADLINE 25 Februari 2015

ACCOUNT Jessy

CREATIVE Mba Anas

JOB DESCRIPTION :

Dear Mba Anas,

Di kemasan box Smax Chip BBQ dengan desain terakhir seperti yang terlampir

dalam email, pada bagian belakang terdapat bahan membuat Sam Cube. Di

bagian pinggir potongan Sam Cube, terdapat huruf-huruf yang perlu ditempelkan

satu sama lain pada huruf yang sama agar membentuk Sam.

Oleh karena itu, tolong buatkan materi tulisan ya Mba Anas, yang berisi ajakan

untuk membuat Sam Cube, beserta petunjuk singkat membuatnya.

Demikian ya Mba. Tolong copy nya untuk hari Rabu besok ya.

Terima kasih.

Jessy

PT YLUVA CEMERLANG KOMUNIKA Jl. Dukuh 1 No. 17, Tanjung Duren Utara, Jakarta Barat 11470. Indonesia

Tel : (6221) 5688248 Fax : (6221) 5688248


Rancangan Desain Belakang Smax Box Pack varian Chip BBQ


Rancangan Desain Booth Mister Potato Fair


Email Proses Desain Booth Mister Potato Fair

Rancangan Desain Sampling Tray Mister Potato


Email Rancangan Desain Kemasan Mister Potato Waavy


Rancangan Desain Kemasan Smax Rice Stick Rasa Ayam Sesuai dengan

Persetujuan BPOM


Poster Program Smax Senang-Senang

Mock-up Vest Mister Potato

Proses Proof Printing kemasan Funkees Polycello


iii


Year End Session Yluva Brand Communication 2014

Foto Bersama Art Director Yluva, Head of Marketing, Managing Director,

dan Junior Brand Manager PT Pacific Food Indonesia


Jessy Selasih

Cluster Michelia 3 Blok 11 No 3

Gading Serpong, Tangerang 15810

0819 0758 8899

[email protected]

Indonesian

05.23.1993

Female

PAGE 1- CURRICULUM VITAE OF Jessy Selasih

Personal Information

FIRST NAME / SURNAME

ADDRESS

TEL

EMAIL

NATIONALITY

DATE OF BIRTH

GENDER

Curriculum vitae

“I consider myself as enthusiastic, techy, have willing to learn in

challenges and project, and work well in a team. Being able to adapt to new enviroment and situations.

Love getting new information from anywhere around the world.”


