Tropical LaundryANNUAL REPORT 2014Entrepreneurship and Business Innovation DepartmentBadan Pengurus 32 Keluarga Asrama Bumi Ganesha ITB

Foreword

Bersama dengan terbitnya Tropical Laundry Annual Report 2014 ini, berakhir pula masa jabatan saya sebagai menteri dari Departemen Kewirausahaan dan Inovasi Bisnis, BP 32 periode 2013/2014, KAM Bumi Ganesha ITB, sekaligus Chief Executive Officer dari Tropical Laundry. Segala hal yang terjadi sejak awal berdirinya Tropical Laundry pada hari Selasa, 28 Januari 2014, hingga hari ini sangat saya syukuri sebagai bagian dari pembelajaran saya di Asrama BG sekaligus momen saya berkontribusi bagi kehidupan segenap karyawan Tropical Laundry dan penghuni serta calon penghuni Asrama BG.Saya ucapkan terima kasih, terutama kepada wakil menteri, Muhammad Rafi Al Hariri, yang setia mendampingi dan bekerja sama dalam segala jerih payah pengembangan Tropical Laundry sampai hari ini. Begitu pula untuk karyawan-karyawan Tropical Laundry yang senantiasa bekerja keras dari pagi hingga petang untuk membesarkan bisnis Tropical Laundry. I love you, guys.

29 November 2014,Aditya Luhut Sibarani

Manajemen Rekayasa Industri ITB 2011

Outline

Business service History Organization structure Sales Outlook Operational Outlook Financial Outlook Human Resource Outlook Feedback Future Plan

Business Service

Tropical Laundry’s business service is merely a laundry service with payment based on weight.

History

The planning for Tropical Laundry had been prepared since few months before its launching. The first session was the feasibility study that was launched on November 2013. The next session was the creation of business plan that was established on December 2013. December 2013-January 2014 was the phase of preparing all materials and employees.Soft launching was held on January 28, 2014, with first sales of 17 kg. The sales continued to grow day by day and reached its peak on November 8, 2014, with sales of 127.5 kg.Employees went in and out as the business grow. At first, we had 4 employees and until November 2014, 2 of them had already resigned and we had another 5 employees.

Organization Structure

Muhammad Rafi Al HaririChief Financial Officer

Aditya Luhut SibaraniChief Executive Officer

RohaeniCustomer Service

MastiniCustomer Service

Meisa Dwi Rahayu

IronLilis Nuryani

IronRini

WidaningsihIron

Epong Hadidjah

Washing and Drying

SinemWashing and

Drying

Sales OutlookThe sales has been continually growing since January 28, 2014, as well as the average income although the price has not been changed since February: Rp5,000.00/kg.

400 600 800 1000 1200 1400 1600 Rp-

Rp1,000,000.00

Rp2,000,000.00

Rp3,000,000.00

Rp4,000,000.00

Rp5,000,000.00

Rp6,000,000.00

Rp7,000,000.00

Rp8,000,000.00

Rp9,000,000.00

Rp10,000,000.00 f(x) = 5832.79326361655 x + 961911.424534207R² = 0.907507050209716

Grafik Pendapatan Tropical Laundry

Series1Linear (Series1)

Pendapatan (kg)

Pend

apat

an (

Rupi

ah)

Operational OutlookThere had been a few changes in the system of laundry service: business process, payment system, facilities, and equipments.Business process chanced several times to improve its efficiency, lighten the workload of Employees and improve acceleration of Employees worked.Payment system has changed several times. First, began with the lowest price, 4000/kg for advertising Tropical Laundry. Second, on march, we raised price to 5000/kg, but, for advertising our New Business unit, we made some ‘special packet’, the costumer just need to pay Rp20.000/5kg. Last, we eliminated ‘special packet’, thus, we only used Laundry price Rp5000/kg, and we haven’t raised the price.Facilities. We have improved our Facilities for Customers, such as giving some Special perfume for every external customers who use our service. Equipments. For the best performance, we always monitoring and upgrade our equipments. Several times, we changed irons to increase efficiency and acceleration.