November 2013

Liaison Officer

Toko Mobil (TOMO) Bridgestone 25th

Anniversary Gathering

And Gala Dinner

- Person In Charge of Kalimantan and Sulawesi’s Participants

for 3 days

- Handling complaints and offering solution

Angela Cindy Event Organizer

Event Organizer

October 2013 - October 2014

Private Teacher

Teaching and assistance student to do tasks and learn for quizes

Private Student

Education

December 2013 – May 2014

Founder, Production Manager

- Organising the production of tickets, posters, and other

printed media

- Preparing presentation and output materials

- Works closely with experts or technicians to ensure all production

equipment is operating efficiently

AIUE Organizer

Event Organizer

December 2014 – March 2015

Account Executive Internship

- Managing coordination between client and the agency

- Presenting creative work to clients for approval or

modification

- Uundertaking administration tasks

- Monitoring work progress and keeping in contact with clients

at all stages

- Developing strategic and creative ideas for clients

Yluva Brand Communication

Brand Communication Agency


Work Experience

DATES

POSITION

RESPONSIBILITIES

EMPLOYER / ADDRESS

TYPE OF BUSINESS

DATES

POSITION

RESPONSIBILITIES

EMPLOYER / ADDRESS

TYPE OF BUSINESS

DATES

POSITION

RESPONSIBILITIES

EMPLOYER / ADDRESS

TYPE OF BUSINESS

DATES

POSITION

RESPONSIBILITIES

EMPLOYER / ADDRESS

TYPE OF BUSINESS

Curriculum vitae


Education

September 2011 - present

Bachelor of Communication

Public Relations

Universitas Multimedia Nusantara

July 2008 - April 2011

Natural Sciences

SMA Katolik Kesuma Mataram

July 2005 - June 2008

SMP Pius Pekalongan

July 1999 – June 2005

SD Pius Pekalongan

2003 - 2008

English

Impress English Course Pekalongan

October 2009

Journalism Training

SMP Katolik Kesuma Mataram

TYPE OF BUSINESS

Formal Education

DATES

QUALIFICATION AWARDED

PRINCIPAL STUDIES

INSTITUTION

DATES

PRINCIPAL STUDIES

INSTITUTION

DATES

INSTITUTION

DATES

INSTITUTION

Non Formal Education

DATES

PRINCIPAL STUDIES

INSTITUTION

DATES

PRINCIPAL STUDIES

INSTITUTION

Curriculum vitae



Indonesian & English (Written and Oral)

Hokkien

- Microsoft Office

- Early Stage Level on Using Adobe Photoshop, Illustrator, and

InDesign

- OSIS SMA Katolik Kesuma Mataram

- Event Division of Music Festival Nusa Tenggara Barat

Province by Presma Kesuma Senior High School (July 2009)

- Treasurer, Editor, and Writer of T-Magz, Kesuma Senior

High School In-house magazine (2009 – 2010)

- Pre-Events Division, FIKOM Night 2011: Carnivaland -

Charity For Kids

- Permission Division of Music Charity by Rencang, a social

unit of students activity in Multimedia Nusantara University

(2011)

- Secretary of Blood Donation ‘Sharing, Caring, Helping’

Rencang (2012)

- Decoration Division of Communication Festival 2012

- Art and Design Coordinator of YOURS (Young

Entrepreneurs Association) Multimedia Nusantara University

(2012)

- Secretary of Rencang (2012 – 2013)

- Person in Charge (PIC) OMB (New Students Orientation)

Multimedia Nusantara University (2013)

- Event Division Rencang Night 2013

- Coordinator of Event Division, Kathina Celebration

Dharmadhara Buddhist Community 2013

- Secretary of Corporate Social Responsibility celebrating

Mothers’ Day ‘Berbagi Ceria Berbagi Cinta untuk Bunda’

2013

- Treasurer of Youth Association of Dharmadhara Buddhist

Community 2014 - now

- Coordinator of Communication Media Division, Sekber

PMVBI Banten (2014 – 2015)


Curriculum vitae

Skills and Competences

LANGUAGE SPOKEN

OTHER LANGUAGE(S)

COMPUTER SKILLS AND

COMPETENCES

ORGANIZATIONAL EXPERIENCE


- Publication Division of Friendship Day “Better Together” by

Dharmadhara Buddhist Community September 2014

- Comitee of Musyawarah Nasional Sekber PMVBI December

2014 in Jakarta

- Event Division of Sarasehan & Temu Karya Daerah Banten

Province by Sekber PMVBI Banten 2015

- 4th Winner of Universitas Mataram Debating Championship

2010

- Bronze Medal Women Basketball, Pekan Olahraga Daerah

Jawa Tengah, Junior High School Level 2007

- 1st Winner Smansa Basketball League 2008

- 1st Winner, Buddhist Art Competition, Sippa Dhamma

Samaja West Nusa Tenggara Province 2010

- 3rd

Winner, Keba Basketball Competition 2010

- Gold Medal Women Basketball, Pekan Olahraga Provinsi

Nusa Tenggara Barat 2010

- 3rd

Winner, Basketball Compertition, West Nusa Tenggara

Governor’s Trophy 2011

- 2nd

Winner Flash News Competition, National Meeting and

Gathering by Sekber PMVBI, December 2013

Curriculum vitae


Achievements

DEBATE

NON ACADEMIC


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