Financial OutlookWith tremendous positive cashflow of the business,

No Month Revenue (kg) Gross Income Expenditure Net Income

1 Feb 493 Rp

3,374,500.00 Rp 19,535,500.00

Rp-16,161,000.00

2 Mar 657.7 Rp

5,502,500.00 Rp 3,588,500.00

Rp 1,914,000.00

3 Apr 810 Rp

6,000,000.00 Rp 4,147,500.00

Rp 1,852,500.00

4 May 849.2 Rp

6,346,000.00 Rp 3,348,000.00

Rp 2,998,000.00

5 Jun 786.2 Rp

5,681,000.00 Rp 3,919,000.00

Rp 1,762,000.00

6 Jul 594.2 Rp

3,371,000.00 Rp 5,393,500.00

Rp -2,022,500.00

7 Aug 1186.8 Rp

8,784,000.00 Rp 4,084,000.00

Rp 4,700,000.00

8 Sep 1376.1 Rp

8,680,500.00 Rp 5,601,500.00

Rp 3,079,000.00

9 Oct 1491.7 Rp

9,008,500.00 Rp 8,861,500.00

Rp 147,000.00

  Nov 1697.5 Rp 9,487,500.00

Rp 6,033,500.00

Rp 3,454,000.00

Jumlah 9942.4 Rp 66,235,500.00

Rp 64,512,500.00

Rp 1,723,000.00

Our gross Income till November 2014, has been Rp66.235.500,00 Rupiah. Spending about Rp64.512.500,00, we got Rp1.723.000,00 as our net income.The first month, we were spending about Rp19.535.500,00 for starting our business unit, and every month our expenditure increase because our demand services increase so that we need more Employees, and increase our operational cost.

Another load, such as buying equipments and maintenance and updating machines quite influential for our income.

Human Resource OutlookThere had been a few changes of human resource in Tropical Laundry.

No Nama Tanggal Masuk Tanggal Keluar

1Bi Epong Hadijah 28 Januari 2014 -

2Bi Sinem (Bi Jum) 28 Januari 2014 -3Teh Annisa 28 Januari 2014 11 Februari 2014

4Bi Yayah 12 Februari 2014 16 Februari 2014

5Teh Iya 18 Februari 2014 Oktober 20146Teh Eeng 18 Aprili 2014 -

7Teh Mastini Septemberi 2014 -8Teh Reni Agustus 2014 -9Meisya Oktober 2014 -

10Teh Lilis Oktober 2014 -

Feedback – Customer Demographic (n=40)

163%

1715%

1840%

1913%

208%

218%

225%

245% 25

3%

263%Percentage

by Age16 17

18 19

20 21

22 23

24 25

26 70%

30%

Percentage by Age

Laki-lakiPerempuan

Januari; 13.16%

Februari; 0.00%

Maret; 0.00%

April; 0.00%

Mei; 2.63%Juni; 5.26%Juli; 5.26%

Agustus; 23.68%

September; 26.32%

Oktober; 15.79%

November; 7.89%

First Time for Service

1.41 transaction/week

3.10 kg per transaction

Feedback – Perceived Quality (n=40)

Pelay

anan

yang si

gap

Duras

i pen

cucia

n

Wangi

hasil c

ucian

Kera

pihan se

trika

dan lip

atan

Karya

wan m

enye

nangk

an

Harga y

ang m

urah

Penam

pilan t

oko y

ang m

enar

ik0.000.501.001.502.002.503.003.504.004.50

Pelayanan yang sigap; 3.67

Durasi pen-cucian; 3.00

Wangi hasil cucian; 3.82

Kerapihan setrika dan

lipatan; 4.08

Karyawan menyenangkan;

4.00

Harga yang murah; 3.97 Penampilan

toko yang menarik; 3.23

Perceived Quality

Our main quality mainly comes from our neatness and happy customer service, followed by low price, and good fragrant. What we need to focus on is the service duration and shop decoration.

Future Plan

Next, we are planning to expand the business and increase the capability and quality of Tropical Laundry’s laundry service.

Thank you